SEIDMAN LAWRENCE B
SC 13D/A, 1999-05-26
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                       SECURlTIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 SCHEDULE 13D

                  Under the Securities and Exchange Act of 1934
                               (Amendment No.3)*

                              South Jersey Financial Corporation, Inc.
- -------------------------------------------------------------------------------

                                  Common Stock
- -------------------------------------------------------------------------------
                                   838493104

 -----------------------------------------------------------------------------
                                 (CUSIP Number)
Lawrence B. Seidman, 100 Misty Lane, Parsippany, NJ 07054,
                            (973) 560-1400, Ext.108

- -------------------------------------------------------------------------------
                 (Name, Address and Telephone Number of Person
              Authorized to Receive Notices and Communications)
                                May 24, 1999
- ----------------------------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d-l(b)(3) or (4), check the following box./ /

Check the following box if a fee is being paid with the statement. (A fee is not
required  only if the  reporting  person:  (I) has a previous  statement on file
reporting  beneficial  ownership  of more  than  five  percent  of the  class of
securities  described  in Item l;  and (2) has  filed  no  amendment  subsequent
thereto reporting  beneficial ownership of five percent or less of such class.)
(See Rule 13d-7.)

Note: Six copies of this statement,  including all exhibits,  should be filed
with the  Commission.  See Rule 13d-l(a) for other parties to whom
copies are to be sent.

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).


<PAGE>



                                  SCHEDULE 13D
CUSIP NO. 838493104
 NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

1 Seidman and Associates, L.L.C.    22-3343079
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a) /X/
                                                               (b) / /
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 SOURCE OF FUNDS
WC OO
- --------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) or 2(e)                                     / /
- --------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
    New Jersey
- --------------------------------------------------------------------------------
                           7  SOLE VOTING POWER
                               31,000
NUMBER OF    -------------------------------------------------------------------
SHARES

BENEFICIALLY               8  SHARED VOTING POWER
                  --------------------------------------------------------------
OWNED BY
                           9 SOLE DISPOSITIVE POWER
                                    31,000
PERSON   -----------------------------------------------------------------------

WITH                       10 SHARED DISPOSITIVE POWER

                  --------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
PERSON                     31,000
- --------------------------------------------------------------------------------

12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
CERTAIN SHARES*                                                      / /
- --------------------------------------------------------------------------------

13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)  .817
- --------------------------------------------------------------------------------

14 TYPE OF REPORTING PERSON* OO
- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
      (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION
<PAGE>


                                  SCHEDULE 13D
CUSIP NO. 838493104
 NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

1 Lawrence B. Seidman    SS#075 38 0679
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a) /X/
                                                               (b) / /
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 SOURCE OF FUNDS
PF
- --------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) or 2(e)                                     / /
- --------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
  U.S.A.
- --------------------------------------------------------------------------------
                           7  SOLE VOTING POWER
                               291,100
NUMBER OF    -------------------------------------------------------------------
SHARES

BENEFICIALLY               8  SHARED VOTING POWER
                  --------------------------------------------------------------
OWNED BY
                           9 SOLE DISPOSITIVE POWER
                               291,100
PERSON   -----------------------------------------------------------------------

WITH                       10 SHARED DISPOSITIVE POWER

                  --------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
PERSON                     291,100
- --------------------------------------------------------------------------------

12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
CERTAIN SHARES*                                                      / /
- --------------------------------------------------------------------------------

13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11) 7.673
- --------------------------------------------------------------------------------

14 TYPE OF REPORTING PERSON* IN
- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
      (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION
<PAGE>





                                  SCHEDULE 13D
CUSIP NO. 838493104
 NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

1 Seidman Investment Partnership, L.P.    22-3360395
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a) /X/
                                                               (b) / /
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 SOURCE OF FUNDS
WC
- --------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) or 2(e)                                     / /
- --------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
    New Jersey
- --------------------------------------------------------------------------------
                           7  SOLE VOTING POWER
NUMBER OF                           43,800
                  --------------------------------------------------------------
SHARES

BENEFICIALLY               8  SHARED VOTING POWER
                  --------------------------------------------------------------
OWNED BY
                           9 SOLE DISPOSITIVE POWER
                                    43,800
PERSON   -----------------------------------------------------------------------

WITH                       10 SHARED DISPOSITIVE POWER
                  --------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
PERSON                     43,800
- --------------------------------------------------------------------------------

12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
CERTAIN SHARES*                                                      / /
- --------------------------------------------------------------------------------

13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11) 1.154
- --------------------------------------------------------------------------------

14 TYPE OF REPORTING PERSON* PN
- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
(INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION SCHEDULE 13D
<PAGE>



                                  SCHEDULE 13D
CUSIP NO. 838493104
 NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

1 Seidman Investment Partnership II, L.P.    22-3603662
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a) /X/
                                                               (b) / /
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 SOURCE OF FUNDS
WC
- --------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) or 2(e)                                     / /
- --------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
    New Jersey
- --------------------------------------------------------------------------------
                           7  SOLE VOTING POWER
NUMBER OF                          54,000
                  --------------------------------------------------------------
SHARES

BENEFICIALLY               8  SHARED VOTING POWER
                  --------------------------------------------------------------
OWNED BY
                           9 SOLE DISPOSITIVE POWER
                                    54,000
PERSON   -----------------------------------------------------------------------

WITH                       10 SHARED DISPOSITIVE POWER
                  --------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
PERSON                     54,000
- --------------------------------------------------------------------------------

12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
CERTAIN SHARES*                                                      / /
- --------------------------------------------------------------------------------

13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11) 1.423
- --------------------------------------------------------------------------------

14 TYPE OF REPORTING PERSON* PN
- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
(INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATIONSCHEDULE 13D
<PAGE>




                                  SCHEDULE 13D
CUSIP NO. 838493104
 NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

1 Federal Holdings, L.L.C.     13-3838083
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a) /X/
                                                               (b) / /
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 SOURCE OF FUNDS
 OO
- --------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) or 2(e)                                     / /
- --------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
    New Jersey
- --------------------------------------------------------------------------------
                           7  SOLE VOTING POWER
                                   46,900
NUMBER OF     -----------------------------------------------------------------
SHARES

BENEFICIALLY               8  SHARED VOTING POWER
                  --------------------------------------------------------------
OWNED BY
                           9 SOLE DISPOSITIVE POWER
                                   46,900
PERSON   -----------------------------------------------------------------------

WITH                       10 SHARED DISPOSITIVE POWER
                  --------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
PERSON                     46,900
- --------------------------------------------------------------------------------

12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
CERTAIN SHARES*                                                      / /
- --------------------------------------------------------------------------------

13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11) 1.236
- --------------------------------------------------------------------------------

14 TYPE OF REPORTING PERSON* OO
- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
(INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATIONSCHEDULE 13D
<PAGE>


                                  SCHEDULE 13D
CUSIP NO. 838493104
 NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

1 Kerrimatt, L.P.     22-3583179
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a) /X/
                                                               (b) / /
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 SOURCE OF FUNDS
WC
- --------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) or 2(e)                                     / /
- --------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
    New Jersey
- --------------------------------------------------------------------------------
                           7  SOLE VOTING POWER
NUMBER OF                           37,500
                  --------------------------------------------------------------
SHARES

BENEFICIALLY               8  SHARED VOTING POWER
                  --------------------------------------------------------------
OWNED BY
                           9 SOLE DISPOSITIVE POWER
                                    37,500
PERSON   -----------------------------------------------------------------------

WITH                       10 SHARED DISPOSITIVE POWER
                  --------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
PERSON                     37,500
- --------------------------------------------------------------------------------

12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
CERTAIN SHARES*                                                      / /
- --------------------------------------------------------------------------------

13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    .988
- --------------------------------------------------------------------------------

14 TYPE OF REPORTING PERSON* PN
- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
(INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATIONSCHEDULE 13D
<PAGE>

                                  SCHEDULE 13D
CUSIP NO. 838493104.
 NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

1 Benchmark Partners, L.P.      11-2955345
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a) /X/
                                                               (b) / /
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 SOURCE OF FUNDS
WC
- --------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) or 2(e)                                     / /
- --------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
   Delaware
- --------------------------------------------------------------------------------
                           7  SOLE VOTING POWER
NUMBER OF                          15,000
                  --------------------------------------------------------------
SHARES

BENEFICIALLY               8  SHARED VOTING POWER
                  --------------------------------------------------------------
OWNED BY
                           9 SOLE DISPOSITIVE POWER
                                    15,000
PERSON   -----------------------------------------------------------------------

WITH                       10 SHARED DISPOSITIVE POWER
                  --------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
PERSON                    15,000
- --------------------------------------------------------------------------------

12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
CERTAIN SHARES*                                                      / /
- --------------------------------------------------------------------------------

13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11) .395
- --------------------------------------------------------------------------------

14 TYPE OF REPORTING PERSON* PN
- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
(INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION SCHEDULE 1

<PAGE>
 SCHEDULE 13D
CUSIP NO. 838493104
 NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

1 Richard Whitman, Individually      ###-##-####
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a) /X/
                                                               (b) / /
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 SOURCE OF FUNDS
AF
- --------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) or 2(e)                                     / /
- --------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
   U.S.A.
- --------------------------------------------------------------------------------
                           7  SOLE VOTING POWER
NUMBER OF
                  --------------------------------------------------------------
SHARES

BENEFICIALLY               8  SHARED VOTING POWER  15,000
                  --------------------------------------------------------------
OWNED BY
                           9 SOLE DISPOSITIVE POWER

PERSON   -----------------------------------------------------------------------

WITH                       10 SHARED DISPOSITIVE POWER
                                                   15,000
                  --------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
PERSON                                             15,000
- --------------------------------------------------------------------------------

12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
CERTAIN SHARES*                                                      / /
- --------------------------------------------------------------------------------

13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11) .395
- --------------------------------------------------------------------------------

14 TYPE OF REPORTING PERSON* IN
- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
(INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATIONSCHEDULE 13D
<PAGE>

SCHEDULE 13D
CUSIP NO. 838493104
 NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

1 Lorraine DiPaolo, Individually       094 28 8963
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a) /X/
                                                               (b) / /
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 SOURCE OF FUNDS
AF
- --------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) or 2(e)                                     / /
- --------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
  U.S.A.
- --------------------------------------------------------------------------------
                           7  SOLE VOTING POWER
NUMBER OF
                  --------------------------------------------------------------
SHARES

BENEFICIALLY               8  SHARED VOTING POWER        15,000
                  --------------------------------------------------------------
OWNED BY
                           9 SOLE DISPOSITIVE POWER

PERSON   -----------------------------------------------------------------------

WITH                       10 SHARED DISPOSITIVE POWER    15,000
                  --------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
PERSON                                                    15,000
- --------------------------------------------------------------------------------

12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
CERTAIN SHARES*                                                      / /
- --------------------------------------------------------------------------------

13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11) .395
- --------------------------------------------------------------------------------

14 TYPE OF REPORTING PERSON* IN
- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
(INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATIONSCHEDULE 13D
<PAGE>

The  statement on Schedule 13D which was filed April 29, 1999 and  Amendment #1,
which was  filed on May 18,  1999 and  Amendment  #2 which was filed on May 19,
1999 on behalf of Seidman and Associates, L.L.C. ("SAL"), Seidman and Associates
II,  L.L.C.  ("SALII"),  Seidman  Investment  Partnership,  LP ("SIP"),  Seidman
Investment  Partnership II, LP ("SIPII")  Federal  Holdings L.L.C.  ("Federal"),
Kerrimatt,  LP  ("Kerrimatt"),  Benchmark  Partners,  LP  ("Partners"),  Richard
Whitman  ("Whitman"),  Lorraine  DiPaolo  ("DiPaolo")  and  Lawrence B.  Seidman
("Seidman")  (collectively,   the  "Reporting  Persons")  with  respect  to  the
Reporting  Persons'  beneficial   ownership  of  shares  of  Common  Stock  (the
"Shares"),  of  South  Jersey  Financial  Corp.,  a  Delaware  Corporation  (the
"Issuer"),  is hereby amended as set forth below: Such Statement on Schedule 13D
is hereinafter  referred to as the "Schedule  13D".  Terms used herein which are
defined in the  Schedule 13D shall have their  respective  meanings set forth in
the Schedule 13D.

2.       Identity and Background

(a)      Benchmark Partners, LP, is a limited partnership organized under the
         laws of the State of Delaware.
(b)      750 Lexington Avenue, New York, NY 10022
(c)      Richard Whitman and Lorraine  DiPaolo are the sole General Partners of
         Benchmark Partners, LP.
(d)      During the last five years Richard  Whitman and Lorraine DiPaolo  have
         not been  convicted  in a criminal proceeding (excluding traffic
         violations or similar misdemeanors).
(e)      During  the last five  years  Richard Whitman and Lorraine DiPaolo were
         not a party to a civil proceeding  of a  judicial  or  administrative
         body  of  competent jurisdiction  and as a  result  of such  proceeding
         was or is not subject to a  judgment,  decree or final  order
         enjoining  future violations of, or prohibiting or mandating
         activities subject to, federal or state  securities  laws or finding
         any  violation  with respect to such laws.
(f)      U.S.A.


 4. Purpose of the Transaction

On May 20, 1999, Lawrence Seidman received a letter from the Issuer, the text of
which is attached hereto as Exhibit A and incorporated in its entirety. However,
the Issuer did not agree to provide Mr.  Seidman with the  Issuer's  shareholder
list and did not  respond to Mr.  Seidman's  request for  representation  on the
Issuer's  Board of  Directors.  In response to said letter  Seidman sent a reply
letter dated May 21, 1999. A copy of this letter is attached as Exhibit B hereto
and incorporated in its entirety.

5.  Interest in Securities of the Issuer

(a)(b)(c) As of the close of business on May 24,  1999,  the  Reporting  Persons
owned  beneficially  an  aggregate  of  291,100  shares of Common  Stock,  which
constituted  approximately  7.673%  of the  3,793,430  shares  of  Common  Stock
outstanding  based upon the  company's  Form 10-KSB for fiscal year end December
31, 1998.

The schedule below  describes  transactions  in the Common Stock effected by the
Reporting  Persons from May 14, 1999 until May 24,1999. Except as set forth
in this Item 5, none of the Reporting  Persons owns  beneficially or has a right
to acquire beneficial  ownership of any Common Stock, and except as set forth in
this Item 5, none of the Reporting  Persons has effected  transactions that have
not been  previously  reported  in the Common  Stock  during the past sixty (60)
days.




                No of                                   Total
Trade Date      Shares            Price             Cost/(Proceeds)   Entity
- --------------- ----------------- ----------------- ----------------- ----------
5/18/99        5,000              12.29              61,452.00         PARTNERS
5/21/99        5,000              12.62              63,125.00         FEDERAL
5/21/99        5,000              12.62              63,125.00         SIPII
5/21/99        5,000              12.62              63,125.00         SIP
5/21/99       10,000              12.63             126,265.00         PARTNERS
5/24/99        5,000              12.69              63,437.50         SAL
5/24/99        5,000              12.69              63,437.50         SIP
5/24/99        5,000              12.69              63,437.50         KERRIMATT
5/24/99        5,000              12.69              63,437.50         FEDERAL
5/24/99        5,000              12.75              63,750.00         SIPII

- -------------------------------------------------------------------------------

TOTAL         55,000                                694,592.00






<PAGE>






After  reasonable  inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.


                                                  /s/ Lawrence B. Seidman
                                                  ----------------------------
                   May 24, 1999                   Lawrence B. Seidman, Power of
                   Date                           Attorney Pursuant to Joint
                                                  Filing Statement Dated
                                                  April 28, 1999.


                                                  /s/ Richard Whitman
                   May 24, 1999                   ----------------------------
                   Date                            Richard Whitman, Individually


                   May 24, 1999                    Benchmark Partners, LP
                   Date

                                                  /s/ Richard Whitman
                   May 24, 1999                   ----------------------------
                   Date                            Richard Whitman,
                                                   General Partner


                                                  /s/Lorraine DiPaolo
                   May 24, 1999                   ----------------------------
                   Date                            Lorraine DiPaolo,
                                                   Individually



<PAGE>



Exhibit A
                    SOUTH JERSEY SAVINGS AND LOAN ASSOCIATION

                                  May 20, 1999






VIA FAX AND FEDERAL EXPRESS


Lawrence B. Seidman, Esquire
100 Misty Lane
Parsippany, NJ 07470

Dear Mr. Seidman:

         We are in receipt of your  letter  addressed  to the  attention  of Mr.
Sidebotham dated May 14, 1999 in which you, among other things,  request certain
information   regarding  South  Jersey  Financial  Corporation  (the  "Company")
shareholders   through  the  record   date  for  the  next  annual   meeting  of
shareholders.

         In response to your  request and in  accordance  with Rule  14a-7(a)(1)
promulgated under the Exchange Act of 1934, we are hereby:  (i) notifying you of
the  Company's  election to mail your  soliciting  materials for you pursuant to
Rule 14a-7a(i) in lieu of providing you with a shareholder list pursuant to Rule
14a-7(a) and (ii) furnishing you with the following information.  As of February
12, 1999, the date the Company's initial public offering closed, the Company had
1,529  stockholders.  As of May 18,  1999,  the  Company  had  1,192  registered
holders.  Currently,  the Company  cannot  estimate how many  beneficial  owners
holding in "street  name"  through  other record  holders  there are because the
Company has not  conducted a broker  search  since its stock began  trading.  We
intend to obtain that information prior to the annual meeting.  Please advise us
if you need such  information and we will provide it to you when available.  The
Company has been advised that to the extent applicable, the following fees would
be due for sending  proxy  materials to the  registered  holders:  (1) mailing -
$2.50 (per Shareholder (Letter and Proxy Card) (.25 per additional  enclosure));
(2) proxy card prepared - $0.10 per card;  (3) proxy card  tabulated - $0.50 per
card; (4) final tabulation list - $150.00;  (5) tabulation  report - $25.00 (per
report)  and;  (6)   coordination  of  Broker   fulfillment  -  $1,000.00  (plus
out-of-pocket).
<PAGE>


         Out-of-pocket costs,  including but not limited to postage,  stationery
and  facsimiles,  will be billed  separately.  All other  actions  and costs not
mentioned or currently contemplated will be billed as they occur.

         In addition, pursuant to your request, you may make an appointment with
Mr.  Sidebotham to come to the Bank and review the most recent  shareholder list
that we have.  At this time the  company  has a paper copy of the list of record
holders available. In order for us to furnish the updated list of record holders
you  requested,  we will need for you to submit to us an agreement that you will
pay all costs of obtaining  and  furnishing  to you such a list.  In addition to
receipt of an agreement to pay all such costs  associated  with  furnishing  the
requested list, we request a check in the amount of our current  estimate of the
cost. At this time,  based upon  information  we have received from our transfer
agent, we estimate the cost to be approximately $3,936.00.

                                   Sincerely,

                                   /s/Robert J. Colacicco
                                   Robert J. Colacicco
                                   President, Chief Executive Officer
<PAGE>


Exhibit B
                            LAWRENCE B. SEIDMAN, ESQ.
                                 100 Misty Lane
                                 P. O. BOX 5430
                              Parsippany, NJ 07054

                            (973) 560-1400, Ext. 108

                                  May 21, 1999

Mr. Robert J. Colacicco
President, Chief Executive Officer
South Jersey Savings and Loan Association
4651 Route 42
Turnersville, NJ 08012

Dear Mr. Colacicco:

I am in receipt of your May 29, 1999 letter.

In my  letter of May 14,  1999 to  Joseph  Sidebotham,  Corporate  Secretary,  I
requested that I be provided with the shareholder list of South Jersey Financial
Corporation in accordance with Delaware General  Corporate Law. Your letter does
not respond to this request.  I herewith  re-state my request that I be provided
with copies of the shareholder list (including NOBO, CEDE and Philadep lists) as
required by Delaware General Corporate Law.

If I do not receive  the above  material  within five days,  I will be forced to
take legal action to obtain said material. I trust this will not be necessary.

                                                     Very truly yours,


                                                     /s/Lawrence B. Seidman
                                                     LAWRENCE B. SEIDMAN

LS:rr
cc:      Mr. Joseph Sidebotham,
            Corporate Secretary


<PAGE>
                             JOINT FILING AGREEMENT

     In accordance with Rule 13d-1(f) under the Securities Exchange Act of 1934,
as amended,  the undersigned hereby agree to the joint filing with each other of
the attached  statement on Schedule 13D and to all  amendments to such statement
and that such  Statement and all  amendments to such statement is made on behalf
of each of them.

     In  addition  the  undersigned  hereby  appoints  Lawrence  B.  Seidman  as
attorney-in-fact  for the  undersigned  with authority to execute and deliver on
behalf  of the  undersigned  any and all  documents  (including  any  amendments
thereto)  required to be filed by the  undersigned  or  otherwise  executed  and
delivered by the undersigned pursuant to the Securities Exchange Act of 1934, as
amended, all other federal, state and local securities and corporation laws, and
all regulations promulgated thereunder.


     IN WITNESS  WHEREOF,  the  undersigned  hereby  execute  this  agreement on
May 24, 1999.

                                                  /s/Lawrence B. Seidman
                   May 24, 1999                   ----------------------------
                   Date                           Lawrence B. Seidman, Power of
                                                  Attorney Pursuant to Joint
                                                  Filing Statement Dated
                                                  April 28, 1999.


                                                  /s/Richard Whitman
                   May 24, 1999                   ----------------------------
                   Date                            Richard Whitman, Individually


                   May 24, 1999                    Benchmark Partners, LP
                   Date
                                                  /s/ Richard Whitman
                   May 24, 1999                   ----------------------------
                   Date                            Richard Whitman,
                                                   General Partner


                                                  /s/Lorraine DiPaolo
                   May 24, 1999                   ----------------------------
                   Date                            Lorraine DiPaolo,
                                                   Individually








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