SEIDMAN LAWRENCE B
SC 13D/A, 1999-05-18
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                       SECURlTIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 SCHEDULE 13D

                  Under the Securities and Exchange Act of 1934
                               (Amendment No.1)*

                              South Jersey Financial Corporation, Inc.
- -------------------------------------------------------------------------------

                                  Common Stock
- -------------------------------------------------------------------------------
                                   838493104
                                  
 -----------------------------------------------------------------------------
                                 (CUSIP Number)
Lawrence B. Seidman, 100 Misty Lane, Parsippany, NJ 07054, 
                            (973) 560-1400, Ext.108

- -------------------------------------------------------------------------------
                 (Name, Address and Telephone Number of Person
              Authorized to Receive Notices and Communications)
                                May 14, 1999
- ----------------------------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d-l(b)(3) or (4), check the following box./ /

Check the following box if a fee is being paid with the statement. (A fee is not
required  only if the  reporting  person:  (I) has a previous  statement on file
reporting  beneficial  ownership  of more  than  five  percent  of the  class of
securities  described  in Item l;  and (2) has  filed  no  amendment  subsequent
thereto reporting  beneficial ownership of five percent or less of such class.)
(See Rule 13d-7.)

Note: Six copies of this statement,  including all exhibits,  should be filed
with the  Commission.  See Rule 13d-l(a) for other parties to whom
copies are to be sent.

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).


<PAGE>                                                                  



                                  SCHEDULE 13D
CUSIP NO. 838493104
 NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

1 Lawrence B. Seidman    SS#075 38 0679
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a) /X/
                                                               (b) / /
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 SOURCE OF FUNDS
PF 
- --------------------------------------------------------------------------------
5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) or 2(e)                                     / /
- --------------------------------------------------------------------------------
6 CITIZENSHIP OR PLACE OF ORGANIZATION
  U.S.A.
- --------------------------------------------------------------------------------
                           7  SOLE VOTING POWER
                               204,000
NUMBER OF    -------------------------------------------------------------------
SHARES

BENEFICIALLY                8  SHARED VOTING POWER
                  --------------------------------------------------------------
OWNED BY
                           9 SOLE DISPOSITIVE POWER
                               204,000
PERSON   -----------------------------------------------------------------------

WITH                       10 SHARED DISPOSITIVE POWER

                  --------------------------------------------------------------
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
PERSON                     204,000
- --------------------------------------------------------------------------------

12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
CERTAIN SHARES*                                                      / /
- --------------------------------------------------------------------------------

13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)  5.377
- --------------------------------------------------------------------------------

14 TYPE OF REPORTING PERSON* IN
- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
      (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION
<PAGE>


The  statement  on  Schedule  13D which was filed April 29,  1999,  on behalf on
behalf of Seidman and  Associates,  L.L.C.  ("SAL"),  Seidman and Associates II,
L.L.C. ("SALII"), Seidman Investment Partnership, LP ("SIP"), Seidman Investment
Partnership II, LP ("SIPII") Federal Holdings L.L.C. ("Federal"),  Kerrimatt, LP
("Kerrimatt") and Lawrence B. Seidman ("Seidman") (collectively,  the "Reporting
Persons") with respect to the Reporting Persons' beneficial  ownership of shares
of Common  Stock  (the  "Shares"),  South  Jersey  Financial  Corp.,  a Delaware
Corporation (the "Issuer") is hereby amended as set forth below:  Such Statement
on Schedule 13D is  hereinafter  referred to as the "Schedule  13D".  Terms used
herein  which are  defined  in the  Schedule  13D shall  have  their  respective
meanings set forth in the Schedule 13D.

2.       Identity and Background

(a)      Richard Baer
(b)      3 Webster Avenue
           Summit, NJ 07910
(c)      Richard Baer is the Chairman of the Board and President of Casper  
         Partition System, Inc.
(d)      During the last five years Mr.  Baer has not been  convicted  in a 
         criminal proceeding (excluding traffic violations or similar 
         misdemeanors).
(e)      During  the last five  years  Mr.  Baer was not a party to a civil
         proceeding  of a  judicial  or  administrative  body  of  competent
         jurisdiction  and as a  result  of such  proceeding  was or is not
         subject to a  judgment,  decree or final  order  enjoining  future
         violations of, or prohibiting or mandating  activities subject to,
         federal or state  securities  laws or finding any  violation  with
         respect to such laws.
(f)      U.S.A.


4.  Purpose of Transaction

On May 14, 1999, Lawrence Seidman,  individually,  and Seidman & Associates, LLC
sent  a  letter   to  Joseph   Sidebotham,   Corporate   Secretary,   requesting
representation  on South Jersey  Financial  Corp.'s  Board of Directors  for two
nominees,  Lawrence  Seidman  and  Richard  Baer.  The letter of May 14, 1999 is
attached hereto as Exhibit A and is incorporated herein in its entirety.

5. Interest in the Securities of the Issuer

(a)(b)(c)  As of the close of  business on May 11,  1999 the  Reporting  Persons
owned  beneficially  an  aggregate  of  204,000  shares of Common  Stock,  which
constituted  approximately  5.377%  of the  3,793,430  shares  of  Common  Stock
outstanding,  based upon the Company's  Form 10-KSB for fiscal year end December
31, 1998.

The schedule below  describes  transactions  in the Common Stock effected by the
Reporting  Persons from April 29, 1999 to May 11,  1999.  Except as set forth in
this Item 5, none of the Reporting  Persons owns  beneficially or has a right to
acquire  beneficial  ownership of any Common  Stock,  and except as set forth in
this Item 5, none of the Reporting  Persons has effected  transactions that have
not been  previously  reported  in the Common  Stock  during the past sixty (60)
days.

                 No of                            Total
  Trade Date     Shares            Price      Cost/(Proceeds)      Entity
- ------------- ----------------- ------------ -----------------  ---------------
51099            1,000             12.00         12,000.00        Seidman
- -




<PAGE>






After  reasonable  inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.




                                                  ----------------------------
                 5/14/99                          /s/ Lawrence B. Seidman
                  Date                            Lawrence B. Seidman, Power of
                                                  Attorney Pursuant to Joint
                                                  Filing Statement Dated
                                                  April 28, 1999.






<PAGE>


Exhibit A



                            LAWRENCE B. SEIDMAN, ESQ.
                                 100 Misty Lane
                                 P. O. Box 5430
                              Parsippany, NJ 07054
                                  May 14, 1999

Via Fax and Federal Express
South Jersey Financial Corp.
4651 Route 42
Turnerville, New Jersey 08012

Att: Mr. Joseph Sidebotham, Corporate Secretary

Dear Mr. Sidebotham:

Seidman & Associates, LLC ("SAL") and I, (hereinafter referred to as "Nominating
Shareholders")  hereby give notice that they are nominating  myself  ("Seidman")
and Richard Baer ("Baer") for election to the South Jersey Financial Corporation
(`SJFC") Board of Directors at the next Annual Meeting of Shareholders presently
scheduled for August 18, 1999.

Seidman  individually is the record holder of 1,000 shares of SJFC stock and his
address,  on your corporate books, is 19 Veteri Place,  Wayne, New Jersey 07470.
SAL is the record  holder of 1,000  shares of SJFC stock and its address on your
corporate books is also 19 Veteri Place,  Wayne,  New Jersey 07470. In addition,
SAL is also the beneficial  owner of 26,000 shares of SJFC stock  (including the
1,000 shares noted above) and Seidman is the beneficial  owner of 204,000 shares
of SJFC stock (the SAL shares are also  included  within the number of shares he
beneficially owns.) All the shares (except the 2,000 shares held in record name)
are held by Bear  Stearns & Co.  which  appear under CEDE & Co. on the books and
records of SJFC. CEDE & Co.'s address is 55 Water Street, New York, NY 10041.

Seidman is the  representative  of SAL, Seidman  Investment  Partnership,  L.P.,
("SIP"), Seidman Investment Partnership II, L.P. ("SIPII"), Seidman & Associates
II, LLC ("SALII"),  Kerrimatt,  L.P.  ("Kerrimatt")  and Federal  Holdings,  LLC
("Federal").  All the  disclosures  set forth in the Schedule 13D filed on April
29,  1999 are  incorporated  herein in their  entirety by  reference,  including
without  limitation the dislosures  concerning the  shareholdings of each of the
noted entities.

It is the opinion of counsel for The Nominating  Shareholders  that Section 6(c)
of the Bylaws of SJFC ["Section  6(c)"] is not valid or enforceable;  and, it is
therefore not necessary to submit the information stipulated thereunder in order
to  effectively  nominate  persons  for  election  to the  Board  of  Directors.
Nevertheless, in the spirit of cooperation and without prejudice, the Nominating
Shareholders  herewith  submit  Exhibit A, which  contains  all the  information
required by Section 6 (c), except the home addresses of Seidman and Baer,  which
are as follows:

                                Richard Baer
                                3 Webster Avenue
                                Summit, NJ 07910

                                Lawrence B. Seidman
                                19 Veteri Place
                                Wayne, NJ 07470

I hereby request, on behalf of The Nominating  Shareholders and on behalf of the
nominees,  that you provide me with SJFC's updated  shareholder lists (including
the  NOBO/CEDE/Philadep  list) as required by the Delaware  General  Corporation
Law,  Section  14a-7 of the  Exchange  Act of 1934,  and Rule 14a-7  promulgated
thereunder so that proxies can be solicited  for the two (2) director  nominees,
and in opposition to  management's  slate of directors.  Pursuant to Rule 14a-7,
please  delivery the  shareholder  lists to me within five (5) business  days. A
copy of the Certification required pursuant to Rule 14a-7 is attached hereto.

I hereby  request that the above  shareholder  lists be provided to me in paper,
and magnetic  tape,  or disc form  (whichever  form is utilized by your transfer
agent).  Furthermore,  please  update the record holder  information  on a daily
basis, or at the shortest other reasonable intervals,  until the record date for
the next Annual Meeting.

The Nominating  Shareholders feel very strongly that shareholder  representation
is  very  important  to  corporate  governance,   and  to  the  maximization  of
shareholder  value.  If a  representative  of the SJFC  desires to  discuss  the
accomplishment of these goals, please contact the undersigned.

The  enclosed  material is being filed with you, as the  Secretary  of SJFC,  as
required  by  Section  6(c).  In  addition,  if it is the  opinion  of SJFC that
additional  information is required,  pursuant to Section 6(c), please notify me
in  writing,  specifying  what  information  is  required.  If you  require  the
operating  agreements for Federal,  SAL and SALII or the partnership  agreements
for SIP and SIPII or the letter  agreements for Kerrimatt,  Jeffrey Greenberg or
Stephen Greenberg,  please notify me in writing. (These were previously filed as
Exhibits  to the  Schedule  13D filed on April 29,  1999.)  Furthermore,  please
specify the basis of each said request so we can properly evaluate same.

The Nominating  Shareholders  have no material  financial  interest in the proxy
solicitation  to be conducted  in  opposition  to the nominees  selected by SJFC
management.  Any director fees paid to the nominees  (Seidman and Baer), if they
are elected, will belong to the respective nominee.

This letter is being signed by both of the  Nominating  Shareholders,  to comply
with the requirements of Section 6(c).

If you  have any  questions  concerning  the  above or  require  any  additional
information, please contact the undersigned.

                                                     Very truly yours,

                                               /s/Lawrence B. Seidman
                                               --------------------------------
                                               Lawrence B. Seidman, Individually

                                               /s/Lawrece B. Seidman, Manager
                                               --------------------------------
                                               Lawrence B. Seidman, Manager
                                               Seidman and Associates, L.L.C.











<PAGE>





                                  CERTIFICATION

         Lawrence B. Seidman, upon his oath certifies as follows:
         1.  The  Nominating  Shareholders  will  not use the  shareholder  list
information  for any purpose other than to communicate  with, and, if necessary,
to solicit proxies from, the shareholders of South Jersey Financial  Corporation
with respect to the slate of Directors  proposed by  management  for election at
the next annual shareholder meeting.
         2.  Nominating  Shareholders  will not  disclose the  shareholder  list
information  to any  person  other  than  the  beneficial  owner  for  whom  the
shareholder  list  request  was  made,  or an  employee  or agent to the  extent
necessary to effect the communication or solicitation referred to above.

                                                     /s/Lawrence B. Seidman
                                                     ----------------------
                                                     LAWRENCE B. SEIDMAN
STATE OF NEW JERSEY  )
                     )SS.
COUNTY OF MORRIS     )
BEFORE ME, a notary public in and for the State of New Jersey, County of Morris,
did  personally  appear  LAWRENCE  B.  SEIDMAN,  who made oath under  penalty of
perjury  that  the  aforesaid  facts  are true  and  correct  to the best of his
knowledge, information and belief.

         GIVEN under my hand and seal this 14th day, May, 1999.

/s/Ruth W. Rivkind
Notary Public of New Jersey
My Commission expires:
Feb. 14, 2001




                                    EXHIBIT A
                SCHEDULE OF INFORMATION REQUIRED BY SECTION 6(c)
                                     of the
                  BYLAWS OF SOUTH JERSEY FINANCIAL CORPORATION
(i)      The Nominating Shareholders and their addresses:
                                                               No. of Shares
                                                                  Held As
       Name                      Business Address              Recordholder*
      ------                     -----------------            --------------
 1. Seidman and Associates,      19 Veteri Place                    1000
    L.L.C.                       Wayne, NJ 07470
 2. Lawrence B. Seidman          19 Veteri Place                    1000
                                 Wayne, NJ 07470

[*Each  Nominating  Shareholder is the beneficial owner of additional  shares as
set forth in subparagraph (iv) below. On May 10, 1999 a request was submitted to
DTC to  transfer  title to 1000 shares of SJFC to SAL and upon  information  and
belief these shares were transferred. ]

(ii) Name, age, business address of Nominees:

         Lawrence Seidman,  Age 51
         100 Misty Lane
         Parsippany, NJ 07470

         Richard Baer,  Age  51
         3 Webster Avenue
         Summit, NJ 07910
(iii)    Principal  occupation  or  employment  of  Nominees  and  relationships
         (business, employment, familial) with Nominating Shareholders:

         Lawrence  Seidman,  Mr.  Seidman,  since  March  10,  1999 has been the
         President,   General  Counsel  and  a  Director  of  Menlo  Acquisition
         Corporation.  Mr.  Seidman is also  Manager  of  Seidman &  Associates,
         L.L.C.,  Seidman &  Associates  II,  L.L.C.,  President of Veteri Place
         Corp., the sole General Partner of Seidman Investment Partnership,  LP,
         Seidman  Investment  Partnership II, LP, Manager,  of Federal Holdings,
         L.L.C. and business consultant to certain partnerships and individuals,
         including, but not limited to, Kerrimatt, LP. [Further information with
         regard to each entity is set forth in subpargraph (iv) and the Schedule
         13D filed on April 29, 1999.]

         Richard  Baer,  since  February 1988 has been Chairman of the Board and
         President  of Casper  Partition  System,  Inc.,  a company  principally
         involved in the re-furbishing of work stations.

(iv)(a)  The following sets forth the name, business address,  and the number of
         shares of  Common  Stock of the SJFC  beneficially  Owned as of May 11,
         1999,  by  each  of the  Nominating  Shareholders.  [The  actual  stock
         purchase transactions are set forth on
         Exhibit B.]

                                                   Number of Shares
                                                   of Common Stock
                                                   Beneficially
         Name             Business Address          Owned & Owned      Percent 
         Class                                    in Record Name(4)     of
- -------------------------------------------------------------------------------

1. Lawrence B. Seidman,   Lanidex Center               204,000         5.377
Individually(Seidman)and  100 Misty Lane
on behalf of entities and  Parsippany, NJ 07054
and clients (1)
2.Seidman and Associates, Lanidex Center,               26,000          .685
L.L.C.(SAL)               100 Misty Lane
                          Parsippany, NJ 07054

- ----------------------
(1) Seidman  owns 1,000 shares of common  stock  directly,  but may be deemed to
have sole voting power and dispositive  power as to 204,000 shares  beneficially
owned by SIP, SIPII, SAL, SAL II, Kerrimatt and Federal and his clients (Jeffrey
Greenberg,  Steven Greenberg, Sonia Seidman, Melissa and Richard Baer). Mr. Baer
beneficially  owns 1,000 shares. On November 8, 1995, the acting director of the
Office of Thrift  Supervision  (OTS)  issued a Cease and  Desist  Order  against
Seidman ("C & D") after  finding that Seidman  recklessly  engaged in unsafe and
unsound practices in the business of an insured  institution.  The C & D actions
complained  of  were  due  to  Seidman  having   allegedly   obstructed  an  OTS
investigation.  The C & D ordered him to cease and desist from (i) any  attempts
to hinder the OTS in the discharge of its regulatory responsibilities, including
the conduct of any OTS  examination or  investigation;  and (ii) any attempts to
induce any person to withhold  material  information from the OTS related to the
performance of its regulatory responsibilities. The C & D also provides that for
a  period  of  no  less   than   three  (3)   years  if   Seidman   becomes   an
institution-affiliated  party of any insured depository  institution  subject to
the jurisdiction of the OTS, to the extent that his responsibilities include the
preparation or review of any reports, documents, or other information that would
be  submitted  or  reviewed  by  the  OTS  in the  discharge  of its  regulatory
functions,  all such reports,  documents,  and other information shall, prior to
submission to, or review by the OTS, be  independently  reviewed by the Board of
Directors or a duly appointed committee of the Board to ensure that all material
information and facts have been fully and adequately  disclosed.  In addition, a
civil money penalty in the amount of $20,812 was assessed under the C & D.



<PAGE>


(iv)(b)  The following sets forth the name, business address,  and the number of
         shares of  Common  Stock of the SJFC  beneficially  Owned as of May 11,
         1999, by each of the  affiliates of the Nominating  Shareholders.  [The
         actual stock purchase transactions are set forth on Exhibit B.]

                                                     Number of Shares
                                                     of Common Stock
                                                      Beneficially
          Name                                       Owned & Owned    Percent  
         Class             Business Address          in Record Name    of
- ------------------------------------------------------------------------------
1. Seidman and Associates   Lanidex Center,             23,800        .627
II, L.L.C.(SALII)           100 Misty Lane
                            Parsippany, NJ 07054
2. Seidman Investment       19 Veteri Place             26,800        .706
Partnership, L.P.(SIP)      Wayne, NJ 07470
3. Seidman Investment       19 Veteri Place             39,000       1.028
Partnership II, L.P.(SIPII) Wayne, NJ 07470
4. Lawrence Seidman Clients 19 Veteri Place             29,000        .764
                            Wayne, NJ 07470
5. Federal Holdings, LLC    One Rockefeller Plaza       26,900        .709
                            New York, NY 10020
6. Kerrimatt, LP            80 Main St.                 32,500        .856
                            West Orange, NJ 07052


The aggregate  purchase  price of the 204,000 Shares owned  beneficially  by the
above on May 11, 1999 was  approximately  $2,237,261,  (inclusive  of  brokerage
commissions).  Such  Shares  have  been (or will be in the case of  transactions
which have not yet settled) paid for through  working  capital of the respective
entities.  As of May  11,  1999,  none  of the  Nominating  Shareholders  had an
outstanding margin balance.

Seidman and Associates L.L.C. ("SAL") is a New Jersey limited liability company,
organized to invest in  securities,  whose  principal and executive  offices are
located at 19 Veteri Place,  Wayne,  New Jersey 07470.  Lawrence  Seidman is the
Manager of SAL and has sole  investment  discretion  and voting  authority  with
respect to such securities.

Seidman and  Associates II, L.L.C.  ("SALII") is a New Jersey limited  liability
company,  organized  to invest in  securities,  whose  principal  and  executive
offices  are  located at 19 Veteri  Place,  Wayne,  New Jersey  07470.  Lawrence
Seidman is the Manager of SALII and has sole  investment  discretion  and voting
authority with respect to such securities.

Seidman   Investment   Partnership,   L.P.  ("SIP")  is  a  New  Jersey  limited
partnership,  whose  principal  and  executive  offices are located at 19 Veteri
Place,  Wayne, NJ 07470. Veteri Place Corporation is the sole General Partner of
SIP and  Lawrence  Seidman is the only  shareholder  and officer of Veteri Place
Corporation.  Seidman has sole investment  discretion and voting  authority with
respect to such securities.

Seidman  Investment  Partnership  II,  L.P.  ("SIPII")  is a New Jersey  limited
partnership,  whose  principal  and  executive  offices are located at 19 Veteri
Place,  Wayne, NJ 07470. Veteri Place Corporation is the sole General Partner of
SIP and  Lawrence  Seidman is the only  shareholder  and officer of Veteri Place
Corporation.  Seidman has sole investment  discretion and voting  authority with
respect to such securities.

Kerrimatt,  LP ("Kerrimatt") is a limited partnership formed, in part, to invest
in stock of public  companies whose principal and executive  offices are located
at 80 Main Street,  West  Orange,  New Jersey  07052.  David  Mandelbaum  is the
General  Partner  of  Kerrimatt.   Lawrence  Seidman  has  the  sole  investment
discretion and voting authority with respect to such securities.

Federal  Holdings L.L.C.  ("Federal") is a New York limited  liability  company,
organized to invest in  securities,  whose  principal and executive  offices are
located at One Rockefeller  Plaza,  31st Floor, New York, NY 10020.  Lawrence B.
Seidman is the Manager of Federal and has sole investment  discretion and voting
authority with respect to such securities.

Lawrence  Seidman is a private investor whose principal office is located at 100
Misty Lane, Parsippany, NJ 07054. Mr. Seidman has sole investment discretion and
voting authority for SAL, SALII, SIP, SIPII,  Kerrimatt and Federal. In addition
Mr. Seidman has sole investing  discretion and voting authority for his clients,
Jeffrey  Greenberg,  Steven  Greenberg,  Melissa and Richard  Baer and his wife,
Sonia Seidman.

A. The General  Partner of SIP is:  Veteri Place Corp; a New Jersey  Corporation
(Seidman is the sole officer,  and  shareholder).  Seidman  through Veteri Place
Corp. is entitled to 20% of the profits.

B. The General Partner of SIPII is: Veteri Place Corp; a New Jersey  Corporation
(Seidman is the sole  officer and  shareholder).  Seidman  through  Veteri Place
Corp. is entitled to 25% of the profits.

C. The members SAL are: Seidman;  Sonia Seidman;  Seidcal  Associates LLC (Brant
Cali, Managing Member); Paul Schmidt; and Richard Greenberg. Seidman is entitled
to an annual  salary of  $125,000  and as  Manager  is  entitled  to a 5% of the
profits earned by SAL.

D. The  members of SAL II are:  Sonia  Seidman and  Seidcal  Associates,  L.L.C.
(Brant Cali,  Managing Member).  Seidman is entitled to 5% of the profits earned
by SAL II.

E. Mr.  Seidman  has an  agreement  with  Kerrimatt,  L.P.,  which gives him the
complete  discretion  to vote and dispose of  securities  of the Issuer owned by
Kerrimatt,  L.P. Mr. Seidman is entitled to a percentage of the profits  derived
from these securities, which is calculated after allowing a return to Kerrimatt,
L.P.

F. Mr.  Seidman has an  agreement  with  Federal  which  gives him the  complete
discretion to vote and dispose of securities of the Issuer owned by Federal. Mr.
Seidman is entitled to a percentage of the profits derived from these securities
which is calculated after allowing a return to Federal.

G. None of the partners of Kerrimatt, SIP and SIPII, members of SAL, Federal, or
SALII or any of Mr. Seidman's private clients own any shares of Issuer except as
disclosed herein.

The  following  are certain  provisions  concerning  the  division of profits or
losses or  guarantees  of profits  with  reference to SAL,  SALII , SIP,  SIPII,
Kerrimatt and Federal. In Section 8.1(d) of the operating agreements for each of
SAL and SALII,  Mr.  Seidman is entitled to 5% of the net profits  each year and
his wife is entitled to 15% of the net profits.  In addition  Section 11.3(b) in
SAL's  operating  agreement  entitles  Mr.  Seidman  to annual  compensation  of
$125,000.  Mr.  Seidman is also  entitled  to 20% of the net  profits  under the
agreements with SIP [Section  9(a)(i)]].  Mr. Seidman is also entitled to 25% of
the net profits  under the  agreement  with SIPII.  [Section 9]. In addition Mr.
Seidman is also  entitled to 25% of the Net  Profits  under the  Agreement  with
Federal.

Mr.  Seidman is the Manager of Federal,  SAL,  SALII and is the president of the
corporate general partner of SIP and SIPII; and investment manager for Kerrimatt
and, in that capacity,  Mr. Seidman has the authority to cause those entities to
acquire, hold, trade and vote these securities.  SAL, SALII, Federal, Kerrimatt,
SIP and  SIPII  were all  created  to  acquire,  hold and sell  publicly  traded
securities. None of the entities disclosed herein were formed to solely acquire,
hold and sell the Issuer's  securities.  Each of these entities owns  securities
issued by one or more  companies  other than  Issuer.  The  members  and limited
partners  in SAL,  SALII,  SIP,  SIPII,  Kerrimatt  and  Federal are all passive
investors,  who do not - and can not - directly or indirectly participate in the
management of these  entities,  including  without  limitation  proxy  contests.
Seidman's  compensation  is, in part,  dependent upon the  profitability  of the
operations of these  entities,  but no provision is made to  compensate  Seidman
solely based upon the profits resulting from transactions involving the Issuer's
securities.

The  voting  power  over  the  Issuer's   securities   is  not  subject  to  any
contingencies  beyond  standard  provisions for entities of this nature,  (i.e.,
limited   partnerships  and  limited  liability   companies)  which  govern  the
replacement of a manager or a general partner.

Pursuant  to  Section  16 of the  Amended  and  Restated  Agreement  of  Limited
Partnership (Partnership Agreement),  Veteri Place Corporation, as of the end of
each fiscal quarter shall be entitled to receive an administrative  fee equal to
a quarter of 1% of SIP's assets.

The scheduled term of SIP is until December 31, 2014 unless sooner terminated as
provided in the Partnership Agreement.

The Scheduled term of SIPII is until December 31, 2014 unless sooner  terminated
as provided in the Partnership Agreement.

SAL's term shall  continue  in full  force and effect  until May 1, 2024  unless
terminated as provided for in its operating agreement.

SALII's  term shall  continue in full force and effect  until May 1, 2024 unless
terminated as provided for in its operating agreement.

Kerrimatt's  term shall  continue  in full force and effect as  provided  in its
Letter Agreement.  Pursuant to Paragraph 7 of the Letter Agreement,  Mr. Seidman
is entitled to a quarterly administration fee equal to a .25% of 1% of Kerrimatt
assets.

Federal's  term shall  continue in full force and effect until April 30, 2045 as
provided  for in its  operating  agreement.  Pursuant  to  Article  10.1  of the
operating  agreement,  Mr.  Seidman's  management term expires on June 30, 2000.
Pursuant to Article 10.2 of the Operating Agreement,  Mr. Seidman is entitled to
a quarterly administration fee equal to .25% of 1% of Federal's assets.

The persons and  entities  listed  above agreed to act in concert with regard to
the election of  Directors.  The persons and entities  listed above  reserve the
right to terminate their agreement to act in concert.

Each of the above  entities,  except as provided above  disclaims any beneficial
interest in any shares of Common Stock owned by the other named entities.

During  the last five (5)  years,  none of SAL,  SAL II,  SIP,  SIPII,  Federal,
Kerrimatt,  Baer and Seidman  (nor any of the  members of the limited  liability
companies nor limited partners of the limited partnerships) to the best of their
knowledge,  (i) has been convicted in a criminal  proceeding  (excluding traffic
violations  or  similar  misdemeanors);  or (ii)  has  been a  party  to a civil
proceeding of a judicial or administrative body of competent jurisdiction and as
a result of such  proceeding was or is subject to a judgment,  decree,  or final
order  enjoining  future  violations of, or prohibiting or mandating  activities
subject to,  federal or state  securities  laws, or finding any  violation  with
respect to such laws.


                             SOLICITATION; EXPENSES

Proxies may be solicited by a Committee comprised of the Nominating Shareholders
and  the  affiliates  of  the  Nominating   Shareholders   listed  above,   (The
"Committee")  by  mail,  advertisement,  telephone,  facsimile,  telegraph,  and
personal  solicitation.  Baer and Seidman  will be  principally  responsible  to
solicit  proxies for the Committee and certain of their  employees  will perform
secretarial  work in connection with the  solicitation of proxies,  for which no
additional  compensation  will be  paid.  Banks,  brokerage  houses,  and  other
custodians,   nominees,  and  fiduciaries  will  be  requested  to  forward  the
Committee's  solicitation  material to their customers for whom they hold shares
and the  Committee  will  reimburse  them  for  their  reasonable  out-of-pocket
expenses.

The  Committee  has  retained  Beacon  Hill  Partners,  Inc.  to  assist  in the
solicitation of proxies and for related services.  The Committee will pay Beacon
Hill  Partners,  Inc. a fee of up to $15,000 and has agreed to  reimburse it for
its  reasonable  out-of-pocket  expenses.  In addition,  the  Committee has also
agreed to indemnify Beacon Hill Partners,  Inc. against certain  liabilities and
expenses,  including liabilities and expenses under the federal securities laws.
Approximately six (6) persons will be used by Beacon Hill Partners,  Inc. in its
solicitation efforts.

The entire expense of preparing,  assembling,  printing,  and mailing this Proxy
Statement  and related  materials  and the cost of  soliciting  proxies  will be
exclusively borne by Seidman, SAL, SAL II, SIP and SIPII.

Although no precise  estimate  can be made at the present  time,  the  Committee
currently   estimates  that  the  total  expenditures   relating  to  the  Proxy
Solicitation  incurred by the Committee will be  approximately  $40,000 of which
$-0- has been incurred to date. The Committee intends to seek reimbursement from
the Company for those expenses incurred by the Committee,  if their nominees are
elected,  but does not intend to submit the question of such  reimbursement to a
vote of the Stockholders.

Seidman and Baer  entered  into an agreement  with SAL,  SIP,  SIPII and SAL II.
whereby  these  entities  have  agreed to bear all costs and  expenses  of,  and
indemnify  against  any and all  liability  incurred  by,  Seidman  and  Baer in
connection  with  Seidman  and Baer being  candidates  and a  "participant  in a
solicitation"  (as  defined in the rules and  regulations  under the  Securities
Exchange Act of 1934, as amended). Seidman and Baer will receive directors' fees
upon  their  election  as a  Directors  of the  Company in  accordance  with the
Company's then practice.

None  of the  participants  in  this  solicitation  nor  any  associates  of the
participants  except as set forth  herein  (i) owns  beneficially,  directly  or
indirectly,  or has the right to acquire,  any  securities of the Company or any
parent or subsidiary of the Company,  (ii) owns any securities of the Company of
record but not  beneficially,  (iii) has purchased or sold any securities of the
Company  within  the past two  years,  (iv) has  incurred  indebtedness  for the
purpose of acquiring or holding securities of the Company,  (v) is or has been a
party  to  any  contract,  arrangement  or  understanding  with  respect  to any
securities  of the Company  within the past year,  (vi) has been indebted to the
Company or any of its  subsidiaries  since the beginning of the  Company's  last
fiscal year or (vii) has any arrangement or understanding with respect to future
employment  by the Company or with respect to any future  transactions  to which
the Company or any of its affiliates will or may be a party. In addition, except
as set forth herein none of the participants or any of the persons participating
in  this  solicitation  on  behalf  of the  participants  nor any  associate  or
immediate family member of any of the foregoing  persons has had or is to have a
direct or indirect  material  interest in any transaction with the Company since
the beginning of the Company's last fiscal year, or any proposed transaction, to
which the Company or any of its affiliates was or is a party.

         (vi)  During  the  past ten  years  none of the  participants  has been
convicted in a criminal  proceeding  (excluding  traffic  violations  or similar
misdemeanors).

         (vii) As of March 31, 1999, there were 3,793,430 shares of Common Stock
shares of the Corporation  outstanding  based upon the Company's Form 10-KSB for
fiscal year end December 31, 1998. No record date for the August 18, 1999 Annual
Meeting has been schedule.




<PAGE>



                                  DATE    PRICE         PROCEEDS         SHARES
- -------------------------------------------------------------------------------
SEIDMAN & ASSOCIATES LLC
                                 21699       10.87        32,625.00       3,000
                                 21799       10.74        53,687.00       5,000
                                 21799       10.81        27,031.00       2,500
                                 22399       10.81        54,062.00       5,000
                                 22699       10.74        26,844.00       2,500
                                  4799       11.19        55,937.00       5,000
                                 42299       11.31        33,937.00       3,000

- --------------------------------------------------------------------------------
SUB-TOTAL                                                284,123.00      26,000

SEIDMAN INVEST. PARTNERSHIP LP
                                 21699       10.87        32,625.00       3,000
                                 21799       10.81        27,031.00       2,500
                                 21999       10.75        53,750.00       5,000
                                 22399       10.81        54,062.00       5,000
                                 31099       11.12        55,625.00       5,000
                                  4899       11.12        36,712.00       3,300
                                 42299       11.31        33,937.00       3,000

- --------------------------------------------------------------------------------

SUB-TOTAL                                                293,742.00      26,800

SEIDMAN & ASSOCIATES II, LLC                                         
                                 21699       10.87        32,625.00       3,000
                                 21799       10.81        27,031.00       2,500
                                 21999       10.75        53,750.00       5,000
                                 22499       10.80        54,000.00       5,000
                                 22699       10.74        26,844.00       2,500
                                  3199       10.74        26,844.00       2,500
                                  4899       11.12        36,712.00       3,300






- --------------------------------------------------------------------------------
SUB-TOTAL                                                257,806.00      23,800

LAWRENCE SEIDMAN CLIENTS                                             
                                 21799       10.81        27,025.00       2,500
                                 21799       10.74        53,687.00       5,000
                                 21799       10.81        27,027.00       2,500
                                 21799       10.81        27,027.00       2,500
                                 21799       10.81        27,027.00       2,500
                                 21999       10.75        53,750.00       5,000
                                 22399       10.81        54,062.00       5,000
                                 42799       11.43        34,462.50       3,000
                                 51099       12.00        12,000.00       1,000
- --------------------------------------------------------------------------------
SUB-TOTAL                                                316,067.50      29,000

KERRIMATT, LP
                                 21699       10.87        32,625.00       3,000
                                 21799       10.81        27,031.00       2,500
                                 21999       10.75        53,750.00       5,000
                                 22399       10.81        54,062.00       5,000
                                  3899       11.30        45,200.00       4,000
                                 31099       11.12        55,625.00       5,000
                                 31999       11.25        56,250.00       5,000
                                 42299       11.31        33,937.00       3,000

- --------------------------------------------------------------------------------
SUB-TOTAL                                                358,480.00      32,500

FEDERAL HOLDINGS LLC
                                 21799       10.81        59,469.00       5,500
                                 21999       10.75        53,750.00       5,000
                                 22399       10.81        54,062.00       5,000
                                 31099       11.12        55,625.00       5,000
                                  4899       11.12        37,825.00       3,400
                                 42299       11.31        33,937.00       3,000


- --------------------------------------------------------------------------------
SUB-TOTAL                                                294,668.00      26,900

SEIDMAN INVEST. PARTNERSHIP II, LP
                                 21699       10.87        32,625.00       3,000
                                 21799       10.81        27,031.00       2,500
                                 21999       10.75        53,750.00       5,000
                                 22399       10.81        54,062.00       5,000
                                  3199       10.74        26,844.00       2,500
                                 31099       11.12        55,625.00       5,000
                                 31999       11.25        56,250.00       5,000
                                 42299       11.31        33,937.00       3,000
                                 42899       11.53        92,250.00       8,000


- --------------------------------------------------------------------------------
SUB-TOTAL                                                432,374.00      39,000

                TOTAL                                 $2,237,260.50     204,000




<PAGE>




                                    Affidavit




         I,  Lawrence B.  Seidman and I, Richard Baer consent to be named in the
proxy  statement as nominees and to serve as  directors,  if elected at the next
Annual Meeting of South Jersey Financial Corporation.




                                                /s/ Lawrence B. Seidman
                                                -----------------------
                                                Lawrence B. Seidman

                                                /s/ Richard Baer
                                                -----------------------
                                                Richard Baer

Sworn to before me
 This 14th day of May, 1999

/s/Ruth W. Rivkind
Ruth W. Rivkind
A Notary Public of New Jersey
My Commission Expires Feb. 14, 2001



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