OBIE MEDIA CORP
DEF 14A, 1997-03-18
ADVERTISING
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                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934

         Filed by the Registrant [X]
         Filed by a Party other than the Registrant [ ]
         Check the appropriate box:
         [ ] Preliminary Proxy Statement
         [ ] Confidential, for Use of the Commission Only (as permitted by
             Rule 14a-6(e)(2))
         [x] Definitive Proxy Statement
         [ ] Definitive Additional Materials
         [ ] Soliciting Material Pursuant to Section 240.14a-11(c) or
             Section 240.14a-12


                             Obie Media Corporation
- -------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


- -------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of filing fee (Check the appropriate box):
         [x] No fee required.
         [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
             and 0-11.

             (1) Title of each class of securities to which transaction applies:

                 --------------------------------------------------------------

             (2) Aggregate number of securities to which transaction applies:

                 --------------------------------------------------------------

             (3) Per unit price or other underlying value of transaction
                 computed pursuant to Exchange Act Rule 0-11 (Set forth the
                 amount on which the filing fee is calculated and state how it
                 was determined):

                 --------------------------------------------------------------

             (4) Proposed maximum aggregate value of transaction:

                 --------------------------------------------------------------

             (5) Total fee paid:

                 --------------------------------------------------------------

<PAGE>

     [ [ Fee paid previously with preliminary materials.

     [ ] Check box if any part of the fee is offset as provided by Exchange
Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
paid previously. Identify the previous filing by registration statement number,
or the Form or Schedule and the date of its filing.

             (1) Amount Previously Paid:

             ------------------------------------------------------------------

             (2) Form, Schedule or Registration Statement no.:

             ------------------------------------------------------------------


             (3) Filing Party:

             ------------------------------------------------------------------


             (4) Date Filed:

             ------------------------------------------------------------------
<PAGE>




















                             OBIE MEDIA CORPORATION


                            NOTICE OF ANNUAL MEETING

                                       AND

                                 PROXY STATEMENT


                                 APRIL 17, 1997


<PAGE>
                             OBIE MEDIA CORPORATION

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                 April 17, 1997




To the shareholders of
Obie Media Corporation:


          The annual meeting of the shareholders of Obie Media  Corporation,  an
Oregon corporation (the "Company"),  will be held at 3 p.m. on April 17, 1997 at
the Eugene Hilton,Studio B and C, located at 66 E. 6th Street,  Eugene,  Oregon,
for the following purposes:

          1. To elect a Board of Directors for the current year.

          2. To transact such other  business as may be properly  brought before
the meeting.

          The foregoing  items of business are more fully described in the proxy
statement accompanying this notice.

          All  shareholders  are invited to attend the meeting.  Shareholders of
record at the close of business  on March 6, 1997,  the record date fixed by the
Board of Directors, are entitled to notice of and to vote at the meeting.

                                            By order of the Board of Directors.

                                            Delores M. Mord
                                            Secretary

Eugene, Oregon
March 18, 1997




YOUR VOTE IS IMPORTANT.  WHETHER OR NOT YOU INTEND TO BE PRESENT AT THE MEETING,
PLEASE  SIGN AND DATE THE  ENCLOSED  PROXY  AND  RETURN  IT IN THE  ACCOMPANYING
ENVELOPE TO ENSURE THAT YOUR SHARES WILL BE VOTED.


<PAGE>
                             OBIE MEDIA CORPORATION

                                 PROXY STATEMENT

                       1997 Annual Meeting of Shareholders

                                  INTRODUCTION

          The  enclosed  proxy is  solicited  by the Board of  Directors of Obie
Media  Corporation  (the  "Company"),  to be  used  at  the  annual  meeting  of
shareholders  to be  held  at 3 p.m.  on  April  17,  1997,  and at any  and all
adjournments  thereof. The meeting will be held at the Eugene Hilton, Studio B &
C, located at 66 E. 6th Street,  Eugene,  Oregon 97401.  A copy of the notice of
the meeting is attached.  The Company  expects to mail this proxy  statement and
the proxy to shareholders on or about March 18, 1997.

          The  persons  named in the  enclosed  proxy  will  vote in the  manner
directed  and, in the absence of such  direction,  will vote for the election of
each of the named nominees for director.  As to other items of business that may
arise at the meeting,  they will vote in  accordance  with their best  judgment.
"Abstentions" and "withheld" votes, as well as broker non-votes, will be counted
toward the quorum  requirement  for the  meeting  but will not be counted for or
against any proposal.

          Any proxy submitted by a shareholder may be revoked by the shareholder
at any time before its use by giving notice of such  revocation to the Secretary
of the  Company.  If a  shareholder  attends  the meeting and desires to vote in
person, his or her proxy will not be used.

          The solicitation of proxies is being handled by the Company at its own
cost,  principally  through the use of the mails.  Brokers,  dealers,  banks and
other  nominees  will  be  requested  to  forward  soliciting  material  to  the
beneficial owners of the shares and to obtain authorization for the execution of
proxies.

          A copy of the Company's  Annual Report to Shareholders  for the fiscal
year ended  November 30, 1996 is enclosed.  A copy of the Company's  1996 Annual
Report on Form  10-KSB,  filed under the  Securities  Exchange  Act of 1934,  as
amended, is included in the Annual Report to Shareholders.

                                  VOTING RIGHTS

          All holders of record of the Company's Common Stock, without par value
("Common Stock"),  at the close of business on March 6, 1997 will be entitled to
vote in person or by proxy at the annual meeting. On that date, 3,500,000 shares
of Common Stock were outstanding and entitled to vote. The holders of the Common
Stock are entitled to one vote for each share of Common

                                       1
<PAGE>
Stock  held.  The  presence,  in  person  or by  proxy,  of a  majority  of  the
outstanding  shares of Common  Stock at the annual  meeting  will  constitute  a
quorum for the transaction of business.


                 PRINCIPAL SHAREHOLDERS AND MANAGEMENT OWNERSHIP

          The  following  table  shows,  as of March 6,  1997,  the  number  and
percentage  of  outstanding  shares of the Company's  Common Stock  beneficially
owned by each person known by the Company to beneficially  own 5 percent or more
of the  Company's  Common  Stock,  by each  director,  by each of the  executive
officers  named in the Summary  Compensation  Table,  and by all  directors  and
executive officers of the Company as a group.


 Name and Address              Amount and Nature           Percentage of
of Beneficial Owner         of Beneficial Ownership(1)     Common Stock
- -------------------         --------------------------     -------------
Brian B. Obie                       1,751,736(2)              50.0%
Eugene, Oregon

Delores M. Mord                       341,620(3)               9.8
Eugene, Oregon

Douglas D. Obie                       215,188(4)               6.1
Seattle, Washington

Christine Obie Barrett                211,188(5)               6.0
Eugene, Oregon

Randall C. Pape                           --                    --
Eugene, Oregon

Stephen A. Wendell                      5,000(6)                *
Eugene, Oregon

Richard C. Williams                    10,000                   *
Eugene, Oregon

James W. Callahan                       2,000                   *
Eugene, Oregon

All officers and directors
as a group (7 persons)              2,110,356(7)             60.3
- -------------

* Less than 1% of the outstanding shares.

(footnotes on following page)

                                       2
<PAGE>
(1)  A person is considered  to  "beneficially  own" any shares:  (a) over which
     such person exercises sole or shared voting or investment  power; or (b) of
     which such person has the right to acquire  ownership at any time within 60
     days (e.g., through conversion of securities or exercise of stock options).
     Voting and investment  power  relating to the above is exercised  solely by
     the beneficial owner, except as indicated otherwise.

(2)  Includes 25,000 shares held by Brian B. Obie's wife.  Mr. Obie disclaims
     beneficial ownership of his wife's shares.

(3)  Includes 85,714 shares held by Delores M. Mord's husband.  Ms. Mord
     disclaims beneficial ownership of her husband's shares.

(4)  Includes  21,600  shares held by Douglas D. Obie as trustee for the benefit
     of Christine  Obie  Barrett's  minor  children.  Also includes 2,700 shares
     beneficially  owned by Douglas D. Obie's  minor  children.  Christine  Obie
     Barrett is trustee of those shares.

(5)  Includes  2,700  shares held by  Christine  Obie Barrett as trustee for the
     benefit of Douglas D. Obie's minor  children.  Also includes  21,600 shares
     beneficially owned by Christine Obie Barrett's minor children.
     Douglas D. Obie is trustee of those shares.

(6)  Includes 3,000 shares held by Stephen A. Wendell's wife.  Mr. Wendell
     disclaims beneficial ownership of his wife's shares.

(7)  Includes  113,714  shares  owned  by  directors'  spouses.  Such  directors
     disclaim beneficial ownership of the shares owned by their spouses.


                              ELECTION OF DIRECTORS

       A Board of five directors  will be elected.  Brian B. Obie and Delores M.
Mord were reelected as directors in February 1996.  Randall C. Pape,  Stephen A.
Wendell and Richard C. Williams were appointed to the Board in November 1996.

       A quorum being present at the shareholder  meeting, the five nominees for
director  receiving the most votes cast in person or by proxy will be elected as
directors for the current  year.  There is no  cumulative  voting.  Shareholders
cannot vote for more than five  directors.  Directors will hold office until the
next annual meeting of shareholders  or until their  successors are duly elected
and qualified. All nominees for director have agreed to serve if elected. If any
nominee  should become  unavailable  to serve as a director  prior to the annual
meeting,  the persons named in the enclosed proxy will vote for such  substitute
nominee as may be designated by the Board of Directors.




                                       3
<PAGE>
       There are no family relationships among any of the nominees for director,
except  that  Mr.  Obie  and Ms.  Mord  are  cousins.  Followed  are  background
information on the nominees:

       BRIAN B. OBIE,  age 55, is the President and Chief  Executive  Officer of
the Company.  He was a co-founder of the Company and has served as President and
a director of the Company since its inception in 1987.  Mr. Obie has 37 years of
experience in the out-of-home media industry.  He has worked for Obie Industries
Incorporated (the Company's former parent corporation) ("Obie Industries") since
1962,  serving as its President since 1968. He has been Chairman of the Board of
Centennial Bancorp since 1981. He is a former mayor of Eugene, Oregon.

       DELORES M. MORD,  age 63, was a co-founder  of the Company and has served
as Secretary and a director of the Company since its inception in 1987. She also
served as Vice President of the Company until September 1996, when she announced
her  intention  to retire as an  employee  of the  Company  and become  employed
exclusively  by Obie  Industries.  It is expected that this  transition  will be
completed  within the next year.  Ms. Mord has served as an officer and director
of Obie Industries since its formation in 1960, and she currently serves as Vice
President and a director of that company. Ms. Mord has 35 years of experience in
the out-of-home media industry.

       RANDALL C. PAPE,  age 46,  became a director  of the  Company in November
1996. In 1981, he was named President of Pape Bros., Inc., and since 1990 he has
held the position of President  and Chief  Executive  Officer of The Pape Group,
Inc., a supplier of capital  equipment and services  which operates as a holding
company for Pape Bros., Inc., Flightcraft,  Inc., and Hyster Sales Company. From
1973 to the  present,  he has been  President  and Chief  Executive  Officer  of
Liberty  Financial Group (holding company for Liberty Federal Bank, SB; Sanipac,
Inc.; and EcoSort LLC). Mr. Pape is also a director of Northwest Natural Gas.

       STEPHEN A. WENDELL,  age 55, became a director of the Company in November
1996.  Since  January 1995, he has been Chief  Financial  Officer,  director and
investor in Umpqua Feather  Merchants,  Inc. (a manufacturer  and distributor of
fishing  flies and related  accessories).  From 1992 to 1995, he was an investor
and a  consultant  to  Umpqua  Feather  Merchants,  Inc.  and  other  companies,
including companies providing  advertising and food services.  Also, since 1993,
Mr. Wendell has been principal shareholder and President of Continental Land and
Cattle Company,  `a residential real estate  development  company.  From 1989 to
1991,  he served as Chief  Financial  Officer of Bohemia Inc. (a forest  product
company).

       RICHARD C. WILLIAMS, age 57, became a director of the Company in November
1996. He has served as President, Chief

                                       4
<PAGE>
Executive Officer and a director of Centennial Bancorp since 1981. He has served
as Vice Chairman and Chief Executive  Officer of Centennial Bank since 1992, and
was its President  from 1977 to 1992. He has been a director of Centennial  Bank
since 1977.

Board Committees
- ----------------

       The Board of  Directors  has two  committees,  an Audit  Committee  and a
Compensation Committee, which were established after the end of fiscal 1996.

       The Audit  Committee  reviews and makes  recommendations  to the Board of
Directors  with  respect  to the  engagement  and  discharge  of  the  Company's
independent auditors and the terms of such engagement,  reviews the policies and
procedures  of the  Company  and  management  with  respect to  maintaining  the
Company's  books and  records,  and reviews  with the  independent  auditors the
results of the auditing engagement and any recommendations the auditors may have
with respect to the Company's  financial,  accounting or auditing  systems.  The
Board of Directors  established the Audit Committee in December 1996. Stephen A.
Wendell,  Randall C. Pape and Richard C. Williams serve on the Audit  Committee,
with Mr.  Wendell  acting as Chairman.  The Committee did not meet during fiscal
1996.

       The Compensation  Committee determines  compensation for elected officers
of the Company and prepares  such reports with respect to such  compensation  as
may be required by law. The Compensation Committee also grants awards under, and
administers  the Company's 1996 Stock  Incentive  Plan and considers  matters of
director  compensation.  The Board of  Directors  established  the  Compensation
Committee in December 1996. Richard C. Williams,  Randall C. Pape and Stephen A.
Wendell  serve on the  Compensation  Committee,  with  Mr.  Williams  acting  as
Chairman. The Committee did not meet during fiscal 1996.

Board Meetings During 1996 Fiscal Year
- --------------------------------------

       The Board of Directors did not meet formally during the 1996 fiscal year,
but acted by consent minutes 13 times during the year.

Compensation of Directors
- -------------------------

       Executive  officers  receive no compensation  for serving as directors of
the Company.  All nonemployee  directors receive $5,000 for each year they serve
as directors.

       In November 1996, when Randall C. Pape, Stephen A. Wendell and Richard C.
Williams were appointed to the Board of Directors,  the Company  granted each of
them a  nonqualified  stock  option for 5,000  shares of Common  Stock under the
Company's Restated 1996

                                        5
<PAGE>
Stock  Incentive  Plan.  Those  options  have a term of 15 years and an exercise
price of $6.65 per share, which was the fair market value of the Common Stock on
the grant date, as determined by the Board of Directors. The options will become
exercisable at the rate of 20% per year of service as a director.

       Upon his or her  initial  appointment  or  election  as a director of the
Company,  each  nonemployee  director is granted an option for 5,000 shares,  as
described above with respect to the current nonemployee directors.  In addition,
each nonemployee director will be granted an option for 1,000 shares on the date
of each annual  shareholder  meeting  thereafter.  Those options will be granted
with the same terms as the options described above, except their exercise prices
will be the fair market value of the Common Stock at the time of grant.


                               EXECUTIVE OFFICERS

            The  executive  officers of the Company as of the date of this proxy
statement are as follows:
                                                                    Has Served
                                                                    in Present
Name                       Age           Office                       Office
- ----                       ---           ------                     ----------
Brian B. Obie              55            President and              Since 1987
                                         Chief Executive
                                         Officer

Stephen F. Grover          55            Vice President             Since 1996
                                         and General                Since 1994
                                         Manager

James W. Callahan          44            Chief Financial Officer    Since 1996


          See "Election of Directors" for  biographical  information  concerning
Mr. Obie.

          STEPHEN F. GROVER, age 55, was appointed Vice President of the Company
in September 1996 and has served as the Company's General Manager since 1994. He
was the Company's  General Sales Manager from 1993 to 1994 and Regional  Manager
from 1991 to 1992.  Mr.  Grover has 30 years of  experience  in the  out-of-home
media industry.

          JAMES W. CALLAHAN,  age 44, was appointed Chief Financial  Officer and
Treasurer of the Company in September 1996 and has served in that capacity as an
employee of the Company since January 1996.  From 1994 to January 1996, he was a
consultant filling the role of chief financial officer of the

                                        6
<PAGE>
Company.  Since 1994,  Mr.  Callahan  has also  served in the  capacity of chief
financial officer of Obie Industries and its subsidiaries. From 1990 to 1994, he
served as Chief  Financial  Officer of  Springfield  Forest  Products,  Inc. Mr.
Callahan is a certified public accountant,  and was employed by Arthur Andersen,
LLP from 1975 to 1990, most recently as a tax partner.


Executive Compensation

          The following table summarizes the  compensation  paid during the last
two fiscal years to the Company's  President and Chief Executive  Officer and to
the Company's Chief Financial Officer,  the only executive officers who received
cash compensation in excess of $100,000 for fiscal 1996:
<TABLE>
<CAPTION>
                           SUMMARY COMPENSATION TABLE
                           --------------------------


                                                                     Long-Term
                                                                   Compensation
                                           Annual Compensation        Awards
                                         -----------------------   -----------
 <S>                       <C>           <C>           <C>         <C>           <C>   

                                                                   Securities
    Name and Principal                                             Underlying         All Other
         Position          Fiscal Year   Salary ($)    Bonus ($)   Options (#)   Compensation ($)(1)
    ------------------     -----------   ----------    ---------   -----------   -------------------

 Brian B. Obie
  President and Chief         1996        $130,001       --                           $5,270
  Executive Officer           1995         120,900       --                            6,644


 James W. Callahan
  Chief Financial Officer     1996        $ 75,000    $30,000        15,000             --


(1)      Represents contributions made, or to be made, by the Company under a profit sharing and 401(k) plan on behalf of the
         executive officers.
</TABLE>

Stock Option Information
- ------------------------

          The following tables set forth certain  information  regarding options
for the  purchase  of the  Company's  Common  Stock  that  were  awarded  to the
executive officers named in the Summary Compensation Table during fiscal 1996 or
were held by them at November 30, 1996:


                                        7

<PAGE>
<TABLE>
<CAPTION>
                          OPTION GRANTS IN FISCAL 1996
                          ----------------------------

                                INDIVIDUAL GRANTS
                                -----------------

<S>                <C>                   <C>                  <C>          <C>   
                                          % of Total Options
                   Number of Securities  Granted to Employees   Exercise    Expiration
       Name         Underlying Options      in Fiscal Year    Price ($/Sh)     Date
- ------------------ --------------------  -------------------- ------------ -----------

Brian B. Obie               --                 N/A                N/A           N/A


James W. Callahan        15,000               16.4%              $6.65      11/15/2011
</TABLE>



   AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND FY-END OPTION VALUES(1)
   ---------------------------------------------------------------------------

                         Number Securities                  Value of
                   Underlying Unexercised Option    Unexercised In-the-Money
       Name                At FY-End (#)            Options at FY-End ($)(2)
- -----------------  -----------------------------  -----------------------------

                   Exercisable     Unexercisable  Exercisable     Unexercisable
                   -----------     -------------  -----------     -------------
Brian B. Obie           --              --             --              --


James W. Callahan       --            15,000           --            $8,100

- ----------

(1)    No options were exercised during the fiscal year ended November 30, 1996.

(2)    On November 30, 1996, the market price of the Company's  Common Stock was
       $7.19.  For  purposes  of the  foregoing  table,  stock  options  with an
       exercise price less than that amount are considered to be  "in-the-money"
       and are considered to have a value equal to the  difference  between that
       amount and the exercise  price of the option  multiplied by the number of
       the shares covered by the stock option.


                              CERTAIN TRANSACTIONS

Dividend; Loans to Affiliated Companies
- ---------------------------------------

          In November  1996,  in connection  with the  separation of the Company
from Obie Industries,  the Company  distributed a nonrecurring  dividend of $1.8
million to Obie  Industries to eliminate the Company's net  receivable  from its
affiliated companies.  This net receivable, of which $158,000 and $573,000 arose
in the years ended  November  30,  1995 and 1996,  respectively,  resulted  from
noninterest-bearing  advances to affiliates,  which were due on demand.  The net
advances during the years ended November 30, 1995 and 1996 primarily  related to
funding  unprofitable  operations of an affiliate  that have been  discontinued.
Future  advances,  if any, will be made in accordance with the Company's  policy
for  transactions  with  affiliates,  which will  require,  among other  things,
approval  by a  majority  of the  disinterested,  independent  directors  of the
Company.  The  policy  for  future  transactions  is  specified  on page 10. The
dividend satisfied all obligations other than

                                        8

<PAGE>
continuing leases between the Company and its affiliated companies.

Outdoor Advertising Structures
- ------------------------------

          The Company leases outdoor advertising structures from MO Partners, in
which  Brian B. Obie and  Delores  M.  Mord are  partners.  The lease  agreement
requires  monthly  payments of a minimum base rent plus additional rent equal to
5% of the gross revenues  derived by the Company from  advertising  displayed on
the  structures.  The minimum base rent  payments were $8,500 per month in 1996,
and are  $9,000  in 1997.  The lease  expires  at the end of 1997.  Total  lease
expense was $102,000 in fiscal 1995 and $108,000 in fiscal 1996. The Company has
an option to purchase  the outdoor  advertising  structures  of MO Partners  for
$698,000 at any time before the  expiration of the lease of the  structures.  If
exercised,  the sale will  result in a taxable  gain to Mr. Obie and Ms. Mord in
the aggregate amount of $675,000.  Prior to the purchase, if any, of the outdoor
structures from MO Partners, the Company will continue to guarantee certain debt
of MO Partners,  which was $424,000 at November 30, 1996.  The Company  believes
the option  price is at least as  favorable to the Company as would be available
with an unrelated party through arms-length negotiations.

          MO  Partners  also owns land  that is  leased to the  Company  for two
outdoor advertising structures. Lease payments for these properties equal 20% of
the Company's annual revenues derived from these structures.  Lease payments for
these two properties were $12,000 in each of fiscal 1995 and 1996, respectively.
The Company believes that these leases are on terms at least as favorable to the
Company as would be available with an unrelated third party through  arms-length
negotiations.

Office and Production Space
- ---------------------------

          The Company rents office and  production  space in three  locations in
Eugene,  Oregon from Obie Industries and another affiliated company.  Total rent
payments  were  $57,000 and $79,000 in fiscal 1995 and 1996,  respectively.  The
Company is  required to provide  insurance,  repairs and pay taxes on one of the
properties.

          One of the Eugene sites is currently  being  renovated to serve as the
Company's new headquarters.  The headquarters  building will be leased from Obie
Industries  at market  rates.  The  Company  expects to spend up to  $250,000 on
leasehold  improvements  for the  headquarters  building.  The Company also will
guarantee the  indebtedness of Obie Industries  that is  collateralized  by that
building.  When the  renovation is completed,  the Company will vacate its other
two Eugene sites.


                                        9

<PAGE>
          The  Company  believes  that  these  leases  are on  terms at least as
favorable  to the Company as would be available  with  unrelated  third  parties
through arms-length negotiations.

Loan Agreement
- --------------

          In December 1995 and January 1996,  Brian B. Obie loaned the Company a
total of  $200,000.  In August  1996,  the  Company  repaid the loan,  including
interest at an annual rate of 8.5 percent.  The Company  believes that this loan
was on terms at least as  favorable  to the Company as would be  available  with
unrelated third parties through arms-length negotiations.

          Until October 31, 1996, the Company had certain borrowing arrangements
with  Centennial  Bank.  Those loans were repaid with the proceeds of loans from
United  States  National  Bank of Oregon.  Brian B. Obie is the  Chairman of the
Board of Centennial Bancorp,  Centennial Bank's parent  corporation.  Richard C.
Williams is the President and Chief Executive Officer of Centennial Bancorp.

Personal Services
- -----------------

          Brian B. Obie,  President and Chief Executive  Officer of the Company,
and James W. Callahan, Chief Financial Officer, provide limited services to Obie
Industries and its  subsidiaries.  Mr. Obie is the President of Obie Industries,
and Mr.  Callahan  serves in the  capacity  of chief  financial  officer of Obie
Industries. It is estimated that Mr. Obie and Mr. Callahan each spend on average
less than 10% of their time on Obie Industries matters.

Policy For Future Transactions With Affiliates
- ----------------------------------------------

          It is the  Company's  policy  that all  proposed  transactions  by the
Company with directors, officers, 5 percent shareholders and their affiliates be
entered  into only if such  transactions  are on terms no less  favorable to the
Company  than  could be  obtained  from  unaffiliated  parties,  are  reasonably
expected  to  benefit  the  Company  and  are  approved  by a  majority  of  the
disinterested, independent members of the Company's Board of Directors.


          COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT

          Section  16(a) of the  Securities  Exchange  Act of 1934  requires the
Company's  officers,  directors and 10 percent  shareholders  to file reports of
ownership and changes in ownership with the  Securities and Exchange  Commission
(the "Commission"). Officers, directors and 10 percent shareholders

                                                        10

<PAGE>
are required by Commission  regulations  to furnish the Company with all Section
16(a) forms they file.

          Based solely on the Company's  review of the copies of such forms that
the Company received and written representations from the Company's officers and
directors,  the Company  believes that all required forms were timely filed with
respect to fiscal 1996,  except that James W. Callahan reported a stock purchase
late and Stephen C. Wendell reported a purchase of shares by his wife late.















                                       11

<PAGE>
                         INDEPENDENT PUBLIC ACCOUNTANTS

          Coopers & Lybrand LLP,  independent public accountants,  were selected
by the  Board of  Directors  to  conduct  an audit  of the  Company's  financial
statements for the year ended November 30, 1996.

          Representatives of Coopers & Lybrand LLP will be at the annual meeting
and will have an  opportunity  to make a  statement  if they desire to do so and
answer any appropriate questions.  However, management has been advised that the
representatives of Coopers & Lybrand LLP do not plan to make a statement.

          The  Company  will  appoint  at  a  later  date   independent   public
accountants  to audit the  Company's  financial  statements  for the 1997 fiscal
year.  The Board of Directors  will review the scope of any such audit and other
assignments  given to the  auditors to assess  whether  such  assignments  would
affect their independence.

                              SHAREHOLDER PROPOSALS

          A proposal by a  shareholder  for  inclusion  in the  Company's  proxy
statement and form of proxy for the 1998 annual meeting of shareholders  must be
received  by the  Company  at 4211  West  11th  Street,  Eugene,  Oregon  97402,
attention: Secretary, on or before November 18, 1997 in order to be eligible for
such inclusion.

                                  OTHER MATTERS

          While the notice of the annual  meeting of  shareholders  provides for
the  transaction of such other business as may properly come before the meeting,
management  does not know of any  matters to be  presented  other than those set
forth in this proxy  statement.  If any  further  business is  presented  to the
meeting,  the persons named in the proxies will vote the shares  represented  by
such proxies according to their best judgment.



Eugene, Oregon
March 18, 1997



                                       12

<PAGE>
                             OBIE MEDIA CORPORATION
               Proxy solicited on behalf of the Board of Directors
                  Annual Meeting of Shareholders April 17, 1997

     The  undersigned  hereby  appoints  Brian B. Obie and James W.  Callahan as
proxies with full power of  substitution,  to represent  and vote, as designated
below,  on behalf of the  undersigned,  all shares which the  undersigned may be
entitled to vote at the annual meeting of shareholders of OBIE MEDIA CORPORATION
on April 17, 1997, and any adjournment or postponement  thereof, with all powers
that the undersigned would possess if personally present.

ELECTION OF DIRECTORS

     |_|      VOTE FOR all nominees listed below (except as marked to
              the contrary)

     |_|      WITHHOLD AUTHORITY to vote for all nominees listed

     (Instruction:  To withhold authority to vote for any
     individual nominee, strike a line through the nominee's name
     below.)

     Brian B. Obie            Randall C. Pape          Richard C. Williams
     Delores M. Mord          Stephen A. Wendell

     Either or both of the proxies may exercise all powers granted  hereby.  The
proxies  are  authorized  to vote in their  discretion  upon any  other  matters
properly coming before the meeting or any adjournment or adjournments thereof.

     THE SHARES  REPRESENTED BY THIS PROXY WILL BE VOTED AS DIRECTED,  BUT IF NO
SPECIFICATION IS MADE, THIS PROXY WILL BE VOTED FOR THE ELECTION OF THE NOMINEES
LISTED FOR DIRECTOR. IN ADDITION, THE PROXIES MAY VOTE IN THEIR DISCRETION AS TO
OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING.

     Please date and sign  exactly as your name or names appear  below.  If more
than one name appears,  all should sign. Persons signing as attorney,  executor,
administrator,  trustee, guardian, corporate officer or in any other official or
representative  capacity,  should also  provide  full title.  If a  partnership,
please sign in full partnership name by authorized person.

                                        Dated:                       , 1997
                                              -----------------------

                                              -----------------------------

                                              -----------------------------
                                              Signature or Signatures

PLEASE SIGN, DATE AND RETURN THE PROXY PROMPTLY USING THE
ENCLOSED ENVELOPE.


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