FIRST ALLIANCE CORP /DE/
8-K, 1997-10-03
ASSET-BACKED SECURITIES
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                        SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549



                                    FORM 8-K


                Current Report Pursuant to Section 13 or 15(d) of
                            The Securities Act of 1934


Date of Report (date of earliest event reported):             October 1, 1997



                            FIRST ALLIANCE CORPORATION
              (Exact name of registrant as specified in its charter)


    Delaware                        0-28706               33-0721183
(State or other                (Commission File       (I.R.S. Employer
jurisdiction of                     Number)           Identification No.)
incorporation)


         17305 Von Karman Avenue, Irvine, California     92714-6203
           (Address of principal executive offices)       (Zip Code)


      Registrant's telephone number, including area code:  (714) 224-8500

       (Former name or former address, if changed since last report)







                                       I-1


<PAGE>


Item 5.  Other Events.


              See Press Release attached hereto as Exhibit 99.1.









                                       I-2


<PAGE>



                                   SIGNATURES


     Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned hereunto duly authorized.


                                       FIRST ALLIANCE CORPORATION, a
                                       Delaware corporation



                                       By:    /s/ Mark K. Mason
                                              ---------------------
                                       Name:  Mark K. Mason
                                       Title: Chief Financial Officer

October 2, 1997










                                       I-3





<PAGE>


                                  EXHIBIT 99.1

(BW) (FIRST-ALLIANCE)(FACO) First Alliance Announces Three-for-Two Stock Split

     Business Editors/Finance Writers

     IRVINE, Calif. -- (BUSINESS WIRE) -- Oct. 1, 1997 -- First Alliance Corp. 
(NASDAQ:FACO) today announced that its board of directors has authorized a 
three-for-two split of its common stock to be effected in the form of a stock 
dividend.
     The stock dividend will be distributed on October 31, 1997 to shareholders 
of record on October 15, 1997.  The stock dividend will increase the number of 
shares outstanding from approximately 14.5 million to 21.7 million shares.
     Commented Brian Chisick, president and chief executive officer of First 
Alliance: "We are very pleased to announce our progress in increasing the 
liquidity of First Alliance shares.  This three-for-two stock split, combined 
with the secondary offering of 3.39 million shares of previously privately held 
stock which we completed in September, significantly increases shares available 
for trading.
     "In addition, Bear, Stearns & Co., Inc. and Montgomery Securities, who 
acted as co-managers of the secondary offering, have begun making a market in 
the company's Class A Common Stock, providing additional liquidity in First 
Alliance shares.  These firms also recently initiated analyst coverage on the 
company.  These combined actions should result in substantially improved 
liquidity in First Alliance shares, which benefits all our shareholders."
     First Alliance is a consumer finance company with headquarters in Irvine.  
The company originates, purchases, sells and services non-conventional 
mortgages through 31 retail branch offices in the United States and the United 
Kingdom.

     --30--

     CONTACT: First Alliance Corp.
                   Mark Mason, 714/224-8403
                          or
                   Morgen-Walke Associates Inc.
                   John Swenson, Doug Sherk, 415/296-7383
                   Sandra Badurina, Joshua Passman, 212/850-5600




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