KIDS STUFF INC
10QSB, 2000-05-17
CATALOG & MAIL-ORDER HOUSES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB

                                   (MARK ONE)

            [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                       FOR THE PERIOD ENDED MARCH 31, 2000

                                       OR

            [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

  FOR THE TRANSITION PERIOD FROM ______________________ TO ____________________

                        COMMISSION FILE NUMBER 000-29334

                                KIDS STUFF, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

        DELAWARE                                        34-1843520
(STATE OR OTHER JURISDICTION OF INCORPORATION  (I.R.S. EMPLOYER OR ORGANIZATION)
IDENTIFICATION NO.)

               7835 FREEDOM AVENUE, N.W., NORTH CANTON, OHIO 44720
               (ADDRESS OF PRINCIPLE EXECUTIVE OFFICES) (ZIP CODE)

                                 (330) 492-8090
              (REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE)

         4450 BELDEN VILLAGE STREET, N.W., SUITE 406, CANTON, OHIO 44718
                          (REGISTRANT'S FORMER ADDRESS)

     Check  whether  the issuer (1) filed all  reports  required  to be filed by
Section 13 or 15 (d) of the  Securities  Exchange Act of 1934 during the past 12
months (or for such shorter period that the registrant was required to file such
reports),  and (2) has been subject to such filing  requirements for the past 90
days.

     Yes [ X ] No [ ]

     As of May 15, 2000, there were 3,625,001 shares of the Registrant's  Common
Stock $.001 par value issued and outstanding.

     Transitional Small Business Disclosure Format.

     Yes [ ] No [ X ]
<PAGE>
INDEX
<TABLE>
<CAPTION>

<S>                    <C> <C>                           <C> <C>                                           <C>
Balance Sheets - March 31, 2000 (Unaudited) and December 31, 1999..........................................3
Statements of Operations - Three Months Ended March 31, 2000 and 1999 (Unaudited)..........................5
Statements of Cash Flows - Three Months Ended  March 31, 2000 and 1999 (Unaudited).........................6
Notes to Financial Statements..............................................................................7
Item 2 - Management's Discussion and Analysis or Plan of Operations........................................12
Other Information..........................................................................................15
Signature Page.............................................................................................16
</TABLE>



<PAGE>
                                KIDS STUFF, INC.
                                 Balance Sheets
<TABLE>
<CAPTION>

                                               (UNAUDITED)
                                               March 31       December 31,
                                                  2000            1999

ASSETS:

CURRENT ASSETS

<S>                                             <C>          <C>
      Cash ..................................   $  229,546   $  859,431
      Accounts receivable ...................      165,970      257,574
      Inventories ...........................    1,940,795    2,045,005
      Deferred catalog expense ..............      745,751      740,425
      Due from affiliates ...................       18,326      234,390
      Prepaid expenses ......................      153,004      170,871

          Total Current Assets ..............    3,253,395    4,307,696


PROPERTY & EQUIPMENT:

      Land ..................................      214,000      214,000
      Building and improvements..............    2,028,245    2,026,172
      Data processing equipment .............      442,134      401,182
      Leasehold Improvements ................       26,528       34,074
      Web Site ..............................      185,661      132,891
      Machinery and equipment ...............       93,531       86,901
      Furniture and fixtures ................      137,134      126,211

                                                 3,127,233    3,021,431

      Less accumulated depreciation .........      242,854      206,652

                                                 2,884,379    2,814,779


OTHER ASSETS, net of accumulated amortization

      Goodwill ..............................    1,001,530    1,015,805
      Catalog development and other                349,108      368,995
      Customer List .........................      312,619      330,655
      Deferred Financing Fee ................       66,913       82,055

                                                 1,730,170    1,797,510

                                                $7,867,940   $8,919,985
                                                ==========   ==========
</TABLE>

   The accompanying notes are an integral part of these financial statements.
<PAGE>
                                KIDS STUFF, INC.
                                 Balance Sheets
<TABLE>
<CAPTION>

                                           (UNAUDITED)
                                          March 31,           December 31,
                                             2000              1999

LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:

<S>                                       <C>                <C>
      Current Portion of long-term debt   $   157,000        157,000
      Accounts payable ................     2,002,810    $ 2,352,318
      Line of credit ..................       500,000        500,000
      Customer advances and other .....        42,657         15,302
         Accrued expenses..............       104,402        111,393

          Total Current Liabilities ...     2,806,869      3,136,013


LONG-TERM DEBT, NET OF CURRENT PORTION      1,801,137      1,998,122

COMMITMENTS AND CONTINGENCIES                    -              -

STOCKHOLDERS' EQUITY:

Preferred stock, $.001 per share,
 10,000,000 shares authorized

      Common stock ....................         3,521          3,513
      Preferred stock Series A.........         5,000          5,000
         Preferred Stock Series 1......           460            460
         Additional paid-in capital ...     5,171,481      5,167,189
      Retained earnings (deficit) .....    (1,920,529)    (1,390,312)

          Total Stockholders' Equity ..     3,259,933      3,785,850

                                          $ 7,867,940    $ 8,919,985
                                          ===========    ===========

</TABLE>

<PAGE>
                                KIDS STUFF, INC.
                             Statement of Operations
<TABLE>
<CAPTION>

                                                                      (UNAUDITED)
                                                            Three Months Ended  March 31,
                                                                 2000                 1999

<S>                                                              <C>               <C>
Net Sales                                                        $4,004,988        $3,633,558

Cost of Sales                                                     2,410,389         2,073,390

Gross Profit                                                      1,594,599         1,560,168

Selling Expenses                                                  1,395,931         1,013,567

General and Administrative Expenses                                 695,125           402,012

(Loss) income From Operations                                      (496,457)          144,589

Other Income (Expense)
         Interest Expense                                           (33,759)          (16,405)

Net Income (Loss)                                                 $(530,216)          128,184
                                                           ================   ===============

Basic and Diluted Income (Loss)
Per Share after considering preferred stock
cumulative dividends                                                 ($0.15)            $0.04
</TABLE>





    The accompanying notes are an integral part of these financial statements

<PAGE>
                                KIDS STUFF, INC.
                             Statement of Cash Flows
<TABLE>
<CAPTION>

                                                                       (UNAUDITED)
                                                              Three Months Ended March 31
                                                                   2000           1999


Cash Flows From Operating Activities:


<S>                                                          <C>            <C>
     Net Income ..........................................   $  (530,216)   $   128,184
     Adjustments to reconcile net income (loss)to net
     cash provided (used) by operating activities:
          Depreciation and amortization ..................       103,542        132,612
          Decrease(increase)in accounts receivable .......        91,604        (79,258)
          Decrease(increase) in inventories ..............       104,210        (84,811)
          (Increase) in deferred catalog expense .........        (5,326)      (282,531)
          Decrease in prepaid expenses ...................        17,867        123,637
          (Decrease) in accounts payable,
                customer advances and accrued expenses ...      (329,144)      (454,821)

Net cash (used) by operating activities ..................      (547,463)      (516,989)



Cash Flows From Investing Activities:
     Investment in property and equipment and other assets      (105,802)       (26,606)

 Cash Flows From Financing Activities:

     Payments on long-term debt ..........................      (196,985)          --
      Sale of Common Stock ...............................         4,300           --
     Sale of preferred stock .............................          --        1,960,557
     Decrease in due from affiliates .....................       216,064        115,223
Net cash provided by financing activities ................        23,379      2,075,780


Net Decrease (increase) in Cash ..........................      (629,885)     1,532,185


Cash - Beginning .........................................       859,431         25,425


Cash - Ending ............................................   $   229,546    $ 1,557,610
                                                             ===========    ===========

</TABLE>
   The accompanying notes are an integral part of these financial statements.
<PAGE>
                                KIDS STUFF, INC.
                          NOTES TO FINANCIAL STATEMENTS
                                   (Unaudited)

Note 1: Business Description and Summary of Significant Accounting Policies

     Business  Description - Kids Stuff, Inc. ("Kids Stuff" or the "Company") is
in the mail order business and sells to customers  throughout the United States.
Duncan Hill, Inc. owns 81% of the Company's  outstanding voting capital stock as
of March 31, 2000.  Perfectly  Safe, a division of the Company,  primarily sells
children's  safety  products for use up to age 3. Jeanne's Kids Club, a division
of the Company, sells hard good products for children primarily up to the age of
3. Natural Baby, a division of the Company, sells clothing and toys for children
primarily  up to the age of 3.  LittleFeet,  a division  of the  Company,  sells
footwear and related  products to infants and  children.  Products are purchased
from a variety of vendors.

     Basis of  Presentation - The  accompanying  financial  statements have been
prepared by the Company.  Certain information and footnote  disclosures normally
included in financial  statements prepared in accordance with generally accepted
accounting  principles  have been  condensed  or omitted.  In the opinion of the
Company's management,  the disclosures made are adequate to make the information
presented not misleading,  and the financial  statements contain all adjustments
necessary to present fairly the financial position as of March 31, 2000, results
of  operations  for the three month  periods  ended March 31, 2000 and March 31,
1999,  and cash flows for the three month periods ended March 31, 2000 and March
31,  1999.  The  results  of  operations  for  the  three  month  period  is not
necessarily indicative of the results to be expected for the full year.

     Per Share Amounts - Net income per share is  calculated  using the weighted
average  number of shares  outstanding  during the period for basic earnings per
share.  Diluted earnings per share are calculated to include the dilutive effect
of stock  options and  warrants,  if any.  The number of shares  outstanding  in
computing  basic earnings per share the three month periods ended March 31, 2000
and  1999  was  3,520,856  and  3,512,856,   respectively.  The  effect  of  the
convertible preferred stock and stock warrants outstanding was antidilutive.

New Authoritative Pronouncements

     In June 1999,  the  Financial  Accounting  Standards  Board  (FASB)  issued
Statement of Financial  Accounting  Standards  (SFAS) No. 137,  "Accounting  for
Derivative  Instruments and Hedging  Activities - Deferral of the Effective Date
of FASB  Statement  No. 133 - an  amendment  of FASB  Statement  No. 133," which
postponed  the  effective  date of SFAS  No.  133,  "Accounting  for  Derivative
Financial  Instruments  and Hedging  Activities,"  to all fiscal years beginning
after June 15,  2000.  The Company  does not  anticipate  having  these types of
hedges, and the effect of adoption is expected to be immaterial.

     The Accounting  Standards  Executive Committee issued Statement of Position
(SOP) 98-1, "Accounting for the Costs of Computer Software Developed or Obtained
for  Internal  Use,"  and  SOP  98-5,   "Reporting  on  the  Costs  of  Start-Up
Activities,"  which are effective for years  beginning  after Dec. 31, 1998. The
Company's  adoption  of SOP  98-1 and SOP 98-5  had no  material  effect  on its
results of operations or financial position.

     In December  1999,  The  Securities  and Exchange  Commission  issued Staff
Accounting  Bulleting (SAB) 101, Revenue  Recognition in Financial  Statements."
SAB 101 provides guidance on applying accepted accounting  principles to revenue
recognition issues in financial statements.  This statement is effective for all
fiscal  quarters  beginning  in the  second  quarter  of 2000.  The  Company  is
evaluating  the  effect  the  adoption  may  have on the  Company's  results  of
operations and financial position.

Note 2:  Agreement with Affiliated Company

     Duncan Hill, Inc. owns 87% of the  outstanding  voting capital stock of the
Havana Group, Inc. (Havana). In January 1998, the Company contracted with Havana
to provide  administrative,  executive,  and accounting services.  At January 1,
1999 the agreement was modified and extended on a month-to-month basis as Havana

<PAGE>
began to incur direct  costs for its  administrative  functions.  Havana pays to
Kids an accounting,  data processing,  and administrative  charge of $15,000 per
year.  Additionally,  a $1.75 per  shipment for  warehouse  services was paid by
Havana until March 8, 2000 when Havana  assumed their own  warehousing  facility
and no longer required Kids Stuff Inc.'s fulfillment services.

     Through June 30, 1999,  Havana's  accounts  receivable and  inventories are
pledged  as  collateral  on Kids line of  credit,  and  Havana  also  acted as a
guarantor.  In July 1999 Havana's  liability was released as a part of a general
restructuring of the Kids line of credit.

Note 3: Stockholders' Equity

A.   Common Stock

     As of December 31, 1999 and March 31, 2000, the Company had common stock at
a par value of $.001 per share with 25,000,000  shares authorized and 3,520, 856
shares issued and outstanding.

B. Preferred Stock

     The Board of Directors has the  authority,  without  further  action by the
stockholders, to issue up to 10,000,000 shares of Preferred Stock in one or more
series and to fix the rights, preferences, privileges, and restrictions thereof,
including  dividend  rights,   conversion  rights,   voting  rights,   terms  of
redemption,  liquidation preferences,  and the number of shares constituting any
series or the designation of such series.

     Series A Preferred Stock

     As of  December  31,  1999 and March 31,  2000,  the Company had issued and
outstanding  5,000,000  shares of Series A  Preferred  Stock,  $.001 par  value.
Duncan Hill holds these  shares.  The holder of the Series A Preferred  Stock is
entitled to one vote for each share held of record on all matters submitted to a
vote of the  stockholders.  The  Series  A  Preferred  Stock is not  subject  to
redemption  and has no conversion  rights or rights to  participate  in dividend
payments. In the event of any voluntary or involuntary liquidation,  dissolution
or winding up of the  affairs of the  Company,  each share of Series A Preferred
Stock has a liquidation preference of $.001 per share.

     Series 1 Preferred Stock

     In March 1999,  the  Company  completed  a public  offering  of  securities
through  Fairchild  Financial  Group,  Inc. in which 460,000  shares of Series 1
Preferred  Stock were  issued.  The holders of the Series 1 Preferred  Stock are
entitled to a  liquidation  preference of $5.50 per share and to vote on matters
submitted to a vote of the shareholders.  Each Series 1 Preferred Share receives
a cumulative  annual dividend of $0.495,  or 9.0% of the liquidation  preference
per share,  payable in cash or common stock at the option of the  Company.  Each
Series 1 Preferred  Share is convertible  into two shares of common stock at the
option of the  holder,  commencing  September  3, 2000.  Each Series 1 Preferred
Share is  redeemable  at the option of the Company at a price of $7.20 per share
commencing September 3, 2000.

C. Warrants

         Class A Warrants

     The Company issued  2,400,000 Class A Warrants in 1997 in conjunction  with
an offering of its common  stock.  Each Class A Warrant  entitles  the holder to
purchase  one  share of  common  stock at a price of $5.00  for a period of four
years  commencing  June 26, 1998 and  expiring  June 26,  2002.  The Company may
redeem the Class A Warrants  at a price of $.05 per  warrant,  at any time after
they become  exercisable,  upon not less than 30 days' prior written notice,  if
the closing bid price of the Common Stock has been at least $14.40 per share for
20  consecutive  trading days ending on the fifth day prior to the date on which
the  notice  of  redemption  is  given.  All  2,400,000  Class  A  Warrants  are
outstanding as of December 31, 1999 and March 31, 2000.
<PAGE>
         Preferred Warrants

     The Company  issued  920,000  Series 1 Preferred  Stock  Purchase  Warrants
(Preferred  Warrant)  in  March  1999 in  conjunction  with an  offering  of its
preferred  stock.  Each  Preferred  Warrant  entitles the holder to purchase one
share of  Series 1  Preferred  Stock at an  exercise  price of $6.00  per  share
commencing  September  3, 2000 and  expiring  March 3, 2002.  The Company  shall
redeem the  Preferred  Warrants  at a price of $1.20 per warrant in the event it
elects to redeem  its  Series 1  Preferred  Stock in  accordance  with the terms
summarized in Note 3B above. All 920,000  Preferred  Warrants are outstanding as
of March 31, 2000.

Note 4. Borrowings

     In July 1999 Kids Stuff obtained a new credit  facility from Bank One, N.A.
Bank One  extended a 24-month  revolving  credit line in the amount of $500,000,
bearing  interest at prime plus 1%.  Additionally,  Bank One extended a 60-month
term loan to the Company for $300,000,  bearing interest at 8.78%. The Company's
previously  outstanding $800,000 line of credit was retired with the proceeds of
the new  borrowings.  The new loans are secured by the assets of the Company,  a
third mortgage on the Company's  real estate,  cross  collateralization  of life
insurance  on the lives of Mr.  and Mrs.  Miller,  and carry  unconditional  and
unlimited guarantees of Mr. William Miller and Mrs. Jeanne Miller.

     In July 1999,  the Company  finalized  an  agreement to purchase a building
located in North  Canton,  Ohio,  which  will serve as the office and  warehouse
facilities for the Company,  Havana,  and Duncan Hill. The purchase price of the
building  was  $2,200,000.   The  purchase  was  partially  financed  through  a
commercial real estate loan from Bank One, N.A. in the amount of $1,690,000. The
loan has a 20-year  amortization period with an expiration date of July 7, 2009,
and carries a variable interest rate based upon the 30 day LIBOR plus 2.75%. The
rate of  interest  at March 31,  2000 was 8.71%.  The loan is secured by a first
mortgage on the  Company's  real estate,  guaranteed by Duncan Hill,  Inc.,  Mr.
William Miller, Mrs. Jeanne Miller, and is cross  collateralized with assignment
of life insurance.

Note 5. Employment Agreements

     The Company has entered into separate five-year employment  agreements with
William L. Miller and Jeanne E. Miller,  effective January 1, 1997,  pursuant to
which Mr.  Miller  is to serve as  Chairman  of the  Board  and Chief  Executive
Officer  of the  Company  and Mrs.  Miller  is to serve  as its  President.  The
employment  agreements  provide for an annual  base  salary of $125,000  for Mr.
Miller and $105,000 for Mrs.  Miller,  subject to annual  review for increase by
the Company. The employment agreements also provide for the eligibility of these
executives  to  receive  annual  cash  bonuses  under  the  Company's  Incentive
Compensation  Plan,  and  each  of  Mr.  Miller  and  Mrs.  Miller's  respective
employment  agreements  grant  an  option  to  purchase  100,000  shares  of the
Company's  Common  Stock,  which vest 25% on each of the first four  anniversary
dates  commencing  January  1, 1998,  regardless  of whether  the  executive  is
employed on such dates by the Company.  The vested  options will be  immediately
exercisable  and will  expire  ten  years  from the date of the  agreement.  The
exercise  price of the  options  when  granted  was $5.00 per share,  subject to
downward  adjustments  in the  exercise  price  if  the  Company  meets  certain
performance goals. In September 1999, the Company's Board of Directors cancelled
the above-mentioned options, and issued new options at a fixed exercise price of
$1.33,  representing the market price of the Company's common stock for the week
ended  September 17, 1999.  Other terms and conditions of the option  agreements
remained the same.

         Mrs.  Miller also received an option to purchase  100,000 shares of the
Company's  unregistered common stock as a signing bonus on October 16, 1998. The
exercise price of the options at the time of the grant was $2.50 per share,  and
provided  that the  options  expire  10 years  from  the date of the  grant.  In
September  1999, the Company's  Board of Directors  cancelled  this option,  and
issued Mrs. Miller a new option at an exercise price at $1.33,  representing the
market  price of the  Company's  common stock for the week ended  September  17,
1999. Other terms and conditions of the previous option  agreement  remained the
same.

Note 6. Incentive Plans

A. Incentive Compensation Plan
<PAGE>
     During  1997,  the  Company  adopted an  Incentive  Compensation  Plan (the
"Plan").  The Plan is designed to motivate employee  participants to achieve the
Company's annual strategic goals.  Eligibility for  participation in the Plan is
limited to the Chief  Executive  Officer and the  President of the Company,  and
such  other  employees  of the  Company  as may be  designated  by the  Board of
Directors from time to time. For each fiscal year of the Company, the Board will
establish a bonus pool not to exceed 10% of the Company's  operating income. The
amount of such pool with respect to any year shall be  determined  subsequent to
the end of that year upon the  determination  of the Company's  operating income
for that year.  Each  participant  in the Plan is eligible  to receive  from the
bonus pool an annual award of up to 50% of the participant's base salary.  There
were no awards in 1999 or the first three months of 2000.

B. Stock Incentive Plan

     During 1997, the Company adopted a Stock  Incentive Plan (Incentive  Plan).
Under the Incentive Plan, the  Compensation  Committee of the Board of Directors
may grant stock  incentives  to key  employees  and the directors of the Company
pursuant  to which a total of  400,000  shares  of Common  Stock may be  issued;
provided, however, that the maximum amount of Common Stock with respect to which
stock  incentives may be granted to any person during any calendar year shall be
20,000  shares,  except  for a grant  made to a  recipient  upon the  recipients
initial  hiring by the  Company,  in which case the number shall be a maximum of
40,000  shares.  These numbers are subject to adjustment in the event of a stock
split and similar events.  Stock incentive grants may be in the form of options,
stock  appreciation  rights,  stock awards or a  combination  thereof.  No stock
incentives  were granted under the Incentive Plan in 1998; the Company  approved
the issuance of 65,000  options at September 24, 1999. The exercise price of the
options  are $1.33 per share,  representing  the market  value of the  Company's
common stock during the week ended September 17, 1999.

Note 7. Non-Qualified Stock Option Agreement

     During  1998,  the  Company  entered  into  a  non-qualified  stock  option
agreement  with Clark D. Swisher and Alfred M.  Schmidt,  Jr.,  directors of the
Company. Each of Mr. Swisher and Mr. Schmidt were granted the option to purchase
30,000  shares of the Company's  common stock,  which vest 25% on August 1, 1998
and 25% on each  January 1, 1999,  January 1,  2000,  and  January 1, 2001.  The
vested options will be immediately exercisable and will expire 10 years from the
date of the agreement.  The exercise price of the options was $2.50 per share of
common stock. In September 1999, the Company's Board of Directors  cancelled the
options, and issued new options at an exercise price at $1.33,  representing the
market  price of the  Company's  common stock for the week ended  September  17,
1999.

     In September 1999, the Company  entered into a  non-qualified  stock option
agreement with Debra P. Gibbs upon her appointment as a Director of the Company.
Mrs.  Gibbs was granted the option to purchase  30,000  shares of the  Company's
common stock,  which vest 25% on September 21, 1999,  and 25% each on January 1,
2001,  January  1,  2002,  and  January 1,  2003.  The  vested  options  will be
immediately exercisable and will expire 10 years from the date of the agreement.
The exercise price of the options is $1.33 per share of common stock.

Note 8. Purchase of Land and Building

     In July 1999,  the Company  finalized  an  agreement to purchase a building
located in North  Canton,  Ohio,  which  will serve as the office and  warehouse
facilities for the Company,  Havana,  and Duncan Hill. The purchase price of the
building  was  $2,200,000.   The  purchase  was  partially  financed  through  a
commercial  real  estate  loan in the  amount of  $1,690,000  (See Note 4).  The
building is being depreciated over 40 years on a straight-line  basis at $47,500
per year.
<PAGE>
       ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION.

                                    OVERVIEW

     Kids Stuff, Inc. is a catalog merchant selling quality children's  products
to consumers  throughout the United States. Our business emphasizes products for
children in the age group of prenatal to three years old,  and consists of three
catalogs:

     Perfectly Safe specializes in children's  safety  products.  Jeannie's Kids
Club offers toys and other  hardgoods at discount prices in return for an annual
membership fee. The Natural Baby Catalog emphasizes natural clothing,  diapering
and wood toys.

     We acquired Perfectly Safe during January 1990 and circulated approximately
900,000 catalogs during that first year,  producing net sales of $1,473,000.  By
the end of 1999, sales had increased to over $6.1 million,  which resulted in an
annual compound growth rate of over 15%.

     Jeannie's  Kids Club was  created  and  developed  in-house,  and the first
catalog was mailed during July 1995.  The annual club  membership is $18, and is
renewed  automatically  each year,  subject to customer  cancellation  and other
limitations.  In return for their  membership fee,  members are able to purchase
products at discount prices compared to other  children's  catalogs.  During the
year 1999,  the fourth  full year of Kids Club  operations,  net sales were $2.8
million.

     We acquired The Natural  Baby  Catalog on July  2,1997,  using the proceeds
from our initial public offering. The Natural Baby Catalog compliments our other
catalogs  and  offers  alternative  products  to parents  interested  in natural
childbirth,  nursing  products and natural  fiber  clothing.  During  1999,  The
Natural Baby Catalog generated net sales of $6.8 million.

     In the fourth  quarter of 1998 we opened "Kids  Catalog  Outlet",  a retail
store  in  Canton,   Ohio,  for  purposes  of  creating  incremental  sales  and
liquidating excess and obsolete  inventory.  The store is 3,300 square feet, and
is located in a strip mall in the Belden Village area of Canton, Ohio. The store
design and  fixture  selection  was based upon appeal to the  generally  upscale
consumer demographics that we attract in our catalogs,  with prices and sales to
emphasizing value.

      In the third  quarter of 1999 we  introduced  our  Healthy  Feet  Catalog,
offering  over 1,200  selections  and sizes of shoes,  with an  emphasis on ages
birth to age six. To support this new venture,  Kids Stuff,  Inc. mailed 402,000
catalogs to its target  audiences.  Healthy Feet, a "kids shoe catalog" features
quality  shoes from brands such as Sketchers,  Converse,  Keds and Bear Feet. In
January, 2000 Healthy Feet was renamed to LittleFeet. Net sales of approximately
$300,000 have been generated.


<PAGE>
                              RESULTS OF OPERATIONS

             THREE MONTHS ENDED MARCH 31, 2000 COMPARED TO THE THREE
                          MONTHS ENDED MARCH 31, 1999.

     Sales for the quarter ended March 31, 2000  increased  10.2% to $4,004,988,
compared with $3,633,558 for the same period of 1999. The net loss for the first
quarter of 2000 was  $530,216  compared  with  income of  $128,184  for the same
period in 1999.

     Cost of sales  increased  from 57.1% of net sales in 1999 to 60.2% in 2000.
This cost of sales  increase was due to higher than expected  acquisition  costs
from the Company's vendors.

     Shipping costs increased 2.8% as a percentage of sales,  reflecting the use
of The United  States  Postal  Services  as the venue for  shipping  of packages
during the first quarter of the year 2000. As of March 31, 2000, the Company has
negotiated an additional  contract with Airborne  Express,  Inc. for delivery of
its products. Advertising costs for the first quarter 2000 were $1,264,927 which
is 31.6% of sales for the  quarter as compared  to  $811,341  for first  quarter
1999, and 22.3% as compared to 1999 first quarter  sales.  This increase was due
to  increased  catalog  advertising  and  marketing  costs  which  was a  direct
reflection of the Company aggressively  prospecting for new customers during the
first  quarter of 2000.  General  and  Administrative  Expenses  increased  from
$440,798 in 1999, or 12.1% of sales to $695,125,  or 17.4% of sales in the first
quarter 2000. This increase is directly  related to additional  employee expense
as well as additional office and equipment expense during the first quarter.

     Net income was reduced by $658,400 this quarter as compared to this quarter
last year.  Last  year's net income was 3.5% of net sales while the loss for the
quarter  was  13.2%  of  sales.  This  loss  represents  in the  short  term the
continuous  efforts  the  Company  is  making to expand  its  customer  base and
infrastructure in order to achieve future benefits,  goals and objectives of the
organization.  Management  believes  that the balance of calendar 2000 will show
more favorable Results of Operations.


<PAGE>
                         LIQUIDITY AND CAPITAL RESOURCES

     For the quarter ended March 31, 2000,  our  accumulated  deficit  increased
$530,216 from December 31, 1999 due to the net loss. In addition to the net loss
of $530,216, cash used by operating activities included an increased in deferred
catalog expense of $5,326 and a decrease in accounts payable, customer advances,
and accrued expenses of $329,143.  These uses were offset by non-cash charges of
$103,542 for depreciation  and  amortization  compared to $132,612 for the first
quarter in 1999.  Additionally,  cash was  provided  by a decrease  in  accounts
receivable and inventory of $91,604 and $104,210, respectively. Prepaid expenses
also  provided  $17,867  of cash to  operating  activities.  Cash  was  used for
investing   activities  of  $105,802  to  purchase  new  equipment  and  website
development.  With respect to financing activities,  our cash increased $216,064
from a decrease in due to/from  affiliates  and  proceeds  from sale of stock of
$4,300. Our cash was reduced by $196,985 for payments on our long-term debt.

     In March 1999 the Company sold  460,000  units in a public  offering,  each
Unit  consisting  of one  share  of  preferred  stock  and two  preferred  stock
warrants.  The proceeds of the offering, net of expenses,  were $1,960,557.  The
proceeds  are being  used for  working  capital  purposes,  and to  provide  for
improved efficiency in our operations.

At March 31, 1999, our  accumulated  deficit  improved by $128,184 from December
31, 1998 because of first quarter earnings performance.

     In addition to net  earnings,  cash  provided by operating  activities  was
increased  by  non-cash  charges  of  $132,612  for  depreciation  and  goodwill
amortization, compared with non-cash charges of $39,859 during the first quarter
of 1998.  Increased charges in 1999 are as a result of capitalizing  certain art
and design  revisions for our catalogs.  Working  capital  changes used a net of
$777,785 of cash in 1999 compared with $56,659 during the first quarter of 1998.
During 1999 the  Company  increased  deferred  catalog  expense of $282,531  and
reduced accounts payable and other liabilities of $454,821.

     With respect to financing  activities,  our cash position improved from the
sale of preferred stock in the amount of $1,960,557 and the reduction in amounts
due from affiliates in the amount of $115,223.

     In the third quarter of 1999 Kids Stuff  restructured  its banking facility
with Bank One,  N.A.  As a result,  Bank One  provided  commercial  real  estate
financing for the purchase of our building in the amount of $1,690,000.  In July
1999 Kids Stuff  obtained a new credit  facility  from Bank One,  N.A.  Bank One
extended a 24 month  revolving  credit line in the amount of  $500,000,  bearing
interest at prime plus 1%. Additionally,  Bank One extended a 60 month term loan
to the Company for $300,000, bearing interest at 8.78%. The Company's previously
outstanding  $800,000  line of credit was retired  with the  proceeds of the new
borrowings.  The new loans are  secured  by the assets of the  Company,  a third
mortgage on the Company's real estate, cross collateralization of life insurance
on the lives of Mr.  And Mrs.  Miller,  and carry  unconditional  and  unlimited
guarantees of Mr. William Miller and Mrs. Jeanne Miller.

     In January 2000, Kids Stuff obtained a bridge loan line of credit from Bank
One, N.A. of $300,000. This line of credit was collateralized by cash held in an
investment  account of Kids Stuff in order to reduce interest expense associated
with the bridge  loan.  As of May 15,  2000,  Kids Stuff  restructured  its bank
financing  facility with Bank One, N.A. As a result,  Bank One provided  working
capital  financing to enable the Company to further  grow its customer  base and
enhance its inventory position. Bank One N.A. extended a $300,000 unsecured line
of credit  which paid off the bridge loan line of credit and  released  the cash
collateral to the Company.  This line of credit expires  December 31, 2000. Bank
One N.A. extended an additional line of credit of $1,000,000 which will be based
on a negotiated formulation of Company Receivables and Inventory.  This facility
replaces  the 24 month  revolving  line of  credit  in the  amount  of  $500,000
previously  obtained from Bank One, N.A. Both  facilities bear interest at prime
plus 1%.

     Overall,  we  expect  to  meet  our  current  cash  needs  through  ongoing
operations and from our present working capital position.
<PAGE>
                 FORWARD LOOKING STATEMENTS AND ASSOCIATED RISKS

     This  Form  10-QSB  contains  forward  looking   statements  which  reflect
management's  current  views and  estimates  of future  economic  circumstances,
industry  conditions,  company performance and financial results.  These forward
looking  statements are based largely on our  expectations  and are subject to a
number of risks and uncertainties, many of which are beyond our control, such as
competition or possible  future changes to state sales tax laws.  Actual results
could differ materially from these forward looking statements because of changes
in the children's mail order catalog industry,  availability or prices of goods,
credit availability, printers' schedules or availability, and other factors. Any
changes in such  assumptions  or factors could produce  significantly  different
results.

             PART II. OTHER INFORMATION

             Item 6. Exhibits and Reports on Form 8-K

             Exhibits filed as part of this report:

              27. Financial Data Schedule

             No report on form 8-K was filed during the first quarter of 2000.


<PAGE>
                   KIDS STUFF, INC. FORM 10-QSB MARCH 12, 2000

                                    Signature

         In accordance with the requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                                                    Kids Stuff, Inc.

DATE: 5/17/00

                                                 /s/WILLIAM MILLER
                                                    William Miller, CEO and CFO

THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
FINANCIAL STATEMENTS AND RELATED FOOTNOTES THERETO, OF KIDS STUFF, INC.

                             Financial Data Schedule

                                   Exhibit 27


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