OBIE MEDIA CORP
DEF 14A, 1999-05-12
ADVERTISING
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                             OBIE MEDIA CORPORATION


                            NOTICE OF ANNUAL MEETING

                                       AND

                                 PROXY STATEMENT


                                  JUNE 15, 1999



















<PAGE>

                             OBIE MEDIA CORPORATION
                              4211 West 11th Avenue
                              Eugene, Oregon 97402

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                  June 15, 1999


To the shareholders of
Obie Media Corporation:


            The annual meeting of the shareholders of Obie Media Corporation, an
Oregon corporation (the "Company"), will be held at 3 p.m. on June 15, 1999 at
the offices of the Company, located at 4211 West 11th Avenue, Eugene, Oregon,
for the following purposes:

            1. To elect two Class 1 directors to serve until the 2002 annual
meeting of shareholders.

            2. To transact such other business as may be properly brought before
the meeting.

            The foregoing items of business are more fully described in the
proxy statement accompanying this notice.

            All shareholders are invited to attend the meeting. Shareholders of
record at the close of business on May 7, 1999, the record date fixed by the
Board of Directors, are entitled to notice of and to vote at the meeting.
Shareholders may vote in person or by proxy.

                                            By order of the Board of Directors

                                            Dolores M. Mord
                                            Secretary

Eugene, Oregon
May 14, 1999


YOUR VOTE IS IMPORTANT. Whether or not you intend to be present at the meeting,
please sign and date the enclosed proxy and return it in the accompanying
envelope to ensure that your shares will be voted



<PAGE>
                             OBIE MEDIA CORPORATION

                                 PROXY STATEMENT

                       1999 Annual Meeting of Shareholders


                                  INTRODUCTION

                  The  enclosed  proxy is solicited by the Board of Directors of
Obie Media Corporation (the "Company" or "Obie Media"), to be used at the annual
meeting  of  shareholders  to be held at 3 p.m.  on June  15,  1999,  and at any
adjournment or postponement  thereof.  The meeting will be held at the Company's
offices  located at 4211 West 11th Avenue,  Eugene,  Oregon 97402. A copy of the
notice of the  meeting  is  attached.  The  Company  expects  to mail this proxy
statement and the proxy to shareholders on or about May 14, 1999.

                  The  persons  named in the  enclosed  proxy  will  vote in the
manner  directed  and,  in the  absence  of such  direction,  will  vote for the
election  of both of the  named  nominees  for  director.  As to other  items of
business that may arise at the meeting,  they will vote in accordance with their
best judgment.

                  Any proxy  submitted  by a  shareholder  may be revoked by the
shareholder  at any time before its use by giving  notice of such  revocation to
the Secretary of the Company.  If a shareholder  attends the meeting and desires
to vote in person, his or her proxy will not be used.

                  The solicitation of proxies is being handled by the Company at
its own cost, principally through the use of the mails. Brokers,  dealers, banks
and other  nominees  will be  requested  to forward  soliciting  material to the
beneficial owners of the shares and to obtain authorization for the execution of
proxies. The Company will reimburse brokerage firms, banks and other custodians,
nominees and fiduciaries for their  reasonable  expenses  incurred in forwarding
proxies and proxy material to the  beneficial  owners of stock held of record by
such persons.

                  A copy of the Company's  Annual Report to Shareholders for the
fiscal year ended  November 30, 1998 is enclosed.  Its Form 10-KSB,  filed under
the  Securities  Exchange Act of 1934, as amended (the "Exchange  Act"),  may be
obtained  without charge from James W. Callahan,  the Company's  Chief Financial
Officer, at 4211 West 11th Avenue, Eugene, Oregon 97402.



                                       1
<PAGE>
                                  VOTING RIGHTS

                  All holders of record of the Company's  Common Stock,  without
par value  ("Common  Stock"),  at the close of  business  on May 7, 1999 will be
entitled  to vote in person or by proxy at the  annual  meeting.  On that  date,
4,322,949  shares of Common Stock were  outstanding  and  entitled to vote.  The
holders of the Common  Stock are  entitled  to one vote for each share of Common
Stock  held.  The  presence,  in  person  or by  proxy,  of a  majority  of  the
outstanding  shares of Common  Stock at the annual  meeting  will  constitute  a
quorum for the transaction of business.  "Abstentions"  and "withheld" votes, as
well as broker non-votes,  will be counted toward the quorum requirement for the
meeting but will not be counted for or against any proposal.


                 PRINCIPAL SHAREHOLDERS AND MANAGEMENT OWNERSHIP

                  The following  table shows,  as of April 15, 1999,  the number
and percentage of outstanding  shares of the Company's Common Stock beneficially
owned by each person known by the Company to beneficially  own 5% or more of the
Company's  Common Stock,  by each  director,  by each of the executive  officers
named in the Summary  Compensation  Table,  and by all  directors  and executive
officers of the Company as a group.



Name and Address                   Amount and Nature              Percentage of
of Beneficial Owner             of Beneficial Ownership(1)        Common Stock
- -------------------             -----------------------           -------------
Brian B. Obie                         2,094,970 (2)(3)                 48.5%
Eugene, Oregon

Dolores M. Mord                         426,471 (2)(3)                  9.9
Eugene, Oregon

Douglas D. Obie                         288,118 (4)                     6.3
Seattle, Washington

Christine Obie-Barrett                  283,278 (5)                     6.2
Eugene, Oregon

Wayne P. Schur                           82,500 (6)                     1.9
Langhorne, Pennsylvania

Randall C. Pape                          14,740 (6)                      *
Eugene, Oregon

Stephen A. Wendell                       10,890 (2)(6)                   *
Eugene, Oregon

Richard C. Williams                      32,828 (2)(6)                   *
Eugene, Oregon


                                       2
<PAGE>
Steven F. Grover                         12,100 (6)                      *
Eugene, Oregon

James W. Callahan                         9,680 (6)                      *
Eugene, Oregon

All officers and directors
as a group (8 persons)                2,686,677 (2)(3)(6)              61.7
- ------------------
*Less than 1 percent of the outstanding shares.

(1) A person is considered to "beneficially own" any shares: (a) over which such
person exercises sole or shared voting or investment power; or (b) of which such
person  has the right to acquire  ownership  at any time  within 60 days  (e.g.,
through exercise of stock options).  Voting and investment power relating to the
shares  referenced  in the table  above is  exercised  solely by the  beneficial
owner, except as indicated otherwise.

(2) Includes shares owned by the spouses of the named persons as follows:  Brian
B. Obie,  20,250 shares;  Dolores M. Mord,  103,713 shares;  Stephen A. Wendell,
3,520  shares;  Richard C.  Williams,  4,707  shares;  and for all  officers and
directors as a group,  132,190  shares.  All named persons  disclaim  beneficial
ownership of shares owned by their spouses.

(3) Includes  13,113  shares owned by the  Company's  profit  sharing and 401(K)
plan.  Brian B. Obie and Dolores M. Mord serve on the  administrative  committee
with responsibility for plan decisions.

(4) Includes 48,176 shares held by Douglas D. Obie as trustee for the benefit of
Christine Obie-Barrett's minor children. Also includes 8,969 shares beneficially
owned  by  Douglas  D.  Obie's  minor  children,  which  are  held by  Christine
Obie-Barrett as trustee.

(5)  Includes  8,969 shares held by  Christine  Obie-Barrett  as trustee for the
benefit of  Douglas D.  Obie's  minor  children.  Also  includes  48,176  shares
beneficially owned by Christine Obie-Barrett's minor children, which are held by
Douglas D. Obie as trustee.

(6) Includes  shares subject to options  exercisable  within 60 days after April
15, 1999, as follows:  Wayne P. Schur,  27,500  shares;  Randall C. Pape,  2,640
shares;  Stephen A. Wendell,  2,640 shares;  Richard C. Williams,  2,640 shares;
Stephen F. Grover,  12,100 shares; James W. Callahan,  7,260 shares; and for all
officers and directors as a group, 54,780 shares.


                                   PROPOSAL 1

                              ELECTION OF DIRECTORS

            The Company's  Restated  Articles of Incorporation  (the "Articles")
provide that, when the Company has six or more directors, the Board of Directors
will be divided  into  three  classes  (Class 1, Class 2 and Class 3),  with the
members of each class serving for staggered  three-year  terms.  The Company has
six directors,  and the Chief Executive Officer,  as authorized by the Articles,
has made the initial  designation  of  directors  to each of the three  classes.
Accordingly, at each annual meeting of the Company's shareholders, the number of
directors  equal to the number of the  directors in the class whose term expires
at the time of the  meeting  will be  elected  to hold  office  until  the third
succeeding  annual meeting.  The Articles limit the number of directors to nine.
Class 1, Class 2 and Class 3  directors  serve for terms  expiring at the annual
meeting of Obie Media shareholders in 1999, 2000 and 2001, respectively.

            Two Class 1 directors  will be elected at the annual  meeting.  They
will serve  until the annual  meeting of  shareholders  in 2002,  or until their
respective



                                       3
<PAGE>
successors are elected and qualified. Management's nominees for Class 1 director
are Delores Mord and Wayne Schur.  Ms. Mord and Mr. Schur are presently  members
of the Board.

            Any nomination for director  submitted by a shareholder must be made
in  accordance  with the  Company's  Bylaws.  Under the  Company's  Bylaws,  any
nomination  for  director  submitted  by a  shareholder  must be received by the
Secretary  no later  than May 24,  1999.  A  shareholder  submitting  a director
nomination  must set forth as to each  person whom the  shareholder  proposes to
nominate:  (i) the name,  age,  business  address and  residence  address of the
nominee;  (ii) the principal occupation or employment of the nominee;  (iii) the
class or series and number of shares of capital stock of the  Corporation  which
are  owned  beneficially  or of  record  by the  nominee;  and  (iv)  any  other
information  relating to the nominee that would be required to be disclosed in a
proxy  statement  or  other  filings  required  to be  made in  connection  with
solicitations of proxies for election of directors pursuant to Section 14 of the
Exchange  Act,  and  the  rules  and  regulations  promulgated  thereunder.  The
shareholder  notice  must be  accompanied  by a signed  written  consent of each
proposed  nominee  to being  named as a nominee  and to serve as a  director  if
elected.  If shareholders  wish to submit  nominations for  consideration at any
subsequent annual shareholder  meeting,  such submission must be received by the
Company's  Secretary  not  less  than 30 days  before  the  date of that  annual
meeting.

            A quorum being present at the shareholder  meeting, the two nominees
for Class 1 director receiving the most votes cast in person or by proxy will be
elected as  directors  for a three-year  term.  There is no  cumulative  voting.
Shareholders cannot vote for more than two directors. Directors will hold office
until  the 2002  annual  meeting  of Obie  Media  shareholders  or  until  their
successors  are duly elected and  qualified.  Both  nominees  for director  have
agreed to serve if elected. If either nominee should become unavailable to serve
as a director  prior to the annual  meeting,  the persons  named in the enclosed
proxy will vote for such substitute nominee as may be designated by the Board of
Directors.

            Certain  information  with  respect  to each  person  nominated  for
election  as a director  at the annual  meeting  and each  person  whose term of
office as a director will continue after the meeting is set forth below:

                                                                      Director
Name                       Principal Occupation                 Age     Since
- ----                       --------------------                 ---     -----
Class 1 Nominees - Terms to Expire in 2002:

Delores M. Mord      Vice President of Obie Industries           65      1987



                                       4
<PAGE>
                     Incorporated ("Obie Industries")

Wayne P. Schur       Executive Vice President of                 54      1998
                     the Company

Class 2 Directors - Terms Expire in 2000

Randall C. Pape      President and Chief Executive               48      1996
                     Officer of The Pape Group
                     President and Chief Executive
                     Officer of Liberty Financial Group

Stephen A. Wendell   Registered Representative and Investment    58      1996
                     Advisory Agent with
                     KMS Financial Services, Inc.

Class 3 Directors - Terms Expire in 2001:

Brian B. Obie        Chairman of the Board,                      57      1987
                     President and Chief Executive
                     Officer of the Company

Richard C. Williams  President and Chief Executive               59      1996
                     Officer of Centennial Bancorp


Nominees for Class 1 Directors - Terms to Expire in 2002

         Dolores  M. Mord is a  co-founder  of Obie  Media and has served as the
Company's Secretary and as a director since the Company's inception in 1987. She
served as Vice  President  of Obie Media until  1996.  Ms. Mord has served as an
officer  (currently as Vice President) and a director of Obie  Industries  since
its  formation  in 1960.  Obie  Industries,  which now operates as a real estate
management company, was Obie Media's parent corporation until 1996. Ms. Mord has
37 years of experience in the out-of-home advertising industry.

         Wayne P. Schur was appointed  Executive Vice President of Obie Media in
September 1998. He was appointed a director of Obie Media in October 1998 and is
also a director of P & C, one of the Company's wholly owned subsidiaries. He was
the President and sole or principal  shareholder of P & C from 1981 to September
1998, when P & C was acquired by Obie Media. He continues as President of P & C.
Mr. Schur has 25 years of experience in the out-of-home advertising industry.

Class 2 Directors - Terms Expire in 2000




                                       5
<PAGE>
         Randall C. Pape  became a director of Obie Media in 1996.  In 1981,  he
was named President of Pape Bros., Inc., and since 1990 he has held the position
of President and Chief Executive Officer of The Pape Group,  Inc., a supplier of
capital  equipment and services,  which  operates as a holding  company for Pape
Bros., Inc., Flightcraft,  Inc., Hyster Sales Company, Pape Properties, Inc. and
Industrial  Finance  Company.  Since  1973,  he has  been  President  and  Chief
Executive  Officer of Liberty  Financial  Group,  which is a holding company for
Liberty Federal Bank, SB, EcoSort LLC,  Sanipac,  Inc. and Commercial  Equipment
Lease  Corporation.  Mr. Pape has also served as a director of Northwest Natural
Gas Company, a distributor of natural gas in Oregon and Washington, since 1996.

         Stephen  A.  Wendell  became a director  of Obie  Media in 1996.  Since
November 1998, Mr. Wendell has been a registered  representative  and investment
advisory agent with KMS Financial Services, Inc., an independent privately owned
financial  services  firm based in  Seattle,  Washington.  From 1995 to February
1998, he was Chief Financial Officer and a director of Umpqua Feather Merchants,
Inc., a manufacturer  and distributor of fishing flies and related  accessories.
From  1992 to 1995,  Mr.  Wendell  served  as a  consultant  to  Umpqua  Feather
Merchants,  Inc. and other companies,  including companies providing advertising
and food services.  Since 1993,  Mr. Wendell has been the principal  shareholder
and President of Continental Land and Cattle Company,  a residential real estate
development company.

Class 3 Directors - Terms Expire in 2001

         Brian  B.  Obie is the  Chairman  of the  Board,  President  and  Chief
Executive Officer of Obie Media. He is a co-founder of Obie Media and has served
as its  President and as a director  since its inception in 1987.  Since January
1998, he has served as the Treasurer of Obie Media Limited,  a British  Columbia
corporation and one of its wholly owned subsidiaries, and, since September 1998,
as a director of P & C. Mr.  Obie is also  employed by and is a director of Obie
Industries,  where he has served as President  since 1968. Mr. Obie has 39 years
of experience in the out-of-home  advertising  industry. He has been Chairman of
the Board of Centennial  Bancorp,  a bank holding  company,  since 1981. He is a
former mayor of Eugene, Oregon.

         Richard C.  Williams  became a director  of Obie Media in 1996.  He has
served as  President,  Chief  Executive  Officer  and a director  of  Centennial
Bancorp since 1981. He has served as Vice Chairman of Centennial  Bank, a wholly
owned  subsidiary of Centennial  Bancorp,  since 1992,  was its Chief  Executive
Officer from 1992 until January 1998,  and was its President  from 1977 to 1992.
He has been a director of Centennial Bank since 1977. Mr. Williams 



                                       6
<PAGE>
also recently became a director of Elmer's  Restaurants,  Inc., a franchisor and
operator of full-service, family-oriented restaurants.

Board Committees
- ----------------

         The Company maintains two standing committees, an Audit Committee and a
Compensation Committee, but does not maintain a standing nominating committee.

         The Audit Committee reviews and makes  recommendations  to the Board of
Directors  with  respect  to the  engagement  and  discharge  of  the  Company's
independent auditors and the terms of such engagement,  reviews the policies and
procedures  of the  Company  and  management  with  respect to  maintaining  the
Company's  books and  records,  and reviews  with the  independent  auditors the
results of the auditing engagement and any recommendations the auditors may have
with respect to the Company's financial, accounting or auditing systems. Stephen
Wendell,  Randall Pape and Richard Williams serve on the Audit  Committee,  with
Mr. Wendell serving as Chair.  The Committee did not formally meet during fiscal
1998,  but the results of the  Company's  audit were  reviewed at the  Company's
regular Board meetings.

         The Compensation Committee determines compensation for elected officers
of the Company and prepares  such reports with respect to such  compensation  as
may be required by law. The Compensation Committee also grants awards under, and
administers  the Company's 1996 Stock  Incentive  Plan and considers  matters of
director compensation.  Richard Williams, Randall Pape and Stephen Wendell serve
on the Compensation Committee, with Mr. Williams serving as Chair. The Committee
met once during fiscal 1998.

Board Meetings during 1998 Fiscal Year
- --------------------------------------

         The Board of Directors  met four times during the 1998 fiscal year.  In
fiscal 1998, each director attended at least 75% of the meetings of the Board of
Directors and the committees on which the director served.














                                       7
<PAGE>
Compensation of Directors
- -------------------------

         Executive  officers receive no compensation for serving as directors of
Obie Media. All non-employee  directors  receive $5,000 for each year they serve
as a director.  Upon becoming a director,  Obie Media grants to each nonemployee
director a  nonqualified  stock option to purchase  5,000 shares of Common Stock
under the Company's  Restated 1996 Stock  Incentive Plan (the "Stock Plan").  On
the date of each  annual  shareholder  meeting,  each  nonemployee  director  is
granted an  additional  option to  purchase  1,000  shares.  Options  granted to
nonemployee directors have a term of 15 years and an exercise price equal to the
fair market value of the Company's  Common Stock on the grant date.  The options
become exercisable by the director at the rate of 20% per year of service.


                               EXECUTIVE OFFICERS

            Each officer  serves at the  discretion  of the  Company's  Board of
Directors.  No officer,  other than Mr. Schur,  is subject to an agreement  that
requires  the officer to serve Obie Media for a specified  number of years.  Mr.
Schur and Mr.  Grover are subject to  non-competition  agreements.  There are no
family relationships among any of the Company's directors or executive officers,
except that Mr. Obie and Ms. Mord are cousins.

         The  executive  officers  of the  Company  as of the date of this proxy
statement are as follows:

                                                              Has Served in
Name                Age         Office                        Present Office

Brian B. Obie        57         Chairman of the Board,        Since 1987
                                President and
                                Chief Executive
                                Officer

Wayne P. Schur       54         Executive                     Since 1998
                                Vice President

Stephen F. Grover    58         Vice President                Since 1996
                                and General                   Since 1994
                                Manager

James W. Callahan    46         Chief Financial Officer       Since 1996

         See "Election of Directors" for biographical information concerning
Mr. Obie and Mr. Schur.

         Stephen  F.  Grover  was  appointed  Vice  President  of Obie  Media in
September 1996 and has served as Obie Media's General Manager since 1994.  



                                       8
<PAGE>
Since July 1998, he has also served as President of Obie Media  Limited.  He was
Obie Media's General Sales Manager from 1993 to 1994 and a Regional Manager from
1991  to  1992.  Mr.  Grover  has 32  years  of  experience  in the  out-of-home
advertising industry.

         James W. Callahan was appointed Chief  Financial  Officer and Treasurer
of Obie Media in 1996.  Since September 1998, he has served as a director and as
Secretary and Treasurer of P & C. From 1994 to 1996, he was a consultant filling
the role of chief  financial  officer  of Obie  Media.  From  1994 to 1997,  Mr.
Callahan  also  served  in the  capacity  of  chief  financial  officer  of Obie
Industries and its subsidiaries. From 1990 to 1994, he served as Chief Financial
Officer of Springfield Forest Products, Inc. Mr. Callahan was employed by Arthur
Andersen LLP from 1975 to 1990, most recently as a tax partner.

Executive Compensation
- ----------------------

         The following table summarizes the compensation  Obie Media paid during
each of the last three  fiscal  years to its Chief  Executive  Officer and other
executive  officers whose salary and bonus exceeded $100,000 during fiscal 1998,
together with Wayne Schur, who became the Company's  Executive Vice President on
September 1, 1998 in connection with the P & C acquisition (the "Named Executive
Officers"):





















                                       9
<PAGE>
<TABLE>
<CAPTION>
                            Summary Compensation Table

                                                                               Long-Term
                                                                              Compensation
                                                                                 Awards
                                                                                   -
                                                                               Securities       All Other
                                         Fiscal      Salary       Bonus        Underlying     Compensation
Name and Principal Position               Year        ($)          ($)          Options          ($)(1)
- ---------------------------              --------  -----------  -----------  --------------- ----------------
<S>                                       <C>        <C>           <C>              <C>           <C>   
Brian B. Obie,                            1998       $166,632      $25,000              456       $3,749
Chairman of the Board, President          1997        157,200       25,000                -        3,568
   and Chief Executive Officer            1996        130,001            -                -        5,270


Stephen F. Grover,                        1998       $109,360      $25,774           11,324       $3,558
Vice President and                        1997         96,000       18,000                -        3,020
   General Manager                        1996         74,750       20,000           30,250        4,997


James W. Callahan,                        1998        $84,270      $16,000              236       $2,326
Chief Financial Officer and               1997         79,500       15,000                -            -
   Treasurer                              1996         79,500       30,000           18,150            -
                                                                                                  

Wayne P. Schur,                           1998        $37,500            -          137,500        $ 250
Executive Vice President (2)              1997              -            -                -            -
                                          1996              -            -                -            -      

</TABLE>

(1)  Represents  contributions  made by the Company under its profit sharing and
401(k) plan on behalf of the applicable Named Executive Officers.

(2) Mr. Schur did not receive any  compensation  from the Company  during fiscal
1996 or 1997 and only received salary from the Company for the last three months
of fiscal  1998.  P & C paid him an annual  base  salary of  $200,000 in each of
calendar  years 1997 and 1998 (paid through  August 31,  1998),  with bonuses of
$110,000  and  $30,000  in 1997  and  1998,  respectively.  In  addition,  P & C
contributed  $4,000 and $4,396 on his behalf  under a P & C profit  sharing  and
401(k) plan for 1997 and 1998, respectively.  Pursuant to Mr. Schur's employment
agreement  with the Company,  his annual salary from September 1998 to September
1999 is $150,000,  with his salary  increasing  by $25,000 each year through the
five-year term of his employment agreement.

Stock Option Information
- ------------------------

         None of the Named  Executive  Officers  exercised  any  options  during
fiscal 1998.





                                       10
<PAGE>
         The following table sets forth certain  information  regarding  options
granted to the Named Executive Officers during fiscal 1998:
<TABLE> 
<CAPTION>
                        Option Grants in Last Fiscal Year



                                                                             Potential Realizable Value at
                                  % of Total              Market             Assumed Annual Rates of Stock
                                    Options      Per      Price              Price Appreciation for Option
                                  Granted to    Share      on                            Term
                     Options       Employee    Exercise   Grant   Expiration
Name                 Granted        in 1998     Price     Date      Date       0% ($)     5%  ($)   10%  ($)
- --------------------------------- ------------ --------- -------- ---------- --------- ----------- ----------
<S>                       <C> <C>        <C>     <C>       <C>     <C>       <C>        <C>        <C>     
Brian B. Obie             456 (1)        0.2%    $ 9.55    $9.55   1/1/13           -     $ 4,699   $ 13,836

Stephen F. Grover      11,000 (2)        5.2%     12.73    12.73   7/8/13           -     151,082    444,910
                          324 (1)        0.2%      9.55     9.55   1/1/13           -       3,338      9,831

James W. Callahan         236 (1)        0.1%      9.55     9.55   1/1/13           -       2,432      7,161

Wayne P. Schur        126,500 (3)       59.4%      7.92    10.91   9/1/13    $378,235   1,246,182  2,577,783
                       11,000 (3)        5.2%      9.32    10.91   9/1/13      17,490      92,964    208,755

</TABLE>

(1) These  options  have a 15-year  term and the shares  subject to the  options
become  exercisable at a rate of 25%, 35% and 40%,  respectively,  on the third,
fourth and fifth anniversaries of the date of grant.

(2) This option has a 15-year term and becomes  exercisable  at a rate of 20% of
the shares subject to the option each year beginning on the first anniversary of
the date of grant.

(3) Mr.  Schur's  options  have a 10-year  term and  become  exercisable  at the
following rate: 20% of the shares subject to the option immediately upon date of
grant;  22% of the  shares  subject to the option per year on each of the first,
second  and  third  anniversaries  of the date of grant;  and 14% of the  shares
subject to the option on the fourth anniversary of the date of grant.


         The following table sets forth certain  information  regarding  options
held by the Named Executive Officers at November 30, 1998:

            Aggregated Option Values at End of Fiscal Year

                        Number of Securities
                       Underlying Unexercised         Value of Unexercised
                             Options at              In-the-Money Options at
                         November 30, 1998           November 30, 1998 ($)(1)
                    ----------------------------  -----------------------------
Name                Exercisable    Unexercisable   Exercisable    Unexercisable
                    -----------   --------------  ------------  ---------------
Brian B. Obie                 -              456             -        $  2,029
Stephen F. Grover        12,100           29,474      $102,850         169,687
James W. Callahan         7,260           11,126        61,710          93,615
Wayne P. Schur           27,500          110,000       167,200         653,400

1) On November 30,  1998,  the market  price of the  Company's  Common Stock was
$14.00 per share.  For purposes of the  foregoing  table,  stock options with an
exercise price less than that amount are considered to be "in-the-money" and are




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<PAGE>
considered to have a value equal to (i) the  difference  between that amount and
the  exercise  price of the option  multiplied  by (ii) the number of the shares
covered by the stock option.

Restated 1996 Stock Incentive Plan
- ----------------------------------

         The Company's Stock Plan provides for the issuance of 363,000 shares of
Common Stock to the Company's employees,  directors and consultants.  Shares may
be issued pursuant to: (i) incentive stock options within the meaning of Section
422 of the Internal Revenue Code of 1986, as amended ("ISOs"); (ii) nonqualified
stock options  ("NSOs");  (iii) stock  bonuses;  and (iv) direct sales of stock.
ISOs may be issued only to the Company's  employees and will have a maximum term
of 10 years from the date of grant.  The exercise price for ISOs may not be less
than 100% of the fair market value of the Company's  Common Stock at the time of
the grant, and the aggregate fair market value (as determined at the time of the
grant) of shares  issuable  upon the  exercise of ISOs for the first time in any
one  calendar  year may not  exceed  $100,000.  In the case of ISOs  granted  to
holders of more than 10% of the Company's  Common Stock,  the exercise price may
not be less than 110% of the fair market value of the Company's  Common Stock at
the time of the grant,  and the term of the option  may not exceed  five  years.
Under the Stock  Plan,  NSOs  have a maximum  term of 15 years  from the date of
grant and must be  granted  at an  exercise  price not less than 85% of the fair
market value of the Company's Common Stock at the date of grant.  Options become
exercisable  in whole or in part from time to time as  determined by the Board's
Compensation Committee, which administers the Stock Plan.

         At November 30, 1998,  options covering 191,461 shares were outstanding
under the Stock Plan, with a weighted average exercise price of $7.45 per share,
and an additional  159,560 shares remained  available for future issuances under
the Stock Plan.


                 SCHUR EMPLOYMENT AND NONCOMPETITION AGREEMENT;
                          CHANGE-IN-CONTROL ARRANGEMENT

Schur Employment and Noncompetition Agreement
- ---------------------------------------------

         In connection with Obie Media's acquisition of P & C in September 1998,
the Company  entered into a five-year  employment and  noncompetition  agreement
with Wayne Schur,  the Executive Vice President and a director of Obie Media and
the former  shareholder  of P & C. The  agreement  contains  noncompetition  and
nondisclosure  provisions.  Under  the  agreement,  Mr.  Schur's  annual  salary
initially is $150,000 and will increase by $25,000 in each of the second through
fifth  years of his  employment.  The  agreement  provides  that the Company may
terminate  Mr.  Schur's  contract at any time after




                                       12
<PAGE>
September 1, 2001 without  "cause," as defined in the  agreement.  In that case,
the  Company  generally  would be liable to Mr.  Schur for a  severance  benefit
payment  equal to his annual  salary for the then upcoming  contract  year.  The
agreement  further  provides  that the Company may terminate his contract at any
time for cause. In such case, the Company would be liable to him only for salary
and benefits earned by him through the date of such termination. Pursuant to Mr.
Schur's employment  agreement,  on September 1, 1998, the Company granted him an
NSO for 137,500 shares of the Company's Common Stock (the "Option  Shares"),  of
which 27,500 Option Shares were  exercisable  upon the grant date. The remaining
110,000  Option  Shares will be  exercisable  in equal  increments on the first,
second,  third and fourth  anniversaries  of  September  1, 1998.  If Mr.  Schur
terminates  his  employment  with Obie Media during the first three years of his
employment agreement,  other than for breach of the agreement by the Company, he
will  forfeit  any  Option  Shares  not  exercisable  as of  the  date  of  such
termination. Termination of Mr. Schur's employment for any other reason will not
affect his right to acquire the Option Shares.

Change-in-Control Arrangement
- -----------------------------

         Under  the terms of the  acquisition  agreement  by which  the  Company
acquired all of the outstanding  stock of P & C from Mr. Schur,  $1.5 million of
the base  purchase  price and 82,500 shares of Common Stock payable to Mr. Schur
were deferred. The acquisition agreement provides that a portion of the deferred
base purchase price is payable by the Company  annually,  with the final payment
to be made to Mr. Schur no later than January 1, 2003.  However,  the  agreement
further  provides  that the entire  unpaid  purchase  price  (cash and stock) is
immediately  payable to Mr.  Schur upon a "Change of  Management"  of Obie Media
(other than a Change of Management which results from the death or disability of
Brian Obie). Under the agreement, the term "Change of Management" means that Mr.
Obie no longer serves as the Company's Chief Executive  Officer or that Mr. Obie
(directly or indirectly  through immediate family members) fails to own at least
25% of the Company's outstanding Common Stock.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Our policy for  transactions  with  affiliates,  adopted  following the
Company's  initial public offering in November 1996,  provides that all proposed
transactions by the Company with its directors,  officers,  5% shareholders  and
their  affiliates be entered into only if such  transactions are (i) on terms no
less favorable to Obie Media than could be obtained from  unaffiliated  parties,
(ii) reasonably  expected to benefit Obie Media and (iii) approved by a majority
of the disinterested,  independent  members of the Company's Board of Directors.
Set forth below are descriptions of certain  transactions between Obie Media and



                                       13
<PAGE>
its directors, officers or 5% shareholders or their affiliates since December 1,
1996:

Outdoor Advertising Displays
- ----------------------------

         Until December 31, 1997, Obie Media leased outdoor advertising displays
from MO  Partners,  in  which  Brian  Obie and  Delores  Mord  hold  partnership
interests  of  approximately  85% and 15%,  respectively.  The  lease  agreement
required  monthly  payments of a minimum base rent plus additional rent equal to
5% of the gross revenues derived by Obie Media from advertising on the displays.
The minimum base rental  payments  were $9,000 per month in calendar  1997.  The
lease expired at the end of 1997. Total lease expenses were $108,000 and $18,000
in fiscal  1997 and 1998,  respectively.  On  December  31,  1997,  the  Company
exercised  its  option,   granted  in  fiscal  1996,  to  purchase  the  outdoor
advertising  displays of MO Partners for $698,000.  Prior to the purchase of the
outdoor   displays  from  MO  Partners,   Obie  Media  had  guaranteed   certain
indebtedness of MO Partners,  the  outstanding  balance of which was $415,000 at
November 30, 1997.  The Company  paid for the displays  with a promissory  note.
Upon the note's payment in full in April 1998, the Company's  guaranty of the MO
Partners debt was released.  The Company  believes the option price was at least
as favorable to Obie Media as would have been available from an unrelated  party
through arms-length negotiations.

         MO Partners also leases land to the Company for two outdoor advertising
displays.  Lease payments for these  properties equal 20% of the annual revenues
Obie Media derives from these  displays.  Lease payments were $12,000 in each of
fiscal 1997 and 1998. The Company believes that the terms of these leases are at
least as favorable to Obie Media as would be available  with an unrelated  third
party through arms-length negotiations.

Office and Production Space
- ---------------------------

         Prior to April 1997,  Obie Media rented office and production  space in
three  locations in Eugene,  Oregon from Obie  Industries,  Obie Media's  parent
until 1996,  and from another  affiliated  company.  In April 1997,  the Company
consolidated  the Company's  operations in Eugene in a headquarters  building at
one of these locations. The headquarters building is leased from Obie Industries
at market rates.  The Company's  rental and lease  payments on these  properties
were $123,000 and $171,000 in fiscal 1997 and 1998, respectively.

Personal Services
- -----------------

         Brian Obie,  the Company's  Chairman of the Board,  President and Chief
Executive  Officer,  provides  limited  services  to  Obie  Industries  and  its
subsidiaries.  Mr.  Obie  is the  President,  a  director  and  the  controlling



                                       14
<PAGE>
shareholder of Obie Industries.  It is estimated that Mr. Obie spends on average
less than 5% of his time working on Obie Industries matters.


          COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT

         Section  16(a) of the Exchange Act  requires  the  Company's  officers,
directors  and more than 10%  shareholders  to file  reports  of  ownership  and
changes  in  ownership  with  the  Securities  and  Exchange   Commission   (the
"Commission").  Officers,  directors and more than 10% shareholders are required
by  Commission  regulations  to furnish the Company with all Section 16(a) forms
they file.

         Based solely on the  Company's  review of the copies of such forms that
the Company received and written representations from the Company's officers and
directors,  the Company  believes that all required forms were timely filed with
respect to fiscal  1998,  except  that  Stephen  Wendell  filed one report  late
(covering three purchases of shares) and Richard  Williams filed one report late
(covering two purchases of shares).


                         INDEPENDENT PUBLIC ACCOUNTANTS

         Arthur  Andersen  LLP,  independent  public  accountants,  examined the
financial  statements of the Company for fiscal 1998.  Representatives of Arthur
Andersen LLP will be at the annual  meeting and will have an opportunity to make
a  statement  if they  desire  to do so and  answer  any  appropriate  questions
concerning  their  report.  However,   management  has  been  advised  that  the
representatives of Arthur Andersen LLP do not plan to make a statement.

         The Company will appoint at a later date independent public accountants
to audit the Company's financial  statements for the 1999 fiscal year. The Board
of Directors or the Audit  Committee will review the scope of any such audit and
other assignments given to the auditors to assess whether such assignments would
affect their independence.


                              SHAREHOLDER PROPOSALS

         Shareholders  may only bring  business  before an annual meeting if the
shareholder proceeds in compliance with the Company's Bylaws. For business to be
properly brought before the 1999 annual meeting by a shareholder,  notice of the
proposed business must be given to the Secretary of the Company,  in writing, on
or before  the  close of  business  on May 24,  1999.  In order to be  valid,  a
shareholder's  notice  to the  Secretary  must set forth as to each  matter  the



                                       15
<PAGE>
shareholder proposes to bring before the annual meeting: (i) a brief description
of the matter  proposed  to be brought  before  the  meeting;  (ii) the name and
record address of such shareholder;  (iii) the number of shares of the Company's
Common Stock which are owned beneficially or of record by such shareholder;  and
(iv) any  material  interest of the  shareholder  in the matter.  The  presiding
officer at an annual  meeting  will  determine  whether any matter was  properly
brought  before the  meeting in  accordance  with the above  provisions.  If the
presiding  officer  determines  that any  matter has not been  properly  brought
before  the  meeting,  he or she will so declare  at the  meeting,  and any such
matter will not be considered or acted upon.

         To be eligible for inclusion in the Company's  proxy  materials for the
Year 2000 annual meeting of shareholders, a proposal intended to be presented by
a shareholder for action at that meeting must, in addition to complying with the
shareholder  eligibility  and other  requirements of the rules of the Commission
governing  such  proposals,  be received no later than  November 14, 1999 by the
Secretary of the Company at the  Company's  executive  offices at 4211 West 11th
Avenue, Eugene, Oregon 97402.

         With respect to shareholder  nominations  of directors,  the procedures
prescribed by the Bylaws are described under "Election of Directors" above.


                                  OTHER MATTERS

         While the notice of the annual meeting of shareholders provides for the
transaction  of such other  business as may  properly  come before the  meeting,
management  does not know of any matters to be  presented  other than the matter
set forth in this proxy  statement.  If any further business is presented to the
meeting,  the persons named in the proxies will vote the shares  represented  by
such proxies according to their best judgment.

Eugene, Oregon
May 14, 1999














                                       16
<PAGE>
                             OBIE MEDIA CORPORATION
               Proxy solicited on behalf of the Board of Directors
                  Annual Meeting of Shareholders June 15, 1999

         The undersigned  hereby appoints Brian B. Obie and James W. Callahan as
proxies with full power of  substitution,  to represent  and vote, as designated
below,  on behalf of the  undersigned,  all shares which the  undersigned may be
entitled to vote at the annual meeting of shareholders of OBIE MEDIA CORPORATION
on June 15, 1999, and any adjournment or postponement  thereof,  with all powers
that the undersigned would possess if personally present.  Either or both of the
proxies may exercise all powers granted hereby.

1.  ELECTION OF DIRECTORS

              VOTE FOR both nominees for Class 1 director listed below (except
        ----  as marked to the contrary)

              WITHHOLD AUTHORITY to vote for both nominees listed below
        ----

        (Instruction: To withhold authority to vote for either individual
        nominee, strike a line through the nominee's name below)


         Delores M. Mord            Wayne P. Schur

         THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AS DIRECTED,  BUT IF
NO  SPECIFICATION  IS MADE,  THIS  PROXY WILL BE VOTED FOR THE  ELECTION  OF THE
NOMINEES LISTED FOR CLASS 1 DIRECTOR. IN ADDITION, THE PROXIES MAY VOTE IN THEIR
DISCRETION AS TO OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING.

         Please date and sign  exactly as your name or names  appear  below.  If
more than one name  appears,  all should  sign.  Persons  signing  as  attorney,
executor,  administrator,  trustee, guardian,  corporate officer or in any other
official or  representative  capacity,  should  also  provide  full title.  If a
partnership, please sign in full partnership name by authorized person.

                                           Dated:                         , 1999
                                                 -------------------------

                                           -------------------------------------

                                           -------------------------------------
                                           Signature or Signatures
                             

PLEASE SIGN, DATE AND RETURN THE PROXY PROMPTLY USING THE ENCLOSED ENVELOPE.



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