OBIE MEDIA CORP
10KSB, 1997-02-27
ADVERTISING
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-KSB

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)OF THE SECURITIES EXCHANGE 
    ACT OF 1934
                  For the fiscal year ended: November 30, 1996
                                       or
[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934
                        For the transition period from to

                        Commission file Number: 000-21623

                             OBIE MEDIA CORPORATION
                 (Name of small business issuer in its charter)

Oregon                                                          93-0966515
(State of incorporation)                                     (I.R.S. Employer
                                                             Identification No.)
                                1010 Obie Street
                              Eugene, Oregon 97402
                    (Address of principal executive offices)

                    Issuer's telephone number: (541) 686-8401

       Securities registered under Section 12(b) of the Exchange Act: None

         Securities registered under Section 12(g) of the Exchange Act:

                         Common Stock, without par value
                                (Title of class)

        Check  whether the issuer (1) filed all reports  required to be filed by
Section 13 or 15(d) of the  Securities  Exchange  Act of 1934 during the past 12
months (or for such shorter period that the registrant was required to file such
reports),  and (2) has been subject to such filing  requirements for the past 90
days. Yes X No
         ---

        Check if there is no disclosure of delinquent filers in response to Item
405 of Regulation S-B contained in this Form 10-KSB,  and no disclosure  will be
contained,  to the  best of  registrant's  knowledge,  in  definitive  proxy  or
information statements incorporated by reference in Part III of this Form 10-KSB
or any amendment to this Form 10-KSB. [ ]

        State issuer's revenues for its most recent fiscal year: $10,897,890

        State  the   aggregate   market  value  of  the  voting  stock  held  by
nonaffiliates computed by reference to the price at which the stock was sold, or
the average bid and asked prices of such stock, as of a specified date within 60
days  prior to the  date of  filing:  $9,654,225  aggregate  market  value as of
December 31, 1996, based on the price at which the stock was sold.

        Indicate  the  number  of  shares  outstanding  of each of the  issuer's
classes of common equity, as of the latest practicable date: 3,500,000 shares of
Common Stock, without par value, on February 20, 1997.

                       DOCUMENTS INCORPORATED BY REFERENCE

        Part III of this Form 10-KSB incorporates  information from the issuer's
definitive  proxy statement for the annual meeting of shareholders to be held on
April 17, 1997.

        Transitional Small Business Disclosure Format (Check One): Yes ; No  X
                                                                           ----
<PAGE>
                                TABLE OF CONTENTS
                                                                         Page
                                                                         ----
Part I

Item 1.  Description of Business..........................................  1
Item 2.  Description of Properties........................................  8
Item 3   Legal Proceedings................................................  9
Item 4.  Submission of Matters to a Vote of Security Holders..............  9


Part II

Item 5.  Market for Common Stock and Related
                  Shareholder Matters.....................................  9
Item 6.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations.............................. 10
Item 7.  Financial Statements............................................. 16
Item 8.  Changes in and Disagreements with Accountants
                  on Accounting and Financial Disclosure.................. 16


Part III

(Items 9, 10, 11 and 12 are incorporated  herein by reference from
the Company's definitive Proxy Statement for its 1997 annual 
meeting of shareholders.)

Item 9.  Directors, Executive Offices, Promoters
                  and Control Persons; Compliance with Section 16(a)
                  of the Exchange Act..................................... 16
Item 10. Executive Compensation........................................... 16
Item 11. Security Ownership of Certain Beneficial
                  Owners and Management................................... 17
Item 12. Certain Relationships and Related Transactions................... 17


Part IV

Item 13. Exhibits and Reports on Form 8-K................................. 17

Signatures................................................................ 20

Financial Statements...................................................... F-1



<PAGE>
                                   FORM 10-KSB


     THIS  ANNUAL  REPORT  INCLUDES  CERTAIN  FORWARD-LOOKING  INFORMATION  THAT
INVOLVES A NUMBER OF RISKS AND UNCERTAINTIES. THE COMPANY'S ACTUAL RESULTS COULD
DIFFER MATERIALLY FROM THE FORWARD-LOOKING STATEMENTS.  FACTORS THAT COULD CAUSE
OR CONTRIBUTE TO SUCH DIFFERENCES INCLUDE THE FOLLOWING: A DECLINE IN THE DEMAND
FOR  ADVERTISING  IN THE AREAS  WHERE  THE  COMPANY  CONDUCTS  ITS  BUSINESS;  A
DETERIORATION  OF  BUSINESS  CONDITIONS  GENERALLY  IN SUCH  AREAS;  SLOWER THAN
EXPECTED  ACCEPTANCE  OF THE  COMPANY'S  UNIQUE  DISPLAY  PRODUCTS;  COMPETITIVE
FACTORS,  INCLUDING  INCREASED  COMPETITION  AND  PRICE  PRESSURES;  CHANGES  IN
REGULATORY OR OTHER EXTERNAL FACTORS; AND OTHER FACTORS LISTED FROM TIME TO TIME
IN THE COMPANY'S SEC REPORTS,  INCLUDING BUT NOT LIMITED TO, ITS "RISK  FACTORS"
DISCUSSION IN THE REGISTRATION STATEMENT IT FILED IN CONNECTION WITH ITS INITIAL
PUBLIC OFFERING (THE "IPO").

PART I

ITEM 1.   DESCRIPTION OF BUSINESS


Company Overview

     Obie Media  Corporation  ("Obie Media" or the  "Company")is  an out-of-home
media company which markets  advertising space on outdoor  advertising  displays
("billboards")  and transit vehicles  (primarily  passenger buses).  The Company
owns and operates  approximately  685 advertising  faces on outdoor  advertising
structures located in Washington, Oregon, California and Idaho. The Company also
has agreements with seven local government  transit districts  pursuant to which
the Company has the exclusive  right, for a number of years, to sell advertising
on nearly  1,200  district-owned  transit  vehicles.  The  Company  also  leases
building  walls in urban areas for  wallscape  displays,  and the  Company  owns
approximately 700 transit benches on which it sells advertising.

     The  Company,  formed  in  1987,  traces  its  origins  to Obie  Industries
Incorporated ("Obie Industries"),  a family-owned outdoor advertising  business,
founded in 1960. In 1979, all the outdoor advertising assets of Obie Industries,
consisting  of over  1,700  advertising  display  faces,  were  sold to 3M Media
Corporation. Brian B. Obie, the Company's President and Chief Executive Officer,
has worked for Obie Industries since 1962,  serving as its President since 1968.
In November 1996, to facilitate  the IPO, the Company  separated from its parent
corporation (Obie Industries), with the Company then being owned directly by the
shareholders of Obie Industries (the "Spin-Off").

                                       1

<PAGE>
Company Growth Strategy

     The Company  intends to expand its  presence in other  geographic  areas in
both transit and outdoor advertising.

     The  Company  intends  to  expand  by  obtaining  agreements  with  transit
districts  in new  markets  and by  acquiring  or  building  additional  outdoor
displays  in  new  and  existing  markets.  The  Company  intends  to  establish
additional   geographic   "hubs"  in  which  sales,   design,   production   and
administrative  capabilities  are  positioned  to serve both transit and outdoor
advertising displays in a geographic region, in the same manner as the Company's
operations in Eugene, Oregon serve its current markets. Management believes this
strategy will result in increased  operating  efficiencies,  greater  geographic
diversification and increased market penetration.

     Management  believes the Company has a  competitive  advantage in obtaining
agreements  with  transit  districts  due to the  Company's  unique  advertising
products  and sales  strategy,  which  create a greater  revenue  potential  per
vehicle.  Expansion of billboards,  urban wallscapes and other out-of-home media
products  will be  concentrated  in markets  being served by the company at that
time, or through acquisitions.

Industry Background

     The  out-of-home  media industry  includes  outdoor  advertising  displays,
displays on buses, trains,  taxis,  subways,  transit benches and shelters,  and
wallscapes on urban buildings,  as well as displays in shopping centers,  malls,
airports,  stadiums,  movie theaters and  supermarkets.  The  out-of-home  media
industry  generates  annual  revenues  in excess of $3.0  billion  in the United
States and has experienced  increased  advertiser interest and revenue growth in
recent years.

     Advertisers  purchase  out-of-home  advertising  for a number  of  reasons.
Out-of-home   advertising   offers   repetitive   impact  at  a  relatively  low
cost-per-thousand-impressions, a commonly used media measurement, as compared to
television,  radio, newspapers,  magazines and direct mail marketing. Because of
its cost-effective  nature,  out-of-home  advertising is a good vehicle to build
"mass  market"  support.  In addition,  out-of-home  advertising  can be used to
target a defined audience in a specific location and,  therefore,  can be relied
upon by local businesses  concentrating on a particular geographic area or where
customers have specific demographic characteristics.

     The out-of-home media industry has enjoyed increased consumer exposure at a
time when the audiences of broadcast  media have been  fragmenting as the number
of radio and television

                                       2
<PAGE>
networks and other narrowly  targeted formats has increased.  Out-of-home  media
has  experienced  significant  changes  in  recent  years.  First,   out-of-home
advertising  has  expanded to include many media,  such as those  listed  above.
Second,   the  industry  has  benefitted   significantly  from  improvements  in
production technology, including the use of computer printing, vinyl advertising
copy and improved  lighting  techniques,  which have facilitated a more dynamic,
colorful and creative use of the medium. Lastly, the growth in automobile travel
time for business and leisure due to increased highway  congestion and continued
demographic  shifts of  residences  and  businesses  from the cities to outlying
suburbs has increased the exposure for out-of-home advertising.

Products and Markets

     Obie Media offers  advertisers a wide range of out-of-home  media products,
including transit advertising displays,  outdoor advertising displays,  building
wallscapes,  and transit bench displays. This not only provides advertisers with
significant  flexibility in their advertising  programs,  but it also allows the
Company  to  cross-sell  multiple  products  and  to  leverage  its  design  and
production capabilities.

     Transit  Advertising.   The  Company  has  agreements  with  seven  transit
districts in Oregon (3),  California (3), and Washington (1).  Pursuant to these
agreements,  the Company is the exclusive  seller of  advertising on the transit
vehicles operated by those transit districts. In Sacramento, the Company has the
exclusive  advertising  rights only to light rail vehicles;  another company has
exclusive rights to that district's buses.

     Agreements  with  transit  districts  are  awarded  through  a  competitive
process.  Each  transit  district  evaluates  proposals  based  on a  number  of
criteria, primarily on the basis of minimum revenues which the bidder guarantees
to pay to the district.  The Company's  agreements  typically have terms of from
three to five years,  with renewals or  extensions  either  unilaterally  at the
discretion of the transit  district or upon the mutual agreement of the district
and the Company.





                                       3
<PAGE>
     Approximately  37% and 38% of the Company's  gross revenues for fiscal 1996
and  1995,   respectively,   were  derived  from  customers  purchasing  transit
advertising on vehicles owned by Tri-County Metropolitan Transportation District
of Oregon ("Tri-Met") in Portland,  Oregon. The Company's agreement with Tri-Met
has a scheduled  expiration date in 2001.  Tri-Met has the right to unilaterally
renew the agreement for an additional  three-year  period,  or may terminate the
agreement  earlier if it determines that  termination is in the public interest.
The Company  expects  its  agreement  with  Tri-Met to continue to account for a
substantial portion of the Company's revenues for the foreseeable future.

     Outdoor   Advertising   Structures.   The  Company  has  approximately  685
advertising  faces on outdoor  advertising  structures  in  Washington,  Oregon,
California  and Idaho.  The Company  leases the property  underlying its outdoor
advertising  structures,  generally  pursuant  to 10-year  leases  that give the
Company  the  right to renew for two  additional  five-year  periods.  More than
two-thirds of the Company's structures are illuminated.

     Wallscapes  and Other  Advertising  Displays.  In  addition  to transit and
outdoor  displays,  the Company  also leases  building  walls in urban areas for
wallscape   displays.   The  Company   currently  leases  6  building  walls  in
Seattle/Tacoma, and owns a 50% interest in a corporation that leases 16 building
walls in Portland.  The Company also owns  approximately  700 transit benches in
the Portland area on which the Company sells advertising.

Sales and Service

     Obie Media  maintains  an active  sales force in each of its  markets.  The
Company's  intensive  sales and service efforts are a key component in achieving
occupancy levels that management  believes are higher than industry averages for
both transit and outdoor advertising.

         The  Company  views its  aggressive  sales and  service  efforts  as an
important part of its culture. In hiring its sales force, the Company vigorously
screens  applicants and typically hires college  graduates who have demonstrated
their  suitability and aptitude to excel in the Company's  unique sales culture.
New sales employees  undergo  extensive  training and are supervised by regional
sales  managers  with  substantial  advertising  sales  experience.  Each  sales
representative  and the Company  jointly  establish sales targets for that sales
representative,  and  the  Company  has  monthly  sales  meetings  with  all its
salespeople to acknowledge  and reward  individuals who are meeting or exceeding
their targets.




                                       4
<PAGE>
     The Company works directly with companies and with advertising  agencies in
coordinating the marketing, production and installation of advertising displays.
The Company's  sales personnel also serve as customer  service  representatives,
maintaining  frequent  and  regular  contact  with  the  Company's   advertising
customers to resolve customer concerns in the field.


Design, Production and Installation

     The  Company  has a  fully  staffed  and  equipped  design  and  production
department  located in Eugene,  Oregon.  These  services  are used  primarily by
direct sales  customers that are not  represented by advertising  agencies.  The
design department works with these advertisers and the sales  representatives to
create  advertising copy, design and layout.  The staff of the design department
uses technologically  advanced computer hardware and software to create original
design copy and, increasingly,  to exchange work product with customers or their
advertising agencies via modem or the Internet. Advertisers that are represented
by  advertising  agencies  generally  use  preprinted  designs that require only
installation.

     A local advertiser can purchase  customized design and production  services
from the Company,  in addition to display  space,  and typically pays for all of
the services as part of a single monthly rate. For the convenience of customers,
the charge to clients for design and  production is typically  added to the cost
of the space and billed over the life of the advertising  contract.  The Company
believes  that  the  skills  of  its  design   department,   combined  with  its
technological  capabilities,  provide a significant competitive advantage in its
direct sales to local advertisers.

     The  Company has  separate  production  facilities  for transit and outdoor
advertising   displays.   The  Company  views  transit  advertising  design  and
production  as  a  distinct   activity  and  attempts  to  achieve   independent
profitability in this operation. The Company uses computer-aided vinyl lettering
or hand paints almost all of its transit and outdoor advertising  displays.  The
Company outsources its high-pictorial, computer-generated production.

     The Company  uses  self-adhesive  vinyl for its transit  displays  and soft
roll-up vinyl for substantially all its outdoor advertising displays. Due to its
nearly exclusive use of vinyl, the Company can maintain  centralized  production
facilities,  can easily ship the  displays to its  trained  installers,  and has
greatly simplified the installation process. The Company

                                       5
<PAGE>
continues to have a few outdoor  advertising  structures  that have not yet been
converted  to vinyl  installation.  Displays on these  structures  require  more
expensive shipping and more labor-intensive installation.

Customers

     A key  component  of the  Company's  sales  and  marketing  strategy  is to
aggressively market its services to local advertisers.  Accordingly, the Company
focuses its direct sales efforts primarily on local companies. Local advertisers
tend to have smaller  advertising  budgets and rely on the Company's  design and
production department for their advertising copy. Local advertisers also require
the Company to expend more effort on educating  customers regarding the benefits
of transit and outdoor advertising and helping potential customers develop their
advertising   strategy.   Although   the   Company's   direct   sales  are  more
labor-intensive  than  its  sales  through  advertising  agencies,  the  Company
believes its direct sales focus is largely  responsible  for its high  occupancy
and renewal rates.

     The  Company  also   maintains  a  broad  base  of  regional  and  national
advertising  customers,  most of which are represented by advertising  agencies.
Advertising  agencies  generally  are  responsible  for the artistic  design and
written content of their customers'  advertising and will plan and implement the
overall  advertising  campaign for their  customers,  including the selection of
advertising  media.  The Company's  sales  personnel are trained to work closely
with  the  advertising  agencies  in the  Company's  markets  to  service  these
customers.   Customers   represented   by  advertising   agencies   account  for
approximately 50% of the Company's gross revenues.  Advertising agencies working
with the Company  typically  retain 15% of the gross  advertising  revenues from
their accounts, consistent with standard industry practice.

     Historically,   manufacturers   of  cigarettes   have  been  major  outdoor
advertisers.   In  the  early  1990s,  due  to  increased  regulation,   tobacco
manufacturers  began  substantially  reducing  their  advertising  expenditures.
However,  the Company's revenues have not been materially  affected,  as tobacco
revenues represent less than 1% of sales.

Competition

     The Company competes in each of its markets with other outdoor  advertising
companies and with other transit advertising companies that submit proposals for
the exclusive  agreements with transit districts.  The Company also competes for
revenues with other advertising media, including broadcast and cable television,
radio,  print media,  direct mail  marketers,  displays in shopping  centers and
malls, airports, stadiums, movie theaters

                                       6
<PAGE>
and supermarkets, as well as on taxis, trains and subways.

     Transit.  Transit  advertising is fragmented,  consisting of a few national
transit  advertising  companies with operations in multiple markets and numerous
small companies  operating under one or a few regional  agreements.  Competition
among  transit  advertising  companies is primarily in obtaining  and  retaining
agreements with transit districts. Agreements with transit districts are awarded
primarily  on the basis of the minimum  revenues  the bidder  guarantees  to the
district.  Once an  agreement  is  secured,  the company  awarded the  agreement
generally  becomes the  exclusive  provider of transit  advertising  within that
transit district. The number of competitors for each agreement depends primarily
on the number of vehicles operated by that transit  district.  In several of its
markets,  the Company has competed for transit  agreements with companies having
substantially  greater total  resources than the Company.  The Company  believes
that its unique  products and sales  strategy,  which  create a greater  revenue
potential  per vehicle,  give the Company a  competitive  advantage in obtaining
agreements  with transit  districts.  Thus, the Company is able to  successfully
compete for transit agreements against larger companies.

     Outdoor  Advertising.  Outdoor  advertising  also is fragmented.  There are
several large outdoor advertising  companies with operations in multiple markets
and many more smaller  companies  operating a limited  number of structures in a
single or a few local markets.  Although some  consolidation has occurred in the
industry over the past few years, the Outdoor Advertising Association of America
recently  estimated  that  there  are  approximately  396,000  outdoor  displays
operated  by more than 600  companies.  In several of its  markets,  the Company
encounters  direct  competition from major outdoor media  companies,  which have
larger  national networks and greater  total  resources  than the  Company.  The
Company  believes  its strong  emphasis  on sales and  customer  service and its
position  as a major  provider  of  advertising  services in each of its primary
markets  enables it to compete  effectively  with the other outdoor  advertising
companies, as well as other media, within those markets.


Government Regulation

     The  outdoor  advertising  industry  is subject to  extensive  governmental
regulation.  These laws and regulations limit the growth of outdoor  advertising
companies and operate as a substantial barrier to entry in the industry.

     Construction   of  outdoor   advertising   structures  has  virtually  been
eliminated except in commercial and industrial areas.  Many  jurisdictions  also
have restricted the relocation, location,

                                       7
<PAGE>
height and size of  outdoor  advertising  structures.  Some  jurisdictions  also
restrict  the  ability  to  enlarge  or  upgrade  existing  structures,  such as
converting from wood to steel or from nonilluminated to illuminated  structures,
and/or  restrict  the   reconstruction  of  structures  that  are  substantially
destroyed as a result of storms or other causes.  Most of these laws require the
payment of just compensation  whenever legally erected and maintained structures
are required to be removed.

     Because most of the  Company's  outdoor  advertising  structures  have been
designed  and  installed  within the last eight years,  management  believes its
structures  conform to current laws and  regulations.  When leasing property for
the installation of new outdoor  advertising  structures,  the Company carefully
reviews applicable laws, including building,  sign and zoning ordinances.  While
these laws and ordinances may restrict the location and size of the  structures,
the Company has been successful in strategically  locating its structures beside
major highways and arterials.

     To date, the Company's experience is that the regulatory environment can be
effectively  managed and that the regulations in its markets have not materially
adversely affected its operations.  However, the outdoor advertising industry is
heavily regulated, and no assurance can be given that existing or future laws or
regulations will not have a material adverse effect on the Company.

Employees

     At  November  30,  1996,  the  Company  had 72  full-time  and 6  part-time
employees.  None of the Company's employees is covered by collective  bargaining
agreements,  except  for three  installers  in  Portland,  Oregon.  The  Company
believes it maintains good employee relations.

ITEM 2. DESCRIPTION OF PROPERTIES

     The Company is currently  located in three  separate  facilities in Eugene,
Oregon,  all of which are rented from affiliated  companies.  The Company's rent
payments on these  properties  were $79,000 and $57,000  during  fiscal 1996 and
1995, respectively.  One of these sites is currently being renovated to serve as
the Company's new  headquarters.  The Company expects to spend up to $250,000 on
leasehold  improvements  for the headquarters  building.  The 20,000 square foot
facility will include space for the Company's  centralized design and production
departments,  as  well  as its  accounting,  credit,  marketing  and  management
personnel.  The  renovation  is expected to be completed in April 1997, at which
time the  Company  will  vacate the other two  Eugene  sites.  The  headquarters
building will be leased from



                                       8
<PAGE>
Obie Industries at market rates.

     The  Company  leases  local  operating  offices  for  sales,   service  and
installation in Spokane, Yakima, Bremerton and Seattle, Washington; Portland and
Salem,  Oregon;  and  Monterey  and Lodi,  California.  The Company  also leases
approximately  385 parcels of property beneath outdoor  advertising  structures.
Total  lease  expenses  in fiscal  1996 and 1995  were  $608,000  and  $525,000,
respectively.  The  Company's  site leases are generally for a term of 10 years,
with two five-year renewal options at the Company's discretion.


ITEM 3. LEGAL PROCEEDINGS

     The Company is not currently subject to any material litigation nor, to the
Company's knowledge, is any material litigation threatened against the Company.



ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     During the fourth  quarter of fiscal 1996,  three matters were submitted to
the Company's  sole  shareholder  for approval:  (i) on September 30, 1996,  the
shareholder approved Restated Articles of Incorporation for the Company; (ii) on
October 2, 1996, the  shareholder  approved the Company's  1996 Stock  Incentive
Plan; and (iii) on November 11, 1996, the  shareholder  approved an amendment to
the  Company's  Restated  Articles of  Incorporation.  Each of these actions was
unanimously  approved  pursuant  to consent  minutes  adopted in lieu of special
shareholder meetings.

PART II

ITEM 5. MARKET FOR COMMON EQUITY AND RELATED SHAREHOLDER MATTERS

Price Range of Common Stock


     The Common Stock began  trading on the Nasdaq  SmallCap  Market on November
21, 1996 under the symbol "OBIE." The following  table sets forth for the period
indicated  the high and low bid prices of the Common  Stock as  reported  by the
Nasdaq Stock Market, Inc.

                                        Year ended November 30, 1996
                                              High      Low

         Fourth Quarter (since 11/21/96)       8         7


     As of January 26, 1997,  there were  approximately  45 holders of record of
the Company's Common Stock. The Company believes the number of beneficial owners
is  substantially  greater  than the  number of record  holders  because a large
portion of the Company's

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<PAGE>
outstanding Common Stock is held of record in "street name." The Company has not
paid cash  dividends on its Common  Stock since the IPO and does not  anticipate
doing so in the  foreseeable  future.  The  Company  plans to retain  any future
earnings to finance operations.


ITEM 6. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
            CONDITION AND RESULTS OF OPERATIONS

Overview

     The Company has grown  significantly  through the acquisition of additional
agreements  with transit  districts,  particularly  the agreement  with Tri-Met,
which began on January 1, 1994,  as well as the addition of outdoor  advertising
displays in and around  existing  markets and the  improvement  of occupancy and
advertising rates.

     The Company is seeking  agreements  with  additional  transit  districts to
expand its operations.  The Company believes it is also important to its overall
sales  effort to build or acquire  additional  displays in existing  markets and
develop or acquire  new  products,  with  respect to both  transit  and  outdoor
advertising, in order to increase revenues.

     Net  revenues  represent  gross  revenues  derived from outdoor and transit
advertising  displays less  commissions  retained by  advertising  agencies that
contract for the use of advertising  displays on behalf of  advertisers.  Agency
commissions on revenues that are contracted  through  agencies are typically 15%
of gross revenues.  The Company  considers agency  commissions as a reduction in
gross revenues and measures its operating  performance  based on a percentage of
net revenues  rather than gross  revenues.  Approximately  50% of the  Company's
gross  revenues  are  attributable  to  advertising  sold  through   advertising
agencies.

     Direct advertising expenses consist primarily of occupancy,  production and
installation,  and sales  costs.  Occupancy  expense is  primarily  comprised of
payments to transit  districts for the use of space on their  vehicles and lease
payments  to owners  of  property  underlying  outdoor  advertising  structures.
Occupancy  expense also includes the cost of illuminating  outdoor  displays and
property taxes on the outdoor advertising structures.  

         Production and installation  expenses consist primarily of the costs of
producing,  shipping and installing  the  advertising  displays.  Sales expenses
consist primarily of the cost of staffing the Company's sales force.


                                       10
<PAGE>
     General and administrative expenses include costs related to the individual
market  territories,  as well as  corporate  expenses.  Expenses  related to the
individual  market  territories  include the personnel and facility  required to
administer that market.  Corporate general and administrative expenses represent
staff and facility costs for the executive  offices and  centralized  accounting
function.

Results of Operations-Comparison of Years Ended November 30, 1996
and 1995

     The following table sets forth certain statement of operations  information
for the Company for the periods indicated as a percentage of net revenues:

                                                 Year Ended
                                                 November 30,
                                               ----------------
                                                1996      1995
                                               ------    ------

Net revenues . . . . . . . . . . . . . . . . . 100.0%    100.0%
                                               ------    ------ 
Operating expenses:
   Direct advertising expenses . . . . . . . .  58.7      58.1
   General and administrative expenses . . . .  16.7      15.8
   Depreciation and amortization . . . . . . .   5.1       6.4
                                               ------    ------ 
     Total operating expenses. . . . . . . . .  80.5      80.3
                                            
   Operating income  . . . . . . . . . . . . .  19.5      19.7
   Interest expense  . . . . . . . . . . . . . (14.7)    (17.3)
   Other income  . . . . . . . . . . . . . . .   1.8
                                               ------    ------ 
   Income before income taxes  . . . . . . . .   6.6       2.4
   Income tax benefit (expense)  . . . . . . .   (.3)      9.4
                                               ------    ------ 
   Income before extra ordinary item . . . . .   6.3      11.8
   Extraordinary item  . . . . . . . . . . . .  (5.4)
                                               ------    ------ 
   Net income                                     .9%     11.8%
                                               ======    ======

     Net revenues increased 22% to $10.1 million in the current fiscal year from
$8.3 million in fiscal 1995.  Gross revenues from outdoor  advertising  displays
increased  13% from $4.2 million in 1995 to $4.7 million in 1996,  primarily due
to higher rates and increased  occupancy.  Increased occupancy was the result of
the Company's  focused sales efforts and relocation of  under-utilized  displays
into more attractive markets. Gross revenues from transit displays increased 30%
from $4.7  million in 1995 to $6.2 million in 1996,  primarily  due to increased
occupancy and rates in most transit districts,  including approximately $700,000
of increased revenues in Portland and revenues from operations in

                                       11
<PAGE>
Monterey which began in August 1995. 

     Direct advertising expenses increased 23% from $4.8 million in 1995 to $5.9
million in 1996,  primarily due to the 22% increase in net revenues.  Other than
increased business,  the increase in costs was due to increased costs of transit
advertising production,  primarily from greater costs of subcontracting portions
of production to meet delivery  schedules,  and additional  occupancy costs from
renewing the Eugene transit agreement. These increased costs were offset in part
by slower  growth in sales costs as a result of a change in the  composition  of
the sales force.  Direct  advertising  expenses increased as a percentage of net
revenues to 58.7% in 1996 from 58.1% in 1995.

     General and  administrative  expenses  increased  30%, from $1.3 million in
1995 to $1.7 million in 1996,  primarily due to increased payroll costs. General
and  administrative  expenses  increased as a percentage of net  revenues,  from
15.8% in 1995 to 16.7% in 1996. The Company  expects the total amount of general
and  administrative  expenses to increase in fiscal 1997,  as compared to fiscal
1996. The 1997 increase is expected to be caused primarily by increases in lease
and other ongoing expenses of operating in the Company's renovated  headquarters
building,  as well  as the  one-time  expenses  the  Company  will  incur  as it
consolidates  its  Eugene,   Oregon  operations  from  three  locations  to  the
headquarters facility.

     Depreciation and amortization expense decreased 3% from $529,000 in 1995 to
$514,000 in 1996.  Depreciation and amortization  decreased,  as a percentage of
net revenues,  from 6.4% in 1995 to 5.1% in 1996.  This decrease as a percentage
of revenue should  continue as revenue is growing faster than  depreciation  and
amortization expense.

     Interest expense increased 3%, from $1.4 million in 1995 to $1.5 million in
1996,  primarily  due to increased  borrowing to fund working  capital needs and
capital expenditures.  Interest expense should decline both in total expense and
as a percentage of revenue due to the repayment of debt from the net proceeds of
the IPO and the  refinancing  of the primary term debt of the  Company.  See the
"Liquidity and Capital Resources" discussion below.

     Other income of $188,000 in 1996 resulted primarily from the disposition of
an outdoor advertising structure in the state of Washington.

     The  income tax  benefit  of  $778,000  for 1995 was  primarily  due to the
recognition  of net  deferred  tax assets for which a  valuation  allowance  had
previously been provided. The income tax expense of $31,000 for 1996 was reduced
by $221,000 due to  recognizing  the income tax benefit of the  carryforward  of
prior  year's net  operating  losses.  

     During 1996, the Company incurred an  extraordinary  expense as a result of
prepayment  penalties  related to the early  payment of debt and for  previously
capitalized loan costs that were written off. The extraordinary expense totaled


                                       12
<PAGE>
approximately $543,000, net of the related income tax benefit of $342,000.

Liquidity and Capital Resources

     The  Company's  working  capital was  $380,000 and $273,000 at November 30,
1996 and 1995, respectively.  The increase in working capital resulted primarily
from the prodeeds of the Company's IPO net of debt repayment. Traditionally, the
Company satisfied its working capital requirements with cash from operations and
revolving credit borrowings.

     Net cash provided by operating activities increased to $1,296,000 in fiscal
1996 from  $758,000 in fiscal 1995.  The increase in cash  provided by operating
activities was primarily due to increased operating income of $336,000 and other
income  of  $188,000  primarily  from the sale of a  structure  under  threat of
condemnation.

     The  Company's  net cash used in investing  activities  was  $1,127,000  in
fiscal 1996 and $528,000 in fiscal 1995,  substantially  all of which related to
capital expenditures for the development and construction of outdoor advertising
structures. The Company intends to continue to develop new structures.  Prior to
the IPO the  construction  of outdoor  advertising  structures has been financed
primarily  with  borrowed   funds.   The  Company   intends  to  finance  future
construction primarily from earnings.

     The  Company's  net cash  provided by (used in)  financing  activities  was
$252,000 in fiscal 1996 and  $(256,000)  in fiscal  1995.  The cash  provided by
financing  activities  in  fiscal  1996 was  primarily  from the IPO net of debt
repayments.  The cash  used in  financing  activities  in  fiscal  1995 was used
primarily to repay long-term borrowings and advances to affiliates.

     At  November  30,  1996,   the  Company  had   outstanding   borrowings  of
approximately  $7.3  million,  all of which were  pursuant to  long-term  credit
agreements.

     Until October 31, 1996, the Company had two revolving  lines of credit with
Centennial Bank. The maximum available under one of the lines was $600,000, with
the  available  amount  being  subject to a borrowing  formula  based on certain
accounts  receivable  which were pledged as collateral for the line. The maximum
available on the other line was $850,000,  and it was  collateralized by outdoor
advertising  structures and contracts.  The interest rate on these lines was set
at the prime  rate  (8.25% at  October  31,  1996)  plus  1.5%.  The lines  were
guaranteed by Brian B. Obie.



                                       13
<PAGE>
     Until October 31, 1996, the Company's long-term debt was primarily pursuant
to a credit  arrangement  established  in 1988 with  Capital  Consultants,  Inc.
("CCI").  Notes were issued when the Company  borrowed  from CCI; the notes were
collateralized  by  outdoor  advertising   structures  and  contracts  and  were
guaranteed  by Brian B. Obie.  For the first  five  years of each note,  monthly
payments were interest  only,  interest was 11% fixed plus  additional  interest
based on a percentage of outdoor  advertising  revenues.  The effective interest
rate for fiscal 1996 (through October 31) was 12.25%. Monthly principal payments
began in the sixth  year of each note on a  20-year-level-payment  basis  with a
balloon payment after 15 years of principal  payments.  Additional  interest was
required  to be paid on each note for a minimum of 10 years even if the note was
prepaid.  Terms of the credit  agreement  required  the Company to maintain  net
worth on a fair value basis, without  consideration of estimated income taxes on
asset appreciation, of not less than $5.2 million.

     On October 31, 1996,  United States  National Bank of Oregon  ("USNB") made
certain loans to the Company.  The Company used the proceeds from the USNB loans
to repay the Company's borrowings from CCI and Centennial Bank. Each of the USNB
loans was guaranteed by Obie  Industries and Brian B. Obie. They were due at the
earlier of demand by USNB,  completion  of the IPO, or April 30, 1997.  Included
among such loans was a $12 million  six-month bridge loan, the proceeds of which
were used to repay  substantially  all of the Company's term debt at October 31,
1996.  Interest on the bridge loan was based, at the Company's  option from time
to time,  on IBOR plus 2%, or USNB's  prime rate plus .5%.  The Company  used $5
million of the IPO proceeds to repay a portion of the bridge  loan.  At November
30, 1996,  the Company had long-term  debt with USNB of $7 million with interest
based  partially on the bank's prime rate plus .5% (8.75%) and partially on IBOR
plus 2% (7.375%).  On February 12, 1997,  the Company  converted  the $7 million
bridge  loan to a  seven-year  term  loan  with  interest  to be  based,  at the
Company's option, on USNB's prime rate plus .5%, or IBOR plus 2%.

     On October 31,  1996,  USNB also  provided  the Company with a $1.5 million
operating  line of credit at USNB's prime rate.  As of November 30, 1996,  there
were no borrowings on this line of credit, and the Company's available borrowing
capacity based on collaterized  accounts was $988,000.  This line of credit will
be reviewed at April 30, 1997.

     On October 31, 1996,  USNB also  provided an $800,000  outdoor  advertising
construction  loan at USNB's  prime rate plus .5%.  The  proceeds of the outdoor
advertising construction loan were used to repay a revolving construction credit
line with Centennial Bank. The USNB construction loan was repaid with funds from
the IPO. 

     The Company anticipates that total capital expenditures for

                                       14
<PAGE>
fiscal 1997 will be approximately  $1.1 million,  of which $850,000 will be used
to develop new billboard  sites and build or relocate  approximately  30 outdoor
advertising  structures,   and  up  to  $250,000  will  be  used  for  leasehold
improvements in connection with the renovation of the Company's headquarters and
other  necessary  capital  expenditures.  In  addition,  the  Company  may spend
$698,000  if it elects to  exercise  the option to acquire  outdoor  advertising
structures currently leased from MO Partners, an affiliated entity.

     The Company  believes that cash  generated  from  operations  and available
borrowings  under its  credit  agreements  will be  sufficient  to  finance  the
Company's operations, including anticipated capital expenditures, through fiscal
1997.


Seasonality

     The Company's  transit  advertising  revenues have exhibited some degree of
seasonality.  Typically,  the Company  experiences  its highest  revenues in the
fourth fiscal quarter and its lowest revenues in the first fiscal  quarter.  The
Company  expects this trend to continue.  A reduction in revenues in any quarter
is likely to result in a period-to-period  decline in operating  performance and
net income.

New Accounting Pronouncements

     New  accounting  pronouncements  are  discussed  in  Note  1  of  Notes  to
Consolidated Financial Statements.


ITEM 7. FINANCIAL STATEMENTS

     The financial  statements and supplementary  data required by this Item are
included on pages F-1 to F-16 of this Annual Report.



ITEM 8. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
            ACCOUNTING AND FINANCIAL DISCLOSURE


         Not applicable.


PART III

                                       15
<PAGE>
ITEM 9. DIRECTORS AND EXECUTIVE OFFICERS, PROMOTERS AND
        CONTROL PERSONS; COMPLIANCE WITH SECTION 16(A) OF THE
        EXCHANGE ACT

     Information  with respect to directors and  executive  officers is included
under  "Election  of  Directors"  and  "Executive  Officers"  in  the  Company's
definitive  proxy  statement for its 1997 Annual Meeting of  Shareholders  to be
filed not later than 120 days after the end of the fiscal  year  covered by this
Annual Report, and such information is incorporated herein by reference.

     Information with respect to Section 16(a) of the Securities Exchange Act is
included under "Compliance with Section 16(a)of the Securities  Exchange Act" in
the  Company's  definitive  proxy  statement  for its  1997  Annual  Meeting  of
Shareholders  to be filed not later  than 120 days  after the end of the  fiscal
year covered by this Annual Report, and such information is incorporated  herein
by reference.

ITEM 10. EXECUTIVE COMPENSATION

     Information  with  respect to  executive  compensation  is  included  under
"Executive  Compensation"  in the Company's  definitive  proxy statement for its
1997 Annual Meeting of Shareholders filed or to be filed not later than 120 days
after  the end of the  fiscal  year  covered  by this  Annual  Report,  and such
information is incorporated herein by reference.
















                                       16
<PAGE>
ITEM 11. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
             MANAGEMENT

     Information with respect to security ownership of certain beneficial owners
and  management  is  included  under  "Principal   Shareholders  and  Management
Ownership"  in the  Company's  definitive  proxy  statement  for its 1997 Annual
Meeting of Shareholders to be filed not later than 120 days after the end of the
fiscal year covered by this Annual Report,  and such information is incorporated
herein by reference.


ITEM 12. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     Information with respect to certain  relationships and related transactions
with  management  is included  under  "Certain  Transactions"  in the  Company's
definitive  proxy  statement for its 1997 Annual Meeting of  Shareholders  to be
filed not later than 120 days after the end of the fiscal  year  covered by this
Annual Report, and such information is incorporated herein by reference.


PART IV


ITEM 13. EXHIBITS AND REPORTS ON FORM 8-K

(a)(1)     Financial Statements.  The Financial Statements are
           listed in the Index to Consolidated Financial
           Statements on page F-1 of this Annual Report.

(a)(2)     Exhibits:

           Exhibit     Description

           3.1         Restated Articles of Incorporation(1)

           3.2         Amendment to Restated Articles of Incorporation(2)

           3.3         Restated Bylaws(1)

           3.4         Amendment to Restated Bylaws(2)

           4.1         See Articles 3, 4 and 8 of Exhibit 3.1 and
                       Articles 1, 2, 5, 6 and 7 of Exhibit 3.3(1)

           10.1*       Restated 1996 Stock Incentive Plan(2)

           10.2*       Form of Nonqualified Stock Option Agreement for
                       use with Restated 1996 Stock Incentive Plan(2)



                                       17
<PAGE>
           10.3*       Form of Incentive Stock Option Agreement for use
                       with Restated 1996 Stock Incentive Plan(2)

           10.4        Form of Indemnification Agreement between the
                       Company and its directors(1)

           10.5        Form of Indemnification Agreement between the
                       Company and its officers(1)

           10.6        Tri-County Metropolitan Transportation District
                       of Oregon Professional Services Contract for
                       Transit Advertising Services between Tri-Met and
                       the Company, dated July 1, 1996, and related
                       documents(1)

           10.7        Lease between Obie Industries Incorporated and
                       the Company, dated November 12, 1996(2)

           10.8        Loan Agreement, dated October 31, 1996, among
                       the Company, United States National Bank of
                       Oregon, Obie Industries Incorporated and Brian
                       Obie, and related documents(2)

           10.9        Amendments,  dated  December 31, 1996 and February
                       12,  1997,  to Loan  Agreement  dated  October 31,
                       1996,  among the Company,  United States  National
                       Bank of Oregon,  Obie Industries  Incorporated and
                       Brian Obie, and related documents

           10.10       Option Agreement between MO Partners and the
                       Company, dated effective October 1, 1996(2)

           20.1        Portions of Definitive Proxy Statement for 1997
                       Annual Shareholder Meeting(3)

           21.1        List of Subsidiaries(1)

           27.1        Financial Data Schedule(4)
- -------------
           *  Management contract or compensatory plan or arrangement.


                 (1)  Incorporated   herein  by  reference  from  the  Company's
                      Registration  Statement  on Form  SB-2  (Registration  No.
                      333-5728-LA)   filed  with  the  Securities  and  Exchange
                      Commission on October 3, 1996.



                                       18
<PAGE>
                 (2)  Incorporated   herein  by  reference  from  the  Company's
                      Amendment No. 1 to the Registration Statement on Form SB-2
                      (Registration No.  333-5728-LA)  filed with the Securities
                      and Exchange Commission on November 15, 1996.

                 (3)  To be filed with the  Securities  and Exchange  Commission
                      within 120 days after the end of the fiscal  year  covered
                      by this Annual Report.

                 (4)  This schedule has been  submitted in the  electronic  form
                      prescribed by EDGAR.

(b)        Reports on Form 8-K.  During the quarter ended
           November 30, 1996, the Company filed no reports on
           Form 8-K.
















                                       19
<PAGE>
                                   SIGNATURES

     In accordance  with Section 13 or 15(d) of the  Securities  Exchange Act of
1934,  the  Registrant  caused  this  report to be  signed on its  behalf by the
undersigned, thereunto duly authorized.



                                                    OBIE MEDIA CORPORATION


Dated:  February 24, 1997                         By/s/ Brian B. Obie
                                                    -----------------
                                                    Brian B. Obie
                                                    President

     In accordance  with the  Securities  Exchange Act of 1934,  this report has
been signed below by the following  persons on behalf of the  Registrant  and in
the capacities and on the dates indicated.

                                       PRINCIPAL EXECUTIVE OFFICER AND DIRECTOR:



Dated:  February 24, 1997                        By/s/ Brian B. Obie
                                                   -----------------
                                                   Brian B. Obie, President,
                                                   Chief Executive Officer and
                                                   Director



         PRINCIPAL FINANCIAL AND ACCOUNTING OFFICER:



Dated:  February 25, 1997                        By/s/ James W. Callahan
                                                   ---------------------
                                                   James W. Callahan, Chief
                                                   Financial Officer and
                                                   Treasurer








                                       20
<PAGE>
         DIRECTORS:



Dated:  February 24, 1997                        By/s/ Delores M. Mord 
                                                   ---------------------
                                                   Delores M. Mord, Director



Dated:  February 24, 1997                        By/s/ Randall C. Pape
                                                   ---------------------
                                                   Randall C. Pape, Director



Dated:  February 24, 1997                       By/s/ Stephen A. Wendell
                                                   ---------------------
                                                   Stephen A. Wendell, Director



Dated:  February 24, 1997                        By/s/ Richard C. Williams
                                                   ---------------------
                                                   Richard C. Williams, Director














                                       21
<PAGE>










                             Obie Media Corporation
                   Index to Consolidated Financial Statements
                                     -------




                                                                    Page
                                                                    ----
Report of Independent Accountants                                    F-2

Consolidated Balance Sheet as of November 30, 1996                   F-3

Consolidated Statements of Income for the years ended
     November 30, 1996 and 1995                                      F-4

Consolidated Statements of Changes in Shareholders' Equity
     (Deficit) for the years ended November 30, 1996 and 1995        F-5

Consolidated Statements of Cash Flows for the years ended
     November 30, 1996 and 1995                                      F-6

Notes to Consolidated Financial Statements                           F-7




                                      F-1
<PAGE>






Report of Independent Accountants




Board of Directors
Obie Media Corporation:


We have  audited  the  accompanying  consolidated  balance  sheet of Obie  Media
Corporation as of November 30, 1996, and the related consolidated  statements of
income,  changes in shareholders'  equity (deficit) and cash flows for the years
ended  November  30,  1996  and  1995.   These  financial   statements  are  the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these consolidated financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly,  in  all  material  respects,  the  financial  position  of  Obie  Media
Corporation  as of November 30, 1996,  and the results of their  operations  and
their cash flows for the years ended  November  30, 1996 and 1995 in  conformity
with generally accepted accounting principles.




COOPERS & LYBRAND L.L.P.
/S/Coopers & Lybrand L.L.P.



Eugene, Oregon
January 22, 1997, except for Note 6, as
   to which the date is February 12, 1997





                                      F-2
<PAGE>
Obie Media Corporation
Consolidated Balance Sheet


                                                              November 30,
                                                                  1996

                                     ASSETS

Current assets:
   Cash                                                      $    474,940
   Accounts receivable, net of allowance for doubtful
        accounts of $90,000                                     1,550,193
   Prepaid expenses and other current assets                      812,450
   Deferred tax assets                                            709,000
                                                             -------------
            Total current assets                                3,546,583


Property and equipment, net                                     8,458,014
Other assets                                                      147,987
Deferred tax assets                                               380,000
                                                             $ 12,532,584
                                                             =============


                      LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
   Current portion of long-term debt                         $    743,973
   Accounts payable                                               757,020
   Accrued expenses                                             1,070,440
   Deferred revenue                                               595,302
                                                             -------------
            Total current liabilities                           3,166,735

Long-term debt, less current portion                            6,554,587
                                                             -------------
            Total liabilities                                   9,721,322
                                                             -------------

Minority interest in subsidiary                                    27,407

Commitments (Note 9)


Shareholders' equity:
   Preferred stock, without par value, 10,000,000 shares
        authorized, no shares issued and outstanding               -
   Common stock, without par value; 20,000,000 shares
        authorized, 3,500,000 shares issued and outstanding     6,161,992
   Accumulated deficit                                         (3,378,137)
                                                             -------------
            Total shareholders' equity                          2,783,855
                                                             -------------
            Total liabilities and shareholders' equity       $ 12,532,584
                                                             -------------





The  accompanying  notes are an integral  part of these  consolidated  financial
statements.

                                      F-3
<PAGE>
Obie Media Corporation
Consolidated Statements of Income



                                                            Year Ended
                                                            November 30
                                                    ---------------------------
                                                         1996          1995

Revenues:
   Outdoor advertising                              $  4,747,634  $  4,199,649
   Transit advertising                                 6,150,256     4,733,065
   Less agency commissions                              (827,632)     (674,075)
                                                    ------------- -------------
            Net revenues                              10,070,258     8,258,639


Operating expenses:
   Direct advertising expenses                         5,907,038     4,801,118
   General and administrative                          1,685,135     1,300,738
   Depreciation and amortization                         513,775       528,853
            Operating income                           1,964,310     1,627,930


Other (income) expense:
   Interest expense                                    1,480,237     1,432,183
   Minority interest in subsidiary                         2,138        12,308
   Other                                                (188,365)      (11,437)
                                                    ------------- -------------
            Income before income taxes and
                 extraordinary item                      670,300       194,876

(Provision) benefit for income taxes                     (31,000)      778,000
                                                    ------------- -------------
            Income before extraordinary item             639,300       972,876


Extraordinary item - early debt payoff penalty
     and write-off of loan fees, net of income
     tax benefit of $342,000                            (543,355)
                                                    ------------- -------------

            Net income                              $     95,945  $    972,876
                                                    ============= =============


Income per share before extraordinary item                $ .25         $ .39
Extraordinary item, net of tax                             (.21)           -
                                                          ------        ------

Net earnings per share                                    $ .04         $ .39
                                                          ======        ======

Weighted average number of common
     shares outstanding                                2,526,480     2,500,000
                                                       =========     =========







The  accompanying  notes are an integral  part of these  consolidated  financial
statements.



                                      F-4
<PAGE>
Obie Media Corporation
Consolidated Statements of Changes in Shareholders' Equity (Deficit)




<TABLE>
<CAPTION>

                                                                 Receivable
                                                                    From
                                                                 Affiliates,    Accumulated
                                      Shares         Amount          Net          Deficit         Total
Balances at December 1,
<S>                                 <C>          <C>           <C>             <C>            <C>
     1994                           2,500,000    $   250,000   $ (1,021,748)   $ (2,694,478)  $ (3,466,226)

   Net income                                                                       972,876        972,876
   Net withdrawals                                                  (158,174)                     (158,174)
                                    ---------    -------------  -------------  -------------  -------------

Balances at November 30,
     1995                           2,500,000         250,000     (1,179,922)    (1,721,602)    (2,651,524)

   Issuance of common stock
        on November 21, 1996        1,000,000       5,911,992                                    5,911,992
   Net income                                                                        95,945         95,945
   Net withdrawals                                                  (572,558)                     (572,558)
   Distributions                                                   1,752,480     (1,752,480)
                                    ---------    -------------  -------------  -------------  -------------

Balances at November 30,
     1996                           3,500,000    $  6,161,992   $      -       $ (3,378,137)  $  2,783,855
                                    =========    =============  =============  =============  =============


















The  accompanying  notes are an integral  part of these  consolidated  financial statements.
</TABLE>

                                      F-5

<PAGE>
Obie Media Corporation
Consolidated Statements of Cash Flows
<TABLE>
<CAPTION>


                                                                     Year Ended
                                                                     November 30
                                                             ---------------------------
                                                                 1996            1995
<S>                                                          <C>            <C>
Cash flows from operating activities:
   Net income                                                $    95,945    $   972,876
   Adjustments to reconcile net income to net cash
        provided by operating activities:
      Depreciation and amortization                              513,775        528,853
      Extraordinary item                                         885,355
      Gain on disposition of property and equipment             (183,175)
      Deferred income taxes                                     (311,000)      (778,000)
      Minority interest in subsidiary                              2,138         12,308
      Change in assets and liabilities:
         (Increase) decrease in:
            Accounts receivable                                 (208,940)      (197,365)
            Prepaid expenses and other assets                   (321,451)       (96,079)
         Increase (decrease) in:
            Accounts payable                                     262,529         48,325
            Accrued expenses                                     524,416         87,055
            Deferred revenue                                      36,304        180,145
                                                             ------------   ------------
            Net cash provided by operating activities          1,295,896        758,118

Cash flows from investing activities:

   Capital expenditures                                       (1,363,131)      (533,001)
   Proceeds from disposition of property and equipment           235,700          5,300
                                                             ------------   ------------
           Net cash used in investing activities              (1,127,431)      (527,701)
                                                             ------------   ------------

Cash flows from financing activities:

   Proceeds from issuance of common stock                      7,000,000
   Cost to issue common stock                                 (1,088,008)
   Net payments on lines of credit                               (88,429)      (184,744)
   Book overdraft                                               (378,043)       378,043
   Proceeds from long-term borrowings                         12,000,000        732,406
   Payments on long-term debt                                (15,917,001)    (1,024,018)
   Net advances to affiliates                                   (572,558)      (158,174)
   Early debt payoff penalty                                    (704,054)
                                                             ------------   ------------

            Net cash provided by (used in) financing
                 activities                                      251,907       (256,487)
                                                             ------------   ------------

Net increase (decrease) in cash                                  420,372        (26,070)
Cash, beginning of year                                           54,568         80,638
                                                             ------------   ------------
Cash, end of year                                            $   474,940    $    54,568
                                                             ============   ============

Supplemental Disclosures of Cash Flow Information:

Noncash investing and financing activities:
   Interest capitalized                                      $    45,439    $    24,435
   Accrued loan fees capitalized                                  90,938
   Acquisition of vehicle with capital lease obligation           28,901
   Distribution of receivable to affiliates                    1,752,480

Cash paid for interest                                         1,470,967      1,445,630

The  accompanying  notes are an integral  part of these  consolidated  financial statements.
</TABLE>

                                      F-6

<PAGE>
Obie Media Corporation
Notes to Consolidated Financial Statements



  1.   Summary of Significant Accounting Policies:

       Company:  Obie Media  Corporation (the "Company"),  formerly Obie Outdoor
       Advertising, Inc., is a full service out-of-home advertising company with
       agreements with transit districts in Oregon,  Washington,  and California
       and outdoor advertising structures in Washington,  Oregon, California and
       Idaho.

       On November 21, 1996, the Company  completed an initial  public  offering
       (the  "Offering")  of one  million  shares of its common  stock,  raising
       $5,911,992,  net of expenses of $1,088,008. The net proceeds were used to
       reduce previously outstanding debt (see Note 6).

       Spin Off:  Prior to November  20, 1996,  the Company was a subsidiary  of
       Obie Industries Incorporated. To facilitate the Offering, the Company was
       spun-off as a separate entity.

       Basis of Presentation:  The consolidated financial statements include the
       Company and its  subsidiary.  All significant  intercompany  accounts and
       transactions  between the Company and its subsidiary have been eliminated
       in consolidation.

       The Company engaged in various  transactions with affiliates under common
       control. These transactions primarily include advances of working capital
       needs  for  a  discontinued  business  and  capital  expenditures.   Such
       transactions   resulted  in  a  net  receivable   consisting  of  amounts
       receivable from and payable to affiliated companies.  As part of the spin
       off,  the  net  receivable  from  affiliates   totaling   $1,752,480  was
       distributed by the declaration of a dividend and, accordingly,  increased
       the Company's accumulated deficit.

       There  are  common   administrative   costs  of  Obie   Industries,   its
       subsidiaries and the Company. General and administrative expenses include
       the Company's  portion of such costs  totaling  $326,839 and $547,942 for
       the years ended November 30, 1996 and 1995, respectively.

       Use of Estimates: The preparation of consolidated financial statements in
       conformity  with  generally  accepted   accounting   principles  requires
       management  to make  estimates and  assumptions  that affect the reported
       amounts of assets and liabilities and disclosure of contingent assets and
       liabilities  at the date of the  financial  statements  and the  reported
       amounts of revenues  and expenses  during the  reporting  period.  Actual
       results could differ from those estimates.

       Revenue  Recognition:   The  Company  has  contracts  to  provide  future
       advertising to its customers.  Advertising  revenue is recognized ratably
       over the period the  advertising  is  displayed.  Payments  received  for
       advertising  revenue in advance of display are deferred.  Costs  incurred
       for the  production and  installation  of outdoor  advertising  displays,
       which are not specifically  recoverable in the event the related contract
       is canceled, are expensed as incurred.  Costs incurred for the production
       and installation of displays for transit advertising,  which are paid for
       by the customer ratably over the term of the advertising contract and are
       specifically  recoverable in the event the related  contract is canceled,
       are  deferred  and  recognized  as  expense  as the  related  revenue  is
       recognized over the life of respective contracts.


Continued

                                      F-7
<PAGE>
Obie Media Corporation
Notes to Consolidated Financial Statements, Continued



  1.   Summary of Significant Accounting Policies, Continued:

       Concentration  of Credit Risk:  Financial  instruments  that  potentially
       subject the Company to concentrations of credit risk consist  principally
       of cash and accounts  receivable.  The Company  places its cash with high
       credit quality financial institutions. Concentrations of credit risk with
       respect  to  accounts  receivable  are not  significant  due to the large
       number of customers, and their dispersion across different industries and
       geographic areas.

       At November  30,  1996,  the Company had  agreements  with seven  transit
       districts.  Customers  advertising  on transit  vehicles  owned by one of
       these  districts  represented 37% and 38% of the Company's total revenues
       for the years ended  November  30, 1996 and 1995,  respectively.  Transit
       agreements range from one to five years and are subject to renewal either
       at the discretion of the transit district or upon the mutual agreement of
       the Company and the transit district. Generally, these agreements require
       the Company to pay the transit  district the greater of a  percentage  of
       the  related  advertising  revenues,  net of the  advertising  production
       charges, or a guaranteed minimum amount.

       Fair Value of Financial Instruments: The fair value of current assets and
       current  liabilities are estimated to be equal to their reported carrying
       value.  The carrying value of long-term debt  approximates  fair value on
       discounted  future  cash flows.  The  resulting  estimates  of fair value
       require  subjective  judgments  and are  approximations.  Changes  in the
       methodologies and assumptions could significantly affect the estimates.

       Cash: Cash consists of demand deposits with two federally  insured banks.
       At times, balances may exceed amounts insured.

       Property  and  Equipment:  Property  and  equipment  are  stated at cost.
       Depreciation is provided on the  straight-line  method over the estimated
       useful lives.  Normal repairs and  maintenance  are expensed as incurred.
       The cost and accumulated depreciation of assets sold or otherwise retired
       are  removed  from  the  accounts  and  the  resulting  gain  or  loss is
       recognized.  Interest is capitalized in connection with the  construction
       of properties and equipment.

       Other Assets:  Other assets  consist  primarily of loan costs,  which are
       stated at cost and amortized over the life of the loan.

       Income Taxes:  The Company uses the liability  method to record  deferred
       tax assets and liabilities  that are based on the difference  between the
       tax bases of  assets  and  liabilities  and their  carrying  amounts  for
       financial reporting purposes. These temporary differences result from the
       use of  different  accounting  methods for  financial  statement  and tax
       reporting purposes.


Continued

                                      F-8

<PAGE>
Obie Media Corporation
Notes to Consolidated Financial Statements, Continued



  1.   Summary of Significant Accounting Policies, Continued:

       Income Per Share:  Income per common  share is computed  on the  weighted
       average  number of common  shares  outstanding  during the  period  after
       consideration of the dilutive effect of stock options.  Such amounts have
       been  retroactively  adjusted  to reflect  the  10-for-1  stock  split as
       discussed in Note 8, and the granting of stock options.

                                                               November 30
                                                           --------------------
                                                              1996       1995

         Issued and outstanding shares (weighted average)  2,524,657  2,500,000
         Stock options                                         1,823
                                                           ---------  ---------

                                                           2,526,480  2,500,000
                                                           =========  =========


       New Accounting  Pronouncements:  The Financial Accounting Standards Board
       has issued SFAS No. 121,  "Accounting  for the  Impairment  of Long-Lived
       Assets and for Long-Lived  Assets to be Disposed of", which established a
       new  accounting  principle for  accounting  for the impairment of certain
       loans,  certain  investments  in debt and equity  securities,  long-lived
       assets  that  will be  held  and  used,  including  certain  identifiable
       intangibles and goodwill  related to those assets and long-lived  assets,
       and certain identifiable intangibles to be disposed of. This Statement is
       effective for fiscal years beginning after December 15, 1995.  Management
       believes  that  adoption  of the  Statement  will not have a  significant
       impact on the Company's financial position and results of operations.

       The  Financial  Accounting  Standards  Board also  issued  SFAS No.  123,
       "Accounting  for Stock- Based  Compensation",  also  effective for fiscal
       years  beginning  after December 15, 1995. The new Statement  encourages,
       but does not require,  companies to measure stock-based compensation cost
       using the fair value  method,  rather  than the  intrinsic  value  method
       prescribed  by the  Accounting  Principles  Board  (APB)  Opinion No. 25.
       Companies choosing to continue to measure stock-based  compensation using
       the  intrinsic  value  method  must  disclose  on a pro  forma  basis net
       earnings  per share as if the fair  value  method  were  used.  While the
       Company is reviewing  the adoption and impact of SFAS No. 123, it expects
       to adopt the disclosure-only alternative and, accordingly,  this Standard
       will have no material  impact on the  Company's  results of operations or
       financial position.


                                      F-9

<PAGE>
Obie Media Corporation
Notes to Consolidated Financial Statements, Continued



  2.   Prepaid Expenses and Other Current Assets:

       Prepaid expenses and other current assets consist of the following:

                                                                   November 30,
                                                                       1996

         Prepaid leases                                            $  291,149
         Transit advertising production costs                         394,290
         Other                                                        127,011
                                                                   -----------
                                                                   $  812,450
                                                                   ===========


  3.   Property and Equipment:

       Property and equipment consist of the following:

                                                     November 30,        Asset
                                                         1996            Lives

         Outdoor advertising structures              $ 9,860,227      20 years
         Other equipment and leaseholds                1,431,589    5-20 years
                                                     ------------
                                                      11,291,816
         Less accumulated depreciation                 2,833,802
                                                     -----------
                                                     $ 8,458,014
                                                     ===========


       Assets  acquired  during 1996 included an acquisition of bus benches that
       display advertisements.  The total cost of these assets was approximately
       $180,000.

       The Company also disposed of a billboard during the year,  resulting in a
       gain of approximately $183,000, which is included in other income.


  4.   Other Assets:

       Other assets consist of the following:

                                                                   November 30,
                                                                      1996

         Loan fees                                                 $   90,938
         Other                                                         57,049
                                                                   -----------
                                                                   $  147,987
                                                                   ===========

F-10

<PAGE>
Obie Media Corporation
Notes to Consolidated Financial Statements, Continued



  5.   Accrued Expenses:

       Accrued expenses consist of the following:

                                                                   November 30,
                                                                      1996

         Transit district fees                                     $   552,538
         Payroll and related items                                     425,044
         Other                                                          92,858
                                                                   ------------
                                                                   $ 1,070,440
                                                                   ============


  6.   Long-term Debt:

       Long-term debt consists of the following:

                                                                   November 30
                                                                      1996

         Note payable to United States National Bank, as
         described below                                           $ 7,000,000

         Note payable in annual  payments of $12,000 plus
         interest at 10%, with collateral of outdoor 
         advertising structures, due October 1999                       36,000

         Note payable in monthly payments of $5,900 including
         interest at 10%, guaranteed by Brian B. Obie, due
         April 2000                                                    202,698

         Notes payable in monthly payments of $2,219
         including interest ranging from 9% to 9.98%, with
         collateral of several vehicles, maturing through
         November 2002                                                  59,862
                                                                   ------------
                                                                     7,298,560
         Less current portion                                          743,973
                                                                   ------------
                                                                   $ 6,554,587
                                                                   ============



Continued

F-11

<PAGE>
Obie Media Corporation
Notes to Consolidated Financial Statements, Continued



  6.   Long-term Debt, Continued:

       The  aggregate  principal  payments due on the above debt  subsequent  to
       November 30, 1996 are:

                      1997                                         $   743,973
                      1998                                             858,993
                      1999                                           1,161,166
                      2000                                           1,131,820
                      2001                                           1,105,496
                      Thereafter                                     2,297,112
                                                                   ------------
                                                                   $ 7,298,560


       In October  1996,  the Company  received a  $12,000,000  bridge loan from
       United  States  National  Bank  of  Oregon  ("USNB")  which  was  used to
       refinance  substantially  all of the  Company's  then  existing  debt. In
       connection with  refinancing of the long-term debt, the Company  incurred
       an extraordinary  expense of $885,355 for prepayment penalties related to
       the early  extinguishment  of debt and for  previously  capitalized  loan
       costs that were written off.

       Upon the completion of the Offering, the outstanding balance on this loan
       was reduced to $7,000,000.  Effective  February 12, 1997, the outstanding
       loan balance was converted to a seven-year term loan, due April 30, 2004,
       with interest to be based, at the Company's  option, on USNB's prime rate
       plus .5%, or the  Inter-Bank  Offering Rate ("IBOR") plus 2%. The loan is
       collateralized by substantially all of the Company's assets. The weighted
       average interest rate for short-term  borrowings  outstanding at year end
       is approximately 8.5%.

       The Company also has a $1,500,000 operating line of credit with USNB. The
       interest rate is at USNB's prime rate (8.25% at November 30, 1996) and it
       is collateralized by receivables.  The operating line will be reviewed on
       April 30, 1997.  There was no outstanding  balance on this line of credit
       at November 30, 1996.


  7.   Income Taxes:

       The components of the income tax provision (benefit) before extraordinary
       item are as follows:

                                                             Year Ended
                                                             November 30
                                                     --------------------------
                                                         1996          1995

         Deferred:
            Federal                                   $   25,200   $  (637,000)
            State                                          5,800      (141,000)
                                                      -----------  ------------
                                                      $   31,000   $  (778,000)
                                                      ===========  ============


Continued

F-12

<PAGE>
Obie Media Corporation
Notes to Consolidated Financial Statements, Continued



  7.   Income Taxes, Continued:

       The  components  of the income tax benefit  related to the  extraordinary
       item are as follows:

                                                                   Year Ended
                                                                   November 30,
                                                                   ------------
                                                                       1996

         Deferred:
            Federal                                                $  (280,000)
            State                                                      (62,000)
                                                                   ------------
                                                                   $  (342,000)


       The tax effects of temporary  differences  that give rise to deferred tax
       assets and liabilities are as follows:

                                                             Year Ended
                                                             November 30
                                                     --------------------------
                                                         1996          1995

         Current deferred tax assets:
            Deferred revenue                          $  417,000    $  257,000
            Prepaid commissions                          225,000       259,000
            Allowance for uncollectible accounts          35,000        23,000
            Net operating loss carryforwards             176,000
            Accrued expenses and other                    37,000
                                                      -----------   -----------

                     Total current deferred tax assets   890,000       539,000

         Current deferred tax liabilities:
            Prepaid fees                                (181,000)      (32,000)
                                                      -----------   -----------
                                                      $  709,000    $  507,000
                                                      ===========   ===========
         Noncurrent deferred tax assets:
            Property and equipment                    $  145,000    $  271,000
            Net operating loss carryforwards             235,000
                                                      -----------   -----------

                                                      $  380,000    $  271,000
                                                      ===========   ===========


       Based on management's assessment, it is more likely than not that the net
       deferred tax assets will be realized through future taxable earnings. The
       Company  has net  operating  loss  carryforwards  totaling  approximately
       $1,140,000, which are available to offset future taxable income, of which
       approximately  $600,000  was  previously  expected  to be  used  by  Obie
       Industries  prior to or in connection  with the spin-off  transaction  as
       discussed in Note 1. These carryovers expire as follows:  2003 - $25,000;
       2004 - $421,000;  2005 - $130,000;  2006 - $6,000; 2007 - $27,000; 2008 -
       $15,000; and 2011 - $516,000.

Continued

                                      F-13

<PAGE>
Obie Media Corporation
Notes to Consolidated Financial Statements, Continued



 7.   Income Taxes, Continued:

       Income tax expense  (benefit)  for the years ended  November 30, 1995 and
       1996  differs  from the amounts  computed by  applying  the U.S.  federal
       income tax rate of 34% to pretax  income,  considering  the effect of the
       extraordinary item as follows:
<TABLE>
<CAPTION>
                                                                      Year Ended
                                                                      November 30
                                                                ------------------------
                                                                    1996         1995

<S>                                                             <C>          <C>       
         Computed "expected" tax expense (benefit)              $  (73,119)  $   66,260
         Increase (reduction) in income taxes resulting from:
            Change in beginning of the year balance of the
                 valuation allowance for deferred tax assets                   (857,855)
            Increase in net operating losses available to the
               Company as discussed above                         (220,986)
            State and local taxes, net of federal income tax
                 benefit                                           (13,638)       7,015
            Other differences, net                                  (3,257)       6,580
                                                                -----------  -----------
                     Actual income tax expense (benefit)        $ (311,000)  $ (778,000)
                                                                ===========  ===========
</TABLE>



  8.   Shareholders' Equity:

       The  Company's   Restated  Articles  of  Incorporation  (the  "Articles")
       authorize  the  issuance of up to  20,000,000  shares of Common Stock and
       10,000,000  shares of  preferred  stock  issuable  in series  ("Preferred
       Stock").

       In connection  with the  Company's  Offering,  the Company's  Articles of
       Incorporation were amended and restated on October 1, 1996 to authorize a
       10-for-1  stock  split.  All  share  and  per  share  amounts  have  been
       retroactively adjusted to reflect the stock split.

       Preferred  Stock:  The Board of Directors is authorized,  without further
       shareholder authorization, to issue Preferred Stock in one or more series
       and to fix the terms and  provisions of each series,  including  dividend
       rights and  preferences,  conversion  rights,  voting rights,  redemption
       rights,  and rights on  liquidation,  including  preferences  over Common
       Stock.

       Common Stock:  Holders of Common Stock are entitled to one vote per share
       on all  matters on which  holders of Common  Stock are  entitled to vote.
       Holders of Common  Stock are  entitled to receive  dividends  when and as
       declared by the Board of Directors  out of any funds  lawfully  available
       therefore and, in the event of liquidation or distribution of assets, are
       entitled  to  participate  ratably  in the  distribution  of such  assets
       remaining  after  payment  of  liabilities,  in each case  subject to any
       preferential  rights  granted to any series of  Preferred  Stock that may
       then be outstanding.

Continued

                                      F-14

<PAGE>
Obie Media Corporation
Notes to Consolidated Financial Statements, Continued



  8.   Shareholders' Equity, Continued:

       1996 Stock  Incentive  Plan: On October 2, 1996,  the Company's  Board of
       Directors and shareholder  adopted the 1996 Stock  Incentive Plan,  which
       provides for the issuance of 300,000  shares of Common Stock  pursuant to
       incentive stock options  ("ISOs"),  nonqualified  stock options ("NQOs"),
       stock bonuses and stock sales to key managers,  employees,  directors and
       consultants  of the Company.  ISOs may be issued only to employees of the
       Company and will have a maximum  term of 10 years from the date of grant.
       The exercise  price for ISOs may not be less than 100% of the fair market
       value of the  Common  Stock at the time of the grant,  and the  aggregate
       fair  market  value (as  determined  at the time of the  grant) of shares
       issuable upon the exercise of ISOs for the first time in any one calendar
       year may not exceed  $100,000.  In the case of ISOs granted to holders of
       more than 10% of the voting power of the Company,  the exercise price may
       not be less than 110% of the fair market value of the Common Stock at the
       time of the grant,  and the term of the option may not exceed five years.
       NQOs may be granted at not less than 85% of the fair market  value of the
       Common Stock at the date of grant. Options become exercisable in whole or
       in part from time to time as  determined by the  Compensation  Committee,
       which  will  administer  the 1996 Stock  Incentive  Plan.  Stock  options
       covering  116,500  shares of Common  Stock  options were  outstanding  at
       November  30,  1996,  with an  exercise  price of $6.65 per share.  As of
       November 30, 1996, no options were exercisable.


  9.   Commitments:

       Operating Leases: The Company leases outdoor advertising  structures from
       an affiliated partnership.  The lease agreement requires monthly payments
       of a  minimum  base rent plus  additional  rent  equal to 5% of the gross
       revenues  derived from  advertising  displayed on the structures.  Future
       minimum base rent  payments are $8,500 per month through  December  1996,
       and increase to $9,000 per month for the  following  calendar  year.  The
       lease expires  December 31, 1997.  Total lease  expense  pursuant to this
       lease was $107,945 and $101,784 for the years ended November 30, 1996 and
       1995, respectively.

       The Company also rents office and production space from affiliates.  Such
       rents totaled  $78,897 and $56,900 for the years ended  November 30, 1996
       and 1995, respectively.

       The  Company  leases  parcels of  property  beneath  outdoor  advertising
       structures.  These  leases are  generally  for a term of up to ten years,
       with two  five-year  renewal  options at the  Company's  discretion.  The
       Company also leases  facilities for sales,  service and  installation for
       its operating  offices.  Total rent expense  pursuant to these leases was
       $607,566  and  $524,904  for the years ended  November 30, 1996 and 1995,
       respectively.  Future  minimum  lease  payments  for these leases for the
       years ending November 30 are as follows:

Continued

                                      F-15

<PAGE>
Obie Media Corporation
Notes to Consolidated Financial Statements, Continued




  9.   Commitments, Continued:

                      1997                                         $  498,852
                      1998                                            454,492
                      1999                                            376,279
                      2000                                            316,687
                      2001                                            266,128
                      Thereafter                                      655,793


       Debt  Guarantees:  The Company has  guaranteed  the debt of an affiliated
       partnership totaling $423,514 at November 30, 1996.



10.   Employee Benefit Plan:

       Substantially  all  of the  Company's  employees  who  have  met  vesting
       requirements  participate  in a defined  contribution  benefit plan which
       provides for discretionary  annual  contributions by the Company.  During
       1996 the  Company  accrued  $51,020 as a  contribution  to the plan.  The
       Company  intends to  contribute  5,000  shares of its common stock to the
       plan and the balance in cash. During 1995 the Company contributed $41,733
       in cash to the Obie Industries plan that covered the Company's employees.















                                      F-16
<PAGE>
                                  EXHIBIT INDEX

Exhibit*

10.9                                       Amendments,  dated December  31, 1996
                                           and  February  12, 1997,    to   Loan
                                           Agreement    dated October 31,  1996,
                                           among the Company, United      States
                                           National  Bank  of Oregon,       Obie
                                           Industries  Incorporated   and  Brian
                                           Obie,   and related documents

27.1                                       Financial Data Schedule

- -----------

* See Item 13(a)(2) of this Annual Report for a list of all exhibits,  including
those incorporated by reference.


















                                      

                                                                    EXHIBIT 10.9
                                                                    ------------

                      FIRST AMENDMENT OF SECURITY AGREEMENT


PARTIES:

         OBIE MEDIA CORPORATION, an Oregon corporation (Grantor)

         UNITED STATES NATIONAL BANK OF OREGON (Lender)


RECITAL:

     On October 31, 1996, the parties entered into a certain Commercial Security
Agreement  in  which   Grantor   granted  to  Lender  a  security   interest  in
substantially  all of the  assets of  Grantor,  to secure  all  Indebtedness  of
Grantor to Lender (the Security Agreement).  Except as otherwise defined in this
amendment,  all  capitalized  terms have the  meanings  assigned in the Security
Agreement.


AGREEMENTS:

     1.  REMOVAL OF  COLLATERAL.  The last  sentence  of  Paragraph  4.e. of the
Security Agreement is modified to read as follows:

         "To the extent  that the  Collateral  consists  of  vehicles,  or other
         titled  property,  Grantor  shall not take or permit any  action  which
         would require  application  for  certificates of title for the vehicles
         outside the states of Oregon,  Washington  or  California,  without the
         prior written consent of Lender."

     2.  HAZARDOUS  SUBSTANCES.  The first  sentence  of  Paragraph  4.l. of the
Security Agreement is modified to read as follows:

         "Grantor  represents  and  warrants  that,  to the  best  of  Grantor's
         knowledge, the Collateral never has been, and never will be, so long as
         this  Agreement  remains  a  lien  on  the  Collateral,  used  for  the
         generation,  manufacture, improper storage, transportation,  treatment,
         disposal, release or threatened release of any Hazardous Substance."

     3. COUNTERPARTS;  EXECUTION BY FACSIMILE. This amendment may be executed in
several counterparts,  each of which will be deemed to be an original and all of
which together  constitute one and the same instrument.  Delivery of an executed
copy of  this  amendment  by  telecopy,  telex  or  other  means  of  electronic
communication  producing a printed  copy will be deemed to be an  execution  and
delivery of this amendment on the date of such  communication  by the parties so
delivering such a copy. The party so delivering such a

Page 1--FIRST AMENDMENT OF SECURITY AGREEMENT
<PAGE>
copy via  electronic  communication  shall deliver an executed  original of this
amendment  to the other party within one (1) week of the date of delivery of the
copy sent via electronic communication.

     4. EFFECT. Except as specifically modified by this amendment,  the Security
Agreement remains in full force and effect.

     DATED as of the 31st day of December, 1996.

OBIE MEDIA CORPORATION                            UNITED STATES NATIONAL BANK
                                                  OF OREGON


By:/s/Brian Obie                                  By:/s/Kenneth Carson
   -----------------------                           --------------------------
   Brian Obie, President                             Kenneth Carson, Assistant
                                                     Vice President

Page 2--FIRST AMENDMENT OF SECURITY AGREEMENT
<PAGE>
                        FIRST AMENDMENT OF LOAN AGREEMENT


PARTIES:

     OBIE  MEDIA  CORPORATION,  an  Oregon  corporation  formerly  known as Obie
     Outdoor Advertising Inc. (Borrower)

     OBIE INDUSTRIES INCORPORATED, an Oregon corporation (Indus- tries)

     BRIAN OBIE (Brian)

     UNITED STATES NATIONAL BANK OF OREGON (Bank)


RECITALS:

     A. On October 31, 1996,  the parties  entered into a certain Loan Agreement
pursuant  to which  Bank made  available  to  Borrower a  Revolving  Loan in the
maximum  amount of One Million Five Hundred  Thousand  Dollars  ($1,500,000),  a
Bridge  Loan in the  amount  of  Twelve  Million  Dollars  ($12,000,000),  and a
Construction  Loan in the  maximum  amount  of Eight  Hundred  Thousand  Dollars
($800,000)  (the  Loan  Agreement).  Except  as  specifically  set forth in this
amendment,  all  capitalized  terms  have  the  meaning  assigned  in  the  Loan
Agreement.

     B. The Reorganization  and IPO have been completed.  The net capital raised
by Borrower from the IPO exceeded Five Million Dollars ($5,000,000). Portions of
the proceeds from the IPO have been applied to reduce the  Principal  Balance of
the  Bridge  Loan  to  Seven  Million  Dollars  ($7,000,000),  and  to  pay  the
Construction Loan in full.

     C. Pursuant to Paragraph 2.e. of the Loan Agreement,  the Principal Balance
of the Bridge  Loan is  currently  due and  payable.  Certain of the  conditions
precedent  to  Bank's  obligations  to make Term  Loan A to  Borrower  have been
satisfied,  but others have not. Because the net capital raised by Borrower from
the IPO exceeded Five Million Dollars ($5,000,000),  the conditions precedent to
Bank's obligation to make Term Loan B cannot be satisfied.

     D. Bank is prepared  to extend the  maturity of the Bridge Loan to February
3,  1997 to allow  additional  time  for  Borrower  to  satisfy  all  conditions
precedent to Bank's  obligation  to make Term Loan A. In  addition,  the parties
desire to make various additional changes to the Loan Agreement, as set forth in
this amendment.





Page 1--FIRST AMENDMENT OF LOAN AGREEMENT
<PAGE>
AGREEMENTS:

     1.  DEFINITIONS.  In Paragraph  1.n., the  definition of Eligible  Account,
subparagraph (xiv) is amended to read as follows:

          "(xiv) payment is due from the United States  government or any agency
     thereof; or"

     2. BRIDGE  LOAN.  The  Principal  Balance of the Bridge Loan is currently a
Prime  Borrowing  Rate  Amount  of  Seven  Million  Dollars   ($7,000,000).   In
modification  of  Paragraph  2.e.  of the  Loan  Agreement,  promptly  following
execution of this amendment:

          a. Sixty Thousand Dollars ($60,000) of that Principal Balance shall be
continued  as a Prime  Borrowing  Rate  Amount,  and shall be due and payable on
January 15, 1997.

          b. Six Million Nine Hundred Forty  Thousand  Dollars  ($6,940,000)  of
that Principal  Balance shall be converted to an IBOR Borrowing Rate Amount with
a one (1) month IBOR Interest  Period  expiring not later than February 3, 1997,
and shall be due and payable on February 3, 1997. If that IBOR  Interest  Period
expires  prior to February 3, 1997,  then upon  expiration  that  portion of the
Principal Balance shall be converted to a Prime Borrowing Rate Amount.

     3.  CONSTRUCTION  LOAN.  The  Construction  Loan was paid in full  with the
proceeds of the IPO, and no amounts are currently outstanding.  The Construction
Loan is terminated, effective immediately.

     4. TERM LOAN A.

          a. MAXIMUM AMOUNT.  Paragraph 6.a. of the Loan Agreement is amended to
read as follows:

          "a. AMOUNT.  If the conditions  precedent to Bank's obligation to make
     Term Loan A are satisfied or waived by Bank on or before  February 3, 1997,
     then subject to the terms and conditions of this Agreement,  on February 3,
     1997 Bank shall make Term Loan A to Borrower  in a principal  amount of Six
     Million Nine Hundred Forty Thousand Dollars ($6,940,000)."

          b. SPECIAL CONDITIONS.  Bank's obligation to close Term Loan A remains
subject  to the  special  conditions  set forth in  Paragraph  6.b.  of the Loan
Agreement, except:





Page 2--FIRST AMENDMENT OF LOAN AGREEMENT

<PAGE>
               (1) Bank  acknowledges  that the condition set forth in Paragraph
6.b.(1) has been satisfied.

               (2) The condition  set forth in Paragraph  6.b.(2) is modified to
read as follows:

          "(2)     Term Loan A shall close on February 3, 1997."

               (3) Paragraph 6.b.(8) is amended to read as follows:

          "(8) Except for the effect of the  Reorganization  on  Industries,  no
     material  adverse change shall have occurred in the financial  condition of
     any Borrower or Guarantor since the date of this Agreement."

          c. FIXED RATE - REPAYMENT OF PRINCIPAL AND INTEREST. Paragraph 6.e.(4)
of the Loan Agreement is amended to read as follows:

          "(4) REPAYMENT OF PRINCIPAL AND INTEREST. Term Loan A shall be due and
     payable in eighty-three monthly installments of principal and interest. The
     first  monthly  installment  shall be due and payable on February 15, 1997,
     and an  additional  monthly  installment  shall be due and  payable  on the
     fifteenth  (15th) day of each calendar month  thereafter,  to and including
     Decem- ber 15, 2003,  when the unpaid balance of Term Loan A, principal and
     interest,  shall  be  paid in  full.  The  first  fifty-nine  (59)  monthly
     installments  shall be the amount  necessary  to amortize  Six Million Nine
     Hundred Forty Thousand Dollars ($6,940,000),  together with interest at the
     Initial  Fixed Rate,  over a term of  eighty-three  (83) months.  The final
     twenty-four (24) monthly  installments  shall be in the amount necessary to
     amortize  the  greater  of  (i)  the  Principal  Balance  of  Term  Loan  A
     immediately  following the fifty-ninth  (59th) monthly  installment or (ii)
     the Principal Balance of Term Loan A that would exist immediately following
     the  fifty-ninth  (59th) monthly  installment if all the payments were made
     precisely when due, together with interest at the Adjusted Fixed Rate, over
     a term of twenty-four (24) months."

          d.  PRIME  AND/OR  IBOR  BORROWING  RATE  -  REPAYMENT  OF  PRINCIPAL.
Paragraph 6.f.(5) of the Loan Agreement is amended to read as follows:





Page 3--FIRST AMENDMENT OF LOAN AGREEMENT

<PAGE>
          "(5)  REPAYMENT OF  PRINCIPAL.  The  Principal  Balance of Term Loan A
     shall be paid in eighty-three (83) monthly installments.  The first monthly
     installment  shall  be  due  and  payable  on  February  15,  1997,  and an
     additional  monthly  installment  shall be due and payable on the fifteenth
     (15th) day of each calendar month therafter,  to and including December 15,
     2003, when the unpaid balance of Term Loan A, principal and interest, shall
     be paid in full. The first eleven (11) monthly installments shall be in the
     amount of Sixty  Thousand  Dollars  ($60,000)  each.  The next  twelve (12)
     monthly  installments shall be in the amount of Sixty-five Thousand Dollars
     ($65,000) each. The next fifty-nine (59) monthly  installments  shall be in
     the amount of Ninety-one Thousand Six Hundred Sixty-seven Dollars ($91,667)
     each.  The final monthly  installment  shall be in the amount of Ninety-one
     Thousand Six Hundred Forty-seven Dollars ($91,647)."

          e. FEE.  Paragraph  6.i. of the Loan  Agreement  is amended to read as
follows:

          "i. FEE. At the time of closing of Term Loan A, Borrower  shall pay to
     Bank a fee of Thirty-five Thousand Dollars ($35,000)."

     5. TERM LOAN B. The conditions  precedent to Bank's obligation to make Term
Loan B cannot be satisfied.  Accordingly,  Term Loan B is terminated,  effective
immediately.

     6. FEE.  Contemporaneously  with the execution of this amendment,  Borrower
shall pay to Bank a fee in the amount of Twenty-five Thousand Dollars ($25,000).

     7. RELEASE OF STOCK.  Bank hereby releases from the Collateral all stock in
Borrower and all stock in Industries.  All continuing obligations of the parties
under the  Stock  Pledge  Agreements  executed  contemporaneously  with the Loan
Agreement  are  terminated.   Contemporaneously   with  the  execution  of  this
amendment,  Bank shall return the following  documents,  which were delivered to
Bank at the time of execution of those Stock Pledge Agreements:

          a. To Brian,  Certificate  No. 10 of Industries and the original Stock
Power with respect to that certificate; and

          b. To Industries, the original Stock Power with respect to Certificate
No. 2 of Borrower.





Page 4--FIRST AMENDMENT OF LOAN AGREEMENT

<PAGE>
Borrower and Guarantor  acknowledge that neither Certificate No. 2 nor any other
certificate  representing  shares of Borrower was ever  delivered  to Bank,  and
accordingly Bank has no obligation to return any such certificate.

     8.  RELEASE  OF  GUARANTORS.  Paragraph  9.d.(2) of the Loan  Agreement  is
amended to read as follows:

          "(2) RELEASE OF GUARANTORS. Effective upon any closing of Term Loan A:

               (a)  Industries  and Brian  shall be  released  from any  further
     liability  under their  Guaranties,  and Bank shall return  those  original
     Guaranties to them.

               (b)  Except  as  provided  in  the  following  subparagraph  (d),
     Industries  and Brian shall be released from all  obligations as parties to
     this Agreement.

               (c)  Industries and Brian shall not be neces- sary parties to any
     future amendments of the Loan Documents.

               (d)  Industries and Brian shall remain fully liable to Bank under
     this Agreement to the extent that any warranty, representation or statement
     made or  furnished  to Bank by or on behalf of Borrower or  Guarantor at or
     prior to closing of Term Loan A proves to have been false or  misleading in
     any material respect when made or furnished."

     9. REPRESENTATIONS.

          a. ADVERTISING  BUSINESS.  Bank  acknowledges  that MO Partners is the
owner of the Billboards and Billboard Site Leases listed on the attached Exhibit
A, and O.B.  Walls is the owner of the  Billboards  and  Billboard  Site  Leases
listed on the attached Exhibit B. The  representation  of Borrower and Guarantor
in Paragraph  11.d. of the Loan  Agreement is amended to include a disclosure of
those ownership interests.

          b.  COMPLIANCE WITH LAWS. The first sentence of Paragraph 11.l. of the
Loan Agreement is amended to read as follows:

     "Each of Borrower, Guarantor and their Affiliates is in material compliance
     with all applicable Laws."





Page 5--FIRST AMENDMENT OF LOAN AGREEMENT

<PAGE>
Subsection (c) of the second sentence of Paragraph 11.l. is amended
to read as follows:

          "(c) to the best of their actual knowledge, no Hazardous Substance has
     been  released or  discharged  from any of those  premises or is  otherwise
     present  in the soil or water of, or  improperly  stored  at,  any of those
     premises, and"

     10. AFFIRMATIVE COVENANTS.

          a. FINANCIAL INFORMATION. In Paragraph 12.g.(3) of the Loan Agreement,
"thirty (30) days" is amended to "forty-five (45) days."

     11. NEGATIVE COVENANTS.

          a. GUARANTIES.  As an exception to the covenant in Paragraph  13.b.(1)
of the Loan  Agreement,  Borrower and Guarantor may guarantee  that certain loan
made on June 1,  1988 by  Oregon  Laborers-Employers  Pension  Trust  Fund to MO
Partners  in the  principal  amount  of  Four  Hundred  Fifty  Thousand  Dollars
($450,000).  As an exception  to the covenant in Paragraph  13.b.(2) of the Loan
Agreement,  Borrower  and  Guarantor  may make loans in an  aggregate  principal
amount not to exceed at any one time  outstanding  the amount of Fifty  Thousand
Dollars ($50,000).

     12.  ADDITIONAL  DOCUMENTS.  Contemporaneously  with the  execution of this
amendment,  Borrower and Guarantor  shall deliver to Bank, in form and substance
satisfactory to Bank, the following:

          a. A  modification  of the Bridge  Note  evidencing  the change in the
Maturity of the Bridge Loan.

          b.  A  modification  of  the  Commercial  Security  Agreement  between
Borrower and Bank.

          c. The written opinion of Gleaves, Swearingen, Larsen, Potter, Scott &
Smith and/or Tonkon, Torp, Galen,  Marmaduke and Booth, the counsel for Borrower
and Guarantor,  dated as of the date of this amendment and addressed to Bank, in
form and substance satisfactory to Bank.

          d. Any other documents that Bank may reasonable request.

     13.  REPRESENTATIONS  AND  WARRANTIES.  To induce  Bank to enter  into this
amendment,  Borrower and Guarantor represent and warrant to Bank that, except as
otherwise disclosed in this amendment:




Page 6--FIRST AMENDMENT OF LOAN AGREEMENT

<PAGE>
          a. All  representations  and  warranties  of  Borrower  and  Guarantor
contained in the Loan Agreement  continue to be true and complete as of the date
of this amendment.

          b. No Event of Default has occurred or is continuing, and no event has
occurred  and is  continuing  that,  with the giving of notice or the passage of
time, or both, would be an Event of Default under the Loan Agreement.

          c.  Except  for the effect of the  Reorganization  on  Industries,  no
material adverse change has occurred in the financial  condition of any Borrower
or Guarantor since the date of the Loan Agreement.

          d.  Each  of  Borrower's  and  Guarantor's  execution,   delivery  and
performance  of this  amendment  and all  documents  executed  pursuant  to this
amendment have been duly authorized by all necessary  action,  do not contravene
any Law binding on it or its organizational documents, and do not contravene the
provisions of or constitute a default under any agreement or instrument to which
it is a party or by which it may be bound or affected.

          e.  This  amendment  and  all  documents  executed  pursuant  to  this
amendment  are, and when delivered  will be, valid,  binding and  enforceable in
accordance with their respective terms.

     14. CONSENT.  Borrower and Guarantor  specifically consent to the execution
and delivery of this amendment,  and  acknowledges  that this amendment does not
prejudice  or  diminish  any  guaranty  or other  obligation  of Borrower or any
Guarantor in any manner. This amendment shall not be construed as having created
a custom in any way contrary to the specific provisions of any agreement between
Bank and Borrower or any  Guarantor,  or as having in any way modified or waived
the  same.  Specifically,  but  without  limitation,  Bank's  right to deal with
Borrower in any manner in which Bank sees fit in connection with any obligations
to Bank, now or hereafter created,  without any further consent or authorization
from any Guarantor being necessary, remains in full force and effect.

     15. COUNTERPARTS; EXECUTION BY FACSIMILE. This amendment may be executed in
several counterparts,  each of which will be deemed to be an original and all of
which together  constitute one and the same instrument.  Delivery of an executed
copy of  this  amendment  by  telecopy,  telex  or  other  means  of  electronic
communication  producing a printed  copy will be deemed to be an  execution  and
delivery of this amendment on the date of such  communication  by the parties so
delivering  such a copy.  The  party so  delivering  such a copy via  electronic
communication  shall deliver an executed original of this amendment to the other
party within one (1) week




Page 7--FIRST AMENDMENT OF LOAN AGREEMENT

<PAGE>
of the date of delivery of the copy sent via electronic communica-
tion.

     16.  EFFECT.  Except as  specifically  modified by this  amendment,  or any
document executed pursuant to this amendment,  the Loan Documents remain in full
force and effect.

     17. DISCLOSURE. UNDER OREGON LAW, MOST AGREEMENTS, PROMISES AND COMMITMENTS
MADE BY A BANK  AFTER  OCTOBER  3,  1989,  CONCERNING  LOANS  AND  OTHER  CREDIT
EXTENSIONS WHICH ARE NOT FOR PERSONAL,  FAMILY OR HOUSEHOLD  PURPOSES OR SECURED
SOLELY BY THE BORROWER'S RESIDENCE MUST BE IN WRITING, EXPRESS CONSIDERATION AND
BE SIGNED BY THE BANK TO BE ENFORCEABLE.

     Dated as of December 31, 1996.

OBIE MEDIA CORPORATION                         UNITED STATES NATIONAL BANK
                                               OF OREGON


By:/s/Brian Obie                               By:/s/Kenneth Carson
   ----------------------                         -------------------------
   Brian Obie, President                          Kenneth Carson, Assistant
                                                  Vice President
                                               
OBIE INDUSTRIES INCORPORATED                       


By:/s/Brian Obie
   ----------------------
   Brian Obie, President

/s/Brian Obie
- -------------------------
Brian Obie, An Individual




Page 8--FIRST AMENDMENT OF LOAN AGREEMENT

<PAGE>
                       SECOND AMENDMENT OF LOAN AGREEMENT


PARTIES:

         OBIE MEDIA CORPORATION, an Oregon corporation formerly known
         as Obie Outdoor Advertising Inc. (Borrower)

         OBIE INDUSTRIES INCORPORATED, an Oregon corporation (Indus-
         tries)

         BRIAN OBIE (Brian)

         UNITED STATES NATIONAL BANK OF OREGON (Bank)


RECITALS:

         A. On  October  31,  1996,  the  parties  entered  into a certain  Loan
Agreement  (the  Original  Loan  Agreement).  On December 31, 1996,  the parties
entered into a certain First Amendment of Loan Agreement (the First  Amendment).
The Original Loan  Agreement,  as modified by the First Amendment is referred to
in this amendment as the Loan  Agreement.  Except as  specifically  set forth in
this  amendment,  all capitalized  terms have the meanings  assigned in the Loan
Agreement.

     B. Contemporaneously with the execution of this amendment,  the parties are
closing Term Loan A.


AGREEMENTS:

     1. TERM LOAN A.

          a.  INTEREST  RATE  ELECTION.  Pursuant to Paragraph  6.d. of the Loan
Agreement,  Borrower  elects to have Term Loan A bear  interest at Prime  and/or
IBOR Borrowing Rates.

          b.  APPLICATION  OF  PROCEEDS.  The  proceeds  of Term Loan A shall be
applied first to pay the Bridge Loan in full,  principal  and interest,  next to
the fee described in the following  subpara-  graph c., and any excess  proceeds
shall be disbursed to Borrower.

          c.  FEE.  Contemporaneously  with  the  execution  of this  amendment,
Borrower shall pay to Bank a fee of Thirty-five Thousand Dollars ($35,000).






Page 1--SECOND AMENDMENT OF LOAN AGREEMENT

<PAGE>
     2. RELEASE OF GUARANTORS. Effective upon execution of this amendment:

          a. Industries and Brian are released from any further  liability under
their Guaranties, and Bank shall return those original Guaranties to them.

          b. Except as provided in the following subparagraph d., Industries and
Brian are released from all obligations as parties to the Loan Agreement.

          c.  Industries  and  Brian are not  necessary  parties  to any  future
amendments of the Loan Documents.

          d.  Industries  and Brian shall  remain fully liable to Bank under the
Loan Agreement to the extent that any warranty, representation or statement made
or furnished to Bank, by or on behalf of Borrower or  Guarantor,  at or prior to
the execution of this amendment,  proves to have been false or misleading in any
material respect when made or furnished.

     3. FINANCIAL  COVENANTS.  Until payment in full of all payment  obligations
of,  and  performance  of all  other  obligations  of,  Borrower  under the Loan
Documents, Borrower agrees that:

          a. CURRENT RATIO. Borrower shall maintain a ratio of Current Assets to
Current Liabilities of not less than 1 to 1 as of the end of each fiscal quarter
of Borrower, commencing February 28, 1997. For purposes of this paragraph:

               (1)  "Current  Assets"  means the assets of Borrower  that may be
properly classified as current assets in accordance with GAAP, but excluding all
loans to, and notes and  receivables  from,  any Affiliate of Borrower,  or from
officers, employees, directors, shareholders, partners or members of Borrower or
any Affiliate of Borrower; and

               (2) "Current  Liabilities" means the liabilities of Borrower that
may be properly classified as current liabilities in accordance with GAAP.

          b. CASH FLOW COVERAGE  RATIO.  Borrower shall maintain a ratio of Cash
Flow to Cash Requirements of:

               (1) Not less than 1 to 1 for the twelve (12) month periods ending
on November 30, 1997 and February 28, 1998;







Page 2--SECOND AMENDMENT OF LOAN AGREEMENT

<PAGE>
               (2) Not less  than 1.1 to 1 for the  twelve  (12)  month  periods
ending on May 31, 1998 and August 31, 1998; and

               (3) Not less  than 1.25 to 1 for the  twelve  (12)  month  period
ending on November 30, 1998, and, thereafter,  for each twelve (12) month period
ending on the last day of each fiscal quarter of Borrower.

For purposes of this paragraph:

               (1) "Cash Flow" means, for the applicable  period, (a) Borrower's
net income after taxes; plus (b)  amortization,  depreciation and other non-cash
expenses deducted in calculating that net income;  minus (c) any amounts paid by
Borrower for the purchase or capital lease of tangible or intangible assets that
are not funded by  long-term  debt (but not less than zero);  all as  reasonably
determined by Bank in accordance with GAAP.

               (2) "Cash Requirements" means, for the applicable period, (a) the
regularly  scheduled  payments of  principal  by Borrower  upon  long-term  debt
(including  the Loan);  plus (b) any  prepayments  of principal by Borrower upon
long-term  debt   (excluding  the  Loan);   plus  (c)  any  dividends  or  other
distributions paid by Borrower to its shareholders; all as reasonably determined
by Bank in accordance with GAAP.

     4. NEGATIVE COVENANTS.  Paragraph 13.c. of the Loan Agreement is amended to
read as follows:

          "LIENS.  Borrower shall not, at any time, grant a security interest or
     other  encumbrance  on  all or any of  its  presently  owned  or  hereafter
     acquired Collateral,  except to Bank; provided,  however, that Borrower may
     grant  purchase  money   security   interests  to  secure   purchase  money
     indebtedness  that does not exceed Sixty Thousand Dollars  ($60,000) in the
     aggregate in any fiscal year of Borrower."

     5.  ADDITIONAL  DOCUMENTS.  Contemporaneously  with the  execution  of this
amendment, Borrower shall deliver to Bank, in form and substance satisfactory to
Bank, the following:

          a. Term Note A.

          b. Any other documents that Bank may reasonable request.







Page 3--SECOND AMENDMENT OF LOAN AGREEMENT

<PAGE>
     6.  REPRESENTATIONS  AND  WARRANTIES.  To  induce  Bank to enter  into this
amendment, Borrower and Guarantor represent and warrant to Bank that:

          a. All  representations  and  warranties  of  Borrower  and  Guarantor
contained in the Loan Agreement  continue to be true and complete as of the date
of this amendment.

          b. No Event of Default has occurred or is continuing, and no event has
occurred  and is  continuing  that,  with the giving of notice or the passage of
time, or both, would be an Event of Default under the Loan Agreement.

          c. No material adverse change has occurred in the financial  condition
of Borrower since the date of the First Amendment.

          d.  Each  of  Borrower's  and  Guarantor's  execution,   delivery  and
performance  of this  amendment  and all  documents  executed  pursuant  to this
amendment have been duly authorized by all necessary  action,  do not contravene
any Law binding on it or its organizational documents, and do not contravene the
provisions of or constitute a default under any agreement or instrument to which
it is a party or by which it may be bound or affected.

          e.  This  amendment  and  all  documents  executed  pursuant  to  this
amendment  are, and when delivered  will be, valid,  binding and  enforceable in
accordance with their respective terms.

     7. COUNTERPARTS;  EXECUTION BY FACSIMILE. This amendment may be executed in
several counterparts,  each of which will be deemed to be an original and all of
which together  constitute one and the same instrument.  Delivery of an executed
copy of  this  amendment  by  telecopy,  telex  or  other  means  of  electronic
communication  producing a printed  copy will be deemed to be an  execution  and
delivery of this amendment on the date of such  communication  by the parties so
delivering  such a copy.  The  party so  delivering  such a copy via  electronic
communication  shall deliver an executed original of this amendment to the other
party  within  one (1)  week of the  date  of  delivery  of the  copy  sent  via
electronic communication.

     8.  EFFECT.  Except as  specifically  modified  by this  amendment,  or any
document executed pursuant to this amendment,  the Loan Documents remain in full
force and effect.







Page 4--SECOND AMENDMENT OF LOAN AGREEMENT

<PAGE>
     9. DISCLOSURE. UNDER OREGON LAW, MOST AGREEMENTS,  PROMISES AND COMMITMENTS
MADE BY A BANK  AFTER  OCTOBER  3,  1989,  CONCERNING  LOANS  AND  OTHER  CREDIT
EXTENSIONS WHICH ARE NOT FOR PERSONAL,  FAMILY OR HOUSEHOLD  PURPOSES OR SECURED
SOLELY BY THE BORROWER'S RESIDENCE MUST BE IN WRITING, EXPRESS CONSIDERATION AND
BE SIGNED BY THE BANK TO BE ENFORCEABLE.

     Dated as of February 12, 1997.

OBIE MEDIA CORPORATION                        UNITED STATES NATIONAL BANK
                                              OF OREGON


By:/s/Brian Obie                              By:/s/Larry Johnson
   ----------------------                        -----------------------------
   Brian Obie, President                         Larry Johnson, Vice President

                                                
                                                 
OBIE INDUSTRIES INCORPORATED


By:/s/Brian Obie
   ---------------------- 
   Brian Obie, President

/s/Brian Obie
- -------------------------      
Brian Obie, An Individual






Page 5--SECOND AMENDMENT OF LOAN AGREEMENT

<PAGE>
                       FIRST AMENDMENT OF PROMISSORY NOTE


PARTIES:

         OBIE MEDIA CORPORATION, an Oregon corporation (Borrower)

         UNITED STATES NATIONAL BANK OF OREGON (Bank)


RECITAL:

     A.  On  October  31,  1996,  Borrower  executed  and  delivered  to  Bank a
Promissory Note in the face amount of Twelve Million Dollars  ($12,000,000) (the
Bridge Note).  Except as otherwise  defined in this  amendment,  all capitalized
terms have the meanings assigned in the Bridge Note.

     B. On the date of this amendment,  the Principal Balance of the Bridge Note
is Seven Million Dollars ($7,000,000).


AGREEMENTS:

     1. Paragraph 2. of the Bridge Note is modified to read as follows:

          "2. PAYMENT OF PRINCIPAL.  The Principal Balance of this note shall be
     paid as follows:

               a. The  Principal  Balance  shall be reduced to Six Million  Nine
     Hundred Forty Thousand Dollars ($6,940,000) on January 15, 1997.

               b. The entire remaining  Principal  Balance of this note shall be
     due and payable on February 3, 1997."

     2. COUNTERPARTS;  EXECUTION BY FACSIMILE. This amendment may be executed in
several counterparts,  each of which will be deemed to be an original and all of
which together  constitute one and the same instrument.  Delivery of an executed
copy of  this  amendment  by  telecopy,  telex  or  other  means  of  electronic
communication  producing a printed  copy will be deemed to be an  execution  and
delivery of this amendment on the date of such  communication  by the parties so
delivering  such a copy.  The  party so  delivering  such a copy via  electronic
communication  shall deliver an executed original of this amendment to the other
party  within  one (1)  week of the  date  of  delivery  of the  copy  sent  via
electronic communication.

     3. EFFECT.  Except as specifically  modified by this amendment,  the Bridge
Note remains in full force and effect.

Page 1--FIRST AMENDMENT OF PROMISSORY NOTE
<PAGE>
     4. DISCLOSURE. UNDER OREGON LAW, MOST AGREEMENTS,  PROMISES AND COMMITMENTS
MADE BY A BANK  AFTER  OCTOBER  3,  1989,  CONCERNING  LOANS  AND  OTHER  CREDIT
EXTENSIONS WHICH ARE NOT FOR PERSONAL,  FAMILY OR HOUSEHOLD  PURPOSES OR SECURED
SOLELY BY THE BORROWER'S RESIDENCE MUST BE IN WRITING, EXPRESS CONSIDERATION AND
BE SIGNED BY THE BANK TO BE ENFORCEABLE.

         DATED as of the 31st day of December, 1996.

OBIE MEDIA CORPORATION                           UNITED STATES NATIONAL BANK
                                                 OF OREGON


By:/s/Brian Obie                                 By:/s/Kenneth Carson
   -----------------------                          --------------------------
   Brian Obie, President                            Kenneth Carson, Assistant
                                                     Vice President

Page 2--FIRST AMENDMENT OF PROMISSORY NOTE

<PAGE>
                                 PROMISSORY NOTE
                                  (Term Note A)


$6,940,000                       Eugene, Oregon                February 12, 1997


PARTIES:

         OBIE MEDIA CORPORATION, an Oregon corporation (Borrower)

         UNITED STATES NATIONAL BANK OF OREGON (Bank)


AGREEMENTS:

     1. PROMISE TO PAY. For value received, Borrower promises to pay to Bank, or
its order,  the principal amount of Six Million Nine Hundred Forty United States
Dollars  ($6,940,000),  together with interest thereon at the rates specified in
this note.

     2. PAYMENT OF PRINCIPAL.  The Principal  Balance of this note shall be paid
in eighty-three (83) monthly  installments.  The first (1st) monthly installment
shall be due and  payable  on  February  15,  1997,  and an  additional  monthly
installment  shall  be due  and  payable  on the  fifteenth  (15th)  day of each
calendar month thereafter,  to and including  December 15, 2003, when the unpaid
balance of this note,  principal and interest,  shall be paid in full. The first
eleven  (11)  monthly  installments  shall be in the  amount  of Sixty  Thousand
Dollars  ($60,000) each. The next twelve (12) monthly  installments  shall be in
the amount of Sixty-five  Thousand  Dollars  ($65,000) each. The next fifty-nine
(59)  monthly  installments  shall be in the amount of  Ninety-one  Thousand Six
Hundred  Sixty-seven Dollars ($91,697) each. The final monthly installment shall
be in the  amount of  Ninety-one  Thousand  Sixty  Hundred  Forty-seven  Dollars
($91,647). All regularly scheduled payments of principal shall be applied:

          a.  First  to any  Prime  Rate  Borrowing  Amounts,  in such  order as
Borrower may designate, or in the absence of such designation,  in such order as
Bank may determine in Bank's absolute discretion; and

          b.  Second,  to any IBOR  Borrowing  Rate  Amounts,  in such  order as
Borrower may designate, or in the absence of such designation,  in such order as
Bank may determine in Bank's absolute discretion.




Page 1--PROMISSORY NOTE

<PAGE>
     3.  INTEREST RATES AND PAYMENT OF INTEREST.

          a.  DEFINITIONS.  As used in this note,  the following  terms have the
following meanings:

               (1) "Business Day" means any day other than a Saturday, Sunday or
other day that commercial banks in Portland,  Oregon, or New York, New York, are
authorized or required by law to close.

               (2) "IBOR  Borrowing  Rate"  means the IBOR Rate plus two percent
(2%).  The IBOR  Borrowing  Rate for each IBOR  Borrowing  Rate Amount  shall be
determined  pursuant to Paragraph  3.c., as of the  beginning of the  applicable
IBOR  Interest  Period,  based on the then  current  IBOR Rate,  and,  except as
provided in Paragraph 3.d., shall remain fixed during that IBOR Interest Period.

               (3) "IBOR Borrowing Rate  Amount(s)"  means those portions of the
Principal  Balance that, at any time, are accruing interest at an IBOR Borrowing
Rate.

               (4) "IBOR Interest  Period" means,  as to any IBOR Borrowing Rate
Amount,  a period of one,  two,  three or six months  commencing on the date the
IBOR  Borrowing Rate becomes  applicable;  provided,  however,  that (1) no IBOR
Interest  Period shall be selected which would extend beyond  Maturity;  (2) any
IBOR  Interest  Period  which  would  otherwise  expire  on a day which is not a
Business Day, shall be extended to the next succeeding  Business Day, unless the
results of such  extension  would be to extend  such IBOR  Interest  Period into
another calendar month, in which event the IBOR Interest Period shall end on the
immediately preceding Business Day; and (3) any IBOR Interest Period that begins
on the last  Business  Day of a calendar  month (or a day for which  there is no
numerically  corresponding  day in the  calendar  month at the end of such  IBOR
Interest Period) shall end on the last Business Day of a calendar month.

               (5) "IBOR Rate," means,  for any IBOR Interest  Period,  the rate
per annum (computed on the basis of a 360 day year and the actual number of days
elapsed) equal to the arithmetic  average (rounded upward to the nearest 1/16 of
1%) of the rates per annum  determined by Bank, as of the time Borrower  obtains
an IBOR  Borrowing  Rate quote from Bank on the date two (2) Business Days prior
to the first date of an IBOR  Interest  Period,  as the rates offered to Bank by
three  Eurodollar  money  market  dealers in such  Eurodollar  markets as may be
selected by Bank for U.S.  dollar  deposits to be  delivered on the first day of
such IBOR Interest Period for the number of months therein;  provided,  however,
that  Bank's  IBOR Rate  shall be  adjusted  to take into  account  the  maximum
reserves required to be maintained for Eurocurrency  liabilities by banks during
each such IBOR Interest Period as specified in


Page 2--PROMISSORY NOTE

<PAGE>
Regulation D of the Board of Governors of the Federal Reserve
System or any successor regulation.

               (6)  "Maturity"  means the time when the entire unpaid  Principal
Balance  becomes  due  and  payable,  whether  by  agreement,   acceleration  or
otherwise.

               (7) "Prime  Borrowing Rate" means the Prime Rate plus one-half of
one percent  (0.50%).  The Prime Borrowing Rate shall be adjusted without notice
effective on each date the Prime Rate changes.

               (8) "Prime Rate" means the rate identified and publicly announced
by the Bank from time to time as its prime rate and does not  necessarily  mean,
for  example,  the  lowest  rate of  interest  which the Bank  collects  for any
borrower or group of borrowers.

               (9) "Prime  Borrowing  Rate  Amount"  means  that  portion of the
Principal Balance that, at any time, is accruing interest at the Prime Borrowing
Rate.

               (10) "Principal Balance" means, at any time, the unpaid principal
balance of this note.

               (11) "Related  Documents"  means,  without  limitation,  all loan
agreements,  mortgages,  deeds of trust, security agree- ments, guaranties,  and
all other  instruments,  agreements  and  documents,  whether  now or  hereafter
existing, relating to the indebtedness evidenced by this note.

          b. PRIME BORROWING RATE.  Except for portions of the Principal Balance
that are  accruing  interest  at an IBOR  Borrowing  Rate,  Borrower  shall  pay
interest  on the  Principal  Balance  at the  Prime  Borrowing  Rate.  The Prime
Borrowing Rate shall be adjusted  without notice effective on each day the Prime
Rate changes.

          c. IBOR BORROWING RATE.

               (1)  Borrower  may obtain  IBOR  Borrowing  Rate quotes from Bank
between 8:00 a.m. and 11:00 a.m. (Portland,  Oregon,  time) on any Business Day.
Borrower may request conversion of a portion of the Principal Balance to an IBOR
Borrowing  Rate Amount only by giving Bank notice in accordance  with  Paragraph
3.c.(2). not later than 11:00 a.m. on such date.

               (2)  Whenever  Borrower  desires to use the IBOR  Borrowing  Rate
option,  Borrower  shall  give Bank  irrevocable  notice  (either  in writing or
orally)  between  8:00 a.m.  and 11:00  a.m.  (Portland,  Oregon,  time) two (2)
Business Days in advance of the desired  effective  date of such rate.  Any oral
notice shall be


Page 3--PROMISSORY NOTE

<PAGE>
given by, and any written  notice or  confirmation  of an oral  notice  shall be
signed by, a person  authorized to execute and deliver  promissory notes to Bank
on behalf of Borrower,  and shall  specify the effective  date of the rate,  the
IBOR Interest Period, and whether Borrower is requesting conversion of a portion
of the Principal Balance bearing interest at the Prime Borrowing Rate to an IBOR
Borrowing  Rate Amount or a new IBOR Interest  Period for an IBOR Borrowing Rate
Amount whose IBOR Interest Period is expiring.  Bank may, but need not,  require
that all oral notices be confirmed in writing. Notwithstanding any other term of
this note,  Borrower may elect an IBOR Borrowing Rate Amount only in the minimum
principal  amount of Five  Hundred  Thousand  Dollars  ($500,000)  and in larger
integral  multiples  of One  Hundred  Thousand  Dollars  ($100,000).  Except  as
provided in Paragraph 3.d., the IBOR Borrowing Rate for each IBOR Borrowing Rate
Amount shall remain fixed for the applicable IBOR Interest Period.

               (3) If at any  time  Bank's  IBOR  Rate is  unascertain-  able or
unavailable to Bank or if IBOR Rate loans become unlawful,  the option to select
the IBOR Borrowing Rate shall terminate immediately. If any IBOR Borrowing Rates
are then in effect (i) each shall  terminate  automatically  with respect to the
applicable IBOR Borrowing Rate Amount (a) on the last day of the applicable IBOR
Interest  Period,  if Bank may lawfully  continue to maintain such loans, or (b)
immediately  if Bank may not lawfully  continue to maintain  such loans  through
such day, and (ii) the Prime Borrowing Rate automatically shall become effective
as to such amounts upon termination.

               (4) If at any time  after the date of this note (i) any  revision
in  or  adoption  of  any   applicable   law,  rule  or  regulation  or  in  the
interpretation  or  administration   thereof  (a)  shall  subject  Bank  or  its
Eurodollar  lending office to any tax, duty or other charge, or change the basis
of taxation of payments to Bank with respect to any loans bearing interest based
on Bank's  IBOR Rate or (b) shall  impose  or  modify  any  reserve,  insurance,
special deposit or similar  requirements against assets of, deposits with or for
the account of, or credit extended by Bank or its Eurodollar  lending office, or
impose on Bank or its Eurodollar  lending office any other  condition  affecting
any such loans, and (ii) the result of the foregoing is (x) to increase the cost
to Bank of making or  maintaining  any such loans or (y) to reduce the amount of
any sum  receivable  under this note by Bank or its Eurodollar  lending  office,
Borrower  shall pay Bank  within  fifteen  (15) days  after  demand by Bank such
additional  amount as will compensate Bank for such increased cost or reduction.
The  determination  hereunder  by Bank  of  such  additional  amounts  shall  be
conclusive in the absence of manifest error. If Bank demands  compensation under
this  paragraph,  Borrower may, upon three (3) Business Days notice to Bank, pay
the accrued  interest on all IBOR  Borrowing  Rate  Amounts as may be  affected,
together with any


Page 4--PROMISSORY NOTE

<PAGE>
additional amounts payable under Paragraph 3.c.(5).  Upon Borrower's paying such
accrued  interest and additional  costs,  the Prime  Borrowing Rate  immediately
shall be  effective  with respect to the unpaid  principal  balance of such IBOR
Borrowing Rate Amounts.

               (5) Upon any  termination of any IBOR  Borrowing Rate  (including
but not limited to  conversion to another rate) or payment of all or any portion
of any IBOR  Borrowing Rate Amount on a date other than the last day of the then
applicable  IBOR  Interest  Period,  as the  case  may  be,  including,  without
limitation,  (i) payment under Paragraph 2., (ii) prepayment under Paragraph 4.,
(iii)  acceleration under Paragraph 7. or (iv) repayment in response to a notice
under  Paragraph  3.c.(4),  Borrower  shall  pay  to  Bank  on  demand  a  yield
maintenance charge calculated pursuant to the attached Exhibit A.

               (6) If Borrower  chooses the IBOR Borrowing Rate,  Borrower shall
pay  interest  based on such rate,  plus any other  applicable  taxes or charges
hereunder,  even though Bank may have obtained the funds loaned to Borrower from
sources other than the applicable Eurodollar market. Bank's determination of the
IBOR  Borrowing  Rate and any such taxes or charges  shall be  conclusive in the
absence of manifest error.

               (7) Notwithstanding any other term of this note, Borrower may not
select the IBOR  Borrowing  Rate if an event has occurred  that  constitutes  an
Event of  Default or that,  with the giving of notice or the  passage of time or
both, would constitute an Event of Default.

          d. DEFAULT INTEREST RATE. Notwithstanding anything in this note to the
contrary,  upon the occurrence of an Event of Default,  the Prime Borrowing Rate
Amount shall  thereafter  accrue interest at a Prime Borrowing Rate equal to the
Prime Rate plus five and one-half  percent  (5.50%),  and each  outstanding IBOR
Borrowing  Rate Amount shall accrue  interest at an IBOR Borrowing Rate equal to
the IBOR Rate previously  determined by Bank for that IBOR Borrowing Rate Amount
plus seven percent (7.00%).

          e. PAYMENTS OF INTEREST.  Borrower  shall pay accrued  interest on the
fifteenth (15th) day of February,  1997 and on the fifteenth (15th) day of every
calendar month thereafter.  In addition, with respect to all IBOR Borrowing Rate
Amounts,  accrued  interest shall be paid on the last day of the applicable IBOR
Interest Period.

          f.  COMPUTATION  OF  INTEREST.  All  interest  will be computed at the
applicable rate based on a 360 day year and applied to the actual number of days
elapsed.



Page 5--PROMISSORY NOTE
<PAGE>
          g. USURY. Notwithstanding anything in this note to the contrary, at no
time  shall the Prime  Borrowing  Rate or any IBOR  Borrowing  Rate  exceed  the
maximum rate permitted by applicable law.

     4. PREPAYMENT.  Prepayment may be made in whole or in part at any time. All
prepayments shall be applied:

          a.  First  to any  Prime  Rate  Borrowing  Amounts,  in such  order as
Borrower may designate, or in the absence of such designation,  in such order as
Bank may determine in Bank's absolute discretion;

          b.  Second,  to any IBOR  Borrowing  Rate  Amounts,  in such  order as
Borrower may designate, or in the absence of such designation,  in such order as
Bank may determine in Bank's absolute discretion; and

          c. Then to accrued interest.

Prepayments of principal shall be applied to the remaining
installments of principal in the inverse order of maturity.

     5.  LATE  CHARGE.  If a  payment  is  nineteen  (19) or more days past due,
Borrower will pay a late charge of five percent (5%) of the delinquent  payment,
but not more than the maximum amount authorized by law.

     6.  DEFAULT.  Each of the  following  shall  constitute an Event of Default
under this note:

          a. Borrower fails to make any payment within ten (10) days after it is
due.

          b. Any default under any Related Document or under any other agreement
between Bank and Borrower.

     7.  ACCELERATION.  Upon any Event of  Default,  Bank may,  without  notice,
declare the entire Principal  Balance and all accrued  interest  immediately due
and payable.

     8. NOTICES.  Any notices  required or permitted to be given under the terms
of this note shall be in writing  and may be given by personal  delivery;  first
class mail; certified mail, return receipt requested;  or nationally  recognized
overnight courier;  directed to the parties at the following addresses,  or such
other  address as any party may  designate  in writing  prior to the time of the
giving of such notice, or in any other manner authorized by law:

                  Borrower:                 1010 Obie Street
                                            Eugene, OR  97402


Page 6--PROMISSORY NOTE
<PAGE>
                  Bank:                     Oregon Corporate Banking
                                            555 S.W. Oak
                                            PL-7 Corporate Loan Servicing Center
                                            Portland, OR  97204

                  With a copy to:           Attn:  Larry Johnson
                                            800 Willamette Street, Third Floor
                                            Eugene, OR  97401

Any notice  given shall be  effective  when  actually  received;  or if given by
certified mail, then  forty-eight (48) hours after deposit of such notice in the
United States mail with postage prepaid; or if given by overnight courier,  then
twenty-four  (24) hours  after the  deposit of such  notice  with the  overnight
courier with delivery charges prepaid.

     9. ARBITRATION.

          a. Either Bank or Borrower  may  require  that all  disputes,  claims,
counterclaims,  and  defenses,  including  those  based on or  arising  from any
alleged tort ("Claims")  relating in any way to this note, be settled by binding
arbitration in accordance with the Commercial  Arbitration Rules of the American
Arbitration Association and Title 9 of the U.S. Code. All Claims will be subject
to the statutes of limitation applicable if they were litigated.  This provision
is void if the note, at the time of the proposed  submission to arbitration,  is
secured by real  property  located  outside of Oregon or  Washington,  or if the
effect of the arbitration procedure (as opposed to any Claims of Borrower) would
be to materially  impair Bank's  ability to realize on any  collateral  securing
this note.

          b. If arbitration occurs and each party's Claim is less than $100,000,
one neutral  arbitrator will decide all issues; if any party's Claim is $100,000
or more, three neutral  arbitrators will decide all issues. All arbitrators will
be active Oregon State Bar members in good standing.  All  arbitration  hearings
will be held in Eugene,  Oregon.  In addition to all other powers,  the arbitra-
tor(s) shall have the exclusive right to determine all issues of  arbitrability.
Judgment on any arbitration award may be entered in any court with jurisdiction.

          c. If either party institutes any judicial proceeding relating to this
note,  such  action  shall not be a waiver  of the right to submit  any Claim to
arbitration.  In  addition,  each has the right  before,  during,  and after any
arbitration  to exercise any number of the following  remedies,  in any order or
concurrently:  (i)  setoff;  (ii)  self-help  repossession;  (iii)  judicial  or
non-judicial  foreclosure  against real or personal  property  collateral;  (iv)
provisional remedies, including injunction, appointment of receiver, attachment,
claim and delivery and replevin.


Page 7--PROMISSORY NOTE
<PAGE>
     10. COLLECTION COSTS AND ATTORNEY FEES.  Borrower agrees to pay upon demand
all of Bank's  reasonable  costs and  expenses,  including  attorneys'  fees and
Bank's legal expenses, incurred in connection with the enforcement of this note.
Costs and expenses include Bank's  attorneys' fees and legal expenses whether or
not  there is a  lawsuit,  including  attorneys'  fees and  legal  expenses  for
bankruptcy  proceedings (and including efforts to modify or vacate any automatic
stay or  injunction),  appeals,  and any  anticipated  post-judgment  collection
services.  Borrower also shall pay all court costs and such  additional  fees as
may be directed by the court.

     11.  WAIVERS.  Each maker,  co-maker,  endorser or  guarantor of this note,
waives  diligence,  demand,  presentment  for  payment,  notice of  non-payment,
protest  and  notice of  protest  and  consents  to all  extensions  of time and
renewals  hereof,  whether or not the extensions or renewals are longer than the
original  period of the note, to any exchange or release of any security for the
indebted- ness evidenced by this note, and to any release of any party liable on
this note or any Related Document.

     12.  GENERAL  PROVISIONS.  Time  is  of  the  essence  of  this  note.  All
obligations of any maker, co-maker, endorser or guarantor of this note are joint
and  several.  This note shall be  governed  by and  construed  and  enforced in
accordance  with the laws of the State of Oregon  without regard to conflicts of
law principles. Bank's rights and remedies under this note and under any Related
Documents are cumulative.

     13. UNDER OREGON LAW, MOST  AGREEMENTS,  PROMISES AND COMMIT- MENTS MADE BY
BANK AFTER OCTOBER 3, 1989 CONCERNING  LOANS AND OTHER CREDIT  EXTENSIONS  WHICH
ARE NOT FOR  PERSONAL,  FAMILY OR  HOUSEHOLD  PURPOSES OR SECURED  SOLELY BY THE
BORROWER'S RESIDENCE MUST BE IN WRITING,  EXPRESS CONSIDERATION AND BE SIGNED BY
BANK TO BE ENFORCEABLE.

                                         OBIE MEDIA CORPORATION


                                         By:/s/Brian Obie
                                            -----------------------------
                                            Brian Obie, President


                                         UNITED STATES NATIONAL BANK OF
                                         OREGON


                                         By:/s/Larry Johnson
                                            -----------------------------
                                            Larry Johnson, Vice President



Page 8--PROMISSORY NOTE
<PAGE>

<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>                      This schedule contains summary
                              financial information extracted 
                              from the financial statements of
                              Obie Media Crpoation which are
                              included in its annual report, Form
                              10-KSB, for the year ended
                              November 30, 1996 and is qualified
                              in its entireity by reference to
                              such financial statments.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   Year
<FISCAL-YEAR-END>               Nov-30-1996
<PERIOD-END>                    Nov-30-1996
<CASH>                             474,940           
<SECURITIES>                             0  
<RECEIVABLES>                    1,640,193         
<ALLOWANCES>                        90,000       
<INVENTORY>                              0
<CURRENT-ASSETS>                 3,546,583          
<PP&E>                          11,291,816           
<DEPRECIATION>                   2,833,802           
<TOTAL-ASSETS>                  12,532,584           
<CURRENT-LIABILITIES>            3,166,735          
<BONDS>                          7,298,560          
                    0  
                              0  
<COMMON>                         6,161,992          
<OTHER-SE>                      (3,378,137)           
<TOTAL-LIABILITY-AND-EQUITY>    12,532,584           
<SALES>                                  0  
<TOTAL-REVENUES>                10,070,258           
<CGS>                                    0  
<TOTAL-COSTS>                    5,907,038          
<OTHER-EXPENSES>                   513,775        
<LOSS-PROVISION>                         0
<INTEREST-EXPENSE>               1,480,237          
<INCOME-PRETAX>                    670,300        
<INCOME-TAX>                       (31,000)        
<INCOME-CONTINUING>                639,300        
<DISCONTINUED>                           0  
<EXTRAORDINARY>                   (543,355)         
<CHANGES>                                0  
<NET-INCOME>                        95,945      
<EPS-PRIMARY>                          .04   
<EPS-DILUTED>                          .04
<FN>
Information regarding Inventory and Loss Provision not
included in Financial Statements 
</FN>
        

</TABLE>


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