<PAGE> 1
PROSPECTUS SUPPLEMENT NO. 11 FILED PURSUANT TO RULE 424(b)(3)
(TO PROSPECTUS DATED OCTOBER 21, 1999)
REGISTRATION NO. 333-87999
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$200,000,000
AMERITRADE HOLDING CORPORATION
5.75% CONVERTIBLE SUBORDINATED NOTES DUE AUGUST 1, 2004
AND 6,142,740 SHARES OF CLASS A COMMON STOCK
ISSUABLE UPON CONVERSION OF THE NOTES
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This prospectus supplement relates to the resale by the holders of 5.75%
Convertible Subordinated Notes due August 1, 2004 of Ameritrade Holding
Corporation and the shares of Class A common stock of Ameritrade issuable upon
the conversion of the notes.
This prospectus supplement should be read in conjunction with the
prospectus dated October 21, 1999 and each of the prospectus supplements dated
November 9, 1999, November 22, 1999, December 22, 1999, January 27, 2000, March
10, 2000, April 11, 2000, May 12, 2000, June 14, 2000, July 19, 2000 and
September 12, 2000, each of which is to be delivered with this prospectus
supplement. All capitalized terms used but not defined in this prospectus
supplement shall have the meanings given them in the prospectus.
The information in the table appearing under the heading "Selling Holders"
in the prospectus, as amended by each prior prospectus supplement, is superseded
in part by the information appearing in the table below:
<TABLE>
<CAPTION>
PRINCIPAL AMOUNT OF CLASS A COMMON CLASS A
NOTES BENEFICIALLY STOCK OWNED PRIOR COMMON
NAME OWNED AND OFFERED TO THE OFFERING(1)(2) STOCK OFFERED(2)
---- ------------------- --------------------- ----------------
<S> <C> <C> <C>
Deephaven Domestic Convertible Trading
Ltd........................................ $2,500,000 76,784 76,784
</TABLE>
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(1) Includes Class A common stock into which the notes are convertible.
(2) Assumes a conversion price of 30.7137 shares per $1,000 principal amount of
notes and a cash payment in lieu of any fractional interest.
INVESTING IN OUR CLASS A COMMON STOCK OR OUR CONVERTIBLE SUBORDINATED NOTES
INVOLVES A HIGH DEGREE OF RISK. PLEASE CAREFULLY CONSIDER THE "RISK FACTORS"
BEGINNING ON PAGE 8 OF THE PROSPECTUS.
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NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE
ADEQUACY OR ACCURACY OF THIS PROSPECTUS SUPPLEMENT, ANY PRIOR PROSPECTUS
SUPPLEMENT OR THE PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL
OFFENSE.
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The date of this prospectus supplement is October 23, 2000.
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