AMERITRADE HOLDING CORP
11-K, 1999-04-26
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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<PAGE>   1
===============================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                        
                                ---------------
                                        
                                   FORM 11-K
                                      

(Mark One)

(X)   Annual report pursuant to Section 15(d) of the Securities Exchange Act of 
      1934 for the Fiscal Year Ended December 31, 1998

                                       OR

( )   Transition report pursuant to Section 15(d) of the Securities Exchange 
      Act of 1934 from the transition period from _____to_____

                        Commission file number:  0-22163

                                ---------------

                   AMERITRADE HOLDING CORPORATION ASSOCIATES
                         PROFIT SHARING PLAN AND TRUST
                            (Full title of the plan)
                                        
                         AMERITRADE HOLDING CORPORATION
                 4211 SOUTH 102ND STREET, OMAHA, NEBRASKA 68127
     (Name of Issuer of Securities and Address Principal Executive Office)
                                        
                                ---------------
                                        
                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
trustees (or other persons who administer the employee benefit plan) have duly 
caused this annual report to be signed on its behalf by the undersigned 
hereunto duly authorized.

Date: April 13, 1999             Name of Plan:  Ameritrade Holding Corporation
                                                Associates Profit Sharing Plan
                                                and Trust

                                 Signature:     /s/ Robert T. Slezak
                                                -----------------------------
                                                Robert T. Slezak
                                                Plan Administrator

===============================================================================
  
                          

<PAGE>   2
AMERITRADE HOLDING CORPORATION
ASSOCIATES PROFIT SHARING PLAN

TABLE OF CONTENTS
- --------------------------------------------------------------------------------

                                                                           PAGES

INDEPENDENT AUDITORS' REPORT                                                  1

FINANCIAL STATEMENTS AS OF AND FOR THE YEARS ENDED
 DECEMBER 31, 1998 AND 1997:

  Statements of Net Assets Available for Benefits                             2

  Statements of Changes in Net Assets Available for Benefits                  3

  Notes to Financial Statements                                              4-6

SUPPLEMENTAL SCHEDULES:

 Item 27a - Schedule of Assets Held for Investment Purposes,
  December 31, 1998                                                           7

 Item 27d - Schedule of Reportable Transactions for the Year Ended
  December 31, 1998                                                           8
<PAGE>   3
                         [DELOITTE & TOUCHE LETTERHEAD]

INDEPENDENT AUDITORS' REPORT

To the Trustees and Participants of
Ameritrade Holding Corporation
Associates Profit Sharing Plan
Omaha, Nebraska

We have audited the accompanying statements of net assets available for 
benefits of the Ameritrade Holding Corporation Associates Profit Sharing Plan 
(the Plan) as of December 31, 1998 and 1997, and the related statements of 
changes in net assets available for benefits for the years then ended. These 
financial statements are the responsibility of the Plan's management. Our 
responsibility is to express an opinion on these financial statements based on 
our audits.

We conducted our audits in accordance with generally accepted auditing 
standards. Those standards require that we plan and perform the audit to obtain 
reasonable assurance about whether the financial statements are free of 
material misstatement. An audit includes examining, on a test basis, evidence 
supporting the amounts and disclosures in the financial statements. An audit 
also includes assessing the accounting principles used and significant 
estimates made by management, as well as evaluating the overall financial 
statement presentation. We believe that our audits provide a reasonable basis 
for our opinion.

In our opinion, such financial statements present fairly, in all material 
respects, the net assets available for benefits of the Plan at December 31, 
1998 and 1997, and the changes in net assets available for benefits for the 
years then ended in conformity with generally accepted accounting principles.

Our audits were conducted for the purpose of forming an opinion on the basic 
financial statements taken as a whole. The supplemental schedules listed in the 
table of contents are presented for the purpose of additional analysis and are 
not a required part of the basic financial statements, but are supplementary 
information required by the Department of Labor's Rules and Regulations for 
Reporting and Disclosure under the Employee Retirement Income Security Act of 
1974. These schedules are the responsibility of the Plan's management. Such 
schedules have been subjected to the auditing procedures applied in our audit 
of the basic 1998 financial statements and, in our opinion, are fairly stated 
in all material respects when considered in relation to the basic financial 
statements taken as a whole.


/s/ Deloitte & Touche LLP
February 3, 1999
<PAGE>   4
AMERITRADE HOLDING CORPORATION
ASSOCIATES PROFIT SHARING PLAN

STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS
DECEMBER 31, 1998 AND 1997
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                                             1998          1997
<S>                                                                        <C>           <C>
ASSETS:

Investments, at fair value (Note D):

  Ameritrade Holding Corporation Class A common stock                      $87,774,624   $40,752,504
  Mutual funds                                                                    --         722,617
  Commercial Paper                                                             108,000       299,000
                                                                           -----------   -----------
                                                                            87,882,624    41,774,121

Receivables:
  Accrued interest                                                                 378         1,490
  Accrued employer contribution                                              1,032,103       659,859
Cash                                                                                 4          --
                                                                           -----------   -----------
       Total Assets                                                         88,915,109   $42,435,470
                                                                           -----------   -----------

LIABILITIES:

Note payable (Note E)                                                          600,000          --
Accrued interest payable                                                         3,867          --
                                                                           -----------   -----------

       Total Liabilities                                                       603,867          --
                                                                           -----------   -----------

NET ASSETS AVAILABLE FOR BENEFITS                                          $88,311,242   $42,435,470
                                                                           ===========   ===========

</TABLE>

See notes to financial statements.


                                      2

<PAGE>   5

AMERITRADE HOLDING CORPORATION
ASSOCIATES PROFIT SHARING PLAN

STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
FOR THE YEARS ENDED DECEMBER 31, 1998 AND 1997
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                           1998          1997        
<S>                                                    <C>           <C>                
ADDITIONS TO NET ASSETS ATTRIBUTED TO:                                                  
  Net appreciation of fair value of investments        $47,111,023   $29,034,684        
  Employer contribution                                  1,032,103       659,859        
  Mutual fund dividend income                               10,566        37,809        
  Interest income                                           17,660        19,793        
  Mutual fund capital gains                                   --          18,300        
  Distributions repaid                                        --          15,639        
  Other income                                                 530           930        
                                                       -----------   -----------        
                                                                                        
       Total Additions                                  48,171,882    29,787,014        
                                                                                        
DEDUCTIONS FROM NET ASSETS ATTRIBUTED TO:                                                
  Distributions to plan participants                     2,266,602       278,285        
  Interest expense                                          29,508          --          
                                                       -----------   -----------        
                                                                                        
       Total Deductions                                  2,296,110       278,285        
                                                       -----------   -----------        
                                                                                        
NET INCREASE                                            45,875,772    29,508,729        
                                                                                        
NET ASSETS AVAILABLE FOR BENEFITS:                                                      
  Beginning of year                                     42,435,470    12,926,741        
                                                       -----------   -----------        
                                                                                        
  End of year                                          $88,311,242   $42,435,470        
                                                       ===========   ===========        
</TABLE>



See notes to financial statements.
                                      3
<PAGE>   6
AMERITRADE HOLDING CORPORATION
ASSOCIATES PROFIT SHARING PLAN

NOTES TO FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 1998 AND 1997
- --------------------------------------------------------------------------------

A.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     The financial statements of the Ameritrade Holding Corporation Associates 
     Profit Sharing Plan (the Plan) are prepared on the accrual basis of 
     accounting.

     The Employer (Ameritrade Holding Corporation) has appointed John Joe 
     Ricketts and Marlene M. Ricketts as Trustees of the Plan. The Trustees 
     have been granted discretionary authority concerning purchases and sales 
     of investments in the Plan. The investments and changes therein of this 
     Plan have been reported to the Plan by the Trustees as having been 
     determined through the use of fair value for all assets of the Plan. 
     Realized gains or losses and unrealized appreciation or depreciation in 
     the fair value of investments are determined using beginning of year fair 
     value or purchase price if acquired during the year. Investments are 
     valued as follows:

       - COMMERCIAL PAPER - Commercial paper is valued at face value, which is 
         considered a reasonable estimate of fair value.

       - AMERITRADE HOLDING CORPORATION CLASS A COMMON STOCK - The Class A 
         common stock is stated at fair value as determined by quoted market
         prices.

         On August 18, 1998, Ameritrade Holding Corporation effected a stock 
         split of its Class A common stock in the form of a two-for-one stock 
         dividend. This increased the number of shares in the Plan from
         1,393,248 to 2,786,496. All per share amounts presented have been 
         adjusted for this split. On January 25, 1999, the Employer announced 
         another two-for-one split of its Class A common stock effective on or 
         about February 22, 1999. The impact of this split is not reflected in 
         the Plan's financial statements.

       - MUTUAL FUNDS - Mutual funds are stated at fair value as determined by 
         quoted market prices.

     Benefits are recorded by the Plan when paid.

     The Company pays all administrative costs for the Plan. Such costs are not
     reflected in the Plan's financial statements.

     USE OF ESTIMATES - In preparing financial statements in conformity with 
     generally accepted accounting principles, management is required to make 
     estimates and assumptions that affect the reported amounts of assets and 
     liabilities and the disclosure of contingent assets and liabilities at the 
     date of the financial statements and changes in net assets available for 
     benefits during the reporting period. Actual results could differ from 
     those estimates.


                                       4
     
<PAGE>   7
B.   DESCRIPTION OF THE PLAN

     The following description of the Plan provides only general information. 
     Participants should refer to the Plan agreement for a more complete 
     description of the Plan's provisions.

     GENERAL - The Plan is a qualified defined contribution profit-sharing plan 
     covering all associates of Ameritrade Holding Corporation and its 
     subsidiary companies who are at least 21 years of age and have completed 
     one or more years of service. It is subject to the provisions of the 
     Employee Retirement Income Security Act of 1974 (ERISA).

     CONTRIBUTIONS - Contributions to provide benefits under the Plan are made 
     by the employer, as determined at the sole discretion of the Board of 
     Directors. Employer contributions and forfeitures are allocated to the 
     participants as of the last day of the Plan year based on the percentage 
     of the participant's compensation to the total of all participants' 
     compensation. Allocations of earnings are pro rata based on the 
     participant's account balance. Voluntary participant contributions are not 
     permitted.

     VESTING - Vesting for Employer contributions is as follows:

          Less than two years                               0%
          Two years, but less than three years             20%
          Three years, but less than four years            40%
          Four years, but less than five years             60%
          Five years, but less than six years              80%
          Six years                                       100%

     PAYMENT OF BENEFITS - Upon termination of service, a participant may 
     elect to receive either a lump sum amount equal to the value of the 
     participant's vested account or a series of periodic payments. At December 
     31, 1998 and 1997, distributions payable to terminated associates were 
     $17,143,137 and $3,991,112, respectively.

     PLAN TERMINATION - Although it has not expressed any intent to do so, the 
     Employer has the right under the Plan to discontinue its contributions at 
     any time and to terminate the Plan subject to the provisions of ERISA. In 
     the event of Plan termination, participants become 100% vested.

C.   TAX STATUS

     The trust established under the Plan to hold the Plan's assets is 
     qualified pursuant to the appropriate section of the Internal Revenue Code 
     and, accordingly, the Plan's net investment income is exempt from income 
     taxes. The Internal Revenue Service has determined and informed the Plan 
     by a letter dated September 1, 1998, that the Plan as last amended 
     November 11, 1997, is designed in accordance with the applicable sections 
     of the Internal Revenue Code. The Plan sponsor believes that the Plan 
     continues to qualify and to operate as designed. As such, no provision for 
     federal income taxes is reflected in the Plan's financial statements.


                                       5
<PAGE>   8

D.   PLAN INVESTMENTS

     Plan investments consist of the following at December 31:

<TABLE>
<CAPTION>
                                                                            1998               1997
       INVESTMENTS AT FAIR VALUE AS DETERMINED BY                       
         QUOTED MARKET PRICE:
<S>                                                                      <C>                <C>
           Ameritrade Holding Corporation Class A common stock*          $87,774,624        $40,752,504
           Janus Worldwide Fund                                                   --            375,409
           Oppenheimer Champion Income Fund A                                     --            347,208
           General Electric Capital Corporation commercial paper                  --            299,000
           First Credit Corporation commercial paper                         108,000                 --
                                                                         -----------        -----------

                                                                         $87,882,624        $41,774,121
                                                                         ===========        ===========
</TABLE>

<TABLE>
<CAPTION>
                                                                            1998               1997
<S>                                                                      <C>                <C>
       Net Change in Fair Value:
        Investment at fair value as determined by quoted market price:
         Ameritrade Holding Corporation Class A common stock             $47,022,120        $28,996,974
         Mutual funds                                                         88,903             37,710
                                                                         -----------        -----------

            Net Appreciation in Fair Value                               $47,111,023        $29,034,684
                                                                         ===========        ===========
</TABLE>

* Exceeds 5% of net assets available for benefits.


E.   NOTE PAYABLE

     At December 31, 1998, the Plan has a $600,000 note payable to a bank, due 
     April 30, 1999, with interest paid monthly at a variable rate (7.25% at 
     December 31, 1998). The note is collateralized by 100,000 shares of 
     Ameritrade Holding Corporation Class A common stock.

F.   PARTIES-IN-INTEREST

     The Plan holds shares of Ameritrade Holding Corporation Class A common 
     stock. Ameritrade Holding Corporation is a party-in-interest.



                                       6
<PAGE>   9

AMERITRADE HOLDING CORPORATION
ASSOCIATES PROFIT SHARING PLAN

SUPPLEMENTAL SCHEDULE
Item 27a - SCHEDULE OF ASSETS HELD FOR INVESTMENT PURPOSES
DECEMBER 31, 1998
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
        COLUMN B                         COLUMN C                COLUMN D       COLUMN E
<S>                                <C>                            <C>             <C>
                                   DESCRIPTION OF INVESTMENT
                                      INCLUDING COLLATERAL,                               
IDENTITY OF ISSUE, BORROWER,       RATE OF INTEREST, MATURITY                    CURRENT
  LESSOR OR SIMILAR PARTY          DATE, PAR OR MATURITY VALUE      COST          VALUE
                               
Ameritrade Holding Corporation*    Class A common stock,
                                    2,786,496 shares, $0.01
                                     par value per share          $ 246,227       $87,774,624

First Credit Corporation           Commercial paper, 4.50%, 
                                    due January 5, 1999             108,000           108,000
                                                                  ---------       -----------

                                                                  $ 354,227       $87,882,624
                                                                  =========       ===========
</TABLE>

*Represents a party-in-interest

                                         
                                      7

<PAGE>   10
AMERITRADE HOLDING CORPORATION
ASSOCIATES PROFIT SHARING PLAN

SUPPLEMENTAL SCHEDULE
Item 27d - SCHEDULE OF REPORTABLE TRANSACTIONS
FOR THE YEAR ENDED DECEMBER 31, 1998
- --------------------------------------------------------------------------------

SERIES OF TRANSACTIONS, WHEN AGGREGATED, INVOLVING AN AMOUNT 
IN EXCESS OF 5% OF THE CURRENT VALUE OF PLAN ASSETS


<TABLE>
<CAPTION>
         COLUMN A                 COLUMN B          COLUMN C      COLUMN D        COLUMN E        COLUMN F       COLUMN G
<S>                            <C>                 <C>           <C>              <C>            <C>             <C>
                                                                                   TOTAL           TOTAL
                                                                                   DOLLAR          DOLLAR 
       IDENTITY OF               DESCRIPTION       NUMBER OF       NUMBER         VALUE OF         VALUE         NET GAIN
     PARTY INVOLVED                OF ASSET        PURCHASES      OF SALES        PURCHASES       OF SALES       OR (LOSS)

First Credit Corporation       Commercial Paper       32            31           $6,722,000       $6,614,000     $  --
</TABLE>


                                      8


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