MODEM MEDIA POPPE TYSON INC
10-Q, EX-27.1, 2000-08-10
BUSINESS SERVICES, NEC
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<TABLE> <S> <C>

<PAGE>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Company's Condensed Consolidated Balance Sheet as of June 30, 2000 and Condensed
Consolidated Statement of Operations for the six months ended June 30, 2000 and
is qualified in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER>                    1,000

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-START>                             JAN-01-2000
<PERIOD-END>                               JUN-30-2000
<CASH>                                          30,565
<SECURITIES>                                       226
<RECEIVABLES>                                   27,908
<ALLOWANCES>                                     1,709
<INVENTORY>                                          0
<CURRENT-ASSETS>                                64,866
<PP&E>                                          25,917
<DEPRECIATION>                                   8,108
<TOTAL-ASSETS>                                 207,608
<CURRENT-LIABILITIES>                           41,207
<BONDS>                                              0
                                0
                                          0
<COMMON>                                            25
<OTHER-SE>                                     163,954
<TOTAL-LIABILITY-AND-EQUITY>                   207,608
<SALES>                                         61,362
<TOTAL-REVENUES>                                61,362
<CGS>                                                0
<TOTAL-COSTS>                                   69,994
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               (981)
<INCOME-PRETAX>                                (7,651)
<INCOME-TAX>                                     1,071
<INCOME-CONTINUING>                            (8,722)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (8,722)
<EPS-BASIC>                                     (0.36)
<EPS-DILUTED>                                   (0.36)


</TABLE>


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