PETERSEN PUBLISHING CO LLC
SP 15D2, 1997-05-09
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>
 
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
 
                               ----------------
 
                                   FORM 10-K
 
                               ----------------
 
  (Mark One)
   [X]  SPECIAL FINANCIAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
 
                                      OR
 
   [_]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
 
  The registrant's Registration Statement on Form S-4 (Registration No. 333-
18017) became effective on February 11, 1997 and did not contain certified
financial statements of the registrant for the period from October 1, 1996 to
December 31, 1996. This report is filed pursuant to Rule 15d-2 and contains
only financial statements for the period ended December 31, 1996.
 
                       COMMISSION FILE NUMBER 333-18017
 
                               ----------------
 
                      PETERSEN PUBLISHING COMPANY, L.L.C.
            (Exact name of Registrant as specified in its charter)
 
               DELAWARE                              95-4597937
    (State or other jurisdiction of               (I.R.S. Employer
    incorporation or organization)               Identification No.)
 
 
        6420 WILSHIRE BOULEVARD                         90048
        LOS ANGELES, CALIFORNIA                      (Zip Code)
    (Address of principal executive
               offices)
 
      Registrant's Telephone Number, Including Area Code: (213) 782-2000
 
       Securities Registered Pursuant To Section 12(b) Of The Act: None
 
       Securities Registered Pursuant To Section 12(g) Of The Act: None
 
  Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days. Yes     No  X
                                                   ---    ---
 
  Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to
the best of Registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [_]
 
                      DOCUMENTS INCORPORATED BY REFERENCE
 
     NO DOCUMENTS ARE INCORPORATED BY REFERENCE INTO PARTS I, II, OR III.
 
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
<PAGE>
 
                                  SIGNATURES
 
  Pursuant to the requirements of Section 13 or 15(d) of the Securities Act of
1934, Petersen Publishing Company, L.L.C. has duly caused this report to be
signed on its behalf by the undersigned, thereunto duly authorized, in the
City of Los Angeles, State of California on May 9, 1997.
 
                                          Petersen Publishing Company, L.L.C.
 
                                          By:    /s/ Richard S. Willis
                                            ___________________________________
                                                     Richard S. Willis
                                                 Executive Vice President
 
  Pursuant to the requirements of the Securities Act of 1934, this report has
been signed by the following persons on behalf of the registrant in the
capacities and on the dates indicated.
 
<TABLE>
<CAPTION>
             SIGNATURE                         CAPACITY                   DATE
             ---------                         --------                   ----
 
<S>                                  <C>                           <C>
    /s/ D. Claeys Bahrenburg         Chief Executive Officer of       May 9, 1997
____________________________________  Petersen Publishing Company
        D. CLAEYS BAHRENBURG          L.L.C. and Director of
                                      BrightView* (Principal
                                      Executive Officer)
 
      /s/ Richard S. Willis          Executive Vice President-        May 9, 1997
____________________________________  Chief Financial Officer
         RICHARD S. WILLIS            (Principal Financial
                                      Accounting Officer)
 
      /s/ Laurence H. Bloch          Director of BrightView*          May 9, 1997
____________________________________
         LAURENCE H. BLOCH
 
         /s/ Neal Vitale             Director of BrightView*          May 9, 1997
____________________________________
            NEAL VITALE
 
    /s/ James D. Dunning, Jr.        Director of BrightView*          May 9, 1997
____________________________________
       JAMES D. DUNNING, JR.
 
        /s/ Avy H. Stein             Director of BrightView*          May 9, 1997
____________________________________
            AVY H. STEIN
 
    /s/ Daniel H. Blumenthal         Director of BrightView*          May 9, 1997
____________________________________
        DANIEL H. BLUMENTHAL
 
         /s/ Stuart Karu             Director of BrightView*          May 9, 1997
____________________________________
            STUART KARU
</TABLE>
- --------
 * BrightView is the Managing Member of Petersen Holdings, L.L.C, which is the
   Managing Member of Petersen Publishing Company, L.L.C.
 
                                       2
<PAGE>
 
ITEM 14. EXHIBITS, FINANCIAL STATEMENT, SCHEDULES AND REPORTS ON FORM 8-K
 
<TABLE>
<CAPTION>
                                                                           PAGE NO.
                                                                           --------
<S>                                                                        <C>
(A) 1. FINANCIAL STATEMENTS OF PETERSEN PUBLISHING COMPANY, L.L.C.

       Report of Ernst & Young LLP, Independent Auditors..................      F-1

       Balance Sheet at December 31, 1996.................................      F-2

       Statements of Operations of the Publishing Division of Petersen
         Publishing Company for the years ended November 30, 1994 and 1995,
         the ten months ended September 30, 1996 and the three months ended
         December 31, 1995 and Statement of Operations and Members Equity
         for Petersen Publishing Company, L.L.C. for the three months ended
         December 31, 1996.................................................     F-3

       Statement of Cash Flows for the three months ended December 31,
         1996..............................................................     F-4

       Notes to Financial Statements......................................      F-5

    2. FINANCIAL STATEMENT SCHEDULES

       Schedule II-Valuation and Qualifying Accounts......................     F-13
</TABLE>
 
  The registrant's Registration Statement on Form S-4 (Registration No. 333-
18017) became effective on February 11, 1997 and did not contain certified
financial statements of the registrant for the period from October 1, 1996 to
December 31, 1996. This report is filed pursuant to Rule 15d-2 and contains
only financial statements for the period ended December 31, 1996.
 
                                       3
<PAGE>
 
               REPORT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS
 
Board of Directors
Petersen Publishing Company, L.L.C.
 
  We have audited the accompanying balance sheet of Petersen Publishing
Company, L.L.C., as of December 31, 1996, and the related statements of
operations and cash flows for the three months ended December 31, 1996. We
have also audited the statements of income of the Publishing Division of
Petersen Publishing Company for the years ended November 30, 1994 and 1995 and
the ten months ended September 30, 1996. Our audits also included the
financial statement schedule listed in the Index at Item 14(a). These
financial statements and schedule are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.
 
  We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.
 
  In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Petersen Publishing
Company, L.L.C., at December 31, 1996, and the results of its operations and
its cash flows for the three months ended December 31, 1996, and the results
of operations of the Publishing Division of Petersen Publishing Company for
the years ended November 30, 1994 and 1995 and the ten months ended September
30, 1996, in conformity with generally accepted accounting principles. Also in
our opinion, the related financial statement schedule, when considered in
relation to the basic financial statements taken as a whole, presents fairly
in all material respects the information set forth therein.
 
                                          Ernst & Young LLP
 
Los Angeles, California
February 26, 1997
 
                                      F-1
<PAGE>
 
                      PETERSEN PUBLISHING COMPANY, L.L.C.
 
                                 BALANCE SHEET
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                   DECEMBER 31,
                                                                       1996
                                                                   ------------
<S>                                                                <C>
                              ASSETS
Current assets:
  Cash and cash equivalents.......................................   $  7,761
  Accounts receivable, less allowance for doubtful accounts of
   $1,604.........................................................     20,141
  Inventories.....................................................      4,408
  Other prepaid expenses and current assets.......................        730
                                                                     --------
    Total current assets..........................................     33,040
Property and equipment, net of accumulated depreciation of $560...      4,152
Goodwill, net of accumulated amortization of $5,992...............    353,556
Subscriber list and established work force, net of accumulated
 amortization of $3,000...........................................    117,000
Deferred financing costs, net of accumulated amortization of
 $3,276...........................................................     10,735
Other assets......................................................        587
                                                                     --------
    TOTAL ASSETS..................................................   $519,070
                                                                     ========
                 LIABILITIES AND MEMBERS' EQUITY
Current liabilities:
  Accounts payable and accrued liabilities........................   $ 20,430
  Accrued payroll and related costs...............................      1,963
  Customer incentives payable.....................................      5,785
  Current portion of unearned subscription revenues, net of
   deferred subscription acquisition costs of $43,835.............     27,328
  Current portion of long-term debt...............................      1,000
  Other accrued expenses and current liabilities..................      2,160
                                                                     --------
    Total current liabilities.....................................     58,666
Unearned subscription revenues, net of deferred subscription
 acquisition costs of $41,168.....................................      6,440
Long-term debt....................................................    299,000
Other noncurrent liabilities......................................        510
Commitments and contingencies
Members' equity...................................................    154,454
                                                                     --------
    TOTAL LIABILITIES AND MEMBERS' EQUITY.........................   $519,070
                                                                     ========
</TABLE>
 
                            See accompanying notes.
 
                                      F-2
<PAGE>
 
                      PETERSEN PUBLISHING COMPANY, L.L.C.
 
                            STATEMENTS OF OPERATIONS
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                            PREDECESSOR
                                                                                  ---------------------------------
                                                                                                                      PETERSEN
                                                                                                                     PUBLISHING
                                                                                  PUBLISHING DIVISION OF PETERSEN     COMPANY,
                                                                                        PUBLISHING COMPANY             L.L.C.
                                                                                  --------------------------------- ------------
                                                                                                       TEN MONTHS   THREE MONTHS
                                                                                     YEARS ENDED          ENDED        ENDED
                                                                                    NOVEMBER 30,      SEPTEMBER 30, DECEMBER 31,
                                                                                  ------------------  ------------- ------------
                                                                                    1994      1995        1996          1996
                                                                                  --------  --------  ------------- ------------
<S>                                                                               <C>       <C>       <C>           <C>
Net revenues:
  Advertising...................................................................  $116,608  $123,410    $112,025      $ 31,912
  Newsstand.....................................................................    40,048    39,889      34,318        10,037
  Subscriptions.................................................................    40,710    41,963      35,177        10,081
  Other.........................................................................     4,601     8,353       7,594         1,247
                                                                                  --------  --------    --------      --------
    Total net revenues..........................................................   201,967   213,615     189,114        53,277
Production, selling and other direct costs (including rent paid to a related
 party of $3,939, 3,875, $3,778, $1,136 and $1,032 in 1994, 1995, the ten months
 ended September 30, 1996 and the three months ended December 31, 1995 and 1996,
 respectively)..................................................................   149,182   171,112     148,713        41,223
                                                                                  --------  --------    --------      --------
    Gross profit................................................................    52,785    42,503      40,401        12,054
General and administrative expenses.............................................    33,267    28,145      24,650         2,666
Amortization of goodwill and other intangible assets............................       --        --          --          8,992
                                                                                  --------  --------    --------      --------
    Income from operations......................................................    19,518    14,358      15,751           396
Other (income) expense:
  Interest income...............................................................      (476)     (549)       (537)         (113)
  Interest expense..............................................................       --        --          185        11,114
  Gain on sale of assets........................................................       --        --       (1,554)          --
                                                                                  --------  --------    --------      --------
    Income (loss) before provision for taxes ...................................    19,994    14,907      17,657       (10,605)
Provision for taxes.............................................................       698       549         331           --
                                                                                  --------  --------    --------      --------
    Net income (loss) ..........................................................  $ 19,296  $ 14,358    $ 17,326      $(10,605)
- --------------------------------------------------
                                                                                  ========  ========    ========      ========
</TABLE>
 
 
                            See accompanying notes.
 
                                      F-3
<PAGE>
 
                      PETERSEN PUBLISHING COMPANY, L.L.C.
 
                            STATEMENT OF CASH FLOWS
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                    THREE MONTHS
                                                                       ENDED
                                                                    DECEMBER 31,
                                                                        1996
                                                                    ------------
<S>                                                                 <C>
OPERATING ACTIVITIES
Net loss..........................................................   $ (10,605)
Adjustment to reconcile net loss to net cash provided by operating
 activities:
  Depreciation and amortization...................................      12,849
  Changes in operating assets and liabilities:
    Accounts receivable...........................................      (2,092)
    Inventories...................................................       6,017
    Prepaid expenses and other assets.............................         154
    Accounts payable and accrued liabilities......................      16,244
    Accrued payroll and related costs.............................      (3,677)
    Customer incentives payable...................................         411
    Unearned subscription revenues, net...........................         779
    Other accrued expenses and current liabilities................       1,922
    Other noncurrent liabilities..................................         363
                                                                     ---------
  Total adjustments...............................................      32,970
                                                                     ---------
Net cash provided by operating activities.........................      22,365
INVESTING ACTIVITIES
Acquisition of assets of publishing division of Petersen
 Publishing Company, including liabilities assumed and net of
 costs associated with the acquisition............................    (465,652)
                                                                     ---------
Net cash used in investing activities.............................    (465,652)
FINANCING ACTIVITIES
Proceeds from bank borrowings.....................................     200,000
Proceeds from issuance of Senior Subordinated Notes...............     100,000
Increase in deferred financing costs..............................     (14,011)
Proceeds from issuance of members units, net of costs.............     165,059
                                                                     ---------
Net cash provided by financing activities.........................     451,048
                                                                     ---------
Increase in cash and cash equivalents.............................       7,761
Cash and cash equivalents at beginning of period..................         --
                                                                     ---------
Cash and cash equivalents at end of period........................   $   7,761
                                                                     =========
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Cash paid during period for
  Interest........................................................   $   5,576
                                                                     =========
  Taxes...........................................................   $     --
                                                                     =========
</TABLE>
 
 
                            See accompanying notes.
 
                                      F-4
<PAGE>
 
                      PETERSEN PUBLISHING COMPANY, L.L.C.
 
                         NOTES TO FINANCIAL STATEMENTS
 
1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
 Organization
 
   Petersen Publishing Company, L.L.C. (the "Company") is a Delaware limited
liability company. The Company is owned 99.9% by Petersen Holdings, L.L.C.
("Holdings"). The remaining 0.1% of the Company is owned by BrightView
Communications Group, Inc. ("BrightView"). The Company was organized in 1996
for the principal purpose of completing the acquisition (the "Acquisition") of
substantially all of the assets and assuming certain liabilities of the
Publishing Division of Petersen Publishing Company ("Petersen") (see Note 2).
The Company is engaged in the publishing business with revenues generated
primarily from the publication of various special interest magazines and the
sale of related advertising, principally within the United States.
 
 Basis of Presentation
 
  Upon completion of the Acquisition, the Company changed its year end to
December 31. The financial statements reflect the activity of the Company from
October 1, 1996 through December 31, 1996. All references to the three month
period ended December 31, 1996 relate to the activity of the Company. The
audited statements of operations of Petersen for the years ended November 30,
1994 and 1995 and for the ten months ended September 30, 1996 and the
unaudited statement of operations of Petersen for the period from October 1,
1995 through December 31, 1995 have been included for comparative purposes.
All references to the years ended November 30, 1994 and 1995, the ten months
ended September 30, 1996 and the three months ended December 31, 1995 relate
to the activity of Petersen.
 
 Cash Equivalents
 
  Cash equivalents consist primarily of debt instruments with maturities of
three months or less at the acquisition date. The carrying amounts of cash and
cash equivalents reported in the balance sheet approximate its fair value.
 
 Inventories
 
  Inventories consist of paper held at a printing company and are stated at
the lower of cost, which approximates the first-in, first-out method, or
market.
 
 Deferred Subscription Acquisition Costs
 
  Deferred subscription acquisition costs consist primarily of agency
commissions paid to obtain subscriptions and are amortized over the life of
the related subscriptions.
 
 Depreciation and Amortization
 
  Depreciation is provided on the straight-line method over the estimated
useful lives of the assets ranging from 3 to 5 years except for leasehold
improvements which are amortized over the lesser of 10 years or the life of
the lease.
 
 Goodwill and Other Intangible Assets
 
  Goodwill resulting from the Acquisition will be amortized using the
straight-line method over its estimated useful life of 15 years. Other
intangible assets (consisting mainly of subscriber lists and established work
force) will be amortized over their estimated useful lives of ten years.
Deferred financing costs will be amortized over the term of the Senior
Subordinated Notes of ten years.
 
                                      F-5
<PAGE>
 
                      PETERSEN PUBLISHING COMPANY, L.L.C.
 
                  NOTES TO FINANCIAL STATEMENTS--(CONTINUED)
 
 
 Income Taxes
 
  As a limited liability company, the Company is not subject to U.S. federal
income taxes or state income taxes. Petersen was taxed as an S corporation and
as such was not subject to U.S. federal income taxes. Petersen reported state
income taxes to which it was subject and the Company reports other state taxes
to which it is subject under the liability method as required by Statement No.
109, "Accounting for Income Taxes," issued by the Financial Accounting
Standards Board ("FASB"). Under this method, deferred tax assets and
liabilities are determined based on differences between financial reporting
and tax bases of assets and liabilities and are measured using the enacted tax
rates and laws that will be in effect when the differences are expected to
reverse.
 
 Revenue Recognition
 
  Advertising revenue, net of provisions for related rebates and discounts, is
recognized at the "on sale" date of the publication containing the
advertisement. Subscription revenue is deferred and recognized pro rata as
fulfilled over the terms of such subscriptions and is recorded net of related
agency commissions. Sales of magazines intended for retail distribution on
newsstands are recorded at the time such publications are available for sale
by distributors to the public and are reduced by an estimated provision for
returns.
 
 Use of Estimates
 
  The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the amounts reported in the financial statements and
accompanying notes. Actual results could differ from those estimates.
 
 Revenues
 
  No customer accounted for over 10% of the Company's or Petersen's revenues.
The Company's activities occur principally in the United States and revenues
from outside the United States are less than 10% of the Company's and
Petersen's revenues.
 
 Advertising Expenses
 
  The Company expenses the costs of advertising as incurred. Advertising
expense (in thousands) for the years ended November 30, 1994 and 1995, for the
ten months ended September 30, 1996, and for the three months ended December
31, 1995 and 1996 were $495,000, $733,000, $700,000, $21,000 and $23,000,
respectively.
 
2. ACQUISITION OF THE PUBLISHING DIVISION OF PETERSEN PUBLISHING COMPANY
 
  In August 1996, the Company entered into an Asset Purchase Agreement to
purchase the majority of the assets of the publishing division of Petersen.
The aggregate purchase price was $450,000,000, plus the assumption of certain
liabilities totaling approximately $49,000,000. The Acquisition was completed
on September 30, 1996. In connection with the Acquisition, the Company
recorded goodwill of approximately $360,000,000 and other intangible assets of
approximately $120,000,000. Goodwill amortization expense for the three months
ended December 31, 1996 was $5,992,000. Amortization of other intangible
assets was $3,000,000 for the three months ended December 31, 1996.
 
  In order to finance the Acquisition, the Company entered into a Senior
Credit Facility for up to $260,000,000, issued 11 1/8% Senior Subordinated
Notes for $100,000,000 and issued equity securities for $165,000,000. See
Notes 6 and 8 for a more comprehensive discussion of the debt and equity
issuances.
 
                                      F-6
<PAGE>
 
                      PETERSEN PUBLISHING COMPANY, L.L.C.
 
                  NOTES TO FINANCIAL STATEMENTS--(CONTINUED)
 
 
3. INVENTORIES
 
  Inventories consist of (in thousands):
 
<TABLE>
<CAPTION>
                                                                    DECEMBER 31,
                                                                        1996
                                                                    ------------
     <S>                                                            <C>
     Paper.........................................................    $  611
     Magazines in process..........................................     3,797
                                                                       ------
                                                                       $4,408
                                                                       ======
</TABLE>
 
4. PROPERTY AND EQUIPMENT
 
  Property and equipment consists of (in thousands):
 
<TABLE>
<CAPTION>
                                                                    DECEMBER 31,
                                                                        1996
                                                                    ------------
     <S>                                                            <C>
     Leasehold improvements........................................   $   283
     Machinery and equipment.......................................     2,230
     Office furniture and fixtures.................................     2,199
                                                                      -------
                                                                        4,712
     Less accumulated depreciation and amortization................       560
                                                                      -------
                                                                      $ 4,152
                                                                      =======
</TABLE>
 
  In March 1995, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 121, "Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed Of" ("SFAS No.
121"), which is effective for the Company in fiscal 1997. The Company does not
expect the adoption of SFAS No. 121 to have a material impact on the Company's
financial position or results of operations.
 
5. LONG-TERM DEBT
 
 Senior Credit Facility:
 
  On September 30, 1996, the Company entered into a Senior Credit Facility
with First Union National Bank of North Carolina and CIBC Inc. (the "Lenders")
pursuant to which the Lenders agreed to loan the Company up to $260,000,000.
Such amount was allocated among a revolving credit facility for up to
$60,000,000 (the "Revolver"), of which up to $10,000,000 can be in the form of
letters of credit; a tranche A term loan for up to $100,000,000 (the "Tranche
A Loan"); and a tranche B term loan for up to $100,000,000 (the "Tranche B
Loan").
 
                                      F-7
<PAGE>
 
                      PETERSEN PUBLISHING COMPANY, L.L.C.
 
                  NOTES TO FINANCIAL STATEMENTS--(CONTINUED)
 
 
  The Revolver and the Tranche A Loan bear interest at either LIBOR (5.625% at
December 31, 1996), plus 1.375% to 2.750%, based on borrowings or the prime
rate of the agent bank (8.25% at December 31, 1996), plus .125% to 1.5%, based
on borrowings. As of December 31, 1996, the Company had no borrowings
outstanding under the Revolver. Any future borrowings under the Revolver will
mature on December 31, 2002. As of December 31, 1996, the Company had
$100,000,000 outstanding under the Tranche A Loan at a weighted average
interest rate of 8.375%.
 
  The Tranche B Loan bears interest at either LIBOR (5.625% at December 31,
1996), plus 2.625% to 3.250%, based on borrowings or the prime rate of the
agent bank (8.25% at December 31, 1996), plus 1.375% to 2.0% based on
borrowings. As of December 31, 1996, the Company had $100,000,000 outstanding
under the Tranche B Loan at a weighted average interest rate of 8.875%.
 
  The Revolver and Tranche A Loan mature on December 31, 2002 and Tranche B
Loan matures on September 30, 2004. Minimum annual repayment commitments for
the Tranche A Loan and Tranche B Loan are as follows:
 
<TABLE>
<CAPTION>
             FISCAL YEAR ENDED DECEMBER 31         TRANCHE A LOAN TRANCHE B LOAN
             -----------------------------         -------------- --------------
      <S>                                          <C>            <C>
      1997........................................    $    --        $  1,000
      1998........................................      10,000          1,000
      1999........................................      15,000          1,000
      2000........................................      20,000          1,000
      2001........................................      25,000          1,000
      Thereafter..................................      30,000         95,000
                                                      --------       --------
      Total.......................................    $100,000       $100,000
                                                      ========       ========
</TABLE>
 
  The Revolver is required to be permanently reduced and the Tranche A Loan
and Tranche B Loan are required to be prepaid with (i) 75% of excess cash flow
(as defined in the Senior Credit Facility), (ii) proceeds from asset sales or
other dispositions of property, (iii) proceeds from the issuance of certain
debt obligations or equity securities.
 
  The Senior Credit Facility contains certain restrictive covenants including
but not limited to restrictions on capital expenditures, payments of
dividends, liens, investments and disposals of assets, as well as financial
covenants including a maximum leverage ratio, minimum interest coverage ratio
and minimum fixed charge coverage ratio, all as defined in the Senior Credit
Facility. As of December 31, 1996, the Company was in compliance with the
covenants of the Senior Credit Facility.
 
  The Senior Credit Facility is guaranteed by Holdings and BrightView.
 
  The Company incurred costs of approximately $7,000,000 in connection with
the Senior Credit Facility. These costs have been included in Deferred
Financing Costs and are being amortized over the term of the loans. During the
three months ended December 31, 1996, the Company amortized approximately
$250,000 of such deferred financing costs.
 
 11 1/8% Senior Subordinated Notes due 2006:
 
  The Company and its wholly-owned subsidiary, Petersen Capital Corp.
(together, the "Issuers"), issued $100,000,000 in 11 1/8% Senior Subordinated
Notes due 2006 (the "Notes") pursuant to an Offering Memorandum dated November
20, 1996. The Notes are guaranteed by Holdings and bear interest at 11 1/8%
per annum, payable semi-annually on November 15 and May 15, commencing May 15,
1997. The Notes will mature on November 15, 2006 and will not be subject to
any sinking fund requirement. The Notes are redeemable at the option of the
Issuers, in whole or in part, at any time on or after November 15, 2001, at
the redemption prices set forth in the Notes Purchase Agreement, plus accrued
and unpaid interest to the date of redemption. Under
 
                                      F-8
<PAGE>
 
                      PETERSEN PUBLISHING COMPANY, L.L.C.
 
                  NOTES TO FINANCIAL STATEMENTS--(CONTINUED)
 
certain circumstances, prior to November 15, 1999, the Issuers, at their
option, may redeem in the aggregate up to 25% of the original principal amount
of the Notes at 111.125% of the aggregate principal amount so redeemed, plus
accrued and unpaid interest.
 
  The Notes are general unsecured obligations of the Issuers and are
subordinated in right of payment to all existing and future senior
indebtedness of the Issuers.
 
  The Indenture governing the Notes (the "Indenture") contains certain
restrictive covenants, including but not limited to, restrictions on
incurrence of debt, dividend payments, certain asset sales, transactions with
affiliates, liens and investments. As of December 31, 1996, the Company was in
compliance with the covenants contained in the Indenture.
 
  The Company incurred costs of approximately $4,000,000 in connection with
the issuance of the Notes. These costs have been included in Deferred
Financing Costs and are being amortized over the term of the Notes. During the
three months ended December 31, 1996, the Company amortized approximately
$67,000 of such deferred financing costs.
 
  On March 11, 1997, the Company exchanged all of the outstanding Notes for
substantially identical notes that were registered pursuant to a registration
statement on Form S-4 under the Securities Act of 1933.
 
 Bridge Notes:
 
  In August 1996, the Company entered into a Bridge Commitment Agreement
whereby First Union Corporation and CIBC Inc. agreed to lend the Company up to
$100,000,000 aggregate amount of senior subordinated increasing rate notes
(the "Bridge Notes"). The Bridge Notes bore interest at the prime rate (as
announced from time to time by First Union National Bank of North Carolina)
plus 425 basis points, with a maximum of 12.5% per annum. The interest rate
would increase by an additional 50 basis points under certain circumstances.
 
  In December 1996, with proceeds from the issuance of the Notes, the Company
repaid the Bridge Notes in full, together with accrued interest of
approximately $1,980,000. In addition to this interest expense, the Company
incurred approximately $3,000,000 in costs associated with the Bridge Notes.
This amount is included in amortization of Deferred Financing Costs for the
three months ended December 31, 1996.
 
6. INCOME TAXES
 
  The liability for federal and state income taxes of a limited liability
company is the obligation of the members. Therefore, no provision or liability
for federal or state income taxes is included in the accompanying financial
statements. The difference between the tax bases and the reported amounts of
the Company's assets and liabilities is not material at December 31, 1996.
 
  The provision for income taxes for Petersen consists of the following (in
thousands):
 
<TABLE>
<CAPTION>
                                                   YEARS ENDED
                                                  NOVEMBER 30,  TEN MONTHS ENDED
                                                  -------------  SEPTEMBER 30,
                                                   1994   1995        1996
                                                  ------ ------ ----------------
<S>                                               <C>    <C>    <C>
State:
  Current........................................ $  282 $  143       $158
  Deferred.......................................    416    406        173
                                                  ------ ------       ----
                                                  $  698 $  549       $331
                                                  ====== ======       ====
</TABLE>
 
                                      F-9
<PAGE>
 
                      PETERSEN PUBLISHING COMPANY, L.L.C.
 
                  NOTES TO FINANCIAL STATEMENTS--(CONTINUED)
 
 
  A reconciliation of the provision for income taxes of Petersen computed by
applying the federal statutory rate of 34% to income before income taxes and
the reported provision for income taxes is as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                 YEARS ENDED      TEN MONTHS
                                                NOVEMBER 30,         ENDED
                                               ----------------  SEPTEMBER 30,
                                                1994     1995        1996
                                               -------  -------  -------------
<S>                                            <C>      <C>      <C>
Income tax provision computed at statutory
 federal income tax rate...................... $ 6,798  $ 5,068     $ 6,003
State income taxes............................     698      549         331
Effect of S Corporation election..............  (6,798)  (5,068)     (6,003)
                                               -------  -------     -------
  Total provision............................. $   698  $   549     $   331
                                               =======  =======     =======
</TABLE>
 
  The Company had no deferred tax assets and liabilities at December 31, 1996.
 
  Both the Senior Credit Facility and the indenture governing the Notes
generally limit the Company's ability to pay cash distributions to Holdings
and BrightView other than distributions in amounts approximately equal to the
income tax liability of such members of the Company (or, in the case of
Holdings, the income tax liability it would have had if it were required to
pay income taxes) resulting from the taxable income of the Company ("Tax
Distributions"). Tax Distributions will be based on the approximate highest
combined tax rate that applies to any one of the members of the Company.
 
7. MEMBERS' EQUITY
 
  The Company and Holdings are each limited liability companies organized
under the Delaware Limited Liability Company Act (the "LLC Act"). Holdings is
the Company's managing member and as such controls the policies and operations
of the Company. Holdings is governed by a limited liability company agreement
(the "LLC Agreement") among Willis Stein and Partners, L.P. (through Petersen
Investment Corp.), the former sole-shareholder of the Company, certain members
of the Company's management and other investors (collectively the "Members").
As a limited liability company organized under Delaware law, members of
Holdings are not liable for debts or other obligations of Holdings. The LLC
Agreement governs the relative rights and duties of the Members. BrightView is
Holdings' managing member and as such controls the policies and operations of
Holdings and of the Company through Holdings.
 
 
  The LLC Agreement, and therefore Holdings' existence, will continue in
effect until the earlier to occur of: (i) December 3, 2026; (ii) a unanimous
vote to that effect of its Members; (iii) a resolution to that effect of the
managing member; (iv) the incapacity or expulsion of the managing member or
any other event under the LLC Act which terminates Holdings unless the Members
vote within 90 days to continue Holdings' existence or (v) the entry of a
decree of judicial dissolution under the LLC Act. Other than as described in
(iv) above, the death, retirement, resignation, expulsion, incapacity,
bankruptcy or dissolution of a Member will not cause a dissolution of
Holdings. The Company's limited liability company agreement contains similar
terms governing the Company's continued existence.
 
                                     F-10
<PAGE>
 
                      PETERSEN PUBLISHING COMPANY, L.L.C.
 
                  NOTES TO FINANCIAL STATEMENTS--(CONTINUED)
 
 
8. PROFIT-SHARING RETIREMENT PLAN
 
  Petersen had a profit-sharing retirement plan (the "Plan") for employees,
which was qualified for tax exempt status by the Internal Revenue Service.
Under the Plan, Petersen, at its discretion, made annual contributions for all
eligible employees not to exceed 15% of their aggregate annual compensation.
Petersen's contributions to the Plan for the years ended November 30, 1994 and
1995 were $3,000,000 and $1,000,000 respectively. In addition, Petersen paid
costs and expenses associated with administration of the Plan of $271,000 and
$294,000 during the years ended November 30, 1994 and 1995, respectively. In
November 1996, Petersen and the Company entered into an amendment to the Plan,
whereby the Company became a sponsor of the Plan. Both Petersen and the
Company agreed to make contributions to the Plan on behalf of their respective
employees based on compensation paid by each company. However, in connection
with the Acquisition, the Company agreed to make the contribution to the Plan
for 1996. In December 1996, the Company contributed $1,300,000 to the Plan.
 
9. RELATED PARTY TRANSACTIONS
 
  In connection with the Acquisition, Holdings entered into employment
agreements with three officers of the Company. Pursuant to these employment
agreements, the officers will purchase Membership Units with promissory notes
aggregating $1,950,000. Of this amount, $200,000 will become due and payable
on March 1, 1997 and the balance of each promissory note will be due and
payable on the earlier to occur of: (i) December 31, 2001; (ii) the
termination of the employment with the Company of the officers or (iii) a sale
of the Company. Such promissory notes will bear interest at a rate equal to
the Company's weighted average cost of borrowings. In addition, the Company
and Holdings will issue to each of the officers additional Membership Units
without additional consideration. Such Common Units will vest ratably over a
period of five years.
 
  See Note 10 for additional related party transactions.
 
10. COMMITMENTS AND CONTINGENCIES
 
 Leases
 
  Rent expense for the year ended November 30, 1994 includes amounts charged
to Petersen by an affiliate for the use of various office facilities,
including its corporate headquarters, owned by the affiliate. As of that date,
the building was sold to Petersen's sole stockholder and subsequent thereto
Petersen's rent for this facility was paid to such stockholder in accordance
with a lease which had an initial term of 15 years and expires November 30,
2009. In connection with the Acquisition, the Company assumed this lease,
subject to certain reductions to the annual rental amounts and will continue
to pay rent to the former sole stockholder of Petersen. The lease provides for
lease payments of $341,951 for each monthly period ending before November 30,
1996. For each fiscal year thereafter, the monthly lease payments will be
increased at an annual rate of approximately 1.75%.
 
  On October 1, 1996, the Company entered into another lease with the former
sole stockholder of Petersen for office space located in Chicago, Illinois.
The lease expires on September 30, 2005 and provides for monthly lease
payments of: (i) $16,500 for the period from October 1, 1996 to September 30,
1999; (ii) $17,500 for the period from October 1, 1999 to September 30, 2002
and (iii) $18,500 for October 1, 2002 through the end of the term of the
lease. The Company believes such lease provides for lease payments at a market
rate and for terms as favorable to the Company as could have been negotiated
with a third party at arm's length.
 
  In addition to the lease for its corporate headquarters, the Company assumed
other leases for sales offices throughout the United States. In addition to
the annual rentals, certain of these leases include renewal options and
require payments of real estate taxes, insurance and other expenses.
 
                                     F-11
<PAGE>
 
                      PETERSEN PUBLISHING COMPANY, L.L.C.
 
                  NOTES TO FINANCIAL STATEMENTS--(CONTINUED)
 
 
  Rent expense is as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                        RELATED
                                                         PARTY  OTHERS   TOTAL
                                                        ------- ------- -------
     <S>                                                <C>     <C>     <C>
       Year ended November 30, 1994.................... $ 3,939 $ 1,130 $ 5,069
       Year ended November 30, 1995....................   3,875   1,575   5,450
       Ten months ended September 30, 1996.............   3,778   1,627   5,405
       Three months ended December 31, 1996............   1,032     452   1,484
 
  At December 31, 1996, minimum future annual rentals under long-term leases
are as follows (in thousands):
 
<CAPTION>
                                                        RELATED
                                                         PARTY  OTHERS   TOTAL
                                                        ------- ------- -------
     <S>                                                <C>     <C>     <C>
       1997............................................ $ 4,181 $ 1,533 $ 5,714
       1998............................................   4,254   1,352   5,606
       1999............................................   4,329   1,298   5,627
       2000............................................   4,404   1,308   5,712
       2001............................................   4,481   1,308   5,789
       Thereafter to 2009..............................  38,356   3,842  42,198
                                                        ------- ------- -------
                                                        $60,005 $10,641 $70,646
                                                        ======= ======= =======
</TABLE>
 
 Contingencies
 
  The Company is a party to various legal actions and disputes arising in the
ordinary course of business. Management believes, based on the advice of
counsel, that any resulting liabilities from these actions will not have a
material adverse effect on the financial position of the Company.
 
 
                                     F-12
<PAGE>
 
                      PETERSEN PUBLISHING COMPANY, L.L.C.
 
                 SCHEDULE II VALUATION AND QUALIFYING ACCOUNTS
 
<TABLE>
<CAPTION>
COLUMN A                  COLUMN B  COLUMN C--ADDITIONS  COLUMN D     COLUMN E
- ------------------------ ---------- ------------------- ----------    ---------
                         BALANCE AT CHARGED TO CHARGED                 BALANCE
                         BEGINNING  COSTS AND  TO OTHER                AT END
DESCRIPTION              OF PERIOD   EXPENSES  ACCOUNTS DEDUCTIONS    OF PERIOD
- ------------------------ ---------- ---------- -------- ----------    ---------
                                           (IN THOUSANDS)
<S>                      <C>        <C>        <C>      <C>           <C>
Reserves and allowances
 deducted from
 asset accounts:
 Allowance for doubtful
  accounts of the
  Publishing Division of
  Petersen Publishing
  Company:
   Year ended November
    30, 1994               $2,340      $825      $ --    $(1,033)(a)   $2,132
   Year ended November
    30, 1995                2,132       900        --       (812)(a)    2,220
   Ten months ended Sep-
    tember 30, 1996         2,220       500        --       (849)(b)    1,871
 Allowance for doubtful
  accounts of Petersen
  Publishing Company,
  L.L.C.:
   Three months ended
    December 31, 1996       1,871        --        --       (267)(a)    1,604
</TABLE>
- --------
(a) Represents amounts written-off against the allowance for doubtful accounts,
    net of recoveries.
 
(b) Represents a deduction in the allowance for doubtful accounts based on
    management's estimate of collectibility as well as amounts written-off
    against the allowance for doubtful accounts, net of recoveries.
 
                                      F-13

<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM FORM 10K FOR
PERIOD ENDED 12/31/96 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   OTHER
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             OCT-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                           7,761
<SECURITIES>                                         0
<RECEIVABLES>                                   21,745
<ALLOWANCES>                                     1,604
<INVENTORY>                                      4,408
<CURRENT-ASSETS>                                33,040
<PP&E>                                           4,712
<DEPRECIATION>                                     560
<TOTAL-ASSETS>                                 519,070
<CURRENT-LIABILITIES>                           58,666
<BONDS>                                              0
                                0
                                          0
<COMMON>                                             0
<OTHER-SE>                                     154,454
<TOTAL-LIABILITY-AND-EQUITY>                   519,070
<SALES>                                         53,277
<TOTAL-REVENUES>                                53,277
<CGS>                                           41,223
<TOTAL-COSTS>                                   41,223
<OTHER-EXPENSES>                                11,658
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              11,114
<INCOME-PRETAX>                               (10,605)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                           (10,605)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (10,605)
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0
        

</TABLE>


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