KIDS STUFF INC
10QSB, 1998-11-16
CATALOG & MAIL-ORDER HOUSES
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<PAGE>

                                  UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                   FORM 10-QSB

                                   (Mark One)

 [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF
     THE SECURITIES EXCHANGE ACT OF 1934

                     For the period ended September 30, 1998

                                                            OR

 [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF
     THE SECURITIES EXCHANGE ACT OF 1934

 for the transition period from ______________________ to ____________________

                        Commission file number 000-29334

                                KIDS STUFF, INC.
             (Exact name of registrant as specified in its charter)

                  Delaware                                       34-1843520     
(State or other jurisdiction of incorporation                 (I.R.S. Employer
              or organization)                               Identification No.)
                                                        
         4450 Belden Village Street, N.W., Suite 406, Canton, Ohio 44718
               (Address of principle executive offices)         (Zip Code)

                                 (330) 492-8090
              (Registrant's telephone number, including area code)

Check whether the issuer (1) filed all reports required to be filed by Section
13 or 15 (d) of the Securities Exchange Act of 1934 during the past 12 months
(or for such shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for the past 90
days.

                   Yes [ X ]              No [  ]

As of November 11, 1998, there were 3,512,856 shares of the Registrant's Common
Stock $.001 par value issued and outstanding.

Transitional Small Business Disclosure Format.

                   Yes [   ]              No [ X ]



<PAGE>







INDEX


Balance Sheets - September 30, 1998 (Unaudited) and December 31, 1997.      3
Statements of Operations - Three Months and Nine Months Ended
    September 30, 1998 and 1997 (Unaudited).                                5
Statements of Cash Flows - Nine Months Ended 
    September 30, 1998 and 1997 (Unaudited).                                6
Notes to Financial Statements.                                              7
Item 2 - Management's Discussion and Analysis or Plan of Operations.       14
Signature Page                                                             16




                                        2




<PAGE>

                                Kids Stuff, Inc.
                                 Balance Sheets
<TABLE>
<CAPTION>


                                                           (UNAUDITED)
                                                          September 30,     December 31,
                                                              1998               1997
                                                          -------------     ------------
ASSETS                                                                      
                                                                            
                                                                            
CURRENT ASSETS                                                              
<S>                                                           <C>             <C>       
     Cash                                                     329,157         $  101,894
     Accounts receivable                                      392,570            335,013
     Inventories                                            1,585,009          1,389,012
     Deferred catalog expense                                 542,103            259,592
     Due from affiliates                                       18,252            580,965
     Prepaid expenses                                          53,539             21,798
                                                           ----------         ----------
        Total current assets                                2,920,630          2,688,274
                                                                            
                                                                            
PROPERTY & EQUIPMENT:                                                       
     Data processing equipment                                231,317            207,378
     Leasehold Improvements                                    20,013             19,909
     Vehicles                                                   9,089              9,089
     Machinery and equipment                                  101,755             93,366
     Furniture and fixtures                                   147,018            129,314
                                                           ----------         ----------
                                                              509,192            459,056
     Less accumulated depreciation                            228,698            193,634
                                                           ----------         ----------
                                                              280,493            265,422
OTHER ASSETS, net of accumulated amortization                               
                                                                            
     Goodwill                                               1,078,091          1,119,425
     Customer List                                            420,833            474,940
     Catalog Artwork                                          124,535               --
                                                           ----------         ----------
                                                            1,623,459          1,594,365
                                                                            
                                                           $4,824,582         $4,548,061
                                                           ==========         ==========
</TABLE>
   The accompanying notes are an integral part of these financial statements.
                                                                            
                                        3
                                                                        
<PAGE>



                                Kids Stuff, Inc.
                                 Balance Sheets


<TABLE>
<CAPTION>

                                                            (UNAUDITED)
                                                            September 30,       December 31,
                                                                1998               1997

LIABILITIES AND STOCKHOLDERS' EQUITY


CURRENT LIABILITIES
<S>                                                          <C>                <C>        
     Current portion long-term debt - related parties        $         0        $   100,000
     Accounts payable                                          2,115,465          1,617,204
     Line of credit                                              732,000            671,000
     Customer advances and other                                  13,499            137,193
                                                             -----------        -----------
        Total current liabilities                              2,860,964          2,525,397
                                                                              
                                                                              
LONG-TERM DEBT-RELATED PARTIES, NET OF CURRENT                         0            200,000
                                                                              
                                                                              
STOCKHOLDERS' EQUITY:                                                         
     Preferred stock                                               5,000              5,000
     Common stock                                                  3,513              3,513
     Additional paid - in capital                              3,216,734          3,216,734
     Retained earnings (deficit)                              (1,261,630)        (1,402,583)
                                                             -----------        -----------
       Total Stockholders' Equity                              1,963,617          1,822,664
                                                                              
                                                             $ 4,824,582        $ 4,548,061
                                                             ===========        ===========
</TABLE>
   The accompanying notes are an integral part of these financial statements.
                                                                          

                                       4
<PAGE>



                                Kids Stuff, Inc.
                            Statements of Operations

<TABLE>
<CAPTION>


                                                   (UNAUDITED)                 (UNAUDITED)
                                             Three Months Ended 9/30       Nine Months Ended 9/30
                                                1998          1997          1998            1997
                                            -----------   -----------    -----------    -----------

<S>                                         <C>           <C>            <C>            <C>        
Sales                                       $ 3,220,741   $ 3,096,797    $ 9,834,362    $ 6,606,678

Cost of Sales                                 1,857,552     1,832,964      5,806,678      3,851,136
                                            -----------   -----------    -----------    -----------

Gross Profit                                  1,363,169     1,263,833      4,027,684      2,755,542


Selling Expenses                                967,541       862,188      2,728,343      2,066,353


General and Administrative

      Expenses                                  394,271       304,434      1,151,856        686,954
                                            -----------   -----------    -----------    -----------

Income (Loss) From Operations                     1,377        97,211        147,485          2,235


Other (Expense) Income - net                     18,020       (66,693)        (6,531)       (97,496)
                                            -----------   -----------    -----------    -----------

Net Income (Loss)                           $    19,397   $    30,518    $   140,954    $   (95,261)
                                            ===========   ===========    ===========    ===========

Basic and Diluted Income (Loss) Per Share   $      0.01   $      0.01    $      0.04    $     (0.03)
                                            ===========   ===========    ===========    ===========
</TABLE>
   The accompanying notes are an integral part of these financial statements.

                                       5
<PAGE>



                                Kids Stuff, Inc.

                            Statements of Cash Flows

<TABLE>
<CAPTION>


                                                                                     (UNAUDITED)
                                                                           Nine Months Ended September 30,
                                                                               1998                1997

Cash Flows From Operating Activities:
<S>                                                                           <C>            <C>         
           Net income (loss)                                                  $   140,954    $   (95,261)
           Adjustments to reconcile net income (loss)                       
              cash (used) provided by operating activities:                 
                 Depreciation and amortization                                    132,505         34,883
                 (Increase) in accounts receivable                                (57,557)      (172,089)
                 Decrease (increase) in inventories                              (195,997)      (221,495)
                 (Increase) decrease in deferred catalog                         (282,511)        21,099
                 (Increase) in prepaid expenses                                   (31,741)        52,311
                 (Decrease) increase in accounts payable,  customer               374,567         71,309
                                                                              -----------    -----------
Net cash (used) provided by operating activities                                   80,221       (309,243)
                                                                            
Cash Flows From Investing Activities:                                       
           Investment in property and equipment                                   (50,135)      (110,281)
           Purchase of Natural Baby Catalog Business                                 --       (1,494,965)
           Investment in Catalog Artwork                                         (126,535)          --
                                                                              -----------    -----------
Net cash (used) by investing activities                                          (176,670)    (1,605,246)
                                                                            
Cash Flows From Financing Activities:                                       
           Borrowings on line of credit - net                                      61,000           --
           Sale of  Common Stock                                                     --        2,513,070
           Sale of Preferred Stock                                                   --            5,000
           Payment on long-term debt-related parties                             (300,000)      (266,858)
           Purchase of Common Stock                                                  --         (107,143)
           (Decrease) in due to affiliates                                           --         (137,070)
           Decrease (increase) in due from                                        562,713       (264,150)
                                                                              -----------    -----------
Net cash provided (used) by financing activities                                  323,713      1,752,849
                                                                            
Net increase (decrease) in cash                                                   227,263       (161,640)
                                                                            
Cash - Beginning                                                                  101,894        248,648
                                                                              -----------    -----------
Cash - Ending                                                                 $   329,157    $    87,009
                                                                              ===========    ===========
Supplemental Disclosure of Cash Flow Information                            
   Cash Paid during the period for interest                                   $    11,214    $   108,778
                                                                              ===========    ===========
                                  
</TABLE>
   The accompanying notes are an integral part of these financial statements.
                                          
                                        6
                                                                    
<PAGE>



                                KIDS STUFF, INC.

                         NOTES TO FINANCIAL STATEMENTS


Note 1   Organization and Business

                  A. Business Description - Kids Stuff, Inc. ("Kids Stuff" of
         the "Company") is in the mail order business and sells to customers
         throughout the United States. Perfectly Safe, a division of the
         Company, primarily sells children's safety products for use up to age
         3. Jeanne's Kids Club, a division of the Company, sells hard good
         products for children primarily up to the age of 3. Natural Baby, a
         division of the Company, sells clothing and toys for children primarily
         up to the age of 3. Products are purchased from a variety of vendors.

                  B. Reorganization - Kids Stuff was incorporated during 1996 as
         a wholly owned subsidiary of Duncan Hill, Inc. ("Duncan Hill"). Prior
         to a reorganization occurring June 30, 1996, Kids Stuff had no
         operations. The operations shown in the accompanying financial
         statements prior to June 30, 1996 are those of Perfectly Safe, Inc.,
         which was dissolved as part of the reorganization and is sometimes
         referred to as "Predecessor" in these financial statements.

                  Perfectly Safe, Inc. was also a wholly owned subsidiary of
         Duncan Hill. Effective June 30, 1996, the assets and liabilities of
         Perfectly Safe, Inc., reverted to Duncan Hill, and Perfectly Safe, Inc.
         was dissolved. As part of the reorganization, the Company acquired the
         assets and liabilities of its Predecessor. The Company also acquired,
         as part of the reorganization, certain fixed assets formerly belonging
         to Duncan Hill at a net book value of $122,143 at December 31, 1995.
         The combination of the Company's acquisition of the assets of its
         Predecessor and the Company's acquisition of certain assets of Duncan
         Hill were accounted for at historical cost as a reorganization of
         companies under common control. The operations of the Predecessor are
         currently operated as the Perfectly Safe Division and Jeanne's Kids
         Club Division of the Company.

              Note 2 Basis of Presentation

                  The accompanying financial statements have been prepared by
         the Company. Certain information and footnote disclosures normally
         included in financial statements prepared in accordance with generally
         accepted accounting principles have been condensed or omitted. In the
         opinion of the Company's management, the disclosures made are adequate
         to make the information presented not misleading, and the financial
         statements contain all adjustments necessary to present fairly the
         financial position as of September 30, 1998, results of operations for
         the three months and nine months ended September 30, 1998 and 1997, and
         cash flows for the nine months ended September 30, 1998 and 1997.

                                       7
<PAGE>


                  The results of operations for the three months and nine months
         ended September 30, 1998 are not necessarily indicative of the results
         to be expected for the full year.

         Per Share Amounts - Net income per share is calculated using the
                  weighted average number of shares outstanding during the
                  period. Since the effect of adding outstanding warrants would
                  be anti-dilutive, they are not considered in the calculation
                  for the periods presented. The number of shares outstanding in
                  computing basic and diluted earnings per share for the three
                  and nine months ended September 30, 1998 is 3,512,856. For the
                  three and nine months ended September 30, 1997, the number of
                  shares outstanding in computing basic and diluted earnings per
                  share was 3,289,523 and 3,563,174.

         In June 1998, the Financial Accounting Standards Board issued
                  SFAS 133, "Accounting for Derivative Instruments and Hedging
                  Activities." This statement established accounting and
                  reporting standards for derivative instruments, including
                  certain derivative instruments embedded in other contracts,
                  and for hedging activities. It requires recognition of all
                  derivatives as either assets or liabilities on the balance
                  sheet and measurement of those instruments at fair value. If
                  certain conditions are met, a derivative may be designated
                  specifically as (a) a hedge of the exposure to changes in fair
                  value of a recognized asset or liability or an unrecognized
                  firm commitment (fair hedge), (b) a hedge of the exposure to
                  variable cash flows of a forecasted transaction (a cash
                  hedge), or (c) a hedge of the foreign currency exposure of a
                  net investment in a foreign operation, an unrecognized firm
                  commitment, an available-for-sale security, or a
                  foreign-currency-denominated forecasted transaction. The
                  Company does not anticipate having each of these types of
                  hedges, but will comply with requirements of SFAS 133 when
                  adopted. This statement is effective for all fiscal quarters
                  of fiscal years beginning after June 15, 1999. The Company
                  will adopt SFAS 133 beginning January 1, 2000. The effect of
                  adopting SFAS 133 is not expected to be material.


Note 4   Contract With The Havana Group, Inc.

         Effective January 1, 1998, the Company contracted with The Havana
                  Group, Inc. ("Havana"), a related company, at an annual fee of
                  approximately $206,100 for the administrative, executive and
                  accounting services, as outlined below, and $2.40 per order
                  processed by the Company for Havana.

                     Accounting and Payroll Services                 $   34,000
                     Administration and Human Resource Management        51,600
                     Data Processing                                     34,900
                     Office Equipment and Facilities Use                 32,200
                     Merchandising and Marketing Services                38,100
                     Purchasing Services                                 15,300
                                                                      ---------
                  Total                                               $ 206,100
                                                                      =========
                                       8

<PAGE>



   Note 5.        Stockholders' Equity

         A.       Common Stock

                  In connection with the reorganization effective June 30, 1996,
         the Company issued to its parent, Duncan Hill, 2,400,000 shares of
         Common Stock at a value of $.125 per share. Commencing October 1996,
         the Company sold an aggregate of 1,300,000 shares of Common Stock to
         eight private investors for the aggregate purchase price of $162,500.
         These 3,700,000 shares of unregistered securities were issued by the
         Company at its inception. There were no underwriting discounts and
         commissions paid in connection with the issuance of any said
         securities.

                  In June 1997, the Company repurchased 857,144 of the shares
         sold to five of the eight private investors at a repurchase price of
         $.125 per share. The Company's repurchase payment was in the form of
         promissory notes totaling $107,143. These notes were paid off in July
         1997 with the proceeds of the public offering.

                  In July 1997, the Company completed an initial public offering
         (see Note 9) in which 600,000 common shares were issued.

                  In July 1997, the Company issued 70,000 unregistered
         restricted shares which represented $245,000 of the $2,066,829 purchase
         cost of The Natural Baby Catalog (see Note 8).

         B.       Preferred Stock

         The Board of Directors has the authority, without further action
                  by the stockholders, to issue up to 10,000,000 shares of
                  Preferred Stock in one or more series and to fix the rights,
                  preferences, privileges, and restrictions thereof, including
                  dividend rights, conversion rights, voting rights, terms of
                  redemption, liquidation preferences, and the number of shares
                  constituting any series or the designation of such series.

         During  January 1997, the Company issued 5,000,000 shares of Series A
                  Preferred Stock, $.001 par value to Duncan Hill as part of the
                  reorganization (See Note A). The holders of the Series A
                  Preferred Stock are entitled to one vote for each share held
                  of record on all matters submitted to a vote of the
                  stockholders.

         The Series A Preferred Stock is not subject to redemption and has
                  no conversion rights or rights to participate in dividend
                  payments. In the event of any voluntary or involuntary
                  liquidation, dissolution or winding up of the affairs of the
                  Company, each share of Series A Preferred Stock has a
                  liquidation preference of $.001 per share.

                                       9

<PAGE>


         C.       Warrants

                  In conjunction with the public offering discussed in Note 7,
         the Company issued 2,400,000 Class A warrants. Each warrant entitles
         the holder to purchase one share of common stock at a price of $5.00
         for a period of four years commencing one year after June 26, 1997, the
         date of the Company's prospectus. The Company may redeem the Warrants
         at a price of $.05 per Warrant, at any time after they become
         exercisable, upon not less than 30 days' prior written notice, if the
         closing bid price of the Common Stock has been at least $14.40 per
         share for 20 consecutive trading days ending on the fifth day prior to
         the date on which the notice of redemption is given.

Note 6.  Note Payable - Line of Credit

         The  Company has an $800,000 line of credit from United Bank with
                  an open term which is payable on demand, bearing interest
                  payable monthly at the bank's prime lending rate plus 1%, for
                  an effective rate of 9.5% at September 30, 1998, and had a
                  balance of $732,000 at September 30, 1998. The line is secured
                  by assets of the Company, as well as the assets of Duncan Hill
                  and Havana. The repayment of the facility is guaranteed by Mr.
                  Miller, the Company's Chief Executive Officer, and Havana. The
                  credit facility is currently being rewritten by the bank. A
                  condition of renewal is that the Company maintain a zero
                  balance on the credit line for a period of thirty consecutive
                  days during the course of each year. The bank has agreed to
                  waive this requirement until a new loan package has been
                  negotiated.

Note 7. Long-Term Debt - Related Parties

                          A.     Long-term debt to related parties consists
                                 of the following:
<TABLE>
<CAPTION>

                                                                  (unaudited)
                                                                   September          December 31,
                                                                      30,           
                                                                     1998                 1997
                                                                     ----                 ----
<S>                                                              <C>                 <C>   
Note Payable - Duncan Hill Company (parent company),                                
   unsecured and payable in four annual principal                                   
   payments plus interest at 8.0%, matures June 2000.                                
   The initial installment was for $66,858 and the three                            
   remaining installments are for $100,000.                       $   --            $300,000
                                                                                    
      Less current portion                                            --             100,000
                                                                  $   --            $200,000
                                                                  ========          ========
                                                                            
</TABLE>
 
         Duncan Hill has retired this note as payment against an inter-company
                  debt owed to the Company by Duncan Hill.

                                       10

<PAGE>



Note 8.  Acquisition of The Natural Baby Catalog

         In July 1997, the Company acquired the net assets and operations
                  of The Natural Baby Catalog, a mail order retailer of
                  children's clothing and toys. The purchase was funded with the
                  net proceeds of an initial public offering. The acquisition
                  has been accounted for as a purchase and, accordingly, the
                  operating results of the acquired company have been included
                  in the Company's financial statements since the date of
                  acquisition. The aggregate purchase price is comprised of the
                  following:
<TABLE>
<CAPTION>

<S>                                                                                    <C>   
              Cash paid to former owners and to pay off debt of
                  The Natural Baby Company                                              $ 1,444,831

              Costs of acquisition                                                          276,998

              Issuance of 70,000 Kids Stuff unregistered common shares to
                  the former owners of The Natural Baby
                  Company                                                                   245,000

              Note payable                                                                  100,000
                                                                                        -----------  
                      Total purchase price                                              $ 2,066,829
                                                                                        ===========
</TABLE>
                                       11

<PAGE>




KIDS STUFF, INC.

NOTES TO FINANCIAL STATEMENTS (CONTINUED)


Note 8.  Acquisition of The Natural Baby Catalog (continued)

                  The purchase price was allocated to the net assets acquired
         based on fair values as follows:
<TABLE>
<CAPTION>

<S>                                                                              <C>        
                     Accounts receivable                                         $    29,297

                     Inventory                                                       474,769

                     Deferred catalog costs                                          185,587

                     Prepaid expenses                                                  3,544

                     Property and equipment                                           24,331

                     Customer list                                                   505,000

                     Accounts payable assumed                                       (296,211)
                                                                                 -----------
                                              Net assets acquired                    926,317

                     Excess of the purchase price over fair market value
                         of assets acquired                                        1,140,512
                                                                                 -----------
                             Total purchase price                                $ 2,066,829
                                                                                 ===========
</TABLE>


         The excess of the aggregate purchase price over the fair market
                  value of net assets acquired of $1,140,512 was recorded as
                  goodwill.

         The following unaudited pro forma results of operations for the
                  years ended December 31, 1997 assume the acquisition occurred
                  as of January 1, 1997:

                                                                 1997
                                                         -------------------
                          Sales                                  13,954,877

                          Net Income                                298,835

                          Earnings per share                            .08

                                       12

<PAGE>



                                KIDS STUFF, INC.

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


   Note 9.        Public Offering

         In July 1997, the Company completed an initial public offering in
                  which 300,000 units were sold for $2,619,890, net of issuance
                  costs of $980,110. Each unit consisted of two common shares
                  and eight redeemable Class A warrants, and sold for $12 per
                  unit. The common stock and warrants are separately
                  transferable.

         The proceeds of the public offering were used to acquire net
                  assets and operations of The Natural Baby Catalog, to pay on
                  accounts payable, to repay indebtedness to bridge lenders, to
                  repay indebtedness to the Company's parent, Duncan Hill, to
                  consolidate the operations of The Natural Baby Catalog, and
                  for general corporate purposes. 

Item 2. Management's Discussion and Analysis or Plan of Operation.

      OVERVIEW

Kids Stuff, Inc. is a catalog merchant selling quality children's products to
consumers throughout the United States. Our business emphasizes products for
children in the age group of prenatal to three years old, and consists of three
catalogs:

Perfectly Safe specializes in children's safety products. Jeannie's Kids Club
offers toys and other hardgoods at discount prices in return for an annual
membership fee. The Natural Baby Catalog emphasizes natural clothing, diapering
and wood toys.

We acquired Perfectly Safe during January 1990 and circulated approximately
900,000 catalogs during that first year, producing net sales of $1,473,000. By
the end of 1997, sales had increased to over $3.9 million, which resulted in an
annual compound growth rate of approximately 15%. In the first six months of
1998 net sales were $2,500,771, an increase of 38% over the comparable 1997
period.

Jeannie's Kids Club was created and developed in-house, and the first catalog
was mailed during July 1995. The annual club membership is $18, and is renewed
automatically each year, subject to customer cancellation and other limitations.
In return for their membership fee, members are able to purchase products at
discount prices compared to other children's catalogs. During the year 1997, the
second full year of Kids Club operations, net sales were $3.2 million. However,
during the first six months of 1998 net sales were 13.8% less than the
comparable 1997 period, reflecting the impact of a planned reduction of 52% in
catalog circulation.

We acquired The Natural Baby Catalog on July 2,1997, using the proceeds from our
initial public offering. The Natural Baby Catalog compliments our other catalogs
and offers alternative products to parents interested in natural childbirth,
nursing products and natural fiber clothing. During 1997, The Natural Baby
Catalog generated net sales of $3.8 million in the third and fourth quarters,
and is expected to contribute substantially to our growth in 1998.

                                       13
<PAGE>

RESULTS OF OPERATIONS

Three months ended September 30, 1998 compared to the three months ended
September 30, 1997.

Sales for the quarter ended September 30, 1998 increased 4.0% to $3,220,741
compared with $3,096,797 for the same period of 1997. Net profits for the third
quarter, however, declined to $19,397 compared with net profits of $30,518 for
the same period in 1997.

Approximately 93% of our increased revenues were attributed to The Natural Baby
Catalog. Combined revenues from our Perfectly Safe and Kids Club catalogs
increased 7% compared with 1997, producing the remainder of our overall revenue
increase.

Cost of sales decreased from 59.2% of net sales in 1997 to 57.7% in 1998. The
change is attributable to catalog pricing changes, which resulted in lower cost
of merchandise measured as a percent of sales.

Selling expenses, consisting of advertising and marketing costs, were 25.8% of
net sales in the third quarter of 1998, compared with 27.8% in the third quarter
of 1997. This increase is attributable to slightly higher advertising expenses.

General and Administrative expenses increased by $89,837. As a result of the
Natural Baby acquisition, the growth of our operation has given rise to higher
support costs. Costs of outside legal and accounting services have increased
because of the compliance requirements associated with being a public company.
General and administrative costs are also affected by services we provide to
Havana, an affiliated company.

Since January 1, 1997, we have been providing administrative and other support
services to Havana. During the first quarter 1997, the costs of these services
were allocated based on the percentage of Havana's total assets to that of the
controlled group. Beginning January 1, 1998, a contract was established between
Kids Stuff and Havana. The contract details specific fees to be charged by Kids
Stuff for providing administrative support and order fulfillment services to
Havana. The contract also provides an additional charge of 5% of Havana's pretax
profit for 1998. We believe these fees are substantially the same as the cost of
Havana staffing these functions itself. During this quarter we've charged Havana
$72,800, including order fulfillment costs, as compared to approximately
$110,000 allocated last year.

Net income declined by $11,121 this quarter as compared to the same quarter last
year. Last year's quarter net income amounted to 1.0% of net sales, while net
income for the current quarter amounted to .6% of sales.


Nine months ended September 30, 1998 compared to the Nine months ended September
30, 1997.

Sales for the nine months ended September 30, 1998 increased 48.9% to
$9,834,362, compared with $6,606,678 for the same period of 1997. Net income for
the first nine months of 1998 improved to $140,954 compared with a net loss of
($95,261) for the same period in 1997.

                                       14
<PAGE>

Approximately 85% of our increased revenues were attributed to The Natural Baby
Catalog. Combined revenues from our Perfectly Safe and Kids Club catalogs
increased 15% compared with 1997, producing the remainder of our overall revenue
increase.

Cost of sales increased from 58.2% of net sales in 1997 to 59.0% in 1998. The
change is attributable to the shipping rate increase imposed by United Parcel
Service this year. The Company increased shipping charges to customers the
second quarter of 1998 to offset this increase.

Selling expenses, consisting of advertising and marketing costs, were 27.7% of
net sales in the first nine months of 1998, compared with 31.3% in 1997. This
11.3% reduction in selling expense as a percentage of net sales, reflects the
impact of The Natural Baby Catalog, whose selling expenses are less than those
of our other catalogs because of the higher average order. Additionally, we
improved the productivity of our Perfectly Safe and Kids Club catalog mailings
during the first half of 1998, which resulted in lower selling expenses compared
with the first half of 1997.

General and Administrative expenses increased by $464,902 from 10.4% of net
sales in 1997 to 11.7% in 1998. As a result of the Natural Baby acquisition, the
growth of our operation has given rise to higher support costs. Costs of outside
legal and accounting services have increased because of the compliance
requirements associated with being a public company. General and administrative
costs are also affected by services we provide to Havana, an affiliated company.
During the first nine months of 1998 we've charged Havana $218,500 including
order fulfillment costs, as compared to approximately $205,000 allocated last
year.


Liquidity and Capital Resources

At September 30, 1998, our accumulated deficit was reduced by $140,954 from
December 31, 1997 because of the first nine months earnings performance.

In addition to net earnings, cash provided by operating activities including
non-cash charges of $132,505 for depreciation and amortization. Largest users of
working capital were inventory increases and increased deferred catalog expense,
totaling $478,508. Higher volume mailings of catalogs, as compared to 1997,
accounts for the increased deferred expense and inventory needs.

During 1997, net cash was provided through net profit, depreciation and
amortization, a reduction in deferred catalog expense, and an increase in
accounts payable. These items provided $685,000 in operating cash. Cash provided
was partially offset by increased inventories totaling $418,000. During the same
period in 1997, we purchased the Natural Baby Catalog business for $1,696,000;
this cash was provided by a public offering that netted $2,620,000.

At September 30, 1998, the balance on our credit line was $732,000, having
borrowed no additional cash during the past three months. Our current credit
line is $800,000, payable on demand. The line is secured by the assets of Kids
Stuff, The Havana Group and Duncan Hill, and is guaranteed by our CEO. The
interest rate is 1% over prime.

                                       15
<PAGE>

With respect to financing activities, there was a decrease in both amounts due
from affiliates and note payable to affiliates of $562,713. The decrease in
amounts due from affiliates relates to payments received for past and current
administrative support and fulfillment services we provided to Havana. The note
payable in the amount of $300,000 was due to Duncan Hill, and was satisfied by
amounts payable by Duncan Hill to the Company.

Overall, we expect to meet our cash needs through ongoing operations for the
next 12 to 15 months. The Company is seeking to expand its line of credit
through its current institutional lender; moreover, we are looking to raise
additional funds through a possible public offering. No assurances can be given
these outside sources of additional funding will be successful. These additional
funds would be used to enhance our competitiveness through expanded operations.

Year 2000 Issues

Many existing computer programs use only two digits to identify a year in the
date field. Their programs were designed and developed without considering the
impact of the upcoming change in the century. If not corrected, many computer
applications could fail or create erroneous results by or at the year 2000. The
company is currently working to correct its computers and does not believe that
the expenditures will materially adversely impact the company, although no
assurances can be given in this regard. The Company purchases its materials from
numerous vendors. While the Company has not determined whether all its vendors
will be year 2000 compliant before the problem arises, Management believes that
since it is not dependent on any major vendor, its operations will not be
materially or adversely effected by the failure of a few vendors to timely
correct the problem. However, no assurances can be given that Management will be
correct in its belief.


Forward Looking Statements and Associated Risks

This Form 10-QSB contains forward looking statements which reflect management's
current views and estimates of future economic circumstances, industry
conditions, company performance and financial results. These forward looking
statements are based largely on our expectations and are subject to a number of
risks and uncertainties, many of which are beyond our control, such as
competition or possible future changes to state sales tax laws. Actual results
could differ materially from these forward looking statements because of changes
in the children's mail order catalog industry, availability or prices of goods,
credit availability, printers' schedules or availability, and other factors. Any
changes in such assumptions or factors could produce significantly different
results.


             PART II. OTHER INFORMATION

             Item 6. Exhibits and Reports on Form 8-K

             Exhibits filed as part of this report:

              27. Financial Data Schedule


             No report on form 8-K was filed during the second quarter of 1998.

                                       16

<PAGE>



Signature

         In accordance with the requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.


                                             Kids Stuff, Inc.

Date:    11/13/98                            \s\ William Miller  
         --------                            ------------------------------ 
                                             William Miller, CEO and CFO


                                       17






<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS AND RELATED FOOTNOTES THERETO, OF KIDS STUFF, INC.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               SEP-30-1998
<CASH>                                         329,157
<SECURITIES>                                         0
<RECEIVABLES>                                  392,570
<ALLOWANCES>                                         0
<INVENTORY>                                  1,585,009
<CURRENT-ASSETS>                             2,920,630
<PP&E>                                         509,192
<DEPRECIATION>                                 228,698
<TOTAL-ASSETS>                               4,824,582
<CURRENT-LIABILITIES>                        2,860,964
<BONDS>                                              0
                                0
                                      5,000
<COMMON>                                         3,513
<OTHER-SE>                                   1,955,104
<TOTAL-LIABILITY-AND-EQUITY>                 4,824,582
<SALES>                                      9,834,362
<TOTAL-REVENUES>                             9,834,362
<CGS>                                        5,806,678
<TOTAL-COSTS>                                8,535,021
<OTHER-EXPENSES>                             1,151,856
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              49,157
<INCOME-PRETAX>                                140,954
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            140,954
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   140,954
<EPS-PRIMARY>                                      .04
<EPS-DILUTED>                                      .04
        

</TABLE>


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