GENERAL CIGAR HOLDINGS INC
10-Q, 1997-04-15
TOBACCO PRODUCTS
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<PAGE>

                          SECURITIES AND EXCHANGE COMMISSION
                               Washington, D.C.  20549

                                   ---------------

                                       FORM 10Q
                                   Quarterly Report
                       Pursuant to Section 13 or 15 (d) of the
                           Securities Exchange Act of 1934

- ---------------                                             --------------------
For the 13 Weeks Ended                                           Commission File
MARCH 1, 1997                                                     NO. 33-18791



                             GENERAL CIGAR HOLDINGS, INC.
                             ----------------------------
                (Exact name of registrant as specified in its charter)




NEW YORK                                                              13-3922128
(state or other jurisdiction of incorporation                      (IRS Employer
or organization)                                          Identification Number)


387 PARK AVENUE SOUTH, NEW YORK, NEW YORK                             10016-8899
(Address of principal executive offices)                              (Zip code)


Registrant's Telephone Number including Area Code                 (212) 448-3800

Former name, former address and former fiscal year,
if changed since last report                                      Not Applicable


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports) and (2) has been subject to such filing
requirements for the past 90 days. 

                                            Yes     X           No            
                                               ------------       ------------



     NUMBER OF SHARES OF COMMON STOCK OUTSTANDING AT MARCH 31, 1997:  26,987,182

<PAGE>

                             GENERAL CIGAR HOLDINGS, INC.
                             ----------------------------
                                       Form 10Q





PART I  FINANCIAL INFORMATION 


    Consolidated Statement of Operations 
    13 Weeks Ended
    March 1, 1997 and March 2, 1996...........................................3


    Consolidated Balance Sheet
    March 1, 1997 and November 30, 1996 ......................................4

    Consolidated Statement of Cash Flows
     13 Weeks Ended 
    March 1, 1997 and March 2, 1996...........................................5

    Notes to Consolidated Financial Statements.............................6-11

    Management's Discussion and Analysis of
    Financial Condition and Results of Operations.........................12-13



SIGNATURES...................................................................14



                                      -2-

<PAGE>



                             GENERAL CIGAR HOLDINGS, INC.
                         CONSOLIDATED STATEMENT OF OPERATIONS
                     (dollars in thousands except per share data)
                                     (unaudited)





                                                          13 WEEKS ENDED   
                                                      ---------------------
                                                      MARCH 1,      MARCH 2,
                                                        1997           1996
                                                        ----           ----
Net sales and other revenue                           $49,798        $28,832
Cost of goods sold                                     27,515         16,242
                                                      -------        -------
Gross profit                                           22,283         12,590

Selling, general and administrative expenses           14,428          8,586
                                                      -------        -------
Operating profit                                        7,855          4,004

Nonoperating income                                       317            162
Interest expense                                        1,274            262
                                                      -------        -------
Income before income taxes                              6,898          3,904
Income tax provision                                    2,621          1,509
                                                      -------        -------
Net income                                            $ 4,277        $ 2,395
                                                      -------        -------
                                                      -------        -------

Pro forma net income per common share                 $  0.15        $  0.08
                                                      -------        -------
                                                      -------        -------

Pro forma weighted average common shares
   and equivalents outstanding                     28,200,000     28,200,000
                                                   ----------     ----------
                                                   ----------     ----------


SEE NOTES TO CONSOLIDATED FINANCIAL STATEMENTS.


                                       -3-

<PAGE>

                             GENERAL CIGAR HOLDINGS, INC.
                              CONSOLIDATED BALANCE SHEET
                                (dollars in thousands)





                                                    MARCH  1,   NOVEMBER 30,
                                                        1997           1996
                                                        ----           ----
                                                 (UNAUDITED)

ASSETS   
Current Assets     
Cash and cash equivalents                         $    6,061     $      409
Receivables, less allowance of $514  (1996 - $482)    32,086         31,295
Inventories                                           64,135         53,702
Other current assets                                   4,537          3,673
                                                      ------         ------
Total current assets                                 106,819         89,079

Property and equipment, net                           57,790         52,507
Intangible assets, net                                70,617              -
Other assets                                           5,381          3,456
                                                      ------         ------

Total assets                                        $240,607       $145,042
                                                    --------       --------
                                                    --------       --------

LIABILITIES AND CULBRO INVESTMENT
Current Liabilities
Accounts payable and accrued liabilities            $ 21,257       $ 22,827
Long-term debt due within one year                    75,499          1,131
Income taxes                                           2,396              -
                                                      ------         ------
Total current liabilities                             99,152         23,958

Long-term debt                                        66,551         11,079
Accrued retirement benefits                           15,760         12,525
Deferred income taxes                                  6,770          1,057
Other noncurrent liabilities                           4,610          2,704
                                                      ------         ------
Total liabilities                                    192,843         51,323

Culbro Investment                                     47,764         93,719
                                                      ------         ------
         
Total liabilities and Culbro Investment             $240,607       $145,042
                                                    --------       --------
                                                    --------       --------




SEE NOTES TO CONSOLIDATED FINANCIAL STATEMENTS.

                                       -4-


<PAGE>

                            GENERAL CIGAR HOLDINGS, INC.
                        CONSOLIDATED STATEMENT OF CASH FLOWS
                              (dollars in thousands)
                                    (unaudited)

<TABLE>
<CAPTION>



                                                                     13 WEEKS ENDED 
                                                                --------------------
                                                                MARCH 1,    MARCH 2,
                                                                   1997        1996
                                                                   ----        ----
OPERATING ACTIVITIES:
- --------------------
<S>                                                           <C>          <C>
Net income                                                      $ 4,277    $  2,395
Adjustments to reconcile net income
    to net cash provided by (used in) operating activities:
Depreciation and amortization                                       867         801
Changes in assets and liabilities, net of Villazon Acquisition
    and Liability Assumption (see Note 6):       
Decrease in accounts receivable                                   5,134       6,142
Increase in inventories                                          (3,969)     (6,088)
Decrease in accounts payable and accrued liabilities             (4,879)     (7,455)
Increase (decrease) in deferred income taxes                        490      (1,064)
Other, net                                                        1,298        (118)
                                                                 ------       ------
Net cash provided by (used in) operating activities               3,218      (5,387)
                                                                 ------       ------
                                                                 

INVESTING ACTIVITIES:
- --------------------
Acquisition of Villazon, net of cash acquired                   (56,243)          -
Additions to property and equipment                              (1,932)     (1,952)
                                                                --------    --------
Net cash used in investing activities                           (58,175)     (1,952)
                                                                --------    --------

FINANCING ACTIVITIES:
- --------------------
Net transactions with Culbro, excluding Liability
   Assumption (see Note 6)                                         (215)      7,267
Increase in debt, principally from Villazon 
  Acquisition in 1997                                            62,450         273
Payments of debt                                                   (180)       (147)
Other, net                                                       (1,446)          -
                                                                --------    -------
Net cash provided by financing activities                        60,609       7,393
                                                                --------    -------
Net increase in cash and cash equivalents                         5,652          54
Cash and cash equivalents at beginning of period                    409         322
                                                                -------     -------
Cash and cash equivalents at end of period                      $ 6,061     $   376
                                                                -------     -------
                                                                -------     -------
</TABLE>

SEE NOTES TO CONSOLIDATED FINANCIAL STATEMENTS.



                                       -5-


<PAGE>


                             GENERAL CIGAR HOLDINGS, INC.

                      NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                     (dollars in thousands except per share data)
                                     (unaudited)





1.  SUMMARY OF SIGNIFICANT ACCOUNTING PRINCIPLES

    BASIS OF PRESENTATION

         The unaudited financial statements of General Cigar Holdings, Inc.
    (the "Company") included in this report have been prepared in conformity
    with the standards of accounting measurement set forth in Accounting
    Principles Board Opinion No. 28 and any amendments thereto adopted by the
    Financial Accounting Standards Board ("FASB").  The accompanying financial
    statements should be read in conjunction with the Company's 1996 financial
    statements included in Form S-1, as filed with the Securities and Exchange 
    Commission on February 26, 1997, and should be read in conjunction with the
    Notes to Financial Statements appearing in that report.  All adjustments 
    which are, in the opinion of management, necessary for a fair presentation
    of results for the interim periods reported herein have been reflected.
         The results of operations for the quarter ended March 1, 1997 are not
    necessarily indicative of the results to be expected for the full year.
         The Company was formed on December 12, 1996.  Up until the Company's
    initial public offering (See Note 2) on February 28, 1997, the Company was
    a wholly owned subsidiary of Culbro Corporation ("Culbro").  The
    accompanying consolidated financial statements of the Company include the
    accounts of  the Company and its subsidiaries General Cigar Co., Inc.
    ("General Cigar"), Club Macanudo, Inc. ("Club Macanudo"), 387 PAS Corp.
    ("387 PAS") and GCH Transportation, Inc., a non-operating entity which owns
    certain of the Company's transportation equipment.  Club Macanudo and 387
    PAS were not material to the Company's results of operations in any of the
    periods presented.  All of these businesses and assets, and certain
    liabilities, were transferred to the Company by Culbro pursuant to a
    Distribution Agreement among the Company, Culbro, and Culbro's wholly owned
    subsidiary, Griffin Land & Nurseries, Inc. ("Griffin").  Prior to March 
    18, 1997, Griffin was known as Culbro Land Resources, Inc.

    INVENTORIES

         The Company's inventories are stated at the lower of cost or market
    using the average cost method.  Raw materials include tobacco in the
    process of aging, a substantial amount of which  will not be used or sold
    within one year.  It is industry practice to include such inventories in
    current assets.  Raw materials also include tobacco in bond which is
    subject to customs duties payable upon withdrawal from bond.  Following
    industry practice, the Company does not include such duties in inventories
    until paid.

                                       -6-


<PAGE>

    PROPERTY AND EQUIPMENT

         Property and equipment are carried at cost.  Depreciation is
    determined on a straight-line basis over the estimated useful asset lives
    for financial reporting purposes and principally on accelerated methods for
    tax purposes.

    REVENUE RECOGNITION

         Sales and the related cost of sales are recognized upon shipment of
    products.  The Company generally accepts returns of cigars that are stale
    or damaged in transit.  Sales revenue is recorded net of anticipated
    returns based on historical experience.  Sales returns are not material.

    ADVERTISING AND PROMOTION EXPENSE

         Advertising and promotion costs are expensed when incurred. 
    Production costs of future media advertising are deferred until the
    advertising first occurs.  

    EARNINGS PER SHARE

         For the periods presented herein,  the Company was a wholly owned
    subsidiary of Culbro.  Accordingly, earnings per share are presented on a
    pro forma basis.  
         Pro forma net income per common share in the 1997 quarter, and in the
    1996 quarter, was computed assuming that the Company's Class B common
    shares outstanding, which totaled 20,087,182, plus related stock options,
    and the Company's 6,900,000 Class A shares outstanding at the Offering date
    were all outstanding at the beginning of these respective quarters.  The 
    options included in these calculations were based on the treasury stock 
    method. 


    RECENTLY ISSUED ACCOUNTING STANDARDS

          In March 1995, the FASB issued Statement No. 121, "Accounting for the
     Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed 
     Of ("SFAS 121").  This Statement requires that long-lived assets and 
     certain intangibles held and used by a business entity be reviewed for 
     impairment whenever events or changes in circumstances indicate that the 
     carrying amount of an asset may not be recoverable.  Prior to the 
     issuance of this Statement the Company periodically reviewed its 
     long-lived assets considering future performance of those assets and the 
     need for adjustments to their carrying values.  The Company has adopted 
     SFAS No. 121 and performs such reviews in accordance with the methods 
     prescribed by this Statement.
         In October 1995, the FASB issued Statement No. 123, "Accounting for
    Stock-Based Compensation."  This Statement establishes a fair value method
    of accounting for, or disclosing, stock-based compensation plans.  The
    Company intends to adopt the disclosure provisions of this standard which
    require disclosing the pro forma effect on net income and earnings per
    share of the fair value method of accounting for stock-based compensation. 
    The adoption of the disclosure provisions will not affect consolidated
    financial condition, results of operations, or cash flows.

                                       -7-


<PAGE>

USE OF ESTIMATES

         The preparation of financial statements in conformity with generally
    accepted accounting principles requires management to make estimates and
    assumptions that affect the reported amounts of assets and liabilities and
    disclosure of contingent assets and liabilities at the date of the
    financial statements and revenue and expenses during the period reported. 
    Actual results could differ from those estimates.  Estimates are used when
    accounting for allowance for uncollectible accounts receivable,
    depreciation and amortization, employee benefit plans, taxes, and
    contingencies, among others.


2.  STOCK OFFERING

         On February 28, 1997, the Company sold 6.9 million shares of its Class
    A Common Stock in an initial public offering (the "Offering"), reflecting
    approximately 26% of its common equity ownership.  The net proceeds from the
    Offering, after underwriters' discounts and commissions and estimated other
    expenses, were approximately $113 million and were received on March 5,
    1997 (subsequent to the end of the first quarter).  The proceeds were used
    to reduce debt, a substantial portion of which was incurred in connection
    with the Villazon Acquisition (see Notes 3 and 4).  Each share of Class A
    Common Stock entitles its holder to one vote.  Culbro owns the remaining
    equity ownership of the Company in the form of Class B Common Stock, which
    entitles its holder to ten votes for each share.  Accordingly, Culbro holds
    approximately 97% of the combined voting power of the Company's outstanding
    common stock. 
    

3.  VILLAZON ACQUISITION

         On January 21, 1997, the Company completed the acquisitions of two
    affiliated companies, Villazon & Company, Inc., a U.S. corporation, and
    Honduras American Tabaco, S.A. de C. V., a Honduran corporation
    (collectively "Villazon"), for approximately $80.6 million consisting of
    $90.5 million of purchase price and direct acquisition costs less $9.9
    million of cash acquired at closing.  Cash paid to the sellers was $64.6
    million and $24.4 million aggregate principal amount of seller notes were
    issued (the "Villazon Acquisition").  Both companies are engaged in the
    cigar business.  The Villazon Acquisition is accounted for using the
    purchase method of accounting.  Cost in excess of net assets acquired,
    primarily trade names and other intangible assets, is approximately $70
    million (see unaudited pro forma condensed financial information in Note
    4).  The Company entered into a Credit Agreement to finance the
    acquisition.  Proceeds from the Offering were used to reduce amounts
    outstanding under the Credit Agreement and to repay $14.4 million of the
    seller notes.  The remaining $10 million of seller notes bear interest at
    prime plus 1/2% and are due January 2002.


4.  CONSOLIDATED CONDENSED PRO FORMA FINANCIAL INFORMATION 

          The following consolidated condensed unaudited pro forma financial
     statement of operations reflects the Villazon Acquisition, including the 
     associated borrowings to finance the acquisition, the Liability 
     Assumption (see Note 6) and the Offering as if these transaction were 
     completed at the beginning of the respective periods.  The unaudited 
     consolidated condensed pro forma balance sheet

                                       -8-


<PAGE>

    reflects the effect of the Offering as if it had taken place at the
    balance sheet date.  The Villazon Acquisition and the Liability Assumption
    are already reflected in the Company's balance sheet at March 1, 1997.  The
    unaudited pro forma consolidated condensed financial information presented
    herein may not necessarily reflect the results of operations and financial
    position that actually would have been achieved had the transactions
    discussed above actually taken place at the assumed dates.



         CONSOLIDATED CONDENSED PRO FORMA STATEMENT OF OPERATIONS (UNAUDITED)

                                                      13 WEEKS ENDED,  
                                                 --------------------------
                                                 MARCH 1,         MARCH 2,
                                                    1997             1996
                                                    ----             ----
         Net sales                               $55,390           $35,282
                                                 -------           -------
         Operating profit                          8,974             5,429
         Other nonoperating income                   317               162
         Interest expense                            550               657
                                                 -------           -------
         Income before taxes                       8,741             4,934
         Income tax expense                        3,340             1,911
                                                 -------           -------
         Net income                              $ 5,401           $ 3,023
                                                 -------           -------
                                                 -------           -------
         Net income per common share             $  0.19           $  0.11
                                                 -------           -------
                                                 -------           -------
         Weighted average common shares
           and equivalents outstanding        28,200,000        28,200,000
                                              ----------        ----------
                                              ----------        ----------



         CONSOLIDATED CONDENSED PRO FORMA BALANCE SHEET (UNAUDITED)

                                                                    MARCH 1,
                                                                       1997
                                                                      -----
         Current assets                                            $106,819
         Property and equipment, net                                 57,790
         Intangible assets                                           70,617
         Other assets                                                 5,381
                                                                   --------
         Total assets                                              $240,607
                                                                   --------
                                                                   --------
         Current liabilities                                       $ 24,782
         Long-term debt                                              27,921
         All other noncurrent liabilities                            27,140
                                                                   --------
         Total liabilities                                           79,843
         Shareholders' equity                                       160,764
                                                                   --------
         Total liabilities and shareholders' equity                $240,607
                                                                   --------
                                                                   --------

                                       -9-


<PAGE>

5.  LONG-TERM DEBT
 
          On January 21, 1997, the Company entered into a Credit Agreement with
     certain banks which provided financing of $120 million principally for 
     the Villazon Acquisition and repayment of Culbro's general corporate 
     debt.  The Credit Agreement, which expires in January 2000, included a 
     $60 million term loan and a revolving credit facility of $60 million. 
     Subsequent to the end of the quarter, net proceeds of approximately $113 
     million were received from the Offering and used to repay the term loan 
     and amounts outstanding under the revolving credit facility.  After the 
     Offering, the commitment under the revolving credit facility is $50 
     million. In accordance with the terms of the Credit Agreement, 
     borrowings under the revolving credit facility bear interest, at the 
     Company's option, of either (1) 1% above the prime rate, (2) the 
     Eurodollar rate plus 0.75% or (3) a combination thereof.  The Company 
     pays a commitment fee of 1/4 of 1% on the unused portion of the 
     revolving credit facility.  The Credit Agreement includes limitations on 
     indebtedness, investments and other significant transactions, as defined.
    

6.  RELATED PARTY TRANSACTIONS

    SELLING, GENERAL AND ADMINISTRATIVE EXPENSES 

         The consolidated statement of operations reflects general and
    administrative expenses of approximately $1.8 million in the 1997 first
    quarter and $1.6 million in the 1996 first quarter, allocated by Culbro to
    the Company for services performed by Culbro.  The charges were based
    principally on the Company's proportionate share of expenses relating to
    the Culbro corporate activities associated with the Company's operations
    and are considered by management to be reasonable.

    CULBRO INVESTMENT

         Changes in the Culbro Investment account are summarized as follows:

                                                            13 WEEKS ENDED, 
                                                      -------------------------
                                                        MARCH  1,      MARCH 2,
                                                            1997          1996
                                                        -------        -------
         Balance beginning of period                    $93,719        $66,095
         Net income                                       4,277          2,395
                                                        -------        -------
                                                         97,996         68,490
                                                        -------        -------
         Transactions with Culbro:
         Liability Assumption (see below)               (50,017)             -
         Net operating cash flow transferred (to) 
              from Culbro                                (4,640)         4,126
         Allocated Culbro general and administrative 
              expenses                                    1,804          1,632
         Intercompany income taxes                        2,621          1,509
                                                        -------        -------
         Total transactions with Culbro, net            (50,232)         7,267
                                                        -------        -------
         Balance end of period                          $47,764        $75,757
                                                        -------        -------
                                                        -------        -------

                                       -10-


<PAGE>

          On February 27, 1997, pursuant to the Distribution Agreement, the
     Company consummated the Liability Assumption, in which the Company 
     assumed Culbro liabilities of approximately $50 million, including 
     principally Culbro's general corporate debt, accrued retirement 
     obligations, accounts payable and other items.

7.  SUPPLEMENTAL FINANCIAL INFORMATION

    INVENTORIES

            Inventories consist of:
                                                      MARCH 1,    NOVEMBER 30,
                                                         1997            1996
                                                     --------        --------
            Raw materials and supplies               $ 46,248        $ 43,704
            Work-in-process                             4,983           4,529
            Finished goods                             12,904           5,469
                                                     --------        --------
                                                     $ 64,135        $ 53,702
                                                     --------        --------
                                                     --------        --------

    PROPERTY AND EQUIPMENT

            Property and equipment consist of:
                                                   MARCH 1,     NOVEMBER 30,
                                                       1997             1996
                                                      -----             ----
              Land                                 $  2,479         $  2,534 
              Buildings                              61,068           58,225 
              Machinery and equipment                38,220           33,470 
                                                     ------        ---------
                                                    101,767           94,229
               Accumulated depreciation             (43,977)         (41,722)
                                                   --------        ---------
                                                  $  57,790        $  52,507
                                                   --------        ---------
                                                   --------        ---------

    CASH FLOW

         The cash and noncash activities related to the Villazon Acquisition are
    summarized as follows:

    
              Estimated fair values of net assets acquired       $90,520
              Notes issued to sellers                            (24,370)
                                                                 --------
              Payments in connection with the acquisition         66,150
              Cash acquired                                       (9,907)
                                                                 --------
              Payments in connection with acquisition,     
                  net of cash acquired                           $56,243
                                                                 -------
                                                                 -------

                                       -11-


<PAGE>

                         MANAGEMENT'S DISCUSSION AND ANALYSIS
                   OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS




LIQUIDITY AND CAPITAL RESOURCES

    Net cash provided by operating activities was $3.2 million in the 1997 
first quarter compared to net cash of $(5.4) million used in operations in 
the 1996 first quarter.  The cash generated in 1997 reflected principally the 
higher earnings, a lower increase in inventories and a lower reduction in 
accounts payable compared to the 1996 quarter.  Investing activities in the 
1997 quarter reflected the acquisition cost of Villazon, excluding the 
portion financed with seller notes.  The financing activities reflected the 
bank borrowings used to finance the Villazon Acquisition. 
    The Company expects that it will make capital expenditures in excess of
$10.0 million in fiscal 1997, $5.0 million of which will be made in connection
with the expansion of its premium cigar manufacturing facilities.  The Company
has continued to increase its inventory of long filler tobacco needed for 
making premium cigars.
    On March 5, 1997, the Company received approximately $113 million of net 
proceeds from the Offering completed on February 28, 1997.  The proceeds were 
used to repay bank borrowings that had been used to fund the Villazon 
Acquisition and the assumed Culbro general corporate debt, and to repay 
certain of the Villazon seller notes. Immediately following such debt 
repayments, the Company's total outstanding debt was approximately $29 
million, consisting principally of $10 million of seller notes related to the 
Villazon Aquisition, mortgage and equipment financing of $12 million and $7 
million remaining on the bank credit agreement, which was subsequently repaid 
from the Company's cash flow.  The Company has available $50 million under the 
three-year revolving bank credit agreement which it entered into on January 
21, 1997.
    During each of the fiscal quarters presented in the accompanying 
financial statements, the cash management and treasury activities of the 
Company were integrated with those of Culbro.  The Company's cash receipts 
were transferred daily into Culbro's cash account, and the Company's cash 
disbursement accounts were reimbursed by Culbro on a daily basis. The Company 
maintained an intercompany account with Culbro in which its net cash flow and 
other transactions with Culbro were recorded.  The intercompany account with 
Culbro and the Company's retained earnings and historical accounts were 
included in the accompanying financial statements as Culbro Investment.  
Subsequent to receiving the Offering proceeds, the Company's capital structure 
will reflect the effect of the issuance of the Class A shares in the Offering, 
the Class B shares owned by Culbro, and retained earnings of the ensuing 
periods.
    Management believes that cash from operations and current borrowing
capacity are sufficient to fund its operations and its anticipated future
growth.

RESULTS OF OPERATIONS

    Net sales increased 72.7%, or $21.0 million, to $49.8 million in the 1997
first quarter from $28.8 million in the 1996 first quarter.  The increase in net
sales reflected principally higher unit sales of cigars, 

                                       -12-


<PAGE>

principally premium cigars, and higher prices in all cigar categories.  The 
1997 first quarter included sales from the newly acquired Villazon business 
for two months of the quarter.
    Gross profit increased 77.0%, or $9.7 million, to $22.3 million in the 1997
first quarter from $12.6 million in the 1996 first quarter.  Gross margin
increased to 44.7 % in the 1997 first quarter from 43.7% in the 1996 first
quarter.  The increase in gross margin reflected higher prices and the benefit
of relatively higher sales of premium cigars.
    Selling, general and administrative expenses increased 68.0%, or $5.8 
million, to $14.4 million in the 1997 first quarter from $8.6 million in the 
1996 first quarter.  As a percentage of net sales, selling, general and 
administrative expenses were 29.0% in the 1997 first quarter compared to 
29.7% in the 1996 first quarter.  The decrease in selling, general and 
administrative expenses as a percentage of sales in the 1997 first quarter was 
due to the lower rate of increase in these expenses compared to the rate of 
the sales increase.  Operating profit almost doubled to $7.8 million in the 
1997 first quarter, from $4.0 million in the 1996 first quarter.  As a result 
of the higher gross margin and lower expense  to sales ratio, operating 
margin increased to 15.8% in the 1997 first quarter compared to 13.9% in the 
prior year's quarter. 
    The higher interest expense in the 1997 first quarter reflects principally
the cost of financing the Villazon Acquisition. The bank financing for  the
acquisition and certain of the seller notes were repaid with the net proceeds 
from the Offering, which were received early in the second quarter.
    Net income increased 78.6% to $4.3 million compared to $2.4 million in the
1996 first quarter.

                                       -13-


<PAGE>

                                      SIGNATURES



PURSUANT to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.





                                         GENERAL CIGAR HOLDINGS, INC.




DATE: April 15, 1997                                  /s/ Jay M. Green
                                         -----------------------------
                                                          Jay M. Green
                                              EXECUTIVE VICE PRESIDENT
                                 CHIEF FINANCIAL OFFICER AND TREASURER




DATE: April 15, 1997                                  /s/  Joseph Aird
                                          ----------------------------
                                                           Joseph Aird
                                    SENIOR VICE PRESIDENT - CONTROLLER


                                       -14-

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          NOV-29-1997
<PERIOD-END>                               MAR-01-1997
<CASH>                                           6,061
<SECURITIES>                                         0
<RECEIVABLES>                                   32,600
<ALLOWANCES>                                     (514)
<INVENTORY>                                     64,135
<CURRENT-ASSETS>                               106,819
<PP&E>                                         101,767
<DEPRECIATION>                                (43,977)
<TOTAL-ASSETS>                                 240,607
<CURRENT-LIABILITIES>                           99,152
<BONDS>                                         66,551
                                0
                                          0
<COMMON>                                             0
<OTHER-SE>                                      47,764
<TOTAL-LIABILITY-AND-EQUITY>                   240,607
<SALES>                                         49,798
<TOTAL-REVENUES>                                49,798
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