SOROS FUND MANAGEMENT LLC
SC 13D/A, EX-99.Z, 2000-08-28
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                                                            Page 12 of 75 Pages

                       NOTE AND WARRANT PURCHASE AGREEMENT



                                      among



                                 BLUEFLY, INC.,


                         QUANTUM INDUSTRIAL PARTNERS LDC


                                       and


                          SFM DOMESTIC INVESTMENTS LLC















                             Dated: August 18, 2000




<PAGE>
                                                            Page 13 of 75 Pages

                                TABLE OF CONTENTS



Section 1.        DEFINITIONS................................................2
         1.1      Definitions.  .............................................2
         1.2      Note Purchase Agreement....................................3
         1.3      Other Definitions..........................................3

Section 2.        PURCHASE AND SALE OF THE SECURITIES........................3
         2.1      Closing....................................................3
         2.2      Transactions at the Closing................................3

Section 3.        REPRESENTATIONS AND WARRANTIES OF THE COMPANY..............4

Section 4.        REPRESENTATIONS AND WARRANTIES OF THE PURCHASERS...........5

Section 5.        CONDITIONS TO THE OBLIGATION OF THE PURCHASERS TO CLOSE....5
         5.1      Representations and Warranties.............................5
         5.2      Compliance with this Agreement.............................5
         5.3      Securities.................................................5
         5.4      Consents and Approvals.....................................6

Section 6.        CONDITIONS TO THE OBLIGATION OF THE COMPANY TO CLOSE.......6
         6.1      Representations and Warranties.............................6
         6.2      Compliance with this Agreement.............................6
         6.3      Consents and Approvals.....................................6
         6.4      Payment of Purchase Price..................................7

Section 7.        COVENANTS..................................................7
         7.1      Covenants of the Company...................................7
         7.2      Mutual Covenants. .........................................7

Section 8.        INDEMNIFICATION............................................8

Section 9.        REGISTRATION RIGHTS........................................8

Section 10.       TERMINATION OF AGREEMENT...................................8
         10.1     Termination................................................8
         10.2     Survival...................................................9


                                       i
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                                                            Page 14 of 75 Pages

Section 11.       MISCELLANEOUS..............................................9
         11.1     Survival of Representations, Warranties and Covenants......9
         11.2     Notices....................................................9
         11.3     Successors and Assigns.....................................9
         11.4     Amendment and Waiver.......................................9
         11.5     Counterparts..............................................10
         11.6     Headings..................................................10
         11.7     GOVERNING LAW.............................................10
         11.8     Severability..............................................10
         11.9     Rules of Construction.....................................10
         11.10    Entire Agreement..........................................10
         11.11    Fees......................................................10
         11.12    Publicity; Confidentiality................................11
         11.13    Further Assurances........................................11


EXHIBITS

A-1      Form of Warrant
A-2      Form of Senior Convertible Note


SCHEDULES

3        Capitalization

                                       ii
<PAGE>

                                                            Page 15 of 75 Pages

                       NOTE AND WARRANT PURCHASE AGREEMENT

               NOTE AND WARRANT PURCHASE AGREEMENT (the  "Agreement"),  dated as
of August 18, 2000,  by and among  Bluefly,  Inc., a New York  corporation  (the
"Company"), and the purchasers listed on Schedule 1 hereto (the "Purchasers").

               WHEREAS, pursuant to an Investment Agreement dated as of July 27,
1999, by and among the Company,  the  Purchasers,  The Lynch  Foundation,  Peter
Lynch  and  Pilot  Domestic  Trust  (the  "Investment  Agreement"),  each of the
Purchasers has invested in shares of the Company's Series A Preferred Stock;

               WHEREAS, pursuant to a Note and Warrant Purchase Agreement, dated
as of March 28,  2000,  by and among the Company and the  Purchasers  (the "Note
Purchase  Agreement"),  the  Purchasers,  jointly but not  severally,  purchased
senior convertible notes in the aggregate amount of $3,000,000 (the "First Round
Notes") and warrants  exercisable  in the aggregate for 175,000 shares of common
stock of the company (the "First Round  Warrants")  and committed  (the "Standby
Commitment")  to provide to the Company up to an aggregate of  $12,000,000  (the
"Commitment  Amount")  at any  time  prior  to  January  1,  2001 in one or more
tranches as requested by the Company;

               WHEREAS, pursuant to a Note and Warrant Purchase Agreement, dated
as of May 16,  2000,  by and among the Company and the  Purchasers  (the "Second
Note Purchase Agreement"),  the Purchasers purchased and the Company sold senior
convertible  notes in the  aggregate  amount of  $3,000,000  (the "Second  Round
Notes")  and  warrants  exercisable  for  50,000  shares of common  stock of the
Company (the "Second Round Warrants");

               WHEREAS, pursuant to a Note and Warrant Purchase Agreement, dated
as of June 28,  2000,  by and among the Company and the  Purchasers  (the "Third
Note Purchase Agreement"),  the Purchasers purchased and the Company sold senior
convertible  notes in the  aggregate  amount of  $3,000,000  (the  "Third  Round
Notes")  and  warrants  exercisable  for  50,000  shares of common  stock of the
Company (the "Third Round  Warrants" and together with the First Round  Warrants
and the Second Round Warrants, the "Original Warrants");

               WHEREAS,  the Company wishes to draw, and the Purchasers  wish to
provide the Company with an additional  $3,000,000  from the  Commitment  Amount
(the "Third Draw"); and

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                                                            Page 16 of 75 Pages
                                                                               2

               WHEREAS, in connection with the Third Draw (i) the Company wishes
to sell and the  Purchasers  wish to  purchase a senior  convertible  promissory
note, in the aggregate principal amount set forth opposite such Purchaser's name
on Schedule 2.2 hereto, having the terms and conditions set forth in the form of
Note attached hereto as Exhibit A-1 (the "Senior Convertible  Notes"),  and (ii)
the parties  have  agreed to revise the terms of the  Original  Warrants  and to
consolidate the Original  Warrants with the securities  being issued pursuant to
the Third Draw so that, after payment of the purchase price set forth in Section
2.2, in the aggregate  each  Purchaser  will own a warrant  having the terms and
conditions set forth in the form of Warrant  attached hereto as Exhibit A-2 (the
"Warrants" and, together with the Senior Convertible Notes, the "Securities").

               NOW,  THEREFORE,   in  consideration  of  the  mutual  terms  and
conditions  herein  contained,  and for good  and  valuable  consideration,  the
receipt and  sufficiency of which is hereby  acknowledged,  the parties  hereto,
intending to be legally bound, hereby agree as follows:

Section 1.     DEFINITIONS

               1.1       Definitions. As used in this  Agreement,  the following
                         -----------
definitions shall apply:


               "Certificate   of   Incorporation"   means  the   Certificate  of
Incorporation of the Company, as the same was amended pursuant to Section 5.6 of
the Investment Agreement and as in effect on the Closing Date.

               "Material  Adverse  Effect" means a circumstance,  fact,  change,
development  or effect (i) that could or could  reasonably be expected to have a
materially  adverse effect on the properties,  results of operations,  business,
domestic prospects or condition (financial or otherwise) of the Company taken as
a whole, or (ii) that adversely effects the ability of the Company to consummate
the  transactions  contemplated  by this  Agreement in any  material  respect or
impairs or delays the ability of the Company to effect the Closing.

               "Next Round Financing"  means the closing of a private  placement
of Next Round  Securities  which results in gross proceeds to the Company of $10
million in one or more tranches.

               "Next  Round  Securities"  means the  Company's  Common  Stock or
securities convertible into or exercisable for the Company's Common Stock in the
Next Round Financing.

               "Transaction   Documents"  means  collectively,   this  Agreement
(including the schedules attached hereto),  the Senior Convertible Notes and the
Warrants.

<PAGE>
                                                            Page 17 of 75 Pages
                                                                               3

               1.2       Note   Purchase   Agreement.   Capitalized   terms  not
                         ---------------------------
otherwise  defined  herein  shall have the  meanings set forth for such terms in
the Note Purchase Agreement.

               1.3       Other  Definitions.  The following terms are defined in
                         ------------------
the section referred to opposite such term.



Term                                                          Section

Agreement                                                     Recitals
Closing                                                       2.1
Closing Date                                                  2.1
Commitment Amount                                             Recitals
Draw                                                          Recitals
Investment Agreement                                          Recitals
Note Purchase Agreement                                       Recitals
Purchase Price                                                2.2
Purchasers                                                    Recitals
Securities                                                    Recitals
Senior Convertible Notes                                      Recitals
Standby Commitment                                            Recitals
Warrants                                                      Recitals

Section 2.     PURCHASE AND SALE OF THE SECURITIES

               2.1       Closing.  Subject to the terms and  conditions  of this
                         -------
Agreement,  the  closing  of  the  sale  and  purchase  of the  Securities  (the
"Closing") shall take place at the offices of Paul,  Weiss,  Rifkind,  Wharton &
Garrison, 1285 Avenue of the Americas, New York, New York 10019-6064 on the date
hereof or on such  other date and time as the  Purchasers  and the  Company  may
mutually agree (the "Closing Date").

               2.2       Transactions at the Closing. At the Closing, subject to
                         ---------------------------
the terms and conditions of this  Agreement,  each of the  Purchasers  severally
(and not jointly) shall  purchase and acquire from the Company,  and the Company
shall issue and sell to the Purchasers,  Senior  Convertible  Notes and Warrants
for an aggregate  purchase price of $3,000,000  (the  "Purchase  Price") and the
cancellation of the Original Warrants. At the Closing, the Company shall deliver
to each  Purchaser a duly  executed  Senior  Convertible  Note, in the aggregate
principal  amount set forth  opposite  such  Purchaser's  name on  Schedule  2.2
hereto,  and a duly executed  Warrant to purchase the amount of shares of Common
Stock set forth  opposite  such  Purchaser's  name on Schedule 2.2 hereto,  each
registered in the name of such Purchaser or its nominees, with appropriate issue
stamps,  if any,  affixed at the expense of the  Company,  free and clear of any
Lien,  against  payment by each  Purchaser of the portion of the Purchase  Price
payable  in respect  thereof  as set forth  opposite  such  Purchaser's  name on
Schedule  2.2  hereto by wire  transfer  of  immediately  available  funds to an
account  designated  by the Company and  delivery to the Company of the Original
Warrants for cancellation.

<PAGE>
                                                            Page 18 of 75 Pages
                                                                               4

                    (a)  Standby Commitment.  Upon payment of the Purchase Price
                         ------------------
and the delivery of the  Securities,  the Commitment  Amount shall be reduced to
$3,000,000,  which may be drawn and/or reduced by the Company as provided in the
Note Purchase Agreement.

Section 3.     REPRESENTATIONS AND WARRANTIES OF THE COMPANY

               The Company hereby represents and warrants to each Purchaser that
the  representations and warranties of the Company contained in Section 3 of the
Note  Agreement  are true and  correct in all  material  respects as of the date
hereof and as of the Closing  Date as if made at and on such dates,  except that
(i) the references therein to Section 2.1 are hereby amended to refer to Section
1.1 and (ii) the  representations  of the  Company at  Section  3(d) of the Note
Purchase Agreement are reaffirmed as follows:

               Capitalization. As of the date hereof, the issued and outstanding
capital  stock of the Company  consists of 4,924,906  shares of Common Stock and
500,000  shares  of  Series A  Preferred  Stock.  As of the  Closing  Date,  the
authorized  capital  stock of the Company will consist of  15,000,000  shares of
Common Stock (of which 50,000 shares shall have been reserved for the Purchasers
in connection with the transactions contemplated hereby) and 2,000,000 shares of
Preferred  Stock,  $.01 par  value,  of which  500,000  shares  shall  have been
designated  Series A Preferred Stock. As of the first closing of the Next Round,
sufficient  numbers of shares of Next Round  Securities and, as appropriate,  of
shares of Common  Stock  into which such  shares of Next  Round  Securities  are
convertible or for which they are exercisable,  shall be authorized and reserved
as required by the documents to be negotiated in connection  with the Next Round
and as necessary to permit  conversion  of the maximum  amount then  potentially
payable  by the  Company  under the  Senior  Convertible  Notes  into Next Round
Securities.

               All such shares of Capital Stock of the Company are or shall have
been duly authorized and (a) in the case of shares of Common Stock or Next Round
Securities issued upon conversion of the Senior Convertible Notes or exercise of
the Warrants,  shall be fully paid and non-assessable upon such conversion,  and
(b) in the case of shares of Common  Stock  issued  upon  conversion,  exchange,
and/or  exercise  of such  Next  Round  Securities,  shall  be  fully  paid  and
non-assessable upon the conversion,  exchange,  or payment of the exercise price
contemplated by the Next Round Securities.

               Except  as  set  forth  in  Schedule  3  of  this  Agreement,  as
contemplated  by the  Investment  Agreement,  the Note Purchase  Agreement,  the
Second Note  Purchase  Agreement,  the Third Note  Purchase  Agreement,  or this
Agreement,  there are no shares of capital  stock of the  Company  reserved  for
issuance. Except for (a) the Warrants, (b) the Senior Convertible Notes, (c) the
Original Notes,  (d) the Next Round  Securities  (including those into which the
Senior Convertible Notes are convertible),  (e) the Series A Preferred,  and (f)
as set forth in Schedule 3 of this Agreement,  there are no options, warrants or
other  rights to purchase  shares of Capital  Stock or other  securities  of the
Company  or  any  of  its  Subsidiaries,   or  securities  convertible  into  or
exercisable  for shares of Capital  Stock or other  securities of the Company or
any of its Subsidiaries. Except as set forth in Schedule 3 to this Agreement, as
required  by the  Transaction  Documents  (as such term is  defined  in the Note
Purchase Agreement),  or as required by the Transaction  Documents (as such term
is defined  in this  Agreement),  neither  the  Company  nor any  Subsidiary  is
obligated  in  any  manner  to  issue  shares  of its  Capital  Stock  or  other
securities.  Except as  contemplated  hereby and for relevant  state and federal
securities  laws,  there are no  restrictions  on each  Purchaser's  ability  to
transfer shares of Capital Stock of the Company.

<PAGE>
                                                            Page 19 of 75 Pages
                                                                               5

Section 4.     REPRESENTATIONS AND WARRANTIES OF THE PURCHASERS

               Each of the Purchasers hereby represents and warrants  (severally
as to itself  and not  jointly)  to the  Company  that the  representations  and
warranties  of such  Purchaser  contained  in  Section  4 of the  Note  Purchase
Agreement  are true and correct in all  material  respects as of the date hereof
and as of the  Closing  Date as if made at and on such  dates,  except  that the
references therein to Section 2.1 are hereby amended to refer to Section 1.1.

Section 5.     CONDITIONS TO THE OBLIGATION OF THE PURCHASERS TO CLOSE

               The  obligation of the  Purchasers to purchase the Securities and
to pay the Purchase  Price,  and to perform any  obligations  hereunder shall be
subject to the  satisfaction  as determined  by, or waiver by, the Purchasers of
the following conditions on or before the Closing Date:

               5.1       Representations and Warranties. The representations and
                         ------------------------------
warranties  of the  Company  contained  in  Section  3 hereof  shall be true and
correct in all material respects at and on the Closing Date as if made at and on
such date, except to the extent that any  representation  and warranty expressly
speaks as of an earlier date, in which case such  representation and warranty is
true and  correct as of such date and any  variance in such  representation  and
warranty   following  such  date  may  only  be  the  result  of  activities  or
transactions  which  have  taken  place  after  the date  hereof  and  which are
contemplated by this Agreement.

               5.2       Compliance with this Agreement.  The Company shall have
                         ------------------------------
performed and complied in all material  respects with all of its  agreements and
conditions  set forth herein that are required to be performed or complied  with
by the Company as of the Closing Date.

               5.3       Securities.  At the  Closing,  the  Company  shall have
                         ----------
delivered  to each of the  Purchasers  a Senior  Convertible  Note and a Warrant
pursuant to Section 2.2 hereof.

<PAGE>
                                                            Page 20 of 75 Pages
                                                                               6

               5.4       Consents  and  Approvals.  All  consents,   exemptions,
                         ------------------------
authorizations, or other actions by, or notices to, or filings with Governmental
Authorities  and other  Persons in respect of all  Requirements  of Law and with
respect to those  Contractual  Obligations of the Company which are necessary or
required in connection  with the execution,  delivery or performance  (including
the  issuance of the Senior  Convertible  Notes,  and any Shares of Common Stock
issuable upon exercise of the Warrants) by, or enforcement  against, the Company
of this  Agreement  (other than the Next Round  Financing or the drawdown of the
Standby Commitment) and each of the other Transaction  Documents shall have been
obtained  and be in full  force and  effect,  except for  consents,  exceptions,
authorizations  or other actions which would not have a Material Adverse Effect,
and each of the Purchasers shall have been furnished with  appropriate  evidence
thereof.

Section 6.     CONDITIONS TO THE OBLIGATION OF THE COMPANY TO CLOSE

               The  obligations  of the  Company  to issue  and sell the  Senior
Convertible  Notes  and  the  Warrants  and to  perform  its  other  obligations
hereunder,  shall be subject to the satisfaction as determined by, or waiver by,
the Company of the following conditions on or before the Closing Date:

               6.1       Representations and Warranties. The representations and
                         ------------------------------
warranties  of the  Purchasers  contained  in Section 4 hereof shall be true and
correct at and on the Closing Date as if made at and on such date, except to the
extent that any  representation  and warranty  expressly speaks as of an earlier
date, in which case such  representation  and warranty is true and correct as of
such date and any variance in such  representation  and warranty  following such
date may only be the result of activities or transactions which have taken place
after the date hereof and which are contemplated by this Agreement.

               6.2       Compliance  with this Agreement.  The Purchasers  shall
                         -------------------------------
have  performed  and  complied  in all  material  respects  with  all  of  their
agreements  and conditions set forth herein that are required to be performed or
complied with by the Purchasers on or before the Closing Date.

               6.3       Consents  and  Approvals.  All  consents,   exemptions,
                         ------------------------
authorizations,   or  other   actions  by,  or  notices  to,  or  filings  with,
Governmental Authorities and other Persons in respect of all Requirements of Law
and with respect to those  Contractual  Obligations of the Purchasers  which are
necessary or required in connection with the execution,  delivery or performance
(including the purchase of the Senior  Convertible  Notes and the Warrants,  but
excluding the conversion of the Senior  Convertible  Notes,  the exercise of the
Warrants,  and the conversion or exercise of the Next Round  Securities)  by, or
enforcement  against,  the Purchasers of this Agreement shall have been obtained
and be in full force and effect,  and the Company shall have been furnished with
appropriate evidence thereof.

<PAGE>
                                                            Page 21 of 75 Pages
                                                                               7

               6.4       Payment  of  Purchase  Price.  The  Company  shall have
                         ----------------------------
received the Purchase Price and the Original Warrants for cancellation.

Section 7.     COVENANTS

               7.1       Covenants of the Company.  The Company hereby covenants
                         ------------------------
and agrees with the  Purchasers  with respect to this Section 7, so long as they
hold any Capital  Stock of the Company -- except to the extent that a particular
section of this Section 7 provides for an earlier termination, as follows:

                         (a)  SEC  Filings.  From  and  after  the  date of this
Agreement,  the Company agrees that it will use commercially  reasonable efforts
to file with the SEC,  within the time periods  specified in the SEC's rules and
regulations for as long as they are applicable to the Company, (i) all quarterly
and  annual  financial  information  required  to be filed with the SEC on Forms
10-QSB and 10-KSB, (ii) all current reports required to be filed with the SEC on
Form 8-K and (iii) any other information required to be filed with the SEC.

                         (b)  Reservation  of  Securities.  The Company shall at
all times  reserve and keep  available out of its  authorized  shares of Capital
Stock,  solely for the purpose of issue or delivery upon  conversion or exercise
of the  Securities  and of the conversion or exercise of shares of Capital Stock
issued upon such  conversion or exercise,  the number of shares of each class of
Capital  Stock that are required to be issued upon such  conversion or exercise.
The  Company  shall issue such shares of Capital  Stock in  accordance  with the
terms of this Agreement,  the other Transaction Documents and the Certificate of
Incorporation, and otherwise comply with the terms hereof and thereof.

                         (c)  Registration  and  Listing.   To  the  extent  the
reservation of any shares of Capital Stock  required to be reserved  pursuant to
Section  7.2 of this  Agreement  requires  registration  with or approval of any
Governmental Authority under any Federal or state or other applicable law before
such  shares of Capital  Stock may be issued or  delivered  upon  conversion  or
exercise,  the Company will in good faith and as expeditiously as possible cause
such shares of Capital Stock to be duly registered or approved,  as the case may
be. So long as the shares of Common  Stock are quoted on the NASDAQ or listed on
any national securities exchange, the Company will, if permitted by the rules of
such system or exchange,  quote or list and keep quoted or listed on such system
or  exchange,  upon  official  notice of  issuance,  all shares of Common  Stock
issuable or  deliverable  upon  exercise of the  Warrants or the  conversion  or
exchange of Next Round  Securities into which the Senior  Convertible  Notes are
convertible.

               7.2       Mutual   Covenants.   The   parties   agree   that  the
                         ------------------
anti-dilution  provision of Section  6(e)(ii) of the Certificate of Amendment of
the Certificate of Incorporation  shall not apply as a result of the issuance of
the Warrants.

<PAGE>
                                                            Page 22 of 75 Pages
                                                                               8

Section 8.     INDEMNIFICATION.

                         (a)  Except as  otherwise  provided in this  Section 8,
the Company agrees to indemnify, defend and hold harmless each Purchaser and its
Affiliates  and  their  respective  officers,   directors,   agents,  employees,
subsidiaries,  partners,  members and controlling  persons to the fullest extent
permitted  by law from and  against  any and all  claims,  losses,  liabilities,
damages,  deficiencies,  judgements,  assessments,  fines, settlements, costs or
expenses (including interest,  penalties and reasonable fees,  disbursements and
other charges of counsel) (collectively, "Losses") based upon, arising out of or
otherwise  in  respect  of any  inaccuracy  in or any  breach  of any  surviving
representation,  warranty, covenant or agreement of the Company contained in any
Transaction  Document.  Notwithstanding  the foregoing,  the Company's liability
pursuant to this Section 8 shall in no event exceed $15,000,000.

                         (b)  Except as  otherwise  provided in this  Section 8,
the Purchasers,  severally and not jointly, agree to indemnify,  defend and hold
harmless the Company and its respective officers,  directors, agents, employees,
subsidiaries,  partners,  members and controlling  persons to the fullest extent
permitted by law from and against any and all Losses based upon,  arising out of
or  otherwise  in respect of any  inaccuracy  in or any breach of any  surviving
representation,   warranty,   covenant  or  agreement   (excluding  the  Standby
Commitment)  of  the   Purchasers   contained  in  any   Transaction   Document.
Notwithstanding  the  foregoing,  the  Purchasers'  liability  pursuant  to this
Section 8 shall in no event exceed $3,000,000.

Section 9.     REGISTRATION RIGHTS.

                         (a)  The  Company  and  each of the  Purchasers  hereby
agree and acknowledge that the shares of Common Stock for which the Warrants are
exercisable and any Common Stock issuable upon the conversion or exchange of the
Next Round Securities are Registrable Securities, as such term is defined in the
Investment  Agreement,  and  that,  until the  closing  of the Next  Round,  the
provisions of Section 9 of the Investment  Agreement  shall apply to all Persons
of record holding the Senior Convertible Notes or the Warrants (or any shares of
Registrable  Securities  issued,  directly  or  indirectly,  as  a  result  of a
conversion  under a Senior  Convertible  Note or as a result of an exercise of a
Warrant).

                         (b)  Upon completion of the Next Round,  the Purchasers
shall have the option to decide  whether  the  registration  rights and  related
provisions set forth in Section 9 of the Investment Agreement shall apply to the
Warrants or whether the registration  rights and related provisions agreed to in
the final  documentation  negotiated in connection with the Next Round Financing
shall apply.

<PAGE>
                                                            Page 23 of 75 Pages
                                                                               9

Section 10.    TERMINATION OF AGREEMENT

               10.1      Termination.  For  purposes of  clarification:  (1) the
                         -----------
Company  shall have no obligation  to issue  securities  pursuant to the Standby
Commitment and (2) the Purchasers  shall have no obligations to fund the Standby
Commitment  after the earlier of (i) that date on which the Company has received
from the Purchasers  financing proceeds aggregating $15 million or (ii) December
31, 2000.

               10.2      Survival.  If  this  Agreement  is  terminated  and the
                         --------
transactions  contemplated  hereby are not consummated as described above,  this
Agreement  shall  become  void and of no  further  force and  effect;  provided,
however,  that (i) a breaching party shall be liable to the non-breaching  party
for damages caused by such breach; (ii) none of the non-breaching parties hereto
shall have any liability in respect of a termination of this Agreement  pursuant
to Section 10.1(a) or Section 10.1(b);  and provided  further,  that none of the
parties hereto shall have any liability for speculative or unforeseeable damages
resulting from a termination of this Agreement.

Section 11.    MISCELLANEOUS

               11.1      Survival of Representations,  Warranties and Covenants.
                         ------------------------------------------------------
The  representations and warranties,  covenants and agreements  contained herein
shall survive for a period of eighteen months following the Closing Date.

               11.2      Notices. All notices,  demands and other communications
                         -------
provided for or permitted hereunder shall be made in the manner set forth in the
Investment Agreement.

               11.3      Successors and Assigns.  This Agreement  shall inure to
                         ----------------------
the benefit of and be binding upon the successors  and permitted  assigns of the
parties hereto.  Subject to applicable  securities  laws, each of the Purchasers
may assign any of its rights under this  Agreement to any of its  Affiliates but
any such  assignment  shall  not  relieve  any  Purchaser  from its  obligations
hereunder. The Company may not assign any of its rights under this Agreement and
each of the other Transaction Documents,  except to a  successor-in-interest  to
the Company, without the written consent of all of the Purchasers.

               11.4      Amendment and Waiver.
                         --------------------

                         (a)  No failure or delay on the part of the  Company or
the Purchasers in exercising any right,  power or remedy hereunder shall operate
as a waiver thereof, nor shall any single or partial exercise of any such right,
power or remedy preclude any other or further  exercise  thereof or the exercise
of any other right, power or remedy.

                         (b)  Any amendment, supplement or modification of or to
any provision of this Agreement,  any waiver of any provision of this Agreement,
and any consent to any departure by the Company or the Purchasers from the terms
of any provision of this Agreement, shall be effective (i) only if it is made or
given in writing and signed by the Company and the Purchasers,  and (ii) only in
the  specific  instance  and for the  specific  purpose for which made or given.
Except where notice is specifically required by this Agreement,  no notice to or
demand on the  Company in any case  shall  entitle  the  Company to any other or
further notice or demand in similar or other circumstances.

<PAGE>
                                                            Page 24 of 75 Pages
                                                                              10

               11.5      Counterparts.  This  Agreement  may be  executed in any
                         ------------
number of counterparts and by the parties hereto in separate counterparts,  each
of which when so  executed  shall be deemed to be an  original  and all of which
taken together shall constitute one and the same agreement.

               11.6      Headings.  The  headings  in  this  Agreement  are  for
                         --------
convenience  of  reference  only and  shall not limit or  otherwise  affect  the
meaning hereof.

               11.7      GOVERNING LAW. THIS AGREEMENT  SHALL BE GOVERNED BY AND
                         -------------
CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF NEW YORK, WITHOUT
REGARD TO THE PRINCIPLES OF CONFLICTS OF LAW THEREOF.

               11.8      Severability.  If any  one or  more  of the  provisions
                         ------------
contained  herein,  or the  application  thereof  in any  circumstance,  is held
invalid,  illegal or unenforceable in any respect for any reason,  the validity,
legality and  enforceability of any such provision in every other respect and of
the remaining  provisions  hereof shall not be in any way  impaired,  unless the
provisions held invalid, illegal or unenforceable shall substantially impair the
benefits of the remaining provisions hereof.

               11.9      Rules of  Construction.  Unless the  context  otherwise
                         ----------------------
requires, "or" is not exclusive, and references to sections or subsections refer
to sections or subsections of this Agreement.

               11.10     Entire  Agreement.  This  Agreement,  together with the
                         -----------------
exhibits and schedules hereto, and the other Transaction Documents, are intended
by the parties as a final  expression  of their  agreement  and intended to be a
complete and  exclusive  statement of the  agreement  and  understanding  of the
parties  hereto in respect of the subject matter  contained  herein and therein.
There are no  restrictions,  promises,  warranties or  undertakings,  other than
those set forth or referred to herein or therein,  except those set forth in the
Transaction Documents (as such term is defined in the Investment Agreement).

               11.11     Fees. Upon the Closing, the Company shall reimburse the
                         ----
Purchasers for their reasonable  out-of-pocket  expenses  (including  attorney's
fees,   disbursements  and  other  charges)  incurred  in  connection  with  the
transactions contemplated by this Agreement; provided, however, that the Company
shall  not  be  obligated  to  reimburse  the   Purchasers  for  any  reasonable
out-of-pocket expenses in excess of $15,000 in the aggregate.

<PAGE>
                                                            Page 25 of 75 Pages
                                                                              11

               11.12     Publicity;  Confidentiality.  The provisions of Section
                         ---------------------------
11.12 of the Note Purchase  Agreement shall apply with respect to this Agreement
and  the  transactions  contemplated  by  this  Agreement  and  the  Transaction
Documents.

               11.13     Further  Assurances.  Each of the parties shall execute
                         -------------------
such  documents and perform such further acts  (including,  without  limitation,
obtaining  any  consents,  exemptions,  authorizations  or other  actions by, or
giving any notices to, or making any filings with, any Governmental Authority or
any other Person) as may be reasonably  required or desirable to carry out or to
perform the provisions of this Agreement.

               IN WITNESS WHEREOF, the parties hereto have caused this Agreement
to be  executed  and  delivered  by  their  respective  officers  hereunto  duly
authorized on the date first above written.

                                BLUEFLY, INC.


                                By:     /S/ Ken Seifs
                                        ---------------------------------------
                                        Name:  Ken Seifs
                                        Title: Chief Executive Officer


                                QUANTUM INDUSTRIAL PARTNERS LDC


                                By:     /S/ Michael C. Neus
                                        ---------------------------------------
                                        Name:  Michael C. Neus
                                        Title: Attorney-in-Fact


                                SFM DOMESTIC INVESTMENTS LLC


                                By:     /S/ Michael C. Neus
                                        ---------------------------------------
                                        Name:  Michael C. Neus
                                        Title: Attorney-in-Fact

<PAGE>
                                                            Page 26 of 75 Pages

                                                                  EXHIBIT A-1 to
                                                                NOTE AND WARRANT
                                                              PURCHASE AGREEMENT


THE  SECURITIES  REPRESENTED  BY THIS  CERTIFICATE  HAVE  NOT  BEEN  REGISTERED,
QUALIFIED,  APPROVED OR DISAPPROVED UNDER THE SECURITIES ACT OF 1933, AS AMENDED
(THE "SECURITIES  ACT"), OR THE SECURITIES LAWS OF ANY STATE AND MAY NOT BE SOLD
      ---------------
OR OTHERWISE DISPOSED OF EXCEPT PURSUANT TO AN EFFECTIVE  REGISTRATION STATEMENT
UNDER THE SECURITIES ACT AND APPLICABLE  STATE  SECURITIES LAWS OR AN APPLICABLE
EXEMPTION FROM THE REGISTRATION  REQUIREMENTS UNDER SUCH ACT OR LAWS AND NEITHER
THE SECURITIES AND EXCHANGE COMMISSION NOR ANY OTHER FEDERAL OR STATE REGULATORY
AUTHORITY HAS PASSED ON OR ENDORSED THE MERITS OF THESE SECURITIES.



                                                                 WARRANT NO. [_]


                                     WARRANT

                       TO PURCHASE SHARES OF COMMON STOCK

                                       OF

                                  BLUEFLY, INC.


               THIS IS TO CERTIFY THAT  ____________  or its registered  assigns
(the "Holder"),  is the owner of the right to subscribe for and to purchase from
      ------
BLUEFLY,  INC., a New York corporation (the  "Company"),  [___________/1/]  (the
"Number  Issuable"),  fully paid, duly authorized and  non-assessable  shares of
 ----------------
Common Stock at a price per share equal to $___/2/ (the  "Exercise  Price"),  at
                                                          ---------------
any time, in whole or in part, prior to 5:00 PM New York City time, on March 28,
2005 (the  "Expiration  Date") all on the terms and  subject  to the  conditions
            ----------------
hereinafter set forth (the "Warrants").
                            --------

               The Number Issuable is subject to further adjustment from time to
time pursuant to the provisions of Section 2 of this Warrant Certificate.

               Capitalized  terms used herein but not  otherwise  defined  shall
have the meanings given to them in Section 12 hereof.


------------

/1/            The  total  will  be  50,000  shares  split  between  QIP and SFM
               Domestic Investments.
/2/            The Exercise  Price will equal the average of the Market Price on
               each of the 20 trading  days  immediately  preceding  the date of
               issuance of the Warrant, which as of today would be about $2.46.

<PAGE>
                                                            Page 27 of 75 Pages

                                                                              2

               Section 1.     Exercise of Warrants.

                       (a)    Subject to the last  paragraph  of this Section 1,
the Warrants  evidenced  hereby may be  exercised,  in whole or in part,  by the
Holder  hereof at any time or from time to time, on or after the date hereof and
prior to the  Expiration  Date upon  delivery  to the  Company at the  principal
executive  office of the Company in the United  States of  America,  of (A) this
Warrant  Certificate,  (B) a written  notice  stating that such Holder elects to
exercise the Warrants evidenced hereby in accordance with the provisions of this
Section 1 and specifying the number of Warrants being  exercised and the name or
names in which the Holder wishes the certificate or  certificates  for shares of
Common  Stock to be  issued  and (C)  payment  of the  Exercise  Price  for such
Warrants, which shall be payable by any one or any combination of the following:
(i) cash;  (ii)  certified  or official  bank check  payable to the order of the
Company;  (iii)  by  the  surrender  (which  surrender  shall  be  evidenced  by
cancellation  of the number of Warrants  represented by any Warrant  Certificate
presented  in  connection  with a Cashless  Exercise  (as  defined  below)) of a
Warrant or Warrants (represented by one or more relevant Warrant  Certificates),
and  without  the  payment  of the  Exercise  Price in cash,  in return  for the
delivery to the  surrendering  Holder of such  number of shares of Common  Stock
equal to the  number of shares of the  Common  Stock for which  such  Warrant is
exercisable as of the date of exercise (if the Exercise Price were being paid in
cash or  certified or official  bank check)  reduced by that number of shares of
Common  Stock  equal to the  quotient  obtained by  dividing  (x) the  aggregate
Exercise  Price  (assuming  no Cashless  Exercise)  to be paid by (y) the Market
Price of one  Share  of  Common  Stock on the  Business  Day  which  immediately
precedes the day of exercise of the  Warrant;  or (iv) by the delivery of shares
of the Common  Stock having a value (as defined by the next  sentence)  equal to
the aggregate  Exercise Price to be paid,  that are either held by the Holder or
are  acquired in  connection  with such  exercise,  and  without  payment of the
Exercise Price in cash.  Any share of Common Stock  delivered as payment for the
Exercise Price in connection  with an In-Kind  Exercise (as defined below) shall
be deemed to have a value equal to the Market Price of one Share of Common Stock
on the  Business  Day which  immediately  precedes  the day of  exercise  of the
Warrants.  An exercise of a Warrant in  accordance  with clause  (iii) is herein
referred to as a "Cashless  Exercise" and an exercise of a Warrant in accordance
                  ------------------
with  clause  (iv)  is  herein  referred  to  as  an  "In-Kind   Exercise."  The
                                                       ------------------
documentation  and   consideration,   if  any,   delivered  in  accordance  with
subsections (A), (B) and (C) are collectively referred to herein as the "Warrant
                                                                         -------
Exercise Documentation."
----------------------

<PAGE>
                                                            Page 28 of 75 Pages
                                                                               3

                       (b)    As  promptly  as  practicable,  and in  any  event
within  five  (5)  Business   Days  after   receipt  of  the  Warrant   Exercise
Documentation,   the  Company  shall  deliver  or  cause  to  be  delivered  (A)
certificates   representing  the  number  of  validly  issued,  fully  paid  and
nonassessable   shares  of  Common  Stock  specified  in  the  Warrant  Exercise
Documentation,  (B) if applicable,  cash in lieu of any fraction of a share,  as
hereinafter provided, and (C) if less than the full number of Warrants evidenced
hereby  are  being  exercised  or used in a  Cashless  Exercise,  a new  Warrant
Certificate or Certificates, of like tenor, for the number of Warrants evidenced
by this Warrant  Certificate,  less the number of Warrants then being  exercised
and/or used in a Cashless  Exercise.  Such exercise shall be deemed to have been
made at the close of business  on the date of  delivery of the Warrant  Exercise
Documentation so that the Person entitled to receive shares of Common Stock upon
such  exercise  shall be treated for all  purposes  as having  become the record
holder of such shares of Common Stock at such time.

                       (c)    The Company shall pay all expenses incurred by the
Company in connection with and taxes and other governmental  charges (other than
income  taxes of the  Holder)  that may be imposed  in respect  of, the issue or
delivery  of any  shares of  Common  Stock  issuable  upon the  exercise  of the
Warrants  evidenced hereby. The Company shall not be required,  however,  to pay
any tax or other charge imposed in connection with any transfer  involved in the
issue of any  certificate for shares of Common Stock, as the case may be, in any
name other than that of the registered holder of the Warrant evidenced hereby.

                       (d)    In  connection  with the  exercise of any Warrants
evidenced hereby, no fractions of shares of Common Stock shall be issued, but in
lieu  thereof  the  Company  shall  pay a cash  adjustment  in  respect  of such
fractional interest in an amount equal to such fractional interest multiplied by
the  Market  Price  for one  Share of  Common  Stock on the  Business  Day which
immediately  precedes  the day of  exercise.  If more than one (1) such  Warrant
shall be  exercised by the holder  thereof at the same time,  the number of full
shares of Common Stock  issuable on such exercise shall be computed on the basis
of the total number of Warrants so exercised.

               Section 2.     Certain Adjustments.
                              -------------------

                       (a)    The number of shares of Common  Stock  purchasable
upon the  exercise of this  Warrant and the  Exercise  Price shall be subject to
adjustment as follows:

                              (i)  Stock Dividends, Subdivision,  Combination or
                                   ---------------------------------------------
Reclassification  of Common Stock. If at any time after the date of the issuance
---------------------------------
of this  Warrant the Company  shall (i) pay a dividend on Common Stock in shares
of its capital stock, (ii) combine its outstanding shares of Common Stock into a
smaller number of shares, (iii) subdivide its outstanding shares of Common Stock
as the case may be, or (iv)  issue by  reclassification  of its shares of Common
Stock any shares of capital  stock of the Company,  then, on the record date for
such dividend or the effective date of such subdivision or split-up, combination
or  reclassification,  as the case may be,  the  number and kind of shares to be
delivered upon exercise of this Warrant will be adjusted so that the Holder will
be entitled to receive the number and kind of shares of capital  stock that such
Holder  would have owned or been  entitled to receive  upon or by reason of such
event  had this  Warrant  been  exercised  immediately  prior  thereto,  and the
Exercise Price will be adjusted as provided below in paragraph 2(a)(v).

<PAGE>
                                                            Page 29 of 75 Pages
                                                                               4

                              (ii) Extraordinary  Distributions.  If at any time
                                   ----------------------------
after the date of issuance of this Warrant,  the Company shall distribute to all
holders of Common Stock (including any such distribution made in connection with
a  consolidation  or merger in which the Company is the  continuing or surviving
corporation  and Common Stock is not changed or  exchanged)  cash,  evidences of
indebtedness,  securities or other assets  (excluding  (i) ordinary  course cash
dividends  to the extent such  dividends  do not exceed the  Company's  retained
earnings  and (ii)  dividends  payable  in  shares  of  capital  stock for which
adjustment  is made under  Section  2(a)(i) or rights,  options or  warrants  to
subscribe for or purchase securities of the Company), then in each such case the
number of shares of Common Stock to be delivered to such Holder upon exercise of
this Warrant shall be increased so that the Holder  thereafter shall be entitled
to receive the number of shares of Common Stock  determined by  multiplying  the
number of shares such  Holder  would have been  entitled to receive  immediately
before such record date by a  fraction,  the  denominator  of which shall be the
Exercise  Price on such  record  date  minus  the then  fair  market  value  (as
reasonably determined by the Board of Directors of the Company in good faith) of
the portion of the cash,  evidences of indebtedness,  securities or other assets
so  distributed  or of such  rights or warrants  applicable  to one share of the
Common  Stock  (provided  that such  denominator  shall in no event be less than
$.01) and the numerator of which shall be the Exercise Price.

                              (iii)Reorganization,  etc.  If at any  time  after
                                   --------------------
the date of issuance of this  Warrant any  consolidation  of the Company with or
merger of the  Company  with or into any other  Person  (other  than a merger or
consolidation  in which the Company is the surviving or  continuing  corporation
and which does not result in any  reclassification  of, or change  (other than a
change  in par  value or from par  value to no par value or from no par value to
par value,  or as a result of a  subdivision  or  combination)  in,  outstanding
shares of either  Common Stock) or any sale,  lease or other  transfer of all or
substantially  all of the assets of the  Company to any other  person  (each,  a
"Reorganization Event"), shall be effected in such a way that the holders of the
 --------------------
Common  Stock shall be entitled to receive  cash,  stock,  other  securities  or
assets  (whether  such cash,  stock,  other  securities  or assets are issued or
distributed by the Company or another Person) with respect to or in exchange for
the Common Stock, then, upon exercise of this Warrant, the Holder shall have the
right to receive the kind and amount of cash, stock,  other securities or assets
receivable upon such Reorganization Event by a holder of the number of shares of
the Common  Stock that such  holder  would have been  entitled  to receive  upon
exercise of this Warrant had this Warrant been exercised immediately before such
Reorganization  Event, subject to adjustments that shall be as nearly equivalent
as may be practicable to the adjustments  provided for in this Section 2(a). The
Company shall not enter into any of the transactions referred to in this Section
2(a)(iii) unless  effective  provision shall be made so as to give effect to the
provisions set forth in this Section 2(a)(iii).

                              (iv) Carryover.    Notwithstanding    any    other
                                   ---------
provision of this Section  2(a),  no  adjustment  shall be made to the number of
shares of either  Common Stock to be delivered to the Holder (or to the Exercise
Price) if such  adjustment  represents less than .05% of the number of shares to
be so delivered, but any lesser adjustment shall be carried forward and shall be
made at the time and together with the next subsequent  adjustment that together
with any  adjustments  so carried  forward  shall  amount to .05% or more of the
number of shares to be so delivered.

<PAGE>
                                                            Page 30 of 75 Pages
                                                                               5

                              (v)  Exercise  Price   Adjustment.   Whenever  the
                                   ----------------------------
Number  Issuable  upon the  exercise  of the  Warrant is  adjusted  as  provided
pursuant to this Section  2(a),  the Exercise  Price per share  payable upon the
exercise of this Warrant shall be adjusted by  multiplying  such Exercise  Price
immediately prior to such adjustment by a fraction, of which the numerator shall
be the Number  Issuable  upon the exercise of the Warrant  immediately  prior to
such  adjustment,  and of which the  denominator  shall be the  Number  Issuable
immediately  thereafter;  provided,  however,  that the Exercise  Price for each
Share of the  Common  Stock  shall in no event be less  than the par  value of a
share of such Common Stock.

                       (b)    Notice of Adjustment. Whenever the Number Issuable
                              --------------------
or the  Exercise  Price is  adjusted,  as herein  provided,  the  Company  shall
promptly mail by first class mail,  postage  prepaid,  to the Holder,  notice of
such  adjustment  or  adjustments  setting  forth the  Number  Issuable  and the
Exercise  Price after such  adjustment,  setting forth a brief  statement of the
facts  requiring such adjustment and setting forth the computation by which such
adjustment was made.

               Section 3.     No  Redemption.  The  Company  shall  not have any
                              --------------
right to redeem any of the Warrants evidenced hereby.

               Section 4.     Notice of Certain  Events.  In case at any time or
                              -------------------------
from  time to time (i) the  Company  shall  declare  any  dividend  or any other
distribution  to the holders of Common Stock,  (ii) the Company shall  authorize
the  granting to the holders of Common  Stock of rights or warrants to subscribe
for or purchase any additional  shares of stock of any class or any other right,
(iii) the Company  shall  authorize  the issuance or sale of any other shares or
rights which would result in an  adjustment to the Number  Issuable  pursuant to
Section   2(a)(i),   (ii),  or  (iii),  or  (iv)  there  shall  be  any  capital
reorganization   or   reclassification   of  Common  Stock  of  the  Company  or
consolidation or merger of the Company with or into another Person,  or any sale
or other disposition of all or substantially  all the assets of the Company,  or
(v) there  shall be a  voluntary  or  involuntary  dissolution,  liquidation  or
winding up of the  Company,  then,  in any one or more of such cases the Company
shall mail to the Holder at such Holder's  address as it appears on the transfer
books of the Company,  as promptly as  practicable  but in any event at least 10
days  prior  to the date on  which  the  transactions  contemplated  in  Section
2(a)(i),  (ii), or (iii),  a notice stating (a) the date on which a record is to
be taken for the purpose of such dividend, distribution,  rights or warrants or,
if a record is not to be taken,  the date as of which the  holders  of record of
either  Common Stock to be entitled to such  dividend,  distribution,  rights or
warrants are to be determined,  or (b) the date on which such  reclassification,
consolidation,  merger, sale, conveyance, dissolution, liquidation or winding up
is expected to become  effective.  Such notice also shall specify the date as of
which it is  expected  that the  holders of record of the Common  Stock shall be
entitled to exchange the Common Stock for shares of stock or other securities or
property  or  cash  deliverable  upon  such  reorganization,   reclassification,
consolidation, merger, sale, conveyance, dissolution, liquidation or winding up.


<PAGE>
                                                            Page 31 of 75 Pages
                                                                              6

               Section 5.     Certain  Covenants.   The  Company  covenants  and
                              ------------------
agrees that all shares of Capital  Stock of the Company which may be issued upon
the exercise of the Warrants  evidenced hereby will be duly authorized,  validly
issued and fully paid and nonassessable.  The Company shall at all times reserve
and keep  available for issuance upon the exercise of the Warrants,  such number
of its authorized but unissued  shares of Common Stock as will from time to time
be sufficient to permit the exercise of all outstanding Warrants, and shall take
all action required to increase the authorized  number of shares of Common Stock
if at any time there shall be  insufficient  authorized  but unissued  shares of
Common  Stock to permit  such  reservation  or to  permit  the  exercise  of all
outstanding Warrants.

               Section 6.     Registered Holder. The persons in whose names this
                              -----------------
Warrant  Certificate  is registered  shall be deemed the owner hereof and of the
Warrants  evidenced  hereby  for all  purposes.  The  registered  Holder of this
Warrant  Certificate,  in their  capacity as such,  shall not be entitled to any
rights whatsoever as a stockholder of the Company, except as herein provided.

               Section 7.     Transfer of  Warrants.  Any transfer of the rights
                              ---------------------
represented  by this Warrant  Certificate  shall be effected by the surrender of
this Warrant  Certificate,  along with the form of assignment  attached  hereto,
properly  completed  and  executed  by  the  registered  Holder  hereof,  at the
principal  executive  office of the  Company  in the United  States of  America,
together with an appropriate investment letter and opinion of counsel, if deemed
reasonably  necessary  by  counsel  to the  Company  to assure  compliance  with
applicable  securities laws.  Thereupon,  the Company shall issue in the name or
names  specified by the registered  Holder hereof and, in the event of a partial
transfer, in the name of the registered Holder hereof, a new Warrant Certificate
or Certificates evidencing the right to purchase such number of shares of Common
Stock as shall be equal to the number of shares of Common Stock then purchasable
hereunder.

               Section 8.     Denominations. The Company covenants that it will,
                              -------------
at its expense,  promptly  upon  surrender of this  Warrant  Certificate  at the
principal  executive  office of the  Company  in the United  States of  America,
execute and deliver to the registered Holder hereof a new Warrant Certificate or
Certificates in  denominations  specified by such Holder for an aggregate number
of  Warrants  equal  to  the  number  of  Warrants  evidenced  by  this  Warrant
Certificate.

               Section 9.     Replacement of Warrants.  Upon receipt of evidence
                              -----------------------
satisfactory  to the Company of the loss,  theft,  destruction  or mutilation of
this Warrant  Certificate and, in the case of loss,  theft or destruction,  upon
delivery of an indemnity reasonably  satisfactory to the Company (in the case of
an  insurance  company  or  other  institutional  investor,  its  own  unsecured
indemnity agreement shall be deemed to be reasonably  satisfactory),  or, in the
case of mutilation,  upon surrender and cancellation  thereof,  the Company will
issue a new Warrant  Certificate of like tenor for a number of Warrants equal to
the number of Warrants evidenced by this Warrant Certificate.


<PAGE>
                                                            Page 32 of 75 Pages
                                                                               7

               Section 10.    Governing Law. THIS WARRANT  CERTIFICATE  SHALL BE
                              -------------
CONSTRUED AND ENFORCED IN ACCORDANCE  WITH,  AND THE RIGHTS OF THE PARTIES SHALL
BE GOVERNED BY, THE LAWS OF THE STATE OF NEW YORK  APPLICABLE TO AGREEMENTS MADE
AND TO BE PERFORMED ENTIRELY WITHIN SUCH STATE.

               Section 11.    Rights Inure to  Registered  Holder.  The Warrants
                              -----------------------------------
evidenced  by this  Warrant  Certificate  will  inure to the  benefit  of and be
binding upon the registered  Holder thereof and the Company and their respective
successors and permitted assigns.  Nothing in this Warrant  Certificate shall be
construed to give to any Person other than the Company and the registered Holder
thereof  any legal or  equitable  right,  remedy  or claim  under  this  Warrant
Certificate,  and this Warrant  Certificate  shall be for the sole and exclusive
benefit of the  Company  and such  registered  Holder.  Nothing in this  Warrant
Certificate  shall be construed to give the registered  Holder hereof any rights
as a Holder of shares of either  Common  Stock  until such time,  if any, as the
Warrants evidenced by this Warrant  Certificate are exercised in accordance with
the provisions hereof.

               Section 12.    Definitions.  For the  purposes  of  this  Warrant
                              -----------
Certificate, the following terms shall have the meanings indicated below:

               "Business  Day"  means any day other than a  Saturday,  Sunday or
                -------------
other  day on  which  commercial  banks in the  City of New  York,  New York are
authorized or required by law or executive order to close.

               "Capital   Stock"  of  any  Person  means  any  and  all  shares,
                ---------------
interests,  participations  or other  equivalents  (however  designated) of such
Person's  capital  stock (or  equivalent  ownership  interests in a Person not a
corporation)  whether now outstanding or hereafter  issued,  including,  without
limitation,  all Next  Round  Securities  or Series A  Preferred  Shares and any
rights, warrants or options to purchase such Person's capital stock.

               "Common Stock" shall mean the common stock of the Company.
                ------------

               "Market Price" shall mean, per share of Common Stock, on any date
                ------------
specified  herein:  (a) if the Common  Stock is not then  listed or  admitted to
trading on any  national  securities  exchange but is  designated  as a national
market  system  security,  the  average of the  closing bid and ask price of the
Common  Stock on such date;  or (b) if there  shall have been no trading on such
date or if the Common  Stock is not so  designated,  the average of the reported
closing bid and asked price of the Common Stock, on such date as shown by NASDAQ
and reported by any member firm of the NYSE  selected by the Company;  or (c) if
neither (a) nor (b) is applicable, the Fair Market Value per share determined in
good faith by the Board of Directors of the Company  which shall be deemed to be
Fair  Market  Value  unless  holders of at least 15% of Common  Stock  issued or
issuable  upon  exercise of the  Warrants  request  that the  Company  obtain an
opinion of a nationally recognized investment banking firm chosen by the Company
(who  shall bear the  expense)  and  reasonably  acceptable  to such  requesting
holders  of the  Warrants,  in which  event the Fair  Market  Value  shall be as
determined by such investment banking firm.


<PAGE>
                                                            Page 33 of 75 Pages
                                                                              8

               "Note and Warrant  Purchase  Agreement"  shall mean that  certain
                -------------------------------------
note and  warrant  purchase  agreement  between  the  Company,  the  Holder  and
___________  dated  August __, 2000 as the same may be amended from time to time
in accordance with its terms.

               "NYSE" shall mean the New York Stock Exchange, Inc.
                ----

               "Person"  shall  mean  any   individual,   corporation,   limited
                ------
liability   company,   partnership,   trust,   incorporated  or   unincorporated
association,  joint venture,  joint stock  company,  government (or an agency or
political subdivision thereof) or other entity of any kind.

               Section 10.    Notices.   All   notices,    demands   and   other
                              -------
communications  provided for or permitted hereunder shall be made in writing and
shall be by registered or certified  first-class mail, return receipt requested,
courier  services or personal  delivery,  (a) if to the Holder of a Warrant,  at
such Holder's last known address appearing on the books of the Company;  and (b)
if to the  Company,  at its  principal  executive  office in the  United  States
located at the address  designated for notices in the Note and Warrant  Purchase
Agreement, or such other address as shall have been furnished to the party given
or making  such  notice,  demand or other  communication.  All such  notices and
communications  shall be deemed to have been duly given:  (i) when  delivered by
hand, if personally delivered;  (ii) when delivered to a courier if delivered by
commercial  overnight  courier  service;  and (iii) five (5) Business Days after
being deposited in the mail, postage prepaid, if mailed.

               IN  WITNESS   WHEREOF,   the  Company  has  caused  this  Warrant
Certificate to be duly executed as of the Issue Date.

                                                 BLUEFLY, INC.


                                                 By:
                                                      --------------------------
                                                      Name:
                                                      Title:




<PAGE>
                                                            Page 34 of 75 Pages
                                                                               9

                            [Form of Assignment Form]

                  [To be executed upon assignment of Warrants]

               The  undersigned   hereby  assigns  and  transfers  this  Warrant
Certificate to ___________________ whose Social Security Number or Tax ID Number
is       _________________       and      whose      record      address      is
_____________________________________, and irrevocably appoints ________________
as agent to transfer this  security on the books of the Company.  Such agent may
substitute another to act for such agent.

                                                 Signature:


                                                 -------------------------------


                                                 Signature Guarantee:


                                                 -------------------------------




Date: ___________________________



<PAGE>
                                                            Page 35 of 75 Pages

                                                                  EXHIBIT A-2 to
                                                                NOTE AND WARRANT
                                                              PURCHASE AGREEMENT


THIS NOTE HAS NOT BEEN  REGISTERED  UNDER THE SECURITIES ACT OF 1933, AS AMENDED
(THE "ACT"),  OR THE  SECURITIES  LAWS OF ANY STATE.  THE  SECURITIES MAY NOT BE
TRANSFERRED  EXCEPT PURSUANT TO AN EFFECTIVE  REGISTRATION  STATEMENT UNDER SUCH
ACT AND APPLICABLE STATE SECURITIES LAWS OR PURSUANT TO AN APPLICABLE  EXEMPTION
FROM THE REGISTRATION REQUIREMENTS OF SUCH ACT AND SUCH LAWS.

                                  BLUEFLY, INC.

                             SENIOR CONVERTIBLE NOTE


$---------------
New York, New York                                               August __, 2000

               FOR VALUE RECEIVED,  the undersigned,  BLUEFLY,  INC., a New York
corporation  (the  "Payor" or the  "Company"),  promises  to pay to the order of
_________ or its registered assign (the "Payee"), the principal sum of _________
DOLLARS  ($_________) and interest on the outstanding  principal  balance as set
forth herein.

               1.   Securities Purchase Agreement.  This Senior Convertible Note
                    -----------------------------
is the Senior  Convertible Note issued pursuant to the Note and Warrant Purchase
Agreement, dated as of August __, 2000, among the Payor, the Payee and _________
(the "Securities Purchase Agreement").  The Payee is entitled to the benefits of
(and subject to the obligations  expressly contained in) this Senior Convertible
Note and the Securities Purchase Agreement and may enforce the agreements of the
Payor contained herein and therein and exercise the remedies provided for hereby
and thereby or otherwise  available in respect  hereto and thereto.  Capitalized
terms used herein  without  definition  shall have the meaning  ascribed to such
terms in the Securities Purchase Agreement.

               2.   Interest Rate; Payment.
                    ----------------------

                    (a)  The  outstanding   principal  balance  of  this  Senior
Convertible  Note shall bear  interest  at an annual rate equal to 8% per annum,
with interest  accruing,  from and  including the date hereof,  on a cumulative,
compounding basis.  Interest shall be computed on the basis of a 365- or 366-day
year, as the case may be, and the actual  number of days  elapsed,  and shall be
payable only upon  repayment of the principal on any Repayment  Date (as defined
below).

<PAGE>
                                                            Page 36 of 75 Pages
                                                                               2

                    (b)  The  outstanding  balance of any amount owed under this
Senior  Convertible  Note which is not paid when due shall bear  interest at the
rate of 2% per  annum  (the  "Default  Interest")  above  the  rate  that  would
otherwise  be in effect  under this  Senior  Convertible  Note with the  Default
Interest  accruing,   from  and  including  such  due  date,  on  a  cumulative,
compounding basis.

                    (c)  The  outstanding  principal  and all accrued and unpaid
interest  shall be paid in full no later  than  January  2, 2002 (the  "Maturity
Date"),  unless repaid earlier pursuant to the provisions of Section 3 (the date
of any  payment  pursuant  to  Section  3 and the  Maturity  Date,  collectively
referred to as a "Repayment Date"). On a Repayment Date, the Payor shall pay the
applicable amount of principal and interest in lawful money of the United States
of America by wire or bank transfer of immediately available funds to an account
designated by the Payee in writing from time to time.

               (3)  Prepayment
                    ----------

                    (a)  Mandatory Prepayment.
                         --------------------

                         (i)  Upon the  occurrence  of an Event of  Default  (as
defined in Section 5), the outstanding  principal of and all accrued interest on
this Senior Convertible Note shall be accelerated and shall automatically become
immediately due and payable,  without presentment,  demand, protest or notice of
any  kind,  all of which are  expressly  waived  by the  Payor,  notwithstanding
anything contained herein to the contrary.

                         (ii) The  Payee  shall,  at its sole  option,  have the
right to require the Payor to pay the  outstanding  principal of and all accrued
interest  on this  Senior  Convertible  Note upon the  occurrence  of any of the
following events: (1) Payor entering into an agreement to effectuate any sale or
other  disposition of all or substantially all of its assets, in one transaction
or in a series of  transactions,  (2) the Company  entering into an agreement to
effectuate any consolidation or merger into another entity, or (3) any sale of a
majority  of the  outstanding  equity of the  Company  (or any other  event that
constitutes a Change of Control of the Payor), in one transaction or in a series
of  transactions.  Immediately  upon the  occurrence of either of the events set
forth in clauses (1) or (2) above, or immediately upon obtaining  knowledge that
any person has entered into an agreement to  effectuate,  the event set forth in
clause  (3) above,  the Payor  shall  give  written  notice of such event to the
Payee.  Change of Control  means any Person or "group"  (within  the  meaning of
Section  13(d)(3)  of the  Exchange  Act)  other than a  Principal  Shareholder,
becoming the beneficial owner, directly or indirectly,  of outstanding shares of
stock of the Company entitling such Person or Persons to exercise 50% or more of
the total  votes  entitled  to be cast at a regular  or special  meeting,  or by
action by written consent, of the stockholders of the Company in the election of
directors (the term  "beneficial  owner" shall be determined in accordance  with
Rule 13d-3 of the Exchange Act).

<PAGE>
                                                            Page 37 of 75 Pages
                                                                               3

                         (iii)Any mandatory  prepayment  under this Section 3(a)
shall include payment of reasonable costs and expenses,  if any, associated with
such prepayment.

                    (b)  Optional  Prepayment.  The Payor may  prepay all or any
                         --------------------
portion of this Senior  Convertible Note, at any time, by paying an amount equal
to the  outstanding  principal  amount of this Senior  Convertible  Note, or the
portion of this Senior  Convertible  Note called for  prepayment,  together with
interest  accrued  and unpaid  thereon to the date of  prepayment  and any other
amounts  due under this  Senior  Convertible  Note and the  Securities  Purchase
Agreement, without penalty or premium.

               4.   Mandatory Conversion
                    --------------------

                    (a)  This Senior  Convertible Note plus interest accrued and
unpaid thereon shall be  automatically  converted  simultaneously  with the Next
Round  Financing  (the  "Triggering  Event')  into that number of fully paid and
non-assessable  Next Round Securities which is equal to the quotient obtained by
dividing the then outstanding  principal amount of this Senior  Convertible Note
plus interest  accrued and unpaid thereon to the date of conversion by the price
per Next Round Security paid in the Next Round Financing.

                    (b)  Promptly after the  Triggering  Event the Company shall
deliver or cause to be delivered to the holder of this Senior Convertible Note a
certificate  or  certificates   representing   the  number  of  fully  paid  and
non-assessable   shares  of  Next  Round   Securities  into  which  this  Senior
Convertible Note may be converted.  Such conversion shall be deemed to have been
made simultaneously with the conclusion of the Next Round Financing, so that the
rights of the holder as a holder of this  Senior  Convertible  Note shall  cease
with respect to this Senior  Convertible Note at such time  (including,  without
limitation,  the right to receive the principal of this Senior  Convertible Note
other than in the form of Next Round Securities), interest shall cease to accrue
hereon and the person or persons  entitled to receive the Next Round  Securities
deliverable upon conversion of this Senior Convertible Note shall be treated for
all purposes as having become the record  holders of such Next Round  Securities
at such time, and such  conversion  shall be at the conversion rate in effect at
such time.

                    (c)  The Company covenants that it will at all times reserve
and keep available out of its authorized Next Round  Securities (at such time as
such Securities are authorized) solely for the purpose of issue or delivery upon
conversion of this Senior  Convertible Note as herein  provided,  such number of
Next  Round  Securities  as  shall  then be  issuable  or  deliverable  upon the
conversion of this Senior  Convertible Note. The Company covenants that all Next
Round Securities which shall be so issuable or deliverable shall, when issued or
delivered, be duly and validly issued and fully paid and non-assessable.

<PAGE>
                                                            Page 38 of 75 Pages
                                                                               4

               5.   Events of Default. An "Event of Default" shall occur if:
                    -----------------

                    (a)  the Payor shall default in the payment of the principal
of or interest  payable on this Senior  Convertible  Note,  when and as the same
shall  become  due and  payable,  whether  at  maturity  or at a date  fixed for
prepayment or by  acceleration or otherwise and such default with respect to the
payment of interest shall continue unremedied for two days;

                    (b)  the Payor shall fail to observe or perform any covenant
or agreement  contained in this Senior Convertible Note, the Securities Purchase
Agreement or the Warrants and such failure shall continue for five business days
after Payor receives notice of such failure;

                    (c)  any   representation,    warranty,   certification   or
statement made by or on behalf of the Payor in this Senior  Convertible  Note or
the  Securities  Purchase  Agreement  or in any  certificate,  writing  or other
document  delivered  pursuant  hereto shall prove to have been  incorrect in any
material respect when made;

                    (d)  an  involuntary  proceeding  shall be  commenced  or an
involuntary petition shall be filed in a court of competent jurisdiction seeking
(A) relief in respect of Payor or of a  substantial  part of Payor's  respective
property or assets, under Title 11 of the United States Code, as now constituted
or hereafter  amended,  or any other  Federal or state  bankruptcy,  insolvency,
receivership  or  similar  law (any  such  law,  a  "Bankruptcy  Law"),  (B) the
appointment  of a receiver,  trustee,  custodian,  sequestrator,  conservator or
similar  official for a substantial part of the property or assets of any Payor,
(C) the winding up or liquidation of any Payor;  and such proceeding or petition
shall  continue  undismissed  for 60 days,  or an order or decree  approving  or
ordering any of the foregoing shall be entered;

                    (e)  the Payor shall (A) voluntarily commence any proceeding
or file any petition  seeking relief under a Bankruptcy  Law, (B) consent to the
institution  of or the  entry of an order  for  relief  against  it,  or fail to
contest in a timely and appropriate  manner, any proceeding or the filing of any
petition described in clause d, (C) apply for or consent to the appointment of a
receiver, trustee, custodian, sequestrator,  conservator or similar official for
a  substantial  part of the property or assets of the Payor,  (D) file an answer
admitting the material  allegations  of a petition  filed against it in any such
proceeding,  (E) make a general  assignment  for the benefit of  creditors,  (F)
become unable, admit in writing its inability or fail generally to pay its debts
as they  become due or (G) take any action for the purpose of  effecting  any of
the foregoing;

                    (f)  one or more  judgments  or orders  for the  payment  of
money in excess of $250,000 in the aggregate shall be rendered against the Payor
and such  judgment(s) or order(s) shall continue  unsatisfied and unstayed for a
period of 30 days;

                    (g)  the  Payor   shall   default  in  the  payment  of  any
principal,  interest  or  premium,  or  any  observance  or  performance  of any
covenants or agreements,  with respect to indebtedness (excluding trade payables
and other  indebtedness  entered  into in the  ordinary  course of  business) in
excess of $50,000 in the aggregate for borrowed money or any obligation which is
the substantive equivalent thereof and such default shall continue for more than
the period of grace, if any, or of any such  Indebtedness or obligation shall be
declared due and payable prior to the stated maturity thereof;

<PAGE>
                                                            Page 39 of 75 Pages
                                                                               5

                    (h)  the Payor shall incur any  indebtedness  senior to this
Senior Convertible Note; or

                    (i)  any  material  provisions  of this  Senior  Convertible
Note,  the Securities  Purchase  Agreement,  or the Warrants shall  terminate or
become void or unenforceable or the Payor shall so assert in writing.

               6.   Senior  Status.  The  indebtedness  evidenced by this Senior
                    --------------
Convertible Note is senior in right of payment to all other  indebtedness of the
Payor and Payor  agrees  not to incur  any  indebtedness,  which by its terms is
senior in right of payment to this Senior Convertible Note.

               7.   Suits for Enforcement.
                    ---------------------

                    (a)  Upon  the  occurrence  of any  one or  more  Events  of
Default,  the holder of this Senior  Convertible Note may proceed to protect and
enforce  its  rights by suit in  equity,  action at law or by other  appropriate
proceeding,  whether for the specific  performance  of any covenant or agreement
contained in the Securities  Purchase Agreement or in aid of the exercise of any
power  granted in this Senior  Convertible  Note,  or may proceed to enforce the
payment  of this  Senior  Convertible  Note,  or to enforce  any other  legal or
equitable right it may have as a holder of this Senior Convertible Note.

                    (b)  The holder of this Senior  Convertible  Note may direct
                         the time, method and place of conducting any proceeding
                         for any remedy available to itself.

                    (c)  In case of any Event of  Default  under the  Securities
                         Purchase Agreement, the Payor will pay to the holder of
                         this Senior  Convertible  Note such amounts as shall be
                         sufficient to cover the  reasonable  costs and expenses
                         of such holder due to such Event of Default,  including
                         without limitation,  costs of collection and reasonable
                         fees,   disbursements  and  other  charges  of  counsel
                         incurred  in  connection  with any  action in which the
                         holder prevails.

               8.   Notices.  All  notices,  demands  and  other  communications
                    -------
provided  for or  permitted  hereunder  shall be made in the  manner  and to the
addresses set forth in Section 11.2 of the Securities Purchase Agreement.

               9.   Successors and Assigns.  This Senior  Convertible Note shall
                    ----------------------
inure to the benefit of and be binding upon the successors and permitted assigns
of the  parties  hereto.  The Payor may not assign any of its rights  under this
Senior  Convertible  Note without the prior written consent of Payee.  The Payee
may assign all or a portion of their  rights or  obligations  under this  Senior
Convertible Note to an Affiliate without the prior written consent of the Payor.

<PAGE>
                                                            Page 40 of 75 Pages
                                                                               6

               10.  Amendment and Waiver.
                    --------------------

                    (a)  No  failure  or delay on the part of the Payor or Payee
in exercising  any right,  power or remedy  hereunder  shall operate as a waiver
thereof,  nor shall any single or partial  exercise of any such right,  power or
remedy  preclude  any other or further  exercise  thereof or the exercise of any
other right,  power or remedy.  The remedies  provided for herein are cumulative
and are not  exclusive  of any  remedies  that may be  available to the Payor or
Payee at law, in equity or otherwise.

                    (b)  Any amendment,  supplement or modification of or to any
provision of this Senior  Convertible  Note, any waiver of any provision of this
Senior  Convertible  Note and any consent to any departure by the Payor from the
terms of any provision of this Senior  Convertible  Note, shall be effective (i)
only if it is made or given in writing and signed by the Payor and the Payee and
(ii) only in the specific  instance and for the specific  purpose for which made
or given.

               11.  Headings.  The headings in this Senior  Convertible Note are
                    --------
for  convenience of reference  only and shall not limit or otherwise  affect the
meaning hereof.

               12.  GOVERNING  LAW.  THIS  SENIOR   CONVERTIBLE  NOTE  SHALL  BE
                    --------------
GOVERNED BY AND CONSTRUED IN ACCORDANCE  WITH THE LAWS OF THE STATE OF NEW YORK,
WITHOUT REGARD TO THE CONFLICTS OF LAW PRINCIPLES THEREOF.

               13.  Costs and Expenses. The Payor hereby agrees to pay on demand
                    ------------------
all reasonable  out-of-pocket  costs,  fees,  expenses,  disbursements and other
charges  (including  but not limited to the fees,  expenses,  disbursements  and
other charges of Paul, Weiss,  Rifkind,  Wharton & Garrison,  special counsel to
the Payee) of the Payee arising in connection with any consent or waiver granted
or  requested  hereunder  or in  connection  herewith,  and  any  renegotiation,
amendment,  work-out  or  settlements  of this  Senior  Convertible  Note or the
indebtedness arising hereunder.

               14.  Waiver of Jury Trial and  Setoff.  The Payor  hereby  waives
                    --------------------------------
trial by jury in any  litigation  in any court with  respect  to, in  connection
with,  or arising  out of this  Senior  Convertible  Note or any  instrument  or
document  delivered  pursuant to this Senior  Convertible Note, or the validity,
protection,  interpretation,  collection or  enforcement  thereof,  or any other
claim or dispute  howsoever  arising,  between any Payor and the Payee;  and the
Payor  hereby  waives  the right to  interpose  any  setoff or  counterclaim  or
cross-claim in connection with any such  litigation,  irrespective of the nature
of such  setoff,  counterclaim  or  cross-claim  except to the  extent  that the
failure  so to  assert  any  such  setoff,  counterclaim  or  cross-claim  would
permanently preclude the prosecution of the same.

<PAGE>
                                                            Page 41 of 75 Pages
                                                                               7

               15.  Consent  to  Jurisdiction.   The  Payor  hereby  irrevocably
                    -------------------------
consents to the nonexclusive jurisdiction of the courts of the State of New York
and of any federal court located in such State in connection  with any action or
proceeding  arising out of or relating  to this Senior  Convertible  Note or any
document or instrument delivered pursuant to this Agreement.

               16.  Severability. If any one or more of the provisions contained
                    ------------
herein, or the application thereof in any circumstance, is held invalid, illegal
or  unenforceable  in any respect for any reason,  the  validity,  legality  and
enforceability  of any such provisions  hereof shall not be in any way impaired,
unless the provisions held invalid, illegal or unenforceable shall substantially
impair the benefits of the remaining provisions hereof.

               17.  Entire Agreement. This Senior Convertible Note, the Warrants
                    ----------------
and the  Securities  Purchase  Agreement  is  intended by the parties as a final
expression  of their  agreement  and  intended  to be a complete  and  exclusive
statement of the agreement and understanding of the parties hereto in respect of
the subject matter hereof.  There are no restrictions,  promises,  warranties or
undertakings,  other than those set forth or  referred  to herein.  This  Senior
Convertible Note supersedes all prior agreements and understandings  between the
parties with respect to such subject matter.

               18.  Further  Assurances.  The Payor shall execute such documents
                    -------------------
and perform such further acts  (including,  without  limitation,  obtaining  any
consents, exemptions,  authorizations or other actions by, or giving any notices
to, or making any filings with, any governmental  authority or any other Person)
as may be  reasonably  required  or  desirable  to carry out or to  perform  the
provisions of this Senior Convertible Note.

                                                 BLUEFLY, INC.


                                                 By:
                                                      --------------------------
                                                      Name:
                                                      Title:



<PAGE>
                                                            Page 42 of 75 Pages

                Schedule 3 to Note and Warrant Purchase Agreement

                                 Capitalization

1.  1,500,000  shares  of common  stock  are  reserved  for  issuance  under the
Company's 1997 stock option plan, of which options to purchase  1,432,450 shares
were  outstanding as of August 17, 2000, and an additional  655,000 options were
granted, subject to shareholder approval.

2. 500,000  shares of common stock are reserved for issuance under the Company's
2000 stock option plan, of which options to purchase 217,000 were outstanding as
of August 17, 2000.

3. 11,500  shares of common stock are reserved for issuance upon the exercise of
Underwriters  Purchase  Options and an additional  13,850 shares of common stock
are  reserved  for  issuance  upon  the  exercise  of  warrants  underlying  the
Underwriters Purchase Options.


<PAGE>
                                                            Page 43 of 75 Pages

                                                                    Schedule 3.4

                                                                    Schedule 2.2


                           SHARES AND PURCHASE PRICE

                                  Purchase Price and
                                  Aggregate Principal
                                   Amount of Senior
          Purchaser                Convertible Note          Number of Warrants
-------------------------------   -------------------        ------------------

Quantum Industrial Partners LDC    $      2,904,900              314,697.5

SFM Domestic Investments LLC       $         95,100               10,302.5
                                   ----------------              ---------
TOTAL                              $      3,000,000               325,000
                                   ================              =========






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