VALLEY FAIR CORP
10-Q, 1996-09-10
DEPARTMENT STORES
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                   FORM 10-Q

(Mark One)

[ X ] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF
      SECURITIES EXCHANGE ACT OF 1934

         For the quarterly period ended......July 28, 1996...........

                                       OR

[  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF
     SECURITIES EXCHANGE ACT OF 1934

         For the transition period from ...............to.............

         Commission File Number...............0-16376.................

                          THE VALLEY FAIR CORPORATION
         .............................................................
             (Exact name of registrant as specified in its charter)

                   DELAWARE                       22-1727148
         .............................................................
         (State or other jurisdiction of        (I.R.S. Employer)
          incorporation or organization)        (Identification No.)

              260 Bergen Turnpike, Little Ferry, New Jersey 07643
         .............................................................
               (Address of principal executive offices) Zip Code

                                 (201) 440-4000
         .............................................................
              (Registrant's telephone number, including area code)

                                      NONE
         .............................................................
              (Former name, former address and former fiscal year,
                         if changed since last report.)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(D) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.    Yes [X]  No  [ ] 

      APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING
                           THE PRECEDING FIVE YEARS:
Indicate  by check mark  whether  the  registrant  has filed all  documents  and
reports to be filed by Sections 12, 13 or 15(D) of the  Securities  Exchange Act
of 1934 subsequent to the  distribution of the securities under a plan confirmed
by a court. Yes [X]  No  [ ]

                      APPLICABLE ONLY TO CORPORATE ISSUERS:
Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

                          367,956 shares July 28, 1996
<PAGE>
                   The Valley Fair Corporation and Subsidiary



                                 C O N T E N T S


                                                            
Consolidated Condensed Balance Sheets                       
July 28, 1996 and January 28, 1996

Consolidated Condensed Statements of Income Thirteen        
Weeks and Twenty-six  Weeks Ended July 28, 1996 and
Thirteen Weeks and Twenty-six  Weeks Ended July 30, 1995

Consolidated Statements of Cash Flows -                     
Twenty-six  Weeks Ended July 28, 1996
Twenty-six  Weeks Ended July 30, 1995

Notes to Consolidated Condensed Financial Statements        

Management's Discussion and Analysis of the Consolidated    
Condensed Statements of Income

Other Information and Signatures                            

<PAGE>
<TABLE>
<CAPTION>
                   THE VALLEY FAIR CORPORATION AND SUBSIDIARY
                           CONSOLIDATED BALANCE SHEETS
                                   (Unaudited)
                                                        July 28,     January 28,
                                                          1996           1996
                                                     -----------     -----------
<S>                                                  <C>             <C>
     ASSETS                           
Current assets:
  Cash .........................................     $ 3,607,782     $ 3,608,605
  Accounts receivable - trade ..................         593,716         711,188
                        affiliates .............         449,294         128,912
  Inventories ..................................      22,418,932      23,955,006
  Prepaid expenses .............................         589,737         582,341
  Deferred income taxes ........................         418,000         443,000
                                                     -----------     -----------
     Total current assets ......................      28,077,461      29,429,052

Property, plant, and equipment, net ............       4,189,849       4,265,859

Other assets ...................................         309,567         336,174
                                                     -----------     -----------
                                                      32,576,877      34,031,085
                                                     ===========     ===========
     LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilites:
  Note payable - bank ..........................       9,623,000       9,710,300
  Current maturities of long-term debt .........          48,217          65,010
  Account Payable -- Trade .....................       2,891,885       2,911,974
                     Affiliate .................         306,708         405,764
  Accrued expenses and other current
    liabilites .................................       1,282,381       1,626,208
                                                     -----------     -----------
     Total current liabilities .................      14,152,191      14,719,256
                                                     -----------     -----------

Long-term debt, less current maturities ........         208,889         233,569
Deferred income and security deposits ..........         118,090         113,081
Deferred income taxes ..........................         472,000         497,000
                                                     -----------     -----------
     Total liabilites ..........................      14,951,170      15,562,906
                                                     -----------     -----------
Stockholders' equity
 Common stock par value $.30 per share,
  authorized 666,666 shares, issued
  367,956 shares at July 28, 1996
  367,983 shares at January 28, 1996 ...........         110,357         110,395
Additional paid in capital .....................         799,490         802,754
Retained earnings ..............................      16,715,860      17,555,030
                                                     -----------     -----------
Total stockholders' equity .....................      17,625,707      18,468,179
                                                     -----------     -----------
Total liabilities and stockholders .............     $32,576,877     $34,031,085
  equity .......................................     ===========     =========== 
The  accompanying  notes  are an  integral  part of  these  condensed  financial
statements.
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
                   THE VALLEY FAIR CORPORATION AND SUBSIDIARY
                   CONSOLIDATED CONDENSED STATEMENTS OF INCOME
                                   (Unaudited)

                                            Thirteen Weeks                 Twenty-six  Weeks
                                         Ended          Ended            Ended           Ended
                                      July 28,1996   July 30,1995     July 28,1996    July 30,1995
                                     ------------    ------------    ------------    ------------
<S>                                  <C>             <C>             <C>             <C>
Net sales
 excluding licensee ..............   $ 14,539,677    $ 16,010,843    $ 29,219,446    $ 31,883,427
 departments

Cost of Sales ....................     10,358,591      10,445,310      20,370,667      21,318,706
                                     ------------    ------------    ------------    ------------
                                        4,181,086       5,565,533       8,848,779      10,564,721


Tenant departments
 licensee revenue
 and other .......................      1,376,618       1,256,385       2,775,147       2,401,430
                                     ------------    ------------    ------------    ------------
                                        5,557,704       6,821,918      11,623,926      12,966,151
                                     ------------    ------------    ------------    ------------
Expenses:
 Selling, general
 and administrative ..............      5,845,280       6,363,313      12,649,165     12,282,329,
 Interest expense ................        181,847         262,724         373,330         512,646
                                     ------------    ------------    ------------    ------------
                                        6,027,127       6,626,037      13,022,495      12,794,975
                                     ------------    ------------    ------------    ------------
Income (loss) before
 income taxes ....................       (469,423)        195,881      (1,398,569)        171,176

Income taxes (benefit) ...........        (88,933)         78,380        (559,400)         68,500
                                     ------------    ------------    ------------    ------------
Net income / (loss) ..............       (380,490)        117,501        (839,169)   $    102,676
                                     ============    ============    ============    ============

Earnings per common share.........        $ (1.03)   $        .32    $      (2.28)   $        .28

Weighted average number
of shares outstanding ............        367,973         368,040         367,969         368,043


The  accompanying  notes  are an  integral  part of  these  condensed  financial
statements.
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
                THE VALLEY FAIR CORPORATION AND SUBSIDIARY
                   CONSOLIDATED STATEMENTS OF CASH FLOWS
               Twenty-six  Weeks Ended July 28, 1996 and
                 Twenty-six  Weeks Ended July 30, 1995


                                                         1996            1995
                                                     ----------      ----------
<S>                                                  <C>             <C> 
Cash flows from operating activities:

 Net income (loss) .............................       (839,169)        102,676
                                                     ----------      ----------

 Adjustments to reconcile
  net income to net cash
  provided by operating
  activities:
     Gain on sale of assets ....................            -0-          (3,591)
     Depreciation and amortization .............        288,314         303,833
     Increase in accounts and
      notes receivable .........................       (202,910)        (53,507)
     Decrease (increase) in inventories ........      1,536,074      (2,254,626)
     Increase in prepaid items .................         (7,396)       (388,646)
     Increase (decrease) in deferred
      income and security deposits .............          5,009         (28,727)
     Decrease in accounts payable and
      accrued expenses .........................       (462,972)       (642,737)
     Decrease in other assets ..................         26,607          32,162
                                                     ----------      ----------

     Total adjustments .........................      1,182,726      (3,035,839)
                                                     ----------      ----------

     Net cash provided (used) by
      operating activities .....................        343,557      (2,933,163)
                                                     ----------      ----------

Cash flows from investing activities:

     Capital expenditures ......................       (212,305)       (194,390)
                                                     ----------      ----------
     Net cash used in investing
      activities ...............................       (212,305)       (194,390)
                                                     ----------      ----------

<PAGE>
<CAPTION>
                THE VALLEY FAIR CORPORATION AND SUBSIDIARY
                   CONSOLIDATED STATEMENTS OF CASH FLOWS
                 Twenty-six  Weeks Ended July 28, 1996 and
                 Twenty-six  Weeks Ended July 30, 1995
                                  (continued)

                                                         1996            1995
                                                     ----------      ----------
<S>                                                  <C>             <C> 
Cash flows from financing activities:

     Proceeds from issuance of
      debt ...................................             -0-        3,295,000
     Principal payments of debt ..............        (128,773)        (789,039)
     Purchase of common stock ................          (3,302)            (494)

                                                    ----------       ----------

     Net cash provided by
      financing activities ...................        (132,075)       2,505,467

                                                    ----------       ----------

     Net increase (decrease)
      in cash ................................            (823)        (622,086)

     Cash and cash equivalents at
      beginning of period ....................       3,608,605        3,652,566
                                                    ----------       ----------

     Cash and cash equivalents at
      end of period ..........................       3,607,782        3,030,480
                                                    ==========       ==========
</TABLE>
<PAGE>
                THE VALLEY FAIR CORPORATION AND SUBSIDIARY
           NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
             FOR THE TWENTY-SIX  WEEKS ENDED JULY 28, 1996
                                   (Unaudited)


NOTE 1  -   BASIS OF PRESENTATION

            The financial information included herein is unaudited. In addition,
            the financial  information does not include all disclosures required
            under generally accepted accounting  principles because certain note
            information  included  in  the  company's  annual  report  has  been
            omitted:   however,   such  information   reflects  all  adjustments
            (consisting  solely of normal recurring  adjustments)  which are, in
            the opinion of  management,  necessary  to a fair  statement  of the
            result for the interim periods.

            The results of operations  for the  twenty-six  weeks ended July 28,
            1996  and  the  twenty-six   weeks  ended  July  30,  1995  are  not
            necessarily  indicative  of the results to be expected  for the full
            year.

NOTE 2      EARNINGS PER SHARE

            Earnings  per share  were  computed  by  dividing  net income by the
            weighted average number of shares of common stock outstanding during
            the periods. The Company has purchased and retired additional shares
            during the current periods.  The earnings per share  calculation has
            been adjusted to reflect these retirements during the periods.

<PAGE>
                THE VALLEY FAIR CORPORATION AND SUBSIDIARY

        Management's Discussion and Analysis of Financial Condition
                            and Results of Operations

Results of Operations

Consolidated  net  sales  decreased  approximately  $2,664,000  or 8.4%  for the
twenty-six  week period ended July 28, 1996 as compared to the twenty-six  weeks
ended July 30, 1995. Consolidated net sales decreased $1,471,000 or 9.2% for the
thirteen  week period  ended July 28,  1996,  as compared to the same prior year
period.  Same store sales  decreased  approximately  $2,356,000  or 8.0% for the
twenty-six week period as compared with the prior year period as competition and
economic  uncertainties  continue to effect  consumer  buying  patterns.  Tenant
licensee  revenue and other increased  $374,000 or 15.6% for the twenty-six week
period ended July 28, 1996, as compared to the  twenty-six  weeks ended July 30,
1995.  Tenant  licensee  revenue  and other  increased  $120,000 or 6.6% for the
thirteen  week  period  ended July 28,  1996 as  compared to the same prior year
period.

The gross  margins for the  twenty-six  and thirteen week periods ended July 28,
1996  were  30.3%  and  28.8%  respectively  as  compared  to  33.1%  and  34.8%
respectively, for the comparable periods a year ago. The decrease in merchandise
which had been purchased on terms favorable to the Corporation and the change in
mix of sales from stores generated these lower margins.

Selling, general and administrative expenses increased approximately $367,000 or
3.0% compared to the twenty-six  weeks ended July 30, 1995 For the thirteen week
period, selling,  general and administrative expenses decreased $518,000 or 8.1%
compared to the prior year period.  For the twenty-six weeks ended July 28, 1996
the  increase  is due  primarily  to a provision  made in the first  quarter for
losses incurred by the closing of sixteen  unprofitable stores. For the thirteen
weeks ended July 28, 1996 the decrease was due to expenses directly attributable
to the sales decrease.  The relationship of selling,  general and administrative
expenses to net sales was 43.2% and 40.2%  respectively,  for the twenty-six and
thirteen  week periods  ended July 28, 1996  compared to 38.5% and 39.7% for the
twenty-six and thirteen week periods, respectively ended July 30, 1995.

Interest  expense  for the  twenty-six  weeks  ended  July  28,  1996  decreased
approximately $139,000 or 27.1% as compared to the 1995 period. For the thirteen
week period ended July 28, 1996,  interest  expense  decreased  $81,000 or 30.8%
These decreases are a result of decreased  borrowings in fiscal 1997 as compared
to 1996.

The Corporation's tax benefit for the twenty-six week period ended July 28, 1996
was $504,400 or 40.0%,  and for the twenty-six  week period ended July 30, 1995,
the tax rate was $68.500 or 40.0%.

Liquidity and Capital Resources

As of July 28, 1996, the Corporation's cash and short-term  investment  balances
amounted to $3,607,000. The Corporation's principal sources of liquidity are its
available cash balances and funds available through its line of credit.

The  Corporation  believes  that  its  cash  and  investment  balances  will  be
sufficient to meet its anticipated  needs throughout the remainder of the fiscal
year 1996.
<PAGE>

                       PART II    OTHER INFORMATION


Item 6.   Exhibits and Reports on Form 8-K
          --------------------------------
          (b)  Reports  from 8-K - There  were no  reports on form 8-K filed for
               the quarter ended July 28, 1996.




                                   SIGNATURES

     Pursuant to the  requirements  of the  Securities and Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned there unto duly authorized.


                                           THE VALLEY FAIR CORPORATION
                                           --------------------------- 
                                                   (Registrant)


Date:  September 9, 1996               /S/  ERWIN LEHR
                                       ---------------------- 
                                       Erwin Lehr - President




Date:  September 9, 1996               /S/  ROSS N. ALFIERI
                                       ----------------------
                                       Ross N. Alfieri - Treasurer

<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-28-1997
<PERIOD-END>                               JUL-28-1996
<CASH>                                       3,607,782
<SECURITIES>                                         0
<RECEIVABLES>                                  593,716
<ALLOWANCES>                                         0
<INVENTORY>                                 22,418,932
<CURRENT-ASSETS>                            28,077,461
<PP&E>                                       4,189,849
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                              32,576,877
<CURRENT-LIABILITIES>                       14,152,191
<BONDS>                                        208,889
                                0
                                          0
<COMMON>                                       110,357
<OTHER-SE>                                  17,515,350
<TOTAL-LIABILITY-AND-EQUITY>                32,576,877
<SALES>                                     29,219,446
<TOTAL-REVENUES>                            31,994,593
<CGS>                                       20,370,667
<TOTAL-COSTS>                               12,649,165
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             373,330
<INCOME-PRETAX>                            (1,398,569)
<INCOME-TAX>                                 (559,400)
<INCOME-CONTINUING>                          (839,169)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (839,169)
<EPS-PRIMARY>                                   (2.28)
<EPS-DILUTED>                                        0
        

</TABLE>


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