ZIMMERMAN SIGN CO
DEF 14A, 1997-05-21
DURABLE GOODS, NEC
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<PAGE>
                             ZIMMERMAN SIGN COMPANY
                                ----------------
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD JUNE 19, 1997
 
                            ------------------------
 
To the Stockholders of
Zimmerman Sign Company:
 
    NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of Zimmerman
Sign Company (the "Company") will be held on June 19, 1997 at 9:30 A.M., central
time, at the Sheraton Hotel, 5701 South Broadway, Tyler, Texas for the following
purposes:
 
    1.  To elect five directors of the Company;
 
    2.  To vote upon a proposal to ratify the selection of independent auditors;
       and
 
    3.  To transact such other business as may properly come before the meeting
       and any adjournment thereof.
 
    Only stockholders of record at the close of business on May 22, 1997 are
entitled to notice of, and to vote at, the Annual Meeting of Stockholders.
 
    Your attention is directed to the Proxy Statement submitted with this
notice. WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING IN PERSON, PLEASE DATE AND
SIGN THE ENCLOSED FORM OF PROXY AND RETURN IT PROMPTLY IN THE ENCLOSED ENVELOPE.
IN THE EVENT A STOCKHOLDER DECIDES TO ATTEND THE MEETING, SUCH STOCKHOLDER MAY
REVOKE SUCH PROXY AND VOTE SUCH SHARES IN PERSON. No postage need be affixed to
the enclosed envelope if mailed in the United States.
 
                                          By Order of the Board of Directors
 
                                          Jeffrey P. Johnson
                                          SECRETARY
<PAGE>
                             ZIMMERMAN SIGN COMPANY
                              9846 HIGHWAY 31 EAST
                               TYLER, TEXAS 75705
                                  903-535-7400
 
                            ------------------------
 
                                PROXY STATEMENT
 
                             ---------------------
 
    Your Proxy is being solicited by the Board of Directors of Zimmerman Sign
Company (the "Company") for use at the Annual Meeting of Stockholders to be held
at the Sheraton Hotel, 5701 South Broadway, Tyler, Texas on June 19, 1997 at
9:30 A.M., central time and at any reconvened meeting following adjournment
thereof. In addition to solicitation of Proxies by mail, the directors, officers
and employees of the Company may solicit Proxies personally, by telephone,
telefax or telegram. The expense of all such solicitation, including the cost of
preparing, printing and mailing this Proxy Statement, will be borne by the
Company. The Company will, upon request, reimburse brokers, banks or other
persons for their reasonable out-of-pocket expenses in forwarding proxy material
to beneficial owners of the Company's shares. This Proxy Statement, the
accompanying Proxy and the Company's Annual Report to Stockholders, which
contains financial statements for the year ended December 31, 1996, will first
be mailed to stockholders of the Company on or about May 22, 1997.
 
    If the enclosed form of Proxy is executed and returned, it will be voted as
directed by the stockholder. If no directions are given, Proxies will be voted
for election as directors of all of the nominees specified therein and for the
ratification of the selection of KPMG Peat Marwick LLP ("Peat Marwick") as
independent auditors for the calendar year 1997. A stockholder who has submitted
a Proxy pursuant to this solicitation may revoke it at any time before it is
voted at the Annual Meeting of Stockholders. A Proxy may be revoked by delivery
to the Secretary of the Company at the Company's address set forth above, a
written revocation of such Proxy or a duly executed Proxy bearing a later date
that is prior to the date of the Annual Meeting. Any stockholder present at the
meeting may vote personally on all matters brought before the meeting and, in
that event, such stockholder's Proxy will not be used at the meeting by holders
of the Proxy.
 
    Only stockholders of record as of the close of business on May 22, 1997 will
be entitled to vote at the meeting. On that date, the Company had outstanding
and entitled to one vote per share, 1,854,692 shares of Common Stock, par value
$0.01 per share ("Common Stock"). A majority of the outstanding shares will
constitute a quorum at the meeting. Abstentions and broker non-votes are counted
for purposes of determining the presence or absence of a quorum for the
transaction of business. Abstentions are counted in tabulations of the votes
cast on proposals presented to stockholders, whereas broker non-votes are not
counted for purposes of determining whether a proposal has been approved.
 
    If no contrary instruction is indicated, shares represented by properly
executed Proxies in the accompanying form of proxy will be voted by the persons
designated in the printed portion thereof FOR the election of the nominees named
below to serve as directors for a one-year term and FOR the ratification of the
selection of Peat Marwick as independent auditors for the calendar year 1997.
Each director must be elected by the affirmative vote of a plurality of the
votes cast at the meeting by the holders of shares of Common Stock represented
in person or by Proxy. Approval of Peat Marwick as independent auditors requires
the affirmative vote of a majority of the shares of Common Stock present or
represented at the meeting.
 
    Management does not know of any other matters to be brought before the
meeting at this time; however, if any other matters are brought before the
meeting, the proxy holder shall vote in his discretion
 
                                       2
<PAGE>
with respect to the matter. In the event a stockholder specifies a different
choice on the Proxy, such stockholder's shares will be voted or withheld in
accordance with the specifications so made. Should any nominee for director
named herein become unable or unwilling to accept nomination or election, it is
intended that the persons acting under proxy will vote for the election of such
other person as the Board of Directors of the Company may recommend unless the
number of directors is reduced by the Board of Directors. The Company has no
reason to believe that any nominee will be unable or unwilling to serve if
elected to office.
 
                             PRINCIPAL STOCKHOLDERS
 
    Listed below are the number of shares of Common Stock beneficially owned as
of May 15, 1997 by the holders of more than 5% of the Common Stock of the
Company.
 
<TABLE>
<CAPTION>
                                                                                COMMON STOCK     PERCENT
                                                                               --------------  -----------
<S>                                                                            <C>             <C>
Geneve Holdings, Inc. (1) ...................................................       818,579        44.14%
  96 Cummings Point Road
  Stamford, CT. 06902
 
David E. Anderson ...........................................................       252,423        13.61%
  8350 N. Central Expressway
  Suite 600
  Dallas, TX 75206
 
Tom E. Boner ................................................................       100,462         5.31%
  9846 Highway 31 East
  Tyler, TX 75705
</TABLE>
 
- ------------------------
 
(1) According to (i) information disclosed in Schedule 13D dated January 6, 1997
    of Geneve Holdings, Inc. (together with its affiliates also referred to
    herein as "GHI") supplemented by (ii) information provided to the Company by
    GHI in response to a Company questionnaire, GHI is the beneficial owner of
    818,579 shares of Common Stock. By virtue of his ownership of capital stock
    of GHI, Mr. Edward Netter, Chairman of GHI, may be deemed to be the
    controlling person thereof. Mr. Netter disclaims beneficial ownership as to
    shares of Zimmerman Common Stock owned by GHI.
 
    To the best knowledge of the Company, each of GHI, Mr. Anderson and Mr.
Boner has sole investment and voting power with respect to the shares listed
above, and no other person or persons acting in concert own beneficially more
than 5% of the Common Stock.
 
                                       3
<PAGE>
    The following table sets forth for each director of the Company, the
Chairman and the three other most highly compensated executive officers of the
Company for the year ended December 31, 1996, and for all directors and
executive officers of the Company as a group, information regarding beneficial
ownership of Common Stock as of May 15, 1997.
 
<TABLE>
<CAPTION>
                                                                                            PERCENT OF
                                                                      NUMBER OF               CLASS
NAME                                                                    SHARES           ENTITLED TO VOTE
- -------------------------------------------------------------  ------------------------  ----------------
<S>                                                            <C>                       <C>
David E. Anderson............................................    252,423                       13.61%
Tom E. Boner.................................................    100,462(1)                     5.31%
Michael W. Coppinger.........................................     38,639(2)                     2.07%
Carl A. Goldman..............................................     10,000(3)                     *
John T. Griggs...............................................     23,183(4)                     1.24%
Jeffrey P. Johnson...........................................     30,911(5)                     1.65%
Steven B. Lapin..............................................        100                        *
Roy T.K. Thung...............................................        250                        *
All directors and executive officers as a group
  (9 persons)................................................           (1)(2)(3)(4)(5)        23.88%
</TABLE>
 
- ------------------------
 
*   Represents less than 1% of the outstanding Common Stock.
 
(1) Includes 38,639 shares of Common Stock subject to options granted to Mr.
    Boner as of January 1997 all of which shares are presently exercisable.
 
(2) Includes 15,456 shares of Common Stock subject to options granted to Mr.
    Coppinger as of January 1997 all of which shares are presently exercisable.
 
(3) Constitutes 10,000 shares of Common Stock subject to options granted to Mr.
    Goldman on April 15, 1997, all of which shares are presently exercisable.
 
(4) Includes 7,728 shares of Common Stock subject to options granted Mr. Griggs
    as of January 1997 all of which shares are presently exercisable.
 
(5) Includes 15,456 shares of Common Stock subject to options granted to Mr.
    Johnson as of January 1997 all of which shares are presently exercisable.
 
    The Company was a majority owned subsidiary of Independence Holding Company
("IHC") until December 31, 1996, when IHC distributed all of its investment in
the Company to holders of IHC's common stock.
 
                                   PROPOSAL 1
                       NOMINEES FOR ELECTION AS DIRECTORS
 
    Five directors will be elected at the meeting, each to hold office until the
next Annual Meeting of Stockholders and until such director's successor shall be
elected and shall qualify or until his earlier resignation, removal from office
or death.
 
    It is intended that shares represented by Proxies will be voted for the
election of the nominees named below. If at the time of the meeting any of the
nominees should be unwilling or unable to serve, the discretionary authority
provided in the Proxy will be exercised to vote for a substitute or substitutes,
as the Board of Directors recommends. The Board has no reason to believe that
any of the nominees will be unwilling or unable to serve as a director.
 
              THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS
                VOTE "FOR" THE ELECTION OF ALL OF THE NOMINEES.
 
                                       4
<PAGE>
    The persons named below have been nominated for election as directors. All
of such nominees presently serve as directors of the Company.
 
David E. Anderson, age 52
Chairman
 
    David E. Anderson has been Chairman of Zimmerman since November 1996 and a
Director since 1982. Mr. Anderson was Chairman of Zimmerman Holdings, Inc.
(formerly the immediate parent company of Zimmerman) for more than five years
prior to November 1996. From 1981 until 1986, he was Executive Vice President
and a Director of Independence Holding Company. Mr. Anderson is currently a
director of Standard Security Life Insurance Company of New York, a subsidiary
of Independence Holding Company. Previously, Mr. Anderson was a Vice President
of The Dyson-Kissner-Moran Corporation and a Vice President of Continental
Illinois National Bank and Trust Company of Chicago.
 
Tom E. Boner, age 59
President
 
    Tom E. Boner has been President, Treasurer and a Director of Zimmerman since
1984, having joined Zimmerman in 1981 as Director of Sales and Marketing. Mr.
Boner has over 25 years of experience in the sign industry. From 1970 to 1975,
he was in sales with American Sign and Indicator, and from 1976 until 1981, was
with American Bank Equipment Company. Mr. Boner served as a Director of the
International Sign Association from 1986 until 1995 and was Chairman thereof in
1993.
 
Carl A. Goldman, age 63
Director
 
    Carl A. Goldman is co-founder and has been President and Chief Executive
Officer of Corporate Capital Consultants, Inc. since its inception in 1974.
Prior thereto, he spent ten years in the investment banking department of three
Wall Street firms and five years as Treasurer of The Franklin Corporation, a
small business investment company. Mr. Goldman has been a consultant to
Zimmerman and IHC since February 1996. Mr. Goldman became a director of
Zimmerman as of December 31, 1996.
 
Steven B. Lapin, age 51
Director
 
    Steven B. Lapin has been a Director of Zimmerman since August 1992. He has
been President and Chief Operating Officer of Independence Holding Company since
November 1993, and for more than two years prior thereto, was its Executive Vice
President--Operations. Mr. Lapin has also been President and Chief Operating
Officer of Geneve Corporation since October 1993, and for more than two years
prior thereto, was Executive Vice President and Chief Operating Officer of
Geneve Corporation. Mr. Lapin is also a director of Independence Holding Company
and Geneve Corporation.
 
Roy T.K. Thung, age 53
Director
 
    Roy T. K. Thung has been a Director of Independence Holding Company since
December 1990. He has also served as Executive Vice President and Chief
Financial Officer of Independence Holding Company since November 1993, and for
more than two years prior thereto was Senior Vice President, Chief Financial
Officer and Treasurer of Independence Holding Company. Mr. Thung has also been
Executive Vice President and Chief Financial Officer of Geneve Corporation since
November 1993, and for more than two years prior thereto was Senior Vice
President and Chief Financial Officer of Geneve Corporation. Mr. Thung became a
director of Zimmerman as of December 31, 1996.
 
    The Company was spun-off from IHC on December 31, 1996. The Board of
Directors met for the first time on February 28, 1997. In addition, the Audit
Committee of the Board, which is responsible for the recommendation of the
Company's independent public auditors, the review of such auditor's audit and
 
                                       5
<PAGE>
recommendations concerning internal controls, met on February 27, 1997. The
Audit Committee currently consists of Messrs. Goldman and Thung.
 
    The Company also has a Compensation Committee, which is responsible for
reviewing and approving the compensation of executive officers, reviewing and
recommending for approval the compensation of directors, advising management
regarding employee benefits, and administering the Company's 1996 Stock Option
Plan. The Compensation Committee currently consists of Messrs. Anderson, Goldman
and Lapin.
 
    Directors of the Company who are not also employees of the Company or
employees of an affiliate of the Company receive an annual fee of $7,000 plus
$1,000 for each Board meeting and $500 for each Committee meeting attended.
Directors who are officers of the Company do not receive compensation for
serving as directors of the Company.
 
    Pursuant to the Company's 1996 Stock Option Plan, directors of the Company
who are not also employees of the Company or employees of an affiliate of the
Company ("Independent Directors") are eligible to participate in the Company's
Stock Option Plan under terms and conditions approved by the Compensation
Committee.
 
                      EXECUTIVE OFFICERS OF THE REGISTRANT
 
    The following table sets forth information relating to the executive
officers of the Company who are not also directors of the Company.
 
<TABLE>
<CAPTION>
NAME                                               AGE                           POSITION
- ---------------------------------------------      ---      ---------------------------------------------------
<S>                                            <C>          <C>
Michael W. Coppinger.........................          50   Vice President--Sales
 
John T. Griggs...............................          39   Vice President--Manufacturing
 
Jeffrey P. Johnson...........................          35   Vice President, Chief Financial Officer and
                                                            Secretary
 
Michael St. Onge.............................          50   Vice President--Customer Service
</TABLE>
 
    Michael W. Coppinger has been Vice-President-Sales of Zimmerman since 1987,
having joined Zimmerman in 1982 as a Regional Sales Manager. From 1973 to 1981,
he was with State Sign of Houston as a sales representative and was a Branch
Manger for Bajon Sign of Corpus Christi from 1981 to 1982.
 
    John T. Griggs has been Vice President-Manufacturing of Zimmerman since
1987. Previously, he was a National Sales Manager for Tenncon, Inc. and held
manufacturing and inventory management positions with Aladdin Industries.
 
    Jeffrey P. Johnson has been Vice President and Chief Financial Officer of
Zimmerman since 1990 and Secretary of Zimmerman since December 1996. He joined
Zimmerman in 1985 as Controller. Previously, Mr. Johnson was employed with Price
Waterhouse. Mr. Johnson is a CPA and a member of the AICPA and the Texas Society
of CPAs. He is a Director of the Texas Sign Manufacturers Association and a
Director of the Southwest Sign Council of the International Sign Association.
 
    Michael F. St. Onge has been Vice President-Customer Service of Zimmerman
since January 1996. Mr. St. Onge has had 18 years of sign industry experience.
Mr. St. Onge was with Jim Pattison Sign Group's Pacific Northwest Region for
more than five years prior to joining Zimmerman serving most recently as
Executive Vice President and General Manager. He is a past Chairman of the
International Sign Association.
 
                                       6
<PAGE>
                             EXECUTIVE COMPENSATION
 
SUMMARY COMPENSATION TABLE
 
    The following table sets forth compensation paid by Zimmerman to its chief
executive officer and the four next most highly compensated executive officers
for the years ended December 31, 1996, 1995, and 1994.
 
<TABLE>
<CAPTION>
                                                                                            LONG TERM COMPENSATION
                                                                                          --------------------------
                                                               ANNUAL COMPENSATION        AWARDS
                                                          -----------------------------   ------             PAYOUTS
                                                                                 OTHER    RESTR.   SECUR.    -------   ALL OTHER
                                                                                 ANNUAL   STOCK    UNDER-     LTIP      COMPEN-
                NAME AND PRINCIPAL                                               COMP.    AWARDS    LYING    PAYOUTS   SATION(2)
                     POSITION                       YEAR  SALARY($)   BONUS($)    ($)      ($)     OPTIONS     ($)        ($)
- --------------------------------------------------  ----  ---------   --------   ------   ------   -------   -------   ----------
 
<S>                                                 <C>   <C>         <C>        <C>      <C>      <C>       <C>       <C>
David E. Anderson.................................  1996   188,000          0     --       --       --        --         352,180
  Chairman (1)                                      1995   188,000     52,441     --       --       --        --           3,120
                                                    1994   182,000    118,000     --       --       --        --             744
 
Tom E. Boner......................................  1996   155,500     40,000                                            331,454
  President and Treasurer                           1995   150,500     43,410     --       --       --        --           2,652
                                                    1994   145,000     80,856     --       --       --        --             744
 
Michael W. Coppinger..............................  1996   104,300     20,000                                            135,854
  Vice President--Sales                             1995   100,000     25,033     --       --       --        --           2,020
                                                    1994    96,000     47,600     --       --       --        --             714
 
John T. Griggs....................................  1996   104,300     20,000                                             70,654
  Vice President--Manufacturing                     1995   100,000     24,534     --       --       --        --           2,020
                                                    1994    96,200     50,800     --       --       --        --             716
 
Jeffrey P. Johnson................................  1996   104,300     20,000                                            135,854
  Vice President and Chief                          1995   100,000     25,033     --       --       --        --           2,020
  Financial Officer                                 1994    95,000     47,600     --       --       --        --             707
</TABLE>
 
- ------------------------------
 
(1) Mr. Anderson's compensation includes amounts received from Zimmerman
    Holdings, Inc., which was formerly Zimmerman's majority shareholder.
 
(2) Represents dollar value of premiums paid for term life insurance,
    contributions made under Zimmerman's 401(k) savings plan instituted in 1995,
    and other compensation. All amounts for 1994 represent term life insurance
    premiums. The amounts for 1995 and 1996 term life insurance for all
    executive officers were $744 and $704 respectively. 1996 All Other
    Compensation amounts for Messrs. Boner, Coppinger, Griggs and Johnson
    include payments to them by Zimmerman in November 1996 in the amounts of
    $326,000, $130,400, $65,200, and $130,400 respectively in consideration of
    the termination of all of their options to acquire Zimmerman common stock;
    the balance of 1995 and 1996 All Other Compensation for each executive
    officer represents 401(k) contributions, except for Mr. Anderson, who also
    received $350,000 as a one-time fee as consideration for services performed
    in connection with the refinancing of Zimmerman's indebtedness.
 
EMPLOYMENT AGREEMENTS
 
    Mr. Anderson has entered into an amendment and restatement of his existing
employment agreement with Zimmerman for a term of four years commencing January
1, 1997 which, at the end of such initial four-year term, is automatically
renewable for continuous one-year periods unless earlier terminated in
accordance with the terms of the agreement. Pursuant to such agreement, Mr.
Anderson's annual base salary is not less than $125,000, as fixed by Zimmerman's
Board of Directors from time to time. Mr. Anderson is eligible also for a bonus
of up to 60% of his base salary, the amount of such bonus earned to be based
upon quantitative and qualitative benchmarks. Prior to December 31, 1999, under
certain circumstances after (a) a change of control of Zimmerman, (b) the
termination of Mr. Anderson's employment without cause or (c) his death or
disability, Mr. Anderson is entitled to a severance payment in the amount of
four years then-base salary plus the maximum earnable bonus. If such events
occur on or after December 31, 1999, Mr. Anderson is entitled to a severance
payment in the amount of three years' then-base salary plus three times the
greater of 50% of the maximum earnable bonus or the most recent bonus earned.
 
                                       7
<PAGE>
    Mr. Boner has entered into an amendment and restatement of his existing
employment agreement with Zimmerman for a term of three years commencing January
1, 1997 which, at the end of such initial three-year term, is automatically
renewable for continuous one-year periods unless earlier terminated in
accordance with the agreement. Pursuant to such agreement, Mr. Boner's annual
base salary is not less than $155,000, as fixed by Zimmerman's Board of
Directors from time to time. In addition to his annual base salary under the
agreement, Mr. Boner will receive supplemental salary payments of $45,000 for
each of 1997 and 1998. Additionally, Mr. Boner is eligible to receive a bonus of
up to 60% of his base salary (exclusive of the supplemental salary payments),
the amount of such bonus earned to be based upon quantitative and qualitative
benchmarks. Under certain circumstances after (a) a change of control of
Zimmerman, (b) the termination of Mr. Boner's employment without cause or (c)
his death or disability, Mr. Boner is entitled to a severance payment equal to
three years' then-base salary (exclusive of the supplemental salary payments)
plus three times the maximum earnable bonus.
 
    Each of Messrs. Coppinger, Johnson and Griggs has entered into an amendment
and restatement of his existing employment agreement with Zimmerman for a term
of two years commencing January 1, 1997 which, at the end of such initial
two-year term, is automatically renewable for continuous one-year periods unless
earlier terminated in accordance with the agreement. Pursuant to such
agreements, Messrs. Coppinger, Johnson, and Griggs each will receive an annual
base salary of not less than $104,000, as fixed by Zimmerman's Board of
Directors from time to time. In addition to the annual base salary under his
employment agreement, each of these individuals will receive a supplemental
salary payment for each of 1997 and 1998 of $17,000, $11,500, and $11,500,
respectively. Additionally, each of these officers is eligible to receive a
bonus of up to 50% of his base salary, the amount of such bonus earned to be
based upon quantitative and qualitative benchmarks. Under certain circumstances
after (a) a change of control of Zimmerman, (b) the termination of such
officer's employment without cause or (c) such officer's death or disability,
such officer is entitled to a severance payment equal to two year's then-base
salary (exclusive of the supplemental salary payments) plus two times the
maximum earnable bonus.
 
STOCK OPTION PLAN
 
    In November 1996, Zimmerman's Board of Directors adopted, and its
shareholders approved, the Stock Option Plan. The purpose of the Stock Option
Plan is to provide employees, officers and directors with additional incentives
by increasing their proprietary interest in Zimmerman. The aggregate number of
shares of Zimmerman Common Stock with respect to which options may be granted
may not exceed 185,000 shares.
 
    The Stock Option Plan provides for the grant of incentive stock options
("ISOs") as defined in Section 422 of the Internal Revenue Code of 1986, as
amended, and nonqualified stock options (collectively "Awards"). The Stock
Option Plan is administered by the Compensation Committee. The Compensation
Committee has, subject to the terms of the Stock Option Plan, the sole authority
to grant Awards under the Stock Option Plan, to construe and interpret the Stock
Option Plan and to make all other determinations and take any and all actions
necessary or advisable for the administration of the Stock Option Plan.
 
    All of Zimmerman's full-time, salaried employees and members of the Board of
Directors are eligible to receive Awards under the Stock Option Plan. Options
will be exercisable during the period specified in each option agreement and
will generally be exercisable in installments pursuant to a vesting schedule to
be designated by the Compensation Committee. The provisions of option agreements
may provide for the acceleration of the exercisability in the event of certain
events including certain reorganizations and changes in control of Zimmerman. No
option will remain exercisable later than ten years after the date of grant. The
exercise prices for ISO's granted under the Stock Option Plan may be no less
than the fair market value of the Zimmerman Common Stock on the date of grant.
The exercise prices of nonqualified stock options are set by the Compensation
Committee.
 
                                       8
<PAGE>
    There are no federal income tax consequences upon the grant of an option
under the Stock Option Plan. Upon exercise of a nonqualified option, the
optionee generally will recognize ordinary income in the amount equal to the
difference between the fair market value of the option shares at the time of
exercise and the exercise price, and Zimmerman is generally entitled to a
corresponding tax deduction. When an optionee sells shares issued upon the
exercise of a non-qualified stock option, the optionee realized short-term or
long-term capital gain or loss, depending on the length of the holding period,
but Zimmerman is not entitled to any tax deduction in connection with such sale.
 
    An optionee will not be subject to federal income taxation upon the exercise
of ISO's granted under the Stock Option Plan, and Zimmerman will not be entitled
to a federal income tax deduction by reason of such exercise. A sale of shares
of Zimmerman Common Stock acquired upon exercise of an ISO that does not occur
within one year after the exercise or within two years after the grant of the
option generally will result in the recognition of long-term capital gain or
loss by the optionee in the amount of the difference between the amount realized
on the sale and the exercise price, and Zimmerman is not entitled to any tax
deduction in connection therewith. If a sale of the option or within two years
from the date of the option grant (a "disqualifying disposition"), the optionee
generally will recognize ordinary income equal to the lesser of (i) the excess
of the fair market value of the shares on the date of exercise of the options
over the exercise price or (ii) the excess of the amount realized on the sale of
the shares over the exercise price. Any amount realized on a disqualifying
disposition in excess of the amount treated as ordinary income will be long-term
or short-term capital gain, depending upon the length of time the shares were
held. Zimmerman generally will be entitled to a tax deduction on a disqualifying
disposition corresponding to the ordinary income recognized by the optionee.
 
    As of April 15, 1997, Zimmerman granted options under the Stock Option Plan
to Mr. Goldman to purchase 10,000 shares. Zimmerman has granted, as of January
1, 1997, options under the Stock Option Plan to purchase 38,639 shares, 7,728
shares, 15,456 shares and 15,456 shares to Messrs. Boner, Griggs, Johnson and
Coppinger, respectively.
 
401(K) SAVINGS PLAN
 
    Zimmerman has a defined contribution savings plan (the "Savings Plan")
covering all full-time employees who have at least one year of service and who
are not members of a collective bargaining unit. Messrs. Anderson, Boner and
Johnson are the Savings Plan trustees. Participants in the Savings Plan may make
salary-reduction contributions pursuant to Section 401(k) of the Code. Zimmerman
makes matching contributions to each participant's account (not to exceed 50% of
a participant's contribution), up to a maximum of 3% of a participant's monthly
compensation.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    Zimmerman paid Mr. Goldman $58,578 for consulting services performed in
1996. No other directors have interlocking or other relationships with other
boards or Zimmerman that require disclosure under Item 402(j) or Item 404 of SEC
Regulation S-K.
 
BOARD OF DIRECTORS REPORT ON EXECUTIVE COMPENSATION
 
    Prior to December 31, 1996, Zimmerman did not have a Compensation Committee,
and executive compensation was set by the Board of Directors. Under the guidance
of the Board, compensation policies have been designed which align executive
compensation to performance in areas key to Zimmerman's long-term success.
Zimmerman's compensation objective is to maximize shareholder value by
attracting, rewarding, and retaining highly qualified and productive individuals
and by motivating executives and key employees toward achieving Zimmerman's
strategic goals and plans. The key components of Zimmerman's executive
compensation are base salary and annual incentive awards.
 
                                       9
<PAGE>
    The Board annually reviews and establishes base salaries, which are at
levels that the Board believes are competitive with industry and regional pay
practices and economic conditions. In determining appropriate salary levels, the
Board considers criteria including the individual's level and scope of
responsibility and performance contributions, as well as internal and market
comparisons. Zimmerman awards annual cash incentive bonuses to reward executive
officers and other key employees based upon individual performance and the
achievement of specific financial and operational goals determined for the year.
 
    In regard to Mr. Anderson, in 1996, he participated in Zimmerman's profit
incentive plan under which he was entitled to earn a cash incentive bonus of up
to 60% of base salary. The plan had an escalating schedule under which profit
incentive awards were linked to year-to-year improvement in Zimmerman's pre-tax
income. Through this mechanism, approximately two-thirds of Mr. Anderson's
achievable bonus in 1996 was directly tied to profit improvement. The remaining
one-third of Mr. Anderson's maximum earnable bonus was based upon the completion
of other specific corporate objectives established for such year.
 
    Messrs. Boner, Coppinger, Griggs and Johnson also participate in Zimmerman's
profit incentive plan. As in the case of Mr. Anderson, the bonus awards listed
in the Summary Compensation Table for Messrs. Boner, Coppinger, Griggs and
Johnson reflect cash incentive awards under such plan.
 
    Under the Stock Option Plan, Zimmerman's executive officers will be eligible
to receive stock option grants at the discretion of the Compensation Committee.
 
COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934
 
    The Company's directors, executive officers, and any person holding more
than ten percent of Zimmerman's Common Stock are required under the federal
securities laws to report their initial ownership of Zimmerman's Common Stock
and any subsequent changes in that ownership to the Securities Exchange
Commission ("SEC"). Zimmerman is required to disclose in this proxy statement
any late filings of those reports. During the fiscal year ended December 31,
1996, all Section 16(a) filing requirements applicable to directors, executive
officers and greater than ten percent beneficial owners were complied with
except for late filings of Form 3 by each of Messrs. Anderson, Boner, Coppinger,
Johnson, Griggs and St. Onge in connection with their ownership of stock of
Zimmerman at the time Zimmerman's registration statement became effective. In
making this disclosure, the Company has relied solely on the representations of
its directors, executive officers and its ten percent holders and copies of the
reports that they have filed with the SEC.
 
                           RELATED PARTY TRANSACTIONS
 
    The Company paid Mr. Goldman $58,578 for consulting services performed in
1996.
 
                                   PROPOSAL 2
                    RATIFICATION OF APPOINTMENT OF AUDITORS
 
    The Board of Directors has selected Peat Marwick as the auditors of the
Company for the year 1997. It is anticipated that representatives of Peat
Marwick, who also served as the Company's auditors for 1996, will be present at
the Annual Meeting of Stockholders and will have an opportunity to make a
statement if they so desire and to answer any appropriate questions.
 
    THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" PROPOSAL 2
 
                                       10
<PAGE>
                             STOCKHOLDER PROPOSALS
 
    Any proposal which a stockholder intends to present at next year's Annual
Meeting of Stockholders must be received at the Company's principal executive
office not later than January 20, 1998 in order to be included in the proxy
material for such meeting.
 
                                 OTHER MATTERS
 
    As of the date of this Proxy Statement, the Board of Directors knows of no
other business to be presented for action at the meeting. As to any business
which would properly come before the meeting, the Proxies confer discretionary
authority in the persons named therein and those persons will vote or act in
accordance with their best judgment with respect thereto.
 
                                          By Order of the Board of Directors
 
                                          Jeffrey P. Johnson
                                          SECRETARY
 
May 22, 1997
 
                                       11
<PAGE>
                             ZIMMERMAN SIGN COMPANY
                         ANNUAL MEETING OF STOCKHOLDERS
                                  COMMON STOCK
 
    The undersigned hereby appoints David E. Anderson and Jeffrey P. Johnson,
each with power to act without the other and with full power of substitution, as
Proxies to represent and to vote, as designated on the reverse, all Common Stock
of Zimmerman Sign Company owned by the undersigned, at the Annual Meeting of
Stockholders to be held at The Sheraton Hotel, 5701 S. Broadway, Tyler, Texas
75703, on June 19, 1997 at 9:30 a.m. central time, upon such other business as
may properly come before the meeting or any adjournment thereof including the
following:
 
    1. Election of Directors
 
<TABLE>
<S>                                             <C>                                             <C>
/ / FOR all nominees listed at right (except    / / WITHHOLD AUTHORITY to vote for all          NOMINEES: David E. Anderson
   as marked to the contrary below)                nominees listed at right                                Tom E. Boner
                                                                                                           Carl A. Goldman
                                                                                                           Steven B. Lapin
                                                                                                           Roy T.K. Thung
</TABLE>
 
    INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, WRITE
THAT NOMINEE'S NAME IN THE SPACE BELOW.
________________________________________________________________________________
 
    2. Ratification of the selection of KPMG Peat Marwick LLP as independent
public accountants to audit the Company's financial statements for the 1997
fiscal year.
 
                  / / FOR         / / AGAINST        / / ABSTAIN
 
    3. In their discretion on any other matter that may properly come before the
meeting or any adjournment thereof.
 
    THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED
HEREIN BY THE UNDERSIGNED STOCKHOLDER. IF NO SPECIFIC DIRECTION IS GIVEN, THIS
PROXY WILL BE VOTED (I) FOR THE ELECTION OF THE NOMINEES FOR DIRECTOR, (II) FOR
THE RATIFICATION OF THE SELECTION OF KPMG PEAT MARWICK LLP AS INDEPENDENT PUBLIC
ACCOUNTANTS TO AUDIT THE COMPANY'S FINANCIAL STATEMENTS FOR THE 1997 FISCAL YEAR
AND (III) AT THE DISCRETION OF THE PROXY HOLDERS WITH REGARD TO ANY OTHER MATTER
THAT MAY PROPERLY COME BEFORE THE MEETING OR ANY ADJOURNMENT THEREOF.
 
    This proxy may be revoked prior to the exercise of the powers conferred by
the proxy.
 
    THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 
            (CONTINUED, AND TO BE SIGNED AND DATED ON REVERSE SIDE)
<PAGE>
    PLEASE DATE, SIGN EXACTLY AS SHOWN HEREON AND MAIL PROMPTLY THIS PROXY IN
THE ENCLOSED ENVELOPE.
 
<TABLE>
<S>                                                              <C>
Note: When there is more than one owner, each should sign. When  Dated  ______________________, 1997
signing as an attorney, administrator, executor, guardian or     Signature _________________________
trustee, please add your title as such. If executed by a         Signature _________________________
corporation, the proxy should be signed by a duly authorized                   (If held jointly)
officer. If executed by a partnership, please sign in the
partnership name by an authorized person.
</TABLE>


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