FRONT PORCH DIGITAL INC
8-K, EX-99.1, 2000-12-05
BUSINESS SERVICES, NEC
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               FRONT PORCH DIGITAL NAMES EQUITY PIER CEO SWEENEY &
                          STORAGETEK CFO KOCOL TO BOARD

CHERRY HILL, NJ,  December 5, 2000 - Front Porch Digital Inc.  (OTCBB:  FPDI) of
Cherry Hill, NJ named four new members to its Board of Directors,  expanding the
Company's expertise in business development and information  storage.  FPDI also
announced the formation of a Technical  Advisory Board.  The new directors,  who
join  Chairman  and CEO Jean  Reiczyk and current  director Don Maggi on the now
six-person Board, are:

o    TOM SWEENEY,  40, CEO AND FOUNDER OF EQUITY PIER LLC OF BOULDER, CO. Equity
     Pier specializes in providing capital and management to emerging  companies
     in  information  technology  and  telecommunications.  Equity Pier assisted
     FPDI's recent  acquisition of the Media Services  operations of StorageTek,
     launching FPDI as a leading player in the emerging  information  conversion
     market. Prior to founding Equity Pier, Mr. Sweeney was part of the original
     executive  team at Level 3  Communications,  where he was the  Senior VP of
     Global Marketing, and later became the Senior VP of Strategic Alliances and
     Global Sales. Prior to joining Level 3, Mr. Sweeney was Senior VP of Global
     Marketing for WorldCom Business Planning.  Preceding WorldCom,  Mr. Sweeney
     was the Senior VP of Business Development for MFS Communications,  where he
     also held the position of Senior VP of Sales and Operations.

o    ROBERT  KOCOL,  43,  CHIEF  FINANCIAL  OFFICER  OF   STORAGETEK(TM)(STORAGE
     TECHNOLOGY  CORP.,  NYSE:  STK). Mr. Kocol has been with  StorageTek  since
     1980. In 1991, he became Director of Financial Operations, then Director of
     Worldwide  Field  Operations  Finance and  Administration.  In 1996, he was
     named Vice President of Financial  Planning and Operations,  and in 1998 he
     was named Corporate Vice President and CFO.

o    SAEED KARIM, 47, RECENTLY NAMED FPDI PRESIDENT AND CHIEF OPERATING OFFICER.
     Mr. Karim is the former Vice  President  of Marketing of North  America for
     StorageTek.  At  StorageTek,  Mr. Karim was involved in marketing,  program
     management,  business  development,  financial  planning,  worldwide  field
     operations,  and  strategic  planning.  He  managed  StorageTek's  Emerging
     Markets and Indirect Channels business, opening new markets and territories
     in Europe,  Africa,  the Middle East and Latin  America,  and he  developed
     StorageTek's media sales business.

o    TIM PETRY, 41, RECENTLY NAMED FPDI CHIEF FINANCIAL  OFFICER.  Mr. Petry has
     more than 20 years  experience  in  investment  banking and  financial  and
     operational  consulting.  Since  1989,  Mr.  Petry has been a partner and a
     principal  shareholder  of the Armand  Group of  Chicago,  a middle  market
     investment and merchant bank. Mr. Petry has led corporate  finance,  merger
     and acquisition and  divestiture  projects in a variety of industries,  and
     has managed Armand's portfolio company  interests.  Mr. Petry has completed
     active assignments for clients as CFO; in strategy,  corporate development,
     operations  management  and design;  and in the  supervision of workout and
     turnaround situations.

In a related  development,  Chief  Technology  Officer Dr. Jay Yogeshwar,  38, a
former  member of the Board,  was named  Chairman  of a new  Technical  Advisory
Board,  which will  include  industry  leaders  in  information  conversion  and
storage.  As a research scientist with Toshiba,  Dr. Yogeshwar played a key role
developing  DVD-related  technologies  and helped  create the world's  first DVD
pre-mastering  facility at the Time Warner CVC  studios.  As head of a high tech
consulting   firm,  he  provided   software  and  systems   designs  to  leading
corporations, such as Microsoft and Turner Broadcasting.

Front  Porch  Digital  Inc.  (www.fpdigital.com)  is  positioning  itself  as an
industry  leader in the emerging  market for the  conversion  and  formatting of
text,  images,  audio,  graphics and video, from any format to any other format,
for access,  management and  distribution  via any digital  platform,  including
broadband Internet, DVD, and Advanced Digital Television.  The Company also is a
leading  provider of offline media  conversion  and data  migration  services to
Fortune  Global 500 companies  that need to convert tape and optical assets from
old to new  formats to  leverage  technological  advances.  To join Front  Porch
Digital's e-mail list, send your request to [email protected].

CONTACTS:  Gary  Fishman  ([email protected]),  Hudson  Stone  Group,
212-889-1727, x110.


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