KIDS STUFF INC
S-3, 2000-02-10
CATALOG & MAIL-ORDER HOUSES
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As filed with the Securities and Exchange Commission on February 10, 2000
                                                       Registration No. 333-____

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   -----------

                                    FORM S-3
                             REGISTRATION STATEMENT

                        Under the Securities Act of 1933

                                   -----------

                                KIDS STUFF, INC.
             (Exact name of Registrant as specified in its charter)
<TABLE>
<CAPTION>


<S>                                                              <C>                                       <C>
                  Delaware                                       5961                                      34-1843520
         (State or jurisdiction of                   (Primary Standard Industrial                       (I.R.S. Employer
       incorporation or organization)                Classification Code Number)                      Identification No.)
</TABLE>

                                Kids Stuff, Inc.
                            7835 Freedom Avenue, N.W.
                            North Canton, Ohio 44720

                    (Address of principal place of business)

                   William L. Miller, Chief Executive Officer
                                Kids Stuff, Inc.
                            7835 Freedom Avenue, N.W.
                            North Canton, Ohio 44720
                                1 (330) 492-8090

               (Name, address, and telephone number of principal
                    executive offices and agent for service)

                                   Copies to:

                               Steven Morse, Esq.
                                Lester Morse P.C.
                               111 Great Neck Road
                           Great Neck, New York 11021
                                 (516) 487-1446
                              (516) 487-1452 (Fax)

Approximate  date of proposed sale to the public:  As soon as practicable  after
the effective date of this Registration  Statement:  From time to time after the
effective date of this Registration Statement, as determined by the Registrant.


<PAGE>
If the only securities  being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. |_|

If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933 check the following box. |X|

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the  Securities  Act  registration  statement  number of the  earlier  effective
registration statement for the same offering. |_|

If this Form is a  post-effective  amendment filed pursuant to Rule 462(C) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. |_|

If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box. |_|

                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>



                                                                                               Proposed
                                                                       Proposed maximum         maximum
                                                                        offering price         aggregate
   Title of Securities to be registered          Amount to be            per share(2)          offering           Amount of
                                                 registered(1)                                 price(2)       registration fee

<S>                     <C>                      <C>                         <C>               <C>                 <C>
Common Stock, par value $.001                    270,000 shares              $2.30             $621,000            $172.64
per share
</TABLE>

- -------------

     (1) Includes  270,000  shares of Common  Stock,  par value $.001 per share,
which are  issuable  upon  exercise  of a like number of Common  Stock  Purchase
Options exercisable at $.54 per share.

     (2)  Estimated  solely for purposes of  calculating  the  registration  fee
pursuant to Rule 457(a) under the Securities Act of 1933, as amended.


     The Registrant  hereby amends this  Registration  Statement on such date or
dates as may be necessary to delay its effective date until the Registrant shall
file a further  amendment  which  specifically  states  that  this  Registration
Statement shall  thereafter  become effective in accordance with Section 8(a) of
the Securities  Act of 1933 or until this  Registration  Statement  shall become
effective on such date as the  Commission,  acting pursuant to Section 8(a), may
determine.

                                        i


<PAGE>
The  information in this  prospectus is not complete and may be changed.  We may
not sell  these  securities  until the  registration  statement  filed  with the
Securities and Exchange Commission is effective.  The prospectus is not an offer
to  sell  these  securities  and it is not  soliciting  an  offer  to buy  these
securities in any state where the offer or sale is not permitted.

                              Subject to Completion

                             Dated February 10, 2000
                                                                      Prospectus

                                KIDS STUFF, INC.

                         270,000 Shares of Common Stock

         In a private  transaction  on  January 6,  2000,  we issued  options to
purchase  our  common  stock  to  National  Financial  Communications  Corp.,  a
consultant.  Under this  prospectus,  we are  offering  the shares of our common
stock at an  exercise  price of $.54 per share that  holders may  purchase  upon
exercising the options.

         Our common  stock is quoted on the OTC  Electronic  Bulletin  Board and
traded under the symbol "KDST."

         Our  principal  executive  offices are located at 7835  Freedom  Avenue
N.W., North Canton, Ohio 44720, and our telephone number is (330) 492-8090.

         See "Risk  Factors"  beginning  on page 5 for a  discussion  of certain
material  factors that you should  consider in connection  with an investment in
our common stock.

                                              ----------------------

         Neither the Securities and Exchange Commission nor any state securities
commission has approved or  disapproved  of these  securities or passed upon the
adequacy or accuracy of this prospectus. Any representation to the contrary is a
criminal offense.

                The date of this prospectus is February __, 2000

<PAGE>
                                TABLE OF CONTENTS

About This Prospectus..............................2
Where You Can Find More Information................2
Prospectus Summary.................................4
Risk Factors.......................................5
Recent Developments................................9
Use of Proceeds...................................10
Special Note Regarding Forward
   Looking Statements.............................10
Plan of Distribution..............................11
Description of Securities.........................11
Unregistered Shares Eligible for
   Immediate and Future Sales.....................15
Legal Matters.....................................15
Experts...........................................15


                              ABOUT THIS PROSPECTUS

         This prospectus  contains and incorporates by reference certain forward
looking  statements  within the  meaning of the  Private  Securities  Litigation
Reform Act of 1995 with respect to our business, financial condition and results
of operations,  including,  without  limitation,  statements  under the captions
"Business" and "Management's  Discussion and Analysis of Financial Condition and
Results of  Operations"  in our  annual and  quarterly  reports.  These  forward
looking statements reflect our plans, expectations and beliefs and, accordingly,
are subject to certain risks and uncertainties.  We cannot guarantee that any of
such forward looking statements will be realized.  Factors that may cause actual
results to differ  materially  from those  contemplated  by such forward looking
statements  include,  among other, the factors  discussed in the section of this
prospectus entitled "Risk Factors."

                       WHERE YOU CAN FIND MORE INFORMATION

         We file annual,  quarterly  and special  reports and other  information
with the  Securities and Exchange  Commission.  Our SEC filings are available to
the public over the  Internet at the SEC's web site at  http://www.sec.gov.  You
may also read and copy any document we file at the SEC's public  reference rooms
in Washington  D.C., New York, New York and Chicago,  Illinois.  Please call the
SEC at 1-800-SEC-0330 for further information on the public reference rooms.

         The SEC allows us to "incorporate by reference" the information we file
with them,  which means that we can  disclose  important  information  to you by
referring you to those documents.  The information  incorporated by reference is
an important part of this  prospectus,  and information  that we file later with
the SEC will automatically update and supersede this information. We incorporate
by reference the documents listed below and any future filings made with the SEC
under Sections  13(a),  13(c),  14, or 15(d) of the  Securities  Exchange Act of
1934, as amended, until we sell all of the securities.

         o        Annual  Report on Form 10-KSB for the year ended  December 31,
                  1998 (filed on April 1, 1999).

         o        Quarterly  Reports on Form 10-QSB for the quarters ended March
                  31, June 30 and September 30, 1999.

                                        2
<PAGE>
         o        A description  of Kids Stuff's Common Stock included in Item 1
                  of Form 8-A filed in April 1997 and declared effective on June
                  26, 1997.

         You may  request a copy of these  filings  at no cost,  by  writing  or
telephoning us at the following address:

         William L. Miller, Chief Executive Officer
         Kids Stuff, Inc.
         7835 Freedom Avenue, N.W.
         North Canton, Ohio  44720
         (330) 492-8090

         You should rely only on the  information  incorporated  by reference or
provided in this prospectus or any prospectus supplement. We have not authorized
anyone  else to provide  you with  different  information.  We are not making an
offer of these  securities  in any state where the offer is not  permitted.  You
should not assume that the  information  in this  prospectus  or any  prospectus
supplement  is accurate as of any date other than the date on the front of those
documents.

                                        3
<PAGE>
                               PROSPECTUS SUMMARY

         This summary highlights some of the information in this prospectus.  It
may not contain all the information that is important to you. To understand this
offering fully,  you should  carefully read the entire  prospectus and documents
incorporated by reference.

         Kids Stuff,  a Delaware  corporation,  is a specialty  direct  marketer
which  publishes  four  catalogs  and  maintains  a web  site  which  emphasizes
children's  hardgood  products from prenatal to age three.  Our publications are
"Perfectly  Safe," "Jeannie's Kids Club," "The Natural Baby," and "Little Feet."
Our  web  site is  accessible  at  www.kidsstuff.com  or on  Yahoo!(R)  Shopping
(http://shopping.yahoocom) a popular one-stop Internet shopping service and part
of Yahoo!(R)s branded network of global Internet properties.  We also maintain a
retail  store for the sale of products  not sold  through our  catalogs  and web
site.

         Our  principal  executive  offices are located at 7835  Freedom  Avenue
N.W., North Canton, OH 44720; our telephone number is (330) 492-8090.

                                  The Offering

Common Stock to be offered by
Kids Stuff upon exercise of Options                           270,000 Shares

Common Stock outstanding

before offering                                               3,520,856 Shares

Securities to be outstanding  after the offering assuming all options granted to
a consultant are exercised:

     Common Stock                                             3,790,856 Shares
     Class A Common Stock Purchase Warrants                   2,400,000 Warrants
     Series A Non-Convertible Preferred Stock                 5,000,000 Shares
     Series 1 Preferred Stock                                 460,000 Shares
     Series 1 Preferred Stock Purchase Warrants               920,000 Warrants

OTC Bulletin Board Symbols:
  Common Stock                                                KDST
  Class A Warrants                                            KDSTW
  Series 1 Preferred Stock                                    KDSPP
  Series 1 Preferred Warrants                                 KDSPW

         The  number  of shares of common  stock to be  outstanding  after  this
offering  excludes  approximately  470,000  shares of common  stock  subject  to
outstanding stock options held by our officers, directors and employees.

                                        4
<PAGE>
                                  RISK FACTORS

         Before you invest in our common  stock,  you should be aware that there
are  various  risks,  including  those  described  below.  You should  carefully
consider these risk factors together with all of the other information  included
in this prospectus before you decide to purchase shares of our common stock.

We have a history of losses and limited profitability.

         Except for a net income of $402,486 for the nine months ended September
30, 1999 and $50,097 for 1997,  we incurred net losses of $35,788,  $521,640 and
$536,992 for 1998,  1996 and 1995,  respectively.  We can not guarantee  that we
will have future profitability.

We may need additional capital.

         Kids Stuff expects to make significant cash outlays for the foreseeable
future to fund our growth and to meet Kids  Stuff's debt  obligations  under our
two-year line of credit and a 60-month  long-term  note  totaling  approximately
$800,000.  If our cash from operations are less than projected,  we will require
additional  equity or debt financing in amounts that could be  substantial.  The
type,  timing and terms of  financing  we may select  will  depend upon our cash
needs, the availability of other financing sources and the prevailing conditions
in the financial  markets.  We cannot guarantee that we will be able to find any
such sources at any given time on favorable terms.

We must effectively manage our growth.

         In our  efforts  to  respond  to  changing  market  conditions,  we may
experience   periods  of  rapid  expansion.   In  order  to  manage  our  growth
effectively,  we will need to maintain and improve our  operating  and financial
systems  and  expand,  train and manage our  employee  base.  We must expand the
capacity  of our  sales  and  distribution  capabilities  in  order  to  achieve
continued growth in our existing and future markets.  In general,  if we fail to
manage  growth  effectively  , there could be a material  adverse  effect on our
business, financial condition and results of operations.

There are risks associated with increases in postage and paper.

         Postal rates and paper costs  affect the cost of our order  fulfillment
and catalog and promotional  mailings.  We rely heavily on the rate structure of
the United  States Postal  Service and strive for  discounts for bulk  mailings.
Like others in the  catalog  industry,  Kids Stuff  passes  along a  significant
portion of our shipping and handling  expense,  but does not pass along costs of
preparing and mailing catalogs and other promotional materials. In recent years,
the Postal  Service has  increased its rate for both the mailing of catalogs and
packages.  In January 1995 and January 1999,  the Postal  Service  increased the
postage rate paid by Kids Stuff by approximately 14% and 3%, respectively. Since
1994, United Parcel Service has annually increased its rates. The price of paper
is  dependent  upon  supply and demand in the  marketplace.  From  January  1993
through  December  1995,  the  price of paper  available  to us  increased  95%,
resulting in increased  catalog  production  costs and contributing to operating
losses in 1995. Any future significant increases in postal rates

                                        5
<PAGE>
or paper costs could have a material  adverse effect on our business,  financial
condition and results of operation.

We need to obtain new customers to maintain our growth.

         We rely on catalog circulation as the principal method of acquiring new
customers by exchanging,  renting and/or purchasing mailing lists.  Recently, we
have  opened a  retail  store to  feature  our  children's  clothing  and  other
merchandise  which have not been sold through our catalogs or a web site for the
retail sale of our  products.  We are  dependent  upon  obtaining  new customers
through these sales efforts to replace  customers  whose  children have outgrown
the  usefulness of our products.  Our business is subject to the risk that these
efforts to obtain new customers will be unsuccessful and/or cost prohibitive.

Our business is subject to possible change of state sales tax laws.

         Under  current law,  catalog  retailers  are permitted to make sales in
states where they do not have a physical presence without  collecting sales tax.
The United  States  Congress  has the power to change  these  laws.  Since 1987,
legislation  has been  introduced  periodically  in Congress  which would permit
states to require sales tax collection by mail order  companies.  To date,  this
proposed legislation has not been passed.  Should Congress,  however,  pass such
legislation  in the future,  most states could be expected to require  sales tax
collection by out-of-state mail order companies. This would increase the cost of
purchasing  our  products in those  states and  eliminate  whatever  competitive
advantage we may currently  enjoy with respect to in-state  competitors in terms
of sales taxation,  as well as increasing the  administrative and overhead costs
in connection with the collection of such sales tax.

Our business is subject to regulatory risks.

         Our  business,  and the  catalog  industry  in  general,  is subject to
regulation  by a variety of state and  federal  laws  relating  to,  among other
things,  advertising and sales taxes. The Federal Trade Commission regulates our
advertising and trade practices and the Consumer  Product Safety  Commission has
issued  regulations  governing  the safety of the products  which we sell in our
catalogs.  We cannot  guarantee that the rules and  regulations of the foregoing
commissions will continue to support our operations as we presently conduct them
and plan to conduct them in the future.

Our business is subject to intense competition.

         Our mail order catalog , retail clothing outlet and Internet businesses
are highly competitive. These operations compete with other mail order catalogs,
retail stores and web sites,  including  those  operated by  department  stores,
specialty  stores,  discount stores and mass merchants.  Many of our competitors
have greater financial,  distribution and marketing resources than us. We cannot
guarantee that Kids Stuff will be able to compete  effectively with existing and
potential competitors.

                                        6
<PAGE>
Our business may be subject to product liability in excess of insurance.

         Kids Stuff  maintains  product  liability  insurance of $1,000,000  per
occurrence with an aggregate limit of $2,000,000.  The policy is supplemented by
an umbrella liability policy providing coverage of an additional  $1,000,000 per
occurrence and $2,000,000 in the aggregate. The policies are for a period of one
year and are currently in effect through September 17, 2000. We cannot guarantee
that Kids Stuff's  insurance  protection  will be sufficient  and  affordable to
protect Kids Stuff from potential claims relating to the use of products sold by
Kids Stuff.

We are dependent upon our key personnel.

         We are dependent on the efforts of William L. Miller,  Chief  Executive
Officer,  Jeanne E. Miller,  President,  and a group of employees with technical
and  business  knowledge  regarding  catalogs  and  operations.  If we lose  the
services of one or more of these individuals,  it could materially and adversely
affect our business and our future  prospects.  Although we maintain  $1,000,000
key man life  insurance on each of William L. Miller and Jeanne E. Miller,  such
insurance  may not be  adequate  to  protect  Kids  Stuff  from a loss of  their
services.  Our future  success  will also  depend on our  ability to attract and
retain additional  management and key personnel  required in connection with the
growth and development of our business. If we fail to retain or attract such key
personnel,  there could be a material adverse impact on our business,  financial
condition and operations.

Our business is subject to possible  conflicts of interest  involving William L.
Miller as Chief Executive Officer of Kids Stuff and other related companies.

     William L. Miller is Chief Executive Officer of both The Havana Group, Inc.
and Duncan Hill, Inc., a principal stockholder of both Kids Stuff and The Havana
Group. Conflicts of interest could potentially develop as follows:

        o         to the extent that Mr. Miller is not able to devote his full-
                  time and attention to a matter that would otherwise require
                  the full-time and attention of a business' chief executive
                  officer,

        o         involving competition for business opportunities,

        o         involving transactions between Kids Stuff and Mr. Miller and/
                  or his affiliated companies, and

        o         due to the relationship between Mr. Miller and Jeanne Miller
                  as husband and wife and as directors of Kids Stuff.

         Kids  Stuff  has not  adopted  any  procedure  for  dealing  with  such
conflicts of interest, except that Kids Stuff's Board of Directors has adopted a
policy that all new transactions  between Kids Stuff and Duncan Hill,  Havana or
any other  affiliated  company  must be  approved  by at least a majority of our
disinterested directors.

                                        7
<PAGE>
Employment  contracts  of  two  executive  officers  contain  potential  adverse
severance compensation.

         Employment  contracts of William L. Miller and Jeanne E. Miller contain
severance  compensation  to be  paid to them in all  instances  other  than  the
executive's  termination for cause. The minimum amount of such severance will be
equal to the sum of the executive's  salary and bonus paid in the year preceding
the year when such severance is to be paid. The maximum amount of such severance
is equal to the base severance  multiplied by 2.99. The payment of any severance
compensation  under any of the two employment  agreements within the foreseeable
future would likely have a materially adverse impact upon Kids Stuff.

We are dependent upon our data processing and telephone system.

         Our  ability  to  effectively   promote  products,   manage  inventory,
efficiently  purchase,  sell  and ship  products,  and  maintain  cost-effective
operations  are  each  dependent  upon  the  accuracy,   capability  and  proper
utilization  of our data  processing  and  telephone  systems.  We will  need to
enhance the  capacity  and  capabilities  of these  systems from time to time to
support  our  anticipated  growth and  remain  competitive.  Our  telemarketing,
customer service and management  information  systems  functions are housed in a
single facility located at our headquarters. We have a disaster recovery program
through our computer and  telephone  systems  vendors.  We also create a back-up
tape  for  off-site  storage  of our  customer  list and  computer  information.
However,  a significant  disruption or loss  affecting the telephone or computer
systems  or any  significant  damage to our  headquarters  could have a material
adverse effect on our business.

All stockholders matters are controlled by Duncan Hill.

         Duncan Hill owns over 80% of our outstanding voting capital stock. As a
result,  Duncan Hill will remain in a position to  effectively  elect all of our
directors and control our affairs and policies.

We have not paid dividends.

         We have not  declared or paid any  dividends  on our common stock since
the date of our  inception.  We intend to retain any  earnings  to  support  the
growth and  development  of our  business  and we have no present  intention  of
paying dividends in the foreseeable future, except on our preferred stock.

There is a limited public market for our common stock.

         Our common stock is traded in the OTC  Electronic  Bulletin Board under
the symbol "KDST" and there is a limited public market for our common stock.  We
cannot  guarantee  that a liquid and  established  public  market for our common
stock will develop. If an established market does not develop,  the market price
and  liquidity of our common stock may be  adversely  affected.  Future sales of
substantial  amount of our common stock,  or the perception  that such sales may
occur, could adversely affect the value of our common stock and could impair our
ability to raise  additional  capital in the future  through  the sale of equity
securities.

                                        8
<PAGE>
                               RECENT DEVELOPMENTS

         On September 21, 1999, we were pleased to expand our board of directors
to five and to elect  Debra P. Gibbs as an  additional  director  of Kids Stuff.
Mrs.  Gibbs  received  her  Masters  of Law and  Taxation  in May 1980  from the
University of Miami School of Law and her J.D.  Degree in February 1979 from the
Ohio Northern  University,  Ada,  Oho. From 1980 - 1983,  she was employed as an
attorney by Aluminum Company of America in their corporate tax/legal department.
From 1983- 1985,  she was  employed as an  attorney by  Firestone  Tire & Rubber
Company, Akron, Ohio in their tax department.  From 1986-1999, she has performed
various volunteer work and raised her children.  During the past five years, she
has not been  associated  with any  firms  outside  of her  volunteer  work.  On
September  21, 1999,  we granted Ms. Gibbs  10-year  options to purchase  30,000
shares of our common  stock at $1.33 per share.  The options  shall vest in four
equal annual installments  commencing January 1, 2000. On September 21, 1999, we
canceled 360,000 options  previously granted to executive officers and directors
and issued an equal  number of  replacement  options for the purpose of lowering
the  exercise  price of all options to the then fair  market  value of $1.33 per
share. We also granted to our employees an additional 65,000 options at the same
exercise  price.  In January  2000,  15,000  more  options  were  granted to our
employees at the then fair market value.

         In the  first  quarter  of  2000,  we  reorganized  into  two  separate
divisions,  namely,  "kidsstuff.com"  and  "Kids  Stuff  Catalog  Company."  Our
decision was based on the performance of our web site,  kidsstuff.com during the
fourth  quarter  of  1999.  In  our  first  quarter  of  full  operations,   the
unadvertised  site generated  $446,000 in gross sales and $381,000 in net sales,
totaling 7.9% of our net sales for the quarter. In two out of three of our major
product  lines,  kidsstuff.com  had  higher  response  rates  than  our  catalog
averages.  We had gross  sales  over $3.00 per  visitor to the web site,  and we
attribute that to a wide selection of over 3,000 quality, niche products.  While
we identified our web site in our catalogs during the fourth quarter, we made no
attempt to advertise our web site. We believe that using our catalog circulation
as an effective  advertising medium will draw visitors to the web site, and that
focused  distribution  of catalogs  will benefit both catalog and web site based
sales.  In 1999, we  distributed  9.1 million  catalogs and expect to distribute
more in 2000.

         On January 6, 2000,  Kids Stuff agreed to issue 4,000 shares to each of
Lester Morse and Steven Morse for legal services rendered.  On the same date, we
engaged  National  Financial  Communications  Corp.  as a consultant to develop,
implement and maintain an ongoing program to increase the investment community's
awareness of our activities and to stimulate the investment community's interest
in us. For their services, we agreed pursuant to a consultant agreement,  to pay
National  $7,000 per month and grant  options to purchase  270,000  shares at an
exercise  price  of $.54  per  share.  The  options  shall  expire  three  years
subsequent to the  termination  of service of the consulting  agreement.  We may
terminate  the  agreement on or before April 6, 2000 in which event  one-half of
the options granted to National would terminate.  The registration  statement of
which this  prospectus  is a part,  was filed  pursuant to certain  registration
rights granted under the agreement.

Pricing of the Offering

                                       10
<PAGE>
         The  exercise  price of the  options  was  determined  by  negotiations
between Kids Stuff and National Financial Communications Corp. Among the factors
considered in determining the price were our financial  condition and prospects,
the  industry  in  which  we  are  engaged,   certain  financial  and  operating
information  of companies  engaged in activities  similar to those of Kids Stuff
and the general market condition of the securities markets.  Such price does not
necessarily  bear any  relationship to any  established  standard or criteria of
value based upon assets, earnings, book value or other objective measures.

                                 USE OF PROCEEDS

         We will use the net proceeds, if any, from the sale of our common stock
issuable upon exercise of the options for general corporate purposes.

                SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

         Information  both  included  and  incorporated  by  reference  in  this
prospectus may contain forward-looking  statements within the meaning of Section
27A of the Securities Act and Section 21E of the Exchange Act. This  information
may involve known and unknown risks,  uncertainties  and other factors which may
cause our actual results, performance or achievements to be materially different
from future  results,  performance or  achievements  expressed or implied by any
forward-  looking   statements.   Forward-looking   statements,   which  involve
assumptions  and describe our future plans,  strategies  and  expectations,  are
generally  identifiable by use of the words "may," "will,"  "should,"  "expect,"
"anticipate,"  "estimate,"  "believe," "intend," or "project" or the negative of
these words or other variations on these words or comparable terminology.  These
forward-looking  statements are based on assumptions that may be incorrect,  and
we cannot assure you that these  projections  included in these  forward-looking
statements  will come to pass. Our actual results could differ  materially  from
those  expressed  or implied by the  forward-looking  statements  as a result of
various  factors,  including the risk factors  described  above and elsewhere in
this   prospectus.   We  undertake  no   obligation   to  update   publicly  any
forward-looking  statements  for any  reason,  even if new  information  becomes
available or other events occur in the future.

                              PLAN OF DISTRIBUTION

         Option  holders who desire to exercise  their options  should provide a
notice to us and submit same together with an  appropriate  check for the number
of shares purchased,  made payable to "Kids Stuff, Inc.," to our offices at 7835
Freedom  Avenue N.W.,  North Canton,  Ohio 44720,  attention  William L. Miller,
Chief Executive Officer.

                            DESCRIPTION OF SECURITIES

PREFERRED STOCK

         Our Board of Directors has the authority, without further action by our
stockholders, to issue up to 10,000,000 shares of Preferred Stock in one or more
series and to fix the rights, preferences,

                                       11
<PAGE>
privileges and  restrictions  thereof,  including  dividend  rights,  conversion
rights,  voting rights,  terms of redemption,  liquidation  preferences  and the
number of shares  constituting any series or the designation of such series. The
issuance of Preferred Stock could  adversely  affect the voting power of holders
of our  Common  Stock  and  could  have the  effect of  delaying,  deferring  or
preventing  a change in  control  of us. We have no  present  plans to issue any
shares of Preferred  Stock other than the  outstanding  Series A Preferred Stock
and Series 1 Preferred Stock discussed below.

SERIES A PREFERRED STOCK

         We have issued and outstanding  5,000,000  shares of Series A Preferred
Stock,  $.001 par value,  all of which are owned by Duncan Hill.  The holders of
the Series A  Preferred  Stock are  entitled  to one vote for each share held of
record on all  matters  submitted  to a vote of the  stockholders.  The Series A
Preferred  Stock and the  Common  Stock held by Duncan  Hill will  enable it and
William L. Miller and Jeanne Miller,  Chief  Executive  Officer and President of
Kids Stuff, respectively, to maintain control of us subsequent to the completion
of this Offering.  The Series A Preferred Stock is not subject to redemption and
has no conversion rights or rights to participate in dividend  payments.  In the
event of any voluntary or involuntary liquidation,  dissolution or winding up of
the  affairs  of Kids  Stuff,  each  share of  Series A  Preferred  Stock  has a
liquidation preference of $.001 per share.

SERIES 1 PREFERRED STOCK

         As  of  the  date  of  this  prospectus,  Kids  Stuff  has  issued  and
outstanding  920,000  shares  of Series 1  Preferred  Stock  with the  following
rights, preferences and privileges:

                  Dividends.  Each  Series  1  Preferred  Share is  entitled  to
         cumulative  annual  dividends  of  $.495  (i.e.  9% of the  liquidation
         preference per share) payable on the last business day of April of each
         year  commencing  April 2000 with a record date to be fixed annually by
         our Board of Directors  subsequent  to year end and prior to April 30th
         of each year.  The first  dividend  payment  shall be pro rated for the
         period  from the date of  issuance  until  December  31,  1999.  Unpaid
         dividends  will  accumulate  and be paid before payment of dividends on
         our Common  Stock.  We may, at our option,  pay  dividends in shares of
         Common  Stock,  in lieu of cash.  Shares used for such  purpose will be
         valued at the average  closing  sales price of our Common  Stock on the
         OTC Electronic  Bulletin  Board,  NASDAQ or an Exchange  during the ten
         trading days ending on the tenth day before the dividend payment date.

                  Conversion.  Commencing  September  3,  2000,  each  Series  1
         Preferred Share is convertible into two shares of Common Stock. In lieu
         of the issuance of fractional shares, all amounts will be rounded-up to
         the nearest whole number.

                  Redemption.   Commencing  September  3,  2000,  the  Series  1
         Preferred  Shares are  redeemable  at our  option,  on not less than 30
         days' prior  written  notice to  registered  holders at the  redemption
         price of $7.20 per share plus accumulated dividends.

                                       12
<PAGE>
                  Voting Rights.  Preferred  Shares are entitled to one vote per
         share voting  together  with the Common  Stock as one class,  except as
         otherwise provided by the Delaware Corporation Law.

                  Preference on  Liquidation.  The Series 1 Preferred Stock will
         be entitled to a  preference  on  liquidation  equal to $5.50 per share
         plus accumulated unpaid dividends.

                  No Sinking Fund.  We are not required to provide for the
         retirement or redemption of the Series 1 Preferred Shares through the
         operation of a sinking fund.

         The conversion ratio,  redemption price and liquidation  preference per
share are  subject to  adjustment  to protect  against  dilution in the event of
preferred stock splits, combinations, subdivisions and reclassifications.

PREFERRED WARRANTS

         Commencing   September  3,  2000  and  expiring   March  3,  2002  (the
"Expiration Date"),  each outstanding  Preferred Warrant entitles the registered
holder to  purchase  one share of our Series 1  Preferred  Stock at an  exercise
price of $6.00 per share. Preferred Warrants may be exercised by surrendering to
the warrant agent the Preferred  Warrants and the payment of the exercise  price
in United States funds by cash or certified or bank check. No fractional  shares
of Series 1 Preferred  Stock will be issued in  connection  with the exercise of
Preferred  Warrants.  Upon exercise,  we will pay to the holder the value of any
such  fractional  shares  based upon the market  value of the Series 1 Preferred
Stock at such time.  We are required to keep  available a  sufficient  number of
authorized shares of Series 1 Preferred Stock for issuance to permit exercise of
Preferred Warrants.

         In the event that we notify the holders of Series 1 Preferred  Stock of
our intention to redeem the Series 1 Preferred  Stock, we shall after giving the
holders  of  Preferred   Warrants  at  least  30  days  prior  written   notice,
contemporaneously redeem Preferred Warrants at $1.20 per Warrant, subject to the
holders right to exercise Preferred Warrants and convert the underlying Series 1
Preferred Stock during such notice period.

          In the  event  a  holder  of  Preferred  Warrants  fails  to  exercise
Preferred Warrants prior to their expiration, Preferred Warrants will expire and
the  holder  thereof  will have no further  rights  with  respect  to  Preferred
Warrants. A holder of Preferred Warrants does not have any rights, privileges or
liabilities  as a stockholder  of Kids Stuff.  In the event of the  liquidation,
dissolution or winding up of Kids Stuff,  holders of Preferred  Warrants are not
entitled to participate in the distribution of our assets.

         The  exercise  price of  Preferred  Warrants  and the  number of shares
issuable  upon  exercise of Preferred  Warrants will be subject to adjustment to
protect against  dilution in the event of Preferred Stock  dividends,  Preferred
Stock splits, combinations, subdivisions and reclassifications.

         Purchasers  of  Preferred  Warrants  will  have the  right to  exercise
Preferred  Warrants  to purchase  shares of Series 1  Preferred  Stock only if a
current prospectus relating to such shares is then

                                       13
<PAGE>
in effect  and only if the shares are  qualified  for sale under the  securities
laws of the  jurisdictions  in which the various  holders of Preferred  Warrants
reside.

                                       14
<PAGE>
COMMON STOCK

         Kids Stuff has 25,000,000  shares of authorized Common Stock. As of the
date of this  prospectus,  we have  3,520,856  shares of Common Stock issued and
outstanding.

         Holders of Common Stock are entitled to one vote for each share held of
record on all matters  submitted to a vote of stockholders.  Stockholders do not
have cumulative voting rights. Subject to preferences that are applicable to any
then  outstanding  Preferred  Stock,  holders of Common  Stock are  entitled  to
receive ratably such dividends as may be declared from time to time by the Board
of  Directors  out of  funds  legally  available  therefor.  In the  event  of a
dissolution,  liquidation or winding- up of Kids Stuff,  holders of Common Stock
are  entitled  to  share  ratably  in all  assets  remaining  after  payment  of
liabilities and the  liquidation  preference of any then  outstanding  Preferred
Stock.  Holders of Common Stock have no right to convert their Common Stock into
any other securities.  The Common Stock has no preemptive or other  subscription
rights.  There are no  redemption or sinking fund  provisions  applicable to the
Common  Stock.  All  outstanding  shares  of Common  Stock are duly  authorized,
validly issued, fully paid and nonassessable.

CLASS A WARRANTS

         Commencing  June 26, 1998 and  expiring  June 26,  2002,  each  Warrant
entitles  the  registered  holder to  purchase  one share of Common  Stock at an
exercise  price of  $5.00  per  share.  Class A  Warrants  may be  exercised  by
surrendering  to the warrant  agent the Class A Warrants  and the payment of the
exercise  price in United  States funds by cash or  certified or bank check.  No
fractional shares of Common Stock will be issued in connection with the exercise
of Class A Warrants.  Upon exercise,  we will pay to the holder the value of any
such  fractional  shares based upon the market value of our Common Stock at such
time. We are required to keep available a sufficient number of authorized shares
of Common Stock for issuance to permit exercise of the Class A Warrants.

         We may redeem the Class A  Warrants  at a price of $.05 per  Warrant at
any time after they become  exercisable and prior to their  expiration by giving
not less than 30 days'  written  notice  mailed  to our  record  holders  if the
closing bid price of the Common Stock has been at least $14.40 on each of the 20
consecutive  trading  days  ending on the 5th day prior to the date on which the
notice of redemption is given.

          In the event a holder of Class A Warrants  fails to exercise the Class
A Warrants  prior to the  expiration  date of the Class A Warrants,  the Class A
Warrants  will expire and the holder  thereof  will have no further  rights with
respect to the Class A Warrants.  A holder of Class A Warrants will not have any
rights,  privileges or liabilities as a stockholder of Kids Stuff.  In the event
of the  liquidation,  dissolution  or winding up of Kids  Stuff,  holders of the
Class A Warrants  are not entitled to  participate  in the  distribution  of our
assets.

         The  exercise  price of the Class A  Warrants  and the number of shares
issuable  upon exercise of the Class A Warrants will be subject to adjustment to
protect  against  dilution  in the  event  of  stock  dividends,  stock  splits,
combinations, subdivisions and reclassifications. No assurance can be given that
the market price of our Common Stock will exceed the exercise price of the Class
A Warrants at any time during the exercise period.

                                       15
<PAGE>
         Purchasers  of the Class A Warrants will have the right to exercise the
Class A Warrants to purchase shares of Common Stock only if a current prospectus
relating to such  shares is then in effect and only if the shares are  qualified
for sale under the  securities  laws of the  jurisdictions  in which the various
holders of the Class A Warrants reside.

OPTIONS

         We have issued to National  Financial  Communications  Corp. options to
purchase  270,000 shares  exercisable at a price of $.54 per share.  The options
are  subject to dilution  to protect  against  stock  splits,  stock  dividends,
combinations  and the like. The options expire three years from the  termination
of our consulting  agreement with National.  We have granted the  Underwriter of
our 1997 public  offering an option to purchase 60,000 shares of Common Stock at
$9.90  per  share  until  the  close  of  business  on June  26,  2002,  and the
Underwriter of our 1999 public  offering a warrant to purchase 40,000 units at a
price of $9.075 per Unit.  Each unit consists of one share of Series 1 Preferred
Stock and two Series 1 Preferred  Warrants  exercisable at $9.90 per share.  The
holders  of the  aforesaid  securities  have  certain  rights to demand  that we
register the securities  with the Securities and Exchange  Commission  under the
Securities Act of 1933 for a period of five years after issuance.

Transfer Agent and Registrar

         The  transfer  agent,  registrar  and  Warrant  Agent for Kids  Stuff's
securities is American Stock Transfer & Trust Company, 40 Wall Street, New York,
NY 10005.

           UNREGISTERED SHARES ELIGIBLE FOR IMMEDIATE AND FUTURE SALE

         Duncan  Hill,  Inc.  owns  2,188,075  shares  of our  Common  Stock and
5,000,000  shares  of  our  Series  A  Preferred  Stock.  These  securities  are
restricted  securities as that term is defined by Rule 144 of the Securities Act
of 1933, as amended.  Such  securities  may only be sold in compliance  with the
provision of Rule 144 unless otherwise  registered by us. The possible or actual
future  sales of the  restricted  securities  under Rule 144 may have an adverse
effect on the market price of our common stock.

         In general, under Rule 144 as currently in effect, a person (or persons
whose  shares  are  aggregated),  including  persons  who  may be  deemed  to be
affiliates of us as that term is defined under the  Securities  Act, is entitled
to sell within any three-month period a number of shares  beneficially owned for
at least  one year  that does not  exceed  the  greater  of one  percent  of the
then-outstanding  shares of Common Stock or the average weekly trading volume in
the Common Stock during the four calendar weeks preceding such sale. Sales under
Rule 144 are also  subject  to  certain  requirements  as to the manner of sale,
notice and the availability of current public  information about us. However,  a
person who is not an  affiliate  and has  beneficially  owned such shares for at
least two years is entitled to sell such  shares  without  regard to the volume,
manner  of sale or notice  requirements.  No  predictions  can be made as to the
effect,  if any, that future sales of shares under Rule 144 or the  availability
of shares for sale will have on the then-prevailing market, if any. Sales

                                       16
<PAGE>
of substantial amounts of our Common Stock pursuant to Rule 144 or otherwise may
adversely affect the then-prevailing market price of our Common Stock.

                                  LEGAL MATTERS

         The validity of the securities being offered hereby will be passed upon
for us by Lester  Morse P.C.,  Suite 420,  111 Great Neck Road,  Great Neck,  NY
11021. Lester Morse and Steven Morse, who are members of Lester Morse P.C., each
own 4,000 shares of Kids Stuff.

                                     EXPERTS

         The financial  statements and any schedules of Kids Stuff  incorporated
by reference  in this  prospectus  have been  audited by Hausser + Taylor,  LLP,
independent  certified  public  accountants,  to the extent and for the  periods
indicated in their reports incorporated in this prospectus by reference, and are
incorporated  in this  prospectus  in reliance  upon such reports given upon the
authority of that firm as experts in accounting and auditing.

                                       17
<PAGE>
                                     PART II

Item 14.  Other Expenses of Issuance and Distribution.

         Shown below are  estimates  of the  approximate  amount of the fees and
expenses we have incurred in connection with this offering.

<TABLE>
<CAPTION>
<S>                                                                                              <C>
         Securities and Exchange Commission registration fee.....................................$     173.00
         Legal and accounting fees...............................................................   15,000.00
         Printer's fees and expenses.............................................................    3,000.00
         Miscellaneous expenses..................................................................    1,827.00
                                                                                                    ---------
                  Total             .............................................................$  20,000.00
                                                                                                    =========
</TABLE>

Item 15.  Indemnification of Directors and Officers.

         Section  145 of the  Delaware  General  corporation  Law,  as  amended,
provides that a corporation may indemnify any person who was or is a party or is
threatened to be made a party to any  threatened,  pending or completed  action,
suit or proceeding,  whether civil,  criminal,  administrative  or investigative
(other  than an action by or in the right of the  corporation)  by reason of the
fact that the person is or was a  director,  officer,  employee  or agent of the
corporation,  or is or was  serving  at the  request  of  the  corporation  as a
director, officer, employee or agent of another corporation,  partnership, joint
venture,  trust or other  enterprise,  against  expenses  (including  attorney's
fees),  judgments,  fines and amounts paid in settlement actually and reasonably
incurred  by the  person in good  faith and in a manner  the  person  reasonably
believed to be in or not opposed to the best interests of the corporation,  and,
with respect to any criminal  action or proceeding,  had no reasonable  cause to
believe  his  conduct  was  unlawful.   Section  145  further  provides  that  a
corporation similarly may indemnify any such person serving in any such capacity
who was or is a party or is  threatened  to be made a party  to any  threatened,
pending or  completed  action or suit by or in the right of the  corporation  to
procure a judgment in its favor,  against expenses  (including  attorneys' fees)
actually and reasonably incurred in connection with the defense or settlement of
such action or suit if the person acted in good faith and in a manner the person
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
corporation and except that no  indemnification  shall be made in respect of any
claim,  issue or matter as to which such person  shall have been  adjudged to be
liable to the corporation  unless and only to the extent that the Delaware Court
of chancery  or such other court in which such action or suit was brought  shall
determine upon  application  that,  despite the adjudication of liability but in
view of all the  circumstances of the case, such person is fairly and reasonably
entitled  to  indemnify  for such  expenses  which the Court of Chancery or such
other court shall deem proper.

         Article VII,  Section 7, of the By-Laws of the Registrant  provides for
indemnification  of  officers,  directors,  employees  and  agents to the extent
permitted under the Delaware General Corporation Law.

         The employment  agreements  with William L. Miller and Jeanne E. Miller
each provide for their indemnification to the full extent permitted by law.

                                      II-1

<PAGE>
         The  Registrant's  Certificate  of  Incorporation  contains a provision
eliminating the personal  monetary  liability of directors to the extent allowed
under the General Corporation Law of the State of Delaware. Under the provision,
a  stockholder  is able to prosecute  an action  against a director for monetary
damages only if he can show a breach of the duty of loyalty, a failure to act in
good faith,  intentional  misconduct,  a knowing  violation  of law, an improper
personal benefit or an illegal dividend or stock  repurchase,  as referred to in
the provision, and not "negligence" or "gross negligence" in satisfying his duty
of care. The provision,  however,  does not affect the  availability  of seeking
equitable  relief  against  a  director  of the  Registrant.  In  addition,  the
provision applies only to claims against a director arising out of his role as a
director  and not, if he is also an officer,  his role,  as an officer or in any
other capacity or to his  responsibilities  under any other law, such as federal
securities laws.

Item 16.  Exhibits

Exhibit

Number            Description of Document

<TABLE>
<CAPTION>
<S>               <C>
 5.1              Opinion of Lester Morse P.C. as to the legality of the securities*
 8.1              Agreement dated January 6, 2000 between National and the Registrant.
23.1              Consent of Hausser + Taylor, LLP*
23.2              Consent of Lester Morse P.C. (incorporated into Exhibit 5.1)
- -------------
*  Filed herewith.
</TABLE>

Item 17.          Undertakings

         (a) We hereby undertake that, for purposes of determining any liability
under the  Securities  Act, each filing of our annual report under Section 13(a)
or 15(d) of the Exchange Act (and, where applicable,  each filing of an employee
benefit  plan's  annual  report under Section 15(d) of the Exchange Act) that is
incorporated by reference in the registration  statement shall be deemed to be a
new registration  statement relating to the securities offered therein,  and the
offering of these securities at that time shall be deemed to be the initial bona
fide offering thereof.

         (b)  Insofar  as  indemnification  for  liabilities  arising  under the
Securities  Act may be permitted  to our  directors,  officers  and  controlling
persons under the foregoing provisions,  or otherwise, we have been advised that
in the opinion of the SEC  indemnification is against public policy as expressed
in the Act and is,  therefore,  unenforceable.  If a claim  for  indemnification
against  liabilities  (other than the payment by Kids Stuff of expenses incurred
or  paid  by one of our  directors,  officers,  or  controlling  persons  in the
successful  defense of any  action,  suit,  or  proceeding)  is asserted by that
director,  officer or controlling person in connection with the securities being
registered,  we will,  unless in the  opinion of our counsel the matter has been
settled by controlling precedent,  submit to a court of appropriate jurisdiction
the  question as to whether this  indemnification  is against  public  policy as
expressed in the Securities Act, and will be governed by the final  adjudication
of the issue.

                                      II-2

<PAGE>
         The undersigned Registrant hereby undertakes to:

         (c) (1) File,  during  any  period  in which  offers or sales are being
made, a post-effective amendment to this registration statement to:

                  (i) Include any prospectus required by section 10(a)(3) of the
Securities Act;

                  (ii)  Reflect  in the  prospectus  any facts or events  which,
individually or together,  represent a fundamental change in the information set
forth in the registration  statement;  and  notwithstanding  the foregoing,  any
increase or decrease in volume of securities  offered (if the total dollar value
of  securities  offered  would not  exceed  that which was  registered)  and any
deviation from the low or high end of the estimated  maximum  offering range may
be reflected in the form of  prospectus  filed with the  Commission  pursuant to
Rule 424(b) if, in the aggregate,  the changes in volume and price  represent no
more than a 20% change in the maximum aggregate  offering price set forth in the
"Calculation of Registration Fee" table in the effective registration statement.

                  (iii) Include any additional or changed material information
on the plan of distribution;

                  Provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) of
this  section do not apply if the  registration  statement is on Form S-3 of the
Securities Act, and the information  required in a  post-effective  amendment is
incorporated  by reference from periodic  reports filed by the Registrant  under
the Exchange Act.

                  (2) That, for the purpose of determining  any liability  under
the Securities Act, each such  post-effective  amendment shall be deemed to be a
new registration  statement relating to the securities offered therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering period.

                  (3)      File a post-effective amendment to remove from
recitation any of the securities that remain unsold at the end of the offering.


                                      II-3

<PAGE>
                                   SIGNATURES

         Pursuant  to the  requirements  of the  Securities  Act  of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of  the  requirements  for  filing  on  Form  S-3  and  have  duly  caused  this
registration  statement to be signed on our behalf by the undersigned  thereunto
duly authorized in the City of North Canton,  Ohio, on the 10th day of February,
2000.

                                        KIDS STUFF, INC.

                                By: /s/ WILLIAM L. MILLER
                                        ------------------------------
                                        William L. Miller, Chairman of the Board
                                        and Chief Executive Officer

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
registration  statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.
<TABLE>
<CAPTION>

<S>                                       <C>                                         <C>
          SIGNATURE                                 TITLE                                        DATE
- -------------------------------           -----------------------------               ----------------------
/s/ WILLIAM L. MILLER                     Chairman of the Board,                        February 10, 2000
- --------------------------------          Chief Executive Officer
William L. Miller                         Treasurer, Secretary and

                                          Chief Financial and
                                          Accounting Officer

/s/ JEANNE E. MILLER                      President                                     February 10, 2000
- ---------------------------------         and Director
Jeanne E. Miller

/s/ CLARK D. SWISHER                      Director                                      February 10, 2000
- ---------------------------------
Clark D. Swisher

/s/Alfred Schmidt
- ---------------------------               Director                                      February 10, 2000
Alfred Schmidt

/s/ Debra P. Gibbs
- ----------------------------              Director                                      February 10, 2000
Debra P. Gibbs
</TABLE>

                                   Exhibit 5.0

Kids Stuff, Inc.                                               February 10, 2000
7835 Freedom Avenue, N.W.
North Canton, Ohio 44720

Re:      Registration Statement on Form S-3
         of Kids Stuff, Inc.

Gentlemen:

         You have  requested  our  opinion as counsel for Kids  Stuff,  Inc.,  a
Delaware  corporation  (the  "Company"),  in  connection  with the  Registration
Statement on Form S-3 (the  "Registration  Statement") filed by the Company with
the Securities and Exchange  Commission (the "Commission")  under the Securities
Act of 1933 (the "Act') with respect to shares (the  "Shares") of Common  Stock,
par value $.001 per share,  of the Company  which may be issued  pursuant to the
exercise of options to purchase 270,000 shares of the Company's Common Stock.

         We have examined such  corporate  records and other  documents and have
made such  examination of law as we have deemed relevant in connection with this
opinion.  Our  examination  of matters has been limited to the Delaware  General
Corporation Law.

         Based  upon the  foregoing,  we  advise  you that in our  opinion  each
authorized but unissued Share issued by the Company in accordance with the terms
of  the  Option,   will  be  legally  and   validly   issued,   fully  paid  and
non-assessable.

         We hereby  consent to the  filing of this  opinion as an exhibit to the
Registration  Statement,  and we further  consent to the use of our name therein
under  the  caption  "Legal  Matters"  in the  Prospectus  of  the  Registration
Statement.

                                                              Very truly yours,

                                                              LESTER MORSE P.C.


                                                              Steven Morse



                                  Exhibit 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS

         We consent  to the  incorporation  by  reference  to this  Registration
Statement  of Kids Stuff,  Inc.  on Form S-3 of our report  dated March 20, 1999
appearing in the Annual  Report on Form 10-KSB of Kids Stuff,  Inc. for the year
ended  December  31,  1998.  We also  consent to the  reference  to us under the
heading  "Experts"  in the  Prospectus,  which  is  part  of  this  Registration
Statement.

                                                    Hausser + Taylor LLP
                                                    Certified Public Accountants

North Canton, Ohio
February 10, 2000

                        NATIONAL FINANCIAL COMMUNICATIONS
                           CORP. CONSULTING AGREEMENT

     AGREEMENT made as of the 6th day of January,  2000 by and between KidsStuff
Catalog Co.,  maintaining  its  principal  offices at 7835 Freedom Ave NW, North
Canton, OH 44720  (hereinafter  referred to as "Client") and National  Financial
Communications  Corp. DBA/ OTC Financial Network,  commonwealth of Massachusetts
corporation  maintaining its principal offices at 1040 Great Plain Ave, Needham,
MA 02492 (hereinafter referred to as the "Company").

     W I T N E S S ET H : W I T N E S S ET H :  WHEREAS,  Company  is engaged in
the business of providing and  rendering  public  relations  and  communications
services and has  knowledge,  expertise  and  personnel to render the  requisite
services to Client; and

     WHEREAS,  Client is  desirous  of  retaining  Company  for the  purpose  of
obtaining  public  relations  and  corporate  communications  services  so as to
better,   more  fully  and  more  effectively  deal  and  communicate  with  its
shareholders and the investment banking community.

     NOW,  THEREFORE,  in  consideration  of the  premises  and  of  the  mutual
covenants and agreements contained herein, it is agreed as follows:

     I.  Engagement  of Company.  Client  herewith  engages  Company and Company
agrees to  render  to Client  public  relations,  communications,  advisory  and
consulting services.

          A.  The  consulting  services  to be  provided  by the  Company  shall
     include,  but are not  limited  to,  the  development,  implementation  and
     maintenance of an ongoing  program to increase the  investment  community's
     awareness  of  Client's   activities   and  to  stimulate  the   investment
     community's interest in Client.  Client acknowledges that Company's ability
     to relate information  regarding Client's activities is directly related to
     the information provided by Client to the Company.

          B.  Client  acknowledges  that  Company  will  devote  such time as is
     reasonably necessary to perform the services for Client,  having due regard
     for Company's  commitments and obligations to other businesses for which it
     performs consulting services.


<PAGE>
     II. Compensation and Expense Reimbursement.

          A. Client  will pay the  Company,  as  compensation  for the  services
     provided for in this Agreement and as reimbursement  for expenses  incurred
     by  Company on  Client's  behalf,  in the  manner  set forth in  Schedule A
     annexed  to  this  Agreement  which  Schedule  is  incorporated  herein  by
     reference.

          B. In addition to the compensation and expense reimbursement  referred
     to in Section 2(A) above,  Company shall be entitled to receive from Client
     a "Transaction  Fee", as a result of any Transaction  (as described  below)
     between Client and any other company,  entity,  person, group or persons or
     other  party  which is  introduced  to, or put in contact  with,  Client by
     Company. A "Transaction"  shall mean merger, sale of stock, sale of assets,
     consolidation  or other similar  transaction  or series or  combination  of
     transactions  whereby Client or such other party transfer to the other,  or
     both transfer to a third entity or person,  stock,  assets, or any interest
     in its business in exchange for stock,  assets,  securities,  cash or other
     valuable property or rights, or wherein they make a contribution of capital
     or services  to a joint  venture,  commonly  owned  enterprise  or business
     opportunity  with the other for purposes of future business  operations and
     opportunities. To be a Transaction covered by this section, the transaction
     must  occur  during  the  term of this  Agreement  or the  one-year  period
     following  the  expiration  of this  Agreement  and the Company must have a
     written agreement signed by the Client  acknowledging  that the transaction
     was introduced to Client by the Company.

          The  calculation  of a  Transaction  Fee shall be based upon the total
     value of the consideration, securities, property, business, assets or other
     value given,  paid,  transferred or  contributed  by, or to, the Client and
     shall equal 5% of the dollar value of the Transaction.  The Transaction Fee
     payable to the Company at closing will be in the same form of consideration
     as  that  paid  by or to the  Client,  as the  case  may  be,  in any  such
     Transaction.

          Term and  Termination.  This Agreement  shall be for a period of three
     months  commencing  January 6, 2000 and  terminating  April 5, 2000. If the
     Client does not cancel the contract  during the term,  the contract will be
     automatically  extended for an additional  year.  Either party hereto shall
     have the right to  terminate  this  Agreement  upon 30 days  prior  written
     notice to the other party after the first 90 days.


<PAGE>
          Treatment of  Confidential  Information.  Company  shall not disclose,
     without the  consent of Client,  any  financial  and  business  information
     concerning  the business,  affairs,  plans and programs of Client which are
     delivered  by Client to  Company  in  connection  with  Company's  services
     hereunder,  provided such information is plainly and prominently  marked in
     writing by Client as being confidential (the  "Confidential  Information").
     The Company will not be bound by the foregoing  limitation in the event (i)
     the Confidential  Information is otherwise  disseminated and becomes public
     information  or (ii) the Company is required to disclose  the  Confidential
     Informational pursuant to a subpoena or other judicial order.

          Representation  by Company of other clients.  Client  acknowledges and
     consents  to  Company   rendering  public   relations,   consulting  and/or
     communications services to other clients of the Company engaged in the same
     or similar business as that of Client.

          Indemnification  by  Client as to  Information  Provided  to  Company.
     Client acknowledges that Company, in the performance of its duties, will be
     required to rely upon the accuracy and completeness of information supplied
     to it by Client's  officers,  directors,  agents and/or  employees.  Client
     agrees to indemnify, hold harmless and defend Company, its officers, agents
     and/or  employees from any proceeding or suit which arises out of or is due
     to the inaccuracy or incompleteness of any material or information supplied
     by Client to Company.

          Indemnification  by Company as to Activity of Company.  Company agrees
     that it will  indemnify  and hold the  client,  its  officers,  agent,  and
     employees  harmless  from and  against  any claims  which  arise out of the
     activities of the Company  including  but not limited to any  statements or
     representations   made  by  Company  which  conflicts  or  is  contrary  to
     information   provided  to  Company  by  client  or  otherwise  relates  to
     activities of the Company.

          Independent Contractor.  It is expressly agreed that Company is acting
     as an independent  contractor in performing its services hereunder.  Client
     shall  carry no workers  compensation  insurance  or any health or accident
     insurance on Company or  consultant's  employees.  Client shall not pay any
     contributions to social security,  unemployment insurance, Federal or state
     withholding  taxes nor provide any other  contributions or benefits,  which
     might be customary in an employer-employee relationship.


<PAGE>
          Non-Assignment.  This Agreement  shall not be assigned by either party
     without the written consent of the other party.

          Notices. Any notice to be given by either party to the other hereunder
     shall be sufficient if in writing and sent by registered or certified mail,
     return receipt requested,  addressed to such party at the address specified
     on the first page of this  Agreement or such other  address as either party
     may have given to the other in writing.

          Entire Agreement.  The within agreement  contains the entire agreement
     and   understanding   between  the  parties   and   supersedes   all  prior
     negotiations,  agreements  and  discussions  concerning  the subject matter
     hereof.

          Modification and Waiver. This Agreement may not be altered or modified
     except by  writing  signed by each of the  respective  parties  hereof.  No
     breach or violation  of this  Agreement  shall be waived  except in writing
     executed by the party granting such waiver.

          Law to Govern;  Forum for  Disputes.  The Company and the Client agree
     that any legal  disputes that may occur between the Company and the Client,
     and that arise out of, or are related in any way to, the  Company  contract
     with the Client and/or its  performance  of services  under the Contract or
     the  termination  of this contract,  and which disputes  cannot be resolved
     informally, shall be resolved exclusively through final and binding private
     arbitration  before an arbitrator  mutually selected by the Company and the
     Client  with each  party to bear its own costs and  attorney  fees.  If the
     Company  and the  Client  are  unable to agree  upon an  arbitrator  within
     twenty-one (21) days after either party made a demand for arbitration,  the
     matter  will be  submitted  for  arbitration  to the  Boston  office of the
     American  Arbitration  Association pursuant to the rules governing contract
     dispute  resolution in effect as of December 1, 1998.  Notwithstanding  the
     foregoing,  in no event  shall a demand for  arbitration  be made after the
     date  when  institution  of legal or  equitable  proceedings  based on such
     claim,  dispute,  or  other  matter  in  question  would be  barred  by the
     applicable statutes of limitation.


<PAGE>
             IN WITNESS WHEREOF,  the parties have executed this Agreement as of
the day and year first written above.

             National Financial Communications Corp.

             By: /s/ Geoffrey Eiten
             Geoffrey Eiten, President


             Kids Stuff Catalog Co.


             By: /s/ Bill Miller
             Bill Miller, Authorized Agent


SCHEDULE A-1    Payment for services and reimbursement of expenses.

SCHEDULE A-2    Grant of options in advance of services rendered and
                reimbursement of expenses

<PAGE>
             SCHEDULE A-1

             PAYMENT FOR SERVICES
             AND REIMBURSEMENT OF EXPENSES

               A. For the  services  to be  rendered  and  performed  by Company
during  the  term of the  Agreement,  Client  shall  pay to  Company  the sum of
$7,000per month payable on the first day of each month.

               B. Client shall also  reimburse  Company for all  reasonable  and
necessary  out-of-pocket  expenses incurred in the performance of its duties for
Client upon  presentation of statements  setting forth in reasonable  detail the
amount of such expenses. Company shall not incur any expense for any single item
in excess of $250 either  verbally or written  except upon the prior approval of
the Client. Company agrees that any travel, entertainment or other expense which
it may  incur  and  which  may be  referable  to more  than  one of its  clients
(including  Client) will be prorated among the clients for whom such expense has
been incurred.

             National Financial Communications Corp.


             By: /s/ Geoffrey Eiten
             Geoffrey Eiten, President


             Kids Stuff Catalog Co.


             By: /s/ Bill Miller
             Bill Miller, Authorized Agent










<PAGE>
     SCHEDULE A-2

     GRANT OF OPTIONS TO  NATIONAL  FINANCIAL  COMMUNICATIONS  CORP.  IN ADVANCE
OFSERVICES RENDERED

          A. Grant of Options and Option Exercise Price. As compensation for the
     services to be rendered by Company  hereunder,  Client  herewith issues and
     grants to Company stock options (the "Options") to purchase an aggregate of
     270,000  shares of Client's  Common Stock at an exercise  price of $.54 per
     share.  In the event this  agreement is  terminated  by Client on or before
     April 6, 2000,  then 135,000 of the  aforementioned  options are cancelled.
     The Options are  exercisable  upon and subject to the terms and  conditions
     contained herein.  The Options are exercisable during the period commencing
     on the date hereof and ending  three years  subsequent  to the  termination
     date of this  Agreement.  The Client will use its best  efforts to register
     the underlying shares for resale under SEC regulations and requirements.

          B. Manner of Exercise. Exercise of any of the Options by Company shall
     be by written notice to Client  accompanied by Company's  certified or bank
     check for the purchase price of the shares being purchased. Upon receipt of
     such notice and payment,  Client shall promptly cause to be issued, without
     transfer  or issue tax to the option  holder or other  person  entitled  to
     exercise  the  option,  the  number of shares for which the Option has been
     exercised,  registered  in the name of Company.  Such shares,  when issued,
     shall be fully paid and non-assessable.

          C. Option Shares.  Company  acknowledges  that any shares which it may
     acquire from Client  pursuant to the  exercise of the Options  provided for
     herein will not have been registered pursuant to the Securities Act of1933,
     as  amended  (the  "Securities  Act"),  and  therefore  may  not be sold or
     transferred by Company except in the event that such shares are the subject
     of a  registration  statement  or any future  sale or  transfer  is, in the
     opinion of counsel for Client,  exempt from such  registration  provisions.
     Company  acknowledges  that any shares which it may acquire pursuant to the
     exercise  of the Options  will be for its own  account  and for  investment
     purposes only and not with a view to the resale or  redistribution of same.
     Company  further  consents  that the  following  legend be placed  upon all
     certificates  for  shares of Common  Stock,  which may be issued to Company
     upon the exercise of the Options:



<PAGE>
             "THE  SHARES   REPRESENTED  BY  THIS   CERTIFICATE  HAVE  NOT  BEEN
REGISTERED  UNDERTHE  SECURITIES ACT OF 1933, AS AMENDED (THE "ACT") AND MAY NOT
BE SOLD  OROTHERWISE  TRANSFERRED  IN THE ABSENCE OF AN  EFFECTIVE  REGISTRATION
STATEMENTUNDER THE ACT OR AN OPINION OF COUNSEL  SATISFACTORY TO THE CORPORATION
THATSUCH REGISTRATION IS NOT REQUIRED."

             Company further consents that no stop transfer  instructions  being
placed against all certificates may not be issued to it upon the exercise of the
Options.

          (i) If the  Client  executes  a  Registration  during  the term of the
     contract,  then the Company's shares will be added to this  Registration at
     no cost to the  Company.  The  Client  shall  bear all costs  and  expenses
     attributable to such registration, excluding fees and expenses of Company's
     counsel and any underwriting or selling  commission.  Client shall maintain
     the  effectiveness  of  such  registration  throughout  the  term  of  this
     Agreement and for a 120-day period thereafter.

          (ii)  Notwithstanding  the  foregoing,  if the  Shares  issuable  upon
     exercise of the Options are not otherwise  registered  under the Securities
     Act and the Client shall at any time after the date hereof  propose to file
     a  registration  statement  under the Securities  Act,  which  registration
     statement  shall  include  shares of Common  Stock of Client or any selling
     shareholder,  Client shall give written  notice to Company of such proposed
     registration  and will permit Company to include in such  registration  all
     Shares  which it has  acquired  as of the date of such  notice.  The Client
     shall  bear all  costs  and  expenses  attributable  to such  registration,
     excluding fees and expenses of Company's  counsel and any  underwriting  or
     selling commission.

             D. Adjustments in Option Shares.

          (i) In  the  event  that  Client  shall  at any  time  sub-divide  its
     outstanding  shares of Common  Stock into a greater  number of shares,  the
     Option  purchase  price  in  effect  prior  to such  sub-division  shall be
     proportionately   reduced  and  the  number  of  shares  of  Common   Stock
     purchasable  shall be  proportionately  increased.  In case the outstanding
     shares of Common Stock of Client shall be combined into a smaller number of
     shares,  the  Option  purchase  price in effect  immediately  prior to such
     combination shall be proportionately  increased and the number of shares of
     Common Stock purchasable shall be proportionately reduced.



<PAGE>
          (ii) In case of any  reclassification  or change of outstanding shares
     of Common Stock issuable upon exercise of this Option (other than change in
     par value,  or from par value to no par value,  or from no par value to par
     value,  or as a result or a subdivision or  combination),  or incase of any
     consolidation  or merger of the  Client  with or into  another  corporation
     (other than a merger in which the Client is the continuing  corporation and
     which  does not  result in any  reclassification  or change of  outstanding
     shares  of Common  Stock,  other  than a change  in  number  of the  shares
     issuable  upon exercise of the Option) or in case of any sale or conveyance
     to another  corporation  of the  property  of the Client as an  entirety or
     substantially  as an  entirety,  the Holder of this  Option  shall have the
     right thereafter to exercise this Option into the kind and amount of shares
     of  stock  and  other   securities  and  property   receivable   upon  such
     reclassification,  change,  consolidation,  merger, sale or conveyance by a
     holder of the number of shares of Common  Stock of the Client for which the
     Option   might   have   been   exercised    immediately   prior   to   such
     reclassification,  change,  consolidation,  merger, sale or conveyance. The
     above provisions shall similarly apply to successive  reclassifications and
     changes  of  shares  of  Common  Stock  and to  successive  consolidations,
     mergers, sales or conveyances.

          (iii) The  Company  reserves  the right to assign  these  options to a
     third party at its own discretion.

             National Financial Communications Corp.


             By: /s/ Geoffrey Eiten
             Geoffrey Eiten, President


             Kids Stuff Catalog Co.


             By: /s/ Bill Miller
             Bill Miller, Authorized Agent







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