KIDS STUFF INC
10QSB, 2000-11-09
CATALOG & MAIL-ORDER HOUSES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB

                                   (MARK ONE)

            [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                     FOR THE PERIOD ENDED SEPTEMBER 30, 2000

                                       OR

            [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

  FOR THE TRANSITION PERIOD FROM ______________________ TO ____________________

                        COMMISSION FILE NUMBER 000-29334

                                KIDS STUFF, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

        DELAWARE                                         34-1843520
(STATE OR OTHER JURISDICTION OF INCORPORATION  (I.R.S. EMPLOYER OR ORGANIZATION)
IDENTIFICATION NO.)

               7835 FREEDOM AVENUE, N.W., NORTH CANTON, OHIO 44720
               (ADDRESS OF PRINCIPLE EXECUTIVE OFFICES) (ZIP CODE)

                                 (330) 492-8090
              (REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE)

                 Check whether the issuer (1) filed all reports
               required to be filed by Section 13 or 15 (d) of the
               Securities Exchange Act of 1934 during the past 12
             months (or for such shorter period that the registrant
              was required to file such reports), and (2) has been
            subject to such filing requirements for the past 90 days.

                                Yes [ X ] No [ ]

                       As of September 30, 2000 there were
                      3,625,001 shares of the Registrant's
                     Common Stock $.001 par value issued and
                                  outstanding.

                 Transitional Small Business Disclosure Format.

                                Yes [ ] No [ X ]
<PAGE>
INDEX
<TABLE>
<CAPTION>



<S>                                                                                                             <C>
Balance Sheets - September 30, 2000 (Unaudited) and December 31, 1999...........................................  3-4
Statements of Operations (Unaudited) - Three Months and Nine Months Ended September 30, 2000 and 1999...........    5
Statements of Cash Flows (Unaudited) - Nine Months Ended September 30, 2000 and 1999............................    6
Notes to Financial Statements...................................................................................    7
Item 2 - Management's Discussion and Analysis or Plan of Operations.............................................   12
Part II - Other Information.....................................................................................   16
Signature Page..................................................................................................   17
</TABLE>
<PAGE>
                                Kids Stuff, Inc.
                                 Balance Sheets
<TABLE>
<CAPTION>


                                               (UNAUDITED)
                                              September 30,  December 31,
                                                  2000          1999
                                                  ----          ----
ASSETS

CURRENT ASSETS
<S>                                           <C>          <C>
     Cash .................................   $  170,046   $  859,431
     Accounts receivable ..................      285,957      257,574
     Inventories ..........................    2,041,003    2,045,005
     Deferred catalog expense .............      964,369      740,425
     Due from affiliates ..................      185,687      234,390
     Prepaid expenses .....................      188,530      170,871
                                              ----------   ----------
        Total Current Assets ..............    3,835,632    4,307,696

PROPERTY AND EQUIPMENT
     Land .................................      214,000      214,000
     Building and improvements ............    2,039,356    2,026,172
     Data processing equipment and software      603,513      401,182
     Leasehold improvements ...............       26,528       34,074
     Web site development .................      186,461      132,891
     Machinery and equipment ..............       95,020       86,901
     Furniture and fixtures ...............      137,856      126,211
                                              ----------   ----------
                                               3,302,734    3,021,431
     Less accumulated depreciation ........      333,533      206,652
                                              ----------   ----------
                                               2,969,201    2,814,779

     Goodwill .............................      972,980    1,015,805
     Catalog development and other ........      254,503      368,995
     Customer list ........................      276,548      330,655
     Other Assets .........................       81,982       82,055
                                              ----------   ----------
                                               1,586,013    1,797,510
                                              ----------   ----------

                                              $8,390,846   $8,919,985
                                              ==========   ==========
</TABLE>

              The accompanying notes are an integral part of these
                             financial statements.


<PAGE>
                                Kids Stuff, Inc.
                                 Balance Sheets
<TABLE>
<CAPTION>

                                         (UNAUDITED)
                                       September 30,    December 31,
                                            2000             1999
                                            ----             ----
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES
<S>                                      <C>            <C>
     Current portion of long-term debt   $   159,386    $   157,000
     Accounts payable ................     2,675,407      2,352,318
     Line of credit ..................       803,600        500,000
     Customer advances and other .....        10,005         15,302
     Notes payable ...................       300,000           --
     Accrued expenses ................        59,654        111,393
                                         -----------    -----------
        Total Current Liabilities ....     4,008,052      3,136,013

LONG-TERM DEBT, NET OF CURRENT PORTION     1,877,807      1,998,122

STOCKHOLDERS' EQUITY:
     Common stock ....................         3,625          3,513
     Preferred stock - Series A ......         5,000          5,000
     Preferred stock - Series 1 ......           460            460
     Additional paid - in capital ....     5,356,650      5,167,189
     Retained earnings  (deficit) ....    (2,860,748)    (1,390,312)
                                         -----------    -----------
        Total Stockholders' Equity ...     2,504,987      3,785,850
                                         -----------    -----------

                                         $ 8,390,846    $ 8,919,985
                                         ===========    ===========

</TABLE>


              The accompanying notes are an integral part of these
                             financial statements.








<PAGE>
                                Kids Stuff, Inc.
                            Statements of Operations

<TABLE>
<CAPTION>


                                                                 (UNAUDITED)                                (UNAUDITED)
                                                      Three Months Ended September 30,           Nine Months Ended September 30,
                                                     ------------------------------------        -----------------------------------
                                                          2000                1999                    2000               1999
                                                     ----------------   -----------------        ---------------    ----------------

<S>                                                       <C>                 <C>                   <C>                 <C>
Total sales                                               $4,212,901          $3,854,649            $12,151,426         $11,906,161

Cost of sales                                              2,250,898           2,008,406              6,655,111           6,208,865
                                                     ----------------   -----------------        ---------------    ----------------

Gross profit                                               1,962,003           1,846,243              5,496,315           5,697,296

Selling expenses                                           1,509,125           1,145,608              4,303,451           3,444,553

General and administrative expenses                          673,403             540,820              2,302,747           1,730,266
                                                     ----------------   -----------------        ---------------    ----------------

(Loss) income from operations                               (220,525)             159,815            (1,109,883)             522,477

Other (expense)                                              (63,642)            (54,883)              (175,279)           (119,991)
                                                     ----------------   -----------------        ---------------    ----------------

Net (loss) income                                          $(284,167)             104,932           $(1,285,162)             402,486
                                                     ================   =================        ===============    ================

Basic and diluted (loss) earnings per share                   $(0.09)               $0.01                $(0.41)               $0.08
                                                     ================   =================        ===============    ================




</TABLE>





              The accompanying notes are an integral part of these
                             financial statements.

<PAGE>
                                Kids Stuff, Inc.
                            Statements of Cash Flows
<TABLE>
<CAPTION>

                                                                                        (UNAUDITED)
                                                                             Nine Months Ended September 30,
                                                                        -----------------------------------------
                                                                                    2000             1999
                                                                             ----------------  ------------------

CASH FLOWS FROM OPERATING ACTIVITIES
<S>                                                                              <C>            <C>
    Net (loss) income ........................................................   $(1,285,162)   $   402,486
    Adjustments to reconcile net (loss) income to net
       cash (used) by operating activities:
          Depreciation and amortization ......................................       385,134        353,311
          (Increase) in accounts receivable ..................................       (28,383)        (7,991)
          Decrease (increase) in inventories .................................         4,002       (546,035)
          (Increase) in deferred catalog expense .............................      (223,944)      (754,330)
          (Increase) decrease in prepaid expenses ............................       (17,659)        45,467
          Increase in accounts payable, customer advances and accrued expenses       266,053        343,940
                                                                                 -----------    -----------
Net cash (used) by operating activities ......................................      (899,959)      (163,152)

CASH FLOWS FROM INVESTING ACTIVITIES
    Investment in property and equipment and other assets ....................      (328,060)    (2,479,042)

CASH FLOWS FROM FINANCING ACTIVITIES
    Borrowings (repayment) on line of credit - net ...........................       303,600       (262,000)
    Borrowing on note payable - current ......................................       300,000           --
    Sale of preferred stock ..................................................          --        1,951,537
    Sale of common stock .....................................................         4,300           --
    Payment on long-term debt ................................................      (117,929)          --
    Borrowings on long-term debt .............................................          --          295,617
    Borrowings - Real Estate Mortgage ........................................          --        1,690,000
    Decrease in due from affiliates ..........................................        48,703         31,080
                                                                                 -----------    -----------
Net cash  provided by financing activities ...................................       538,634      3,706,234
                                                                                 -----------    -----------

Net (decrease) increase in cash ..............................................      (689,385)     1,064,040

Cash - beginning .............................................................       859,431         25,426
                                                                                 -----------    -----------

Cash - ending ................................................................   $   170,046    $ 1,089,466
                                                                                 ===========    ===========

</TABLE>


              The accompanying notes are an integral part of these
                              financial statements.


<PAGE>
                                KIDS STUFF, INC.
                          NOTES TO FINANCIAL STATEMENTS
                                   (Unaudited)

Note 1: Business Description and Summary of Significant Accounting Policies

               Business  Description  - Kids Stuff,  Inc.  ("Kids  Stuff" or the
          "Company")  is in the mail  order  business  and  sells  to  customers
          throughout  the  United  States.  Duncan  Hill,  Inc.  owns 81% of the
          Company's  outstanding  voting capital stock as of September 30, 2000.
          Perfectly Safe, a division of the Company,  primarily sells children's
          safety products for use up to age 3. Jeanne's Kids Club, a division of
          the Company, sells hard good products for children primarily up to the
          age of 3. Natural Baby, a division of the Company,  sells clothing and
          toys for children primarily up to the age of 3. LittleFeet, a division
          of the Company,  sells  footwear  and related  products to infants and
          children. Products are purchased from a variety of vendors.

               Basis of  Presentation - The  accompanying  financial  statements
          have been prepared by the Company.  Certain  information  and footnote
          disclosures  normally  included in  financial  statements  prepared in
          accordance  with generally  accepted  accounting  principles have been
          condensed or omitted. In the opinion of the Company's management,  the
          disclosures  made are adequate to make the  information  presented not
          misleading,  and the  financial  statements  contain  all  adjustments
          necessary to present fairly the financial position as of September 30,
          2000, results of operations for the three month and nine month periods
          ended  September 30, 2000 and  September 30, 1999,  and cash flows for
          the nine month  periods  ended  September  30, 2000 and  September 30,
          1999.  The results of operations  for the three and nine month periods
          are not  necessarily  indicative of the results to be expected for the
          full year.

               Reclassification  - Certain  amounts in the prior year  financial
          statements  have been  reclassified  to  conform to the  current  year
          presentation.

               Per Share Amounts - Net income per share is calculated  using the
          weighted  average number of shares  outstanding  during the period for
          basic earnings per share. Diluted earnings per share are calculated to
          include the dilutive effect of stock options and warrants, if any. The
          number of shares outstanding in computing basic earnings per share for
          the nine-month periods ended September 30, 2000 and 1999 was 3,575,159
          and 3,512,856 and for the three month periods ended September 30, 2000
          and 1999 was 3,625,001 and 3,512,856,  respectively. The effect of the
          convertible   preferred  stock  and  stock  warrants  outstanding  was
          antidilutive.

          New Authoritative Pronouncements

               In June 1999,  the Financial  Accounting  Standards  Board (FASB)
          issued  Statement of Financial  Accounting  Standards  (SFAS) No. 137,
          "Accounting  for  Derivative  Instruments  and  Hedging  Activities  -
          Deferral  of  the  Effective  Date  of  FASB  Statement  No.  133 - an
          amendment of FASB  Statement  No. 133," which  postponed the effective
          date of SFAS No. 133, "Accounting for Derivative Financial Instruments
          and Hedging  Activities," to all fiscal years beginning after June 15,
          2000.  In June 2000,  the FASB issued  Statement 138  "Accounting  for
          Certain  Derivative  Instruments  and Certain Hedging  Activities,  an
          amendment of FASB Statement No. 133". The adoption of these statements
          did not have a material impact on the Company's  financial position or
          overall  trends  in  results  of  operations  and  did not  result  in
          significant   changes  to  the  Company's  financial  risk  management
          practices.

          In March 2000, the FASB issued Interpretation  No.44,  "Accounting for
          Certain Transactions  Involving Stock Compensation - an interpretation
          of APB Opinion No. 25" ("FIN 44"). This  interpretation  clarifies the
          definition of employee for purposes of applying Accounting  Principles
          Board Opinion No. 25, "Accounting for Stock Issued to Employees" ("APB
          25"),  the  criteria  for  determining  whether a plan  qualifies as a
          noncompensatory   plan,   the   accounting   consequence   of  various
          modifications  to the  terms of a  previously  fixed  stock  option or
          award, and the accounting for an exchange of stock compensation awards
          in a business  combination.  This  Interpretation is effective July 1,
          2000, but certain  conclusions in this  Interpretation  cover specific
          events that occur after either  December 15, 1998 or January 12, 2000.
          The  Company  believes  that  the  impact  of FIN 44 will  not  have a
          material effect on its financial position or results of operation.

<PAGE>
               In December 1999, The Securities and Exchange  Commission  issued
          Staff Accounting  Bulletin (SAB) 101, Revenue Recognition in Financial
          Statements."  SAB 101,  as  amended by SAB101A  and  SAB101B  provides
          guidance  on  applying  accepted  accounting   principles  to  revenue
          recognition  issues  in  financial   statements.   This  statement  is
          effective for all fiscal  quarters  beginning in the fourth quarter of
          2000.  The Company is  evaluating  the effect the adoption may have on
          the Company's results of operations and financial position.

          Note 2:  Agreement with Affiliated Company

               Duncan Hill,  Inc.  owns 87% of the  outstanding  voting  capital
          stock of the Havana Group, Inc. (Havana). In January 1998, the Company
          contracted  with  Havana to  provide  administrative,  executive,  and
          accounting services. At January 1, 1999 the agreement was modified and
          extended on a  month-to-month  basis as Havana  began to incur  direct
          costs  for  its  administrative  functions.  Havana  pays  to  Kids an
          accounting,  data processing, and administrative charge of $30,000 per
          year.  Additionally,  a $1.75 per shipment for warehouse  services was
          paid by  Havana  until  March 8, 2000 when  Havana  assumed  their own
          warehousing   facility  and  no  longer  required  Kids  Stuff  Inc.'s
          fulfillment services.

               Through  June  30,  1999,   Havana's   accounts   receivable  and
          inventories  are  pledged as  collateral  on Kids line of credit,  and
          Havana also acted as a guarantor.  In July 1999 Havana's liability was
          released  as a part of a  general  restructuring  of the Kids  line of
          credit.

          Note 3: Stockholders' Equity

          A.   Common Stock

               As of December 31, 1999 and September  30, 2000,  the Company had
          common stock at a par value of $.001 per share with 25,000,000  shares
          authorized with 3,512,856 and 3,625,001 shares issued and outstanding,
          respectively.

          B. Preferred Stock

               The Board of Directors has the authority,  without further action
          by the  stockholders,  to issue up to  10,000,000  shares of Preferred
          Stock  in one or  more  series  and to fix  the  rights,  preferences,
          privileges,  and  restrictions  thereof,  including  dividend  rights,
          conversion  rights,  voting rights,  terms of redemption,  liquidation
          preferences,  and the number of shares  constituting any series or the
          designation of such series.

               Series A Preferred Stock

               As of December 31, 1999 and September  30, 2000,  the Company had
          issued and outstanding  5,000,000  shares of Series A Preferred Stock,
          $.001 par value.  Duncan  Hill holds these  shares.  The holder of the
          Series A  Preferred  Stock is entitled to one vote for each share held
          of record on all matters submitted to a vote of the stockholders.  The
          Series A  Preferred  Stock is not  subject  to  redemption  and has no
          conversion  rights or rights to participate in dividend  payments.  In
          the event of any voluntary or involuntary liquidation,  dissolution or
          winding  up of the  affairs  of the  Company,  each  share of Series A
          Preferred Stock has a liquidation preference of $.001 per share.

               Series 1 Preferred Stock

               In  March  1999,  the  Company  completed  a public  offering  of
          securities  through  Fairchild  Financial Group, Inc. in which 460,000
          shares of Series 1  Preferred  Stock were  issued.  The holders of the
          Series 1 Preferred  Stock are entitled to a liquidation  preference of
          $5.50  per  share and to vote on  matters  submitted  to a vote of the
          shareholders.  Each Series 1  Preferred  Share  receives a  cumulative
          annual dividend of $0.495,  or 9.0% of the liquidation  preference per
          share,  payable in cash or common  stock at the option of the Company.
          Each Series 1 Preferred Share is convertible into two shares of common
          stock at the option of the holder,  commencing September 3, 2000. Each
          Series 1 Preferred Share is redeemable at the option of the Company at
          a price of $7.20 per share commencing September 3, 2000.

<PAGE>
              On April 30, 2000 Kids Stuff,  Inc. paid out  dividends  earned on
          the Series 1 preferred  stock through  December 31, 1999. The dividend
          was paid in the form of 104,145  common  shares with a market value of
          $183,274.

          C. Warrants

                   Class A Warrants

               The  Company  issued  2,400,000  Class  A  Warrants  in  1997  in
          conjunction with an offering of its common stock. Each Class A Warrant
          entitles  the holder to purchase  one share of common stock at a price
          of $5.00  for a period  of four  years  commencing  June 26,  1998 and
          expiring June 26, 2002. The Company may redeem the Class A Warrants at
          a  price  of  $.05  per  warrant,   at  any  time  after  they  become
          exercisable,  upon not less than 30 days' prior written notice, if the
          closing  bid price of the  Common  Stock has been at least  $14.40 per
          share for 20 consecutive trading days ending on the fifth day prior to
          the date on which the notice of  redemption  is given.  All  2,400,000
          Class A Warrants are outstanding as of June 30, 2000.

                   Preferred Warrants

               The Company  issued  920,000  Series 1 Preferred  Stock  Purchase
          Warrants  (Preferred  Warrant)  in March 1999 in  conjunction  with an
          offering of its preferred stock.  Each Preferred  Warrant entitles the
          holder  to  purchase  one  share  of  Series 1  Preferred  Stock at an
          exercise  price of $6.00 per share  commencing  September  3, 2000 and
          expiring  March 3,  2002.  The  Company  shall  redeem  the  Preferred
          Warrants  at a price of $1.20  per  warrant  in the event it elects to
          redeem  its  Series 1  Preferred  Stock in  accordance  with the terms
          summarized  in Note 3B  above.  All  920,000  Preferred  Warrants  are
          outstanding as of June 30, 2000.

          Note 4. Borrowings

              In April 2000, Kids Stuff,  Inc.  restructured  both their line of
          credit and  bridge  loan with Bank One in April of 2000.  The  Company
          retired the 24-month $500,000  revolving line of credit by obtaining a
          new 24-month line of credit that allows for a maximum of $1,000,000 to
          be drawn on determined by an asset based financing calculation bearing
          interest at prime plus 1%. At September 30, 2000, the amount that Kids
          Stuff,  Inc.  was  able to draw on the  line  was  $812,054,  of which
          $803,600 was  outstanding.  In addition,  the $300,000 bridge loan was
          retired with the proceeds of a new short-term note of $300,000 bearing
          interest of prime plus 1%, due on December 31, 2000.

              In July 1999,  Kids Stuff obtained a new credit facility from Bank
          One,  N.A. Bank One extended a 24-month  revolving  credit line in the
          amount of $500,000,  bearing interest at prime plus 1%.  Additionally,
          Bank One  extended a 60-month  term loan to the Company for  $300,000,
          bearing  interest  at  8.78%.  The  Company's  previously  outstanding
          $800,000  line of credit  was  retired  with the  proceeds  of the new
          borrowings.  The new loans are secured by the assets of the Company, a
          third mortgage on the Company's real estate,  cross  collateralization
          of life  insurance  on the  lives of Mr.  and Mrs.  Miller,  and carry
          unconditional and unlimited  guarantees of Mr. William Miller and Mrs.
          Jeanne Miller.

               In July 1999,  the Company  finalized  an agreement to purchase a
          building located in North Canton, Ohio, which will serve as the office
          and warehouse facilities for the Company, Havana, and Duncan Hill. The
          purchase  price of the  building  was  $2,200,000.  The  purchase  was
          partially  financed  through a  commercial  real estate loan from Bank
          One,  N.A.  in the  amount  of  $1,690,000.  The  loan  has a  20-year
          amortization  period  with an  expiration  date of July 7,  2009,  and
          carries a  variable  interest  rate  based  upon the 30 day LIBOR plus
          2.75%.  The rate of interest  at June 30, 2000 was 8.71%.  The loan is
          secured by a first mortgage on the Company's  real estate,  guaranteed
          by Duncan Hill, Inc., Mr. William Miller,  Mrs. Jeanne Miller,  and is
          cross-collateralized with assignment of life insurance.
<PAGE>
              On November 3, 1999,  the Company  received  proceeds from a Small
          Business  Administration loan, which $550,000 was used to pay down the
          Bank  One,  N.A.  note.  The  interest  on this  note is 7.28%  with a
          maturity date of December 3, 2019.


          Note 5. Incentive Plans

          A. Incentive Compensation Plan

               During 1997, the Company adopted an Incentive  Compensation  Plan
          (the "Plan").  The Plan is designed to motivate employee  participants
          to achieve the  Company's  annual  strategic  goals.  Eligibility  for
          participation  in the Plan is limited to the Chief  Executive  Officer
          and the  President  of the  Company,  and such other  employees of the
          Company as may be  designated  by the Board of Directors  from time to
          time. For each fiscal year of the Company,  the Board will establish a
          bonus pool not to exceed 10% of the Company's  operating  income.  The
          amount of such  pool  with  respect  to any year  shall be  determined
          subsequent  to the end of that  year  upon  the  determination  of the
          Company's operating income for that year. Each participant in the Plan
          is  eligible to receive  from the bonus pool an annual  award of up to
          50% of the participant's base salary.  There were no awards in 1999 or
          the first nine months of 2000.

          B. Stock Incentive Plan

               During  1997,  the  Company   adopted  a  Stock   Incentive  Plan
          (Incentive Plan). Under the Incentive Plan, the Compensation Committee
          of the Board of Directors may grant stock  incentives to key employees
          and the directors of the Company  pursuant to which a total of 400,000
          shares of Common  Stock may be  issued;  provided,  however,  that the
          maximum amount of Common Stock with respect to which stock  incentives
          may be granted to any person  during any calendar year shall be 20,000
          shares,  except for a grant made to a  recipient  upon the  recipients
          initial  hiring by the  Company,  in which case the number  shall be a
          maximum of 40,000  shares.  These numbers are subject to adjustment in
          the event of a stock split and similar events.  Stock incentive grants
          may be in the form of options, stock appreciation rights, stock awards
          or a combination  thereof.  No stock incentives were granted under the
          Incentive  Plan in 1998;  the Company  approved the issuance of 65,000
          options at September 24, 1999.  The exercise  price of the Options are
          $1.33 per share, representing the market value of the Company's common
          stock during the week ended September 17, 1999.

          Note 6. Non-Qualified Stock Option Agreement

               During  1998,  the Company  entered  into a  non-qualified  stock
          option  agreement  with Clark D. Swisher and Alfred M.  Schmidt,  Jr.,
          directors of the  Company.  Each of Mr.  Swisher and Mr.  Schmidt were
          granted the option to purchase  30,000 shares of the Company's  common
          stock,  which  vest 25% on August 1, 1998 and 25% on each  January  1,
          1999, January 1, 2000, and January 1, 2001. The vested options will be
          immediately  exercisable and will expire 10 years from the date of the
          agreement.  The  exercise  price of the options was $2.50 per share of
          common stock.  In September  1999,  the  Company's  Board of Directors
          cancelled the options,  and issued new options at an exercise price at
          $1.33, representing the market price of the Company's common stock for
          the week ended September 17, 1999.

          Note 7. Purchase of Land and Building

               In July 1999,  the Company  finalized  an agreement to purchase a
          building located in North Canton, Ohio, which will serve as the office
          and warehouse facilities for the Company, Havana, and Duncan Hill. The
          purchase  price of the  building  was  $2,200,000.  The  purchase  was
          partially financed through a commercial real estate loan in the amount
          of $1,690,000 (See Note 4). On November 3, 1999, the Company  received
          proceeds from a Small Business Administration loan, which $550,000 was
          used to pay down the Bank One, N.A. note. The interest on this note is
          7.28% with a maturity date of December 3, 2019.  The building is being
          depreciated  over 40 years on a  straight-line  basis at  $47,500  per
          year.
<PAGE>
          ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION.

          OVERVIEW

               Kids Stuff, Inc. is a catalog merchant selling quality children's
          products to  consumers  throughout  the United  States.  Our  business
          emphasizes products for children in the age group of prenatal to three
          years old, and consists of three catalogs:

               Perfectly  Safe   specializes  in  children's   safety  products.
          Jeannie's Kids Club offers toys and other hardgoods at discount prices
          in return for an annual  membership  fee.  The  Natural  Baby  Catalog
          emphasizes natural clothing, diapering and wood toys.

               We acquired  Perfectly  Safe during  January 1990 and  circulated
          approximately  900,000 catalogs during that first year,  producing net
          sales of $1,473,000.  By the end of 1999,  sales had increased to over
          $6.1 million, which resulted in an annual compound growth rate of over
          15%.

               Jeannie's Kids Club was created and developed  in-house,  and the
          first catalog was mailed during July 1995. The annual club  membership
          is $18, and is renewed  automatically  each year,  subject to customer
          cancellation  and other  limitations.  In return for their  membership
          fee, members are able to purchase products at discount prices compared
          to other  children's  catalogs.  During the year 1999, the fourth full
          year of Kids Club operations, net sales were $2.8 million.

               We acquired The Natural  Baby  Catalog on July 2,1997,  using the
          proceeds from our initial  public  offering.  The Natural Baby Catalog
          compliments  our other  catalogs  and offers  alternative  products to
          parents interested in natural childbirth, nursing products and natural
          fiber  clothing.  During 1999, The Natural Baby Catalog  generated net
          sales of $6.8 million.

               In the fourth quarter of 1998 we opened "Kids Catalog Outlet",  a
          retail store in Canton,  Ohio,  for  purposes of creating  incremental
          sales and  liquidating  excess and  obsolete  inventory.  The store is
          3,300  square  feet,  and is  located  in a strip  mall in the  Belden
          Village area of Canton,  Ohio. The store design and fixture  selection
          was based upon appeal to the generally  upscale consumer  demographics
          that we attract in our catalogs,  with prices and sales to emphasizing
          value.

              On September 30, 1999, Kids Stuff, Inc. established  kidsstuff.com
          as a  separate  division  of  the  Company.  The  website  acts  as an
          interactive  media between the Company's  catalogs and its  customers.
          The  Company  anticipates  approximately  20% of its  sales  to be web
          based,  half of the web based  customers  being  redirection  from the
          catalogs,  while the other half being acquired through solely Internet
          related means.







                                       11
<PAGE>
                              RESULTS OF OPERATIONS


THREE  MONTHS  ENDED  SEPTEMBER  30,  2000  COMPARED TO THE THREE  MONTHS  ENDED
SEPTEMBER 30, 1999.

               Net  sales  for  the  quarter  ended   September  30,  2000  were
          $4,212,901, an increase of $358,252 or 9.3% from the same quarter last
          year. The increase is due to additional marketing efforts as discussed
          below.

               Cost of sales  increased from 52.1% of net sales in 1999 to 53.4%
          in 2000 due to a blend of products sold.

               Selling  expenses  were  35.8% of sales for the third  quarter of
          2000 compared  with 29.7% of sales in the third  quarter of 1999.  The
          increased   selling  expense  in  2000  resulted  from  the  increased
          circulation  of catalogs from 2.4 million in the third quarter of 1999
          to 2.6  million in the third  quarter  of 2000 and  higher  production
          costs per catalog.

               For  the  third  quarter  of  2000,  general  and  administrative
          expenses  were  $673,403  or 16.0% of sales,  compared  to $540,820 or
          14.0% of sales  during  the same  quarter  in 1999.  The  increase  of
          $132,583 was due to increases  in personnel  and other  infrastructure
          costs  in  anticipation  of  sales  increases.  The  response  rate on
          mailings  was not as favorable as  anticipated.  Effective  August 25,
          2000, the Company reduced its general and administrative  personnel by
          ten and  took  action  to  reduce  other  general  and  administrative
          expenses in order to reduce total general and administrative  expenses
          by approximately 25%.

               Net loss for the third  quarter of 2000 was  $284,167  or 6.7% of
          sales,  as  compared to net income of $104,932 or 2.7% of sales in the
          third quarter of 1999. The increased  losses were due to the increased
          marketing and general and  administrative  expenses described above as
          well as the lower than anticipated response rate on mailings.


NINE MONTHS ENDED SEPTEMBER 30, 2000 COMPARED TO THE NINE MONTHS ENDED SEPTEMBER
30, 1999

               Sales for the nine months ended September 30, 2000 increased 2.1%
          to $12,151,426, compared with $11,906,161 for the same period of 1999.
          Net loss for the first  nine  months of 2000 was  $1,285,162  compared
          with a net income of $402,486 for the same period in 1999.

               Cost of sales increased to 54.8% in 2000,  compared with 52.1% of
          net sales in 1999.  The  change is  attributable  to both the blend of
          products sold and increased purchase cost of inventory over prior year
          levels.

               Selling expenses,  consisting of advertising and marketing costs,
          increased  to 35.4% of net  sales in the  first  nine  months of 2000,
          compared  with 28.9% for the same  period in 1999.  This  increase  is
          attributable  to increased  circulation  of catalogs  from 6.7 million
          catalogs in the first nine  months of 1999 to 7.0 million  catalogs in
          the first nine months of 2000. Additionally, the costs incurred in the
          purchase of outside  mailing lists  increased in 2000. The increase in
          marketing  costs as a percent of net sales also increased due to lower
          response rates than anticipated.

               General  and  Administrative  expenses  increased  by $572,481 to
          19.0% of net sales in 2000,  compared with 14.5% of net sales in 1999.
          The increase was due to increased  personnel and other  infrastructure
          costs  in  anticipation  of  sales  increases.  The  response  rate on
          mailings was not as favorable as anticipated.

                                       12

<PAGE>
             LIQUIDITY AND CAPITAL RESOURCES

                  At September 30, 2000, our  accumulated  deficit was increased
             by  $1,285,162  from  December 31, 1999 because of the loss for the
             first nine months of 2000.  In  addition to the net loss,  cash was
             used by accounts  receivable  increases  of $28,383  and  increased
             deferred  catalog  expense of  $223,944  and  increases  in prepaid
             expenses.  These uses were partially  offset by non-cash charges of
             $385,134 for depreciation and amortization,  decreases in inventory
             and increases in accounts  payable,  customer  advances and accrued
             expenses. The Company invested $328,060 in property,  equipment and
             other assets,  primarily for  implementation  of the new accounting
             and  operational   software   systems.   Borrowings  in  excess  of
             repayments on debt provided $538,634 from financing activities.

                  At September 30, 1999, our accumulated  deficit was reduced by
             $402,486  from  December  31, 1998 because of the first nine months
             losses from operations.  In addition to net earnings, cash provided
             by operating  activities including non-cash charges of $353,311 for
             depreciation  and  amortization.  Largest users of working  capital
             were inventory  increases and increased  deferred  catalog expense,
             totaling  $1,300,365.   Higher  volume  mailings  of  catalogs,  as
             compared to 1999,  accounts for the increased  deferred expense and
             inventory needs.

                  In July 1999 the Company purchased a building in North Canton,
             Ohio  to  integrate  its  offices,   warehouse,   and  distribution
             functions. The purchase price of the property was $2,200,000, which
             accounts  for 88.7% of cash used for  investing  activities  in the
             nine months ended  September  30, 1999.  Additionally,  the Company
             invested  $121,954  in its Web site,  kidsstuff.com,  and  invested
             $40,038 in data processing improvements.

                  In March 1999 the Company obtained $1,951,537 from the sale of
             preferred  stock,  net of offering  costs.  The funds were used for
             increased inventory investment and working capital purposes.

                  In the third  quarter  of 1999  Kids  Stuff  restructured  its
             banking facility with Bank One, N.A. As a result, Bank One provided
             commercial  real estate  financing for the purchase of our building
             in the  amount of  $1,690,000,  a  revolving  line of credit in the
             amount of  $500,000,  and a  five-year  term loan in the  amount of
             $300,000. On November 3, 1999, the Company received proceeds from a
             Small Business  Administration loan, which $550,000 was used to pay
             down the Bank One,  N.A.  note.  The interest on this note is 7.28%
             with a maturity date of December 3, 2019.
              As a result of this  restructuring,  Kids Stuff generated net cash
             from  financing  activities  in the amount of  $3,706,234,  after a
             pay-down of $31,080 in amounts due to affiliates.

                  At  September  30,  2000,  our credit line of  $1,000,000  was
             borrowed  at  $803,600.  The line is a 24-month  revolving  line of
             credit, secured by the assets of Kids Stuff and Duncan Hill, and is
             personally  guaranteed  by our President and CEO. The interest rate
             is prime plus 1%.

                  At September 30, 1999, our accumulated  deficit was reduced by
             $402,486  from  December  31, 1998 because of the first nine months
             earnings performance. In addition to net earnings, cash provided by
             operating  activities  including  non-cash  charges of $353,311 for
             depreciation  and  amortization.  Largest users of working  capital
             were inventory  increases and increased  deferred  catalog expense,
             totaling  $1,300,365.   Higher  volume  mailings  of  catalogs,  as
             compared to 1999,  accounts for the increased  deferred expense and
             inventory needs.

                  Overall,  we expect to meet our  current  cash  needs  through
             ongoing operations and from our present working capital position.
<PAGE>
                 FORWARD LOOKING STATEMENTS AND ASSOCIATED RISKS

               This  Form  10-QSB  contains  forward-looking  statements,  which
          reflect  management's  current views and estimates of future  economic
          circumstances,  industry conditions, company performance and financial
          results.  These forward  looking  statements  are based largely on our
          expectations  and are subject to a number of risks and  uncertainties,
          many of which are beyond our control,  such as competition or possible
          future  changes to state sales tax laws.  Actual  results could differ
          materially from these forward looking statements because of changes in
          the children's mail order catalog industry,  availability or prices of
          goods, credit availability,  printers' schedules or availability,  and
          other  factors.  Any  changes in such  assumptions  or  factors  could
          produce significantly different results.





<PAGE>
                 KIDS STUFF, INC. FORM 10-QSB SEPTEMBER 30, 2000

                                    Signature

                   In accordance with the  requirements of the Exchange Act, the
          registrant  caused  this  report  to be  signed  on its  behalf by the
          undersigned, thereunto duly authorized.

                                        Kids Stuff, Inc.

          DATE: _________

                                     /s/STEPHEN A. MUSIN
                                        Stephen A. Musin, Vice President and CFO

          THIS SCHEDULE  CONTAINS SUMMARY FINANCIAL  INFORMATION  EXTRACTED FROM
          THE FINANCIAL STATEMENTS AND RELATED FOOTNOTES THERETO, OF KIDS STUFF,
          INC.




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