DELIAS INC
SC 13D, 1998-12-10
CATALOG & MAIL-ORDER HOUSES
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                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                  SCHEDULE 13D
                                 (Rule 13d-101)

             INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
            TO RULE 13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO
                                  RULE 13d-2(a)

                           (Amendment No. _________) (1)


                                  dELiA*s Inc.
                                (Name of Issuer)

                     Common Stock, par value $.01 per share
                         (Title of Class of Securities)

                                    246885107
                                 (CUSIP Number)

                                 William Siegel
                        American Retail Enterprises, L.P.
                                1620 Grand Avenue
                             Baldwin, New York 11510
                                (516) 867-6200
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)


                                December 10, 1998
             (Date of Event which Requires Filing of this Statement)

      If the filing person has  previously  filed a statement on Schedule 13G to
report the  acquisition  that is the subject of this Schedule 13D, and is filing
this  schedule  because  of Rule  13d-1(e),  13d-1(f)  or  13d-1(g),  check  the
following box [ ].

               Note.  Schedules  filed in paper  format  shall  include a signed
      original and five copies of the schedule, including all exhibits. See Rule
      13d-7(b) for other parties to whom copies are to be sent.

                         (Continued on following pages)
                               Page 1 of 20 Pages
                         Exhibit Index Found on Page 20


- -----------
      1 The  remainder  of this cover  page shall be filled out for a  reporting
person's  initial  filing on this  form with  respect  to the  subject  class of
securities,  and for any subsequent amendment containing information which would
alter disclosures provided in a prior cover page.

      The information  required on the remainder of this cover page shall not be
deemed to be "filed"  for the purpose of Section 18 of the  Securities  Exchange
Act of 1934 or otherwise  subject to the  liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).


<PAGE>


                                       13D
===============================
CUSIP No. 246885107
===============================

- ---------======================================================================
   1     NAMES OF REPORTING PERSONS
         I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

         American Retail Enterprises, L.P.
- ---------======================================================================
   2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*          (a) [   ]

                                                                    (b) [ X ]
- ---------======================================================================
   3     SEC USE ONLY

- ---------======================================================================
   4     SOURCE OF FUNDS*

         OO
- ---------======================================================================
   5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
         TO ITEM 2(d) OR 2(e)                                       [   ]

- ---------======================================================================
   6     CITIZENSHIP OR PLACE OF ORGANIZATION

         New York
- ----------------------=========================================================
   NUMBER OF      7   SOLE VOTING POWER

    SHARES            -0-
                ------=========================================================
 BENEFICIALLY     8   SHARED VOTING POWER
   OWNED BY
                      812,501
                ------=========================================================
     EACH         9   SOLE DISPOSITIVE POWER

   REPORTING          -0-
                ------=========================================================
  PERSON WITH    10   SHARED DISPOSITIVE POWER

                      812,501
- ----------------------=========================================================
   11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

         812,501
- ---------======================================================================
   12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
         CERTAIN SHARES*                                            [   ]

- ---------======================================================================
   13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

         5.5 %
- ---------======================================================================
   14    TYPE OF REPORTING PERSON*

         PN
- ---------======================================================================
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

                               Page 2 of 20 Pages
<PAGE>


                                       13D
===============================
CUSIP No. 246885107
===============================

- ---------======================================================================
   1     NAMES OF REPORTING PERSONS
         I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

         The Pants Set, Inc.
- ---------======================================================================
   2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*          (a) [   ]

                                                                    (b) [ X ]
- ---------======================================================================
   3     SEC USE ONLY

- ---------======================================================================
   4     SOURCE OF FUNDS*

         OO
- ---------======================================================================
   5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
         TO ITEM 2(d) OR 2(e)                                       [   ]

- ---------======================================================================
   6     CITIZENSHIP OR PLACE OF ORGANIZATION

         Delaware
- ----------------------=========================================================
   NUMBER OF      7   SOLE VOTING POWER

    SHARES            -0-
                ------=========================================================
 BENEFICIALLY     8   SHARED VOTING POWER
   OWNED BY
                      812,501
                ------=========================================================
     EACH         9   SOLE DISPOSITIVE POWER

   REPORTING          -0-
                ------=========================================================
  PERSON WITH    10   SHARED DISPOSITIVE POWER

                      812,501
- ----------------------=========================================================
   11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

         812,501
- ---------======================================================================
   12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
         CERTAIN SHARES*                                            [   ]

- ---------======================================================================
   13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

         5.5 %
- ---------======================================================================
   14    TYPE OF REPORTING PERSON*

         CO
- ---------======================================================================
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

                               Page 3 of 20 Pages
<PAGE>


                                       13D
===============================
CUSIP No. 246885107
===============================

- ---------======================================================================
   1     NAMES OF REPORTING PERSONS
         I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

         Landmark Pants Corp.
- ---------======================================================================
   2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*          (a) [   ]

                                                                    (b) [ X ]
- ---------======================================================================
   3     SEC USE ONLY

- ---------======================================================================
   4     SOURCE OF FUNDS*

         OO
- ---------======================================================================
   5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
         TO ITEM 2(d) OR 2(e)                                       [   ]

- ---------======================================================================
   6     CITIZENSHIP OR PLACE OF ORGANIZATION

         New York
- ----------------------=========================================================
   NUMBER OF      7   SOLE VOTING POWER

    SHARES            -0-
                ------=========================================================
 BENEFICIALLY     8   SHARED VOTING POWER
   OWNED BY
                      812,501
                ------=========================================================
     EACH         9   SOLE DISPOSITIVE POWER

   REPORTING          -0-
                ------=========================================================
  PERSON WITH    10   SHARED DISPOSITIVE POWER

                      812,501
- ----------------------=========================================================
   11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

         812,501
- ---------======================================================================
   12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
         CERTAIN SHARES*                                            [   ]

- ---------======================================================================
   13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

         5.5 %
- ---------======================================================================
   14    TYPE OF REPORTING PERSON*

         CO
- ---------======================================================================
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

                               Page 4 of 20 Pages
<PAGE>


                                       13D
===============================
CUSIP No. 246885107
===============================

- ---------======================================================================
   1     NAMES OF REPORTING PERSONS
         I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

         William Siegel
- ---------======================================================================
   2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*          (a) [   ]

                                                                    (b) [ X ]
- ---------======================================================================
   3     SEC USE ONLY

- ---------======================================================================
   4     SOURCE OF FUNDS*

         OO
- ---------======================================================================
   5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
         TO ITEM 2(d) OR 2(e)                                       [   ]

- ---------======================================================================
   6     CITIZENSHIP OR PLACE OF ORGANIZATION

         United States of America
- ----------------------=========================================================
   NUMBER OF      7   SOLE VOTING POWER

    SHARES            -0-
                ------=========================================================
 BENEFICIALLY     8   SHARED VOTING POWER
   OWNED BY
                      812,501
                ------=========================================================
     EACH         9   SOLE DISPOSITIVE POWER

   REPORTING          -0-
                ------=========================================================
  PERSON WITH    10   SHARED DISPOSITIVE POWER

                      812,501
- ----------------------=========================================================
   11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

         812,501
- ---------======================================================================
   12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
         CERTAIN SHARES*                                            [   ]

- ---------======================================================================
   13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

         5.5%
- ---------======================================================================
   14    TYPE OF REPORTING PERSON*

         IN
- ---------======================================================================
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

                               Page 5 of 20 Pages
<PAGE>


                                       13D
===============================
CUSIP No. 246885107
===============================

- ---------======================================================================
   1     NAMES OF REPORTING PERSONS
         I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

         Ronald Lubel
- ---------======================================================================
   2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*          (a) [   ]

                                                                    (b) [ X ]
- ---------======================================================================
   3     SEC USE ONLY

- ---------======================================================================
   4     SOURCE OF FUNDS*

         OO
- ---------======================================================================
   5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
         TO ITEM 2(d) OR 2(e)                                       [   ]

- ---------======================================================================
   6     CITIZENSHIP OR PLACE OF ORGANIZATION

         United States of America
- ----------------------=========================================================
   NUMBER OF      7   SOLE VOTING POWER

    SHARES            -0-
                ------=========================================================
 BENEFICIALLY     8   SHARED VOTING POWER
   OWNED BY
                      812,501
                ------=========================================================
     EACH         9   SOLE DISPOSITIVE POWER

   REPORTING          -0-
                ------=========================================================
  PERSON WITH    10   SHARED DISPOSITIVE POWER

                      812,501
- ----------------------=========================================================
   11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

         812,501
- ---------======================================================================
   12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
         CERTAIN SHARES*                                            [   ]

- ---------======================================================================
   13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

         5.5 %
- ---------======================================================================
   14    TYPE OF REPORTING PERSON*

         IN
- ---------======================================================================
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

                               Page 6 of 20 Pages
<PAGE>


Preliminary Note: The Reporting Persons (as defined below) have previously filed
a report on  Schedule  13G dated July 17,  1998,  with  respect to the shares of
common stock, par value $.01 per share, of dELiA*s Inc. (the "Company") owned by
American Retail Enterprises, L.P. The Reporting Persons are filing this Schedule
13D to disclose certain  transactions  entered into among the Reporting  Persons
and the Company and the entering  into of an Amendment (as defined below in Item
4)  among  the  Reporting  Persons  and the  Company.  The  Amendment  and  such
transactions are described below in Item 4 hereto. 

Item 1. Security and Issuer.

      This statement relates to shares of common stock, par value $.01 per share
(the "Shares"),  of the Company.  The Company's principal offices are located at
435 Hudson Street, New York, New York 10014.

Item 2.  Identity and Background.

      (a) This statement is filed by: (i) American Retail  Enterprises,  L.P., a
New York  limited  partnership  ("ARE"),  with respect to the Shares held by it;
(ii) The Pants Set, Inc., a Delaware  corporation ("Pants Set"), with respect to
the Shares held by ARE;  (iii)  Landmark  Pants  Corp.,  a New York  corporation
("Landmark" and, together with Pants Set, the "General Partners"),  with respect
to the Shares held by ARE; and (iv) each of William Siegel ("Siegel") and Ronald
Lubel  ("Lubel"),  with  respect  to the  Shares  held by ARE (ARE,  Pants  Set,
Landmark,  Siegel and Lubel shall  collectively  be referred to hereafter as the
"Reporting  Persons").  

      The  name,   address,   principal   business,   citizenship  or  state  of
organization,  executive officers, directors and controlling persons of Landmark
and Pants Set are set forth on Annex 1 hereto.  The Shares  reported  hereby for
ARE are owned directly by ARE. Each of Pants Set and Landmark may be deemed,  as
General Partners of ARE, to be the beneficial  owner of all such 

                               Page 7 of 20 Pages
<PAGE>


Shares.  Siegel may be deemed,  as President of Pants Set and Vice  President of
Landmark, to be the beneficial owner of all such Shares. Lubel may be deemed, as
President of Landmark,  to be the beneficial  owner of all such Shares.  Each of
Pants Set, Landmark,  Siegel and Lubel hereby disclaims any beneficial ownership
of such Shares.

      (b) The address of the principal business and principal office of ARE, the
General  Partners,  Siegel and Lubel is 1620  Grand  Avenue,  Baldwin,  New York
11510.

      (c)  The  principal  business  of ARE is  that of an  operator  of  retail
clothing stores.  The principal business of each of Pants Set and Landmark is to
act as the general partner of ARE.

      (d) None of ARE, Pants Set, Landmark or any of the persons listed on Annex
1  hereto  has,  during  the last  five  years,  been  convicted  in a  criminal
proceeding (excluding traffic violations or similar misdemeanors).

      (e) None of ARE, Pants Set, Landmark or any of the persons listed on Annex
1 hereto has, during the last five years,  been party to a civil proceeding of a
judicial or  administrative  body of competent  jurisdiction and, as a result of
such  proceeding,  was,  or is subject  to, a  judgment,  decree or final  order
enjoining future violations of, or prohibiting or mandating  activities  subject
to,  federal or state  securities  laws or finding any violation with respect to
such laws.

Item 3.  Source  and  Amount  of Funds  and Other Consideration.  

      The Shares were  acquired by the Reporting  Persons in  connection  with a
sale of certain  assets by ARE and  certain of ARE's  affiliates  to the Company
(the  "Acquisition") as more fully described in Item 4 of this Schedule 13D. The
price received for such assets  consisted of $10,025,000 in cash and the 812,501
Shares reported herein.  For further  information  regarding the Acquisition and
the Asset Purchase Agreement, see the Company's Current Report on Form 8-K filed
with the Securities and Exchange Commission on July 27, 1998.

                               Page 8 of 20 Pages
<PAGE>


Item 4.  Purpose of the Transaction.

      The Shares were acquired by the Reporting  Persons in connection  with the
Acquisition.  On July 10, 1998,  ARE and certain of its  affiliates  sold assets
located in 20 retail stores operated under the Screeem!  and Jean Country names,
as well as the leases for such stores,  to two wholly-owned  subsidiaries of the
Company.  In  subsequent  closings  held on July 17 and July 24,  1998,  ARE and
certain of its affiliates  sold assets located in six  additional  Screeem!  and
Jean Country  stores,  as well as the leases for those  stores,  to the same two
wholly-owned subsidiaries of the Company. ARE and certain of its affiliates also
sold the Screeem!,  Jean Country and American Rocket  trademarks to the Company.
The acquired  stores  include 11 stores  operating  under the Screeem!  name and
concept,  as well as 15 stores currently  operating under the Jean Country name.
All of the stores are located in major regional  shopping malls in New York, New
Jersey, Connecticut, Pennsylvania, New Jersey and Massachusetts.

      The  Acquisition  was completed  pursuant to an Asset  Purchase  Agreement
dated June 1, 1998, as amended (the "Asset Purchase Agreement") (a copy of which
is attached to the Company's  filing on Form 8-K filed with the  Securities  and
Exchange  Commission on July 27, 1998).  The purchase price for the  Acquisition
consisted of  $10,025,000 in cash and the 812,501 Shares  reported  herein.  The
Company  agreed to register such 812,501  Shares for resale under the Securities
Act of 1933. The Company has registered 604,167 of the Shares, and the remaining
208,334 Shares must be registered by January 10, 2000.

      In addition,  pursuant to the Asset Purchase Agreement,  in the event that
the mean of the intraday high and low bid prices for the Company's  common stock
for the 20 consecutive trading days immediately  preceding January 10, 1999 (the
"18-Month  Price") is less than  $18.00,  the 

                               Page 9 of 20 Pages
<PAGE>


Company has agreed to issue to the  Reporting  Persons that number of additional
Shares  that is equal to (i) the excess of (x) the  product  of  208,334  shares
(subject  to  adjustment)  multiplied  by $18.00 over (y) the product of 208,334
(subject to adjustment)  shares  multiplied by the greater of the 18-Month Price
or $10.00 divided by (ii) the 18-Month Price.

      Pursuant to Article XII of the Asset  Purchase  Agreement,  the  Reporting
Persons agreed not to  participate in the junior or young men's retail  clothing
business which is competitive  with the business sold in the  Acquisition  under
any name during the period from 210 days following  July 10, 1998,  through July
10, 2001 (the "Non-Compete Provision").

      In addition, as part of the Acquisition,  the Company and ARE entered into
a Transitional Services Agreement, dated as of July 10, 1998 (a copy of which is
attached  to  this  Schedule  13D as  Exhibit  A)  (the  "Transitional  Services
Agreement"),  pursuant to which ARE provides certain administrative  services to
the Company  until  December  31,  1998,  provided  that such  agreement  can be
extended by mutual  agreement of the parties  until March 31, 1999.  Pursuant to
the  Transitional  Services  Agreement,  the Company will pay to ARE $33,333 per
month for such  administrative  services.  In addition,  under the  Transitional
Services Agreement,  ARE provides certain warehousing and distribution  services
to the  Company  until  March 31,  1999,  provided  that such  agreement  can be
extended by mutual agreement of the parties until July 10, 1999. Pursuant to the
Transitional Services Agreement,  the Company will pay to ARE the fees set forth
on Schedule II to the Transitional  Services  Agreement for such warehousing and
distribution services (the "Distribution Fees").

      Finally, as part of the Acquisition,  the Company, ARE and Chase Manhattan
Bank (the "Escrow Agent") entered into an Escrow Agreement, dated as of July 10,
1998 (a copy of  which is  attached  to this  Schedule  13D as  Exhibit  B) (the
"Escrow  Agreement"),  pursuant to which an  

                               Page 10 of 20 Pages
<PAGE>


aggregate of 208,334 of the 812,501 Shares  reported  herein were deposited with
the Escrow Agent to secure the  performance by ARE and certain of its affiliates
of their  obligations  under  the Asset  Purchase  Agreement,  the  Transitional
Services Agreement and the Amendment.

      ARE and the  Company  entered  into an  Amendment  No.  1 to  Transitional
Services  and Asset  Purchase  Agreements  (a copy of which is  attached to this
Schedule 13D as Exhibit E) (the "Amendment"),  dated December 10, 1998, pursuant
to which (a) ARE agreed to (i) pay an  aggregate  of  $825,000 to the Company in
two installments,  (ii) provide administrative services to the Company under the
Transitional  Services  Agreement for the month of January 1999 at no additional
cost, and (iii) give the Company a $50,000 credit against  Distribution Fees due
or to become due under the Transitional Services Agreement,  and (b) in exchange
for the items set forth in (a) above, the Company agreed to (i) transfer certain
inventory to ARE (such inventory having a cost basis of approximately  $900,00),
and (ii) waive compliance  with, and release the Reporting  Persons from any and
all obligations under, the Non-Compete Provision as of January 1, 1999.

      As previously stated, the Shares were acquired as part of the Acquisition.
As such, the purpose of the  acquisition of the Shares was for  investment,  and
the  acquisition  of the Shares by the  Reporting  Persons  was not made for the
purpose of acquiring control of the Company.

      The Reporting  Persons  currently intend to sell a portion of their Shares
over the next few days and,  subject to an ongoing  evaluation of the investment
in the Shares,  prevailing market  conditions,  other investment  opportunities,
liquidity   requirements  of  the  Reporting  Persons  and/or  other  investment
considerations,  ultimately  intend to sell, over a longer period (which has not
yet been determined)  additional  Shares.  The Reporting Persons have not made a
determination  regarding  a maximum or minimum  number of Shares  which they may
hold at any point in time.

                               Page 11 of 20 Pages
<PAGE>


      Also, the Reporting Persons may engage in communications  with one or more
shareholders of the Company, one or more officers of the Company,  and/or one or
more  members of the board of directors  of the Company  regarding  the Company,
including but not limited to its operations,  matters related to the Acquisition
and the agreements entered into in connection therewith.

      Except to the extent the foregoing may be deemed a plan or proposal,  none
of the  Reporting  Persons has any plans or proposals  which relate to, or could
result in,  any of the  matters  referred  to in  paragraphs  (a)  through  (j),
inclusive,  of the instructions to Item 4 of Schedule 13D. The Reporting Persons
may,  at any time and from time to time,  review or  reconsider  their  position
and/or change their purpose  and/or  formulate  plans or proposals  with respect
thereto. 

Item 5. Interest in Securities of the Issuer.

      A. American Retail Enterprises, L.P. ("ARE")

            (a),(b) The  information set forth in Rows 7, 8, 9, 10, 11 and 13 of
                  the  cover  page  hereto  for ARE is  incorporated  herein  by
                  reference.  The percentage  amount set forth in Row 13 of such
                  cover page and of each other  cover  page  filed  herewith  is
                  calculated based upon the 14,735,000 Shares  outstanding as of
                  October 31, 1998,  as publicly  reported by the Company in its
                  Third Quarter Earnings Release which was publicly disclosed on
                  December 9, 1998.

            (c)   There have been no  transactions  in the Shares in the past 60
                  days.

            (d)   Pants Set and Landmark, as General Partners, have the power to
                  direct the affairs of ARE,  including the  disposition  of the
                  proceeds of the sale of the Shares. Siegel is the President of
                  Pants  Set and Vice  President  of  Landmark  and Lubel is the
                  President of Landmark.

            (e)   Not applicable.

      B. The Pants Set, Inc. ("Pants Set")

            (a),(b) The  information set forth in Rows 7, 8, 9, 10, 11 and 13 of
                  the cover page hereto for Pants Set is incorporated  herein by
                  reference. 

                               Page 12 of 20 Pages
<PAGE>


            (c)   Not applicable.

            (d)   Pants Set, as General  Partner of ARE, has the power to direct
                  the affairs of ARE,  including the disposition of the proceeds
                  of the sale of the Shares.  Siegel is the  President  of Pants
                  Set.

            (e)   Not applicable.

      C. Landmark Pants Corp. ("Landmark")

            (a),(b) The  information set forth in Rows 7, 8, 9, 10, 11 and 13 of
                  the cover page hereto for Landmark is  incorporated  herein by
                  reference.

            (c)   Not applicable.

            (d)   Landmark,  as General  Partner of ARE, has the power to direct
                  the affairs of ARE,  including the disposition of the proceeds
                  of the sale of the Shares.  Lubel is the President of Landmark
                  and Siegel is the Vice President of Landmark.

            (e)   Not applicable.

      D. William Siegel ("Siegel")

            (a),(b) The  information set forth in Rows 7, 8, 9, 10, 11 and 13 of
                  the cover page  hereto for  Siegel is  incorporated  herein by
                  reference.

            (c)   Not applicable.

            (d)   Pants Set and Landmark,  as General  Partners of ARE, have the
                  power to direct the affairs of ARE,  including the disposition
                  of the  proceeds  of the  sale of the  Shares.  Siegel  is the
                  President of Pants Set and Vice President of Landmark.

            (e)   Not applicable.

                               Page 13 of 20 Pages
<PAGE>


      E. Ronald Lubel ("Lubel")

            (a),(b) The  information set forth in Rows 7, 8, 9, 10, 11 and 13 of
                  the cover  page  hereto  for Lubel is  incorporated  herein by
                  reference.

            (c)   Not applicable.

            (d)   Landmark,  as General  Partner of ARE, has the power to direct
                  the affairs of ARE,  including the disposition of the proceeds
                  of the sale of the Shares. Lubel is the President of Landmark.

            (e)   Not applicable.

Item 6.  Contracts, Arrangements, Understandings or
         Relationships with Respect to Securities of the Issuer.

      As discussed  above in Item 4, in  connection  with the  Acquisition,  the
Reporting  Persons have entered into an Asset  Purchase  Agreement,  pursuant to
which the Reporting  Persons  acquired the Shares  reported herein in connection
with a sale of assets to the Company and pursuant to which the Reporting Persons
may be  entitled  to  receive  additional  Shares  as  described  in  Item 4. In
addition, in connection with the Acquisition, the Reporting Persons have entered
into an Escrow Agreement,  pursuant to which an aggregate of 208,334 Shares were
deposited  with the  Escrow  Agent to secure the  performance  by certain of the
Reporting Persons of their obligations under the Asset Purchase  Agreement,  the
Transitional Services Agreement and the Amendment.

      Except  as  described  above,   there  are  no  contracts,   arrangements,
understandings or relationships (legal or otherwise) among the Reporting Persons
or between such persons and any other person with respect to any  securities  of
the Company,  including but not limited to transfer or voting of any  securities
of the Company, finder's fees, joint ventures, loan or option arrangements, 

                               Page 14 of 20 Pages
<PAGE>


puts or calls,  guarantees  of  profits,  divisions  of profits or loss,  or the
giving or withholding of proxies. 

Item 7. Materials to be Filed as Exhibits.

      There is filed herewith as Exhibit 1 a written  agreement  relating to the
filing of joint acquisition statements as required by Rule 13d-1(f)(1) under the
Securities  Exchange Act of 1934,  as amended.  In addition,  filed  herewith as
Exhibit A is a copy of the Transitional  Services  Agreement.  Filed herewith as
Exhibit B is a copy of the  Escrow  Agreement.  Filed  herewith  as Exhibit C is
Amendment  No.  1 to the  Escrow  Agreement.  Filed  herewith  as  Exhibit  D is
Amendment  No. 2 to the Escrow  Agreement.  Filed  herewith  as Exhibit E is the
Amendment.  The Asset Purchase  Agreement  filed by the Company as an Exhibit to
its Form 8-K filed with the Securities and Exchange Commission on July 27, 1998,
is hereby incorporated by reference.

                               Page 15 of 20 Pages
<PAGE>


                                   SIGNATURES

      After reasonable  inquiry and to the best of our knowledge and belief, the
undersigned  certify that the  information  set forth in this statement is true,
complete and correct.

Dated: December 10, 1998

                        AMERICAN RETAIL ENTERPRISES, L.P.
                        By:   LANDMARK PANTS CORP.
                              its General Partner

                              /s/ Ronald Lubel
                              --------------------------------
                              Name: Ronald Lubel
                              Title : President

                        By:   THE PANTS SET, INC.
                              its General Partner

                              /s/ William R. Siegel
                              --------------------------------
                              Name: William Siegel
                              Title : President

                        LANDMARK PANTS CORP.

                        By:   /s/ Ronald Lubel
                              ________________________________
                              Name: Ronald Lubel
                              Title : President

                        THE PANTS SET, INC.

                        By:   /s/ William R. Siegel
                              ________________________________
                              Name: William Siegel
                               Title : President

[Signatures continued on following page]

                               Page 16 of 20 Pages
<PAGE>


[Signatures continued from prior page]


                        /s/ William R. Siegel
                        ----------------------------------------
                        William Siegel


                        /s/ Ronald Lubel
                        ----------------------------------------
                        Ronald Lubel

                               Page 17 of 20 Pages
<PAGE>


                                                                         ANNEX 1
                                                                              to
                                                                    SCHEDULE 13D

       Set forth below with respect to Landmark and Pants Set are the following:
(a) name; (b) address;  (c) principal business;  (d) state of organization;  and
(e) controlling persons. Set forth below with respect to each executive officer,
director and controlling person of Landmark and Pants Set are the following: (a)
name; (b) address; (c) principal occupation; and (d) citizenship.

1.     (a)  Landmark Pants Corp.
       (b)  1620 Grand Avenue
            Baldwin, New York 11510
       (c)  Serves as general partner to limited partnership.
       (d)  New York corporation
       (e)  Controlling persons:  Ronald Lubel, President and Director;  William
            Siegel, Vice President.

2.     (a)  The Pants Set, Inc.
       (b)  1620 Grand Avenue
            Baldwin, New York 11510
       (c)  Serves as general partner to limited partnership.
       (d)  Delaware corporation
       (e)  Controlling person: William Siegel, President and Director.

3.     (a)  William R. Siegel
       (b)  c/o American Retail Enterprises, L.P.
            1620 Grand Avenue
            Baldwin, New York 11510
       (c)  President and Director of Pants Set; Vice President of Landmark
       (d)  United States Citizen

                               Page 18 of 20 Pages
<PAGE>


4.     (a)   Alice Lubel
       (b)  c/o American Retail Enterprises, L.P.
            1620 Grand Avenue
            Baldwin, New York 11510
       (c)  Secretary, Treasurer and Director of Pants Set
       (d)  United States Citizen

5.     (a)  Andrea Drucker
       (b)  c/o American Retail Enterprises, L.P.
            1620 Grand Avenue
            Baldwin, New York 11510
       (c)  Assistant Secretary of Pants Set and Director of Landmark
       (d)  United States Citizen

6.     (a)  Ronald Lubel
       (b)  c/o American Retail Enterprises, L.P.
            1620 Grand Avenue
            Baldwin, New York 11510
       (c)  President and Director of Landmark
       (d)  United States Citizen

7.     (a)  Carol Karp
       (b)  c/o American Retail Enterprises, L.P.
            1620 Grand Avenue
            Baldwin, New York 11510
       (c)  Secretary, Treasurer and Director of Landmark
       (d)  United States Citizen

8.     (a)  Tammy Sugarman
       (b)  c/o American Retail Enterprises, L.P.
            1620 Grand Avenue
            Baldwin, New York 11510
       (c)  Director of Pants Set
       (d)  United States Citizen

                               Page 19 of 20 Pages
<PAGE>


                                  EXHIBIT INDEX

EXHIBIT 1                     Joint Acquisition Statement Pursuant to Rule 13D-
                              (f)(1)

EXHIBIT A                     Transitional Services Agreement

EXHIBIT B                     Escrow Agreement

EXHIBIT C                     Amendment No. 1 to Escrow Agreement

EXHIBIT D                     Amendment No. 2 to Escrow Agreement

EXHIBIT E                     Amendment

                               Page 20 of 20 Pages



                                                                     EXHIBIT 1
                                                                            to
                                                                  SCHEDULE 13D

                         JOINT ACQUISITION STATEMENT
                         PURSUANT TO RULE 13D-(f)(1)

      The undersigned  acknowledge  and agree that the foregoing  statement on
Schedule  13D is  filed  on  behalf  of each of the  undersigned  and that all
subsequent  amendments  to this  statement  on Schedule  13D shall be filed on
behalf of each of the undersigned  without the necessity of filing  additional
joint acquisition  statements.  The undersigned acknowledge that each shall be
responsible   for  the  timely  filing  of  such   amendments,   and  for  the
completeness  and  accuracy  of  the  information  concerning  him,  her or it
contained  therein,  but shall not be  responsible  for the  completeness  and
accuracy of the information  concerning the other entities or persons,  except
to the extent  that he,  she or it knows or has  reason to  believe  that such
information is inaccurate.

Dated: December 10, 1998


                        AMERICAN RETAIL ENTERPRISES, L.P.
                        By:   LANDMARK PANTS CORP.
                              its General Partner

                              /s/ Ronald Lubel
                              ________________________________
                              Name: Ronald Lubel
                              Title : President

                        By:   THE PANTS SET, INC.
                              its General Partner

                              /s/ William R. Siegel
                              ________________________________
                              Name: William Siegel
                              Title : President

[Signatures continued on following page]


<PAGE>


[Signatures continued from prior page]


                        LANDMARK PANTS CORP.


                        By:   /s/ Ronald Lubel
                              ________________________________
                              Name: Ronald Lubel
                              Title : President



                        THE PANTS SET, INC.

                        By:   /s/ William R. Siegel
                              ________________________________
                              Name: William Siegel
                              Title : President


                        /s/ William R. Siegel
                        ________________________________________
                        William Siegel


                        /s/ Ronald Lubel
                        ________________________________________
                        Ronald Lubel



                                                                       EXHIBIT A
                                                                              to
                                                                    SCHEDULE 13D


                                                                  EXECUTION COPY

                         TRANSITIONAL SERVICES AGREEMENT

      TRANSITIONAL SERVICES AGREEMENT, dated as of July 10, 1998, among
AMERICAN RETAIL ENTERPRISES, L.P. (the "Seller"), SCREEEM! INC. (the
"Purchaser") and DELIA'S INC. (the "Parent").

                                    RECITALS

      A.  Seller,  Purchaser,  Parent and certain  affiliates  of the Seller are
parties to that certain Asset Purchase Agreement,  dated as of June 1, 1998 (the
"Purchase  Agreement"),  pursuant  to  which  the  Seller  and  certain  of  its
affiliates are selling certain retail stores to the Purchaser. Capitalized terms
used but not defined  herein have the meanings  assigned to them in the Purchase
Agreement.

      B. Pursuant to Section 9.7 and Section 10.9 of the Purchase Agreement,  it
is a condition to the  obligations  of the parties under the Purchase  Agreement
that the Seller,  Purchaser  and Parent  enter into this  Transitional  Services
Agreement.

      C. The parties  hereto wish to set forth certain  matters  concerning  the
provision  of certain  transitional  services  by the Seller and  certain of its
Affiliates to the Purchaser after Closing.

                                    AGREEMENT

      Now therefore,  in consideration of the premises and the mutual agreements
contained herein, the Seller, the Purchaser and the Parent agree as follows:

      Section  1.  Transitional  Services  to be  Provided.  During the Term (as
defined in Section 4 below),  Seller hereby agrees to provide to the  Purchaser,
through  personnel  of Seller,  or at  Seller's  discretion,  the  personnel  of
Affiliates  of Seller,  the  distribution,  warehouse  and other  administrative
services substantially similar to those services that the Seller provided to the
Purchased  Stores in the ordinary  course of business  immediately  prior to the
Closing  (other than the services  provided by the Persons set forth on Schedule
2.4-A and Schedule 2.4-D to the Purchase Agreement),  including the services set
forth on Schedule I to this Agreement (the "Transitional  Services");  provided,
however,  that the Seller may change the exact manner in which it provides  such
services  so long as the Seller  makes such  change  with  respect to all of the
retail stores that its owns, provided,  further, however, that in no event shall
the Seller be required to provide such Transitional Services to any stores other
than (a) the Purchased Stores, and (b) up to ten other retail stores operated by
the Purchaser under the SCREEEM! or JEAN COUNTRY names, which stores are located
within New York, New


<PAGE>


Jersey, Connecticut,  Pennsylvania and/or Massachusetts;  and provided, further,
that the Seller  shall not be required  to provide any greater  level of service
under  this  Agreement  than  the  Seller  provided  to  the  Purchased   Stores
immediately  prior to the Closing (except with respect to control and accounting
procedures  reasonably  necessary for the operation of  separately-operated  and
controlled  entities).  Under no  circumstances  shall the Seller (or any of its
Affiliates)  be required or obligated to provide the  Purchaser  the services of
outside professionals or consultants in fulfilling the obligations of the Seller
set  forth  herein  except to the  extent  that such  outside  professionals  or
consultants  provided  services  to the Seller  with  respect  to the  Purchased
Business prior to the Closing.

      Section 2. Fees for Transitional  Services;  Payment. In consideration for
the Transitional Services provided by the Seller to the Purchaser, the Purchaser
shall pay to the Seller the fees set forth on Schedule II, which  payments shall
be made by the  Purchaser  to the Seller  within 30 days of delivery of invoices
therefor by Seller to Purchaser.

      Section 3.  Purchase and Sale of Merchandise.

      (a)  Purchase  and Sale of  Merchandise.  In addition to the  Transitional
Services to be provided by the Seller to the Purchaser,  the Purchaser agrees to
purchase  from the Seller,  and the Seller agrees to sell to the  Purchaser,  at
Seller's cost,  current  merchandise  that (i) is the subject of purchase orders
with  respect to the  Purchased  Stores  which have been placed in the  ordinary
course of the Seller's business but as to which delivery has not been made as of
the Closing Date,  and (ii) has been  purchased for the Purchased  Stores in the
ordinary course of business that is in the Seller's  warehouse as of the Closing
Date and has not yet been  shipped to the  Purchased  Stores  (such  merchandise
referred to in (i) and (ii) being the "Merchandise").

      (b) Payment for  Merchandise.  The Seller shall  invoice the Purchaser for
such Merchandise.  Purchaser shall pay the Seller for such Merchandise within 15
days of receipt of the invoice therefor from Seller; provided,  however, that if
the Purchaser is not satisfied with the quality of the  Merchandise,  the Seller
and the Purchaser will use their respective  commercially  reasonable efforts to
obtain a return authorization with respect to such Merchandise from the vendor.

      (c)  Assignment  of Rights.  In  connection  with any sale of  Merchandise
pursuant to this Section 3, Seller  shall,  to the extent  permitted,  assign to
Purchaser  its  rights  under the  contracts,  warranties,  representations  and
guarantees made by suppliers,  manufacturers  and contractors  pursuant to which
the Seller  purchased  such  Merchandise.  In the event any such contract is not
assignable,  Seller shall cooperate with the Purchaser, to the extent reasonably
practicable,   to  ensure  that  the  Purchaser   enjoys  the  benefits  of  the
representations,  warranties  and  covenants  made  by  the  vendor  under  such
contract.


<PAGE>


      Section 4.  Term; Termination.

      (a) Term. The term of this  Agreement  shall commence on the Closing Date,
and shall continue until March 31, 1999; provided,  however,  that the Purchaser
may extend this  Agreement  until the first  anniversary  of the Closing Date by
providing  the Seller  with  written  notice at least 60 days prior to March 31,
1999 of the  Purchaser's  intention to extend the term;  and provided,  further,
that  the  parties  may  extend  the term of this  Agreement  beyond  the  first
anniversary of the Closing Date if the parties  mutually agree to do so at least
60 days prior to the first  anniversary  of the Closing  Date (such term,  as so
extended, being the "Term").  Notwithstanding anything to the contrary contained
herein,  the Seller  shall not be  obligated  to perform any of the services set
forth under the heading  "Administrative  Services" on Schedule I after December
31, 1998; provided, however, that the Purchaser and Seller may mutually agree to
extend such period until March 31, 1999 if the Purchaser and the Seller mutually
agree (after negotiating  reasonably in good faith) on the fee to be paid by the
Purchaser  to the Seller for such  Administrative  Services  during such 3 month
period; and provided, further, however, that the Seller shall not be required to
agree to such an  extension  to the extent  the Seller is unable (in  accordance
with the terms of the lease  agreement or other  agreement  governing the use of
the Seller's Long Island Facility,  or such successor  headquarters  facility of
the Seller) to  reasonably  accommodate  the  Purchaser's  employees as required
pursuant to Section 10(a) hereof.

      (b)  Termination.  Notwithstanding  any provision of this Agreement to the
contrary,  either the Seller or the Purchaser  may  immediately  terminate  this
Agreement upon the material  breach of this Agreement by the other party hereto,
which  breach is not cured  after 10 days  notice  thereof.  The  Purchaser  may
terminate  this  Agreement  at any time and for any  reason  upon 30 days  prior
notice to the Seller.

      (c) Effect of  Termination.  Any  termination of this Agreement under this
Section 3 shall not affect the  obligations of (i) the Purchaser to pay fees and
expenses  accrued prior to the effective  date of such  termination  to the full
extent provided herein, (ii) the Purchaser to purchase Merchandise under Section
3 or (iii) the  parties to  indemnify  each other  pursuant to Section 6 of this
Agreement.

      Section 5. Standard of Care.  The parties  acknowledge  and agree that (a)
the Seller is not in the  business of  providing  any  Transitional  Services to
third  parties and shall not be held to the  standard of care of an entity which
is engaged in such  business  and (b) the Seller will  provide the  Transitional
Services to the Purchaser in the same manner and using the same standard of care
as the Seller  currently  provides  such  services to retail stores owned by the
Seller on the Closing Date. The parties  further  acknowledge and agree that the
Seller shall have no liability with respect to the provision of the Transitional
Services unless such liability


<PAGE>


is the direct result of the Seller's gross  negligence or willful  misconduct in
the performance of such Transitional Services.

      Section 6.  Indemnification.

      (a)  Indemnification  by Parent and  Purchaser.  Parent and the Purchaser,
jointly and  severally,  shall  indemnify,  defend and hold  harmless the Seller
Indemnified  Parties  promptly  upon  demand  at any time and from time to time,
against  any and all  Losses  arising  in  connection  with  (i) any  breach  or
nonfulfillment  of any covenant or agreement made by the Parent or the Purchaser
in this  Agreement  or (ii) the  provision  by the  Seller  of the  Transitional
Services to the Purchaser;  provided, however, that for purposes of this Section
6(a),  in the event that the  Purchaser  shall fail to make a payment  hereunder
when due, the term "Losses"  shall  include  interest on such unpaid amount at a
rate of 1% per month  accruing  from the date  which is ten days  after the date
such  payment was due through the date on which such  payment is actually  made;
and provided,  further,  however, that the Parent and the Purchaser shall not be
responsible for any Losses of any Seller  Indemnified Person that are the direct
result  of  such  Seller  Indemnified   Person's  gross  negligence  or  willful
misconduct or any action outside the scope of the provisions of the Transitional
Services.

      (b)  Indemnification  by Seller.  Seller shall indemnify,  defend and hold
harmless the Purchaser  Indemnified Parties promptly upon demand at any time and
from time to time,  against any and all Losses  arising out of or in  connection
with (i) any breach or  nonfulfillment  of any covenant or agreement made by the
Seller in this Agreement or (ii) the gross  negligence or willful  misconduct of
the Seller in connection  with the  provision by the Seller of the  Transitional
Services to the Purchaser.

      (c) Reduction for Insurance. The amount which the Seller, the Purchaser or
the Parent is required to pay to, or for the benefit,  of an  Indemnified  Party
under  this  Section  6  will  be  reduced   (including,   without   limitation,
retroactively) by any insurance proceeds which may reasonably be recovered by or
on behalf of the  Indemnified  Party in reduction of the related  Loss.  Amounts
required to be paid, as so reduced, are hereinafter referred to as "Transitional
Indemnity Payment".  If an Indemnified Party has received, or if an Indemnifying
Party has paid on its  behalf,  Transitional  Indemnity  Payment in respect of a
Loss and subsequently  receives,  directly or indirectly,  insurance proceeds in
respect of such Loss,  then such  Indemnified  Party  will  promptly  pay to the
Indemnifying  Party the  amount of such  insurance  proceeds,  or, if less,  the
amount of the Transitional Indemnity Payment.


      Section 7.  Liquidated Damages.


<PAGE>


      The  parties  hereto  agree  that in the event  the  quality  of  Seller's
performance  hereunder  falls  below  the  performance  standards  set  forth in
Schedule III hereto (the  "Performance  Standards"),  Purchaser would be damaged
and  the  amount  of such  damages  would  not be  susceptible  to  calculation.
Accordingly,  the parties  hereto agree that the  liquidated  damage amounts set
forth in Schedule  III,  subject to the  procedures  and  limitations  set forth
therein,  are fair and equitable under the circumstances,  and the parties agree
to their terms as Purchaser's  and Parent's sole remedy for Seller's  failure to
comply with the Performance Standards; provided, however, that the provisions of
this  Section 7 solely as they relate to the  Receiving  Standard (as defined in
Schedule III) shall not apply to shipments which the Purchaser or Seller deem to
be "problem" shipments.

      Section 8.  Escrow.  In order to secure the  obligations  of the Seller to
indemnify  the  Purchaser   Indemnified  Parties  under  Section  6(b)  of  this
Agreement,  Parent will deposit the Additional  Shares with the Escrow Agent, to
be held  by the  Escrow  Agent  in  accordance  with  the  terms  of the  Escrow
Agreement.  Such  Additional  Shares  will be  deposited  into an  account to be
managed  and paid out by the Escrow  Agent in  accordance  with the terms of the
Escrow Agreement.  To the extent that an  indemnification  claim is made against
such account,  the number of shares of Parent Common Stock to be disbursed shall
be determined by dividing the dollar amount of such claim (as finally determined
in accordance with the provisions of the Escrow Agreement) by the Current Price.

      Section 9. Parent Guaranty.  Parent hereby unconditionally and irrevocably
guarantees the due and prompt  payment,  performance and discharge of all of the
covenants,  obligations  and  liabilities of the Purchaser under this Agreement.
This is a guarantee of payment and not merely collectibility.  Parent waives any
defense to payment  and  performance  of any kind  (whether  due to  Purchaser's
insolvency,  the modification of the obligations  guaranteed or any other event,
act,  omission or  occurrence or legal theory which would  otherwise  operate to
release a guarantor or surety) and shall remain fully obligated until the Seller
has indefeasibly received payment and performance in full.

      Section 10.  License to Use Seller's Facilities.

      (a) Management  Space.  Until January 1, 1999, or such earlier date as the
parties may mutually  agree,  to the extent  permitted under the lease agreement
with respect to such  property,  the Seller shall permit the  Purchaser to use a
portion of its Long Island,  New York  business  headquarters  (the "Long Island
Facility") as office space for Post-Closing Employees. That portion shall be the
same portion,  to the extent  reasonably  practicable,  which such  Post-Closing
Employees used prior to becoming employees of the Purchaser.

      (b)  Distribution Space.  To the extent permitted under the lease
agreement with respect to such property, the Seller shall permit the
Purchaser to use that portion of the Seller's New


<PAGE>


Jersey warehouse and distribution facility (the "New Jersey Facility") necessary
for the distribution and warehouse services described  hereunder with respect to
the Purchaser's inventory.

      (c)  Compliance  with Leases.  Neither the  Purchaser nor the Parent shall
take any  action or fail to take any  action in  connection  with its use of the
portions of the Long Island  Facility  and the New Jersey  Facility  which might
result in the Seller's  violating any of the terms or conditions of Seller's (or
its affiliates) lease agreement with respect to such facilities. Unless required
by applicable law, or the applicable lease agreement,  the Seller shall not take
any action or fail to take any action in connection with its leasehold  interest
in the Long Island  Facility and the New Jersey  Facility  which might result in
any interference  with the Purchaser's  right to use portions of such facilities
as provided herein.

      Section  10.  Books and  Records.  Each party shall  maintain  correct and
complete  books and records  relating  to its  performance  hereunder  and shall
provide  the other  party full  access to such books and  records at  reasonable
times and upon reasonable notice.

      Section 11.  Miscellaneous.  The provisions of Sections 15.3,  15.5, 15.6,
15.7,  15.8, 15.10 and 15.12 of the Purchase  Agreement are hereby  incorporated
into and made a part of this Agreement as if herein set forth.

      Section  12.  Force  majeure.  No  delay  or  failure  by a  party  in the
performance of any of its  obligations  under this Agreement shall be a deemed a
breach of this Agreement or create any penalty or liability,  to the extent that
delay or failure was caused by an event or events beyond the reasonable  control
of that party,  including but not limited to the following events, each of which
shall be  considered  beyond the  control of each  party:  (a) fire,  explosion,
breakdown or failure of machinery,  strike, lock-out, labor dispute, casualty or
accident,  epidemic,  cyclone,  flood, drought or failure in whole or in part of
transportation,  communication or power; (b) war,  revolution,  civil commotion,
blockade  or  embargo;  or  (c)  any  law,  order,   proclamation,   injunction,
regulation,  ordinance, demand or requirement of any Governmental Authority that
does not arise  from any act or  omission  of the  failing  party.  If any event
beyond the reasonable  control of a party occurs, the party whose performance is
affected  by that event  shall  promptly  give  notice of the event to the other
party and shall be temporarily  excused from performing  those  obligations that
the event makes it impracticable to perform.


<PAGE>


      IN WITNESS  WHEREOF,  the parties have duly executed this  Agreement as of
the date first above written.

                                    AMERICAN RETAIL ENTERPRISES, L.P.

                                    By:  Landmark Pants Corp., one of its
                                          general partners,


                                    By: /s/ William R. Siegel                 
                                       ------------------------------
                                         Name:
                                         Title:

                                    By: /s/ Gary Sugarman                    
                                       ------------------------------
                                         Name:
                                         Title:


                                    SCREEEM! INC.



                                    By: /s/ Alex Navarro                       
                                       ------------------------------
                                         Alex S. Navarro
                                         Senior Vice President


                                    DELIA'S INC.



                                    By: /s/ Alex Navarro                       
                                       ------------------------------
                                         Alex S. Navarro
                                         Senior Vice President


<PAGE>


                                                                      SCHEDULE I
                                                                              to
                                                 TRANSITIONAL SERVICES AGREEMENT

                              Transitional Services

A.  Administrative Services

Seller shall provide the following services:

I.    Services to be Provided

      A.    Data Processing -- This service contemplates the receipt, processing
            and  storage  of  data.  It  also  includes  the   preparation   and
            dissemination of reports.
            1.    Sales
                  a.    Poll  stores  daily  and  post  sales  by store to sales
                        journals and LRMS merchandise system.
                  b.    Follow up with stores that do not poll and post sales to
                        sales journal and LRMS merchandise system.
                  c.    Prepare selling reports on a daily and weekly basis (see
                        Exhibits).

            2.    Merchandise Systems
                  a.    Process  the entry and  maintenance  of  purchase  order
                        files daily.
                  b.    Download SKU files and prices daily to store  systems to
                        maintain price look-up files.
                  c.    Download  retail price changes  daily to maintain  price
                        look-up files on store registers.
                  d.    Post daily sales to merchandise system. 
                  e.    Process Levilink transactions as they occur. 
                  f.    Process automatic replenishment system daily to
                        replenish store inventories from warehouse inventory.
                  g.    Maintain SKU files.
                  h.    Provide files to Planning and Distribution Department
                        to maintain Arthur files.
                  i.    Prepare   merchandise   selling   reports   weekly  (see
                        Exhibits).
                  j.    Maintain off-premises back-up computer tape daily.
                  k.    Post relevant information to the General Ledger.
            3.    Help Desk
                  a.    Provide  direct  phone  and  beeper  service  to  handle
                        problems from store personnel  relating to POS equipment
                        and software.
                  b.    Place service calls to IBM or dispatch our own personnel
                        where appropriate.


<PAGE>


      B.    Accounts Payable
            1.    Maintain vendor file.
            2.    Receive invoices for merchandise and purchased.
            3.    Verify goods have been received.
            4.    Verify terms and amount to be paid.
            5.    Draw checks on Delia's check stock.
            6.    Audit checks prior to mailing.
            7.    Deliver checks and invoices to Delia's for approval.
            8.    Answer   inquiries  from  vendors  about  status  of  account,
                  invoices and disputes.
            9.    Answer  inquiries from factors  concerning  status of account,
                  invoices and disputes.
            10.   Maintain file of paid invoices and copies of checks issued.

      C.    Accounting
            1.    Maintain General Ledger.
            2.    Maintain Sales Journal.
            3.    Maintain Payable Journal.
            4.    Close books monthly without physical inventory.
            5.    Close books quarterly with physical inventory.
            6.    Review  daily  sales  exception  reports  and make  correcting
                  entries.
            7.    Transmit General Ledger information to Delia's monthly.
            8.    Reconcile credit card remittances.
            9.    Prepare sales tax remittance reports.
            10.   Verify rent invoices -- Rent, CAM, R/E Taxes, etc.
            11.   Process monthly rent payments.
            12.   Draw checks on Delia's check stock.

      D.    Human Resources
            1.    Maintain permanent Personnel Files on all employees.
            2.    Obtain  necessary  information on new hires such as: 
                  a. Signed application 
                  b. Form I-9 
                  c. Form W-4 
                  d. Insurance  Application
                  e. 401(K)/Profit Sharing Plan information
            3.    Process  payroll  weekly  through  ADP  (checks to be drawn on
                  Delia's account).
            4.    Collect time sheets and test check.
            5.    Handle employee inquiries.
            6.    Handle employee disputes.
            7.    Maintain files on terminated employees.


<PAGE>


            8.    Provide  reports to Delia's to assist  them in making  filings
                  with government agencies.

      E.    Loss Prevention
            1.    Audit stores  operations in accordance with Audit report shown
                  in Exhibits.
            2.    Conduct interviews of employees in connection with high shrink
                  or suspected theft.
            3.    After consultation with Delia's, prosecute suspected thieves.
            4.    Conduct loss prevention training for store employees.
            5.    Maintain electronic Loss Prevention equipment.
            6.    Arrange for installation of new equipment in new stores.

      F.    Planning & Distribution
            1.    Prepare    seasonal    merchandise    plans   by   merchandise
                  classification and by store.
            2.    Create and maintain open-to-buys.
            3.    Produce weekly business reports (see Exhibits).
            4.    Maintain Arthur database.
            5.    Coordinate the transfer of merchandise between stores.
            6.    Work with buyers to  distribute  merchandise  on new orders to
                  stores.
            7.    Fill in store inventories from warehouse inventory.

      G.    Buying Department
            1.    Buyer support personnel to assist buyers with
                  administrative functions:
                  a.    Creating purchase orders
                  b.    Entering purchase orders into LRMS
                  c.    Answering vendor inquiries
                  d.    Handling follow-up with vendors
                  e.    Processing mark-downs/mark-ups
                  f.    Process information for vendor ticketing

B.  Distribution Services

Seller shall provide the following services:

I.    Case  Pack   Distribution  --  This  service   contemplates  the  receipt,
      processing and  distribution of full cases.  The services  include but are
      not limited to the following:

      H.    Tasks:
            1.    Receive merchandise from truckers and other freight companies.
            2.    Refuse  shipments  where there are no valid purchase orders on
                  file or where  shipments  are  received  prior to the purchase
                  order start date or  


<PAGE>


                  subsequent to the purchase order in-house cancellation date on
                  the applicable  Purchase Order,  unless authorized by Delia's,
                  in writing, to accept the merchandise.
            3.    Check in merchandise against Delia's "Receiving Worksheet."
            4.    Note  all  discrepancies  on  Receiving  Manifest  and  inform
                  Delia's daily.
            5.    Verify that the number of pieces in each carton corresponds to
                  the applicable Purchase Order and that the merchandise matches
                  the description on the Purchase Order.
            6.    Apply  Delia's  price  tickets  where  applicable  to garments
                  pursuant to specifications contained in "Appendix A."
            7.    Place merchandise into stock.
            8.    Store merchandise.
            9.    Update Delia's automated  Inventory  Management System to show
                  the merchandise received.
            10.   Pick full cases of merchandise  in accordance  with work order
                  or pick ticket instructions.
            11.   Place shipping labels on cartons.
            12.   Prepare a Shipping Manifest to accompany each shipment.
            13.   Ship all  outbound  orders via UPS or other  freight  carriers
                  agreed to in writing by the parties.
            14.   Present all packing slips,  invoices and receiving  reports to
                  Delia's  daily,  showing  verification  of  the  actual  goods
                  received.

II.   Pick  and  Pack  Prepacks  --  This  service   contemplates  the  receipt,
      processing and  distribution  of prepacks which will be enclosed in master
      cartons. (If prepacks are broken open in carton, or broken down to ticket,
      they will be reassembled into prepacks.)

      A.    Tasks:
            1.    Same as Case Pack  Distribution  except that  Warehouser  will
                  open cases and process individual prepacks.

III.  Single SKU Pull -- This service  contemplates the receipt,  processing and
      distribution of individual garments.

      A.    Tasks:
            1.    Same as Case  Pack  Distribution  except  merchandise  will be
                  received  in  master  cartons  and  will be  picked,  a single
                  garment at a time.

IV.   Vendor Returns/Damages -- Warehouser shall, upon written instructions from
      Delia's, return merchandise to vendors.


<PAGE>


      A.    Tasks:
            1.    Vendor Returns and Damages.
                  a.    Receive  written  instructions  from  Delia's  to return
                        merchandise to vendors.
                  b.    Receive merchandise from stores to return to vendors, if
                        applicable.
                  c.    Prepare merchandise to be returned.  
                  d.    Pack merchandise in cartons. 
                  e.    Solicit   return   authorizations   from  vendors  where
                        applicable.
                  f.    Ship merchandise to vendors.

            2.    Materials.
                  a.    Packaging Materials will be supplied by Warehouser.
                  b.    Ticketing equipment and materials will be supplied by
                        Warehouser.
                  c.    Shipping Labels will be supplied by Warehouser.
                  d.    Other materials will be supplied by Warehouser.


<PAGE>


                                                                     SCHEDULE II
                                                                              to
                                                 TRANSITIONAL SERVICES AGREEMENT

                                      Fees

I.  Fees for Administrative Services:

      $200,000 for the six month period following the Closing.

II.  Fees for Distribution Services:

      A.    From Closing until March 31, 1999 -- Monthly retail sales divided by
            an  assumed  retail  price  of  $35.00  per  unit  and the  quotient
            multiplied by $0.35.

      B.    From April 1, 1999 until the first  anniversary  date of the Closing
            -- Monthly retail sales divided by an assumed retail price of $35.00
            per unit and the quotient multiplied by $1.00.

      C.    After the first  anniversary  date of the  Closing  -- A price to be
            negotiated by the parties.


<PAGE>


                                                                    SCHEDULE III
                                                                              to
                                                 TRANSITIONAL SERVICES AGREEMENT


                  Performance Standards and Liquidated Damages


A.    Performance Standards

      1.    Seller  shall enter the receipt of Purchaser inventory  into its MIS
system on average  within five (5) business days of delivery  thereof to the New
Jersey  facility  such that the  inventory  is ready to be  picked,  packed  and
shipped  (e.g.,  inventory  delivered  on Monday must be entered by Friday) (the
"Receiving Standard").

      2.    Seller shall not lose (i.e., shrinkage) in excess of 1% (measured by
cost of inventory shipped from the warehouse) of the Purchaser's  inventory (the
"Inventory Loss Standard").

      3.  Seller shall ship Purchaser inventory to the Purchaser's stores within
three  business days of written or electronic  instructions  for such  delivery,
that is three  business  days for  pick,  pack  and  ship  (the  "Pick/Pack/Ship
Standard").

      4.    With respect  to payments  to third  parties  for  which  Seller  is
responsible  for handling as part of this  Agreement,  Seller shall cause timely
payment of all amounts owed by the  Purchaser to third parties such that no late
fees or interest  charges are imposed by third parties (the "Timely and Accurate
Payment Standard").

B.    Liquidated Damages.

      The Seller shall be liable for the following amounts as liquidated damages
in the event of a failure to meet the  Performance  Standards  set forth  above,
provided,  however,  that no such damages shall become  payable unless and until
the aggregate  amount of liquidated  damages in any Measurement  Period (defined
below) exceeds $100,000:

      1. For  failures  under the  Receiving  Standard:  $25,000 for each day by
which the  monthly  average  time to perform  the  service in A.1  exceeds  five
business days. Performance under this standard shall be determined monthly.

      2. For failures  under the Inventory  Loss  Standard:  100% of the cost of
such lost inventory (in excess of 1%),  performance under this standard shall be
determined at the end of the term of the Agreement.


<PAGE>


      3. For each day's failure to meet the Pick/Pack/Ship  Standard:  5% of the
cost of such untimely delivered inventory.

      4. For failures under the Timely and Accurate  Payment  Standard;  100% of
such late fees and interest payments which are imposed by such third parties.

C.    Procedures.

      1. Seller's compliance with the Performance Standards shall be reviewed by
the parties at the end of each three month  period  (except  with respect to the
Inventory  Loss  Standard  which shall be reviewed at the end of the term of the
Agreement) (or shorter with respect to the first such period) period ending July
31, October 31, January 31 and April 30 (each, a "Measurement Period").

      2. Such review shall be based on reports generated by Seller's  inventory,
distribution  and  accounting  systems,  which  reports  shall be  presumptively
conclusive  (which  presumption  may be  rebutted  by either  party) of Seller's
compliance or  non-compliance  with the  Performance  Standards.  Seller and the
Purchaser  shall  jointly  prepare such reports  within 30 days after the end of
each Measurement Period.

      3.  If  Seller  is  liable  for  liquidated  damages  with  respect  to  a
Measurement  Period,  the Purchaser may deduct such amount from its fee payments
hereunder.

      4. Seller shall not be liable for any liquidated  damages hereunder except
to the extent the amount of  liquidated  damages  calculated  with  respect to a
Measurement Period exceeds $100,000.

      5. Under no  circumstances  shall Seller ever be liable for any liquidated
damages with respect to a  Measurement  Period in excess of the  aggregate  fees
payable with respect to such Services provided during such Measurement Period.




                                                                       EXHIBIT B
                                                                              to
                                                                    SCHEDULE 13D

                                ESCROW AGREEMENT

      Escrow  Agreement  dated as of July 10, 1998 by and among  dELiA*s Inc., a
Delaware  corporation  of the  State of  Delaware  ("Parent"),  American  Retail
Enterprises, L.P., a New York limited partnership, as agent (the "Company"), and
The Chase Manhattan Bank, a New York State chartered bank ("Escrow Agent").

                                   WITNESSETH

      WHEREAS,  pursuant to an Asset Purchase Agreement dated as of June 1, 1998
(the  "Purchase  Agreement")  by and among  Parent,  Screeem!  Inc.,  a Delaware
corporation ("Screeem"),  the Company and certain affiliates of the Company (the
"Company  Affiliates"),  there is required  to be  deposited  in escrow  certain
securities  to be held by the Escrow Agent  subject to the terms and  conditions
set forth herein.

      NOW  THEREFORE,  in  consideration  of the  foregoing  and  of the  mutual
covenants hereinafter set forth, the parties hereto agree as follows:

      Parent and the Company do hereby appoint and designate the Escrow Agent as
escrow agent for the purposes set forth herein, and the Escrow Agent does hereby
accept such appointment under the terms and conditions set forth herein.

      1.    Certain Definitions.

            "Escrow  Termination  Date" means the 18 month anniversary of this
Agreement.

            "Parent  Common  Stock" means the common  stock,  par value $.01 per
share, of Parent.

            "Trademark  License Agreement" means the trademark license agreement
dated as of the date  hereof by and among the Parent,  Screeem,  the Company and
certain affiliates of the Company.

            "Transfer  Agent" means the transfer  agent for the Parent  Common
Stock.

            "Transitional  Services  Agreement" means the transitional  services
agreement  dated as of the date hereof by and among the Parent,  Screeem and the
Company.

      2. Deposit of Escrowed  Shares.  Simultaneous  with the  execution of this
Escrow  Agreement,  Parent is depositing with the Escrow Agent, and Escrow Agent
hereby  acknowledges  receipt of, a certificate  representing  171,074 shares of
Parent  Common  Stock  issued to the Company  pursuant to Section  3.1(c) of the
Purchase  Agreement (the "Initial Escrowed  Shares"),  accompanied by five fully
executed  stock  powers duly  endorsed in blank and  medallion  guaranteed.  The
Initial Escrowed Shares,  together with any shares of Parent Common Stock issued
as a result of any stock dividend or stock split with respect to such shares and
such other shares of Parent Common Stock as may, from time to time, be deposited
with the Escrow Agent in accordance with the Purchase Agreement, are hereinafter
referred to as the  "Escrowed  Shares." The Escrow Agent shall hold,  subject to
the terms and conditions hereof, the Escrowed Shares, provided, however, that it
is understood  and agreed that (a) any cash  dividends or  distributions  on the
Escrowed  Shares  shall be payable to the  Company  and shall not be held by the
Escrow Agent and (b) the Company shall retain any voting rights  associated with
the Escrowed Shares.

      3. Delivery of Escrowed Shares.  The Escrow Agent shall not have the right
to liquidate any investments held (including,  without limitation,  the Escrowed
Shares), in order to provide funds necessary


<PAGE>


to make  required  payments  under this  Escrow  Agreement  other than  payments
payable to the Escrow  Agent  (but  shall only have the right to  liquidate  the
investments to the extent payments payable to the Escrow Agent are not made when
due and provided, further, the Escrow Agent shall have given the Company and the
Parent 10 days advance notice of its intent to so liquidate such investments and
the  Parent  and the  Company  have not paid the  amounts  payable to the Escrow
Agent).  Rather,  the Escrow  Agent  shall  deliver  the  appropriate  number of
Escrowed  Shares (as  determined  pursuant to paragraph 4(a) or 5 hereof) to the
party entitled to them in accordance with the terms of this Agreement.  Once the
appropriate  number of Escrowed  Shares has been  determined as provided in this
Agreement, the Escrow Agent shall (if the Escrow Agent does not hold one or more
certificates  in the  exact  amount  equal to that  number of  Escrowed  Shares)
deliver one or more  certificates  for the Escrowed Shares to the Transfer Agent
with instructions to: (i) issue a certificate (in the name of the party entitled
to such  shares) for the  appropriate  amount of Escrowed  Shares,  (ii) issue a
certificate  (in the name of the Company) for the balance of the Escrowed Shares
so delivered and (iii) return all such  newly-issued  certificates to the Escrow
Agent.  The Parent shall,  and, subject to provision of documents or instruments
reasonably  requested by the  transfer  agent of the Company to  facilitate  the
foregoing, shall cause the Transfer Agent to, comply with such instructions.

      4.    Claims Against Escrowed Shares.

            (a) Notice of Claim by  Parent.  Parent  may,  at any time until the
Escrowed Shares shall have been delivered as hereinafter  provided in Section 6,
submit  requests  for  disbursements  of  Escrowed  Shares  by  making  a  claim
("Parent's  Claim")  stated to be on the basis of (1) the indemnity  provided to
the Parent by the Company and the Company  Affiliates  pursuant to the  Purchase
Agreement,  (2)  the  purchase  price  adjustment  provisions  of  the  Purchase
Agreement,  (3) the Transitional Services Agreement or (4) the Trademark License
Agreement  by giving  written  notice of such claim to the Escrow  Agent and the
Company,  certifying  to the Escrow  Agent (i) that the claim is being  asserted
pursuant to this Section 4, (ii) that a copy of the notice has been delivered to
the  Company  and its  counsel as set forth in Section 14 hereof and the date of
receipt of such notice by the Company and its counsel, (iii) stating the nature,
basis and amount of the claim and the pertinent details thereof, including, with
respect to any claims asserted by a third party, the date by which any answer or
other response must be served and (iv) the number of Escrowed Shares asserted to
be payable to Parent as a result of the claim.  Upon the giving of such  notice,
the disposition of such claim or claims shall be governed as follows: (A) unless
within 30 days following receipt by the Escrow Agent (or if later, 30 days after
receipt by the Company and its  counsel of such  notice) of Parent's  notice the
Company  provides written notice to Parent and the Escrow Agent that the Company
disputes  such claim,  which notice shall set forth the nature and basis of such
dispute,  the claim will be paid by Escrow Agent in accordance with Section 4(b)
hereof;  or (B) if within  30 days  following  receipt  by the  Escrow  Agent of
Parent's  notice (or if later,  30 days after  receipt  by the  Company  and its
counsel of such notice) the Company  provides  written  notice to Parent and the
Escrow Agent that the Company disputes such claims, such dispute will be settled
pursuant to Section 5 hereof.

            (b)  Delivery.  Any payment of a claim by Escrow  Agent  pursuant to
Section  4(a)  or  Section  5 of this  Agreement  shall  be made in the  form of
delivery of Escrowed Shares to Parent and shall be made only in whole shares, it
being  understood  that the amount  payable shall be rounded down to the nearest
whole share.

      5. Settlement of Disputes.  If the Company  notifies Parent and the Escrow
Agent in accordance with Section 4(a) hereof that Company objects to the payment
of a claim made by Parent against the Escrowed Shares,  any  determination as to
whether  the  claim  is  valid,  and  the  amount  paid  on the  claim  and  any
reimbursable  expenses applicable thereto,  shall be conclusively  determined by
the mutual consent of the Company and Parent (evidenced by a certificate  signed
by the Company and Parent) or as set forth in a final order,  decree or judgment
of a court of competent  jurisdiction in the United States of America,  the time
of appeal having expired and no appeal having been perfected (a "Final  Order").
Notice


<PAGE>


of any such  determination  shall  forthwith be given to the Escrow Agent in the
form of (i) a certificate signed by Parent and the Company or (ii) a certificate
of either the  Parent or the  company  with a  certified  copy of a Final  Order
attached,  and if such determination,  as evidenced by such notice,  shall allow
the claim in whole or in part, the Escrow Agent shall,  within ten (10) business
days after  receipt of such  notice (or in the case of (ii),  ten days after the
Escrow Agent has given notice to the party which did not submit the  certificate
if such party has not within such 10-day  period  given the Escrow Agent and the
party  submitting the certificate  written notice of objection),  deliver to the
appropriate party the number of Escrowed Shares specified in the certificate.

      6.    Disposition and Termination.

            (a) If, at the  Escrow  Termination  Date,  no  Parent's  Claims are
pending,  within two (2) business days after the Escrow  Termination  Date,  the
Escrow Agent shall deliver to the Company the Escrowed  Shares  remaining in the
Escrow Agent's possession.

            (b) If, at the Escrow  Termination  Date,  any  Parent's  Claims are
pending,  within two (2) business days after the Escrow  Termination  Date,  the
Escrow Agent shall deliver to the Company the Escrowed  Shares  remaining in the
Escrow  Agent's  possession  less that number of  Escrowed  Shares that would be
required  to be paid by Escrow  Agent  pursuant  to Section  4(b) if any pending
Parent's  Claims were to become  payable  claims (such shares being  hereinafter
referred to as "Reserved Shares").

            (c) Within two (2) business  days after  resolution of each Parent's
Claim that was pending as of the Escrow Termination Date, the Escrow Agent shall
deliver the  Reserved  Shares  remaining  in the Escrow  Agent's  possession  in
connection  with such  claim  upon,  and  pursuant  to,  (i) the  joint  written
instructions of Parent and Company or (ii) a Final Order.

            (d) Upon delivery by the Escrow Agent of all Escrowed  Shares,  this
Escrow  Agreement  shall  terminate,  subject  to the  provisions  of Section 12
hereunder, which Section shall survive such termination.

      7. The  Escrow  Agent  undertakes  to  perform  only  such  duties  as are
expressly set forth herein.

      8. The  Escrow  Agent  may  rely  and  shall be  protected  in  acting  or
refraining from acting upon any written notice, instruction or request furnished
to it  hereunder  and  believed  by it to be genuine  and to have been signed or
presented  by the proper  party or parties.  The Escrow  Agent shall be under no
duty to inquire into or  investigate  the  validity,  accuracy or content of any
such document. The Escrow Agent shall have no duty to solicit any payments which
may be due it hereunder.

      9. The Escrow Agent shall not be liable for any action taken or omitted by
it in good  faith  except  to the  extent  a  court  of  competent  jurisdiction
determines that the Escrow Agent's willful misconduct or gross negligence caused
or contributed to the Parent or the Company. In the administration of the escrow
account  hereunder,  the Escrow  Agent may execute any of its powers and perform
its duties  hereunder  directly or through  agents or attorneys  and may consult
with counsel,  accountants and other skilled persons to be selected and retained
by it,  but the Escrow  Agent  shall  nevertheless  remain  responsible  for the
performance  by such persons.  The Escrow Agent shall not be liable for anything
done,  suffered or omitted in good faith by it in accordance  with the advice or
opinion of any such counsel, accountants or other skilled persons.

      10. The  Escrow  Agent may  resign  and be  discharged  from its duties or
obligations hereunder by giving notice in writing of such resignation specifying
a date when such resignation shall take effect.  The Escrow Agent shall have the
right to withhold an amount equal to the amount due and owing to the


<PAGE>


Escrow  Agent,  plus any costs and expenses  the Escrow  Agent shall  reasonably
believe may be incurred by the Escrow Agent in connection  with the  termination
of the Escrow Agreement.

      11. Parent and Company  hereby agree to each (i) pay the Escrow Agent upon
execution of this Agreement  one-half of the compensation for the services to be
rendered hereunder,  as described in Schedule I attached hereto, and (ii) pay or
reimburse the Escrow Agent upon request for one-half all expenses,  disbursement
and advances,  including  reasonable  attorney's fees, incurred or made by it in
connection with the performance, modification and termination of this Agreement.

      12. Parent and Company hereby agree to jointly and severally indemnify the
Escrow Agent for, and to hold it harmless against any loss, liability or expense
arising out of or in connection  with this Agreement and carrying out its duties
hereunder,  including  the costs and  expenses of defending  itself  against any
claim of liability, except in those cases where the Escrow Agent has been guilty
of gross  negligence or willful  misconduct.  Anything in this  agreement to the
contrary  notwithstanding,  in no event  shall the  Escrow  Agent be liable  for
special,    indirect   or   consequential   loss   or   damage   of   any   kind
whatsoever,(including but not limited to lost profits), even if the Escrow Agent
has been advised of the  likelihood of such loss or damage and regardless of the
form of action.  As between  Parent,  on the one hand,  and the Company,  on the
other, all amounts to be paid pursuant to this Section 12 shall be split 50/50.

      13. The duties and responsibilities of the Escrow Agent hereunder shall be
determined  solely by the express  provisions of this Escrow  Agreement,  and no
other or further duties or responsibilities  shall be implied.  The Escrow Agent
shall  not have any  liability  under,  nor duty to  inquire  into the terms and
provisions  of  any  agreement  or  instructions,  other  than  outlined  in the
Agreement.

      14. All notices and communications hereunder shall be in writing and shall
be deemed to be duly given if sent by registered mail, return receipt requested,
or by hand delivery or courier in each case to the following address:

                  (a)   The Chase Manhattan Bank
                        Corporate Trust Group
                        450 West 33rd Street
                        New York, NY 10001
                        Attention: Escrow Administration, 15th Floor

                  (b)   If to Parent to:

                        dELiA*s Inc.
                        435 Hudson Street
                        New York, NY 10014
                        Attention: Alex S. Navarro
                        Fax: (212) 807-9069

                        with a copy to:

                        Proskauer Rose LLP
                        1585 Broadway
                        New York, New York 10036-8299
                        Fax: (212) 969-2900
                        Attention: Jeffrey A. Horwitz


<PAGE>


                  (c)   If to Company to:

                        American Retail Enterprises, L.P.
                        1620 Grand Avenue
                        Baldwin, NY 11510
                        Attention: William Siegel
                        Fax: (516) 867-6308

                        with a copy to:

                        Richards Spears Kibbe & Orbe
                        One Chase Manhattan Plaza
                        New York, NY 10005
                        Fax: (212) 530-1801
                        Attention: William Q. Orbe

or at such  other  address as any of the above may have  furnished  to the other
parties in writing by registered mail, return receipt requested. Any such notice
or  communication  given in the manner specified in this Section shall be deemed
to have been  given as of the date so  received,  as  evidenced  by a receipt of
delivery  provided  by the United  States  Postal  Service,  hand  deliverer  or
courier, as the case may be.

      15. This instrument contains the entire agreement and understanding of the
parties hereto with respect to the subject matter hereof. The provisions of this
Escrow Agreement may be waived, altered, amended or supplemented, in whole or in
part, only by a writing signed by all of the parties hereto.

      16. Neither this Escrow Agreement nor any right or interest  hereunder may
be  assigned in whole or in part by any party  without the prior  consent of the
other parties;  provided,  however, that Parent may assign its rights (but shall
not be  released  from its  obligations)  under  this  Agreement  to one or more
affiliates of Parent  without the consent of the other parties  hereto.  All the
terms and provisions of this  Agreement  shall be binding on, and shall inure to
the benefit of, the respective  legal  successors  and permitted  assigns of the
parties.

      17. This  Escrow  Agreement  may be executed in one or more  counterparts,
each of which  shall be  deemed an  original,  but all of which  together  shall
constitute one and the same instrument.

      18. The Escrow  Agent  shall not incur any  liability  for  following  the
instructions  herein  contained  or  expressly  provided  for, or joint  written
instructions given by the parties hereto.

      19. In the event that the Escrow Agent shall be uncertain as to its duties
or rights  hereunder or shall receive  instructions,  claims or demands from any
party hereto which, in its opinions, conflict with any of the provisions of this
Agreement,  it shall be entitled to refrain  from taking any action and its sole
obligation shall be to keep safely all property held in escrow until it shall be
directed  otherwise in writing by all of the other parties  hereto or by a final
order or judgment of a court of competent jurisdiction.

      20. Any corporation into which the Escrow Agent in its individual capacity
may be  merged  or  converted  or  with  which  it may be  consolidated,  or any
corporation resulting from any merger,  conversion or consolidation to which the
Escrow Agent in its individual  capacity shall be a party, or any corporation to
which  substantially all the corporate trust business of the Escrow Agent in its
individual  capacity shall be a party, or any corporation to which substantially
all the corporate trust business of the Escrow Agent in its individual  capacity
may be  transferred,  shall be the  Escrow  Agent  under this  Escrow  Agreement
without further act.


<PAGE>


      21.  If any  term,  condition  or  provision  of this  Agreement  shall be
declared,  to  any  extent,  invalid  or  unenforceable,  the  remainder  of the
Agreement,  other  than  the  term,  condition  or  provision  held  invalid  or
unenforceable,  shall not be affected  thereby and shall be  considered  in full
force and  effect  and  shall be valid and be  enforced  to the  fullest  extent
permitted by law.

      22.  The  captions  set  forth  in this  Agreement  are  used  solely  for
convenience  or  reference  and  shall not  control  or affect  the  meaning  or
interpretation of any of the provisions.

      23. This Agreement  shall be governed by and construed in accordance  with
the laws of the  State of New York and any  action  brought  hereunder  shall be
brought in the federal  courts or courts of the State of New York,  in each case
located in the  County of New York.  Each party  hereto  irrevocably  waives any
objection on the grounds of venue,  forum  non-conveniens or any similar grounds
and  irrevocably  consents to service of process by mail or in any other  manner
permitted by applicable  law in connection  with this  Agreement and consents to
the jurisdiction of said courts.

                            [SIGNATURE PAGE FOLLOWS]


<PAGE>


                      [SIGNATURE PAGE TO ESCROW AGREEMENT]

      IN WITNESS WHEREOF, the parties hereto have executed this Escrow Agreement
on the date and year first above written.


                                    dELiA*s INC.


                                    By: /s/ Alex Navarro                       
                                       ------------------------------
                                          Alex S. Navarro
                                          Senior Vice President -
                                            Development & Legal Affairs


                                    AMERICAN RETAIL ENTERPRISES, L.P.

                                    By:   LANDMARK PANTS CORP.
                                          its general partner


                                    By: /s/ William R. Siegel                  
                                       ------------------------------
                                          William Siegel
                                          Vice President


                                    By: /s/ Gary Sugarman                      
                                       ------------------------------
                                          Gary Sugarman
                                          Vice President


                                    By:   THE PANTS SET, INC.
                                          its general partner


                                    By: /s/ William R. Siegel                  
                                       ------------------------------
                                          William Siegel
                                          President


                                    By: /s/ Gary Sugarman                      
                                       ------------------------------
                                          Gary Sugarman
                                          Vice President


<PAGE>


                                    THE CHASE MANHATTAN BANK, as
                                      Escrow Agent


                                    By: /s/ Christopher Greene                 
                                       ------------------------------
                                           Name: Christopher Greene
                                           Title: Assistant Vice President


<PAGE>


                                   SCHEDULE 1

12.5 basis points of the highest value of  collateral  held on deposit per annum
or any part thereof without proration for partial years, subject to a minimum of
$5,000 per annum  (which  shall be split 50/50 by (a) the Parent and the Company
on the one hand and (b) Chase  Manhattan  Bank's Middle  Market  division on the
other  hand) or any part  thereof  without  proration  for  partial  years.  For
purposes of this  Schedule I, the value of the  collateral  shall be measured on
the date of this  Escrow  Agreement  and again on each  anniversary  of the date
hereof  using an average of the  closing  sales  price on the ten  trading  days
preceding such measurement date.




                                                                       EXHIBIT C
                                                                              to
                                                                    SCHEDULE 13D

                                  dELiA*s Inc.
                                435 Hudson Street
                            New York, New York 10014




                                    July 17, 1998


American Retail Enterprises, L.P.
1620 Grand Avenue
Baldwin, New York 11510
Attention: Mr. William Siegel

The Chase Manhattan Bank
Corporate Trust Group
450 West 33rd Street
New York, New York 10001
Attention: Escrow Administration, 15th Floor

Re:   Amendment No.1

Ladies and Gentlemen:

We refer you to that certain Escrow  Agreement  dated July 10, 1998 (the "Escrow
Agreement")  among  dELiA*s  Inc.,  a  Delaware  corporation,   American  Retail
Enterprises, L.P., a New York limited partnership, and The Chase Manhattan Bank,
a New York  State  chartered  bank.  Capitalized  terms  used but not  otherwise
defined herein have the meanings ascribed to them in the Escrow Agreement.

This is to confirm that Section 2 of the Escrow  Agreement is hereby  amended by
replacing the words "a  certificate  representing  171,074  shares" in the first
sentence thereof with the words "certificates representing 201,122 shares".

Please  confirm your agreement to the foregoing by signing and returning to us a
copy of this letter.


<PAGE>


Very truly yours,

DELIA*S INC.

By:    /s/ Alex Navarro                          
      ------------------------------
      Alex Navarro, Senior Vice President


                                    AGREED AND ACKNOWLEDGED:


                                    AMERICAN RETAIL ENTERPRISES, L.P.
                                    By:   LANDMARK PANTS CORP.
                                          General Partner

                                          By:    /s/ William R. Siegel         
                                                ------------------------------
                                                William Siegel, Vice President

                                          By:    /s/ Gary Sugarman             
                                                ------------------------------
                                                Gary Sugarman, Vice President

                                    By:   THE PANTS SET, INC.
                                          General Partner

                                          By:    /s/ William R. Siegel         
                                                ------------------------------
                                                William Siegel, President

                                          By:    /s/ Gary Sugarman             
                                                ------------------------------
                                                Gary Sugarman, Vice President


                                    THE CHASE MANHATTAN BANK

                                    By:    /s/ Christopher Greene              
                                          ------------------------------
                                          Name: Christopher Greene
                                          Title: Assistant Vice President



                                                                       EXHIBIT D
                                                                              to
                                                                    SCHEDULE 13D

                                  dELiA*s Inc.
                                435 Hudson Street
                            New York, New York 10014




                                    July 24, 1998


American Retail Enterprises, L.P.
1620 Grand Avenue
Baldwin, New York 11510
Attention: Mr. William Siegel

The Chase Manhattan Bank
Corporate Trust Group
450 West 33rd Street
New York, New York 10001
Attention: Escrow Administration, 15th Floor

Re:   Amendment No.2

Ladies and Gentlemen:

We refer you to that certain  Escrow  Agreement  dated July 10, 1998, as amended
(the "Escrow Agreement"),  among dELiA*s Inc., a Delaware corporation,  American
Retail  Enterprises,  L.P.,  a New  York  limited  partnership,  and  The  Chase
Manhattan Bank, a New York State chartered bank.  Capitalized terms used but not
otherwise  defined  herein  have the  meanings  ascribed  to them in the  Escrow
Agreement.

This is to confirm that Section 2 of the Escrow  Agreement is hereby  amended by
replacing the words "a  certificate  representing  201,122  shares" in the first
sentence thereof with the words "certificates representing 208,334 shares".

Please  confirm your agreement to the foregoing by signing and returning to us a
copy of this letter.


<PAGE>


Very truly yours,

DELIA*S INC.

By:    /s/ Alex Navarro                          
      ------------------------------
      Alex Navarro, Senior Vice President


                                    AGREED AND ACKNOWLEDGED:


                                    AMERICAN RETAIL ENTERPRISES, L.P.
                                    By:   LANDMARK PANTS CORP.
                                          General Partner

                                          By:    /s/ William R. Siegel         
                                                ------------------------------
                                                William Siegel, Vice President

                                          By:    /s/ Gary Sugarman             
                                                ------------------------------
                                                Gary Sugarman, Vice President

                                    By:   THE PANTS SET, INC.
                                          General Partner

                                          By:    /s/ William R. Siegel         
                                                ------------------------------
                                                William Siegel, President

                                          By:    /s/ Gary Sugarman             
                                                ------------------------------
                                                Gary Sugarman, Vice President


                                    THE CHASE MANHATTAN BANK

                                    By:    /s/ J. Morales                      
                                          ------------------------------
                                          Name:
                                          Title: Senior Trust Officer




                                                                       EXHIBIT E
                                                                              to
                                                                    SCHEDULE 13D

                                  SCREEEM! INC.
                                435 HUDSON STREET
                               NEW YORK, NY 10014


December 10, 1998

American Retail Enterprises, L.P.
1620 Grand Avenue
Baldwin, New York 11510
Attention: Mr. William Siegel

      Re:   Amendment No. 1 to Transitional Services and Purchase Agreement

Ladies and Gentlemen:

We refer you to that certain Transitional Services Agreement dated July 10, 1998
(the "Agreement") among Screeem!  Inc., a Delaware corporation  ("Screeem!"),  a
Delaware corporation [sic], dELiA*s Inc., a Delaware  corporation,  and American
Retail Enterprises,  L.P., a New York limited partnership  ("ARE").  Capitalized
terms used but not otherwise  defined herein have the meanings  ascribed to them
in the Agreement.

We hereby agree as follows:

      1.    Purchase and Sale of Inventory

            a. ARE agrees to purchase from Screeem! and Screeem!  agrees to sell
to ARE: (i) spring  season  inventory  designated  by Gary Sugarman in an amount
equal to  $500,000,  valued at original  cost,  and (ii) fall  season  inventory
designated by Gary  Sugarman in an amount equal to $400,000,  valued at original
cost (collectively,  the "Inventory").  Screeem!  shall deliver the Inventory to
ARE's New  Jersey  warehouse  within  twenty-one  (21) days  following  the date
hereof.

      2. ARE shall pay to Screeem!  an amount equal to Eight Hundred Twenty-Five
Thousand Dollars  ($825,000) in cash, as follows:  (i) $275,000 by June 8, 1999;
and (ii) the remaining $550,000 by December 8, 1999.

      3.  The  Transitional  Services  Agreement  is  amended  in the  following
respects (and otherwise shall continue in full force and effect):

      a. Notwithstanding  Section 4 of the Transitional Services Agreement,  ARE
shall   continue   to  provide  the   services   set  forth  under  the  heading
"Administrative  Services"  on  Schedule I thereof  through  January  31,  1999,
provided,  however, that no fee shall be due under Section 2 of the Transitional
Services Agreement for services rendered during the month of January 1999.

      b. Section 8 of the Transitional  Service Agreement is amended by deleting
the first  sentence  thereof  and  replacing  it in its  entire  [sic]  with the
following:

      "In order to secure the  obligations  of the Seller under  Section 6(b) of
this  transitional  Services  Agreement  and  under  Sections  1 and  2 of  this
Amendment  No.  1 to  the  Transitional  Services  Agreement  to  indemnify  the
Purchaser  Indemnified  Parties,  parent will deposit the Additional Shares with
the Escrow Agent, to be held by the Escrow Agent in accordance with the terms of
the Escrow Agreement."

      c. Distribution  Services.  ARE grants to Screeem!  an immediate credit of
Fifty  Thousand  Dollars  ($50,000)  applicable to Screeem!'s  obligation  under
Section 2 of the Transitional  Services Agreement relating to the fees set forth
on Schedule II thereof,  such that Screeem!  shall have no obligation to pay the
next $50,000 invoiced by ARE to Screeem!  with respect to Distribution  Services
thereunder.


<PAGE>


      4.  Personnel.  As of  January  1,  1999,  Screeem!  shall  hire  four (4)
employees of ARE or its affiliates designated by Gary Sugarman who are currently
on the ARE payroll and are involved in the provision of Administrative  Services
under the  Transitional  Services  Agreement  and shall  assume all  obligations
relating to such employees arising from and after January 1, 1998 [sic].

      5. Waiver.  Effective as of January 1, 1999,  dELiA*s and Screeem!  hereby
waive the obligations of the Company,  the Lessees and each of their  Affiliates
(as such terms are defined in the Purchase Agreement) under Article XII and such
Article  XII shall be of no further  force or effect as of such date;  provided,
however, that ARE ands [sic] Affiliates agree not to use the names "SCREEEM!" or
"JEAN COUNTRY."

      6. No Duty of ARE.  ARE and its  Affiliates  shall have no duty to dELiA*s
(or to any of dELiA*s  affiliates)  with respect to investing in, and buying and
selling  securities of dELiA*s and this  Agreement  shall not be  interpreted to
limit or restrict such activities.

      7.  Acknowledgement.  dELiA*s acknowledges that it has no objection to ARE
and/or its affiliates disclosing this transaction in filings with the Securities
and  Exchange  Commission,  subject  to our  approval,  not  to be  unreasonably
withheld,  the description  thereof,  which approval shall be a condition to the
effectiveness of this agreement.

Please  confirm your agreement to the foregoing by signing and returning to us a
copy of this letter.

Very truly yours,

dELiA*s INC.


By:    /s/ Alex Navarro                   
      ------------------------------
      Alex Navarro, Senior VP

SCREEEM! INC.


By:    /s/ Alex Navarro                   
      ------------------------------
      Alex Navarro, Senior VP

                                          AGREED AND ACKNOWLEDGED:

                                          AMERICAN RETAIL ENTERPRISES, L.P.
                                          By:   LANDMARK PANTS CORP.
                                                General Partner


                                          By:    /s/ William Siegel            
                                                ------------------------------
                                                William Siegel, Vice President


                                          By:   THE PANTS SET, INC.
                                                General Partner


                                          By:    /s/ William Siegel            
                                                ------------------------------
                                                William Siegel, President


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