FACTORY CARD OUTLET CORP
DEF 14A, 1997-10-07
MISCELLANEOUS SHOPPING GOODS STORES
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                            SCHEDULE 14A INFORMATION
                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934

Filed by Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]  Preliminary Proxy Statement

[ ]  Confidential,  For Use of the  Commission  Only  (as  Permitted  by Rule
     14a-6(e)(2))

[X]  Definitive Proxy Statement

[ ]  Definitive Additional Materials

[ ]  Soliciting Material Pursuant to Section 14a-11(c) or Section 14a-12

                            Factory Card Outlet Corp.
                (Name of Registrant as Specified In Its Charter)


- --------------------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required

[ ] $125  per  Exchange  Act  Rules  0-11(c)(1)(ii),  14a-6(i)(1)(2)  or Item
     22(a)(2) of Schedule  14A. [] Fee  computed on table below per Exchange Act
     Rules 14a-6(i)(4) and 0-11.

      1) Title of each class of securities to which transaction applies:


- --------------------------------------------------------------------------------
      2) Aggregate number of securities to which transaction applies:


- --------------------------------------------------------------------------------
      3)  Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):


- --------------------------------------------------------------------------------
      4) Proposed maximum aggregate value of transaction:


- --------------------------------------------------------------------------------
      5) Total fee paid:


- --------------------------------------------------------------------------------
[  ] Fee paid previously with preliminary materials.

[  ] Check box if any part of the fee is offset as provided  by  Exchange  Act
     Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was
     paid  previously.  Identify the previous filing by  registration  statement
     number, or the Form or Schedule and the date of its filing.

     1)   Amount Previously Paid:


- --------------------------------------------------------------------------------


<PAGE>


     2)   Form, Schedule or Registration Statement No.:


- --------------------------------------------------------------------------------
     3)   Filing Party:


- --------------------------------------------------------------------------------
     4)   Date Filed:


- --------------------------------------------------------------------------------


<PAGE>


                            FACTORY CARD OUTLET CORP.
                               745 Birginal Drive
                           Bensenville, Illinois 60106


To Our Stockholders:

     You are  invited  to attend the 1997  Annual  Meeting  of  Stockholders  of
Factory Card Outlet Corp. to be held at the Hyatt Regency O'Hare, 9300 Bryn Mawr
Avenue,  Rosemont,  Illinois,  on Friday,  November 14, 1997 at 10:00 a.m. local
time. We are pleased to enclose the notice of our annual  stockholders  meeting,
together  with a Proxy  Statement,  a Proxy and an envelope  for  returning  the
Proxy. Our Annual Report,  including financial  statements for fiscal year 1997,
is also enclosed herewith.

     Please  carefully  review the Proxy  Statement and then complete,  date and
sign your  Proxy and  return it  promptly.  If you plan to attend  the  meeting,
please so indicate  by marking  the box on the Proxy.  If you attend the meeting
and decide to vote in person, you may withdraw your Proxy at the meeting.

     If you have any  questions or need  assistance  in how to vote your shares,
please call  Investor  Relations at (630)  238-0010.  Your time and attention to
this letter and the accompanying Proxy Statement and Proxy is appreciated.

                                                 Sincerely,


                                                 Stewart M. Kasen
                                                 Chairman of the Board


October 13, 1997


<PAGE>


                            FACTORY CARD OUTLET CORP.

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS


     The Annual Meeting of Stockholders of Factory Card Outlet Corp., a Delaware
corporation (the "Company"),  will be held on Friday, November 14, 1997 at 10:00
a.m. local time, at the Hyatt Regency O'Hare,  9300 Bryn Mawr Avenue,  Rosemont,
Illinois, for the following purposes:

     1. To elect nine  directors to the Board of Directors who shall serve until
the 1998 Annual Meeting of  Stockholders,  or until their successors are elected
and qualified;

     2. To consider and vote on the  approval of an  amendment to the  Company's
Restated  Certificate of Incorporation to: (i) decrease the authorized number of
shares of Common Stock and Preferred  Stock in order to reduce the franchise tax
currently  assessed on the Company by the State of Delaware;  and (ii) reference
provisions in the Company's Restated By-Laws governing  stockholder  nominations
and other proposals;

     3. To consider and vote on the approval of the 1997 Outside  Director Stock
Option Plan;

     4. To ratify the  appointment  of KPMG Peat  Marwick LLP as auditors of the
Company for the 1998 fiscal year; and

     5. To transact  such other  business  that is properly  brought  before the
meeting.

     Only  holders of Common  Stock of record on the books of the Company at the
close of business on  September  29, 1997 will be entitled to vote at the Annual
Meeting.

     The  foregoing   items  of  business  are  more  fully   described  in  the
accompanying Proxy Statement.

     Your vote is important.  All  stockholders are invited to attend the Annual
Meeting in person. However, to assure your representation at the Annual Meeting,
please  mark,  date and sign your Proxy and return it promptly  in the  enclosed
envelope.  If you plan to attend  the  Annual  Meeting,  please so  indicate  by
marking the box on the Proxy.  Any stockholder  attending the Annual Meeting may
vote in person even if the stockholder returned a Proxy.

                                        By Order of the Board of Directors


                                        Carol A. Travis
                                        Secretary

Bensenville, Illinois
October 13, 1997

                 THE ENCLOSED PROXY, WHICH IS BEING SOLICITED ON
                BEHALF OF THE BOARD OF DIRECTORS OF THE COMPANY,
                 CAN BE RETURNED IN THE ENCLOSED ENVELOPE, WHICH
               REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES.


<PAGE>


                            FACTOR CARD OUTLET CORP.
                               745 Birginal Drive
                           Bensenville, Illinois 60106



                                 PROXY STATEMENT

     Proxies  in the  accompanying  form are  being  solicited  by the  Board of
Directors  of the  Company  for use at the  Annual  Meeting of  Stockholders  on
Friday,  November 14, 1997, or at any  adjournment  thereof.  The Annual Meeting
will be held at the Hyatt  Regency  O'Hare,  9300 Bryn  Mawr  Avenue,  Rosemont,
Illinois,  at 10:00 a.m. local time.  The Proxy  Statement and the form of Proxy
are being mailed to  stockholders  commencing on or about October 13, 1997.  The
Company's telephone number is (630) 238-0010.


                 INFORMATION CONCERNING SOLICITATION AND VOTING

Revocability of Proxies

     Any stockholder who executes and returns a Proxy may revoke the same at any
time before it is exercised by filing with the Secretary of the Company  written
notice of such  revocation or a duly executed  proxy bearing a later date, or by
attending  the Annual  Meeting  and voting in person.  Attendance  at the Annual
Meeting will not in and of itself constitute revocation of a Proxy.

Record Date

     Stockholders  of record at the close of business on September 29, 1997 (the
"Record Date") are entitled to notice of and to vote at the Annual  Meeting.  At
the Record Date,  7,247,892 shares of the Company's common stock, $.01 par value
per share (the "Common Stock"), were issued and outstanding.

Voting and Solicitation

     Under the  Delaware  General  Corporation  Law and the  Company's  Restated
Certificate of  Incorporation  and Restated  Bylaws,  each  stockholder  will be
entitled to one vote for each share of Common  Stock held at the Record Date for
all matters,  including the election of directors.  The required  quorum for the
transaction  of  business  at the  Annual  Meeting  is a  majority  of the votes
eligible to be cast by holders of shares of Common Stock issued and  outstanding
on the Record  Date.  Shares  that are voted  "FOR,"  "AGAINST,"  "WITHHELD"  or
"ABSTAIN" are treated as being present at the Annual Meeting for the purposes of
establishing  a quorum and are also  treated as shares  entitled  to vote at the
Annual Meeting (the "Votes Cast") with respect to such matter.  Abstentions will
have the same effect as voting  against a  proposal.  Broker  non-votes  will be
counted for purposes of determining  the presence or absence of a quorum for the
transaction of business,  but such non-votes will not be counted for purposes of
determining the number of Votes Cast with respect to the particular  proposal on
which a broker has expressly not voted.  Thus a broker  non-vote will not affect
the  outcome  of the  voting on a  proposal.  Holders  of Common  Stock  have no
cumulative voting rights in the election of directors.

     The shares of Common Stock  represented  by all properly  executed  proxies
received in time for the Annual  Meeting  will be voted in  accordance  with the
directions given by the  stockholders.  If no instructions are given, the shares
will be voted (i) FOR each of the nominees  named herein as directors,  or their
respective  substitutes as may be appointed by the Board of Directors,  (ii) FOR
approval  of  the   amendment  to  the   Company's   Restated   Certificate   of
Incorporation, (iii) FOR approval of the 1997 Outside Director Stock Option Plan
and (iv)  FOR  ratification  of the  appointment  of KPMG  Peat  Marwick  LLP as
independent auditors of the Company for fiscal 1998.


<PAGE>


     The cost of soliciting  proxies will be borne by the Company.  In addition,
the  Company  may  reimburse  brokerage  firms  and other  persons  representing
beneficial  owners  of shares  for their  expenses  in  forwarding  solicitation
material to such beneficial owners.  Proxies may also be solicited by certain of
the Company's  directors,  officers and regular  employees,  without  additional
compensation, personally or by telephone or telecopier.

Deadline for Receipt of Stockholder Proposals for 1998 Annual Meeting

     The Company has announced a change in its fiscal year to the 52-week fiscal
year ending on the Saturday  closest to January 31 of each year from the 52-week
fiscal year ending on the Saturday  closest to June 30 of each year. As a result
of this  change,  the  Company  expects  to hold  its  1998  Annual  Meeting  of
Stockholders in June, 1998.

     Proposals  of  stockholders  which are  intended  to be  presented  by such
stockholders  at the  Company's  1998  Annual  Meeting of  Stockholders  must be
received  by the  Company  no  later  than  May 1,  1998,  and  otherwise  be in
compliance with the Company's Restated Certificate of Incorporation and Restated
By-Laws and with  applicable laws and regulations in order to be included in the
proxy statement and form of proxy relating to that meeting.


           SECURITY OWNERSHIP OF MANAGEMENT AND PRINCIPAL STOCKHOLDERS

Beneficial Ownership of Common Stock

     The following table sets forth certain information regarding the beneficial
ownership of the Common Stock as of September  27, 1997 by (i) each person known
to the Company to beneficially own 5% or more of the Common Stock,  (ii) each of
the Directors and the chief executive  officer and other  executive  officers of
the Company  whose total annual  compensation  for the 1997 fiscal year exceeded
$100,000,  and (iii) all  executive  officers and  directors of the Company as a
group.  The number of shares of Common  Stock shown as owned  below  assumes the
exercise of all currently  exercisable  options held by the applicable person or
group, and the percentage shown assumes the exercise of such options and assumes
that no options held by others are exercised.  Unless otherwise indicated below,
the persons  named below have sole voting and  investment  power with respect to
the number of shares set forth opposite their respective  names. For purposes of
the  following  table,  each  person's  "beneficial  ownership" of the Company's
Common Stock has been  determined in accordance with the rules of the Securities
and Exchange Commission ("SEC").


                                      -2-
<PAGE>


                                
             Name of Beneficial Holder                 Number       Percentage
             -------------------------                of Shares       of Shares
                                                    Beneficially    Beneficially
                                                       Owned           Owned
                                                       -----           -----
Garlen Investments Limited(1)....................     1,131,708       14.7%
   c/o Jarir Investments
   Post Office Box 3196
   Riyadh 11471
   Saudi Arabia
Allstate Insurance Company(2)....................       873,356       11.3%
   3075 Sanders Road
   Allstate Plaza
   Northbrook, IL  60062


Stewart M. Kasen(3)..............................        22,580          *
Charles R. Cumello(4)............................        81,050        1.1%
J. Bayard Kelly(5)...............................       184,124        2.4%
Michael I. Barach ...............................        21,013          *
Robert C. Blattberg(3)...........................        20,080          *
Bart A. Brown, Jr.(3)............................        20,080          *
Richard A. Doppelt(3)............................        20,080          *
William E. Freeman(7)............................       207,603        2.7%
James L. Nouss, Jr.(3)...........................        20,080          *
Glen J. Franchi(8)...............................        51,530          *
Martin J. Merksamer(9)...........................        16,099          *
Thomas W. Stoltz(10).............................         8,443          *
Leonard F. Rucker(11)............................         6,827          *
All directors and executive officers                    764,867        9.9%
   as a group (19 persons)(12)...................

- ----------

     *    Less than 1%.

     (1)  Garlen  Investments   Limited  is  beneficially  owned  by  Mandataria
          Fiduciary  Limited,  as trustee of a trust for the benefit of Muhammad
          Abdul Rahman  Al-Agil,  Nasser Abdul Rahman  Al-Agil,  Abdullah  Abdul
          Rahman Al-Agil,  Abdulkarim  Abdul Rahman Al-Agil and Abdulsalam Abdul
          Rahman Al-Agil.

     (2)  Allstate  Insurance  Company is the beneficial owner of 873,356 shares
          of the Common Stock which are held by the following  owners of record:
          Allstate Insurance Company - 560,552,  Allstate Life Insurance Company
          - 225,498,  Continental  Trust  Company as  Trustee  for the  Allstate
          Retirement Plan - 49,878 and Continental  Trust Company as Trustee for
          the Agents Pension Plan - 37,428.

     (3)  Includes  options to  purchase  20,080  shares  which are  exercisable
          within 60 days of September 27, 1997.


                                      -3-
<PAGE>


     (4)  Includes  options to  purchase  70,280  shares  which are  exercisable
          within 60 days of September 27, 1997.

     (5)  Includes  options to  purchase  54,015  shares  which are  exercisable
          within 60 days of  September  27,  1997.  All of the Common  Stock and
          options to  purchase  Common  Stock are held in the  Revocable  Living
          Trust for J. Bayard Kelly, of which Mr. Kelly is the beneficial owner.

     (7)  Includes  options to purchase  100,400  shares  which are  exercisable
          within 60 days of September 27, 1997.

     (8)  Includes  options to  purchase  49,999  shares  which are  exercisable
          within 60 days of September 27, 1997.

     (9)  Includes  options to  purchase  10,040  shares  which are  exercisable
          within 60 days of September 27, 1997.

     (10) Includes options to purchase 7,530 shares which are exercisable within
          60 days of September 27, 1997.

     (11) Includes options to purchase 5,020 shares which are exercisable within
          60 days of September 27, 1997.

     (12) Includes  options to purchase  476,296  shares  which are  exercisable
          within 60 days of September 27, 1997.

Section 16 Reporting

     Section 16(a) of the Securities  Exchange Act of 1934 (the "Exchange  Act")
requires the Company's officers and directors, and persons who own more than 10%
of the  Company's  outstanding  Common  Stock,  to file reports of ownership and
changes in ownership of such  securities with the SEC.  Officers,  directors and
greater-than-10%  beneficial  owners are  required to furnish  the Company  with
copies of all Section  16(a) forms they file.  Based solely upon a review of the
copies of the forms  furnished to the Company,  and/or  written  representations
from certain reporting persons that no other reports were required,  the Company
believes that all Section 16(a) filing requirements  applicable to its officers,
directors  and 10%  beneficial  owners  during or with respect to the year ended
June 28,  1997 were met,  except  that  reports to reflect a purchase  of Common
Stock by Mr. Freeman were inadvertently filed late.


                                      -4-
<PAGE>


                            1. ELECTION OF DIRECTORS
Nominees

     The Company's Restated By-Laws currently provide for nine directors, and it
is  contemplated  that a Board of nine directors will be elected at the meeting.
Unless otherwise instructed, the proxy holders will vote the proxies received by
them for  management's  nine  nominees  named below,  all of whom are  presently
directors of the Company.  In the event that any management nominee is unable or
declines to serve as a director at the time of the Annual  Meeting,  the proxies
will be voted for any nominee who shall be  designated  by the present  Board of
Directors  to fill the  vacancy.  It is not  expected  that any nominee  will be
unable or will decline to serve as a director. The term of office of each person
elected  as  a  director  will  continue   until  the  next  annual  meeting  of
stockholders  and until such person's  successor has been elected and qualified.
Officers are appointed by the Board of Directors and serve at the  discretion of
the Board.  The names of the nine nominees,  their ages, the respective years in
which  each  first  became a  director  of the  Company,  and  their  respective
principal occupations during the past five years are as follows:

<TABLE>
<CAPTION>
Name of Nominee              Age        Position with the Company             Director Since
- ---------------              ---        -------------------------             --------------
<S>                           <C>       <C>                                        <C> 
Stewart M. Kasen              58        Chairman of the Board of Directors         1996

Charles R. Cumello            52        President, CEO and Director                1995

J. Bayard Kelly               65        Director                                   1989

Michael I. Barach             39        Director                                   1994

Dr. Robert C. Blattberg       54        Director                                   1993

Bart A. Brown, Jr.            65        Director                                   1996

Richard A. Doppelt            42        Director                                   1994

William E. Freeman            55        Director                                   1989

James L. Nouss, Jr.           43        Director                                   1996
</TABLE>


     Mr. Kasen has been  Chairman of the Board of Directors of the Company since
April 1997 and became a Director in September  1996.  From 1989 to May 1996, Mr.
Kasen was an officer of Best Products Co., a chain of catalog showrooms, serving
as its Chairman,  President and Chief  Executive  Officer from 1991 to 1996, and
its President and Chief Operating  Officer from 1989 to 1991. Mr. Kasen assisted
Best Products  through a petition in bankruptcy under Chapter 11 which was filed
in January 1991.  Best  Products' plan of  reorganization  was confirmed in June
1994, and it filed a petition for bankruptcy under Chapter 11 again on September
24, 1996. Mr. Kasen also serves as a director of Markel Corporation,  O'Sullivan
Industries Holdings Inc., K2 Inc., and The Bibb Company.  The Bibb Company filed
a petition in bankruptcy under Chapter 11 in July 1996. Mr. Kasen is a member of
the Executive Committee and the Compensation Committee.

     Mr. Cumello has been President and Chief  Executive  Officer of the Company
since April 1997, and President of the Company since October 1995. He has been a
Director of the Company  since May 1995.  From April 1995 to October  1995,  Mr.
Cumello was the Chief Operating Officer of the Company's  operating  subsidiary.
Prior to joining the Company,  from 1991 to 1994,  Mr. Cumello was President and
Chief Executive  Officer of Waldenbooks,  a division of Kmart  Corporation;  and
from  1986  to  1991,  he was  President  of  Reader's  Market,  a  division  of
Waldenbooks.  From 1980 to 1986,  Mr. Cumello served as Executive Vice President
and Chief  Financial  Officer  of  Waldenbooks.  Mr.  Cumello is a member of the
Executive Committee.


                                      -5-
<PAGE>


     Mr. Kelly has been a Director since 1989. Since October 1995, Mr. Kelly has
served as a merchandise  consultant to the Company's operating  subsidiary.  Mr.
Kelly was the founder of the Company's  operating  subsidiary  and its President
from  1989 to 1995.  Prior to that,  from  1985 to 1989,  Mr.  Kelly  was  Chief
Executive Officer and President of Gallant Greetings, a creator and publisher of
greeting cards and a subsidiary of Viking Enterprises, Inc.

     Mr. Barach has been a Director  since July 1994.  Since  October 1990,  Mr.
Barach has been a general  partner of Deer III & Co. LLC, the general partner of
Bessemer  Venture  Partners III L.P. Prior to that, from January 1988 to October
1990, he was President and  co-founder of Cartoon Corner  Corporation  and, from
January  1985  to  October  1987,  he  was  Vice  President,   Merchandising  of
Scandinavian Design. Mr. Barach is a member of the Audit Committee.

     Dr.  Blattberg has been a Director  since December  1993.  Since  September
1991,  Dr.  Blattberg  has  been  a Polk  Brothers  Distinguished  Professor  of
Retailing and Director of The Center for Retail  Management at the J. L. Kellogg
Graduate School of Northwestern University.  Dr. Blattberg is also a director of
First  Tennessee  National  Bank,  and is a partner  in  Blattberg,  Chaney  and
Associates,  a  consulting  firm  that  provides  services  to  several  leading
retailers  primarily in the  supermarket and retail drug store  industries.  Dr.
Blattberg is a member of the Audit Committee and the Governance Committee.

     Mr.  Bart  Brown  has been a  Director  since  May  1996.  He is  currently
President  and Chief  Executive  Officer of Main Street and Main,  Incorporated.
From  June 1994 to  October  1996,  he was  Chairman  of the Board of  Spreckels
Industries,  Inc., a manufacturing and processing company,  serving as its Chief
Executive Officer from June 1994 to May 1995. From August 1995 to April 1996, he
was  Chairman of the Board and Chief  Executive  Officer to Color Tile,  Inc., a
retailer of specialty flooring and wall covering. Mr. Brown led Color Tile, Inc.
through a petition for bankruptcy under Chapter 11, the plan for which was filed
in January 1996.  From June 1990 to August 1995, we was Chairman of the Board of
the Circle K  Corporation,  an operator of  convenience  stores.  Serving as its
Chief Executive Officer from June 1991 through July 1993, Mr. Brown successfully
led The Circle K Corporation  through a restructuring under Chapter 11, the plan
for which was confirmed in 1993. Mr. Brown is also a director of Edison Brothers
Stores,  Inc.  and  First  City  Financial  Corp.  Mr.  Brown is a member of the
Executive Committee and the Audit Committee.

     Mr.  Doppelt has been a Director  since July 1994.  Mr.  Doppelt has been a
member of Allstate  Private  Equity,  a division of Allstate  Insurance  Company
("Allstate"),  since 1987 and is  currently  a director  of the group.  Prior to
joining Allstate,  Mr. Doppelt was a corporate attorney  associated with the law
firm of  Morrison &  Foerster.  Mr.  Doppelt is a director  of Sunrise  Assisted
Living, a company providing assisted living services to the elderly,  as well as
several  privately held companies.  Mr. Doppelt is a member of the  Compensation
Committee.

     Mr.  Freeman has been a director of the Company  since forming the investor
group that  acquired it in July 1989 and was  Chairman of the Board of Directors
of the Company from April 1994 to April 1997. From May 1994 to October 1995, Mr.
Freeman was Chief Executive Officer of the Company's operating  subsidiary,  and
from May 1994 to September 1996, he was Chief Executive  Officer of the Company.
From 1989 to 1994,  Mr.  Freeman was President of the Company.  Since 1989,  Mr.
Freeman has also performed various management consulting assignments,  primarily
involving the marketing and distribution of consumer products.  Mr. Freeman is a
member of the Compensation Committee.

     Mr. Nouss became a Director in September 1996. For the past five years, Mr.
Nouss has been  partner at the law firm of Bryan Cave LLP. Mr. Nouss is a member
of the Audit Committee and the Governance Committee.


                                      -6-
<PAGE>


Required Vote

     If a quorum is present at the Annual Meeting,  the nine directors receiving
the most votes are elected as  directors  for a term of one year and until their
successors are elected and qualified.

     THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE "FOR" THE NOMINEES
LISTED ABOVE.

Board of Directors Meetings and Committees

     The Board of  Directors of the Company held eight  meetings  during  fiscal
1997.  The Board of Directors has four standing  committees:  Executive,  Audit,
Compensation  and  Governance.  The  Committees  received  their  authority  and
assignments  from the Board of Directors  and report to the Board of  Directors.
Committee members are elected by the Board shortly following each annual meeting
of stockholders.  No director attended fewer than 75% of the aggregate number of
meetings of the Board of Directors and the  Committees on which he served during
fiscal 1997.

     Directors who presently serve on the Executive Committee are Messrs. Kasen,
Cumello and Brown.  The  Executive  Committee met four times during fiscal 1997.
The  Executive  Committee  reviews  and  provides   recommendations   concerning
strategic planning, acquisitions, financing and stockholder relations.

     Directors who presently serve on the Audit Committee are Messrs. Blattberg,
Barach,  Brown and Nouss.  The Audit Committee met two times during fiscal 1997.
The Audit  Committee  reviews the  results and scope of the annual  audit of the
Company's   financial   statements   conducted  by  the  Company's   independent
accountants,   proposed  changes  in  the  Company's  financial  and  accounting
standards and principles and the Company's  policies and procedures with respect
to its internal accounting, auditing and financial controls. The Audit Committee
also makes  recommendations  to the Board of Directors on the  engagement of the
Company's independent accountants as well as other matters which may come before
the Committee or at the direction of the Board of Directors.

     Directors who  presently  serve on the  Compensation  Committee are Messrs.
Kasen,  Freeman and Doppelt.  The  Compensation  Committee  met two times during
fiscal 1997. The  Compensation  Committee  provides  recommendations  concerning
salaries and incentive  compensation  for employees of, and  consultants to, the
Company and  administers  the 1989 Stock Option Plan and the 1996 Employee Stock
Purchase Plan.

     Directors  who  presently  serve on the  Governance  Committee  are Messrs.
Blattberg and Nouss. The Governance Committee was formed on January 17, 1997 and
met one time during fiscal 1997. The Governance  Committee provides oversight of
corporate legal, ethical and social conduct and monitors corporate policies.

Director Compensation

     Directors who are not  officers,  employees or  consultants  of the Company
receive $500 cash compensation for each Board of Directors meeting at which they
are present. In addition, all such directors are reimbursed for their reasonable
expenses in connection with the performance of their duties.

     If the 1997  Non-Employee  Director Stock Option Plan is approved,  see "2.
PROPOSAL TO APPROVE THE 1997 OUTSIDE DIRECTOR STOCK OPTION PLAN" appearing later
in this Proxy  Statement,  the cash  compensation to outside  directors would be
terminated and the  compensation to outside  directors  would  thereafter have a
value based upon the market price of the shares of Common Stock.


                                      -7-
<PAGE>


Executive Compensation

     Summary Compensation Table. The following table sets forth the compensation
earned by the Company's  Chief  Executive  Officer,  each of the other four most
highly compensated  officers of the Company and its operating subsidiary and one
other  person  who  was an  executive  officer  during  a  portion  of the  year
(collectively,  the "Named  Executive  Officers")  for services  rendered in all
capacities to the Company during the 1997 and 1996 fiscal years:

<TABLE>
<CAPTION>
                                                                    Annual Compensation
                                                                    -------------------
                                                                                                       Long-Term
                                                                                                         Comp.
                                                                                                         Awards
                                                                                                       Securities
                                                                                                       Underlying
                                                                                                       Option/SARs
                                                                                                         (#)(2)
                                                                                                         ------
Name and Principal Position                                  Year         Salary       Bonus(1)(2)                     All Other
- ---------------------------                                  ----         ------       -----------                   Compensation
                                                                                                                          (3)    
                                                                                                                     ------------
<S>                                                          <C>         <C>            <C>              <C>            <C>     
Charles R. Cumello .....................................     1997        $294,712           --            50,000        $ 70,275
  President and Chief Executive Officer ................     1996        $220,200       $ 28,000            --          $ 76,969
William E. Freeman .....................................     1997            --             --              --          $ 20,000 (5)
  Former Chief Executive Officer(4) ....................     1996            --             --            80,320        $ 24,000 (5)
Glen J. Franchi ........................................     1997        $170,193           --             7,500        $  2,934
  Executive Vice President and Treasurer ...............     1996        $148,462       $  8,000          20,800        $  5,604
Martin J. Merksamer(6) .................................     1997        $175,000           --          $ 27,045
  Vice President, General Merchandise ..................     1996        $ 35,481           --            40,160            --
  Manager
Thomas W. Stoltz(7) ....................................     1997        $128,270           --            35,120        $ 52,392
  Vice President, Finance ..............................     1996            --             --              --
Leonard F. Rucker(8) ...................................     1997        $138,462           --            25,080        $115,096
  Vice President, Store Operations .....................     1996            --             --              --              --
</TABLE>

- ----------

(1)  The  amounts  shown  in the  bonus  column  represent  payments  under  the
     Company's   Management   Incentive   Plan   described   under  the  caption
     "Compensation Committee Report."

(2)  Bonuses are paid and stock options are  generally  granted after the end of
     each fiscal year based on performance during such year. Accordingly,  bonus
     payments and option grants are reported in this table for the year to which
     they relate, instead of the year in which they are paid or granted.

(3)  Except as  otherwise  noted,  "All  Other  Compensation"  consists  of life
     insurance and payments to the executive's account pursuant to the Company's
     Savings  Plan,  when  applicable.  Also  includes  with  respect to Messrs.
     Cumello,  Stoltz  and  Rucker,  reimbursement  of  relocation  expenses  of
     $65,712, $52,288, and $113,999 respectively. In addition,  reimbursement of
     relocation expenses for Mr. Cumello totaled approximately $70,000 in fiscal
     1996.


                                      -8-
<PAGE>


(4)  Mr.  Freeman  served  as  Chief  Executive  Officer  of the  Company  until
     September 1996 and Chairman of the Board until April 1997.

(5)  Represents  compensation  for  services  rendered  as a  director  and  the
     Chairman of the Board of Directors of the Company.  Mr. Freeman received no
     compensation  for  services  rendered in his  capacity  as Chief  Executive
     Officer.

(6)  Mr. Merksamer joined the Company in May, 1996.

(7)  Mr. Stoltz joined the Company in August, 1996.

(8)  Mr.  Rucker  joined the Company in July,  1996,  and resigned in September,
     1997.

Option Grants, Exercises And Holdings

     Fiscal  1997  Option  Grants.   The  following  table  sets  forth  certain
information regarding options granted to the Named Executive Officers during the
1997 fiscal year.

<TABLE>
<CAPTION>
                      Option Grants in Current Fiscal Year

                                                          Individual Grants                           
                                                          -----------------                           Potential Realizable  
                                                                                                       Value at Assumed     
                                                                                                     Annual Rates of Stock  
                                                                                                     Price Appreciation for 
                                                                                                          Option Term       
                                                                                                          -----------       
                                                                                                      5%($)(2)        10%($)(2)
                                                                                                      --------        ---------
                                        Number of     Percentage of     Exercise    Expiration
                                        Securities        Total           Price        Date
                                        Underlying    Options Granted   ($/share)   ----------
                                         Options     to Employees in    --------
                                         Granted       Fiscal Year
                                         (#)(1)      ---------------
                                        ---------
<S>                                       <C>                <C>        <C>           <C>             <C>              <C>     
Charles R. Cumello .................        --                --             --          --               --               --
William E. Freeman .................      40,160             9.3%       $   2.49      7/12/06         $115,876         $243,745
                                          40,160             9.3%           2.49      8/03/06          115,876          243,745
Glen J. Franchi ....................      20,080             4.6%           2.49      7/12/06           57,938          121,873
Martin J. Merksamer ................      40,160             9.3%           2.49      7/12/06          115,876          243,745
Thomas W. Stoltz ...................      30,120             7.0%           2.49      8/05/06           86,907          182,809
Leonard F. Rucker ..................      20,080             4.6%           2.49      7/22/06           57,938          121,873
</TABLE>


                                      -9-
<PAGE>


- ----------

(1)  All options are incentive  stock options,  expire 10 years from the date of
     grant and vest at the rate of 25% per year  beginning  one year from  grant
     date. Does not include options granted in July 1997 relating to fiscal 1997
     and reported in the Summary  Compensation  Table as compensation  earned in
     fiscal 1997. See Note 2 to the Summary Compensation Table.

(2)  The potential  realizable value portion of the foregoing table  illustrates
     the  gain  that  might  be  realized  upon  the  exercise  of  the  options
     immediately  prior to the expiration of their term,  assuming the specified
     compounded  rates of  appreciation  of the Company's  Common Stock over the
     term of the option. The fair value of the Common Stock at the date of grant
     of these  options was  determined to be $3.30 per share.  Actual gains,  if
     any, on the stock option exercises are dependent on the future  performance
     of the  Common  Stock,  overall  market  conditions,  as well as the option
     holders'  continued  employment  through  the vesting  period.  The amounts
     reflected in this table may not necessarily be achieved.

     Fiscal 1997 Option  Exercises And Holdings.  The following table sets forth
certain  information  regarding  options held at June 28, 1997.  No options were
exercised during fiscal 1997 by the Named Executive Officers.

<TABLE>
<CAPTION>
Aggregate  Options  Exercised  In Last  Fiscal Year And Fiscal  Year-End  Option Values

                                                     Number of Securities
                                                          Underlying                             Value of Unexercised
                                                     Unexercised Options at                    In-The-Money Options at
                                                      Fiscal Year-End(#)(1)                    Fiscal Year-End($)(1)(2)
                                                      ---------------------                    ------------------------
Name                                             Exercisable            Unexercisable        Exercisable         Unexercisable
- ----                                             -----------            -------------        -----------         -------------
<S>                                                 <C>                     <C>                <C>                  <C>     
Charles R. Cumello ..........................       70,280                  70,280             $229,113             $229,113
William E. Freeman ..........................       40,160(3)               80,320              206,021              261,843
Glen J. Franchi .............................       44,979                  27,309              104,737               78,553
Martin J. Merksamer .........................       10,040                  30,120               32,730               98,191
Thomas W. Stoltz ............................         --                    30,120                 --                 98,191
Leonard F. Rucker ...........................         --                    20,080                 --                 65,461
</TABLE>

- ----------

(1)  Does not include  options  granted in July of 1997  relating to fiscal 1997
     and reported in the Summary  Compensation  Table as compensation  earned in
     fiscal 1997. See Note to Summary Compensation Table.

(2)  Represents  the  difference  between the per share  exercise  price and the
     closing price of the Common Stock on June 27, 1997 ($5.75).

(3)  Members of Mr. Freeman's family also hold options to purchase an additional
     20,080 shares of Common Stock,  of which Mr. Freeman  disclaims  beneficial
     ownership.

Employee Benefit Programs

     The  Company  believes  that  fostering  an  ownership  culture  encourages
superior  performance by the Company's  management and key store  employees.  To
that end, the Company has adopted a program to provide to  officers,  employees,
consultants,  sponsors and directors of the Company equity  incentives  that are
designed to create such an ownership  culture and to encourage  these  officers,
employees and directors to remain with Company.  The  components of such program
are as follows:


                                      -10-
<PAGE>


     1996  Employee  Stock  Purchase  Plan.  The Company's  1996 Employee  Stock
Purchase  Plan (the  "Purchase  Plan") was adopted by the Board of Directors and
approved by the Company's  stockholders  on November 15, 1996. The Purchase Plan
has a term of ten years and is administered by the Compensation Committee of the
Board of Directors. Not more than 1,000,000 shares of Common Stock shall be made
available for purchase under the Purchase Plan. The Purchase Plan is intended to
qualify under Section 423 of the Internal  Revenue Code of 1986, as amended (the
"Code"),  and is designed to be implemented through consecutive calendar quarter
offering  periods during its term.  Under the Purchase Plan, any employee who is
employed by the Company for at least 20 hours per week and more than five months
in any  calendar  year,  and who has worked for the  Company  for at least 1,000
hours as of the first day of the offering period,  is eligible to participate in
the Purchase Plan;  however,  such 1,000 hour  requirement does not apply to any
employee  employed  on the date of the  Company's  initial  public  offering  in
December 1996. An eligible employee may purchase shares of Common Stock from the
Company through payroll  deductions of up to 10% of compensation  (including all
base  straight  time,  gross  earnings,   overtime  and  shift  premiums,  sales
commissions,   incentive   compensation   and  bonuses,   but  excluding   other
compensation)  at a price per share  equal to 90% of the fair  market  value (as
defined  in the  Purchase  Plan) of the  Common  Stock as of the last day of any
offering  period.  For  each  employee,  the  aggregate  total  of  all  payroll
deductions  accumulated  under the Purchase Plan during any offering  period may
not exceed  $5,500.  Each offering  period begins on the first trading day after
the end of the preceding  offering  period and continues  until the last trading
day of that fiscal quarter.  An eligible employee may withdraw from the Purchase
Plan by providing written notice of the withdrawal to the Company.  Upon written
notice of  withdrawal,  or whenever an employee  ceases to meet the  eligibility
requirements for the Purchase Plan, the employee's  credited payroll  deductions
and  other  payments  that  have not been  used to  exercise  options  under the
Purchase Plan will be paid to the employee at the end of the offering period. An
employee's  withdrawal  from the  Purchase  Plan will not affect the  employee's
eligibility to participate in the Purchase Plan in subsequent  offering periods.
The  Purchase  Plan may be  amended  or  terminated  by the Board of  Directors,
provided  that  approval  of  stockholders  will be  obtained to the extent that
applicable law (including,  without  limitation,  the Securities Exchange Act of
1934, as amended, and the Code) so requires.

     1989 Stock Option  Plan.  The  Company's  1989 Stock Option Plan (the "1989
Option  Plan")  was  adopted  by the  Board of  Directors  and  approved  by the
Company's  stockholders  on July 7, 1989 and has been  amended from time to time
solely to reserve  additional shares for future awards. At September 27, 1997, a
total of 19,056 shares of Common Stock were reserved for future  issuance  under
the 1989 Option Plan. The 1989 Option Plan is administered  by the  Compensation
Committee.  Under the 1989 Option  Plan,  options  may be granted to  employees,
consultants and directors.  Only employees may receive  incentive stock options,
which are intended to qualify for certain favorable tax treatment.  The exercise
price of incentive  stock options under the 1989 Option Plan must equal the fair
market  value (as  defined in the 1989 Option  Plan) of the Common  Stock on the
date of grant.  Options  granted under the 1989 Option Plan generally vest on an
annual basis over three or four years,  and must be exercised  within ten years.
The 1989 Option Plan will  terminate  on the earlier to occur of July 6, 1999 or
the date on which all shares  available for issuance  under the 1989 Option Plan
shall have been issued  pursuant  to the  exercise  or  cancellation  of options
thereunder.

     Incentive Savings Plan. The Company has in effect an Incentive Savings Plan
(the "Savings Plan"),  which is a tax-qualified  defined  contribution  plan for
employees  meeting certain  eligibility  requirements.  The Savings Plan permits
employees to elect to contribute up to 13% of their  compensation to the Savings
Plan.   The  Company  makes  a  matching   contribution   of  one-third  of  the
participant's  before-tax  contribution for each calendar year, up to the lesser
of 6% of  such  participant's  compensation  for  such  calendar  year,  or  the
statutory maximum (adjusted annually).  Participant's contributions,  as well as
the  Company's  matching  contributions,  to the  Incentive  Savings  Plan  vest
immediately.  Benefits are generally distributed after termination of employment
in the form of a lump sum.


                                      -11-
<PAGE>


     Compensation Committee Interlocks And Insider Participation In Compensation
Decisions

     In fiscal 1997, the Compensation  Committee of the Company was comprised of
William E.  Freeman and Richard A. Doppelt and,  commencing  in April 1997,  Mr.
Kasen. Mr. Freeman served as Chairman of the Board of Directors until April 1997
and as Chief Executive Officer of the Company until September 1996.

     Since 1990, the Company has, from time to time, purchased  merchandise from
overseas  suppliers  through  TRIWEF   Corporation/Triad   Sales   International
("Triad"),  an  import/export  firm which operates  overseas buying offices,  in
which Mr. Freeman retains a beneficial interest.  Mr. Freeman was an officer and
director  of Triad  until he resigned as an officer in 1985 and as a director in
1992. Mr. Freeman performs  consulting  services on occasion to Triad on matters
unrelated to the Company's business.  The aggregate annual merchandise purchased
by the Company from or through Triad amounted to $3,548,000  (representing  6.2%
of total purchases) for fiscal 1996 and $3,474,400  (representing  4.8% of total
purchases) for fiscal 1997. The Board of Directors  (acting without Mr. Freeman)
determined  that  the  services  provided  by  Triad  are on  terms  at least as
favorable  to  the  Company  as  those  which  could  have  been  obtained  from
unaffiliated third parties.

Employment Agreement

     The  Company has an  employment  agreement  with  Charles R.  Cumello  (the
"Cumello  Agreement"),  dated as of  April  10,  1995,  which  provides  for Mr.
Cumello's  employment as President and Chief Operating Officer at an annual base
salary of $175,000  effective through December 31, 1995 and $280,000,  effective
as of January 1, 1996 (which amount was  subsequently  increased by the Board of
Directors  to  $295,000).  In  addition,  pursuant to the  Company's  Management
Incentive  Plan,  Mr.  Cumello is eligible for future annual cash bonuses in the
range  of  50%  to  100%  of his  annual  base  salary  based  on the  Company's
performance.  Furthermore,  Mr. Cumello was awarded options to purchase  140,560
shares of Common  Stock  exercisable  at $2.49  which vest in four equal  annual
installments commencing on April 10, 1996. In the event the Cumello Agreement is
terminated  other than for "cause" (as  defined in the Cumello  Agreement),  Mr.
Cumello is entitled to receive his then-in-effect base salary and any applicable
bonus for the 12 calendar months following termination. In the event the Cumello
Agreement is terminated  for "cause," or if Mr.  Cumello  terminates the Cumello
Agreement,  Mr.  Cumello shall be entitled to receive any unpaid salary (and, if
terminated  by Mr.  Cumello,  any unpaid  bonus)  accrued as of the date of such
termination, together with reimbursements for certain expenses. The initial term
of the Cumello Agreement was  automatically  renewed on March 31, 1996, and will
automatically  renew for successive  one-year periods thereafter without further
action on the part of the Company or Mr. Cumello unless notice of non-renewal is
given by either  of them to the  other at least 30 days  prior to the end of the
then current term.  Finally,  the Cumello  Agreement  contains a covenant not to
compete on the part of Mr. Cumello for a period of one calendar year  commencing
as of the termination of Mr. Cumello's employment.

Compensation Committee Report on Executive Compensation

     Pursuant to the rules regarding  disclosures of Company policies concerning
executive compensation, this report is submitted by Messrs. Doppelt, Freeman and
Kasen in their capacity as the Board's Compensation  Committee and addresses the
Company's  compensation  policies for fiscal 1997 as they affected Mr.  Cumello,
the Chief Executive Officer ("CEO"), and the Company's other executive officers,
including the Named Executive Officers.


                                      -12-
<PAGE>


     Overview of  Executive  Compensation  Policy.  The  Company's  compensation
philosophy is incentive oriented,  particularly for executive officers.  The key
elements of the  Company's  executive  compensation  program  consist of salary,
annual  bonus and stock  options.  The annual  bonus  portion  of the  officers'
compensation is incentive based and is directly linked to corporate  performance
and returns to stockholders.  Accordingly,  the Company has developed an overall
compensation  strategy and specific  compensation  plans that tie a  significant
portion of executive  compensation to the Company's success in meeting specified
performance  goals and to appreciation in the Company's stock price. The overall
objectives of this  strategy are to motivate the CEO and the executive  officers
to achieve  the goals  inherent  in the  Company's  business  strategy,  to link
executive and stockholder  interests through equity-based plans, and finally, to
provide a compensation package that recognizes individual contributions, as well
as overall business results.

     In  determining  compensation,  the  Compensation  Committee  compares  the
executive  officers'  compensation  to  the  compensation  paid  to  persons  in
comparable  positions at comparably  sized NASDAQ  traded  companies in the same
industry  group.  In  addition,   the   Compensation   Committee   receives  the
recommendations  of the CEO  for  the  compensation  to be  paid  the  executive
officers,  other than the CEO and the  Chairman  of the Board.  This  process is
designed to ensure consistency throughout the executive compensation program.

     Salaries.   Salaries  for   executive   officers  are   determined  by  (i)
subjectively  evaluating  the  responsibilities  of the  position  held  and the
experience  and  performance  of the individual and (ii) comparing base salaries
for comparable positions at comparable companies.  Mr. Cumello's base salary for
fiscal  1997 was  established  by the  Compensation  Committee  of the  Board of
Directors.

     Annual Bonus. The Company's  executive  officers are eligible for an annual
cash bonus under the Company's Management Incentive Plan (the "Incentive Plan").
The purpose of the Incentive  Plan is to supplement  through an incentive  bonus
the pay for  executive  officers  (and other key  management  personnel) so that
overall total cash compensation (salary and bonus) is externally competitive and
properly  rewards  Incentive  Plan  participants  for their efforts in achieving
certain specified performance goals.

     The Incentive Plan operates as follows: At the beginning of the 1997 fiscal
year,  the  Compensation  Committee  reviewed  the profit  plan for the year and
established  a  consolidated   pre-tax   earnings  target  for  such  year.  The
Compensation   Committee  also  established   target  payout  amounts  for  each
participant in the Incentive Plan equal to a specified  amount per  participant,
which  target  payout  amounts may be awarded by the  Compensation  Committee to
participants if the Company  achieves the performance  target for such year. The
target  payout  amounts  are  based  on  participants'  responsibilities  at the
Company. The Compensation Committee determined the list of plan participants and
the target payout amount for each  participant  after  discussions with the CEO.
For fiscal 1997,  there were 33  participants  in the Incentive Plan. No amounts
were paid to  participants  under the  Incentive  Plan for fiscal 1997 since the
Company did not achieve the performance target.

     For fiscal 1998, the Board of Directors approved a new Management Incentive
Plan. The performance  target for fiscal 1998 will be based on: (i) consolidated
earnings  before   interest  and  taxes;   and  (ii)  with  respect  to  certain
participants  (including the CEO),  inventory  turnover.  Inventory turnover was
selected as an additional performance criteria because the Company believes that
improvements  in  inventory  turnover  are closely  related to  improvements  in
stockholders' total return.

     Stock  options.  Stock  option  grants under the 1989 Stock Option Plan are
designed to align the long-term  interests of the Company's  executives  and its
stockholders  and assist in the  retention  of  executives.  Stock  options  are
granted  with an exercise  price equal to the market price on the date of grant.
The Company generally awards options at the beginning of each year and vest such
options at the rate of 25% per year beginning at the one-year anniversary of the
grant. This approach is designed to create  stockholder value over the long-term
because the full  benefit of the options  cannot be realized  unless stock price
appreciation occurs over a number of years.


                                      -13-
<PAGE>


     In July  1997,  the  Compensation  Committee  recommended  and the Board of
Directors  granted  incentive  stock options under the 1989 Stock Option Plan to
executive officers, as well as certain other employees.  The grants made to each
executive  officer,  including the CEO, were based on each executive's  level in
the Company and immediate prior year's  performance and total cash compensation.
This approach provides for awards based on current duties and  responsibilities,
as well as present and  potential  contributions  to the success of the Company.
Based on this  approach,  Mr.  Cumello  was granted  options to purchase  50,000
shares of Common Stock.

                                        Richard A. Doppelt
                                        William C. Freeman
                                        Stewart M. Kasen

Performance Information

     The  following  graph  provides a comparison  on a cumulative  basis of the
percentage  change from  December  13,  1996,  (the date on which the  Company's
Common Stock first traded on the NASDAQ National  Market) through June 28, 1997,
in (a) the total  stockholder  return on the Company's Common Stock with (b) the
total return on the NASDAQ Stock  Market of all domestic  issuers  traded on the
NASDAQ National Market and Small-Cap Markets ("NASDAQ Market Index") and (c) the
total  return  of  domestic   issuers   having  the  same  Standard   Industrial
Classification("SIC")  Industry  Group  Numbers as the Company (SIC 5943 and SIC
5947) and traded on NASDAQ's National Market or Small-Cap Markets (the "Industry
Index").  The Industry Index consists of the following  five  companies:  Office
Max, Inc.,  Staples,  Inc., Party City  Corporation,  Office Depot, Inc. and the
Company.  Such percentage  change has been measured by dividing:  (i) the sum of
(A) the  cumulative  amount of dividends  for the  measurement  period  assuming
dividend reinvestment, and (B) the difference between the price per share at the
end and at the beginning of the  measurement  period by (ii) the price per share
at the beginning of the  measurement  period.  The price of each investment unit
has been set at $100 on December 13, 1996 for purposes of preparing this graph.

 [THE FOLLOWING TABLE WAS REPRESENTED BY A LINE CHART IN THE PRINTED MATERIAL.]


          COMPARISON OF CUMULATIVE TOTAL RETURN SINCE DECEMBER 13, 1996
       AMONG FACTORY CARD OUTLET CORP., NASDAQ COMPOSITE AND A PEER GROUP

FACTORY CARD OUTLET CORP.           PEER GROUP           NASDAQ COMPOSITE
- -------------------------           ----------           ----------------
          64                            110                    112



                                      -14-
<PAGE>


Certain Transactions

     In October  1995,  the Company  made a bridge  loan to Charles R.  Cumello,
President of the Company, in the original principal amount of $175,000,  bearing
interest  per annum at the prime  rate of Bank One,  to assist  with  relocation
expenses. The full amount of the loan was paid by Mr. Cumello in August 1996.

     The Company  entered into an agreement with Mr. J. Bayard Kelly dated as of
July 30, 1996 (the "Kelly Agreement")  pursuant to which Mr. Kelly has agreed to
serve as a consultant  to the Company  through  March 31, 1998.  Pursuant to the
terms of the Kelly  Agreement,  Mr.  Kelly  served the  Company  as a  full-time
consultant until March 31, 1997,  during which time he received an annual salary
of $200,000 and remained  eligible  for an annual  performance  bonus of up to a
maximum of $50,000.  From April 1997 until March 31, 1998, pursuant to the Kelly
Agreement, Mr. Kelly has agreed to perform consulting services to the Company on
an "as needed"  basis and receives a $100,000  fee and all Company  benefits for
which officers are eligible (without bonus). In addition,  Mr. Kelly was granted
5,000 stock options under the Kelly  Agreement for the successful  transition of
his position with the Company.

     In October 1996, the Company agreed to pay the interest on a bridge loan to
Thomas W.  Stoltz,  Vice  President,  Finance  of the  Company  in the  original
principal  amount of  $100,000,  to assist with  relocation  expenses.  The full
amount of loan is  currently  outstanding  and is due no later than  October 25,
1997, subject to renewal at the Companys' discretion.

     Reference  is made to "1.  ELECTION OF DIRECTORS -  Compensation  Committee
Interlocks and Insider Participation in Compensation Decisions" for a discussion
of the relationship between the Company and Triad.

                2. PROPOSAL TO APPROVE THE 1997 OUTSIDE DIRECTOR
                                STOCK OPTION PLAN

     Upon  the  recommendation  of the  Compensation  Committee,  the  Board  of
Directors has adopted the 1997 Outiside Director Stock Option Plan (the "Plan"),
subject to approval of the Plan by the stockholders.

     The  purpose of the Plan is to permit a  compensation  package  for outside
directors  that  primarily has a value based upon the market price of the shares
of Common  Stock.  It is believed  that a  compensation  package of  stock-based
incentives  will further  increase the  identity of  interests  between  outside
directors and the  stockholders.  It is also  believed that such a  compensation
package will enhance the Company's ability to attract and retain experienced and
qualified outside directors.

Summary Description of the Plan

     The following  summary of the principal  features of the Plan is subject to
and  qualified  in its entirety by the full text of the Plan, a copy of which is
included in this Proxy Statement as Appendix A.

     Participation.  Directors  eligible to participate  are those directors who
are not  employees of the Company or its  subsidiaries.  Eight of the  Company's
nine current directors are eligible to participate.

     Administration.  Administration  is charged to the Compensation  Committee,
which has power to award stock options and to determine their amounts and terms,
subject to prescribed  limitations.  The Compensation Committee has interpretive
and other powers necessary or advisable for plan administration.


                                      -15-
<PAGE>


     Stock  Options.  The per share exercise price of any option shall be set by
the Compensation  Committee,  but must be at least 100% of the fair market value
of a share of Common Stock on the date of grant. Upon exercise of an option, the
exercise price is payable in full.  With the prior approval of the  Compensation
Committee,  the  exercise  price may be paid in whole or part by the delivery of
shares  of  Common  Stock  owned by the  optionee  or  pursuant  to a  "cashless
exercise" with a  stockbroker.  The term of an option is to be determined by the
Compensation  Committee  at the time of grant but  cannot be more than 10 years.
Each award  agreement  relating  to an option will set forth the extent to which
the optionee will have the right to exercise the option following termination of
service as a director.

     According to the Company's tax advisors,  a director will not recognize any
income upon the grant of an option but will recognize  ordinary  income upon its
exercise.  The amount of the  ordinary  income will equal the excess of the fair
market  value of the shares  covered by the option on the date of exercise  over
the exercise  price.  The Company  generally  will receive a Federal  income tax
deduction in  connection  with an option at the same time and in the same amount
as the director recognizes ordinary income. Upon a later sale of the shares, the
director  generally will  recognize  capital gain (or loss) to the extent of the
difference  between the fair market  value of the shares at the time of exercise
and the amount realized on the subsequent sale.

     Shares  Available.  The  number  of  shares  of  Common  Stock  that may be
delivered  in  connection  with stock option  exercises  is 250,000,  subject to
adjustment.  On September 29, 1997, the closing price of a share of Common Stock
was $ 8 3/16.

     Adjustments.  In the event of changes in the  outstanding  Common  Stock by
reason of a merger,  stock split,  stock  dividend or certain other events,  the
Compensation  Committee can adjust the number of shares  subject to  outstanding
stock  options,  as well as the number of shares of Common Stock  available  for
delivery.

     Amendments.  The Board may amend the Plan at any time  without the approval
of the  Company's  stockholders,  except  that no  amendment  by the  Board  may
increase  the number of shares of Company  available  for  delivery,  change the
minimum option  exercise  price or the maximum term of an option,  or change the
requirements  relating to the  composition  of the  Compensation  Committee.  In
addition,  no amendment  may  adversely  affect any  outstanding  stock  options
without the consent of the director concerned.

     Nontransferability.   Unless   otherwise   provided  by  the   Compensation
Committee, awards and rights under the Plan may not be transferred other than by
will, by the laws of descent and distribution, or to a designated beneficiary.

     Duration. If approved by the stockholders, the Plan will be effective as of
July 25, 1997 and will have an expiration date of July 24, 2007.

Proposed Plan Benefits

     Subject to approval of the Plan by the stockholders, the following has been
approved:

     Replacement  Of Existing Cash  Compensation.  As described  earlier in this
Proxy Statement, if the Plan is approved by stockholders,  the cash compensation
to outside  directors  would be terminated.  The table below sets forth,  in the
format  required by the rules of the SEC, all  specific  grants that the Company
has made, subject to stockholder  approval of the Plan, or presently proposes to
make if the Plan is approved by stockholders. All of the Company's directors who
are not executive officers have an interest in the proposal as they are eligible
to receive  options  under the Plan.  Employee  directors  and employees are not
eligible to receive grants under the Plan.


                                      -16-
<PAGE>


                                NEW PLAN BENEFITS
                     1997 Outside Director Stock Option Plan

                                       Dollar Value ($)    Number of options(2)
                                       ----------------    --------------------
All current directors who are not
executive officers as a group 
(eight persons) ...................... Indeterminable(1)          160,000

- --------------

(1)  Dollar  value will be realized  only to the extent that the market value of
     the Common Stock on the date the option is  exercised  exceeds the exercise
     price of the option.

(2)  All options  become  exercisable  at the rate of 33 1/3% on each of July 1,
     1998, November 14, 1999, and November 14, 2000 respectively.

     Future Actions.  Notwithstanding  the foregoing,  additional  grants may be
made from time to time in the future and all future  actions  under the Plan are
subject to the discretion of the Compensation Committee.

Vote Required

     Approval of the proposal requires the affirmative votes of a majority
of the  shares  of the  Common  Stock  represented  in person or by proxy at the
meeting.

     THE BOARD OF  DIRECTORS  RECOMMENDS  A VOTE FOR THE PROPOSAL TO APPROVE THE
1997 OUTSIDE DIRECTOR STOCK OPTION PLAN.

3. PROPOSAL TO AMEND THE COMPANY'S RESTATED CERTIFICATE OF INCORPORATION

General

     The Board of Directors has proposed an amendment to the Company's  Restated
Certificate of Incorporation  which would: (i) decrease the authorized number of
shares of Common Stock from  50,000,000 to 15,000,000 and the authorized  number
of shares of Preferred Stock, par value $.01 per share (the "Preferred  Stock"),
of the Company from  10,000,000 to 1,000,000;  and (ii) reference  provisions in
the Company's  Restated  By-Laws  governing  stockholder  nominations  and other
proposals.  The  adoption  of the  amendment  would not effect any change in the
Company's outstanding Common Stock.

Decrease in Authorized Common and Preferred Stock

     General.  The Restated  Certificate  of  Incorporation  of the Company,  as
currently in effect,  provides that the Company's authorized capital stock shall
consist of 50,000,000  shares of Common Stock and 10,000,000 shares of Preferred
Stock.  As of  September  29,  1997,  of the  50,000,000  shares of Common Stock
authorized,  approximately  7,247,892  shares  were issued and  outstanding  and
approximately  1,150,822 shares of Common Stock were reserved for issuance under
the  Company's  1989 Stock  Option Plan.  In  addition,  the Company has private
placement  warrants  outstanding  which may be converted  into 76,224  shares of
Common Stock. Accordingly,  as of September 29, 1997, an aggregate approximately
8,474,938 shares of Common Stock are issued and outstanding  and/or reserved for
issuance by the Company.  As of September 29, 1997, of the 10,000,000  shares of
Preferred Stock, none were issued and outstanding.


                                      -17-
<PAGE>


     The proposed  amendment would decrease the number of shares of Common Stock
authorized for issuance by 35,000,000 to a total of 15,000,000  shares and would
decrease  the number of shares of  Preferred  Stock  authorized  for issuance by
9,000,000 to a total of 1,000,000.  If the amendment is authorized,  the text of
Section  1  of  Article  FOURTH  of  the  Company's   Restated   Certificate  of
Incorporation will be as follows:

     "The Corporation has authority to issue 15,000,000  shares of Common Stock,
$.01 par value per share (the "Common Stock"), and 1,000,000 shares of Preferred
Stock, $.01 par value per share (the "Preferred Stock").

     Reasons  for the  Decrease in  Authorized  Shares.  The Board of  Directors
believes  that it is prudent to  decrease  the  number of  authorized  shares of
Common Stock and  Preferred  Stock to the proposed  level in order to reduce the
Company's  liability for franchise taxes in the State of Delaware.  The Board of
Directors  believes that the reduced number of shares of Common Stock will still
provide the  Company  with the ability to meet its  immediate  future  needs for
stock  pursuant to its  employee  benefit  plans as well as the  flexibility  to
effect  other   possible   actions  such  as  financings,   corporate   mergers,
acquisitions of property, and for other general corporate purposes, although the
Company has no present plans to enter into any such transaction.

     Financial Statements. The audited financial statements for the fiscal years
ended July 28, 1997 and July 29,  1996  together  with the related  Management's
Discussion and Analysis of Financial Condition and Results of Operations,  which
are  included  in the Annual  Report  enclosed  with this Proxy  Statement,  are
incorporated by reference in this Proxy Statement.

Reference  to By-Law  Provisions  Governing  Stockholder  Nominations  and Other
Proposals

     The Restated Certificate of Incorporation, as currently in effect, provides
that  stockholders  may only  propose  actions  to be taken by the  Company  and
nominate  members of the Board of Directors upon 90 days prior written notice to
the  Company.  The Board of  Directors  of the Company has amended the  Restated
By-Laws of the Company to provide  that notice of the  proposal of business  and
the  nomination  of directors by  stockholders  must be received by the Company,
together with certain  other  information  with respect to the person  proposing
business and/or the director  nominees,  not less than 90 nor more than 120 days
before the first  anniversary of the preceding year's annual meeting;  provided,
however, with respect to the Company's 1998 annual meeting of stockholders, such
notice must be received by May 1, 1998. The Board of Directors believes that the
advance  notice  provisions in the Company's  Restated  By-Laws will help ensure
that the  Company's  stockholders'  meetings are conducted in a fair and orderly
manner and that stockholders have the benefit of adequate information  regarding
matters proposed for consideration and/or  stockholders'  nominees for director.
These advance notice  provisions are set forth in Section 4 of Article II of the
Company's  Restated  By-Laws,  which is  included  in this  Proxy  Statement  as
Appendix B and is incorporated by reference herein.

     The proposed amendment to the Company Restated Certificate of Incorporation
would  reference  the  provisions in the Company's  Restated  By-Laws  governing
stockholder nominations and other proposals.  Specifically,  if the amendment is
authorized,  the text of Section 3 of Article  ELEVEN of the Company's  Restated
Certificate of Incorporation will be as follows:

          "Stockholders  of the Corporation may only propose actions to be taken
     by the  Corporation  and nominate  members of the Board of Directors in the
     manner provided in the Corporation's By-Laws."



                                      -18-
<PAGE>


Vote Required

     Approval of the proposal requires the affirmative votes of a majority
of the outstanding shares of Common Stock.

     THE BOARD OF  DIRECTORS  RECOMMENDS  A VOTE FOR THE PROPOSAL TO APPROVE THE
AMENDMENT TO THE COMPANY'S RESTATED CERTIFICATE OF INCORPORATION.

                             4. INDEPENDENT AUDITORS

     It is proposed  that the  stockholders  ratify the  selection  of KPMG Peat
Marwick LLP as the independent  public  accountants for the Company for the 1998
fiscal  year.  The Audit  Committee  and the Board of  Directors  have  approved
selection of KPMG Peat Marwick LLP as the Company's independent public auditors.
In the  event  such  selection  is not  ratified,  the Board of  Directors  will
reconsider its selection.

     KPMG Peat Marwick LLP has audited the Company's financial  statements since
1989. Representatives of KPMG Peat Marwick LLP are expected to be present at the
meeting  with the  opportunity  to make a statement if they desire to do so, and
are expected to be available to respond to appropriate questions.

Vote Required

     The proposal to ratify KPMG Peat Marwick LLP as the Company's  auditors for
fiscal 1998 requires the affirmative votes of a majority of the shares of Common
Stock represented in person or by proxy at the meeting.

     THE BOARD OF DIRECTORS  RECOMMENDS THAT STOCKHOLDERS RATIFY THE APPOINTMENT
OF KPMG PEAT MARWICK LLP BY VOTING "FOR"  RATIFICATION  OF KPMG PEAT MARWICK LLP
AS THE COMPANY'S AUDITORS FOR FISCAL 1998.

                                5. OTHER MATTERS

Notice Requirements

     Any  stockholder  who desires to have a proposal  included in the Company's
proxy  soliciting  material  relating to the  Company's  1998 annual  meeting of
stockholders  (in  accordance  with  Rule  14a-8 of  Regulation  14A  under  the
Securities Exchange Act of 1934, as amended) should send to the Secretary of the
Company  at the  Company  headquarters  a signed  notice of intent to submit the
proposal at the meeting. The notice, including the text of the proposal, must be
received at such  offices no later than May 1, 1998 in order for the proposal to
be considered for inclusion in such proxy soliciting material.

     The  Company's  Restated  By-laws  require  that there be  furnished to the
Company  written  notice with respect to the nomination of a person for election
as a director (other than a person nominated at the direction of the Board),  as
well as the  submission  of a proposal  (other than a proposal  submitted at the
direction  of the  Board),  at a  meeting  of  stockholders.  In  order  for the
nomination  or  submission  to  be  proper,  the  notice  must  contain  certain
information concerning the nominating or proposing stockholder,  and the nominee
or proposal, as the case may be. For a nomination or a proposal, the notice must
be furnished  generally  not less than 90 days nor more than 120 days before the
one year anniversary of the last annual meeting of  stockholders.  A copy of the
applicable By-law provisions may be obtained without charge upon written request
to the Secretary of the Company.


                                      -19-
<PAGE>


Incorporation By Reference

     The Company  incorporates  into this Proxy Statement the audited  financial
statements  of the fiscal  years ended June 28, 1997 and June 29, 1996  together
with the related  Management's  Discussion and Analysis of Liquidity and Capital
Resources  and Results of Options,  which are included in the Annual  Report.  A
copy of the  Annual  Report  is being  mailed to  stockholders  of record on the
Record Date  concurrently  with the mailing of this Proxy Statement.  Additional
copies of the Annual Report will be provided by the Company  without change upon
request.  Requests  for copies of the Annual  Report  should be made as provided
under "Other Information" below.

Other Information

     The Board of  Directors  of the Company is not aware that any matter  other
than those listed in the Notice of Meeting is to be presented  for action at the
Annual Meeting.  If any of the Board's nominees is unavailable for election as a
Director or any other matter  should  properly  come before the  meeting,  it is
intended  that votes will be cast  pursuant  to the Proxy in respect  thereto in
accordance with the best judgment of the person or persons acting as proxies.

     A copy of the Company's  Annual Report on Form 10-K for the year ended June
28, 1997 as filed with the  Securities  and Exchange  Commission may be obtained
without charge by sending a written request for such Report to:


                                    FACTORY CARD OUTLET CORP.
                                    745 Birginal Drive
                                    Bensenville, Illinois  60106

                                    By Order of the Board of Directors


                                    Carol A. Travis
                                    Secretary

October 13, 1997
Bensenville, Illinois



                                      -20-
<PAGE>


                                                                      Appendix A

                            FACTORY CARD OUTLET CORP.
                     1997 OUTSIDE DIRECTOR STOCK OPTION PLAN


I. Establishment, Objectives, and Duration

     A.  Establishment  of the Plan.  Factory  Card  Outlet  Corp.,  a  Delaware
corporation (the "Company"),  hereby establishes its 1997 Outside Director Stock
Option Plan (the "Plan").

     B.  Objectives of the Plan.  The  objectives of the Plan are to enhance the
ability  of the  Company  to  attract  and  retain  the  best-qualified  outside
directors,  to increase the identity of interest  between outside  directors and
the Company's  stockholders,  and to provide  additional  incentives for outside
directors to maximize the long-term success of the Company's business.

     C. Duration of the Plan.  The Plan shall become  effective on July 25, 1997
(the "Effective Date"),  subject to approval by the stockholders of the Company.
Subject to the right of the Board to amend or  terminate  the Plan  pursuant  to
Article 9,  Options may be granted  from time to time on or after the  Effective
Date so long as Shares reserved for delivery under Section 4.1 remain available.

II. Definitions

     For purposes of the Plan,  the following  capitalized  terms shall have the
meanings set forth below:

     A. "Annual  Meeting"  means an annual  meeting of the  stockholders  of the
Company.

     B. "Board" means the Board of Directors of the Company.

     C. "Committee" means the Compensation  Committee of the Board,  which shall
be comprised entirely of Outside Directors.

     D. "Company": see Section 1.1.

     E. "Director" means any member of the Board.

     F. "Effective Date": see Section 1.3.

     G. "Exchange Act" means the Securities Exchange Act of 1934, as amended.

     H. "Expiration Date": see Section 5.4.

     I. "Fair Market Value" means, as of any specified date:

     (i)  the closing price of the Shares on the NASDAQ Stock Market's  National
          Market,  or any other  national stock exchange on which the Shares are
          then traded,  or if no such reported  sale of the security  shall have
          occurred on such date, on the next  preceding  date on which there was
          such a reported sale, or


<PAGE>


     (ii) if the  Shares are not  listed  for  trading on a national  securities
          exchange or  authorized  for  quotation on the NASDAQ  Stock  Market's
          National  Market,  the average of the closing bid and asked  prices as
          reported by the National  Association of Securities  Dealers Automated
          Quotation  System or, if no such prices  shall have been  reported for
          such date,  on the next  preceding  date for which such prices were so
          reported.

     J. "Option" means an option to purchase Shares granted under Article 5.

     K. "Option Agreement" means an agreement between the Company and an Outside
Director  setting forth the terms  applicable to an Option.  Except as otherwise
provided in the Plan, the terms of an Option  Agreement need not be the same for
each Outside Director, nor for each grant, and may reflect distinctions based on
the reasons for termination of Service.

     L. "Option  Price" means the price at which a Share may be purchased  under
an Option.

     M.  "Outside  Director"  means a  Director  who is not an  employee  of the
Company  or a  Subsidiary  as of the  date of any  grant  of an  Option  to such
Director pursuant to Article 5.

     N. "Service" means an Outside  Director's service on the Board or any Board
committee.

     O. "Shares" means shares of common stock,  par value $.01 per share, of the
Company.

     P. "Subsidiary" means any corporation,  partnership, joint venture, limited
liability  company  or  other  entity  in  which  the  Company  owns  securities
representing a majority of the aggregate voting power.

III. Administration

     A. General. The Plan shall be administered by the Committee.  Except as may
be limited by law, the articles of  incorporation  or bylaws of the Company,  or
the Plan,  the Committee  shall have full power and  discretion to determine the
amounts and terms of Options; to determine the terms of any Option Agreement; to
construe and  interpret  the Plan and any Option  Agreement;  to  determine  all
questions (including factual questions) arising thereunder; to establish, amend,
or waive rules for the Plan's  administration;  to make all other determinations
which may be necessary  or advisable  for the  administration  of the Plan;  and
(subject to Section 9.3) to amend the terms of any  outstanding  Option.  To the
extent  permitted by law,  the  Committee  shall have the  authority to delegate
administrative duties to officers or Directors of the Company.

     B.  Decisions  Binding.  All  determinations  and  decisions  made  by  the
Committee under the Plan shall be final,  conclusive and binding on all persons,
including the Company, its stockholders, Outside Directors, and their respective
estates  and  beneficiaries.  No member  of the  Committee  shall be liable  for
anything done or omitted to be done by such member or by any other member of the
Committee  in  connection  with  the  Plan,  except  for such  member's  willful
misconduct.

IV. Shares Subject to the Plan

     A.  Shares  Available  for  Grants.  Subject to  adjustment  as provided in
Section  4.2,  the  number of Shares  reserved  for  delivery  under the Plan is
250,000.  If any  Shares  subject to any Option  are  forfeited  or such  Option
otherwise  terminates without the delivery of such Shares, the Shares subject to
such Option, to the extent of any such forfeiture or termination, shall again be
available for the delivery under the Plan.  Shares  delivered  pursuant the Plan
may be treasury stock or newly-issued Shares.


                                      -2-
<PAGE>


     B.  Adjustments  in  Authorized  Shares.  In the  event  of any  change  in
corporate  capitalization  (such as a stock split,  reverse  stock split,  stock
dividend,  spin-off, or other distribution of stock or property of the Company),
or  any  merger,  consolidation,  separation,  reorganization  (whether  or  not
tax-free) or any partial or complete  liquidation of the Company,  the Committee
may make such  adjustments  in the  aggregate  number of shares  then  remaining
available  under the Plan, the number and class of Shares which may be delivered
under  Section 4.1 and the exercise  price and vesting  schedule of  outstanding
Options as it may determine in its discretion to be  appropriate.  If a fraction
of a share would otherwise  result from any adjustment  pursuant to this Section
4.2, the adjusted share amount shall be reduced to the next lower whole number.

V. Options

     A.  Award of  Options.  Subject  to the terms of the Plan,  Options  may be
awarded to Outside  Directors in such number,  upon such terms, and at such time
or times as the Committee shall determine in its discretion.

     B. Option Agreement.  Each Option shall be evidenced by an Option Agreement
that shall  specify the Option Price,  the  Expiration  Date of the Option,  the
number of  Shares  subject  to the  Option,  and such  other  provisions  as the
Committee may determine.

     C. Option Price.  The Option Price for each grant of an Option shall not be
less than  100% of the Fair  Market  Value of a Share on the date the  Option is
granted.

     D.  Duration  of  Options.  Each  Option  shall  expire at such time as the
Committee shall determine at the time of grant (the "Expiration  Date"),  but in
no event after the tenth anniversary of the date of such grant.

     E.  Exercise of Options.  Each Option  shall be  exercisable  at such times
prior to the Expiration Date and be subject to such  restrictions and conditions
as the Committee shall determine in its discretion, including without limitation
restrictions on the Shares acquired pursuant to the exercise of such Option.

     F. Payment.  Options shall be exercised by the delivery of a written notice
of exercise to the Company,  setting  forth the number of Shares with respect to
which the Option is to be  exercised,  and  accompanied  by full payment for the
Shares.  Upon the exercise of any Option, the exercise price shall be payable by
any one or combination of the following means:

          (i) cash or its equivalent,

          (ii) with the prior  approval  of the  Committee,  delivery  of Shares
     already  owned by the Outside  Director and valued at the Fair Market Value
     thereof at the time of exercise,

          (iii) with the prior  approval of the Committee,  a cashless  exercise
     through a broker-dealer approved for this purpose by the Company.

     G. Termination of Service.  Each Award Agreement shall set forth the extent
to which the Outside  Director  shall have the right to exercise an Option after
termination of Service,  but in no event shall any Option be exercised after its
Expiration Date.

     H.  Nontransferability of Options.  Except as may otherwise be specified by
the Committee in its discretion,  no Option may be sold,  transferred,  pledged,
assigned,  or otherwise alienated or hypothecated,  other than (i) by will, (ii)
by the laws of descent and  distribution,  or (iii)  pursuant  to a  beneficiary
designation in accordance with Article 6.


                                      -3-
<PAGE>


VI. Beneficiary Designation

     Unless the Committee in its discretion determines  otherwise,  each Outside
Director may from time to time name any beneficiary or beneficiaries (who may be
named  contingently or successively) to whom any benefit under the Plan is to be
paid in the event of such Outside Director's death before he or she receives any
or  all  of  such  benefit.   Each  such  designation  shall  revoke  all  prior
designations  by such Outside  Director,  shall be in a form  prescribed  by the
Company,  and will be  effective  only when  filed by the  Outside  Director  in
writing with the Company during the Outside Director's lifetime.  In the absence
of any such  designation,  benefits  remaining unpaid at the Outside  Director's
death shall be paid to his or her estate.

VII. Tax Withholding

     Any taxes imposed on a holder of an Option upon exercise of an Option shall
be paid by such holder.  If any federal,  state,  and local tax  withholding may
from time to time be  required  in respect of the grant,  vesting or exercise of
any Option  (any such event,  "Taxability  Event"),  the Company  shall have the
authority to withhold,  or require an Outside  Director to remit to the Company,
an amount sufficient to satisfy such tax withholding.  The Company may defer the
delivery of Shares in connection with a Taxability  Event until such withholding
requirements have been satisfied.  The Committee may, in its discretion,  permit
an Outside  Director to elect,  subject to such  conditions as the Committee may
require, to have the Company withhold Shares otherwise  deliverable  pursuant to
the Plan and having a Fair Market Value sufficient to satisfy all or part of any
Outside  Director's  estimated  total federal,  state,  and local tax obligation
associated with a Taxability Event.

VIII. Rights of Directors

     No  Director or other  person  shall have any right to be granted an Option
under the Plan. Nothing in the Plan shall interfere with or limit in any way the
right of the Company's  stockholders to terminate any Outside Director's Service
at any time,  nor confer  upon any  Outside  Director  any right to  continue in
Service.  The  holder of an Option  shall not by reason of any  Option  have any
right as a  stockholder  of the Company  with respect to the Shares which may be
deliverable  upon exercise of such Option until such shares have been  delivered
to such holder.

IX. Amendment, Modifications, and Termination

     A. Amendment,  Modification,  and Termination.  Subject to the terms of the
Plan, the Board may at any time and from time to time, alter, amend,  suspend or
terminate  the Plan in whole or in part  without the  approval of the  Company's
stockholders,  except that no such amendment shall increase the number of Shares
available for delivery under the Plan (other than as contemplated by Section 4.2
hereof), change the minimum Option Price or maximum term of an option, or change
the requirements relating to the composition of the Committee.

     B.  Adjustment  of  Options  Upon the  Occurrence  of  Certain  Unusual  or
Nonrecurring  Events.  In  connection  with any unusual or  nonrecurring  events
(including,  without limitation,  the events described in Section 4.2) affecting
the  Company  or of changes  in  applicable  laws,  regulations,  or  accounting
principles, the Committee may in its discretion adjust:

          (i) the terms of Options  (including  without  limitation  the number,
     class and/or price of Shares subject to, or to be distributed in connection
     with, outstanding Options) and

          (ii) the  criteria  specified  in the  Option  Agreements  related  to
     outstanding Options,


                                      -4-
<PAGE>


     whenever the Committee  determines that such adjustments are appropriate in
     order to prevent  dilution or  enlargement  of the benefits  intended to be
     made available under the Plan.

     C. Options Previously  Granted.  Notwithstanding any other provision of the
Plan to the contrary,  no  termination,  amendment,  or modification of the Plan
shall  adversely  affect in any  material  way any  previously  granted  Option,
without the written consent of the Outside Director holding such Option.

X. Nonalienability.

     Except as may otherwise be specified by the Committee in its discretion, no
Option  shall be  subject  in any  manner  to  anticipation,  alienation,  sale,
transfer,  assignment,   pledge,  encumbrance,   attachment  or  garnishment  by
creditors of the Outside Director or the Outside Director's  beneficiary,  other
than  (i) by  will,  (ii) by the  laws of  descent  and  distribution,  or (iii)
pursuant to a beneficiary designation in accordance with Article 6.

XI. Successors

     All  obligations  of the  Company  under the Plan  shall be  binding on any
successor to the Company,  whether the existence of such successor is the result
of a direct or indirect purchase, merger, consolidation, or otherwise, of all or
substantially all of the business and/or assets of the Company.  The Company and
such  successor  shall be jointly and severally  liable for all of the Company's
obligations under the Plan.

XII. Legal Construction

     A. Gender and Number.  Except where otherwise indicated by the context, any
masculine  term used herein also shall  include the  feminine;  the plural shall
include the singular and the singular shall include the plural.

     B. Articles and Sections.  Except where otherwise indicated by the context,
any reference to an "Article" or "Section"  shall be to an Article or Section of
this Plan.

     C.  Severability.  If any part of the Plan is  declared  to be  unlawful or
invalid,  such unlawfulness or invalidity shall not invalidate any other part of
the Plan. Any part of the Plan so declared to be unlawful or invalid  shall,  if
possible,  be  construed in a manner which will give effect to the terms of such
part to the fullest extent possible while remaining lawful and valid.

     D.  Legal  Compliance.  If the  Company  determines  that the  exercise  or
delivery of  benefits  pursuant  to, any Option  would  violate  any  applicable
provision  of  (i)  federal  or  state  securities  laws  or  (ii)  the  listing
requirements  of any national  securities  exchange or national market system on
which are then listed any of the Company's equity  securities,  then the Company
may postpone any such exercise or delivery, as applicable, but the Company shall
use all reasonable efforts to cause such exercise or delivery to comply with all
such provisions at the earliest practicable date. If the Company deems necessary
to comply with any applicable  securities law, the Company may require a written
investment  intent  representation by an Outside Director and may require that a
restrictive  legend be affixed to certificates for Shares delivered  pursuant to
the Plan.

     E.  Exercise  after  Death.  If an Option is  exercised  by the  executors,
administrators,  legatees or  distributees  of the estate of a deceased  Outside
Director or by the guardian or legal representative of an Outside Director,  the
Company shall be under no obligation to issue stock thereunder  unless and until
it is satisfied  that the person or persons  exercising  the Option are the duly
appointed legal  representatives  of the optionee or of the deceased  optionee's
estate or the proper legatees or distributees of such estate.

     F. Governing Law. The Plan and all Option  Agreements shall be construed in
accordance  with and  governed  by the laws of the  State of  Delaware,  without
regard to the conflict of laws principles thereof.


                                      -5-
<PAGE>


     G.  Termination.  The Plan shall terminate on July 24, 2007,  unless sooner
terminated by the Board. Any termination of the Plan shall not affect any Option
then outstanding.

         Executed this 25th day of July, 1997.


                                        FACTORY CARD OUTLET CORP.


                                        By: ____________________________________

                                        Name: __________________________________

                                        Title: _________________________________




                                      -6-
<PAGE>


                                                                      Appendix B

                 SECTION 4 OF ARTICLE II OF THE RESTATED BY-LAWS


     Section 4. NOTICE OF MEETINGS,  STOCKHOLDER PROPOSALS AND NOMINATIONS.  (a)
Except as otherwise  provided by law, and subject to the provisions set forth in
subsections  (b) and (c) hereof,  written or printed  notice  stating the place,
date  and  hour  of the  meeting  and,  in case of a  special  meeting,  a brief
statement of the purpose or purposes  for which the meeting is called,  shall be
delivered  not less than ten (10) nor more than sixty (60) days  before the date
of every  meeting of  stockholders  either  personally  or by mail, by or at the
direction  of the  President or the  Secretary,  to each  stockholder  of record
entitled to vote at such meeting.  If mailed,  such notice shall be deemed to be
delivered when deposited in the United States mail addressed to the  stockholder
at his or her  address  as it appears on the  records of the  corporation,  with
postage thereon  prepaid.  Whenever any notice is required to be given under the
provisions of Delaware law, the certificate of incorporation,  or these By-Laws,
a waiver  thereof in writing  signed by the person or persons  entitled  to such
notice,  whether it be before or after the time stated therein,  shall be deemed
equivalent  to the  giving  of such  notice.  It shall not be  requisite  to the
validity of any meeting of stockholders that notice thereof,  whether prescribed
by law, by the certificate of incorporation or by these By-Laws, shall have been
given to any  stockholder  who  attends in person or by proxy,  except  when the
person  attends a meeting for the express  purpose of objecting at the beginning
of the meeting to the  transaction  of any  business  because the meeting is not
lawfully called or convened. No notice other than by verbal announcement need be
given of any adjourned  meetings of  stockholders  unless the adjournment is for
more than  thirty  (30)  days or a new  record  date is fixed for the  adjourned
meeting.

     (b) At an annual meeting of the  stockholders,  commencing  with the annual
meeting held in 1998,  only such business  shall be conducted as shall have been
brought  before the meeting (i) by or at the  direction  of the Board or (ii) by
any  stockholder  of record of the  corporation  who  complies  with the  notice
procedures set forth in this subsection (b). For business to be properly brought
before an annual  meeting  by a  stockholder,  the  stockholder  must have given
timely  notice  thereof in writing to the  Secretary of the  corporation.  To be
timely,  a  stockholder's  notice must be delivered to or mailed and received at
the principal  executive  offices of the  corporation  not less than ninety (90)
days nor more than one  hundred  and  twenty  (120)  days  prior to the one year
anniversary  of the date of the last annual meeting of  stockholders;  provided,
however,  that  with  respect  to the  annual  meeting  of  stockholders  of the
corporation held in 1998, a stockholder's  notice must be delivered to or mailed
and received at the principal  executive  offices of the  corporation  by May 1,
1998. A stockholder's  notice to the Secretary shall set forth as to each matter
the  stockholder  proposes  to  bring  before  the  annual  meeting  (i) a brief
description of the business  desired to be brought before the annual meeting and
the reasons for conducting  such business at the annual  meeting,  (ii) the name
and  address,  as they appear on the  corporation's  books,  of the  stockholder
proposing  such  business,  (iii) the  number  of shares of common  stock of the
corporation  which  are  beneficially  owned  by the  stockholder  and  (iv) any
material interest of the stockholder in such business.  Notwithstanding anything
in these  By-Laws to the contrary,  no business  shall be conducted at an annual
meeting except in accordance  with the  procedures set forth in this  subsection
(b). The chairman of an annual  meeting shall,  if the facts warrant,  determine
and declare to the meeting that  business was not  properly  brought  before the
meeting and in accordance  with the provisions of this subsection (b), and if he
or she should so  determine,  he or she shall so declare to the  meeting and any
such business not properly brought before the meeting shall not be transacted.

     (c)  Nominations  of persons  for  election to the Board may be made at any
meeting of stockholders  occurring after the annual meeting of stockholders held
in 1997 (i) by or at the  direction of the Board or (ii) by any  stockholder  of
the  corporation  entitled to vote for the  election of directors at the meeting
who complies with the notice  procedures set forth in this  subsection (c). Such
nominations, other than those made by or at the direction of the Board, shall be
made pursuant to timely  notice in writing to the Secretary of the  corporation.
To be  timely,  a  stockholder's  notice  shall be  delivered  to or mailed  and
received at the principal  executive  offices of the  corporation  not less than
ninety (90) days nor more than one  hundred  and twenty  (120) days prior to the
one


<PAGE>


year  anniversary  of the  date of the  last  annual  meeting  of  stockholders;
provided,  however,  that with respect to the annual meeting of  stockholders of
the  corporation  held in 1998, a  stockholder's  notice must be delivered to or
mailed and received at the principal  executive  officers of the  corporation by
May 1, 1998.  Such  stockholder's  notice  shall set forth (i) as to each person
whom the  stockholder  proposes to nominate  for  election or  re-election  as a
director,  all  information  relating  to such  person  that is  required  to be
disclosed in solicitations of proxies for election of directors, or is otherwise
required,  in each case pursuant to Regulation 14A under the Securities Exchange
Act of 1934, as amended  (including such person's written consent to being named
in the proxy  statement  as a nominee and to serving as a director if  elected);
and (ii) as to the stockholder giving the notice, the name and address,  as they
appear on the corporation's  books, of such stockholder and the number of shares
of  common  stock  of the  corporation  which  are  beneficially  owned  by such
stockholder.  At the request of the Board any person  nominated by the Board for
election as a director  shall furnish to the Secretary of the  corporation  that
information  required to be set forth in a  stockholder's  notice of  nomination
which  pertains to the  nominee.  No person  shall be eligible for election as a
director of the corporation  unless  nominated in accordance with the procedures
set forth in these  By-Laws.  The  chairman of the meeting  shall,  if the facts
warrant,  determine and declare to the meeting that a nomination was not made in
accordance  with the procedures  prescribed by these  By-Laws,  and if he or she
should so determine, he or she shall so declare to the meeting and the defective
nomination shall be disregarded.



                                      -2-
<PAGE>


PROXY

                            FACTORY CARD OUTLET CORP.
            1997 ANNUAL MEETING OF STOCKHOLDERS -- NOVEMBER 14, 1997
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS


     The undersigned  hereby appoints Stewart M. Kasen and Charles R. Cumello or
either  one of them  acting in the  absence  of the  other,  with full  power of
substitution  or revocation,  proxies for the  undersigned,  to vote at the 1997
Annual Meeting of Stockholders of Factory Card Outlet Corp. (the "Company"),  to
be held at 10:00 a.m.,  local time,  on Friday,  November 14, 1997, at the Hyatt
Regency  O'Hare,  9300  Bryn  Mawr  Avenue,  Rosemont,   Illinois,  and  at  any
adjournment  or  adjournments  thereof,  according  to the  number  of votes the
undersigned  might  cast and with all powers the  undersigned  would  possess if
personally present.

(1)  To elect the following nine (9) directors:

     Stewart M. Kasen,  Charles R. Cumello, J. Bayard Kelly,  Michael I. Barach,
     Robert C. Blattberg,  Bart A. Brown,  Jr.,  Richard A. Doppelt,  William E.
     Freeman and James L. Nouss, Jr.

     [  ] FOR all  nominees  listed  above  (except as marked to the  contrary
          below).

     [  ] Withhold authority to vote for all nominees listed above.

INSTRUCTION:  To withhold  authority to vote for any individual  nominee,  print
that nominee's name below.


________________________________________________________________________________

(2)  To approve the 1997 Outside Stock Option Plan.

                  FOR [ ]           AGAINST [ ]               ABSTAIN [ ]

(3)  To  approve  an  amendment  to  the  Company's   Restated   Certificate  of
     Incorporation  to: (i) decrease the  authorized  number of shares of Common
     Stock and  Preferred  Stock in order to reduce the  franchise tax currently
     assessed  on the  Company  by the  State of  Delaware;  and (ii)  reference
     provisions  in  the  Company's   Restated  By-Laws  governing   stockholder
     nominations and other proposals.

                  FOR [ ]           AGAINST [ ]               ABSTAIN [ ]

(4)  To  ratify  the  appointment  of KPMG  Peat  Marwick  LLP as the  Company's
     independent auditors for the 1998 fiscal year.

                  FOR [ ]           AGAINST [ ]               ABSTAIN [ ]

(5)  In their  discretion,  upon the  transaction  of such other business as may
     properly come before the meeting.

     All of the above as set  forth in the Proxy  Statement,  dated  October  6,
     1997.

     The shares  represented  by this proxy will be voted on Items 1, 2, 3 and 4
as directed by the stockholder, but if no discretion is indicated, will be voted
FOR Items 1, 2, 3 and 4.


<PAGE>


     If you plan to attend the meeting please indicate below:

     I plan to attend the meeting [ ].

                                       Dated:_____________________________, 1997

                                       _________________________________________

                                       _________________________________________
                                                    (Signature(s))

                                      Please  sign  exactly as name(s)  appear 
                                      hereon.   When   signing  as   attorney, 
                                      executor,   administrator,   trustee  or 
                                      guardian,  please  give  full  title  as 
                                      such.                                    
                                      
                                      Please date, sign and mail this proxy in
                                      the enclosed envelope, which requires no
                                      postage if mailed in the United States. 
                                      




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