VALLEY FAIR CORP
10-Q, 1996-06-10
DEPARTMENT STORES
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                   FORM 10-Q

(Mark One)

[ X ] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF
      SECURITIES EXCHANGE ACT OF 1934

         For the quarterly period ended......April 28, 1996...........

                                       OR

[  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF
     SECURITIES EXCHANGE ACT OF 1934

         For the transition period from ...............to.............

         Commission File Number...............0-16376.................

                          THE VALLEY FAIR CORPORATION
         .............................................................
             (Exact name of registrant as specified in its charter)

                   DELAWARE                       22-1727148
         .............................................................
         (State or other jurisdiction of        (I.R.S. Employer)
          incorporation or organization)        (Identification No.)

              260 Bergen Turnpike, Little Ferry, New Jersey 07643
         .............................................................
               (Address of principal executive offices) Zip Code

                                 (201) 440-4000
         .............................................................
              (Registrant's telephone number, including area code)

                                      NONE
         .............................................................
              (Former name, former address and former fiscal year,
                         if changed since last report.)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(D) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.    Yes..X..No....

      APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING
                           THE PRECEDING FIVE YEARS:
Indicate  by check mark  whether  the  registrant  has filed all  documents  and
reports to be filed by Sections 12, 13 or 15(D) of the  Securities  Exchange Act
of 1934 subsequent to the  distribution of the securities under a plan confirmed
by a court. Yes....No....

                      APPLICABLE ONLY TO CORPORATE ISSUERS:
Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

                          367,963 shares April 28, 1996
<PAGE>
                   The Valley Fair Corporation and Subsidiary



                                 C O N T E N T S


                                                           
Consolidated Condensed Balance Sheets                      
April 28, 1996 and January 28, 1996

Consolidated Condensed Statements of Income Thirteen       
Thirteen weeks ended April 28, 1996
Thirteen weeks ended April 30, 1995

Consolidated Statements of Cash Flows -                    
Thirteen weeks ended April 28, 1996
Thirteen weeks ended April 30, 1995

Notes to Consolidated Condensed Financial Statements       

Management's Discussion and Analysis of the Consolidated
Condensed Statements of Income                             

Other Information and Signatures                           
<PAGE>
<TABLE>
<CAPTION>
               THE VALLEY FAIR CORPORATION AND SUBSIDIARY
                      CONSOLIDATED BALANCE SHEETS
                              (Unaudited)

                                                                  April 28,    January 28,
                                                                    1996          1996       
                                                                 -----------   -----------
<S>                                                              <C>           <C>        
      ASSETS
Current assets:
  Cash and cash equivalents ..................................   $ 3,764,567   $ 3,608,605
  Accounts receivable - trade ................................       814,804       711,188
  Accounts receivable - affiliates ...........................       128,912       128,912
  Inventories ................................................    22,683,929    23,955,006
  Prepaid expenses ...........................................       690,376       582,341
  Deferred income taxes ......................................       418,000       443,000
                                                                 -----------   -----------
     Total current assets ....................................    28,500,588    29,429,052

Property, plant and equipment--net ...........................     4,240,607     4,265,859

Other assets .................................................       340,053       336,174
                                                                 -----------   -----------
                                                                  33,081,248    34,031,085
                                                                 ===========   ===========

       LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
  Note payable - bank ........................................     9,429,000     9,710,300
  Current maturities of long-term debt .......................        57,054        65,010
  Accounts payable         Trade .............................     2,295,549     2,911,974
                           Affiliate .........................       297,753       405,764
  Accrued expenses and other current
  liabilities ................................................     2,277,879     1,626,208
                                                                 -----------   -----------
     Total current liabilities ...............................    14,357,235    14,719,256
                                                                 -----------   -----------
Long-term debt, less current maturities ......................       219,106       233,569
Deferred income and security deposits ........................       122,737       113,081
Deferred income taxes ........................................       472,000       497,000
                                                                 -----------   -----------
     Total liabilities .......................................    15,171,078    15,562,906
                                                                 -----------   -----------
(Continued)
<PAGE>
<CAPTION>
               THE VALLEY FAIR CORPORATION AND SUBSIDIARY
                      CONSOLIDATED BALANCE SHEETS
                              (Unaudited)

                                                                  April 28,    January 28,
                                                                    1996          1996       
                                                                 -----------   -----------
<S>                                                              <C>           <C>        
Shareholder's equity
  Common stock par value $.30 per share;
  authorized 666,666 shares, issued
  367,963 shares at April 28, 1996
  367,983 shares at January 28, 1996 .........................       110,389       110,395
Additional paid-in capital ...................................       802,240       802,754
Retained earnings ............................................    16,997,541    17,555,030
                                                                 -----------   -----------
Total stockholders' equity ...................................    17,910,170    18,468,179
                                                                 -----------   -----------
                                                                 $33,081,248   $34,031,085
                                                                 ===========   ===========
</TABLE>




         The accompanying notes are an integral part of these condensed
                             financial statements.

<PAGE>
<TABLE>
<CAPTION>
                   THE VALLEY FAIR CORPORATION AND SUBSIDIARY
                   CONSOLIDATED CONDENSED STATEMENT OF INCOME
                                   (Unaudited)
 

                                                     Thirteeen weeks Ended
                                                April 28, 1996    April 30,1995
                                                --------------    -------------
<S>                                             <C>                <C>         
Net sales
 excluding licensee departments ..........      $ 14,679,769       $ 15,872,584


Cost of sales ............................        10,012,076         10,873,396
                                                ------------       ------------
Gross profit .............................         4,667,693          4,999,188

Tenant departments
 licensee revenue and other ..............         1,398,529          1,145,045
                                                ------------       ------------
                                                   6,066,222          6,144,233
 Selling, general and
     administrative ......................         6,803,885          5,919,016
                                                ------------       ------------
Income (loss) from operations ............          (737,663)           225,217

Interest expense .........................           191,483            249,922
                                                ------------       ------------
Loss from operations
  before income taxes ....................          (929,146)           (24,705)

Income taxes (benefit) ...................          (371,657)            (9,880)
                                                ------------       ------------
Net loss .................................      ($   557,489)      ($    14,825)
                                                ============       ============


Earnings per
 common share ............................      ($      1.52)      ($      0.04)


Weighted average
 number of shares ........................           367,973            368,049
</TABLE>


         The accompanying notes are an integral part of these condensed
                             financial statements.

<PAGE>
<TABLE>
<CAPTION>
                   THE VALLEY FAIR CORPORATION AND SUBSIDIARY
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                     Thirteen Weeks Ended April 28, 1996 and
                       Thirteen Weeks Ended April 30, 1995


                                                         1996           1995
                                                      ---------      ---------- 
<S>                                                   <C>            <C>        
Cash flows from operating activities:

 Net Loss ......................................       (557,489)        (14,825)
                                                      ---------      ---------- 
 Adjustments to reconcile
  net income to net cash
  provided by operating
  activities:
     Gain on sale of assets ....................            -0-          (3,591)
     Depreciation and amortization .............        141,833         151,259
     Increase in accounts and
      notes receivable .........................       (103,616)        (15,679)
     Decrease (Increase) in inventories ........      1,271,077      (1,463,375)
     Increase in prepaid items .................       (108,035)        (90,193)
     Increase (decrease) in deferred
      income and security deposits .............          9,656         (39,170)
     Decrease in accounts payable and
      accrued expenses .........................        (72,765)     (1,267,212)
     Increase in other assets ..................         (3,879)         (9,601)

                                                      ---------      ---------- 
     Total adjustments .........................      1,134,271      (2,737,562)
                                                      ---------      ---------- 

     Net cash provided (used) by
      operating activities .....................        576,782      (2,752,387)
                                                      ---------      ---------- 

Cash flows from investing activities:

     Capital expenditures ......................       (116,581)       (141,615)
                                                      ---------      ---------- 


     Net cash used in investing
      activities ...............................       (116,581)       (141,615)
                                                      ---------      ---------- 

                                   (continued)
<PAGE>
<CAPTION>
                THE VALLEY FAIR CORPORATION AND SUBSIDIARY
                   CONSOLIDATED STATEMENTS OF CASH FLOWS
                     Thirteen Weeks Ended April 28, 1996
                     Thirteen Weeks Ended April 30, 1995


                                                       1996              1995
                                                     ---------        ---------
<S>                                                  <C>             <C>      
Cash flows from financing activities:

     Proceeds from issuance of
      debt ...................................             -0-        1,803,000
     Principal payments of debt ..............        (303,719)        (102,460)
     Purchase of common stock ................            (520)            (182)
                                                     ---------        ---------

     Net cash provided (used) by
      financing activities ...................        (304,239)       1,700,358
                                                     ---------        ---------


     Net increase (decrease)
      in cash ................................         155,962       (1,193,644)

     Cash and cash equivalents at
      beginning of period ....................       3,608,605        3,652,566
                                                     ---------        ---------

     Cash and cash equivalents at
      end of period ..........................       3,764,567        2,458,922
                                                     ---------        ---------

</TABLE>
<PAGE>
                   THE VALLEY FAIR CORPORATION AND SUBSIDIARY
              NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
                   FOR THE THIRTEEN WEEKS ENDED APRIL 28, 1996
                                   (Unaudited)




NOTE 1  -   BASIS OF PRESENTATION


            The financial information included herein is unaudited. In addition,
            the financial  information does not include all disclosures required
            under generally accepted accounting  principles because certain note
            information  included  in  the  company's  annual  report  has  been
            omitted:   however,   such  information   reflects  all  adjustments
            (consisting  solely of normal recurring  adjustments)  which are, in
            the opinion of  management,  necessary  to a fair  statement  of the
            results for the interim periods.

            The results of  operations  for the  thirteen  weeks ended April 28,
            1996 and the thirteen weeks ended April 30, 1995 are not necessarily
            indicative of the results to be expected for the full year.


NOTE 1(b)

            Effective  February  1,  1993,  the  Company  adopted  statement  of
            Financial Accounting Standards No. 109, Accounting For Income Taxes.
            Statement  109 requires a charge for deferred  taxes to an asset and
            liability method of accounting for income taxes. Under the asset and
            liability method, deferred tax assets and liabilities are recognized
            for the future tax consequences. attributable to differences between
            the  financial  statement  carrying  amounts of existing  assets and
            liabilities and their respective tax bases. The change in accounting
            method for income taxes had no effect on  consolidated  earnings for
            the period and prior financial statements were not restated.


NOTE 2  -   EARNINGS PER SHARE


            Earnings  per share  were  computed  by  dividing  net income by the
            weighted average number of shares of common stock outstanding during
            the periods. The Company has purchased and retired additional shares
            during the current periods.  The earnings per share  calculation has
            been adjusted to reflect these retirements during the periods.
<PAGE>
                   THE VALLEY FAIR CORPORATION AND SUBSIDIARY

           Management's Discussion and Analysis of Financial Condition
                            and Results of Operations


Results of Operations

Consolidated  net  sales  decreased  approximately  $1,193,000  or 7.5%  for the
thirteen  week period  ended April 28, 1996,  as compared to the thirteen  weeks
ended April 30, 1995. Same store sales decreased approximately $980,000 or 6.4%.
Tenant license revenue and other income  increased  approximately  $253,500 on a
comparative thirteen week basis.

The gross  margin  for the  thirteen  weeks  ended  April 28,  1996 was 31.8% as
compared to 31.5% for the same period a year ago. One factor contributing to the
increase  in the  gross  profit  percentage  was  the  increase  of  promotional
merchandise purchased at favorable and liquidated values.


Selling, general and administrative expenses increased approximately $885,000 or
14.9%.  The increase was due primarily to a provision for losses incurred in the
closing of 16  unprofitable  stores.  All store  closings  are  projected  to be
completed  by June 1996.  The  relationship  of these  expenses to net sales was
46.3% for this period as compared to 37.3% for the same period a year ago.

Interest  expense  decreased  approximately $ 50,000 or 23.4% as compared to the
1995 period as a result of greater loan payments and favorable interest rates in
the current fiscal quarter.

The   Corporation's   effective   income  tax  rate  for  the  two  periods  was
approximately 40%.

Liquidity and Capital Resourses

As of April 28, 1996, the Corporation's cash and short term investments amounted
to  $3,765,000.  The  Corporation's  principal  sources  of  liquidity  are  its
available cash balances and funds available through its line of credit.

The  Corporation  believes  that  its  cash  and  investment  balances  will  be
sufficient to meet its anticipated  needs throughout the remainder of the fiscal
year 1997.
<PAGE>
                            PART II OTHER INFORMATION

Item 6.  Exhibits and Reports on Form 8-k

         (b)  Reports Form 8-K - There were no reports on FORM 8-K filed
              for the quarter ended April 28, 1996.




                                     SIGNATURES

     Pursuant to the  requirements  of the  Securities and Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned there unto duly authorized.


                                          THE VALLEY FAIR CORPORATION
                                          ---------------------------
                                                 (Registrant)


Date:  June 10, 1996                      /S/  ERWIN LEHR
                                          ---------------------------
                                          Erwin Lehr - President


Date:  June 10, 1996                      /s/  ROSS N. ALFIERI
                                          ---------------------------
                                          Ross N. Alfieri - Treasurer

<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JAN-29-1997
<PERIOD-END>                               APR-28-1996
<CASH>                                       3,764,567
<SECURITIES>                                         0
<RECEIVABLES>                                  961,694
<ALLOWANCES>                                    17,978
<INVENTORY>                                 22,683,929
<CURRENT-ASSETS>                            28,500,588
<PP&E>                                      11,338,890
<DEPRECIATION>                               7,098,283
<TOTAL-ASSETS>                              33,081,248
<CURRENT-LIABILITIES>                       14,357,235
<BONDS>                                        219,106
                                0
                                          0
<COMMON>                                       110,389
<OTHER-SE>                                  17,799,781
<TOTAL-LIABILITY-AND-EQUITY>                33,081,248
<SALES>                                     14,679,769
<TOTAL-REVENUES>                            16,078,298
<CGS>                                       10,012,076
<TOTAL-COSTS>                               16,815,961
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             191,483
<INCOME-PRETAX>                              (929,146)
<INCOME-TAX>                                   371,657
<INCOME-CONTINUING>                          (557,489)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (557,489)
<EPS-PRIMARY>                                   (1.52)
<EPS-DILUTED>                                        0
        

</TABLE>


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