OBIE MEDIA CORP
10QSB, 1999-04-14
ADVERTISING
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                     U.S. Securities and Exchange Commission
                             Washington, D.C. 20549

                                   Form 10-QSB

              [X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended                 February 28, 1999 
                               -------------------------------------------------

             [ ] TRANSITION REPORT UNDER SECTION 13 OF 15(d) OF THE
                                  EXCHANGE ACT

   For the transition period from ___________________to_______________________

                        Commission File Number 000-21623

                             OBIE MEDIA CORPORATION
- --------------------------------------------------------------------------------
       (Exact name of small business issuer as specified in its charter)

         OREGON                                               93-0966515        
- --------------------------------------------------------------------------------
(State or other jurisdiction of                            (IRS Employer
incorporation or organization)                             Identification No.)


4211 West 11th Ave., Eugene, Oregon                  97402 
- --------------------------------------------------------------------------------
                    (Address of principal executive offices)

     541-686-8400                                          FAX 541-345-4339 
- --------------------------------------------------------------------------------
                           (Issuer's telephone number)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act  during  the past 12 months  (or such  shorter
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days. Yes [x]. No [ ].

     As of April 6, 1999, 4,322,949 shares of the issuer's common stock were
outstanding.

     This report contains 12 pages. The only exhibit is the Financial Data
Schedule.





<PAGE>
                             OBIE MEDIA CORPORATION
                           CONSOLIDATED BALANCE SHEETS
<TABLE>
<CAPTION>

                                     ASSETS
                                                           February 28,      November 30,
                                                              1999              1998
                                                           ------------      ------------
<S>                                                        <C>               <C>
CURRENT ASSETS:
  Cash                                                         $11,180          $326,140
  Accounts receivable, net                                   5,280,406         6,719,218
  Prepaids and other current assets                          1,194,524         1,156,061
  Deferred income taxes                                        758,832           758,832
                                                         
                                                           ------------      ------------
      Total current assets                                   7,244,942         8,960,251

PROPERTY AND EQUIPMENT, NET                                 10,657,744        10,493,174
GOODWILL, NET                                                7,556,264         7,696,394
OTHER ASSETS                                                   478,195           497,512
                                                           ------------      ------------
                                                           $25,937,145       $27,647,331
                                                           ============      ============


                      LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:
  Current portion of long-term debt                         $2,285,422        $1,511,276
  Line of credit                                               827,079         1,414,877
  Accounts payable                                           1,088,128           780,268
  Accrued expenses                                           1,111,580         2,674,287
  Income taxes payable                                         333,008           299,090
  Deferred revenue                                           1,111,881         1,247,470
                                                           ------------      ------------
      Total current liabilities                              6,757,098         7,927,268

DEFERRED INCOME TAXES                                          783,502           783,502
LONG-TERM DEBT, LESS CURRENT PORTION                        12,287,680        13,354,395
                                                           ------------      ------------
       Total liabilities                                    19,828,280        22,065,165
                                                           ------------      ------------

MINORITY INTEREST IN SUBSIDIARY                                 35,424            35,424

SHAREHOLDERS' EQUITY:
  Preferred stock, without par value; 10,000,000 shares
      authorized, no shares issued or outstanding
  Common stock, without par value; 20,000,000 shares
      authorized, 4,321,321 and 4,315,728 shares
      issued and outstanding, respectively                   6,941,599         6,851,053
  Options issued for common stock                              211,763           211,763
  Foreign currency translation                                     273                 0
  Accumulated deficit                                       (1,080,194)       (1,516,074)
                                                           ------------      ------------
      Total shareholders' equity                             6,073,441         5,546,742
                                                           ------------      ------------
                                                           $25,937,145       $27,647,331
                                                           ============      ============
</TABLE>

See accompanying notes


<PAGE>
                             OBIE MEDIA CORPORATION
                        CONSOLIDATED STATEMENTS OF INCOME
              FOR THE THREE MONTHS ENDED FEBRUARY 28, 1999 AND 1998




                                                     1999             1998
                                                 ------------     ------------
REVENUES:
    Transit advertising                           $6,024,908       $2,824,912
    Outdoor advertising                            1,361,729        1,344,935
                                                 ------------     ------------
    Gross revenues                                 7,386,637        4,169,847
    Less - agency commissions                      (626,409)        (350,485)
                                                 ------------     ------------
        Net revenues                               6,760,228        3,819,362
                                                 ------------     ------------

OPERATING EXPENSES:
    Direct advertising expenses                    5,020,229        2,497,963
    General and administrative                     1,160,602          688,366
    Contract settlement                            (885,941)               -
    Start up costs                                   105,679           18,240
    Depreciation and amortization                    355,723          177,439
                                                 ------------     ------------
        Operating income                           1,003,936          437,354

OTHER (INCOME) EXPENSE:
    Interest expense                                 277,473          166,178
    Minority interest in subsidiary                      -              3,762
                                                 ------------     ------------
        Income before income taxes                   726,463          267,414

PROVISION FOR INCOME TAXES                           290,583          101,617
                                                 ------------     ------------
NET INCOME                                          $435,880         $165,797
                                                 ============     ============

Earnings per share:
    Basic                                              $0.10            $0.04
    Diluted                                            $0.10            $0.04



See accompanying notes





<PAGE>
                             OBIE MEDIA CORPORATION
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
              FOR THE THREE MONTHS ENDED FEBRUARY 28, 1999 AND 1998


<TABLE>
<CAPTION>
                                                              1999          1998
                                                           -----------   -----------
<S>                                                        <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
    Net income                                               $435,880      $165,797
    Adjustments to reconcile net income to net cash
        provided by operating activities -
          Depreciation and amortization                       355,723       177,439
          Changes in operating assets and liabilities         168,595        61,388
                                                           -----------   -----------
             Net cash provided by operating activities        960,198       404,624
                                                           -----------   -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
    Capital expenditures                                     (385,560)     (269,622)
    Other                                                     (12,043)         -
                                                           -----------   -----------
            Net cash used in investing activities            (397,603)     (269,622)
                                                           -----------   -----------

CASH FLOWS FROM FINANCING ACTIVITIES
    Net borrowings (payments) on lines of credit             (587,798)      103,463
    Payments on long-term debt                               (292,569)     (272,424)
    Other                                                       2,539        33,959
                                                           -----------   -----------
            Net cash used in financing activities            (877,828)     (135,002)
                                                           -----------   -----------

EFFECT OF EXCHANGE RATE CHANGES ON CASH                           273          -
                                                           -----------   -----------
NET DECREASE IN CASH                                        (314,960)          -
                                                                             
CASH, BEGINNING OF PERIOD                                     326,140          -
                                                           -----------   -----------
CASH, END OF PERIOD                                           $11,180          -
                                                           ===========   ===========

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
    Issuance of stock to employee benefit plan                $85,928          -
    Note issued to acquire advertising structures                -         $698,000
                                                               
    Interest capitalized                                        4,769         2,704

Cash Paid for Interest                                        305,440        37,862

Cash Paid for Taxes                                           257,782          -
</TABLE>


See accompanying notes


<PAGE>
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS



1.  Basis of Presentation

         The  interim  financial  statements  have been  prepared  by Obie Media
Corporation  (the "Company")  without audit.  In the opinion of management,  the
accompanying unaudited financial statements contain all adjustments necessary to
present  fairly the  financial  position of the Company as of February 28, 1999,
and the results of operations and cash flows of the Company for the three months
ended  February  28,  1999  and  1998.  The  condensed   consolidated  financial
statements  include the  accounts of the  Company and its  subsidiaries  and all
significant  intercompany  accounts and  transactions  have been  eliminated  in
consolidation.

     Certain information and footnote disclosures normally included in financial
statements prepared in accordance with generally accepted accounting  principles
have been  condensed  or omitted as permitted  by rules and  regulations  of the
Securities  and  Exchange  Commission.  The  organization  and  business  of the
Company,  accounting  policies followed by the Company and other information are
contained in the notes to the Company's  financial  statements  filed as part of
the Company's  November 30, 1998 Form 10-KSB.  This  quarterly  report should be
read in conjunction with such annual report.

         The results of  operations  for the interim  periods  presented are not
necessarily indicative of the results to be expected for the full year.

2.       Contract Settlement

         The Company has a contract to provide advertising sales services to the
Tri-County Metropolitan Transit District ("Tri-Met") in Portland, Oregon, which,
by its terms, was scheduled to expire in June 2001. The Company originally began
serving Tri-Met in January 1994,  pursuant to a five-year  agreement,  which was
later extended for an additional two years.  The Federal Transit  Administration
("FTA"),  which provides substantial monies to transit districts,  has taken the
position that transit advertising contracts may not exceed five years in length.
At the  request  of the  FTA,  Tri-Met  and the  Company  have  agreed  that the
Company's agreement with Tri-Met will terminate on June 30, 1999 and in December
1998  entered into a settlement  agreement to  compensate  the Company for early
termination  of the  existing  contract.  Under  the  terms  of  the  settlement
agreement,  Obie Media receives cash payments and other financial benefits,  and
transfers to Tri-Met the transit benches on which the Company sells advertising.
In addition, the Company will retain a significant residual value of advertising
contracts  in  existence  at June 30,  1999,  for up to one year.  The  contract
settlement  resulted in a pre-tax gain of $885,941  during the first  quarter of
fiscal 1999.


3.       Long-Term Borrowings

         The Company's Term Loan Agreement contains certain covenants  including
maintenance  of  current  ratio  and cash  flow  coverage.  The  Company  was in
compliance with these covenants as of February 28, 1999.



<PAGE>

4.       Earnings Per Share

         Basic  earnings  per share is computed  based on the  weighted  average
number of common shares  outstanding during the periods and diluted earnings per
share is  computed  using the  weighted  average  number of  common  shares  and
dilutive  common  equivalent  shares   outstanding.   All  share  and  per-share
information  has been adjusted to give  reroactive  effect to an 11-for-10 stock
split which occured in November 1998. The following is a  reconciliation  of the
basic and diluted shares used in the per share calculations:

                                          February 28,     February 28,
                                              1999             1998
                                          -----------      -----------
Basic shares (weighted average)            4,318,901        4,241,035
Dilutive effect of stock options             109,921           66,340
                                          -----------      -----------
Diluted shares                             4,428,822        4,307,375   
                                          ===========      ===========

5.       Newly Issued Financial Accounting Pronouncements     

     In June 1997, the Financial  Accounting  Standards  Board  ("FASB")  issued
Statement of Financial  Accounting  Standard  No. 130  "Reporting  Comprehensive
Income"  ("SFAS 130").  This statement  establishes  standards for reporting and
displaying  comprehensive  income  and its  components  in a full set of general
purpose financial  statements.  The objective of SFAS 130 is to report a measure
of all changes in equity of an  enterprise  that result  from  transactions  and
other economic  events of the period other than  transactions  with owners.  The
Company adopted SFAS 130 during the first quarter of fiscal 1999.  Comprehensive
income  did not  differ  from  currently  reported  net  income  in the  periods
presented.

     Effective in its fiscal year ending  November 30, 1999, the Company will be
required to adopt SFAS No. 131 "Disclosures  about Segments of an Enterprise and
Related Information.  SFAS No. 131 changes current practice under SFAS No. 14 by
establishing a new framework on which to base segment reporting  (referred to as
the  "management"  approach)  and also  requires  interim  reporting  of segment
information.  Management  does not expect  that the impact of  adoption  of this
pronouncement will be material to the Company's financial position or results of
operations.

     In June 1998, the Financial  Accounting Standards Board issued SFAS No. 133
"Accounting   for  Derivative   Instruments  and  Hedging   Activities,"   which
establishes  accounting and reporting standards for all derivative  instruments.
SFAS No. 133 is effective for fiscal years  beginning  after June 15, 1999.  The
Company currently has no derivative instruments and, therefore,  the adoption of
SFAS 133 will have no impact on the Company's  financial  position or results of
operations.
























<PAGE>
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINACIAL CONDITION AND RESULTS OF
OPERATIONS

         The following  discussion includes certain  forward-looking  statements
that involve a number of risks and  uncertainties.  The Company's actual results
could differ materially from the forward-looking statements.  Factors that could
cause or contribute  to such  differences  include:  a decline in the demand for
advertising   in  the  areas  where  the  Company   conducts  its  business;   a
deterioration  of  business  conditions  generally  in such  areas;  slower that
expected  acceptance of the Company's  innovative display products;  competitive
factors,  including  increased  competition  and  price  pressures;  changes  in
regulatory  or  other  external  factors;   failure  to  successfully   conclude
negotiations  on pending  transactions or to  successfully  assimilate  expanded
operations,  inability  to generate  advertising  revenues  to meet  contractual
guarantees,  and  cancellation or  interruption  of contracts with  governmental
agencies, as well as those factors listed from time to time in the Company's SEC
reports,  including,  but not limited to, the factors  discussed in Exhibit 99.1
filed in connection with the Company's Annual Report of Form 10-KSB for the year
ended November 30, 1998, which is incorporated herein by reference.

New Transit Contracts

         In January  1999,  the  Company  began  operating  transit  advertising
display  contracts  for  transit  districts  in  Madison,  Wisconsin;   Spokane,
Washington  and  London,  Ontario  (representing  a total of  approximately  475
vehicles).  In addition, in February 1999, the Company began operating a transit
advertising  display  contract  for a transit  district  in  Yakima,  Washington
(representing approximately 20 vehicles).

Comparison of the Three Months Ended February 28, 1999 and 1998

         Gross revenues  increased $3.2 million,  or 77.1%,  to $7.4 million for
the three months  ended  February 28, 1999 from $4.2 million for the same period
in fiscal  1998.  This  increase  was  principally  due to  transit  advertising
revenues  associated  with the  operations  of P & C Media  ("P & C")  (which we
acquired September 1, 1998), as well as the addition of new districts, including
British  Columbia  (which we began  operating in August 1998) and Austin,  Texas
(which  we began  operating  in June  1998).  Transit  revenues  increased  $3.2
million, or 113.3%, to $6.0 million for the three months ended February 28, 1999
from $2.8 for the same  period  in fiscal  1998.  Outdoor  advertising  revenues
increased to $1.4 million for the first quarter of fiscal 1999 from $1.3 million
for the first quarter of fiscal 1998. Agency commissions  increased $276,000, or
78.7%,  to $626,000 for the three months ended  February 28, 1999 from  $350,000
for the same period in fiscal 1998,  primarily  due to the large  proportion  of
existing  agency  business  in our new  markets.  As a result  of the  foregoing
reasons,  net revenues increased $2.9 million, or 77.0%, to $6.8 million for the
three  months  ended  February 28, 1999 from $3.8 million for the same period in
fiscal 1998.

         Direct advertising  expenses increased $2.5 million, or 101.0%, to $5.0
million for the three months  ended  February 28, 1999 from $2.5 million for the
same period in fiscal 1998.  This increase was primarily the result of increased
revenues.  Direct  advertising  expenses  increased,  as a  percentage  of gross
revenues,  from 59.9% for the first quarter of fiscal 1998 to 68.0% for the same
period  in fiscal  1999,  primarily  due to the  faster  growth  of the  transit
advertising business,  where costs,  especially occupancy costs, are higher than
in the outdoor advertising business.

         General and administrative  expenses increased  $472,000,  or 68.6%, to
$1.2 million for the three months ended  February 28, 1999 from $688,000 for the
same period in fiscal 1998. The increase  resulted  primarily from the increased
costs of  administering  new transit  districts,  including  P & C.  General and
administrative  expenses, as a percentage of gross revenues,  decreased to 15.7%
for the three months  ended  February 28, 1999 from 16.5% for the same period in
fiscal 1998.


<PAGE>
         During the first  quarter of fiscal  1999,  the  Company  recognized  a
pre-tax gain of $885,941  associated  with its contract  settlement with Tri-Met
(see Note 2 of Notes to Condensed Consolidated  Financial Statements).  In March
1999,  Tri-Met management decided to award the new contract to a third party. We
protested  that  decision;  Tri-Met  rejected our protest.  We are now seeking a
judicial  review of the  bidding  process.  As a result of the  settlement,  the
Company  does  not  expect  that  fiscal  1999  income  and cash  flows  will be
significantly  affected in the event we are unable to renew our  agreement  with
Tri-Met for the period after June 30, 1999.

         Start-up  costs  increased  to  $106,000  for the  three  months  ended
February  28, 1999 from  $18,000 for the same  period in fiscal  1998.  Start-up
costs  include  expenses  incurred in new markets  prior to the time the Company
begins its sales operations,  as well as costs incurred in obtaining new transit
district contracts. These costs vary depending on the number and size of transit
districts that become  available for proposal  during the period and our success
in obtaining new contracts.

         Depreciation and amortization  expenses increased $178,000,  or 100.5%,
to $356,000 for the three months ended  February 28, 1999 from  $177,000 for the
same  period in fiscal  1998,  primarily  due to the  amortization  of  goodwill
associated  with the P & C acquisition as well as our investment in equipment in
new markets and our upgrading of computer capabilities in our existing markets.

         Due to the above  factors,  operating  income  increased  $567,000,  or
129.5%,  to $1.0  million  for the three  months  ended  February  28, 1999 from
$437,000 for the same period in fiscal 1998.

         Interest  expense  increased  $111,000,  or 67.0%,  to $277,000 for the
three months ended February 28, 1999 from $166,000 for the same period in fiscal
1998,  primarily  due  to the  indebtedness  incurred  in  connection  with  the
acquisition of P & C.

         Provision for income taxes increased  $189,000,  or 186.0%, to $291,000
for the three months ended  February 28, 1999 from  $102,000 for the same period
in fiscal 1998.  The increase in the provision  for income taxes is greater,  in
percentage  terms,  than the  increase  in  income  before  income  taxes due to
increased operations in higher tax rate jurisdictions, including Canada.

         As a result of the foregoing factors, net income increased $270,000, or
162.9%,  to $436,000 for the three months ended  February 28, 1999 from $166,000
for the same period in fiscal 1998.

Liquidity and Capital Resources

         We have  historically  satisfied our working capital  requirements with
cash from  operations and revolving  credit  borrowings.  Our working capital at
February  28,  1999 and  November  30,  1998  was  $488,000  and  $1.0  million,
respectively. The decrease in working capital is primarily the result of capital
expenditures and payments on long-term debt, which were funded from operations.

         Obie Media's net cash provided by operations  was $960,000 and $405,000
during the three months  ended  February  28, 1999 and 1998,  respectively.  The
increase was primarily  due to cash  received in  connection  with the Company's
contract settlement with Tri-Met.

         Net cash used in investing  activities was $398,000 and $270,000 during
the  three  months  ended  February  28,  1999  and  1998,  respectively.  These
expenditures   were  principally   related  to  the  cost  of  building  outdoor
advertising displays and expenditures related to opening new offices.
<PAGE>
         Net cash used in financing  activities was $878,000 and $135,000 during
the three months ended February 28, 1999 and 1998, respectively. The increase in
1999 was primarily the result of payments on the Company's line of credit. As of
February 28, 1999, the Company had borrowed $827,000 on this line of credit, and
the Company's available borrowing  capacity,  based on collateralized  accounts,
was $2.2 million.

         We expect to pursue a policy of continued growth through  obtaining new
transit district  agreements,  acquiring  out-of-home  advertising  companies or
assets and constructing new outdoor advertising  displays.  We intend to finance
our future  expansion  activities  using a combination  of internal and external
sources.  We believe that  internally  generated  funds and funds  available for
borrowing  under our bank credit  facilities  will be  sufficient to satisfy all
debt  service  obligations  and finance our  operations,  including  anticipated
capital expenditures, but excluding possible acquisitions,  through fiscal 1999.
Future acquisitions by Obie Media, if any, may require additional debt or equity
financing.

Seasonality

         Obie  Media's  revenues  and  operating   results   historically   have
fluctuated by season.  Typically, our results of operations are strongest in the
fourth  quarter  and  weakest in the first  quarter of our  fiscal  year  ending
November  30. Our transit  advertising  operations  are more  seasonal  than our
outdoor advertising  operations as our outdoor advertising display space, unlike
our transit  advertising  display space, is and has been sold nearly exclusively
by means of 12-month contracts.  We believe that the seasonality of our revenues
and  operating  results  will  increase  as our transit  advertising  operations
continue to expand more rapidly than our outdoor  advertising  operations.  This
seasonality,  together  with  fluctuations  in  general  and  regional  economic
conditions and the timing and expenses related to acquisitions, the obtaining of
new transit  agreements  and other actions we have taken to implement our growth
strategy,  have contributed to fluctuations in our periodic  operating  results.
These fluctuations likely will continue.  Accordingly, our results of operations
in any period may not be indicative of the results to be expected for any future
period.

Year 2000 Compliance

         The Year 2000 problem is the result of the inability of some  computers
and computer  software programs to accurately  recognize,  for dates after 1999,
dates  which are  often  expressed  as a  two-digit  number.  The  inability  to
accurately recognize date information could adversely affect computer operations
and  calculations or cause computer  systems and  computer-dependent  mechanical
systems not to operate at all.

         We are in  various  stages of  assessing  our  internal  technical  and
non-technical  systems to ascertain whether they are Year 2000 compliant.  After
conducting  certain tests, we have identified one information  processing system
that is not Year 2000 compliant and have  determined  that the cost of replacing
or  updating  the  system  should  not  exceed  $25,000.  We  believe  that  our
information  processing systems used in financial  reporting and record-keeping,
and the majority of our incidental software systems,  are Year 2000 compliant or
can be made  compliant on a timely basis  without  material  cost. We are in the
process of phasing out all of our personal  computer  workstations  that are not
Year  2000  compliant.  We  do  not  believe  that  a  material  number  of  our
workstations will need to be replaced.  With the exception of two color printers
which have not yet been tested,  all of our information  processing systems used
in  designing  and  producing  artwork  have  been  determined  to be Year  2000
compliant.  Our telephone and voice-mail systems are scheduled to be upgraded to
a Year 2000 compliant version in April 1999, at minimal cost to the Company.  We
have only generally assessed our other non-technical systems,  including copiers
and  facsimile  machines,  in order to identify  systems  that are not Year 2000
compliant.

         We have  engaged the  services of a  full-time  information  processing
manager to, among other duties,  assist in identifying any Year 2000 issues that
may arise in our technical and non-technical systems and implement any necessary
modifications.  We intend to complete our Year 2000  assessment  of our internal
technical  and  non-technical  systems  by May  31,  1999  and to be  Year  2000
compliant by November 30, 1999.



<PAGE>
         We have only generally  assessed our  relationships  with third parties
whose  inability to achieve  timely Year 2000  compliance  could have a material
adverse effect on our financial condition or results of operations.  These third
parties are primarily transit districts,  advertising agencies,  vendors, banks,
utilities  and  freight  companies  whose  failure to achieve  timely  Year 2000
compliance  could  delay  customer  orders for our  services,  delay  receipt of
payments by customers  for services  rendered and disrupt  other  aspects of our
operations.  We expect to continue  to evaluate  Year 2000 issues with regard to
our material  relationships  with third parties  through  1999.  Certain of such
third  parties are subject to  stringent  regulations  which  mandate  that they
achieve timely Year 2000 compliance.  We do not believe that the commodities and
services  upon  which we rely  are of a kind or  nature  which  is  particularly
sensitive to Year 2000  issues.  In  addition,  we believe that our  diversified
customer  and  supplier  base  should  prevent  one or a few of our  vendors' or
customers'  failure to be Year 2000  compliant  from  having a material  adverse
effect on our financial condition or results of operations.

         We have yet to  determine  the  total  estimated  cost of our Year 2000
compliance program. Expenditures through February 28, 1998 are immaterial. We do
not expect that Year 2000 compliance will have a material  adverse effect on us.
We believe that a reasonably  likely worst case  scenario as to the effect on us
of the Year 2000 compliance issue is that several of our large customers fail to
become Year 2000 compliant,  thus delaying their advertising orders and reducing
our revenues.

         We have not developed a contingency  plan in the event we or any of the
third parties with which we have a material  relationship fail to achieve timely
Year 2000  compliance.  We may develop a Year 2000 contingency plan depending on
the results of our internal and external assessment of Year 2000 issues. We will
continue  to update  our  assessment  of our Year 2000  readiness  as we receive
updated information from our Year 2000 compliance program.
<PAGE>
Item 6. Exhibits and Reports on Form 8-K

(a) Exhibits
     (27) Financial Data Schedule

(b) The Company filed no reports on Form 8-K during the quarter ended February
     28, 1999.



Signature

In accordance with the  requirements of the Exchange Act, the registrant  caused
this  report to be  signed on its  behalf  by the  undersigned,  thereunto  duly
authorized.


                                              Obie Media Corporation


Date April 14, 1999                          By: /s/ James W. Callahan
                                                 James W. Callahan
                                                 Chief Financial Officer

Date April 14, 1999                          By: /s/ Michael E. Hubbard
                                                 Michael E. Hubbard
                                                 Corporate Controller


                                             Signing on behalf of the Registrant
                                             and as principal financial and
                                             accounting officers.

<TABLE> <S> <C>

<ARTICLE>                                   5
<LEGEND>                   
                           This schedule contains summary financial  information
                           extracted from the financial statements of Obie Media
                           Corporation  which  are  included  in  its  quarterly
                           report Form 10-QSB,  for the quarter  ended  February
                           28,  1999  and  is   qualified  in  its  entirety  by
                           reference to such financial statements.
</LEGEND>
<MULTIPLIER>                                1
       
<S>                                 <C>
<PERIOD-TYPE>                       3-MOS
<FISCAL-YEAR-END>                   NOV-30-1999
<PERIOD-END>                        FEB-28-1999
<CASH>                                  11,180
<SECURITIES>                                 0
<RECEIVABLES>                        5,633,704
<ALLOWANCES>                           353,298
<INVENTORY>                                  0
<CURRENT-ASSETS>                     7,244,942
<PP&E>                              15,102,021
<DEPRECIATION>                       4,444,277
<TOTAL-ASSETS>                      25,937,145
<CURRENT-LIABILITIES>                6,757,098
<BONDS>                             14,573,102
                        0
                                  0
<COMMON>                             6,941,599
<OTHER-SE>                            (868,158)
<TOTAL-LIABILITY-AND-EQUITY>        25,937,145
<SALES>                                      0
<TOTAL-REVENUES>                     6,760,228
<CGS>                                        0
<TOTAL-COSTS>                        5,020,229
<OTHER-EXPENSES>                       355,723
<LOSS-PROVISION>                             0
<INTEREST-EXPENSE>                     277,473
<INCOME-PRETAX>                        726,463
<INCOME-TAX>                           290,583
<INCOME-CONTINUING>                    435,880
<DISCONTINUED>                               0
<EXTRAORDINARY>                              0
<CHANGES>                                    0
<NET-INCOME>                           435,880
<EPS-PRIMARY>                             0.10
<EPS-DILUTED>                             0.10
        

</TABLE>


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