MODEM MEDIA POPPE TYSON INC
8-K, 1999-07-09
BUSINESS SERVICES, NEC
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                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                   -----------------------------------------
                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934


Date of Report (Date of earliest event reported) June 29, 1999

                        Modem Media . Poppe Tyson, Inc.
- --------------------------------------------------------------------------------
            (Exact name of Registrant as Specified in its Charter)


Delaware                         0-21935                 06-1464807
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(State or other          (Commission File Number)        (I.R.S. Employer
Jurisdiction of                                          Identification No.)
Incorporation)

                  230 East Avenue, Norwalk, Connecticut 06855
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             (Address of Principal Executive Officers) (Zip Code)


                                (203) 299-7000
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             (Registrant's telephone number, including area code)
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Item 5.    Other Events


On June 29, 1999, Modem Media . Poppe Tyson, Inc. (the "Company") announced that
it has resigned from its relationship with AT&T and issued a press release to
that effect.

The complete text of the press release issued by the Company is attached as an
exhibit to this document.

Item 7.    Financial Statements, Pro Forma Financial Information and Exhibits

     (c)   Exhibits
           99   Press Release, dated June 29, 1999
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                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, hereunto duly authorized.



                                        MODEM MEDIA . POPPE TYSON, INC.


                                        /s/ Sloane Levy


                                        Name:   Sloane Levy
                                        Title:  Vice President, General Counsel


Dated: July 8, 1999

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                                                                      EXHIBIT 99

        FOR IMMEDIATE RELEASE
                                                Jonathan Ewert
                                                Modem Media . Poppe Tyson
                                                      (203) 299-7306

[email protected]
- ---------------------

                                                Corey Cutler/Peter Molineaux
                                                Media: Eileen King
                                                Morgen-Walke Associates
                                                (212) 850-5600

     Modem Media Focuses on Growth Opportunities With Key Global Clients

   Resigns AT&T; Reiterates Confidence With Analyst 1999 Consensus Estimates

Norwalk, CT - June 29, 1999 - Modem Media . Poppe Tyson (Nasdaq:  MMPT), a
leading builder and marketer of customer-focused e-businesses for world-class
brands, announced today that it is continuing to focus on growth opportunities
and has resigned its relationship with AT&T (NYSE: T).

"We are very proud of our joint accomplishments over the past few years," said
G.M. O'Connell, Chairman and CEO of Modem Media.  "While this has been a
tremendous relationship, it is clear that our philosophies and strategies are
not aligned with AT&T.  This decision has not been an easy one for us, but
ongoing demand for our full-service solutions around the globe from existing and
new clients makes it the right decision."

O'Connell continued, "Based on worldwide demand for our services including
recent client wins, our global expansion strategy, and comfort with our current
revenue forecasts, the time was right to make this move.  Therefore, we remain
confident with our ability to meet current analyst consensus estimates for
1999."

ABOUT MODEM MEDIA

Modem Media is the leading builder and marketer of customer-focused e-businesses
for world-class brands.  Modem Media develops customer-driven insights to
identify and capitalize on e-business opportunities, and utilizes its
conceptual, technology, and marketing expertise to build, distribute, and manage
differentiated e-business solutions for its clients around the globe.  Modem
Media's rapidly expanding global footprint includes offices in Norwalk, CT, New
York, San Francisco, London, Tokyo, Hong Kong, with an affiliated office in Sao
Paolo. With more than 400 professionals worldwide, Modem Media has created
customer-focused Internet solutions for global brands such as 3M, Citibank,
Delta Air Lines, E*Trade, IBM, JC Penney, John Hancock, Sony Computer
Entertainment of America and Unilever. Modem Media's website is located at

http://www.modemmedia.com.
- -------------------------

Information in this press release contains "forward-looking statements" under
the Securities Act of 1933 which are not historical facts including our
statements with respect to revenue growth forecasts, earnings estimates and
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the expansion of the Company's client base. These statements involve risks and
uncertainties that could cause actual results to differ materially, including
the timing of client initiatives, the costs related to the expansion of the
Company's business, certain global economic conditions, and other factors more
fully discussed in the Company's filings with the Securities and Exchange
Commission.

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