MODEM MEDIA INC
S-8, EX-23.1, 2000-09-20
BUSINESS SERVICES, NEC
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                                                                    Exhibit 23.1


                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

As independent public accountants, we hereby consent to the incorporation by
reference in this registration statement of our reports dated February 4, 2000
and November 16, 1998 included in Modem Media, Inc.'s Form 10-K for the year
ended December 31, 1999, and to all references to our Firm included in this
registration statement.


                                                  /s/ Arthur Andersen LLP

Stamford, Connecticut
September 15, 2000


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