BORON LEPORE & ASSOCIATES INC
DEF 14A, 1998-04-30
BUSINESS SERVICES, NEC
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<PAGE>
 
 
                          SCHEDULE 14A INFORMATION
 
PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES EXCHANGE ACT OF 1934
                              (AMENDMENT NO.  )
 
Filed by the Registrant [X]
 
Filed by a Party other than the Registrant [_]
 
Check the appropriate box:
 
[_] Preliminary Proxy Statement       [_] Confidential, for Use of the
                                          Commission Only (as permitted by
                                          Rule 14a-6(e)(2))
 
[X] Definitive Proxy Statement
 
[_] Definitive Additional Materials
 
[_] Soliciting Material Pursuant to (S)240.14a-11(c) or (S)240.14a-12

 
                       BORON, LEPORE & ASSOCIATES, INC.
              ------------------------------------------------
              (Name of Registrant as Specified In Its Charter)
 
                       BORON, LEPORE & ASSOCIATES, INC.
              -------------------------------------------------
                 (Name of Person(s) Filing Proxy Statement)
 

Payment of Filing Fee (check the appropriate box):
 
[X] No fee required

[_] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
    (1) Title of each class of securities to which transaction applies:

        ________________________________________________________________________

    (2) Aggregate number of securities to which transaction applies:

        ________________________________________________________________________
 
    (3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):

        ________________________________________________________________________

    (4) Proposed maximum aggregate value of transaction:

        ________________________________________________________________________

    (5) Total fee paid:

        ________________________________________________________________________
 
[_] Fee paid previously with preliminary materials.

[_] Check box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2) and identify the filing for which the offsetting fee was paid
    previously. Identify the previous filing by registration statement number,
    or the Form or Schedule and the date of its filing.
 
    (1) Amount Previously Paid:

        ________________________________________________________________________
 
    (2) Form, Schedule or Registration Statement No.:

        ________________________________________________________________________
 
    (3) Filing Party:

        ________________________________________________________________________
 
    (4) Date Filed:

        ________________________________________________________________________

<PAGE>
 
                       BORON, LEPORE & ASSOCIATES, INC.
                             17-17 ROUTE 208 NORTH
                         FAIR LAWN, NEW JERSEY, 07410
 
                                                                    May 4, 1998
 
Dear Stockholder:
 
  You are cordially invited to attend the Annual Meeting of Stockholders of
Boron, LePore & Associates, Inc. (the "Annual Meeting") to be held on
Thursday, June 4, 1998, at 8:30 a.m, local time, at the Sheraton Crossroads,
Mahwah, New Jersey.
 
  The Annual Meeting has been called for the purpose of (i) electing two Class
I Directors for three-year terms; (ii) to consider and vote upon a proposal to
approve an amendment to the Company's Amended and Restated 1996 Stock Option
and Grant Plan, (the "Plan") to increase the base number of shares of Common
Stock reserved for issuance under the Plan by 1,000,000 shares; and (iii)
considering and voting upon such other business as may properly come before
the Annual Meeting or any adjournments or postponements thereof.
 
  The Board of Directors has fixed the close of business on April 15, 1998 as
the record date for determining stockholders entitled to notice of, and to
vote at, the Annual Meeting and any adjournments or postponements thereof.
 
  The Board of Directors of the Company recommends that you vote "FOR" the
election of the nominees of the Board of Directors as Directors of the Company
and "FOR" the amendment to the Plan.
 
  IT IS IMPORTANT THAT YOUR SHARES BE REPRESENTED AT THE ANNUAL MEETING.
WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING, YOU ARE REQUESTED TO
COMPLETE, DATE, SIGN AND RETURN THE ENCLOSED PROXY CARD IN THE ENCLOSED
ENVELOPE WHICH REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES. IF YOU
ATTEND THE ANNUAL MEETING, YOU MAY VOTE IN PERSON IF YOU WISH, EVEN IF YOU
HAVE PREVIOUSLY RETURNED YOUR PROXY CARD.
 
                                          Sincerely,
 
                                          Patrick G. LePore
                                          Chief Executive Officer, President
                                           and Chairman
<PAGE>
 
                       BORON, LEPORE & ASSOCIATES, INC.
                             17-17 ROUTE 208 NORTH
                         FAIR LAWN, NEW JERSEY, 07410
                                (201) 791-7272
 
                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
 
                     TO BE HELD ON THURSDAY, JUNE 4, 1998
 
  Notice Is Hereby Given that the Annual Meeting of Stockholders of Boron,
LePore & Associates, Inc. (the "Company") will be held on Thursday, June 4,
1998, at 8:30 a.m., local time, at the Sheraton Crossroads, Mahwah, New Jersey
(the "Annual Meeting"), for the purpose of considering and voting upon:
 
  1.  The election of two Class I Directors for three-year terms;
 
  2. The amendment of the Company's 1996 Stock Option and Grant Plan; and
 
  3. Such other business as may properly come before the Annual Meeting and
     any adjournments or postponements thereof.
 
  The Board of Directors has fixed the close of business on April 15, 1998 as
the record date for determination of stockholders entitled to notice of, and
to vote at, the Annual Meeting and any adjournments or postponements thereof.
Only holders of Common Stock of record at the close of business on that date
will be entitled to notice of, and to vote at, the Annual Meeting and any
adjournments or postponements thereof.
 
  In the event there are not sufficient shares to be voted in favor of any of
the foregoing proposals at the time of the Annual Meeting, the Annual Meeting
may be adjourned in order to permit further solicitation of proxies.
 
                                          By Order of the Board of Directors
 
                                          Martin J. Veilleux
                                          Executive Vice President, Chief
                                           Financial Officer
                                          Secretary and Treasurer
 
Fair Lawn, New Jersey
May 4, 1998
 
  WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING IN PERSON, YOU ARE
REQUESTED TO COMPLETE, DATE, SIGN AND RETURN THE ENCLOSED PROXY CARD IN THE
ENCLOSED ENVELOPE WHICH REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES. IF
YOU ATTEND THE ANNUAL MEETING, YOU MAY VOTE IN PERSON IF YOU WISH, EVEN IF YOU
HAVE PREVIOUSLY RETURNED YOUR PROXY CARD.
<PAGE>
 
                       BORON, LEPORE & ASSOCIATES, INC.
 
                             17-17 ROUTE 208 NORTH
 
                         FAIR LAWN, NEW JERSEY, 07410
 
                                (201) 791-7272
 
                               ----------------
 
                                PROXY STATEMENT
 
                               ----------------
 
                        ANNUAL MEETING OF STOCKHOLDERS
 
                     TO BE HELD ON THURSDAY, JUNE 4, 1998
 
  This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors of Boron, LePore & Associates, Inc. (the
"Company") for use at the Annual Meeting of Stockholders of the Company to be
held on Thursday, June 4, 1998 at 8:30 a.m., local time, at the Sheraton
Crossroads, Mahwah, New Jersey, 07410 and any adjournments or postponements
thereof (the "Annual Meeting").
 
  At the Annual Meeting, the stockholders of the Company will be asked to
consider and vote upon the following matters:
 
    1. The election of two Class I Directors, each for a three-year term,
  with each such term to continue until the annual meeting of stockholders in
  2001 and until such Director's successor is duly elected and qualified;
 
    2. The amendment of the Company's 1996 Stock Option and Grant Plan (the
  "Plan") to increase the number of shares of Common Stock reserved for
  issuance by 1,000,000 shares; and
 
    3. Such other business as may properly come before the meeting and any
  adjournments or postponements thereof.
 
  The Notice of Annual Meeting, Proxy Statement and Proxy Card are first being
mailed to stockholders of the Company on or about May 4, 1998 in connection
with the solicitation of proxies for the Annual Meeting. The Board of
Directors has fixed the close of business on April 15, 1998 as the record date
for the determination of stockholders entitled to notice of, and to vote at,
the Annual Meeting (the "Record Date"). Only holders of Common Stock of record
at the close of business on the Record Date will be entitled to notice of, and
to vote at, the Annual Meeting. As of the Record Date, there were
approximately 10,887,413 shares of Common Stock outstanding and entitled to
vote at the Annual Meeting and approximately 52 stockholders of record. Each
holder of a share of Common Stock outstanding as of the close of business on
the Record Date will be entitled to one vote for each share held of record
with respect to each matter submitted at the Annual Meeting.
 
  The presence, in person or by proxy, of a majority of the total number of
outstanding shares of Common Stock is necessary to constitute a quorum for the
transaction of business at the Annual Meeting. A quorum being present, the
affirmative vote of a plurality of the votes cast is necessary to elect each
of the nominees as Directors of the Company. With respect to Proposal 2, the
affirmative vote of a majority of the shares of Common Stock present or
represented by proxy and entitled to vote is required to approve such
proposal.
 
  Shares that reflect abstentions or "broker non-votes" (i.e., shares
represented at the meeting held by brokers or nominees as to which
instructions have not been received from the beneficial owners or persons
entitled to
<PAGE>
 
vote such shares and with respect to which the broker or nominee does not have
discretionary voting power to vote such shares) will be counted for purposes
of determining whether a quorum is present for the transaction of business at
the meeting. With respect to the election of Directors, votes may be cast in
favor of or withheld from the nominee; votes that are withheld will be
excluded entirely from the vote and will have no effect. Broker non-votes will
also have no effect on the outcome of the election of the Directors. With
respect to Proposal 2, abstentions and broker non-votes will have the effect
of a vote against the Proposal.
 
  STOCKHOLDERS OF THE COMPANY ARE REQUESTED TO COMPLETE, DATE, SIGN AND RETURN
THE ACCOMPANYING PROXY CARD IN THE ENCLOSED ENVELOPE. COMMON STOCK REPRESENTED
BY PROPERLY EXECUTED PROXIES RECEIVED BY THE COMPANY AND NOT REVOKED WILL BE
VOTED AT THE ANNUAL MEETING IN ACCORDANCE WITH THE INSTRUCTIONS CONTAINED
THEREIN. IF INSTRUCTIONS ARE NOT GIVEN THEREIN, PROPERLY EXECUTED PROXIES WILL
BE VOTED "FOR" THE ELECTION OF THE NOMINEES FOR DIRECTOR LISTED IN THIS PROXY
STATEMENT AND "FOR" THE PROPOSED AMENDMENT TO THE PLAN. IT IS NOT ANTICIPATED
THAT ANY MATTERS OTHER THAN THE ELECTION OF DIRECTORS AND THE AMENDMENT TO THE
PLAN WILL BE PRESENTED AT THE ANNUAL MEETING. IF OTHER MATTERS ARE PRESENTED,
PROXIES WILL BE VOTED IN ACCORDANCE WITH THE DISCRETION OF THE PROXY HOLDERS.
 
  Any properly completed proxy may be revoked at any time before it is voted
on any matter (without, however, affecting any vote taken prior to such
revocation) by giving written notice of such revocation to the Secretary of
the Company, or by signing and duly delivering a proxy bearing a later date,
or by attending the Annual Meeting and voting in person. Attendance at the
Annual Meeting will not, by itself, revoke a proxy.
 
  The Annual Report of the Company, including financial statements for the
fiscal year ended December 31, 1997 ("Fiscal 1997"), is being mailed to
stockholders of the Company concurrently with this Proxy Statement. The Annual
Report, however, is not a part of the proxy solicitation material.
 
                                  PROPOSAL 1
                             ELECTION OF DIRECTORS
 
  The Board of Directors of the Company consists of seven members and is
divided into three classes, with two Directors in Class I, three Directors in
Class II and two Directors in Class III. Directors serve for three-year terms
with one class of Directors being elected by the Company's stockholders at
each annual meeting.
 
  At the Annual Meeting, two Class I Directors will be elected to serve until
the annual meeting of stockholders in 2001 and until the respective Directors'
successor is duly elected and qualified. The Board of Directors has nominated
Jacqueline C. Morby and John A. Staley, IV for re-election as the Class I
Directors. Unless otherwise specified in the proxy, it is the intention of the
persons named in the proxy to vote the shares represented by each properly
executed proxy for the re-election of Ms. Morby and Mr. Staley as Directors.
The nominees have agreed to stand for re-election and to serve, if elected, as
Directors. However, if the persons nominated by the Board of Directors fail to
stand for election or are unable to accept election, the proxies will be voted
for the election of such other persons as the Board of Directors may
recommend.
 
VOTE REQUIRED FOR APPROVAL
 
  A quorum being present, the affirmative vote of a plurality of the votes
cast is necessary to elect the nominee as a Director of the Company.
 
  THE BOARD OF DIRECTORS OF THE COMPANY RECOMMENDS A VOTE FOR THE ELECTION OF
THE NOMINEES OF THE BOARD OF DIRECTORS AS DIRECTORS OF THE COMPANY.
 
                                       2
<PAGE>
 
                        INFORMATION REGARDING DIRECTORS
 
  The Board of Directors of the Company held six meetings during Fiscal 1997.
During Fiscal 1997, each of the incumbent Directors attended at least 75% of
the total number of meetings of the Board and of the committees of which he or
she was a member. The Board of Directors has established an Audit Committee
(the "Audit Committee") and a Compensation Committee (the "Compensation
Committee"). The Audit Committee recommends the firm to be appointed as
independent accountants to audit financial statements and to perform services
related to the audit, reviews the scope and results of the audit with the
independent accountants, reviews with management and the independent
accountants the Company's annual operating results, considers the adequacy of
the internal accounting procedures and considers the effect of such procedures
on the accountants' independence. The Compensation Committee reviews and
recommends the compensation arrangements for officers and other senior level
employees, reviews general compensation levels for other employees as a group,
determines the options or stock to be granted to eligible persons under the
Plan and takes such other action as may be required in connection with the
Company's compensation and incentive plans. The Audit Committee consists of
Roger Boissonneault and Roger Kafker and held two meetings during 1997. The
Compensation Committee consists of Jacqueline C. Morby and John A. Staley, IV
and held six meetings during 1997.
 
  Non-employee directors other than Mr. Kafker and Ms. Morby (the "Independent
Directors") receive a fee of $2,000 for each meeting of the Board of Directors
and $1,000 for each committee meeting that they attend, and each director is
reimbursed for travel and other expenses incurred in attending meetings. Each
Independent Director acquired 6,666 shares of restricted Common Stock at the
time he joined the Board.
 
  Set forth below is certain information regarding the Directors of the
Company, including the Class I Directors who have been nominated for election
at the Annual Meeting, based on information furnished by them to the Company.
 
<TABLE>
<CAPTION>
                                                                        DIRECTOR
      NAME                                                          AGE  SINCE
      ----                                                          --- --------
   <S>                                                              <C> <C>
   CLASS I--TERM EXPIRES 1998
   Jacqueline C. Morby*(2).........................................  60   1996
   John A. Staley, IV*(2)..........................................  54   1997
   CLASS II--TERM EXPIRES 1999
   Gregory F. Boron................................................  45   1996
   Roger B. Kafker(1)..............................................  36   1996
   Joseph E. Smith.................................................  59   1997
   CLASS III--TERM EXPIRES 2000
   Patrick G. LePore...............................................  43   1996
   Roger Boissonneault(1)..........................................  49   1997
</TABLE>
- - --------
 *Nominee for re-election.
(1) Member of the Audit Committee.
(2)Member of the Compensation Committee.
 
                                       3
<PAGE>
 
  The principal occupation and business experience for at least the last five
years for each Director of the Company is set forth below.
 
  Patrick G. LePore joined the Company in 1985 after six years at Hoffmann-La
Roche, a pharmaceutical company, where he worked as a product manager from
1982 to 1983 and as a product director from 1983 to 1985. He became President
and Chief Executive Officer of the Company in January 1992 and became Chairman
of the Board in December 1996.
 
  Gregory F. Boron joined the Company in 1985 after leaving the U.S. Army as a
Major. He served as Vice President and Chief Financial Officer from January
1991 to November 1993 and as Executive Vice President, Administration and
Production from November 1993 to December 1996. Since December 1996, he has
served as Chief Operating Officer and Executive Vice President--Administration
of the Company.
 
  Roger Boissonneault has served as a director of the Company since April 1997
and is the President of Warner-Chilcott Laboratories, Inc., a pharmaceutical
company. Before becoming President of Warner-Chilcott Laboratories, Inc. in
April 1996, he was associated with Warner-Lambert Co., the former parent
company of Warner Chilcott, since 1976, most recently as Vice President,
Female Health Care from October 1991 to January 1994 and Vice President and
General Manager from January 1994 to April 1996.
 
  Roger B. Kafker has served as a director of the Company since December 1996.
He has been associated with TA Associates, Inc. or its predecessor since 1989
and became a Principal of that firm in 1994 and a Managing Director in 1995.
Mr. Kafker is also a director of ANSYS, Inc., a computer software company,
Monarch Dental Corporation, a manager of dental group practices, and
Affiliated Managers Group, Inc., an investment management holding company.
 
  Jacqueline C. Morby has served as a director of the Company since December
1996. She has been Managing Director or a partner of TA Associates, Inc. or
its predecessor since 1982. Ms. Morby is also a director of ANSYS, Inc., a
computer software company, Ontrack Data International, Inc., a data recovery
and software company, and Pacific Life Corp., a life insurance company.
 
  Joseph E. Smith served in various positions with Warner-Lambert Co., a
pharmaceutical company, from March 1989 until his retirement in September
1997. He was a corporate vice president at Warner-Lambert and served as a
member of the office of the Chairman and as a member of the firm's management
committee. He also served as President, Pharmaceuticals (Parke-Davis) and
President, Shaving Products (Schick and Wilkinson Sword). Mr. Smith is also a
director of VIVUS, Inc., a pharmaceutical company and Penederm, Inc., a
pharmaceutical company.
 
  John A. Staley, IV has served as a director of the Company since May 1997.
Mr. Staley was Chief Executive Officer of Federated Research Corp., an
investment management firm and a subsidiary of Federated Investors Inc. which
is, in turn, a wholly owned subsidiary of Federated Investors, a Delaware
business trust, from 1984 through November 1994 when he retired. Upon his
retirement, Mr. Staley worked as a self-employed financial advisor from
November 1994 to November 1996 and has been the Chief Executive Officer of
Staley Capital Advisers, Inc., an investment advisory firm, from November 1996
to present. He is also a director of Robroy Industries, Inc., a manufacturer
of conduit products.
 
                                       4
<PAGE>
 
                              EXECUTIVE OFFICERS
 
  The principal occupation and business experience for at least the last five
years for each current executive officer is set forth below (except for Mr.
LePore and Mr. Boron, each of whose business experience is discussed above).
 
<TABLE>
<CAPTION>
          NAME           AGE                           POSITION
          ----           ---                           --------
<S>                      <C> <C>
Patrick G. LePore.......  43 Chairman of the Board, President and Chief Executive Officer
Gregory F. Boron........  45 Chief Operating Officer
Timothy J. McIntyre.....  42 Executive Vice President and President--Promotional
                             Conferencing Services Division
Brian J. Smith..........  42 Executive Vice President and President--BLP Sales Support
                             Division
Martin J. Veilleux......  36 Executive Vice President--Finance, Chief Financial Officer,
                             Secretary and Treasurer
</TABLE>
- - --------
  Each of the officers holds his respective office until the regular annual
meeting of the Board of Directors following the annual meeting of stockholders
and until his successor is elected and qualified or until his earlier
resignation or removal.
 
  Timothy J. McIntyre joined the Company as Executive Vice President--
Corporate Development and became Executive Vice President of the Company and
President--Promotional Conferencing Services Division in June 1997. Prior to
joining the Company, he served as President and Chief Executive Officer of
Managed Marketing LLC, a healthcare marketing intelligence company, from
October 1995 until March 1997. From June 1991 until October 1995, he was
President of Medical News Network, a subdivision of Whittle Communications LP,
a marketing communications company, and from 1987 to 1991, he was Group
President of VNU Group, a conglomerate of healthcare and consumer marketing
intelligence companies.
 
  Brian J. Smith joined the Company as Executive Vice President and
President--BLP Sales Support Division in August 1997. Prior to joining the
Company, he served as Vice President of Sales and Marketing of Watson
Laboratories, Inc., a pharmaceutical manufacturing company and a subsidiary of
Watson Pharmaceuticals, Inc., from August 1995 until joining the Company and
as Director of Marketing/Managed Care at Forest Laboratories, Inc., a
pharmaceutical manufacturing company from August 1988 to July 1995.
 
  Martin J. Veilleux joined the Company as Controller in March 1997 and became
Executive Vice President--Finance, Chief Financial Officer, Secretary and
Treasurer in July 1997. Prior to joining the Company, he served in positions
of increasing responsibility over a ten year period at Concurrent Computer
Corporation, serving most recently as Director of Finance from November 1991
to September 1994 and as Corporate Controller until leaving Concurrent
Computer in September 1996.
 
                                       5
<PAGE>
 
                            EXECUTIVE COMPENSATION
 
  The following sections of this Proxy Statement set forth and discuss the
compensation paid or awarded during the last two years to the Company's Chief
Executive Officer and the four most highly compensated executive officers at
the end of Fiscal 1997 who earned in excess of $100,000 during 1997 plus one
additional individual who would have been included in the four most highly
compensated executive officers but for the fact that he was not serving as an
executive officer at the end of Fiscal 1997 (collectively, the "Named
Executive Officers").
 
SUMMARY COMPENSATION
 
  Summary Compensation. The following summary compensation table sets forth
information concerning compensation for services rendered in all capacities
awarded to, earned by or paid to the Named Executive Officers during each of
the last two fiscal years.
 
                                       6
<PAGE>
 
                          SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                   LONG-
                                                             TERM COMPENSATION
                                   ANNUAL COMPENSATION            AWARDS
                                   ------------------------  ----------------- ------------
                                                                SECURITIES      ALL OTHER
                                                                UNDERLYING     COMPENSATION
  NAME AND PRINCIPAL POSITION YEAR SALARY($)      BONUS($)   OPTIONS (SHARES)      ($)
  --------------------------- ---- ----------     ---------  ----------------- ------------
<S>                           <C>  <C>            <C>        <C>               <C>
Patrick G. LePore.....        1997    315,000        45,000       100,000          73,167(1)(2)
Chairman, President           1996    421,226       998,700           --        1,769,301(3)(4)
and Chief Executive
 Officer
Gregory F. Boron......        1997    285,000           --            --           31,365(1)(2)
Chief Operating Offi-
 cer                          1996    392,886       897,200           --          719,263(3)(4)
Timothy J. McIn-
 tyre(5)..............        1997    113,462       100,000       249,999          86,970(1)(6)
Executive Vice Presi-
 dent                         1996        --            --            --              --
Brian Smith(7)........        1997     68,535       100,000       200,000           8,022(1)
Executive Vice Presi-         1996
 dent                                     --            --            --              --
Martin J.
 Veilleux(8)..........        1997    101,500        30,000        59,999           7,886(1)
Executive Vice Presi-         1996        --            --            --              --
 dent and
 Chief Financial Offi-
 cer
Christopher J. Swee-
 ney(9)...............        1997    207,419           --            --           34,301(1)(2)
Former Executive Vice
 President                    1996    325,884(10)   109,400           --        5,702,630(3)(11)
</TABLE>
- - --------
 (1) Includes an auto allowance of $12,619 for Mr. LePore; $9,645 for Mr.
     Boron; $3,388 for Mr. McIntyre; $3,150 for Mr. Smith; $3,000 for Mr.
     Veilleux; and $10,800 for Mr. Sweeney; and insurance premiums paid by the
     Company of $17,461 on behalf of Mr. LePore; $14,339 on behalf of Mr.
     Boron; $8,582 paid on behalf of Mr. McIntyre; $4,872 paid on behalf of
     Mr. Smith; $4,886 paid on behalf of Mr. Veilleux; and $7,086 paid on
     behalf of Mr. Sweeney.
 (2) Includes club dues paid by the Company of $43,087 for Mr. LePore; $7,381
     paid on behalf of Mr. Boron; and $16,415 paid on behalf of Mr. Sweeney.
 (3) Includes special bonuses, including a bonus paid as part of the Company's
     1996 recapitalization transaction, totaling the following amounts: Mr.
     LePore $1,739,499, Mr. Boron $696,125, and Mr. Sweeney $5,694,230. See
     "Certain Transactions."
 (4) Includes premiums on life insurance paid by the Company of $29,802 on
     behalf of Mr. LePore and $23,138 paid on behalf of Mr. Boron.
 (5) Employment commenced in January 1997.
 (6) Includes a relocation bonus of $75,000.
 (7) Employment commenced in August 1997.
 (8) Employment commenced in March 1997.
 (9) Mr. Sweeney resigned in September 1997.
(10) Includes $150,884 Mr. Sweeney earned in sales salaries prior to becoming
     an executive officer in July 1996.
(11) Includes a car allowance of $8,400.
 
                                       7
<PAGE>
 
  Executive Bonus Plan. The Company recently adopted an executive bonus plan
to provide incentive bonuses to executive officers of the Company for the
attainment of financial and other objectives. Target awards are expressed as a
percentage of the executive's base salary. Actual awards are based on the
target award as adjusted for Company and individual performance. Company
performance is measured by pre-established operating income goals of the
Company and, for executives with divisional responsibility, operating income
goals of the division for which such person had direct management
responsibility. Individual performance is based on a subjective evaluation of
the executive's personal performance. Of the award, two-thirds is based on
Company performance and one-third is based on individual performance.
Depending on actual Company and individual performance, the actual bonus may
range from 0% to 200% of the individual's target bonus.
 
  Option Grants. The following table sets forth certain information concerning
the grant of options to purchase Common Stock of the Company to the Named
Executive Officers who received such grants during Fiscal 1997.
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                                           POTENTIAL REALIZABLE
                                                                          VALUE AT ASSUMED ANNUAL
                                                                           RATES OF STOCK PRICE
                                                                             APPRECIATION FOR
                                       INDIVIDUAL GRANTS                      OPTION TERM(1)
                         ------------------------------------------------ ------------------------
                         NUMBER OF       PERCENT
                         SECURITIES      OF TOTAL
                         UNDERLYING      OPTIONS     EXERCISE
                          OPTIONS        GRANTED      OR BASE
                          GRANTED      TO EMPLOYEES  PRICE PER EXPIRATION
   NAME                    (#)(2)     IN FISCAL YEAR  ($/SH)      DATE      5% ($)      10% ($)
   ----                  ----------   -------------- --------- ---------- ----------- ------------
<S>                      <C>          <C>            <C>       <C>        <C>         <C>
Patrick G. LePore.......  100,000(3)       14.0%       22.00    11/10/07    1,383,600   3,506,200
Timothy J. McIntyre.....  199,999(4)       28.0%        9.45     6/30/07    1,188,594   3,011,985
                           50,000(5)        7.0%       22.00    11/10/07      691,750   1,753,100
Brian J. Smith..........  200,000(6)       28.0%       12.00     8/18/07    1,509,200   3,825,000
Martin J. Veilleux......   13,333(7)        1.9%        9.45     6/09/07       79,238     200,795
                           46,666(8)        6.5%       12.00     8/07/07      352,174     892,460
</TABLE>
- - --------
(1) This column shows the hypothetical gain or option spreads of the options
    granted based on assumed annual compound stock appreciation rates of 5%
    and 10% over the full 10-year term of the options. The 5% and 10% assumed
    rates of appreciation are mandated by the rules of the Securities and
    Exchange Commission and do not represent the Company's estimate or
    projection of future Common Stock prices. The gains shown are net of the
    option exercise price, but do not include deductions for taxes or other
    expenses associated with the exercise of the option or the sale of the
    underlying shares, or reflect non-transferability, vesting or termination
    provisions. The actual gains, if any, on the exercises of stock options
    will depend on the future performance of the Common Stock.
(2) All options are subject to the employee's continued employment and
    terminate ten years after the grant date. All options were granted at fair
    market value as determined by the Board of Directors/Compensation
    Committee of the Board of Directors.
(3) Such options become exercisable in four equal annual installments,
    commencing on November 10, 1998.
(4) Such options become exercisable on June 30, 2004, subject to earlier
    vesting based on achievement of specified performance objectives.
(5) Such options become exercisable in two equal annual installments,
    commencing on November 10, 1998.
 
                                       8
<PAGE>
 
(6) 66,666 options vest and become exercisable on September 29, 1998. The
    remaining 133,334 options vest in 5 equal annual installments beginning on
    August 18, 2000, subject to earlier vesting based on achievement of
    specified performance objectives.
(7) Such options become exercisable in four equal annual installments,
    commencing on June 9, 1998.
(8) Such options become exercisable in four equal annual installments,
    commencing on August 7, 1998.
 
  Option Exercises and Option Values. The following table sets forth
information concerning the number and value of unexercised options to purchase
Common Stock of the Company held by the Named Executive Officers who held such
options at December 31, 1997. No Named Executive Officer of the Company
exercised any options to purchase Common Stock during 1997.
 
                   AGGREGATED FISCAL YEAR-END OPTION VALUES
 
<TABLE>
<CAPTION>
                              NUMBER OF SECURITIES               VALUE OF UNEXERCISED
                         UNDERLYING UNEXERCISED OPTIONS          IN-THE-MONEY OPTIONS
                            AT DECEMBER 31, 1997 (#)          AT DECEMBER 31, 1997 ($)(1)
                         ----------------------------------   -----------------------------
  NAME                    EXERCISABLE       UNEXERCISABLE     EXERCISABLE    UNEXERCISABLE
  ----                   --------------    ----------------   -------------  --------------
<S>                      <C>               <C>                <C>            <C>
Patrick G. LePore.......              --              100,000            --          550,000
Timothy J. McIntyre.....           66,667             183,332      1,203,339       2,681,642
Brian J. Smith..........              --              200,000            --        3,100,000
Martin J. Veilleux......              --               59,999            --          963,984
</TABLE>
- - --------
(1) Based on the last reported sale price on the Nasdaq National Market on
    December 31, 1997 ($27.50 per share) less the option exercise price.
 
EMPLOYMENT AGREEMENTS WITH EXECUTIVE OFFICERS
 
  The Company has entered into employment agreements with Mr. LePore & Mr.
Boron. The terms of the agreements are substantially similar except with
respect to minimum annual base salary ($350,000 for Mr. LePore and $285,000
for Mr. Boron). The agreements have initial employment terms ending on
December 4, 1999 and automatically renew for one year periods thereafter. In
the event of a termination of employment without cause or a material breach by
the Company, the agreements provide for severance equal to the greater of the
executive's unpaid compensation under the agreement through the end of the
initial term or two year's average total compensation over the three most
recently completed years. Upon termination by the Company of the executive's
employment without cause or upon resignation by the executive for Good Reason
(as defined) within twelve months following a change in control of the Company
(as defined), the executive is entitled to receive severance equal to the
greater of the executive's unpaid total compensation under the agreement up to
a maximum of three year's total compensation or two year's average total
compensation. As provided in the employment agreements, the executives have
also entered into non-competition agreements with the Company pursuant to
which they may not engage in certain competitive activities in the dental
industry without the Company's consent prior to the later of June 30, 2001 or
the date on which they stop receiving severance payments following the
termination of employment for any reason.
 
  In June 1997, the Company entered into an Employment Agreement with Timothy
J. McIntyre. The agreement provides for (i) an annual base salary of $225,000,
(ii) an employment term ending on June 9, 1999 with potential one-year
renewals thereafter, subject to earlier termination by either party, and (iii)
the continuation of base salary and benefit payments until the later of June
9, 1999 or one year following termination
 
                                       9
<PAGE>
 
of employment in the event the employee's employment is terminated by the
Company without cause (as defined) or by Mr. McIntyre following a material
default by the Company. Mr. McIntyre's agreement prohibits competition with
the Company until June 9, 1999 or the first anniversary of the termination of
his employment, if later.
 
  In August 1997, the Company entered into an Employment Agreement with Martin
J. Veilleux. The agreement provides for (i) an annual base salary of $160,000,
(ii) an initial employment term expiring on July 2, 1999 with one-year
renewals thereafter, subject to earlier termination by either party and (iii)
the continuation of base salary payments until the later of July 2, 1999 or
one year following termination of employment in the event the employee's
employment is terminated by the Company without cause (as defined) or by Mr.
Veilleux following a material default by the Company. Mr. Veilleux's agreement
prohibits competition with the Company until the first anniversary of the date
of his termination of employment with the Company.
 
  In August 1997, the Company also entered into an Employment Agreement with
Brian J. Smith. The agreement provides for (i) an annual base salary of
$200,000, (ii) an employment term expiring on December 31, 1999 with potential
one-year renewals thereafter, subject to earlier termination by either party
and (iii) the continuation of base salary and benefit payments until the later
of December 31, 1999 or 270 days following termination of employment in the
event the employee's employment is terminated by the Company without cause (as
defined) or by Mr. Smith following a material default by the Company. Mr.
Smith's agreement prohibits competition with the Company until 270 days after
the date of his termination of employment with the Company.
 
REPORT OF THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS ON EXECUTIVE
COMPENSATION
 
  The Compensation Committee is responsible for the oversight of all of the
Company's compensation policies and practices including benefits and
perquisites. Compensation is defined as base salary, all forms of variable pay
and pay-for-performance, and stock options, restricted stock or any other
plans directly or indirectly related to the Company's stock. Members of the
Compensation Committee will be appointed from the Board of Directors annually
at the first meeting of the Board following the annual meeting of
stockholders. Not less than a majority of the Compensation Committee will
consist of outside directors. It is also envisioned that the composition of
the Compensation Committee will reflect the requirements of Rule 16b-3 under
the Securities Exchange Act of 1934 as in effect from time to time.
 
  Compensation Philosophy. The objective of the Company's Compensation
Committee is to provide compensation that will attract and retain executives,
motivate each executive toward the achievement of the Company's short and
long-term financial goals and objectives and recognize individual
contributions as well as overall business results. In order to achieve this
objective, the primary focus of the Compensation Committee has been on the
competitiveness of each of the key elements of executive compensation (base
salary, bonus and stock option grants) and the compensation package as a
whole. In general, the Compensation Committee believes that total compensation
should reflect both the relative performance of the Company among its peer
group as listed in the Peer Issuer Index and other public companies of similar
size as well as the Company's performance as measured against its own
financial objectives. The Company's objectives include quantitative factors
that directly improve the Company's short-term financial performance and
qualitative factors that strengthen the Company's ability to enhance
profitable growth over the long-term, such as demonstrated leadership ability,
management development, insuring compliance with laws, regulations and Company
policies, and anticipating and responding to changing market and economic
conditions.
 
                                      10
<PAGE>
 
  Compensation of the Chief Executive Officer. Mr. LePore's 1997 compensation
was determined at the time of the Company's recapitalization transaction in
December, 1996 when the Company entered into a three year employment agreement
with him providing for an annual base salary of $315,000. Based upon the
successful completion of the Company's initial public offering in September,
1997 resulting in proceeds to the Company of approximately $59,800,000 and the
Company's strong operating performance in 1997 as reflected in its performance
relative to the companies that comprise both the Nasdaq Market Index and the
Company's Peer Issuer Index, Mr. LePore was awarded a bonus of $45,000. In
addition, Mr. LePore was awarded options to purchase 100,000 shares of the
Company's Common Stock at an exercise price of $22.00 per share in order to
provide him with a long-term incentive tied to the Company's performance. Mr.
LePore's annual base salary for 1998 was also increased to $350,000.
 
  Deductibility of Executive Compensation. Beginning in 1994, the Internal
Revenue Code of 1986, as amended (the "Code"), limited the federal income tax
deductibility of compensation paid to the Company's Chief Executive Officer
and to each of the other four most highly compensated executive officers. For
this purpose, compensation can include, in addition to cash compensation, the
difference between the exercise price of stock options and the value of the
underlying stock on the date of exercise. The Company may deduct compensation
with respect to any of these individuals only to the extent that during any
fiscal year such compensation does not exceed $1 million or meets certain
other conditions (such as stockholder approval). Considering the Company's
current compensation plans and policy, the Company and the Committee believe
that, for the near future, there is little risk that the Company will lose any
significant tax deduction relating to executive compensation. If the
deductibility of executive compensation becomes a significant issue, the
Company's compensation plans and policy will be modified to maximize
deductibility if the Company and the Committee determine that such action is
in the best interests of the Company.
 
                                          Compensation Committee
 
                                          Jacqueline C. Morby
                                          John A. Staley, IV
 
                                      11
<PAGE>
 
SHAREHOLDER RETURN PERFORMANCE GRAPH
 
  Set forth below is a line graph comparing the yearly percentage change in
the cumulative total shareholder return on the Company's Common Stock, based
on the market price of the Company's Common Stock with the total return of
companies included within the Nasdaq Stock Market Index and a peer group of
companies engaged in contract research and outsourcing for the pharmaceutical
industry, including companies engaged in contract sales for the pharmaceutical
industry (the "Peer Issuer Index") for the period commencing September 24,
1997 and ended December 1997. The members of the Peer Industry Index are
Applied Analytical Industries, Clintrials Research, Inc., Covance, Inc.,
Parexel International Corp., Pharmaceutical Product Development, Inc.,
Quintiles Transnational Corp. and Snyder Communications, Inc. The calculation
of total cumulative return assumes a $100 investment in the Company's Common
Stock, the Nasdaq Stock Market Index and the Peer Industry Index on September
24, 1997, the first day of trading of the Company's Common Stock, and the
reinvestment of all dividends.
 
<TABLE> 
<CAPTION> 
        ============================================================= 
                                             9/24/97       12/31/97
        ============================================================= 
        <S>                                  <C>           <C> 
          Nasdaq Stock Market Index          $100.00       $ 93.10

          Peer Industry Index                $100.00       $100.30

          Boron, LePore & Associates, Inc.   $100.00       $121.50
        ============================================================= 
</TABLE> 
                                           
                                       12
<PAGE>
 
                                  PROPOSAL II
               AMENDMENT TO THE 1996 STOCK OPTION AND GRANT PLAN
 
PROPOSAL
 
  On April 25, 1998, the Board of Directors voted to increase the base number
of shares reserved for issuance under the Plan by 1,000,000 shares and to
increase the number of shares for which incentive stock options may be issued
under the Plan by 1,000,000 shares. The base number of shares is the number of
shares to which the Company adds five percent of the stock issued by the
Company since December 31, 1997 to get the number of shares which may be
issued under the Plan. The Board of Directors recommends increasing this
number from 3,000,000 to 4,000,000. In connection with this increase, the
number of shares of Common Stock for which incentive options may be granted
under the Plan will be increased from 3,000,000 to 4,000,000 shares so that
all shares currently reserved for issuance can be granted as incentive stock
options. The Board has recommended these increases to accommodate the
continued and significant expansion of the Company's staff.
 
  Summary of the Plan. The Plan was initially adopted by the Board of
Directors in December 1996 and was subsequently approved by the Company's
stockholders. The Plan permits (i) the grant of Incentive Options, (ii) the
grant of Non-Qualified Options, (iii) the issuance or sale of Common Stock
with or without vesting or other restrictions ("Restricted Stock") (iv) the
issuance or sale of Common Stock without restrictions ("Unrestricted Stock"
and, together with Restricted Stock, "Stock Grants"), (v) the grant of Common
Stock upon the attainment of specified performance goals ("Performance Share
Awards"), (vi) the grant of the right to receive cash dividends with the
holders of the Common Stock as if the recipient held a specified number of
shares of the Common Stock ("Dividend Equivalent Rights") and (vii) the grant
of the right to receive the value of the excess of the fair market value of
the Common Stock over the exercise price of the Common Stock ("Stock
Appreciation Rights" or "SARs"). These grants may be made to officers and
other employees, directors, advisors, consultants and other key persons of the
Company and its subsidiaries. The Plan currently provides for the issuance of
3,000,000 shares of Common Stock plus an additional number of shares equal to
five percent (5%) of the shares of stock issued by the Company in the previous
six months (measured as of June 30 and December 31 of each year). Currently,
no more than 3,000,000 shares can be granted as incentive stock options. Of
the shares reserved for issuance, (i) 929,893 shares were subject to
outstanding options with a weighted average exercise price of $15.89 per share
at April 15, 1998 and (ii) 1,212,986 shares were sold pursuant to restricted
and unrestricted stock awards for an aggregate cash purchase price of $574,733
as of December 31, 1997. The Company has repurchased 466,666 of these shares
from a former executive officer of the Company. See "Certain Transactions."
These repurchased shares are not available for future grant under the Plan. As
of April 15, 1998, 854,739 shares were available for future grant under the
Plan. On and after the date the Plan becomes subject to Section 162(m) of the
Internal Revenue Code of 1986, as amended, options with respect to no more
than 333,333 shares of Common Stock may be granted to any one individual in
any calendar year.
 
  The Plan is administered by the Compensation Committee. Subject to the
provisions of the Plan, the Compensation Committee has full power to determine
from among the persons eligible for grants under the Plan the individuals to
whom grants will be made, the combination of grants to participants and the
specific terms of each grant, including vesting. Incentive Options may be
granted only to officers or other full-time employees of the Company or its
subsidiaries, including members of the Board of Directors who are also full-
time employees of the Company or its subsidiaries. The amount and recipients
of any options is not determinable since such grants are subject to the
discretion of the Compensation Committee.
 
  The option exercise price of options granted under the Plan is determined by
the Compensation Committee but, in the case of Incentive Options, may not be
less than 100% of the fair market value of the underlying shares on the date
of grant. If any employee of the Company or any subsidiary owns (or is deemed
to own) at the date
 
                                      13
<PAGE>
 
of grant shares of stock representing in excess of 10% of the combined voting
power of all classes of stock of the Company or any parent or subsidiary, the
option exercise price for Incentive Options granted to such employee may not
be less than 110% of the fair market value of the underlying shares on that
date. Non-Qualified Options may be granted at prices less than the fair market
value of the underlying shares on the date granted. Options typically are
subject to vesting schedules, terminate 10 years from the date of grant and
may be exercised for specified periods subsequent to the termination of the
optionee's employment or other business relationship with the Company. At the
discretion of the Compensation Committee, any option may include a "reload"
feature pursuant to which an optionee exercising an option receives in
addition to the number of shares of Common Stock due on the exercise of such
an option an additional option with an exercise price equal to the fair market
value of the Common Stock on the date such additional option is granted. Upon
the exercise of options, the option exercise price must be paid in full either
in cash or by certified or bank check or other instrument acceptable to the
Compensation Committee or, in the sole discretion of the Compensation
Committee, by delivery of shares of Common Stock already owned by the
optionee. The exercise price may also be delivered to the Company by a broker
pursuant to irrevocable instructions to the broker selling the underlying
shares from the optionee, or by the delivery of a promissory note if the Board
has authorized the loan of funds, provided that at least the par value of the
shares is paid other than by promissory note.
 
  The Plan also permits Stock Grants, Performance Share Awards, grants of
Dividend Equivalent Rights and grants of Stock Appreciation Rights. Stock
Grants may be made to persons eligible under the Plan, subject to such
conditions and restrictions as the Compensation Committee may determine. Prior
to the vesting of shares, recipients of Stock Grants generally will have all
the rights of a stockholder with respect to the shares, including voting and
dividend rights, subject only to the conditions and restrictions set forth in
the Plan or in any agreement. The Compensation Committee may also make Stock
Grants to persons eligible under the Plan in recognition of past services or
other valid consideration, or in lieu of cash compensation. In the case of
Performance Share Awards, the issuance of shares of Common Stock will occur
only after the conditions and restrictions set forth in the grant agreement
are satisfied. In addition, the Compensation Committee may grant Dividend
Equivalent Rights in conjunction with any other grant made pursuant to the
Plan or as a free-standing grant. Dividend Equivalent Rights may be paid
currently or deemed to be reinvested in additional shares of Common Stock,
which may thereafter accrue further dividends. Stock Appreciation Rights can
be granted in tandem with, or independently of, stock options. Stock
Appreciation Rights are granted subject to terms and conditions set by the
Committee.
 
  The Compensation Committee may, in its sole discretion, accelerate or extend
the date or dates on which all or any particular option or options granted
under the Plan may be exercised or vest. To the extent not exercised, all
options granted under the Plan terminate upon the merger, liquidation or sale
of substantially all of the assets of the Company unless assumed by a
successor entity or otherwise determined by the Compensation Committee. All
shares of restricted Common Stock issued under the Plan are generally treated
as fully vested on any merger, liquidation or sale of substantially all of the
assets of the Company.
 
  The Board may at any time, amend or discontinue the Plan, although
stockholder approval is required for any material amendments and no such
action may adversely affect any outstanding awards.
 
  Restricted and Unrestricted Stock Grants. Since adopting the Plan, the
Company has sold an aggregate of 802,988 shares of restricted Common Stock to
employees and directors of the Company under the Plan for an aggregate cash
purchase price of $390,883, including an aggregate of 400,000 shares sold to
Messrs. LePore & Boron for an aggregate cash purchase price of $171,000. The
Company has sold an aggregate of 409,998 shares of unrestricted Common Stock
to employees and consultants for an aggregate cash purchase price of $183,850.
 
                                      14
<PAGE>
 
These shares generally vest upon the achievement of specified performance
objectives and/or at a specified date or dates, with unvested shares subject
to repurchase at cost upon the termination of the purchaser's employment or
other relationship with the Company. All shares of restricted Common Stock
issued are generally treated as fully vested on any merger, liquidation or
sale of substantially all of the assets of the Company.
 
FEDERAL INCOME TAX CONSEQUENCES
 
  The following is a summary of the principal federal income tax consequences
pertaining to options granted under the Plan. It does not describe all federal
tax consequences under the Plan, nor does it describe state or local tax
consequences.
 
  Incentive Options. Under the Code, an employee will not realize taxable
income by reason of the grant or the exercise of an Incentive Option. If an
employee exercises an Incentive Option and does not dispose of the shares
until the later of (a) two years from the date the option was granted or (b)
one year from the date the shares were transferred to the employee, the entire
gain, if any, realized upon disposition of such shares will be taxable to the
employee as capital gain, and the Company will not be entitled to any
deduction. If an employee disposes of the shares within such one-year or two-
year period in a manner so as to violate the holding period requirements (a
"disqualifying disposition"), the employee generally will realize ordinary
income in the year of disposition, and the Company will receive a
corresponding deduction, in an amount equal to the excess of (1) the lesser of
(x) the amount, if any, realized on the disposition and (y) the fair market
value of the shares on the date the option was exercised over (2) the option
price. Any additional gain realized on the disposition of the shares acquired
upon exercise of the option will be long-term, mid-term or short-term capital
gain and any loss will be long-term, mid-term or short-term capital loss
depending upon the holding period for such shares. The employee will be
considered to have disposed of his shares if he sells, exchanges, makes a gift
of or transfers legal title to the shares (except by pledge or by transfer on
death). If the disposition of shares is by gift and violates the holding
period requirements, the amount of the employee's ordinary income (and the
Company's deduction) is equal to the fair market value of the shares on the
date of exercise less the option price. If the disposition is by sale or
exchange, the employee's tax basis will equal the amount paid for the shares
plus any ordinary income realized as a result of the disqualifying
distribution. The exercise of an Incentive Option may subject the employee to
the alternative minimum tax.
 
  Special rules apply if an employee surrenders shares of Common Stock in
payment of the exercise price of his Incentive Option.
 
  An Incentive Option that is exercised by an employee more than three months
after an employee's employment terminates will be treated as a Non-Qualified
Option for Federal income tax purposes. In the case of an employee who is
disabled, the three-month period is extended to one year and in the case of an
employee who dies, the three-month employment rule does not apply.
 
  Non-Qualified Options. There are no Federal income tax consequences to
either the optionee, or the Company on the grant of a Non-Qualified Option. On
the exercise of a Non-Qualified Option, the optionee (except as described
below) has taxable ordinary income equal to the excess of the fair market
value of the Common Stock received on the exercise date over the option price
of the shares. The optionee's tax basis for the shares acquired upon exercise
of a Non-Qualified Option is increased by the amount of such taxable income.
The Company will be entitled to a Federal income tax deduction in an amount
equal to such excess. Upon the sale of the shares acquired by exercise of a
Non-Qualified Option, the optionee will realize long-term, mid-term or short-
term capital gain or loss depending upon his or her holding period for such
shares.
 
                                      15
<PAGE>
 
  Special rules apply if an optionee surrenders shares of Common Stock in
payment of the exercise price of a Non-Qualified Option.
 
  Capital Gains Rates. For transactions occurring after July 28, 1997, the
Taxpayer Relief Act of 1997 has created three different types of capital gains
for individuals: short-term gains (on assets held for one year or less) which
are taxed at ordinary income rates; mid-term capital gains (from the sale of
assets held more than a year but not more than 18 months) which are taxed at a
maximum rate of 28%; and long-term capital gains (from the sale of assets held
more than 18 months) which are taxed at a maximum rate of 20%.
 
  Parachute Payments. The exercise of any portion of any option that is
accelerated due to the occurrence of a change of control may cause a portion
of the payments with respect to such accelerated options to be treated as
"parachute payments" as defined in the Code. Any such parachute payments may
be non-deductible to the Company, in whole or in part, and may subject the
recipient to a non-deductible 20% Federal excise tax on all or portion of such
payment (in addition to other taxes ordinarily payable).
 
  Limitation on Company's Deductions. As a result of Section 162(m) of the
Code, the Company's Federal tax deduction for certain awards under the Plan
may be limited to the extent that the Chief Executive Officer or other
executive officer whose compensation is required to be reported in the summary
compensation table receives compensation (other than performance-based
compensation) in excess of $1 million a year.
 
MARKET VALUE
 
  On April 15, 1998, the closing price of a share of Common Stock on the
Nasdaq National Market was $33.25. Based on such closing price, the maximum
aggregate market value of the Common Stock underlying the options outstanding
and eligible for issuance under the Plan was $30,918,943.
 
               THE BOARD OF DIRECTORS OF THE COMPANY RECOMMENDS
                     A VOTE FOR THE AMENDMENT TO THE PLAN.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
  Since December 1996, all executive officer compensation decisions have been
made by the Compensation Committee. Prior to December 1996, executive officer
compensation decisions were made by Mr. LePore. The Compensation Committee
reviews and makes recommendations to the Board of Directors regarding the
compensation for senior management and key employees of the Company, including
salaries and bonuses. The current members of the Compensation Committee are
Ms. Morby and Mr. Staley, neither of whom is an officer of the Company.
 
                                      16
<PAGE>
 
                     PRINCIPAL AND MANAGEMENT STOCKHOLDERS
 
SECURITY OWNERSHIP OF MANAGEMENT CERTAIN BENEFICIAL OWNERS
 
  The following table sets forth information as to the beneficial ownership of
the Company's Common Stock as of April 15, 1998 of (i) persons or entities
known to the Company to own, directly or indirectly, more than five percent of
the Company's Common Stock; (ii) each Director and the Named Executive
Officers of the Company and (iii) all Directors and Executive Officers of the
Company as a group. All individuals listed in the table have sole voting and
investment power over the shares reported as owned unless otherwise indicated,
subject to community property laws where applicable.
 
<TABLE>
<CAPTION>
                                                         SHARES BENEFICIALLY
                                                                OWNED
                                                         -----------------------
NAME AND ADDRESS OF BENEFICIAL OWNER                       NUMBER     PERCENT
- - ------------------------------------                     ------------ ----------
<S>                                                      <C>          <C>
TA Associates Group(1)(2)...............................    4,060,066     37.3%
 c/o TA Associates, Inc.
 High Street Tower
 125 High Street, Suite 2500
 Boston, MA 02110-2720
AMVESCAP PLC(1)(3)......................................      688,800      6.3%
 11 Devonshire Square
 London, EC2M 4YR
Patrick G. LePore(4)....................................      993,333      9.1%
Gregory F. Boron(5).....................................      921,333      8.5%
Roger Boissonneault(6)..................................        6,666        *
Roger B. Kafker(7)......................................        5,728        *
Jacqueline C. Morby(8)..................................        6,304        *
Joseph E. Smith(9)......................................        6,666        *
John A. Staley, IV(10)..................................      193,332      1.8%
Timothy J. McIntyre(11).................................       80,833        *
Brian J. Smith(12)......................................            0      --
Martin J. Veilleux(13)..................................        3,333        *
Christopher J. Sweeney(14)..............................            0      --
All executive officers and directors as a group (10
 persons)...............................................    2,217,528     20.0%
</TABLE>
- - --------
 *Less than 1%.
 (1) The information reported is based upon Schedule 13G's filed with the
     Securities and Exchange Commission and delivered to the Company reporting
     beneficial ownership as of December 31, 1997.
 (2) Includes (i) 2,488,318 shares of Common Stock owned by Advent VII L.P.,
     (ii) 1,527,617 shares of Common Stock owned by Advent Atlantic and
     Pacific III L.P., and (iii) 44,131 shares of Common Stock owned by TA
     Venture Investors Limited Partnership. Advent VII L.P., Advent Atlantic
     and Pacific III L.P., and TA Venture Investors Limited Partnership are
     part of an affiliated group of investment partnerships referred to,
     collectively, as the "TA Associates Group". The general partner of Advent
     VII L.P. is TA Associates VII L.P. The general partner of Advent Atlantic
     and Pacific III L.P. is TA Associates AAP III Partners L.P. The general
     partner of each of TA Associates VII L.P. and TA Associates AAP III
     Partners L.P. is TA Associates, Inc. In such capacity, TA Associates,
     Inc. exercises sole voting and
 
                                      17
<PAGE>
 
    investment power with respect to all of the shares held of record by the
    named investment partnerships, with the exception of those shares held by
    TA Venture Investors Limited Partnership; individually, no stockholder,
    director or officer of TA Associates, Inc. is deemed to have or share such
    voting or investment power. Principals and employees of TA Associates,
    Inc. (including Ms. Morby and Mr. Kafker, directors of the Company)
    comprise the general partners of TA Venture Investors Limited Partnership.
    In such capacity, Ms. Morby and Mr. Kafker may each be deemed to share
    voting and investment power with respect to the 44,131 shares held of
    record by TA Venture Investors Limited Partnership. Ms. Morby and Mr.
    Kafker each disclaim beneficial ownership of all shares, except as to
    6,304 shares and 5,728 shares, respectively, held by TA Venture Investors
    Limited Partnership, as to which each holds a pecuniary interest. See
    Notes 7 and 8.
 (3) AMVESCAP PLC is a parent holding company for numerous subsidiaries who
     hold Common Stock.
 (4) Includes 80,000 shares of restricted Common Stock held by Mr. LePore,
     which shares vest on December 4, 2003 (subject to earlier vesting based
     on achievement by the Company of specified performance objectives or a
     sale of the Company) and which are subject to repurchase at a price of
     $.43 per share upon a voluntary termination of Mr. LePore's employment or
     a termination for cause prior to the relevant vesting date. Also includes
     400,000 shares of Common Stock held by Park Street Investors, L.P., a
     limited partnership in which Mr. LePore holds a 40% limited partnership
     interest. The general partner of Park Street Investors, L.P. is Park
     Street Investors, Inc., a corporation in which Mr. LePore shares voting
     and investment power. Does not include 29,998 shares of Common Stock held
     by siblings of Mr. LePore, as to which shares Mr. LePore disclaims
     beneficial ownership. Does not include 100,000 options which become
     exercisable in four equal annual installments beginning on November 10,
     1998.
 (5) Includes 80,000 shares of restricted Common Stock held by Mr. Boron,
     which shares vest on December 4, 2003 (subject to earlier vesting based
     on achievement by the Company of specified performance objectives or a
     sale of the Company) and which are subject to repurchase at a price of
     $.43 per share upon a voluntary termination of Mr. Boron's employment or
     a termination for cause prior to the relevant vesting date. Does not
     include 78,664 shares of Common Stock held by irrevocable trusts for the
     benefit of members of Mr. Boron's family of which Mr. Boron is not a
     trustee, as to which shares Mr. Boron disclaims beneficial ownership.
 (6) Includes 6,666 shares of restricted Common Stock held by Mr.
     Boissonneault, which shares vest in four equal annual installments
     beginning on April 10, 1998 subject to earlier vesting upon a sale of the
     Company, and which are subject to repurchase at a price of $3.00 per
     share upon termination of Mr. Boissonneault's service as a director prior
     to the relevant vesting date.
 (7) Includes 5,758 shares of Common Stock beneficially owned by Mr. Kafker
     through TA Venture Investors Limited Partnership, all of which shares are
     included in the 4,060,066 shares described in footnote (2) above. Does
     not include any shares beneficially owned by Advent VII L.P. or Advent
     Atlantic and Pacific III L.P., of which Mr. Kafker disclaims beneficial
     ownership.
 (8) Includes 6,304 shares of Common Stock beneficially owned by Ms. Morby
     through TA Venture Investors Limited Partnership, all of which shares are
     included in the 4,060,066 shares described in footnote (2) above. Does
     not include any shares beneficially owned by Advent VII L.P. or Advent
     Atlantic and Pacific III L.P., of which Ms. Morby disclaims beneficial
     ownership.
 (9) Includes 6,666 shares of restricted Common Stock held by Mr. Smith, which
     shares vest in four equal annual installments beginning on April 10,
     1998, subject to earlier vesting upon a sale of the Company and which are
     subject to repurchase at a price of $3.00 per share upon termination of
     Mr. Smith's service as a director prior to the relevant vesting date.
(10) Includes 186,666 shares of Common Stock held in an individual retirement
     rollover account for Mr. Staley's benefit and 6,666 shares of restricted
     Common Stock held by Mr. Staley, which shares vest
 
                                      18
<PAGE>
 
    in four equal annual installments beginning on May 27, 1998 subject to
    earlier vesting upon a sale of the Company, and which are subject to
    repurchase at a price of $3.00 per share upon termination of Mr. Staley's
    service as a director prior to the relevant vesting date.
(11) Includes 66,667 shares of Common Stock issuable upon exercise of Options
     to purchase Common Stock exercisable within 60 days of April 15, 1998.
     Does not include 133,337 options which vest on June 30, 2004, subject to
     earlier vesting based upon achievement of specified performance
     objectives. Also does not include 50,000 options which vest in two equal
     annual installments beginning on November 10, 1998.
(12) Does not include 66,666 options which vest and become exercisable on
     September 29, 1998 or 133,333 options which vest in 5 equal annual
     installments beginning on August 18, 2000, subject to earlier vesting
     based on achievement of specific performance goals.
(13)  Consists of 3,333 shares of Common Stock issuable upon exercise of
     options to purchase Common Stock exercisable within 60 days of April 15,
     1998. Does not include 13,333 options which become exercisable in four
     equal annual installments beginning on June 9, 1998, or 46,666 options
     which become exercisable in four equal annual installments beginning on
     August 7, 1998.
(14)  Mr. Sweeney, a former Executive Vice President of the Company, resigned
     in September 1997.
 
                             CERTAIN TRANSACTIONS
 
  In December 1996, the Company completed a series of transactions involving
TA Associates, Inc., a private equity firm based in Boston, Massachusetts, and
senior officers of the Company (the "Recapitalization Transaction"). In
connection with the Recapitalization Transaction, investors principally
including investment funds associated with TA Associates, Inc. and John A.
Staley, IV, a director of the Company (collectively, the "TA Investors")
invested approximately $12.5 million to acquire 7,000,000 shares of
Convertible Participating Preferred Stock of the Company and the Company
incurred $21.0 million of indebtedness under a senior secured credit facility
from a bank. The Company used the proceeds from this recapitalization
transaction principally to redeem Common Stock from, and to pay bonuses to,
senior officers of the Company.
 
  In 1996, the Company entered into an Employment Agreement and a Non-
Competition Agreement with Mr. Foti, the Company's former Chief Financial
Officer, which agreement provides for base salary payments to Mr. Foti at the
annual rate of $185,000 through December 4, 1999. Mr. Foti is now a consultant
to the Company and is compensated therefor substantially in accordance with
the financial terms of the Employment Agreement.
 
  In 1996, the Company entered into an Employment Agreement and a Non-
Competition Agreement with Mr. Sweeney, a former Executive Vice President of
the Company. In connection with Mr. Sweeney's resignation in September, 1997,
the Company repurchased 466,666 shares of Common Stock held by Mr. Sweeney for
$5,600,000. Mr. Sweeney is now a consultant to the Company and receives a
salary of $150,000 per annum until September 15, 1998.
 
  Upon completion of the Company's initial public offering in September, 1997,
the 7,000,000 shares of Convertible Participating Preferred Stock held by the
TA Investors converted into 4,666,664 shares of Common Stock and 5,600,000
shares of Redeemable Preferred Stock. By its terms, the Redeemable Preferred
Stock was immediately redeemed for $10,000,000 plus accumulated dividends of
$831,000.
 
  Mr. James LePore and Mr. Robert LePore, brothers of Patrick G. LePore, the
Company's Chief Executive Officer, are each partners of LePore, Zimmerer,
LePore & Luizzi, the Company's general counsel. During fiscal 1997, the
Company paid fees of approximately $75,000 to LePore, Zimmerer, LePore &
Luizzi for legal services rendered. The Company believes that the fees paid
for these services are at rates no less favorable to the Company than could
have been obtained from unaffiliated third parties.
 
                                      19
<PAGE>
 
  Mr. Gerard LePore, brother of Patrick G. LePore, is employed as a Group
Account Supervisor for the Company. During 1997, Mr. Gerard LePore's salary
was approximately $95,000 and he was paid sales commissions of approximately
$154,000.
 
  Pursuant to a Stockholders' Agreement, as amended (the "Stockholders'
Agreement"), initially entered into in connection with the Recapitalization
Transaction, to which the Company, the TA Investors, Patrick G. LePore,
Gregory Boron, Christopher Sweeney and Michael W. Foti are parties, (i) each
party received "piggy back" registration rights, (ii) the TA Investors
received demand registration rights, (iii) each party received the right to
demand one or more registrations on Form S-3 if the Company becomes eligible
to use Form S-3 and if the anticipated net aggregate sale price of such
registered shares exceeds $500,000, (iv) each party granted to and received
from the other investors rights (the "Co-Sale Rights") to participate on a pro
rata basis in certain resales of Common Stock and agreed to restrictions on
transfers of shares, (v) each party was granted participation rights with
respect to certain future issuances of securities by the Company, and (vi)
each party agreed to elect and continue in office as Directors two individuals
nominated by two-thirds interest of the employee stockholders who are parties
to the Stockholders' Agreement. Mr. LePore and Mr. Boron have been elected as
Directors of the Company pursuant to the Stockholders' Agreement. Also in
connection with the Recapitalization Transaction, the Company agreed to
indemnify the TA Investors and the controlling persons of the TA Investors (of
whom Mr. Kafker and Ms. Morby are directors of the Company) against claims and
liabilities including claims and liabilities arising under the securities
laws. Effective upon the completion of the IPO, provisions of the
Stockholders' Agreement relating to the participation rights, the Co-Sale
Rights, restrictions on transfers of shares and the election of the Board of
Directors terminated.
 
  The Company has a contract with Warner-Chilcott in connection with its
teleservices and contract sales services businesses, and Mr. Roger
Boissonneault, a director of the Company, is the President of Warner-Chilcott.
 
  The Company has a policy providing that all material transactions between
the Company and its officers, directors and other affiliates must (i) be
approved by a majority of the members of the Company's Board of Directors and
by a majority of the disinterested members of the Company's Board of Directors
and (ii) be on terms no less favorable to the Company than could be obtained
from unaffiliated third parties. In addition, this policy requires that any
loans by the Company to its officers, directors or other affiliates be for
bona fide business purposes only.
 
            BENEFICIAL OWNERSHIP REPORTING COMPLIANCE SECTION 16(A)
 
  Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
officers and Directors, and persons who own more than 10% of the Company's
outstanding shares of Common Stock (collectively, "Section 16 Persons"), to
file initial reports of ownership and reports of changes in ownership with the
Securities and Exchange Commission ("SEC") and The Nasdaq Stock Market, Inc.
Section 16 Persons are required by SEC regulations to furnish the Company with
copies of all Section 16(a) forms they file.
 
  Based solely on its review of the copies of such forms received by it, or
written representations from certain Section 16 Persons that no Section 16(a)
reports were required for such persons, the Company believes that during 1997,
the Section 16 Persons complied with all Section 16(a) filing requirements
applicable to them.
 
                                      20
<PAGE>
 
                           EXPENSES OF SOLICITATION
 
  The Company will pay the entire expense of soliciting proxies for the Annual
Meeting. In addition to solicitations by mail, certain Directors, officers and
regular employees of the Company (who will receive no compensation for their
services other than their regular compensation) may solicit proxies by
telephone, telegram or personal interview. Banks, brokerage houses,
custodians, nominees and other fiduciaries have been requested to forward
proxy materials to the beneficial owners of shares held of record by them and
such custodians will be reimbursed for their expenses.
 
          SUBMISSION OF STOCKHOLDER PROPOSALS FOR 1999 ANNUAL MEETING
 
  Stockholder proposals intended to be presented at the Company's 1999 annual
meeting of stockholders must be received by the Company on or before January
4, 1999 in order to be considered for inclusion in the Company's proxy
statement and form of proxy for that meeting. The Company's By-laws provide
that any stockholder of record wishing to have a stockholder proposal
considered at an annual meeting must provide written notice of such proposal
and appropriate supporting documentation, as set forth in the By-laws, to the
Company at its principal executive office not less than 75 days or more than
120 days prior to the first anniversary of the date of the preceding year's
annual meeting. In the event, however, that the annual meeting is scheduled to
be held more than 30 days before such anniversary date or more than 60 days
after such anniversary date, notice must be so delivered not later than (i)
the 15th day after the date of public disclosure of the date of such meeting
or (ii) the 75th day prior to the scheduled date of such meeting. Any such
proposal should be mailed to: Secretary, Boron, LePore & Associates, Inc., 17-
17 Route 208 North, Fair Lawn, New Jersey 07410.
 
  A COPY OF THE COMPANY'S ANNUAL REPORT ON FORM 10-K FOR THE YEAR ENDED
DECEMBER 31, 1997 AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION WILL BE
PROVIDED WITHOUT CHARGE UPON WRITTEN REQUEST TO BORON, LEPORE & ASSOCIATES,
INC., 17-17 ROUTE 208 NORTH, FAIR LAWN, NEW JERSEY 07410, ATTENTION: INVESTOR
RELATIONS.
 
                                      21
<PAGE>
 
                                  APPENDIX A

                        BORON, LEPORE & ASSOCIATES, INC.
                              AMENDED AND RESTATED
                        1996 STOCK OPTION AND GRANT PLAN


SECTION 1.  GENERAL PURPOSE OF THE PLAN; DEFINITIONS
            ----------------------------------------

     The name of the plan is the Amended and Restated Boron, LePore &
Associates, Inc. 1996 Stock Option and Grant Plan (the "Plan").  The purpose of
the Plan is to encourage and enable the officers, employees, directors,
consultants, advisors and other key persons of Boron, LePore & Associates, Inc.
(the "Company") and its Subsidiaries (as defined below) upon whose judgment,
initiative and efforts the Company largely depends for the successful conduct of
its business to acquire a proprietary interest in the Company.  It is
anticipated that providing such persons with a direct stake in the Company's
welfare will assure a closer identification of their interests with those of the
Company, thereby stimulating their efforts on the Company's behalf and
strengthening their desire to remain with the Company.

     The following terms shall be defined as set forth below:

     "Act" means the Securities Exchange Act of 1934, as amended.

     "Award" or "Awards," except where referring to a particular category of
grant under the Plan, shall include Incentive Stock Options, Non-Qualified Stock
Options, Stock Appreciation Rights, Restricted Stock Awards, Unrestricted Stock
Awards, Performance Share Awards and Dividend Equivalent Rights.

     "Board" means the Board of Directors of the Company.

     "Code" means the Internal Revenue Code of 1986, as amended, and any
successor Code, and related rules, regulations and interpretations.

     "Committee" has the meaning specified in Section 2.

     "Dividend Equivalent Right" means Awards granted pursuant to Section 10.

     "Effective Date" means the date on which the Plan is approved by
stockholders as set forth in Section 16.

     "Fair Market Value" of the Stock on any given date means (i) if the Stock
is admitted to quotation on the National Association of Securities Dealers
Automated Quotation System ("NASDAQ"), the Fair Market Value on any given date
shall not be less than the average of the highest bid and lowest asked prices of
the Stock reported for such date or, if no bid and asked prices were reported
for such date, for the last day preceding such date for which such 
<PAGE>
 
prices were reported; or (ii) if the Stock is admitted to trading on a national
securities exchange or the NASDAQ National Market System, then clause (i) shall
not apply and the Fair Market Value on any date shall not be less than the
closing price reported for the Stock on such exchange or system for such date
or, if no sales were reported for such date, for the last date preceding such
date for which a sale was reported; or (iii) if the Stock is not publicly traded
on a securities exchange or traded in the over-the-counter market or, if traded
or quoted, there are no transactions or quotations within the last ten trading
days or trading has been halted for extraordinary reasons, the Fair Market Value
on any given date shall be determined in good faith by the Committee with
reference to the rules and principles of valuation set forth in Section 20.2031-
2 of the Treasury Regulations; and (iv) notwithstanding the foregoing, the Fair
Market Value of the Stock on the effective date of the Initial Public Offering
shall be the offering price to the public of the Stock on such date.

     "Incentive Stock Option" means any Stock Option designated and qualified as
an "incentive stock option" as defined in Section 422 of the Code.

     "Independent Director" means a member of the Board who is neither an
employee or officer of the Company or any Subsidiary.

     "Initial Public Offering" means the first underwritten public offering
pursuant to an effective registration statement under the Securities Act of
1933, as amended, covering the offer and sale of Stock to the public.

     "Non-Qualified Stock Option" means any Stock Option that is not an
Incentive Stock Option.

     "Option" or "Stock Option" means any option to purchase shares of Stock
granted pursuant to Section 5.

     "Performance Share Award" means any Award granted pursuant to Section 9.

     "Restricted Stock Award" means any Award granted pursuant to Section 7.

     "Stock" means the Common Stock, par value $.01 per share, of the Company,
subject to adjustments pursuant to Section 3.

     "Stock Appreciation Rights" means any Award granted pursuant to Section 6.

     "Subsidiary" means any corporation or other entity (other than the Company)
in any unbroken chain of corporations or other entities, beginning with the
Company, if each of the corporations or entities (other than the last
corporation or entity in the unbroken chain) owns stock or other interests
possessing 50% or more of the economic interest or the total combined voting
power of all classes of stock or other interests in one of the other
corporations or 


                                       2
<PAGE>
 
entities in the chain.

     "Unrestricted Stock Award" means any Award granted pursuant to Section 8.

SECTION 2.  ADMINISTRATION OF PLAN; COMMITTEE AUTHORITY TO SELECT PARTICIPANTS
            ------------------------------------------------------------------
            AND DETERMINE AWARDS
            --------------------

     (a) Committee.  The Plan shall be administered by the Board of Directors of
         ---------                                                              
the Company, or at the discretion of the Board, by a committee of the Board
consisting of not less than two Independent Directors.  On and after the date
the Company becomes subject to the Act, each member of the Committee shall be a
"Non-Employee Director" within the meaning of Rule 16b-3(a)(3).  On and after
the date the Plan becomes subject to Section 162(m) of the Code, each member of
the Committee shall be an "Outside Director" within the meaning of Section
162(m) of the Code and the regulations promulgated thereunder.  All references
herein to the Committee shall be deemed to refer to the entity then responsible
for administration of the Plan at the relevant time (i.e., either the Board of
Directors or a committee of the Board, as applicable).

     (b) Powers of Committee.  The Committee shall have the power and authority
         -------------------                                                   
to grant Awards consistent with the terms of the Plan, including the power and
authority:

         (i) to select the officers, employees, Independent Directors,
     consultants, advisers and key persons of the Company and its Subsidiaries
     to whom Awards may from time to time be granted;

         (ii) to determine the time or times of grant, and the extent, if any,
     of Incentive Stock Options, Non-Qualified Stock Options, Stock Appreciation
     Rights, Restricted Stock Awards, Unrestricted Stock Awards, Performance
     Share Awards and Dividend Equivalent Rights, or any combination of the
     foregoing, granted to any one or more participants;

         (iii)  to determine the number of shares of Stock to be covered by any
     Award;

         (iv) to determine and modify from time to time the terms and
     conditions, including restrictions, not inconsistent with the terms of the
     Plan, of any Award, which terms and conditions may differ among individual
     Awards and participants, and to approve the form of written instruments
     evidencing the Awards;

         (v) to accelerate at any time the exercisability or vesting of all or
     any portion of any Award and/or to include provisions in Awards providing
     for such acceleration;

         (vi) to impose any limitations on Awards granted under the Plan,
     including limitations on transfers, repurchase provisions and the like and
     to


                                       3
<PAGE>
 
exercise repurchase rights or obligations;

         (vii) subject to the provisions of Section 5(a)(iii), to extend at any
     time the period in which Stock Options may be exercised;

         (viii) to determine at any time whether, to what extent, and under what
     circumstances Stock and other amounts payable with respect to an Award
     shall be deferred either automatically or at the election of the
     participant and whether and to what extent the Company shall pay or credit
     amounts constituting interest (at rates determined by the Committee) or
     dividends or deemed dividends on such deferrals; and

         (ix) at any time to adopt, alter and repeal such rules, guidelines and
     practices for administration of the Plan and for its own acts and
     proceedings as it shall deem advisable; to interpret the terms and
     provisions of the Plan and any Award (including related written
     instruments); to make all determinations it deems advisable for the
     administration of the Plan; to decide all disputes arising in connection
     with the Plan; and to otherwise supervise the administration of the Plan.

     All decisions and interpretations of the Committee shall be binding on all
persons, including the Company and Plan participants.

     (c) Delegation of Authority to Grant Awards.  The Committee, in its
         ---------------------------------------                        
discretion, may delegate to the Chief Executive Officer of the Company all or
part of the Committee's authority and duties with respect to Awards, including
the granting thereof, to individuals who are not subject to the reporting and
other provisions of Section 16 of the Act or "covered employees" within the
meaning of Section 162(m) of the Code.  Any such delegation by the Committee
shall include a limitation as to the amount of Awards that may be granted during
the period of delegation and shall contain guidelines as to the determination of
the exercise price of any Option or Stock Appreciation Right, the price of other
Awards and the vesting criteria.  The Committee may revoke or amend the terms of
a delegation at any time but such action shall not invalidate any prior actions
of the Committee's delegate or delegates that were consistent with the terms of
the Plan.

SECTION 3.     STOCK ISSUABLE UNDER THE PLAN; MERGERS; SUBSTITUTION
               ----------------------------------------------------

     (a) Stock Issuable.  The maximum number of shares of Stock reserved and
         --------------                                                     
available for issuance under the Plan shall be such aggregate number of shares
of Stock as does not exceed the sum of (i) 4,500,000 shares; plus (ii) as of
each June 30 and December 31 after December 31, 1997, an additional positive
number equal to five percent (5%) of the shares of Stock issued by the Company
during that six month period; provided, however, that the maximum number of
shares of Stock for which Incentive Stock Options may be granted under the Plan
shall not exceed 4,500,000 shares, and the maximum number of shares of stock
which may be the subject of outright grants shall not exceed 1,125,000 shares.
For purposes of the



                                       4
<PAGE>
 
foregoing limitations, the shares of Stock underlying any Awards which are
forfeited, canceled, reacquired by the Company, satisfied without the issuance
of Stock or otherwise terminated (other than by exercise) shall be added back to
the shares of Stock available for issuance under the Plan.  Subject to such
overall limitation, shares of Stock may be issued up to such maximum number
pursuant to any type or types of Award; provided, however, that from and after
the date the Plan is subject to Section 162(m) of the Code, Stock Options or
Stock Appreciation Rights with respect to no more than 500,000 shares of stock
may be granted to any one individual participant during any one calendar year
period.  The shares available for issuance under the Plan may be authorized but
unissued shares of Stock or shares of Stock reacquired by the Company.

     (b) Recapitalizations.  If, through or as a result of any merger,
         -----------------                                            
consolidation, sale of all or substantially all of the assets of the Company,
reorganization, recapitalization, reclassification, stock dividend, stock split,
reverse stock split or other similar transaction, the outstanding shares of
Stock are increased or decreased or are exchanged for a different number or kind
of shares or other securities of the Company or any successor company, or
additional shares or new or different shares or other securities of the Company
or other non-cash assets are distributed with respect to such shares of Stock or
other securities, the Committee shall make an appropriate or proportionate
adjustment in (i) the maximum number of shares reserved for issuance under the
Plan, (ii) the number of Stock Options, Stock Appreciation Rights or other
Awards that can be granted to any one individual participant, (iii) the number
and kind of shares or other securities subject to any then outstanding Awards
under the Plan, and (iv) the price for each share subject to any then
outstanding Stock Options, Stock Appreciation Rights or other Awards under the
Plan, without changing the aggregate exercise price (i.e., the exercise price
multiplied by the number of shares) as to which such Stock Options and Stock
Appreciation Rights remain exercisable and the repurchase price for shares
subject to repurchase.  The adjustment by the Committee shall be final, binding
and conclusive.  No fractional shares of Stock shall be issued under the Plan
resulting from any such adjustment, but the Committee in its discretion may make
a cash payment in lieu of fractional shares.

     (c) Mergers and Other Transactions.  In the case of (i) the dissolution or
         ------------------------------                                        
liquidation of the Company, (ii) a merger, reorganization or consolidation in
which the Company is acquired by another person or entity (other than a holding
company formed by the Company), (iii) the sale of all or substantially all of
the assets of the Company to an unrelated person or entity, or (iv) the sale of
all of the Stock of the Company to an unrelated person or entity (in each case,
a "Transaction"), all outstanding Options and Stock Appreciation Rights held by
participants, to the extent not fully vested and exercisable, shall not become
fully vested and exercisable, except as the Committee otherwise determines.
Upon the effectiveness of the Transaction, the Plan and all Options, Stock
Appreciation Rights, Dividend Equivalent Rights and Performance Share Awards
("Options/Contractual Awards") granted hereunder shall terminate, unless
provision is made in connection with the Transaction for the assumption of
Contractual Awards heretofore granted, or the substitution of such Contractual
Awards of new



                                       5
<PAGE>
 
Contractual Awards of the successor entity or parent thereof, with appropriate
adjustment as to the number and kind of shares and, if appropriate, the per
share exercise prices, as provided in Section 3(b) above. In the event of such
termination, each optionee shall be permitted to exercise for a period of at
least 15 days prior to the date of such termination all outstanding Options and
Stock Appreciation Rights held by such optionee which are then exercisable. The
treatment of Restricted Stock Awards and Unrestricted Stock Awards in connection
with any such transaction shall be as specified in the relevant agreement
relating to such Award.

     (d) Substitute Awards.  The Committee may grant Awards under the Plan in
         -----------------                                                   
substitution for stock and stock based awards held by employees of another
corporation who become employees of the Company or a Subsidiary as the result of
a merger or consolidation of the employing corporation with the Company or a
Subsidiary or the acquisition by the Company or a Subsidiary of property or
stock of the employing corporation.  The Committee may direct that the
substitute awards be granted on such terms and conditions as the Committee
considers appropriate in the circumstances.

SECTION 4.  ELIGIBILITY
            -----------

     Participants in the Plan will be such officers and other employees,
Independent Directors, consultants, advisors and other key persons of the
Company and its Subsidiaries who are responsible for or contribute to the
management, growth or profitability of the Company and its Subsidiaries as are
selected from time to time by the Committee, in its sole discretion.

SECTION 5.  STOCK OPTIONS
            -------------

     Any Stock Option granted under the Plan shall be pursuant to a stock option
agreement which shall be in such form as the Committee may from time to time
approve.  Option agreements need not be identical.

     Stock Options granted under the Plan may be either Incentive Stock Options
or Non-Qualified Stock Options.  Incentive Stock Options may be granted only to
employees of the Company or any Subsidiary that is a "subsidiary corporation"
within the meaning of Section 424(f) of the Code.  Non-Qualified Stock Options
may be granted to officers, employees, Independent Directors, advisors,
consultants and other key persons of the Company and its Subsidiaries.  To the
extent that any Option does not qualify as an Incentive Stock Option, it shall
be deemed a Non-Qualified Stock Option.

     No Incentive Stock Option shall be granted under the Plan after August 17,
2007.

     (a) Terms of Stock Options.  Stock Options granted under the Plan shall be
         ----------------------                                                
subject to the following terms and conditions and shall contain such additional
terms and conditions, not inconsistent with the terms of the Plan, as the
Committee shall deem desirable:



                                       6
<PAGE>
 
         (i) Exercise Price.  The exercise price per share for the Stock 
             --------------
     covered by a Stock Option shall be determined by the Committee at the time
     of grant but shall not be less than 100% of the Fair Market Value in the
     case of Incentive Stock Options. If an employee owns or is deemed to own
     (by reason of the attribution rules applicable under Section 424(d) of the
     Code) more than 10% of the combined voting power of all classes of stock of
     the Company or any parent or subsidiary corporation and an Incentive Stock
     Option is granted to such employee, the option price of such Incentive
     Stock Option shall be not less than 110% of the Fair Market Value on the
     grant date.

         (ii) Grant of Discount Options in Lieu of Cash Compensation.  Upon the
              ------------------------------------------------------           
     request of a participant and with the consent of the Committee, such
     participant may elect each calendar year to receive a Non-Qualified Stock
     Option in lieu of any cash bonus or other compensation to which he may
     become entitled during the following calendar year, but only if such
     participant makes an irrevocable election to waive receipt of all or a
     portion of such cash compensation. Such election shall be made on or before
     the date set by the Committee which date shall be no later than 15 days (or
     such shorter period permitted by the Committee) preceding January 1 of the
     calendar year for which the cash compensation would otherwise be paid. A
     Non-Qualified Stock Option shall be granted to each participant who made
     such an irrevocable election on the date the waived cash compensation would
     otherwise be paid. The exercise price per share shall be determined by the
     Committee. The number of shares of Stock subject to the Stock Option shall
     be determined by dividing the amount of the waived cash compensation by the
     difference between the Fair Market Value of the Stock on the date the Stock
     Option is granted and the exercise price per share of the Stock Option. The
     Stock Option shall be granted for a whole number of shares so determined;
     the value of any fractional share shall be paid in cash.

         (iii) Option Term.  The term of each Stock Option shall be fixed by the
               -----------                                                      
     Committee, but no Incentive Stock Option shall be exercisable more than ten
     years after the date the option is granted. If an employee owns or is
     deemed to own (by reason of the attribution rules of Section 424(d) of the
     Code) more than 10% of the combined voting power of all classes of stock of
     the Company or any parent or subsidiary corporation and an Incentive Stock
     Option is granted to such employee, the term of such option shall be no
     more than five years from the date of grant.

         (iv) Exercisability; Rights of a Stockholder.  Stock Options shall 
              ---------------------------------------
     become vested and exercisable at such time or times, whether or not in
     installments, as shall be determined by the Committee at or after the grant
     date; provided, however, that Stock Options granted in lieu of cash
     compensation shall be exercisable in full as of the grant date. The
     Committee may at any time accelerate the exercisability of all or any
     portion of any Stock Option. An optionee shall have the rights of a
     stockholder only as to shares acquired upon the exercise of a Stock Option
     and not as to unexercised Stock Options.




                                       7
<PAGE>
 
         (v)  Method of Exercise.  Stock Options may be exercised in whole or in
              ------------------                                                
     part, by giving written notice of exercise to the Company, specifying the
     number of shares to be purchased. Payment of the purchase price may be made
     by one or more of the following methods; provided, however, that the
     methods set forth in subsections (B) and (C) below shall become available
     only after the closing of the Initial Public Offering:

              (A) In cash, by certified or bank check or other instrument
         acceptable to the Committee;

              (B) In the form of shares of Stock that are not then subject to
         restrictions under any Company plan and that have been held by the
         optionee free of such restrictions for at least six months, if
         permitted by the Committee in its discretion. Such surrendered shares
         shall be valued at Fair Market Value on the exercise date;

              (C) By the optionee delivering to the Company a properly executed
         exercise notice together with irrevocable instructions to a broker to
         promptly deliver to the Company cash or a check payable and acceptable
         to the Company to pay the purchase price; provided that in the event
         the optionee chooses to pay the purchase price as so provided, the
         optionee and the broker shall comply with such procedures and enter
         into such agreements of indemnity and other agreements as the Committee
         shall prescribe as a condition of such payment procedure; or

              (D) By the optionee delivering to the Company a promissory note if
         the Board has authorized the loan of funds to the optionee for the
         purpose of enabling or assisting the optionee to effect the exercise of
         his Stock Option; provided that at least so much of the exercise price
         as represents the par value of the Stock shall be paid other than with
         a promissory note.

Payment instruments will be received subject to collection.  The delivery of
certificates representing the shares of Stock to be purchased pursuant to the
exercise of a Stock Option will be contingent upon receipt from the optionee (or
a purchaser acting in his stead in accordance with the provisions of the Stock
Option) by the Company of the full purchase price for such shares and the
fulfillment of any other requirements contained in the Stock Option or
applicable provisions of laws.

         (vi) Termination.  Unless otherwise provided in the option agreement or
              -----------                                                       
     determined by the Committee, upon the optionee's termination of employment
     (or other business relationship) with the Company and its Subsidiaries, the
     optionee's rights in his Stock Options shall automatically terminate.



                                       8
<PAGE>
 
         (vii)  Annual Limit on Incentive Stock Options.  To the extent
                ---------------------------------------                
     required for "incentive stock option" treatment under Section 422 of the
     Code, the aggregate Fair Market Value (determined as of the time of grant)
     of the shares of Stock with respect to which Incentive Stock Options
     granted under this Plan and any other plan of the Company or its parent and
     subsidiary corporations become exercisable for the first time by an
     optionee during any calendar year shall not exceed $100,000. To the extent
     that any Stock Option exceeds this limit, it shall constitute a Non-
     Qualified Stock Option.

     (b) Reload Options.  At the discretion of the Committee, Options granted
         --------------                                                      
under the Plan may include a "reload" feature pursuant to which an optionee
exercising an option by the delivery of a number of shares of Stock in
accordance with Section 5(a)(v)(B) hereof would automatically be granted an
additional Option (with an exercise price equal to the Fair Market Value of the
Stock on the date the additional Option is granted and with the same expiration
date as the original Option being exercised, and with such other terms as the
Committee may provide) to purchase that number of shares of Stock equal to the
number delivered to exercise the original Option.

     (c) Non-transferability of Options.  No Stock Option shall be transferable
         ------------------------------                                        
by the optionee otherwise than by will or by the laws of descent and
distribution and all Stock Options shall be exercisable, during the optionee's
lifetime, only by the optionee.  Notwithstanding the foregoing, the Committee
may provide in an option agreement that the optionee may transfer, without
consideration for the transfer, his Non-Qualified Stock Options to members of
his immediate family, to trusts for the benefit of such family members, to
partnerships in which such family members are the only partners; or to
charitable organizations; provided, however, that the transferee agrees in
writing to be bound by the terms and conditions of this Plan and the applicable
Option Agreement.

SECTION 6.  STOCK APPRECIATION RIGHTS.
            ------------------------- 

     (a)  Nature of Stock Appreciation Rights.  A Stock Appreciation Right is an
          -----------------------------------                                   
Award entitling the recipient to receive an amount in cash or shares of Stock or
a combination thereof having a value equal to the excess of the Fair Market
Value of the Stock on the date of exercise over the exercise price per Stock
Appreciation Right set by the Committee at the time of grant, which price shall
determined by the Committee in its sole discretion (or over the option exercise
price per share, if the Stock Appreciation Right was granted in tandem with a
Stock Option) multiplied by the number of shares of Stock with respect to which
the Stock Appreciation Right shall have been exercised, with the Committee
having the right to determine the form of payment.

     (b)  Grant and Exercise of Stock Appreciation Rights.  Stock Appreciation
          -----------------------------------------------                     
Rights may be granted by the Committee in tandem with, or independently of, any
Stock Option granted pursuant to Section 5 of the Plan.  In the case of a Stock
Appreciation Right granted in tandem with a Non-Qualified Stock Option, such
Stock Appreciation Right may be granted



                                       9
<PAGE>
 
either at or after the time of the grant of such Option.  In the case of a Stock
Appreciation Right granted in tandem with an Incentive Stock Option, such Stock
Appreciation Right may be granted only at the time of the grant of the Option.

     A Stock Appreciation Right or applicable portion thereof granted in tandem
with a Stock Option shall terminate and no longer be exercisable upon the
termination or exercise of the related Option.

     (c) Terms and Conditions of Stock Appreciation Rights.  Stock Appreciation
         -------------------------------------------------                     
Rights shall be subject to such terms and conditions as shall be determined from
time to time by the Committee, subject to the following:

         (i) Stock Appreciation Rights granted in tandem with Options shall be
     exercisable at such time or times and to the extent that the related Stock
     Options shall be exercisable.

         (ii) Upon exercise of a Stock Appreciation Right, the applicable
     portion of any related Option shall be surrendered.


SECTION 7.  RESTRICTED STOCK AWARDS
            -----------------------

     (a)  Nature of Restricted Stock Awards.  A Restricted Stock Award is an
          ---------------------------------                                 
Award entitling the recipient to acquire, at  par value or such other purchase
price determined by the Committee, shares of Stock subject to such restrictions
and conditions as the Committee may determine at the time of grant ("Restricted
Stock").  Conditions may be based on continuing employment (or other business
relationship) and/or achievement of pre-established performance goals and
objectives.

     (b)  Rights as a Stockholder.  Upon execution of a written instrument
          -----------------------                                         
setting forth the Restricted Stock Award and paying any applicable purchase
price, a participant shall have the rights of a stockholder with respect to the
voting of the Restricted Stock, subject to such conditions contained in the
written instrument evidencing the Restricted Stock Award.  Unless the Committee
shall otherwise determine, certificates evidencing the Restricted Stock shall
remain in the possession of the Company until such Restricted Stock is vested as
provided in Section 7(d) below.

     (c)  Restrictions.  Restricted Stock may not be sold, assigned, 
          ------------
transferred, pledged or otherwise encumbered or disposed of except as
specifically provided herein or in the written instrument evidencing the
Restricted Stock Award. If a participant's employment (or other business
relationship) with the Company and its Subsidiaries terminates under the
conditions specified in the relevant instrument relating to the Award, or upon
such other event or events as may be stated in the instrument evidencing the
Award, the Company or its assigns shall



                                      10
<PAGE>
 
have the right or shall agree, as may be specified in the relevant instrument,
to repurchase some or all of the shares of Stock subject to the Award at such
purchase price as is set forth in such instrument.

     (d)  Vesting of Restricted Stock.  The Committee at the time of grant shall
          ---------------------------                                           
specify the date or dates and/or the attainment of pre-established performance
goals, objectives and other conditions on which Restricted Stock shall become
vested, subject to such further rights of the Company or its assigns as may be
specified in the instrument evidencing the Restricted Stock Award.

     (e)  Waiver, Deferral and Reinvestment of Dividends.  The written 
          ----------------------------------------------  
instrument evidencing the Restricted Stock Award may require or permit the
immediate payment, waiver, deferral or investment of dividends paid on the
Restricted Stock.

SECTION 8.  UNRESTRICTED STOCK AWARDS
            -------------------------

     (a)  Grant or Sale of Unrestricted Stock.  The Committee may, in its sole
          -----------------------------------                                 
discretion, grant (or sell at a purchase price determined by the Committee) an
Unrestricted Stock Award to any participant, pursuant to which such participant
may receive shares of Stock free of any vesting restrictions ("Unrestricted
Stock") under the Plan.  Unrestricted Stock Awards may be granted or sold as
described in the preceding sentence in respect of past services or other valid
consideration, or in lieu of any cash compensation due to such individual.

     (b)  Elections to Receive Unrestricted Stock In Lieu of Compensation.  Upon
          ---------------------------------------------------------------       
the request of a participant and with the consent of the Committee, each such
participant may, pursuant to an advance written election delivered to the
Company no later than the date specified by the Committee, receive a portion of
the cash compensation otherwise due to such participant in the form of shares of
Unrestricted Stock either currently or on a deferred basis.

     (c)  Restrictions on Transfers.  The right to receive shares of 
          -------------------------       
Unrestricted Stock on a deferred basis may not be sold, assigned, transferred,
pledged or otherwise encumbered, other than by will or the laws of descent and
distribution.

SECTION 9.  PERFORMANCE SHARE AWARDS
            ------------------------

     (a)  Nature of Performance Share Awards.  A Performance Share Award is an
          ----------------------------------                                  
Award entitling the recipient to acquire shares of Stock upon the attainment of
specified performance goals.  The Committee may make Performance Share Awards
independent of or in connection with the granting of any other Award under the
Plan.  The Committee in its sole discretion shall determine whether and to whom
Performance Share Awards shall be made, the performance goals applicable under
each such Award, the periods during which performance is to be measured, and all
other limitations and conditions applicable to the awarded Performance Shares;
provided, however, that the Committee may rely on the performance goals and
other



                                      11
<PAGE>
 
standards applicable to other performance unit plans of the Company in setting
the standards for Performance Share Awards under the Plan.

     (b) Restrictions on Transfer.  Performance Share Awards and all rights with
         ------------------------                                               
respect to such Awards may not be sold, assigned, transferred, pledged or
otherwise encumbered.

     (c) Rights as a Shareholder.  A participant receiving a Performance Share
         -----------------------                                              
Award shall have the rights of a shareholder only as to shares actually received
by the participant under the Plan and not with respect to shares subject to the
Award but not actually received by the participant.  A participant shall be
entitled to receive a stock certificate evidencing the acquisition of shares of
Stock under a Performance Share Award only upon satisfaction of all conditions
specified in the written instrument evidencing the Performance Share Award (or
in a performance plan adopted by the Committee).

     (d) Termination.  Except as may otherwise be provided by the Committee at
         -----------                                                          
any time, a participant's rights in all Performance Share Awards shall
automatically terminate upon the participant's termination of employment (or
business relationship) with the Company and its Subsidiaries for any reason.

     (e) Acceleration, Waiver, Etc.  At any time prior to the participant's
         -------------------------                                         
termination of employment (or other business relationship) by the Company and
its Subsidiaries, the Committee may in its sole discretion accelerate, waive or,
subject to Section 13, amend any or all of the goals, restrictions or conditions
imposed under any Performance Share Award.

SECTION 10.  DIVIDEND EQUIVALENT RIGHTS
             --------------------------

     (a) Dividend Equivalent Rights.  A Dividend Equivalent Right is an Award
         --------------------------                                          
entitling the recipient to receive credits based on cash dividends that would be
paid on the shares of Stock specified in the Dividend Equivalent Right (or other
award to which it relates) if such shares were held by the recipient.  A
Dividend Equivalent Right may be granted as a component of another Award or as a
freestanding award.  The terms and conditions of Dividend Equivalent Rights
shall be specified in the grant.  Dividend equivalents credited to the holder of
a Dividend Equivalent Right may be paid currently or may be deemed to be
reinvested in additional shares of Stock, which may thereafter accrue additional
equivalents. Any such reinvestment shall be at Fair Market Value on the date of
reinvestment or such other price as may then apply under a dividend reinvestment
plan sponsored by the Company, if any. Dividend Equivalent Rights may be settled
in cash or shares of Stock or a combination thereof, in a single installment or
installments.  A Dividend Equivalent Right granted as a component of another
Award may provide that such Dividend Equivalent Right shall be settled upon
exercise, settlement, or payment of, or lapse of restrictions on, such other
award, and that such Dividend Equivalent Right shall expire or be forfeited or
annulled under the same conditions as such other award.  A Dividend Equivalent
Right granted as a component of another Award may also contain terms and
conditions different from such other award.



                                      12
<PAGE>
 
     (b) Interest Equivalents.  Any Award under this Plan that is settled in
         --------------------                                               
whole or in part in cash on a deferred basis may provide in the grant for
interest equivalents to be credited with respect to such cash payment.  Interest
equivalents may be compounded and shall be paid upon such terms and conditions
as may be specified by the grant.

SECTION 11.  TAX WITHHOLDING
             ---------------

     (a) Payment by Participant.  Each participant shall, no later than the date
         ----------------------                                                 
as of which the value of an Award or of any Stock or other amounts received
thereunder first becomes includable in the gross income of the participant for
Federal income tax purposes, pay to the Company, or make arrangements
satisfactory to the Committee regarding payment of, any federal, state, or local
taxes of any kind required by law to be withheld with respect to such income.
The Company and its Subsidiaries shall, to the extent permitted by law, have the
right to deduct any such taxes from any payment of any kind otherwise due to the
participant.

     (b) Payment in Stock.  Subject to approval by the Committee, a participant
         ----------------                                                      
may elect to have such tax withholding obligation satisfied, in whole or in
part, by (i) authorizing the Company to withhold from shares of Stock to be
issued pursuant to any Award a number of shares with an aggregate Fair Market
Value (as of the date the withholding is effected) that would satisfy the
withholding amount due, or (ii) transferring to the Company shares of Stock
owned by the participant with an aggregate Fair Market Value (as of the date the
withholding is effected) that would satisfy the withholding amount due.


SECTION 12.  TRANSFER, LEAVE OF ABSENCE, ETC.
             --------------------------------

     For purposes of the Plan, the following events shall not be deemed a
termination of employment:

     (a) a transfer to the employment of the Company from a Subsidiary or from
the Company to a Subsidiary, or from one Subsidiary to another; or

     (b) an approved leave of absence for military service or sickness, or for
any other purpose approved by the Company, if the employee's right to re-
employment is guaranteed either by a statute or by contract or under the policy
pursuant to which the leave of absence was granted or if the Committee otherwise
so provides in writing.

SECTION 13.  AMENDMENTS AND TERMINATION
             --------------------------

     The Board may, at any time, amend or discontinue the Plan and the Committee
may, at any time, amend or cancel any outstanding Award (or provide substitute
Awards at the same or reduced exercise or purchase price or with no exercise or
purchase price in a manner not inconsistent with the terms of the Plan), but
such price, if any, must satisfy the requirements



                                      13
<PAGE>
 
which would apply to the substitute or amended Award if it were then initially
granted under this Plan for the purpose of satisfying changes in law or for any
other lawful purpose, but no such action shall adversely affect rights under any
outstanding Award without the holder's consent.  If and to the extent determined
by the Committee to be required by the Act to ensure that Incentive Stock
Options granted under the Plan are qualified under Section 422 of the Code, Plan
amendments shall be subject to approval by the Company stockholders who are
eligible to vote at a meeting of stockholders.

SECTION 14.  STATUS OF PLAN
             --------------

     With respect to the portion of any Award which has not been exercised and
any payments in cash, Stock or other consideration not received by a
participant, a participant shall have no rights greater than those of a general
creditor of the Company unless the Committee shall otherwise expressly determine
in connection with any Award or Awards.  In its sole discretion, the Committee
may authorize the creation of trusts or other arrangements to meet the Company's
obligations to deliver Stock or make payments with respect to Awards hereunder,
provided that the existence of such trusts or other arrangements is consistent
with the foregoing sentence.

SECTION 15.  GENERAL PROVISIONS
             ------------------

     (a) No Distribution; Compliance with Legal Requirements.  The Committee may
         ---------------------------------------------------                    
require each person acquiring Stock pursuant to an Award to represent to and
agree with the Company in writing that such person is acquiring the shares
without a view to distribution thereof.

     No shares of Stock shall be issued pursuant to an Award until all
applicable securities law and other legal and stock exchange or similar
requirements have been satisfied.  The Committee may require the placing of such
stop-orders and restrictive legends on certificates for Stock and Awards as it
deems appropriate.

     (b) Other Compensation Arrangements; No Employment Rights.  Nothing
         -----------------------------------------------------          
contained in this Plan shall prevent the Board from adopting other or additional
compensation arrangements, including trusts, and such arrangements may be either
generally applicable or applicable only in specific cases.  The adoption of this
Plan and the grant of Awards do not confer upon any employee any right to
continued employment with the Company or any Subsidiary.

SECTION 16.  EFFECTIVE DATE OF PLAN
             ----------------------

     This Plan shall become effective upon approval by the holders of a majority
of the shares of Stock of the Company present or represented and entitled to
vote at a meeting of stockholders.  Subject to such approval by the stockholders
and to the requirement that no




                                      14
<PAGE>
 
Stock may be issued hereunder prior to such approval, Stock Options and other
Awards may be granted hereunder on and after adoption of this Plan by the Board.

SECTION 17.   GOVERNING LAW
              -------------

     This Plan shall be governed by Delaware law except to the extent such law
is preempted by federal law.



Adopted and Effective:  August 18, 1997




                                      15
<PAGE>
 
                       BORON, LePORE & ASSOCIATES, INC.

                             17-17 Route 208 North
                          Fair Lawn, New Jersey 07410

                 Annual Meeting of Shareholders--June 4, 1998
              Proxy Solicited on Behalf of the Board of Directors

The undersigned, revoking all prior proxies, hereby appoints Patrick G. LePore
and Gregory F. Boron as Proxies, with full power of substitution to each, to
vote for and on behalf of the undersigned at the 1998 Annual Meeting of
Shareholders of Boron, LePore & Associates, Inc., to be held at the Sheraton
Crossroads, Mahwah, New Jersey on Thursday, June 4, 1998 at 8:30 a.m., and at
any adjournment or adjournments thereof. The undersigned hereby directs the said
proxies to vote in accordance with their judgement on any matters which may
properly come before the Annual Meeting, all as indicated in the Notice of
Annual Meeting, receipt of which is hereby acknowledged, and to act on the
following matters set forth in such notice as specified by the undersigned.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED AS DIRECTED HEREIN BY THE 
UNDERSIGNED SHAREHOLDER(S).  IF NO DIRECTION IS GIVEN, THIS PROXY WILL BE VOTED 
"FOR" PROPOSALS 1 AND 2.

 ----------------------------------------------------------------------------
   PLEASE VOTE, DATE AND SIGN ON REVERSE AND RETURN PROMPTLY IN THE ENCLOSED 
                              ENVELOPE.                                      
 ----------------------------------------------------------------------------
 ----------------------------------------------------------------------------
 Please sign exactly as your name(s) appear(s) on the books of the Company. 
 Joint owners should each sign personally.  Trustees and other fiduciaries   
 should indicate the capacity in which they sign, and where more than one    
 name appears,a majority must sign.  If a corporation,this signature should  
 be that of an authorized officer who should state his or her title.         
 ----------------------------------------------------------------------------

HAS YOUR ADDRESS CHANGED?                  DO YOU HAVE ANY COMMENTS?

- - -------------------------------------      -----------------------------------
- - -------------------------------------      -----------------------------------
- - -------------------------------------      -----------------------------------




<PAGE>
                       BORON, LePORE & ASSOCIATES, INC.
 
Dear Shareholder,

Please take note of the important information enclosed with this Proxy Ballot. 
There are a number of issues related to the management and operation of your 
Corporation that require your immediate attention and approval.  These are 
discussed in detail in the enclosed proxy materials.

Your vote counts,and you are strongly encouraged to exercise your right to vote 
your shares.

Please mark the boxes on this proxy card to indicate how your shares will be 
voted,then sign the card, detach it and return your proxy vote in the enclosed 
postage paid envelope.

Your vote must be received prior to the Annual Meeting of Shareholders, June 4, 
1998.

Thank you in advance for your prompt consideration of these matters.

Sincerely,

Boron, LePore & Associates, Inc.


[ ]PLEASE MARK VOTES 
[X]AS IN THIS EXAMPLE

- - --------------------------------
BORON, LePORE & ASSOCIATES, INC.
- - --------------------------------

Mark box at right if an address change or comment has been noted on   [_]
the reverse side of this card.

RECORD DATE SHARES:
                                            -----------------------
Please be sure to sign and date this Proxy [ Date                  ]
 ------------------------------------------------------------------
[                                                                  ]
 ------------------------------------------------------------------
Shareholder sign here                       Co-owner sign here

1. Election of Directors.
                               For All    With-       For All
                               Nominees   hold        Except
       Jacqueline C. Morby      [ ]        [ ]          [ ]
          John A.Staley,IV      [_]        [_]          [_]

NOTE: If you do not wish your shares voted "For" a particular nominee, mark the 
"For All Except" box and strike a line through the name(s) of the nominee(s). 
Your shares will be voted for the remaining nominee(s).

                                  For       Against     Abstain
2. Approval of the amendment to   [ ]         [ ]        [ ]
   the 1996 Stock Option and      [_]         [_]        [_]
   Grant Plan.

3. In their discretion, the proxies are authorized to vote upon any other
   business that may properly come before the meeting or at any adjournment(s)
   thereof.

                                                                 DETACH CARD
- - ------------------------------------------------------------------------------- 




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