KIDS STUFF INC
10QSB, 1999-11-15
CATALOG & MAIL-ORDER HOUSES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB

                                   (MARK ONE)

            [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                     FOR THE PERIOD ENDED SEPTEMBER 30, 1999

                                       OR

            [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

  FOR THE TRANSITION PERIOD FROM ______________________ TO ____________________

                        COMMISSION FILE NUMBER 000-29334

                                KIDS STUFF, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

DELAWARE                                                    34-1843520

(STATE OR OTHER JURISDICTION OF INCORPORATION               (I.R.S. EMPLOYER
OR ORGANIZATION)                                            IDENTIFICATION NO.)

               7835 FREEDOM AVENUE, N.W., NORTH CANTON, OHIO 44720
               (ADDRESS OF PRINCIPLE EXECUTIVE OFFICES) (ZIP CODE)

                                 (330) 492-8090
              (REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE)

         4450 BELDEN VILLAGE STREET, N.W., SUITE 406, CANTON, OHIO 44718
                          (REGISTRANT'S FORMER ADDRESS)

     Check  whether  the issuer (1) filed all  reports  required  to be filed by
Section 13 or 15 (d) of the  Securities  Exchange Act of 1934 during the past 12
months (or for such shorter period that the registrant was required to file such
reports),  and (2) has been subject to such filing  requirements for the past 90
days.

     Yes [ X ] No [ ]

     As of November 15, 1999,  there were 3,512,856  shares of the  Registrant's
Common Stock $.001 par value issued and outstanding.

     Transitional Small Business Disclosure Format.

     Yes [ ] No [ X ]


<PAGE>
<TABLE>
<CAPTION>
INDEX

<S>                        <C> <C>                           <C> <C>                                      <C>
Balance Sheets - September 30, 1999 (Unaudited) and December 31, 1998......................................3
Statements of Operations - Three Months and Nine Months Ended September 30, 1999 and 1998 (Unaudited)......5
Statements of Cash Flows - Nine Months Ended  September 30, 1999 and 1998 (Unaudited)......................6
Notes to Financial Statements..............................................................................7
Item 2 - Management's Discussion and Analysis or Plan of Operations........................................12
Other Information..........................................................................................15
Signature Page.............................................................................................16

</TABLE>
<PAGE>
                                KIDS STUFF, INC.
                                 Balance Sheets

<TABLE>
<CAPTION>
                                               (UNAUDITED)
                                               September 30, December 31,
                                                  1999           1998

ASSETS:

CURRENT ASSETS

<S>                                             <C>          <C>
      Cash ..................................   $1,089,466   $   25,425
      Accounts receivable ...................      259,536      251,545
      Inventories ...........................    2,471,950    1,925,915
      Deferred catalog expense ..............    1,169,357      415,027
      Due from affiliates ...................      109,412      140,492
      Prepaid expenses ......................      121,030      166,497

          Total Current Assets ..............    5,220,751    2,924,901


PROPERTY & EQUIPMENT:

      Building and Land .....................    2,294,710            0
      Data processing equipment .............      302,512      262,474
      Leasehold Improvements ................       29,776       35,982
      Web Site ..............................      121,954         --
      Machinery and equipment ...............       75,951       65,765
      Furniture and fixtures ................      112,769       94,411

                                                 2,937,672      458,632

      Less accumulated depreciation .........      171,106      120,212

                                                 2,766,566      338,420


OTHER ASSETS, net of accumulated amortization

      Goodwill ..............................    1,030,080    1,072,905
      Customer List .........................      348,691      402,798
      Other Assets ..........................       83,625      289,110

                                                 1,462,396    1,764,813

                                                $9,449,713   $5,028,134
                                                ==========   ==========

</TABLE>
   The accompanying notes are an integral part of these financial statements.
<PAGE>
                                KIDS STUFF, INC.
                                 Balance Sheets

<TABLE>
<CAPTION>
                                           (UNAUDITED)
                                          September 30,     December 31,
                                             1999              1998

LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:

<S>                                       <C>            <C>
      Current Portion of long-term debt   $   144,500

      Accounts payable ................     2,739,469    $ 2,434,298
      Line of credit ..................       500,000        762,000
      Customer advances and other .....        83,729         44,960

          Total Current Liabilities ...     3,467,698      3,241,258


LONG-TERM DEBT, NET OF CURRENT PORTION

      Term Loan .......................       235,616              0
      Real Estate Mortgage ............     1,605,500              0

                                            1,841,116              0

STOCKHOLDERS' EQUITY:

      Common stock ....................         3,513          3,513
      Preferred stock .................         5,000          5,000
      Additional paid-in capital ......     5,168,271      3,216,734
      Retained earnings (deficit) .....    (1,035,885)    (1,438,371)

          Total Stockholders' Equity ..     4,140,899      1,786,876

                                          $ 9,449,713    $ 5,028,134
                                          ===========    ===========



</TABLE>

<PAGE>
                                KIDS STUFF, INC.
                             Statement of Operations
<TABLE>
<CAPTION>

                                                                      (UNAUDITED)                             (UNAUDITED)
                                                            Three Months Ended September 30,        Nine Months Ended September 30,

                                                                 1999              1998                 1999              1998

<S>                                                              <C>               <C>                 <C>                <C>
Net Sales                                                        $3,854,497        $3,220,741          $11,906,161        $9,834,362

Cost of Sales                                                     2,145,312         1,857,552            6,657,016         5,806,678

Gross Profit                                                      1,709,185         1,363,189            5,249,145         4,027,684

Selling Expenses                                                  1,122,317           967,541            3,290,115         2,728,343

General and Administrative Expenses                                 481,936           394,271            1,491,355         1,151,856

Income From Operations                                              104,932             1,377              467,675           147,485

Other Income (Expense)                                                    -            18,020             (65,189)           (6,531)

Net Income                                                         $104,932           $19,397             $402,486          $140,954
                                                           ================   ===============      ===============   ===============

Basic and Diluted Earnings Per Share                                  $0.01             $0.01                $0.08             $0.04

</TABLE>




    The accompanying notes are an integral part of these financial statements
<PAGE>
                                KIDS STUFF, INC.
                             Statement of Cash Flows

<TABLE>
<CAPTION>
                                                                                                        (UNAUDITED)
                                                                                              Nine Months Ended September 30,

                                                                                                1999                   1998


Cash Flows From Operating Activities:

<S>                                                                                                  <C>                   <C>
     Net Income                                                                                      $402,486              $140,954
     Adjustments to reconcile net income to net
     cash provided (used) by operating activities:

          Depreciation and amortization                                                               353,311               132,503
          (Increase) in accounts receivable                                                           (7,991)              (57,557)
          (Increase) in inventories                                                                 (546,035)             (195,997)
          (Increase) in deferred catalog expense                                                    (754,330)             (282,511)
          Decrease (Increase) in prepaid expenses                                                      45,467              (31,741)
          Increase in accounts payable, customer advances and other                                   343,940               374,568

Net cash provided (used) by operating activities                                                    (163,152)                80,219



Cash Flows From Investing Activities:

     Investment in property and equipment                                                           (2,479,042)            (50,135)
     Investment in Catalog Artwork and Design                                                               -             (126,535)

Net cash (used) by investing activities                                                             (2,479.042)           (176,670)



Cash Flows From Financing Activities:

     Borrowings on line of credit - net                                                             (262,000)                61,000
     Sale of preferred stock                                                                        1,951,537                     -
     Payment on long-term debt - related parties                                                                          (300,000)
     Borrowing - Term Loan                                                                            295,617                     -
     Borrowing - Real Estate Mortgage                                                               1,690,000                     -
     Increase in due to affiliates                                                                           -              562,713
     Decrease in due from affiliates                                                                    31,080                    -

Net cash provided by financing activities                                                           3,706,234               323,713



Net Increase in Cash                                                                                1,064,040               227,262



Cash - Beginning                                                                                       25,426               101,894



Cash - Ending                                                                                      $1,089,466              $329,157
                                                                                        =====================   ===================


</TABLE>


   The accompanying notes are an integral part of these financial statements.


<PAGE>
                                KIDS STUFF, INC.
                          NOTES TO FINANCIAL STATEMENTS
                                   (Unaudited)

Note 1: Business Description and Summary of Significant Accounting Policies

     Business  Description - Kids Stuff, Inc. ("Kids Stuff" or the "Company") is
in the mail order business and sells to customers  throughout the United States.
Duncan Hill, Inc. owns 81% of the Company's  outstanding voting capital stock as
of September  30,  1999.  Perfectly  Safe, a division of the Company,  primarily
sells  children's  safety  products for use up to age 3.  Jeanne's  Kids Club, a
division of the Company,  sells hard good products for children  primarily up to
the age of 3. Natural Baby, a division of the Company,  sells  clothing and toys
for  children  primarily  up to the age of 3.  Healthy  Feet,  a division of the
Company,  sells footwear and related products to infants and children.  Products
are purchased from a variety of vendors.

     Basis of  Presentation - The  accompanying  financial  statements have been
prepared by the Company.  Certain information and footnote  disclosures normally
included in financial  statements prepared in accordance with generally accepted
accounting  principles  have been  condensed  or omitted.  In the opinion of the
Company's management,  the disclosures made are adequate to make the information
presented not misleading,  and the financial  statements contain all adjustments
necessary to present  fairly the  financial  position as of September  30, 1999,
results of operations  for the three and nine month periods ended  September 30,
1999 and 1998,  and cash flows for the nine month  periods  ended  September 30,
1999 and 1998.  The results of  operations  for the three and nine month periods
are not necessarily indicative of the results to be expected for the full year.

     Per Share Amounts - Net income per share is  calculated  using the weighted
average  number of shares  outstanding  during the period for basic earnings per
share.  Diluted earnings per share are calculated to include the dilutive effect
of stock  options and  warrants,  if any.  The number of shares  outstanding  in
computing basic earnings per share for all periods presented was 3,512,856.  The
effect of the  convertible  preferred  stock and stock warrants  outstanding was
antidilutive.

New Authoritative Pronouncements

     In June 1999,  the  Financial  Accounting  Standards  Board  (FASB)  issued
Statement of Financial  Accounting  Standards  (SFAS) No. 137,  "Accounting  for
Derivative  Instruments and Hedging  Activities - Deferral of the Effective Date
of FASB  Statement  No. 133 - an  amendment  of FASB  Statement  No. 133," which
postponed  the  effective  date of SFAS  No.  133,  "Accounting  for  Derivative
Financial  Instruments  and Hedging  Activities,"  to all fiscal years beginning
after June 15,  2000.  The Company  does not  anticipate  having  these types of
hedges, and the effect of adoption is expected to be immaterial.

     The Accounting  Standards  Executive Committee issued Statement of Position
(SOP) 98-1, "Accounting for the Costs of Computer Software Developed or Obtained
for  Internal  Use,"  and  SOP  98-5,   "Reporting  on  the  Costs  of  Start-Up
Activities,"  which are effective for years  beginning  after Dec. 31, 1998. The
Company's  adoption  of SOP  98-1 and SOP 98-5  had no  material  effect  on its
results of operations or financial position.

Note 2:  Agreement with Affiliated Company

     Duncan Hill, Inc. owns 89% of the  outstanding  voting capital stock of the
Havana Group, Inc. (Havana). In January 1998, the Company contracted with Havana
to provide administrative,  executive, and accounting services at an annual cost
of  approximately  $206,100  as  outlined  below and $2.40 per order  processed.
Havana is also obligated to pay 5% of its 1998 pre-tax  profits to Kids Stuff in
connection with these administrative and fulfillment services.  However,  Havana
had no pre-tax profits for 1998.  Total costs charged to Havana in 1998 amounted
to $293,432.

     At  January  1,  1999  the   agreement  was  modified  and  extended  on  a
month-to-month   basis  as  Havana   began  to  incur   direct   costs  for  its
administrative  functions.  Havana pays to Kids an accounting,  data processing,
and  administrative  charge of  $15,000  per year plus  $1.75 per  shipment  for
warehouse services.  Havana is also obliged to pay 5% of its 1999 pretax profits
to Kids in connection with these services.
<PAGE>
                                KIDS STUFF, INC.
                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)

Note 2:  Agreement with Affiliated Company (Continued)

     Through June 30, 1999,  Havana's  accounts  receivable and  inventories are
pledged  as  collateral  on Kids line of  credit,  and  Havana  also  acted as a
guarantor.  In July 1999 Havana's  liability was released as a part of a general
restructuring  of the Kids line of credit.  At June 30,  1999 the balance on the
line of credit was $762,000.

Note 3: Stockholders' Equity

A.   Common Stock

     As of December  31, 1998 and  September  30,  1999,  the Company had common
stock at a par value of $.001 per share with  25,000,000  shares  authorized and
3,512, 856 shares issued and outstanding.

B. Preferred Stock

     The Board of Directors has the  authority,  without  further  action by the
stockholders, to issue up to 10,000,000 shares of Preferred Stock in one or more
series and to fix the rights, preferences, privileges, and restrictions thereof,
including  dividend  rights,   conversion  rights,   voting  rights,   terms  of
redemption,  liquidation preferences,  and the number of shares constituting any
series or the designation of such series.

     Series A Preferred Stock

     As of December 31, 1998 and September 30, 1999,  the Company had issued and
outstanding 5,000,000 shares of Series A Preferred Stock, $.001 par value. These
shares are held by Duncan  Hill.  The holder of the Series A Preferred  Stock is
entitled to one vote for each share held of record on all matters submitted to a
vote of the  stockholders.  The  Series  A  Preferred  Stock is not  subject  to
redemption  and has no conversion  rights or rights to  participate  in dividend
payments. In the event of any voluntary or involuntary liquidation,  dissolution
or winding up of the  affairs of the  Company,  each share of Series A Preferred
Stock has a liquidation preference of $.001 per share.

     Series 1 Preferred Stock

     In March 1999,  the  Company  completed  a public  offering  of  securities
through  Fairchild  Financial  Group,  Inc. in which 460,000  shares of Series 1
Preferred  Stock were  issued.  The holders of the Series 1 Preferred  Stock are
entitled to a  liquidation  preference of $5.50 per share and to vote on matters
submitted to a vote of the shareholders.  Each Series 1 Preferred Share receives
an cumulative annual dividend of $0.495,  or 9.0% of the liquidation  preference
per share,  payable in cash or common stock at the option of the  Company.  Each
Series 1 Preferred  Share is convertible  into two shares of common stock at the
option of the  holder,  commencing  September  3, 2000.  Each Series 1 Preferred
Share is  redeemable  at the option of the Company at a price of $7.20 per share
commencing September 3, 2000.

C. Warrants

         Class A Warrants

     The Company issued  2,400,000 Class A Warrants in 1997 in conjunction  with
an offering of its common  stock.  Each Class A Warrant  entitles  the holder to
purchase  one  share of  common  stock at a price of $5.00  for a period of four
years  commencing  June 26, 1998 and  expiring  June 26,  2002.  The Company may
redeem the Class A Warrants  at a price of $.05 per  warrant,  at any time after
they become  exercisable,  upon not less than 30 days' prior written notice,  if
the closing bid price of the Common Stock has been at least $14.40 per share for
20  consecutive  trading days ending on the fifth day prior to the date on which
the  notice  of  redemption  is  given.  All  2,400,000  Class  A  Warrants  are
outstanding as of December 31, 1998 and September 30, 1999.

<PAGE>
                                KIDS STUFF, INC.
                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)

C. Warrants (Continued)

         Preferred Warrants

     The Company  issued  920,000  Series 1 Preferred  Stock  Purchase  Warrants
(Preferred  Warrant)  in  March  1999 in  conjunction  with an  offering  of its
preferred  stock.  Each  Preferred  Warrant  entitles the holder to purchase one
share of  Series 1  Preferred  Stock at an  exercise  price of $6.00  per  share
commencing  September  3, 2000 and  expiring  March 3, 2002.  The Company  shall
redeem the  Preferred  Warrants  at a price of $1.20 per warrant in the event it
elects to redeem  its  Series 1  Preferred  Stock in  accordance  with the terms
summarized in Note 3B above. All 920,000  Preferred  Warrants are outstanding as
of September 30, 1999.

Note 4. Borrowings

     At June 30, 1999 Kids Stuff had an $800,000 line of credit from United Bank
with an open term which is payable on demand,  bearing  interest payable monthly
at the bank's prime lending rate plus 1%, for an effective rate of 8.75% at June
30,  1999.  The line of credit had a balance of $762,000 at June 30,  1999.  The
line was secured by assets of the Company,  as well as the assets of Duncan Hill
and another Duncan subsidiary,  Havana Group, Inc. The repayment of the facility
was guaranteed by Mr. Miller, the Company's Chief Executive Officer.  The credit
facility  required  that the Company  maintain a zero balance on the credit line
for a period of thirty consecutive days sometime during the course of each year.
The bank has waived the zero balance  requirement for 1998. The weighted average
interest rate for the year ended  December 31, 1998 was 9.3%. Due to the current
nature of the  liability,  the  carrying  amount of the line  approximated  fair
value.  This line of credit was paid off in July 1999 with the  proceeds  of the
new term loan and revolving line of credit facility.

     In July 1999 Kids Stuff obtained a new credit  facility from Bank One, N.A.
Bank One  extended a 24 month  revolving  credit line in the amount of $500,000,
bearing  interest at prime plus 1%.  Additionally,  Bank One extended a 60 month
term loan to the Company for $300,000,  bearing interest at 8.78%. The Company's
previously  outstanding $800,000 line of credit was retired with the proceeds of
the new  borrowings.  The new loans are secured by the assets of the Company,  a
third mortgage on the Company's  real estate,  cross  collateralization  of life
insurance  on the lives of Mr.  And Mrs.  Miller,  and carry  unconditional  and
unlimited guarantees of Mr. William Miller and Mrs. Jeanne Miller.

     In July 1999,  the Company  finalized  an  agreement to purchase a building
located in North  Canton,  Ohio,  which  will serve as the office and  warehouse
facilities for the Company,  Havana,  and Duncan Hill. The purchase price of the
building  was  $2,200,000.   The  purchase  was  partially  financed  through  a
commercial real estate loan from Bank One, N.A. in the amount of $1,690,000. The
loan has a 20 year amortization  period with an expiration date of July 7, 2009,
and carries a variable interest rate based upon the 30 day LIBOR plus 2.75%. The
rate of interest at September 30, 1999 was 8.78%. The loan is secured by a first
mortgage on the  Company's  real estate,  guaranteed by Duncan Hill,  Inc.,  Mr.
William Miller, Mrs. Jeanne Miller, and is cross  collateralized with assignment
of life insurance.

Note 5. Acquisition of The Natural Baby Company

     In 1997, the Company  acquired the net assets and operations of The Natural
Baby  Company,  a mail order  retailer  of  children's  clothing  and toys.  The
purchase was funded with the net  proceeds of an initial  public  offering.  The
acquisition  was  accounted for as a purchase  and,  accordingly,  the operating
results of the acquired  company have been included in the  Company's  financial
statements  since the date of  acquisition.  The  aggregate  purchase  price was
$2,066,829.  The excess of the aggregate purchase price over the value allocated
to the specifically  identifiable  assets acquired of $1,148,692 was recorded as
goodwill, which is being amortized over 20 years on the straight line method.








<PAGE>
                                KIDS STUFF, INC.
                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)

Note 6.   Public Offerings

Common Stock

     In July 1997,  the Company  completed an initial  public  offering in which
300,000 units were sold for $2,619,890,  net of issuance costs of $980,110. Each
unit consisted of two common shares and eight redeemable  Class A Warrants,  and
sold  for  $12  per  unit.   The  common  stock  and  warrants  are   separately
transferable.

     The  proceeds  of the public  offering  were used to acquire net assets and
operations of The Natural Baby  Company,  to pay on accounts  payable,  to repay
indebtedness to bridge lenders,  to repay  indebtedness to the Company's parent,
Duncan Hill, to consolidate the operations of The Natural Baby Company,  and for
general corporate purposes.

Preferred Stock

     In March 1999,  the Company  completed a public  offering of  securities in
which 460,000 units were sold for $1,951,537, net of issuance costs of $578,463.
Each unit  consisted  of one share of Series 1 Preferred  Stock and two Series 1
Preferred  Stock  Purchase  Warrants,  and sold for $5.50 per unit. The Series 1
Preferred Stock and Preferred Warrants are separately  transferable.  Commencing
September 3, 2000,  each share of Series 1 Preferred  Stock is convertible  into
two  shares of Kids Stuff  Common  Stock.  Commencing  September  3, 2000,  each
Preferred  Warrant  entitles  the  holder  to  purchase  one  share of  Series 1
Preferred  Stock at an  exercise  price of $6.00  per  share  until the close of
business on March 3, 2002.

     The  proceeds  of the public  offering  are to be used for the  purchase of
inventory, accounts payable reduction, establishment of a new operations center,
web site  production  and  development,  leasehold  improvements  for the  "Kids
Catalog Outlet" retail store, and general corporate purposes.

Note 7. Employment Agreements

     The Company has entered into separate five-year employment  agreements with
William L. Miller and Jeanne E. Miller,  effective January 1, 1997,  pursuant to
which Mr.  Miller  is to serve as  Chairman  of the  Board  and Chief  Executive
Officer  of the  Company  and Mrs.  Miller  is to serve  as its  President.  The
employment  agreements  provide for an annual  base  salary of $125,000  for Mr.
Miller and $105,000 for Mrs.  Miller,  subject to annual  review for increase by
the Company. The employment agreements also provide for the eligibility of these
executives  to  receive  annual  cash  bonuses  under  the  Company's  Incentive
Compensation  Plan,  and  each  of  Mr.  Miller  and  Mrs.  Miller's  respective
employment  agreements  grant  an  option  to  purchase  100,000  shares  of the
Company's  Common  Stock,  which vest 25% on each of the first four  anniversary
dates  commencing  January  1, 1998,  regardless  of whether  the  executive  is
employed on such dates by the Company.  The vested  options will be  immediately
exercisable  and will  expire  ten  years  from the date of the  agreement.  The
exercise  price of the  options  when  granted  was $5.00 per share,  subject to
downward  adjustments  in the  exercise  price  if  the  Company  meets  certain
performance goals. In September 1999, the Company's Board of Directors cancelled
the above mentioned options, and issued new options at a fixed exercise price of
$1.33,  representing the market price of the Company's common stock for the week
ended  September 17, 1999.  Other terms and conditions of the option  agreements
remained the same.

     Mrs.  Miller  also  received an option to  purchase  100,000  shares of the
Company's  unregistered common stock as a signing bonus on October 16, 1998. The
exercise price of the options at the time of the grant was $2.50 per share,  and
provided  that the  options  expire  10 years  from  the date of the  grant.  In
September  1999, the Company's  Board of Directors  cancelled  this option,  and
issued Mrs. Miller a new option at an exercise price at $1.33,  representing the
market  price of the  Company's  common stock for the week ended  September  17,
1999. Other terms and conditions of the previous option  agreement  remained the
same.




<PAGE>
                                KIDS STUFF, INC.
                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)

Note 8. Incentive Plans

A. Incentive Compensation Plan

     During  1997,  the  Company  adopted an  Incentive  Compensation  Plan (the
"Plan").  The Plan is designed to motivate employee  participants to achieve the
Company's annual strategic goals.  Eligibility for  participation in the Plan is
limited to the Chief  Executive  Officer and the  President of the Company,  and
such  other  employees  of the  Company  as may be  designated  by the  Board of
Directors from time to time. For each fiscal year of the Company, the Board will
establish a bonus pool not to exceed 10% of the Company's  operating income. The
amount of such pool with respect to any year shall be  determined  subsequent to
the end of that year upon the  determination  of the Company's  operating income
for that year.  Each  participant  in the Plan is eligible  to receive  from the
bonus pool an annual award of up to 50% of the participant's base salary.  There
were no awards in 1998 or the first nine months of 1999.

B. Stock Incentive Plan

     During 1997, the Company adopted a Stock  Incentive Plan (Incentive  Plan).
Under the Incentive Plan, the  Compensation  Committee of the Board of Directors
may grant stock  incentives  to key  employees  and the directors of the Company
pursuant  to which a total of  400,000  shares  of Common  Stock may be  issued;
provided, however, that the maximum amount of Common Stock with respect to which
stock  incentives may be granted to any person during any calendar year shall be
20,000  shares,  except  for a grant  made to a  recipient  upon the  recipients
initial  hiring by the  Company,  in which case the number shall be a maximum of
40,000  shares.  These numbers are subject to adjustment in the event of a stock
split and similar events.  Stock incentive grants may be in the form of options,
stock  appreciation  rights,  stock awards or a  combination  thereof.  No stock
incentives  were granted under the Incentive Plan in 1998; the Company  approved
the issuance of 65,000  options at September 24, 1999. The exercise price of the
options  are $1.33 per share,  representing  the market  value of the  Company's
common stock during the week ended September 17, 1999.

Note 9. Non-Qualified Stock Option Agreement

     During  1998,  the  Company  entered  into  a  non-qualified  stock  option
agreement  with Clark D. Swisher and Alfred M.  Schmidt,  Jr.,  directors of the
Company. Each of Mr. Swisher and Mr. Schmidt were granted the option to purchase
30,000  shares of the Company's  common stock,  which vest 25% on August 1, 1998
and 25% on each  January 1, 1999,  January 1,  2000,  and  January 1, 2001.  The
vested options will be immediately exercisable and will expire 10 years from the
date of the agreement.  The exercise price of the options was $2.50 per share of
common stock. In September 1999, the Company's Board of Directors  cancelled the
options, and issued new options at an exercise price at $1.33,  representing the
market  price of the  Company's  common stock for the week ended  September  17,
1999.

     In September 1999, the Company  entered into a  non-qualified  stock option
agreement with Debra P. Gibbs upon her appointment as a Director of the Company.
Mrs.  Gibbs was granted the option to purchase  30,000  shares of the  Company's
common stock,  which vest 25% on September 21, 1999,  and 25% each on January 1,
2001,  January  1,  2002,  and  January 1,  2003.  The  vested  options  will be
immediately exercisable and will expire 10 years from the date of the agreement.
The exercise price of the options is $1.33 per share of common stock.


Note 10. Purchase of Land and Building

     In July 1999,  the Company  finalized  an  agreement to purchase a building
located in North  Canton,  Ohio,  which  will serve as the office and  warehouse
facilities for the Company,  Havana,  and Duncan Hill. The purchase price of the
building  was  $2,200,000.   The  purchase  was  partially  financed  through  a
commercial  real  estate  loan in the  amount of  $1,690,000  (See Note 4).  The
building is being depreciated over 40 years on a straight-line  basis at $47,500
per year.



<PAGE>
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION.

      OVERVIEW

     Kids Stuff, Inc. is a catalog merchant selling quality children's  products
to consumers  throughout the United States. Our business emphasizes products for
children in the age group of prenatal to three years old,  and consists of three
catalogs:

     Perfectly Safe specializes in children's  safety  products.  Jeannie's Kids
Club offers toys and other  hardgoods at discount prices in return for an annual
membership fee. The Natural Baby Catalog emphasizes natural clothing,  diapering
and wood toys.

     We acquired Perfectly Safe during January 1990 and circulated approximately
900,000 catalogs during that first year,  producing net sales of $1,473,000.  By
the end of 1998, sales had increased to over $4.9 million,  which resulted in an
annual compound growth rate of over 15%.

     Jeannie's  Kids Club was  created  and  developed  in-house,  and the first
catalog was mailed during July 1995.  The annual club  membership is $18, and is
renewed  automatically  each year,  subject to customer  cancellation  and other
limitations.  In return for their  membership fee,  members are able to purchase
products at discount prices compared to other  children's  catalogs.  During the
year  1998,  the third  full year of Kids Club  operations,  net sales were $3.1
million.

     We acquired The Natural  Baby  Catalog on July  2,1997,  using the proceeds
from our initial public offering. The Natural Baby Catalog compliments our other
catalogs  and  offers  alternative  products  to parents  interested  in natural
childbirth,  nursing  products and natural  fiber  clothing.  During  1998,  The
Natural Baby Catalog generated net sales of $6.2 million.

     In the fourth  quarter of 1998 we opened "Kids  Catalog  Outlet",  a retail
store  in  Canton,   Ohio,  for  purposes  of  creating  incremental  sales  and
liquidating excess and obsolete  inventory.  The store is 3,300 square feet, and
is located in a strip mall in the Belden Village area of Canton, Ohio. The store
design and  fixture  selection  was based upon appeal to the  generally  upscale
consumer demographics that we attract in our catalogs,  with prices and sales to
emphasizing value.

     In the third  quarter of 1999 we  introduced  our Healthy Feet  Catalog,  a
collection  of footwear  and related  products  for  infants and  toddlers.  The
merchandise,  creative  design,  and  marketing  planning  were  created  by the
employees of Kids Stuff, and we plan to test and evaluate the performance of the
catalog in the third quarters and fourth quarters of 1999.



<PAGE>
RESULTS OF OPERATIONS

THREE  MONTHS  ENDED  SEPTEMBER  30,  1999  COMPARED TO THE THREE  MONTHS  ENDED
SEPTEMBER 30, 1998.

     Net Sales for the quarter  ended  September 30, 1999  increased  19.7% to $
3,854,497, compared with $3,220,741 for the same period of 1998. Net profits for
the third  quarter  increased  441.0% to $104,932,  compared with net profits of
$19,397 for the same period in 1998.

     Approximately  50% of our increased  sales were attributed to The Perfectly
Safe  Catalog,  which  recorded  27.7% growth in sales  compared  with the third
quarter of 1998.  Our retail  store and our new Healthy Feet catalog were not in
existence in the third  quarter of 1998,  and  accounted  for 29.4% of our sales
growth.

     Cost of sales decreased to 55.7% in 1999,  compared with 57.7% of net sales
in 1998.  The  improvement is  attributable  to improved gross profit margins on
products sold.

     Selling expenses, consisting of advertising and marketing costs, were 29.1%
of net sales in the third  quarter  of 1999,  compared  with  30.0% in the third
quarter of 1998. This decrease is  attributable to slightly lower  telemarketing
expense.

     General  and  Administrative  expenses  during  the third  quarter  of 1999
increased by $87,665 to $481,936 to 12.5% of net sales,  compared with $394,271,
or 12.2% of net sales,  during  the same  period in 1998.  The  change  reflects
increased  wages,  as we build our  infrastructure  to meet the  requirements of
increased sales activity.

     Income from  operations  increased to $104,932  during the third quarter of
1999, compared with $1,377 during the third quarter of 1998. The increase is due
to increased sales of $633,756,  accomplished  with a 2.0%  improvement in gross
margins.

     Net income  increased  by $85,535  this  quarter  as  compared  to the same
quarter last year. Last year's quarter net income amounted to 0.6% of net sales,
while net income for the current quarter amounted to 2.7% of net sales.

NINE MONTHS ENDED SEPTEMBER 30, 1998 COMPARED TO THE NINE MONTHS ENDED SEPTEMBER
30, 1997.

     Sales for the nine  months  ended  September  30, 1999  increased  21.1% to
$11,906,161,  compared with  $9,834,362  for the same period of 1998. Net income
for the first nine  months of 1999  improved  to  $402,486  compared  with a net
income of $140,954 for the same period in 1998.

     Approximately  55% of our increased  sales were attributed to The Perfectly
Safe Catalog.  Approximately  36% of increased sales was recorded by The Natural
Baby Catalog,  with the remainder of our sales  increase  coming from the retail
store and the introduction of the Healthy Feet catalog.

     Cost of sales  declined to 55.9% in 1999,  compared with 59.0% of net sales
in 1998. The change is  attributable  to improved  product gross profit margins,
which accounted for 75% of the improvement in our cost of sales margins.

     Selling expenses,  consisting of advertising and marketing costs,  remained
fairly constant at 27.6% of net sales in the first nine months of 1999, compared
with 27.7% for the same period in 1998.

     General and  Administrative  expenses increased by $339,499 to 12.5% of net
sales in 1999,  compared with 11.7% of net sales in 1998.  Approximately  65% of
the increase was due to increased  depreciation and amortization charges,  which
increased  to $353,311 for the nine months ended  September  30, 1999,  compared
with $132,505 for the same period in 1998. The increased charges are a result of
amortizing design and creative costs for the Company's  catalogs incurred in the
fourth quarter of 1998, which are being amortized through the end of fiscal year
1999.  Other  increases in general and  administrative  expenses are a result of
increased costs, primarily in wage and personnel expense.


<PAGE>
LIQUIDITY AND CAPITAL RESOURCES

     At September 30, 1999, our accumulated deficit was reduced by $402,486 from
December 31, 1998 because of the first nine months earnings performance.

     In  addition to net  earnings,  cash was  provided  by non-cash  charges of
$353,311 for  depreciation and  amortization,  increases in accounts payable and
other  liabilities of $343,940,  and a reduction in prepaid expenses of $45,467.
Largest  users of working  capital  were  inventory  increases  of $546,035  and
increased  deferred  catalog  expense of  $754,330.  Higher  volume  mailings of
catalogs  resulted in increased  sales, as compared to 1998, and account for the
increased deferred catalog expense and inventory requirements.

     In July 1999 the  Company  purchased a building  in North  Canton,  Ohio to
integrate its offices, warehouse, and distribution functions. The purchase price
of the  property  was  $2,200,000,  which  accounts  for  88.7% of cash used for
investing activities in the nine months ended September 30, 1999.  Additionally,
the Company  invested  $121,954  in its Web site,  kidsstuff.com,  and  invested
$40,038 in data processing improvements.

     In March 1999 the Company  obtained  $1,951,537  from the sale of preferred
stock,  net of offering  costs.  (See Note 6 - Stock  Offerings.) The funds were
used for increased inventory investment and working capital purposes.

     In the third quarter of 1999 Kids Stuff  restructured  its banking facility
with Bank One,  N.A.  As a result,  Bank One  provided  commercial  real  estate
financing  for the  purchase  of our  building  in the amount of  $1,690,000,  a
revolving line of credit in the amount of $500,000, and a five-year term loan in
the  amount  of  $300,000.  (See  Note 4 -  Borrowings).  As a  result  of  this
restructuring,  Kids Stuff  generated net cash from financing  activities in the
amount of $3,706,234, after a pay-down of $31,080 in amounts due to affiliates.

     At September  30, 1999,  our credit line of $500,000 was fully  borrowed at
$500,000. The line is a 24 month revolving line of credit, secured by the assets
of Kids Stuff and Duncan Hill, and is personally guaranteed by our President and
CEO. The interest rate is prime plus 1%.

     At September 30, 1998, our accumulated deficit was reduced by $140,954 from
December  31, 1997  because of the first nine months  earnings  performance.  In
addition to net  earnings,  cash  provided  by  operating  activities  including
non-cash charges of $132,505 for depreciation and amortization. Largest users of
working capital were inventory increases and increased deferred catalog expense,
totaling  $478,508.  Higher  volume  mailings of catalogs,  as compared to 1997,
accounts for the increased deferred expense and inventory needs.

     Overall,  we  expect  to  meet  our  current  cash  needs  through  ongoing
operations and from our present working capital position.

YEAR 2000 ISSUES

     Many existing  computer  programs use only two digits to identify a year in
the date field.  Their programs were designed and developed without  considering
the  impact  of the  upcoming  change in the  century.  If not  corrected,  many
computer  applications  could fail or create erroneous results by or at the year
2000.  The  company  has  updated its  computers  and tested  them,  although no
assurances can be given that problems will not occur. The Company  purchases its
materials from numerous  vendors.  While the Company has not determined  whether
all  its  vendors  will  be year  2000  compliant  before  the  problem  arises,
Management  believes  that since it is not  dependent on any major  vendor,  its
operations will not be materially or adversely  effected by the failure of a few
vendors to timely correct the problem.  However, no assurances can be given that
Management will be correct in its belief.

FORWARD LOOKING STATEMENTS AND ASSOCIATED RISKS

     This  Form  10-QSB  contains  forward  looking   statements  which  reflect
management's  current  views and  estimates  of future  economic  circumstances,
industry  conditions,  company performance and financial results.  These forward
looking  statements are based largely on our  expectations  and are subject to a
number of risks and uncertainties, many of which are beyond our control, such as
competition or possible  future changes to state sales tax laws.  Actual results
could differ materially from these forward looking statements because of changes
in the children's mail order catalog industry,  availability or prices of goods,
credit availability, printers' schedules or availability, and other factors. Any
changes in such  assumptions  or factors could produce  significantly  different
results.


<PAGE>
             PART II. OTHER INFORMATION

             Item 6. Exhibits and Reports on Form 8-K

             Exhibits filed as part of this report:

              27. Financial Data Schedule

             No report on form 8-K was filed during the third quarter of 1999.


<PAGE>
                 KIDS STUFF, INC. FORM 10-QSB NOVEMBER 15, 1999

                                   Signature

         In accordance with the requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                                                     Kids Stuff, Inc.

DATE: 11/15/99
                                                  /s/WILLIAM MILLER
                                                     William Miller, CEO and CFO


<TABLE> <S> <C>


<ARTICLE>                     5


<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
FINANCIAL STATEMENTS AND RELATED FOOTNOTES THERETO, OF KIDS STUFF, INC.

                            Financial Data Schedule

                                   Exhibit 27

</LEGEND>

<S>                             <C>
<PERIOD-TYPE>                   9-mos
<FISCAL-YEAR-END>               dec-31-1999
<PERIOD-END>                    sep-30-1999
<CASH>                                  1,089,466
<SECURITIES>                            0
<RECEIVABLES>                           259,536
<ALLOWANCES>                            0
<INVENTORY>                             2,471,950
<CURRENT-ASSETS>                        5,220,751
<PP&E>                                  2,937,672
<DEPRECIATION>                          171,106
<TOTAL-ASSETS>                          9,449,713
<CURRENT-LIABILITIES>                   3,467,698
<BONDS>                                 0
                   0
                             5,000
<COMMON>                                3,513
<OTHER-SE>                              4,132,386
<TOTAL-LIABILITY-AND-EQUITY>            9,449,713
<SALES>                                 11,906,161
<TOTAL-REVENUES>                        11,906,161
<CGS>                                   6,657,016
<TOTAL-COSTS>                           11,438,486
<OTHER-EXPENSES>                        1,491,355
<LOSS-PROVISION>                        0
<INTEREST-EXPENSE>                      86,141
<INCOME-PRETAX>                         402,486
<INCOME-TAX>                            0
<INCOME-CONTINUING>                     402,486
<DISCONTINUED>                          0
<EXTRAORDINARY>                         0
<CHANGES>                               0
<NET-INCOME>                            402,486
<EPS-BASIC>                             .08
<EPS-DILUTED>                           .08



</TABLE>


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