OBIE MEDIA CORP
8-K, 2000-10-11
ADVERTISING
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                       SECURITIES AND EXCHANGE COMMISSION

                              Washington, DC 20549


                                    FORM 8-K

                                 CURRENT REPORT

                       PURSUANT TO SECTION 13 OR 15(d) OF
                     THE SECURITIES AND EXCHANGE ACT OF 1934

                                October 11, 2000
                                 Date of Report
                        (Date of earliest event reported)

                             OBIE MEDIA CORPORATION
             -----------------------------------------------------
             (Exact name of registrant as specified in its charter)

         Oregon                   000-21623                    93-0966515
------------------------     ---------------------     -------------------------
(State of Incorporation)     (Commission File No.)     (IRS Employer Ident. No.)

                   4211 West 11th Avenue, Eugene, Oregon 97402
                   -------------------------------------------
                    (Address of principal executive offices)

                                 (541) 686-8400
                         -------------------------------
                         (Registrant's telephone number)

<PAGE>


ITEM 1 - CHANGES IN CONTROL OF REGISTRANT
         Not Applicable.

ITEM 2 - ACQUISITION OR DISPOSITION OF ASSETS
         Not Applicable.

ITEM 3 - BANKRUPTCY OR RECEIVERSHIP
         Not Applicable.

ITEM 4 - CHANGES IN REGISTRANT'S CERTIFYING ACCOUNTANT
         Not Applicable.

ITEM 5 - OTHER EVENTS

                  See "EARNINGS RELEASE"

Item 6 - RESIGNATIONS OF REGISTRANT'S DIRECTORS
         Not Applicable.

Item 7 - FINANCIAL STATEMENTS AND EXHIBITS

                  See "Consolidated Financial Information"

Item 8 - CHANGES IN FISCAL YEAR
         Not Applicable.


<PAGE>
                               [Obie Media Logo]

                 Obie Media Corporation (Corporate Headquarters)

                4211 West 11th Avenue, Eugene, Oregon 97402-5435
                       P (541) 686-8400, F (541) 345-4339

                           Obie Media Limited (Canada)
            3280  Production  Way,  Burnaby,  British  Columbia V5A 4R4
                       P (604)444-4900, F (604) 528-6251


October 11, 2000

EARNINGS RELEASE

CONTACT:   Tobin Robbins, Senior Vice President/Administration
           (541) 686-8400

         OBIE MEDIA REPORTS A 34.6% INCREASE (EXCLUDING ONE TIME GAINS)
                 IN EBITDA ON A 33.1% INCREASE IN GROSS REVENUE

         EUGENE, Ore. -- Obie Media Corp. (Nasdaq:  OBIE), a leading provider of
out-of-home  advertising  products and services in North America,  reported that
gross  revenue  for the  quarter  ended  August  31,  2000  increased  33.1%  to
$14,314,509  compared to $10,757,118 for the same period last year. Revenue from
transit advertising increased 36.8% to $12,568,186 compared to $9,187,179 in the
third quarter of fiscal 1999. The company reported net income for the quarter of
$634,174 ($.11 per share)  compared to a net income of $544,132 ($.11 per share)
for the third quarter of 1999, an increase of 16.5 percent. The results for 1999
included a pre-tax gain of $191,528  ($116,862 after the effect of income taxes)
associated  with a negotiated  settlement  for damages  resulting from the early
termination of the company's previous contract with the Tri County  Metropolitan
Transit  District  (Tri-Met)  in  Portland,   Oregon.  EBITDA  (earnings  before
interest,  taxes,  depreciation  and  amortization,   a  common  measurement  in
out-of-home media companies)  increased 17.9 percent to $1,816,384 for the third
quarter  of 2000 from  $1,540,590  for the same  period in 1999.  Excluding  the
effect of the Tri-Met settlement, EBITDA increased $467,322 or 34.6 percent.

         Gross  revenue for the nine months of fiscal  2000  increased  28.6% to
$36,190,420  compared to $28,144,727 for the same period last year. Revenue from
transit  advertising  increased 31.5% to $31,236,535  compared to $23,761,395 in
the first nine months of fiscal  1999.  The company  reported net income for the
nine  months  ended  August 31, 2000 of  $945,157  ($.16 per share)  compared to
$1,414,864  ($.29 per share) for the same period of fiscal 1999. The results for
1999  included  a  pre-tax  gain  associated  with  the  Tri-Met  settlement  of
$1,077,469  ($657,256  after the  effect of the  income  taxes).  Excluding  the
effects of the Tri-Met  settlement,  net income for the nine months ended August
31, 1999 would have been $757,608 ($.15 per share).
                                     (more)

<PAGE>
         EBITDA for the first nine months of fiscal 2000 was $3,689,066 compared
to $4,252,795  for the same period in fiscal 1999.  Excluding the effects of the
Tri-Met settlement, EBITDA would have been $3,175,326 in fiscal 1999.

         Early in the year Obie Media began to ramp up its local sales effort in
many of its markets, and now employs over 120 sales people throughout the United
States and Canada,  a  fifty-percent  increase  from just twelve  months ago. In
addition, Obie Media's three national sales offices have achieved a 25% increase
in sales in the first nine  months of 2000 over the  equivalent  period in 1999.
These  extra  sales  efforts  played a  significant  part in the renewal of five
transit  contracts  during  the first  nine  months of  fiscal  2000,  including
Vancouver,  B.C., Stockton and Sacramento,  California,  Austin,  Texas, and the
contract covering Hartford, Stamford and New Haven, Connecticut.  Brian B. Obie,
Chairman and Chief  Executive  Officer of Obie Media,  expressed his  excitement
about the course the company is taking.  "We set out a year ago to significantly
strengthen  our local  and  national  sales  efforts,  and  we're  happy to have
achieved  the  results we hoped  for.  These  operations  are  obviously  paying
dividends,  creating positive results for both our customers and investors. I am
very optimistic about the future, both in terms of earnings and growth."

About Obie Media

         Obie  Media   Corporation   is  a  leading   full-service   out-of-home
advertising  company  based in  Eugene,  Oregon.  The  company  sells,  designs,
produces and installs  out-of-home  advertising  displays which include  transit
posters, billboards, wallscapes, transit shelters and bus benches throughout the
United States and Canada.

         Obie Media's common stock is traded on the Nasdaq National Market under
the symbol "OBIE." For more  information,  please contact Tobin Robbins,  Senior
Vice  President/Administration,   at  4211  West  11th  Avenue,  Eugene,  Oregon
97402-5435.  Telephone:  (800) 233-6243 or (541) 686-8400.  Fax: (541) 683-3212.
Web:   www.obie.com.   ------------   This  news  release  may  contain  certain
forward-looking statements that involve a number of risks and uncertainties. The
company's  actual  results  could  differ  materially  from the  forward-looking
statements.  Factors that could cause or contribute to such differences  include
failure to  successfully  conclude  negotiations  on pending  transactions or to
successfully  assimilate expanded operations,  inability to generate advertising
revenues to meet  contractual  guarantees,  and  cancellation or interruption of
contracts with  governmental  agencies,  as well as those factors described from
time to time in the  company's  SEC  reports,  including,  but not  limited  to,
Exhibit 99.1  incorporated  by reference in the company's Form 10-KSB for fiscal
1999.


                                     (more)

<PAGE>
<TABLE>
<CAPTION>
           OBIE MEDIA CORPORATION - Consolidated Financial Information

                                       Three Months Ended August 31,  Nine Months Ended August 31,
                                           2000           1999            2000           1999
                                       -------------  -------------   --------------  ------------
<S>                                    <C>            <C>             <C>             <C>
REVENUES:
  Transit advertising                   $12,568,186     $9,187,179      $31,236,535   $23,761,395
  Outdoor advertising                     1,746,323      1,569,939        4,953,885     4,383,332
                                       -------------  -------------   --------------  ------------
  Gross revenue                          14,314,509     10,757,118       36,190,420    28,144,727
  Less - Agency commissions             (1,288,677)    (1,117,276)      (3,290,034)   (2,775,011)
                                       -------------  -------------   --------------  ------------
      Net revenues                       13,025,832      9,639,842       32,900,386    25,369,716

OPERATING EXPENSES:
  Direct advertising expenses             9,402,547      6,970,318       24,143,847    18,266,418
  General and administrative              1,789,404      1,161,717        4,988,876     3,473,445
  Contract settlement                             0      (191,528)                0   (1,077,469)
  Start-up costs                             17,497        158,745           78,597       454,527
  Depreciation and amortization             491,546        363,686        1,346,786     1,086,582
                                       -------------  -------------   --------------  ------------
      Operating income                    1,324,838      1,176,904        2,342,280     3,166,213
OTHER (INCOME) EXPENSE:
  Interest expense                          285,238        284,880          792,841       846,765
                                       -------------  -------------   --------------  ------------
     Income before income taxes           1,039,600        892,024        1,549,439     2,319,448

PROVISION FOR INCOME  TAXES                 405,426        347,892          604,282       904,584
                                       -------------  -------------   --------------  ------------
NET INCOME                                 $634,174       $544,132         $945,157    $1,414,864
                                       =============  =============   ==============  ============

Earnings per share:
    Basic                                     $0.11          $0.11            $0.16         $0.29
    Diluted                                   $0.11          $0.11            $0.16         $0.29

Other Data:
Net income (1)                              634,174        427,300          945,157       757,608
Operating income (1)                      1,324,838        985,376        2,342,280     2,088,744
EBITDA (1 & 2)                            1,816,384      1,349,062        3,689,066     3,175,326
After cash tax flow (1 & 2)               1,410,958      1,001,170        3,084,784     2,270,742
Earnings per share (1)                        $0.11          $0.08            $0.16         $0.15
Weighted average shares outstanding       5,920,549      5,043,506        5,930,421     4,924,550
</TABLE>

(1)  Amounts for the three and nine moneriods ended Au 31, 1999, exclude
     the effect of gains totaling $191,528 ($116,832 after taxes) and $1,077,469
     ($657,256  after  taxes),   respectively,   associated  with  a  negotiated
     settlement  for  damages  resulting  from  the  early  termination  of  the
     company's  previous  contract  with  the  Tri-County  Metropolitan  Transit
     District (Tri-Met) in Portland, Oregon.

(2)  "EBITDA" (earnings before interest,  taxes,  depreciation and amortization)
     and "After-tax  cash flow" are commonly used measures by out-of-home  media
     companies.  They should not be  considered  in isolation or as a substitute
     for cash  flow  from  operating  activities  or cash  flow  statement  data
     prepared in accordance with generally accepted accounting principles.
<PAGE>



                             OBIE MEDIA CORPORATION
                                    FORM 8-K
                                   Signatures

In accordance with the  requirements of the Securities and Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                            OBIE MEDIA CORPORATION


                                            Date: October 11, 2000

                                            /s/Tobin Robbins
                                            ------------------------------------
                                            Tobin Robbins,
                                            Senior Vice President/Administration




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