OBIE MEDIA CORP
DEF 14A, 1998-03-12
ADVERTISING
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                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934

         Filed by the Registrant [X]
         Filed by a Party other than the Registrant [ ]
         Check the appropriate box:
         [ ] Preliminary Proxy Statement
         [ ] Confidential, for Use of the Commission Only (as permitted by
             Rule 14a-6(e)(2))
         [x] Definitive Proxy Statement
         [ ] Definitive Additional Materials
         [ ] Soliciting Material Pursuant to Section 240.14a-11(c) or
             Section 240.14a-12


                             Obie Media Corporation
- -------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


- -------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of filing fee (Check the appropriate box):
         [x] No fee required.
         [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
             and 0-11.

             (1) Title of each class of securities to which transaction applies:

                 --------------------------------------------------------------

             (2) Aggregate number of securities to which transaction applies:

                 --------------------------------------------------------------

             (3) Per unit price or other underlying value of transaction
                 computed pursuant to Exchange Act Rule 0-11 (Set forth the
                 amount on which the filing fee is calculated and state how it
                 was determined):

                 --------------------------------------------------------------

             (4) Proposed maximum aggregate value of transaction:

                 --------------------------------------------------------------

             (5) Total fee paid:

                 --------------------------------------------------------------

<PAGE>

     [ [ Fee paid previously with preliminary materials.

     [ ] Check box if any part of the fee is offset as provided by Exchange
Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
paid previously. Identify the previous filing by registration statement number,
or the Form or Schedule and the date of its filing.

             (1) Amount Previously Paid:

             ------------------------------------------------------------------

             (2) Form, Schedule or Registration Statement no.:

             ------------------------------------------------------------------


             (3) Filing Party:

             ------------------------------------------------------------------


             (4) Date Filed:

             ------------------------------------------------------------------

<PAGE>



















                             OBIE MEDIA CORPORATION


                            NOTICE OF ANNUAL MEETING

                                       AND

                                 PROXY STATEMENT


                                  APRIL 3, 1998


<PAGE>
                             OBIE MEDIA CORPORATION

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                  April 3, 1998


To the shareholders of
Obie Media Corporation:


                  The  annual  meeting  of  the   shareholders   of  Obie  Media
Corporation,  an Oregon  corporation (the "Company"),  will be held at 3 p.m. on
April 3, 1998 at the offices of the  Company,  located at 4211 West 11th Avenue,
Eugene, Oregon, for the following purposes:

                  1. To elect a Board of Directors for the current year.

                  2. To transact such other business as may be properly  brought
before the meeting.

                  The  foregoing  items of business are more fully  described in
the proxy statement accompanying this notice.

                  All   shareholders   are   invited  to  attend  the   meeting.
Shareholders  of record at the close of business on March 12,  1998,  the record
date fixed by the Board of  Directors,  are entitled to notice of and to vote at
the meeting.

                                            By order of the Board of Directors

                                            Dolores M. Mord
                                            Secretary

Eugene, Oregon
March 13, 1998




YOUR VOTE IS IMPORTANT.  Whether or not you intend to be present at the meeting,
please  sign and date the  enclosed  proxy  and  return  it in the  accompanying
envelope to ensure that your shares will be voted.





<PAGE>
                             OBIE MEDIA CORPORATION

                                 PROXY STATEMENT

                       1998 Annual Meeting of Shareholders


                                  INTRODUCTION

                  The  enclosed  proxy is solicited by the Board of Directors of
Obie Media  Corporation  (the  "Company"),  to be used at the annual  meeting of
shareholders  to be  held  at 3  p.m.  on  April 3, 1998,  and at  any  and  all
adjournments  thereof. The meeting will be held at the Company's offices located
at 4211 West 11th  Avenue,  Eugene,  Oregon  97402.  A copy of the notice of the
meeting is attached.  The Company  expects to mail this proxy  statement and the
proxy to shareholders on or about March 13, 1998.

                  The  persons  named in the  enclosed  proxy  will  vote in the
manner  directed  and,  in the  absence  of such  direction,  will  vote for the
election  of each of the  named  nominees  for  director.  As to other  items of
business that may arise at the meeting,  they will vote in accordance with their
best judgment.  "Abstentions" and "withheld" votes, as well as broker non-votes,
will be counted  toward the quorum  requirement  for the meeting but will not be
counted for or against any proposal.

                  Any proxy  submitted  by a  shareholder  may be revoked by the
shareholder  at any time before its use by giving  notice of such  revocation to
the Secretary of the Company.  If a shareholder  attends the meeting and desires
to vote in person, his or her proxy will not be used.

                  The solicitation of proxies is being handled by the Company at
its own cost, principally through the use of the mails. Brokers,  dealers, banks
and other  nominees  will be  requested  to forward  soliciting  material to the
beneficial owners of the shares and to obtain authorization for the execution of
proxies.

                  A copy of the Company's  Annual Report to Shareholders for the
fiscal year ended  November 30, 1997 is enclosed.  A copy of the Company's  1997
Annual Report on Form 10-KSB,  filed under the Securities  Exchange Act of 1934,
as  amended  (the  "Exchange   Act"),  is  included  in  the  Annual  Report  to
Shareholders.

                                  VOTING RIGHTS

                  All holders of record of the Company's  Common Stock,  without
par value ("Common  Stock"),  at the close of business on March 12, 1998 will be
entitled  to vote in person or by proxy at the  annual  meeting.  On that  date,
3,855,484  shares of Common Stock were  outstanding  and  entitled to vote.  The
holders of the Common  Stock are  entitled  to one vote for each share of Common
Stock  held.  The  presence,  in  person  or by  proxy,  of a  majority  of  the
outstanding  shares of Common  Stock at the annual  meeting  will  constitute  a
quorum for the transaction of business.

                 PRINCIPAL SHAREHOLDERS AND MANAGEMENT OWNERSHIP

                  The following table shows, as of February 28, 1998, the number
and percentage of outstanding  shares of the Company's Common Stock beneficially
owned by each person known by the Company to beneficially  own 5 percent or more
of the  Company's  Common  Stock,  by each  director,  by each of the  executive
officers  named in 


<PAGE>
the Summary Compensation Table, and by all directors and executive officers of
the Company as a group.

Name and Address              Amount and Nature               Percentage of
of Beneficial Owner       of Beneficial Ownership(1)           Common Stock


Brian B. Obie                 1,932,409(2)(3)                    50.1%
Eugene, Oregon

Dolores M. Mord                 381,281(2)(3)                     9.9
Eugene, Oregon

Douglas D. Obie                 248,926(4)                        6.5
Seattle, Washington

Christine Obie Barrett          244,526(5)                        6.3
Eugene, Oregon

Randall C. Pape                  12,100(6)                         *
Eugene, Oregon

Stephen A. Wendell               8,000(2)(6)                       *
Eugene, Oregon

Richard C. Williams             13,200(2)(6)                       *
Eugene, Oregon

Steven F. Grover                 5,500(6)                          *
Eugene, Oregon

All officers and directors
as a group (7 persons)        2,357,990(2)(6)                    61.0
- ------------------
*Less than 1 percent of the outstanding shares.

















                                       2

<PAGE>
(1)   A person is considered to  "beneficially  own" any shares:  (a) over which
      such person exercises sole or shared voting or investment power; or (b) of
      which such person has the right to acquire ownership at any time within 60
      days  (e.g.,  through  conversion  of  securities  or  exercise  of  stock
      options).  Voting and investment  power relating to the above is exercised
      solely by the beneficial owner, except as indicated otherwise.

(2)   Includes  shares  owned by the  spouses of the named  persons as  follows:
      Brian B. Obie, 27,500 shares;  Dolores M. Mord, 94,285 shares;  Stephen A.
      Wendell,  3,300 shares;  Richard C.  Williams,  2,200 shares;  and for all
      officers  and  directors as a group,  127,285  shares.  All named  persons
      disclaim beneficial ownership of shares owned by their spouses.

(3)   Includes  5,500 shares owned by the  Company's  profit  sharing and 401(K)
      plan. Brian B. Obie and Dolores M. Mord serve as co-trustees of the plan.

(4)   Includes  33,160 shares held by Douglas D. Obie as trustee for the benefit
      of Christine Obie  Barrett's  minor  children.  Also includes 5,790 shares
      beneficially  owned by Douglas D. Obie's minor  children.  Christine  Obie
      Barrett is trustee of those shares.

(5)   Includes  5,790 shares held by  Christine  Obie Barrett as trustee for the
      benefit of Douglas D. Obie's minor  children.  Also includes 33,160 shares
      beneficially owned by Christine Obie Barrett's minor children.  Douglas D.
      Obie is trustee of those shares.

(6)   Includes  shares  subject  to  options  exercisable  within 60 days  after
      February 28, 1998, as follows:  Randall C. PapE, 1,100 shares;  Stephen A.
      Wendell,  1,100 shares;  Richard C.  Williams,  1,100  shares;  Stephen F.
      Grover,  5,500  shares;  and for all  officers  and  directors as a group,
      12,100 shares.


                                   PROPOSAL 1
                              ELECTION OF DIRECTORS

            A Board of five  directors  will be elected.  Directors  are elected
annually. All nominees were elected at the 1997 annual shareholder meeting.

            Any nomination for director  submitted by a shareholder must be made
in  accordance  with the  Company's  Bylaws.  Under the  Company's  Bylaws,  any
nomination  for  director  submitted  by a  shareholder  must be received by the
Secretary  no later than March 23,  1998.  A  shareholder  submitting a director
nomination  must set forth as to each  person whom the  shareholder  proposes to
nominate:  (i) the name,  age,  business  address and  residence  address of the
nominee,  (ii) the principal occupation or employment of the nominee,  (iii) the
class or series and number of shares of capital stock of the  Corporation  which
are  owned  beneficially  or of  record  by the  nominee,  and  (iv)  any  other
information  relating to the nominee that would be required to be disclosed in a
proxy  statement  or  other  filings  required  to be  made in  connection  with
solicitations of proxies for election of directors pursuant to Section 14 of the
Exchange  Act,  and  the  rules  and  regulations  promulgated  thereunder.  The
shareholder  notice  must be  accompanied  by a signed  written  consent of each
proposed  nominee  to being  named as a nominee  and to serve as a  director  if
elected.  If shareholders  wish to submit  nominations for  consideration at any
subsequent annual shareholder  meeting,  such submission must be received by the
Company's  Secretary  not  less  than 30 days  before  the  date of that  annual
meeting.

            A quorum being present at the shareholder meeting, the five nominees
for director receiving the most votes cast in person or by proxy will be elected
as directors for the current year. There is no cumulative  voting.  Shareholders
cannot vote for more than five  directors.  Directors will hold office until the
next annual meeting of shareholders  or until their  successors are duly elected
and qualified. All nominees for director have agreed to serve if elected. If any
nominee  should become  unavailable  to serve as a director  prior to the annual
meeting,  the persons named in the enclosed proxy will vote for such  substitute
nominee as may be designated by the Board of Directors.

             There are no family  relationships  among any of the  nominees  for
director,  except  that  Mr.  Obie  and Ms.  Mord  are  cousins.  Following  are
background information on the nominees:

                                       3

<PAGE>
            BRIAN B. OBIE,  age 56, is the Chairman of the Board,  President and
Chief Executive  Officer of the Company.  He was a co-founder of the Company and
has served as  President  and a director of the Company  since its  inception in
1987. Mr. Obie has 38 years of experience in the out-of-home media industry.  He
has  worked  for Obie  Industries  Incorporated  (the  Company's  former  parent
corporation)  ("Obie  Industries")  since 1962,  serving as its President  since
1968. He has been Chairman of the Board of Centennial  Bancorp since 1981. He is
a former mayor of Eugene, Oregon.

            DOLORES M. MORD,  age 64, was a  co-founder  of the  Company and has
served as Secretary  and a director of the Company  since its inception in 1987.
She served as Vice  President  of the Company  until  September  1996,  when she
announced  her  intention  to retire as an  employee  of the  Company and become
employed  exclusively by Obie Industries.  This transition is now complete.  Ms.
Mord has  served  as an  officer  and  director  of Obie  Industries  since  its
formation in 1960; she currently serves as Vice President and a director of Obie
Industries.  Ms.  Mord has 35  years  of  experience  in the  out-of-home  media
industry.

            RANDALL  C.  PAPE,  age 47,  became a  director  of the  Company  in
November  1996. In 1981, he was named  President of Pape Bros.,  Inc., and since
1990 he has held the position of President  and Chief  Executive  Officer of The
Pape Group, Inc., a supplier of capital equipment and services which operates as
a holding  company for Pape Bros.,  Inc.,  Flightcraft,  Inc.,  and Hyster Sales
Company.  From 1973 to the present,  he has been  President and Chief  Executive
Officer of Liberty  Financial  Group (holding  company for Liberty Federal Bank,
SB; Sanipac, Inc.; and Commercial Equipment Lease Corporation).

            STEPHEN A.  WENDELl,  age 56,  became a director  of the  Company in
November 1996.  Since 1995, he has been Chief  Financial  Officer,  director and
investor in Umpqua Feather  Merchants,  Inc. (a manufacturer  and distributor of
fishing  flies and related  accessories).  From 1992 to 1995, he was an investor
and a  consultant  to  Umpqua  Feather  Merchants,  Inc.  and  other  companies,
including companies providing  advertising and food services.  Also, since 1993,
Mr. Wendell has been principal shareholder and President of Continental Land and
Cattle Company,  a residential  real estate  development  company.  From 1989 to
1991,  he served as Chief  Financial  Officer of Bohemia Inc. (a forest  product
company).

            RICHARD C.  WILLIAMS,  age 58,  became a director  of the Company in
November  1996.  He has  served as  President,  Chief  Executive  Officer  and a
director of  Centennial  Bancorp  since 1981. He has served as Vice Chairman and
Chief  Executive  Officer of Centennial  Bank from 1992, was its Chief Executive
Officer from 1992 until January 1998,  and was its President  from 1977 to 1992.
He has been a director of Centennial Bank since 1977.

Board Committees
- ----------------

            The Company  maintains two standing  committees,  an Audit Committee
and a  Compensation  Committee,  but does not  maintain  a  standing  nominating
committee.

            The Audit Committee reviews and makes  recommendations  to the Board
of  Directors  with respect to the  engagement  and  discharge of the  Company's
independent auditors and the terms of such engagement,  reviews the policies and
procedures  of the  Company  and  management  with  respect to  maintaining  the
Company's  books and  records,  and reviews  with the  independent  auditors the
results of the auditing engagement and any recommendations the auditors may have
with respect to the Company's financial,

                                       4

<PAGE>
accounting or auditing systems. Stephen A. Wendell, Randall C. Pape and Richard
C. Williams serve on the Audit Committee, with Mr. Wendell acting as chairman.
The Committee met one time during fiscal 1997.

            The  Compensation  Committee  determines  compensation  for  elected
officers  of the  Company  and  prepares  such  reports  with  respect  to  such
compensation as may be required by law. The  Compensation  Committee also grants
awards under,  and  administers  the  Company's  1996 Stock  Incentive  Plan and
considers matters of director compensation. Richard C. Williams, Randall C. Pape
and Stephen A. Wendell serve on the  Compensation  Committee,  with Mr. Williams
acting as chairman. The Committee did not meet during fiscal 1997.

Board Meetings during 1997 Fiscal Year
- --------------------------------------

            The Board of  Directors  met five times during the 1997 fiscal year,
and acted by  consent  resolutions  one time  during  the year.  During the 1997
fiscal  year,  each  director  attended  all of the  meetings  of the  Board  of
Directors and all committees of the Board on which the director served.

Compensation of Directors
- -------------------------

            Executive  officers receive no compensation for serving as directors
of the Company.  All  nonemployee  directors  receive  $5,000 for each year they
serve as directors.

            When a  nonemployee  director  initially  becomes  a  director,  the
Company  grants the  director a  nonqualified  stock  option for 5,000 shares of
Common Stock under the  Company's  Restated  1996 Stock  Incentive  Plan.  Those
options  have a term of 15 years and an exercise  price equal to the fair market
value of the  Common  Stock on the grant  date,  as  determined  by the Board of
Directors.  The options become exercisable at the rate of 20 percent per year of
service as a director.

            Each  nonemployee  director is granted an option for 1,000 shares on
the date of each annual shareholder  meeting at which the director is reelected.
Those options are granted with the same terms as the options described above.

                               EXECUTIVE OFFICERS

            The  executive  officers of the Company as of the date of this proxy
statement are as follows:
                                                              Has Served
                                                              in Present
Name                    Age      Office                       Office
- ----                    ---      ------                       ------

Brian B. Obie            56      President and                Since 1987
                                 Chief Executive
                                 Officer

Stephen F. Grover        56      Vice President               Since 1996
                                 and General                  Since 1994
                                 Manager

James W. Callahan        45      Chief Financial Officer      Since 1996


                                       5

<PAGE>

             See "Election of Directors" for biographical information concerning
Mr. Obie.

                  STEPHEN F. GROVER, age 56, was appointed Vice President of the
Company in September 1996 and has served as the Company's  General Manager since
1994. He was the Company's  General Sales Manager from 1993 to 1994 and Regional
Manager  from  1991 to  1992.  Mr.  Grover  has 30 years  of  experience  in the
out-of-home media industry.

                  JAMES W.  CALLAHAN,  age 45,  was  appointed  Chief  Financial
Officer and  Treasurer of the Company in  September  1996 and has served in that
capacity as an employee of the Company since January 1996.  From 1994 to January
1996,  he was a consultant  filling the role of chief  financial  officer of the
Company.  From 1994 to 1997,  Mr.  Callahan also served in the capacity of chief
financial officer of Obie Industries and its subsidiaries. From 1990 to 1994, he
served as Chief  Financial  Officer of  Springfield  Forest  Products,  Inc. Mr.
Callahan was employed by Arthur Andersen LLP from 1975 to 1990, most recently as
a tax partner.

Executive Compensation
- ----------------------

                  The following table  summarizes the  compensation  paid to the
Company's  President and Chief Executive and the only other executive officer of
the Company  whose  salary and bonus  exceeded  $100,000  during the 1997 fiscal
year.
<TABLE>
<CAPTION>
                           SUMMARY COMPENSATION TABLE
                           --------------------------

                                                                           Long-Term
                                                                         Compensation
                                                                            Awards
                                                          
                                         Annual Compensation
                                                                  Securities
                                                                  Underlying       All Other
    Name and Principal                   Salary        Bonus       Options       Compensation  
       Position          Fiscal Year       ($)          ($)          (#)            ($)(1)  
    ------------------   -----------    ---------    --------      -------       ------------
<S>                      <C>            <C>          <C>           <C>           <C>
Brian B. Obie               1997         $157,200     $25,000         --             $3,568 
  President and Chief         
  Executive Officer         1996          130,001                     --              5,270


Stephen F. Grover           1997          $96,000     $18,000         --             $3,020
  Vice President and        
  General Manager           1996           74,750      20,000      27,500             4,997
</TABLE>


(1)    Represents contributions made, or to be made, by the Company under a
       profit sharing and 401(k) plan on behalf of the executive officers.



                                       6

<PAGE>
Stock Option Information
- ------------------------

                  Neither of the  executive  officers  named in the above  table
received  any options for the  purchase of the  Company's  Common  Stock  during
fiscal 1997.  Neither of such officers exercised any options during fiscal 1997.
The following  table sets forth certain  information  regarding  options held by
such officers at November 30, 1997:



    Aggregated Option Exercises in Last Fiscal Year and FY-End Option Values
    ------------------------------------------------------------------------

                          Number Securities                   Value of
                       Underlying Unexercised         Unexercised In-the-Money
           Name         Options at FY-End (#)         Options at FY-End ($)(1)
             -----        ---------------------         ------------------------

                      Exercisable   Unexercisable    Exercisable   Unexercisable
                      -----------   -------------    -----------   -------------
 Brian B. Obie            N/A           N/A              N/A            N/A

 Stephen F. Grover       5,500         22,000          $16,225        $64,900

(1)    On November 30, 1997, the market price of the Company's Common Stock was
       $9. For purposes of the foregoing table, stock options with an exercise
       price less than that amount are considered to be "in-the-money" and are
       considered to have a value equal to the difference between that amount
       and the exercise price of the option multiplied by the number of the
       shares covered by the stock option.

                              CERTAIN TRANSACTIONS

Dividend; Loans to Affiliated Companies
- ---------------------------------------

                  In November  1996,  in connection  with the  separation of the
Company from Obie Industries, the Company distributed a nonrecurring dividend of
$1.8 million to Obie  Industries to eliminate the Company's net receivable  from
its affiliated  companies.  This net receivable,  of which $573,000 arose in the
year ended  November 30, 1996,  resulted  from  noninterest-bearing  advances to
affiliates,  which were due on demand.  The net  advances  during the year ended
November 30, 1996,  primarily related to funding  unprofitable  operations of an
affiliate that have been discontinued.  Future advances, if any, will be made in
accordance with the Company's  policy for transactions  with  affiliates,  which
will require,  among other things,  approval by a majority of the disinterested,
independent  directors of the  Company.  The policy for future  transactions  is
specified  on page  8.   The  dividend  satisfied  all  obligations  other  than
continuing leases between the Company and its affiliated companies.

Outdoor Advertising Structures
- ------------------------------

                  Until   December  31,  1997,   the  Company   leased   outdoor
advertising  structures from MO Partners,  in which Brian B. Obie and Dolores M.
Mord are partners.  The lease agreement  required  monthly payments of a minimum
base rent plus additional rent equal to 5 percent of the gross revenues  derived
by the Company from  advertising  displayed on the structures.  The minimum base
rent  payments were $8,500 per month in calendar  1996,  and $9,000 per month in
1997. The lease expired at the end of 1997.  Total lease expense was $108,000 in
each of fiscal 1996 and 1997.  On December 31, 1997,  the Company  exercised its
option,  which had been  granted in 1996,  to purchase  the outdoor  advertising
structures  of MO Partners  for  $698,000.  Prior to the purchase of the outdoor


                                       7

<PAGE>
structures from MO Partners,  the Company had guaranteed certain indebtedness of
MO Partners, which was $414,729 at November 30, 1997. When the Company exercised
its option to purchase the outdoor advertising structures,  the Company paid for
the structures  with a promissory  note due in April 1998. Upon payment in full,
the  Company's  guaranty of the MO Partners  debt will be released.  The Company
believes  the option  price was at least as favorable to the Company as would be
available with an unrelated party through arms-length negotiations.

                  MO  Partners  also owns land that is leased to the Company for
two outdoor advertising structures. Lease payments for these properties equal 20
percent of the Company's  annual revenues derived from these  structures.  Lease
payments for these two properties  were $12,000 in each of fiscal 1996 and 1997.
The Company believes that these leases are on terms at least as favorable to the
Company as would be available with an unrelated third party through  arms-length
negotiations.

Office and Production Space
- ---------------------------

                  Prior to April 1997,  the Company rented office and production
space in three  locations  in Eugene,  Oregon from Obie  Industries  and another
affiliated  company.  The Company's rent and lease payments on these  properties
were $79,000 and $123,000 in fiscal 1996 and 1997, respectively.  In April 1997,
the Company consolidated its operations in Eugene in a headquarters  building at
one of these locations. The headquarters building is leased from Obie Industries
at market rates.

Loan Agreement
- --------------

                  In December  1995 and January  1996,  Brian B. Obie loaned the
Company a total of  $200,000.  In August  1996,  the  Company  repaid  the loan,
including  interest at an annual rate of 8.5 percent.  The Company believes that
this  loan  was on  terms  at least  as  favorable  to the  Company  as would be
available from unrelated third parties through arms-length negotiations.

                  Until  October 31,  1996,  the  Company had certain  borrowing
arrangements  with Centennial Bank. Those loans were repaid with the proceeds of
loans from United States National Bank of Oregon.  Brian B. Obie is the Chairman
of the  Board of  Centennial  Bancorp,  Centennial  Bank's  parent  corporation.
Richard C. Williams is the President and Chief  Executive  Officer of Centennial
Bancorp.

Personal Services
- -----------------

                  Brian B. Obie, President and Chief Executive Officer of the
Company, provides limited services to Obie Industries and its subsidiaries. Mr.
Obie is the President of Obie Industries. It is estimated that Mr. Obie spends
on average less than 10 percent of his time on Obie Industries matters.

Policy For Future Transactions With Affiliates
- ----------------------------------------------

                  It is the Company's  policy that all proposed  transactions by
the  Company  with  directors,   officers,  5  percent  shareholders  and  their
affiliates  be  entered  into  only if such  transactions  are on  terms no less
favorable to the Company than could be obtained from unaffiliated  parties,  are
reasonably expected to benefit the Company and are approved by a majority of the
disinterested, independent members of the Company's Board of Directors.


                                       8

<PAGE>
          COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT

                  Section  16(a) of the  Exchange  Act  requires  the  Company's
officers, directors and 10 percent shareholders to file reports of ownership and
changes  in  ownership  with  the  Securities  and  Exchange   Commission   (the
"Commission").  Officers,  directors and 10 percent shareholders are required by
Commission  regulations to furnish the Company with all Section 16(a) forms they
file.

                  Based  solely on the  Company's  review of the  copies of such
forms that the Company received and written  representations  from the Company's
officers and directors, the Company believes that all required forms were timely
filed with respect to fiscal 1997,  except that Richard C.  Williams  reported a
purchase of shares by his wife's IRA account late.

                         INDEPENDENT PUBLIC ACCOUNTANTS

                  Effective  September 24, 1997, the Company dismissed its prior
independent  accountants,  Coopers & Lybrand L.L.P.  ("C&L") and retained Arthur
Andersen  LLP as  its  new  independent  accountants.  The  decision  to  change
accountants was approved by the Company's Board of Directors.

                  During the last two fiscal  years and the  subsequent  interim
period  to the date of  dismissal,  C&L's  reports  on the  Company's  financial
statements did not contain an adverse opinion or disclaimer of opinion, nor were
they modified as to uncertainty, audit scope or accounting principles.

                  During the last two fiscal  years and the  subsequent  interim
period to the date of dismissal, there were no disagreements between the Company
and  C&L on  any  matters  of  accounting  principles  or  practices,  financial
statement disclosure,  or auditing scope or procedure,  which disagreements,  if
not resolved to the  satisfaction of C&L, would have caused it to make reference
to the subject matter of the disagreements in connection with its reports.

                  Effective  September  24,  1997,  the Company  engaged  Arthur
Andersen  LLP as its  principal  accountant.  Arthur  Andersen  LLP  audited the
Company's  financial  statements  for the 1997 fiscal year.  During the last two
fiscal years and the subsequent  interim period to the date Arthur  Andersen LLP
was engaged, the Company did not consult Arthur Andersen LLP regarding:  (i) the
application of accounting principles to a specified transaction either completed
or proposed;  (ii) the type of audit opinion that might be rendered on financial
statements; or (iii) any matter that was the subject of a disagreement.

                  Representatives  of Arthur  Andersen LLP will be at the annual
meeting and will have an opportunity to make a statement if they desire to do so
and  answer  any  appropriate   questions  concerning  their  report.   However,
management has been advised that the  representatives  of Arthur Andersen LLP do
not plan to make a statement.

                  The Company  will appoint at a later date  independent  public
accountants  to audit the  Company's  financial  statements  for the 1998 fiscal
year. The Board of Directors or the Audit Committee will review the scope of any
such audit and other  assignments  given to the auditors to assess  whether such
assignments would affect their independence.

                              SHAREHOLDER PROPOSALS

                                       9

<PAGE>
                  Shareholders  may only bring business before an annual meeting
if the  shareholder  proceeds  in  compliance  with the  Company's  Bylaws.  For
business to be properly brought before the 1998 annual meeting by a shareholder,
notice of the proposed  business  must be given to the Secretary of the Company,
in writing, on or before the close of business on March 23, 1998. In order to be
valid, a shareholder's  notice to the Secretary must set forth as to each matter
the  shareholder  proposes  to bring  before  the  annual  meeting:  (i) a brief
description of the matter  proposed to be brought  before the meeting;  (ii) the
name and record address of such  shareholder;  (iii) the number of shares of the
Company's  Common  Stock  which  are  owned  beneficially  or of  record by such
shareholder;  and (iv) any material  interest of the  shareholder in the matter.
The presiding officer at an annual meeting will determine whether any matter was
properly brought before the meeting in accordance with the above provisions.  If
the presiding  officer  determines that any matter has not been properly brought
before  the  meeting,  he or she will so declare  at the  meeting,  and any such
matter will not be considered or acted upon.

                  To be eligible for inclusion in the Company's  proxy materials
for the 1999 annual meeting of shareholders, a proposal intended to be presented
by a shareholder  for action at that meeting must, in addition to complying with
the  shareholder  eligibility  and  other  requirements  of  the  rules  of  the
Commission governing such proposals, be received no later than November 13, 1998
by the Secretary of the Company at the Company's  executive offices at 4211 West
11th Avenue, Eugene, Oregon 97402.

                  With respect to  shareholder  nominations  of  directors,  the
procedures  prescribed by the Bylaws are described under "Election of Directors"
above.

                                  OTHER MATTERS

                  While  the  notice  of  the  annual  meeting  of  shareholders
provides for the  transaction of such other business as may properly come before
the meeting,  management does not know of any matters to be presented other than
the  matter  set forth in this  proxy  statement.  If any  further  business  is
presented to the meeting,  the persons named in the proxies will vote the shares
represented by such proxies according to their best judgment.



Eugene, Oregon
March 13, 1998













                                       10

<PAGE>

                             OBIE MEDIA CORPORATION
               Proxy solicited on behalf of the Board of Directors
                  Annual Meeting of Shareholders April 3, 1998

         The undersigned  hereby appoints Brian B. Obie and James W. Callahan as
proxies with full power of  substitution,  to represent  and vote, as designated
below,  on behalf of the  undersigned,  all shares which the  undersigned may be
entitled to vote at the annual meeting of shareholders of OBIE MEDIA CORPORATION
on April 3, 1998, and any adjournment or postponement  thereof,  with all powers
that the undersigned would possess if personally present.  Either or both of the
proxies may exercise all powers granted hereby.

ELECTION OF DIRECTORS

     [  ]  VOTE FOR all nominees listed below (except as marked to the contrary)

     [  ]  WITHHOLD AUTHORITY to vote for all nominees listed

     (Instruction:  To withhold authority to vote for any individual nominee, 
     strike a line through the nominee's name below.)

     Brian B. Obie              Randall C. Pape            Richard C. Williams
     Delores M. Mord            Stephen A. Wendell

         THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AS DIRECTED,  BUT IF
NO  SPECIFICATION  IS MADE,  THIS  PROXY WILL BE VOTED FOR THE  ELECTION  OF THE
NOMINEES  LISTED  FOR  DIRECTOR.  IN  ADDITION,  THE  PROXIES  MAY VOTE IN THEIR
DISCRETION AS TO OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING.

         Please date and sign  exactly as your name or names  appear  below.  If
more than one name  appears,  all should  sign.  Persons  signing  as  attorney,
executor,  administrator,  trustee, guardian,  corporate officer or in any other
official or  representative  capacity,  should  also  provide  full title.  If a
partnership, please sign in full partnership name by authorized person.

                                                Dated:                    , 1998
                                                     ---------------------

                                                --------------------------------

                                                --------------------------------
                                                Signature or Signatures

PLEASE SIGN, DATE AND RETURN THE PROXY PROMPTLY USING THE ENCLOSED ENVELOPE.


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