ONSALE INC
10-Q, 1998-05-15
CATALOG & MAIL-ORDER HOUSES
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<PAGE>
 
================================================================================

                    U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-Q


/x/ Quarterly Report Pursuant to Section 13 or 15(d) of the Securities
    Exchange Act of 1934



    FOR THE QUARTERLY PERIOD ENDED MARCH 31, 1998


                                       or


/_/ Transition report pursuant to Section 13 or 15(d) of the Securities
    Exchange Act of 1934



    COMMISSION FILE NUMBER 0-29244

                                  ONSALE, INC.
             (Exact name of registrant as specified in its charter)



                DELAWARE                                   77-0408319
        (State or other jurisdiction of                (I.R.S. Employer
         incorporation or organization)                 Identification Number)


                           1350 WILLOW ROAD, STE, 202
                         MENLO PARK, CALIFORNIA   94025
                    (Address of principal executive offices)

                             _____________________

                                 (650) 470-2400
              (Registrant's telephone number, including area code)

                             _____________________


Indicate by check mark whether the registrant: (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.


                              Yes    X         No
                                    ---                ---

 As of April 30, 1998, there were 18,759,865 shares of the Registrant's Common
                               Stock outstanding.
================================================================================

                                     Page 1
<PAGE>
 
                                     INDEX


                                                                      Page
                                                                     Number



PART 1  - FINANCIAL INFORMATION

ITEM 1:   FINANCIAL STATEMENTS

          Balance Sheets as of March 31, 1998
          and  December 31, 1997 (Unaudited)                            3

          Statements of Operations for the three months ended
          March  31, 1998 and March 31, 1997 (Unaudited)                4

          Statements of Cash Flows for the three months ended
          March 31, 1998 and March 31, 1997 (Unaudited)                 5

          Notes to Financial Statements (Unaudited)                     6

ITEM 2:   Management's Discussion and Analysis of Financial
          Condition and Results of Operations                           10

ITEM 3:   Quantitative and Qualitative Disclosures About Market Risk    20



PART II - OTHER INFORMATION


ITEM 1:   Legal Proceedings                                             21
 
ITEM 2:   Changes in Securities and Use of Proceeds                     21
 
ITEM 3:   Defaults Upon Senior Securities                               21
 
ITEM 4:   Submission of Matters to a Vote of Security Holders           21

ITEM 5:   Other Information                                             22

ITEM 6:   Exhibits and Reports on Form 8-K                              22

                                     Page 2
<PAGE>
 
Part I  - Financial Information


ITEM 1:   FINANCIAL STATEMENTS

                                  ONSALE, INC.

                                 BALANCE SHEETS
                                        

                       (in thousands, except share data)
                                  (unaudited)



<TABLE> 
<CAPTION> 

                                                                                            March 31,          December 31,
ASSETS                                                                                        1998                1997
                                                                                            --------            --------
<S>                                                                                      <C>                  <C> 
Current assets:
     Cash and cash equivalents                                                              $ 52,049            $ 56,566
     Accounts receivable, net of allowances of $318 and $154, respectively                     2,262               2,390
     Merchandise inventory                                                                     7,921               5,632
     Prepaid expenses and other current assets                                                   495                 865 
                                                                                            --------            --------
         Total current assets                                                                 62,727              65,453

Property and equipment, net                                                                    2,739               1,535
Other assets                                                                                     144                 155 
                                                                                            --------            --------
         Total assets                                                                       $ 65,610            $ 67,143 
                                                                                            ========            ========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
     Accounts payable                                                                        $ 3,344             $ 2,408
     Accrued expenses                                                                          3,016               1,963
     Deferred revenue                                                                            763                 503 
                                                                                            --------            --------
         Total current liabilities                                                             7,123               4,874

Stockholders' equity:
     Convertible preferred stock, $0.001 par value; 2,000,000 shares authorized;                   -                   -
        no shares designated, issued and outstanding
     Common stock, $0.001 par value; 30,000,000 shares authorized;
        18,754,114  and 18,642,015 shares issued and outstanding, respectively                    19                  19
     Additional paid-in capital                                                               65,209              64,801
     Accumulated deficit                                                                      (6,741)             (2,551)
                                                                                            --------            --------
         Total stockholders' equity                                                           58,487              62,269 
                                                                                            --------            --------
         Total liabilities and stockholders' equity                                         $ 65,610            $ 67,143 
                                                                                            ========            ========

         See notes to financial statements.
</TABLE> 

                                     Page 3
<PAGE>
 
                                  ONSALE, Inc.

                            STATEMENTS OF OPERATIONS
                                        

                     (in thousands, except per share data)
                                  (unaudited)


<TABLE> 
<CAPTION> 

                                                                          Three Months Ended March 31,
                                                                         1998                       1997
<S>                                                                     <C>                          <C> 
Revenue:
        Merchandise                                                         $ 39,312                   $ 11,696
        Commission and other revenue                                             857                        618 
                                                                            --------                   --------
               Total revenue                                                  40,169                     12,314

Cost of revenue:
        Cost of goods sold                                                    35,889                     10,526
        Accounting reserves                                                      789                         - 
                                                                            --------                   -------- 
               Total cost of revenue                                          36,678                     10,526
                                                                            --------                   -------- 
Gross profit                                                                   3,491                      1,788 
                                                                            --------                   --------
Operating expenses:
        Sales and marketing                                                    3,974                        390
        General and administrative                                             3,304                        789
        Engineering                                                            1,131                        561 
                                                                            --------                   --------
               Total operating expenses                                        8,409                      1,740 
                                                                            --------                   --------
Income (loss) from operations                                                 (4,918)                        48

Interest and other income, net                                                   727                         32 
                                                                            --------                   --------
Income (loss) before income taxes                                             (4,191)                        80

Provision for income taxes                                                        -                         (28)
                                                                            --------                   --------
Net income (loss)                                                           $ (4,191)                  $     52 
                                                                            ========                   ========
Net income (loss) per share:
    Basic                                                                   $  (0.22)                  $   0.01 
                                                                            ========                   ========
    Diluted                                                                 $  (0.22)                  $   0.00 
                                                                            ========                   ========
Shares used in net income (loss) per share calculations:
    Basic                                                                     18,698                     12,179 
                                                                            ========                   ========
    Diluted                                                                   18,698                     13,883 
                                                                            ========                   ========
  See notes to financial statements.
</TABLE> 

                                     Page 4
<PAGE>
 
                                  ONSALE, INC.
                            STATEMENTS OF CASH FLOWS
                                 (in thousands)
                                  (unaudited)

<TABLE> 
<CAPTION> 

                                                                    Three Months Ended March 31,
                                                                     1998                  1997
<S>                                                                  <C>                      <C> 
Cash flows from operating activities:
      Net income (loss)                                               $ (4,191)              $    52
      Adjustments to reconcile net income (loss) to net cash
        used in operating activities:
           Depreciation and amortization                                   331                    58
           Changes in assets and liabilities:
            Accounts receivable, net                                       128                   100
            Merchandise inventory                                       (2,289)               (1,308)
            Prepaid expenses and other assets                              381                  (305)
            Accounts payable                                               936                  (476)
            Accrued expenses                                             1,053                   256
            Deferred revenue                                               260                   (53)
                                                                      --------               -------
                 Net cash used in operating activities                  (3,391)               (1,676)
                                                                      --------               -------
Cash flows from investing activities:
      Purchase of property and equipment                                (1,535)                 (402)
                                                                      --------               -------
Cash flows from financing activities:
      Payment of promissory note issued for common stock                     -                   100
      Proceeds from issuance of preferred stock upon              
            exercise of warrants                                             -                 1,941
      Proceeds from issuance of common stock                               409                    - 
                                                                      --------               -------
                 Net cash provided by financing activities                 409                 2,041 
                                                                      --------               -------
Net decrease in cash and cash equivalents                               (4,517)                  (37)
                                                                      --------               -------
Cash and cash equivalents at beginning of period                        56,566                 2,729 
                                                                      --------               ------- 
Cash and cash equivalents at end of period                            $ 52,049               $ 2,692 
                                                                      ========               =======
See notes to financial statements.
</TABLE> 

                                     Page 5
<PAGE>
 
                                  ONSALE, Inc.

                         Notes to Financial Statements

                                 March 31, 1998
                                  (unaudited)



1.   BASIS OF PRESENTATION


     The accompanying unaudited financial statements have been prepared in
accordance with generally accepted accounting principles and, in the opinion of
management, reflect all adjustments (consisting only of normal recurring
adjustments) considered necessary to fairly present ONSALE, Inc.'s ("ONSALE" or
the "Company") financial position, results of operations and cash flows for the
periods presented.  These financial statements should be read in conjunction
with the Company's audited financial statements and notes thereto included in
the Company's Annual Report on Form  10-K for the year ended December 31, 1997.
The results of operations for the quarter ended March 31, 1998 are not
necessarily indicative of the results to be expected for any subsequent quarter
or for the year ending December 31, 1998.  Certain prior years' balances have
been reclassified to conform with the current year's presentation.

2.   REVENUE RECOGNITION

     The Company obtains merchandise from vendors in either of two primary
arrangements: the Principal Sales model (merchandise revenue) and the Agent
Sales model (commission revenue). Under the Principal Sales model, the Company
either purchases the merchandise or sells merchandise under consignment
relationships with vendors.

Principal Sales--purchases

     For sales of merchandise owned by ONSALE, the Company is responsible for
conducting the auction, billing the customer, shipping the merchandise to the
customer and processing merchandise returns. The Company recognizes the full
sales amount as revenue upon verification of the credit card transaction
authorization and shipment of the merchandise. In this type of transaction, the
Company bears both inventory and credit risk with respect to sales of its
inventory. In instances where the credit card authorization has been received
but the merchandise has not been shipped, the Company defers revenue recognition
until the merchandise is shipped.

Principal Sales--consignment

     For sales on consignment, the Company either takes physical possession of
the merchandise or the vendor retains physical possession of the merchandise. In
either case, the Company is not obligated to take title to the merchandise
unless it successfully sells the merchandise at auction. Upon completion of an
auction, the Company takes title to the merchandise, charges the customer's
credit card and either ships the merchandise directly or arranges for a third
party to complete delivery to the customer. Subsequently, the Company pays the
vendor any amounts due for the purchase of the related merchandise. The Company
records the full sales amount as revenue upon the verification of the credit
card authorization and shipment of the merchandise. In consignment 

                                     Page 6
<PAGE>
 
transactions, the Company is at risk of loss for collecting all of the auction
proceeds, delivery of the merchandise and returns from customers. In instances
where credit card authorization has been received but the merchandise has not
been shipped, the Company defers revenue recognition until the merchandise is
shipped.

     Under the Principal Sales model, the Company will allow customers to return
products, in certain circumstances.  Accordingly, the Company provides for
allowances for estimated future returns at the time of shipment based on
historical experience.

Agent Sales

     Agent Sales revenue includes revenue from Agent Sales transactions and
revenue generated from transactions on The ONSALE Exchange.  In Agent Sales
transactions, the Company conducts electronic auctions and processes orders in
exchange for a commission on the sale of the vendor's merchandise.  Under this
arrangement, at the conclusion of an auction the Company forwards the order
information to the vendor, which then charges the customer's credit card for the
merchandise and ships the merchandise to the customer.  In an Agent Sales
transaction, the Company does not take title to or possession of the
merchandise, and the vendor bears all of the risk of credit card chargebacks.
The ONSALE Exchange allows small businesses and individuals to sell merchandise
using its online auction site.  The seller is responsible for setting up the
auction and consummating the sales transaction, including collection of the
sales price and shipment of merchandise.  The Company charges a commission to
the seller for facilitating the auction.  For Agent Sales and The ONSALE
Exchange transactions, the Company recognizes the commissions as revenue upon
completion of the auction process and the forwarding of the auction sales
information to the vendor or the seller.  The vendor or the seller is typically
responsible for merchandise returns.

Supplemental financial data

     The Company's relationships with its vendors have evolved from a purely
Agent Sales business at the Company's inception to a business that is now
primarily comprised of Principal Sales transactions. Gross merchandise sales
represent what the Company's total revenue would have been if all Agent Sales
and The ONSALE Exchange transactions had been made as Principal Sales.
Management believes that the information on gross merchandise sales is relevant
to a reader of the Company's financial statements since it provides a more
consistent comparison between historical periods and a more accurate comparison
to future periods than does total revenue. Gross merchandise sales should not be
considered in isolation or as a substitute for other information prepared in
accordance with generally accepted accounting principles.

                                     Page 7
<PAGE>
 
     The reconciliation of total revenue in the Statements of Operations to
gross merchandise sales is as follows:


<TABLE> 
<CAPTION> 


                                                        Three Months Ended
                                                             March 31,
(in thousands)                                          1998          1997
                                                      --------      --------
<S>                                                  <C>           <C> 
Total revenue                                         $ 40,169      $ 12,314
Plus: gross Agent Sales                                 10,951         6,245
Less: net Agent Sales                                     (857)         (618)
                                                      --------      --------
Gross merchandise sales                               $ 50,263      $ 17,941 
                                                      ========      ========
</TABLE> 
 
3.   NET INCOME (LOSS) PER SHARE

     Net income (loss) per share is calculated in accordance with the provisions
of SFAS No.128, "Earnings Per Share" ("SFAS 128"). SFAS 128 requires the Company
to report both basic earnings per share and diluted earnings per share. Basic
earnings per share is computed using the weighted average number of common
shares outstanding during the period. Diluted earnings per share is computed
using the weighted average number of common and potentially dilutive common
equivalent shares outstanding during the period. Common equivalent shares are
excluded from the computation if their effect is antidilutive. SFAS 128 also
requires a reconciliation of the numerators and denominators used in basic and
diluted net income (loss) per share calculations as follows:

<TABLE> 
<CAPTION> 

                                                                                Three Months Ended
                                                                                     March 31,        
                                                                                1998            1997
                                                                              --------        --------
<S>                                                                          <C>             <C> 
Net income (loss)                                                             $ (4,191)        $    52 
                                                                              ========         =======
Weighted average common shares outstanding (basic)                              18,698          12,179
Weighted average common stock equivalents                                            -           1,704 
                                                                              --------         -------
Weighted average common shares outstanding (diluted)                            18,698          13,883 
                                                                              ========         =======
Net income (loss) per share:
    Basic                                                                     $  (0.22)        $  0.01 
                                                                              ========         =======
    Diluted                                                                   $  (0.22)        $  0.00 
                                                                              ========         =======
</TABLE> 

During the quarter ended March 31, 1998, options to purchase 2,215,106 shares
were outstanding but were not included in the computation because they were
antidilutive.

                                     Page 8
<PAGE>
 
4.   LOANS TO OFFICERS

     In the first and second quarters of 1998, the Company entered into secured
loan agreements with two officers of the Company for housing assistance, under
which the Company loaned each of the officers $350,000. The loans are due and
payable in the third and fourth quarters of 1998 with interest at rates ranging
from 5.6% to 6.0%.

5.   NEW ACCOUNTING PRONOUNCEMENTS

     In June 1997, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 131, "Disclosures about Segments of an
Enterprise and Related Information" ("SFAS 131"). SFAS 131 establishes standards
for disclosing information about operating segments for public business
enterprises and supersedes FASB Statement No. 14.  SFAS 131 is effective for
fiscal years beginning after December 15, 1997; the adoption of this
pronouncement will not have a significant effect on the Company's financial
statements or related disclosures.

     The Company adopted the provisions of Statement of Financial Accounting
Standards No. 130. "Reporting Comprehensive Income" ("SFAS 130") in the quarter
ended March 31, 1998, SFAS 130 requires the Company to report in their financial
statements, in addition to its net income (loss), comprehensive income (loss),
which includes all changes in equity during a period from non-owner sources
including, as applicable, foreign currency items, minimum pension liability
adjustments and unrealized gains and losses on certain investments in debt and
equity securities. During the quarter ended March 31, 1998, such items were not
significant, and the Company's comprehensive loss approximated its net loss.

     In April 1998, the American Institute of Certified Public Accountants
issued Statement of Position 98-1, "Accounting for the Costs of Computer
Software Developed or Obtained for Internal Use" ("SOP 98-1").  SOP 98-1
provides guidance for determining whether computer software is internal-use
software and on accounting for the proceeds of computer software originally
developed or obtained for internal use and then subsequently sold to the public.
It also provides guidance on capitalization of the costs incurred for computer
software developed or obtained for internal use.  The Company does not believe
that this SOP will have a significant effect on the Company's financial
statements.

                                     Page 9
<PAGE>
 
ITEM  2:  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

     This Quarterly Report on Form 10-Q contains forward-looking statements
(within the meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934) regarding the Company and its business,
financial condition, results of operations and prospects.  Words such as
"expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates"
and similar expressions or variations of such words are intended to identify
forward-looking statements, but are not the exclusive means of identifying
forward-looking statements in this Form 10-Q.  Additionally, statements
concerning future matters, such as technology enhancements, equipment purchases,
credit arrangements, and other statements regarding matters that are not
historical are forward-looking statements.

     This Form 10-Q contains forward-looking statements regarding the Company
and future expectations which involve certain risks and uncertainties.  Factors
that could cause the Company's results to differ materially from management's
projections, estimates and expectations include, but are not limited to:
problems related to the charge for unreconciled merchandise adjustments
(accounting reserves), including the risk that some or all of the charge may not
be reconciled and recovered in future periods; the risk that similar problems
might recur in the quarter ending June 30, 1998 and subsequent periods; the
likely expenses related to reconciling the merchandise adjustments
retrospectively and implementing corrective procedures; problems related to
managing the Company's continued growth, including management of inventory
shrinkage resulting from theft, loss and misrecording of inventory related
transactions; dependence on its relationship with other online companies to
drive traffic to the Company's site; continued reliance on merchandise vendors;
the inventory and price risks of the Company's purchasing merchandise in
principal transactions; management of customer returns; uncertainties of
introducing new categories of merchandise; actual and potential competition;
dependence on the Internet; uncertain acceptance of the ONSALE brand and
reliance on automated technology. These risks and uncertainties are described in
more detail in the Company's 1997 Annual Report on Form 10-K under "Risk
Factors."  See also "Risk Factors" below.

                                    Page 10
<PAGE>
 
RESULTS OF OPERATIONS


     The following table sets forth certain unaudited quarterly statements of
operations data for the quarters ended March 31, 1997 through March 31, 1998.
In the opinion of management, this information has been prepared on
substantially the same basis as the financial statements appearing elsewhere in
this Form 10-Q, and all necessary adjustments, consisting only of normal
recurring adjustments, have been included in the amounts stated below to present
fairly the unaudited quarterly results when read in conjunction with
management's discussion and analysis and the financial statements and notes
thereto included in the Company's Annual Report on Form 10-K and elsewhere in
this Form 10-Q.  The operating results for any quarter are not necessarily
indicative of the operating results for any future period.

<TABLE> 
<CAPTION> 


                                            Statements of Operations for the Quarters Ended
                                         -------------------------------------------------------
                                          Mar. 31,   Dec. 31,   Sep. 30,   June 30,   Mar. 31,
(in thousands)                              1998       1997       1997       1997       1997
                                         -------------------------------------------------------
<S>                                       <C>         <C>      <C>         <C>        <C> 
Revenue:
        Merchandise                        $ 39,312   $ 32,243   $ 24,198   $ 17,860   $ 11,696
        Commission and other revenue            857        788        863        715        618 
                                           --------   --------   --------   --------   --------
               Total revenue                 40,169     33,031     25,061     18,575     12,314

Cost of revenue:
        Cost of goods sold                   35,889     29,316     21,735     16,146     10,526
        Accounting reserves                     789         -          -          -          - 
                                           --------   --------   --------   --------   --------
               Total cost of revenue         36,678     29,316     21,735     16,146     10,526 
                                           --------   --------   --------   --------   --------
Gross profit                                  3,491      3,715      3,326      2,429      1,788 
                                           --------   --------   --------   --------   --------
Operating expenses:
        Sales and marketing                   3,974      2,612      1,935        948        390
        General and administrative            3,304      2,412      1,376      1,294        789
        Engineering                           1,131        958        765        589        561 
                                           --------   --------   --------   --------   --------
               Total operating expenses       8,409      5,982      4,076      2,831      1,740 
                                           --------   --------   --------   --------   --------
Income (loss) from operations                (4,918)    (2,267)      (750)      (402)        48
Interest and other income, net                  727        552        167        148         32 
                                           --------   --------   --------   --------   --------
Income (loss) before income taxes            (4,191)    (1,715)      (583)      (254)        80
(Provision) benefit for income taxes             -          -          -          28        (28)
                                           --------   --------   --------   --------   --------
Net income (loss)                          $ (4,191)  $ (1,715)  $   (583)  $   (226)  $     52 
                                           ========   ========   ========   ========   ========
Supplemental financial data:
        Gross merchandise sales (1)        $ 50,263   $ 41,138   $ 32,301   $ 24,543   $ 17,941 
                                           ========   ========   ========   ========   ========
</TABLE> 

(1)   Represents what the Company's total revenue would have been if sales where
the Company acted as a commissioned auction agent for its vendors ("Agent
Sales") were recorded as transactions where the Company purchased or accepted
consignment of merchandise from vendors for resale at auction ("Principal
Sales").  This presentation of sales on a gross basis does not affect the
Company's gross profit or net income (loss).  Management believes that gross
merchandise sales provide a more consistent comparison between historical
periods and to future periods than does total revenue.  Gross merchandise sales
should not be considered in isolation or as a substitute for other information
prepared in accordance with generally accepted accounting principles.

                                    Page 11
<PAGE>
 
     As a result of the Company's decision in early 1997 to expand its
operations, the Company believes that the results of operations since mid 1997
are most indicative of its current business model. Accordingly, in addition to
presenting the Company's results of operations for the quarters ended March 31,
1998 and March 31, 1997, the following discussion also presents the Company's
results and operations for the quarter ended December 31, 1997.


REVENUE
     Total revenue for the quarter ended March 31, 1998 was $40.2 million,
representing an increase of 226% over total revenue for the quarter ended March
31, 1997 and an increase of 22% over total revenue for the quarter ended
December 31, 1997. Gross merchandise sales for the quarter ended March 31, 1998
were $50.3 million representing an increase of 180% over the quarter ended March
31, 1997, and an increase of 22% over the quarter ended December 31, 1997. The
increase in total revenue and gross merchandise sales in the quarter ended March
31, 1998 as compared to the quarter ended March 31, 1997 was due to investments
in marketing designed to promote and maintain brand awareness of the Company,
significant growth in its customer base, increases in the amount of merchandise
obtained from vendors, the increase in the number of auctions per week from
three in the quarter ended March 31, 1997 to seven in the quarter ended March
31, 1998, continued technological advances in the Company's systems allowing for
a greater volume of sales and an overall increase in demand for the Company's
expanding array of merchandise. The Company's growth over the quarter ended
December 31, 1997 was due to the continued demand of the Company's expanding
array of merchandise, promoting and increasing of brand awareness of the
Company, and the growth of the Company's customer base. In addition, the Company
experienced a full quarter of selling sports and fitness equipment, The ONSALE
Exchange, charging for advertising on its Web site and increased the number of
auctions per week from five to seven. See "Risk Factors" below.


     The following tables i) reconcile total revenue to gross merchandise and
ii) set forth the composition of gross merchandise sales for the quarters ended
March 31, 1998, March 31, 1997 and December 31, 1997:

<TABLE> 
<CAPTION> 

                                               Three Months Ended
                                    March 31,       March 31,       December 31,
(in thousands)                        1998            1997             1997
                                    --------        --------         --------
<S>                                <C>             <C>              <C> 
Total revenue                       $ 40,169        $ 12,314         $ 33,031
Plus: gross Agent Sales               10,951           6,245            8,895
Less: net Agent Sales                   (857)           (618)            (788)
                                    --------        --------         --------
Gross merchandise sales             $ 50,263        $ 17,941         $ 41,138 
                                    ========        ========         ========
</TABLE>  

                                    Page 12
<PAGE>
 
<TABLE> 
<CAPTION> 

                                               Three Months Ended
                                    March 31,       March 31,      December 31,
(in thousands)                        1998            1997             1997
                                    --------        --------         --------
<S>                                <C>             <C>               <C> 
Principal Sales model--                                                        
 purchased inventory                $ 19,727        $  4,561         $ 20,589
Principal Sales model--  
 consigned inventory                  19,585           7,135           11,654
Agent Sales model                     10,951           6,245            8,895
                                    --------        --------         --------
Gross merchandise sales             $ 50,263        $ 17,941         $ 41,138 
                                    ========        ========         ========
</TABLE> 

     The Company's gross merchandise sales derived from Principal Sales were
78.0% for the quarters ended March 31, 1998 and December 31, 1997, an increase
from 65.1% for the quarter ended March 31, 1997.  The Company has increased its
purchasing of merchandise from vendors, particularly from manufacturers, because
the Company believes it has the potential to provide better customer service and
achieve higher gross margins over time by controlling the purchase of
merchandise. See "Risk Factors" below.

GROSS PROFIT

     For the quarters ended March 31, 1998, March 31, 1997 and December 31,
1997, gross profit represented 8.7%, 14.5% and 11.2% of total revenue,
respectively, and 6.9%, 10.0% and 9.0% of gross merchandise sales, respectively.
The quarter ended March 31, 1998 includes a charge to cost of revenue of
$789,000 related to certain unreconciled merchandise adjustments arising in the
quarter. The Company is investigating the source of the problem related to these
unreconciled merchandise adjustments (accounting reserves) and believes some of
this adjustment may ultimately be successfully resolved, however, it believes
that this charge is prudent to reserve against certain exposures. Excluding
the charge, gross profit represented 10.6% and 8.5% of total revenue and gross
merchandise sales, respectively, for the quarter ended March 31, 1998.

     Gross profit on Principal Sales represented 6.7%, 10.0% and 9.1% of
Principal Sales for the quarters ended March 31, 1998, March 31, 1997 and
December 31, 1997, respectively. Excluding the charge for accounting reserve,
gross profit on Principal Sales was 8.7% for the first quarter of 1998. The
reduction in the Company's gross margin on Principal Sales for the quarter
ended March 31, 1998 as compared to the quarter ended March 31, 1997 was due
to the Company establishing additional reserves related to customer returns.
The reduction in gross margin on Principal Sales for the first quarter of 1998
as compared to the fourth quarter of 1997 was due to the establishment of
additonal reserves related to customer returns and additional shipping costs.
Gross profit in the fourth quarter of 1997 was impacted by a drop in market
prices for personal computers in the first part of the quarter, free shipping
and other promotional programs.

     Gross profit on Agent Sales (including The ONSALE Exchange transactions)
represent 7.8%, 9.9% and 8.9% for the quarters ended March 31, 1998, March 31,
1997 and December 31, 1997, respectively. The decrease in gross margin on Agent
Sales for the quarter ended March 31, 1998 as compared to the quarter ended
March 31, 1997 and December 31, 1997 was primarily due to the Company launching
The ONSALE Exchange at the end of the fourth quarter 1997. The ONSALE Exchange
generates lower gross margins than the other sales models. Because commissions
from The ONSALE Exchange transactions are generally lower than commissions on
Agent Sales, overall margins on Agent Sales may continue to decline if The
ONSALE Exchange volume grows more rapidly than those from Agent Sales. See
"Risk Factors" below.

                                    Page 13
<PAGE>
 
OPERATING EXPENSES

     The Company's operating expenses have increased significantly since its
inception.  This trend reflects the costs associated with the Company's
expansion, including recruiting of personnel, development of the Company's
infrastructure, increased efforts to expand and market its services, and the
Company's continued focus on enhancing its internal accounting policies and
controls.  The Company believes that continued expansion of its operations is
essential to enhancing its brand name and maintaining its market share.

Sales and Marketing. Sales and marketing expenses consist primarily of
advertising expenditures, payroll and related expenses for sales, marketing and
merchandise acquisition personnel, and promotional material. These expenses
represented 7.9%, 2.2% and 6.3% of gross merchandise sales for the quarters
ended March 31, 1998, March 31, 1997, and December 31, 1997, respectively. The
increase in the Company's expenses in sales and marketing for the quarter ended
March 31, 1998 as compared to the quarter ended March 31, 1997 was primarily
attributable to expansion of the Company's Internet advertising, increases in
the Company's marketing staff and increased expenses associated with promotion
and marketing of the Company's services. The increase of these expenses in sales
and marketing for the quarter ended March 31, 1998 as compared to the quarter
ended December 31, 1997 was primarily due to the Company accelerating its sales
and marketing spending in order to enhance its brand recognition, including 
sales and marketing expenses related to The Onsale Exchange which was launched
in the fourth quarter of 1997. An increase in sales and marketing expenses was a
result of the Company issuing refunds to customers without receipts of the
product. The Company expects sales and marketing expenses to increase
significantly in absolute dollars and as a percentage of gross merchandise sales
as it continues to enhance its brand recognition through marketing alliances.
However, there can be no assurance that the increase in such expenses will
actually result in enhanced brand recognition. See "Risk Factors" below.

General and Administrative.  General and administrative expenses consist
primarily of payroll and related expenses for customer service, bad debt
expense, facilities expenses, executive, accounting and logistical personnel,
recruiting and other general corporate expenses. These expenses represented
6.6%, 4.4% and 5.9% of gross merchandise sales for the quarters ended March 31,
1998, March 31, 1997 and December 31, 1997, respectively. The dollar increases
in general and administrative expenses for quarter ended March 31, 1998 as
compared to March 31, 1997 and December 31, 1997 were primarily attributable to
an increase in salaries and benefits, to the hiring of additional officers and
other personnel, and increases in bad debt and facilities expenses.  The dollar 
increase in general and administrative expenses from the fourth quarter of 1997
compared to the immediate prior quarter was due to the establishment of a
reserve in connection with non-recurring expenses related to suppliers.  The
Company expects general and administrative expenses to increase in absolute
dollars for the remainder of 1998, and as a percentage of gross merchandise
sales at least through the first half of 1998, as the Company expands its
officer group, staff and facilities, and incurs additional costs related to
being a public company.  However, due to the extremely competitive market for
highly-qualified officers and staff, there can be no assurance that ONSALE will
be able to satisfy its current expansion objective. See "Risk Factors" below.

Engineering.  Engineering expenses consist primarily of payroll and related
expenses for engineering personnel and consultants who develop, operate and
monitor the Company's Web site and related 

                                    Page 14
<PAGE>
 
systems, and equipment costs. These expenses represented 2.3%, 3.1% and 2.3% of
gross merchandise sales for the quarters ended March 31, 1998, March 31, 1997
and December 31, 1997, respectively. The increases in the Company's engineering
expenses over the respective quarters were primarily attributable to increased
staffing and associated costs relating to enhancing the features and
functionality of the Company's Web site and related systems. To date, all
engineering costs have been expensed as incurred. The Company expects
engineering expenses to increase in absolute dollars in the future but not to
increase as a percentage of gross merchandise sales. However, there can be no
assurance that gross merchandise sales will increase more rapidly than
engineering expenses. See "Risk Factors" below.

Interest and Other Income, Net.  The Company's interest and other income, net
was $727,000, $32,000 and $552,000 for the quarters ended March 31, 1998, March
31, 1997 and December 31, 1997, respectively. The increases in interest and
other income over the respective quarters were due to increased cash balances
resulting almost entirely from the proceeds from the Company's initial public
offering of approximately $14.8 million in April 1997 and its secondary
offering, which netted proceeds of approximately $45.1 million in October 1997.
See "Risk Factors" below.

Income Taxes.  The Company had net losses in the quarters ended March 31, 1998
and December 31, 1997 and thus no provision for income taxes was recorded for
these periods.  For the quarter ended March 31, 1997, the Company generated
income before income taxes of $80,000 and recorded a provision for income taxes
of $28,000, representing an effective income tax rate of 35.0%. The Company
expects to continue to experience net losses through at least the first two
quarters of 1999, and the Company does not expect to record a provision for
income taxes in any period in which it experiences a net loss.

LIQUIDITY AND CAPITAL RESOURCES

     Since inception, the Company has financed its operations primarily through
the sale of Common Stock in the Company's initial public offering for
approximately $14.8 million in April 1997, its secondary offering, which netted
proceeds of approximately $45.1 million in October 1997, the private sale of
Series A Preferred Stock and warrants for approximately $2.3 million in
September 1996 and the sale of $1.9 million of Series B Preferred Stock pursuant
to the exercise of the warrants in March 1997.  Net cash used in operating
activities for the quarter ended March 31, 1998 was $3.4 million, primarily
attributable to the Company's net loss of $4.2 million, an increase in
merchandise inventory of $2.3 million, partially offset by an increase in
accounts payable and accrued expenses of $2.0 million. The net cash used in
operating activities in the quarter ended March 31, 1997, was $1.7 million. The
funds were used primarily to increase merchandise inventory to $1.3 million as
the Company began to expand its Principal Sales model.

     Net cash used in operating activities represented $1.5 million of purchased
property and equipment. Net cash provided by financing activities of
approximately $409,000 during the quarter ended March 31, 1998 resulted from the
issuance of common stock upon the exercise of warrants by a financial
institution. During the quarter ended March 31, 1997 the $2.0 million of net
cash provided by financing activities was primarily attributable to the issuance
of preferred stock upon the exercise of warrants by two investors.

     As of  March 31, 1998, the Company had approximately $52.0 million of cash
and cash 

                                    Page 15
<PAGE>
 
equivalents. The Company also had a $4.0 million line of credit with a financial
institution that expired on April 17, 1998. There were no borrowings under this
line of credit during 1997 or during the first quarter of 1998.

     As of March 31, 1998, the Company's principal commitments consisted of
annual obligations of approximately $5.4 million under operating leases for its
corporate headquarters. Although the Company has no material commitments for
capital expenditures, it anticipates purchasing approximately $2.2 million of
property and equipment during the remainder of 1998 associated with the
Company's relocation to its new facilities, for computer equipment, and opening
its new warehouse in northern California.  In addition, the Company spent
approximately $500,000 in the quarter ended March 31, 1998 for new financial
software. The Company has certain sponsorship agreements allowing it to appear
as the auction sponsor, and in some cases the exclusive auction sponsor, on
specific Web sites. These agreements require future payments of up to $1.8
million and under certain circumstances incremental fees based on the volume
of traffic to its Web site. These agreements expire at various times from
January to September 1998.

     As the Company continues to enter into more transactions structured as
Principal Sales, the Company will need to commit more cash to support a larger
merchandise inventory. In addition, the Company intends in the future to offer
credit to certain customers, which may require additional cash to support the
anticipated growth in accounts receivable. Any additional growth would also
require additional cash to support accounts receivable. The Company expects its
operating expenses to increase significantly as a result of increased staffing,
expanded marketing efforts, increased software development efforts, and its
growing infrastructure. As a result, the Company expects to experience
substantial quarterly net losses through at least the first half of 1999, and
thus may need to finance its increased inventory, accounts receivable, capital
expenditures and some portion of its operating expenses from its current cash
and cash equivalents balances.  The Company believes that its current cash and
cash equivalent balance will meet its anticipated cash needs for working capital
and capital expenditures for at least the next 12 months. Thereafter, if cash
generated from operations is insufficient to satisfy the Company's liquidity
requirements, the Company may seek to sell additional equity or debt
securities or obtain further credit facilities. The sale of additional equity
or debt securities could result in additional dilution to the Company's
stockholders. There can be no assurance that financing will be available to
the Company in amounts or on terms acceptable to the Company.

RISK FACTORS AND FLUCTUATION IN OPERATING RESULTS

     The Company's operating results have fluctuated in the past, and are
expected to continue to fluctuate in the future, due to a number of factors,
many of which are outside the Company's control. These factors include (i) the
Company's ability to attract new customers at a steady rate, manage its
inventory mix and the mix of products offered at auction, meet certain pricing
targets, liquidate its inventory in a timely manner, maintain gross margins and
maintain customer satisfaction, (ii) the availability and pricing of merchandise
from vendors, (iii) the Company's ability to manage customer returns and
shrinkage resulting from theft, loss, and misrecording of inventory, (iv)
product obsolescence and pricing erosion, (v) consumer confidence in encrypted
transactions in the Internet environment, (vi) the timing, cost and availability
of advertising on other Web sites, (vii) the amount and timing of costs relating
to expansion of the Company's operations, (viii) the announcement or
introduction of new types of merchandise, service offerings or customer services
by the Company or 

                                    Page 16
<PAGE>
 
its competitors, (ix) technical difficulties with respect to consumer use of the
auction format on the Company's Web site, (x) delays in revenue recognition at
the end of a fiscal period as a result of shipping or logistical problems, (xi)
delays in shipments as a result of strikes or other problems with the Company's
delivery service providers or the loss of the Company's credit card processor,
(xii) general economic conditions and economic conditions specific to the
Internet and electronic commerce. As a strategic response to changes in the
competitive environment, the Company may from time to time make certain service,
marketing or supply decisions or acquisitions that could have a material adverse
effect on the Company's quarterly results of operations and financial condition.
The Company also expects that, in the future, it like other retailers may
experience seasonality in its business. Due to all of the foregoing factors, in
some future quarter the Company's operating results may not meet the
expectations of securities analysts and investors. In such event, the trading
price of the Company's Common Stock would likely be materially adversely
affected. In addition, the Company expects to experience substantial quarterly
net losses through at least the first two quarters of 1999.

DEPENDENCE ON RELATIONSHIPS WITH OTHER ONLINE COMPANIES

        The Company depends to some extent and is increasing its dependence on
relationships with other online companies. These relationships include but are
not limited to agreements for anchor tenancy, promotional placements,
sponsorships and banner advertisements. All of these agreements are short-term
and none provides for guaranteed renewal. The risks of this dependence include
(i) the uncertainty that significant spending on these relationships will
increase the Company's revenues substantially or at all, (ii) the possibility
that potential revenue increases resulting from such spending will not occur
within the time periods that the Company is expecting, (iii) the possibility
that space on other Web sites or the same sites may increase in price or cease
to be available on reasonable terms or at all, (iv) the possibility that a
competitor will purchase exclusive rights to attractive space on one or more key
sites and (v) the possibility that, if these relationships are successful, the
Company may not be able to obtain adequate amounts of merchandise to meet the
increased demand that is generated.

RELIANCE ON MERCHANDISE VENDORS

        The Company is entirely dependent upon vendors to supply it with
merchandise for sale through the Company's Internet auctions and the
availability of merchandise is unpredictable. In 1996 and 1997, approximately
30% of the Company's gross merchandise sales were derived from merchandise
acquired from the five most significant vendors for that year, respectively,
although no vendor accounted for more than 10% of gross merchandise sales. The
Company has no long-term contracts or arrangements with its vendors that
guarantee the availability of merchandise for its auctions.  There can be no
assurance that the Company's current vendors will continue to sell merchandise
to the Company or otherwise to provide merchandise for sale in the Company's
auctions or that the Company will be able to establish new vendor relationships
that ensure merchandise will be available for auction on the Company's Web site.
The Company also relies on many of its vendors to ship merchandise to customers.
The Company has limited control over the shipping procedures of its vendors, and
shipments by these vendors have often been subject to delays.  Although most
merchandise sold by the Company carries a warranty supplied either by the
manufacturer or the vendor and the Company is not obligated to accept
merchandise returns, the Company in fact has accepted returns from customers for
which the Company did not receive 

                                    Page 17
<PAGE>
 
reimbursements from its vendors or manufacturers. If the Company is unable to
develop and maintain satisfactory relationships with vendors on acceptable
commercial terms, if the Company is unable to obtain sufficient quantities of
merchandise, if the quality of service provided by such vendors falls below a
satisfactory standard or if the Company's level of returns exceeds its
expectations, the Company's business, results of operations and financial
condition will be materially adversely affected.

MANAGEMENT OF GROWTH

     The Company has rapidly and significantly expanded its operations and
anticipates that significant expansion of its operations will continue to be
required in order to address potential market opportunities. This rapid growth
has placed, and is expected to continue to place, a significant strain on the
Company's management, operational and financial resources. The Company expanded
from 129 employees at December 31, 1997 to 137 employees at March 31, 1998 and
its sales increased from over 24,000 units per week at December 31, 1997 to over
31,000 units per week at quarter ended March 31, 1998.  The Company's new
employees include a number of key managerial and technical employees who have
not yet been fully integrated into the Company's management team, and the
Company seeks to add additional key personnel in the near future, including a
chief financial officer.  There can be no assurance that the Company will be
able to identify appropriate candidates for its management needs, successfully
recruit such persons, or retain the agencies of such persons. Increases in the
number of employees and the volume of merchandise sales have placed significant
demands on the Company's management, which until January 1997 included only
three executive officers. In order to manage the expected growth of its
operations, the Company will be required to expand existing operations,
particularly with respect to customer service and merchandising, to improve
existing and implement new operational, financial and inventory systems,
procedures and controls, including improvement of its financial and other
internal management systems, on a timely basis, and to train, manage and expand
its already growing employee base.  The Company also replaced its existing
finance and accounting software in the second quarter of 1998 and continues to
expand its accounting staff.  Further, the Company's management will be required
to maintain relationships with various merchandise vendors, freight companies,
warehouse operators, other Web sites and services, Internet service providers
and other third parties and to maintain control over the strategic direction
of the Company in a rapidly changing environment. The Company expects in the
future to begin offering credit to certain of its customers that have been pre-
qualified as having appropriate credit ratings and, accordingly, will be
required to manage the associated risks of accounts receivable expansion and
collection. There can be no assurance that the Company's current personnel,
systems, procedures and controls will be adequate to support the Company's
future operations, that management will be able to identify, hire, train,
retain, motivate and manage required personnel or that management will be able
to manage and exploit existing and potential market opportunities successfully.
If the Company is unable to manage growth effectively, the Company's business,
results of operations and financial condition will be materially adversely
affected.

                                    Page 18
<PAGE>
 
UNCERTAIN ACCEPTANCE OF THE ONSALE BRAND; EVOLVING AND UNPREDICTABLE BUSINESS
MODEL

        The Company believes that the importance of brand recognition will
increase as more companies engage in commerce over the Internet. Development and
awareness of the ONSALE brand will depend largely on the Company's success in
maintaining its position as a leader in Internet commerce. If vendors do not
perceive the Company as an effective marketing and sales channel for their
merchandise, or consumers do not perceive the Company as offering an
entertaining and desirable way to purchase merchandise, the Company will be
unsuccessful in promoting and maintaining its brand. Furthermore, in order to
attract and retain customers and to promote and maintain the ONSALE brand in
response to competitive pressures, the Company is finding it necessary to
increase its marketing and advertising budgets and otherwise to increase
substantially its financial commitment to creating and maintaining brand loyalty
among vendors and consumers. If the Company is unable to or incurs significant
expenses in an attempt to achieve or maintain a leading position in Internet
commerce or to promote and maintain its brand, the Company's business, results
of operations and financial condition will be materially adversely affected.

        The Company's business model continues to evolve. The Company has
expanded the focus of its operations beyond the auction and sale of refurbished
and close-out computers, consumer electronics and sports and fitness equipment
to the auction and sale of other excess merchandise. The Company expects to
continue to develop its business model and to explore other opportunities such
as the use of the Company's Web site as an advertising medium for services and
products of other companies. As its business model evolves, the Company risks
diluting its brand, confusing customers and decreasing interest from vendors. In
addition, the Company could be exposed to additional or new risks associated
with these new opportunities. If the Company were unable to address these risks,
the Company's business, results of operations and financial condition would be
materially adversely affected.

DEPENDENCE ON KEY PERSONNEL; NEED FOR ADDITIONAL PERSONNEL

          The Company's future performance depends to a significant degree upon
the continued contributions of members of the Company's senior management and
other key personnel, particularly its co-founder, President and Chief Executive
Officer, S. Jerrold Kaplan, and its co-founder, Vice President of Development
and Operations and Chief Technical Officer, Alan S. Fisher.  The loss of either
of these individuals could have a material adverse effect on the Company's
business, results of operation and financial condition. The Company does not
have long-term employment agreements with any of its key personnel and
maintains no key person life insurance. In addition, the Company believes that
its future success will depend upon its ability to identify, attract, hire,
train, motivate and retain other highly skilled personnel, including a chief
financial officer. Competition for such personnel is intense. There can be no
assurance that the Company will be successful in attracting, assimilating or
retaining the necessary personnel, and the failure to do so could have a
material adverse effect on the Company's business, results of operations and
financial condition.


NEW ACCOUNTING PRONOUNCEMENTS

     In June 1997, the Financial Accounting Standards Board issued Statement of
Financial 

                                    Page 19
<PAGE>
 
Accounting Standards No. 131, "Disclosures about Segments of an Enterprise and
Related Information" ("SFAS 131"). SFAS 131 establishes standards for disclosing
information about operating segments for public business enterprises and
supersedes FASB Statement No. 14. SFAS 131 is effective for fiscal years
beginning after December 15, 1997; the adoption of this pronouncement will not
have a significant effect on the Company's financial statements or related
disclosures.

     The Company adopted the provisions of Statement of Financial Accounting
Standards No. 130, "Reporting Comprehensive Income" ("SFAS 130") in the quarter
ended March 31, 1998. SFAS 130 requires the Company to report in their
financial statements, in addition to its net income (loss), comprehensive
income (loss), which includes all changes in equity during a period from non-
owner sources including, as applicable, foreign currency items, minimum pension
liability adjustments and unrealized gains and losses on certain investments in
debt and equity securities.  During the quarter ended March 31, 1998, such items
were not significant, and the Company's comprehensive loss approximated its net
loss.

       In April 1998, the American Institute of Certified Public Accountants
issued Statement of Position 98-1, "Accounting for the Costs of Computer
Software Developed or Obtained for Internal Use" ("SOP 98-1").  SOP 98-1
provides guidance for determining whether computer software is internal-use
software and on accounting for the proceeds of computer software originally
developed or obtained for internal use and then subsequently sold to the public.
It also provides guidance on capitalization of the costs incurred for computer
software developed or obtained for internal use.  The Company does not believe
that this SOP will have a significant effect on the Company's financial
statements.
 

Item 3:   Quantitative and Qualitative Disclosures About Market Risk.

          Not applicable

                                    Page 20
<PAGE>
 
PART II - OTHER INFORMATION

ITEM 1.   LEGAL PROCEEDINGS
 
          Not applicable.

Item 2.   CHANGES IN SECURITIES AND USE OF PROCEEDS

     On April 17, 1997, the Company had an initial public offering (the
"Offering") of its Common Stock, $0.001 par value.   The Company registered
3,220,000 shares of Common Stock on a Form  S-1 Registration Statement
(Registration No. 333-18489), which was declared effective by the Securities and
Exchange Commission on April 17, 1997.  The Company ultimately sold 2,875,000
shares of Common Stock (including 375,000 shares pursuant to the exercise of the
over-allotment option for the Offering).  The aggregate price to the public was
$17,250,000; the underwriting discount aggregated $1,207,500; and the proceeds
to the Company before deducting offering expenses aggregated $16,042,500.  No
shares were sold by stockholders of the Company.

     From April 17, 1997 to March 31, 1998, the aggregate amount of expenses
incurred for the Company's account in connection with the Offering (other than
the underwriting discount set forth above) was $1.7 million, including $403,000
paid to the underwriters' counsel.  None of the expenses was a direct or
indirect payment to directors, officers or their associates, persons owning 10%
or more of the Common Stock of the Company or affiliates of the Company; all
expenses were direct or indirect payments to independent third parties.  The net
offering proceeds to the Company after deducting both the underwriting discount
and the aggregate offering expenses were $14.8 million.

     From April 17, 1997 to March 31, 1998, the amount of the net proceeds
applied to various categories of expenditures were as follows (in thousands):


     Purchase of property and equipment..........................    $2,706
     Working capital.............................................    $8,718

     All expenditures were direct or indirect payments to independent third
parties and none of the payments was a direct or indirect payment to directors,
officers or their associates, persons owning 10% or more of the Common Stock of
the Company, or affiliates of the Company, except payment of salaries to
employees owning 10% or more of the Company's common stock.


ITEM 3.   DEFAULTS UPON SENIOR SECURITIES
 
          Not applicable.


ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

          Not applicable.

                                    Page 21
<PAGE>
 
ITEM 5.   OTHER INFORMATION
 
     On April 10 and April 12, 1998, ONSALE issued press releases announcing
that John Sauerland, the Company's Chief Financial Officer, had resigned in
order to pursue other interests.

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

(a)       The following exhibits are being filed as part of this Report:

Exhibit 10.1   Loan agreement and related agreements between Merle McIntosh and
               the Company, dated April 27, 1998.

Exhibit 10.2   Loan agreement and related agreements between Dennis Shepard and
               the Company, dated May 15, 1998.

Exhibit 10.3   Loan agreement and related agreements between Dennis Shepard and
               the Registrant, dated February 19, 1998, incorporated by
               reference to Exhibit 10.23 to the Registrant's Form 10-K for the
               year ended December 31, 1997.


Exhibit 27.01  Financial Data Schedule

(b)       The Company did not file any reports on Form 8-K during the three
          months ended March 31, 1998.

                                    Page 22
<PAGE>
 
SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.



Date:     May 15, 1998              By:  /s/ S. Jerrold Kaplan
          ------------                   ______________________________
                                         S. Jerrold Kaplan,
                                         Chief Executive Officer and President



Date:     May 15, 1998              By:  /s/ Leslie Benson               
          ------------                   ___________________________      
                                         Leslie Benson                    
                                         Vice President, Controller and   
                                         Acting Chief Financial Officer   
                                                                          
 

                                    Page 23

<PAGE>

                                                                  EXHIBIT 10.1
 
                                 LOAN AGREEMENT

     This Loan Agreement (this "AGREEMENT") is made as of April 27, 1998 (the
"EFFECTIVE DATE") by and Merle W. Mcintosh ("BORROWER") and ONSALE, Inc.
("LENDER").

     A.  Lender and Borrower desire that Lender loan certain sums to Borrower
(the "LOAN"), on and subject to the terms and conditions contained in this
Agreement, a Secured Full Resource Promissory Note (the "NOTE") and a Stock
Pledge Agreement (the "PLEDGE AGREEMENT").

     NOW, THEREFORE, in consideration of the mutual promises, representations,
warranties and conditions set forth in this Agreement, Lender and Borrower
hereby agree as follows:

     1.  AMOUNT AND TERMS OF LOAN.
         ------------------------ 

         1.1  LOAN.  Subject to all the terms and conditions of this Agreement,
              ----
and reliance on the representations, warranties and covenants of Borrower set
forth in this Agreement, Lender agrees to loan Borrower the principal amount of
Three Hundred Fifty Thousand Dollars ($350,000) (the "LOAN"). Notwithstanding
the foregoing, Lender will not be obligated to make the Loan to Borrower unless
and until Borrower has executed and delivered to Lender the Note (as defined in
Section 1.3) and the Pledge Agreement (as defined in Section 1.4).

         1.2  MATURITY OF LOAN.  The unpaid principal amount of the Loan and all
              ----------------                                                  
unpaid interest accrued thereon, together with any other fees, expenses or costs
incurred in connection therewith, will be immediately due and payable to Lender
in full on October 27, 1998 (the "MATURITY DATE"), or upon sale of real property
located at 262 Billingsgate Lane, Foster City, Ca., should Borrower purchase
said property.

         1.3  NOTE.  Borrower's indebtedness to Lender for the Loan shall be
              ----                                                          
evidenced by a Secured Full Recourse Promissory Note of Borrower in the form
attached hereto as Exhibit A (the "NOTE").  The Note will provide that interest
                   ---------                                                   
on the unpaid principal of the Loan will accrue at a rate of Six percent (6%)
semi-annually until the later of (A) the Maturity Date, or (B) such time as all
amounts owing in connection with the Note have been repaid in full; provided,
                                                                    -------- 
however, that in no event shall the interest exceed the highest rate permitted
- -------                                                                       
under applicable law.

         1.4  PLEDGE AGREEMENT.  Borrower's indebtedness to Lender for the Loan
              ----------------                                                 
shall be secured by an interest in any shares of the Lender's Common Stock
issued to Borrower pursuant to Stock Option Agreement(s) between the Company and
Borrower and additional Collateral (as defined in the Pledge Agreement).

         1.5  PREPAYMENT.  Prepayment of unpaid principal and/or interest due 
              ----------                                                        
under this Note may be made at any time without penalty. All payments will be
made in lawful tender of the United States and will be applied (a) first, to the
payment of accrued interest, and (b)
<PAGE>
 
second (to the extent that the amount of such prepayment exceeds the amount of
all such accrued interest), to the payment of principal.  Borrower agrees that
the proceeds of any sale of the Lender's stock by Borrower shall be applied to
the Note until such time as the Note is paid in full.  Borrower further agrees
that any bonus to be paid by the Lender to the Borrower shall be applied to the
Note until such time as the Note has been paid in full.

         1.6  AT WILL EMPLOYMENT.  Borrower remains an "at will" employee of
              ------------------                                            
the Lender, and nothing in this Agreement or any exhibit thereto shall be
construed as a promise of continued employment.

     2.  CONDITIONS PRECEDENT TO LOANS.  The obligation of Lender to make the
         -----------------------------                                       
Loan is subject to receipt by Lender (or written waiver by Lender) of the Note
and the Pledge Agreement.

     3   DEFAULT.  Upon and after the occurrence of any Event of Default (as
         -------                                                            
defined in the Note), Lender may take any or all of the actions set forth in the
Note and the Pledge Agreement.  All such remedies shall be cumulative.

     4.  MISCELLANEOUS.
         ------------- 

         4.1  ENTIRE AGREEMENT.  This Agreement, the Note, the Pledge Agreement
               ----------------                                                 
constitute the entire agreement and understanding among the parties with respect
to the subject matter thereof and supersede any prior understandings or
agreements of the parties with respect to such subject matter.

         4.2  SUCCESSORS AND ASSIGNS.  The terms and conditions of this 
              ----------------------                                           
Agreement will inure to the benefit of and be binding upon the respective
successors and assigns of the parties.

         4.3  GOVERNING LAW.  The laws of the State of California 
              -------------                                                    
(irrespective of its conflict of law principles) shall govern the validity of
this Agreement, the construction of its terms, and the interpretation and
enforcement of the rights and duties of the parties hereto. The parties agree
that any controversy or claim arising out of or relating to this Agreement shall
be litigated in a United States District Court sitting in California.

         4.4  COUNTERPARTS.  This Agreement may be executed in one or two
               ------------                                               
counterparts, each of which will be deemed an original, but together will
constitute one and the same instrument.

         4.5  SEVERABILITY.  Any invalidity, illegality or unenforceability of
              ------------                                                      
any provision of this Agreement in any jurisdiction will not invalidate or
render illegal or unenforceable the remaining provisions hereof in such
jurisdiction and will not invalidate or render illegal or unenforceable such
provision in any other jurisdiction.

         4.6  ATTORNEYS' FEES.  If any party hereto commences or maintains any
              ---------------                                                 
action at law or in equity (including counterclaims or cross-complaints) against
the other party hereto 

                                       2
<PAGE>
 
by reason of the breach or claimed breach of any term or provision of this
Agreement, then the prevailing party in said action will be entitled to recover
its reasonable attorneys' fees and court costs incurred therein.

     IN WITNESS WHEREOF, the parties have duly executed and delivered this
Agreement as of the Effective Date.


BORROWER:                           LENDER:

                                    ONSALE, Inc.

By:  \s\ Merle W. MacIntosh             By:   \s\ S. Jerrold Kaplan
     Merle W. Mcintosh                  S. Jerrold Kaplan, President and
                                        Chief Executive Officer



ATTACHMENTS:
- ----------- 

Exhibit A - Promissory Note
Exhibit B - Pledge Agreement

                                       3
<PAGE>
 
                     SECURED FULL RECOURSE PROMISSORY NOTE
                     -------------------------------------

                             Menlo Park, California

$350,000                                            April 27, 1998

     1.  OBLIGATION.  In exchange for a loan (the "Loan") to the undersigned
         ----------                                ----                     
("Borrower") by ONSALE, Inc., a Delaware corporation (the "Company"), receipt of
- ----------                                                 -------              
which is hereby acknowledged, Borrower hereby promises to pay to the order of
the Company on or before October 27, 1998, at the Company's principal place of
business at 1350 Willow Road #202, Menlo Park, CA  94025, or at such other place
as the Company may direct, the principal sum of Three Hundred Fifty Thousand
Dollars ($350,000) together with interest compounded semi-annually on the unpaid
principal at the rate of Six percent (6%), which rate is not less than the
minimum rate established pursuant to Section 1274(d) of the Internal Revenue
Code of 1986, as amended, on the earliest date on which there was a binding
contract in writing for the Loan; provided, however, that the rate at which
                                  --------  -------                        
interest will accrue on unpaid principal under this Note will not exceed the
highest rate permitted by applicable law.

     2.  SECURITY.  Payment of this Note is secured by a security interest in
         --------                                                            
any shares of the Company's Common Stock (the "Shares") in the event that such
                                               ------                         
Shares are issued pursuant to Stock Option Agreement(s) granted by the Company
to Borrower.

     3.  DEFAULT; ACCELERATION OF OBLIGATION.  Borrower will be deemed to be in
         -----------------------------------                                   
default under this Note and the principal sum of this Note, together with all
interest accrued thereon, will immediately become due and payable in full:  (a)
upon Borrower's failure to make the payment when due under this Note; or (b) in
the event Borrower ceases to be employed by the Company for any reason, with or
without cause.

     4.  REMEDIES ON DEFAULT.  Upon any default of Borrower under this Note, the
         -------------------                                                    
Company will have, in addition to its rights and remedies under this Note and
the Pledge Agreement executed by Borrower of even date herewith, full recourse
against any real, personal, tangible or intangible assets of Borrower, and may
pursue any legal or equitable remedies that are available to it. This recourse
includes, but is not limited to, a second interest in the real property located
at 262 Billingsgate Lane, Foster City, Ca., should such property be acquired by
Borrower.

     5.  PREPAYMENT.  Prepayment of principal and/or interest due under this
         ----------                                                         
Note may be made at any time without penalty.  Unless otherwise agreed in
writing by the Company, all payments will be made in lawful tender of the United
States and will be applied first to the payment of accrued interest, and the
remaining balance of such payment, if any, will then be applied to the payment
of principal.  Borrower agrees that the proceeds of any sale of the Shares by
Borrower or for the benefit of Borrower shall be applied to the balance of this
Note until the

                                       4
<PAGE>
 
Note has been paid in full.  Borrower further agrees that any bonus to be given
to Borrower by Lender shall be applied to the balance of this Note until the
Note has been paid in full.

     6.  GOVERNING LAW; WAIVER.  The validity, construction and performance of
         ---------------------                                                
this Note will be governed by the internal laws of the State of California,
excluding that body of law pertaining to conflicts of law.  Borrower hereby
waives presentment, notice of non-payment, notice of dishonor, protest, demand
and diligence.

     7.  ATTORNEYS' FEES.  If suit is brought for collection of this Note,
         ---------------                                                  
Borrower agrees to pay all reasonable expenses, including attorneys' fees,
incurred by the holder in connection therewith whether or not such suit is
prosecuted to judgment.

     8.  AT WILL EMPLOYMENT.  Borrower remains an "at will" employee of the
         ------------------                                                
Company, and nothing in this agreement shall be construed as a promise of
continued employment.

     IN WITNESS WHEREOF, Borrower has executed this Note as of the date and year
first above written.




By:  \s\ Merle W. Mcintosh
     Merle W. Mcintosh
     65 Baypark Circle
     So. San Francisco, CA  94080

                                       5
<PAGE>
 
                             STOCK PLEDGE AGREEMENT
                             ----------------------

     This Agreement is made and entered into as of April 27, 1998 between
ONSALE, Inc., a Delaware corporation (the "Company"), and Dennis Shepard
                                           -------                      
("Pledgor").
- ---------   

                                R E C I T A L S
                                - - - - - - - -

     A.  In exchange for Pledgor's Secured Full Recourse Promissory Note to the
Company of even date herewith (the "Note"), the Company has loaned to Pledgor
                                    ----                                     
$350,000.

     B.  Pledgor has agreed pursuant to this Agreement that repayment of the
Note will be secured by the pledge of Pledgor's shares of the Company's Common
Stock (the "Shares") to be issued to Pledgor upon the exercise of options to
            ------                                                          
purchase shares of the Company's Common Stock granted to Purchaser pursuant to
Stock Option Agreement(s) between the Company and Pledgor.

         NOW, THEREFORE, the parties agree as follows:

         1.  CREATION OF SECURITY INTEREST.  Pursuant to the provisions of the
             -----------------------------                                    
California Commercial Code, Pledgor hereby grants to the Company, and the
Company hereby accepts, a first and present security interest in the Shares as
collateral to secure the payment of Pledgor's obligation to the Company under
the Note.  For purposes of this Agreement, the Shares pledged to the Company
hereby, together with any additional collateral pledged pursuant to Section 4
hereof, will hereinafter be collectively referred to as the "Collateral."
                                                             ----------  

         2.  REPRESENTATIONS AND WARRANTIES.  Pledgor hereby represents and
             ------------------------------                                
warrants to the Company that Pledgor has good title (both record and beneficial)
to the Collateral, free and clear of all claims, pledges, security interests,
liens or encumbrances of every nature whatsoever, and that Pledgor has the right
to pledge and grant the Company the security interest in the Collateral granted
under this Agreement.  Pledgor further agrees that, until the entire principal
sum and all accrued interest due under the Note has been paid in full, Purchaser
will not, without the Company's prior written consent, (i) sell, assign or
transfer, or attempt to sell, assign or transfer, any of the Collateral, or (ii)
grant or create, or attempt to grant or create, any security interest, lien,
pledge, claim or other encumbrance with respect to any of the Collateral.

         3.  RIGHTS ON DEFAULT.  In the event of default (as defined in the
             -----------------                                             
Note) by Pledgor under the Note, the Company will have full power to sell,
assign and deliver the whole or any part of the Collateral at any broker's
exchange or elsewhere, at public or private sale, at the option of the Company,
in order to satisfy any part of the obligations of Pledgor now existing or
hereinafter arising under the Note. On any such sale, the Company or its assigns
may purchase all or any part of the Collateral. In addition, at its sole option,
the Company may elect to retain all the Collateral in full satisfaction of
Pledgor's obligation under the Note, in accordance with the provisions and
procedures set forth in the California Commercial Code.

                                       6
<PAGE>
 
         4.  ADDITIONAL REMEDIES.  The rights and remedies granted to the
             -------------------                                         
Company herein upon default under the Note will be in addition to all the
rights, powers and remedies of the Company under the California Commercial Code
and applicable law and such rights, powers and remedies will be exercisable by
the Company with respect to all of the Collateral.  Pledgor agrees that the
Company's reasonable expenses of holding the Collateral, preparing it for resale
or other disposition, and selling or otherwise disposing of the Collateral,
including attorneys' fees and other legal expenses, will be deducted from the
proceeds of any sale or other disposition and will be included in the amounts
Pledgor must tender to redeem the Collateral.  All rights, powers and remedies
of the Company will be cumulative and not alternative.  Any forbearance or
failure or delay by the Company in exercising any right, power or remedy
hereunder will not be deemed to be a waiver of any such right, power or remedy
and any single or partial exercise of any such right, power or remedy hereunder
will not preclude the further exercise thereof.

         5.  DIVIDENDS; VOTING.  All dividends hereinafter declared on or
             -----------------                                           
payable with respect to the Collateral during the term of this pledge (excluding
only ordinary cash dividends, which will be payable to Pledgor so long as
Pledgor is not in default under the Note) will be immediately delivered to the
Company to be held in pledge under this Agreement.  Notwithstanding this
Agreement, so long as Pledgor owns the Shares and is not in default under the
Note, Pledgor will be entitled to vote any shares comprising the Collateral,
subject to any proxies granted by Pledgor.

         6.  ADJUSTMENTS.  In the event that during the term of this pledge,
             -----------                                                    
any stock dividend, reclassification, readjustment, stock split or other change
is declared or made with respect to the Collateral, or if warrants or any other
rights, options or securities are issued in respect of the Collateral, then all
new, substituted and/or additional shares or other securities issued by reason
of such change or by reason of the exercise of such warrants, rights, options or
securities, will be immediately pledged to the Company to be held under the
terms of this Agreement in the same manner as the Collateral is held hereunder.

         7.  REDELIVERY OF COLLATERAL.  Upon payment in full of the entire
             ------------------------                                     
principal sum and all accrued interest due under the Note.

         8.  SUCCESSORS AND ASSIGNS.  This Agreement will inure to the benefit
             ----------------------                                           
of the respective heirs, personal representatives, successors and assigns of the
parties hereto.

         9.  GOVERNING LAW; SEVERABILITY.  This Agreement will be governed by
             ---------------------------                                     
and construed in accordance with the internal laws of the State of California,
excluding that body of law relating to conflicts of law.  Should one or more of
the provisions of this Agreement be determined by a court of law to be illegal
or unenforceable, the other provisions nevertheless will remain effective and
will be enforceable.

         10.  MODIFICATION; ENTIRE AGREEMENT.  This Agreement will not be
              ------------------------------                             
amended without the written consent of both parties hereto. This Agreement
constitutes the entire agreement of the parties hereto with respect to the
subject matter hereof and supersedes all prior agreements and understandings
related to such subject matter.

                                       7
<PAGE>
 
         11.  AT WILL EMPLOYMENT.  Borrower remains an "at will" employee of
              ------------------                                            
the Company, and nothing in this Agreement shall be construed as a promise of
continued employment.

         IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date and year first above written.

COMPANY  PLEDGOR

By:  \s\ S. Jerrold Kaplan          \s\ Merle W. McIntosh
                                    [Signature]

Name:    S. Jerrold Kaplan
                                    Merle W. Mcintosh
                                    65 Baypark Circle
                                    So. San Francisco, CA  94080

Its:  Chief Executive Officer

                                        

                                       8

<PAGE>

                                                                  EXHIBIT 10.2
 
                                 LOAN AGREEMENT

     This Loan Agreement (this "AGREEMENT") is made as of May 15, 1998 (the
"EFFECTIVE DATE") by and Dennis Shepard ("BORROWER") and ONSALE, Inc.
("LENDER").

     A.  Lender and Borrower desire that Lender loan certain sums to Borrower
(the "LOAN"), on and subject to the terms and conditions contained in this
Agreement, a Secured Full Resource Promissory Note (the "NOTE") and a Stock
Pledge Agreement (the "PLEDGE AGREEMENT").

     NOW, THEREFORE, in consideration of the mutual promises, representations,
warranties and conditions set forth in this Agreement, Lender and Borrower
hereby agree as follows:

     1.  AMOUNT AND TERMS OF LOAN.
         ------------------------ 

         1.1 LOAN. Subject to all the terms and conditions of this Agreement,
             ---- 
and in reliance on the representations, warranties and covenants of Borrower set
forth in this Agreement, Lender agrees to loan Borrower the principal amount of
Two Hundred Twenty Five Thousand Dollars ($225,000) (the "LOAN").
Notwithstanding the foregoing, Lender will not be obligated to make the Loan to
Borrower unless and until Borrower has executed and delivered to Lender the Note
(as defined in Section 1.3) and the Pledge Agreement (as defined in Section
1.4).

         1.2  MATURITY OF LOAN.  The unpaid principal amount of the Loan and all
              ---------------- 
unpaid interest accrued thereon, together with any other fees, expenses or costs
incurred in connection therewith, will be immediately due and payable to Lender
in full on November 15, 1998 (the "MATURITY DATE"), or upon sale of real
property located at 7 Gloria Ave., Newburyport, Ma., should Borrower purchase
said property.

         1.3  NOTE.  Borrower's indebtedness to Lender for the Loan shall be
              ----
evidenced by a Secured Full Recourse Promissory Note of Borrower in the form
attached hereto as Exhibit A (the "NOTE").  The Note will provide that interest
                   ---------                                                   
on the unpaid principal of the Loan will accrue at a rate of Six percent (6%)
semi-annually until the later of (A) the Maturity Date, or (B) such time as all
amounts owing in connection with the Note have been repaid in full; provided,
                                                                    -------- 
however, that in no event shall the interest exceed the highest rate permitted
- -------                                                                       
under applicable law.

         1.4  PLEDGE AGREEMENT.  Borrower's indebtedness to Lender for the Loan
              ----------------
shall be secured by an interest in any shares of the Lender's Common Stock
issued to Borrower pursuant to Stock Option Agreement(s) between the Company and
Borrower and additional Collateral (as defined in the Pledge Agreement).

         1.5 PREPAYMENT. Prepayment of unpaid principal and/or interest due
             ----------
under this Note may be made at any time without penalty. All payments will be
made in lawful tender of the United States and will be applied (a) first, to the
payment of accrued interest, and (b)
<PAGE>
 
second (to the extent that the amount of such prepayment exceeds the amount of
all such accrued interest), to the payment of principal.  Borrower agrees that
the proceeds of any sale of the Lender's stock by Borrower shall be applied to
the Note until such time as the Note is paid in full.  Borrower further agrees
that any bonus to be paid by the Lender to the Borrower shall be applied to the
Note until such time as the Note has been paid in full.

          1.6  AT WILL EMPLOYMENT.  Borrower remains an "at will" employee of
               ------------------                                            
the Lender, and nothing in this Agreement or any exhibit thereto shall be
construed as a promise of continued employment.

     2.  CONDITIONS PRECEDENT TO LOANS.  The obligation of Lender to make the
         -----------------------------                                       
Loan is subject to receipt by Lender (or written waiver by Lender) of the Note
and the Pledge Agreement.

     3  DEFAULT.  Upon and after the occurrence of any Event of Default (as
        -------                                                            
defined in the Note), Lender may take any or all of the actions set forth in the
Note and the Pledge Agreement.  All such remedies shall be cumulative.

     4.  MISCELLANEOUS.
         ------------- 

         4.1  ENTIRE AGREEMENT.  This Agreement, the Note, the Pledge Agreement
              ----------------
constitute the entire agreement and understanding among the parties with respect
to the subject matter thereof and supersede any prior understandings or
agreements of the parties with respect to such subject matter.

         4.2 SUCCESSORS AND ASSIGNS. The terms and conditions of this Agreement
             ---------------------- 
will inure to the benefit of and be binding upon the respective successors and
assigns of the parties.

         4.3 GOVERNING LAW. The laws of the State of California (irrespective of
             ------------- 
its conflict of law principles) shall govern the validity of this Agreement, the
construction of its terms, and the interpretation and enforcement of the rights
and duties of the parties hereto. The parties agree that any controversy or
claim arising out of or relating to this Agreement shall be litigated in a
United States District Court sitting in California.

         4.4  COUNTERPARTS.  This Agreement may be executed in one or two
              ------------ 
counterparts, each of which will be deemed an original, but together will
constitute one and the same instrument.

         4.5 SEVERABILITY. Any invalidity, illegality or unenforceability of any
             ------------
provision of this Agreement in any jurisdiction will not invalidate or render
illegal or unenforceable the remaining provisions hereof in such jurisdiction
and will not invalidate or render illegal or unenforceable such provision in any
other jurisdiction.

         4.6  ATTORNEYS' FEES.  If any party hereto commences or maintains any
              ---------------
action at law or in equity (including counterclaims or cross-complaints) against
the other party here to

                                       2
<PAGE>
 
by reason of the breach or claimed breach of any term or of this Agreement, then
the prevailing party in said action will be entitled to recover its reasonable
attorneys' fees and court costs incurred therein.

     IN WITNESS WHEREOF, the parties have duly executed and delivered this
Agreement as of the Effective Date.



BORROWER:                           LENDER:

                                    ONSALE, Inc.

By:  \s\ Dennis Shepard             By:  \s\ S. Jerrold Kaplan
         Dennis Shepard                  S. Jerrold Kaplan, President and
                                         Chief Executive Officer



ATTACHMENTS:
- ----------- 

Exhibit A - Promissory Note
Exhibit B - Pledge Agreement

                                       3
<PAGE>
 
                     SECURED FULL RECOURSE PROMISSORY NOTE
                     -------------------------------------

                             Menlo Park, California

$225,000                                            May 15, 1998




     1.  OBLIGATION.  In exchange for a loan (the "Loan") to the undersigned
         ----------                                ----                     
("Borrower") by ONSALE, Inc., a Delaware corporation (the "Company"), receipt of
- ----------                                                 -------              
which is hereby acknowledged, Borrower hereby promises to pay to the order of
the Company on or before November 15, 1998, at the Company's principal place of
business at 1350 Willow Road #202, Menlo Park, CA  94025, or at such other place
as the Company may direct, the principal sum of Two Hundred Twenty Five Thousand
Dollars ($225,000) together with interest compounded semi-annually on the unpaid
principal at the rate of Six percent (6%), which rate is not less than the
minimum rate established pursuant to Section 1274(d) of the Internal Revenue
Code of 1986, as amended, on the earliest date on which there was a binding
contract in writing for the Loan; provided, however, that the rate at which
                                  --------  -------                        
interest will accrue on unpaid principal under this Note will not exceed the
highest rate permitted by applicable law.

     2.  SECURITY.  Payment of this Note is secured by a security interest in
         --------                                                            
any shares of the Company's Common Stock (the "Shares") in the event that such
                                               ------                         
Shares are issued pursuant to Stock Option Agreement(s) granted by the Company
to Borrower.

     3.  DEFAULT; ACCELERATION OF OBLIGATION.  Borrower will be deemed to be in
         -----------------------------------                                   
default under this Note and the principal sum of this Note, together with all
interest accrued thereon, will immediately become due and payable in full:  (a)
upon Borrower's failure to make the payment when due under this Note; or (b) in
the event Borrower ceases to be employed by the Company for any reason, with or
without cause.

     4.  REMEDIES ON DEFAULT.  Upon any default of Borrower under this Note, the
         -------------------                                                    
Company will have, in addition to its rights and remedies under this Note and
the Pledge Agreement executed by Borrower of even date herewith, full recourse
against any real, personal, tangible or intangible assets of Borrower, and may
pursue any legal or equitable remedies that are available to it. This recourse
includes, but is not limited to, the real property located at 7 Gloria Ave.,
Newburyport, Ma., should such property be acquired by Borrower.

     5.  PREPAYMENT.  Prepayment of principal and/or interest due under this
         ----------                                                         
Note may be made at any time without penalty.  Unless otherwise agreed in
writing by the Company, all payments will be made in lawful tender of the United
States and will be applied first to the payment of accrued interest, and the
remaining balance of such payment, if any, will then be applied to the payment
of principal.  Borrower agrees that the proceeds of any sale of the Shares by
Borrower or for the benefit of Borrower shall be applied to the balance of this
Note until the

                                       4
<PAGE>
 
Note has been paid in full.  Borrower further agrees that any bonus to be given
to Borrower by Lender shall be applied to the balance of this Note until the
Note has been paid in full.

     6.  GOVERNING LAW; WAIVER.  The validity, construction and performance of
         ---------------------                                                
this Note will be governed by the internal laws of the State of California,
excluding that body of law pertaining to conflicts of law.  Borrower hereby
waives presentment, notice of non-payment, notice of dishonor, protest, demand
and diligence.

     7.  ATTORNEYS' FEES.  If suit is brought for collection of this Note,
         ---------------                                                  
Borrower agrees to pay all reasonable expenses, including attorneys' fees,
incurred by the holder in connection therewith whether or not such suit is
prosecuted to judgment.

     8.  AT WILL EMPLOYMENT.  Borrower remains an "at will" employee of the
         ------------------                                                
Company, and nothing in this agreement shall be construed as a promise of
continued employment.

     IN WITNESS WHEREOF, Borrower has executed this Note as of the date and year
first above written.




By   \s\ Dennis Shepard
     Dennis Shepard
     955 Foxchase Dr. #630
     San Jose, CA 95123

                                       5
<PAGE>
 
                             STOCK PLEDGE AGREEMENT
                             ----------------------

     This Agreement is made and entered into as of May 15, 1998 between ONSALE,
Inc., a Delaware corporation (the "Company"), and Dennis Shepard ("Pledgor").
                                   -------                         -------   

                                R E C I T A L S
                                - - - - - - - -

     A.  In exchange for Pledgor's Secured Full Recourse Promissory Note to the
Company of even date herewith (the "Note"), the Company has loaned to Pledgor
                                    ----                                     
$225,000.

     B.  Pledgor has agreed pursuant to this Agreement that repayment of the
Note will be secured by the pledge of Pledgor's shares of the Company's Common
Stock (the "Shares") to be issued to Pledgor upon the exercise of options to
            ------                                                          
purchase shares of the Company's Common Stock granted to Purchaser pursuant to
Stock Option Agreement(s) between the Company and Pledgor.

          NOW, THEREFORE, the parties agree as follows:

          1.  CREATION OF SECURITY INTEREST.  Pursuant to the provisions of the
              -----------------------------                                    
California Commercial Code, Pledgor hereby grants to the Company, and the
Company hereby accepts, a first and present security interest in the Shares as
collateral to secure the payment of Pledgor's obligation to the Company under
the Note.  For purposes of this Agreement, the Shares pledged to the Company
hereby, together with any additional collateral pledged pursuant to Section 4
hereof, will hereinafter be collectively referred to as the "Collateral."
                                                             ----------  

          2.  REPRESENTATIONS AND WARRANTIES.  Pledgor hereby represents and
              ------------------------------                                
warrants to the Company that Pledgor has good title (both record and beneficial)
to the Collateral, free and clear of all claims, pledges, security interests,
liens or encumbrances of every nature whatsoever, and that Pledgor has the right
to pledge and grant the Company the security interest in the Collateral granted
under this Agreement.  Pledgor further agrees that, until the entire principal
sum and all accrued interest due under the Note has been paid in full, Purchaser
will not, without the Company's prior written consent, (i) sell, assign or
transfer, or attempt to sell, assign or transfer, any of the Collateral, or (ii)
grant or create, or attempt to grant or create, any security interest, lien,
pledge, claim or other encumbrance with respect to any of the Collateral.

          3.  RIGHTS ON DEFAULT.  In the event of default (as defined in the
              -----------------                                             
Note) by Pledgor under the Note, the Company will have full power to sell,
assign and deliver the whole or any part of the Collateral at any broker's
exchange or elsewhere, at public or private sale, at the option of the Company,
in order to satisfy any part of the obligations of Pledgor now existing or
hereinafter arising under the Note.  On any such sale, the Company or its
assigns may purchase all or any part of the Collateral.  In addition, at its
sole option, the Company may elect to retain all the Collateral in full
satisfaction of Pledgor's obligation under the Note, in accordance with the
provisions and procedures set forth in the California Commercial Code.

                                       6
<PAGE>
 
          4.  ADDITIONAL REMEDIES.  The rights and remedies granted to the
              -------------------                                         
Company herein upon default under the Note will be in addition to all the
rights, powers and remedies of the Company under the California Commercial Code
and applicable law and such rights, powers and remedies will be exercisable by
the Company with respect to all of the Collateral.  Pledgor agrees that the
Company's reasonable expenses of holding the Collateral, preparing it for resale
or other disposition, and selling or otherwise disposing of the Collateral,
including attorneys' fees and other legal expenses, will be deducted from the
proceeds of any sale or other disposition and will be included in the amounts
Pledgor must tender to redeem the Collateral.  All rights, powers and remedies
of the Company will be cumulative and not alternative.  Any forbearance or
failure or delay by the Company in exercising any right, power or remedy
hereunder will not be deemed to be a waiver of any such right, power or remedy
and any single or partial exercise of any such right, power or remedy hereunder
will not preclude the further exercise thereof.

          5.  DIVIDENDS; VOTING.  All dividends hereinafter declared on or
              -----------------                                           
payable with respect to the Collateral during the term of this pledge (excluding
only ordinary cash dividends, which will be payable to Pledgor so long as
Pledgor is not in default under the Note) will be immediately delivered to the
Company to be held in pledge under this Agreement.  Notwithstanding this
Agreement, so long as Pledgor owns the Shares and is not in default under the
Note, Pledgor will be entitled to vote any shares comprising the Collateral,
subject to any proxies granted by Pledgor.

          6.  ADJUSTMENTS.  In the event that during the term of this pledge,
              -----------                                                    
any stock dividend, reclassification, readjustment, stock split or other change
is declared or made with respect to the Collateral, or if warrants or any other
rights, options or securities are issued in respect of the Collateral, then all
new, substituted and/or additional shares or other securities issued by reason
of such change or by reason of the exercise of such warrants, rights, options or
securities, will be immediately pledged to the Company to be held under the
terms of this Agreement in the same manner as the Collateral is held hereunder.

          7.  REDELIVERY OF COLLATERAL.  Upon payment in full of the entire
              ------------------------                                     
principal sum and all accrued interest due under the Note.

          8.  SUCCESSORS AND ASSIGNS.  This Agreement will inure to the benefit
              ----------------------                                           
of the respective heirs, personal representatives, successors and assigns of the
parties hereto.

          9.  GOVERNING LAW; SEVERABILITY.  This Agreement will be governed by
              ---------------------------                                     
and construed in accordance with the internal laws of the State of California,
excluding that body of law relating to conflicts of law.  Should one or more of
the provisions of this Agreement be determined by a court of law to be illegal
or unenforceable, the other provisions nevertheless will remain effective and
will be enforceable.

         10.  MODIFICATION; ENTIRE AGREEMENT.  This Agreement will not be
              ------------------------------                             
amended without the written consent of both parties hereto.  This Agreement
constitutes the entire agreement of the parties hereto with respect to the
subject matter hereof and supersedes all prior agreements and understandings
related to such subject matter.

                                       7
<PAGE>
 
          11.  AT WILL EMPLOYMENT.  Borrower remains an "at will" employee of
               ------------------                                            
the Company, and nothing in this Agreement shall be construed as a promise of
continued employment.

         IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date and year first above written.

COMPANY                             PLEDGOR

By:  \s\ S. Jerrold Kaplan          \s\ Dennis Shepard
                                    [Signature]

Name:  S. Jerrold Kaplan
                                    Dennis Shepard
                                    955 Foxchase Dr. #630
                                    San Jose, CA 95123

Its: Chief Executive Officer

                                       8

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
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