KIDS STUFF INC
DEF 14A, 1999-06-03
CATALOG & MAIL-ORDER HOUSES
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                            SCHEDULE 14A INFORMATION

                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934
                               (Amendment No. __)


Filed by the registrant |X|


Filed by a party other than the Registrant |_|

Check the appropriate box:

|_| Preliminary proxy statement

|_| Confidential, for Use of the Commission Only
    (as permitted by Rule 14a-6(e)(2))

|X| Definitive proxy statement

|_|  Definitive additional materials

|_|  Soliciting material pursuant to Section 240.14a-11(c) or Section 240.14a-12


                                KIDS STUFF, INC.
                (Name of Registrant as Specified in Its Charter)

     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of filing fee (Check the appropriate box):

|X|      No fee required.

|_|     Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     (1) Title of each class of securities to which transaction applies:

     (2) Aggregate number of securities to which transaction applies:

     (3) Per unit  price  or other  underlying  value  of  transaction  computed
pursuant to Exchange Act Rule 0-11:

     (4) Proposed maximum aggregate value of transaction:

     (5) Total fee paid:

|_|      Check box if any part of the fee is offset as provided by Exchange  Act
         Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee
         was paid  previously.  Identify  the  previous  filing by  registration
         statement number, or the Form or Schedule and the date of its filing.

(1)      Amount Previously Paid:

(2)      Form, Schedule or Registration Statement No.

(3)      Filing Party:

(4)      Date Filed:

<PAGE>
                                KIDS STUFF, INC.
                   4450 Belden Village Street, N.W., Suite 406
                               Canton, Ohio 44718
                                 (330) 492-8090

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                    TO BE HELD ON JULY 6, 1999, AT 1:30 P.M.


To the Shareholders of Kids Stuff, Inc.

     Notice is  hereby  given  that the  Annual  Meeting  of  Shareholders  (the
"Meeting") of Kids Stuff,  Inc., a Delaware  corporation (the "Company" or "Kids
Stuff"),  will be held at the executive offices of Kids Stuff, Inc., 4450 Belden
Village Street, N.W., Suite 406, Canton, Ohio 44718, on July 6, 1999 at the hour
of 1:30 P.M. local time for the following purposes:

     (1) To elect four Directors of the Company for the coming year; and

     (2) To  transact  such  other  business  as may  properly  come  before the
Meeting.

     Only  shareholders  of record at the close of  business on June 1, 1999 are
entitled to notice of and to vote at the Meeting or any adjournment thereof.


                                              By Order of the Board of Directors

                                                    William L. Miller, Secretary

June 2, 1999

     IT IS IMPORTANT THAT YOUR SHARES BE  REPRESENTED AT THE MEETING  REGARDLESS
OF THE NUMBER OF SHARES  YOU HOLD.  YOU ARE  INVITED  TO ATTEND  THE  MEETING IN
PERSON, BUT WHETHER OR NOT YOU PLAN TO ATTEND,  PLEASE COMPLETE,  DATE, SIGN AND
RETURN THE  ACCOMPANYING  PROXY IN THE ENCLOSED  ENVELOPE.  IF YOU DO ATTEND THE
MEETING,  YOU MAY,  IF YOU  PREFER,  REVOKE  YOUR PROXY AND VOTE YOUR  SHARES IN
PERSON.


<PAGE>
                                 PROXY STATEMENT

     This Proxy Statement and the accompanying  proxy are furnished by the Board
of Directors of Kids Stuff,  Inc.  ("Kids Stuff" or "the Company") in connection
with the  solicitation  of proxies for use at the Annual Meeting of Stockholders
(the "Meeting")  referred to in the foregoing  notice.  It is contemplated  that
this Proxy Statement  (which includes as Appendix A, the Company's Annual Report
on Form 10-KSB for its year ended  December  31, 1998,  exclusive of  exhibits),
together  with  the  accompanying  form of  proxy  will be  mailed  together  to
shareholders on or about June 2, 1999.

     The record date for the determination of shareholders entitled to notice of
and to vote at the Meeting is June 1, 1999. On that date,  there were issued and
outstanding 3,512,856 shares of Common Stock, par value $.001 per share, 460,000
shares of voting Series 1 Preferred Stock and 5,000,000  shares of Voting Series
A Preferred  Stock.  The Series 1 Preferred  Stock and Series A Preferred  Stock
have the same  voting  rights  as the  Common  Stock at the  Company's  upcoming
meeting and are collectively  with the Common Stock  hereinafter  referred to as
the "Voting  Stock." The  presence,  in person or by proxy,  of the holders of a
majority  of the  outstanding  Voting  Stock  entitled to vote at the Meeting is
necessary to constitute a quorum. In deciding all questions, a shareholder shall
be entitled to one vote, in person or by proxy,  for each share held in his name
on the record date. In proposal No. 1,  directors will be elected by a plurality
of the votes of the Voting Stock cast at the Meeting.  All other  proposals that
may come before the  meeting  will be decided by a majority of the votes cast at
the Meeting.

     All proxies received  pursuant to this  solicitation  will be voted (unless
revoked) at the Annual Meeting of July 6, 1999 or any adjournment thereof in the
manner directed by a shareholder and, if no direction is made, will be voted for
the election of each of the management  nominees for director in Proposal No. 1.
If any other matters are properly presented at the meeting for action,  which is
not presently anticipated, the proxy holders will vote the proxies (which confer
authority to such holders to vote on such matters) in accordance with their best
judgment. A proxy given by a shareholder may nevertheless be revoked at any time
before it is voted by  communicating  such revocation in writing to the transfer
agent, American Stock Transfer & Trust Company, at 40 Wall Street, New York, New
York 10005,  Attention:  Proxy  Department,  or by  executing  and  delivering a
later-dated  proxy.  Furthermore,  any  person  who has  executed a proxy but is
present at the Meeting may vote in person instead of by proxy; thereby canceling
any proxy previously given,  whether or not written revocation of such proxy has
been given. As of the date of this Proxy Statement, the Board of Directors knows
of no matters other than the foregoing that will be presented at the Meeting. If
any other business  should  properly come before the Meeting,  the  accompanying
form of proxy will be voted in accordance with the judgment of the persons named
therein,  and discretionary  authority to do so is included in the proxies.  All
expenses in connection  with the  solicitation of this proxy will be paid by the
Company.  In addition to solicitation by mail,  officers,  directors and regular
employees  of the  Company  who will  receive  no extra  compensation  for their
services,  may  solicit  proxies by  telephone,  telegraph  or  personal  calls.
Management does not intend to use specially engaged employees or paid solicitors
for such  solicitation.  Management intends to solicit proxies which are held of
record by brokers, dealers, banks, or voting trustees,

                                        1

<PAGE>
     or their  nominees,  and may pay the  reasonable  expenses  of such  record
holders for completing the mailing of solicitation materials to persons for whom
they hold the shares. All solicitation expenses will be borne by the Company.

                                 PROPOSAL NO. 1
                              ELECTION OF DIRECTORS

     Management  recommends  that you  vote  your  Voting  Stock in favor of the
nominees  named to the  Board  of  Directors.  Directors  will be  elected  by a
plurality of the votes of the Voting Stock cast at the Meeting.

     Four  directors are to be elected at the meeting for terms of one year each
and until their successors  shall be elected and qualified.  It is intended that
votes will be cast  pursuant to such proxy for the  election of the four persons
whose names are first set forth below  unless  authority to vote for one or more
of the nominees is withheld by the enclosed  proxy, in which case it is intended
that  votes  will be cast for  those  nominees,  if any,  with  respect  to whom
authority has not been withheld.  All of the nominees  namely are now members of
the Board of  Directors.  In the event that any of the  nominees  should  become
unable or unwilling to serve as a director,  a contingency  which the management
has no  reason  to  expect,  it is  intended  that the  proxy be  voted,  unless
authority  is withheld,  for the  election of such  person,  if any, as shall be
designated by the Board of Directors. The following table sets forth information
concerning each proposed director of the Company.  The names, ages and principal
occupations of the Company's present directors, and the date on which their term
of office commenced and expires, are as follows:
<TABLE>
<CAPTION>

                                                                   First
                                               Term of             Became                 Principal
Name                             Age           Office              Director               Occupation

<S>                               <C>            <C>                 <C>                <C>
William L. Miller                 62             (1)                 1996               Chairman of the
                                                                                        Board, Chief
                                                                                        Executive Officer
                                                                                        and Principal
                                                                                        Financial Officer of
                                                                                        the Company

Jeanne E. Miller                 51              (1)                 1996               President of the
                                                                                        Company

Clark D. Swisher                 47              (1)                 1996               Senior VicePresident
                                                                                        of the   Employee
                                                                                        Benefits Division of the
                                                                                        Leonard-McCormick
                                                                                        Agency

Alfred M. Schmidt                65             (1)                  1998               President of Schmidt
                                                                                        Group International,
                                                                                        Inc.
</TABLE>

     (1) Directors are elected at the annual  meeting of  stockholders  and hold
office until the following annual meeting.

                                        2

<PAGE>
     William L.  Miller is  Chairman  of the  Board,  Chief  Executive  Officer,
Principal  Financial  Officer,  Treasurer and Secretary of the Company.  Mr. and
Mrs. Miller are married.  Jeanne E. Miller is President of the Company.  Mr. and
Mrs. Miller are married.  The terms of all officers expire at the annual meeting
of  directors  following  the  annual  stockholders  meeting.  Subject  to their
contract rights to compensation, if any, officers may be removed, either with or
without cause, by the Board of Directors,  and a successor elected by a majority
vote  of the  Board  of  Directors,  at any  time.  The  biographies  and  other
information  of the Company's  executive  officers and directors are included in
Item 9 of the  Company's  Form  10-KSB  annexed  hereto  as  Appendix  A and are
incorporated herein by reference.

     During  fiscal  1998,  the Board of Directors  held four  meetings and took
action by unanimous written consent on two occasions.  The Company's last annual
meeting of  shareholders  was held on December 18, 1998. Of the shares of Common
Stock and Series A Preferred  Stock eligible to vote at such meeting,  2,251,275
shares of Common  Stock and  5,000,000  shares of Series A Preferred  Stock were
present in person or proxy. At such meeting, William L. Miller, Jeanne E. Miller
and Clark D.  Swisher  were  elected  directors  by an  affirmative  vote of all
stockholders present at the meeting with no shares in opposition.

Compliance with Section 16(a) of the Securities Exchange Act of 1934

     Section  16(a) of the  Securities  Exchange  Act of 1934,  as amended  (the
"Exchange Act"), requires the Company's officers and directors,  and persons who
own  more  than ten  percent  of a  registered  class  of the  Company's  equity
securities,  to file  reports of  ownership  and changes in  ownership  with the
Securities and Exchange Commission (the "Commission").  Officers,  directors and
greater  than  ten  percent   stockholders  are  required  by  the  Commission's
regulations  to furnish the Company with copies of all Section  16(a) forms they
file. To Management's knowledge, no officer, director or person owning more than
10% of the Company's  Common Stock filed any reports late during its fiscal year
ended December 31, 1997,  except Alfred Schmidt filed late a Form 3 and a Form 4
for September  1998,  Clark D. Swisher filed late a Form 3 and William L. Miller
and Duncan Hill, Inc. each filed late a Form 4 for March 1998.


Executive Compensation/Security Ownership of Management and Others/Certain
Transactions

     Incorporated  by  reference  is the contents of Items 10, 11 and 12 of Kids
Stuff's  Form 10-KSB for its year ended  December  31,  1998, a copy of which is
annexed to this Proxy Statement as Appendix A.

                                    AUDITORS

     The  principal  accountant  who has been  selected  by the  Company for the
current  fiscal  year is  Hausser  &  Taylor  LLP who  served  as the  Company's
independent public accountant for its fiscal year ended December 31, 1998. It is
expected  that a  representative  of Hausser & Taylor LLP will be present at the
Annual Meeting of Shareholders, will have the opportunity to make a statement if
they desire to do so and will be available to respond to appropriate questions.

                                        3

<PAGE>
                                 OTHER BUSINESS

     As of the date of this  Proxy  Statement,  the  Board of  Directors  of the
Company knows of no other business which will be presented for  consideration at
the Annual Meeting.

                     AVAILABILITY OF SECURITIES AND EXCHANGE
                            COMMISSION'S FORM 10-KSB


     THE COMPANY'S  ANNUAL  REPORT FOR ITS YEAR ENDED  DECEMBER 31, 1998 ON FORM
10-KSB INCLUDES THE FINANCIAL  STATEMENTS,  SCHEDULES AND EXHIBITS  THERETO,  AS
FILED WITH THE  SECURITIES AND EXCHANGE  COMMISSION;  SUCH REPORT IS ATTACHED TO
THIS PROXY STATEMENT AS EXHIBIT A (EXCLUSIVE OF EXHIBITS).  ADDITIONAL COPIES OF
SUCH REPORT AND THE EXHIBITS ARE AVAILABLE  WITHOUT  CHARGE TO THE  STOCKHOLDERS
UPON  WRITTEN  REQUEST.  SUCH  MATERIAL  CAN BE OBTAINED BY WRITING  KIDS STUFF,
ATTENTION  SHAREHOLDER  RELATIONS,  4450 BELDEN VILLAGE STREET,  N.W., SUITE 406
CANTON, OHIO 44718

Stockholders Proposals for the Next Annual Meeting

     Proposals of security  holders  intended to be presented at the next Annual
Meeting  must be received by the Company for  inclusion in the  Company's  Proxy
Statement  and form of proxy  relating  to that  meeting as soon as  possible no
later than March 1, 2000.

                                                                KIDS STUFF, INC.

                                                    William L. Miller, Secretary



                                        4
<PAGE>
                                   APPENDIX A


                                  FORM 10-KSB
                            FOR THE FISCAL YEAR ENDED


                                December 31, 1998



<PAGE>
                                      PROXY
                        KIDS STUFF, INC. - ANNUAL MEETING
                     To be held on July 6, 1999 at 1:30 P.M.
           This Proxy is Solicited on Behalf of the Board of Directors

     The  undersigned  shareholder of Kids Stuff,  Inc., a Delaware  corporation
(the  "Company"),  acknowledges  receipt  of the  Notice  of Annual  Meeting  of
Shareholders and Proxy Statement,  dated June 2, 1999 and hereby constitutes and
appoints William Miller and Jeanne Miller or either of them acting singly in the
absence  of the  other,  with a power of  substitution  in either  of them,  the
proxies  of the  undersigned  to vote  with the same  force  and  effect  as the
undersigned all shares of Common Stock of the Company held by the undersigned at
the Annual  Meeting of  Shareholders  of the Company to be held at the executive
offices of the Company at 4450 Belden Village Street,  N.W.,  Suite 406, Canton,
Ohio 44718,  on July 6, 1999 at 1:30 P.M.  local time and at any  adjournment or
adjournments thereof,  hereby revoking any proxy or proxies heretofore given and
ratifying  and  confirming  all that said  proxies may do or cause to be done by
virtue thereof with respect to the following matters:

     1. The election of the four directors nominated by the Board of Directors.

FOR all nominees listed below (except          WITHHOLD AUTHORITY to vote
as indicated below), please check here         for all nominees listed below,
                                               please check here

William L. Miller   Jeanne E. Miller    Clark D. Swisher    Alfred M. Schmidt

To withhold  authority to vote for any individual nominee or nominees write such
nominee's or nominees' name(s) in the space provided below.)


     2. In their discretion,  the proxies are authorized to vote upon such other
business  as  may  properly  come  before  the  meeting  or any  adjournment  or
adjournments thereof.

The Board of Directors favors a "FOR" designation for proposal No. 1. This proxy
when properly executed will be voted as directed.  If no direction is indicated,
the proxy  will be voted  for the  election  of the four  named  individuals  as
directors.

Dated __________________________________1999

_________________________________________(L.S.)

_________________________________________(L.S.)

Please sign your name  exactly as it appears  hereon.  When signing as attorney,
executor, administrator,  trustee or guardian, please give your full title as it
appears hereon. When signing as joint tenants,  all parties in the joint tenancy
must  sign.  When a proxy is given by a  corporation,  it should be signed by an
authorized  officer and the corporate  seal  affixed.  No postage is required if
returned in the enclosed envelope and mailed in the United States.

PLEASE SIGN, DATE AND MAIL THIS PROXY IMMEDIATELY IN THE ENCLOSED ENVELOPE.





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