UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 13F
Form 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: December 31, 2000
Check here if Amendment [ ]; Amendment Number:
-------
This Amendment (Check only one.): [ ] is a restatement.
[ ] adds new holdings
entries.
Institutional Investment Manager Filing this Report:
Name: Private Asset Management, Inc.
-----------------------------------------------------
Address: 11995 El Camino Real # 303
San Diego, CA 92130
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Form 13F File Number: 28-28-5862
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The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: /s/ Michael D. Berlin
-------------------------
Title: General Counsel
-------------------------
Phone: (858) 792-3809 x212
-------------------------
Signature, Place, and Date of Signing:
/s/ Michael D. Berlin San Diego, CA 1/11/2001
--------------------- -------------- ----------
[Signature] [City, State] [Date]
Report Type (Check only one):
[X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting
manager are reported in this report.)
[ ] 13F NOTICE. (Check here if no holdings reported are in this report,
and all holdings are reported by other reporting manager(s).)
[ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for
this reporting manager are reported in this report and a portion are
reported by other reporting manager(s).)
List of Other Managers Reporting for this Manager:
[If there are no entries in this list, omit this section.]
13F File Number Name
28-____________ ________________________________________
28-____________ ________________________________________
28-____________ ________________________________________
[Repeat as necessary.]
Form 13F SUMMARY PAGE
Report Summary:5
Number of Other Included Managers: 0
------------
Form 13F Information Table Entry Total: 206
------------
Form 13F Information Table Value Total: $694,958,052
------------
List of Other Included Managers:
Provide a numbered list of the name(s) and 13F file number(s) of all
institutional investment managers with respect to which this report is filed,
other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings
and list entries.]
NONE
<PAGE>
<TABLE>
<CAPTION>
FORM 13F INFORMATION TABLE
VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE
------------------------------ ---------------- --------- --------- -------- --- ---- ------- -------- ---- ------ ----
<S> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C>
QUALCOMM INC COMMON STOCK 747525103 148651216 1808684 X None X 0 0
E M C CORP MASS COMMON STOCK 268648102 26005889 391066 X None X 0 0
CITIGROUP INC COMMON STOCK 172967101 23212046 454581 X None X 0 0
ORACLE CORPORATION COMMON STOCK 68389X105 23201378 798327 X None X 0 0
MERCK & CO INC COMMON STOCK 589331107 22568026 241047 X None X 0 0
ENRON CORP COMMON STOCK 293561106 20139774 242283 X None X 0 0
SCHWAB VALUE ADVANTAGE MONEY F OTHER ASSETS 808515605 17334474 17334474 X None X 0 0
TYCO INTERNATIONAL LTD COMMON STOCK 902124106 16685009 300631 X None X 0 0
INTEL CORP COMMON STOCK 458140100 16481113 548228 X None X 0 0
MBNA CORP COMMON STOCK 55262L100 11186152 302840 X None X 0 0
HOME DEPOT INC COMMON STOCK 437076102 10407954 227807 X None X 0 0
ST JUDE MED INC COMMON STOCK 790849103 9909316 161291 X None X 0 0
CHASE MANHATTAN CORP COMMON STOCK 16161A108 9188053 202213 X None X 0 0
AMGEN INC COMMON STOCK 031162100 8942938 139870 X None X 0 0
JOHNSON & JOHNSON COMMON STOCK 478160104 8631053 82152 X None X 0 0
APPLIED MATERIALS INC. COMMON STOCK 038222105 8528605 223335 X None X 0 0
SBC COMMUNICATIONS INC. COMMON STOCK 78387G103 8484658 177689 X None X 0 0
CISCO SYS INC COMMON STOCK 17275R102 8247427 215619 X None X 0 0
TELLABS INC. COMMON STOCK 879664100 7699820 136280 X None X 0 0
HEWLETT-PACKARD CO. COMMON STOCK 428236103 7492369 237382 X None X 0 0
MOTOROLA INC COMMON STOCK 620076109 7288825 359942 X None X 0 0
COSTCO WHOLESALE CORP COMMON STOCK 22160K105 6992178 175078 X None X 0 0
GENERAL ELEC CO COMMON STOCK 369604103 6909230 144130 X None X 0 0
EXXON MOBIL CORP COMMON STOCK 30231G102 6761651 77776 X None X 0 0
INTERNATIONAL BUS MACH COMMON STOCK 459200101 6480894 76246 X None X 0 0
CHEVRON CORPORATION COMMON STOCK 166751107 6471828 76646 X None X 0 0
SOUTHWEST AIRLS CO COMMON STOCK 844741108 6463042 192754 X None X 0 0
CIENA CORP COMMON STOCK 171779101 6316375 77740 X None X 0 0
BANK ONE CORP COMMON STOCK 06423A103 5965700 162886 X None X 0 0
BRISTOL MYERS SQUIBB COMMON STOCK 110122108 5859325 79247 X None X 0 0
DYCOM INDUSTRIES INC COMMON STOCK 267475101 5789352 161095 X None X 0 0
APPLIED MICRO CIRCUITS CORP COMMON STOCK 03822W109 5674521 75613 X None X 0 0
WORLDCOM INC. COMMON STOCK 98157D106 5185519 368748 X None X 0 0
LINEAR TECHNOLOGY CORP COMMON STOCK 535678106 5012115 108370 X None X 0 0
PHARMACIA CORPORATION COMMON STOCK 71713U102 4980833 81653 X None X 0 0
GENERAL MTRS CORP COMMON STOCK 370442105 4881238 95828 X None X 0 0
WASHINGTON MUTUAL INC COMMON STOCK 939322103 4389118 82716 X None X 0 0
A T & T CORPORATION COMMON STOCK 001957109 4220002 243755 X None X 0 0
MINNESOTA MNG & MFG CO COMMON STOCK 604059105 4018916 33352 X None X 0 0
BP AMOCO PLC-ADR FOREIGN STOCK 055622104 3952321 82555 X None X 0 0
AMERICAN HOME PRODS CP COMMON STOCK 026609107 3951793 62184 X None X 0 0
FIRST UN CORP COMMON STOCK 337358105 3784057 136056 X None X 0 0
ELECTRONIC DATA SYSTEMS CORP COMMON STOCK 285661104 3763336 65166 X None X 0 0
LUCENT TECHNOLOGIES INC. COMMON STOCK 549463107 3644151 269937 X None X 0 0
VERIZON COMMUNICATIONS COMMON STOCK 92343V104 3513863 70102 X None X 0 0
ABBOTT LABS COMMON STOCK 002824100 3456851 71367 X None X 0 0
ADC TELECOMMUNICATIONS INC. COMMON STOCK 000886101 3432005 189352 X None X 0 0
PFIZER INC COMMON STOCK 717081103 3347121 72763 X None X 0 0
VODAFONE GROUP PLC SPON ADR FOREIGN STOCK 92857W100 3248552 90710 X None X 0 0
SEMPRA ENERGY COMMON STOCK 816851109 3194038 137378 X None X 0 0
LEHMAN BROTHERS HOLDING INC COMMON STOCK 524908100 3171748 46902 X None X 0 0
GOLDMAN SACHS GROUP INC COMMON STOCK 38141G104 3108138 29065 X None X 0 0
NORTEL NETWORKS CP NEW F HLDGS COMMON STOCK 656568102 3049496 95111 X None X 0 0
NOKIA CORP-SPON ADR FOREIGN STOCK 654902204 3006763 69121 X None X 0 0
ALCOA INC COMMON STOCK 013817101 2802275 83650 X None X 0 0
COMPUTER NETWORK TECH CORP COMMON STOCK 204925101 2760814 95820 X None X 0 0
KNIGHT TRADING GROUP INC. COMMON STOCK 499063105 2679220 192231 X None X 0 0
SCHLUMBERGER LTD COMMON STOCK 806857108 2629224 32891 X None X 0 0
AMERICAN INTERNATIONAL GROUP COMMON STOCK 026874107 2571693 26092 X None X 0 0
MICROSOFT CORP COMMON STOCK 594918104 2539693 58552 X None X 0 0
QWEST COMMUNICATIONS INTL COMMON STOCK 749121109 2395876 58436 X None X 0 0
AXA-SPONS ADR FOREIGN STOCK 054536107 2381446 33162 X None X 0 0
BMC SOFTWARE INC COMMON STOCK 055921100 2357600 168400 X None X 0 0
AMERICA ONLINE INC. COMMON STOCK 02364J104 2344302 67365 X None X 0 0
ELAN CORP PLC FOREIGN STOCK 284131208 2287399 48863 X None X 0 0
BOEING CO COMMON STOCK 097023105 2272050 34425 X None X 0 0
SYMANTEC CORP COMMON STOCK 871503108 2267397 67937 X None X 0 0
CYPRESS SEMICONDUCTOR CORP COMMON STOCK 232806109 2198050 111647 X None X 0 0
DELL COMPUTER CORP. COMMON STOCK 247025109 2189208 125546 X None X 0 0
ALLSTATE CORP COMMON STOCK 020002101 2179345 50028 X None X 0 0
PERKINELMER INC COMMON STOCK 714046109 2170875 20675 X None X 0 0
BIOGEN INC COMMON STOCK 090597105 2146213 35733 X None X 0 0
ALCATEL SA FOREIGN STOCK 013904305 2129597 38071 X None X 0 0
AMERICAN EXPRESS CO COMMON STOCK 025816109 2051690 37346 X None X 0 0
EOG RESOURCES INC COMMON STOCK 26875P101 1968750 36000 X None X 0 0
DU PONT E I DE NEMOURS COMMON STOCK 263534109 1848195 38255 X None X 0 0
AGILENT TECHNOLOGIES INC COMMON STOCK 00846U101 1844418 33688 X None X 0 0
SOUTHWEST GAS CORP. COMMON STOCK 844895102 1842531 84230 X None X 0 0
TELEFONOS DE MEXICO SA FOREIGN STOCK 879403780 1784017 39535 X None X 0 0
SCHERING PLOUGH CORP COMMON STOCK 806605101 1641210 28920 X None X 0 0
HOT TOPIC INC COMMON STOCK 441339108 1640462 99800 X None X 0 0
SUN MICROSYSTEMS COMMON STOCK 866810104 1613767 57893 X None X 0 0
ALLETE COMMON STOCK 018522102 1563187 63000 X None X 0 0
COMMERCE ONE INC COMMON STOCK 200693109 1560009 61630 X None X 0 0
SMITHKLINE BEECHAM-SPONS ADR FOREIGN STOCK 832378301 1558481 25061 X None X 0 0
FIRSTENERGY CORP COMMON STOCK 337932107 1513322 47947 X None X 0 0
LILLY ELI & CO COMMON STOCK 532457108 1484064 15947 X None X 0 0
BANK OF AMERICA CORP COMMON STOCK 060505104 1367334 29806 X None X 0 0
SOUTHERN CO COMMON STOCK 842587107 1353716 40713 X None X 0 0
HEALTHCARE REALTY TRUST INC COMMON STOCK 421946104 1316969 61975 X None X 0 0
BAXTER INTL INC COMMON STOCK 071813109 1307025 14800 X None X 0 0
PNC FINANCIAL SERVICES GROUP COMMON STOCK 693475105 1279733 17516 X None X 0 0
SANTA FE INTERNATIONAL CORP COMMON STOCK SDC 1253804 39105 X None X 0 0
GILLETTE CO COMMON STOCK 375766102 1241904 34378 X None X 0 0
PPG INDUSTRIES INC COMMON STOCK 693506107 1180969 25500 X None X 0 0
EL PASO ENERGY CORP COMMON STOCK 283905107 1147146 16016 X None X 0 0
BEAR STEARNS COMPANIES INC. COMMON STOCK 073902108 1053337 20781 X None X 0 0
SECURITY CAPITAL US-SPON ADR COMMON STOCK 814136206 1052176 46505 X None X 0 0
CABLE & WIRELESS PLC - SPONS A FOREIGN STOCK 126830207 1018806 25550 X None X 0 0
ROYAL DUTCH PETRO-NY SHARES FOREIGN STOCK 780257804 992922 16395 X None X 0 0
MERRILL LYNCH & CO INC COM COMMON STOCK 590188108 952852 13974 X None X 0 0
BERKSHIRE HATHAWAY INC (1/10 S COMMON STOCK BRK 923000 130 X None X 0 0
EQUITABLE RESOURCES INC COMMON STOCK 294549100 896119 13425 X None X 0 0
GANNETT CO COMMON STOCK 364730101 881298 13975 X None X 0 0
KINDER MORGAN ENERGY PARTNERS OTHER ASSETS 494550106 861018 15290 X None X 0 0
HARTFORD FINANCIAL SVCS GRP COMMON STOCK 416515104 818967 11596 X None X 0 0
TEXAS INSTRUMENTS INC. COMMON STOCK 882508104 791305 16703 X None X 0 0
ITT INDUSTRIES INC. COMMON STOCK 450911102 788950 20360 X None X 0 0
AVENTIS - SPONS ADR FOREIGN STOCK 053561106 776701 9219 X None X 0 0
TARGET CORP COMMON STOCK 87612E106 756262 23450 X None X 0 0
PROLOGIS TRUST COMMON STOCK 743410102 720900 32400 X None X 0 0
MCDONALDS CORP COMMON STOCK 580135101 715326 21039 X None X 0 0
KIMBERLY-CLARK CORP COMMON STOCK 494368103 707607 10010 X None X 0 0
NASDAQ-100 SHARES COMMON STOCK 631100104 704411 12067 X None X 0 0
MEDTRONIC INC COMMON STOCK 585055106 685403 11352 X None X 0 0
COLGATE-PALMOLIVE CO. COMMON STOCK 194162103 673579 10435 X None X 0 0
FEDERAL NATL MTG ASSN COMMON STOCK 313586109 631974 7285 X None X 0 0
PUBLIC SVC ENTERPRISE COMMON STOCK 744573106 617829 12706 X None X 0 0
CORNING INC COMMON STOCK 219350105 604862 11453 X None X 0 0
UNION CARBIDE CORP COMMON STOCK 905581104 602700 11200 X None X 0 0
TRINITY BIOTECH PLC - SPON ADR FOREIGN STOCK 896438108 598601 266045 X None X 0 0
FIRST COMMUNITY BANCORP COMMON STOCK 31983B101 585612 39535 X None X 0 0
WAL MART STORES INC COMMON STOCK 931142103 580607 10929 X None X 0 0
UNITED TECHNOLOGIES CP COMMON STOCK 913017109 578365 7356 X None X 0 0
WELLS FARGO COMPANY COMMON STOCK 949746101 553124 9933 X None X 0 0
P G & E CORPORATION COMMON STOCK 69331C108 546140 27307 X None X 0 0
S & P 500 DEPOSITARY RECEIPT COMMON STOCK 78462F103 541936 4131 X None X 0 0
LORAL SPACE & COMMUNICATIONS COMMON STOCK LOR 499768 156790 X None X 0 0
TETRA TECH INC NEW COMMON STOCK 88162G103 463431 14539 X None X 0 0
PROCTER & GAMBLE CO COM COMMON STOCK 742718109 448005 5712 X None X 0 0
WESTCORP INC COMMON STOCK 957907108 430110 28674 X None X 0 0
EDISON INTERNATIONAL COMMON STOCK 281020107 411484 26335 X None X 0 0
COCA COLA CO COMMON STOCK 191216100 401212 6584 X None X 0 0
BELLSOUTH CORP COMMON STOCK 079860102 390380 9536 X None X 0 0
FLEET BOSTON FINANCIAL CORP COMMON STOCK 339030108 389110 10359 X None X 0 0
ARCHSTONE COMMUNITIES TRUST COMMON STOCK 039581103 386250 15000 X None X 0 0
DUKE ENERGY CORP COMMON STOCK 264399106 372372 4368 X None X 0 0
CITY NATL CORP COMMON STOCK 178566105 369379 9517 X None X 0 0
CIGNA CORP COMMON STOCK 125509109 360517 2725 X None X 0 0
RAYONIER COMMON STOCK 754907103 352500 8854 X None X 0 0
MORGAN J P CHASE & CO INC COMMON STOCK 46625H100 347219 2098 X None X 0 0
HARMONIC LIGHTWAVES INC COMMON STOCK 413160102 346955 61003 X None X 0 0
SIGMA ALDRICH COMMON STOCK 826552101 334196 8501 X None X 0 0
BERKSHIRE HATHAWAY INC. - CL B COMMON STOCK BRKB 329560 140 X None X 0 0
WACHOVIA CORP COMMON STOCK 929771103 325500 5600 X None X 0 0
TRIBUNE CO COMMON STOCK 896047107 321142 7601 X None X 0 0
PROLOGIS TRUST 7.00% PFD SER PREFERRED STOCK PLD.PR.B 319615 11045 X None X 0 0
AIR PRODS & CHEMS INC COMMON STOCK 009158106 315700 7700 X None X 0 0
WILLIAMS COS INC DEL COMMON STOCK 969457100 311752 7806 X None X 0 0
SCHWAB CHARLES CP NEW COM COMMON STOCK 808513105 311521 10979 X None X 0 0
ROCHE HOLDINGS LTD-SPONS ADR COMMON STOCK 771195104 307500 3000 X None X 0 0
BANK OF NEW YORK CO. INC. COMMON STOCK 064057102 305518 5536 X None X 0 0
CREDITRISKMONITOR.COM INC COMMON STOCK 225426105 299100 199400 X None X 0 0
STRYKER CORP COMMON STOCK 863667101 298481 5900 X None X 0 0
ALLIANCE CAPITAL MGMT HLDG LP COMMON STOCK 01855A101 292359 5775 X None X 0 0
SICOR INC COMMON STOCK 825846108 278932 19320 X None X 0 0
EMERSON ELEC CO COM COMMON STOCK 291011104 271982 3451 X None X 0 0
GLAXOSMITHKLINE PLC -ADS FOREIGN STOCK 37733W105 266000 4750 X None X 0 0
HALLIBURTON CO COMMON STOCK 406216101 247297 6822 X None X 0 0
MUNIYIELD CALIF INSD FD II CLOSED END 62629L104 244138 16910 X None X 0 0
INCOME FUNDS
NON-TAXABLE
MORGAN ST DEAN WITTER DISCOV COMMON STOCK 617446448 242029 3054 X None X 0 0
STARBUCKS CORP COMMON STOCK 855244109 236162 5337 X None X 0 0
EDWARDS (A.G.) INC COMMON STOCK 281760108 233962 4932 X None X 0 0
PHILIPS ELECTRONICS - NY SH COMMON STOCK 500472303 230985 6372 X None X 0 0
WALT DISNEY HOLDING COMMON STOCK 254687106 227427 7859 X None X 0 0
JDS UNIPHASE CORP COMMON STOCK 46612J101 224279 5380 X None X 0 0
FREDDIE MAC COMMON STOCK 313400301 220672 3204 X None X 0 0
CONCORD EFS INC. COMMON STOCK 206197105 219687 5000 X None X 0 0
CHECKPOINT SYS INC COMMON STOCK 162825103 219406 29500 X None X 0 0
SCI SYSTEMS INC COMMON STOCK 783890106 214956 8150 X None X 0 0
MINNTECH CORP COMMON STOCK 604258103 207810 32125 X None X 0 0
COMCAST CORP SPECIAL CLASS A COMMON STOCK 200300200 204658 4902 X None X 0 0
ENSCO INTERNATIONAL INC COMMON STOCK 26874Q100 204375 6000 X None X 0 0
UNILEVER NV - NY SHARES FOREIGN STOCK 904784709 202848 3223 X None X 0 0
COMPUWARE CORP COMMON STOCK 205638109 202344 32375 X None X 0 0
RELIANT ENERGY INC COMMON STOCK 75952J108 201013 4641 X None X 0 0
SUNRISE TELECOM INC COMMON STOCK 86769Y105 187502 48000 X None X 0 0
PRICE ENTERPRISE 8.75% PFD SER PREFERRED STOCK PRENP.PR 184904 12752 X None X 0 0
AIRTRAN HOLDINGS INC COMMON STOCK 00949P108 176284 24315 X None X 0 0
SIERRA PAC RES COMMON STOCK 826428104 175081 10900 X None X 0 0
ERICSSON FOREIGN STOCK 294821400 166604 14892 X None X 0 0
NEOGEN CORP COMMON STOCK 640491106 166562 20500 X None X 0 0
BLACKROCK 2001 TERM TRUST CLOSED END 092477108 163805 17019 X None X 0 0
EQUITY FUNDS
JOHN HANCOCK BANK & THRIFT OPP COMMON STOCK 409735107 140580 15840 X None X 0 0
CHICAGO PIZZA & BREWERY INC COMMON STOCK 167889104 136930 45172 X None X 0 0
ADVANCED REMOTE COMM. SOLUTION COMMON STOCK 00759N102 133127 213004 X None X 0 0
MSDW MUNICIPAL INCOME OPPOR TR CLOSED END 61745P452 88687 11000 X None X 0 0
INCOME FUNDS
NON-TAXABLE
IMAGEWARE SYSTEMS INC. COMMON STOCK 45245S108 66629 14027 X None X 0 0
RADIANCE MEDICAL SYSTEMS INC COMMON STOCK 750241101 57375 11475 X None X 0 0
KAPLAN GABRIEL 10.50% 3/1/03 OTHER ASSETS 6837193 50000 50000 X None X 0 0
HELPMATE ROBOTICS INC COMMON STOCK 423484104 38673 824592 X None X 0 0
PACIFIC CENTURY CYBERWORKS COMMON STOCK PCWKF 15270 25450 X None X 0 0
CARBITE GOLF INC COMMON STOCK 140914102 4237 67800 X None X 0 0
AMERICAN KIOSK CORP COMMON STOCK AKISE 1719 11000 X None X 0 0
ASIA WEB HOLDINGS INC COMMON STOCK 04518C100 1149 12100 X None X 0 0
CENTRAL AMER EQUITIES CORP -A COMMON STOCK 152382107 997 24933 X None X 0 0
MULTIMEDIA K.I.D. INC COMMON STOCK 62546D102 296 18954 X None X 0 0
AIM SMART CORPORATION COMMON STOCK 00141R100 95 19000 X None X 0 0
OPTOMEDIC MEDICAL TECH LTD COMMON STOCK KPLNF 78 20000 X None X 0 0
CODED COMMUNICATIONS CORP COMMON STOCK 191908102 36 18000 X None X 0 0
CHICAGO PIZZA COMMON STOCK 16789410 0 37500 X None X 0 0
EXE TECHNOLOGIES INC XXX MAND COMMON STOCK 1868406 0 12500 X None X 0 0
SAN DIEGO MAGAZINE PUBLISHING- COMMON STOCK 3218600 0 14706 X None X 0 0
WASH DEPOT HOLDINGS COMMON STOCK 3768156 0 100000 X None X 0 0
HILLS STORES CO 12.5%XXX POSS. OTHER ASSETS 431DEF9C 0 100000 X None X 0 0
SAN DIEGO MGZNE PUB 6%02 PROM OTHER ASSETS 8328350 0 58637 X None X 0 0
</TABLE>
