AMSCAN HOLDINGS INC
S-1, 1996-10-15
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   As filed with the Securities and Exchange Commission on October 15, 1996
                             Registration No. 333-
                    ________________________________________

                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549
                    ________________________________________

                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                    ________________________________________

                             AMSCAN HOLDINGS, INC.
             (Exact Name of Registrant as Specified in its Charter)

      DELAWARE                        5110                       13-3911462
    (State or Other         (Primary Standard Industrial     (I.R.S. Employer
    Jurisdiction of         Classification Code Number)     Identification No.)
    Incorporation or
     Organization) 

                               80 Grasslands Road
                           Elmsford, New York  10523
                                 (914) 345-2020
   (Address, Including Zip Code and Telephone Number, Including Area Code of
                   Registrant's Principal Executive Offices)

                               James M. Harrison
                            Chief Financial Officer
                             Amscan Holdings, Inc.
                               80 Grasslands Road
                           Elmsford, New York  10523
                                 (914) 345-2020
  (Name, Address, Including Zip Code and Telephone Number, Including Area Code
                             of Agent For Service)

          Copies of all communications, including communications sent
             to the agent for service of process, should be sent to:

  Paul G. Hughes, Esq.                      Robert E. Buckholz, Jr., Esq.
  Cummings & Lockwood                       Sullivan & Cromwell
  Four Stamford Plaza, P.O. Box 120         125 Broad Street
  Stamford, Connecticut 06904-0120          New York, New York  10004
  (203) 327-1700                            (212) 558-4000

                   __________________________________________

 APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:  As promptly
 as practicable after the effective date of this Registration Statement.
                   __________________________________________
      If any of the securities being registered on this Form are to be offered
 on a delayed or continuous basis pursuant to Rule 415 under the Securities Act
 of 1933, check the following box.   [  ]

       If this Form is filed to register additional securities for an offering
 pursuant to Rule 462(b) under the Securities Act, please check the following
 box and list the Securities Act registration statement number of the earlier
 effective registration statement for the same offering.   [  ]

       If this Form is a post-effective amendment filed pursuant to Rule 462(c)
 under the Securities Act, check the following box and list the Securities Act
 registration statement number of the earlier effective registration statement
 for the same offering.   [  ]

       If delivery of the prospectus is expected to be made pursuant to Rule
 434, please check the following box.   [  ]


<PAGE>


                        CALCULATION OF REGISTRATION FEE


 Title of Each                    Proposed
 Class of Securities              Maximum Aggregate       Amount of
 to be Registered                 Offering Price(1)       Registration
                                                              Fee

 Common                           $75,000,000             $22,727.27
 Stock, par value $0.10
  per share


 (1)  Estimated solely for the purpose of calculating the registration
      fee in accordance with Rule 457(o) under the Securities Act of 1933.


 THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR DATES
 AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
 FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
 STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
 THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
 EFFECTIVE ON SUCH DATE AS THE SECURITIES AND EXCHANGE COMMISSION, ACTING
 PURSUANT TO SAID SECTION 8(A), MAY DETERMINE.

<PAGE>






                             CROSS REFERENCE SHEET

           Showing Location in Prospectus of Information Required by
                               Items of Form S-1

               REGISTRATION STATEMENT ITEM
                  NUMBER AND HEADING               LOCATION IN PROSPECTUS

 1.   Forepart of Registration Statement and      Outside Front Cover Page
      and Outside Front Cover Page of
      Prospectus

 2.   Inside Front and Outside Back Cover         Inside Front and Outside Back
      Pages of Prospectus                         Cover Pages of Prospectus

 3.   Summary Information, Risk Factors           Prospectus Summary; Risk
      and Ratio of Earnings to Fixed              Factors
      Charges

 4.   Use of Proceeds                             Use of Proceeds

 5.   Determination of Offering Price             Underwriting

 6.   Dilution                                    Risk Factors; Dilution

 7.   Selling Security Holders                    Not applicable

 8.   Plan of Distribution                        Outside Front Cover Page of
                                                  Prospectus; Underwriting

 9.   Description of Securities to be             Description of the Company's
      Registered                                  Capital Stock

 10.  Interest of Named Experts and               Validity of Common Stock;
      Counsel                                     Experts

 11.  Information with Respect to the             Prospectus Summary; The 
      Registrant                                  Company; Organization of the
                                                  Company; Selected Combined 
                                                  Financial Data; Management's
                                                  Discussion and Analysis of 
                                                  Financial Condition and
                                                  Results of Operations; 
                                                  Supplemental Pro Forma
                                                  Combined Financial Statements
                                                  (unaudited); Business; 
                                                  Management of the Company; 
                                                  Principal Stockholders; 
                                                  Financial Statements

 12.  Disclosure of Commission Position           Not applicable
      on Indemnification for Securities 
      Act Liabilities


<PAGE>


                 SUBJECT TO COMPLETION, DATED OCTOBER 15, 1996

                               __________ SHARES

                              AMSCAN HOLDINGS, INC.

                                  COMMON STOCK
                           (PAR VALUE $0.10 PER SHARE)
                               ___________________

      The shares of Common Stock offered hereby are being sold by the Company.
 A substantial portion of the net proceeds will be used by the Company to pay
 subordinated indebtedness outstanding to the Company's principal stockholder.
 See "Use of Proceeds."

      Prior to this offering, there has been no public market for the Common
 Stock of the Company.  It is currently estimated that the initial public
 offering price per share will be between $ ____ and $ ____.  For factors to be
 considered in determining the initial public offering price, see
 "Underwriting."

     SEE "RISK FACTORS" ON PAGE 8 FOR CERTAIN CONSIDERATIONS RELEVANT TO AN
 INVESTMENT IN THE COMMON STOCK.

      [Application has been made to have the Common Stock approved for
 quotation on The Nasdaq Stock Market, Inc. under the symbol "AMSN."]
                              ___________________

    THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES
         AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS
          THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
       COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.
           ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
                              ___________________


                     INITIAL PUBLIC      UNDERWRITING      PROCEEDS TO
                     OFFERING PRICE      DISCOUNT(1)        COMPANY(2)

 Per Share                $                 $                  $

 Total(3)                 $                 $                  $


 (1)  The Company and its operating subsidiaries have agreed to indemnify the
 Underwriters against certain liabilities, including liabilities under the
 Securities Act of 1933.
 (2)  Before deducting estimated expenses of $ ______ payable by the Company.
 (3)  The Company has granted the Underwriters an option for 30 days to
 purchase up to an additional _______ shares at the initial public offering
 price per share, less the underwriting discount, solely to cover over-
 allotments.  If such option is exercised in full, the total initial public
 offering price, underwriting discount and proceeds to the Company will be
 $____________, $_________ and $__________, respectively.  See "Underwriting."

                             ___________________


<PAGE>


      The shares offered hereby are offered severally by the
 Underwriters, as specified herein, subject to receipt and acceptance
 by them and subject to their right to reject any order in whole or in
 part.  It is expected that certificates for the shares will be ready
 for delivery in New York, New York on or about ________, 1996 against
 payment therefor in immediately available funds.

 GOLDMAN, SACHS & CO.                        ALEX. BROWN &SONS INCORPORATED

                       ___________________

           The date of this Prospectus is ____________, 1996


                                   2


<PAGE>


 INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT.
 A REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED
 WITH THE SECURITIES AND EXCHANGE COMMISSION.  THESE SECURITIES MAY
 NOT BE SOLD NOR MAY OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE
 REGISTRATION STATEMENT BECOMES EFFECTIVE.  THIS PROSPECTUS SHALL NOT
 CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY
 NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY STATE IN WHICH
 SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO
 REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH
 STATE.

      The Company intends to furnish its stockholders with annual
 reports containing audited financial statements and quarterly reports
 containing unaudited financial statements for each of the first three
 quarters of each year.

                       ___________________

      IN CONNECTION WITH THIS OFFERING, THE UNDERWRITERS MAY OVER-
 ALLOT OR EFFECT TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET
 PRICE OF THE COMMON STOCK OFFERED HEREBY AT A LEVEL ABOVE THAT WHICH
 MIGHT OTHERWISE PREVAIL IN THE OPEN MARKET.  SUCH TRANSACTIONS MAY BE
 EFFECTED ON THE NASDAQ STOCK MARKET, INC., IN THE OVER-THE-COUNTER
 MARKET OR OTHERWISE.  SUCH STABILIZING, IF COMMENCED, MAY BE
 DISCONTINUED AT ANY TIME.


                                       3


<PAGE>


                               PROSPECTUS SUMMARY

      The following summary is qualified in its entirety by the more detailed
 information and the combined financial statements (including the notes
 thereto) appearing elsewhere in this Prospectus.  Unless the context otherwise
 requires, references herein to the "Company" refer to Amscan Holdings, Inc.,
 a Delaware corporation, and each of its subsidiaries, including those in which
 the Company owns less than 100% of the capital stock, after the Organization
 (as defined herein).  Except as otherwise noted, the information contained in
 this Prospectus assumes that the Underwriters' over-allotment option is not
 exercised.  See "Underwriting."  The offering of shares of Common Stock
 described herein is referred to as the "Offering."  References herein to
 fiscal years are to the fiscal years of the Company ended December 31 of
 the year specified.

                                  THE COMPANY

      The Company, through its principal subsidiary, Amscan Inc. and
 affiliated companies, is one of the leading designers, manufacturers and
 distributors of seasonal and everyday party goods.  With a product line
 consisting of approximately 14,000 stock keeping units ("sku's"), the
 Company is a complete source of paper and plastic party goods, including
 decorative tableware such as plates, cups and napkins, accessories such as
 invitations and balloons, and novelties such as games and favors.  The
 Company's products are sold in more than 20,000 retail outlets.  The
 Company is a leading supplier to the emerging party goods superstore
 distribution channel, where it has been able to position itself as a
 responsive and comprehensive supplier of proprietary, well designed and
 high quality products.  The Company also distributes its products to
 discount chains, mass merchandisers and specialty retailers.  During 1995,
 the Company generated net sales and income from operations of $167.4
 million and $24.7 million, respectively.  Net sales and income from
 operations have grown at a compound annual rate of 21% and 26%,
 respectively, from 1991 to 1995.

      The Company strives to be an industry leader in the creation and design
 of party goods.  An in-house design staff of approximately 60 persons develops
 and manages the Company's broad line of party goods for all occasions.  The
 Company currently offers approximately 200 coordinated product ensembles which
 enhance the celebration of seasonal holidays, events such as birthdays and
 graduations and general social gatherings, including theme-oriented
 celebrations such as Hawaiian luaus and '50's parties.  The Company's design
 staff keeps the Company's product line contemporary and fresh by introducing
 new ensembles each year.  For example, in 1996 the Company introduced more
 than 50 new ensembles.

      The Company is a vertically integrated manufacturer, which enables it to
 control costs, manage inventory investment and respond quickly to customer
 orders.  The Company maintains state-of-the-art manufacturing facilities in
 New York, Kentucky, Rhode Island and California which produce paper and
 plastic plates, napkins and cups.  These products account for approximately
 50% of the Company's net sales.  Over the past five years, the Company has
 purchased or leased new plant and equipment having an aggregate value of
 approximately $29 million.  Products not manufactured directly by the Company
 are generally supplied to the Company by independently-owned manufacturers
 located primarily in China and elsewhere in the Far East.  The Company
 believes that it has developed a dependable group of manufacturers capable of
 producing products which are consistent with the Company's high standards of
 quality.

      The Company's sales and distribution capabilities are designed to provide
 a high level of customer service.  A direct employee sales force of
 approximately 62 sales professionals services over 5,000 retail accounts.  In
 addition to this seasoned sales team, the Company utilizes a select group of
 manufacturer representatives to handle specific account situations.  The
 principal sales and marketing tool of the Company is its three separate annual
 catalogues, two for seasonal products and one for everyday products.  Products
 are distributed from the Company's distribution centers located principally


                                       4


<PAGE>


 in New York and California using computer assisted systems that permit the
 Company to receive and fill customer orders efficiently and quickly.



                                  THE OFFERING

 Common Stock offered by the Company                 [ _____ ] shares

 Common Stock to be outstanding                      [ _____ ] shares (1)
   after the Offering

 Use of Proceeds                                     To repay subordinated
                                                     indebtedness outstanding
                                                     to the principal and other
                                                     stockholders of the 
                                                     Company and to repay 
                                                     outstanding indebtedness
                                                     to unaffiliated lenders
                                                     under the Company's
                                                     revolving credit
                                                     agreement.

 Proposed Nasdaq Stock Market Symbol                 "AMSN"

- -------------------
 1   Does not include 400,000 shares of Common Stock reserved for issuance
     upon exercise of stock options to be granted immediately prior to the
     date hereof.


                                       5


<PAGE>


                   SUMMARY HISTORICAL COMBINED FINANCIAL DATA

      This table presents historical, pro forma and supplemental pro forma
 combined financial information of Amscan Inc. and Affiliates.  The summary
 historical information presented below as of June 30, 1996 and for the six
 months ended June 30, 1995 and 1996 is unaudited and was derived from the
 unaudited interim combined financial statements of Amscan Inc. and Affiliates
 as of such dates.  The summary historical information presented below for the
 years ended December 31, 1991 and 1992 is unaudited and was derived from the
 unaudited combined financial statements of Amscan Inc. and Affiliates as of
 such dates.  The summary historical financial information presented below for
 the years ended December 31, 1993, 1994 and 1995 were derived from the
 combined financial statements of Amscan Inc. and Affiliates as of such dates.
 The summary historical financial information should be read in conjunction
 with the "Selected Historical Combined Financial Data" and related notes
 included elsewhere in this Prospectus.  The pro forma and supplemental pro
 forma data present the effect of certain events that have occurred or will
 occur in connection with the consummation of the Offering and the formation of
 the Company and should be read in conjunction with "Selected Historical
 Combined Financial Data," "Capitalization," "Supplemental Pro Forma Combined
 Financial Statements" and "Management's Discussion and Analysis of Financial
 Condition and Results of Operations."

<TABLE>
<CAPTION>
                                                                                                      SIX MONTHS ENDED
                                            YEARS ENDED DECEMBER 31,                                      JUNE 30,
                             -------------------------------------------------------------   -----------------------------------

                                                              ($ IN THOUSANDS, EXCEPT SHARE AMOUNTS)

                                                                               SUPPLEMENTAL                         SUPPLEMENTAL
                                                                                 PRO FORMA                            PRO FORMA
                                 1991       1992    1993       1994      1995      1995(3)    1995        1996          1996(3)
 <S>                        <C>         <C>        <C>        <C>        <C>      <C>         <C>         <C>          <C> 
                          (unaudited)  (unaudited)                               (unaudited)  (unaudited) (unaudited) 
(unaudited)
 INCOME STATEMENT DATA:

 Net sales                   $77,263    $86,944    $108,934   $132,029   $167,403   $167,403   $80,422    $92,972      $92,972
 Gross profit                 27,086     30,379      36,278     45,281     58,749     58,749    28,519     34,266       34,266
 Income from operations(1)     9,639      9,892      11,716     14,516     24,669     27,000    12,842     15,120       17,095
 Net income                  $ 6,303    $ 7,434    $  8,455   $  9,967   $ 17,434              $ 9,617    $11,216
                             =======    =======    ========   ========   ========              =======    =======
   Pro forma net income(2)   $ 4,047    $ 4,466    $  5,237   $  6,193   $ 10,762              $ 5,933    $ 6,801
                             =======    =======    ========   ========   ========              =======    =======
 Supplemental pro forma 
   net income(3)                                                                    $ 14,197                           $ 9,258
                                                                                    ========                           =======
 Supplemental pro forma
   net income per share                                                             $   0.65                           $  0.42
                                                                                    ========                           =======
 Supplemental pro forma
 weighted average common
 shares outstanding (4)                                                            22,000,000                       22,000,000
                                                                                   ==========                       ==========

 BALANCE SHEET DATA:                                                                                    AT JUNE 30, 1996
                                                                                                    ---------------------------
                                                                                                               
                                                                                                     HISTORICAL   AS ADJUSTED(6)
                                                                                                     ----------   -------------
 Working capital                                                                                       $ 35,468       $ 67,824
                                                                                                       ========       ========
 Total assets                                                                                          $139,487       $151,321
                                                                                                       ========       ========
 Short-term indebtedness (5)                                                                           $ 51,891       $ 19,402
 Long-term indebtedness (5)                                                                              31,090         11,430
                                                                                                       --------       --------
 Total indebtedness (5)                                                                                $ 82,981       $ 30,832
                                                                                                       ========       ========

 Stockholders' equity (7)                                                                              $ 38,208       $ 97,724
                                                                                                       ========       ========
</TABLE>


                                      6


<PAGE>


 (1)  In each of the five years ended December 31, 1995 and for the six months
 ended June 30, 1995 and 1996, special bonus arrangements totaling $0.1
 million, $0.9 million, $1.1 million, $2.2 million, $2.6 million, and $1.4
 million and $2.1 million, respectively, existed with certain members of
 management.  Upon consummation of the Offering, such special profit sharing
 arrangements will be substantially modified and replaced by incentives tied to
 the value of the Common Stock.  See "Management of the Company - Executive
 Compensation - Employment Agreements" and " - Stock Option Plan."

 (2)  Prior to the consummation of the Offering, Amscan Inc. and an affiliate
 Am-Source, Inc. elected to be taxed as Subchapter S corporations under the
 Internal Revenue Code.  The pro forma net income amounts give effect to pro
 forma income taxes for each of the periods at statutory rates (40.5%) assuming
 Amscan Inc. and Am-Source, Inc. had not elected Subchapter S corporation
 status.

 (3)  Supplemental pro forma net income for 1995 and for the six months ended
 June 30, 1996 is higher than the pro forma net income shown for such periods
 due to adjustments (i) to reduce compensation paid to certain employees to the
 extent such compensation exceeded the compensation payable to such individuals
 under compensation agreements described herein under "Management of the
 Company - Executive Compensation - Employment Agreements," (ii) to reflect the
 reduction of interest expense related to the repayment of bank loans and
 subordinated debt due to John A. Svenningsen, the principal stockholder, from
 the proceeds of the Offering as if such repayments had occurred at the
 beginning of the period presented, (iii) to reflect amortization of goodwill
 and elimination of minority interest related to the acquisition of an
 additional 50% of Am-Source, Inc. as if it were acquired at the beginning of
 the period presented, and  (iv) to give effect to the tax effects of these
 adjustments at statutory rates (40.5%) assuming Amscan Inc. and Am-Source,
 Inc. had not elected Subchapter S corporation status.  See "Supplemental Pro
 Forma Combined Financial Statements."

 (4)  Represents shares expected to be issued and outstanding after the
 Offering.  See "Capitalization."

 (5)  Short-term indebtedness consists primarily of the Company's borrowings
 under bank lines of credit.  Long-term indebtedness consists primarily of debt
 to third parties and subordinated debt due to Mr. Svenningsen.  As of June 30,
 1996, subordinated debt due to Mr. Svenningsen and other stockholders amounted
 to $16 million.

 (6)  As Adjusted balance sheet at June 30, 1996 gives effect to (i) net
 proceeds from the Offering, (ii) repayment of short-term and long-term
 indebtedness from proceeds of the Offering, (iii) dividends and distributions
 to be made to Mr. Svenningsen and other stockholders, (iv) accruals for
 obligations payable to Mr. Rittenberg and certain other executives in
 connection with the termination of prior employment agreements, (v) goodwill
 related to the acquisition of an additional 50% of Am-Source, Inc.,
 (vi) establishment of the Employee Stock Ownership Plan for the benefit of the
 Company's domestic employees and (vii) inclusion of deferred income taxes on
 accumulated timing differences of Amscan Inc. and Am-Source, Inc. as if they
 had not been treated as Subchapter S corporations for income tax purposes.
 See "Supplemental Pro Forma Combined Financial Statements."

 (7)  Historical stockholders' equity at June 30, 1996 represents accumulated
 undistributed earnings of Amscan Inc., as well as the accumulated earnings of
 certain of the affiliates and accumulated paid-in capital of such affiliates.
 As Adjusted amounts give effect to (i) net proceeds from the Offering,
 (ii) dividends and distributions to be made to Mr. Svenningsen,
 (iii) compensation paid to Mr. Rittenberg and certain other executives in
 connection with the termination of their prior employment agreements,
 (iv) issuance of Common Stock to Mr. Rittenberg in connection with the
 termination of his prior employment agreement, (v) the acquisition of an
 additional 50% of Am-Source, Inc., (vi) establishment of the Employee Stock
 Ownership Plan for the benefit of the Company's domestic employees and
 (vii) inclusion of deferred income taxes on accumulated timing differences of
 Amscan Inc. and Am-Source, Inc. as if they had not been treated as Subchapter
 S corporations for income tax purposes.  See "Use of Proceeds,"
 "Capitalization" and "Supplemental Pro Forma Combined Financial Statements."


                                       7


<PAGE>


                                  THE COMPANY

     The Company is one of the leading designers, manufacturers and
 distributors of seasonal and everyday party goods.   The business of the
 Company was founded in 1947 to import and distribute party goods and novelty
 items.  Through internal growth and selective acquisitions, the Company has
 become a fully integrated  designer, manufacturer and multi-national
 distributor of party goods.  The Company is a complete source of paper and
 plastic party goods, including decorative tableware such as plates, cups and
 napkins, accessories such as invitations and balloons, and novelties such as
 games and favors.  The Company's products are sold in more than 20,000 retail
 outlets.  The Company is a leading supplier to the emerging party goods
 superstore distribution channel, where it has been able to position itself as
 a responsive and comprehensive supplier of proprietary, well designed and high
 quality products.  The Company also distributes its products to discount
 chains, mass merchandisers and specialty retailers.

      The Company was incorporated on October 3, 1996 for the purpose of
 becoming the holding company for Amscan Inc. and certain affiliated entities.
 See "Organization of the Company."  The Company's principal executive offices
 are located at 80 Grasslands Road, Elmsford, New York  10523, and its
 telephone number is (914) 345-2020.


                                  RISK FACTORS

      Prospective purchasers of shares of Common Stock of the Company being
 offered hereby should consider carefully the following factors, as well as
 other information set forth in the Prospectus, prior to making an investment
 in the Common Stock.

 IMPORTANCE OF CERTAIN CUSTOMERS

      In recent years, there have been significant changes in the manner of
 selling party goods at retail.  An increasing percentage of party goods is
 being sold through party goods superstores rather than through discount
 chains, mass merchandisers and specialty retailers.  The Company believes that
 the significant role of party goods superstores in the sale of party goods
 will continue to increase.  This concentration of sales could adversely affect
 sales by the Company to other party goods retailers such as specialty
 retailers.

      Combined sales to the Company's two largest customers, Party City
 Corporation and Party Experience, Inc.,  accounted in the aggregate for
 approximately 7%, 10% and 17% of the Company's net sales in 1993, 1994 and
 1995, respectively.  At December 31, 1995, these two party superstore
 retailers also accounted for 12% of the Company's accounts receivable.
 Although the Company believes its relationships with these customers to be
 very good, should either of them significantly reduce their volume of
 purchases from the Company, the Company's financial condition and results of
 operations could be adversely affected.

 CONCENTRATION OF CREDIT RISK

      The concentration of sales of party goods into the party superstore
 channel of distribution has resulted in a significant concentration of
 unsecured trade receivables with such customers.  These retailers are
 generally privately held and in recent years have expanded rapidly.  While the
 Company believes that adequate provisions for bad debts have been made in its
 financial statements, should it be unable to collect these receivables to any
 significant extent, the Company's financial condition and results of
 operations would be adversely affected.


                                       8


<PAGE>


 DEPENDENCE ON KEY PERSONNEL

      The Company's initial growth and development were largely attributable to
 the vision of its Chairman of the Board and Chief Executive Officer, John A.
 Svenningsen, and for the past six years have been dependent upon the services
 of Gerald C. Rittenberg, President of the Company, and William S. Wilkey,
 Senior Vice President - Sales of the Company.  The loss of the services of
 Messrs. Svenningsen, Rittenberg or Wilkey could have an adverse effect on the
 Company's financial condition or results of operations.  See "Management of
 the Company."

      In the first quarter of 1996, Mr. Svenningsen was diagnosed with
 lymphoma.  Since that time, Mr. Svenningsen has been undergoing treatment.
 Mr. Svenningsen's illness has not impaired his ability to function as the
 Company's Chief Executive Officer.

 CONTROL BY CERTAIN STOCKHOLDERS

      Upon consummation of the Offering, Mr. Svenningsen will be the beneficial
 owner of approximately ___ %, (or ___% if the Underwriters' over-allotment
 option is exercised in full) of the outstanding shares of Common Stock.  Until
 such time, if ever, that there is a significant decrease in the percentage of
 outstanding shares held by Mr. Svenningsen, Mr. Svenningsen will control the
 Company through his ability to determine the outcome of votes of stockholders
 regarding, among other things, election of directors and approval of
 significant transactions.  In addition, executive officers, directors and
 senior management of the Company, including Mr. Svenningsen, will own an
 aggregate of approximately  _______ shares or ___% (or _____ shares, or ___%
 if the Underwriters' over-allotment option is exercised in full) of the Common
 Stock after the Offering on a fully-diluted basis, giving effect to the
 exercise of all options granted to certain officers immediately prior to the
 date hereof.  See "Management of the Company - Executive Compensation - Stock
 Option Plan" and "Principal Stockholders."

 DESIGN TRENDS AND CONSUMER PREFERENCES

      In manufacturing and distributing party goods, the Company's success
 depends in part on its ability to anticipate the tastes and preferences of
 party goods retailers and consumers.  The Company's strategy has depended to a
 significant extent on the regular introduction of new designs which are
 attractive and distinctive.  The Company's failure to anticipate, identify or
 react appropriately to changes in consumer tastes could, among other things,
 lead to excess inventories and significant markdowns or to a shortage of
 products, either of which could have an adverse effect on the Company's
 financial condition or results of operations.

 COMPETITION

      The party goods industry is highly competitive.  The Company competes
 with many other companies, including smaller, independent specialty
 manufacturers as well as divisions or subsidiaries of larger companies with
 greater financial and other resources than those of the Company.   Certain of
 these competitors control licenses for widely-recognized images such as
 cartoon or motion picture characters, which could provide them with a
 competitive advantage.

 IMPACT OF CHANGING PAPER PRICES

      The principal raw material used by the Company in its products is paper,
 which accounts for approximately 35% of the cost of the production of the
 Company's paper plates, cups and napkins.  The price of paper is subject to
 change due to numerous factors beyond the control of the Company.  Any
 significant increase in the cost of paper would adversely affect the Company's
 raw material costs.  Competitive conditions will determine how much of paper
 price increases can be passed on by party goods retailers to the ultimate
 consumers of the Company's products.  If the Company is unable to pass future
 paper price increases to the party goods retailers, the Company's financial
 condition and results of operations would be adversely affected.


                                       9


<PAGE>


ABSENCE OF PUBLIC MARKET FOR THE COMMON STOCK; POSSIBLE VOLATILITY OF STOCK
 PRICE

      Prior to the Offering, there has been no public market for the Common
 Stock.  There can be no assurance that an active public market for the Common
 Stock will develop or be sustained after the Offering.  The initial public
 offering price will be determined by negotiations between the Company and the
 representatives of the Underwriters and may bear no relationship to the market
 price of the Common Stock after the Offering.  See "Underwriting."  Subsequent
 to the Offering, prices for the Common Stock will be determined by the market
 and may be influenced by a number of factors, including the Company's
 operating results, the depth and liquidity of the market for the Common Stock,
 investor perceptions of the Company, the party goods industry in general and
 general economic conditions.

 ABSENCE OF DIVIDENDS

      The Company does not intend to pay cash dividends on the Common Stock for
 the foreseeable future.  The Company is a holding company with no business
 operations of its own.  The Company therefore is dependent upon payments,
 dividends and distributions from its subsidiaries for funds to pay its
 expenses and to pay future cash dividends or distributions, if any, to holders
 of the Common Stock.  The Company currently intends to retain any earnings for
 working capital, repayment of indebtedness, capital expenditures and general
 corporate purposes.  The revolving credit agreement to which the Company's
 principal subsidiary is a party prohibits the payment by such subsidiary of
 any cash dividends.

 EFFECT OF CERTAIN CHARTER, CHANGE OF CONTROL AND STATUTORY PROVISIONS

      The Company's Certificate of Incorporation and By-Laws contain certain
 provisions that may have the effect of substantially deterring a future
 takeover of the Company.  These provisions vest more power in the Company's
 Board of Directors with respect to takeovers of the Company than applicable
 state anti-takeover laws and are designed to encourage a potential acquiror to
 enter into negotiations with the Company's Board of Directors.  See
 "Description of the Company's Capital Stock - Certain Provisions of Delaware
 Law and the Company's Certificate of Incorporation and By-Laws."

 COMMON STOCK ELIGIBLE FOR FUTURE SALE

      Upon consummation of the Offering, ______ shares of Common Stock will be
 outstanding.  Of these shares, the ______ shares sold in the Offering will be
 freely transferable without restriction under the Securities Act of 1933, as
 amended (the "Securities Act"), unless purchased by "affiliates" of the
 Company as that term is defined in Rule 144 under the Securities Act.  In
 addition, ________ shares of the shares of Common Stock outstanding will be
 owned by the Company's Employee Stock Ownership Plan (the "ESOP").  See
 "Shares Eligible for Future Sale."  The remaining _______ outstanding shares
 of Common Stock held by existing stockholders, in addition to the shares owned
 by the ESOP, will be "restricted securities" as that term is defined in Rule
 144, which are eligible for sale in the public market in compliance with Rule
 144 (including limits on the number of shares which may be sold within
 specified periods).  Three months after any such stockholder ceases to be an
 "affiliate" of the Company, all of such shares held for more than three years
 would then immediately become eligible for public sale without the limitations
 of Rule 144.  Subject to certain exceptions, the Company and certain
 stockholders of the Company (who in the aggregate hold ______ shares of Common
 Stock) have agreed with the representatives of the Underwriters that they will
 not offer, issue, pledge, sell, transfer or otherwise dispose of any shares of
 Common Stock or securities convertible into or exercisable or exchangeable for
 shares of Common Stock for a period of 180 days after the date of this
 Prospectus without the prior written consent of the representatives of the
 Underwriters.  See "Principal Stockholders" and "Underwriting."  The Company
 has granted certain stockholders a right to demand registration of the offer
 and sale of their Common Stock under the Securities Act.  Any such demand may
 not be exercised earlier than one year from the date hereof.  See "Shares
 Eligible for Future Sale."


                                       10


<PAGE>


      No prediction can be made as to the effect, if any, that future sales of
 shares of Common Stock or the availability of shares of Common Stock for
 future sale would have on the market price of the Common Stock prevailing from
 time to time.  Sales of substantial amounts of Common Stock in the public
 market following the Offering, or the perception that such sales could occur,
 could have an adverse effect on prevailing market prices for the Common Stock.

 DILUTION

      Purchasers of Common Stock in the Offering will incur immediate and
 substantial dilution in the net tangible book value per share of the Common
 Stock from the initial public offering price as compared to the increase in
 net tangible book value per share that will accrue to existing stockholders.
 See "Dilution."


                          ORGANIZATION OF THE COMPANY

      The Company was organized on October 3, 1996 for the purpose of becoming
 the holding company for the businesses previously conducted by Amscan Inc. and
 certain affiliated companies, representing companies individually owned and
 independently controlled by John A. Svenningsen, and Am-Source, Inc., the
 Company's supplier of plastic plates, cups and bowls.  The organization of the
 Company (the "Organization") encompasses consummation of the transactions
 contemplated by three agreements to which the Company is a party and which are
 summarized below.

      The first of these agreements is between the Company and Mr. Svenningsen.
 Pursuant to this agreement, Mr. Svenningsen exchanged all of the outstanding
 capital stock of certain operating and real estate companies, including Amscan
 Inc. (other than the shares owned by Gerald C. Rittenberg pursuant to the
 agreement described below) for Common Stock of the Company.  In addition,
 pursuant to this agreement, Mr. Svenningsen exchanged all of the outstanding
 capital stock which he owned in certain other operating companies, including
 50% of the capital stock of Am-Source, Inc., for Common Stock of the Company.
 In connection with such exchanges, Mr. Svenningsen received an aggregate of
 ____________ shares of Common Stock of the Company and the Company became the
 holding company for each of such companies previously owned by Mr.
 Svenningsen.  The transactions contemplated by this agreement between the
 Company and Mr. Svenningsen were consummated immediately prior to the date
 hereof.

     The second of these agreements is between the Company and the stockholders
 of Am-Source, Inc. other than Mr. Svenningsen pursuant to which such
 stockholders exchanged all of the outstanding capital stock of Am-Source, Inc.
 which they owned for shares of Common Stock.  The number of shares of Common
 Stock issued in this exchange was determined by dividing $7.5 million by the
 initial public offering price of $[14]* (the mid-point of the range of the
 initial public offering prices set forth on the cover page of this Prospectus)
 for an aggregate of 535,714 shares of Common Stock.  The exchange of shares of
 the capital stock of Am-Source, Inc. by such stockholders occurred immediately
 prior to the date hereof.

      The third agreement is among Amscan Inc., John A. Svenningsen and Gerald
 C. Rittenberg.  Pursuant to this agreement, Mr. Rittenberg relinquished
 certain rights under a previous employment agreement entered into between
 Amscan Inc. and Mr. Rittenberg.  In partial exchange for the relinquishment of
 such rights, Mr. Rittenberg received a cash payment of $3.4 million and a
 number of shares of capital stock of Amscan Inc., which shares he exchanged
 for 660,000 shares of Common Stock, representing 3% of the shares of Common
 Stock to be outstanding upon consummation of the Offering (assuming no
 exercise of the Underwriters' over-allotment option).  To the extent that the
 net proceeds of the Offering (including any net proceeds of the exercise of
 the Underwriters' over-allotment option) exceeds $69 million, Mr.

 ----------------
 *   This number is an assumed public offering price and has been used to
 compute various dollar and share amounts included herein.  The midpoint of the
 range of estimated public offering prices and the actual public offeirng price
 may or may not be equal to $14 per share.


                                       11


<PAGE>


 Rittenberg will be entitled to an additional cash payment equal to 5% of such
 excess.  For a description of the terms of the agreement relating to Mr.
 Rittenberg's continued employment by the Company, see "Management of the
 Company - Executive Compensation - Employment Agreements."

     The shares of Common Stock of the Company acquired by Mr. Svenningsen, the
 other shareholders of Am-Source, Inc. and Mr. Rittenberg pursuant to these
 agreements constitute all of the issued and outstanding Common Stock of the
 Company prior to consummation of the Offering.

      Concurrently with the consummation of the transactions contemplated by
 the agreements described above, the status of Amscan Inc. and Am-Source, Inc.
 as Subchapter S corporations under the Internal Revenue Code was terminated.
 Amscan Inc. has been treated for income tax purposes as a Subchapter S
 corporation since 1986 and Am-Source, Inc. had been treated for income tax
 purposes as a Subchapter S corporation since its incorporation.  As a result,
 each of such companies' stockholders prior to the Organization were required
 to pay taxes based on the earnings of such companies, respectively, whether or
 not such amounts had been distributed to such stockholders.

      For a number of years and until the consummation of the Organization,
 Amscan Inc. and Am-Source, Inc. made periodic distributions to Mr.
 Svenningsen, as a stockholder of such companies, in amounts approximately
 equal to Mr. Svenningsen's tax liabilities associated with such companies'
 earnings, plus, in the case of Amscan Inc., Mr. Svenningsen's living expenses.
 The portion of Amscan Inc.'s and Am-Source, Inc.'s earnings owed to but not
 distributed to Mr. Svenningsen were, with Mr. Svenningsen's consent, retained
 by Amscan Inc. and Am-Source, Inc., respectively, as working capital.  Prior
 to the date hereof and in connection with the Organization, all of such
 accumulated undistributed earnings as well as dividends of accumulated
 earnings and capital contributions were converted to subordinated debt owed to
 Mr. Svenningsen by the Company.  Such subordinated debt (in the amount of
 approximately $42 million) will be paid with a portion of the net proceeds of
 the Offering in order to permit amounts owed to Mr. Svenningsen to be received
 without subjecting such amounts to additional tax.  See "Use of Proceeds" and
 "Capitalization."

      Am-Source, Inc. also made periodic distributions to each of the
 stockholders of Am-Source, Inc. other than Mr. Svenningsen until the
 consummation of the Organization, in amounts approximately equal to such
 stockholder's tax liabilities associated with Am-Source, Inc.'s earnings.  The
 portion of Am-Source, Inc.'s accumulated earnings owed to but not distributed
 to such Am-Source, Inc. stockholders were, with their consent, retained by
 Am-Source, Inc. as working capital.  Prior to the date hereof and in
 connection with the Organization, all of such accumulated undistributed
 earnings and undistributed earnings since June 30, 1996 were converted to
 subordinated debt owed to such previous stockholders of Am-Source, Inc. by the
 Company.  The subordinated debt owed to such stockholders other than Mr.
 Svenningsen (approximately $1.4 million) will be paid with a portion of the
 net proceeds of the Offering in order to permit amounts owed to such
 stockholders to be received without subjecting such amounts to additional tax.
 See "Use of Proceeds" and "Capitalization."

      Upon the termination of the Subchapter S corporation status of Amscan
 Inc. and Am-Source, Inc., such companies became subject to federal and state
 income taxes.  The pro forma net income amounts and the Supplemental Pro Forma
 Combined Statements of Operations set forth in this Prospectus have been
 adjusted to include pro forma federal income tax provisions as if Amscan Inc.
 and Am-Source, Inc. had been Subchapter C corporations under the Internal
 Revenue Code during the relevant periods.


                                USE OF PROCEEDS

      The net proceeds to be received by the Company from the sale of the
 shares offered hereby are estimated to be $69,000,000 ($79,510,000 if the
 Underwriters' over-allotment option is exercised in full), assuming a public
 offering price of $[14] per share (the mid-point of the range of the initial
 public offering prices set forth on the cover page of this


                                       12


<PAGE>


 Prospectus) and after deducting estimated underwriting discounts and other
 expenses of the Offering payable by the Company.

      Approximately $44 million of the net proceeds to the Company
 (representing $33.1 million payable as of June 30, 1996 as reflected in the
 Supplemental Pro Forma Combined Balance Sheet and $10.9 million of estimated
 distributable earnings between June 30, 1996 and the consummation of the
 Offering), will be used to repay certain subordinated indebtedness owed by the
 Company to Mr. Svenningsen and the other stockholders of Am-Source, Inc.
 Such indebtedness represents dividends and distributions declared but not paid
 by Amscan Inc. and Am-Source, Inc. to Mr. Svenningsen and by Am-Source, Inc.
 to its other stockholders over a number of years.  Such distributions of net
 proceeds will be made in order to permit these amounts, including substantial
 amounts of income taxed to Mr. Svenningsen and such stockholders while Amscan
 Inc. and Am-Source, Inc. were Subchapter S corporations, to be received
 without subjecting such amounts to additional tax.  The balance of $25 million
 of the net proceeds will be used by the Company to repay outstanding
 indebtedness to unaffiliated lenders under the Company's revolving credit
 agreement, which indebtedness includes amounts borrowed to make a one-time
 cash payment in the amount of $3.4 million to Mr. Rittenberg under his
 employment agreement.  See "Management of the Company - Executive Compensation
 - Employment Agreements."  The Company's subordinated indebtedness to
 Mr. Svenningsen and the stockholders of Am-Source, Inc. bears interest at
 prime (which at June 30, 1996 was 8.25%), plus 0.5%, and has no fixed
 maturity.  The Company's indebtedness to unaffiliated lenders under its
 revolving credit agreement bears interest at 6.95% and matures in September
 2000.

                                 CAPITALIZATION

      The following table sets forth (i) the actual short-term indebtedness and
 total capitalization of the Company at June 30, 1996, (ii) the adjustments
 giving effect to the transactions described in "Organization of the Company"
 as if they had been completed at that date and (iii) the pro forma short-term
 indebtedness and total capitalization as adjusted to give effect to the
 Offering at an assumed initial public offering price of $[14] per share (the
 mid-point of the range of initial public offering prices set forth on the
 cover page of this Prospectus) and the application of the proceeds as set
 forth under "Use of Proceeds."


                                       13


<PAGE>


<TABLE>
<CAPTION>
                                                                                             Adjustments
                                                             Adjustments                     to give
                                                             prior to                        effect
                                                             the                             to the            As
                                             Historical      Offering         Subtotal       Offering        Adjusted
 <S>                                         <C>             <C>              <C>            <C>             <C>
 Short-term and long-term indebtedness:
    Loans and notes payable                  $49,750         $3,400 (a)       $ 53,150       $(35,889)(f)   $ 17,261
    Long-term indebtedness, including
      current portion                         13,571                            13,571                        13,571
    Subordinated indebtedness and other
      due to stockholders                     19,660         13,451 (b)         33,111        (33,111)(f)        -  
                                             -------                          --------                      --------
    Total indebtedness                        82,981                            99,832                        30,832
                                             -------                          --------                      --------

 Stockholders' equity:
    Common stock                                 393          1,271 (c)          1,664            536 (g)      2,200
    Additional paid-in capital                 9,090         10,814 (d)(h)      19,904         68,464 (g)     88,368
    Retained earnings                         29,372        (21,656)(e)          7,716                         7,716
    Cumulative translation adjustment           (560)                             (560)                         (560)
    Treasury stock                               (87)            87 (h)            -                             -
                                             -------                          --------                      --------
     Total stockholders' equity               38,208                            28,724                        97,724
                                             -------                          --------                      --------
 Total capitalization                       $121,189                          $128,556                      $128,556
                                            ========                          ========                      ========
</TABLE>

 (a)  Reflects accrual for obligations payable to Mr. Rittenberg in connection
 with the termination of his prior employment agreement.  See "Organization of
 the Company" and "Management of the Company - Executive Compensation -
 Employment Agreements."

 (b)  Represents distributions of capital of approximately $7.6 million and
 accumulated undistributed earnings of $5.9 million to Mr. Svenningsen retained
 by the Company in the form of subordinated indebtedness.

 (c)  Gives effect to the issuance of (i) 15,232,857 shares of Common Stock to
 Mr. Svenningsen in exchange for his equity interest in Amscan Inc. and its
 affiliates (see "Organization of the Company"), (ii) 660,000 shares of Common
 Stock to Mr. Rittenberg in connection with the termination of his prior
 employment agreement (see "Organization of the Company" and "Management of the
 Company - Executive Compensation - Employment Agreements"), (iii) 535,714
 shares of Common Stock for the acquisition of an additional 50% of Am-Source,
 Inc. and (iv) 214,286 shares of Common Stock to establish the ESOP for the
 benefit of the Company's domestic employees.

 (d)  Gives effect to the issuance of shares of Common Stock in the approximate
 amount of (i) a $1.1 million reduction related to the net impact of the
 issuance of shares of Common Stock to Mr. Svenningsen in connection with the
 Organization, (ii) $9.2 million to Mr. Rittenberg in connection with the
 termination of his prior employment agreement (see "Organization of the
 Company" and "Management of the Company - Executive Compensation - Employment
 Agreements"), (iii) $7.4 million for the acquisition of an additional 50% of
 Am-Source, Inc. and (iv) $3.0 million to establish the ESOP for the benefit of
 the Company's domestic employees, partially offset by a distribution of
 capital of $7.6 million to Mr. Svenningsen.

 (e)  Gives effect to (i) $13.6 million of compensation expense to Mr.
 Rittenberg and other executives in connection with the termination of prior
 employment agreements (see "Organization of the Company" and "Management of
 the Company - Executive Compensation - Employment Agreements"), (ii) $5.9
 million of distributions of accumulated undistributed earnings from Subchapter
 S corporations to Mr. Svenningsen, and (iii) $3.0 million of compensation
 expense to establish the ESOP for the benefit of the Company's domestic
 employees net of (iv) $0.8 million of net deferred tax asset on accumulated
 timing differences of Amscan Inc. and Am-Source, Inc. as if they had not been
 treated as Subchapter S corporations for income tax purposes.

 (f)  Repayment of bank indebtedness and subordinated indebtedness and other
 due to stockholders of $35.9 million and $33.1 million, respectively, as of
 June 30, 1996 from proceeds of the Offering.  Excludes estimated earnings from
 June 30, 1996 to the date of the Offering which will be distributed and will
 result in an increase in subordinated indebtedness.  See "Use of Proceeds."

 (g)  Net proceeds from the Offering.

 (h)  Gives effect to the retirement of Treasury Stock in conjunction with the
 Offering.


                                      14


<PAGE>


                                   DILUTION

      At June 30, 1996, the Company's net tangible book value was
 approximately $38.2 million or $2.30 per share of Common Stock (based upon
 16,642,857 shares).  Net tangible book value per share represents the amount
 of total tangible assets of the Company reduced by the amount of total
 liabilities, divided by the number of shares of Common Stock.

      After giving effect to the Offering and the application of proceeds
 therefrom, the net tangible book value at June 30, 1996 would have been
 approximately $90.2 million or $4.10 per share, representing an immediate
 increase in net tangible book value of $52.0 million or $2.36 per share and
 an immediate dilution of $9.90 per share to new investors.  The following
 table illustrates this per share dilution:


 Assumed initial public offering price per share                  $14.00
 Net tangible book value at June 30, 1996               $2.30
 Increase attributable to price paid by investors
   in the Offering                                       1.80
                                                         ----
 Adjusted net tangible book value per share after
   giving effect to the Offering                                    4.10
                                                                    ----
 Dilution in net tangible book value per share to 
   new investors in the  Offering                                  $9.90
                                                                    ====


                 SELECTED HISTORICAL COMBINED FINANCIAL DATA

      The selected data presented below under the captions "Income Statement
 Data" and "Balance Sheet Data" for, and as of the end of, each of the years
 in the three-year period ended December 31, 1995, are derived from the
 combined financial statements of Amscan Inc. and Affiliates which financial
 statements have been audited by KPMG Peat Marwick LLP, independent certified
 public accountants.  The combined financial statements as of December 31,
 1994 and 1995, and for each of the years in the three-year period ended
 December 31, 1995, and the report thereon, are included elsewhere in this
 Prospectus.  The selected data presented below under the captions "Income
 Statement Data" and "Balance Sheet Data" for December 31, 1991 and December
 31, 1992, and for each of the years then ended, and as of June 30, 1995,
 and for each of the six-month periods ended June 30, 1995 and 1996, are
 derived from unaudited combined financial statements of Amscan Inc. and
 Affiliates and include, in the opinion of management, all adjustments
 (consisting only of normal recurring adjustments) necessary to present
 fairly the combined financial position and results of operations of such
 periods.  The unaudited combined financial statements of Amscan Inc. and
 Affiliates as of June 30, 1996, and for the six-month periods  ended June 30,
 1995 and 1996 are included elsewhere in this Prospectus.  The results of
 operations for the six months ended June 30, 1996 are not necessarily
 indicative of results to be expected for the year ending December 31, 1996. 
 The selected combined financial data should be read in conjunction with Amscan
 Inc. and Affiliates' Combined Financial Statements and the related notes
 thereto included elsewhere in this Prospectus, and "Management's Discussion
 and Analysis of Financial Condition and Results of Operations."  The pro
 forma and supplemental pro forma data is unaudited and intended to present
 the effect of certain events that have occurred or will occur in connection
 with the consummation of the Offering and the Organization and should be read
 in conjunction with "Supplemental Pro Forma Combined Financial Statements"
 and notes thereto contained elsewhere in this Prospectus.


                                      15


<PAGE>


<TABLE>
<CAPTION>
                                                                                                   SIX MONTHS ENDED
                                                YEARS ENDED DECEMBER 31,                               JUNE 30,
                                                                   ($ in thousands, except share amounts)

                                 1991         1992          1993        1994        1995            1995        1996
  INCOME STATEMENT DATA:      (unaudited)  (unaudited)                                          (unaudited)  (unaudited)
<S>                           <C>           <C>          <C>         <C>         <C>             <C>         <C>
  Net sales                    $77,263       $86,944      $108,934    $132,029    $167,403        $ 80,422    $ 92,972
  Cost of sales                 50,177        56,565        72,656      86,748     108,654          51,903      58,706
                               -------       -------      --------    --------    --------        --------    --------
  Gross profit                  27,086        30,379        36,278      45,281      58,749          28,519      34,266

  Selling expenses               6,967         8,770         9,780      11,309      12,241           5,772       5,936
  General and administrative 
    expenses                     8,671         9,316        11,080      14,460      15,002           6,680       8,916
  Art and development            1,709         1,551         2,596       2,796       4,256           1,802       2,194
  Special bonuses(1)               100           850         1,106       2,200       2,581           1,423       2,100
                               -------       -------      --------    --------    --------        --------    --------

  Income from operations         9,639         9,892        11,716      14,516      24,669          12,842      15,120

  Interest expense, net          2,787         2,092         2,304       3,843       5,772           2,979       3,084
  Other (income)/expense, net     (141)           16           308          82        (309)           (304)       (446)
                               -------       -------      --------    --------    --------        --------    --------
  Income before income taxes
    and minority interests       6,993         7,784         9,104      10,591      19,206          10,167      12,482

  Income taxes                     617           297           348         464         731             203         441
  Minority interests                73            53           301         160       1,041             347         825
                               -------       -------      --------    --------    --------        --------    --------
  Net income                   $ 6,303       $ 7,434       $ 8,455     $ 9,967     $17,434         $ 9,617     $11,216
                               =======       =======      ========    ========    ========        ========    ========
  Pro  forma adjustments:
    Net income, as above       $ 6,303       $ 7,434       $ 8,455     $ 9,967     $17,434         $ 9,617     $11,216
    Income taxes(2)              2,256         2,968         3,218       3,774       6,672           3,684       4,415
                               -------       -------      --------    --------    --------        --------    --------
    Pro forma net income(2)    $ 4,047       $ 4,466       $ 5,237     $ 6,193     $10,762         $ 5,933     $ 6,801
                               =======       =======      ========    ========    ========        ========    ========
  Supplemental pro forma data(3):
    Income from operations                                                         $27,000                     $17,095
    Interest expense, net                                                            3,086                       1,619
    Other income, net                                                                 (309)                       (446)
                                                                                  --------                     -------
    Income before income taxes and
      minority interests                                                            24,223                      15,922
    Income taxes                                                                     9,912                       6,613
    Minority interests                                                                 114                          51
                                                                                  --------                     -------
    Net income                                                                     $14,197                     $ 9,258
                                                                                  ========                     =======
  Supplemental pro forma net income
    per share(3)                                                                   $  0.65                     $  0.42
                                                                                  ========                     =======
 Pro forma weighted average
      common shares outstanding (4)                                             22,000,000                  22,000,000
                                                                                ==========                  ==========
  BALANCE SHEET DATA:                                                                               AT JUNE 30, 1996
                                                                                                    ----------------
                                                                                                 HISTORICAL   ADJUSTED(6)
                                                                                                 ----------   --------

  Working capital              $11,202       $13,765       $13,080     $13,126    $ 26,313       $  35,468   $  67,824
                               =======       =======      ========    ========    ========        ========    ========
  Total assets                 $56,978       $60,652       $80,090     $93,884    $114,601        $139,487   $ 151,321
                               =======       =======      ========    ========    ========        ========    ========

  Short-term indebtedness(5)   $16,070       $19,993       $28,921     $37,305    $ 40,611       $  51,891   $  19,402
  Long-term indebtedness(5)    $17,728       $17,116       $20,202     $22,364    $ 30,214       $  31,090   $  11,430
                               -------       -------      --------    --------    --------        --------    --------
    Total indebtedness(5)      $33,798       $37,109       $49,123     $59,669    $ 70,825       $  82,981    $ 30,832
                               =======       =======      ========    ========    ========        ========    ========

  Stockholders' equity(7)      $14,467       $15,550       $18,496     $20,820    $ 27,205        $ 38,208    $ 97,724
                               =======       =======      ========    ========    ========        ========    ========


</TABLE>

 (1)  In each of the five years ended December 31, 1995 and the for the six
 months ended June 30, 1995 and 1996, special bonus arrangements existed with
 certain members of management.  Upon consummation of the Offering, such
 special profit sharing arrangements will be substantially modified and
 replaced by incentives tied to the value of the Common Stock.  See "Management
 of the Company - Executive Compensation - Employment Agreements" and "  -
 Stock Option Plan."


                                      16


<PAGE>


 (2)  Prior to the consummation of the Offering, Amscan Inc. and Am-Source,
 Inc. elected to be taxed as Subchapter S corporations under the Internal
 Revenue Code.  The pro forma net income amounts give effect to pro forma
 income tax amounts for each of the periods shown at statutory rates (40.5%)
 assuming Amscan Inc. and Am-Source, Inc. had not elected Subchapter S
 corporation status.

 (3)  Supplemental pro forma adjustments result in supplemental pro forma net
 income for 1995 and for the six months ended June 30, 1996 being higher than
 the pro forma net income shown for such periods due to adjustments (i) to
 reduce compensation paid to certain employees to the extent such compensation
 exceeded the compensation payable to such individuals under compensation
 agreements described herein under "Management of the Company-Executive
 Compensation-Employment Agreements," (ii) to reflect the reduction of interest
 expense related to the repayment of bank loans and subordinated debt due to
 Mr. Svenningsen from the proceeds of the Offering as if such repayments had
 occurred at the beginning of the period, (iii) to reflect amortization of
 goodwill and elimination of minority interest related to the acquisition of an
 additional 50% of Am-Source, Inc. as if it were acquired at the beginning of
 the period, and (iv) to give effect to the tax effects of these adjustments at
 statutory rates (40.5%) assuming Amscan Inc. and Am-Source, Inc. had not
 elected Subchapter S corporation status.  See "Supplemental Pro Forma Combined
 Financial Statements."

 (4)  Represents shares expected to be issued and outstanding after the
 Offering.  See "Capitalization."

 (5)  Short-term indebtedness consists primarily of the Company's borrowings
 under bank lines of credit.  Long-term indebtedness consists primarily of debt
 to third parties and subordinated debt due to Mr. Svenningsen and other
 stockholders.  As of June 30, 1996, subordinated debt due to Mr. Svenningsen
 amounted to $16 million.

 (6)  As Adjusted balance sheet at June 30, 1996 gives effect to (i) net
 proceeds from the Offering, (ii) repayment of short-term and long-term
 indebtedness from proceeds of the Offering, (iii) dividends and distributions
 to be made to Mr. Svenningsen and other stockholders, (iv) accruals for
 obligations payable to Mr. Rittenberg and certain other executives in
 connection with the termination of prior employment agreements, (v) goodwill
 related to the acquisition of an additional 50% of Am-Source, Inc.,
 (vi) establishment of the ESOP for the benefit of the Company's domestic
 employees and (vii) inclusion of deferred income taxes on accumulated timing
 differences of Amscan Inc. and Am-Source, Inc. as if they had not been treated
 as Subchapter S corporations for income tax purposes.  See "Supplemental Pro
 Forma Combined Financial Statements."

 (7)  Stockholders' equity at June 30, 1996 represents accumulated
 undistributed earnings of Amscan Inc., as well as the accumulated earnings of
 certain of the affiliates and accumulated paid-in capital of such affiliates.
 As Adjusted amounts give effect to (i) net proceeds from the Offering,
 (ii) dividends and distributions to be made to Mr. Svenningsen,
 (iii) compensation paid to Mr. Rittenberg and certain other executives in
 connection with the termination of their prior employment agreements,
 (iv) issuance of Common Stock to Mr. Rittenberg in connection with the
 termination of his prior employment agreement, (v) the acquisition of an
 additional 50% of Am-Source, Inc., (vi) establishment of the ESOP for the
 benefit of the Company's domestic employees and (vii) inclusion of deferred
 income taxes on accumulated timing differences of Amscan Inc. and Am-Source,
 Inc. as if they had not been treated as Subchapter S corporations for income
 tax purposes.  See "Use of Proceeds," "Capitalization" and "Supplemental Pro
 Forma Combined Financial Statements."


                   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 GENERAL

      The party goods industry has experienced significant changes in both
 distribution channels and product offering over the last several years.  The
 retail distribution of party goods has begun to shift from smaller
 independent stores and designated departments within drug, discount or
 department store chains to superstores dedicated to retailing party goods.
 In part due to the success of the superstore channel, party goods
 manufacturers broadened their product lines to support the celebration of a
 greater number of occasions.  The industry's growth has been directly
 affected by these changes.

      The Company's revenues have grown at a rate greater than that of the
 party goods industry as a whole, increasing from approximately $108.9
 million in 1993 to $167.4 million in 1995, a compound annual growth rate of
 approximately 24%.  The Company attributes this growth to its ability to
 create a broad range of unique and innovative designs for its products and
 to work closely with its customers to market and merchandise its products to
 consumers.  In


                                      17


<PAGE>


 particular, the Company experienced significant growth with its superstore
 customers.  Between 1993 and 1995, sales to party superstore customers
 increased from $31.1 million to $68.5 million, a 48% compound annual growth
 rate.

      Revenues are generated from the sales of approximately 14,000 sku's
 consisting of paper and plastic tableware, accessories and novelties for all
 occasions.  Tableware (plates, cups, napkins and cutlery) is the Company's
 core product category, generating approximately 60% of revenues in 1995.
 Coordinated accessories (e.g., balloons, banners, etc.) and novelties (e.g.,
 party favors) are offered to complement the Company's tableware products.
 To serve its customers better, the Company has made significant additions to
 its product line.  Through increased spending on internal product
 development as well as through acquisitions, the Company has had a net
 increase of approximately 6,300 sku's since 1991.  Revenue growth primarily
 has been the result of increased orders from its superstore customers (new
 stores and increased same-store sales), increased international sales and
 price increases.

      The Company's gross profit is influenced by its product mix and paper
 costs.  Products manufactured by the Company, primarily tableware,
 represented approximately 50% of the Company's 1995 sales.  The Company has
 made significant additions to its manufacturing capacity which have allowed
 it to improve gross margins. The Company believes that its manufacturing
 capabilities enable it to lower product cost, ensure product quality and be
 more responsive to customer demands.  Paper represents approximately 35% of
 the cost of the Company's paper tableware.  The Company has historically
 been able to adjust its prices in response to changes in paper prices.

 FINANCIAL IMPACT OF ORGANIZATION OF THE COMPANY

      In connection with the Offering and the Organization certain events have
 occurred or will occur which will affect the financial position and results
 of the Company. The following is a discussion of these events and the related
 financial impact.

      ORGANIZATION OF FOUNDER'S INTERESTS

      The Company has been formed for the purpose of becoming the holding
 company for the businesses previously conducted by Amscan Inc., certain
 affiliated companies individually owned and independently controlled by Mr.
 Svenningsen, and Am- Source, Inc., the Company's supplier of plastic plates,
 cups and bowls.  The transfer of his ownership in these companies in exchange
 for shares of Common Stock of the Company will be accounted for in a manner
 similar to a pooling of interests and, as such, the historical cost basis of
 the accounts will be carried over thereby not giving rise to any goodwill. 
 See "Organization of the Company."

      During the periods presented, a business which was not material to the
 combined business of the Company was acquired by Mr. Svenningsen and
 subsequently disposed of.  The associated balance sheet, statements of
 operations and loss on disposition of the business are insignificant and
 have been excluded from the accompanying combined financial statements.

      ACQUISITION OF AM-SOURCE, INC.

     The Company and the stockholders of Am-Source, Inc., other than Mr.
 Svenningsen, have entered into an agreement pursuant to which such
 stockholders have agreed to transfer their ownership in Am-Source, Inc.
 in exchange for shares of Common Stock.  The transaction will be accounted
 for as the purchase of the 50% ownership of Am-Source, Inc. not currently
 owned and will give rise to approximately $7.5 million of goodwill, which
 will be amortized over 30 years.

      TERMINATION OF PRIOR EMPLOYMENT AGREEMENTS

     Pursuant to an agreement between Amscan Inc. and Gerald C. Rittenberg,
 the Company's President, Mr. Rittenberg has agreed to enter into a new
 employment agreement, for a period of three years at a base compensation
 of approximately $220,000 per year to be increased annually by 5%.  Mr.
 Rittenberg has also agreed to terminate his existing employment agreement
 which provided for Mr. Rittenberg to receive bonuses equal to approximately
 10% of the


                                      18


<PAGE>


 pre-tax profits of Amscan Inc. and certain affiliates in each of the next
 three years and an amount equal to 5% of the value of Amscan Inc. in the
 event of a change in control or an initial public offering.  In exchange for
 relinquishing these rights, Mr. Rittenberg will receive a special one-time
 payment of approximately $3.4 million in cash and shares of Common Stock of
 the Company equal to 3% of the total shares outstanding (excluding any
 shares which might be issued upon exercise of the Underwriters' over-
 allotment option) immediately following the Offering.  The aggregate value
 to be paid to Mr. Rittenberg in cash and stock is $12.6 million, assuming an
 initial public offering price of $[14] per share (the mid-point of the range
 of the initial public offering prices set forth on the cover page of this
 Prospectus).  See "Management of the Company - Executive Compensation -
 Employment Agreements."

      During the periods presented, certain other executives also had
 employment agreements which entitled them to receive a percentage of the
 pre-tax profits.  These arrangements for Mr. Rittenberg and such other
 executives between 1993 and 1995 ranged from 18% to 20% of pre-tax profits
 in the aggregate.  In conjunction with the Offering, these agreements have
 been substantially modified and these bonus arrangements replaced by a
 combination of specific incentive plans and/or cash payments and stock
 option grants.  The aggregate of the special bonuses to Mr. Rittenberg and
 the other executives and senior managers were $1.1 million, $2.2 million and
 $2.6 million for the years ended December 31, 1993, 1994 and 1995,
 respectively.  See "Management of the Company - Executive Compensation -
 Employment Agreements."

      ESTABLISHMENT OF AN EMPLOYEE STOCK OWNERSHIP PLAN

     In conjunction with the Offering, the Company will be establishing the
 ESOP for the benefit of its domestic employees.  There will be a special
 one-time contribution at the Offering of 214,286 shares of Common Stock of
 the Company to the ESOP to be allocated to participant accounts based
 upon a formula which is weighted based upon both years of service and
 compensation.  The Company does not contemplate making any additional
 contributions to the ESOP until 1998, and any further contributions will
 then be dependent upon a number of factors including Company performance.

      CHANGE IN CORPORATION FROM A SUBCHAPTER S TO A SUBCHAPTER C CORPORATION

     Prior to the Offering, Amscan Inc. and Am-Source, Inc. were operated as
 Subchapter S corporations for federal income and, where available, for state
 income tax purposes.  As a result, these corporations did not record or pay
 any federal or state income tax expense.  Following the Offering, the
 Company will be taxed as a Subchapter C corporation.  It is anticipated that
 the Company will have an effective income tax rate of approximately 40.5%
 following the Offering.  The Company has presented pro forma tax provisions
 and pro forma net income and per share data.  These pro forma amounts
 represent what the income tax provision and the net income would have been
 if the Company had been a Subchapter C corporation and thus subject to
 income tax for all periods.  See "Amscan Inc. and Affiliates Combined
 Financial Statements" and "Supplemental Pro Forma Combined Financial
 Statements."

      STOCKHOLDER DISTRIBUTIONS

     As Subchapter S corporations, the accumulated profits of Amscan Inc. and
 Am-Source, Inc. will be distributed to the stockholders through the effective
 date of the Offering.  Net profits after the consummation of the Offering
 will be added to retained earnings of the Company and used to fund the
 capital requirements of the business. Additionally, prior to the Offering,
 Amscan Inc. and certain affiliates will declare dividends to Mr. Svenningsen
 representing distributions of accumulated profits and a return of capital. 
 These amounts will be reflected as subordinated debt and will be repaid from
 the net proceeds of the Offering.  It is estimated that the total of these
 amounts, including the pre-existing subordinated debt as of June 30, 1996,
 will be approximately $44 million.

                           --------------------

      The impact of the termination of the prior employment agreements
 described above and the establishment of the ESOP will result in a one-time
 charge to compensation expense of approximately $16.6 million.  This
 expense, which will


                                      19


<PAGE>


 be recognized during the period that Amscan Inc. and Am-Source, Inc. are
 Subchapter S corporations, will be reflected in the Company's operations
 in the fiscal quarter which includes the Offering.

                            RESULTS OF OPERATIONS

<TABLE>
<CAPTION>
                                     Years Ended December 31,            Six Months Ended June 30,

                               1993            1994        1995            1995          1996
<S>                           <C>             <C>         <C>             <C>           <C>
 Net sales                    100.0%          100.0%      100.0%          100.0%        100.0%
 Cost of sales                 66.7            65.7        64.9            64.5          63.1
                              ------          ------      ------          ------        ------
 Gross profit                  33.3            34.3        35.1            35.5          36.9
                              ------          ------      ------          ------        ------

 Operating expenses:
 Selling                        9.0             8.5         7.4             7.2           6.4
 General and administrative    10.1            11.0         9.1             8.3           9.5
 Art and development            2.4             2.1         2.5             2.2           2.4
 Special bonuses                1.0             1.7         1.5             1.8           2.3
                              ------          ------      ------          ------        ------
 Total operating expenses      22.5            23.3        20.5            19.5          20.6
                              ------          ------      ------          ------        ------
 Income from operations        10.8            11.0        14.6            16.0          16.3

 Interest expense, net          2.1             2.9         3.4             3.7           3.3
 Other (income) expense, net    0.3             0.1        (0.2)           (0.4)         (0.5)
                              ------          ------      ------          ------        ------
 Income before income taxes 
   and minority interests       8.4             8.0        11.4            12.7          13.5

 Income taxes                   0.3             0.4         0.4             0.3           0.5
 Minority interests             0.3             0.1         0.6             0.4           0.9
                              ------          ------      ------          ------        ------
 Net income                     7.8%            7.5%       10.4%           12.0%         12.1%
                              ======          ======      ======          ======        ======

</TABLE>


 SIX MONTHS ENDED JUNE 30, 1996 COMPARED TO SIX MONTHS ENDED JUNE 30, 1995

      NET SALES

      Net sales for the six months ended June 30, 1996 were $93.0 million, an
 increase of 15.6% over the six months ended June 30, 1995 for which net
 sales were $80.4 million.  Increased sales to national accounts, principally
 superstores, accounted for approximately $11.0 million of this increase.
 Also contributing to this sales increase was the impact of the Company's
 marketing strategy of continually offering new products as well as new
 designs and themes for existing products.  In 1996, the Company's product
 line included approximately 14,000 sku's compared with approximately 12,200
 sku's in 1995.  Selling price increases related to core products (paper
 plates, napkins and cups) in response to higher paper costs accounted for
 approximately 7 percentage points of the 15.6% increase in net sales between
 the periods.  Increased sales to international customers accounted for
 approximately $1.3 million of the increase in net sales.

    GROSS PROFIT

      Gross profit increased approximately $5.7 million in the first half of
 1996 compared to the same period in 1995, and improved as a percentage of
 net sales from 35.5% to 36.9%.  Higher selling prices in response to prior
 period increases in paper costs as well as lower product costs resulting
 from the Company's continued vertical integration of certain manufacturing
 operations, offset in part by the cost of added distribution facilities,
 were the primary reasons for this improvement in margins.


                                      20


<PAGE>


    SELLING EXPENSES

      Selling expenses increased by approximately $0.2 million in the first
 half of 1996 compared to the same period in 1995, but declined as a percentage
 of net sales from 7.2% to 6.4%.  The primary reason for the percentage decline
 was the Company's ability to increase sales to its party superstore customers
 while not significantly increasing its sales costs associated with these
 accounts.

    GENERAL AND ADMINISTRATIVE EXPENSES

      General and administrative expenses increased approximately $2.2
 million in the first half of 1996 compared to the same period in 1995.  As a
 percentage of net sales, general and administrative expenses increased from
 8.3% to 9.5%.  This increase is principally attributable to: increased
 occupancy costs related to the Company's new corporate offices as well as
 one-time costs associated with the move to these offices; costs related to
 the development of a new business management computer system and additional
 personnel costs including relocation and recruitment.

    ART AND DEVELOPMENT COSTS

      Art and development costs increased approximately $0.4 million in the
 first half of 1996 compared to the same period in 1995.  As a percentage of
 net sales, art and development costs increased from 2.2% in the first half
 of 1995 to 2.4% in the first half of 1996.  The Company significantly
 expanded its creative and new product development staff and internal
 development capabilities in the middle part of 1995 which resulted in a
 substantial increase in art and development costs.  The increase in art and
 development expenditures reflects the Company's strategy to remain a leader
 in product quality and development.

    SPECIAL BONUSES

      Special bonuses, which were based entirely upon the Company's pre-tax
 income, increased by approximately $0.7 million in the first half of 1996
 compared to the same period in 1995.  In connection with the Offering, the
 employment agreements which gave rise to these bonuses have been
 substantially modified to eliminate the special bonus payments.  See
 "Management of the Company - Executive Compensation - Employment
 Agreements."

    INCOME FROM OPERATIONS

      The factors discussed above contributed to the increase in income from
 operations of 17.7% to $15.1 million in the first half of 1996 from $12.8
 million in the corresponding period in 1995.  As a percentage of net sales,
 income from operations increased from 16.0% in the first half of 1995 to
 16.3% for the same period in 1996.

    INTEREST EXPENSE, NET

      Interest expense, net increased by $0.1 million to $3.1 million in the
 first half of 1996, reflecting slightly higher borrowings associated with
 increased working capital (primarily for inventory and accounts receivable)
 needed to support the increased volume of sales, offset in part by a lower
 effective interest cost associated with the Company's revised revolving
 credit agreement which was entered into in September 1995.


                                      21


<PAGE>


    INCOME TAXES

      Amscan Inc. and Am-Source, Inc. elected to be taxed as Subchapter S
 corporations for federal income tax and, where available, for state income
 tax purposes.  Accordingly, these entities have not been subject to federal
 income taxes.  In connection with the completion of the Offering, Amscan
 Inc. and Am-Source, Inc. will terminate their Subchapter S corporation
 status and, accordingly, will be subject to federal and state income taxes.
 The amounts shown as income taxes consist principally of foreign taxes.  See
 "Amscan Inc. and Affiliates Combined Financial Statements."

    MINORITY INTERESTS

      Minority interests represent the portion of income attributable to
 equity ownership not held by Mr. Svenningsen.  In addition to the minority
 interests of certain foreign entities, these amounts include the minority
 interest of Am-Source, Inc. which will be acquired in conjunction with the
 Offering.   See "Organization of the Company."

 YEAR ENDED DECEMBER 31, 1995 COMPARED TO YEAR ENDED DECEMBER 31, 1994

 NET SALES

      Net sales for the year ended December 31, 1995 were $167.4 million, an
 increase of 26.8% over 1994 when net sales were $132.0 million.  Increased
 sales to superstores accounted for $23.7 million or 67% of this increase.
 The number of retail outlets represented by these accounts increased to
 1,500 in 1995 from 1,140 in 1994.  Also contributing to this net sales
 increase was the impact of the Company's marketing strategy of continually
 offering new products as well as new designs and themes for existing
 products.  In 1995, the Company's product line included over 13,400 sku's
 compared with approximately 11,000 sku's in 1994.  Selling price increases
 related to core products (paper plates, napkins and cups) in response to
 higher paper costs, accounted for approximately 5 percentage points of the
 26.8% of the year-over-year increase in net sales.  Increased sales to
 international customers accounted for approximately $4.3 million of the
 increase in net sales in 1995 compared to 1994.

   GROSS PROFIT

      Gross profit increased by approximately $13.5 million from 1994 to
 1995, and improved as a percentage of net sales from 34.3% to 35.1%.  The
 gross profit margin improvement resulted primarily from the increased
 vertical integration of the Company's tableware manufacturing operations.
 During 1995, the Company added several new pieces of equipment including two
 printing presses which enabled it to expand its manufacturing capacity.  In
 addition, gross margin improved as a result of increased leveraging of
 existing distribution facilities and improved purchasing of non-manufactured
 products.

   SELLING EXPENSES

      Selling expenses increased by approximately $0.9 million from 1994 to
 1995, but declined as a percentage of net sales from 8.5% to 7.4%.  The
 primary reason for the percentage decline was the Company's ability to
 increase sales to its superstore customers, while not significantly
 increasing its sales costs associated with these accounts.

   GENERAL AND ADMINISTRATIVE EXPENSES

      General and administrative expenses increased by approximately $0.5
 million from 1994 to 1995, primarily as a result of modest wage increases.
 As a percentage of net sales, general and administrative expenses declined
 from 11.0% to 9.1%.  The Company was able to leverage its administrative
 resources while supporting the increased sales.


                                      22


<PAGE>


   ART AND DEVELOPMENT COSTS

      Art and development costs increased approximately $1.5 million from
 1994 to 1995.  As a percentage of net sales, art and development costs
 increased from 2.1% in 1994 to 2.5% in 1995.  The Company significantly
 expanded its creative and new product development staff and internal
 development capabilities in 1995, which resulted in a substantial increase
 in art and development costs.  The increase in such expenses reflects the
 Company's strategy of remaining a leader in product quality and development.

    SPECIAL BONUSES

      Special bonuses, which were based upon the Company's pre-tax income,
 increased in 1995 over 1994.  The special bonus in 1994 included special
 one-time bonuses of approximately $0.8 million associated with the partial
 acquisition of Am-Source, Inc.  In connection with the Offering, the
 employment agreements which gave rise to these bonuses have been
 substantially modified to eliminate the special bonus payments.  See
 "Management of the Company - Executive Compensation - Employment
 Agreements."

   INCOME FROM OPERATIONS

      The factors discussed above contributed to the increase in income from
 operations of 69.9% to $24.7 million in 1995 from $14.5 million in 1994.  As
 a percentage of net sales, income from operations increased from 11.0% in
 1994 to 14.6% in 1995.

   INTEREST EXPENSE, NET

      Interest expense, net increased by $1.9 million to $5.8 million from
 1994 to 1995, reflecting higher borrowings associated with increased working
 capital (primarily for inventory and accounts receivables) needed to support
 the increased volume of sales, as well as an increase in the Company's
 average effective rate for borrowed money from 7.5% to 8.3%.

   INCOME TAXES

      Amscan Inc. and Am-Source, Inc. elected to be taxed as Subchapter S
 corporations for federal income and, where available, for state income tax
 purposes.  Accordingly, these entities have not been subject to federal
 income taxes.  In connection with the consummation of the Offering, Amscan
 Inc. and Am-Source, Inc. will terminate their Subchapter S corporation
 status and, accordingly, will be subject to federal and state income taxes.
 The amounts shown as income taxes consist principally of foreign taxes.  See
 "Amscan Inc. and Affiliates Combined Financial Statements."

   MINORITY INTERESTS

      Minority interests represent the portion of income attributable to
 equity ownership not held by Mr. Svenningsen.  In addition to the minority
 interests of certain foreign entities, these amounts include the minority
 interest of Am-Source, Inc. which will be acquired in conjunction with the
 Offering.  See "Organization of the Company." 

  YEAR ENDED DECEMBER 31, 1994 COMPARED TO DECEMBER 31, 1993

   NET SALES

      Net sales for the year ended December 31, 1994 were $132.0 million, an
 increase of 21.2% over 1993 when net sales were $108.9 million.  Increased
 sales to superstores accounted for $13.7 million or 59% of this increase.
 The number of retail outlets represented by these accounts increased to
 1,140 in 1994 from 900 in 1993.  The number of items offered by the Company,
 which increased from 10,000 sku's in 1993 to 11,000 in 1994, also
 contributed to the


                                      23


<PAGE>


 improvement in net sales.  In addition, sales were favorably affected by the
 inclusion of a full year of operating results for Am-Source, Inc. and
 Trisar, Inc. both of which were acquired by the Company during 1993.
 Average selling prices for the Company's core products (paper plates,
 napkins and cups) remained relatively flat between 1993 and 1994.  Increased
 sales to international customers accounted for approximately $3.0 million of
 the sales increase.

   GROSS PROFIT

      Gross profit increased approximately $9.0 million from 1993 to 1994,
 and improved as a percentage of net sales from 33.3% to 34.3%.  Improved
 margins resulted from the Company's manufacturing a greater portion of its
 tableware requirements.  In addition, gross margin improved as a result of
 increased leveraging of existing distribution facilities and improved
 purchasing of non-manufactured products.

   SELLING EXPENSES

      Selling expenses increased approximately $1.5 million between 1993 and
 1994, but declined as a percentage of net sales from 9.0% to 8.5%.  The
 primary reason for the percentage decline was the Company's ability to
 increase sales to its superstore customers while not significantly
 increasing its sales costs associated with these accounts.

   GENERAL AND ADMINISTRATIVE EXPENSES

      General and administrative expense increased approximately $3.4 million
 from 1993 to 1994 as a result of a number of factors including: the full
 year impact of acquisitions made in 1993, increases in provisions for bad
 debts, increased consulting and professional fees associated with systems
 development and wage increases.  As a percentage of net sales, general and
 administrative expenses increased from 10.1% to 11.0% from 1993 to 1994.

   ART AND DEVELOPMENT COSTS

      Art and development costs increased approximately $0.2 million between
 1993 and 1994.  As a percentage of net sales, art and development expenses
 decreased from 2.4% in 1993 to 2.1% in 1994  The increase was principally a
 result of the additional art and development costs associated with the
 acquisition of Trisar, Inc. which was consummated in 1993.

   SPECIAL BONUSES

      Special bonuses, which were based upon the Company's pre-tax income,
 increased in 1994 over 1993.  The special bonus in 1994 included special
 one-time bonuses of approximately $0.8 million associated with the partial
 acquisition of Am-Source, Inc.  In connection with the Offering, the
 employment agreements which gave rise to these bonuses have been
 substantially modified to eliminate the special bonus payments.  See
 "Management of the Company - Executive Compensation - Employment
 Agreements."

   INCOME FROM OPERATIONS

      Due to the factors discussed above, income from operations increased
 23.9% to $14.5 million in 1994 from $11.7 million in 1993.  As a percentage
 of net sales, income from operations increased from 10.8% to 11.0% from 1993
 to 1994.

   INTEREST EXPENSE, NET

      Interest expense, net in 1994 increased by $1.5 million to $3.8
 million, reflecting higher borrowings associated with increased working
 capital needed to support the increased volume of sales, as well as an
 increase in the Company's average effective interest rate from 6.9% to 7.5%.


                                      24


<PAGE>


   INCOME TAXES

      Amscan Inc. and Am-Source, Inc. elected to be taxed as Subchapter S
 corporations for federal income and, where available, for state tax
 purposes.  Accordingly, these entities have not been subject to federal
 income taxes.  In connection with the Offering, Amscan Inc. and Am-Source,
 Inc. will terminate their Subchapter S corporation status and, accordingly,
 will be subject to federal and state income taxes.  The amounts shown as
 income taxes consist principally of foreign taxes.  See "Amscan Inc. and
 Affiliates Combined Financial Statements."

   MINORITY INTERESTS

   Minority interests represent the portion of income attributable to equity
 ownership not held by Mr. Svenningsen.  In addition to the minority
 interests of certain foreign entities, these amounts include the minority
 interest of Am-Source, Inc. which will be acquired in conjunction with the
 Offering.  See "Organization of the Company."

 LIQUIDITY AND CAPITAL RESOURCES

      The Company has financed its growth over the past three years
 principally through cash flow generated from operations, the use of
 operating leases, increases in its revolving line of credit borrowings and
 increases in long-term debt, including subordinated debt owed to Mr.
 Svenningsen.  The proceeds from this Offering will be used to reduce
 indebtedness under the Company's line of credit and to repay subordinated
 debt.  Management believes that the Company's working capital requirements
 will continue to be met by cash flow from operations and borrowing under its
 line of credit.

      On September 20, 1995, the Company revised its revolving line of credit
 with several banks.  This facility provided the Company with a $50.0 million
 credit line based upon the assets of the Company.  The amount available
 under this facility increased to $55.0 million on September 20, 1996, and
 will increase to $60.0 million on September 20, 1997.  The facility, which
 expires September 20, 2000, had an outstanding balance as of June 30, 1996
 of $47.3 million at an average interest rate of 6.95%.  This rate includes
 the impact of interest rate "swap" contracts which the Company has entered
 into to fix the interest rate on $25.0 million of its obligation.  (See Note
 (5) of the Notes to Combined Financial Statements of Amscan Inc. and
 Affiliates.)  The Company may seek to enter into new arrangements for term
 debt to replace a portion of its revolving line of credit.

      In 1995, the Company had income before interest, taxes and depreciation
 and amortization of $28.3 million compared to $17.9 million in 1994.
 Additionally, the Company generated $11.2 million and $10.2 million from
 financings in 1995 and 1994, respectively.  The Company used $19.5 million
 of the cash in 1995 and $12.5 million of the cash in 1994 to fund its
 working capital needs, which consisted primarily of increases in accounts
 receivable and inventory.

      For the six months ended June 30, 1996, the Company had income before
 interest, taxes and depreciation and amortization of $17.0 million compared
 to $14.9 million for the same period ended June 30, 1995.  Additionally, the
 Company generated $11.7 million and $10.4 million from financings for the
 six months ended June 30, 1996 and 1995, respectively.  The Company used
 $22.8 million of the cash for the six months ended June 30, 1996 and $19.2
 million of the cash for the six months ended June 30, 1995 to fund its
 working capital needs, which consisted primarily of increases in accounts
 receivable and inventory.

      In 1995, the Company acquired $2.6 million of machinery and equipment
 and entered into operating leases for additional machinery and equipment
 worth $7.4 million, compared to net machinery and equipment purchases in
 1994 of $6.1 million.  The Company is continuing to add to manufacturing
 capacity and has entered into additional operating leases for machinery and
 equipment worth approximately $10.4 million and has ordered machinery and
 equipment worth approximately $3.1 million to be delivered in 1996.
 Management believes that these additions to plant and equipment provide
 adequate capacity to support its operations for the foreseeable future.


                                      25


<PAGE>


      In 1995, the Company distributed $11.0 million, compared to $7.5
 million in 1994, to stockholders, of which $4.0 million in 1995 and $3.6
 million in 1994, was reinvested in the Company as subordinated debt payable
 to stockholders.  The remainder of these distributions was used principally
 for the payment of their taxes.  See "Organization of the Company."  The
 increase from 1994 to 1995 was due to increased earnings of those
 corporations, taxable to the stockholders.

 RECENTLY ISSUED ACCOUNTING STANDARDS

      In October 1995, the Financial Accounting Standards Board (FASB) issued
 Statement on Financial Accounting Standards (SFAS) No. 123 - Accounting for
 Stock-Based Compensation.  As allowable by SFAS 123, the Company does not
 intend to recognize compensation cost for stock-based employee compensation
 arrangements, but rather, starting with fiscal 1996, will disclose the pro-
 forma impact on net income and earnings per share as if the fair value
 stock-based compensation had been recognized starting with fiscal 1995.

      In March, 1995, the FASB issued SFAS 121 - Accounting for the
 Impairment of Long-Lived Assets and for Long-Lived Assets to Be Disposed Of.
 When adopted in 1996, the Companies do not believe that the impact of SFAS
 121 will have a significant impact on their financial position or results of
 operations.

      Other pronouncements issued by the FASB or other authoritative
 accounting standard groups with future effective dates are either not
 applicable or not significant to the financial statements of the Companies.

 QUARTERLY RESULTS

      As a result of the seasonal nature of certain of the Company's
 products, the quarterly results of operations may not be indicative of those
 for a full year.  Third quarter sales are generally the highest of the year
 due to a combination of increased sales to consumers of the Company's
 products during summer months as well as initial shipments of seasonal
 holiday merchandise as retailers build inventory.  Conversely, fourth
 quarter sales are generally lower as retailers sell through inventories
 purchased during the third quarter.  The overall growth rate of the
 Company's sales in recent years has offset, in part, this sales variability.
 Promotional activities, including special dating and pricing terms,
 particularly with respect to Halloween and Christmas products, result in
 generally lower margins and profitability in the fourth quarter, as well as
 higher accounts receivable balances and associated higher interest costs to
 support these balances.  The following table sets forth the historical net
 sales and income from operations of the Company for 1995 and 1996 by
 quarter.

                              QUARTERLY RESULTS
                               ($ IN THOUSANDS)
<TABLE>
<CAPTION>
<S>                        <C>        <C>       <C>        <C>         <C>        <C>
                                       1995 QUARTERS                      1996 QUARTERS
                           ---------------------------------------     ------------------
                           MARCH 31   JUNE 30   SEPT. 30   DEC. 31     MARCH 31   JUNE 30
                           --------   -------   --------   -------     --------   -------
 Net sales                 $39,376    $41,046   $46,221   $40,760      $47,258   $45,714
                           =======    =======   =======   =======      =======   =======
 Income from operations    $ 6,492    $ 6,350   $ 8,564   $ 3,263(a)   $ 7,565   $ 7,555
                           =======    =======   =======   =======      =======   =======

</TABLE>

 (a)  In addition to the seasonal variability described above, income from
 operations for the fourth quarter of 1995 was adversely affected by the
 impact of higher paper costs for which selling price adjustments were
 implemented in the first quarter of 1996.  Income from operations for this
 quarter was also adversely affected by additional bad debt reserves
 (approximately $0.5 million) and additional computer system expenses
 (approximately $0.5 million).


                                      26


<PAGE>


             SUPPLEMENTAL PRO FORMA COMBINED FINANCIAL STATEMENTS
                                 (UNAUDITED)

     The following Supplemental Pro Forma Combined Financial Statements for
 the year ended December 31, 1995 and as of and for the six months ended
 June 30, 1996 reflect the combined results of operations of Amscan Inc. and
 Affiliates after giving effect to certain events that have occurred or will
 occur in conjunction with the Organization and the Offering including pro
 forma adjustments intended to present the historical results as if Amscan
 Inc. and Am-Source, Inc. had not elected to be treated as Subchapter S
 corporations for tax purposes.

      The unaudited Supplemental Pro Forma Combined Financial Statements have
 been prepared by management solely to facilitate period to period
 comparisons and do not represent the actual financial position or results of
 operations for the periods presented.  The Supplemental Pro Forma Combined
 Balance Sheet and the Supplemental Pro Forma Combined Statements of
 Operations do not purport to be indicative of future results.

      The Supplemental Pro Forma Combined Financial Statements should be read
 in conjunction with the Combined Financial Statements of Amscan Inc. and
 Affiliates and the notes thereto and the Unaudited Combined Financial
 Statements of Amscan Inc. and Affiliates and the notes thereto contained
 elsewhere in this Prospectus.


                                      27


<PAGE>


                          AMSCAN INC. AND AFFILIATES
           SUPPLEMENTAL PRO FORMA COMBINED STATEMENT OF OPERATIONS
                     For the Year Ended December 31, 1995
                    ($ in thousands, except share amounts)
                                 (unaudited)

                                                 PRO FORMA AND
                                                 SUPPLEMENTAL
                                                 PRO FORMA        SUPPLEMENTAL
                                  HISTORICAL     ADJUSTMENTS      PRO FORMA
                                  ----------     -----------      ------------
  Net sales                      $167,403                           $167,403
  Cost of sales                   108,654                            108,654
                                 --------                           --------
     Gross profit                  58,749                             58,749
     Selling                       12,241                             12,241
     General and administrative    15,002           $250 (a)          15,252
     Art and development            4,256                              4,256
     Special bonuses                2,581         (2,581)(b)             -
                                 --------                           --------
        Income from operations     24,669                             27,000
  Interest expense, net             5,772         (2,686)(c)           3,086
  Other income, net                  (309)                              (309)
                                 --------                           --------
     Income before income
       taxes  and minority
       interests                   19,206                             24,223
  Income taxes                        731          9,181 (d)           9,912
  Minority interests                1,041           (927)(a)             114
                                 --------                           --------
    Supplemental pro forma
      net income                 $ 17,434                           $ 14,197(f)
                                 ========                           ========
    Supplemental pro forma
      net income per share                                          $   0.65
                                                                    ========
    Supplemental pro forma
      weighted average common
      shares outstanding                                          22,000,000(e)
                                                                  ==========

 Notes to Supplemental Pro Forma Combined Statement of Operations for the
 year ended December 31, 1995:
 (a)  To reflect amortization of goodwill of $7.5 million over thirty years
      and the elimination of minority interest related to the acquisition of
      an additional 50% of Am-Source, Inc. as if it were acquired at the
      beginning of the period presented;
 (b)  To reflect the reduction in compensation paid to certain employees to
      the extent such compensation exceeded the compensation payable to such
      individuals under compensation agreements described herein under
      "Management of the Company - Executive Compensation - Employment
      Agreements";
 (c)  To reflect reduced interest expense assuming a repayment of $20.0
      million of bank loans at an average rate of 7% and an average balance of
      $13.3 million of loans from Mr. Svenningsen at an average rate of 9.3%;
 (d)  To provide for income taxes at an effective rate of 40.5% on earnings
      as if Amscan Inc. and Am-Source, Inc. had not been treated as Subchapter
      S corporations during the period presented ($6.7 million) and to give
      effect to the tax effect of these adjustments ($2.5 million);
 (e)  Supplemental pro forma weighted average common shares outstanding is
      calculated as if the shares issued in the Offering as well as those
      issued in the Organization had been outstanding from the beginning of
       the period presented;
  (f)  The above pro forma and supplemental pro forma adjustments do not
       include anticipated non-recurring expenses of $13.6 million and $3.0
       million relating to compensation expense to be incurred at the
       consummation of the Offering in connection with cash and stock to be
       paid to Mr. Rittenberg and certain other executives in connection


                                      28


<PAGE>


       with the termination or modification of prior employment agreements and
       the establishment of the ESOP for the benefit of the Company's domestic
       employees.


                                      29


<PAGE>


                          AMSCAN INC. AND AFFILIATES
           SUPPLEMENTAL PRO FORMA COMBINED STATEMENT OF OPERATIONS
                    For the Six Months Ended June 30, 1996
                    ($ in thousands, except share amounts)
                                 (unaudited)

                                                 PRO FORMA AND
                                                 SUPPLEMENTAL
                                                 PRO FORMA        SUPPLEMENTAL
                                  HISTORICAL     ADJUSTMENTS      PRO FORMA
                                  ----------     -----------      ------------
  Net sales                       $92,972                          $  92,972
  Cost of sales                    58,706                             58,706
                                 --------                           --------
     Gross profit                  34,266                             34,266
     Selling                        5,936                              5,936
     General and administrative     8,916            $125(a)           9,041
     Art and development            2,194                              2,194
     Special bonuses                2,100          (2,100)(b)           -
                                  --------                          --------
        Income from operations     15,120                             17,095
  Interest expense, net             3,084          (1,465)(c)          1,619
  Other income, net                  (446)                              (446)
                                 --------                           --------
     Income before income taxes
       and minority interests      12,482                             15,922
  Income taxes                        441           6,172 (d)          6,613
  Minority interests                  825            (774)(a)             51
                                  --------                          --------
    Supplemental pro forma net
      income                     $ 11,216                           $  9,258(f)
                                  =======                            =======
    Supplemental pro forma net
      income per share                                              $   0.42
                                                                     =======
    Supplemental pro forma
      weighted average common
      shares outstanding                                          22,000,000(e)
                                                                  ==========

 Notes to Supplemental Pro Forma Combined Statement of Operations for the six
 months ended June 30, 1996:
 (a)  To reflect amortization of goodwill of $7.5 million over thirty years
      and the elimination of minority interest related to the acquisition of
      an additional 50% of Am-Source, Inc. as if it were acquired at the
      beginning of the period presented;
 (b)  To reflect the reduction in compensation paid to certain employees to
      the extent such compensation exceeded the compensation payable to such
      individuals under compensation agreements described herein under
      "Management of the Company - Executive Compensation - Employment
      Agreement";
 (c)  To reflect reduced interest expense assuming a repayment of $20.0
      million of bank loans at an average rate of 7% and $16.0 million of
      loans from Mr. Svenningsen at an average rate of 8.75%;
 (d)  To provide for income taxes at statutory rates (40.5%) on earnings as
      if Amscan Inc. and Am-Source, Inc. had not been treated as Subchapter S
      corporations during the period presented ($4.4 million) and to give
      effect to the tax effect of these adjustments ($1.8 million);
 (e)  Supplemental pro forma weighted average common shares outstanding is
      calculated as if the shares issued in the Offering as well as those
      issued in the Organization had been outstanding from the beginning of
      the period presented;
 (f)  The above pro forma and supplemental pro forma adjustments do not
      include anticipated non-recurring expenses of $13.6 million and $3.0
      million relating to compensation expense to be incurred at the
      consummation of the Offering in connection with cash and stock to be
      paid to Mr. Rittenberg and certain other executives in connection


                                      30


<PAGE>


      with the termination or modification of prior employment agreements and
      the establishment of the ESOP for the benefit of the Company's domestic
      employees.


                                       31


<PAGE>


                           AMSCAN INC. AND AFFILIATES
                 SUPPLEMENTAL PRO FORMA COMBINED BALANCE SHEET
                                 June 30, 1996
                     ($ in thousands, except share amounts)
                                   (unaudited)


<TABLE>
<CAPTION>

                                                                              SUPPLEMENTAL
                                                                              PRO FORMA
                                                                              ADJUSTMENTS
                                               SUPPLEMENTAL                   TO GIVE
                                               PRO FORMA                      EFFECT TO        SUPPLEMENTAL
                                HISTORICAL     ADJUSTMENTS    SUBTOTAL        THE OFFERING     PRO FORMA

          ASSETS
 Current assets:
<S>                             <C>            <C>            <C>              <C>              <C>
   Cash and cash equivalents      $ 3,478                     $ 3,478                           $ 3,478
   Accounts receivable, net        39,740                      39,740                            39,740
   Inventories                     49,474                      49,474                            49,474
   Deposits and other              12,326      $4,334(a)       16,660                            16,660
                                  -------                     -------                           -------
     Total current assets         105,018                     109,352                           109,352

 Property, plant and equipment,
   net                             27,137                      27,137                            27,137
 Other assets                       7,332       7,500(b)       14,832                            14,832
                                  -------                     -------                           -------
      Total assets               $139,487                    $151,321                          $151,321
                                  =======                     =======                           =======
     LIABILITIES AND
   STOCKHOLDERS' EQUITY

 Current liabilities:
   Loans and notes payable        $49,750       3,400(c)      $53,150        $(35,889)(i)       $17,261
   Accounts payable                 7,630                       7,630                             7,630
   Accrued expenses                10,029       4,467(a)(d)    14,496                            14,496
   Current installments of
     long-term indebtedness         2,141                       2,141                             2,141
                                  -------                     -------                           -------
     Total current liabilities     69,550                      77,417                            41,528

 Long-term indebtedness, 
   excluding current
   installments                    11,430                      11,430                            11,430
 Subordinated and other
  indebtedness due to 
  stockholders                     19,660      13,451(e)       33,111          (33,111)(i)           -
 Other                                639                         639                               639
                                  -------                     -------                           -------
     Total liabilities            101,279                     122,597                            53,597
                                  -------                     -------                           -------
 Stockholders' equity:
   Common stock                       393       1,271(f)        1,664              536(j)         2,200
   Additional 
     paid-in-capital                9,090      10,814(g)(k)    19,904           68,464(j)        88,368
   Retained earnings               29,372     (21,656)(h)       7,716                             7,716
 Cumulative translation
   adjustment                        (560)                       (560)                             (560)
 Treasury stock, at cost              (87)         87(k)           -                                 -
                                  -------                     -------                           -------
     Total stockholders' 
       equity                      38,208                      28,724                            97,724
                                  -------                     -------                           -------
     Total liabilities and
       stockholders' equity      $139,487                    $151,321                          $151,321
                                  =======                     =======                           =======
</TABLE>


                                       32


<PAGE>


 Notes to Supplemental Pro Forma Combined Balance Sheet:

 (a)  Reflects a deferred income tax asset and liability of $4.3 million and
      $3.5 million, respectively, on accumulated timing differences as if
      Amscan Inc. and Am-Source, Inc. had not been treated as Subchapter S
      corporations for income tax purposes.

 (b)  Reflects goodwill of $7.5 million related to the acquisition of an
      additional 50% of Am-Source, Inc.

 (c)  Reflects the accrual for obligations payable to Mr. Rittenberg in
      connection with the termination of his prior employment agreement.  See
      "Organization of the Company" and "Management of the Company - Executive
      Compensation - Employment Agreements."

 (d)  Reflects the accrual for obligations payable of $1.0 million to certain
      executives in connection with the termination of their prior employment
      agreements.

 (e)  Represents distributions of capital of approximately $7.6 million and
      accumulated undistributed earnings of $5.9 million to Mr. Svenningsen
      retained by the Company in the form of subordinated indebtedness.

 (f)  Gives effect to the issuance of (i) 15,232,857 shares of Common Stock
      to Mr. Svenningsen in exchange for his equity interest in Amscan Inc.
      and its affiliates (see "Organization of the Company"), (ii) 660,000
      shares of Common Stock to Mr. Rittenberg in connection with the
      termination of his prior employment agreement (see "Organization of
      the Company" and "Management of the Company - Executive Compensation -
      Employment Agreements"), (iii) 535,714 shares for the acquisition of an
      additional 50% of Am-Source, Inc. and (iv) 214,286 shares to establish
      the ESOP for the benefit of the Company's domestic employees.

 (g)  Gives effect to the issuance of shares of Common Stock in the approximate
      amount of (i) a $1.1 million reduction related to the net impact of the
      issuance of shares to Mr. Svenningsen in connection with the Organization
      (see "Organization of the Company"), (ii) $9.2 million to Mr. Rittenberg
      in connection with the termination of his prior employment agreement (see
      "Organization of the Company" and "Management of the Company - Executive
      Compensation - Employment Agreements"), (iii) $7.4 million for the
      acquisition of an additional 50% of Am-Source, Inc. and (iv) $3.0
      million to establish the ESOP for the benefit of the Company's domestic
      employees, partially offset by a distribution of capital of $7.6 million
      to Mr. Svenningsen.

 (h)  Gives effect to (i) $13.6 million of compensation expense to Mr.
      Rittenberg and other executives in connection with the termination of
      prior employment agreements (See "Organization of the Company" and
      Management of the Company - Executive Compensation - Employment
      Agreements"), (ii) $5.9 million of distributions of accumulated
      undistributed earnings from Subchapter S corporations to Mr.
      Svenningsen, and (iii) $3.0 million of compensation expense to establish
      the Employee Stock Ownership Plan for the benefit of the Company's
      domestic employees net of (iv) $0.8 million of a net deferred tax
      asset on accumulated timing differences of Amscan Inc. and Am-Source,
      Inc. as if they had not been treated as Subchapter S corporations for
      income tax purposes.

 (i)  Repayment of bank indebtedness and subordinated indebtedness and other
      due to stockholders of $35.9 million and $33.1 million, respectively, as
      of June 30, 1996 from proceeds of the Offering.  Excludes estimated
      earnings from June 30, 1996 to the date of the Offering which will be
      distributed and will result in an increase in subordinated indebtedness.
      See "Use of Proceeds."

 (j)  Net proceeds from the Offering.

 (k)  Gives effect to the retirement of Treasury Stock in conjunction with the
      Offering.


                                       33


<PAGE>



                                    BUSINESS

      The Company is one of the leading designers, manufacturers and
 distributors of seasonal and everyday party goods.  With a product line
 consisting of approximately 14,000 sku's, the Company is a complete source of
 paper and plastic party goods, including decorative tableware such as plates,
 cups and napkins, accessories such as invitations and balloons, and novelties
 such as games and favors.  The Company's products are sold in more than 20,000
 retail outlets.  The Company is a leading supplier to the emerging party goods
 superstore distribution channel, where it has been able to position itself as
 a responsive and comprehensive supplier of proprietary, well designed and high
 quality products.  The Company also distributes its products to discount
 chains, mass merchandisers and specialty retailers.  The Company's in-house
 design staff produces and manages the broad spectrum of party goods for all
 occasions.

    INDUSTRY OVERVIEW

      According to Paper and Party Retailer, a trade publication for the party
 goods industry, the retail party supplies industry achieved total sales of
 approximately $8.8 billion in 1995, which includes items such as cards and
 stationery in addition to the products produced by the Company.  Over the past
 several years, according to the same publication, there has been a significant
 shift of sales to party goods superstores.

      The Company believes that several current industry trends offer well-
 positioned manufacturers opportunities for significant growth including:

      o     The increasing breadth and availability of party merchandise in the
 marketplace.  Principal manufacturers such as the Company have broadened their
 product offerings to include party goods to celebrate a greater number of
 events, holidays and themes.  At the same time, manufacturers are expanding
 the number and types of products offered for each sort of occasion to
 encourage add-on purchases by consumers planning parties.

      o     The recent emergence of the party goods superstore merchandising
 concept.  The retail party goods business has historically been fragmented,
 with consumers purchasing party goods from independent stores and designated
 departments within drug, discount or department store chains.  Over the past
 several years, the marketplace has begun to accept a move toward the party
 goods superstore merchandising concept, similar to earlier merchandising
 shifts in such product categories as food, toys, office supplies, home
 furnishings and home improvement needs.  These superstores provide consumers
 with a one-stop source for all of their party needs generally at discounted
 prices.  By displaying an array of integrated and related merchandise in an
 attractive format, they seek to influence consumers to increase the number
 of items purchased for each event or occasion.

      o     Consumers' desire to enhance the quality of their leisure time. 
 Another important dynamic in this industry is an increase in home
 entertaining, as consumers seek to enhance the quality of their leisure
 time by including party goods in their celebrations.  The Company believes
 that this consumer desire to optimize leisure time is an outgrowth, among
 other things, of the increase in two wage-earner families.  Party goods
 offer a convenient and affordable way to make all types of occasions more
 festive.


 BUSINESS STRATEGY

      The Company's goal is to grow sales and market share and enhance
 profitability by offering the industry's fullest product line produced using
 state-of-the-art design processes and manufacturing technology.  The key
 elements in executing the Company's strategy include:


                                  34


<PAGE>


    Provide the Broadest Product Line.

    The Company endeavors to provide party goods retailers with the most
 extensive product line in the industry.  Differentiating itself from its
 competitors, the Company offers approximately 200 design ensembles, each
 containing 30 to 150 items appealing to a variety of consumer preferences.  In
 total, the Company's product line includes approximately 14,000 sku's.  The
 Company believes that by offering such a full product line, it has created a
 competitive advantage by becoming a single source for a large portion of the
 retailers' requirements.  In addition, the breadth of products gives the
 consumer new ideas for making parties festive, colorful and interesting.  In
 this way, the Company seeks to increase the number of products sold per
 consumer for each transaction and generate consumer loyalty and repeat
 business.

    Maintain Product Design Leadership.

      The Company's product development process is design driven.  The Company
 believes it is a leader in the creation of innovative and unique designs for
 its products.  The Company looks to create designs which have a level of
 complexity and style that is compelling to consumers and difficult for
 competitors to replicate.  Approximately 60 of the Company's employees are
 engaged in the design process.  From the large number of designs and concepts
 developed by these artists, the Company selects those it believes best to
 replace approximately one-third of its designed product ensembles each year.
 For example, in 1996 the Company introduced over 50 new ensemble designs.

      The Company targets a wide variety of events, holidays and themes in the
 creation of its designs and frequently introduces new designs into the
 marketplace.  The goal of this approach is to heighten consumer awareness of
 particular events, holidays and themes and to reinforce the concept that party
 planning is appropriate and enjoyable throughout the year.  For example, the
 Company has introduced on a nationwide scale ensembles for Mardi Gras and
 Hawaiian luaus, themes not traditionally part of home entertainment parties.
 Almost all of the Company's designs are developed in-house by a creative and
 highly skilled design staff using state-of-the-art technology.  The Company
 does not depend on licenses to any material degree.

    Work Closely With Customers.

      The Company strives to build strong relationships with its customer base
 representing more than 20,000 retail outlets.  Key elements of this strategy
 are providing superior service and involving retailers in the Company's
 product development and marketing process.  In particular, the Company
 solicits input from retailers on new product concepts and consumer design
 preferences in determining the types of events, holidays and themes to target.
 The Company also furnishes to party goods retailers customized planograms for
 the display of products in their stores with the goal of maximizing sales to
 consumers.  The Company believes that effective display of its products at
 retail, including coordinated accessories, results in add-on purchases by
 consumers seeking further to enhance the festive nature of their celebrations.
 The Company's order taking and fulfillment systems are designed to support its
 customers by providing customers with high fill rates and short turn-around
 times.

      Over the past five years, much of the Company's growth has been
 attributable to its ability to establish strong relationships with the
 emerging party goods superstore channel of distribution.  The Company has been
 able to develop these relationships in large part due to its customer service
 efforts while maintaining its market position with its traditional customer
 base of independent card and party goods retailers.

    Use State-of-the-Art Manufacturing and Distribution Technology.

      The Company uses state-of-the-art technological processes to design,
 manufacture and distribute its products.  The Company's highly skilled design
 staff employs computer assisted design ("CAD") systems to develop designs
 which the Company believes are unmatched in terms of complexity and style.
 Its state-of-the-art manufacturing equipment includes highly automated
 printing, forming, folding and packaging equipment.  This vertically
 integrated manufacturing


                                      35


<PAGE>


 capability, which covers most of its core products and accounted for
 approximately 50% of 1995 sales, enables the Company to control its costs,
 manage its inventory investment and respond quickly to customer orders.  In
 order to expedite the order-entry process, the Company has equipped its sales
 force and certain of its customers with hand held computers.  Through the use
 of standard telephone lines, these devices interface directly with the
 Company's automated distribution centers.  The Company's distribution centers
 employ computer-assisted systems to receive and fill customer orders
 efficiently and quickly.

    Grow Through Acquisitions.

      The Company has from time to time sought to expand its product line and
 market share, as well as further vertically integrate its operations, through
 strategic acquisitions.  The Company intends to pursue additional acquisitions
 of complementary businesses which further these strategic objectives.  Other
 than its agreement described herein under "Organization of the Company"
 pursuant to which the Company acquired the remaining 50% of Am-Source, Inc.,
 which is the source of the Company's plastic plates, cups and bowls, the
 Company does not currently have any agreements with any parties with respect
 to acquisitions.

 PRODUCTS AND SERVICES

      The Company offers products in everyday and seasonal designs.  Everyday
 events and celebrations include birthdays, showers, weddings, christenings,
 graduations, anniversaries, retirements, first communions, bar mitzvahs,
 confirmations, summer picnics and barbecues and theme parties (such as
 Hawaiian luaus, Mardi Gras and '50's parties).  Seasonal celebrations and
 events include New Years, Valentine's Day, St. Patrick's Day, Easter,
 Passover, Fourth of July, Halloween, Thanksgiving, Hanukkah and Christmas.

      The principal categories of products which the Company offers are
 tableware, accessories and novelties.  The percentages of net sales
 represented by each product category for each of the past three calendar years
 are set forth in the following table:

                         1993          1994          1995
                         ----          ----          ----
      Tableware           55%           58%           60%
      Accessories         27%           26%           24%
      Novelties           18%           16%           16%


                                       36


<PAGE>


      The following table sets forth the principal products in each of the
 three categories:

      Tableware                    Accessories                Novelties
      ---------                    -----------                ---------
    Solid Color:                    Balloons                   Buttons
      Paper and Plastic Cups        Banners                    Candles
      Paper and Plastic             Cascades                   Cocktail Picks
      Plates                        Confetti                   Games
      Paper and Plastic Table       Crepe                      Mugs
        Covers                      Cutouts                    Noise Makers
      Plastic Cutlery               Decorative Tissues         Party Favors
                                    Flags                      Party Hats
    Decorated:                      Gift Bags                  Pom Poms
      Paper Cups                    Gift Wrap                  T-shirts
      Paper Napkins                 Guest Towels
      Paper Plates                  Honeycomb Centerpieces
      Paper Table Covers            Invitations and Notes
                                    Ribbons and Bows
                                    Signs


    Tableware

      The Company believes that tableware products are the initial focus of a
 consumer in the planning of a party since these items are necessary in
 connection with the consumption of food and beverages.  To distinguish its
 tableware from that of its competitors, the Company seeks to create a broad
 range of unique designs for its products.  In addition, the Company's
 tableware products are priced competitively and affordably.  The Company's
 paper plates, cups, napkins, table covers and plastic cutlery are affordable,
 having suggested retail prices (based upon quantity) ranging between $1.70 and
 $10.00.

      Accessories and Novelty Items

      The Company believes that a consumer also will choose the Company's
 tableware over that of its competitors due to the breadth and array of
 accessory and novelty items available to the consumer in designs coordinated
 with the Company's tableware designs.  By offering coordinated ensembles, the
 Company seeks to appeal to consumers' imagination and tastes and therefore
 make the purchase of the Company's ensembles more appealing than purchasing
 tableware without accessories.  The display of its accessory items in retail
 stores, in unified displays which create a striking visual impact, are
 designed to encourage the impulse buying of such accessories and novelty items
 by offering consumers the opportunity to enhance the festive nature of their
 celebration.  The Company believes that the appeal of its full product line
 thereby increases the number of products sold per customer for each
 transaction.

 DESIGN AND PRODUCTION

      The Company has an active design and new product development program
 involving approximately 60 of its employees on a full-time basis.  These
 individuals perform a variety of functions, including product development,
 product management, design layout, art production and catalogue production.
 The Company looks to create designs which have a level of complexity and style
 which is compelling to consumers and difficult for competitors to replicate.
 The design


                                       37


<PAGE>


 process often begins more than a year in advance of actual commercial
 production and is intended to keep pace with changing consumer preferences in
 fashion and design.  In addition, senior executives and members of the
 Company's product development and design staffs regularly meet with customers
 and attend trade shows and related events to ascertain market and design
 trends.

      Each year, the Company introduces new products as well as new designs and
 themes for existing products.  New products are introduced not only in its
 existing lines but also as entirely new product concepts for the party event.
 New products must meet the Company's quality and pricing criteria and be able
 to be distributed through the Company's existing marketing and distribution
 system.

      State-of-the-art printing, forming, folding and packaging equipment
 support the Company's manufacturing operations.  Company-owned facilities in
 Kentucky, New York, Rhode Island and California produce paper and plastic
 plates, napkins, cups and other party and novelty items.  This vertically
 integrated manufacturing capability for many of its key products allows the
 Company the opportunity to better control costs and improve product quality,
 manage inventory investment and provide efficiency in order fulfillment.

      Over the past five years, the Company has purchased or leased new plant
 and equipment having an aggregate value of approximately $29 million to expand
 the manufacturing capabilities of the Company.  As a result, approximately 50%
 of the Company's sales in 1995 were of items manufactured by the Company.  The
 Company generally uses its manufacturing equipment on the basis of at least
 two shifts per day in order to lower its production costs per item.  In
 addition, the Company manufactures products for third parties, the volume of
 which can be adjusted by the Company over a relatively short period of time
 and helps the Company maintain a satisfactory level of equipment utilization.

      The Company sources the remainder of its products from contract
 manufacturers, the majority of whom are located in China and elsewhere in the
 Far East and with whom the Company has long-standing relationships.  The two
 largest such suppliers have exclusive supply arrangements with the Company and
 represent relationships which have been in place for more than ten years.  The
 Company believes that the quality of craftsmanship and the ability to satisfy
 the Company's pricing criteria provides a significant competitive advantage.
 The Company's business, however, is not dependent upon any single source of
 supply for products manufactured for the Company by third parties.


 SALES AND MARKETING

      The Company's practice of including party goods retailers in all facets
 of the Company's product development is a key element of the Company's sales
 and marketing efforts.  The Company targets important consumer preferences by
 integrating its own market research with the input of party goods retailers in
 the creation of its designs and products.  The sales organization assists
 customers in the actual set-up and lay out of displays of the Company's
 products.  From time to time, the Company also provides customers with
 promotional displays.

      The principal sales and marketing tool of the Company is its three
 separate annual catalogues, two for seasonal products and one for everyday
 products.  In 1995, the Company spent $1.1 million on the production of its
 sales catalogues.

      The Company's domestic sales force is comprised of 54 seasoned sales
 professionals who have, on average, been affiliated with the Company for over
 5 years.  International customers are serviced by experienced individuals who
 are generally employees of the affiliated company.  This experience provides
 the Company with individuals who possess thorough knowledge of the industry
 and the ability to maximize the positioning of the Company's broad product
 line with respect to the merchandising needs of the retailers.


                                       38


<PAGE>


 DISTRIBUTION AND SYSTEMS

      The Company ships its products from distribution warehouses which employ
 computer assisted systems.  Everyday products are shipped either from
 California or New York in order to achieve the most economical freight costs
 while providing fast delivery of goods to the party goods retailer.  In order
 to control inventory investment, seasonal products are shipped out of a
 central warehouse located in New York.  Products for foreign markets are
 shipped from the Company's distribution warehouses in Canada, Mexico, England
 and Australia.

      Many of the Company's sales orders are generated electronically through
 hand held units with which the sales force as well as many customers are
 equipped.  Specifically, orders are entered into the hand held units and then
 transmitted over telephone lines to the Company's mainframe computer where
 they are processed for shipment.  This electronic order entry expedites the
 order processing which in turn improves the Company's ability to fill customer
 merchandise needs accurately and quickly.

    COMPETITION

      The Company competes on the basis of diversity and quality of its product
 designs, breadth of product line, product availability, price, reputation and
 customer service.  The Company has many competitors with respect to one or
 more of its products, including smaller independent specialty manufacturers
 and other companies, some of which have financial resources which are greater
 than those of the Company.  Certain of these competitors control licenses for
 widely recognized images, such as cartoon or motion picture characters, which
 could provide them from time to time with a competitive advantage.  The
 Company believes, however, that there are few competitors which manufacture
 and distribute products with the complexity of design and breadth of product
 offerings that the Company does.  In addition, the Company knows of no
 competitor who utilizes design styles across product categories to provide
 consumers with coordinated products in the variety that the Company offers.
 Furthermore, the Company believes that its state-of-the-art design and
 manufacturing processes create an efficiency in manufacturing that few of its
 competitors achieve in the production of numerous coordinated products in
 multiple design types.

    CUSTOMERS

      The Company's customers are principally party goods superstores, large
 discount chains, mass merchandisers and independent card and party retailers.
 Among this group, the Company's primary customers are party goods superstores.
 Based on information provided to the Company by party goods superstores or
 gathered by its sales force, the Company supplies on average between 20% and
 40% of the merchandise generally stocked in such stores.

      During 1995 and the first six months of 1996, sales by the Company to its
 largest customer, Party City Corporation, exceeded 10% of the Company's
 combined net sales for such periods.

 PATENTS, TRADEMARKS, COPYRIGHTS, LICENSES

      The Company owns copyrights on the designs created by the Company and
 used on its products.  The Company owns trademarks in the words and designs
 used on or in connection with its products.  It is the practice of the Company
 to register its copyrights with the United States Copyright Office to the
 extent it deems reasonable.  The Company does not believe that the loss of
 copyrights or trademarks with respect to any particular product or products
 would have a material adverse effect on the business of the Company.

      The Company does not depend on licenses to any material degree in its
 business and, therefore, does not incur any material licensing expenses.  In
 1995, sales of licensed products were $8.1 million or 4.9% of 1995 total net
 sales.


                                  39

<PAGE>


 EMPLOYEES

      As of August 1, 1996, the Company had approximately 1,100 employees, none
 of whom is represented by a labor union.  The Company considers its
 relationship with its employees to be good.

 FACILITIES

      The Company maintains its corporate headquarters in Elmsford, New York
 and conducts its principal design, manufacturing and distribution operations
 at the following facilities:


<TABLE>
<CAPTION>
                                                                                    OWNED OR
                                                                                   LEASED (WITH
  LOCATION                   PRINCIPAL ACTIVITY                SQUARE FEET         EXPIRATION DATE)
 <S>                         <C>                               <C>                 <C>

 Elmsford, New York(1)       Executive Offices; design and     45,000 square feet   Leased (expiration date:
                             art production of paper party                          February 28, 2001)
                             products and decorations

 Harriman, New York          Manufacture of paper napkins      75,000 square feet   Leased (expiration date:
                             and cups                                               March 31, 1999)

 Providence, Rhode Island    Manufacture and distribution      51,000 square feet   Leased (expiration date:
                             of plastic plates, cups and bowls                      June 30, 2008)

 Louisville, Kentucky        Manufacture and distribution     183,000 square feet   Leased (expiration date:
                             of paper plates                                        March 31, 1997)

 Anaheim, California         Manufacture of novelty items      25,000 square feet   Leased (expiration date:
                                                                                    February 28, 1999)

 Temecula, California(2)     Distribution of paper party      212,000 square feet   Leased (expiration date:
                             products and decorations                               February 28, 2000)

 Goshen, New York            Distribution of paper party      130,000 square feet   Leased (expiration date:
                             products and decorations                               December 31, 1998)

 Chester, New York(3)        Distribution of paper party       87,000 square feet   Owned
                             products and decorations

 Montreal, Canada(4)         Distribution of paper party      124,000 square feet   Owned
                             products and decorations

 Milton Keynes, England      Distribution of paper party       30,000 square feet   Leased (expiration date:
                             products and decorations                               March 31, 2016)
                             throughout United Kingdom
                             and Europe


                                       40


<PAGE>


 Melbourne, Australia        Distribution of party             10,000 square feet   Owned
                             products and decorations in
                             Australia and Asia
</TABLE>

 (1)  Property leased by the Company from a limited liability company which is
 79%-owned by a trust established for the benefit of John A. Svenningsen's
 children, 20%-owned by a trust established for the benefit of Mr.
 Svenningsen's sister's children and 1%-owned by a corporation owned by Mr.
 Svenningsen.  See "Certain Related Transactions."

 (2)  Property leased by the Company from John A. Svenningsen.  See "Certain
 Related Transactions."

 (3)  Property subject to a ten-year mortgage made by the Company securing a
 loan in the original principal amount of $5,925,000 bearing interest at a rate
 of 8.51%.  Such mortgage commenced on September 14, 1994.

 (4)  Property subject to a mortgage made by the Company securing a loan in the
 original principal amount of $2,844,000 (Canadian).  Such mortgage bears an
 interest rate at the lower of Hong Kong Bank of Canada's Cost of Funds plus
 1.6% or Canadian Prime plus 0.5%.

      The Company believes that its properties have been adequately maintained,
 are in generally good condition and are suitable for the Company's business as
 presently conducted.  The Company believes its existing facilities provide
 sufficient production capacity for its present needs and for its anticipated
 needs in the foreseeable future.  All properties generally are used on a basis
 of two shifts per day.  The Company also believes that upon the expiration of
 its current leases, it either will be able to secure renewal terms or enter
 into leases for alternative locations at market terms.

 LEGAL PROCEEDINGS

    Neither the Company nor any of its subsidiaries is a party to any material
 pending legal proceedings.


                                      41


<PAGE>


                           MANAGEMENT OF THE COMPANY

 DIRECTORS AND EXECUTIVE OFFICERS

      The directors and executive officers of the Company are set forth below.
 Each such person holds an identical position with the Company's principal
 operating subsidiary, Amscan Inc.:


      NAME                 AGE                    POSITION

 John A. Svenningsen        65         Chairman of the Board of Directors
                                       and Chief Executive Officer

 Gerald C. Rittenberg       44         President

 William S. Wilkey          40         Senior Vice President - Sales

 James M. Harrison          44         Chief Financial Officer

     John A. Svenningsen is the Chairman of the Board of Directors and
 Chief Executive Officer of Amscan Inc.  He has served as Chief Executive
 Officer of Amscan Inc. since 1958 and served as President from 1958 to
 April 1996.

     Gerald C. Rittenberg has served as the President of Amscan Inc. since
 April 1996.  From 1991 to April 1996, he was Executive Vice President -
 Product Development of Amscan Inc. and from 1990 to 1991 he was Vice
 President - Product Development of Amscan Inc.  From 1988 to 1989, Mr.
 Rittenberg was Senior Vice President of Different Looks, a division of
 Berwick Industries which manufactures and distributes gift wrap and related
 products.  Prior thereto, Mr. Rittenberg was the Director of Operations for
 the packaging division of Philip Morris Companies Inc.

    William S. Wilkey has served as the Senior Vice President - Sales of
 Amscan Inc. since 1992 and as Vice President - Marketing and Field Sales from
 1990 to 1992.  From 1988 to 1990, Mr. Wilkey was employed by Paper Art
 (currently called Creative Expressions Group), where he served as National
 Sales Manager.

    James M. Harrison has served as the Chief Financial Officer of Amscan Inc.
 since August 1996. From 1993 to 1995, Mr. Harrison was the Executive Vice
 President and Chief Operating Officer, Secretary and Treasurer and a member
 of the Board of Directors of The C.R. Gibson Company, a manufacturer and
 distributor of paper gift products.  From 1988 to 1993, Mr. Harrison was the
 Chief Financial Officer of The C.R. Gibson Company.

    [Five year business history to be included for all directors, once elected,
 or persons identified as persons to become directors.  Identification of all
 committees of the Board on which such directors serve.]

 COMMITTEES OF THE BOARD OF DIRECTORS

     The Company has established a Compensation Committee, an Audit Committee
 and a Stock Option Committee.  The Compensation Committee is composed of at
 least two directors, at least a  majority of whom may not be officers or
 employees of the Company.  It approves and recommends to the Board of
 Directors the compensation arrangements for key management personnel of the
 Company and its subsidiaries and is responsible for making recommendations to
 the Board of Directors regarding the adoption of compensation plans for the
 benefit of directors, officers and other key employees of the Company and its
 subsidiaries.  Upon completion of the Offering, it is anticipated that the
 Compensation Committee will initially be composed of Messrs. __________ and
 _____________.


                                      42


<PAGE>


     The Audit Committee is composed of at least two directors who are not
 officers or employees of the Company and is responsible for recommending to
 the Board of Directors the selection of independent auditors, consulting with
 the auditors on the plan of audit, reviewing with the auditors the proposed
 audited financial statements of the Company and reviewing and consulting on
 the adequacy of the Company's internal controls.  Upon consummation of the
 Offering, it is anticipated that the Audit Committee will initially be
 composed of Messrs. _________________ and _____________________.

     The Stock Option Committee is responsible for administering the Company's
 1996 Stock Option Plan for Key Employees (the "Stock Option Plan") as more
 fully described under "- Stock Option Plan - Description of Plan."  Upon
 consummation of the Offering, it is anticipated that the Stock Option
 Committee will initially be composed of Messrs. ________________ and
 ________________.

 EXECUTIVE COMPENSATION

      The following table sets forth information concerning the compensation
 earned for the year ended December 31, 1995 for the Chief Executive Officer
 and each of the other executive officers of the Company as of December 31,
 1995, whose aggregate salary and bonus exceeded $100,000.  The amounts shown
 include compensation for services in all capacities that were provided to the
 Company or its subsidiaries.  The amounts set forth in the table include
 payments under arrangements which will terminate prior to the Offering.  Mr.
 Harrison is not listed, since his employment agreement commenced August 1,
 1996.  In addition, the executive officers of the Company will participate
 in the ESOP and the special one-time contribution to the ESOP.  See
 "Management's Discussion and Analysis of Financial Condition and Results
 of Operations - Financial Impact of Organization of the Company -
 Establishment of an Employee Stock Ownership Plan."


                                       43


<PAGE>


                           SUMMARY COMPENSATION TABLE

                                                                    ALL OTHER
                                      ANNUAL COMPENSATION         Compensation
 NAME AND PRINCIPAL POSITION     YEAR   SALARY ($)   BONUS ($)      ($)(1)
 ---------------------------     ----   ----------   ---------    ------------

 John A. Svenningsen             1995   289,399    10,000,000(2)    10,614
  Chief Executive Officer

 Gerald C. Rittenberg            1995   200,269     1,682,000(3)     4,317
  Executive Vice President

 William S. Wilkey               1995   172,500       757,000(4)     4,317
  Senior Vice President - Sales

 (1)  Represents contributions by the Company in respect of the named officer
  under the Profit Sharing and Savings Plan maintained by the Company's
  principal subsidiary, Amscan Inc., as well as insurance premiums paid by the
  Company with respect to term life insurance for the benefit of the named
  executive officer.

 (2)  Prior to the Offering, certain entities which are now subsidiaries of the
  Company elected to be taxed as Subchapter S corporations under the Internal
  Revenue Code.  This amount represents a distribution to Mr. Svenningsen to
  enable him to pay personal income taxes on the earnings of those entities and
  amounts lent back to the Company as subordinated indebtedness.

 (3)  Represents bonuses paid to Mr. Rittenberg pursuant to his prior
  employment agreement with Amscan Inc. which was terminated immediately prior
  to the Offering.  See "- Employment Agreements."

 (4)  Represents bonuses paid to Mr. Wilkey pursuant to an employment agreement
  with Amscan Inc. which will expire on December 31, 1996.

      Employment Agreements

      Set forth below are descriptions of the Company's employment agreements
 with John A. Svenningsen, Gerald C. Rittenberg, William S. Wilkey and James M.
 Harrison.

      John A. Svenningsen.  In conjunction with the Offering, Mr. Svenningsen
 has entered into an employment agreement with the Company for a term of three
 years commencing upon consummation of the Offering.  Pursuant to the terms of
 this Agreement, Mr. Svenningsen will serve as Chief Executive Officer and
 Chairman of the Board of Directors of the Company.  The agreement provides
 for a base annual salary of $300,000, which will be increased by 5% each
 successive year during the term of the agreement.  The Company may terminate
 Mr. Svenningsen's employment upon Mr. Svenningsen's death or for "cause." 
 Upon termination of employment, Mr. Svenningsen may not, for a period of
 three years, be employed by or associated in any manner with any other
 business which is competitive with the Company.

      Gerald C. Rittenberg.  Mr. Rittenberg has entered into a new employment
 agreement with the Company in connection with the Offering, for a term of
 three years commencing upon consummation of the Offering.  Under the terms
 of this agreement Mr. Rittenberg is employed as President of the Company at
 a base annual salary of $220,000.  Mr.


                                      44


<PAGE>


 Rittenberg's salary shall be increased by 5% each successive year during the
 term of the agreement.  This agreement may be terminated by the Company upon
 the death of Mr. Rittenberg or for "cause."  The agreement also provides that
  upon termination of employment, Mr. Rittenberg may not be employed by or be
 associated in any manner with any other business which is competitive with the
 Company for a period of three years.

       This agreement was made in conjunction with an agreement among Amscan
 Inc., Mr. Svenningsen and Mr. Rittenberg whereby Mr. Rittenberg agreed to
 terminate his prior employment agreement which provided for Mr. Rittenberg to
 receive an amount equal to 10% of the aggregate net profits (as defined) and,
 in the event of an initial public offering by the Company, a number of shares
 of Common Stock equal to 5% of the stock then outstanding.  Pursuant to the
 new agreement, Mr. Rittenberg will receive an amount equal to 5% of the net
 proceeds of the Offering as well as Common Stock in an amount equal to 3% of
 the Common Stock to be issued and outstanding after the Offering (assuming the
 Underwriters' over-allotment option is not exercised).  The Company has
 granted Mr. Rittenberg certain rights to require the Company to register the
 offer and sale of Mr. Rittenberg's Common Stock under the Securities Act.  See
 "Shares Eligible for Future Sale."  It is estimated that Mr. Rittenberg's
 salary and bonus for 1996 under his prior employment agreement will be
 $211,000 and $2,800,000, respectively.

        William S. Wilkey.  Mr. Wilkey has entered into an employment agreement
 dated October 3, 1996, which will commence on January 1, 1997.  Under the
 terms of this agreement Mr. Wilkey will be employed as Senior Vice President
 - Sales and Marketing of the Company for a period of five years.  Mr. Wilkey
 will receive an initial base salary of $200,000 for 1997, which will be
 increased by 5% each successive year during the term of the agreement.  In
 addition, Mr. Wilkey is entitled to receive an annual bonus which will be
 determined by a formula which takes into account the amount by which sales
 and profits are increased on a year to year basis.  Mr. Wilkey also will
 receive in conjunction with the Offering an initial grant of stock options
 in respect of 100,000 shares of Common Stock under the Stock Option Plan. 
 See "- Stock Option Plan."  Mr. Wilkey's agreement also provides that upon
 termination of employment he may not for a period of three years be employed
 by or associated in any manner with any business which is competitive with
 the Company.  This agreement may be terminated by the Company upon the death
 or permanent disability of Mr. Wilkey or for "cause."  Mr. Wilkey's current
 agreement, which expires on December 31, 1996, provides that in addition to
 a base salary, he is entitled to receive an amount equal to 5% of the
 aggregate net profits (as defined).  It is estimated that Mr. Wilkey's
 salary and bonus for 1996 under the agreement which will expire December
 31, 1996 will be $181,000 and $1,400,000, respectively.

        James M. Harrison.  Mr. Harrison has entered into an agreement with
 Amscan Inc. whereby he is employed as the Chief Financial Officer of Amscan
 Inc.  The agreement, which commenced August 1, 1996, provides for a base
 salary of $150,000 and a guaranteed bonus for the first year of $50,000. 
 The agreement has a term of one year to be automatically renewed for
 successive one year periods in the absence of the termination of the
 agreement by either of the parties thereto in accordance with its terms. 
 The agreement, which may be terminated by Amscan Inc. at any time upon
 the payment of one year's salary, provides for termination without any
 additional compensation upon the death or permanent disability of Mr.
 Harrison or for "cause."  Under the terms of the agreement, upon termination
 of employment, Mr. Harrison may not, for a period of one year, be employed
 by or associated in any manner with any business which is competitive with
 Amscan Inc.  Prior to consummation of the Offering, Mr. Harrison will be
 granted an option to purchase 50,000 shares of Common Stock under the Stock
 Option Plan.  See "- Stock Option Plan."

    Compensation of Directors

      Employee directors receive no additional compensation for serving on the
 Board of Directors or its committees.  [Insert description of compensation
 arrangements for directors who are not employees.]  All directors are
 reimbursed for expenses incurred in attending Board of Directors and committee
 meetings.


                                       45


<PAGE>


    Stock Option Plan

         Description of Plan

      The Stock Option Plan is administered by the Stock Option Committee (the
 "Stock Option Committee") of the Board of Directors of the Company, a
 committee which, following consummation of the Offering, will be composed of
 at least two members appointed by the Board of Directors from among those
 directors who are Non-Employee Directors (as defined).  Prior to consummation
 of the Offering, the Stock Option Committee was composed of a single director,
 John A. Svenningsen.  None of the members of the Stock Option Committee
 receives any additional compensation for the administration of the Stock
 Option Plan.

       The Stock Option Committee has plenary authority in its discretion, but
 subject to the express provisions of the Stock Option Plan, to determine the
 employees to whom, and the time or times at which, stock options are granted,
 as well as the terms and provisions governing each such option.  The Stock
 Option Committee has further plenary authority at its discretion to interpret
 the Stock Option Plan, and to prescribe, amend and rescind rules and
 regulations relating to it.  Additionally, the Stock Option Committee is
 generally responsible for the administration of the Stock Option Plan.  The
  Stock Option Committee's determinations as to the foregoing matters are
 conclusive.

      Two million shares of the authorized but unissued Common Stock have been
 reserved for issuance under the Stock Option Plan.  In lieu of such unissued
 shares, the Company may, in its discretion, transfer to an optionee, upon the
 exercise of options, reacquired shares or shares bought in the market for the
 purposes of the Stock Option Plan, provided that (subject to adjustments upon
 changes in capitalization) the total number of options which may be granted
 and the number of shares which may be sold pursuant to options granted under
 the Stock Option Plan shall not exceed 2,000,000.  If any options granted
 under the Stock Option Plan terminate or expire for any reason without having
 been exercised or vested in full, the Common Stock not delivered under such
 options will be available again for purposes of the Stock Option Plan.  Based
 on the initial public offering price set forth on the cover page of this
 Prospectus, the fair market value of 2,000,000 shares of Common Stock was
 $________.  No stock options may be granted under the Stock Option Plan after
 _________ __, 2006.

          Under the Stock Option Plan, stock options may be granted only to
 regular, salaried employees (including officers and directors) of the Company
 or its subsidiaries whom the Stock Option Committee considers key employees.
 In determining the employees to whom such options are to be granted, as well
 as their terms and conditions, the Stock Option Committee takes into account
 the duties of the respective employees, their present and potential
 contributions to the success of the Company, and such other factors as the
 Stock Option Committee deems relevant in connection with accomplishing the
 purpose of the Stock Option Plan.  An existing optionee may be granted and
 hold an additional option or options if the Stock Option Committee shall so
 determine.  All of the foregoing determinations are within the discretion of
 the Stock Option Committee.

         Under the Stock Option Plan, both incentive stock options and non-
 qualified options may be granted to employees of the Company.  The Stock
 Option Plan requires that the purchase price of the Common Stock covered by
 stock options granted thereunder be not less than 100% (or pursuant to Section
 422 of the Internal Revenue Code, 110% in the case of an incentive stock
 option granted to a 10% shareholder) of the fair market value of the Common
 Stock on the date of the grant.

      The term of each option is for such period as the Stock Option Committee
 determines but, notwithstanding the foregoing, the term of no option may be
 more than ten years from the date of grant thereof (or 5 years from the date
 of grant of the option in the case of an incentive stock option granted to a
 10% shareholder).

       Unless otherwise determined by the Stock Option Committee, one-quarter
 (25%) of the total number of shares of Common Stock covered by an option
 granted to an employee of the Company or its subsidiaries becomes exercisable


                                       46


<PAGE>


 upon such employee's completion of one year of continuous service with the
 Company or its subsidiary after the grant of the option; thereafter, an
 additional one-quarter (25%) of the total number of shares of Common Stock
 covered by the option becomes exercisable upon such employee's completion of
 two, three and four years of continuous service with the Company or its
 subsidiaries, respectively.  Once an option or part thereof becomes
 exercisable, it will remain exercisable until expiration of the option, unless
 otherwise specified by the Stock Option Committee.  An option may be exercised
 during the lifetime of an optionee only by such optionee, and an option
 granted under the Stock Option Plan is not transferable other than by will or
 pursuant to the laws of descent and distribution or pursuant to a qualified
 domestic relations order.  No option may be exercised at any time except by an
 optionee who is then a regular employee of the Company, except as provided in
 the Stock Option Plan.  The holder of an option has none of the rights of a
 stockholder with respect to the shares subject to option until such shares are
 registered upon the exercise of the option on the transfer books of the
 Company in the name of the holder.

       Unless otherwise provided in an option agreement, a holder of an option
 may purchase all, or from time to time any part of, the shares which the
 optionee has become entitled to purchase.  An option may not, however, be
 exercised as to fewer than 50 shares, or the remaining shares covered by the
 option if fewer than 50, at any one time.  The purchase price of the shares as
 to which an option is exercised must be paid in full at the time of exercise
 at the election of the holder of an option (a) in cash or currency of the
 United States of America, (b) by tendering to the Company shares of the
 Company's Common Stock then owned by the holder, having a fair market value
 equal to the cash exercise price applicable to the purchase price of the
 shares as to which the option is being exercised or (c) partly in cash and
 partly in shares of the Company's Common Stock valued at fair market value.
 Fractional shares of Common Stock will not be issued.  Notwithstanding the
 foregoing, the Stock Option Committee has the right to modify, amend or cancel
 the right to pay the option price other than in full in cash by giving prior
 notice to each holder of an option.  Neither the Company, any company with
 which it is affiliated, nor any of its subsidiaries may directly or indirectly
 lend money to any person for the purpose of assisting said person to acquire
 or carry shares of Common Stock issued by the exercise of options.

      Any outstanding option granted under the Stock Option Plan becomes fully
 and immediately exercisable upon the occurrence of a tender offer or exchange
 offer made by any "person" within the meaning of Section 14(d) of the
 Securities Exchange Act of 1934 or a "change in control" (as such term is
 defined in the Stock Option Plan); provided, however, that if in the opinion
 of counsel to the Company the immediate exercisability of an option, when
 taken into consideration with all other "parachute payments," as defined in
 Section 280G(b) of the Internal Revenue Code, would result in "excess
 parachute payments," as defined in such Section, an option will not become
 immediately exercisable, except as and to the extent the Stock Option
 Committee in its discretion otherwise determines.  The Stock Option Committee
 may provide for the acceleration of vesting of options under such other
 circumstances as the Stock Option Committee may determine in its sole
 discretion.  The Stock Option Committee may adopt such procedures as to notice
 and exercise as may be necessary to effectuate the acceleration of the
 exercisability of options as described above.

        If an optionee's employment is terminated (other than by retirement,
 disability or death), options held by the optionee are, subject to certain
 conditions contained in the Stock Option Plan, exercisable (to the extent that
 the optionee would be entitled to do so at the termination of his employment)
 for 30 days after such termination (or for such other period as may be
 specified by the Committee), but not later than the expiration of the term of
 the option.  Notwithstanding the foregoing, in the event an optionee is
 discharged for cause (as such term is defined in the Stock Option Plan), the
 unexercised portion of an option terminates immediately, except as otherwise
 provided by the Committee.  If the optionee has exercised all or part of an
 option within 15 days of notice of discharge for cause and the Company has not
 yet delivered Common Stock pursuant to such exercise, such exercise will be
 deemed invalid and any purchase price tendered by the optionee for Common
 Stock will be refused or, if previously paid, will be returned to the
 optionee.

      If an employee to whom an option has been granted under the Stock Option
 Plan retires from the Company or its subsidiaries at normal retirement date
 pursuant to any pension plan provided by the Company or its subsidiaries, or
 retires earlier than the employee's normal retirement date with the prior
 consent of the Company, such option may be fully exercised without regard to
 the period of continuous employment after the option was granted, at any time
 within 90 days


                                       47


<PAGE>


 after such retirement (or for such other period as may be specified by the
 Committee), but in no event after the expiration of the term of the option.

      If the employment of anyone to whom an option has been granted under the
 Stock Option Plan terminates by reason of that employee's disability (within
 the meaning of Section 22(e)(3) of the Internal Revenue Code) and while such
 employee is entitled to exercise such option as herein provided, such employee
 shall have the right to exercise such option at any time within 90 days after
 the date of such termination (or for such other period as may be specified by
 the Committee) but in no event after the expiration of the term of the option.

      If an employee to whom an option has been granted under the Stock Option
 Plan dies while he is employed by the Company or its subsidiaries, or during
 either the 90-day period following normal retirement or the 90-day period
 following disability retirement, such option may be exercised to the extent
 the optionee was entitled to do so at the date of death, by his executor or
 administrator or other person at the time entitled by law to the employee's
 rights under the option, at any time within such period (not exceeding one
 year after death or for such other period as may be specified by the
 Committee) as is prescribed in the option agreement, but in no event after the
 expiration of the term of the option.

        In the event of any change in the outstanding shares of Common Stock
 through merger, consolidation, reorganization, recapitalization, stock
 dividend, stock split, split-off, spin-off, combination or exchange of shares,
 or other like change in the capital structure of the Company, an adjustment
 shall be made to each outstanding option such that each such option shall
 thereafter be exercisable in respect of the shares of Common Stock subject to
 such option had such option been exercised in full immediately prior to such
 change.  The Stock Option Committee shall also, in the event of such change,
 make any further appropriate adjustments to the maximum number of shares of
 Common Stock which may be acquired under the Plan pursuant to the exercise of
 Options and the number of shares of Common Stock and price per share subject
 to outstanding options as shall be equitable to prevent dilution or
 enlargement of rights under such options.

       In connection with any stock option, the Stock Option Committee may, in
 its discretion, permit an employee to satisfy any withholding tax obligation
 which may arise in connection with an option by electing to have the Company
 withhold Common Stock having a fair market value (calculated as of the date
 the amount of withholding tax is determined) equal to the amount of the
 withholding tax.

       Stock options are not affected by changes of duties or position so long
 as the optionee continues to be an employee of the Company or one of its
 subsidiaries.  Nothing in the Stock Option Plan or in any option agreement
 confers upon any employee any right to continue in the employ of the Company
 or one of its subsidiaries or interferes in any way with any right the Company
 or its subsidiaries may have to terminate his employment at any time.

       The Stock Option Plan provides that the Board of Directors may amend or
 terminate the Stock Option Plan in any respect; provided, however, that except
 with respect to adjustments upon changes in capitalization, without further
 approval of the holders of Common Stock, the Board of Directors may not
 increase the maximum number of shares for which stock options may be granted
 under the Stock Option Plan, change the manner of determining the minimum
 option prices, extend the period during which an option may be granted or an
 option may be exercised, or amend the provisions of the Stock Option Plan as
 to the class of employees eligible to receive options.  No termination,
 modification or amendment of the Stock Option Plan may, without the consent of
 the optionee, adversely affect the rights of such optionee.

         Pursuant to the Stock Option Plan, options have been granted to Mr.
 Wilkey and Mr. Harrison for 100,000 and 50,000 shares of Common Stock,
 respectively.  Such options have an exercise price per share equal to the
 public offering price set forth on the cover page of this Prospectus and a
 term of 10 years from the date of grant.  Options to purchase an additional
 250,000 shares of Common Stock have been granted to employees of the Company
 or its subsidiaries who are not executive officers of the Company.  Such
 additional options also have an exercise price per


                                       48


<PAGE>


 share equal to the public offering price set forth on the cover page of this
 Prospectus and a term of 10 years from the date of grant.  (Such options will
 in no event become exercisable until after consummation of the Offering.)  To
 the extent permitted under the Internal Revenue Code, such options are
 incentive stock options, and the balance are non-qualified stock options.  No
 other options have been granted pursuant to the Stock Option Plan.

            Federal Tax Consequences of Plan

       Counsel for the Company has advised that the federal income tax
 consequences of stock options granted under the Stock Option Plan are as
 follows:

                Incentive Stock Options

       Neither the grant nor exercise of an incentive stock option will
 generally have any federal income tax consequences for an optionee.  The
 amount by which the fair market value of the shares acquired upon the exercise
 of any incentive stock option exceeds the option price as of the date of
 exercise, however, is an item of "tax preference" for purposes of computing
 the alternative minimum tax on individuals.

          If an optionee has held the shares acquired on the exercise of an
 incentive stock option for at least two years from the date of the grant of
 the option and at least one year from the date of exercise, the optionee will
 recognize taxable long-term capital gain or loss upon a subsequent disposition
 of the shares.  In such circumstances, no deduction would be allowed to the
 Company for federal income tax purposes in connection with the grant or
 exercise of the option or the transfer of shares acquired upon such exercise.

         If, however, the employee disposes of his shares within the holding
 periods described above, which would include the use of such shares to
 exercise a second stock option, (i) the employee will recognize ordinary
 income in an amount equal to the difference between the fair market value of
 such shares on the date of exercise (or such later time as the shares become
 nontransferable or not subject to a substantial risk of forfeiture) and the
 option price, provided that, if the disposition is a sale or exchange with
 respect to which a loss (if sustained) would be recognized by the employee and
 the amount realized from such sale or exchange is less than the fair market
 value on the exercise date, then the ordinary income will be limited to the
 excess of the amount realized upon the sale or exchange of the shares over the
 option price; (ii) the Company will be entitled to a deduction for such year
 in the amount of the ordinary income so recognized; (iii) the employee will
 recognize capital gain or loss, short-term or long-term, as the case may be,
 in an amount equal to the difference between the amount realized upon such
 sale or exchange of the shares and the sum of the option price plus the amount
 of ordinary income, if any, recognized upon such disposition.  Any such
 capital gain or loss will be long-term gain or loss if the shares with respect
 to which such gain or loss is recognized have been held for more than one
 year.

              Non-Qualified Stock Options

       The grant of a non-qualified stock option would have no federal income
 tax consequences to the Company or to the employee.  An optionee would
 recognize taxable ordinary income at the time of exercise of the option (or at
 such later time as the shares become nontransferable or not subject to a
 substantial risk of forfeiture) in an amount equal to the excess of the fair
 market value of the shares acquired at the time of exercise (or such later
 time) over the option price, and the Company would be entitled to a deduction
 in such amount, provided that such compensation is reasonable and the Company
 withholds any applicable federal income tax.  The optionee may be required
 upon the exercise of a non-qualified option to deposit with the Company an
 amount equal to the federal income tax required to be withheld.
 Alternatively, the Company may elect to withhold a number of shares otherwise
  transferable upon exercise of the option having a fair market value equal to
 the amount required to be withheld.  Any amounts so deposited will be remitted
 by the Company to the Internal Revenue Service.


                                       49


<PAGE>


        The holder of shares acquired upon exercise of a non-qualified option
 will upon a subsequent disposition of such shares generally recognize a short-
 term or long-term capital gain or loss, depending upon the holding period of
 the shares, equal to the difference between the amount realized on the sale
 and the basis in such shares (the sum of the option price and the amount taxed
 as ordinary income at the time of exercise).

              All Options

       A number of special rules apply to the use of previously acquired stock
 to exercise incentive or non-qualified stock options or to satisfy any
 attendant federal income tax withholding obligation.

       It should be noted that, under the Internal Revenue Code, to the extent
 that option exercise is accelerated on account of a change in control of the
 Company, the value of the acceleration of vesting would be treated as a
 "parachute payment," which may subject the employee to an excise tax and be
 nondeductible by the employer.  Such consequences would only follow, however,
 if the total "parachute payments" (including the value of the acceleration)
 were of sufficient magnitude to constitute "excess parachute payments" under
 the Internal Revenue Code.  Furthermore, amounts constituting "reasonable
 compensation" are not subject to the rules relating to "excess parachute
 payments," and the Committee Report to the Tax Reform Act of 1984 indicates
 that the benefit of acceleration of exercise of stock options issued as part
 of a normal compensation package granted more than one year before the change
 in control presumptively constitutes reasonable compensation.

                              PRINCIPAL STOCKHOLDERS

      The following table sets forth information regarding the beneficial
 ownership of Common Stock as of __________, 1996 by (i) each director and
 named executive officer and (ii) all directors and executive officers as a
 group.  Unless otherwise indicated, each person or entity has sole voting
 power and investment power with respect to the shares attributed to such
 person or entity.  No person other than Mr. Svenningsen owns more than 5% of
 the outstanding shares of Common Stock.

                           Shares Beneficially Owned     Percent of
 Name                            Owned                    Class(1)
 John A. Svenningsen
 Gerald C. Rittenberg             (2)
 William S. Wilkey                 0                         -
 [director]
 [director]
 All directors and executive
 officers as a group

 (1)  The percentages are calculated on the basis of the number of shares of
 Common Stock issued in the Organization and the shares offered hereby
 (assuming no exercise of the Underwriters' over-allotment option).  Prior to
 consummation of the Offering, the percentage of Common Stock owned by Mr.
 Svenningsen, Mr. Rittenberg and all directors and executive officers as a
 group were __%, __% and __%, respectively.

 (2)  Mr. Svenningsen and Mr. Rittenberg have entered into an agreement
 pursuant to which Mr. Svenningsen has agreed to lend Mr. Rittenberg up to $4
 million to enable Mr. Rittenberg to pay taxes on the shares of Common Stock
 received by Mr. Rittenberg in the Organization.  Such loan, if made, would
 have a term of 30 months and bear interest at the LIBOR rate plus 0.5%.  Mr.
 Rittenberg would have the right to pay all or any portion of the loan by
 delivering shares of Common Stock to Mr. Svenningsen based on the fair market
 value of the Common Stock on the date of repayment.  If Mr. Rittenberg were to
 borrow the money from Mr. Svenningsen and repay it by delivering shares of
 Common Stock, the


                                       50


<PAGE>


 number of shares of Common Stock beneficially owned by Mr. Rittenberg would be
 reduced and the number owned by Mr. Svenningsen would be correspondingly
 increased.  Mr. Svenningsen and Mr. Rittenberg have also entered into an
 agreement pursuant to which Mr. Rittenberg would be entitled to receive 5% of
 the net proceeds from any sale of Common Stock by Mr. Svenningsen, his wife,
 his children or his estate, which occurs at any time within the six-year
 period commencing upon the consummation of the Offering.


                          CERTAIN RELATED TRANSACTIONS

      The Company leases certain of its facilities from Mr. Svenningsen or from
 entities that Mr. Svenningsen either owns directly or in which he has a direct
 or indirect beneficial interest.  The Company pays rent and expenses for those
 facilities on terms which it believes are at least as favorable to the Company
 as the terms which would have been available for leases negotiated with
 unaffiliated persons at the inception of each lease.  Mr. Svenningsen has
 indicated that he will recuse himself from any decision of the Board of
 Directors of the Company relating to the terms and conditions of any such
 leases, or any renewals thereof.

      In March, 1996, the Company began leasing approximately 45,000 square
 feet for the Company's administrative headquarters in an office building of
 approximately 90,000 square feet in Elmsford, New York.  The building is owned
 by a limited liability company which is 79%-owned by a trust established for
 the benefit of Mr. Svenningsen's children, 20%-owned by a trust established
 for the benefit of Mr. Svenningsen's sister's children and 1%-owned by a
 corporation owned by Mr. Svenningsen.  Rent expense relating to this lease was
 $251,000 for the period ended June 30, 1996.  This lease, as amended, provides
 for annual rent of $1,003,000 and has a term which expires on February 28,
 2000.  In addition, the Company has options to renew for three five-year
 periods at market rental.  Prior to this, the Company's headquarters had been
 in a facility owned by Mr. Svenningsen.  Rent expense related to that facility
 was $411,000, $432,000, $453,000 and $196,000 for the years ended December 31,
 1993, 1994, 1995, and the six months ended June 30, 1996, respectively.

      The Company leases a 212,000 square foot warehouse in Temecula,
 California from Mr. Svenningsen.  Rent expense related to this warehouse was
 $439,000, $462,000 $483,000 and $592,000 for the years ended December 31,
 1993, 1994, 1995, and the six months ended June 30, 1996, respectively.  The
 expiration date of this lease, as amended, is February 28, 2000; however, the
 Company has options to renew at market rental for two additional five-year
 periods.

      Upon the closing of the Offering, the Company and Mr. Svenningsen will
 enter into an agreement pursuant to which Mr. Svenningsen may seek
 reimbursement from the Company for any income tax obligation attributable to
 any period prior to the Organization, but only to the extent that such tax is
 attributable to income that was not distributed to Mr. Svenningsen.
 Alternatively, in the event that the status of Amscan Inc. or Am-Source, Inc.
 as a Subchapter S corporation is not respected, the Company may seek
 reimbursement from Mr. Svenningsen, but only to the extent that Mr.
 Svenningsen is entitled to a tax refund attributable to amounts he previously
 included in income in his capacity as a shareholder of such corporations.

      Ya Otta Pinata, a California corporation which is 50% owned by Mr.
 Svenningsen ("Ya Otta"), manufactures pinatas which historically have been
 sold by the Company's sales force with no commissions charged to Ya Otta.  Mr.
 Svenningsen will retain his ownership in Ya Otta and Ya Otta will not be part
 of the Organization.  After the Organization, the Company's sales force will
 continue to sell pinatas manufactured by Ya Otta.  On any sales after the
 Organization, the Company will receive a sales commission in the range of 7%
 to 10%.  For the year ended December 31, 1995, sales by Ya Otta were
 approximately $2.8 million.

      The Company has agreed to indemnify each director pursuant to an
 Indemnification Agreement with such director from and against any and all
 expenses, losses, claims, damages and liabilities incurred by such director
 for or as a result of actions taken or not taken while such director was
 acting in his or her capacity as a director of the Company.


                                      51


<PAGE>


      See also, "Organization of the Company" and "Management of the Company -
 Executive Compensation - Employment Agreements."


                   DESCRIPTION OF THE COMPANY'S CAPITAL STOCK

 GENERAL

      The Company's authorized capital stock consists of 5,000,000 shares of
 Preferred Stock, $0.10 par value, of which no shares are issued and
 outstanding, and 50,000,000 shares of Common Stock, $0.10 par value, of which
 _________ shares will be issued and outstanding upon completion of the
 Offering (or _____ shares if the Underwriters' over-allotment option is
 exercised in full).  The following description of the Preferred Stock and
 Common Stock is qualified in its entirety by reference to the Company's
 Certificate of Incorporation and By-Laws, copies of which have been filed as
 exhibits to the Registration Statement of which this Prospectus is a part.

 PREFERRED STOCK

      Pursuant to the Company's Certificate of Incorporation, the Company's
 Board of Directors may, without further action by the Company's stockholders,
 from time to time issue shares of Preferred Stock and determine the rights,
 preferences and limitations of such stock, and may issue such Preferred Stock
 in series having differing rights, preferences and limitations.  The rights,
 preferences and limitations of any Preferred Stock which might be issued could
 materially reduce the Company's ability to pay dividends on its shares of
 Common Stock, the assets available to common stockholders upon any dissolution
 and liquidation of the Company and the voting power of holders of the Common
 Stock.

      Shares of Preferred Stock or rights to purchase such shares could be
 issued to create voting impediments or otherwise frustrate persons seeking to
 effect a takeover of the Company.  Thus, the potential to issue the Preferred
 Stock could discourage an attempt by a person to acquire control of the
 Company by tender offer or other means and could, therefore, deprive
 stockholders of benefits that could result from such an attempt, such as the
 realization of a premium over the market price of the shares in a tender offer
 or the temporary increase in market price that such an attempt could cause.
 The issuance of shares of voting Preferred Stock to persons friendly to the
 Board of Directors could make it more difficult to remove incumbent management
 and directors from office, even if such removal would be beneficial to
 stockholders generally.

      The Board of Directors believes that the financial flexibility offered by
 authorized but unissued Preferred Stock outweighs any of its potential
 disadvantages.  To the extent it may have anti-takeover effects, the existence
 of the Preferred Stock may encourage persons seeking to acquire the Company to
 negotiate directly with the Board of Directors, enabling the Board of
 Directors to consider the proposed transaction in a non-disruptive atmosphere,
 and to discharge effectively its obligation to act on a proposed transaction
 in a manner that best serves the stockholders' interests.


 COMMON STOCK

      Holders of Common Stock are entitled to one vote per share in the
 election of directors and on all other matters on which stockholders are
 entitled or permitted to vote.  Holders of Common Stock are not entitled to
 vote cumulatively for the election of directors.  Holders of Common Stock have
 no redemption, preference, exchange, conversion, preemptive or other
 subscription rights.  There are no sinking fund provisions relating to the
 Common Stock.  In the event of the liquidation, dissolution or winding up of
 the Company, holders of Common Stock are entitled to share ratably in all


                                       52


<PAGE>


 of the assets of the Company, if any, remaining after satisfaction of the
 debts and liabilities of the Company and the preferential amounts payable to
 the holders of the Company's Preferred Stock, if any.  The outstanding shares
 of Common Stock are, and the shares of Common Stock offered hereby will be,
 upon payment therefor as contemplated herein, validly issued, fully paid and
 nonassessable.

      Holders of Common Stock are entitled to receive dividends when and as
 declared by the Board of Directors of the Company out of funds legally
 available therefor, subject to the rights of the holders of the Company's
 Preferred Stock, if any.  The Company does not anticipate paying cash
 dividends on the Common Stock in the foreseeable future.  As a holding
 company, the Company's ability to declare and pay cash dividends on the Common
 Stock will be substantially dependent on the receipt by the Company of cash
 dividends from its subsidiaries.  The revolving credit agreement to which the
 Company's principal subsidiary is a party prohibits the payment by such
 subsidiary of any cash dividends.


 CERTAIN PROVISIONS OF DELAWARE LAW AND THE COMPANY'S CERTIFICATE OF
 INCORPORATION AND BY-LAWS

      The Company is subject to Section 203 of the Delaware General Corporation
 Law (the "DGCL"), which restricts certain transactions and "business
 combinations" (as defined below) between a Delaware corporation and an
 "interested stockholder" (as defined below).  Subject to certain limitations,
 such section restricts a Delaware corporation from engaging in various
 Business Combination transactions with any Interested Stockholder for a period
 of three years after the date of the transaction in which the person became an
 Interested Stockholder, unless (i) the transaction is approved by the Board of
 Directors prior to the date the Interested Stockholder obtained such status,
 (ii) upon consummation of the transaction which resulted in the stockholder
 becoming an Interested Stockholder, the Interested Stockholder owned at least
 85% of the voting stock of the corporation outstanding at the time the
 transaction commenced (excluding for the purposes of determining the number of
 shares outstanding those shares owned by (a) persons who are directors and
 also officers and (b) employee stock plans in which employee participants do
 not have the right to determine confidentially whether shares held subject to
 the plan will be tendered in a tender or exchange offer), or (iii) on or
 subsequent to such date the Business Combination is approved by the board of
 directors and authorized at an annual or special meeting of stockholders by
 the affirmative vote of at least two-thirds of the outstanding voting stock
 which is not owned by the Interested Stockholder.  A Business Combination
 includes mergers, asset dispositions, stock transfers and other transactions
 resulting in financial benefit to a stockholder.  An Interested Stockholder is
 a person who (a) owns 15 percent or more of a corporation's voting stock, or
 (b) is an affiliate or associate of a corporation, as defined in the statute,
 and owned 15 percent or more of a corporation's voting stock within the
 preceding three years.  Section 203 could prohibit or delay mergers or other
 takeover or change in control attempts with respect to the Company and,
 accordingly, may discourage attempts to acquire the Company.

      The Company's Certificate of Incorporation and By-Laws contain certain
 provisions which may be deemed to have an anti-takeover effect that could
 delay or prevent a tender offer or takeover attempt that a stockholder might
 consider in its best interest, including those attempts that might result in a
 premium over the market price for the shares of Common Stock held by
 stockholders.  These provisions are intended by the Board of Directors to help
 assure fair and equitable treatment of the Company's stockholders if a person
 or group should seek to gain control of the Company in the future.

         Classified Board of Directors.  The Certificate of Incorporation
 provides for the Board of Directors to be divided into three classes of
 directors serving staggered three-year terms at such time as there are three
 or more directors.  As a result, approximately one-third of the Board of
 Directors will be elected each year.  Moreover, under the DGCL, in the case
 of a corporation having a classified board, stockholders may remove a
 director only for cause.  This provision, when coupled with the provision
 of the By-Laws authorizing only the Board of Directors to fill vacant
 directorships, will preclude a stockholder from removing incumbent directors
 without cause and simultaneously gaining control of the Board of Directors
 by filling the vacancies created by such removal with its own nominees, and
 will make more difficult, and therefore may discourage, a proxy contest to
 change control of the Company.


                                      53


<PAGE>


         Special Meetings of Stockholders.  The By-Laws provide that special
 meetings of stockholders of the Company may be called only by the Board of
 Directors, the Chairman of the Board or the Chief Executive Officer.  This
 provision will make it more difficult for stockholders to take actions
 opposed by the Board of Directors.

         Stockholder Action by Written Consent.  The Certificate of
 Incorporation provides that no action required or permitted to be taken at
 any annual or special meeting of the stockholders of the Company may be
 taken without a meeting, and the power of stockholders of the Company to
 consent in writing, without a meeting, to the taking of any action is
 specifically denied.

         Advance Notice Requirement for Stockholder Proposals and Director
 Nominations.  The By-Laws provide that stockholders seeking to bring business
 before an annual meeting of stockholders, or to nominate candidates for
 election as directors at an annual or special meeting of stockholders, must
 provide timely notice thereof, as set forth in the By-Laws, in writing. 
 These notice provisions are in addition to any other notice requirements
 provided by applicable law or regulation.  These provisions may preclude
 some stockholders from bringing matters before the stockholders at an annual
 or special meeting or from making nominations for directors at an annual or
 special meeting.

      The Company's Certificate of Incorporation contains certain provisions
 permitted under the DGCL relating to the liability of directors.  The
 Certificate of Incorporation provides that, to the fullest extent permitted by
 the DGCL, no director of the Company will be liable to the Company or its
 stockholders for monetary damages for breach of fiduciary duty as a director.
 The By-Laws provide that, subject to applicable law, the Company shall (i)
 indemnify each person who is or was involved in any legal proceeding because
 such person is or was a director, officer, employee or agent of the Company
 (or is or was serving at the request of the Company as a director, officer,
 employee or agent of another entity) against all expenses (including
 attorneys' fees), judgments, fines and amounts paid in settlement actually and
 reasonably incurred by him in connection therewith, and (ii) pay the expenses
 incurred in defending such proceeding in advance of its final disposition upon
 receipt of an undertaking by such person to repay such expenses in the event
 it shall be determined that such person is not entitled to indemnification by
 the Company.  In addition, The By-Laws provide that (i) the rights to
 indemnification and payment of expenses so provided are not exclusive of any
 other similar right that any person may have or acquire under any statute or
 otherwise and (ii) the Company may maintain insurance to protect itself or its
 directors, officers, employees or agents against any liability, whether or not
 it would have the power to indemnify such person against such liability
 pursuant to Delaware law.  See also, "Certain Related Transactions."

      In addition to the potential anti-takeover effect, Section 203 and the
 provisions of the Company's Certificate of Incorporation and By-Laws described
 above could have the effect of inhibiting attempts to change the membership of
 the Board of Directors of the Company.  In addition, the limitation of
 liability provisions in the Certificate of Incorporation and the
 indemnification provisions in the Certificate of Incorporation and By-Laws may
 discourage stockholders from bringing a lawsuit against directors for breach
 of their fiduciary duty (including breaches resulting from grossly negligent
 conduct) and may have the effect of reducing the likelihood of derivative
 litigation against directors and officers, even though such an action, if
 successful, might otherwise have benefited the Company and its stockholders.
 Furthermore, a stockholder's investment in the Company may be adversely
 affected to the extent the Company pays the costs of settlement and damage
 awards against directors and officers of the Company pursuant to the
 indemnification provisions in the Company's By-Laws.  The limitation of
 liability provisions in the Certificate of Incorporation will not limit the
 liability of directors under federal securities laws.

 SHARES RESERVED FOR ISSUANCE

      The Company has 2,000,000 shares of Common Stock reserved for issuance
 upon the exercise of options granted or to be granted under the Stock Option
 Plan.


                                       54


<PAGE>


 TRANSFER AGENT

      The transfer agent and registrar for the Common Stock is Chase Mellon
 Shareholder Services.

 LISTING

      Application has been made to have the Common Stock approved for quotation
 on The Nasdaq Stock Market, Inc. the symbol "AMSN."


                        SHARES ELIGIBLE FOR FUTURE SALE


      Upon consummation of the Offering, the Company will have outstanding a
 total of ________ shares of Common Stock, including the _________ shares
 offered in the Offering (or ________ shares if the Underwriters' over-
 allotment option is exercised in full).  The Common Stock sold in the Offering
 will be transferable without restriction or further registration under the
 Securities Act, except for any shares acquired by an "affiliate" of the
 Company that will be subject to the resale limitations of Rule 144 promulgated
 under the Securities Act.  Of the remaining shares of Common Stock
 outstanding, ____ shares will be owned by the ESOP, which the Company intends
 to establish for the benefit of its domestic employees in connection with the
 consummation of the Offering.  Upon such consummation, the Company will make a
 special one-time contribution to the ESOP of _______ shares of Common Stock to
 be allocated to participants' accounts in accordance with a formula based on
 compensation and years of service.  No additional contributions to the ESOP
 will be made until 1998 and will then be dependent upon a number of factors
 including Company performance.  See "Capitalization"  and "Dilution."  All of
 the remaining shares outstanding and not issued in the Offering or owned by
 the ESOP will be owned respectively by Mr. Svenningsen, Mr. Rittenberg and the
 other three stockholders of Am-Source, Inc.  Such shares, in addition to the
 shares owned by the ESOP, will be "restricted" securities within the meaning
 of Rule 144 and may not be sold in the absence of registration other than
 through Rule 144 described below or another exemption from registration under
 the Securities Act.

      In general, under Rule 144, as currently in effect, a stockholder who
 (together with predecessor holders who were not affiliates of the Company (as
 such term is defined in Rule 144 under the Securities Act, "Affiliates")) has
 beneficially owned Common Stock which is treated as "restricted securities"
 (as defined in Rule 144) for at least two years from the date such restricted
 securities were acquired from the Company or an Affiliate, is entitled to
 sell, within any three-month period, a number of shares that does not exceed
 the greater of 1% of the Common Stock then outstanding or the average weekly
 trading volume in the Common Stock during the four calendar weeks preceding
 the date on which notice of such sale was filed under Rule 144.  Sales under
 Rule 144 are also subject to certain provisions relating to the manner and
 notice of sale and availability of current public information about the
 Company.  In addition, Affiliates of the Company must comply with the
 restrictions and requirements of Rule 144 (other than the two-year holding
 period requirements) in order to sell Common Stock that are not restricted
 securities.  Furthermore, if a period of at least three years has elapsed from
 the date restricted securities were acquired from the Company or an Affiliate,
 a holder of such restricted securities who is not an Affiliate at the time of
 the sale and has not been an Affiliate for at least three months prior to such
 sale would be entitled to sell the shares immediately without regard to the
 volume limitations and other conditions described above.

      All of the shares of Common Stock held by Mr. Svenningsen may be eligible
 (subject to the 180-day lock-up arrangement described below) for sale after
 the Offering in the public market pursuant to, and in accordance with the
 volume, manner of sale and other conditions of, Rule 144 described above.

      Mr. Svenningsen has agreed that, during the period beginning from the
 date of this Prospectus and ending 180 days after the date of this Prospectus,
 he will not offer, sell, contract to sell or otherwise dispose of any shares
 of


                                       55


<PAGE>


 Common Stock or any security convertible into or exchangeable or exercisable
 for shares of Common Stock without the prior written consent of Goldman, Sachs
 & Co.  See "Underwriting."

      The Company has entered into agreements with two of the three individuals
 who had held 50% of the capital stock of Am-Source, Inc. (see "Organization of
 the Company") and with Gerald C. Rittenberg.  Pursuant to these agreements,
 such persons have each been granted a one-time right to demand registration of
 the offer and sale of Common Stock under the Securities Act and the Company
 has agreed to keep any such registration statement effective for a period as
 is reasonably necessary to permit the sale of such Common Stock.  The Company
 must pay registration expenses in connection with the demand registration and
 in no event is the Company responsible for the payment of underwriting
 discounts and commissions.  No such demand may be exercised earlier than one
 year from consummation of the Offering.

      The Company intends to file a registration statement on Form S-8 covering
 the 2,000,000 shares of Common Stock reserved under the Stock Option Plan.
 Any shares which become outstanding upon exercise of options under the Stock
 Option Plan, other than shares delivered to Affiliates, will be eligible for
 sale in the public market beginning on the date of delivery thereof.

      Prior to consummation of the Offering, there has been no public market
 for the Common Stock, and no prediction can be made as to the effect, if any,
 that future sales of shares of Common Stock under Rule 144 or following the
 exercise of registration rights, or the availability of such shares for future
 sale, will have on the market price of the Common Stock prevailing from time
 to time.  Nevertheless, sales of a substantial amount of such shares in the
 public market, or the perception that such sales could occur, could adversely
 affect the prevailing market prices for the Common Stock and could impair the
 Company's future ability to raise capital through an offering of its equity
 securities.


                                  UNDERWRITING

      Subject to the terms and conditions of the Underwriting Agreement, the
 Company has agreed to sell to each of the Underwriters named below, and each
 of such Underwriters, for whom Goldman, Sachs & Co. and Alex. Brown & Sons
 Incorporated are acting as representatives, has severally agreed to purchase
 from the Company, the respective number of shares of Common Stock set forth
 opposite its name below:


                                                        NUMBER OF
                                                        SHARES OF
     UNDERWRITER                                        COMMON STOCK

 Goldman, Sachs & Co.
 Alex. Brown & Sons Incorporated

                                                        ------------
      Total                                             ============

      Under the terms and conditions of the Underwriting Agreement, the
 Underwriters are committed to take and pay for all of the shares offered
 hereby, if any are taken.

      The Underwriters propose to offer the shares of Common Stock in part
 directly to the public at the initial public offering price set forth on the
 cover page of this Prospectus and in part to certain securities dealers at
 such price less a concession of $_____ per share.  The Underwriters may allow,
 and such dealers may reallow, a concession not in excess


                                       56


<PAGE>


 of $_____ per share to certain brokers and dealers.  After the shares of
 Common Stock are released for sale to the public, the offering price and other
 selling terms may from time to time be varied by the representatives.

      The Company has granted the Underwriters an option exercisable for 30
 days after the date of this Prospectus to purchase up to an aggregate of
 ____________ additional shares of Common Stock to cover over-allotments, if
 any.  If the Underwriters exercise their over-allotment option, the
 Underwriters have severally agreed, subject to certain conditions, to purchase
 approximately the same percentage thereof that the number of shares to be
 purchased by each of them, as shown in the foregoing table, bears to the
 ___________ shares of Common Stock offered.

      The Company and John A. Svenningsen have agreed that, during the period
 beginning from the date of this Prospectus and continuing to and including the
 date 180 days after the date of the Prospectus, they will not offer, sell,
 contract to sell or otherwise dispose of any securities of the Company (other
 than pursuant to employee stock option plans existing on the date of this
 Prospectus) which are substantially similar to the shares of Common Stock or
 which are convertible into or exchangeable for securities which are
 substantially similar to the shares of Common Stock without the prior written
 consent of the representatives, except for the shares of Common Stock offered
 in connection with the Offering.

      The representatives of the Underwriters have informed the Company that
 they do not expect sales to accounts over which the Underwriters exercise
 discretionary authority to exceed five percent of the total number of shares
 of Common Stock offered by them.

      Prior to this Offering, there has been no public market for the shares.
 The initial public offering price will be negotiated among the Company and
 the representatives.  Among the factors to be considered in determining the
 initial public offering price of the Common Stock, in addition to prevailing
 market conditions, will be the Company's historical performance, estimates of
 the business potential and earnings prospects of the Company, an assessment
 of the Company's management and the consideration of the above factors in
 relation to market valuation of companies in related businesses.

      The Common Stock will be quoted on The Nasdaq Stock Market, Inc. under
 the symbol "AMSN."

      The Company and its operating subsidiaries have agreed to indemnify the
 several Underwriters against certain liabilities, including liabilities under
 the Securities Act of 1933.

                            VALIDITY OF COMMON STOCK

      The validity of the Common Stock will be passed upon for the Company by
 Cummings & Lockwood, Stamford, Connecticut, counsel for the Company, and for
 the Underwriters by Sullivan & Cromwell, New York, New York, counsel for the
 Underwriters.

                                    EXPERTS

      The special purpose combined financial statements and schedule of Amscan
 Inc. and Affiliates as of December 31, 1994 and 1995, and for each of the
 years in the three-year period ended December 31, 1995, have been included
 herein and in the registration statement in reliance upon the reports of KPMG
 Peat Marwick LLP, independent certified public accountants, appearing
 elsewhere herein and in the registration statement, and upon the authority of
 said firm as experts in accounting and auditing.


                                       57


<PAGE>


                               OTHER INFORMATION

      The Company has filed with the Securities and Exchange Commission in
 Washington, D.C. a Registration Statement under the Securities Act with
 respect to the Common Stock offered by this Prospectus.  This Prospectus does
 not contain all the information set forth in the Registration Statement and
 the exhibits and schedules thereto.   For further information with respect to
 the Company and the Common Stock, reference is made to the Registration
 Statement and to the exhibits and schedules filed therewith.  The Registration
 Statement and the exhibits and schedules forming a part thereof may be
 inspected without charge at the public reference facilities maintained by the
 Commission at 450 Fifth Street, N.W., Washington, D.C.  20549 and at the
 Commission's Regional Offices in New York (7 World Trade Center, 13th Floor,
 New York, New York  10048) and Chicago (Northwestern Atrium Center, 500 West
 Madison Street, Suite 1400, Chicago, Illinois  60661) and copies of such
 materials can be obtained from the Public Reference Section of the Commission
 at 450 Fifth Street, N.W., Washington, D.C.  20549, at prescribed rates.  In
 addition, the Commission maintains a Web site that contains reports, proxy and
 information statements and other information regarding registrants that file
 electronically with the Commission at the following address:
 http://www.sec.gov.

      Statements made in this Prospectus as to the contents of any contract,
 agreement or other document referred to are not necessarily complete.  With
 respect to each such contract, agreement or other document filed as an exhibit
 to the Registration Statement, reference is made to the exhibit for a more
 complete description of the matter involved, and each such statement shall be
 deemed qualified in its entirety by such reference.


                                  58

<PAGE>

                       AMSCAN INC. AND AFFILIATES
                 INDEX TO COMBINED FINANCIAL STATEMENTS

                                                             Page

Combined Financial Statements as of December 31, 1994 and 1995
and for each of the years in the three-year period ended
December 31, 1995:
     Independent Auditor's Report.............................F-2
     Combined Balance Sheets..................................F-3
     Combined Statements of Operations........................F-4
     Combined Statements of Stockholders' Equity..............F-5
     Combined Statements of Cash Flows........................F-6
     Notes to Combined Financial Statements...................F-7

Combined Financial Statements (unaudited) as of June 30, 1996
and for each of the six month periods ended June 30, 1995 and
1996:
     Combined Balance Sheet and Adjusted
       Combined Balance Sheet................................F-20
     Combined Statements of Operations.......................F-21
     Combined Statements of Stockholders' Equity.............F-22
     Combined Statements of Cash Flows.......................F-23
     Notes to Combined Financial Statements..................F-24





                                     F - 1
<PAGE>
                          Independent Auditors' Report



 To the Stockholders of Amscan Inc.
     and Affiliates:

 We have audited the accompanying special purpose combined balance sheets of
 Amscan Inc. and Affiliates as of December 31, 1994 and 1995 and the related
 special purpose combined statements of operations, stockholders' equity and
 cash flows for each of the years in the three-year period ended December 31,
 1995.  These special purpose combined financial statements are the
 responsibility of the Companies' management.  Our responsibility is to express
 an opinion on these special purpose combined financial statements based on our
 audits.

 We conducted our audits in accordance with generally accepted auditing
 standards.  Those standards require that we plan and perform the audit to
 obtain reasonable assurance about whether the financial statements are free of
 material misstatement.  An audit includes examining, on a test basis, evidence
 supporting the amounts and disclosures in the financial statements.  An audit
 also includes assessing the accounting principles used and significant
 estimates made by management, as well as evaluating the overall financial
 statement presentation.  We believe that our audits provide a reasonable basis
 for our opinion.

 The accompanying special purpose combined financial statements include the
 accounts of Amscan Inc. and Affiliates, as defined in note 1.  These financial
 statements present the combined accounts of entities owned by the Principal
 Stockholder engaged in the design, manufacture, contract for manufacture or
 distribution of party and novelty goods.  These special purpose combined
 financial statements do not include the personal assets of the Principal
 Stockholder or certain real estate entities owned or controlled by the
 Principal Stockholder.

 In our opinion, the special purpose combined financial statements referred to
 above present fairly, in all material respects, the combined financial
 position of Amscan Inc. and Affiliates as of December 31, 1994 and 1995, and
 the combined results of their operations and their cash flows for each of the
 years in the three-year period ended December 31, 1995, in conformity with
 generally accepted accounting principles.

 Stamford, Connecticut                             KPMG Peat Marwick LLP
 April 5, 1996, except as to
 Note 16, which is as of
 July 31, 1996


                                     F - 2
<PAGE>



                           AMSCAN INC. AND AFFILIATES
                            Combined Balance Sheets
                                ($ in thousands)

                                                             December 31,
                                                          ------------------
                             Assets                          1994       1995
                                                          -------   --------
 Current assets:
   Cash and cash equivalents                              $ 2,229   $  2,492
   Accounts receivable, net of allowances
     of $1,925 and $2,505, respectively                    23,847     31,880
   Inventories                                             34,465     45,013
   Deposits and other                                       2,457      2,920
                                                          -------   --------
        Total current assets                               62,998     82,305

 Property, plant and equipment, net                        26,925     26,848
 Other assets                                               3,961      5,448
                                                          -------   --------
        Total assets                                      $93,884   $114,601
                                                          =======   ========
              Liabilities and Stockholders' Equity

 Current liabilities:
   Loans and notes payable                                $28,665   $ 37,849
   Accounts payable                                         4,849     10,116
   Accrued expenses                                         7,718      5,265
   Loans and notes payable to Principal Stockholder         3,731        523
   Current installments of long-term indebtedness           4,909      2,239
                                                          -------   --------
        Total current liabilities                          49,872     55,992

 Long-term indebtedness, excluding current installments     8,800     12,284
 Subordinated debt due to Principal Stockholder            12,000     16,000
 Loans and notes payable to Principal Stockholder           1,564      1,930
 Other                                                        828      1,190
                                                          -------   --------
        Total liabilities                                  73,064     87,396
                                                          -------   --------
 Stockholders' equity:
   Common stock                                               393        393
   Additional paid-in capital                               9,090      9,090
   Retained earnings                                       12,037     18,462
   Cumulative translation adjustment                         (613)      (653)
   Treasury stock, at cost                                    (87)       (87)
                                                          -------   --------
        Total stockholders' equity                         20,820     27,205
                                                          -------   --------
        Total liabilities and stockholders' equity        $93,884   $114,601
                                                          =======   ========

            See accompanying notes to combined financial statements.



                                     F - 3
<PAGE>





                           AMSCAN INC. AND AFFILIATES
                       Combined Statements Of Operations
                     ($ in thousands, except share amounts)

                                              For the Years Ended December 31,
                                              --------------------------------
                                                  1993       1994         1995
                                              --------   --------  -----------

 Net sales                                    $108,934   $132,029  $   167,403
 Cost of sales                                  72,656     86,748      108,654
                                              --------   --------  -----------

    Gross profit                                36,278     45,281       58,749
                                              --------   --------  -----------
 Operating expenses:
    Selling                                      9,780     11,309       12,241
    General and administrative                  11,080     14,460       15,002
    Art and development                          2,596      2,796        4,256
    Special bonuses                              1,106      2,200        2,581
                                              --------   --------  -----------
    Total operating expenses                    24,562     30,765       34,080
                                              --------   --------  -----------

    Income from operations                      11,716     14,516       24,669

 Interest expense, net                           2,304      3,843        5,772
 Other expense (income), net                       308         82         (309)
                                              --------   --------  -----------
 Income before income taxes and minority
  interests                                      9,104     10,591       19,206
 Income taxes                                      348        464          731
 Minority interests                                301        160        1,041
                                              --------   --------  -----------

    Net income                                $  8,455   $  9,967  $    17,434
                                              ========   ========  ===========

 Pro forma data (unaudited) (note (15)):
    Net income before pro forma taxes         $  8,455   $  9,967  $    17,434
    Pro forma additional income tax expense      3,218      3,774        6,672
                                              --------   --------  -----------
    Pro forma net income                      $  5,237   $  6,193  $    10,762
                                              ========   ========  ===========

 Supplemental pro forma data (unaudited) (note (15)):
    Supplemental pro forma net income                              $    14,197
                                                                   ===========

    Supplemental pro forma net income per share                    $      0.65
                                                                   ===========

    Supplemental pro forma weighted average shares
      outstanding                                                   22,000,000
                                                                    ==========

            See accompanying notes to combined financial statements.



                                     F - 4


<PAGE>
<TABLE>
                                                 AMSCAN INC. AND AFFILIATES
                                          Combined Statements of Stockholders' Equity
                                     For the Years Ended December 31, 1993, 1994 and 1995
                                                     ($ in thousands)



<CAPTION>
                                                         Additional                Cumulative
                                               Common    Paid-in       Retained    Translation     Treasury
                                               Stock     Capital       Earnings    Adjustment      Stock         Total
                                               -----     ----------    --------    -----------     --------      -----
<S>                                            <C>       <C>           <C>         <C>             <C>          <C>
 Balance, December 31, 1992                    $192      $5,758        $ 9,584     $  103          $ (87)       $15,550

 Capital related to acquisitions                201       1,482              -          -              -          1,683
 Net income                                       -           -          8,455          -              -          8,455
 Subchapter S and other distributions             -           -         (8,519)         -              -         (8,519)
 Capital contributions                            -       1,850              -          -              -          1,850
 Net change in cumulative translation adjustment  -           -              -       (523)             -           (523)
                                               ----      ------         ------       ----           ----         ------
 Balance, December 31, 1993                     393       9,090          9,520       (420)           (87)        18,496

 Net income                                       -           -          9,967          -              -          9,967
 Subchapter S and other distributions             -           -         (7,450)         -              -         (7,450)
 Net change in cumulative translation adjustment  -           -              -       (193)             -           (193)
                                               ----      ------         ------       ----           ----         ------
 Balance, December 31, 1994                     393       9,090         12,037       (613)           (87)        20,820

 Net income                                       -           -         17,434          -              -         17,434
 Subchapter S and other distributions             -           -        (11,009)         -              -        (11,009)
 Net change in cumulative translation adjustment  -           -              -        (40)             -            (40)
                                               ----      ------         ------       ----           ----         ------
 Balance, December 31, 1995                    $393      $9,090        $18,462     $ (653)         $ (87)       $27,205
                                               ====      ======         ======       ====           ====         ======


</TABLE>
              See accompanying notes to combined financial statements.

                                             F - 5

<PAGE>
<TABLE>
                                          AMSCAN INC. AND AFFILIATES
                                      Combined Statements of Cash Flows
                                              ($ in thousands)

<CAPTION>
                                                                     For the Years Ended December 31,
                                                                 -----------------------------------------
                                                                 1993           1994              1995
                                                                 ----           ----              ----
 <S>                                                             <C>            <C>               <C>

 Cash flows from operating activities:
   Net income                                                    $ 8,455        $ 9,967           $17,434
   Adjustments to reconcile net income to net cash provided
     by operating activities:
        Depreciation and amortization                              2,628          3,672             4,332
        Loss (gain) on disposal of property and equipment            405             35                (5)
        Provision for doubtful accounts                            2,339          2,676             1,581
        Changes in operating assets and liabilities, net of
          acquisitions:
          Accounts receivable                                     (7,439)        (5,041)           (9,614)
          Inventories                                             (3,450)        (5,682)          (10,548)
          Deposits and other                                       1,530           (444)             (463)
          Other assets                                            (1,413)        (2,497)           (3,032)
          Accounts payable and accrued expenses                    5,294            912             2,814
          Other                                                      351            289               362
                                                                 -------        -------           -------
            Net cash provided by operating activities              8,700          3,887             2,861
                                                                 -------        -------           -------
 Cash flows from investing activities:
   Cash paid for acquisitions                                     (2,139)             -                 -
   Capital expenditures                                           (3,511)        (6,160)           (2,662)
   Proceeds from disposal of property and equipment                   14             98                 9
                                                                 -------        -------           -------
            Net cash used in investing activities                 (5,636)        (6,062)           (2,653)
                                                                 -------        -------           -------
 Cash flows from financing activities:
   Proceeds from loans, notes payable and long-                   44,921         12,640            46,311
     term indebtedness
   Repayment of loans, notes payable and long-                   (38,291)        (2,434)          (35,155)
     term indebtedness
   Subchapter S and other distributions                           (8,519)        (7,450)          (11,009)
                                                                 -------        -------           -------
             Net cash (used in) provided by financing activities  (1,889)         2,756               147
                                                                 -------        -------           -------
   Effect of exchange rate changes on cash                          (279)           270               (92)
                                                                 -------        -------           -------
             Net increase in cash and cash equivalents               896            851               263

 Cash and cash equivalents at beginning of year                      482          1,378             2,229
                                                                 -------        -------           -------
 Cash and cash equivalents at end of year                        $ 1,378       $  2,229          $  2,492
                                                                 =======       ========          ========
 Supplemental disclosures of cash flow information:
 Cash paid during the period for:
   Interest                                                      $ 3,168         $4,025           $ 4,486
   Taxes                                                         $   152         $  112           $   601

 Supplemental information on noncash investing activities:

 Capital lease obligations of $648 were incurred in 1994.  There were no capital lease obligations in 1993 or 1995.

</TABLE>


         See accompanying notes to combined financial statements.


                                  F - 6


<PAGE>

                       AMSCAN INC. AND AFFILIATES
                NOTES TO COMBINED FINANCIAL STATEMENTS
                           DECEMBER 31, 1995

 (1)  Description of Business
      -----------------------

      The accompanying special purpose combined financial statements
      include the accounts of Amscan Inc. and certain of its affiliates
      (the "Companies").  The Companies design, manufacture, contract for
      manufacture and distribute party and novelty goods to retailers and
      wholesale distributors principally in the United States, Canada and
      Europe.

      Basis of Combination
      --------------------

      These combined financial statements present the Companies on a
      combined basis because of their common ownership by Mr. John A.
      Svenningsen (the "Principal Stockholder").  The name, the Principal
      Stockholder's ownership and a brief description of each of the
      combined entity's principal business activity is presented below.

                               Principal
                             Stockholder's
                 Entity        Ownership              Principal Activity
                 ------      -------------            ------------------

 Amscan Inc.                     100%          Manufacturer - paper tableware;
                                                 and distributor - worldwide
 Am-Source, Inc.                  50%          Manufacturer - plastic products
 Trisar, Inc.                    100%          Manufacturer - gift products
 Amscan Distributors
   (Canada) Ltd.                 100%          Distributor - Canada
 Amscan Holdings Limited          75%          Distributor - United Kingdom
 Amscan (Asia Pacific)
   Pty. Ltd.                      85%          Distributor - Australia and Asia
 Amscan Partyartikel GmbH         95%          Distributor - Germany
 Amscan Svenska AB               100%          Distributor - Sweden
 Amscan de Mexico,
   S.A. de C.V.                   50%          Distributor - Mexico
 JCS Realty Corp.                100%          Real estate - Canada
 SSY Realty Corp.                100%          Real estate - United States

      The 50% owned entities are combined in the accompanying financial
      statements because the Companies or the Principal Stockholder
      effectively control their day-to-day operations.  All material 
      intercompany balances and transactions have been eliminated in
      combination.

      Acquisitions And Dispositions
      -----------------------------

      On May 24, 1993, the Principal Stockholder acquired 50% of the stock
      of Am-Source, Inc. Simultaneously, Am-Source, Inc. acquired for
      $456,000 all of the assets and assumed certain liabilities of Multi-
      Source, Inc.  Both transactions were accounted for as a purchase and
      the fair value of the assets acquired approximated the fair value of
      the liabilities assumed.

      On November 13, 1993, the Principal Stockholder acquired 100% of the
      stock of Trisar, Inc. for approximately $1,500,000 in cash and
      notes.  The acquisition has been accounted for as a purchase and the
      excess purchase price over the fair value of the net assets acquired
      of $1,057,000 is being amortized on a straight-line basis over three
      years.

      On September 3, 1993, the Principal Stockholder acquired 50% of the
      stock of Amscan de Mexico, S.A. de C.V. for $201,000 in cash, which
      approximated 50% of the fair value of its net assets.



                                  F - 7


<PAGE>

                  AMSCAN INC. AND AFFILIATES
            Notes to Combined Financial Statements
                      December 31, 1995

      The results of operations for each of the above entities are included
      in the accompanying combined financial statements from their
      respective dates of acquisition.  The individual and collective
      results of operations of the entities for the year ended December 31,
      1993 had each of the acquisitions occurred at the beginning of 1993,
      are not significant.

      During the periods presented, a business, which was not material to
      the combined business of the Companies, was acquired by the Principal
      Stockholder and subsequently disposed of.  The associated balance
      sheet, statements of operation and loss on disposition of the
      business are insignificant and have been excluded from the
      accompanying combined financial statements.

 (2)  Summary of Significant Accounting Policies

      Cash Equivalents
      ----------------

      Highly liquid investments with a maturity of three months or less
      when purchased are considered to be cash equivalents.

      Inventories
      -----------

      Substantially all inventories of the Companies are valued at the
      lower of cost or market (principally on the first-in, first-out
      method).

      Property, Plant, and Equipment
      ------------------------------

      Property, plant and equipment are stated at cost.  Machinery and
      equipment under capital leases are stated at the present value of
      the minimum lease payments at the inception of the lease.

      Depreciation is calculated principally on the straight-line method
      over the estimated useful lives of the assets.  Machinery and
      equipment held under capital leases and leasehold improvements are
      amortized straight-line over the shorter of the lease term or
      estimated useful life of the asset.

      Other Assets
      ------------

      Included in other assets are capitalized costs associated with
      designs including printing plate and film charges, which are
      amortized over their estimated useful lives of three years.  The
      amortization of such costs was $862,000, $953,000 and $1,195,000,
      respectively, for the three years ended December 31, 1993, 1994 and
      1995.

      Income Taxes
      ------------

      Certain of the affiliates have elected Subchapter S corporation
      status for U.S. federal and state income tax purposes.  Income
      taxes, therefore, are principally the responsibility of the
      stockholders.  Income taxes for all other entities, including
      foreign distributors, are computed in accordance with the tax laws
      in the jurisdictions in which the entities operate.




                                  F - 8


<PAGE>
                  AMSCAN INC. AND AFFILIATES
            Notes to Combined Financial Statements
                      December 31, 1995

    Foreign Currency Transactions and Translation
    ----------------------------------------------

    Realized foreign currency exchange gains or losses, which result from
    the settlement of receivables or payables in currencies other than
    U.S. dollars, are credited or charged to operations.  Unrealized
    gains or losses on foreign currency exchanges are insignificant.

    The balance sheets of foreign affiliates are translated into U.S.
    dollars at the exchange rates in effect on the balance sheet date.
    The results of operations of foreign affiliates are translated into
    U.S. dollars at the average exchange rates effective for the periods
    presented.  The differences from historical exchange rates are
    reflected as a separate component of stockholders' equity.

     Concentration of Credit Risk
     ----------------------------

     While the Companies' customers are geographically disbursed
     throughout North America, South America, Europe, Asia and Australia,
     there is a concentration of sales made to and accounts receivable
     from the stores which operate in the party superstore channel of
     distribution.  At December 31, 1994 and 1995, the Companies' two
     largest customers, with approximately 185 stores, accounted for 8%
     and 12%, respectively, of combined accounts receivable.  For the
     years ended December 31, 1993, 1994 and 1995, sales to the
     Companies' two largest customers represented 7%, 10%, and 17%,
     respectively, of combined net sales.  No other group or combination
     of customers subjected the Companies to a concentration of credit
     risk.

     Use of Estimates
     ----------------

     Management has made estimates and assumptions relating to the
     reporting of assets and liabilities to prepare these financial
     statements in conformity with generally accepted accounting
     principles.  Actual results could differ from those estimates.

     Recently Issued Accounting Standards
     ------------------------------------

     In October 1995, the Financial Accounting Standards Board (FASB)
     issued Statement on Financial Accounting Standards (SFAS) No. 123 -
     Accounting for Stock-Based Compensation.  As allowable by SFAS 123,
     the Companies do not intend to recognize compensation cost for
     stock-based employee compensation arrangements, but rather, starting
     with fiscal 1996, will disclose the pro-forma impact on net income
     and earnings per share as if the fair value stock-based compensation
     had been recognized starting with fiscal 1995.

     In March 1995, the FASB issued SFAS 121 - Accounting for the
     Impairment of Long-Lived Assets and for Long-Lived Assets to Be
     Disposed Of.  When adopted in 1996, the Companies do not believe
     that the impact of SFAS 121 will have a significant impact on their
     financial position or results of operations.

     Other pronouncements issued by the FASB or other authoritative
     accounting standard groups with future effective dates are either
     not applicable or not significant to the financial statements of the
     Companies.




                                  F - 9


<PAGE>
                        AMSCAN INC. AND AFFILIATES
                 Notes to Combined Financial Statements
                           December 31, 1995

 (3)  Inventories
      -----------

      Inventories at December 31, 1994 and 1995 consisted of the following
      ($ in thousands):

                                                       1994           1995
                                                    -------        -------

 Finished goods                                     $31,984        $42,125
 Raw materials                                        2,957          2,277
 Work-in-process                                        358          1,839
                                                    -------        -------
                                                     35,299         46,241

 Less:  Reserve for slow moving and obsolete
 inventory                                             (834)        (1,228)
                                                    -------        -------
                                                    $34,465        $45,013
                                                    =======        =======

 (4)  Property, Plant and Equipment
      -----------------------------

      Major classifications of property, plant and equipment at December
      31, 1994 and 1995 consisted of the following ($ in thousands):

                                                       1994           1995
                                                    -------        -------

      Machinery and equipment                       $15,849        $18,879
      Data processing equipment                       5,536          6,123
      Leasehold improvements                          4,581          4,784
      Furniture and fixtures                          3,929          2,370
      Buildings                                       9,162          9,524
      Land                                            1,881          1,917
                                                    -------        -------
                                                     40,938         43,597
      Less: accumulated depreciation and
      amortization                                  (14,013)       (16,749)
                                                    -------        -------
                                                    $26,925        $26,848
                                                    =======        =======

      Depreciation and amortization expense was $1,766,000, $2,367,000 and
      $2,785,000 for the years ended December 31, 1993, 1994 and 1995,
      respectively.

 (5)  Loans and Notes Payable
      -----------------------

      During 1995, certain of the Companies, entered into a revolving
      credit agreement with several banks which expires on September 20,
      2000.  Amounts available for borrowing under this agreement, subject
      to asset availability and other restrictions, are as follows:



                                  F - 10


<PAGE>

                       AMSCAN INC. AND AFFILIATES
                 Notes to Combined Financial Statements
                           December 31, 1995


         September 20, 1995 - September 19, 1996            $ 50,000,000
         September 20, 1996 - September 19, 1997            $ 55,000,000
         September 20, 1997 - September 20, 2000            $ 60,000,000

     Such revolving credit agreement is collateralized by a first lien on
     certain of the assets of the Companies.  The revolving credit
     agreement provides for interest on the borrowings to be based on
     either a prime borrowing rate or LIBOR plus 0.875%, whichever is
     lower.  Additionally, the revolving credit agreement requires the
     Companies to comply with certain covenants including the maintenance
     of financial ratios, as defined.  At December 31, 1995, the
     Companies were in compliance with all such covenants.

     Loans and notes payable outstanding at December 31, 1994 and 1995
     consisted of the following ($ in thousands):

                                                            1994       1995
                                                            ----       ----

      Revolving credit line with interest at LIBOR plus     $  -       $35,000
        0.875% (6.41% at December 31, 1995)

      Revolving credit line with interest at the prime       16,165      2,060
        rate (8.5% at December 31, 1995) and the prime
        rate plus 0.25% (8.75% at December 31, 1994)

      Bankers acceptances payable at various                 12,500       -
        dates through June 26, 1995 with interest at
        rates ranging from 6.43% to 8.10%

      Revolving credit line with interest at the U.K.
        Base rate plus 2% (8.5% at December 31, 1995)          -           789
                                                            -------    --------
                                                            $28,665    $37,849
                                                            =======    =======

     The weighted average interest rates on loans and notes payable
     outstanding at December 31, 1994 and 1995 were 8.08% and 6.57%,
     respectively.

     The Companies are currently involved in three interest rate swap
     transactions covering $25,000,000 of its outstanding obligation
     under the revolving credit agreement.  The transactions fix the
     interest rates as indicated below and entitle the Companies to
     settle with the counterparty on a quarterly basis, the product of
     the notional amount times the amount, if any, by which the ninety
     day LIBOR exceeds the fixed rate.  Net payments to the counterparty
     under the swap agreements for the years ended December 31, 1994 and
     1995, which have been recorded as additional interest expense, have
     been computed as follows ($ in thousands):



                                  F - 11


<PAGE>

                       AMSCAN INC. AND AFFILIATES
                 Notes to Combined Financial Statements
                           December 31, 1995



                                                            Additional Interest
                                                                  Expense
                                                            -------------------
                         Notional
     Date Of Contract    Amount     Term       Fixed Rate   1994          1995
     ----------------    --------   ----       ----------   ----          ----

     September 28, 1994  $ 5,000    10 years   7.945%       $ 34          $94
     May 12, 1995        $10,000     5 years   6.590%        -             42
     July 20, 1995       $10,000    10 years   6.750%        -             38
                                                            ----         ----

                                                            $ 34         $174
                                                            ====         ====

 (6)  Long-Term Indebtedness
      ----------------------

      Long-term indebtedness at December 31, 1994 and 1995
      consisted of the following ($ in thousands):

                                                         1994      1995
                                                         ----      ----

      Mortgage obligations (a)                        $  7,815   $  6,956
      Term loans (b)                                     3,189      5,152
      Capital lease obligations (c)                      2,705      2,415
                                                       -------      -----

            Total long-term indebtedness                13,709     14,523

      Less: current installments                        (4,909)    (2,239)
                                                        ------     ------
      Long-term indebtedness,
        excluding current installments                $  8,800   $ 12,284
                                                      ========   ========

     (a)    Certain of the Companies have mortgage
            obligations payable to financial institutions
            relating to distribution facilities due through
            September 13, 2004.  The mortgages are collateralized
            by specific real estate assets of the Companies and
            carry interest rates ranging from the Canadian prime
            rate plus 0.5% (8.5% and 8.0% as of December 31, 1994
            and 1995, respectively) to 8.51%.

     (b)    Certain of the Companies have various term loans
            payable to financial institutions due through
            April 1, 2002.  The loans are collateralized by
            specific assets of the Companies and carry interest
            rates which range from 8.01% to 9.5%.

     (c)    Certain of the Companies have entered into
            various capital leases for machinery and equipment
            with implicit interest rates ranging from 6.5% to
            23.0% and extend to 2001.

     At December 31, 1995, principal maturities of long-term
     indebtedness consisted of the following ($ in thousands):



                            F - 12


<PAGE>
                  AMSCAN INC. AND AFFILIATES
            Notes to Combined Financial Statements
                      December 31, 1995


                                                    Capital
                               Indebtedness     Lease Obligations     Total
                               ------------     -----------------     ------

 1996                          $  1,951              $  472           $  2,423
 1997                             1,583                 466              2,049
 1998                             1,290                 464              1,754
 1999                             1,264                 448              1,712
 2000                             1,194                 442              1,636
 Thereafter                       4,826                 806              5,632
                                 ------               -----             ------
                                 12,108               3,098             15,206
 Amount representing interest      -                   (683)              (683)
                                 ------               -----             ------
 Long-term indebtedness         $12,108             $ 2,415            $14,523
                                 ======               =====             ======

 (7)  Due to Principal Stockholder
      ----------------------------

     Certain of the Companies owe $12,000,000 and $16,000,000
     to the Principal Stockholder as of December 31, 1994 and
     1995, respectively, under a subordinated note with
     interest payable monthly.  This note is subject to a
     subordination agreement among the Principal Stockholder,
     Amscan Inc., and the lenders involved with the revolving
     credit agreement as discussed in note (5).  Under the
     terms of the subordination agreement, the payment of any
     principal evidenced by the subordinated note is
     prohibited, until all obligations owed the lenders have
     been paid in full.  As a result, the Principal
     Stockholder has indicated to the Companies his intent
     not to demand payment until at least January 1, 1997
     and, accordingly, the subordinated notes have been
     classified as a non-current liability in the
     accompanying combined balance sheets.  Interest is at
     the prime rate plus 0.5% (9.0% at both December 31, 1994
     and 1995).

     Further, certain of the Companies have unsecured current
     and noncurrent loans payable to the Principal
     Stockholder aggregating $3,731,000 and $1,564,000,
     respectively, at December 31, 1994 and $523,000 and
     $1,930,000, respectively, at December 31, 1995, at
     interest rates ranging from 7% to 12%.  The loans have
     different forms of collateral but are generally
     subordinated to the credit facility discussed in note
     (5) and are due at various dates through 2003.

     During 1993, $1,200,000 of notes payable to the
     Principal Stockholder were converted to subordinated
     indebtedness and additional paid-in-capital in the
     amounts of $1,000,000 and $200,000, respectively.  In
     addition, $3,000,000 of accrued expenses due to the
     Principal Stockholder were converted to subordinated
     indebtedness and additional paid-in-capital in the
     amount of $1,350,000 and $1,650,000, respectively.

     During 1994 and 1995, $3,650,000 and $4,000,000 of notes
     payable to the Principal Stockholder were converted to
     subordinated indebtedness, respectively.

 (8)  Employee Benefit Plans
      ----------------------

      Certain of the Companies maintain a profit-sharing plan for
      all eligible employees providing for annual discretionary
      contributions to a trust.  As of January 1, 1995, the plan
      required the Companies to match 25% of the first 6% of an
      employee's contribution to the plan.  Benefit



                            F - 13


<PAGE>

                       AMSCAN INC. AND AFFILIATES
                 Notes to Combined Financial Statements
                           December 31, 1995


       expense for the years ended December 31, 1993, 1994 and
       1995 totaled $590,000, $548,000 and $558,000,
       respectively.

  (9)  Special Bonus Arrangements
       --------------------------

       During the periods presented, Amscan Inc. had
       employment agreements with certain key executives and
       senior managers which provided for these individuals to
       receive annual bonuses based upon the pre-tax income of
       Amscan Inc. and certain of its affiliates.  These bonuses
       which amounted to approximately 18% to 20% of pre-tax
       income are reflected in the Combined Statements of
       Operations in the caption "Special Bonuses".  At December
       31, 1994 and 1995, respectively, $1,805,000 and
       $2,581,000 were accrued for such bonuses and included in
       accrued expenses.

 (10)  Income Taxes
       ------------

       The principal operating entities, Amscan Inc. and Am-
       Source, Inc. have elected Subchapter S corporation
       status.  Accordingly, these entities are generally not
       subject to federal and state income taxes, to the extent
       that states recognize Subchapter S corporation status.

       Current income tax expense and deferred taxes generally
       arise from taxes on income generated by foreign
       affiliates at the effective rate in effect in each of
       the taxing jurisdictions.  Deferred taxes arising from
       timing differences are not significant.

       A summary of the operations subject to tax, their
       reported tax expense and effective tax rates for the
       years ended December 31, 1993, 1994 and 1995 are as
       follows ($ in thousands):

                                1993            1994              1995
                           ---------------  ---------------  ----------------
                                    Effec-           Effec-            Effec-
                             Tax    tive      Tax    tive      Tax     tive
                           expense  rate    expense  rate    expense   rate
                           ---------------  ---------------  ----------------
 Amscan Distributors
  (Canada) Ltd.            $150      38%      $190    39%      $283    39%
 Amscan Holdings Limited     96      53%       118    34%       263    39%
 Amscan (Asia Pacific)
   Pty. Ltd.                 67      34%        83    32%       103    32%
 Other                       35       4%        73     6%        82     8%
                           ----               ----             ----       
                           $348               $464             $731
                           ====               ====             ====

 (11)  Common Stock
       ------------

     Common Stock for each of the combined entities is as follows:

        Amscan Inc.:
           No par value; 1,000 shares authorized, 990 shares issued and
             outstanding (including 330 shares of treasury stock).
        Am-Source, Inc.:
           No par value; 1,000 shares authorized, 120
           shares issued and outstanding.
        Trisar, Inc.
           No par value; 10,000 shares authorized, 267 shares issued and
             outstanding.



                          F - 14


<PAGE>

                     AMSCAN INC. AND AFFILIATES
               Notes to Combined Financial Statements
                          December 31, 1995


        Amscan Distributors (Canada) Ltd.:
          $1 (Canadian) par value; 10,000 shares authorized, 3,000 shares
            issued and outstanding.
        Amscan Holdings Limited:
          One pound par value; 60,000 shares authorized, issued and
            outstanding.
        Amscan (Asia Pacific) Pty. Ltd.:
          Aus. $1 par value; 10,000 shares authorized, 800 shares issued and
            outstanding.
        Amscan Partyartikel GmbH:
          No par value; 50,000 shares authorized, issued and outstanding.
        Amscan Svenska AB:
          No par value; 1,500 shares authorized, issued and outstanding.
        Amscan de Mexico, S.A. de C.V.:
          Class B Shares:
            No stated value, minimum capital; 6,060 shares authorized,
              issued and outstanding.
          Class B-1 Shares:
            No stated value, variable capital; 1,200 shares authorized,
              issued and outstanding.
        JCS Realty Corp.:
           No par value; 200 shares authorized, one share issued and
             outstanding.
        SSY Realty Corp.:
           No par value; 200 shares authorized issued and outstanding.

 (12)  Commitments and Contingencies
       -----------------------------

       Leases

       The Companies are obligated under various capital
       leases for certain machinery and equipment which
       expire on various dates through June 1, 2001 (see
       also note (6)).  At December 31, 1994 and 1995, the
       amount of machinery and equipment and related
       accumulated amortization recorded under capital
       leases is included with property, plant and equipment
       and consisted of the following ($ in thousands):

                                                 1994           1995
                                                 ----           ----

       Machinery and equipment                   $3,122         $3,174
       Less:  accumulated amortization             (244)          (564)
                                                 ------         ------
                                                 $2,878         $2,610
                                                 ======         ======

       Amortization of assets held under capitalized leases
       is included with depreciation expense.

       The Companies have several noncancelable operating
       leases with unaffiliated third parties, primarily for
       office and manufacturing space, showrooms, and
       warehouse equipment that expire over the next eight
       years.  These leases generally contain renewal
       options and require the Companies to pay real estate
       taxes, utilities and related insurance.

       At December 31, 1995, certain of the Companies also had
       noncancelable operating leases with the Principal
       Stockholder and real estate entities owned either
       directly or indirectly by



                          F - 15


<PAGE>

                  AMSCAN INC. AND AFFILIATES
            Notes to Combined Financial Statements
                       December 31, 1995


       the Principal Stockholder ("Uncombined Affiliates")
       for warehouse and office space that expire over the
       next sixteen years.  Rent due to Uncombined Affiliates
       represents future commitments associated with property
       leased by the Companies from the Principal Stockholder
       or such entities owned directly or indirectly by the
       Principal Stockholder.  Subsequent to December 31,
       1995, the terms of the leases have been amended (see
       note (16)).

       At December 31, 1995 future minimum lease payments
       under all operating leases consisted of the following
       ($ in thousands):

                                         Uncombined          
                       Third Parties     Affiliates          Total
                       -------------     ----------          -----

           1996         $ 3,132           $ 2,132          $ 5,264
           1997           2,538             2,246            4,784
           1998           1,989             2,309            4,298
           1999           1,274             2,374            3,648
           2000           1,043             2,442            3,485
          Thereafter      3,209            29,862           33,071
                         ------            ------           ------

                        $13,185           $41,365          $54,550
                        =======           =======          =======

       Rent expense for the years ended December 31, 1993,
       1994 and 1995 was $853,000, $4,300,000 and
       $4,705,000, respectively, of which $557,000,
       $3,021,000 and $3,171,000, respectively, related to
       leases with Uncombined Affiliates.

 (13)  Segment Information
       -------------------

       Industry Segments

       The Companies operate in primarily one industry
       segment which involves the design, manufacture,
       contract for manufacture and distribution of party and
       novelty goods to retailers and wholesale distributors.

       Geographic Segments

      The Companies' export sales, other than those
      intercompany sales reported below as sales between
      geographic areas, are not material.  Sales between
      geographic areas primarily consist of sales of
      finished goods for distribution in the foreign
      markets.

      The Companies' geographic area data for each of the
      three fiscal years ended December 31, 1993, 1994 and 1995
      are as follows ($ in thousands):



                          F - 16


<PAGE>

                     AMSCAN INC. AND AFFILIATES
               Notes to Combined Financial Statements
                         December 31, 1995

                                    Domestic  Foreign  Eliminations  Combined
                                    --------  -------  ------------  --------

 1993
 ----

 Sales to unaffiliated customers    $ 95,021  $ 13,913               $108,934
 Sales between geographic areas        4,753        19  $ (4,772)        -
                                    --------   -------  --------     --------
 Net sales                          $ 99,774  $ 13,932  $ (4,772)    $108,934
                                    ========  ========  ========     ========

 Income from operations             $ 11,562  $    154               $ 11,716
                                    ========  ========
Interest expense, net                                                   2,304
 Other expense, net                                                       308
                                                                    ---------

 Income before income taxes and minority interests                  $   9,104
                                                                    =========

 Identifiable assets                $ 68,390  $ 11,700              $  80,090
                                    ========  ========              =========

                                    Domestic  Foreign  Eliminations  Combined
                                    --------  -------  ------------  --------

 1994
 ----

 Sales to unaffiliated customers    $115,196  $ 16,833               $132,029
 Sales between geographic areas        5,645        89  $ (5,734)        -
                                    --------   -------  --------     --------
 Net sales                          $120,841  $ 16,922  $ (5,734)    $132,029
                                    ========  ========  ========     ========

 Income from operations             $ 13,468  $  1,048               $ 14,516
                                    ========  ========

 Interest expense, net                                                  3,843
 Other expense, net                                                        82
                                                                    ---------
 Income before income taxes and minority interests                   $ 10,591
                                                                    =========

 Identifiable assets                $ 80,117  $ 13,767               $ 93,884
                                    ========  ========              =========

                                    Domestic  Foreign  Eliminations  Combined
                                    --------  -------  ------------  --------

 1995
 ----

 Sales to unaffiliated customers    $146,198  $ 21,205               $167,403
 Sales between geographic areas        8,508        60  $ (8,568)           -
                                    --------   -------  --------     --------
 Net sales                          $154,706  $ 21,265  $ (8,568)    $167,403
                                    ========  ========  ========     ========

 Income from operations            $  22,782  $  1,887               $ 24,669
                                    ========  ========

 Interest expense, net                                                  5,772
 Other income, net                                                       (309)
                                                                    ---------
 Income before income taxes and minority interests                  $  19,206
                                                                    =========

 Identifiable assets               $  99,123  $ 15,478               $114,601
                                    ========  ========              =========

 (14)  Fair Value of Financial Instruments
       -----------------------------------

       The carrying amounts for cash and cash equivalents, accounts
       receivables, deposits and other current assets, loans and notes
       payable, accounts payable, accrued expenses (non



                          F - 17


<PAGE>



                     AMSCAN INC. AND AFFILIATES
               Notes to Combined Financial Statements
                          December 31, 1995



       derivatives) and other current liabilities approximates
       fair value at December 31, 1995 because of the short
       term maturity of those instruments or their variable
       rate of interest.

       The carrying amounts for long term debt approximates
       fair value at December 31, 1995.  Fair value has been
       estimated by discounting the future cash flow of each
       instrument at rates currently offered for similar debt
       instruments of comparable maturity.

       Fair value amounts for loans and notes payable to
       Principal Stockholder are not presented due to the
       related party nature of the indebtedness and the
       ability of the Principal Stockholder to amend the
       features of the debt instruments.

       The fair value of interest rate swaps is the
       estimated amount that the Bank would receive or pay to
       terminate the swap agreements at the reporting date,
       taking into account current interest rates and the
       current creditworthiness of the swap counterparties.
       Termination of the swap agreements at December 31,
       1995 would require the Company to pay the Bank
       $1,857,000.

 (15)  Pro Forma Data and Supplemental Pro Forma Data
       (Unaudited)

       In connection with a proposed initial public
       offering of its common stock (the "Offering") Amscan
       Holdings, Inc. was formed on October 3, 1996 for the
       purpose of becoming the holding company for the
       business conducted by the Companies.  Such transfer of
       ownership will be accounted for in a manner similar to
       a pooling of interests and will result in Amscan Inc.
       and Am-Source, Inc. being taxed as Subchapter C
       corporations under federal and certain state income
       tax requirements.

       Pro forma net income for the years ended December
       31, 1993, 1994 and 1995 give effect to pro forma
       income tax provisions at statutory rates (40.5%)
       assuming Amscan, Inc. and Am-Source, Inc. had not
       elected Subchapter S corporation status for those
       periods.

       In addition to the pro forma additional income tax
       expense, there are other events contemplated in
       connection with the Offering that have been reflected
       in the supplemental pro forma net income for the year
       ended December 31, 1995 which causes such amount to be
       higher than the pro forma net income amount.

       The supplemental pro forma net income for the year
       ended December 31, 1995 gives effect to (i) reduction
       in compensation paid to certain employees to the
       extent such compensation exceeded the compensation
       payable to such individuals under certain prospective
       compensation agreements ($2,581,000), (ii) to reflect
       amortization of goodwill ($250,000) and elimination of
       minority interest related to the 50% acquisition of
       Am-Source, Inc. as if it were acquired at the
       beginning of the period presented ($927,000), (iii) to
       reflect the reduction of interest expense ($2,686,000)
       related to the repayment of bank indebtedness and
       subordinated indebtedness due to the Principal
       Stockholder from proceeds of the proposed Offering, as
       if it occurred at the beginning of the period
       presented, and (iv) to give effect to the tax effects
       of these adjustments at statutory rates (40.5%)
       assuming Amscan Inc. and Am-Source, Inc. had not
       elected Subchapter S corporation status ($9,181,000).

       The supplemental pro forma weighted average shares
       outstanding represent the contemplated number of
       shares expected to be outstanding immediately after
       the Offering.



                          F - 18


<PAGE>



                     AMSCAN INC. AND AFFILIATES
               Notes to Combined Financial Statements
                          December 31, 1995




 (16)  Subsequent Events

       (a)    On April 5, 1996, certain of the Companies
              entered into an operating lease agreement with a
              third party whereby the Companies may lease up to
              $11,000,000 of machinery and equipment.  The
              agreement provides for equal monthly payments over
              12 years, including renewal options.  The
              agreement will be classified as an operating lease
              for financial statement purposes, and accordingly,
              the related assets and liabilities will not be
              reflected in the Companies' financial statements.

              In connection with this agreement, certain of the
              Companies have entered into commitments for
              equipment with a fair value of approximately
              $10,400,000.

              Assuming the entire lease facility is utilized,
              future minimum lease payments under the lease will
              be as follows ($ in thousands):

                      1997                  $1,305
                      1998                   1,305
                      1999                   1,305
                      2000                   1,305
                      2001                   1,305
                      Thereafter             9,135
                                            ------
                                           $15,660
                                            ======

       (b)    In July 1996, certain operating leases with
              Uncombined Affiliates which previously had
              remaining terms of up to sixteen years have been
              amended to terms of up to six years.  As a result
              of these reduced lease terms, future minimum lease
              payments under all operating leases with
              Uncombined Affiliates, at December 31, 1995
              consisted of the following ($ in thousands):

                      1996                $  2,132
                      1997                   2,246
                      1998                   2,309
                      1999                   2,374
                      2000                   1,239
                      Thereafter               167
                                           -------
                                           $10,467
                                            ======





                          F - 19


<PAGE>




                           AMSCAN INC. AND AFFILIATES
                            Combined Balance Sheets
                               ($ in thousands)
                                  (unaudited)

                                                                  Adjusted
                                                                June 30, 1996
                                               June 30, 1996      (note 5)
                                               -------------    -------------
 Assets

 Current assets:
   Cash and cash equivalents                   $  3,478           $  3,478
   Accounts receivable, net                      39,740             39,740
   Inventories                                   49,474             49,474
   Deposits and other                            12,326             12,326
                                                -------            -------
        Total current assets                    105,018            105,018

 Property, plant and equipment, net              27,137             27,137
 Other assets                                     7,332              7,332
                                                -------            -------
        Total assets                           $139,487           $139,487
                                               ========           ========
 Liabilities and Stockholders' Equity

 Current liabilities:
   Loans and notes payable                     $ 49,750           $ 49,750
   Accounts payable                               7,630              7,630
   Accrued expenses                              10,029             10,029
   Current installments of long-term
     indebtedness                                 2,141              2,141
                                                 ------             ------
        Total current liabilities                69,550             69,550

 Long-term indebtedness, less current
  installments                                   11,430             11,430
 Subordinated and other indebtedness to
  stockholders                                   19,660             33,111
 Other                                              639                639
                                                -------            -------
        Total liabilities                       101,279            114,730
                                                -------            -------

 Stockholders' equity:
   Common stock                                     393                393
   Additional paid-in capital                     9,090              1,522
   Retained earnings                             29,372             23,489
   Cumulative translation adjustment               (560)              (560)
   Treasury stock, at cost                          (87)               (87)
                                                 ------             ------
        Total stockholders' equity               38,208             24,757
                                                 ------             ------

        Total liabilities and stockholders'
          equity                               $139,487           $139,487
                                               ========           ========

             See accompanying notes to combined financial statements.


                          F - 20


<PAGE>



                          AMSCAN INC. AND AFFILIATES
                       Combined Statements of Operations
                    ($ in thousands, except share amounts)
                                 (unaudited)


                                                  For the Six Months Ended
                                                         June 30,
                                                  -------------------------
                                                     1995            1996
                                                  --------       ----------

 Net sales                                        $ 80,422       $   92,972
 Cost of sales                                      51,903           58,706
                                                  --------       ----------

    Gross profit                                    28,519           34,266
                                                  --------       ----------

 Operating Expenses:
    Selling                                          5,772            5,936
    General and administrative                       6,680            8,916
    Art and development                              1,802            2,194
    Special bonuses                                  1,423            2,100
                                                  --------       ----------
         Total operating expenses                   15,677           19,146
                                                  --------       ----------
         Income from operations                     12,842           15,120
 Interest expense, net                               2,979            3,084
 Other income, net                                    (304)            (446)
                                                  --------       ----------

 Income before income taxes
   and minority interests                           10,167           12,482

 Income taxes                                          203              441
 Minority interests                                    347              825
                                                  --------       ----------
         Net income                               $  9,617       $   11,216
                                                  ========       ==========
 Pro forma data (note (6)):
         Net income before pro forma 
           income taxes                           $  9,617       $   11,216
         Pro forma additional 
           income tax expense                        3,684            4,415
                                                  --------       ----------
              Pro forma net income                $  5,933       $    6,801
                                                  ========       ==========
 Supplemental pro forma data
   (unaudited) (note (6)):
         Supplemental pro forma net income                       $    9,258
                                                                 ==========
         Supplemental pro forma net income per share             $     0.42
                                                                 ==========
         Supplemental pro forma weighted average
           shares outstanding                                    22,000,000
                                                                 ==========


           See accompanying notes to combined financial statements.



                          F - 21


<PAGE>

<TABLE>


                                    AMSCAN INC. AND AFFILIATES
                            Combined Statements of Stockholders' Equity

                          For the Six Months Ended June 30, 1995 and 1996
                                         ($ in thousands)
                                            (unaudited)
<CAPTION>

                                                   Additional                 Cumulative
                                       Common       Paid-In      Retained     Translation    Treasury
                                       Stock        Capital      Earnings     Adjustment       Stock       Total
                                       -----       ----------    --------     -----------    --------      -----
<S>                                    <C>         <C>           <C>          <C>            <C>           <C>

 Balance, December 31, 1994            $  393      $ 9,090       $12,037      $   (613)        $(87)       $20,820

 Net income for the six
   months ended June 30, 1995               -            -         9,617             -            -          9,617

 Subchapter S and other distributions       -            -          (248)            -            -           (248)

 Net change in cumulative
   translation adjustment                   -            -             -          (190)           -           (190)
                                       ------       ------       -------         -----         ----        --------

 Balance, June 30, 1995                $  393       $9,090       $21,406         $(803)        $(87)       $29,999
                                       ======       ======       =======         ======        =====       =======

 Balance, December 31, 1995            $  393       $9,090       $18,462         $(653)        $(87)       $27,205

 Net income for the six months
   ended June 30, 1996                      -            -        11,216             -            -         11,216

 Subchapter S and other distributions       -            -          (306)            -            -           (306)

 Net change in cumulative
   translation adjustment                   -            -             -            93            -             93
                                       ------       ------       -------         -----         ----        --------

 Balance, June 30, 1996                $  393       $9,090       $29,372         $(560)        $(87)       $38,208
                                       ======       ======       =======         ======        =====       =======

</TABLE>
              See accompanying notes to combined financial statements.



                                        F - 22


<PAGE>




                            AMSCAN INC. AND AFFILIATES
                         Combined Statements of Cash Flows
                                 ($ in thousands)
                                    (unaudited)

                                                       For the Six Months Ended
                                                               June 30,
                                                       ------------------------
                                                       1995               1996
                                                       ----               ----

 Cash flows from operating activities:
    Net income                                         $ 9,617         $11,216
    Adjustments to reconcile net income
      to net cash used in operating
      activities:
           Depreciation and amortization                 2,129           2,271
           Provision for doubtful accounts                  30             70
           Changes in operating assets and
             liabilities:
                Accounts receivable                     (9,703)         (7,928)
                Inventories                             (4,709)         (4,461)
                Deposits and other                      (2,739)         (9,406)
                Other assets                            (1,814)         (2,741)
                Accounts payable and accrued
                  expenses                                (479)          2,278
                Other                                      255            (561)
                                                        ------          ------
                Net cash used in operating
                  activities                            (7,413)         (9,262)
                                                        ------          ------
 Cash flows from investing activities:
    Capital expenditures                                (1,853)         (1,309)
                                                        ------          ------
         Net cash used in investing activities          (1,853)         (1,309)
                                                        ------          ------
 Cash flows from financing activities:
    Proceeds from loans, notes payable and
      long term indebtedness                            14,827          13,821
    Repayment of loans, notes payable and
      long term indebtedness                            (4,431)         (2,094)
    Subchapter S and other distributions                  (248)           (306)
                                                        ------          ------
         Net cash provided by financing activities      10,148          11,421
                                                        ------          ------
    Effect of exchange rate changes on cash               (257)            136
                                                        ------          ------
         Net increase in cash and cash equivalents         625             986

 Cash and cash equivalents at beginning of period        2,229           2,492
                                                        ------          ------
 Cash and cash equivalents at end of period            $ 2,854        $  3,478
                                                        ======          ======
 Supplemental disclosures of cash flow information:
    Cash paid during the period for:
       Interest                                        $ 2,971        $  2,569
       Taxes                                           $   329        $    427
 Supplemental information on non-cash investing
   activities:

 Capital lease obligations of $429 were incurred for the six months ended
 June 30, 1996.  There were no capital lease obligations incurred for the
 six months ended  June 30, 1995.



    See accompanying notes to combined financial statements. 



                                     F - 23


<PAGE>




                     AMSCAN INC. AND AFFILIATES
                 Notes to Combined Financial Statements
                              June 30, 1996


 (1)  Description of Business
      -----------------------

      The accompanying combined special purpose financial statements 
      include the accounts of Amscan Inc., and certain of its affiliates
      (the "Companies").  The Companies design, manufacture, contract
      for manufacture and distribute party and novelty goods to retailers
      and wholesale distributors principally in the United States, Canada
      and Europe.

      Basis of Combination

      These combined financial statements present the Companies on a
      combined basis because of their common ownership by Mr. John A.
      Svenningsen (the "Principal Stockholder").  The name, the Principal
      Stockholder's ownership and a brief description of each entity's
      principal business activity is presented below.

                                 Principal
                               Stockholder's
          Entity                 Ownership           Principal Activity
          ------               -------------         ------------------

Amscan Inc.                        100%        Manufacturer - paper tableware;
                                                 and distributor - worldwide
Am-Source, Inc.                     50%        Manufacturer - plastic products
Trisar, Inc.                       100%        Manufacturer - gift products
Amscan Distributors (Canada) Ltd.  100%        Distributor - Canada
Amscan Holdings Limited             75%        Distributor - United Kingdom
Amscan (Asia Pacific) Pty. Ltd,     85%        Distributor - Australia and Asia
Amscan Partyartikel GmbH            95%        Distributor - Germany
Amscan Svenska AB                  100%        Distributor - Sweden
Amscan de Mexico, S.A. de C.V.      50%        Distributor - Mexico
JCS Realty Corp.                   100%        Real estate - Canada
SSY Realty Corp.                   100%        Real estate - United States

      The 50% owned entities are combined in the accompanying financial
      statements because Amscan Inc. or the Principal Stockholder
      effectively controls their day-to-day operations.

      All material intercompany balances and transactions have been eliminated
      in combination.

 (2)  Use of Estimates
      ----------------

      Management has made estimates and assumptions relating to the reporting
      of assets and liabilities to prepare these combined financial statements
      in conformity with generally accepted accounting principles.  Actual
      results could differ from these estimates.  The results of operations
      for the six months ended June 30, 1996 are not indicative of results to
      be expected for the year ended December 31, 1996.




                                    F - 24


<PAGE>




           AMSCAN INC. AND AFFILIATES
       Notes to Combined Financial Statements
                    June 30, 1996



 (3)  Inventories
      -----------

      Inventories at June 30, 1996 consisted of the following ($ in thousands):

            Finished goods                       $45,427
            Raw Materials                          3,269
            Work-in-process                        2,074
                                                  ------
                                                  50,770
            Less:  Reserve for slow moving and
                   obsolete inventory             (1,296)
                                                  ------
                                                 $49,474
                                                 =======

 (4)  Operating Leases
      ----------------

      On April 5, 1996, certain of the Companies entered into an operating
      lease agreement with a third party whereby the Companies may lease up
      to $11,000,000 of machinery and equipment.  The agreement provides for
      equal monthly payments over 12 years, including renewal options.  The
      agreement will be classified as an operating lease for financial
      statement purposes, and accordingly, the related assets and liabilities
      are not reflected in the Companies' financial statements.  Under the
      terms of the agreement, the Companies may use this facility to provide
      for progress payments on such equipment.  The Companies are obligated
      to make interest payments on amounts advanced.  Scheduled lease payments
      commence when all equipment is delivered.

      In connection with this agreement, certain of the Companies have entered
      into commitments for equipment with a fair value of approximately
      $10,400,000.  At June 30, 1996, progress payments of approximately
      $4,800,000 related to this equipment have been financed by the Companies
      from existing working capital resources.  Under the terms of the lease,
      the Companies will be reimbursed for these advances.

      Assuming the entire lease facility is utilized, future minimum lease
      payments under the lease will be as follows ($ in thousands):

                  1997                   $ 1,305
                  1998                     1,305
                  1999                     1,305
                  2000                     1,305
                  2001                     1,305
                  Thereafter               9,135
                                          ------
                                         $15,660
                                         =======



                                    F - 25


<PAGE>




                         AMSCAN INC. AND AFFILIATES
                   Notes to Combined Financial Statements
                               June 30, 1996


      In July 1996, certain operating leases with Uncombined Affiliates which
      previously had remaining terms of up to sixteen years have been amended
      to terms of up to six years.  As a result of these reduced lease terms,
      future minimum lease payments under all operating leases with Uncombined
      Affiliates, at December 31, 1995 consisted of the following ($ in
      thousands):

                  1996                  $  2,132
                  1997                     2,246
                  1998                     2,309
                  1999                     2,374
                  2000                     1,239
                  Thereafter                 167
                                         -------
                                         $10,467
                                         =======

 (5)  Adjusted Pro Forma Balance Sheet
      --------------------------------

      Pursuant to Staff Accounting Bulletin 55, the Adjusted June 30, 1996
      Balance Sheet only gives effect to the declaration of distributions
      and dividends to be made to Subchapter S stockholders subsequent to
      June 30, 1996.

 (6)  Pro Forma and Supplemental Pro Forma Net Income
      -----------------------------------------------

      Pro forma net income for the periods ended June 30, 1995 and 1996,
      respectively, give effect to pro forma income tax provisions at
      statutory rates (40.5%) assuming Amscan Inc. and Am-Source, Inc.
      had not elected Subchapter S corporation status.

      Supplemental pro forma net income for the period ended June 30, 1996
      is higher than the pro forma net income shown for the same period due
      to adjustments (i) to reduce compensation paid to certain employees to
      the extent such compensation exceeded the compensation payable to such
      individuals under their revised compensation agreements as if the
      revised agreements were in effect as of the beginning of the period,
      (ii) to reflect amortization of goodwill and elimination of minority
      interest related to the acquisition of the remaining 50% of Am-Source,
      Inc. as if it were acquired at the beginning of the period presented,
      (iii) to reflect the reduction of interest expense related to the
      repayment of bank indebtedness and subordinated indebtedness due to the
      Principal Stockholder from proceeds of the proposed Offering, as if it
      occurred at the beginning of the period presented and (iv) to give
      effect to the tax effects of these adjustments at statutory rates
      (40.5%) assuming Amscan Inc. and Am-Source, Inc. had not elected
      Subchapter S corporation status.




                                  F - 26


<PAGE>





     No person has been authorized to give
 any information or to make any representations
 other than those contained in this Prospectus,
 and, if given or made, such information or
 representations must not be relied upon as
 having been authorized. this Prospectus does          ---------- Shares
 not constitute an offer to sell or the
 solicitation of an offer to buy any securities
 other than the securities to which it relates         Amscan Holding, Inc.
 or an offer to sell or the solicitation of an
 offer to buy such securities in any circumstances
 in which such offer or solicitation is unlawful.          Common Stock
 Neither the delivery of this prospectus nor        (par value $0.10 per share)
 any sale made hereunder shall, under any
 circumstances, create any implication that
 there has been no change in the affairs of                 ----------
 the company since the date hereof or that the
 information contained herein is correct as of              [ L O G O]
 any time subsequent to its date. ____________
                                                            ----------
               -----------------
               TABLE OF CONTENTS
               -----------------

                                          PAGE
                                          -----

 Prospectus Summary.....................
 The Company............................
 Risk Factors...........................
 Organization of the Company............
 Use of Proceeds........................
 Capitalization.........................
 Dilution...............................
 Selected Financial Data................           Goldman, Sachs & Co.
 Management's Discussion and Analysis
   of Financial.........................           Alex. Brown & Sons
 Condition and Results of Operations....
 Supplemental Pro Forma Combined........             Incorporated
 Financial Statements (Unaudited).......
 Business...............................             Representatives
 Management of the Company..............           of the Underwriters
 Principal Stockholders.................
 Certain Related Transactions...........
 Description of the Company's Capital
   Stock................................
 Shares Eligible for Future Sale........
 Underwriting...........................
 Validity of Common Stock...............
 Experts................................
 Other Information......................
 Index to Combined Financial Statements.

      Through and including ______, 1996 (the
 25th day after the date of this Prospectus),
 all dealers effecting transactions in the
 common stock, whether or not participating
 in this distribution, may be required to
 deliver a Prospectus.  This is in addition
 to the obligation of dealers to deliver a
 prospectus when acting as underwriters and
 with respect to their unsold allotments or
 subscriptions. 




<PAGE>





                       PART II
       INFORMATION NOT REQUIRED IN PROSPECTUS


 Item 13.   Other Expenses of Issuance and Distribution
            -------------------------------------------

            The following table sets forth an itemization of all
 estimated expenses in connection with the issuance and distribution
 of the securities being registered:


            Registration Statement Filing Fee                  $  22,727.27
            NASD Filing Fee                                      __________
            Legal Fees and Expenses                              __________
            Accounting Fees and Expenses                         __________
            Printing Costs                                       __________
            Fees and Expenses (including legal fees) for         __________
            qualifications under State Securities laws
            Transfer Agent's Fees and Expenses                   __________
            Miscellaneous                                        __________

            Total                                               $ _________

 Item 14.   Indemnification Of Directors And Officers
            -----------------------------------------

            The Registrant's By-Laws provide for indemnification by the
 Registrant of its directors and officers to the full extent permitted by
 the Delaware General Corporation Law (the "DGCL").  The Registrant is
 empowered by Section 145 of the DGCL, subject to the procedures and
 limitations stated therein, to indemnify any person against expenses
 (including attorneys' fees), judgments, fines, and amounts paid in
 settlement actually and reasonably incurred by him in connection with
 any threatened, pending or completed action, suit or proceeding in which
 such person was or is made a party by reason of his being or having been
 a director, officer, employee or agent of the Registrant, if he acted in
 good faith and in a manner he reasonably believed to be in or not opposed
 to the best interests of the Registrant, and, with respect to any criminal
 action or proceeding, if he had no reasonable cause to believe his conduct
 was unlawful.  The statute provides that indemnification pursuant to its
 provisions is not exclusive of other rights of indemnification to which
 a person may be entitled under any By-Law, agreement, vote of
 stockholders or disinterested directors, or otherwise.  The Registrant
 has also agreed to indemnify each director pursuant to an
 Indemnification Agreement with such director from and against any
 and all expenses, losses, claims, damages and liabilities incurred by
 such director for or as a result of action taken or not taken while
 such director was acting in his capacity as a director, officer,
 employee or agent of the Registrant.

      [The Registrant maintains a liability and indemnification insurance
 policy in the amount of $ ___________ for a period extending from
 __________ through __________ issued by ___________ covering all
 officers and directors of the Registrant, at an annual expense of
 approximately $ __________.]

      [Reference is made to Section ___ of the Underwriting Agreement filed
 as Exhibit ___ hereto for provisions relating to indemnification of
 officers and directors of the Company by the Underwriters.]




                                        II-1


<PAGE>




 Item 15.   Recent Sales of Unregistered Securities.
            ----------------------------------------

            In connection with the formation of the Registrant, the
 Registrant sold _________ shares of Common Stock to John A. Svenningsen
 for $___________ in cash.  Such shares were sold to Mr. Svenningsen for
 the purpose of facilitating the Organization and the Offering (as
 those terms are defined in the Prospectus constituting a part of this
 Registration Statement (the "Prospectus").  Additional shares of Common
 Stock will be issued prior to completion of the Offering in connection
 with effecting the Organization.  See "Organization of the Company" in
 the Prospectus.  All of such shares were or will be issued and sold by
 the Registrant in reliance on the exemption contained in Section 4(2) of
 the Securities Act of 1933.

 Item 16.   Exhibits and Financial Statement Schedules

            (a)  Exhibits.

      **    Exhibit 1      -  Form of Underwriting Agreement
      **    Exhibit 2(a)   -  [Share Exchange Agreement between the
                              Company and John A. Svenningsen, dated
                              ________, 1996]
      **    Exhibit 2(b)   -  Capital Contribution Agreement between the
                              Company and Messrs. Allan J. Kaufman, Arthur J.
                              Kaufman and Michael F. Hodges, dated as of
                              October 9, 1996, as supplemented
      *     Exhibit 3(a)   -  Certificate of Incorporation of the
                              Registrant, dated October 3, 1996
      *     Exhibit 3(b)   -  By-Laws of the Registrant
      **    Exhibit 5      -  Opinion of Cummings & Lockwood
      **    Exhibit 10(a)  -  Employment Agreement by and between Amscan
                              Inc. and John A. Svenningsen, dated November 1,
                              1996
      **    Exhibit 10(b)  -  Employment Agreement by and between the
                              Company and Gerald C. Rittenberg, dated October
                              9, 1996
      **    Exhibit 10(c)  -  Stock Agreement among Gerald C.
                              Rittenberg, John Svenningsen and Amscan Inc.,
                              dated October 9, 1996
      **    Exhibit 10(d)     Employment Agreement between Amscan Inc.
                              and Gerald C. Rittenberg, dated November 27,
                              1991
      **    Exhibit 10(e)  -  Employment Agreement by and between Amscan
                              Inc. or the Company and William Wilkey, dated
                              as of October 4, 1996
      **    Exhibit 10(f)     Employment Agreement between Amscan Inc.
                              and William Wilkey, dated as of January 1, 1992


                                        II-2


<PAGE>


      **    Exhibit 10(g)  -  Employment Agreement between
                              Amscan Inc. and James M. Harrison,
                              dated as of _________, 1996
      **    Exhibit 10(h)  -  1996 Stock Option Plan for Key
                              Employees
      **    Exhibit 10(i)  -  Lease between ACP East LLC and
                              Amscan Inc. dated as of December 1,
                              1995, as amended
      **    Exhibit 10(j)  -  Lease between John Anders
                              Svenningsen and Amscan Inc., dated
                              March 1, 1995, as modified and amended
      **    Exhibit 10(k)  -  Lease between John Anders
                              Svenningsen and Amscan Inc., dated
                              November 9, 1995, as amended
      **    Exhibit 21     -  Subsidiaries of the Registrant
      *     Exhibit 24(a)  -  Consent of KPMG Peat Marwick LLP
      **    Exhibit 24(b)  -  Consent of Cummings & Lockwood,
                              (to be included as part of Exhibit 5)
      *     Exhibit 27     -  Financial Data Schedule



      *     filed herewith
      **    to be filed by amendment



      (b)  Financial Statement Schedule.

      Schedule 2           -  Valuation and Qualifying Accounts

 Item 17.  Undertakings.
           ------------

      (f)   The undersigned Registrant hereby undertakes to
 provide to the Underwriters at the closing specified in the
 Underwriting Agreement, certificates in such denominations
 and registered in such names as required by the Underwriters
 to permit prompt delivery to each purchaser.

      (h)   Insofar as indemnification for liabilities arising
 under the Securities Act of 1933 may be permitted to
 directors, officers and controlling persons of the Registrant
 pursuant to the foregoing provisions, or otherwise, the
 Registrant has been advised that in the opinion of the
 Securities and Exchange Commission such indemnification is
 against public policy as expressed in the Securities Act of
 1933 and is therefore, unenforceable.  In the event that a
 claim for indemnification against such liabilities (other
 than the payment by the Registrant of expenses incurred or
 paid by a director, officer or controlling person of the
 Registrant in the successful defense of any action, suit or
 proceeding) is asserted by such director, officer or
 controlling person in connection with the securities being
 registered, the Registrant will, unless in the opinion of its
 counsel the matter has been settled by controlling precedent,
 submit to a court of appropriate jurisdiction the question
 whether such indemnification by it is against public policy
 as expressed in the Securities Act of 1933 and will be
 governed by the final adjudication of such issue.




                             II-3


<PAGE>




     (i)    The undersigned Registrant hereby undertakes that:

            (1)  For purposes of determining any liability
 under the Securities Act of 1933, the information omitted
 from the form of prospectus filed as part of this
 registration statement in reliance upon Rule 430A and
 contained in a form of prospectus filed by the Registrant
 pursuant to Rule 424(b)(1) or (4) or 497(h) under the
 Securities Act of 1933 shall be deemed to be part of this
 registration statement as of the time it was declared
 effective.

            (2)  For the purpose of determining any liability
 under the Securities Act of 1933, each post-effective
 amendment that contains a form of prospectus shall be deemed
 to be a new registration statement relating to the securities
 offered therein and the offering of such securities at that
 time shall be deemed to be the initial bona fide offering
 thereof.






                             II-4


<PAGE>




                          Signatures
                          ----------

      Pursuant to the requirements of the Securities Act of 1933, the
 Registrant has duly caused this Registration Statement to be signed on
 its behalf by the undersigned thereto duly authorized, in the Town of
 Elmsford, State of New York, on October 15, 1996.

                                    AMSCAN HOLDINGS, INC.


                                        /s/ John A. Svenningsen
                                    By-------------------------------------
                                       John A. Svenningsen
                                       Chairman of the Board
                                       and Chief Executive Officer





      Pursuant to the requirements of the Securities Act of 1933, this
 Registration Statement has been signed below by the following persons in
 the capacities and on the date indicated.


                                     /s/ John A. Svenningsen
                                     -----------------------------------------
                                     John A. Svenningsen
                                     Director, Chairman of the Board and Chief
                                     Executive Officer
                                     Date:  October 15, 1996


                                     /s/ James M. Harrison
                                     -----------------------------------------
                                     James M. Harrison
                                     Chief Financial Officer and Principal
                                     Accounting Officer
                                     Date:  October 15, 1996







                             II-5


<PAGE>





                                                                    Schedule 2

                          Amscan Inc. and Affiliates
                       Valuation and Qualifying Accounts

                               ($ in thousands)

                           Beginning                                  Ending
 For the year ended        Balance        Write-offs   Additions      Balance
                           ---------      ----------   ---------      -------

 December 31, 1993         $   258        $1,493       $2,339         $1,104
 December 31, 1994           1,104         1,855        2,676          1,925
 December 31, 1995           1,925         1,001        1,581          2,505


<PAGE>

                               EXHIBIT INDEX


      **    Exhibit 1      -  Form of Underwriting Agreement
      **    Exhibit 2(a)   -  [Share Exchange Agreement between the
                              Company and John A. Svenningsen, dated
                              ________, 1996]
      **    Exhibit 2(b)   -  Capital Contribution Agreement between the
                              Company and Messrs. Allan J. Kaufman, Arthur J.
                              Kaufman and Michael F. Hodges, dated as of
                              October 9, 1996, as supplemented
      *     Exhibit 3(a)   -  Certificate of Incorporation of the
                              Registrant, dated October 3, 1996
      *     Exhibit 3(b)   -  By-Laws of the Registrant
      **    Exhibit 5      -  Opinion of Cummings & Lockwood
      **    Exhibit 10(a)  -  Employment Agreement by and between Amscan
                              Inc. and John A. Svenningsen, dated November 1,
                              1996
      **    Exhibit 10(b)  -  Employment Agreement by and between the
                              Company and Gerald C. Rittenberg, dated October
                              9, 1996
      **    Exhibit 10(c)  -  Stock Agreement among Gerald C.
                              Rittenberg, John Svenningsen and Amscan Inc.,
                              dated October 9, 1996
      **    Exhibit 10(d)     Employment Agreement between Amscan Inc.
                              and Gerald C. Rittenberg, dated November 27,
                              1991
      **    Exhibit 10(e)  -  Employment Agreement by and between Amscan
                              Inc. or the Company and William Wilkey, dated
                              as of October 4, 1996
      **    Exhibit 10(f)     Employment Agreement between Amscan Inc.
                              and William Wilkey, dated as of January 1, 1992
      **    Exhibit 10(g)  -  Employment Agreement between
                              Amscan Inc. and James M. Harrison,
                              dated as of _________, 1996
      **    Exhibit 10(h)  -  1996 Stock Option Plan for Key
                              Employees
      **    Exhibit 10(i)  -  Lease between ACP East LLC and
                              Amscan Inc. dated as of December 1,
                              1995, as amended
      **    Exhibit 10(j)  -  Lease between John Anders
                              Svenningsen and Amscan Inc., dated
                              March 1, 1995, as modified and amended
      **    Exhibit 10(k)  -  Lease between John Anders
                              Svenningsen and Amscan Inc., dated
                              November 9, 1995, as amended
      **    Exhibit 21     -  Subsidiaries of the Registrant
      *     Exhibit 24(a)  -  Consent of KPMG Peat Marwick LLP
      **    Exhibit 24(b)  -  Consent of Cummings & Lockwood,
                              (to be included as part of Exhibit 5)
      *     Exhibit 27     -  Financial Data Schedule


      *     filed herewith
      **    to be filed by amendment


                        CERTIFICATE OF INCORPORATION
                                     OF
                            AMSCAN HOLDINGS, INC.

      FIRST: The name of the corporation (the "Corporation") is AMSCAN
 HOLDINGS, INC.

      SECOND: The address of the registered office of the Corporation in
 the State of Delaware is 1013 Centre Road, in the City of Wilmington,
 County of New Castle.  The name of its registered agent at such address is
 Corporation Service Company.

      THIRD: The nature of the business or purposes to be conducted or
 promoted is to engage in any lawful act or activity for which corporations
 may be organized under the General Corporation Law of the State of
 Delaware, as is now in effect or as it may hereafter be amended or
 superseded (the "Delaware Law"); and in general, to possess and exercise
 all the powers and privileges granted by the Delaware Law or by this
 Certificate of Incorporation, together with any powers incidental thereto,
 so far as such powers and privileges are necessary or convenient to the
 conduct, promotion or attainment of the business or purposes of the
 Corporation.

      FOURTH:  A.  Designation Of Classes.  The Corporation is authorized
 to issue a total of fifty-five million (55,000,000) shares of stock in two
 classes designated respectively "Preferred Stock" and "Common Stock."  The
 total number of shares of Preferred Stock which the Corporation shall have
 authority to issue is five million (5,000,000), par value $0.10 per share,
 and the total number of shares of Common Stock which the Corporation shall
 have authority to issue is fifty million (50,000,000), par value $0.10 per
 share.

      B.  Rights And Preferences Of Each Class.  The designations and the
 powers, preferences and rights, and the qualifications, limitations or
 restrictions of the Preferred Stock and the Common Stock are as follows:

           1.  Preferred Stock.  The Preferred Stock may be issued from
 time to time in one or more classes or series.  Subject to the limitations
 set forth herein and any limitations prescribed by law, the Board of
 Directors of the Corporation is expressly authorized prior to the issuance
 of any class or series of the Preferred Stock, to fix and determine by
 resolution or resolutions providing for the issue of any such class or
 series of Preferred Stock, the number of shares included in such class or
 series and the designation, relative powers, preferences and rights, and
 the qualifications, limitations or restrictions of such class or series.
 Pursuant to the foregoing general authority, but not in limitation of the




                                -1-


<PAGE>
 powers conferred on the Board of Directors thereby and by the Delaware
 Law, the Board of Directors is expressly authorized to determine with
 respect to each class or series of Preferred Stock the following:

                (a)  the distinctive designation of any class or series and
 the number of shares constituting such class or series, which number may
 be increased by the Board of Directors (except as may otherwise be
 provided in connection with the creation of such class or series), or
 decreased by the Board of Directors (but not below the number of shares of
 such class or series then outstanding);

                (b)  the rate or amount and times at which, and the
 preferences and conditions under which, dividends shall be payable on the
 shares of such class or series, including whether such dividends shall be
 cumulative or noncumulative;

                (c)  the times, terms and conditions, if any, upon which
 shares of such class or series shall be subject to redemption, including
 the amount, terms, conditions and manner of operation of any purchase,
 retirement or sinking fund to be provided for the shares of such class or
 series;

                (d)  the rights and preferences, if any, of the holders of
 shares of such class or series upon the liquidation, dissolution or
 winding up of the affairs of, or upon any distribution of the assets of,
 the Corporation;

                (e)  the terms and conditions, if any, upon which the
 holders of shares of such class or series may convert such shares into, or
 exchange such shares for, shares of any other class or classes or of any
 other series of the same class;

                (f)  the full or limited voting rights, if any, to be
 provided for such class or series, in addition to the voting rights
 provided by law; and

                (g)  any other relative rights, preferences, optional or
 special rights, and the qualifications, restrictions and limitations
 thereof, of shares of such class or series.

           2.   Common Stock.  Except as otherwise provided by the Delaware
 Law, by this Certificate of Incorporation or by any resolution adopted by
 the Board of Directors of the Corporation pursuant to the authority
 conferred by Section B.1. of this Article FOURTH, the entire voting power
 of the shares of the Corporation for the election of directors and for all
 other purposes, as well as all other rights pertaining to shares of the
 Corporation, shall be vested exclusively in the Common Stock.  The holders
 of Common Stock shall be entitled to vote on each matter on which the
 stockholders of the Corporation shall be entitled to vote, and each holder
 of shares of Common Stock shall have one vote for each share of Common
 Stock registered in such holder's name.  The holders of Common Stock shall
 be entitled to participate ratably in all dividends payable on the




                                -2-


<PAGE>
 Common Stock and, subject to the rights and preferences of the Preferred
 Stock, in all assets of the Corporation in the event of any voluntary or
 involuntary liquidation, dissolution or winding up of the affairs of the
 Corporation, or upon any distribution of the assets of the Corporation.

                In accordance with Section 242(b)(2) of the Delaware Law,
 the number of authorized shares of the Common Stock may be increased or
 decreased (but not below the number of shares of Common Stock then
 outstanding) by the affirmative vote of the holders of at least a majority
 of the shares of capital stock of the Corporation then entitled to vote,
 voting together as a single class, and no separate vote of the holders of
 any class or series of stock shall be required, unless expressly required
 by this Certificate of Incorporation.

      FIFTH:  The name and mailing address of the incorporator is Joel S.
 Lever, Esq., One North Broadway, White Plains, New York 10601.

      SIXTH:  No action required to, or which may, be taken at any annual
 or special meeting of the stockholders of the Corporation, may be taken
 without a meeting of the stockholders, and the power of the stockholders
 of the Corporation to consent in writing pursuant to Section 228 of the
 Delaware Law (as said Section may be amended or superseded from time to
 time) or otherwise, without a meeting, to the taking of any action is
 expressly denied.

      SEVENTH:  Whenever a compromise or arrangement is proposed between
 the Corporation and its creditors or any class of them and/or between the
 Corporation and its stockholders or any class of them, any court of
 equitable jurisdiction within the State of Delaware may, on the
 application in a summary way of the Corporation or of any creditor or
 stockholder thereof or on the application of any receiver or receivers
 appointed for the Corporation under the provisions of Section 291 of Title
 8 of the Delaware Code or on the application of trustees in dissolution or
 of any receiver or receivers appointed for the Corporation under the
 provisions of Section 279 of Title 8 of the Delaware Code, order a meeting
 of the creditor or class of creditors, and/or of the stockholders or class
 of stockholders, of the Corporation, as the case may be, to be summoned in
 such a manner as the said court directs.  If a majority in number
 representing three-fourths in value of the creditors or class of
 creditors, and/or of the stockholders or class of stockholders, of the
 Corporation, as the case may be, agree to any compromise or arrangement
 and to any reorganization of the Corporation as a consequence of such
 compromise or arrangement, the said compromise or arrangement and the said
 reorganization shall, if sanctioned by the court to which the said
 application is made, be binding upon all of the creditors, and/or on all
 the stockholders or class of stockholders, of the Corporation, as the case
 may be, and also on the Corporation.

      EIGHTH:  A.  Subject to applicable law, the business and affairs of
 the Corporation shall be managed by or under the direction of a Board of
 Directors consisting of




                                -3-


<PAGE>
 such number of directors as may be determined from time to time
 exclusively by resolution adopted by the affirmative vote of a majority of
 the entire Board of Directors. At such times as the number of directors
 comprising the Board of Directors is fixed at three or more directors, the
 Board of Directors shall be divided into three classes, as nearly equal in
 number as the then total number of members constituting the entire Board
 of Directors permits, with the term of office of one class expiring each
 year. The Board of Directors shall determine which directors shall be
 included in each class from time to time. The term of office of those
 directors included in the first class shall expire at the annual meeting
 of stockholders next succeeding the effective date of the filing of this
 Certificate of Incorporation (the "Effective Date"); the term of office of
 those directors included in the second class shall expire at the second
 annual meeting of stockholders next succeeding the Effective Date; and the
 term of those directors included in the third class shall expire at the
 third annual meeting next succeeding the Effective Date.  Thereafter, the
 directors of each class shall serve for a term of three years and until
 their respective successors are duly elected and qualified, or until their
 earlier death, resignation or removal.

       B.  Elections of directors need not be by written ballot unless the
 Bylaws of the Corporation so provide.

      NINTH:  In furtherance and not in limitation of the powers conferred
 by the Delaware Law, the Board of Directors of the Corporation is
 expressly authorized to adopt, amend or repeal the By-Laws of the
 Corporation in any manner not inconsistent with law or this Certificate of
 Incorporation; provided, however, that in the event of any conflict
 between any provision of this Certificate of Incorporation and any
 provision of the By-Laws, the provisions of this Certificate of
 Incorporation shall govern and such provision of the By-Laws shall be null
 and void.

      TENTH:  The books and records of the Corporation may be kept, subject
 to any provision of the laws of the State of Delaware, outside the State
 of Delaware at such place or places as may be designated from time to time
 by the Board of Directors of the Corporation or in the Bylaws of the
 Corporation.

      ELEVENTH:  The personal liability of a director to the Corporation or
 any of its stockholders for monetary damages for breach of fiduciary duty
 by such director as a director shall be limited to the fullest extent
 permitted by the Delaware Law.  Neither the amendment nor repeal of this
 Article ELEVENTH, nor the adoption of any provision of this Certificate of
 Incorporation inconsistent with this Article ELEVENTH shall eliminate or
 reduce the effect of this Article ELEVENTH in respect of any matter
 occurring, or any cause of action, suit or claim that, but for this
 Article ELEVENTH, would accrue or arise, prior to such amendment, repeal
 or adoption of an inconsistent provision.

      TWELFTH:  The Corporation reserves the right to amend, alter, change
 or repeal any provision contained in this Certificate of Incorporation or
 any amendment hereof




                                -4-


<PAGE>
 in the manner now or hereafter prescribed by law, and all rights conferred
 on the stockholders and directors are subject to this reservation.

      THE UNDERSIGNED, being the sole incorporator named above, for the
 purpose of forming a corporation pursuant to the Delaware Law, makes this
 Certificate of Incorporation, hereby declaring and certifying that this is
 such incorporator's act and deed and the facts herein stated are true, and
 accordingly, has signed this Certificate of Incorporation this 3 day
 of October, 1996.


                                     /s/ Joel S. Lever
                                 ------------------------------------------
                                              Joel S. Lever
                                            Sole Incorporator





                                -5-



                                   BY-LAWS
                                     OF
                             AMSCAN HOLDINGS, INC.

                          ARTICLE I - IDENTIFICATION

      SECTION 1.  Identification.  The name of the Corporation is Amscan
 Holdings, Inc.

      SECTION 2.  Corporate Seal.  Upon the seal of the Corporation shall
 appear the name of the Corporation and the state and year of incorporation
 and the words "Corporate Seal."

      SECTION 3.  Offices.  The registered office of the Corporation shall
 be located in Wilmington, Delaware.  The Corporation may also have offices
 at such other places, within and without the State of Delaware, as the
 Board of Directors of the Corporation ("Board") may determine from time to
 time or the business of the Corporation may require.

                       ARTICLE II - MEETING OF STOCKHOLDERS

      SECTION 1.  Place Of Meeting.  All meetings of the stockholders of
 the Corporation shall be held at such place, within or without the State
 of Delaware, as shall be designated by the Board or the Chairman of the
 Board, if any, or the President and stated in the notice of the meeting.

      SECTION 2.  Annual Meeting.  An annual meeting of the stockholders
 shall be held each year on such date in the first six months of the
 Corporation's fiscal year as shall be



<PAGE>
 designated by the Board, the Chairman of the Board, if any, or the
 President, or in the absence of such designation, on the first Tuesday of
 the seventh month of the fiscal year, if not a legal holiday, and if a
 legal holiday, then on the next succeeding business day, or on such other
 date following the first six months of the fiscal year as shall be fixed
 by the Board, the Chairman of the Board, or the President of the
 Corporation and stated in the notice of the meeting.  At such meeting the
 stockholders shall elect by plurality vote directors to fill the
 directorships whose terms expire at such meeting and shall transact such
 other business as may properly be brought before the meeting.

      SECTION 3.  Special Meetings.  Unless otherwise prescribed by law or
 by the Certificate of Incorporation, special meetings of the stockholders
 for any purpose or purposes may be called only by the Board, the Chairman
 of the Board, if any, or the President.

      SECTION 4.  Notice Of Meetings.  Except as may otherwise be required
 by law, written notice of each meeting of stockholders, stating the place,
 date and hour of the meeting and, in the case of a special meeting, the
 purpose or purposes for which the meeting is called, shall be given, not
 less than 10 nor more than 60 days before the date of each meeting, to
 each stockholder entitled to vote at such meeting by leaving such notice
 with such stockholder personally or by transmitting such notice with
 confirmed delivery (including by telegram, telefax or other form of
 recorded communication, provided that delivery of such notice in written
 form is confirmed), or by depositing such notice in the mails in a postage
 prepaid envelope addressed, to such stockholder at such stockholder's
 address as it appears on the corporate records.

      SECTION 5.  Quorum; Adjournment.  Except as may otherwise be required
 by these By-Laws, by the Certificate of Incorporation or by law, the
 holders of a majority of the


                                    -2-
<PAGE>
 outstanding shares of capital stock of the Corporation entitled to vote at
 the meeting, present in person or represented by proxy, shall constitute a
 quorum for the transaction of business at a meeting of the stockholders.

      If, however, a quorum shall not be present or represented at any
 meeting of the stockholders, the stockholders entitled to vote at the
 meeting, present in person or represented by proxy, shall have the power
 to adjourn the meeting from time to time, without notice other than
 announcement at the meeting, until a quorum shall be present or
 represented.  At such adjourned meeting at which a quorum shall be present
 or represented, any business may be transacted which might have been
 transacted at the original meeting.  If the adjournment is for more than
 30 days, or if, after the adjournment, a new record date is fixed for the
 adjourned meeting, a notice of the adjourned meeting shall be given to
 each stockholder of record entitled to vote at the meeting.

      SECTION 6.  Required Vote.  At a meeting of stockholders duly held
 and at which a quorum is present, the affirmative vote of the holders of
 at least a majority of the shares represented at such meeting which are
 entitled to vote on the subject matter shall be the act of the
 stockholders, except as is otherwise provided by these By-Laws, by the
 Certificate of Incorporation or by law.  Notwithstanding the foregoing,
 directors shall be elected by a plurality of the votes of the shares
 present in person or represented by proxy at a meeting at which a quorum
 is present and entitled to vote on the election of directors.

      SECTION 7.  Voting.  Each stockholder shall, unless otherwise
 provided by law or by the Certificate of Incorporation, be entitled to one
 vote in person or by proxy for each share of capital stock registered to
 such stockholder.

      SECTION 8.  Proxies.  Each stockholder entitled to vote at a meeting
 of



                                    -3-
<PAGE>
 stockholders may authorize another person or persons to act for such
 stockholder as proxy, such authorization to be in such form as may now or
 hereafter be permitted by law.  However, a proxy shall not be valid after
 three years from its date of execution, unless otherwise provided in the
 proxy.  Every proxy shall be revocable by the stockholder authorizing it,
 except in those cases where an irrevocable proxy is permitted by law and
 the proxy shall state that it is irrevocable.

      SECTION 9.  Action Without A Meeting.  No action required to be
 taken, or which may be taken, at a meeting of stockholders, may be taken
 without a meeting and without a vote, and the power of the stockholders of
 the Corporation to consent in writing without a meeting and a vote to the
 taking of any action is expressly denied.

      SECTION 10.  List Of Stockholders.  The officer or transfer agent who
 has charge of the stock ledger of the Corporation shall prepare and make,
 or cause to be prepared or made, at least 10 days before every meeting of
 stockholders, a complete list of the stockholders entitled to vote at the
 meeting, arranged in alphabetical order, and showing the address of each
 stockholder and the number of shares registered in the name of each
 stockholder.  Such list shall be open to the examination of any
 stockholder, for any purpose germane to the meeting, during ordinary
 business hours, for a period of at least 10 days prior to the meeting,
 either at a place within the city where the meeting is to be held, which
 place shall be specified in the notice of the meeting, or, if not so
 specified, at the place where the meeting is to be held.  The list shall
 also be produced and kept at the place of the meeting during the whole
 time thereof and may be inspected by any stockholder who is present.

      SECTION 11.  Stockholder Proposals.  Any stockholder desiring to
 submit a proposal for consideration before a meeting of stockholders,
 including a proposal to nominate



                                    -4-
<PAGE>
 one or more candidates for election as directors of the Corporation, shall
 be required to submit such proposal, together with all other information
 and material required by applicable law (including without limitation,
 Section 14 of the Securities Exchange Act of 1934 and the regulations
 promulgated thereunder relating to proxy solicitations (the "Proxy
 Rules")), to the Corporation's principal executive office such that it is
 received at such office not less than 60 nor more than 90 days prior to
 the proxy solicitation applicable to such meeting, or where such
 solicitation is not being made, not less than 70 nor more than 90 days
 prior to the date of the meeting.  Notwithstanding the foregoing, to the
 extent that the Proxy Rules or other applicable law provide for longer
 advance submission requirements with respect to such a stockholder
 proposal, such advance submission requirements shall control and supersede
 the provisions of this Section 11.

      SECTION 12.  Inspectors Of Election.  At such times as may be
 required by applicable law, the Corporation shall, in advance of any
 meeting of stockholders, appoint one or more inspectors to act at the
 meeting and make a written report thereof.  The Corporation may designate
 one or more persons as alternate inspectors to replace any inspector who
 fails to act.  If no inspector or alternate is able to act at a meeting of
 stockholders, the person presiding at the meeting shall appoint one or
 more inspectors to act at the meeting.  Each inspector, before entering
 upon the discharge of his duties, shall take and sign an oath faithfully
 to execute the duties of inspector with strict impartiality and according
 to the best of his ability.



                                    -5-
<PAGE>
                       ARTICLE III - BOARD OF DIRECTORS

      SECTION 1.  General Powers.  Except as otherwise provided by law or
 the Certificate of Incorporation, the business and affairs of the
 Corporation shall be managed by or under the direction of the Board.

      SECTION 2.  Number, Election And Term Of Office.  The Board shall
 consist of such number of directors to be determined from time to time by
 resolution adopted by the affirmative vote of a majority of the entire
 Board.  At such times as the number of directors comprising the Board of
 Directors is fixed at three or more directors, the Board shall be divided
 into three classes, as nearly equal in number as the then total number of
 members constituting the entire Board of Directors permits, with the term
 of office of one class expiring each year.  The Board of Directors shall
 determine which of the Corporation's directors will be included in each of
 the three classes from time to time.  The term of office of the directors
 in each of the first, second and third classes shall initially expire,
 respectively, at the first, second and third annual meetings next
 succeeding the filing of the Certificate of Incorporation of the
 Corporation.  Thereafter, each director shall serve, except in the event
 of death, resignation or removal, for a term of three years and until such
 director's successor is duly elected and qualified.

      SECTION 3.  Resignation; Removal.  Any director may resign at any
 time upon written notice to the Corporation.  The holders of a majority of
 the shares then entitled to vote for the election of directors may remove
 with cause at any time any director or the entire Board of Directors.  No
 such removal may be effected by such holders without cause.

      SECTION 4.  Vacancies.  (a)  Unless otherwise provided in the
 Certificate of Incorporation, any vacancy occurring on the Board,
 including a vacancy resulting from an



                                    -6-
<PAGE>
 increase in the authorized number of Directors, may be filled by the
 affirmative vote of a majority of the directors then in office, although
 less than a quorum, or by a sole remaining director.  Any director so
 chosen by the remaining director or directors to fill a vacancy, shall
 hold office until the next election of the class for which such director
 shall have been chosen and until such director's successor shall have been
 duly elected and qualified.

           (b)  If at any time, by reason of death or resignation or other
 cause, the Corporation should have no directors in office, then any
 officer or any stockholder or an executor, administrator, trustee or
 guardian of a stockholder, or other fiduciary entrusted with like
 responsibility for a stockholder, may call a special meeting of
 stockholders, or may apply to the Court of Chancery for a decree summarily
 ordering an election of directors as provided by law.

      SECTION 5.  Compensation Of Directors.  The directors may be
 reimbursed for any expenses of attendance at any meeting of the Board and
 may receive such other compensation as may be fixed by the Board.  No such
 reimbursement or payment shall preclude any director from serving the
 Corporation in any other capacity and receiving compensation therefor.
 Members of special or standing committees may be similarly reimbursed or
 compensated for attending committee meetings.

                ARTICLE IV - MEETINGS OF THE BOARD OF DIRECTORS

      SECTION 1.  Place.  The Board may hold meetings, both regular and
 special, either within or without the State of Delaware.

      SECTION 2.  Regular Meetings.  An annual regular meeting of the Board
 shall be held at such time and place as shall be announced at the annual
 meeting of stockholders or at



                                    -7-
<PAGE>
 the last regular meeting of the Board preceding the annual meeting of the
 stockholders, and no further notice of such meeting to the directors shall
 be necessary in order to hold the meeting.  In the event of the failure to
 so announce the time and place of such meeting, or in the event that such
 meeting is not held at the time and place so announced, the meeting may be
 held at such time and place as shall be specified in a notice given as
 hereinafter provided for special meetings of the Board, or as shall be
 specified in a duly executed waiver of notice thereof.  Other regular
 meetings of the Board may be held without notice at such times and places
 as the Board or the Chairman or the President of the Corporation shall
 from time to time determine.

      SECTION 3.  Special Meetings.  Special meetings of the Board may be
 called by the Chairman, if any, the President , the Secretary or a
 majority of the members of the Board on at least two days' notice to each
 director, given either by mail, by facsimile transmission, telegram or
 other form of recorded communication or orally, in person or by telephone.

      SECTION 4.  Quorum; Required Vote.  At all meetings of the Board, a
 majority of the authorized number of directors shall constitute a quorum
 for the transaction of business and the vote of a majority of the
 directors present at any meeting at which a quorum is present shall be the
 act of the Board, except as may otherwise be provided by law, by the
 Certificate of Incorporation or by these By-Laws.  If a quorum shall not
 be present at any meeting of the Board, the directors present at the
 meeting may adjourn the meeting from time to time, without notice other
 than announcement at the meeting, until a quorum shall be present.  Notice
 of any such adjournment shall be given to any directors who were not
 present.

      SECTION 5.  Written Consents.  Unless otherwise restricted by the
 Certificate of Incorporation or these By-Laws, any action required or
 permitted to be taken at any meeting of the Board or of any committee
 thereof may be taken without a meeting, if all members of the



                                    -8-
<PAGE>
 Board or of such committee, as the case may be, consent thereto in
 writing, and the writing or writings are filed with the minutes of
 proceedings of the Board or such committee.

      SECTION 6.  Participation In Meetings By Electronic Means.  Members
 of the Board or any committee of the Board may participate in any meeting
 of the Board or of such committee by means of  conference telephone or
 similar communications equipment provided such equipment enables all
 persons participating in the meeting to hear one another, and
 participation in a meeting pursuant to this provision shall constitute
 presence in person at such meeting.

                     ARTICLE V - COMMITTEES OF THE BOARD

      SECTION 1.  Designation.  The Board of Directors shall have such
 standing committees as are provided for in these By-Laws and may, by
 resolution passed by a majority of the entire Board, constitute one or
 more standing or special committees of the Board, each such committee
 to have one or more members.  The Board may designate one or more
 directors as alternate members of any such committee, who may replace
 any absent or disqualified member at any meeting of the committee.  In
 the absence or disqualification of any member of a committee, the member
 or members thereof present at any meeting and not disqualified from voting,
 whether or not such member or members constitute a quorum, may unanimously
 appoint another member of the Board to act at the meeting in the place of
 any such absent or disqualified member, provided that the Board member
 so appointed shall meet any requirements for committee membership set forth
 in these By-Laws or in the resolution of the Board constituting the
 committee.  Any such committee shall have and may exercise the powers and
 authority of the Board in the management of the business and affairs of the



                                    -9-
<PAGE>
 Corporation to the extent provided in these By-Laws or in the resolution
 of the Board, as in effect from time to time, constituting the committee
 or dealing with the scope of its powers, and may authorize the seal of the
 Corporation to be affixed to all papers which may require it.
 Notwithstanding the foregoing, no such committee shall have any power or
 authority not permitted by law from time to time, which as of the date of
 incorporation of the Corporation includes authority to (a) amend these By-
 Laws or the Certificate of Incorporation, (b) adopt an agreement of merger
 or consolidation, or (c) recommend to the stockholders the sale, lease or
 exchange of substantially all of the Corporation's assets or property or a
 dissolution of the Corporation.

      SECTION 2.  Minutes; Removal.  Each committee shall keep records of
 its acts and proceedings and report the same to the Board as and when
 required.  Any member may be removed from a committee, with or without
 cause, by the affirmative vote of a majority of the Board.

      SECTION 3.  Committee Meetings.  Meetings of the committees of the
 Board may be called by the respective chairpersons thereof or by any
 member of the committee on at least two days' notice, given either by
 mail, by facsimile transmission, telegram or other form of recorded
 communication or orally, in person or by telephone.  At all meetings of
 the committee, a majority of the members of the committee shall constitute
 a quorum for the transaction of business, and the act of a majority of the
 members present at any meeting thereof at which a quorum is present shall
 be the act of the committee, except as may otherwise be set forth in these
 By-Laws or provided by resolution of the Board.

      SECTION 4.  Standing Committees.  If and so long as the Corporation
 has a class of equity security registered pursuant to Section 12 of the
 Securities Exchange Act of 1934, the



                                    -10-
<PAGE>
 Corporation shall have the following standing committees:

      Compensation Committee.  The Compensation Committee shall be composed
 of at least two directors, at least a majority of whom shall not be
 officers or employees of the Corporation.  The Compensation Committee
 shall be responsible for approving and recommending as necessary to the
 Board of Directors the compensation arrangements for key management
 personnel of the Corporation and the Corporation's subsidiaries and
 affiliates.  The Compensation Committee shall also be responsible for
 making recommendations to the Board of Directors with respect to the
 adoption of any incentive compensation, retirement or other similar plans
 benefiting the directors, officers and other key employees of the
 Corporation and the Corporation's subsidiaries and affiliates.

      Audit Committee.  The Audit Committee shall be composed of two or
 more directors who are not officers or employees of the Corporation.  The
 Audit Committee shall be responsible for (i) recommending to the Board the
 firm to be appointed by the Corporation as its independent auditors; (ii)
 consulting with the Corporation's auditors on the plan of audit; (ii)
 reviewing with the Corporation's auditors the proposed audited financial
 statements of the Corporation and its consolidated subsidiaries, and
 accompanying management letter, if any, and reporting on same to the
 Board; and (iv) reviewing with the Corporation's auditors periodically the
 adequacy of the Corporation's internal controls and where necessary,
 consulting with the Corporation's Chief Financial Officer and other
 financial personnel regarding same.



                                    -11-
<PAGE>
                ARTICLE VI - EXCEPTIONS TO NOTICE REQUIREMENTS

      SECTION 1.  Exception.  Whenever notice is required to be given by
 law, by the Certificate of Incorporation or by these By-Laws to any
 stockholder to whom (a) notice of two consecutive annual meetings and all
 notices of meetings during the period between such two consecutive annual
 meetings, or (b) all, and at least two, payments (if sent by first class
 mail) of dividends or interest on securities during a twelve month period,
 have been mailed addressed to such person at the address as shown on the
 records of the Corporation and have been returned undeliverable, the
 giving of such notice to such person shall not be required.  Any action or
 meeting which shall be taken or held without notice to such person shall
 have the same force and effect as if such notice had been duly given.  If
 any such person shall deliver or cause to be delivered to the Corporation
 a written notice setting forth such person's then current address, the
 requirement that notice be given to such person shall be reinstated.

      SECTION 2.  Waiver Of Notice.  Whenever any notice is required to be
 given by law, by the Certificate of Incorporation, or by these By-Laws, a
 written waiver of notice, signed by any person entitled to such notice,
 whether before or after the time stated in the notice, shall be deemed the
 equivalent of notice to such person.  Attendance of a stockholder at a
 meeting of stockholders or a director at a meeting of the Board or a
 committee thereof shall constitute a waiver of notice of such meeting,
 except when the person attends the meeting for the express purpose of
 objecting at the beginning of the meeting to the transaction of any
 business because the meeting is not lawfully called or convened.  Neither
 the business to be transacted at, nor the purpose of, any regular or
 special meeting of the stockholders, directors or members of a committee
 of directors need be specified in any written waiver of notice unless so
 required by the Certificate of Incorporation or these By-Laws.



                                    -12-
<PAGE>
                            ARTICLE VII - OFFICERS

      SECTION 1.  Designation; Election.  A President, a Secretary and when
 deemed necessary by the Board, a chairman of the board, one or more vice
 presidents, a treasurer and such other officers and assistant officers
 shall be elected by the Board to hold office until their respective
 successors are duly elected and qualified or until their earlier
 resignation or removal.  Any number of offices may be held by the same
 person.

      SECTION 2.  Resignation; Removal.  Unless otherwise provided in any
 contract with the Corporation, any officer may resign or be removed at any
 time.  An officer who intends to resign shall give written notice to the
 Board in care of the Chairman, if any, or the President.  Any officer
 elected by the Board may be removed with or without cause at any time by
 the Board.

      SECTION 3.  Vacancies.  A vacancy occurring in any office may be
 filled for the unexpired portion of the term of office by action of the
 Board.

      SECTION 4.  Chairman Of The Board.  The Chairman of the Board, when
 elected, shall preside at all meetings of the stockholders and Board,
 discharging the duties incumbent upon a presiding officer.  The Chairman
 shall have and perform such other duties as may from time to time be
 assigned by the Board.

      SECTION 5.  President.  Unless otherwise provided by the Board, the
 President shall be the chief executive officer of the Corporation and in
 such capacity shall have the general powers and duties of supervision and
 management of the Corporation.  In the absence or non-election of a
 Chairman, the President shall preside at all meetings of the stockholders
 and Board.  The President shall also have the direction of all other
 officers, employees and



                                    -13-
<PAGE>
 agents of the Corporation and shall see that all orders and resolutions of
 the Board are carried into effect.  The President shall perform such other
 duties and exercise such other powers as these By-Laws may provide or the
 Board may assign from time to time.

      SECTION 6.  Vice Presidents.  Vice Presidents, when elected, shall
 have the powers and perform the duties as the Board or the President may
 from time to time assign and shall perform such other duties as may be
 prescribed by these By-Laws.  At the request of the President, or in case
 of his absence or inability to act, the Vice President designated by the
 Board or the President, shall perform the duties of the President and,
 when so acting shall have all the powers of, and be subject to all the
 restrictions upon, the President.

      SECTION 7.  Secretary.  The Secretary shall attend all meetings of
 the stockholders, the Board and any committee of the Board and shall keep
 true and complete records of the proceedings of such meetings, and shall
 also file any written consents of the Board and any committees.  The
 Secretary shall give, or cause to be given, notice of all meetings of the
 stockholders and the Board.  The Secretary shall also perform such other
 duties as these By-Laws may provide or the Board or the President may
 assign from time to time.

      SECTION 8.  Assistant Secretary.   When elected, the Assistant
 Secretary shall have such powers and perform such duties as the President,
 Secretary or the Board may from time to time assign and shall perform such
 other duties as may be prescribed by these By-Laws.  At the request of the
 Secretary, or in case of the Secretary's absence or inability to act, the
 Assistant Secretary shall perform the duties of the Secretary and when so
 acting, shall have all the powers of, and be subject to all the
 restrictions upon, the Secretary.

      SECTION 9.  Treasurer.  The Treasurer shall keep correct and complete
 records of account showing accurately at all times the financial condition
 of the Corporation.  The



                                    -14-
<PAGE>
 Treasurer shall also act as legal custodian of the corporate funds, and
 other valuables, including securities, that may come from time to time
 into possession of the Corporation, and shall promptly deposit all such
 funds in the name and to the credit of the Corporation in such
 depositories as may be designated by the Board.  Whenever requested by the
 Board or any committee of the Board, the Treasurer shall furnish a
 statement of the financial condition of the Corporation and shall perform
 such other duties as these By-Laws may provide or the Board or the
 President may assign.

      SECTION 10.  Assistant Treasurer.  When elected, the Assistant
 Treasurer shall have such powers and perform such duties as the President,
 Treasurer or the Board may from time to time assign and shall perform such
 other duties as may be prescribed by these By-Laws.  At the request of the
 Treasurer, or in case of the Treasurer's absence or inability to act, the
 Assistant Treasurer shall perform the duties of the Treasurer and when so
 acting, shall have all the powers of, and be subject to all the
 restrictions upon, the Treasurer.

      SECTION 11.  Other Officers.  Such other officers as are appointed
 shall exercise such duties and have such powers as the Board may assign.

      SECTION 12.  Transfer Of Authority.  In case of the absence of any
 officer of the Corporation or for any other reason that the Board may deem
 sufficient, the Board may transfer the powers or duties of that officer to
 any other officer or to any director or employee of the Corporation,
 provided that a majority of the entire Board approves.



                                    -15-
<PAGE>
                         ARTICLE VIII - CAPITAL STOCK

      SECTION 1.  Consideration And Payment.  The capital stock may be
 issued for such consideration as may be fixed from time to time by the
 Board, provided, however, that the consideration may not be less than the
 par value of any of such stock having a par value.  Payment of such
 consideration may be made, in whole or in part, (a) in cash, securities or
 other property of any description, or any interest therein, (b) in labor
 or services rendered to or for the benefit of the Corporation, or (c) by
 the payment of that portion of the consideration determined to be capital
 in the manner specified in either clause (a) or (b) and the balance by
 delivery of a binding obligation.

      SECTION 2.  Certificates Representing Shares.  The shares of the
 Corporation shall be represented by certificates, provided that the Board
 may provide by resolution or resolutions that some or all of any or all
 classes or series of its stock shall be uncertificated shares.  Any such
 resolution shall not apply to shares represented by a certificate until
 such certificate is surrendered to the Corporation.  Notwithstanding the
 adoption of such a resolution by the Board, every holder of stock
 represented by certificates and upon request every holder of
 uncertificated shares shall be entitled to have a certificate signed by,
 or in the name of the Corporation by the Chairman of the Board, if any, or
 the President or a Vice President, and by the Treasurer or an Assistant
 Treasurer, or the Secretary or an Assistant Secretary of the Corporation
 representing the number of shares registered in certificate form.  Any or
 all the signatures on the certificate may be a facsimile.  In case any
 officer, transfer agent or registrar who has signed or whose facsimile
 signature has been placed upon a certificate shall have ceased to be such
 officer, transfer agent or registrar before such certificate is issued, it
 may be issued by the Corporation with the same effect as if he were



                                    -16-
<PAGE>
 such officer, transfer agent or registrar at the date of issue.

      SECTION 3.  Lost Certificates.  The Board may direct a new share
 certificate or uncertificated share to be issued in place of any
 certificate theretofore issued by the Corporation alleged to have been
 lost, stolen or destroyed, upon the making of an affidavit of that fact by
 the person claiming the certificate to be lost, stolen or destroyed.  When
 authorizing such issue of a new certificate or uncertificated share, the
 Board may, in its discretion and as a condition precedent to the issuance
 thereof, require the owner of such lost, stolen or destroyed certificate,
 or his legal representative, to give the Corporation a bond in such sum as
 it may direct to indemnify it against any claim that may be made against
 it with respect to the certificate alleged to have been lost, stolen or
 destroyed or the new certificate or uncertificated share issued in
 replacement thereof.

      SECTION 4.  Transfer Of Securities.  The Corporation or its transfer
 agent shall register a transfer of a certificated security upon
 presentation for transfer of the security in registered form or an
 uncertificated security upon presentation of an appropriate instruction to
 register the transfer, if the terms of the security permit registration in
 the transferee's name, the endorsement or instruction is made by an
 appropriate person, reasonable assurance is given that the endorsement is
 genuine, any applicable law relating to the collection of taxes has been
 complied with, and after the Corporation or its agent has discharged any
 duty to inquire into any adverse claims of which the Corporation or agent
 has notice.  Notwithstanding the foregoing, no such transfer shall be
 effected by the Corporation or its transfer agent if such transfer is
 prohibited by law, by the Certificate of Incorporation or a by-law of the
 Corporation or by any contract or agreement to which the Corporation is a
 party.

      SECTION 5.  Record Date.  For the purpose of determining stockholders
 entitled



                                    -17-
<PAGE>
 to notice of, or to vote at, any meeting of stockholders or any
 adjournment thereof, the Board may fix a record date, which date shall not
 precede the date upon which the resolution fixing the record date is
 adopted, and which date shall not be more than 60 nor less than 10 days
 before the date of the meeting.  If a record date is not fixed, the record
 date for the determination of stockholders entitled to notice of or to
 vote at a meeting of stockholders shall be the close of business on the
 day next preceding the day on which notice is given, or, if notice is
 waived, at the close of business on the day next preceding the day on
 which the meeting is held.

      For the purpose of determining stockholders entitled to receive
 payment of any dividend or other distribution or allotment of any rights
 or the stockholders entitled to exercise any rights in respect of any
 change, conversion or exchange of stock, or for the purpose of any other
 lawful action, the Board may fix a record date, which record date shall
 not precede the date upon which the resolution fixing the record date is
 adopted, and which record date shall be not more than 60 days prior to
 such action.  If no record date is fixed, the record date for determining
 stockholders for any such purpose shall be at the close of business on the
 day on which the Board adopts the resolution relating thereto.

                          ARTICLE IX - GENERAL PROVISIONS

      SECTION 1.  Dividends.  To the extent permitted by law and subject to
 any limitations or conditions contained in the Certificate of
 Incorporation, dividends may be declared by resolution duly adopted by the
 Board and may be paid in cash, property or in shares of the capital stock
 of the Corporation.

      SECTION 2.  Reserves.  Before payment of any dividend, the Board may
 set aside



                                    -18-
<PAGE>
 out of any funds of the Corporation available for dividends such sum or
 sums as the Board, in its absolute discretion, may determine as a reserve
 or reserves to meet contingencies, to equalize dividends, to repair or
 maintain any property of the Corporation or to serve other purposes
 conducive to the interests of the Corporation.  The Board may modify or
 abolish any such reserve in the manner in which it was created.

      SECTION 3.  Fiscal Year.  The fiscal year of the Corporation shall be
 determined by resolution of the Board.

                        ARTICLE X - AMENDMENT OF BY-LAWS

      The stockholders or Board may amend or repeal these By-Laws or adopt
 new By-Laws, provided, however, that any by-law adopted by the Board may
 be altered or repealed by the stockholders.



                                    -19-
<PAGE>
                           ARTICLE XI - INDEMNIFICATION

      SECTION 1.  Indemnity.  The Corporation shall indemnify, to the
 maximum extent permitted by applicable law, any person who was or is a
 party, or is threatened to be made a party to any threatened, pending or
 completed action, suit or proceeding, whether civil, criminal,
 administrative or investigative, including any action by or in the right
 of the Corporation to procure a judgment in its favor, by reason of the
 fact that such person is or was a director, officer, employee or agent of
 the Corporation, or is or was serving at the request of the Corporation,
 as a director, officer, employee or agent of another corporation,
 partnership, joint venture, trust or other enterprise, against expenses
 (including attorneys' fees), judgments, fines and amounts paid in
 settlement actually and reasonably incurred by such person in connection
 with such action, suit or proceeding.

      SECTION 2.  Expenses.  Expenses incurred by an officer or director in
 defending an action, suit or proceeding shall be paid by the Corporation
 in advance of the final disposition of such action, suit or proceeding
 upon receipt of an undertaking by or on behalf of such director or officer
 seeking indemnification to repay such amount in the event that it shall be
 ultimately determined that such director or officer is not entitled to be
 indemnified by the Corporation by law or pursuant to these By-Laws.  Such
 expenses incurred by other employees and agents may be so paid upon such
 terms and conditions, if any, as the Board deems appropriate.  The term
 "expenses," as used in this Article XI, shall include, without limitation,
 costs of and expenses incurred in connection with or in preparation for
 litigation, attorneys' fees, judgments, fines, penalties, amounts paid in
 settlement, excise taxes in respect of any employee benefit plan of the
 Corporation, and interest on any of the foregoing.

      SECTION 3.  Insurance.  The Corporation may purchase and maintain
 insurance



                                    -20-
<PAGE>
 on behalf of any such person so serving the Corporation or at the request
 of the Corporation against any liability asserted against such person and
 incurred by such person in any such capacity, or arising out of such
 person's status as such, whether or not the Corporation would have the
 power to indemnify such person against such liability pursuant to law.

      SECTION 4.  Legal Representatives.  The indemnification and
 advancement of expenses provided by this Article XI shall to the fullest
 extent permitted by Delaware law as in effect from time to time continue
 as to a person who has ceased to be a director or officer and shall inure
 to the benefit of the heirs, executors and administrators of such person.

      SECTION 5.  Nonexclusivity.  The indemnification and advancement of
 expenses provided by this Article XI shall not be deemed exclusive of any
 other rights to which those seeking indemnification may be entitled under
 any by-law, agreement, vote of stockholders or disinterested directors or
 otherwise, both as to action in such person's official capacity and as to
 action in another capacity while holding such office.

      SECTION 6.  Consolidation Or Merger.  For the purposes of this
 Article XI, references to "the Corporation" include all constituent
 corporations absorbed in a consolidation or merger as well as the
 resulting or surviving corporation so that any person who is or was a
 director or officer of such a constituent corporation or is or was serving
 at the request of such constituent corporation as a director or officer of
 another corporation, partnership, joint venture, trust or other enterprise
 shall stand in the same position under the provisions of this Article XI
 with respect to the resulting or surviving corporation as such person
 would if such person had served the resulting or surviving corporation in
 the same capacity.



                                    -21-
<PAGE>



                      INDEPENDENT AUDITORS' CONSENT



 To the Stockholders of Amscan Inc.
    and Affiliates:

 The audits referred to in our report dated April 5, 1996, except as to Note
 16, which is as of July 31, 1996, included the related special purpose
 combined financial statement schedule as of December 31, 1994 and 1995,
 and for each of the years in the three-year period ended December 31, 1995,
 included in the registration statement. This special purpose combined
 financial statement schedule is the responsibility of the Companies'
 management.  Our responsibility is to express an opinion on this special
 purpose combined financial statement schedule based on our audits.  In
 our opinion, such special purpose combined financial statement schedule,
 when considered in relation to the basic special purpose combined
 financial statements taken as a whole, presents fairly in all material
 respects the information set forth therein.

 We consent to the use of our reports included herein and to the
 reference to our firm under the heading "Experts" in the prospectus.



 Stamford, Connecticut                 KPMG Peat Marwick LLP
 October 15, 1996




<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>                <C>             <C>
<PERIOD-TYPE>                   12-MOS             12-MOS          6-MOS
<FISCAL-YEAR-END>               DEC-31-1994        DEC-31-1995     DEC-31-1996
<PERIOD-END>                    DEC-31-1994        DEC-31-1995     JUN-30-1996
<CASH>                                2,229              2,492           3,478
<SECURITIES>                              0                  0               0
<RECEIVABLES>                        25,772             34,385          42,303
<ALLOWANCES>                          1,925              2,505           2,563
<INVENTORY>                          34,465             45,013          49,474
<CURRENT-ASSETS>                     62,998             82,305         105,018
<PP&E>                               40,938             43,597          44,959
<DEPRECIATION>                       14,013             16,749          17,822
<TOTAL-ASSETS>                       93,884            114,601         139,487
<CURRENT-LIABILITIES>                49,872             55,992          69,550
<BONDS>                               8,800             12,284          11,430
                     0                  0               0
                               0                  0               0
<COMMON>                                393                393             393
<OTHER-SE>                           20,427             26,812          37,815
<TOTAL-LIABILITY-AND-EQUITY>         93,884            114,601         139,487
<SALES>                             132,029            167,403          92,972
<TOTAL-REVENUES>                    132,029            167,403          92,972
<CGS>                                86,748            108,654          58,706
<TOTAL-COSTS>                        86,748            108,654          58,706
<OTHER-EXPENSES>                          0                  0               0
<LOSS-PROVISION>                      2,676              1,581              70
<INTEREST-EXPENSE>                    3,843              5,772           3,084
<INCOME-PRETAX>                      10,591             19,206          12,482
<INCOME-TAX>                            464                731             441
<INCOME-CONTINUING>                   9,967             17,434          11,216
<DISCONTINUED>                            0                  0               0
<EXTRAORDINARY>                           0                  0               0
<CHANGES>                                 0                  0               0
<NET-INCOME>                          9,967             17,434          11,216
<EPS-PRIMARY>                             0<F1>              0<F1>           0<F1>
<EPS-DILUTED>                             0<F1>              0<F1>           0<F1>
<FN>
<F1>Amscan Holdings, Inc. is a corporation which was formed in October 1996
 for the purpose of becoming a holding company for certain operating and other
 corporations.  Amscan Holdings, Inc., therefore, had no shares outstanding as
 of the end of any of the periods presented.
</FN>
        


</TABLE>


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