UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 13F
Form 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: 06/30/2000
Check here if Amendment [ ]; Amendment Number:
This Amendment (Check only one.): [ ] is a restatement.
[ ] adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Private Asset Management, Inc.
Address: 11995 El Camino Real # 303
San Diego, CA 92130
Form 13F File Number: 28-5862
The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Michael D. Berlin
Title: General Counsel
Address: Private Asset Management, Inc.
11995 El Camino Real # 303
San Diego, CA 92130
Signature, Place, and Date of Signing:
/S/ Michael D. Berlin San Diego, CA 06/30/2000
--------------------- -------------- ---------
[Signature] [City, State] [Date]
Report Type (Check only one.):
[X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting
manager are reported in this report.)
[ ] 13F NOTICE. (Check here if no holdings reported are in this report, and
all holdings are reported by other reporting manager(s.)
[ ] 13F COMBINATION REPORT. (Check here it a portion of the holdings for this
reporting manager are reported in this report and a portion are reported
by other reporting manager(s).)
<PAGE>
Form 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 1
Form 13F Information Table Entry Total: 204
Form 13F Information Table Value Total: $ 739,422,847
List of Other Included Managers:
No. 13F File Number Name
--- ----------------- ---------------------------------
01 28-5862 Private Asset Management, Inc.
<TABLE>
<CAPTION>
FORM 13F Name of Reporting Mgr: PRIVATE ASSET MGMT, INC
Item 6:
Investment Discretion
---------------------
(b) Shared Item 8:
As Item 7: Voting Authority
Item 5: Defined Managers (Shares)
Item 3: Item 4: Shares of In (c) See ------------------
Item 1: Item 2: CUSIP Fair Market Principal (a) Instr.Shared Instr. (a) (b) (c)
Name of Issuer Title of Class Number Value Amount Sole V Other V Sole Shared None
------------------------------ ----------------- -------- ----------- ---------- ---- --- ----- ---- ---- ------ ----
<S> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C>
QUALCOMM INC COMMON STOCK QCOM 112,250,880 1,870,848 X None X
ORACLE CORPORATION COMMON STOCK ORCL 38,729,527 460,723 X None X
INTEL CORP COMMON STOCK INTC 33,274,545 248,898 X None X
E M C CORP MASS COMMON STOCK EMC 31,720,100 412,284 X None X
WORLDCOM INC. COMMON STOCK WCOM 23,324,456 508,435 X None X
CITIGROUP INC COMMON STOCK C 19,275,327 319,922 X None X
MERCK & CO INC COMMON STOCK MRK 17,935,055 234,063 X None X
LUCENT TECHNOLOGIES INC. COMMON STOCK LU 16,563,221 279,548 X None X
ENRON CORP COMMON STOCK ENE 16,357,845 253,610 X None X
HEWLETT-PACKARD CO. COMMON STOCK HWP 15,053,931 120,552 X None X
SCHWAB VALUE ADVANTAGE MONEY F OTHER ASSETS SWVXX 14,361,667 14,361,667 X None X
CISCO SYS INC COMMON STOCK CSCO 13,023,193 204,888 X None X
TYCO INTERNATIONAL LTD COMMON STOCK TYC 12,295,274 259,531 X None X
HOME DEPOT INC COMMON STOCK HD 12,123,423 242,772 X None X
A T & T CORPORATION COMMON STOCK T 11,596,784 366,697 X None X
CIENA CORP COMMON STOCK CIEN 10,971,538 65,821 X None X
MOTOROLA INC COMMON STOCK MOT 10,777,648 370,844 X None X
BMC SOFTWARE INC COMMON STOCK BMCS 9,354,381 256,394 X None X
MBNA CORP COMMON STOCK KRB 8,752,875 322,687 X None X
INTERNATIONAL BUS MACH COMMON STOCK IBM 8,627,674 78,747 X None X
JOHNSON & JOHNSON COMMON STOCK JNJ 8,076,497 79,278 X None X
ST JUDE MED INC COMMON STOCK STJ 8,046,337 175,397 X None X
DYCOM INDUSTRIES INC COMMON STOCK DY 7,893,784 171,604 X None X
DELL COMPUTER CORP. COMMON STOCK DELL 7,862,533 159,443 X None X
KNIGHT TRADING GROUP INC. COMMON STOCK NITE 7,520,799 252,270 X None X
CHEVRON CORPORATION COMMON STOCK CHV 7,505,313 88,493 X None X
GENERAL ELEC CO COMMON STOCK GE 7,401,611 139,653 X None X
SBC COMMUNICATIONS INC. COMMON STOCK SBC 7,347,208 169,878 X None X
ADC TELECOMMUNICATIONS INC. COMMON STOCK ADCT 7,173,493 85,526 X None X
TELLABS INC. COMMON STOCK TLAB 7,085,471 103,532 X None X
LINEAR TECHNOLOGY CORP COMMON STOCK LLTC 7,053,122 110,313 X None X
APPLIED MATERIALS INC. COMMON STOCK AMAT 7,043,012 77,716 X None X
EXXON MOBIL CORP COMMON STOCK XOM 6,712,909 85,515 X None X
GENERAL MTRS CORP COMMON STOCK GM 6,120,194 105,407 X None X
AXA FINANCIAL INC COMMON STOCK AXF 5,791,668 170,343 X None X
CHASE MANHATTAN CORP COMMON STOCK CMB 5,357,483 116,309 X None X
AMGEN INC COMMON STOCK AMGN 5,207,703 74,131 X None X
MICROSOFT CORP COMMON STOCK MSFT 4,903,200 61,290 X None X
BANK ONE CORP COMMON STOCK ONE 4,460,402 167,921 X None X
PHARMACIA CORPORATION COMMON STOCK PHA 4,440,163 85,904 X None X
FIRST UN CORP COMMON STOCK FTU 4,259,967 171,686 X None X
APPLIED MICRO CIRCUITS CORP COMMON STOCK AMCC 4,257,902 43,118 X None X
PERKINELMER INC COMMON STOCK PKI 4,217,122 63,775 X None X
PFIZER INC COMMON STOCK PFE 4,188,558 87,262 X None X
SOUTHWEST AIRLS CO COMMON STOCK LUV 4,076,854 215,279 X None X
AMERICAN HOME PRODS CP COMMON STOCK AHP 4,048,577 68,912 X None X
BOEING CO COMMON STOCK BA 3,989,287 95,409 X None X
AMERICA ONLINE INC. COMMON STOCK AOL 3,848,218 72,952 X None X
AGILENT TECHNOLOGIES INC COMMON STOCK A 3,609,824 48,947 X None X
BP AMOCO PLC-ADR FOREIGN STOCK BPA 3,456,534 61,110 X None X
KERR-MCGEE CORP COMMON STOCK KMG 3,441,066 58,385 X None X
GTE CORP COMMON STOCK GTE 3,429,262 55,089 X None X
ABBOTT LABS COMMON STOCK ABT 3,362,553 75,457 X None X
VODAFONE AIRTOUCH PLC - SP ADR FOREIGN STOCK VOD 3,300,290 79,645 X None X
MINNESOTA MNG & MFG CO COMMON STOCK MMM 3,272,115 39,662 X None X
COSTCO WHOLESALE CORP COMMON STOCK COST 3,264,789 98,933 X None X
COMPUTER NETWORK TECH CORP COMMON STOCK CMNT 3,229,231 185,855 X None X
BRISTOL MYERS SQUIBB COMMON STOCK BMY 3,122,375 53,603 X None X
HONEYWELL INTERNATIONAL INC COMMON STOCK HON 2,957,860 87,803 X None X
ELECTRONIC DATA SYSTEMS CORP COMMON STOCK EDS 2,916,622 70,706 X None X
DU PONT E I DE NEMOURS COMMON STOCK DD 2,836,487 64,834 X None X
QWEST COMMUNICATIONS INTL COMMON STOCK Q 2,677,957 53,896 X None X
ALCATEL SA FOREIGN STOCK ALA 2,658,071 39,971 X None X
TELEFONOS DE MEXICO SA FOREIGN STOCK TMX 2,565,255 44,906 X None X
SEMPRA ENERGY COMMON STOCK SRE 2,559,469 150,557 X None X
WASHINGTON MUTUAL INC COMMON STOCK WM 2,481,939 85,955 X None X
ALCOA INC COMMON STOCK AA 2,305,122 79,487 X None X
AXA-SPONS ADR FOREIGN STOCK AXA 2,291,798 28,805 X None X
LORAL SPACE & COMMUNICATIONS COMMON STOCK LOR 2,243,178 323,341 X None X
ELAN CORP PLC FOREIGN STOCK ELN 2,198,578 45,390 X None X
AMERICAN EXPRESS CO COMMON STOCK AXP 1,983,887 38,060 X None X
SOUTHWEST GAS CORP. COMMON STOCK SWX 1,962,887 112,165 X None X
BEAR STEARNS COMPANIES INC. COMMON STOCK BSC 1,949,507 46,835 X None X
GOLDMAN SACHS GROUP INC COMMON STOCK GS 1,925,014 20,290 X None X
AMERICAN INTERNATIONAL GROUP COMMON STOCK AIG 1,921,125 16,350 X None X
SCHLUMBERGER LTD COMMON STOCK SLB 1,823,835 24,440 X None X
HARMONIC LIGHTWAVES INC COMMON STOCK HLIT 1,778,362 71,853 X None X
SANTA FE INTERNATIONAL CORP COMMON STOCK SDC 1,753,164 50,180 X None X
NOKIA CORP. - SPON ADR FOREIGN STOCK NOK 1,615,228 32,345 X None X
HOT TOPIC INC COMMON STOCK HOTT 1,612,256 50,383 X None X
LILLY ELI & CO COMMON STOCK LLY 1,592,573 15,946 X None X
SMITHKLINE BEECHAM-SPONS ADR COMMON STOCK SBH 1,530,928 23,485 X None X
SUN MICROSYSTEMS COMMON STOCK SUNW 1,489,283 16,377 X None X
BANK OF AMERICA CORP COMMON STOCK BAC 1,375,229 31,982 X None X
CABLE & WIRELESS PLC - SPONS A FOREIGN STOCK CWP 1,345,430 26,875 X None X
TEXAS INSTRUMENTS INC. COMMON STOCK TXN 1,226,003 17,849 X None X
ALLSTATE CORP COMMON STOCK ALL 1,170,045 52,586 X None X
SCHERING PLOUGH CORP COMMON STOCK SGP 1,152,309 22,818 X None X
MINNESOTA POWER INC COMMON STOCK MPL 1,117,522 64,550 X None X
GILLETTE CO COMMON STOCK G 1,077,752 30,848 X None X
MCDONALDS CORP COMMON STOCK MCD 1,053,186 31,975 X None X
BAXTER INTL INC COMMON STOCK BAX 1,044,070 14,849 X None X
MERRILL LYNCH & CO INC COM COMMON STOCK MER 957,375 8,325 X None X
SOUTHERN CO COMMON STOCK SO 934,856 40,101 X None X
TRINITY BIOTECH PLC - SPON ADR FOREIGN STOCK TRIBY 930,438 316,745 X None X
ROYAL DUTCH PETRO-NY SHARES FOREIGN STOCK RD 918,143 14,914 X None X
EL PASO ENERGY CORP COMMON STOCK EPG 893,749 17,546 X None X
TARGET CORP COMMON STOCK TGT 806,780 13,910 X None X
SECURITY CAPITAL US-SPON ADR COMMON STOCK RTY 801,090 44,505 X None X
COMMERCE ONE INC COMMON STOCK CMRC 781,131 17,215 X None X
UNION CARBIDE CORP COMMON STOCK UK 777,051 15,698 X None X
SECURITY CAPITAL GROUP - B COMMON STOCK SCZ 765,000 45,000 X None X
P G & E CORPORATION COMMON STOCK PCG 754,436 30,637 X None X
WAL MART STORES INC COMMON STOCK WMT 741,122 12,861 X None X
EQUITABLE RESOURCES INC COMMON STOCK EQT 740,686 15,351 X None X
MEDTRONIC INC COMMON STOCK MDT 729,952 14,654 X None X
AVENTIS - SPONS ADR FOREIGN STOCK AVE 725,555 9,999 X None X
BERKSHIRE HATHAWAY INC (1/10 S COMMON STOCK BRK 699,400 130 X None X
PROLOGIS TRUST COMMON STOCK PLD 690,525 32,400 X None X
NASDAQ-100 SHARES COMMON STOCK QQQ 678,219 7,278 X None X
EDISON INTERNATIONAL COMMON STOCK EIX 646,262 31,525 X None X
BELL ATLANTIC CORP COMMON STOCK BEL 621,742 12,236 X None X
KIMBERLY-CLARK CORP COMMON STOCK KMB 610,699 10,644 X None X
KINDER MORGAN ENERGY PARTNERS OTHER ASSETS KMP 610,644 15,290 X None X
CREDITRISKMONITOR.COM INC COMMON STOCK CRMZ 598,200 199,400 X None X
COMPUWARE CORP COMMON STOCK CPWR 563,362 54,300 X None X
S & P 500 DEPOSITARY RECEIPT COMMON STOCK SPY 545,531 3,755 X None X
BELLSOUTH CORP COMMON STOCK BLS 535,881 12,572 X None X
JDS UNIPHASE CORP COMMON STOCK JDSU 520,977 4,346 X None X
FEDERAL NATL MTG ASSN COMMON STOCK FNM 513,264 9,835 X None X
ENSCO INTERNATIONAL INC COMMON STOCK ESV 496,003 13,850 X None X
BAKER HUGHES INC COMMON STOCK BHI 495,200 15,475 X None X
USA TALKS.COM INC COMMON STOCK USAT 482,567 3,860,540 X None X
COLGATE-PALMOLIVE CO. COMMON STOCK CL 473,012 7,900 X None X
FIRSTENERGY CORP COMMON STOCK FE 448,544 19,189 X None X
PUBLIC SVC ENTERPRISE COMMON STOCK PEG 446,143 12,885 X None X
UNITED TECHNOLOGIES CP COMMON STOCK UTX 441,916 7,506 X None X
COPPER MOUNTAIN NETWORKS INC COMMON STOCK CMTN 427,406 4,850 X None X
FIRST COMMUNITY BANCORP COMMON STOCK FCBP 406,600 30,400 X None X
BANCO BILBAO VIZCAYA ARGENTARI FOREIGN STOCK BBV 400,831 27,175 X None X
HEALTHCARE REALTY TRUST INC COMMON STOCK HR 391,584 22,950 X None X
FLEET BOSTON FINANCIAL CORP COMMON STOCK FBF 376,448 11,072 X None X
COCA COLA CO COMMON STOCK KO 356,304 6,203 X None X
HALLIBURTON CO COMMON STOCK HAL 353,906 7,500 X None X
TETRA TECH INC NEW COMMON STOCK WATR 340,517 14,886 X None X
SCHWAB CHARLES CP NEW COM COMMON STOCK SCH 337,931 10,050 X None X
SCI SYSTEMS INC COMMON STOCK SCI 333,094 8,500 X None X
CITY NATL CORP COMMON STOCK CYN 330,716 9,517 X None X
FORD MTR CO DEL COMMON STOCK F 321,554 7,478 X None X
PHILIPS ELECTRONICS - NY SH COMMON STOCK PHG 317,680 6,688 X None X
ARCHSTONE COMMUNITIES TRUST COMMON STOCK ASN 315,937 15,000 X None X
ALLIANCE CAPITAL MGMT HLDG LP COMMON STOCK AC 314,273 6,625 X None X
BERKSHIRE HATHAWAY INC. - CL B COMMON STOCK BRKB 306,240 174 X None X
WILLIAMS COS INC DEL COMMON STOCK WMB 303,818 7,288 X None X
WACHOVIA CORP COMMON STOCK WB 303,800 5,600 X None X
PROLOGIS TRUST 7.00% PFD SER PREFERRED STOCK PLD.PR.B 300,976 11,045 X None X
UNION PACIFIC CORP COMMON STOCK UNP 296,570 7,975 X None X
INTERPUBLIC GROUP COS INC. COMMON STOCK IPG 291,970 6,790 X None X
ERICSSON FOREIGN STOCK ERICY 291,000 14,550 X None X
KIMCO REALTY CORP COMMON STOCK KIM 278,800 6,800 X None X
PROCTER & GAMBLE CO COM COMMON STOCK PG 277,662 4,850 X None X
MORGAN ST DEAN WITTER DISCOV COMMON STOCK MWD 277,555 3,334 X None X
GLAXO WELLCOME PLC - ADR FOREIGN STOCK GLX 274,609 4,750 X None X
BIOGEN INC COMMON STOCK BGEN 265,869 4,122 X None X
LEVEL 3 COMMUNICATIONS INC COMMON STOCK LVLT 264,000 3,000 X None X
STRYKER CORP COMMON STOCK SYK 258,125 5,900 X None X
CIGNA CORP COMMON STOCK CI 254,787 2,725 X None X
DUKE ENERGY CORP COMMON STOCK DUK 252,729 4,483 X None X
TRIBUNE CO COMMON STOCK TRB 250,950 7,170 X None X
AIR PRODS & CHEMS INC COMMON STOCK APD 243,419 7,900 X None X
ADVANCED REMOTE COMM. SOLUTION COMMON STOCK BTRK 240,414 213,701 X None X
EDWARDS (A.G.) INC COMMON STOCK AGE 237,900 6,100 X None X
TELEFONICA SA -SPON ADR FOREIGN STOCK 87938220 234,917 3,667 X None X
WESTCORP INC COMMON STOCK WES 231,695 19,409 X None X
MORGAN J P & CO INC COMMON STOCK JPM 231,042 2,098 X None X
NEXTELL COMMUNICATIONS INC-A COMMON STOCK NXTL 228,352 3,732 X None X
PPG INDUSTRIES INC COMMON STOCK PPG 227,102 5,125 X None X
CYTEC INDUSTRIES INC COMMON STOCK CYT 226,286 9,166 X None X
CHECKPOINT SYS INC COMMON STOCK CKP 224,175 29,890 X None X
MEDIAONE GROUP INC COMMON STOCK UMGI 223,213 3,313 X None X
VITESSE SEMICONDUCTOR CORP COMMON STOCK VTSS 219,805 2,988 X None X
PNC FINANCIAL SERVICES GROUP COMMON STOCK PNC 218,541 4,662 X None X
CLOSED END INCOME
MUNIYIELD CALIF INSD FD II FUNDS NON-TAXABLE MCA 216,637 16,350 X None X
WELLS FARGO COMPANY COMMON STOCK WFC 216,380 5,584 X None X
CENDANT CORPORATION COMMON STOCK CD 213,500 15,250 X None X
SECURITY CAPITAL GROUP - A COMMON STOCK SCZA 203,442 246 X None X
CLOSED END
BLACKROCK 2001 TERM TRUST EQUITY FUNDS BTM 174,318 19,103 X None X
BP AMOCO PLC-NEW ORD F FOREIGN STOCK BPAOF 167,211 17,436 X None X
SICOR INC COMMON STOCK SCRI 157,760 19,720 X None X
SIERRA PAC RES COMMON STOCK SRP 152,634 12,150 X None X
SCOOP INC COMMON STOCK SCPI 133,125 118,333 X None X
NEOGEN CORP COMMON STOCK NEOG 128,125 20,500 X None X
MOTHERNATURE.COM COMMON STOCK MTHR 107,479 88,184 X None X
AMBI INC COMMON STOCK AMBI 107,187 35,000 X None X
JOHN HANCOCK BANK & THRIFT OPP COMMON STOCK BTO 105,930 15,840 X None X
RADIANCE MEDICAL SYSTEMS INC COMMON STOCK RADX 103,912 12,225 X None X
MINNTECH CORP COMMON STOCK MNTX 102,094 15,125 X None X
AIRTRAN HOLDINGS INC COMMON STOCK AAIR 101,060 24,315 X None X
IMAGEWARE SYSTEMS INC. COMMON STOCK IW 97,148 12,435 X None X
CLOSED END INCOME
MSDW MUNICIPAL INCOME OPPOR TR FUNDS NON-TAXABLE OIA 92,125 11,000 X None X
IMAGEWARE SOFTWARE COMMON STOCK 2239667 84,000 21,000 X None X
OFFICE DEPOT INC COMMON STOCK ODP 70,556 11,289 X None X
GENETRONICS BIOMEDICAL LTD FOREIGN STOCK GEB 67,531 22,051 X None X
BORDEN CHEMS&PLASTIC L COMMON STOCK BCU 66,000 16,000 X None X
PACIFIC CENTURY CYBERWORKS COMMON STOCK PCCLF 63,745 33,550 X None X
KAPLAN GABRIEL 10.50% 3/1/03 OTHER ASSETS 6837193 50,000 50,000 X None X
INTERLINQ SOFTWARE CORP COMMON STOCK INLQ 33,750 15,000 X None X
CARBITE GOLF INC COMMON STOCK CBGFF 24,051 85,500 X None X
SHAMAN PHARMACEUTICALS INC COMMON STOCK SHPH 5,016 50,160 X None X
AIM SMART CORPORATION COMMON STOCK AIMS 2,375 19,000 X None X
OPTOMEDIC MEDICAL TECH LTD COMMON STOCK KPLNF 390 20,000 X None X
CODED COMMUNICATIONS CORP COMMON STOCK CODDQ 108 18,000 X None X
CHICAGO PIZZA COMMON STOCK 16789410 - 37,500 X None X
WASH DEPOT HOLDINGS COMMON STOCK 3768156 - 100,000 X None X
HILLS STORES CO 12.5%XXX POSS. OTHER ASSETS 431DEF9C - 100,000 X None X
-----------
COLUMN TOTALS 739,422,847
</TABLE>
