GENERAL CIGAR HOLDINGS INC
8-K, 1999-04-19
TOBACCO PRODUCTS
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================================================================================
________________________________________________________________________________


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 _______________


                                    FORM 8-K

                                 _______________


                                 CURRENT REPORT

     PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


                                 Date of Report
                        (Date of earliest event reported)
                                 APRIL 19, 1999


                          GENERAL CIGAR HOLDINGS, INC.
             (Exact name of registrant as specified in its charter)

                                 _______________


                        Commission file number: (1-12757)

                                 _______________


          Delaware                                             13-3922128
(State or other jurisdiction of                             (I.R.S. Employer
incorporation or organization)                            Identification Number)


                                 _______________


      387 Park Avenue South                                     10016-8899
        New York, New York                                      (Zip Code)
(Address of principal executive offices)



       Registrant's telephone number, including area code: (212) 448-3800

________________________________________________________________________________

================================================================================


<PAGE>
                          GENERAL CIGAR HOLDINGS, INC.


ITEM 5. OTHER EVENTS
- --------------------

As used herein,  references to the  "Registrant"  mean General  Cigar  Holdings,
Inc., references to "General Cigar" mean General Cigar Co., Inc., a wholly-owned
subsidiary of the Registrant,  and references to "MM" in the pro forma financial
information mean General Cigar's mass-market cigar business.

On March 26,  1999,  General  Cigar and Swedish  Match  North  America  Inc.,  a
Delaware corporation (the "Purchaser"), entered into an Asset Purchase Agreement
(the "Asset  Purchase  Agreement"),  pursuant to which the  Purchaser  agreed to
purchase General Cigar's mass-market cigar business for $200 million in cash.

The  accompanying  pro  forma  financial  information  is being  filed  with the
Securities and Exchange Commission (the "Commission") prior to the discussion of
the sale of the mass-market business and the presentation of pro forma financial
information at the Annual Meeting of Shareholders of the Registrant on April 20,
1999.  The  Registrant  announced  on April 13,  1999,  in  connection  with its
quarterly  earnings  release,  that  it  will  file  such  pro  forma  financial
statements  with the  Commission  on Form 8-K prior to the Annual  Shareholders'
meeting. See the Earnings Release filed herewith as Exhibit No. 99.

The proposed sale of the mass-market  business has received early termination of
antitrust review by the Federal Trade Commission.  The transaction is subject to
customary closing  conditions and is expected to close within  approximately two
weeks.

FORWARD-LOOKING STATEMENTS

The pro  forma  financial  statements  presented  herein  on Form  8-K  contains
forward-looking  statements  within the meaning of Section 27A of the Securities
Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934,
as amended.  Such statements  include,  without  limitations,  the  Registrant's
beliefs  about trends in the cigar  industry  and its views about the  long-term
future of the industry and the Registrant.  The following factors, among others,
could cause the  Registrant's  financial  performance to differ  materially from
that expressed in such statements: (i) changes in consumer preferences resulting
in a decline in the demand for and  consumption of cigars,  (ii) an inability to
reduce  SG&A  expenses  as  expected,  (iii)  an  increase  in the  price of raw
materials, (iv) additional governmental regulation of tobacco or further tobacco
litigation,  (v) enactment of new or  significant  increases in existing  excise
taxes, (vi) political and/or economic instability in foreign countries where the
Company has  operations,  (vii) failure to remediate Year 2000 issues and (viii)
other risks and uncertainties  set forth in the Registrant's  other filings with
the Commission.


                                       2

<PAGE>
ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS
- -----------------------------------------

(a)  FINANCIAL STATEMENTS OF BUSINESS ACQUIRED  --  Not applicable

(b)  PRO FORMA FINANCIAL INFORMATION

     The  following  unaudited  pro  forma  condensed   consolidated   financial
     statements are filed as part of this report.

      DESCRIPTION OF PRO FORMA FINANCIAL INFORMATION                       PAGE
      -------------------------------------------------------------------------

      Pro Forma Condensed Consolidated Balance Sheet
        as of February 27, 1999 ..........................................  F-1
      Pro Forma Condensed Consolidated Statement of Operations:
          For the Year Ended November 28, 1998............................  F-2
          For the 13 Weeks Ended February 27, 1999........................  F-3

     The Pro Forma Condensed  Consolidated Balance Sheet of the Registrant as of
     February 27, 1999 reflects the financial  position of the Registrant  after
     giving effect to the sale of the  mass-market  net assets assuming that the
     sale occurred on February 27, 1999.  The Pro Forma  Condensed  Consolidated
     Statements  of Operations  for the year ended  November 28, 1998 and the 13
     weeks ended February 27, 1999, the end of the  Registrant's  first quarter,
     assume that the sale  occurred on November  30, 1997 and November 29, 1998,
     respectively,  and are based on the  operations of the  Registrant  for the
     year ended November 28, 1998 and the 13 weeks ended February 27, 1999. Such
     pro forma  financial  statements also reflect the repayments of $54,000,000
     of bank debt and $3,410,000 of a certain equipment loan.

     The unaudited pro forma condensed  consolidated  financial  statements have
     been prepared by the Registrant based upon assumptions deemed reasonable by
     management.  Such consolidated  financial  statements  presented herein are
     shown for illustrative purposes only and are not necessarily  indicative of
     the  future  financial  position  or future  results of  operations  of the
     Registrant,  or of the  actual  financial  position  or actual  results  of
     operations of the Registrant had the  transaction  been in effect as of the
     date or for the periods presented.

     The unaudited pro forma condensed  consolidated financial statements should
     be read  in  conjunction  with  the  Registrant's  audited  1998  financial
     statements  included in Form 10-K, as filed with the Commission on February
     26, 1999, and the Registrant's  unaudited  financial  statements for the 13
     weeks ended  February 27, 1999,  as filed with the  Commission on April 13,
     1999,  and  should be read in  conjunction  with the Notes to  Consolidated
     Financial Statements appearing in those reports.

(c)  EXHIBITS

     The exhibit  listed in the  following  table has been filed as part of this
     Current Report on Form 8-K.

      EXHIBIT
      NUMBER       DESCRIPTION OF EXHIBIT
      -------------------------------------------------------------------------

      99           Earnings Release, dated April 13, 1999


                                       3
<PAGE>
                         PRO FORMA FINANCIAL INFORMATION

                          GENERAL CIGAR HOLDINGS, INC.


                PRO FORMA CONDENSED CONSOLIDATED BALANCE SHEET
                              AT FEBRUARY 27, 1999

                             (dollars in thousands)
                                   (Unaudited)
<TABLE>
<CAPTION>

                                                          Pro Forma Adjustments
                                                          ---------------------
ASSETS                                       Historical    MM (A)      Other      Pro Forma
                                             ----------   -------   -----------   ---------
<S>                                             <C>       <C>       <C>            <C>
CURRENT ASSETS:                          
  Cash and cash equivalents...................  $ 3,923   $    -    $68,198 (B)    $ 72,121
  Receivables, net............................   28,171        -         -           28,171
  Inventories.................................  160,154     9,830        -          150,324
  Other current assets........................    7,694       325        -            7,369
                                                -------    ------    ------         -------
    TOTAL CURRENT ASSETS......................  199,942    10,155    68,198         257,985
Property and equipment, net...................   77,119    13,042        -           64,077
Intangible assets, net, principally      
 trademarks and goodwill......................   70,511        -         -           70,511
Other assets..................................    1,864        -         -            1,864
                                                -------    ------    ------         -------
    TOTAL ASSETS.............................. $349,436   $23,197   $68,198        $394,437
                                                =======    ======    ======         =======
                                   

LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Accounts payable and accrued liabilities.... $ 26,915   $   914   $   -          $ 26,001
  Long-term debt due within one year..........    1,341       710       -               631 (C)
  Income taxes................................    1,936        -        -             1,936
                                                -------    ------    ------         -------
   TOTAL CURRENT LIABILITIES..................   30,192     1,624        -           28,568
Long-term debt................................   68,931     1,026   (57,410) (B)     10,495 (C)
Accrued retirement benefits...................   12,625        -         -           12,625
Deferred income taxes.........................   10,060        -         -           10,060
Other noncurrent liabilities..................   10,895        -         -           10,895
                                                -------    ------    ------         -------
   TOTAL LIABILITIES..........................  132,703     2,650   (57,410) (B)     72,643
                                                -------    ------    ------         -------
   TOTAL STOCKHOLDERS' EQUITY.................  216,733    20,547   125,608         321,794
                                                -------    ------    ------         -------
   TOTAL LIABILITIES AND
     STOCKHOLDERS' EQUITY..................... $349,436   $23,197  $ 68,198        $394,437
                                                =======    ======    ======         =======

- ---------------------------------------------
(A) To  eliminate  the assets  sold and  liabilities  assumed,  included  in the
    balance sheet of MM as of February 27, 1999.

(B) To reflect the $200 million  proceeds from the sale of MM, the $54.0 million
    repayment of bank debt,  the $3.4 million  repayment of a certain  equipment
    loan,  and the  related  $64.4  million  of  income  tax  liability  and the
    estimated  $10.0 million of transaction  expenses and other costs related to
    the sale, which were assumed paid at February 27, 1999.

(C) The remaining  outstanding  debt represents $10.0 million of Villazon seller
    notes,  due January 2002, which by their terms cannot be prepaid and capital
    lease obligations.


                                                                             F-1
</TABLE>
<PAGE>

                         PRO FORMA FINANCIAL INFORMATION

                          GENERAL CIGAR HOLDINGS, INC.


           PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
                      FOR THE YEAR ENDED NOVEMBER 28, 1998

                        (thousands except per share data)
                                   (Unaudited)
<TABLE>
<CAPTION>


                                                         Pro Forma Adjustments (E)
                                                         ------------------------
                                             Historical    MM (A)      Other      Pro Forma
                                             ----------   -------   -----------   ---------
<S>                                            <C>        <C>       <C>            <C>
NET SALES....................................  $271,185   $84,940   $    -         $186,245
Cost of goods sold...........................   136,943    50,170        -           86,773
                                                -------    ------    ------         -------

GROSS PROFIT.................................   134,242    34,770        -           99,472
Selling, general and
 administrative expenses.....................    85,876    23,243     6,004  (B)     68,637
Special charges..............................     8,227        -       (752) (D)      7,475
                                                -------    ------    ------         -------

OPERATING PROFIT.............................    40,139    11,527    (5,252)         23,360

Gain on insurance settlement.................     3,753        -         -            3,753
Non operating income.........................       522        -         -              522
Interest expense.............................     4,390        -     (2,983) (C)      1,407
                                                -------    ------    ------         -------

Income before provision for income taxes.....    40,024    11,527    (2,269)         26,228
Provision for income taxes...................    14,209     4,303      (805)          9,101
                                                -------    ------    ------         -------

NET INCOME...................................   $25,815   $ 7,224  $ (1,464)       $ 17,127
                                                =======    ======    ======         =======



Basic net income per share...................   $  0.95                             $  0.63
                                                 ======                              ======
Weighted average common shares outstanding...    27,286                              27,286
                                                 ======                              ======

Diluted net income per share.................   $  0.92                             $  0.61
                                                 ======                              ======
Weighted average common shares
   and equivalents outstanding...............    28,102                              28,102
                                                 ======                              ======

- ---------------------------------------------
(A)  To eliminate the results of MM for the entire period.

(B)  To reflect principally an allocation of general and administrative expenses
     from General Cigar to MM that would not be eliminated as a direct result of
     the sale of MM.

(C)  To reflect  interest expense on debt that is assumed to have been repaid at
     the beginning of the period with the proceeds from the sale.

(D)  To reflect special charges related to MM.

(E)  The pro forma  condensed  consolidated  statement  of  operations  does not
     reflect  the  net  gain  on  the  sale  of MM.  Such  gain  will  be net of
     professional   fees,  asset  write-offs,   severance  and  related  benefit
     expenses, and other costs related to the transaction.



                                                                             F-2
</TABLE>
<PAGE>

                         PRO FORMA FINANCIAL INFORMATION

                          GENERAL CIGAR HOLDINGS, INC.


           PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
                   FOR THE 13 WEEKS ENDED FEBRUARY 27, 1999

                        (thousands except per share data)
                                   (Unaudited)
<TABLE>
<CAPTION>


                                                         Pro Forma Adjustments (D)
                                                         ------------------------
                                             Historical    MM (A)      Other      Pro Forma
                                             ----------   -------   -----------   ---------
<S>                                            <C>        <C>       <C>            <C>

NET SALES.....................................  $52,495   $18,385   $    -          $34,110
Cost of goods sold............................   27,801    11,189        -           16,612
                                                -------    ------    ------          ------

GROSS PROFIT..................................   24,694     7,196        -           17,498
Selling, general and
  administrative expenses.....................   17,693     4,961     1,204  (B)     13,936
                                                -------    ------    ------          ------

OPERATING PROFIT..............................    7,001     2,235    (1,204)          3,562

Non operating income..........................      107        -         -              107
Interest expense..............................    1,099        -       (748) (C)        351
                                                -------    ------    ------          ------

Income before provision for income taxes......    6,009     2,235      (456)          3,318
Provision for income taxes....................    2,043       760      (155)          1,128
                                                -------    ------    ------          ------

NET INCOME....................................  $ 3,966   $ 1,475  $   (301)        $ 2,190
                                                =======    ======    ======          ======



Basic net income per share....................  $  0.15                             $  0.08
                                                 ======                              ======
Weighted average common shares outstanding....   26,456                              26,456
                                                 ======                              ======

Diluted net income per share..................  $  0.15                             $  0.08
                                                 ======                              ======
Weighted average common shares
   and equivalents outstanding................   27,164                              27,164
                                                 ======                              ======


- ----------------------------------------------
(A)  To eliminate the results of MM for the entire period.

(B)  To reflect principally an allocation of general and administrative expenses
     from General  Cigar to MM that would not be  eliminated  due to the sale of
     MM.

(C)  To reflect  interest expense on debt that is assumed to have been repaid at
     the beginning of the period with the proceeds from the sale.

(D)  The pro forma  condensed  consolidated  statement  of  operations  does not
     reflect  the  net  gain  on  the  sale  of MM.  Such  gain  will  be net of
     professional   fees,  asset  write-offs,   severance  and  related  benefit
     expenses, and other costs related to the transaction.


                                                                             F-3
</TABLE>
<PAGE>

                          GENERAL CIGAR HOLDINGS, INC.

                                    SIGNATURE


Pursuant  to the  requirement  of the  Securities  Exchange  Act  of  1934,  the
registrant  has duly  caused  this  Report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                          GENERAL CIGAR HOLDINGS, INC.

Date:  April 19, 1999                     By: /s/ Joseph Aird
                                              ---------------
                                              Joseph Aird
                                              Senior Vice President,
                                              Chief Financial Officer,
                                              Treasurer and Acting Controller


                                       7
<PAGE>
                          GENERAL CIGAR HOLDINGS, INC.

                                  EXHIBIT INDEX



EXHIBIT NO.   DESCRIPTION                                                   
- --------------------------------------------------------------------------------

   99         Earnings Release, dated April 13, 1999



                                                                     EXHIBIT 99

NEWS FROM:
GENERAL CIGAR HOLDINGS, INC.
387 Park avenue South                                             CONTACT:
New York, NY  10016-8899                                          JOSEPH AIRD
212/448-3800                                                      (860)243-4691



          GENERAL CIGAR HOLDINGS REPORTS 1999 FIRST QUARTER NET INCOME
          ------------------------------------------------------------


NEW YORK--(BUSINESS  WIRE)--April 13, 1999--General Cigar Holdings,  Inc. (NYSE:
MPP - news) General Cigar Holdings, Inc. today reported first quarter net income
of $3,966,000 or $0.15 a diluted share on sales of  $52,495,000  compared to net
income of  $7,687,000 or $0.27 a diluted  share on sales of  $67,737,000  in the
1998 first  quarter.  Basic  earnings per share were $0.15  compared to $0.28 in
1998.

Edgar M. Cullman,  Jr., President and Chief Executive  Officer,  stated that the
Company's  lower first  quarter  results were  expected  because,  as previously
reported,  the prior year's  results  reflected  unusually  heavy  ordering from
retailers who were  concerned  about cigar  shortages in the latter half of 1997
and early 1998. Mr. Cullman added that, ``Currently,  the premium cigar business
is soft and the shakeout of lower tier brands  continues  at heavily  discounted
prices. The brands we introduced in late 1998, Macanudo Robust,  Bolivar and Don
Sebastian  are selling  well and continue to help  General  Cigar regain  market
share.  We have  commenced a marketing  program,  the `Five Star General  Plan',
designed to strengthen  tobacconists'  sales of the Company's  products  through
increased promotional support and enhanced mutual profitability''.

On March 26, 1999, General Cigar announced that it has entered into a definitive
Asset Purchase Agreement to sell its mass-market cigar business to Swedish Match
North America for $200 million in cash.  Sales of the  mass-market  business are
about  one-third of the Company's  total sales.  Mr.  Cullman  stated that ``the
Company is progressing satisfactorily towards completing the transaction,  and a
closing is expected  within  approximately  three weeks''.  Mr. Cullman said the
transaction received federal anti-trust clearance on Friday of last week.

Mr.  Cullman  further  stated  that  management  intends  to  pursue  vigorously
opportunities  to reduce expenses in order to increase the  profitability of the
Company's premium cigar business. As previously announced, General Cigar expects
to use the net  proceeds  from  the sale to  reduce  outstanding  debt,  to make
selective  acquisitions  of  premium  cigar  brands  and to  take  advantage  of
opportunities that may arise in the international  cigar  marketplace.  While in
the interim period the sale of the  mass-market  cigar business will be dilutive
to earnings,  Mr. Cullman stated that, ``it will allow General Cigar to focus on
expanding  its  powerful  portfolio  of  premium  cigar  brands,  where,  in the
long-term we believe we can create the greatest value for our shareholders''.

The Company also announced that it will file pro forma financial  statements for
the sale of the  mass-market  business  with  the SEC on Form  8-K  prior to the
Annual Shareholders' meeting which will be held on April 20, 1999. The pro forma
financial  statements  will be presented  for the first  quarter of 1999 and the
fiscal year 1998. The actual  results for the quarter and pro forma results,  as
well as other matters relating to the sale of the mass-market business,  will be
discussed at the Annual Shareholders' meeting. Accordingly, the Company will not
hold its customary earnings conference call for this quarter.

General  Cigar  Holdings,   which  traces  its  roots  to  1906,  is  a  leading
manufacturer and marketer of premium cigar brands including Macanudo,  Partagas,
Punch  (MPP) and Hoyo de  Monterrey,  as well as mass  market  cigars  including
Garcia y Vega,  White Owl and Tiparillo.  In addition to being a major grower of
high-quality  Connecticut shade wrapper tobacco, General Cigar operates the Club
Macanudo cigar bars in New York City and Chicago.

  FORWARD  LOOKING  STATEMENTS:  Certain matters  discussed  within this press
  release may constitute  forward-looking statements within the meaning of the
  federal securities laws. Such statements include,  without limitations,  the
  Company's beliefs about trends in the cigar industry and its views about the
  long-term  future of the industry and the Company.  The  following  factors,
  among others,  could cause the  Company's  financial  performance  to differ
  materially from that expressed in such  statements:  (i) changes in consumer
  preferences  resulting  in a decline in the demand  for and  consumption  of
  cigars,  (ii) an  inability to reduce SG&A  expenses as  expected,  (iii) an
  increase  in  the  price  of raw  materials,  (iv)  additional  governmental
  regulation of tobacco or further tobacco litigation, (v) enactment of new or
  significant  increases  in existing  excise  taxes,  (vi)  political  and/or
  economic  instability in foreign countries where the Company has operations,
  (vii)  failure to  remediate  Year 2000  issues and (viii)  other  risks and
  uncertainties  set forth in the Company's  other filings with the Securities
  and Exchange Commission.



                          GENERAL CIGAR HOLDINGS, INC.
                 CONSOLIDATED CONDENSED STATEMENT OF OPERATIONS
                  (dollars in thousands except per share data)
                                   (Unaudited)


                                                      THIRTEEN WEEKS ENDED     
                                                -------------------------------
                                                Feb. 27, 1999     Feb. 28, 1998
                                                -------------     -------------
                                                
Net sales ......................................      $52,495           $67,737
                                                       ------            ------
Gross profit ...................................       24,694            32,951
                                                       ------            ------
Operating profit ...............................        7,001            12,588
                                                       ------            ------
Income before income tax provision .............        6,009            11,919
                                                
Provision for income taxes .....................        2,043             4,232
                                                       ------            ------
Net income .....................................      $ 3,966           $ 7,687
                                                       ======            ======
                                                
Net income per share:                           
   Diluted .....................................      $  0.15           $  0.27
                                                       ======            ======
   Basic .......................................      $  0.15           $  0.28
                                                       ======            ======
                                                
Weighted average common shares                  
 and equivalents outstanding:                   
   Diluted .....................................   27,164,215        28,671,587
                                                   ==========        ==========
   Basic .......................................   26,455,579        27,590,548
                                                   ==========        ==========
                                                


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