SOROS FUND MANAGEMENT LLC
SC 13D/A, EX-99.EE, 2000-10-13
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                                                             Page 12 of 87 Pages




                       NOTE AND WARRANT PURCHASE AGREEMENT



                                      among



                                 BLUEFLY, INC.,


                         QUANTUM INDUSTRIAL PARTNERS LDC


                                       and


                          SFM DOMESTIC INVESTMENTS LLC















                             Dated: October 2, 2000




<PAGE>
                                                             Page 13 of 87 Pages

                                TABLE OF CONTENTS

                                                                            Page
                                                                            ----

Section 1.        DEFINITIONS.................................................2
         1.1      Definitions.  ..............................................2
         1.2      Note Purchase Agreement.....................................2
         1.3      Other Definitions...........................................2

Section 2.        PURCHASE AND SALE OF THE SECURITIES.........................3
         2.1      Closing.....................................................3
         2.2      Transactions at the Closing.................................3

Section 3.        REPRESENTATIONS AND WARRANTIES OF THE COMPANY...............3

Section 4.        REPRESENTATIONS AND WARRANTIES OF THE PURCHASERS............5

Section 5.        CONDITIONS TO THE OBLIGATION OF THE PURCHASERS TO CLOSE.....5
         5.1      Representations and Warranties..............................5
         5.2      Compliance with this Agreement..............................5
         5.3      Securities..................................................5
         5.4      Consents and Approvals......................................5

Section 6.        CONDITIONS TO THE OBLIGATION OF THE COMPANY TO CLOSE........6
         6.1      Representations and Warranties..............................6
         6.2      Compliance with this Agreement..............................6
         6.3      Consents and Approvals......................................6
         6.4      Payment of Purchase Price...................................6

Section 7.        COVENANTS...................................................6
         7.1      Covenants of the Company....................................6
         7.2      Mutual Covenants. ..........................................7

Section 8.        INDEMNIFICATION.............................................7

Section 9.        REGISTRATION RIGHTS.........................................8

Section 10.       END OF STANDBY COMMITMENT...................................8

Section 11.       MISCELLANEOUS...............................................8
         11.1     Survival of Representations, Warranties and Covenants.......8
         11.2     Notices.....................................................8
         11.3     Successors and Assigns......................................9

                                        i

<PAGE>

                                                             Page 14 of 87 Pages

                                                                            Page
                                                                            ----

         11.4     Amendment and Waiver........................................9
         11.5     Counterparts................................................9
         11.6     Headings....................................................9
         11.7     GOVERNING LAW...............................................9
         11.8     Severability................................................9
         11.9     Rules of Construction......................................10
         11.10    Entire Agreement...........................................10
         11.11    Fees.......................................................10
         11.12    Publicity; Confidentiality.................................10
         11.13    Further Assurances.........................................10


EXHIBITS

A-1      Form of Warrant
A-2      Form of Senior Convertible Note


SCHEDULES

3        Capitalization


                                       ii

<PAGE>
                                                             Page 15 of 87 Pages

                       NOTE AND WARRANT PURCHASE AGREEMENT

               NOTE AND WARRANT PURCHASE AGREEMENT (the  "Agreement"),  dated as
of October 2, 2000,  by and among  Bluefly,  Inc., a New York  corporation  (the
"Company"), and the purchasers listed on Schedule 1 hereto (the "Purchasers").

               WHEREAS, pursuant to an Investment Agreement dated as of July 27,
1999, by and among the Company,  the  Purchasers,  The Lynch  Foundation,  Peter
Lynch  and  Pilot  Domestic  Trust  (the  "Investment  Agreement"),  each of the
Purchasers has invested in shares of the Company's Series A Preferred Stock;

               WHEREAS, pursuant to a Note and Warrant Purchase Agreement, dated
as of March 28,  2000,  by and among the Company and the  Purchasers  (the "Note
Purchase  Agreement"),  the  Purchasers,  jointly but not  severally,  purchased
senior convertible notes in the aggregate amount of $3,000,000 (the "First Round
Notes") and warrants  exercisable  in the aggregate for 175,000 shares of common
stock of the company (the "First Round  Warrants")  and committed  (the "Standby
Commitment")  to provide to the Company up to an aggregate of  $12,000,000  (the
"Commitment  Amount")  at any  time  prior  to  January  1,  2001 in one or more
tranches as requested by the Company;

               WHEREAS,  pursuant to previous  draws on the Standby  Commitment,
the Purchasers  have purchased  additional  notes (together with the First Round
Notes,  the  "Additional  Notes")  in the  aggregate  amount of  $9,000,000  and
additional  warrants  (together with the First Round  Warrants,  the "Additional
Warrants")  to purchase in the aggregate  150,000  shares of common stock of the
Company;

               WHEREAS, the Company wishes to draw on the Standby Commitment and
the Purchasers  wish to provide the Company with an additional  $3,000,000  from
the Commitment Amount (the "Fourth Draw"); and

               WHEREAS,  in  connection  with the  Fourth  Draw (i) the  Company
wishes  to sell  and  the  Purchasers  wish to  purchase  a  senior  convertible
promissory  note,  in the  aggregate  principal  amount set forth  opposite such
Purchaser's  name on Schedule 2.2 hereto,  having the terms and  conditions  set
forth in the form of Note (the "Senior  Convertible  Notes")  attached hereto as
Exhibit A-1 and (ii) the Purchasers will each receive a warrant having the terms
and conditions set forth in the form of Warrant  attached  hereto as Exhibit A-2
(the  "Warrants"  and,   together  with  the  Senior   Convertible   Notes,  the
"Securities").


<PAGE>
                                                             Page 16 of 87 Pages

                                                                               2

               NOW,  THEREFORE,   in  consideration  of  the  mutual  terms  and
conditions  herein  contained,  and for good  and  valuable  consideration,  the
receipt and  sufficiency of which is hereby  acknowledged,  the parties  hereto,
intending to be legally bound, hereby agree as follows:

Section 1.     DEFINITIONS

               1.1  Definitions.  As  used  in  this  Agreement,  the  following
                    -----------
definitions shall apply:

               "Certificate   of   Incorporation"   means  the   Certificate  of
Incorporation of the Company, as the same was amended pursuant to Section 5.6 of
the Investment Agreement and as in effect on the Closing Date.

               "Material  Adverse  Effect" means a circumstance,  fact,  change,
development  or effect (i) that could or could  reasonably be expected to have a
materially  adverse effect on the properties,  results of operations,  business,
domestic prospects or condition (financial or otherwise) of the Company taken as
a whole, or (ii) that adversely effects the ability of the Company to consummate
the  transactions  contemplated  by this  Agreement in any  material  respect or
impairs or delays the ability of the Company to effect the Closing.

               "Next Round Financing"  means the closing of a private  placement
of Next Round  Securities  which results in gross proceeds to the Company of $10
million in one or more tranches.

               "Next  Round  Securities"  means the  Company's  Common  Stock or
securities convertible into or exercisable for the Company's Common Stock in the
Next Round Financing.

               "Transaction   Documents"  means  collectively,   this  Agreement
(including the schedules attached hereto),  the Senior Convertible Notes and the
Warrants.

               1.2  Note  Purchase  Agreement.  Capitalized  terms not otherwise
                    -------------------------
defined  herein  shall  have the  meanings  set forth for such terms in the Note
Purchase Agreement.

               1.3  Other  Definitions.  The following  terms are defined in the
                    ------------------
section referred to opposite such term.



Term                                                 Section

Additional Notes                                     Recitals
Additional Warrants                                  Recitals
Agreement                                            Recitals

<PAGE>
                                                             Page 17 of 87 Pages

                                                                               3

Closing                                              2.1
Closing Date                                         2.1
Commitment Amount                                    Recitals
Fourth Draw                                          Recitals
Investment Agreement                                 Recitals
Note Purchase Agreement                              Recitals
Purchase Price                                       2.2
Purchasers                                           Recitals
Securities                                           Recitals
Senior Convertible Notes                             Recitals
Standby Commitment                                   Recitals
Warrants                                             Recitals


Section 2.     PURCHASE AND SALE OF THE SECURITIES

               2.1  Closing.  Subject  to  the  terms  and  conditions  of  this
                    -------
Agreement,  the  closing  of  the  sale  and  purchase  of the  Securities  (the
"Closing") shall take place at the offices of Paul,  Weiss,  Rifkind,  Wharton &
Garrison, 1285 Avenue of the Americas, New York, New York 10019-6064 on the date
hereof or on such  other date and time as the  Purchasers  and the  Company  may
mutually agree (the "Closing Date").

               2.2  Transactions at the Closing. At the Closing,  subject to the
                    ---------------------------
terms and conditions of this  Agreement,  each of the Purchasers  severally (and
not jointly) shall purchase and acquire from the Company,  and the Company shall
issue and sell to the Purchasers,  Senior  Convertible Notes and Warrants for an
aggregate purchase price of $3,000,000 (the "Purchase  Price").  At the Closing,
the Company shall deliver to each Purchaser a duly executed  Senior  Convertible
Note, in the aggregate principal amount set forth opposite such Purchaser's name
on Schedule 2.2 hereto,  and a duly  executed  Warrant to purchase the amount of
shares of Common Stock set forth opposite such  Purchaser's name on Schedule 2.2
hereto,  each  registered in the name of such  Purchaser or its  nominees,  with
appropriate  issue stamps,  if any, affixed at the expense of the Company,  free
and clear of any Lien,  against  payment by each Purchaser of the portion of the
Purchase Price payable in respect thereof as set forth opposite such Purchaser's
name on Schedule 2.2 hereto by wire transfer of immediately  available  funds to
an account designated by the Company.

                    (a)  Standby Commitment.  Upon payment of the Purchase Price
                         ------------------
and the delivery of the  Securities,  the Commitment  Amount shall be reduced to
zero and no further  amount is  available  to the  Company  pursuant to the Note
Purchase Agreement.

Section 3.     REPRESENTATIONS AND WARRANTIES OF THE COMPANY

               The Company hereby represents and warrants to each Purchaser that
the  representations and warranties of the Company contained in Section 3 of the

<PAGE>
                                                             Page 18 of 87 Pages

                                                                               4
Note Purchase  Agreement are true and correct in all material respects as of the
date hereof and as of the Closing  Date as if made at and on such dates,  except
that (i) the  references  therein to Section 2.1 are hereby  amended to refer to
Section 1.1 and (ii) the  representations  of the Company at Section 3(d) of the
Note Purchase Agreement are reaffirmed as follows:

               Capitalization. As of the date hereof, the issued and outstanding
capital  stock of the Company  consists of 4,924,906  shares of Common Stock and
500,000  shares  of  Series A  Preferred  Stock.  As of the  Closing  Date,  the
authorized  capital  stock of the Company will consist of  15,000,000  shares of
Common Stock (of which 50,000 shares shall have been reserved for the Purchasers
in connection with the transactions contemplated hereby) and 2,000,000 shares of
Preferred  Stock,  $.01 par  value,  of which  500,000  shares  shall  have been
designated  Series A Preferred Stock. As of the first closing of the Next Round,
sufficient  numbers of shares of Next Round  Securities and, as appropriate,  of
shares of Common  Stock  into which such  shares of Next  Round  Securities  are
convertible or for which they are exercisable,  shall be authorized and reserved
as required by the documents to be negotiated in connection  with the Next Round
and as necessary to permit  conversion  of the maximum  amount then  potentially
issuable by the Company under the Senior Convertible Notes.

               All such shares of Capital Stock of the Company are or shall have
been duly authorized and (a) in the case of shares of Common Stock or Next Round
Securities issued upon conversion of the Senior Convertible Notes or exercise of
the Warrants,  shall be fully paid and non-assessable upon such conversion,  and
(b) in the case of shares of Common  Stock  issued  upon  conversion,  exchange,
and/or  exercise  of such  Next  Round  Securities,  shall  be  fully  paid  and
non-assessable upon the conversion,  exchange,  or payment of the exercise price
contemplated by the Next Round Securities.

               Except  as  set  forth  in  Schedule  3  of  this  Agreement,  as
contemplated by the Investment Agreement,  the Note Purchase Agreement or any of
the agreements pursuant to which Additional Notes and Additional Securities were
issued or this  Agreement,  there are no shares of capital  stock of the Company
reserved for issuance.  Except for (a) the Warrants,  (b) the Senior Convertible
Notes,  (c) the  Additional  Notes and Additional  Warrants,  (d) the Next Round
Securities  (including  those  into  which  the  Senior  Convertible  Notes  are
convertible),  (e) the Series A Preferred, and (f) as set forth in Schedule 3 of
this  Agreement,  there are no  options,  warrants  or other  rights to purchase
shares  of  Capital  Stock  or other  securities  of the  Company  or any of its
Subsidiaries,  or  securities  convertible  into or  exercisable  for  shares of
Capital  Stock or other  securities  of the Company or any of its  Subsidiaries.
Except  as set  forth  in  Schedule  3 to this  Agreement,  as  required  by the
Transaction  Documents (as such term is defined in the Note Purchase Agreement),
or as required  by the  Transaction  Documents  (as such term is defined in this
Agreement), neither the Company nor any Subsidiary is obligated in any manner to
issue shares of its Capital Stock or other  securities.  Except as  contemplated
hereby  and for  relevant  state  and  federal  securities  laws,  there  are no
restrictions on each Purchaser's  ability to transfer shares of Capital Stock of
the Company.

<PAGE>
                                                             Page 19 of 87 Pages

                                                                               5

Section 4.     REPRESENTATIONS AND WARRANTIES OF THE PURCHASERS

               Each of the Purchasers hereby represents and warrants  (severally
as to itself  and not  jointly)  to the  Company  that the  representations  and
warranties  of such  Purchaser  contained  in  Section  4 of the  Note  Purchase
Agreement  are true and correct in all  material  respects as of the date hereof
and as of the  Closing  Date as if made at and on such  dates,  except  that the
references therein to Section 2.1 are hereby amended to refer to Section 1.1.

Section 5.     CONDITIONS TO THE OBLIGATION OF THE PURCHASERS TO CLOSE

               The  obligation of the  Purchasers to purchase the Securities and
to pay the Purchase  Price,  and to perform any  obligations  hereunder shall be
subject to the  satisfaction  as determined  by, or waiver by, the Purchasers of
the following conditions on or before the Closing Date:

               5.1  Representations  and  Warranties.  The  representations  and
                    --------------------------------
warranties  of the  Company  contained  in  Section  3 hereof  shall be true and
correct in all material respects at and on the Closing Date as if made at and on
such date, except to the extent that any  representation  and warranty expressly
speaks as of an earlier date, in which case such  representation and warranty is
true and  correct as of such date and any  variance in such  representation  and
warranty   following  such  date  may  only  be  the  result  of  activities  or
transactions  which  have  taken  place  after  the date  hereof  and  which are
contemplated by this Agreement.

               5.2  Compliance  with this  Agreement.  The  Company  shall  have
                    --------------------------------
performed and complied in all material  respects with all of its  agreements and
conditions  set forth herein that are required to be performed or complied  with
by the Company as of the Closing Date.

               5.3  Securities. At the Closing, the Company shall have delivered
                    ----------
to each of the Purchasers a Senior  Convertible  Note and a Warrant  pursuant to
Section 2.2 hereof.

               5.4  Consents   and   Approvals.   All   consents,    exemptions,
                    --------------------------
authorizations, or other actions by, or notices to, or filings with Governmental
Authorities  and other  Persons in respect of all  Requirements  of Law and with
respect to those  Contractual  Obligations of the Company which are necessary or
required in connection  with the execution,  delivery or performance  (including
the  issuance of the Senior  Convertible  Notes,  and any shares of Common Stock
issuable upon exercise of the Warrants) by, or enforcement  against, the Company
of this  Agreement  (other than the Next Round  Financing or the drawdown of the
Standby Commitment) and each of the other Transaction  Documents shall have been
obtained  and be in full  force and  effect,  except for  consents,  exceptions,

<PAGE>
                                                             Page 20 of 87 Pages
                                                                               6

authorizations  or other actions which would not have a Material Adverse Effect,
and each of the Purchasers shall have been furnished with  appropriate  evidence
thereof.

Section 6.     CONDITIONS TO THE OBLIGATION OF THE COMPANY TO CLOSE

               The  obligations  of the  Company  to issue  and sell the  Senior
Convertible  Notes  and  the  Warrants  and to  perform  its  other  obligations
hereunder,  shall be subject to the satisfaction as determined by, or waiver by,
the Company of the following conditions on or before the Closing Date:

               6.1  Representations  and  Warranties.  The  representations  and
                    --------------------------------
warranties  of the  Purchasers  contained  in Section 4 hereof shall be true and
correct at and on the Closing Date as if made at and on such date, except to the
extent that any  representation  and warranty  expressly speaks as of an earlier
date, in which case such  representation  and warranty is true and correct as of
such date and any variance in such  representation  and warranty  following such
date may only be the result of activities or transactions which have taken place
after the date hereof and which are contemplated by this Agreement.

               6.2  Compliance  with this Agreement.  The Purchasers  shall have
                    -------------------------------
performed and complied in all material respects with all of their agreements and
conditions  set forth herein that are required to be performed or complied  with
by the Purchasers on or before the Closing Date.

               6.3  Consents   and   Approvals.   All   consents,    exemptions,
                    --------------------------
authorizations,   or  other   actions  by,  or  notices  to,  or  filings  with,
Governmental Authorities and other Persons in respect of all Requirements of Law
and with respect to those  Contractual  Obligations of the Purchasers  which are
necessary or required in connection with the execution,  delivery or performance
(including the purchase of the Senior  Convertible  Notes and the Warrants,  but
excluding the conversion of the Senior  Convertible  Notes,  the exercise of the
Warrants,  and the conversion or exercise of the Next Round  Securities)  by, or
enforcement  against,  the Purchasers of this Agreement shall have been obtained
and be in full force and effect,  and the Company shall have been furnished with
appropriate evidence thereof.

               6.4  Payment of Purchase  Price.  The Company shall have received
                    --------------------------
the Purchase Price.


Section 7.     COVENANTS

               7.1  Covenants of the Company.  The Company hereby  covenants and
                    ------------------------
agrees with the Purchasers  with respect to this Section 7, so long as they hold
any  Capital  Stock of the  Company  -- except to the extent  that a  particular
section of this Section 7 provides for an earlier termination, as follows:

<PAGE>
                                                             Page 21 of 87 Pages
                                                                               7

                    (a)  SEC Filings. From and after the date of this Agreement,
the Company agrees that it will use commercially reasonable efforts to file with
the SEC,  within the time periods  specified in the SEC's rules and  regulations
for as long as they are applicable to the Company,  (i) all quarterly and annual
financial  information  required  to be filed  with the SEC on Forms  10-QSB and
10-KSB,  (ii) all current reports  required to be filed with the SEC on Form 8-K
and (iii) any other information required to be filed with the SEC.

                    (b)  Reservation  of  Securities.  The Company  shall at all
times reserve and keep available out of its authorized  shares of Capital Stock,
solely for the purpose of issue or delivery  upon  conversion or exercise of the
Securities  and of the  conversion or exercise of shares of Capital Stock issued
upon such conversion or exercise,  the number of shares of each class of Capital
Stock that are  required  to be issued upon such  conversion  or  exercise.  The
Company shall issue such shares of Capital Stock in accordance with the terms of
this  Agreement,   the  other  Transaction  Documents  and  the  Certificate  of
Incorporation, and otherwise comply with the terms hereof and thereof.

                    (c)  Registration and Listing. To the extent the reservation
of any shares of Capital Stock  required to be reserved  pursuant to Section 7.2
of this Agreement  requires  registration  with or approval of any  Governmental
Authority under any Federal or state or other  applicable law before such shares
of Capital Stock may be issued or delivered  upon  conversion  or exercise,  the
Company will in good faith and as expeditiously as possible cause such shares of
Capital Stock to be duly registered or approved,  as the case may be. So long as
the shares of Common  Stock are  quoted on the NASDAQ or listed on any  national
securities exchange,  the Company will, if permitted by the rules of such system
or exchange, quote or list and keep quoted or listed on such system or exchange,
upon  official  notice of  issuance,  all  shares of Common  Stock  issuable  or
deliverable  upon exercise of the Warrants or the conversion or exchange of Next
Round Securities into which the Senior Convertible Notes are convertible.

               7.2  Mutual  Covenants.  The parties agree that the anti-dilution
                    -----------------
provision of Section 6(e)(ii) of the Certificate of Amendment of the Certificate
of Incorporation shall not apply as a result of the issuance of the Warrants.

Section 8.     INDEMNIFICATION.

                    (a)  Except as  otherwise  provided  in this  Section 8, the
Company  agrees to indemnify,  defend and hold  harmless each  Purchaser and its
Affiliates  and  their  respective  officers,   directors,   agents,  employees,
subsidiaries,  partners,  members and controlling  persons to the fullest extent
permitted  by law from and  against  any and all  claims,  losses,  liabilities,
damages,  deficiencies,  judgements,  assessments,  fines, settlements, costs or
expenses (including interest,  penalties and reasonable fees,  disbursements and
other charges of counsel) (collectively, "Losses") based upon, arising out of or
otherwise  in  respect  of any  inaccuracy  in or any  breach  of any  surviving
representation,  warranty, covenant or agreement of the Company contained in any

<PAGE>
                                                             Page 22 of 87 Pages
                                                                               8

Transaction  Document.  Notwithstanding  the foregoing,  the Company's liability
pursuant to this Section 8 shall in no event exceed $15,000,000.

                    (b)  Except as  otherwise  provided  in this  Section 8, the
Purchasers,  severally  and not  jointly,  agree to  indemnify,  defend and hold
harmless the Company and its respective officers,  directors, agents, employees,
subsidiaries,  partners,  members and controlling  persons to the fullest extent
permitted by law from and against any and all Losses based upon,  arising out of
or  otherwise  in respect of any  inaccuracy  in or any breach of any  surviving
representation,   warranty,   covenant  or  agreement   (excluding  the  Standby
Commitment)  of  the   Purchasers   contained  in  any   Transaction   Document.
Notwithstanding  the  foregoing,  the  Purchasers'  liability  pursuant  to this
Section 8 shall in no event exceed $3,000,000.

Section 9.     REGISTRATION RIGHTS.

                    (a)  The Company and each of the Purchasers hereby agree and
acknowledge  that the  shares  of  Common  Stock  for  which  the  Warrants  are
exercisable and any Common Stock issuable upon the conversion or exchange of the
Next Round Securities are Registrable Securities, as such term is defined in the
Investment  Agreement,  and  that,  until the  closing  of the Next  Round,  the
provisions of Section 9 of the Investment  Agreement  shall apply to all Persons
of record holding the Senior Convertible Notes or the Warrants (or any shares of
Registrable  Securities  issued,  directly  or  indirectly,  as  a  result  of a
conversion  under a Senior  Convertible  Note or as a result of an exercise of a
Warrant).

                    (b)  Upon completion of the Next Round, the Purchasers shall
have the option to decide whether the registration rights and related provisions
set forth in Section 9 of the Investment  Agreement  shall apply to the Warrants
or whether the registration rights and related provisions agreed to in the final
documentation  negotiated  in  connection  with the Next Round  Financing  shall
apply.

Section 10.    END OF STANDBY COMMITMENT

          The  parties  agree that the sale of the  Securities  pursuant to this
Agreement  constitutes  the final  draw  under the  Standby  Commitment  and the
Purchasers  shall have no further  obligation to fund any amounts under the Note
Purchase Agreement.

Section 11.    MISCELLANEOUS

               11.1 Survival of Representations,  Warranties and Covenants.  The
                    ------------------------------------------------------
representations and warranties,  covenants and agreements contained herein shall
survive for a period of eighteen months following the Closing Date.

               11.2 Notices.  All  notices,  demands  and  other  communications
                    -------
provided for or permitted hereunder shall be made in the manner set forth in the
Investment Agreement.

<PAGE>
                                                             Page 23 of 87 Pages
                                                                               9

               11.3 Successors and Assigns.  This  Agreement  shall inure to the
                    ----------------------
benefit of and be  binding  upon the  successors  and  permitted  assigns of the
parties hereto.  Subject to applicable  securities  laws, each of the Purchasers
may assign any of its rights under this  Agreement to any of its  Affiliates but
any such  assignment  shall  not  relieve  any  Purchaser  from its  obligations
hereunder. The Company may not assign any of its rights under this Agreement and
each of the other Transaction Documents,  except to a  successor-in-interest  to
the Company, without the written consent of all of the Purchasers.

               11.4 Amendment and Waiver.

                    (a)  No failure  or delay on the part of the  Company or the
Purchasers in exercising any right, power or remedy hereunder shall operate as a
waiver  thereof,  nor shall any single or partial  exercise  of any such  right,
power or remedy preclude any other or further  exercise  thereof or the exercise
of any other right, power or remedy.

                    (b)  Any amendment,  supplement or modification of or to any
provision of this Agreement,  any waiver of any provision of this Agreement, and
any consent to any departure by the Company or the Purchasers  from the terms of
any  provision of this  Agreement,  shall be effective (i) only if it is made or
given in writing and signed by the Company and the Purchasers,  and (ii) only in
the  specific  instance  and for the  specific  purpose for which made or given.
Except where notice is specifically required by this Agreement,  no notice to or
demand on the  Company in any case  shall  entitle  the  Company to any other or
further notice or demand in similar or other circumstances.

               11.5 Counterparts.  This  Agreement may be executed in any number
                    ------------
of  counterparts  and by the parties  hereto in separate  counterparts,  each of
which when so executed  shall be deemed to be an original and all of which taken
together shall constitute one and the same agreement.

               11.6 Headings. The headings in this Agreement are for convenience
                    --------
of reference only and shall not limit or otherwise affect the meaning hereof.

               11.7 GOVERNING  LAW.  THIS  AGREEMENT  SHALL BE  GOVERNED  BY AND
                    --------------
CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF NEW YORK, WITHOUT
REGARD TO THE PRINCIPLES OF CONFLICTS OF LAW THEREOF.

               11.8 Severability. If any one or more of the provisions contained
                    ------------
herein, or the application thereof in any circumstance, is held invalid, illegal
or  unenforceable  in any respect for any reason,  the  validity,  legality  and
enforceability of any such provision in every other respect and of the remaining
provisions  hereof shall not be in any way impaired,  unless the provisions held
invalid, illegal or unenforceable shall substantially impair the benefits of the
remaining provisions hereof.

<PAGE>
                                                             Page 24 of 87 Pages
                                                                               9

               11.9 Rules  of   Construction.   Unless  the  context   otherwise
                    ------------------------
requires, "or" is not exclusive, and references to sections or subsections refer
to sections or subsections of this Agreement.

               11.10Entire   Agreement.   This  Agreement,   together  with  the
                    ------------------
exhibits and schedules hereto, and the other Transaction Documents, are intended
by the parties as a final  expression  of their  agreement  and intended to be a
complete and  exclusive  statement of the  agreement  and  understanding  of the
parties  hereto in respect of the subject matter  contained  herein and therein.
There are no  restrictions,  promises,  warranties or  undertakings,  other than
those set forth or referred to herein or therein,  except those set forth in the
Transaction Documents (as such term is defined in the Investment Agreement).

               11.11Fees.  Upon the Closing,  the Company  shall  reimburse  the
                    ----
Purchasers for their reasonable  out-of-pocket  expenses  (including  attorney's
fees,   disbursements  and  other  charges)  incurred  in  connection  with  the
transactions contemplated by this Agreement; provided, however, that the Company
shall  not  be  obligated  to  reimburse  the   Purchasers  for  any  reasonable
out-of-pocket expenses in excess of $15,000 in the aggregate.

               11.12Publicity;  Confidentiality. The provisions of Section 11.12
                    ---------------------------
of the Note Purchase  Agreement  shall apply with respect to this  Agreement and
the transactions contemplated by this Agreement and the Transaction Documents.

               11.13Further  Assurances.  Each of the parties shall execute such
                    -------------------
documents  and  perform  such  further  acts  (including,   without  limitation,
obtaining  any  consents,  exemptions,  authorizations  or other  actions by, or
giving any notices to, or making any filings with, any Governmental Authority or
any other Person) as may be reasonably  required or desirable to carry out or to
perform the provisions of this Agreement.

<PAGE>
                                                             Page 25 of 87 Pages
                                                                              11

               IN WITNESS WHEREOF, the parties hereto have caused this Agreement
to be  executed  and  delivered  by  their  respective  officers  hereunto  duly
authorized on the date first above written.

                                        BLUEFLY, INC.

                                        By: /S/ KEN SEIFF
                                           -----------------------------------
                                           Name:  KEN SEIFF
                                           Title: CHIEF EXECUTIVE OFFICER


                                        QUANTUM INDUSTRIAL PARTNERS LDC

                                        By: /S/ RICHARD D. HOLAHAN, JR.
                                           -----------------------------------
                                           Name:  RICHARD D. HOLAHAN, JR.
                                           Title: ATTORNEY-IN-FACT


                                        SFM DOMESTIC INVESTMENTS LLC

                                        By: /S/ RICHARD D. HOLAHAN, JR.
                                           -----------------------------------
                                           Name:  RICHARD D. HOLAHAN, JR.
                                           Title: ATTORNEY-IN-FACT

<PAGE>
                                                             Page 26 of 87 Pages

                                                                  EXHIBIT A-2 to
                                                                NOTE AND WARRANT
                                                              PURCHASE AGREEMENT


THE  SECURITIES  REPRESENTED  BY THIS  CERTIFICATE  HAVE  NOT  BEEN  REGISTERED,
QUALIFIED,  APPROVED OR DISAPPROVED UNDER THE SECURITIES ACT OF 1933, AS AMENDED
(THE "SECURITIES  ACT"), OR THE SECURITIES LAWS OF ANY STATE AND MAY NOT BE SOLD
      ---------------
OR OTHERWISE DISPOSED OF EXCEPT PURSUANT TO AN EFFECTIVE  REGISTRATION STATEMENT
UNDER THE SECURITIES ACT AND APPLICABLE  STATE  SECURITIES LAWS OR AN APPLICABLE
EXEMPTION FROM THE REGISTRATION  REQUIREMENTS UNDER SUCH ACT OR LAWS AND NEITHER
THE SECURITIES AND EXCHANGE COMMISSION NOR ANY OTHER FEDERAL OR STATE REGULATORY
AUTHORITY HAS PASSED ON OR ENDORSED THE MERITS OF THESE SECURITIES.

                                                               WARRANT NO. [___]

                                     WARRANT

                       TO PURCHASE SHARES OF COMMON STOCK

                                       OF

                                  BLUEFLY, INC.


          THIS IS TO CERTIFY THAT  ____________  or its registered  assigns (the
"Holder"),  is the  owner of the right to  subscribe  for and to  purchase  from
 ------
BLUEFLY,  INC., a New York  corporation (the  "Company"),  [___________1_]  (the
                                               -------
"Number  Issuable"),  fully paid, duly authorized and  non-assessable  shares of
 ----------------
Common Stock at a price per share equal to $ 2.29 (the "Exercise Price"), at any
                                                        --------------
time,  in whole or in part,  prior to 5:00 PM New York City  time,  on March 28,
2005 (the  "Expiration  Date") all on the terms and  subject  to the  conditions
            ----------------
hereinafter set forth (the "Warrants").
                            --------

          The Number Issuable is subject to further adjustment from time to time
pursuant to the provisions of Section 2 of this Warrant Certificate.

          Capitalized terms used herein but not otherwise defined shall have the
meanings given to them in Section 12 hereof.

          Section 1.     Exercise of Warrants.
                         --------------------
               (a)  Subject  to the  last  paragraph  of  this  Section  1,  the
Warrants  evidenced hereby may be exercised,  in whole or in part, by the Holder
hereof at any time or from time to time,  on or after the date  hereof and prior

<PAGE>
                                                             Page 27 of 87 Pages
                                                                               2

to the Expiration  Date upon delivery to the Company at the principal  executive
office of the  Company  in the United  States of  America,  of (A) this  Warrant
Certificate,  (B) a written  notice  stating that such Holder elects to exercise
the Warrants  evidenced hereby in accordance with the provisions of this Section
1 and specifying the number of Warrants being exercised and the name or names in
which the Holder wishes the  certificate  or  certificates  for shares of Common
Stock to be issued and (C)  payment  of the  Exercise  Price for such  Warrants,
which shall be payable by any one or any combination of the following: (i) cash;
(ii) certified or official bank check payable to the order of the Company; (iii)
by the surrender  (which  surrender  shall be evidenced by  cancellation  of the
number  of  Warrants  represented  by  any  Warrant  Certificate   presented  in
connection with a Cashless Exercise (as defined below)) of a Warrant or Warrants
(represented  by one or more  relevant  Warrant  Certificates),  and without the
payment  of the  Exercise  Price in cash,  in  return  for the  delivery  to the
surrendering Holder of such number of shares of Common Stock equal to the number
of shares of the Common  Stock for which such Warrant is  exercisable  as of the
date of exercise (if the Exercise  Price were being paid in cash or certified or
official  bank check)  reduced by that number of shares of Common Stock equal to
the quotient obtained by dividing (x) the aggregate  Exercise Price (assuming no
Cashless  Exercise)  to be paid by (y) the  Market  Price of one Share of Common
Stock on the Business Day which immediately  precedes the day of exercise of the
Warrant;  or (iv) by the  delivery of shares of the Common  Stock having a value
(as defined by the next  sentence)  equal to the aggregate  Exercise Price to be
paid, that are either held by the Holder or are acquired in connection with such
exercise, and without payment of the Exercise Price in cash. Any share of Common
Stock  delivered as payment for the Exercise Price in connection with an In-Kind
Exercise (as defined  below) shall be deemed to have a value equal to the Market
Price of one  Share  of  Common  Stock on the  Business  Day  which  immediately
precedes  the day of  exercise  of the  Warrants.  An  exercise  of a Warrant in
accordance with clause (iii) is herein referred to as a "Cashless  Exercise" and
                                                         ------------------
an exercise of a Warrant in accordance with clause (iv) is herein referred to as
an "In-Kind Exercise." The documentation and consideration, if any, delivered in
    ----------------
accordance with subsections (A), (B) and (C) are collectively referred to herein
as the "Warrant Exercise Documentation."
        ------------------------------

               (b)  As promptly as practicable, and in any event within five (5)
Business Days after receipt of the Warrant Exercise  Documentation,  the Company
shall deliver or cause to be delivered (A) certificates  representing the number
of validly issued, fully paid and nonassessable shares of Common Stock specified
in the Warrant Exercise  Documentation,  (B) if applicable,  cash in lieu of any
fraction  of a share,  as  hereinafter  provided,  and (C) if less than the full
number of Warrants  evidenced  hereby are being  exercised or used in a Cashless
Exercise,  a new Warrant  Certificate or  Certificates,  of like tenor,  for the
number of Warrants  evidenced  by this Warrant  Certificate,  less the number of

<PAGE>
                                                             Page 28 of 87 Pages
                                                                               3

Warrants then being exercised and/or used in a Cashless Exercise.  Such exercise
shall be  deemed  to have  been  made at the  close of  business  on the date of
delivery of the Warrant  Exercise  Documentation  so that the Person entitled to
receive  shares of Common  Stock upon such  exercise  shall be  treated  for all
purposes as having  become the record  holder of such shares of Common  Stock at
such time.

               (c)  The Company  shall pay all expenses  incurred by the Company
in connection with and taxes and other  governmental  charges (other than income
taxes of the Holder) that may be imposed in respect of, the issue or delivery of
any shares of Common Stock issuable upon the exercise of the Warrants  evidenced
hereby.  The Company  shall not be  required,  however,  to pay any tax or other
charge  imposed in  connection  with any  transfer  involved in the issue of any
certificate  for shares of Common  Stock,  as the case may be, in any name other
than that of the registered holder of the Warrant evidenced hereby.

               (d)  In  connection  with the exercise of any Warrants  evidenced
hereby,  no  fractions  of shares of Common  Stock shall be issued,  but in lieu
thereof the Company shall pay a cash  adjustment  in respect of such  fractional
interest in an amount equal to such fractional interest multiplied by the Market
Price for one  Share of  Common  Stock on the  Business  Day  which  immediately
precedes  the day of  exercise.  If more  than  one (1)  such  Warrant  shall be
exercised by the holder  thereof at the same time,  the number of full shares of
Common  Stock  issuable on such  exercise  shall be computed on the basis of the
total number of Warrants so exercised.

          Section 2.     Certain Adjustments.
                         -------------------

               (a)  The number of shares of Common  Stock  purchasable  upon the
exercise of this Warrant and the Exercise  Price shall be subject to  adjustment
as follows:

                    (i)  Stock    Dividends,    Subdivision,    Combination   or
                         -------------------------------------------------------
Reclassification  of Common Stock. If at any time after the date of the issuance
---------------------------------
of this  Warrant the Company  shall (i) pay a dividend on Common Stock in shares
of its capital stock, (ii) combine its outstanding shares of Common Stock into a
smaller number of shares, (iii) subdivide its outstanding shares of Common Stock
as the case may be, or (iv)  issue by  reclassification  of its shares of Common
Stock any shares of capital  stock of the Company,  then, on the record date for
such dividend or the effective date of such subdivision or split-up, combination
or  reclassification,  as the case may be,  the  number and kind of shares to be
delivered upon exercise of this Warrant will be adjusted so that the Holder will
be entitled to receive the number and kind of shares of capital  stock that such
Holder  would have owned or been  entitled to receive  upon or by reason of such
event  had this  Warrant  been  exercised  immediately  prior  thereto,  and the
Exercise Price will be adjusted as provided below in paragraph 2(a)(v).

                    (ii) Extraordinary  Distributions.  If at any time after the
                         ----------------------------
date of issuance of this Warrant, the Company shall distribute to all holders of
Common  Stock  (including  any  such  distribution  made  in  connection  with a
consolidation  or merger in which the  Company is the  continuing  or  surviving
corporation  and Common Stock is not changed or  exchanged)  cash,  evidences of
indebtedness,  securities or other assets  (excluding  (i) ordinary  course cash
dividends  to the extent such  dividends  do not exceed the  Company's  retained
earnings  and (ii)  dividends  payable  in  shares  of  capital  stock for which

<PAGE>
                                                             Page 29 of 87 Pages
                                                                               4

adjustment  is made under  Section  2(a)(i) or rights,  options or  warrants  to
subscribe for or purchase securities of the Company), then in each such case the
number of shares of Common Stock to be delivered to such Holder upon exercise of
this Warrant shall be increased so that the Holder  thereafter shall be entitled
to receive the number of shares of Common Stock  determined by  multiplying  the
number of shares such  Holder  would have been  entitled to receive  immediately
before such record date by a  fraction,  the  denominator  of which shall be the
Exercise  Price on such  record  date  minus  the then  fair  market  value  (as
reasonably determined by the Board of Directors of the Company in good faith) of
the portion of the cash,  evidences of indebtedness,  securities or other assets
so  distributed  or of such  rights or warrants  applicable  to one share of the
Common  Stock  (provided  that such  denominator  shall in no event be less than
$.01) and the numerator of which shall be the Exercise Price.

                    (iii)Reorganization,  etc.  If at any time after the date of
                         ---------------------
issuance of this Warrant any  consolidation of the Company with or merger of the
Company with or into any other Person (other than a merger or  consolidation  in
which the Company is the surviving or continuing  corporation and which does not
result in any  reclassification  of, or change (other than a change in par value
or from par  value to no par value or from no par  value to par  value,  or as a
result of a subdivision or combination) in,  outstanding shares of either Common
Stock) or any sale, lease or other transfer of all or  substantially  all of the
assets of the Company to any other  person  (each,  a  "Reorganization  Event"),
                                                        ---------------------
shall be effected  in such a way that the  holders of the Common  Stock shall be
entitled to receive cash, stock,  other securities or assets (whether such cash,
stock,  other  securities or assets are issued or  distributed by the Company or
another Person) with respect to or in exchange for the Common Stock,  then, upon
exercise of this  Warrant,  the Holder  shall have the right to receive the kind
and amount of cash,  stock,  other  securities  or assets  receivable  upon such
Reorganization  Event by a holder of the  number of shares of the  Common  Stock
that such  holder  would have been  entitled  to receive  upon  exercise of this
Warrant had this Warrant been exercised  immediately before such  Reorganization
Event,  subject  to  adjustments  that shall be as nearly  equivalent  as may be
practicable  to the  adjustments  provided for in this Section 2(a). The Company
shall  not  enter  into  any of the  transactions  referred  to in this  Section
2(a)(iii) unless  effective  provision shall be made so as to give effect to the
provisions set forth in this Section 2(a)(iii).

                    (iv) Carryover.  Notwithstanding any other provision of this
                         ---------
Section  2(a),  no  adjustment  shall be made to the  number of shares of either
Common Stock to be  delivered  to the Holder (or to the Exercise  Price) if such
adjustment represents less than .05% of the number of shares to be so delivered,
but any lesser adjustment shall be carried forward and shall be made at the time
and  together  with  the  next  subsequent  adjustment  that  together  with any
adjustments  so carried  forward  shall  amount to .05% or more of the number of
shares to be so delivered.

<PAGE>
                                                             Page 30 of 87 Pages
                                                                               5

                    (v)  Exercise Price Adjustment. Whenever the Number Issuable
                         -------------------------
upon the  exercise  of the  Warrant is  adjusted  as  provided  pursuant to this
Section  2(a),  the Exercise  Price per share  payable upon the exercise of this
Warrant shall be adjusted by multiplying such Exercise Price  immediately  prior
to such  adjustment by a fraction,  of which the  numerator  shall be the Number
Issuable upon the exercise of the Warrant  immediately prior to such adjustment,
and  of  which  the  denominator  shall  be  the  Number  Issuable   immediately
thereafter;  provided,  however,  that the Exercise  Price for each Share of the
Common  Stock  shall in no event be less  than the par  value of a share of such
Common Stock.

               (b)  Notice of  Adjustment.  Whenever the Number  Issuable or the
                    ---------------------
Exercise Price is adjusted, as herein provided,  the Company shall promptly mail
by first class mail, postage prepaid,  to the Holder,  notice of such adjustment
or  adjustments  setting forth the Number  Issuable and the Exercise Price after
such  adjustment,  setting forth a brief  statement of the facts  requiring such
adjustment and setting forth the computation by which such adjustment was made.

          Section 3.     No Redemption.  The Company shall not have any right to
                         -------------
redeem any of the Warrants evidenced hereby.

          Section 4.     Notice of Certain  Events.  In case at any time or from
                         -------------------------
time  to  time  (i)  the  Company  shall  declare  any  dividend  or  any  other
distribution  to the holders of Common Stock,  (ii) the Company shall  authorize
the  granting to the holders of Common  Stock of rights or warrants to subscribe
for or purchase any additional  shares of stock of any class or any other right,
(iii) the Company  shall  authorize  the issuance or sale of any other shares or
rights which would result in an  adjustment to the Number  Issuable  pursuant to
Section   2(a)(i),   (ii),  or  (iii),  or  (iv)  there  shall  be  any  capital
reorganization   or   reclassification   of  Common  Stock  of  the  Company  or
consolidation or merger of the Company with or into another Person,  or any sale
or other disposition of all or substantially  all the assets of the Company,  or
(v) there  shall be a  voluntary  or  involuntary  dissolution,  liquidation  or
winding up of the  Company,  then,  in any one or more of such cases the Company
shall mail to the Holder at such Holder's  address as it appears on the transfer
books of the Company,  as promptly as  practicable  but in any event at least 10
days  prior  to the date on  which  the  transactions  contemplated  in  Section
2(a)(i),  (ii), or (iii),  a notice stating (a) the date on which a record is to
be taken for the purpose of such dividend, distribution,  rights or warrants or,
if a record is not to be taken,  the date as of which the  holders  of record of
either  Common Stock to be entitled to such  dividend,  distribution,  rights or
warrants are to be determined,  or (b) the date on which such  reclassification,
consolidation,  merger, sale, conveyance, dissolution, liquidation or winding up
is expected to become  effective.  Such notice also shall specify the date as of
which it is  expected  that the  holders of record of the Common  Stock shall be
entitled to exchange the Common Stock for shares of stock or other securities or
property  or  cash  deliverable  upon  such  reorganization,   reclassification,
consolidation, merger, sale, conveyance, dissolution, liquidation or winding up.

<PAGE>
                                                             Page 31 of 87 Pages
                                                                               6

          Section 5.     Certain  Covenants.  The Company  covenants  and agrees
                         ------------------
that all shares of Capital  Stock of the  Company  which may be issued  upon the
exercise  of the  Warrants  evidenced  hereby will be duly  authorized,  validly
issued and fully paid and nonassessable.  The Company shall at all times reserve
and keep  available for issuance upon the exercise of the Warrants,  such number
of its authorized but unissued  shares of Common Stock as will from time to time
be sufficient to permit the exercise of all outstanding Warrants, and shall take
all action required to increase the authorized  number of shares of Common Stock
if at any time there shall be  insufficient  authorized  but unissued  shares of
Common  Stock to permit  such  reservation  or to  permit  the  exercise  of all
outstanding Warrants.

          Section 6.     Registered  Holder.  The  persons  in whose  names this
                         ------------------
Warrant  Certificate  is registered  shall be deemed the owner hereof and of the
Warrants  evidenced  hereby  for all  purposes.  The  registered  Holder of this
Warrant  Certificate,  in their  capacity as such,  shall not be entitled to any
rights whatsoever as a stockholder of the Company, except as herein provided.

          Section 7.     Transfer  of  Warrants.  Any  transfer  of  the  rights
                         ----------------------
represented  by this Warrant  Certificate  shall be effected by the surrender of
this Warrant  Certificate,  along with the form of assignment  attached  hereto,
properly  completed  and  executed  by  the  registered  Holder  hereof,  at the
principal  executive  office of the  Company  in the United  States of  America,
together with an appropriate investment letter and opinion of counsel, if deemed
reasonably  necessary  by  counsel  to the  Company  to assure  compliance  with
applicable  securities laws.  Thereupon,  the Company shall issue in the name or
names  specified by the registered  Holder hereof and, in the event of a partial
transfer, in the name of the registered Holder hereof, a new Warrant Certificate
or Certificates evidencing the right to purchase such number of shares of Common
Stock as shall be equal to the number of shares of Common Stock then purchasable
hereunder.

          Section 8.     Denominations.  The Company  covenants that it will, at
                         -------------
its  expense,  promptly  upon  surrender  of  this  Warrant  Certificate  at the
principal  executive  office of the  Company  in the United  States of  America,
execute and deliver to the registered Holder hereof a new Warrant Certificate or
Certificates in  denominations  specified by such Holder for an aggregate number
of  Warrants  equal  to  the  number  of  Warrants  evidenced  by  this  Warrant
Certificate.

          Section 9.     Replacement  of  Warrants.  Upon  receipt  of  evidence
                         -------------------------
satisfactory  to the Company of the loss,  theft,  destruction  or mutilation of
this Warrant  Certificate and, in the case of loss,  theft or destruction,  upon
delivery of an indemnity reasonably  satisfactory to the Company (in the case of
an  insurance  company  or  other  institutional  investor,  its  own  unsecured
indemnity agreement shall be deemed to be reasonably  satisfactory),  or, in the
case of mutilation,  upon surrender and cancellation  thereof,  the Company will
issue a new Warrant  Certificate of like tenor for a number of Warrants equal to
the number of Warrants evidenced by this Warrant Certificate.

<PAGE>
                                                             Page 32 of 87 Pages
                                                                               7

          Section 10.    Governing  Law.  THIS  WARRANT   CERTIFICATE  SHALL  BE
                         --------------
CONSTRUED AND ENFORCED IN ACCORDANCE  WITH,  AND THE RIGHTS OF THE PARTIES SHALL
BE GOVERNED BY, THE LAWS OF THE STATE OF NEW YORK  APPLICABLE TO AGREEMENTS MADE
AND TO BE PERFORMED ENTIRELY WITHIN SUCH STATE.

          Section 11.    Rights  Inure  to  Registered   Holder.   The  Warrants
                         --------------------------------------
evidenced  by this  Warrant  Certificate  will  inure to the  benefit  of and be
binding upon the registered  Holder thereof and the Company and their respective
successors and permitted assigns.  Nothing in this Warrant  Certificate shall be
construed to give to any Person other than the Company and the registered Holder
thereof  any legal or  equitable  right,  remedy  or claim  under  this  Warrant
Certificate,  and this Warrant  Certificate  shall be for the sole and exclusive
benefit of the  Company  and such  registered  Holder.  Nothing in this  Warrant
Certificate  shall be construed to give the registered  Holder hereof any rights
as a Holder of shares of either  Common  Stock  until such time,  if any, as the
Warrants evidenced by this Warrant  Certificate are exercised in accordance with
the provisions hereof.

          Section 12     Definitions.   For  the   purposes   of  this   Warrant
                         -----------
Certificate, the following terms shall have the meanings indicated below:

          "Business  Day" means any day other than a  Saturday,  Sunday or other
           -------------
day on which  commercial  banks in the City of New York, New York are authorized
or required by law or executive order to close.

          "Capital  Stock" of any Person  means any and all  shares,  interests,
           --------------
participations  or  other  equivalents  (however  designated)  of such  Person's
capital stock (or equivalent  ownership interests in a Person not a corporation)
whether now outstanding or hereafter issued, including,  without limitation, all
Next Round Securities or Series A Preferred  Shares and any rights,  warrants or
options to purchase such Person's capital stock.

          "Common Stock" shall mean the common stock of the Company.
           ------------

          "Market  Price"  shall mean,  per share of Common  Stock,  on any date
           -------------
specified  herein:  (a) if the Common  Stock is not then  listed or  admitted to
trading on any  national  securities  exchange but is  designated  as a national
market  system  security,  the  average of the  closing bid and ask price of the
Common  Stock on such date;  or (b) if there  shall have been no trading on such
date or if the Common  Stock is not so  designated,  the average of the reported
closing bid and asked price of the Common Stock, on such date as shown by NASDAQ
and reported by any member firm of the NYSE  selected by the Company;  or (c) if
neither (a) nor (b) is applicable, the Fair Market Value per share determined in
good faith by the Board of Directors of the Company  which shall be deemed to be
Fair  Market  Value  unless  holders of at least 15% of Common  Stock  issued or
issuable  upon  exercise of the  Warrants  request  that the  Company  obtain an

<PAGE>
                                                             Page 33 of 87 Pages
                                                                               8

opinion of a nationally recognized investment banking firm chosen by the Company
(who  shall bear the  expense)  and  reasonably  acceptable  to such  requesting
holders  of the  Warrants,  in which  event the Fair  Market  Value  shall be as
determined by such investment banking firm.

          "Note and Warrant Purchase Agreement" shall mean that certain Note and
           -----------------------------------
Warrant Purchase Agreement between the Company, the Holder and ___________ dated
October 2, 2000 as the same may be amended from time to time in accordance  with
its terms.

          "NYSE" shall mean the New York Stock Exchange, Inc.
           ----

          "Person" shall mean any  individual,  corporation,  limited  liability
           ------
company, partnership,  trust, incorporated or unincorporated association,  joint
venture, joint stock company,  government (or an agency or political subdivision
thereof) or other entity of any kind.

          Section 10.    Notices. All notices,  demands and other communications
                         -------
provided  for or  permitted  hereunder  shall be made in writing and shall be by
registered or certified  first-class  mail,  return receipt  requested,  courier
services  or  personal  delivery,  (a) if to the  Holder of a  Warrant,  at such
Holder's last known address appearing on the books of the Company; and (b) if to
the Company,  at its principal  executive office in the United States located at
the address  designated for notices in the Note and Warrant Purchase  Agreement,
or such other address as shall have been  furnished to the party given or making
such notice, demand or other communication.  All such notices and communications
shall be  deemed  to have  been  duly  given:  (i) when  delivered  by hand,  if
personally  delivered;  (ii)  when  delivered  to  a  courier  if  delivered  by
commercial  overnight  courier  service;  and (iii) five (5) Business Days after
being deposited in the mail, postage prepaid, if mailed.

          IN WITNESS WHEREOF, the Company has caused this Warrant Certificate to
be duly executed as of the Issue Date.

                                        BLUEFLY, INC.


                                        By:
                                            -----------------------------------
                                            Name:
                                            Title:




<PAGE>
                                                             Page 34 of 87 Pages
                                                                               9


                            [Form of Assignment Form]

                  [To be executed upon assignment of Warrants]

          The undersigned hereby assigns and transfers this Warrant  Certificate
to  ___________________  whose  Social  Security  Number  or  Tax ID  Number  is
_________________        and        whose        record        address        is
_____________________________________, and irrevocably appoints ________________
as agent to transfer this  security on the books of the Company.  Such agent may
substitute another to act for such agent.

                                                 Signature:


                                                 -------------------------------


                                                 Signature Guarantee:


                                                 -------------------------------




Date: ___________________________



<PAGE>
                                                             Page 35 of 87 Pages

                                                                  EXHIBIT A-1 to
                                                                NOTE AND WARRANT
                                                              PURCHASE AGREEMENT



THIS NOTE HAS NOT BEEN  REGISTERED  UNDER THE SECURITIES ACT OF 1933, AS AMENDED
(THE "ACT"),  OR THE  SECURITIES  LAWS OF ANY STATE.  THE  SECURITIES MAY NOT BE
TRANSFERRED  EXCEPT PURSUANT TO AN EFFECTIVE  REGISTRATION  STATEMENT UNDER SUCH
ACT AND APPLICABLE STATE SECURITIES LAWS OR PURSUANT TO AN APPLICABLE  EXEMPTION
FROM THE REGISTRATION REQUIREMENTS OF SUCH ACT AND SUCH LAWS.

                                  BLUEFLY, INC.

                             SENIOR CONVERTIBLE NOTE


$---------------
New York, New York                                               October 2, 2000

          FOR  VALUE  RECEIVED,  the  undersigned,  BLUEFLY,  INC.,  a New  York
corporation  (the  "Payor" or the  "Company"),  promises  to pay to the order of
_________ or its registered assign (the "Payee"), the principal sum of _________
DOLLARS  ($_________) and interest on the outstanding  principal  balance as set
forth herein.

          1.   Securities  Purchase  Agreement.  This Senior Convertible Note is
the Senior  Convertible  Note issued  pursuant to the Note and Warrant  Purchase
Agreement, dated as of the date hereof, among the Payor, the Payee and _________
(the "Securities Purchase Agreement").  The Payee is entitled to the benefits of
(and subject to the obligations  expressly contained in) this Senior Convertible
Note and the Securities Purchase Agreement and may enforce the agreements of the
Payor contained herein and therein and exercise the remedies provided for hereby
and thereby or otherwise  available in respect  hereto and thereto.  Capitalized
terms used herein  without  definition  shall have the meaning  ascribed to such
terms in the Securities Purchase Agreement.

          2.   Interest Rate; Payment.

               (a)  The outstanding principal balance of this Senior Convertible
Note shall bear interest at an annual rate equal to 8% per annum,  with interest
accruing,  from and  including  the date hereof,  on a  cumulative,  compounding
basis. Interest shall be computed on the basis of a 365- or 366-day year, as the
case may be, and the actual  number of days  elapsed,  and shall be payable only
upon repayment of the principal on any Repayment Date (as defined below).

<PAGE>
                                                             Page 36 of 87 Pages
                                                                               2

               (b)  The outstanding balance of any amount owed under this Senior
Convertible  Note which is not paid when due shall bear  interest at the rate of
2% per annum (the "Default  Interest") above the rate that would otherwise be in
effect under this Senior  Convertible Note with the Default  Interest  accruing,
from and including such due date, on a cumulative, compounding basis.

               (c)  The  outstanding   principal  and  all  accrued  and  unpaid
interest  shall be paid in full no later  than  January  2, 2002 (the  "Maturity
Date"),  unless repaid earlier pursuant to the provisions of Section 3 (the date
of any  payment  pursuant  to  Section  3 and the  Maturity  Date,  collectively
referred to as a "Repayment Date"). On a Repayment Date, the Payor shall pay the
applicable amount of principal and interest in lawful money of the United States
of America by wire or bank transfer of immediately available funds to an account
designated by the Payee in writing from time to time.

          (3)  Prepayment.

               (a)  Mandatory Prepayment.

                    (i)  Upon the  occurrence of an Event of Default (as defined
in Section 5), the  outstanding  principal  of and all accrued  interest on this
Senior  Convertible  Note shall be accelerated  and shall  automatically  become
immediately due and payable,  without presentment,  demand, protest or notice of
any  kind,  all of which are  expressly  waived  by the  Payor,  notwithstanding
anything contained herein to the contrary.

                    (ii) The Payee shall, at its sole option,  have the right to
require the Payor to pay the outstanding  principal of and all accrued  interest
on this Senior  Convertible  Note upon the  occurrence  of any of the  following
events:  (1) Payor  entering into an agreement to  effectuate  any sale or other
disposition of all or substantially  all of its assets, in one transaction or in
a  series  of  transactions,  (2) the  Company  entering  into an  agreement  to
effectuate any consolidation or merger into another entity, or (3) any sale of a
majority  of the  outstanding  equity of the  Company  (or any other  event that
constitutes a Change of Control of the Payor), in one transaction or in a series
of  transactions.  Immediately  upon the  occurrence of either of the events set
forth in clauses (1) or (2) above, or immediately upon obtaining  knowledge that
any person has entered into an agreement to  effectuate,  the event set forth in
clause  (3) above,  the Payor  shall  give  written  notice of such event to the
Payee.  Change of Control  means any Person or "group"  (within  the  meaning of
Section  13(d)(3) of the  Exchange  Act),  other than Payee and its  Affiliates,
becoming the beneficial owner, directly or indirectly,  of outstanding shares of
stock of the Company entitling such Person or Persons to exercise 50% or more of
the total  votes  entitled  to be cast at a regular  or special  meeting,  or by
action by written consent, of the stockholders of the Company in the election of
directors (the term  "beneficial  owner" shall be determined in accordance  with
Rule 13d-3 of the Exchange Act).


<PAGE>
                                                             Page 37 of 87 Pages
                                                                               3

                    (iii)Any mandatory  prepayment under this Section 3(a) shall
include payment of reasonable costs and expenses,  if any,  associated with such
prepayment.

               (b)  Optional Prepayment. The Payor may prepay all or any portion
                    -------------------
of this Senior  Convertible  Note, at any time, by paying an amount equal to the
outstanding  principal amount of this Senior Convertible Note, or the portion of
this Senior  Convertible  Note called for  prepayment,  together  with  interest
accrued and unpaid  thereon to the date of prepayment  and any other amounts due
under  this  Senior  Convertible  Note and the  Securities  Purchase  Agreement,
without penalty or premium.

          4.   Mandatory Conversion.
               --------------------

               (a)  This  Senior  Convertible  Note plus  interest  accrued  and
unpaid thereon shall be  automatically  converted  simultaneously  with the Next
Round  Financing  (the  "Triggering  Event')  into that number of fully paid and
non-assessable  Next Round Securities which is equal to the quotient obtained by
dividing the then outstanding  principal amount of this Senior  Convertible Note
plus interest  accrued and unpaid thereon to the date of conversion by the price
per Next Round Security paid in the Next Round Financing.

               (b)  Promptly  after  the  Triggering  Event  the  Company  shall
deliver or cause to be delivered to the holder of this Senior Convertible Note a
certificate  or  certificates   representing   the  number  of  fully  paid  and
non-assessable   shares  of  Next  Round   Securities  into  which  this  Senior
Convertible Note may be converted.  Such conversion shall be deemed to have been
made simultaneously with the conclusion of the Next Round Financing, so that the
rights of the holder as a holder of this  Senior  Convertible  Note shall  cease
with respect to this Senior  Convertible Note at such time  (including,  without
limitation,  the right to receive the principal of this Senior  Convertible Note
other than in the form of Next Round Securities), interest shall cease to accrue
hereon and the person or persons  entitled to receive the Next Round  Securities
deliverable upon conversion of this Senior Convertible Note shall be treated for
all purposes as having become the record  holders of such Next Round  Securities
at such time, and such  conversion  shall be at the conversion rate in effect at
such time.

               (c)  The Company  covenants that it will at all times reserve and
keep available out of its authorized Next Round Securities (at such time as such
Securities  are  authorized)  solely for the purpose of issue or  delivery  upon
conversion of this Senior  Convertible Note as herein  provided,  such number of
Next  Round  Securities  as  shall  then be  issuable  or  deliverable  upon the
conversion of this Senior  Convertible Note. The Company covenants that all Next
Round Securities which shall be so issuable or deliverable shall, when issued or
delivered, be duly and validly issued and fully paid and non-assessable.

<PAGE>
                                                             Page 38 of 87 Pages
                                                                               4

          5.   Events  of  Default.  An  "Event  of  Default"  shall  occur  if:
               -------------------

               (a)  the Payor shall  default in the payment of the  principal of
or interest payable on this Senior  Convertible Note, when and as the same shall
become due and payable, whether at maturity or at a date fixed for prepayment or
by  acceleration  or  otherwise  and such default with respect to the payment of
interest shall continue unremedied for two days;

               (b)  the Payor shall fail to observe or perform  any  covenant or
agreement  contained in this Senior  Convertible  Note, the Securities  Purchase
Agreement or the Warrants and such failure shall continue for five business days
after Payor receives notice of such failure;

               (c)  any  representation,  warranty,  certification  or statement
made by or on  behalf  of the  Payor  in  this  Senior  Convertible  Note or the
Securities  Purchase Agreement or in any certificate,  writing or other document
delivered  pursuant  hereto  shall prove to have been  incorrect in any material
respect when made;

               (d)  an   involuntary   proceeding   shall  be  commenced  or  an
involuntary petition shall be filed in a court of competent jurisdiction seeking
(A) relief in respect of Payor or of a  substantial  part of Payor's  respective
property or assets, under Title 11 of the United States Code, as now constituted
or hereafter  amended,  or any other  Federal or state  bankruptcy,  insolvency,
receivership  or  similar  law (any  such  law,  a  "Bankruptcy  Law"),  (B) the
appointment  of a receiver,  trustee,  custodian,  sequestrator,  conservator or
similar  official for a substantial part of the property or assets of any Payor,
(C) the winding up or liquidation of any Payor;  and such proceeding or petition
shall  continue  undismissed  for 60 days,  or an order or decree  approving  or
ordering any of the foregoing shall be entered;

               (e)  the Payor shall (A)  voluntarily  commence any proceeding or
file any petition  seeking  relief  under a  Bankruptcy  Law, (B) consent to the
institution  of or the  entry of an order  for  relief  against  it,  or fail to
contest in a timely and appropriate  manner, any proceeding or the filing of any
petition described in clause d, (C) apply for or consent to the appointment of a
receiver, trustee, custodian, sequestrator,  conservator or similar official for
a  substantial  part of the property or assets of the Payor,  (D) file an answer
admitting the material  allegations  of a petition  filed against it in any such
proceeding,  (E) make a general  assignment  for the benefit of  creditors,  (F)
become unable, admit in writing its inability or fail generally to pay its debts
as they  become due or (G) take any action for the purpose of  effecting  any of
the foregoing;

               (f)  one or more  judgments or orders for the payment of money in
excess of $250,000 in the aggregate shall be rendered against the Payor and such
judgment(s) or order(s) shall continue  unsatisfied and unstayed for a period of
30 days;

               (g)  the Payor  shall  default in the  payment of any  principal,
interest or premium,  or any  observance  or  performance  of any  covenants  or
agreements,  with respect to  indebtedness  (excluding  trade payables and other

<PAGE>
                                                             Page 39 of 87 Pages
                                                                               5

indebtedness  entered  into in the  ordinary  course of  business)  in excess of
$50,000 in the  aggregate  for  borrowed  money or any  obligation  which is the
substantive equivalent thereof and such default shall continue for more than the
period of grace,  if any, or of any such  Indebtedness  or  obligation  shall be
declared due and payable prior to the stated maturity thereof;

               (h)  the Payor shall incur any indebtedness senior to this Senior
Convertible Note; or

               (i)  any material provisions of this Senior Convertible Note, the
Securities Purchase Agreement, or the Warrants shall terminate or become void or
unenforceable or the Payor shall so assert in writing.

          6.   Senior  Status.   The  indebtedness   evidenced  by  this  Senior
               --------------
Convertible Note is senior in right of payment to all other  indebtedness of the
Payor and Payor  agrees  not to incur  any  indebtedness,  which by its terms is
senior in right of payment to this Senior Convertible Note.

          7.   Suits for Enforcement.
               ---------------------

               (a)  Upon the  occurrence  of any one or more  Events of Default,
the holder of this  Senior  Convertible  Note may proceed to protect and enforce
its rights by suit in equity, action at law or by other appropriate  proceeding,
whether for the specific  performance of any covenant or agreement  contained in
the Securities Purchase Agreement or in aid of the exercise of any power granted
in this Senior  Convertible  Note, or may proceed to enforce the payment of this
Senior Convertible Note, or to enforce any other legal or equitable right it may
have as a holder of this Senior Convertible Note.

               (b)  The holder of this  Senior  Convertible  Note may direct the
time,  method and place of conducting any proceeding for any remedy available to
itself.

               (c)  In  case  of any  Event  of  Default  under  the  Securities
Purchase Agreement,  the Payor will pay to the holder of this Senior Convertible
Note such  amounts  as shall be  sufficient  to cover the  reasonable  costs and
expenses  of such  holder  due to  such  Event  of  Default,  including  without
limitation,  costs of collection and reasonable  fees,  disbursements  and other
charges of counsel  incurred in  connection  with any action in which the holder
prevails.

          8.   Notices. All notices,  demands and other communications  provided
               -------
for or permitted  hereunder shall be made in the manner and to the addresses set
forth in Section 11.2 of the Securities Purchase Agreement.

          9.   Successors and Assigns.  This Senior Convertible Note shall inure
               ----------------------
to the benefit of and be binding upon the  successors  and permitted  assigns of
the parties hereto. The Payor may not assign any of its rights under this Senior


<PAGE>
                                                             Page 40 of 87 Pages
                                                                               6

Convertible  Note  without  the prior  written  consent of Payee.  The Payee may
assign  all or a  portion  of their  rights or  obligations  under  this  Senior
Convertible Note to an Affiliate without the prior written consent of the Payor.

          10.  Amendment and Waiver.
               --------------------

               (a)  No  failure  or delay  on the part of the  Payor or Payee in
exercising  any  right,  power or remedy  hereunder  shall  operate  as a waiver
thereof,  nor shall any single or partial  exercise of any such right,  power or
remedy  preclude  any other or further  exercise  thereof or the exercise of any
other right,  power or remedy.  The remedies  provided for herein are cumulative
and are not  exclusive  of any  remedies  that may be  available to the Payor or
Payee at law, in equity or otherwise.

               (b)  Any  amendment,  supplement  or  modification  of or to  any
provision of this Senior  Convertible  Note, any waiver of any provision of this
Senior  Convertible  Note and any consent to any departure by the Payor from the
terms of any provision of this Senior  Convertible  Note, shall be effective (i)
only if it is made or given in writing and signed by the Payor and the Payee and
(ii) only in the specific  instance and for the specific  purpose for which made
or given.

          11.  Headings.  The headings in this Senior  Convertible  Note are for
               --------
convenience  of  reference  only and  shall not limit or  otherwise  affect  the
meaning hereof.

          12.  GOVERNING LAW. THIS SENIOR  CONVERTIBLE NOTE SHALL BE GOVERNED BY
               -------------
AND  CONSTRUED  IN  ACCORDANCE  WITH THE LAWS OF THE STATE OF NEW YORK,  WITHOUT
REGARD TO THE CONFLICTS OF LAW PRINCIPLES THEREOF.

          13.  Costs and Expenses.  The Payor hereby agrees to pay on demand all
               ------------------
reasonable out-of-pocket costs, fees, expenses,  disbursements and other charges
(including  but not  limited  to the  fees,  expenses,  disbursements  and other
charges of Paul,  Weiss,  Rifkind,  Wharton & Garrison,  special  counsel to the
Payee) of the Payee arising in connection  with any consent or waiver granted or
requested hereunder or in connection herewith, and any renegotiation, amendment,
work-out or  settlements  of this Senior  Convertible  Note or the  indebtedness
arising hereunder.

          14.  Waiver of Jury Trial and Setoff. The Payor hereby waives trial by
               -------------------------------
jury in any  litigation  in any court with respect to, in  connection  with,  or
arising  out of this  Senior  Convertible  Note or any  instrument  or  document
delivered pursuant to this Senior Convertible Note, or the validity, protection,
interpretation, collection or enforcement thereof, or any other claim or dispute
howsoever arising,  between any Payor and the Payee; and the Payor hereby waives
the right to interpose any setoff or  counterclaim  or cross-claim in connection
with  any  such   litigation,   irrespective  of  the  nature  of  such  setoff,
counterclaim  or cross-claim  except to the extent that the failure so to assert
any such setoff,  counterclaim  or cross-claim  would  permanently  preclude the
prosecution of the same.

<PAGE>
                                                             Page 41 of 87 Pages
                                                                               7

          15.  Consent to Jurisdiction. The Payor hereby irrevocably consents to
               -----------------------
the nonexclusive  jurisdiction of the courts of the State of New York and of any
federal court located in such State in connection  with any action or proceeding
arising out of or relating to this Senior  Convertible  Note or any  document or
instrument delivered pursuant to this Agreement.

          16.  Severability.  If any  one or more  of the  provisions  contained
               ------------
herein, or the application thereof in any circumstance, is held invalid, illegal
or  unenforceable  in any respect for any reason,  the  validity,  legality  and
enforceability  of any such provisions  hereof shall not be in any way impaired,
unless the provisions held invalid, illegal or unenforceable shall substantially
impair the benefits of the remaining provisions hereof.

          17.  Entire Agreement.  This Senior Convertible Note, the Warrants and
               ----------------
the  Securities  Purchase  Agreement  is  intended  by the  parties  as a  final
expression  of their  agreement  and  intended  to be a complete  and  exclusive
statement of the agreement and understanding of the parties hereto in respect of
the subject matter hereof.  There are no restrictions,  promises,  warranties or
undertakings,  other than those set forth or  referred  to herein.  This  Senior
Convertible Note supersedes all prior agreements and understandings  between the
parties with respect to such subject matter.

          18.  Further  Assurances.  The Payor shall execute such  documents and
               -------------------
perform  such  further  acts  (including,  without  limitation,   obtaining  any
consents, exemptions,  authorizations or other actions by, or giving any notices
to, or making any filings with, any governmental  authority or any other Person)
as may be  reasonably  required  or  desirable  to carry out or to  perform  the
provisions of this Senior Convertible Note.

                                        BLUEFLY, INC.


                                        By:
                                                -------------------------------
                                                Name:
                                                Title:




<PAGE>
                                                             Page 42 of 87 Pages

                                                                    Schedule 3.4


                                                                    Schedule 2.2



                            SHARES AND PURCHASE PRICE

                                  Purchase Price and
                                  Aggregate Principal
                                  Amount of Senior
           Purchaser              Convertible Note          Number of Warrants
-------------------------------   --------------------      ------------------


Quantum Industrial Partners LDC   $      2,904,900          48,415

SFM Domestic Investments LLC      $         95,100           1,585
                                  --------------------      ------------------
TOTAL                             $      3,000,000          50,000
                                  ====================      ==================




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