GENERAL CIGAR HOLDINGS INC
8-K, 1999-05-10
TOBACCO PRODUCTS
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________________________________________________________________________________


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 _______________


                                    FORM 8-K

                                 _______________


                                 CURRENT REPORT

     PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


                                 Date of Report
                        (Date of earliest event reported)
                                 APRIL 30, 1999


                          GENERAL CIGAR HOLDINGS, INC.
             (Exact name of registrant as specified in its charter)

                                 _______________


                        Commission file number: (1-12757)

                                 _______________


          Delaware                                             13-3922128
(State or other jurisdiction of                             (I.R.S. Employer
incorporation or organization)                            Identification Number)


                                 _______________


      387 Park Avenue South                                     10016-8899
        New York, New York                                      (Zip Code)
(Address of principal executive offices)



       Registrant's telephone number, including area code: (212) 448-3800

________________________________________________________________________________

================================================================================


<PAGE>
                          GENERAL CIGAR HOLDINGS, INC.


ITEM 2. ACQUISITION OR DISPOSITION OF ASSETS
- --------------------------------------------

As used herein,  references to the  "Registrant"  mean General  Cigar  Holdings,
Inc.,  and  references  to  "General  Cigar" mean  General  Cigar Co.,  Inc.,  a
wholly-owned subsidiary of the Registrant.

On March 26,  1999,  General  Cigar and Swedish  Match  North  America  Inc.,  a
Delaware corporation (the "Purchaser"), entered into an Asset Purchase Agreement
(the "Asset  Purchase  Agreement"),  pursuant to which the  Purchaser  agreed to
purchase General Cigar's mass-market cigar business.

On April 30, 1999 (the "Closing Date"), the sale of General Cigar's  mass-market
cigar   business  was  completed.   Purchaser   acquired  on  the  Closing  Date
substantially all of the mass-market assets and assumed substantially all of the
mass-market  liabilities,  as defined in the Asset Purchase Agreement, a copy of
which is attached hereto as Exhibit 2.3 and incorporated herein by reference.

In accordance with the Asset Purchase Agreement, Purchaser paid to Registrant on
the Closing Date $200,000,000 (the "Purchase Price") in cash in consideration of
the sale of General Cigar's  mass-market  cigar  business.  On the Closing Date,
Registrant  entered into various agreements with Purchaser pursuant to the Asset
Purchase  Agreement,   including  (a)  a  noncompetition  agreement  prohibiting
Registrant  from  competing with the  mass-market  business for a period of five
years;  (b) an agreement  whereby  Registrant will provide certain  transitional
services to Purchaser;  (c) an agreement related to the  distribution,  purchase
and sale of certain General Cigar's products through the Purchaser's mass-market
sales force;  and (d) an agreement  whereby  Registrant  will provide certain of
Purchaser's tobacco requirements for mass-market cigars.

On the Closing  Date,  Registrant  utilized the proceeds from the sale to prepay
$54.8  million of bank debt and a $3.4 million  equipment  loan,  as  previously
announced.


                                       2

<PAGE>
ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS
- -----------------------------------------

(a)  FINANCIAL STATEMENTS OF BUSINESS ACQUIRED  --  Not applicable

(b)  PRO FORMA FINANCIAL INFORMATION

     The information  required in this section appeared in the Registrant's Form
     8-K, dated April 19, 1999, in pages 3, F-1, F-2, F-3 and is incorporated by
     reference in this Report.

(c)  EXHIBITS

     The exhibits  listed in the following table have been filed as part of this
     Current Report on Form 8-K.

      EXHIBIT
      NUMBER       DESCRIPTION OF EXHIBIT
      -------------------------------------------------------------------------

      2.3        Asset  Purchase  Agreement,  dated as of March 26, 1999, by and
                 between General Cigar Co., Inc. and Swedish Match North America
                 Inc.

      10.17(b)   Second Amended and Restated Credit Agreement, dated as of April
                 30, 1999  (Amending  and  Restating  the  Amended and  Restated
                 Credit  Agreement,  dated as of April 29, 1998),  among General
                 Cigar Co., Inc., as Borrower; General Cigar Holdings, Inc., 387
                 PAS Corp., Club Macanudo, Inc., Club Macanudo (Chicago),  Inc.,
                 Villazon & Company, Inc., and GCMM Co., Inc. as Guarantors, and
                 The Lenders  From Time to Time  Parties  Hereto,  and The Chase
                 Manhattan Bank as Administrative Agent. (Exhibits and schedules
                 are omitted; the Registrant hereby undertakes to furnish a copy
                 of such exhibits and schedules to the Commission upon request).

      99         Press Release, dated April 30, 1999


                                       3
<PAGE>

                          GENERAL CIGAR HOLDINGS, INC.

                                    SIGNATURE


Pursuant  to the  requirement  of the  Securities  Exchange  Act  of  1934,  the
registrant  has duly  caused  this  Report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                          GENERAL CIGAR HOLDINGS, INC.

Date:  May 10, 1999                       By: /s/ Joseph Aird
                                              ---------------
                                              Joseph Aird
                                              Senior Vice President,
                                              Chief Financial Officer,
                                              Treasurer and Acting Controller


                                       4
<PAGE>
                          GENERAL CIGAR HOLDINGS, INC.

                                INDEX TO EXHIBITS



EXHIBIT NO.   DESCRIPTION
- --------------------------------------------------------------------------------

2.3 ......  Asset Purchase Agreement, dated as of March 26, 1999, by and between
            General Cigar Co., Inc. and Swedish Match North America Inc.

10.17(b)..  Second Amended and Restated Credit Agreement,  dated as of April 30,
            1999  (Amending  and  Restating  the  Amended  and  Restated  Credit
            Agreement,  dated as of April 29,  1998),  among  General Cigar Co.,
            Inc., as Borrower; General Cigar Holdings, Inc., 387 PAS Corp., Club
            Macanudo,  Inc., Club Macanudo (Chicago),  Inc., Villazon & Company,
            Inc., and GCMM Co., Inc. as Guarantors, and The Lenders From Time to
            Time Parties Hereto,  and The Chase Manhattan Bank as Administrative
            Agent.  (Exhibits and schedules are omitted;  the Registrant  hereby
            undertakes  to furnish a copy of such  exhibits and schedules to the
            Commission upon request).

99 .......  Press Release, dated April 30, 1999



                                                                     Exhibit 2.3

________________________________________________________________________________
________________________________________________________________________________








                            ASSET PURCHASE AGREEMENT


                                 by and between


                             GENERAL CIGAR CO., INC.
                                   ("Seller")

                                       and

                        SWEDISH MATCH NORTH AMERICA INC.
                                  ("Purchaser")




                           Dated as of March 26, 1999







________________________________________________________________________________
________________________________________________________________________________
<PAGE>



                                TABLE OF CONTENTS
                                -----------------



ARTICLE I.  DEFINITIONS......................................................1

      1.1. Defined Terms.....................................................1
      1.2. Other Defined Terms..............................................10


ARTICLE II.  PURCHASE OF ASSETS; ASSUMPTION OF LIABILITIES..................11

      2.1. Transfer of Assets...............................................11
      2.2. Assumption and Satisfaction of Liabilities.......................12
      2.3. Purchase Price...................................................12
      2.4. Closing..........................................................12
      2.5. Conveyances at Closing...........................................13


ARTICLE III.  POST-CLOSING ADJUSTMENTS......................................14

      3.1. Closing Date Combined Statement of Net Assets; Working
             Capital Adjustment.............................................14


ARTICLE IV.  REPRESENTATIONS AND WARRANTIES OF SELLER.......................15

      4.1. Organization of Seller...........................................15
      4.2. Reserved.........................................................15
      4.3. Reserved.........................................................15
      4.4. Reserved.........................................................15
      4.5. Authorization....................................................15
      4.6. Mass-Market Intellectual Property................................16
      4.7. Absence of Certain Changes or Events.............................17
      4.8. Contracts and Commitments........................................18
      4.9. No Conflict or Violation.........................................20
      4.10. Consents and Approvals..........................................20
      4.11. Financial Statements............................................20
      4.12. Litigation......................................................20
      4.13. Liabilities.....................................................21
      4.14. Compliance with Law.............................................21
      4.15. No Brokers......................................................21
      4.16. No Other Agreements to Sell the Mass-Market Cigar Business......21
      4.17. Employee Benefit Plans..........................................21
      4.18. Tax Matters.....................................................22
      4.19. Real Property...................................................22
      4.20. Personal Property...............................................23
      4.21. Certain Environmental Matters...................................24
      4.22. Inventory.......................................................25
      4.23. Permits.........................................................25
      4.24. Labor Relations.................................................25


                                        i
<PAGE>
      4.25. Year 2000.......................................................26
      4.26. Books and Records...............................................26
      4.27. Insurance.......................................................26
      4.28. Performance Bonds and Letters of Credit.........................27
      4.29. Sufficiency of Assets...........................................27


ARTICLE V.  REPRESENTATIONS AND WARRANTIES OF PURCHASER.....................27

      5.1. Organization of Purchaser........................................27
      5.2. Authorization....................................................27
      5.3. Consents and Approvals...........................................27
      5.4. No Brokers.......................................................27
      5.5. No Conflict or Violation.........................................28
      5.6. Financing Arrangements...........................................28


ARTICLE VI.  ACTIONS BY SELLER AND PURCHASER PRIOR TO THE CLOSING...........28

      6.1. Maintenance of Business..........................................28
      6.2. Certain Prohibited Transactions..................................28
      6.3. Access...........................................................29
      6.4. Consents and Best Efforts........................................30
      6.5. No Mergers, Consolidations, Sale of Stock, Etc.; No Other
              Negotiations..................................................31
      6.6. Supplement to Schedules..........................................31


ARTICLE VII.  CONDITIONS TO THE OBLIGATIONS OF SELLER.......................31

      7.1. Representations, Warranties and Covenants........................32
      7.2. Consents.........................................................32
      7.3. No Governmental or Other Proceeding or Litigation................32
      7.4. Opinion of Counsel...............................................32
      7.5. Certificates.....................................................32
      7.6. Reserved.........................................................32
      7.7. HSR Act..........................................................32
      7.8. Assumption Document..............................................32
      7.9. Execution of Ancillary Agreements................................32


ARTICLE VIII.  CONDITIONS TO THE OBLIGATIONS OF PURCHASER...................33

      8.1. Representations, Warranties and Covenants........................33
      8.2. Consents.........................................................33
      8.3. No Governmental or Other Proceeding or Litigation................33
      8.4. Opinion of Counsel...............................................33
      8.5. Certificates.....................................................33


                                       ii
<PAGE>
      8.6. HSR Act..........................................................33
      8.7. No Material Adverse Change.......................................34
      8.8. Execution of Ancillary Agreements................................34
      8.9. Conveyancing Documents...........................................34
      8.10. Affidavit.......................................................34
      8.11. Environmental Due Diligence.....................................34


ARTICLE IX.  ACTIONS BY SELLER AND BUYER AFTER THE CLOSING..................34

      9.1. Books and Records................................................34
      9.2. Further Assurances...............................................34
      9.3. Nonsolicitation..................................................34
      9.4. WARN Act.........................................................35
      9.5. Employees and Employee Benefits..................................35
      9.6. Collection of Receivables........................................38


ARTICLE X.  RISK OF LOSS....................................................39


ARTICLE XI.  INDEMNIFICATION; SURVIVAL OF REPRESENTATIONS, ETC..............39

      11.1. Survival of Representations, Etc................................39
      11.2. Indemnification.................................................40
      11.3. Threshold; Limitations on Liability.............................41
      11.4. Insurance Proceeds..............................................42
      11.5. Indemnification as Exclusive Remedy.............................42


ARTICLE XII.  MISCELLANEOUS.................................................42

      12.1. Budget and Projections..........................................42
      12.2. Termination.....................................................42
      12.3. Assignment......................................................43
      12.4. Bulk Transfer Laws..............................................43
      12.5. Costs and Expenses..............................................43
      12.6. Transfer Taxes..................................................43
      12.7. Real Estate and Other Taxes.....................................43
      12.8. Utilities and Other Charges.....................................44
      12.9. Notices.........................................................44
      12.10. Choice of Law..................................................45
      12.11. Entire Agreement; Amendments and Waivers.......................45
      12.12. Counterparts...................................................45
      12.13. Invalidity.....................................................45
      12.14. Headings.......................................................45
      12.15. Publicity......................................................45


                                       iii
<PAGE>
DISCLOSURE SCHEDULE

EXHIBITS

Exhibit A       -- Financial Statements
Exhibit B       -- Form of Interim Services Agreement
Exhibit C       -- Persons Having Knowledge
Exhibit D       -- Form of Master Distribution Agreement
Exhibit E       -- Form of Non-Compete Agreements
Exhibit F       -- Right of First Refusal
Exhibit G       -- Form of Supply Agreement
Exhibit H       -- Allocation of Purchase Price
Exhibit I       -- Form of Assignment and Assumption Agreement
Exhibit J       -- Form of Bill of Sale
Exhibit K       -- Form of Assignment of Mass-Market Trademarks
Exhibit L       -- Form of Assumption Document
Exhibit M       -- Form of Opinion from Counsel to Purchaser
Exhibit N       -- Form of Opinion from Counsel to Seller


                                       iv
<PAGE>
                            ASSET PURCHASE AGREEMENT
                            ------------------------

            This Asset Purchase Agreement, dated as of March 26, 1999, is by and
between General Cigar Co., Inc., a Delaware corporation ("Seller"),  and Swedish
Match North America Inc., a Delaware corporation ("Purchaser").

                                    RECITALS
                                    --------

            WHEREAS, Seller owns, directly or indirectly, certain assets that it
uses in the operation of the Mass-Market Cigar Business (as defined below); and

            WHEREAS,  Purchaser  desires to  purchase  from  Seller,  and Seller
desires to sell or cause to be sold to  Purchaser,  such  assets  subject to the
terms and subject to the conditions of this Agreement.

                                    AGREEMENT
                                    ---------

            NOW,  THEREFORE,  in  consideration  of the foregoing and the mutual
covenants and  agreements  herein  contained,  and intending to be legally bound
hereby, Seller and Purchaser hereby agree as follows:



                                   ARTICLE I.

                                   DEFINITIONS
                                   -----------

            1.1.  DEFINED TERMS. As used herein,  the terms below shall have the
following meanings:

            "ACCOUNTING  PRINCIPLES" shall mean GAAP, except that: (i) no charge
for income tax  expenses is  recorded;  (ii) no current or  deferred  income tax
liabilities or assets are  reflected;  (iii) the  inter-company  account for the
Mass-Market  Cigar  Business,   which  reflects  the  balances   resulting  from
inter-company transactions, including (A) allocations of costs and expenses, and
funding of operating  activities and capital  expenditures,  and (B) liabilities
for benefit plan  expenses,  insurance  and  workman's  compensation,  and other
partially self-insured liabilities, have been included in the net assets line in
the  Statement  of Net  Assets;  (iv) no interest  was  imputed on  intercompany
balances or investments; (v) certain notes are omitted and (vi) the basis of the
allocations  of  costs  and  expenses  between  the  Retained  Business  and the
Mass-Market  Cigar  Business  is  set  forth  in  the  notes  to  the  Financial
Statements;  provided that such allocation is not necessarily in accordance with
GAAP.

            "ACTION" shall mean any action, order, writ, injunction, judgment or
decree,  suit,  litigation,   proceeding,  labor  dispute,  arbitral  action  or
investigation.


                                       1
<PAGE>
            "AFFILIATE" shall mean a Person that directly or indirectly  through
one or more intermediaries controls, is controlled by or is under common control
with the Person specified.

            "AGREEMENT" shall mean this Asset Purchase Agreement,  together with
the Disclosure Schedule and all exhibits referenced herein.

            "ANCILLARY   AGREEMENTS"  shall  mean  the  Supply  Agreement,   the
Non-Compete Agreements,  the Master Distribution Agreement, the Interim Services
Agreement and the Right of First Offer Agreement.

            "APPLICABLE  LAW" or "APPLICABLE  LAWS" shall mean,  with respect to
any  Person,  any  domestic,  foreign,  federal,  state or local  statute,  law,
ordinance,  rule,  regulation,  order, writ,  injunction,  directive,  judgment,
decree,  permit,  authorization  or  opinion  or any  other  requirement  of law
(including common law and including any Environmental  Law), all as in effect as
of the Closing, of any Governmental  Authority  applicable to such Person or any
of its  Affiliates  or any of their  respective  properties,  assets,  officers,
directors, employees,  consultants or agents (in connection with such officer's,
director's,  employee's,  consultant's  or agent's  activities on behalf of such
Person or any of its Affiliates).

            "BUSINESS DAY" shall mean any day other than a Saturday, a Sunday or
a day on which banking  institutions in New York, New York or Stockholm,  Sweden
are authorized or obligated by law or executive order to be closed.

            "CLOSING  DATE" shall mean the fifth Business Day following the date
on which all  conditions  set forth in Articles  VII and VIII hereof  shall have
been satisfied or waived.

            "CODE"  shall mean the Internal  Revenue Code of 1986,  as it may be
amended from time to time.

            "CONFIDENTIALITY    AGREEMENTS"    shall    mean    those    certain
confidentiality  agreements dated February 1, 1999 and February 3, 1999, between
Seller and Purchaser.

            "CONTRACT"   shall  mean  any  written   agreement,   understanding,
arrangement,  contract,  lease, note, loan,  evidence of indebtedness,  purchase
order,  letter of credit,  indenture,  security or pledge  agreement,  franchise
agreement, undertaking, practice, covenant not to compete, employment agreement,
license,  instrument,  obligation or commitment to which Seller is a party or is
bound.

            "CONVEYANCING  INSTRUMENTS"  shall mean  collectively,  the  various
agreements,  instruments  and other  documents  listed in  Section  2.5(a) to be
entered  into to effect the  transfer  of the  Mass-Market  Assets in the manner
contemplated by this Agreement.

            "DISCLOSURE  SCHEDULE"  shall  mean a schedule  attached  hereto and
delivered  by  Seller  to  Purchaser   which  sets  forth   exceptions   to  the
representations and warranties  contained in Article IV hereof and certain other
information  called  for by  Article  IV  hereof  and other  provisions  of this
Agreement.


                                       2
<PAGE>
            "DOMINICAN  REPUBLIC  FACILITIES"  shall mean  Seller's  mass-market
cigar  manufacturing  facilities  at  the  Industrial  Free  Zone  of  Santiago,
Dominican  Republic  representing  the real  property  and  improvements  leased
pursuant to the Dominican Republic Leases.

            "DOMINICAN  REPUBLIC  LEASES"  shall mean:  (i) that  certain  Lease
Agreement,  dated as of January 7, 1999, by and between  General Cigar Dominica,
S.A. and La  Corporacion  Zona Franca  Industrial de Santiago,  Inc.,  (ii) that
certain Lease  Agreement,  dated as of March 11, 1999, by and between Seller and
La  Corporacion  Zona Franca  Industrial de Santiago,  Inc.,  (iii) that certain
Lease  Agreement,  dated as of  October 3, 1997,  by and  between  Seller and La
Corporacion  Zona Franca  Industrial  de Santiago,  Inc.,  and (iv) that certain
Lease  Agreement,  dated as of March 11,  1998,  by and  between  Seller  and La
Corporacion Zona Franca Industrial de Santiago, Inc.

            "DOTHAN  FACILITIES"  shall mean the Dothan  Owned  Facility and the
real property and  improvements  located at 700 East Main Street leased pursuant
to the Dothan IRB Lease.

            "DOTHAN  OWNED  FACILITY"  shall  mean  the  real  property  and the
improvements  representing  Seller's  storage  facility located at Sixth Avenue,
Dothan, Alabama.

            "DOTHAN IRB LEASE" shall mean that certain Lease Agreement, dated as
of November 14, 1986, by and between Seller and the Industrial  Revenue Board of
the City of Dothan, Alabama, together with related agreements.

            "ENCUMBRANCE" shall mean, with respect to any Mass-Market Asset, any
mortgage, pledge, lien, title defect, security interest, hypothecation,  adverse
claim,  easement,  right of way, including without limitation any lease, chattel
mortgage,  conditional sales contract, collateral security arrangement and other
title or interest retention arrangement.

            "ENVIRONMENTAL  CLAIMS"  shall mean all  Actions,  claims,  demands,
suits, notices or causes of action for any damage, including without limitation,
personal  injury,  property  damage,  lost  use of  property,  or  consequential
damages,  arising  directly or  indirectly  out of  Environmental  Conditions or
Environmental Laws.

            "ENVIRONMENTAL  CONDITIONS" shall mean the state of the environment,
including natural resources (e.g., flora and fauna), soil, surface water, ground
water, any present or potential  drinking water supply,  subsurface  strata,  or
ambient  air,  relating  to or  arising  out  of  the  use,  handling,  storage,
treatment, recycling,  generation,  transportation,  release, spilling, leaking,
pumping,  pouring,  emptying,   discharging,   injecting,   escaping,  leaching,
disposal,  dumping, or threatened release of Hazardous  Substances by Seller, or
by its agents,  representatives,  employees,  or  independent  contractors  when
acting in such  capacity  on behalf of  Seller.  Environmental  Conditions  also
include the exposure of persons to Hazardous Substances at the work place or the
exposure  of persons or  property  to  Hazardous  Substances  migrating  from or
otherwise emanating from or located on property owned or occupied by Seller.


                                       3
<PAGE>
            "ENVIRONMENTAL  LAWS" shall mean all Applicable  Laws that relate to
or  impose  liability  or  standards  of  conduct   concerning  the  protection,
investigation or restoration of the environment or natural resources  including,
without  limitation:  (i) all requirements  pertaining to reporting,  licensing,
permitting,  controlling,  investigating or remediating  emissions,  discharges,
releases or threatened releases of Hazardous  Substances,  chemical  substances,
pollutants,  contaminants  or toxic  substances,  materials  or wastes,  whether
solid, liquid or gaseous in nature, into the air, surface water,  groundwater or
land; (ii) all requirements relating to the manufacture, processing, generation,
distribution,  use,  treatment,  storage,  disposal,  transports  or handling of
Hazardous  Substances,  chemical substances,  pollutants,  contaminants or toxic
substances,  materials or wastes,  whether  solid,  liquid or gaseous in nature;
(iii)  the   Resource   Conservation   and  Recovery   Act,  the   Comprehensive
Environmental  Response,  Compensation and Liability Act, the Clean Air Act, the
Water Pollution  Control Act, the Safe Drinking Water Act, the Toxic  Substances
Control  Act  (each as  amended  as of the  date  hereof)  and all  requirements
promulgated pursuant to any of these or analogous state or local statutes.

            "ENVIRONMENTAL  PERMIT" shall mean any of the Permits required by or
pursuant to any applicable Environmental Law.

            "FINANCIAL  STATEMENTS"  shall mean the  Statement of Net Assets and
the Income Statement, each as attached hereto as Exhibit A.

            "FORM  10-K"  shall mean the  Report on Form 10-K of  General  Cigar
Holdings, Inc. for the fiscal year ended November 28, 1998.

            "GAAP"  shall  mean  United  States  generally  accepted  accounting
principles.

            "GOVERNMENTAL AUTHORITY" shall mean any foreign, domestic,  federal,
state   or   local   governmental   authority,   quasi-governmental   authority,
instrumentality,  court, government or self-regulatory organization, commission,
tribunal or organization or any regulatory,  administrative  or other agency, or
any  political  or  other  subdivision,  department  or  branch  of  any  of the
foregoing.

            "HAZARDOUS  SUBSTANCES"  shall  mean all  pollutants,  contaminants,
chemicals, wastes, and any other carcinogenic,  ignitable,  corrosive, reactive,
toxic or otherwise hazardous substances or materials (whether solids, liquids or
gases) subject to regulation,  control or remediation under  Environmental Laws,
including without limitation all flammable, explosive and radioactive materials,
PCBs, pesticides,  herbicides,  asbestos, sludge, slag, acids, metals, solvents,
waste  waters,   petroleum   products  or  by-products   and   urea-formaldehyde
insulation.

            "HSR ACT" shall mean the  Hart-Scott-Rodino  Antitrust  Improvements
Act of 1976, as amended, and all applicable regulations promulgated thereunder.

            "INCOME STATEMENT" shall mean the unaudited  historical and budgeted
statement of operations relating to the Mass-Market Cigar Business for the years
ended  November 28, 1998,  November 29, 1997 and November 30, 1996  (actual) and
November 27, 1999 (budgeted) attached as part of Exhibit A hereto.


                                       4
<PAGE>
            "INDEBTEDNESS  FOR BORROWED  MONEY" of any Person shall mean, at any
date,  without  duplication,  (i) all  obligations  of such Person for  borrowed
money, (ii) all obligations of such Person,  properly recordable under generally
accepted  accounting  principles as a liability on the  financial  statements of
such  Person,   evidenced  by  bonds,   debentures,   notes,  or  other  similar
instruments,  (iii) all  Indebtedness  for Borrowed Money (as defined in clauses
(i) and (ii)  above) of others  secured  by a lien on any asset of such  Person,
whether or not such  Indebtedness  for Borrowed Money is assumed by such Person,
and (iv) all Indebtedness for Borrowed Money (as defined in clauses (i) and (ii)
above) of others guaranteed by such Person.

            "INTELLECTUAL  PROPERTY"  shall mean all patents  and  applications,
including  all  reissues,   continuations,   divisions,   continuations-in-part,
renewals or extensions  thereof;  trademarks,  service marks, trade names, trade
dress,  domain  names,  logos,   business  and  product  names,   slogans,   and
registrations  and applications for registration or renewal thereof;  copyrights
and registrations or renewals thereof; inventions, processes, designs, formulae,
trade  secrets,  know-how,  confidential  and technical  information;  all other
intellectual  property and proprietary rights;  copies and tangible  embodiments
thereof (in whatever form or medium,  including  electronic media); and licenses
of any of the foregoing.

            "INTERIM  SERVICES   AGREEMENT"  shall  mean  that  certain  Interim
Services  Agreement between Seller and Purchaser,  to be dated as of the Closing
Date, the material terms of which are attached hereto as Exhibit B.

            "IRB LIABILITY" shall mean all of Seller's  obligations  pursuant to
the Dothan IRB Lease.

            "KNOWLEDGE" shall mean, with respect to any Person, actual knowledge
of any  officer or any member of the Board of  Directors  of such  Person who is
specified on Exhibit C hereto.

            "LIABILITIES"  shall  mean  any  and  all  debts,   liabilities  and
obligations,  absolute  or  contingent,  matured  or  unmatured,  liquidated  or
unliquidated,   accrued  or  unaccrued,  known  or  unknown,  whenever  arising,
including  all costs and  expenses  relating  thereto,  and  including,  without
limitation,  those debts,  liabilities  and  obligations  arising under any law,
rule,  regulation,  Action,  threatened  Action,  order or consent decree of any
governmental  entity  or any  award of any  arbitrator  of any  kind,  and those
arising under any contract, commitment or undertaking.

            "LONG-TERM  DEBT" shall mean,  with respect to the  Statement of Net
Assets  and the  Closing  Date  Statement  of Net  Assets,  "Long-Term  Debt" as
reflected  thereon,  determined in  accordance  with the  Accounting  Principles
applied  to  determine  "Long-Term  Debt" as set forth in the  Statement  of Net
Assets,  it being understood that "Long-Term  Debt" shall not include  long-term
debt due within one year which is reflected as a current liability.

            "LOSSES"  shall mean, in respect of any  obligation to indemnify any
Person pursuant to Section 11.2(a) of this Agreement or the determination of the
limitations  on liability set forth in Section 11.3 of this  Agreement,  any and
all actual losses, damages, liabilities,  obligations,  judgments,  settlements,
awards,  and offsets which the Indemnified  Party may suffer or incur (together,


                                       5
<PAGE>
"Damages"),  and reasonable  out-of-pocket  costs,  expenses and attorneys' fees
relating  to  Damages  (including  any  such  reasonable  costs,   expenses  and
attorneys' fees incurred in enforcing such right of indemnification  against any
Indemnifying  Party or with  respect to any appeal) and  penalties,  if any, but
shall not include  (a) any such  amounts  for which a reserve or  allowance  was
recorded  in  the   Financial   Statements  or  (b)   incidental,   indirect  or
consequential  damages  or  damages  for  lost  profits,  other  than  any  such
incidental,  indirect  or  consequential  damages  or damages  for lost  profits
claimed by any third party against any indemnified party pursuant to Article XI.

            "MASS-MARKET  BOOKS AND  RECORDS"  shall mean the books and  records
(including  computerized records,  ledgers,  files and software) owned by Seller
and its Subsidiaries  that relate primarily to the Mass-Market Cigar Business or
are  necessary to operate the  Mass-Market  Cigar  Business  including,  without
limitation,  all files relating to any Action being assumed by Purchaser as part
of the Mass-Market Liabilities and all licenses,  leases, agreements and filings
relating to the Mass-Market Cigar Business (but not including the Seller's Books
and Records).

            "MASS-MARKET  CIGAR BUSINESS" shall mean the business,  as conducted
by Seller  immediately  prior to the Closing Date, of manufacturing  and selling
cigars  that  (i)  are   manufactured   with  either  a  wrapper  or  binder  of
reconstituted or HTL (homogenized tobacco leaf) tobacco rather than natural leaf
tobacco,  or (ii) exhibit all of the following  four  characteristics:  (1) made
wholly by machine rather than hand rolled or hand bunched, (2) sold to consumers
predominately  through mass-market classes of trade, such as convenience stores,
shoppers clubs, chain and independent food stores, mass merchandisers, chain and
independent  drug stores,  and discount  tobacco shops,  (3)  containing  "short
filler" tobacco,  rather than "long filler," and (4) generally sold to consumers
at a retail price equivalent to $1.00 or less per cigar. For purposes of clarity
in this Agreement, the "Mass-Market Cigar Business" of Seller shall not include:
(i) the growing,  procurement or processing of tobacco;  (ii)  manufacturing and
selling  "miniature"  or other small  cigars made now or in the future by or for
Seller  under the  Macanudo,  Partagas,  Canary  D'Oro or any other such  brands
associated  with a  Premium  Cigar  (as  defined  in the  Buyer  Non-Competition
Agreement),  even if such cigars might otherwise fit the definition above; (iii)
manufacturing  and selling  hand made cigars  designed,  priced and  marketed to
mass-market  classes of trade, such as the "Don Sebastian" brand family; or (iv)
manufacturing  and selling the cigars as described in the Right Of First Refusal
Agreement.

            "MASS-MARKET  CONTRACTS" shall mean the Contracts to which Seller or
its  Affiliates  is a party  that  relate  primarily  to the  Mass-Market  Cigar
Business,  but  excluding  any  retention  or  "stay  bonus"  arrangements  with
employees  of  Seller  in  existence  on or prior to the date  hereof  or on the
Closing Date and contracts for the supply of tobacco to Seller.

            "MASS-MARKET  EMPLOYEES" shall mean all employees of the Seller, (i)
who immediately  prior to the Closing Date, were employed in connection with the
Mass-Market  Cigar  Business as  full-time  or  part-time  employees or contract
merchandisers,  in each case, as set forth on Schedule 1.1 hereof,  and (ii) who
are able to work as of the Closing Date or, if not then able to work, when first
able to work thereafter provided that such Mass-Market Employee is first able to
work within 60 days after the Closing  Date (or within 90 days after the Closing
Date in the case of any such  Employee  who, as of the Closing Date, is on leave
under the Family Medical Leave Act of 1993).


                                       6
<PAGE>
            "MASS-MARKET  FACILITIES"  shall mean the Dothan  Facilities and the
Dominican Republic Facilities.

            "MASS-MARKET INVENTORY" shall mean the inventory owned by Seller and
used in connection with the Mass-Market Cigar Business,  consisting of supplies,
work in progress,  finished goods,  packaging  materials and machine parts,  but
excluding raw materials (tobacco).

            "MASS-MARKET   LIABILITIES"   shall   mean  all  of  the   following
Liabilities: (i) Liabilities in connection with any Action commenced on or after
the Closing Date with respect to tobacco products  liability  resulting from the
use, on, prior to or after the Closing  Date,  of products  manufactured  by the
Mass-Market  Cigar  Business;  (ii)  Environmental  Claims  other than  Off-Site
Environmental  Liabilities;  (iii) the Liabilities existing, arising or accruing
on or after the Closing  Date  pursuant to the  Mass-Market  Contracts,  the IRB
Liability  and  Seller's  Liabilities  pursuant  to the Dothan  IRB  Lease,  the
Dominican  Republic Leases (but excluding any obligation or Liability  resulting
from any default or  nonperformance  by Seller on or prior to the Closing Date);
and (iv) the other  Liabilities  reflected on the Closing Date  Statement of Net
Assets or set forth on Section 4.13 of the Disclosure Schedule;  provided,  that
Mass-Market Liabilities shall not include the Retained Liabilities.

            "MASS-MARKET PERSONAL PROPERTY" shall mean the personal property set
forth on Schedule 4.20.

            "MASS-MARKET  TRADEMARKS"  shall  mean the  trademarks  set forth in
Section 4.6 of the Disclosure Schedule.

            "MASTER  DISTRIBUTION  AGREEMENT"  shall  mean that  certain  Master
Distribution  Agreement  between  Seller  and  Purchaser,  to be dated as of the
Closing Date, substantially in the form attached hereto as Exhibit D.

            "MATERIAL  ADVERSE EFFECT"  shall mean a material  adverse effect on
the  Mass-Market  Assets or the  Mass-Market  Liabilities,  or on the  financial
condition or results of operations of the Mass-Market Cigar Business, other than
any such  effect  resulting  from (a) an  adverse  trend or  trends in the cigar
industry as a whole or (b) customer  reaction to the  transactions  contemplated
hereby.

            "NET  PROPERTY  AND  EQUIPMENT"  shall  mean,  with  respect  to the
Statement  of Net Assets and the Closing  Date  Statement  of Net  Assets,  "Net
Property and Equipment" as set forth thereon,  determined in accordance with the
Accounting  Principles  applied to determine "Net Property and Equipment" as set
forth on the Statement of Net Assets.

            "NON-COMPETE   AGREEMENTS"  shall  mean  those  certain  Non-Compete
Agreements  between Seller and  Purchaser,  to be entered into as of the Closing
Date,  substantially  in the  form  attached  hereto  as  Exhibits  E-1 and E-2,
respectively.


                                       7
<PAGE>
            "OFF-SITE  ENVIRONMENTAL  LIABILITIES"  shall  mean all  Liabilities
(whether such Liabilities are owed to Governmental Authorities, third parties or
otherwise),  whether  currently in  existence  or arising at any time  hereafter
which relate to any activity  conducted or condition in existence on or prior to
the Closing Date in any location other than the Mass-Market Facilities and which
arise under or relate to any Environmental Law.

            "PERMITS"  shall  mean  all  material  licenses,   permits,  orders,
consents, approvals, registrations,  authorizations,  qualifications and filings
with and under all federal,  state,  local or foreign laws and  governmental  or
regulatory  bodies and all  industry  or other  nongovernmental  self-regulatory
organizations,  in each case, primarily related to, or necessary to operate, the
Mass-Market Cigar Business as currently conducted by Seller.

            "PERMITTED  ENCUMBRANCES"  shall mean (i) the Dothan IRB  Liability;
(ii) zoning or planning restrictions, easements, permits and other restrictions,
limitations  and  irregularities  in the title thereto which, do not and, if any
rights  thereunder  were  exercised,  would not,  in the  aggregate,  materially
adversely  affect the full use and  enjoyment  of the  property in the manner in
which it is  currently  used;  (iii)  those  for  current  taxes not yet due and
payable;  and (iv) liens  imposed  by law,  such as  materialmen's,  mechanics',
workers', repairmen's, employees', carriers', vendors', warehousemen's and other
like liens arising in the ordinary  course of business in respect of obligations
that  are not yet due and  payable  or will be paid by  Seller  in the  ordinary
course following the Closing Date.

            "PERSON" shall mean an individual, a partnership,  a corporation,  a
trust, an unincorporated  organization, a government or any department or agency
thereof or any other entity.

            "PREPAID EXPENSES" shall mean those prepaid expenses relating to the
Mass-Market Cigar Business of the type and category  identified on the Statement
of Net Assets  which will be  included  in the  Closing  Date  Statement  of Net
Assets.

            "RETAINED  ASSETS"  shall mean the  assets of Seller  other than the
Mass-Market  Assets,  including  without  limitation (i) cash, (ii) receivables,
(iii) assets  relating to the Company's  Villazon  subsidiary in Tampa,  Florida
which  are not  used in  connection  with  the  business  of  manufacturing  and
distributing cigars under the Mass-Market Trademarks,  (iv) the capital stock of
the Seller's Subsidiaries, (v) all other assets expressly allocated to Seller or
any of the Seller's  Subsidiaries under this Agreement and (vi) any other assets
of Seller and its Affiliates relating to the Retained Business.

            "RETAINED  BUSINESS"  shall mean the businesses  conducted by Seller
and its Affiliates other than the Mass-Market Cigar Business.

            "RETAINED  LIABILITIES"  shall  mean (a) any  workers'  compensation
claims related to the operation of the  Mass-Market  Cigar Business prior to the
Closing,  or any other  claims or  liabilities  relating  to the  employment  or
termination of employment by Seller of any persons; (b) any business or business
activities of Seller which are not part of the Mass-Market  Cigar Business;  (c)
any Tax Liabilities of Seller or any of its  Affiliates,  or any Tax Liabilities


                                       8
<PAGE>
with respect to the  Mass-Market  Cigar  Business or the  Mass-Market  Assets in
connection with  Pre-Closing  activities by Seller or its Affiliates,  except as
otherwise  expressly  provided herein;  (d) any liabilities  under the Plans and
Programs,  accrued  vacation,  or sick pay; (e) any intercompany or intracompany
liabilities or corporate  charges that are not reflected as "liabilities" of the
Mass-Market  Cigar  Business on the  Statement of Net Assets or the Closing Date
Statement  of Net  Assets;  (f)  any  Liability  in any  pending  or  threatened
litigation or governmental proceeding, in either case, in which Seller or any of
its  Affiliates is a party;  (g) mortgage  loans or any other  indebtedness  not
listed as a Mass-Market  Liability;  (h) any Liability arising out of or secured
by a  Retained  Asset;  (i) any  Liabilities  or  obligations  of  Seller or its
Affiliates  under  any  collective  bargaining  agreements;   (j)  any  Off-Site
Environmental  Liability;  (k) trade  payables,  whether  or not  related to the
Mass-Market  Cigar  Business;  (l) all  Liabilities  of Seller  under,  or to be
retained or assumed by Seller or any of the Seller's  Subsidiaries  pursuant to,
this  Agreement,  (m) any  liability of Seller  under  retention or "stay bonus"
arrangements  with  employees in existence on or prior to the date hereof or the
Closing Date;  and (n) all other  Liabilities  of Seller or its  Affiliates  not
constituting Mass-Market Liabilities.

            "RIGHT OF FIRST REFUSAL  AGREEMENT" shall mean that certain Right of
First Refusal  Agreement  between Seller and Purchaser,  to be dated the Closing
Date, substantially in the form attached hereto as Exhibit F.

            "SELLER'S  BOOKS AND  RECORDS"  shall  mean the  books  and  records
(including  computerized records,  ledgers,  files and software) owned by Seller
and its Subsidiaries which relate to the Retained Business, and are necessary to
operate the Retained Business,  or are required by law to be retained by Seller,
including,  without limitation,  all files relating to any Action being retained
by Seller as a  Retained  Liability,  original  corporate  minute  books,  stock
ledgers  and  certificates  and  corporate  seals,  and  all  licenses,  leases,
agreements and filings,  relating to Seller,  the Seller's  Subsidiaries  or the
Retained Business.

            "STATEMENT OF NET ASSETS" shall mean the unaudited  statement of net
assets relating to the Mass-Market  Cigar Business at November 28, 1998 attached
as part of Exhibit A hereto.

            "SUBSIDIARY"  shall  mean  with  respect  to  any  Person,  (a)  any
corporation of which at least a majority in interest of the  outstanding  voting
stock (having by the terms thereof voting power under ordinary  circumstances to
elect a majority of the directors of such  corporation,  irrespective of whether
or not at the time stock of any other class or classes of such corporation shall
have or might have voting power by reason of the  happening of any  contingency)
is at the time,  directly or indirectly,  owned or controlled by such Person, by
one or more  Subsidiaries  of such Person,  or by such Person and one or more of
its Subsidiaries,  or (b) any non-corporate  entity in which such Person, one or
more Subsidiaries of such Person, or such Person and one or more Subsidiaries of
such Person,  directly or indirectly,  at the date of determination thereof, has
at least majority ownership interest.

            "SUPPLY  AGREEMENT" shall mean that certain Supply Agreement,  to be
entered into between  Seller and Purchaser,  substantially  in the form attached
hereto as Exhibit G.


                                       9
<PAGE>
            "TARGET  LONG-TERM  DEBT"  shall  equal  $1,195,000,  the  amount of
long-term debt reflected on the Statement of Net Assets.

            "TARGET NET PROPERTY AND  EQUIPMENT"  shall equal  $11,960,000,  the
amount of Net Property and Equipment reflected on the Statement of Net Assets.

            "TARGET  WORKING  CAPITAL"  shall  equal  $8,703,000,  the amount of
Working Capital reflected on the Statement of Net Assets.

            "WORKING  CAPITAL" shall mean,  with respect to the Statement of Net
Assets and the Closing Date Statement of Net Assets,  (a) Mass-Market  Inventory
and  Prepaid  Expenses  less  (b)  current  liabilities  as set  forth  thereon,
determined in each case in accordance with the Accounting  Principles applied to
calculate  the Target  Working  Capital as  reflected  on the  Statement  of Net
Assets.

            1.2.  OTHER  DEFINED  TERMS.  The  following  terms  shall  have the
meanings defined for such terms in the Sections set forth below:

                  TERM                                     SECTION
                  ----                                     -------
                  Claim                                    11.2(b)
                  Claim Notice                             11.2(b)
                  Closing                                  2.4
                  Closing Date                             2.4
                  Closing Date Statement of Net Assets     3.1(a)
                  Code                                     Recitals
                  Indemnification Limit                    11.3(c)
                  Indemnified Party                        11.2(b)
                  Indemnifying Party                       11.2(b)
                  Leased Personal Property                 4.21
                  Loss Threshold                           11.3(a)
                  Mass-Market Assets                       2.1
                  Mass-Market Intellectual Property        4.6(b)
                  Material Contracts                       4.8
                  Owned Personal Property                  4.21
                  Personal Property Leases                 4.20
                  Plans and Programs                       4.17(b)
                  Projections                              12.1
                  Proposed Acquisition Transaction         6.5
                  Purchase Price                           2.3(a)
                  Purchaser                                Preamble
                  Purchaser Indemnified Parties            11.2(a)
                  Required Consents                        4.8(c)
                  Returns                                  4.18(b)
                  Seller                                   Preamble
                  Seller Indemnified Parties               11.2(a)
                  State Tobacco Litigation                 4.12
                  Tax                                      4.18(a)
                  Taxing Authority                         4.18(a)
                  Third-Party Claim                        11.2(b)


                                       10
<PAGE>
                                   ARTICLE II.

                PURCHASE OF ASSETS; ASSUMPTION OF LIABILITIES
                ---------------------------------------------

            2.1.  TRANSFER OF ASSETS. On the terms and subject to the conditions
set forth herein,  on the Closing  Date,  Seller shall take or cause to be taken
all actions necessary to cause the transfer, assignment, delivery and conveyance
to Purchaser of all of Seller's and its Affiliates' right,  title,  interest and
claims in and to the Mass-Market Assets. The "Mass-Market  Assets" shall consist
of the following:

                 (i)    the Mass-Market Intellectual Property;

                 (ii)   Permits to the extent  such  licenses  and  Permits  are
                        transferable;

                 (iii)  the Mass-Market Inventory;

                 (iv)   the Mass-Market Contracts;

                 (v)    the Mass-Market Personal Property;

                 (vi)   the Dothan Owned Facility;

                 (vii)  the Dothan IRB Lease;

                 (viii) the Dominican Republic Leases;

                 (ix)   the Prepaid Expenses;

                 (x)    the Personal Property Leases;

                 (xi)   the Mass-Market Books and Records; and

                 (xii)  all other assets reflected on the Closing Date Statement
                        of Net Assets.

            Notwithstanding  the  foregoing,  the  Mass-Market  Assets shall not
include any of the  Retained  Assets or any personal  property  belonging to any
individual Affiliate of Seller that is located at any Facility.


                                       11
<PAGE>
            2.2. ASSUMPTION AND SATISFACTION OF LIABILITIES. (a) Purchaser shall
take or cause to be taken all actions  necessary to cause the  assumption on the
Closing  Date  by  Purchaser  of the  Mass-Market  Liabilities,  subject  to the
provisions  of Article XI hereof.  Effective  as of and after the  Closing  Date
Purchaser  shall assume,  pay,  perform,  and discharge in due course all of the
Mass-Market Liabilities.

            (b) Purchaser shall not assume any obligation,  payment or liability
of Seller of any kind, whether fixed, contingent,  known, or unknown and whether
existing as of the Closing or arising  thereafter,  with respect to the Retained
Liabilities.  Effective  prior to, as of and after the Closing Date Seller shall
pay, perform and discharge in due course all of the Retained Liabilities

            2.3.  PURCHASE PRICE.

            (a) PAYMENT OF PURCHASE  PRICE.  At the Closing,  upon the terms and
subject to the conditions set forth herein, Purchaser shall, by wire transfer of
immediately  available  funds,  pay to Seller or at Seller's  direction  for the
sale,  transfer,  assignment,  conveyance and delivery of the Mass-Market Assets
the aggregate  amount of Two Hundred  Million Dollars  ($200,000,000),  SUBJECT,
HOWEVER,  to the adjustment as set forth in Article III. The aggregate amount of
Two Hundred Million  Dollars  ($200,000,000)  is hereinafter  referred to as the
"Purchase Price".

            (b)  ALLOCATION  OF  PURCHASE  PRICE.  Seller  and  Purchaser  shall
allocate the Purchase  Price among the  Mass-Market  Assets and the  Mass-Market
Liabilities in accordance with an allocation schedule  substantially in the form
set forth on Exhibit H. As soon as may be practicable after the Closing,  Seller
and Purchaser  shall amend Exhibit H to reflect any  adjustments to the Purchase
Price made  pursuant  to Article  III. As soon as may be  practicable  after the
Closing and prior to filing any tax return which includes information related to
the transactions contemplated in this Agreement,  Seller and Purchaser employing
the  allocation of the Purchase Price made pursuant to this Section 2.3(b) shall
prepare  mutually  acceptable  IRS Forms 8594 which they shall use to report the
transactions  contemplated in this Agreement to the Internal Revenue Service and
to all other  taxing  authorities.  Neither  Seller nor  Purchaser  shall take a
position in any Return, Tax proceeding, tax audit or otherwise inconsistent with
such allocation;  provided, however, that nothing contained herein shall require
Seller or Purchaser  to contest any proposed  deficiency  or  adjustment  by any
taxing  authority or agency which  challenges  such  allocation  of the Purchase
Price, or exhaust administrative  remedies before any taxing authority or agency
in  connection  therewith,  and Seller and  Purchaser  shall not be  required to
litigate before any court  (including  without  limitation the United States Tax
Court), any proposed  deficiency or adjustment by any taxing authority or agency
which  challenges such  allocation of the Purchase  Price.  Seller and Purchaser
shall give prompt  notice to the other of the  commencement  of any tax audit or
the written  assertion of any proposed  deficiency  or  adjustment by any taxing
authority or agency which challenges such allocation of the Purchase Price.

            2.4. CLOSING.  The Closing of the transactions  contemplated  herein
(the  "Closing")  shall be held at 10:00 a.m.,  New York City time, on the fifth
Business Day  following  the date in which all of the  conditions to Closing set


                                       12
<PAGE>
forth in Articles VII and VIII hereof have been satisfied, or such other date as
to which the parties may agree (the  "Closing  Date") at the offices of Latham &
Watkins,  885 Third Avenue,  Suite 1000,  New York,  New York.  The parties have
selected  April 30, 1999 as the proposed  Closing Date,  and each party will use
good faith efforts to cause the  satisfaction  of the  conditions to Closing set
forth in Articles VII and VIII to be satisfied on or prior to April 23, 1999.

            2.5.  CONVEYANCES AT CLOSING.

            (a)  INSTRUMENTS  AND  POSSESSION.  To effect the sale and  transfer
referred to in Section  2.1  hereof,  at the  Closing,  Seller will  execute and
deliver or cause to be delivered to Purchaser:

                  (i) an Assignment  Agreement,  in the form attached  hereto as
      Exhibit I,  conveying  Seller's  right,  title and  interest in and to the
      Dothan IRB Lease and the Dominican Republic Leases to Purchaser;

                  (ii) one or more bills of sale, in the form attached hereto as
      Exhibit J,  conveying in the aggregate  good and  sufficient  title to the
      Owned Personal Property and the Mass-Market Inventory;

                  (iii) a general warranty deed in recordable form for the State
      of  Alabama  conveying  good  and  marketable  title to the  Dothan  Owned
      Facility free and clear of Encumbrances other than Permitted Encumbrances.

                  (iv) Assignments of Contract Rights, each in the form attached
      hereto as Exhibit L, with respect to the Mass-Market  Contracts other than
      the Dothan IRB Lease and the Dominican Republic Leases;

                  (v)  Assignments of Mass-Market  Trademarks,  each in the form
      attached hereto as Exhibit K, in recordable  form to the extent  necessary
      to assign such Mass-Market Trademarks; and

                  (vi) such other  instruments as shall be reasonably  requested
      by Purchaser to vest in Purchaser Seller's title in and to the Mass-Market
      Intellectual  Property  (other than  Mass-Market  Trademarks),  assignable
      Permits,  Prepaid  Expenses,  Mass-Market  Books  and  Records  and  other
      Mass-Market Assets in accordance with the provisions hereof.

            (b)  ASSUMPTION  DOCUMENT.   Upon  the  terms  and  subject  to  the
conditions contained herein, at the Closing, Purchaser shall execute and deliver
to Seller an instrument of assumption  substantially in the form attached hereto
as Exhibit L evidencing Purchaser's assumption,  pursuant to Section 2.2, of the
Mass-Market Liabilities (the "ASSUMPTION DOCUMENT").


                                       13
<PAGE>
            (c) FORM OF  INSTRUMENTS.  To the extent that a form of any document
to be delivered  hereunder is not attached as an Exhibit hereto,  such documents
shall be in form and substance, and shall be executed and delivered in a manner,
reasonably satisfactory to Purchaser and Seller.

            (d) CERTIFICATES;  OPINIONS.  Purchaser and Seller shall deliver the
certificates,  opinions of counsel and other  matters  described in Articles VII
and VIII.



                                  ARTICLE III.

                            POST-CLOSING ADJUSTMENTS
                            ------------------------

            3.1. CLOSING DATE COMBINED STATEMENT OF NET ASSETS;  WORKING CAPITAL
ADJUSTMENT.

            (a) Not later than 45 days following the Closing Date,  Seller shall
prepare a statement of net assets of the  Mass-Market  Cigar  Business as of the
close of business on the Closing  Date,  which shall  include a  calculation  of
Working Capital, Net Property and Equipment and Long-Term Debt as of the Closing
Date (the "Closing Date Statement of Net Assets"). The Closing Date Statement of
Net Assets  shall be  prepared  in  accordance  with the  Accounting  Principles
applied to the Statement of Net Assets.

            (b) The Closing Date Statement of Net Assets and the  calculation of
the Working  Capital,  Net Property and Equipment  and  Long-Term  Debt shall be
submitted to Purchaser and its independent accountants on or before the 45th day
after the Closing Date. If the  accountants  for Seller and the  accountants for
Purchaser do not reach  agreement  with respect to the Closing Date Statement of
Net Assets and the  calculation of Working  Capital,  Net Property and Equipment
and  Long-Term  Debt on or before 30 days after the  submission  to Purchaser of
Seller's  proposed  Closing Date  Statement of Net Assets,  another  independent
accounting  firm of national  reputation  shall be selected  and retained by the
accountants for Seller and Purchaser and such firm will make a determination  of
those  matters  with  respect  to  which  the  accountants  for  Seller  and the
accountants for Purchaser do not agree, which  determination shall be binding on
the parties.  Such determination  shall be made by such other accounting firm on
or before the 45th day after such other  accounting  firm has been so  notified.
The fees of such other  accounting  firm will be borne 1/2 by  Purchaser  1/2 by
Seller.  Each of  Purchaser  and Seller  shall bear the fees and expenses of its
respective accountants.

            (c) Working  Capital,  Net Property and Equipment and Long-Term Debt
as calculated in accordance  with the  procedures set forth in (a) and (b) based
upon the Closing Date  Statement of Net Assets shall be final and binding on the
parties hereto. If (i)(A) Working Capital,  plus (B) Net Property and Equipment,
less (C) Long-Term  Debt (each as so  calculated)  shall be greater than (ii)(A)
Target  Working  Capital plus (B) Target Net Property  and  Equipment,  less (C)
Target  Long-Term  Debt (each as reflected on the  Statement of Net Assets) plus
(D) $532,000,  Purchaser shall,  within five Business Days of the  determination


                                       14
<PAGE>
thereof,  pay to Seller,  by wire transfer of immediately  available  funds, the
amount of such  difference.  If (i)(A) Working Capital plus (B) Net Property and
Equipment,  less (C) Long-Term Debt (each as so calculated) is less than (ii)(A)
Target  Working  Capital plus (B) Target Net Property  and  Equipment,  less (C)
Target  Long-Term  Debt (each as reflected on the  Statement of Net Assets) plus
(D)  $532,000,  Seller shall,  within five  Business  Days of the  determination
thereof pay to Purchaser,  by wire transfer of immediately  available funds, the
amount of such difference.



                                   ARTICLE IV.

                   REPRESENTATIONS AND WARRANTIES OF SELLER
                   ----------------------------------------

            To induce  Purchaser  to enter into this  Agreement,  Seller  hereby
makes the following  representations  and  warranties  to  Purchaser,  except as
otherwise set forth in the Disclosure  Schedule.  The sections of the Disclosure
Schedule  are  numbered  to  correspond  to  the  various   representations  and
warranties  set forth in this  Article IV to which  they  relate.  Such  section
references in the Disclosure Schedule are for the parties' convenience only, and
any item disclosed in any section of the Disclosure  Schedule shall be deemed to
be an exception to each  representation and warranty set forth in any section of
this  Article  IV with  respect  to which it may  fairly be  deemed  to  contain
information  that would  constitute  an  exception  to such  representation  and
warranty.

            4.1. ORGANIZATION OF SELLER. Seller is duly incorporated and validly
existing  as a  corporation  in good  standing  under  the laws of the  State of
Delaware and has full corporate power to conduct the Mass-Market  Cigar Business
as it is  presently  being  conducted  and to own and lease its  properties  and
assets.

            4.2.  RESERVED.

            4.3.  RESERVED.

            4.4.  RESERVED.

            4.5.  AUTHORIZATION.  Seller has the corporate  power to execute and
deliver this  Agreement  and each of the  Ancillary  Agreements to which it is a
party and to consummate the transactions  contemplated  hereby and thereby,  and
all  requisite  corporate  action  has been  taken by  Seller to  authorize  the
execution,  delivery and performance of this Agreement and each of the Ancillary
Agreements  to which it is a party  by  Seller.  This  Agreement  has been  duly
executed and delivered by Seller and, assuming the due authorization,  execution
and delivery of this Agreement by Purchaser,  is a valid and binding  obligation
of Seller,  enforceable  against Seller in accordance with its terms,  except as
the  foregoing  may  be  limited  by  bankruptcy,  insolvency,   reorganization,
moratorium  or other  similar  laws now or  hereafter  in effect  relating to or
affecting  the rights or remedies of  creditors,  general  principles  of equity
(whether  considered in an action at law or in equity) and the discretion of the
court before which any proceeding therefor may be brought.


                                       15
<PAGE>
            4.6.  MASS-MARKET INTELLECTUAL PROPERTY.

            (a)  MASS-MARKET  TRADEMARKS.   Section  4.6(a)  of  the  Disclosure
Schedule contains a complete list of the Mass-Market Trademarks. The Mass-Market
Trademarks  constitute  all  of  the  trademarks  (i)  used  by  Seller  in  the
manufacture  and   distribution  of  Mass-Market   Cigars  (as  defined  in  the
Non-Compete  Agreement) and (ii) pursuant to which Seller generated the revenues
reflected on the Income Statement.  Seller owns the Mass-Market Trademarks which
have been  registered  or applied for in the United  States Patent and Trademark
Office  (hereinafter  "U.S.  Mass-Market  Trademarks"),  free  and  clear of all
Encumbrances.  Seller owns the foreign Mass-Market Trademarks, free and clear of
all  Encumbrances,  except  where  said  Encumbrances  would not have a Material
Adverse Effect.  All  appropriate  actions have been taken by Seller to maintain
the validity and enforceability of the U.S.  Mass-Market  Trademarks,  including
payment of all required fees. All appropriate  actions have been taken by Seller
to  maintain  the  validity  and  enforceability  of  the  foreign   Mass-Market
Trademarks,  including  payment of all required  fees,  except where  non-action
would  not have a  Material  Adverse  Effect  . No  judicial  or  administrative
proceeding  of any kind is pending  or, to the  Knowledge  of  Seller,  has been
threatened  against  Seller in the United States  involving  (a) the  ownership,
validity,  enforceability,  infringement,  misuse  or  misappropriation  of  any
Mass-Market  Trademarks,  or  (b)  the  ownership,   validity,   enforceability,
infringement,  misuse or  misappropriation  by Seller of  Intellectual  Property
rights of any third  party  which  could  result in a Material  Adverse  Effect.
Seller  has  no  Knowledge  of  the  infringement  or  misappropriation  of  the
Mass-Market  Trademarks  by a third party  which  could have a Material  Adverse
Effect.  Seller has not received written notice of any infringement or liability
of any kind for the use of  intellectual  property rights of others with respect
to the Mass-Market  Intellectual  Property within the last three (3) years which
could have a Material  Adverse Effect.  Neither Seller nor any of its Affiliates
has granted any license or right to use, option,  release or covenant not to sue
or  non-assertion  assurance to any third person with respect to, or granted any
outstanding  lien  or  security  interest  in,  any  of  the  U.S.   Mass-Market
Trademarks.  Neither Seller nor any of its Affiliates has granted any license or
right to use, option, release or covenant not to sue or non-assertion  assurance
to any third person with respect to, or granted any outstanding lien or security
interest in, any of the foreign Mass-Market Trademarks,  except where such grant
would not have a Material  Adverse Effect.  There is no existing or contemplated
agreement,  understanding,  or grant of permission  between Seller or any of its
Affiliates  and any third person that  encumbers or otherwise  affects  Seller's
exclusive right to use the U.S. Mass-Market Trademarks.  There is no existing or
contemplated agreement,  understanding, or grant of permission between Seller or
any of its Affiliates  and any third person that encumbers or otherwise  affects
the Seller's right to use the foreign Mass-Market Trademarks,  except where such
agreement,  understanding,  or grant of  permission  would  not have a  Material
Adverse Effect.

            (b)  Schedule  4.6(b)  to the  Disclosure  Schedule  sets  forth all
Intellectual Property which is used in connection with and relates primarily to,
and which Seller  reasonably  believes is necessary  for the  operation  of, the
Mass-Market Cigar Business,  including all Mass-Market Trademarks, all packaging
designs, and, to the extent it exists, any manufacturing  specifications such as
formulas or flavorings (the "Mass-Market Intellectual Property").


                                       16
<PAGE>
            (c)  Seller and its  Affiliates  shall  convey all right,  title and
interest  in or  right  to use  which  Seller  and  its  Affiliates  have in the
Mass-Market Intellectual Property.  Immediately after the Closing, the Purchaser
shall  have the same  rights as Seller  to all of the  Mass-Market  Intellectual
Property and on the same terms and conditions as in effect prior to the Closing.

            (d) The conduct of the Mass-Market  Cigar Business does not infringe
upon,  conflict in any way with or misappropriate  any Intellectual  Property of
any third party, except for infringements,  conflicts or misappropriations that,
individually  and in the aggregate,  would not have a Material  Adverse  Effect.
None of the  Mass-Market  Intellectual  Property used in the  Mass-Market  Cigar
Business  is  being  infringed  or used by any  third  party,  except  for  such
infringements or uses as,  individually  and in the aggregate,  would not have a
Material Adverse Effect.

            (e) To the  best of  Seller's  Knowledge,  none  of the  Mass-Market
Intellectual  Property which is used in the United States and owned by Seller is
subject to any outstanding order, ruling, decree,  judgment or stipulation by or
with any Governmental Entity.

            (f) Seller shall  diligently and immediately use its reasonable best
efforts  to  rectify  any  defects   affecting  or  concerning  the  Mass-Market
Intellectual Property, such as errors in title or ownership, defects in chain of
title,  or undisclosed  encumbrances,  where known or unknown at the time of the
Closing, except where said defects would not have a Material Adverse Effect. Any
expenses,  including  attorneys fees, required to rectify any such defect in the
Mass-Market Intellectual Property shall be borne by Seller. Any defect rectified
prior to the Closing shall not be deemed to have a Material Adverse Effect. This
obligation survives the Closing.

            (g) Seller shall ensure that all necessary  documents are filed with
the appropriate government offices to ensure that all the Mass-Market Trademarks
are in the  name of  Seller  or GCMM  Co.,  Inc.,  and  Seller  shall  bear  all
associated costs including,  without  limitation,  payment of all attorneys fees
and filing  fees.  Buyer  shall use good faith  efforts to notify  Seller  which
Mass-Market Intellectual Property, if any, it is not interested in maintaining.

            Buyer shall be  responsible  for all fees to effect the  transfer of
the  Mass-Market  Intellectual  Property from Seller to Buyer.  Buyer and Seller
shall use good faith efforts to undertake all necessary  assignments at the same
time if such transfer is deemed reasonable.

            4.7.  ABSENCE OF CERTAIN  CHANGES OR EVENTS.  Except as set forth in
the Disclosure Schedule, since November 28, 1998, the Mass-Market Cigar Business
has been  conducted  in the  ordinary  course of business and there has not been
any:

            (a) change in the Mass-Market  Assets, the Mass-Market  Liabilities,
or in the financial  condition or results of operations of the Mass-Market Cigar
Business,  except  for (i)  changes  in the  ordinary  course  of  business  and
consistent with past practice,  (ii) changes  contemplated hereby or relating to
the  transactions  contemplated  hereby or (iii)  changes which have not had and
could not reasonably be expected to have a Material Adverse Effect;


                                       17
<PAGE>
            (b) sale,  assignment or transfer of any Mass-Market  Asset which is
material to the Mass-Market Cigar Business, other than in the ordinary course of
business;

            (c)  cancellation  of any  Indebtedness  for Borrowed  Money owed to
Seller,  whether or not in the ordinary course of business,  which  cancellation
would have or could reasonably be expected to have a Material Adverse Effect;

            (d) capital  expenditures or the incurrence of liability therefor by
Seller  involving  payments  in excess of $50,000  on behalf of the  Mass-Market
Cigar Business;

            (e)  execution of any lease as tenant of real  property or as lessee
of personal  property or the incurrence of liability  therefor by Seller related
to the Mass-Market Cigar Business,  involving  payments in excess of $50,000 per
year;

            (f) failure to repay any  Indebtedness for Borrowed Money of Seller,
which  failure had or could  reasonably  be expected to have a Material  Adverse
Effect;

            (g) physical damage,  destruction or loss (whether or not covered by
insurance) affecting any Mass-Market Assets, which physical damage,  destruction
or loss had or could reasonably be expected to have a Material Adverse Effect;

            (h)  mortgage  or  pledge  of, or any  Encumbrance  placed  on,  any
Mass-Market Assets; or

            (i) any other fact,  event or condition of any  character  that will
have,  or could  reasonably  be expected to have, a Material  Adverse  Effect or
could reasonably be expected to materially disrupt, interrupt, prevent or impair
the conduct of the Mass-Market Cigar Business.

            4.8.  CONTRACTS AND COMMITMENTS.

            (a) Section 4.8(a) of the Disclosure  Schedule sets forth a complete
list of each of the  following  written  or oral  Contracts  (collectively,  the
"MATERIAL CONTRACTS"):

                  (i)  Mass-Market  Contract  creating any  partnership,  or any
      Indebtedness for Borrowed Money;

                  (ii)   Mass-Market   Contract   (including   purchase  orders,
      franchise  agreements and  undertakings or commitments to any governmental
      or regulatory authority) not made in the ordinary course of business;

                  (iii)  Contracts  of  employment  with  Mass-Market  Employees
      (including  without  limitation  employment,  change  in  control,  golden
      parachute,  severance  or similar  agreements  or  arrangements  and other
      Mass-Market Contracts with Mass-Market Employees);

                  (iv) Mass-Market Contracts consisting of sales commitments for
      tobacco products;


                                       18
<PAGE>
                  (v) any  other  Mass-Market  Contract  involving  payments  by
      Seller in excess of $50,000  annually that are not  cancelable on 30-days'
      notice by Seller, without payment of penalty or premium;

                  (vi)  Mass-Market  Contract  relating to, or evidences  of, or
      guarantees of, or providing security for,  Indebtedness for Borrowed Money
      or the deferred  purchase price of property  (whether  incurred,  assumed,
      guaranteed or secured by any Mass-Market Asset);

                  (vii)  license,  sale,  distribution,  commission,  marketing,
      agent, franchise,  technical assistance or similar contract relating to or
      providing for the marketing and/or sale of the products of the Mass-Market
      Cigar Business to which Seller is a party or by which Seller is bound;

                  (viii)  Mass-Market  Contract  that  requires  the  payment or
      incurrence of a Mass-Market Liability, or the rendering of services or the
      sale of goods by Seller  subsequent to the date of this  Agreement of more
      than $50,000;

                  (ix) Mass-Market  Contract  containing a covenant limiting the
      freedom  of the  Seller or any  Affiliate  of the  Seller to engage in the
      Mass-Market  Cigar  Business  or  the  transactions  contemplated  by  the
      Ancillary  Agreements  or to  compete  with  any  Person  (other  than the
      Non-Compete Agreement); or

                  (x) Any other Mass-Market  Contract required by applicable law
      to be filed by Seller with the U.S. Securities and Exchange Commission.

            (b) Seller has furnished to Purchaser a copy of each of the Material
Contracts,  and  each  such  copy is  correct  and  complete  and  includes  all
modifications thereof.

            (c) All of the Material  Contracts  indicated with an asterisk ("*")
on Section  4.8(a) of the  Disclosure  Schedule are in full force and effect and
constitute  the legal,  valid and  binding  obligations  of Seller  and,  to the
Knowledge of Seller, of the other parties thereto (except,  in each case, as may
be limited by bankruptcy, reorganization, insolvency and similar laws of general
application  relating to or affecting the  enforcement of rights of creditors or
the relief of debtors),  and to the Knowledge of Seller,  no condition exists or
event, act or omission has occurred which,  with or without notice,  or lapse of
time or both,  would  constitute a default or a basis of force  majeure or other
claim of excusable delay or nonperformance  thereunder.  Except for the consents
of parties listed on Schedule  4.8(c) (the "REQUIRED  CONSENTS"),  no consent of
any  party  to the  Material  Contracts  is  required  to  assign  the  Material
Contracts,  and Seller's rights and  obligations  thereunder,  to Purchaser.  No
other party to any Material Contract has notified Seller of the assertion of its
right to renegotiate the terms or conditions of any Material  Contract,  and, to
the Knowledge of Seller, no such basis exists.

            (d) For  informational  purposes,  Seller  has set forth in  Section
4.8(d) of the Disclosure  Schedule a list of Mass-Market  Contracts in existence
on the date hereof (i) which are not required to be set forth on Schedule 4.8(a)
and (ii) with  respect to which Seller  makes no  representation  or warranty to
Purchaser.


                                       19
<PAGE>
            4.9. NO CONFLICT OR VIOLATION. Except as set forth in the Disclosure
Schedule,  neither  the  execution  and  delivery  of  this  Agreement  nor  the
consummation  of the  transactions  contemplated  by  this  Agreement  will  (i)
violate,  conflict  with or result in any  breach or  default  under any term or
provision or result in the  acceleration  of any  Liability or  cancellation  or
termination  of the Dothan IRB,  the Dothan IRB Lease,  the  Dominican  Republic
Leases, any Personal Property Leases or any other Material Contract, (ii) result
in the creation or imposition  of any material  Encumbrance  on any  Mass-Market
Asset,  (iii) result in any violation of the  provisions of the charter or other
organizational  document or by-laws of Seller or (iv) result in any violation by
Seller of any Applicable  Law,  which  violation  would have a Material  Adverse
Effect, or prohibit  consummation by Seller of the transactions  contemplated by
this Agreement.

            4.10. CONSENTS AND APPROVALS. Except (a) for the filing of premerger
notification reports under the HSR Act and by the Bureau of Alcohol, Tobacco and
Firearms and (b) as set forth in the Disclosure Schedule,  no consent,  approval
or  authorization  of any  governmental  or regulatory  authority,  or any other
Person,  is required to be made or  obtained  by Seller in  connection  with the
execution,  delivery and  performance of this Agreement and the  consummation of
the  transactions  contemplated  hereby,  except  where  failure to obtain  such
consent, approval or authorization would not have a Material Adverse Effect.

            4.11.  FINANCIAL  STATEMENTS.  The  Financial  Statements  have been
delivered  to  Purchaser  by  Seller.  Except as  otherwise  set  forth  therein
(including the notes thereto), the Financial Statements have been prepared based
on the books and records of Seller in accordance with the Accounting  Principles
and, with respect to the Statement of Net Assets and the Income Statement (other
than the column entitled ("1999 Budget"),  present fairly in accordance with the
Accounting Principles,  the financial condition and results of operations of the
Mass-Market  Cigar Business as of the dates indicated or the periods  indicated;
provided,  that no representation or warranty is made hereby with respect to the
accuracy or the  likelihood of achievement of the results of operations or other
information  set forth in the column  entitled  "1999  Budget"  set forth on the
Income Statement.

            4.12. LITIGATION. Except as set forth in the Disclosure Schedule and
the Form 10-K, there is no Action pending or, to Seller's Knowledge,  threatened
against,  relating to or affecting (i) the Mass-Market Cigar Business,  (ii) the
Mass-Market  Assets or (iii) the  transactions  contemplated  by this Agreement,
except as would not reasonably be likely to have a Material  Adverse Effect.  If
any Action  arising out of the  manufacture,  sale,  distribution,  advertising,
promotion,  marketing,  packaging,  labeling,  or use of tobacco or any  tobacco
product is  threatened  or commenced by or on behalf of any State or the federal
government  or any  of  their  respective  officers  acting  in  their  official
capacities  (including  but not limited to any Attorney  General),  departments,
subdivisions,  or agencies  (collectively "State Tobacco Litigation"),  then for
purposes of this Agreement such State Tobacco  Litigation shall be deemed not to
be reasonably  likely to have a Material Adverse Effect.  Except as disclosed in
the Disclosure  Schedule and the Form 10-K, there is no State Tobacco Litigation
pending or, to Seller's  knowledge,  threatened  against Seller  relating to the
Mass-Market  Cigar  Business.  Seller  is not in  default  with  respect  to any
judgment, order, writ, injunction or decree of any court or governmental agency,
and  there  are  no  unsatisfied   judgments  against  Seller  relating  to  the
Mass-Market Cigar Business which, if paid, would have a Material Adverse Effect.


                                       20
<PAGE>
            4.13.  LIABILITIES.  Seller has not  incurred or become  liable for,
directly or indirectly,  any Mass-Market  Liabilities and the Mass-Market Assets
are not subject,  directly or indirectly, to any Liability required by generally
accepted accounting principles to be set forth on the Statement of Net Assets or
in a financial  statement  except (i)  Mass-Market  Liabilities set forth on the
Statement  of Net  Assets  or in the  Disclosure  Schedule  or (ii)  Mass-Market
Liabilities  incurred in the ordinary  course of business  consistent  with past
practice since the date of the Statement of Net Assets.

            4.14.  COMPLIANCE  WITH LAW.  Seller  is,  and for the period of the
applicable  statute of limitations  has been, in compliance  with all Applicable
Laws  (other  than  Environmental  Laws,  which are  addressed  in Section  4.21
hereof),  except where the failure to comply  would not have a Material  Adverse
Effect.

            4.15.  NO  BROKERS.  Except  for the  services  of Peter J.  Solomon
Company Limited,  which have been retained by Seller,  neither Seller nor any of
its  Affiliates  has entered  into or will enter into any  contract,  agreement,
arrangement or understanding with any Person which will result in the obligation
of Purchaser to pay any finder's fee, brokerage commission or similar payment in
connection  with  the  transactions   contemplated  hereby.   Seller  is  solely
responsible  for any  payment,  fee or  commission  that  may be due to Peter J.
Solomon Company Limited in connection with the transactions contemplated hereby.

            4.16. NO OTHER  AGREEMENTS TO SELL THE  MASS-MARKET  CIGAR Business.
Seller has no legal obligation,  absolute or contingent,  to any other Person to
effect any sale, transfer or other disposition  (including,  without limitation,
by way of any merger,  consolidation or other reorganization of Seller or any of
its  Subsidiaries) of any Mass-Market  Assets (other than a sale of inventory in
the ordinary  course of business)  or to enter into any  agreement  with respect
thereto.

            4.17. EMPLOYEE BENEFIT PLANS.

            (a) Except as set forth on Schedule 4.17(a), there are no employment
contracts  or  change  in  control,  golden  parachute,   severance  or  similar
agreements or  arrangements  with any of the Mass-Market  Employees.  Seller has
furnished to Purchaser a list of the Mass-Market Employees and will provide such
additional  information  concerning the  Mass-Market  Employees as Purchaser may
reasonably  request,  subject to Seller's  policies in effect at the time of the
request  with  respect to  providing  information  about its  employees to other
potential employers.

            (b)  Schedule  4.17(b)  sets forth a complete  list of all  employee
benefit  plans  and  programs  to  which  Seller  is a party  and in  which  the
Mass-Market  Employees  participate  immediately  prior to the Closing Date (the
"PLANS AND PROGRAMS").  None of the Plans and Programs are  multiemployer  plans
(as defined in ERISA Section 3(37)).


                                       21
<PAGE>
            4.18. TAX MATTERS.

            (a) "Tax" (including,  with correlative  meaning,  the terms "Taxes"
and "Taxable")  means,  any net income,  gross income,  gross receipts,  tobacco
products, sales, use, transfer,  payroll, premium,  property,  windfall profits,
alternative  or add-on  minimum tax, or other tax, fee or  assessment,  together
with any interest and any penalty,  addition to tax or additional amount imposed
by  any  Governmental  Authority  (domestic  or  foreign)  responsible  for  the
imposition of any such tax (a "Taxing Authority").

            (b) With respect to the Mass-Market Assets and the Mass-Market Cigar
Business, (i) all returns, statements, reports and forms ("Returns") required to
be filed  with any Taxing  Authority  on or before the  Closing  Date  involving
material  Taxes  have been  timely  filed,  and (ii) all Taxes  shown as due and
payable on such Returns have been timely paid.

            (c)  Except  as set  forth on  Section  4.18  (c) of the  Disclosure
Schedule,  there are no (i)  pending  audits or  deficiencies  assessed  against
Seller or any of its Affiliates  with respect to the Mass-Market  Assets,  which
have not been fully settled,  (ii) outstanding  agreements or waivers  extending
the time to assess  any Taxes  with  respect  to the  Mass-Market  Assets or the
Mass-Market  Cigar  Business,  (iii) Tax liens  pending or, to the  Knowledge of
Seller,  threatened,  against any of the  Mass-Market  Assets or the Mass-Market
Cigar Business, or (iv) notices of any Tax deficiency  outstanding,  proposed or
assessed  with  respect  to the  Mass-Market  Assets  or the  Mass-Market  Cigar
Business.

            (d)  Except  as set  forth on  Section  4.18  (d) of the  Disclosure
Schedule,  none of the Mass-Market Assets is (i) property that is subject to the
so-called safe harbor lease provisions of former Section  168(f)(8) of the Code,
(ii)  "tax-exempt use property" within the meaning of Section 168(h) of the code
or (iii)  property  securing any debt the interest on which is tax-exempt  under
Section 103(a) of the Code.

            (e) Seller and its  Affiliates  have  timely and duly  withheld  all
Taxes  required to have been  withheld  with  respect to the  Mass-Market  Cigar
Business and the Mass-Market  Assets in connection with amounts paid or owing to
any employee,  independent  contractor,  creditor,  stockholder,  or other third
party,  and such  withheld  Taxes have  either  been timely and duly paid to the
proper Governmental Authority or set aside in accounts for such purpose and will
be timely and duly paid to the proper Governmental Authority.

            4.19. REAL PROPERTY.

            (a)   OWNED REAL PROPERTY.

                  (i) The Dothan Owned  Facility is the only real property owned
      in whole or in part by  Seller  primarily  used in the  Mass-Market  Cigar
      Business. Seller has good and marketable title in fee simple to the Dothan
      Owned Facility,  free and clear of all  Encumbrances  except for Permitted
      Encumbrances  and except for  Encumbrances set forth in Section 4.19(a) of
      the Disclosure Schedule.


                                       22
<PAGE>
                  (ii) To  Seller's  Knowledge,  except as set forth in  Section
      4.19(a)  of the  Disclosure  Schedule  and  except as would not  adversely
      affect the full use and  enjoyment  of the property in the manner in which
      it is currently used, all easements,  rights of way,  licenses,  and other
      non-ownership  interests,  if any,  granted to Seller with  respect to the
      Dothan Owned  Facility are valid and  effective in  accordance  with their
      terms.

            (b) LEASED REAL  PROPERTY.  Except as  disclosed  in the  Disclosure
Schedule,  each of the Dothan IRB Lease and the Dominican Republic Leases are in
full force and effect,  are valid and enforceable in accordance with their terms
and  constitute the legal,  valid and binding  obligations of Seller and, to the
Knowledge of the Seller, of the other parties thereto (except,  in each case, as
may be limited by  bankruptcy,  reorganization,  insolvency  and similar laws of
general  application  relating  to or  affecting  the  enforcement  of rights of
creditors  or the relief of  debtors),  and,  to the  Knowledge  of  Seller,  no
condition exists or event,  act or omission has occurred which,  with or without
notice,  lapse of time or both,  would  constitute a default or a basis of force
majeure or other claim of excusable delay or nonperformance  thereunder.  Seller
has  delivered  to the  Purchaser a copy of each of the Dothan IRB Lease and the
Dominican  Republic  Leases,  and each such copy is  correct  and  complete  and
includes any and all modifications  thereto. The interest of Seller in and under
any of the Dothan IRB Lease and the Dominican  Republic  Leases is subject to no
Encumbrance, other than any Encumbrance related to the Dothan IRB and other than
Permitted Encumbrances.  Seller has the right of ingress and egress with respect
to the Dominican Republic Facilities.

            (c)  Except  as  described  in  the  Disclosure  Schedule,   (i)  no
improvement or structure on any of the Mass-Market  Facilities encroaches on any
adjacent  property or conflicts  with the rights of any owner thereof  except as
would not materially  interfere with the operation  thereof or impose a material
Liability on Purchaser or its  Affiliates,  and (ii) no improvement or structure
on any real  property  owned or leased by any other Person  encroaches on any of
the  Mass-Market  Facilities  except as would not materially  interfere with the
operation thereof.

            (d)  The  structures  and  improvements   located  on  each  of  the
Mass-Market  Facilities  are  in  substantial  compliance  with  all  applicable
material building, fire, and other regulatory laws, ordinances, and regulations.
Seller has not received any written notice of any violation thereof.

            (e) All  requisite  certificates  of  occupancy  and other  material
Permits  or  approvals  legally  required  with  respect to the  structures  and
improvements located on each of the Mass-Market Facilities the occupancy and use
thereof, have been obtained and are currently in full force and effect.

            4.20.  PERSONAL  PROPERTY.  (a)  Section  4.20(a) of the  Disclosure
Schedule  sets  forth  a list  of  machinery,  equipment,  furniture,  fixtures,
vehicles and other items of tangible personal property that are owned or used by
the Seller  primarily in the  Mass-Market  Cigar  Business (the "OWNED  PERSONAL
PROPERTY").  The list of Owned  Personal  Property,  is accurate in all material
respects.


                                       23
<PAGE>
            (b) All of the Owned  Personal  Property is owned by the Seller free
and clear of any Encumbrances, except for Permitted Encumbrances.

            (c) Section 4.20(c) of the Disclosure  Schedule sets forth a list of
machinery,  equipment, furniture, fixtures, vehicles and other items of tangible
personal  property  that are  leased by the  Seller  and used  primarily  in the
Mass-Market  Cigar  Business (the "LEASED  PERSONAL  PROPERTY"),  the leases for
which (the  "PERSONAL  PROPERTY  LEASES") are being  assumed by the Purchaser in
connection with the purchase of the Mass-Market Cigar Business.

            (d) All of the Owned Personal  Property and Leased Personal Property
is owned or  leased  by  Seller  (or its  wholly-owned  Subsidiaries,  excluding
qualifying shares in de minimis amounts for purposes of determining whether such
Subsidiary  is  "wholly-owned").  The Owned  Personal  Property  and the  Leased
Personal Property is, considered in the aggregate,  in good operating  condition
and has been  appropriately  maintained  in the  ordinary  course  of  business,
conforms to all material requirements of law and is substantially fit for use in
accordance  with the Mass-Market  Cigar Business,  subject only to ordinary wear
and tear.

            4.21. CERTAIN ENVIRONMENTAL MATTERS.  Except as set forth in Section
4.21 of the  Disclosure  Schedule  (as to all of  which  matters  any  liability
therefrom shall be a Retained Liability):

            (a) Seller is, with respect to the  Mass-Market  Cigar  Business and
the Mass-Market  Assets, as of the date of this Agreement,  and has been, at all
times  within  the  last  five  years,   in  substantial   compliance  with  all
Environmental   Laws  applicable  to  the  Mass-Market  Cigar  Business  or  the
Mass-Market Assets.

            (b)  Seller  is  not,  with  respect  to  any  of  the   Mass-Market
Facilities,  the  Mass-Market  Assets or the  Mass-Market  Cigar  Business,  the
subject of any  Action,  order,  writ,  injunction,  judgment  or decree,  suit,
litigation,  proceeding,  or  arbitral  action or  proceeding  or,  to  Seller's
Knowledge,  investigation pertaining to Environmental Conditions, nor is Seller,
with  respect  to any of  the  Mass-Market  Facilities,  Mass-Market  Assets  or
Mass-Market Cigar Business,  subject to any pending  Environmental Claim, nor to
Seller's Knowledge is there any threatened  Environmental  Claim relating to the
Mass-Market  Facilities,   the  Mass-Market  Assets  or  the  Mass-Market  Cigar
Business;

            (c) Set forth in Section 4.21 of the  Disclosure  Schedule is a list
of  Environmental  Permits  currently  held by the  Seller,  and the  Seller has
conducted and is conducting the  Mass-Market  Cigar Business in compliance  with
the Environmental  Permits,  which constitute all of the  Environmental  Permits
required to be obtained  from any public,  governmental,  regulatory or judicial
authority to conduct the Mass-Market  Cigar Business in  substantially  the same
manner and extent it is presently conducted;

            (d)  To   Seller's   Knowledge,   there  is  no  action,   activity,
circumstance,  condition, event, or incident,  including without limitation, the
release, emission, discharge,  presence, or disposal of any Hazardous Substance,
that  could   reasonably   be  expected  to  form  the  basis  of  any  material
Environmental  Claim or result in any  material  Liability,  Action or penalties
under  Environmental Laws against Seller or the Mass-Market Cigar Business,  any
of the Mass-Market Facilities or any other Mass-Market Assets;


                                       24
<PAGE>
            (e) With  respect to any of the  Mass-Market  Assets or  Mass-Market
Cigar  Business,  (i) Seller is not subject to any  outstanding  order from,  or
contractual  obligation with, any Governmental Authority or Person in respect of
which it would be likely to incur costs  arising from the release or  threatened
release of a  Hazardous  Substance,  and (ii)  Seller has not  entered  into any
contractual   obligation   (including   indemnification   obligation)  with  any
Governmental  Authority  or Person  pursuant to which it assumed  responsibility
for,  either directly or indirectly,  the  remediation of any condition  arising
from or relating to the release or threatened  release of Hazardous  Substances;
and

            (f)  Seller  has  disclosed  and made  available  to  Purchaser  all
studies,  analyses and test results,  site  assessments  and  compliance  audits
prepared  by  Seller,  its  Affiliates  or  third-party   consultants,   in  the
possession,   custody  or  control  of  Seller  pertaining  to  the  Mass-Market
Facilities  relating to (i) the environmental  conditions on, under or about the
Mass-Market  Facilities,  and  (ii)  any  Hazardous  Substances  used,  managed,
handled,  transported,  treated,  generated,  stored,  discharged,  emitted,  or
otherwise released on, under,  about or from any of the Mass-Market  Facilities,
or otherwise in connection with the Mass-Market Cigar Business.

            4.22.   INVENTORY.   The  Mass-Market  Inventory  reflected  on  the
Statement  of Net Assets,  is and the  Mass-Market  Inventory  as of the Closing
shall be,  merchantable  and fit for the  purpose  for which it was  procured or
manufactured and legally  qualified for export and sale.  Except as reserved for
on the  Statement of Net Assets,  all such  inventory is, and shall be as of the
Closing,  in good and  marketable  condition and salable in the normal course of
the  Mass-Market  Cigar  Business,  as  currently  conducted.   The  Mass-Market
Inventory  reflected  on the  Statement  of Net Assets  is, and the  Mass-Market
Inventory  as of the Closing  shall be,  sufficient  for and not  materially  or
substantially in excess of the requirements of the Mass-Market Cigar Business.

            4.23. PERMITS.  Section 4.23 of the Disclosure Schedule sets forth a
list of all  Permits  issued to the Seller and the Seller has  furnished  to the
Purchaser  a copy of each of such  Permits,  and each such copy is  correct  and
complete and includes any and all modifications thereof. The Permits are in full
force and effect; the Seller is not in material violation of any of the Permits;
no  proceedings  for the  suspension  or  cancellation  of any of the Permits is
pending or, to the  Knowledge of the Seller,  threatened;  no  condition  exists
which (with or without notice,  the passage of time or both) would  constitute a
material  violation  of any of the  Permits;  and  the  Permits  constitute  all
material governmental  licenses,  permits,  consents,  approvals or certificates
required to be obtained or held by the Seller in  connection  with the operation
of the Mass-Market Cigar Business as presently conducted,  the failure to obtain
which  would  have  a  Material  Adverse  Effect;  provided,  however,  that  no
representation is made in this sentence with respect to "Environmental Permits",
as to which all  representations  and  warranties  are set forth in Section 4.21
hereof.

            4.24. LABOR RELATIONS.


                                       25
<PAGE>
            (a)  Seller is not a party to any  collective  bargaining  agreement
related to the Mass-Market Cigar Business, and none of the Mass-Market Employees
is a party to any collective bargaining agreement.

            (b)  Seller,  with  respect  to  the  Mass-Market  Employees,  is in
compliance  in  all  material   respects  with  all  Applicable  Laws  regarding
employment practices,  terms and conditions of employment,  and wages and hours;
there is no unfair labor  practice  complaint  against Seller pending before the
National Labor  Relations  Board or any similar labor agency with respect to the
Mass-Market  Cigar  Business;  there  is no  labor  strike,  dispute,  slowdown,
representation  question or stoppage pending or threatened  against or involving
the  Mass-Market  Cigar  Business;  there exists no  grievance  which may have a
Material Adverse Effect; no arbitration  proceeding  arising out of or under any
collective  bargaining  agreement is pending or  threatened  with respect to the
Mass-Market  Cigar Business;  and since December 31, 1994,  Seller has not, with
respect  to  any  Mass-Market  Employees,   experienced  any  strike,   material
interruption,  or material  work  slowdown by its labor force due to  employment
problems of any nature.

            4.25. YEAR 2000. Seller has reviewed its operations and those of any
third party with which the Seller has a material  relationship  to evaluate  the
extent to which the Mass-Market Cigar Business will be affected by the Year 2000
Problem.  Seller  does not  anticipate  incurring  operating  expenses  or costs
material to the financial  position or results of operations of the  Mass-Market
Cigar Business in connection with the actions that the Seller currently believes
are  necessary to address the Year 2000 Problem with respect to the  Mass-Market
Cigar Business.  As a result of the aforementioned  review, Seller has no reason
to  believe,  and does not  believe,  that the Year  2000  Problem  will  have a
Material  Adverse Effect.  The "Year 2000 Problem" as used herein means any risk
that  computer   hardware  or  software  used  in  the  receipt,   transmission,
processing,   manipulation,   storage,   retrieval,   retransmission   or  other
utilization  of data or in the operation of mechanical or electrical  systems of
any kind will not, in the case of dates or time  periods  occurring on and after
December 31, 1999,  function at least as  effectively as in the case of dates or
time periods occurring prior to January 1, 2000.

            4.26. BOOKS AND RECORDS.  All of the Mass-Market  Books and Records,
for all periods  beginning on November 27, 1995 and ending on the Closing  Date,
have been  prepared  and  maintained  in all respects in  accordance  with sound
business practices, when taken in conjunction with Seller's business as a whole.

            4.27. INSURANCE. Seller maintains policies of insurance which insure
the  Mass-Market  Assets and the  Mass-Market  Cigar  Business  in  commercially
reasonable amounts for occurrences  normally insured against.  Seller carries no
health hazard policy, which, to Seller's Knowledge,  is consistent with industry
practice.  There are no claims by Seller pending or, to the Knowledge of Seller,
threatened  with  respect to the  Mass-Market  Assets or the  Mass-Market  Cigar
Business under said policies or disputes with underwriters, and all premiums due
and payable have been paid and all such policies are in full force and effect in
accordance with their respective terms.


                                       26
<PAGE>
            4.28.  PERFORMANCE BONDS AND LETTERS OF CREDIT.  Section 4.28 of the
Disclosure  Schedule sets forth all letters of credit and  performance  bonds to
which Seller is a party or under which  Seller is  obligated  relating to either
the Mass Market Cigar Business or the Mass-Market Assets.

            4.29.  SUFFICIENCY OF ASSETS. The Mass-Market Assets,  together with
the services and other  matters the subject of the Interim  Services  Agreement,
the Distribution Agreement and the Supply Agreement, constitute all assets which
are necessary to conduct the Mass-Market Cigar Business on and immediately after
the Closing Date in the same manner and to the extent conducted by the Seller on
the date hereof.



                                   ARTICLE V.

                 REPRESENTATIONS AND WARRANTIES OF PURCHASER
                 -------------------------------------------

            To induce  Seller to enter  into this  Agreement,  Purchaser  hereby
makes the following representations and warranties to Seller.

            5.1.  ORGANIZATION OF PURCHASER.  Purchaser is duly incorporated and
validly  existing as a corporation  in good standing under the laws of the State
of  Delaware  and has full  corporate  power to conduct  its  business  as it is
presently being conducted and to own and lease its properties.

            5.2. AUTHORIZATION. Purchaser has the corporate power to execute and
deliver this  Agreement  and each of the  Ancillary  Agreements to which it is a
party and to consummate the transactions  contemplated  hereby and thereby,  and
all  requisite  corporate  action has been taken by Purchaser  to authorize  the
execution,  delivery and performance of this Agreement and each of the Ancillary
Agreements  to which it is a party.  This  Agreement  has been duly executed and
delivered by Purchaser  and,  assuming  the due  execution of this  Agreement by
Seller,  is a valid and binding  obligation  of Purchaser,  enforceable  against
Purchaser in accordance  with its terms,  except as the foregoing may be limited
by bankruptcy, insolvency, reorganization,  moratorium or other similar laws now
or  hereafter  in effect  relating to or  affecting  the rights and  remedies of
creditors,  general principles of equity (whether considered in an action at law
or in  equity)  and the  discretion  of the court  before  which any  proceeding
therefor may be brought.

            5.3. CONSENTS AND APPROVALS.  No consent,  approval or authorization
of any  governmental or regulatory  authority or any other Person is required to
be made or obtained by Purchaser or any of its Affiliates in connection with the
execution,  delivery and  performance of this Agreement and the  consummation of
the transactions  contemplated  hereby other than the filings required under the
HSR Act and by the Bureau of Alcohol, Tobacco and Firearms.

            5.4. NO BROKERS.  Neither  Purchaser nor any of its  Affiliates  has
entered into or will enter into any agreement, arrangement or understanding with
any Person which will result in the obligation of Purchaser or Seller to pay any
finder's fee,  brokerage  commission or similar  payment in connection  with the
transactions contemplated hereby.


                                       27
<PAGE>
            5.5. NO CONFLICT OR VIOLATION. Neither the execution and delivery of
this Agreement nor the consummation of the transactions contemplated hereby will
result in (a) a violation of or a conflict  with any provision of the charter or
bylaws of Purchaser,  (b) a breach of, or a default under, any term or provision
of any  contract or agreement  to which  Purchaser  is a party,  which breach or
default would prevent Purchaser from consummating the transactions  contemplated
hereby  or (c) a  violation  by  Purchaser  of any  statute,  rule,  regulation,
ordinance,  code, order,  judgment,  writ,  injunction,  decree or award,  which
violation   would  prevent   Purchaser  from   consummating   the   transactions
contemplated hereby.

            5.6.  FINANCING  ARRANGEMENTS.  Purchaser  has and  will  have as of
immediately  prior  to the  Closing  Date on hand or  committed  cash  and  cash
equivalent assets of not less than the sum of $200,000,000.



                                   ARTICLE VI.

                         ACTIONS BY SELLER AND PURCHASER
                         -------------------------------
                              PRIOR TO THE CLOSING
                              --------------------

            6.1.  MAINTENANCE OF BUSINESS.  Seller  covenants that, prior to the
Closing, except as may be agreed to in writing by Seller and Purchaser, it shall
conduct the Mass-Market Cigar Business,  in all material respects,  according to
its ordinary and usual course of business and  consistent  with  Seller's  prior
practices.  Without limiting the generality of the foregoing,  Seller shall: (a)
maintain in effect and fully perform all of its obligations  under the Contracts
and the Dothan IRB Lease and the Dominican  Republic  Leases in accordance  with
the terms  thereof;  (b) give prompt  written  notice to Purchaser of any notice
given or  received  by Seller of any  default  or breach or  alleged  default or
breach  under  any of the  Material  Contracts,  the  Dothan  IRB  Lease  or the
Dominican  Republic  Leases or the Personal  Property Leases and of any claim or
threat  of which  Seller  may have  Knowledge  to  commence  any  action,  suit,
proceeding,  or  investigation  against  Seller with respect to the  Mass-Market
Cigar Business;  (c) maintain the  Mass-Market  Facilities in the same condition
and repair as on the date of this  Agreement,  ordinary wear and tear  excepted;
(d) protect and maintain in effect the Mass-Market  Intellectual  Property;  (e)
comply, in all material respects, with all Applicable Laws in the conduct of the
Mass-Market  Cigar Business;  (f) preserve the business of the Mass-Market Cigar
Business; (g) maintain in full force and effect all insurance policies currently
in effect with  respect to the  Mass-Market  Assets,  or policies  that  provide
coverage that is comparable to such insurance policies;  and (h) promptly advise
Purchaser of any breach of any representation or warranty,  covenant,  condition
or obligation of Seller hereunder.

            6.2. CERTAIN PROHIBITED  TRANSACTIONS.  Seller covenants that except
as may be required by contract or law, and except as contemplated by Section 6.2
of the Disclosure  Schedule,  it shall use its  reasonable  best efforts not to,
without the prior written approval of Purchaser:


                                       28
<PAGE>
            (a) mortgage,  pledge or allow any  Encumbrance  on any  Mass-Market
Assets;

            (b) create, incur, assume or guarantee any Indebtedness for Borrowed
Money that would be a Mass-Market Liability;

            (c) make any  change in its  accounting  methods or in the manner of
keeping the Mass-Market  Books and Records (except as may be required by GAAP or
as requested by Purchaser);

            (d)  settle  pending  or  threatened   litigation  relating  to  the
Mass-Market Cigar Business;

            (e) cancel any  Indebtedness  for  Borrowed  Money  relating  to the
Mass-Market Cigar Business owed to it;

            (f)  except in the  ordinary  course of  business,  sell,  assign or
transfer any of the Mass-Market Assets;

            (g)  make  any  capital  expenditure  or  incur  any  commitment  or
liability  therefor,  individually  or in the aggregate,  involving  payments in
excess of $50,000 on behalf of the Mass-Market Cigar Business;

            (h)  enter  into  or  terminate  any  Contract,  lease,  commitment,
transaction or understanding  of any kind with respect to the Mass-Market  Cigar
Business  outside the ordinary  course of business or amend,  modify or agree to
amend or modify  any  Material  Contract  (including,  without  limitation,  the
Personal  Property  Leases,  the  Dothan  IRB Lease and the  Dominican  Republic
Leases) outside the ordinary course of business;

            (i) except as set forth on the Disclosure Schedule, (i) pay or agree
to any employee welfare, pension, retirement,  profit-sharing or similar payment
or  arrangement  with  any  Mass-Market  Employee;   (ii)  enter  into  any  new
employment, management or consulting agreement with any Mass-Market Employee;

            (j)   voluntarily   take  any   action   which   would   render  any
representation and warranty of Seller contained in Section 4.7 hereof inaccurate
at any time  between the date hereof and the Closing  Date,  including as of the
Closing Date; or

            (k) enter into any  agreement or commitment to do any of the actions
set forth in (a) - (j) above.

            6.3. ACCESS.  Prior to the Closing,  Seller shall provide  Purchaser
with reasonable  access during normal  business hours to the Mass-Market  Assets
and to Seller's employees,  officers, agents and consultants,  books and records
(including  property or sales Tax Returns),  compensation  and employee  benefit


                                       29
<PAGE>
plan documents,  and such other  information  relating to the Mass-Market  Cigar
Business and the  Mass-Market  Employees  subject to its existing  policies with
respect  to  providing  information  about  its  employees  to  other  potential
employers,  as Purchaser may reasonably request.  Seller shall provide Purchaser
with,  or allow  Purchaser  to make,  copies,  at  Purchaser's  expense,  of any
requested  materials that are relevant to the Mass-Market  Cigar Business and do
not contain any  confidential  or  proprietary  information  about the  Retained
Business or otherwise violate any internal  procedures of the Retained Business.
Seller  shall  authorize  the  independent  accountants  of  Seller to allow the
independent  accountants  of  Purchaser  to  review  the work  papers  and other
accounting  records of  Seller's  accountants  prepared in  connection  with the
preparation of the Closing Date Statement of Net Assets. Purchaser shall use its
reasonable efforts to minimize any disruption to Seller's business in connection
with the conduct of the process  contemplated  herein,  and Seller shall receive
reasonable  advance  notice of and shall have the right to  participate  in, any
discussions   Purchaser  might  have  with  any  federal  or  state   regulatory
authorities about Seller or the Mass-Market  Cigar Business.  In the event that,
as a result of any such  investigation,  Purchaser discovers any fact that makes
untrue any  representation or warranty of Seller hereunder,  (a) Purchaser shall
immediately  provide  Seller with  written  notice of such fact and (b) Seller's
representations  and warranties made hereunder or in any  certificate  delivered
pursuant  to this  Agreement  shall,  for  purposes  of each  provision  of this
Agreement (other than (y) the conditions set forth in Article VIII hereof to the
obligations of Purchaser to consummate the transactions  contemplated hereby and
(z) the right of  Purchaser  to  terminate  this  Agreement  under  Section 12.2
hereof) be deemed  modified  by such fact or facts as if the same had been fully
disclosed on the Disclosure  Schedule on the date hereof,  whether or not Seller
is advised of such fact or facts.

            6.4. CONSENTS AND BEST EFFORTS.  As soon as practicable,  and in any
event not later than five  Business  Days after  execution  and delivery of this
Agreement,  Purchaser and Seller shall make all filings  required  under the HSR
Act. In addition,  Purchaser and Seller will each furnish all information as may
be required by any state regulatory agency properly asserting jurisdiction or by
the Federal Trade  Commission and the United States  Department of Justice under
the  HSR  Act in  order  that  the  requisite  approvals  for  the  transactions
contemplated  hereby be obtained or to cause any applicable  waiting  periods to
expire. Seller shall use its commercially  reasonable efforts to obtain prior to
the Closing  Date the  Required  Consents,  and any other  consents,  approvals,
authorizations  and  agreements  of and to give all  notices  and make all other
filings with, any third parties,  including Governmental Authorities,  necessary
to  authorize,   permit  or  approve  the   consummation  of  the   transactions
contemplated  hereby or to continue in effect and to assure that the Mass-Market
Cigar  Business  and  Purchaser  shall be entitled to all of the benefits of the
Material Contracts,  including without limitation:  (i) as required, the consent
of the  landlords or lessors of the Leased Real  Property and the lessors of the
Leased Personal  Property to the assignment to, and assumption by,  Purchaser of
the Dothan IRB Lease,  the Dominican  Republic Leases and the Personal  Property
Leases; (ii) as required, the consent of third parties to the assignment to, and
assumption  by,  Purchaser of the Material  Contracts;  (iii) the consent of any
governmental,  public or regulatory  authority to the assignment to Purchaser of
the Permits.  Purchaser and Seller shall  cooperate with each other with respect
thereto. In addition,  subject to the terms and conditions herein provided, each
of the parties hereto covenants and agrees to use its reasonable best efforts to


                                       30
<PAGE>
take,  or cause to be taken,  all action or do, or cause to be done,  all things
necessary,   proper  or   appropriate  to  consummate  and  make  effective  the
transactions  contemplated  hereby and to cause the  fulfillment of the parties'
obligations hereunder.

            6.5.  NO  MERGERS,  CONSOLIDATIONS,  SALE OF STOCK,  ETC.;  NO OTHER
NEGOTIATIONS.  In consideration of the time and expense that will be incurred by
Purchaser in connection  with the  transaction  contemplated  by this Agreement,
Seller  agrees  that   following  the  execution  of  this  Agreement  or  until
termination of this Agreement pursuant to Section 12.2 hereof, it shall not, nor
shall it permit any of its Subsidiaries or Affiliates to, nor shall it authorize
or permit any  officer,  director  or  employee  of, or any  investment  banker,
attorney, accountant or other advisor or representative of, Seller or any of its
Subsidiaries or Affiliates to, directly or indirectly,  (i) solicit, initiate or
encourage  the  submission  of  any  offer  or  proposal  involving  a  Proposed
Acquisition  Transaction  (as  hereinafter  defined) or (ii)  participate in any
discussions or negotiations  regarding, or furnish to any person any information
with respect to, or agree to or endorse,  or take any action to facilitate,  any
offer or proposal involving a Proposed Acquisition  Transaction or any inquiries
or the making of any proposal that constitutes, or may be reasonably expected to
lead to, any  Proposed  Acquisition  Transaction.  Seller  shall as  promptly as
practicable  advise Purchaser of the receipt by it (or any of the other entities
of persons  referred  to above)  after the date  hereof of any offer or proposal
involving a Proposed Acquisition Transaction, or any inquiry which could lead to
any offer or proposal involving a Proposed Acquisition Transaction, the material
terms and  conditions of such offer,  proposal or inquiry and, in the case of an
offer or proposal, the identity of the person making any such offer or proposal.
The term "Proposed  Acquisition  Transaction"  as used herein means any proposed
(i)  purchase of all or any portion of all the assets of the  Mass-Market  Cigar
Business;  (ii) sale or exchange  of Seller's  capital  stock,  (iii)  merger of
Seller with any Person or (iv)  licensing of the  Mass-Market  Trademarks to any
Person.

            6.6. SUPPLEMENT TO SCHEDULES.  After the date hereof,  Seller shall,
from time to time prior to or at the Closing, by notice to Purchaser, supplement
or amend any Section of the Disclosure  Schedule,  including without limitation,
one or more supplements or amendments thereto, to correct any matter which would
constitute a breach of any  representation  or warranty set forth  herein.  Such
supplemental or amended  Schedule shall not be deemed to cure any breach of such
representation or warranty for the purposes of Article VIII hereof. If, however,
the Closing occurs,  such supplemental or amended Schedule shall be effective to
cure and correct for all purposes any breach of any  representation  or warranty
that would have existed by reason of Seller not having made such  supplement  or
amendment.



                                  ARTICLE VII.

                   CONDITIONS TO THE OBLIGATIONS OF SELLER
                   ---------------------------------------


                                       31
<PAGE>
            The   obligations   of  Seller  to   consummate   the   transactions
contemplated  hereby on the  Closing  Date are  subject,  in the  discretion  of
Seller,  to the satisfaction or waiver, on or prior to the Closing Date, of each
of the following conditions:

            7.1. REPRESENTATIONS,  WARRANTIES AND COVENANTS. All representations
and  warranties  of  Purchaser  contained  in this  Agreement  shall be true and
correct in all material  respects as of the date of this Agreement and as of the
Closing Date as if such  representations  and warranties  were made at and as of
the Closing Date, and Purchaser  shall have  performed in all material  respects
all agreements and covenants required hereby to be performed by them prior to or
at the Closing Date. There shall be delivered to Seller a certificate (signed by
the  President or a Vice  President  on behalf of  Purchaser)  to the  foregoing
effect.

            7.2.  CONSENTS.  All (a) Required  Consents and (b) other  consents,
approvals and waivers from governmental  authorities and other Persons necessary
to permit Seller to consummate the transactions contemplated hereby or necessary
to avoid a breach of, default under or termination of any Mass-Market Liability,
Mass-Market  Contract or Permit shall have been obtained,  unless the failure to
obtain any such  consent,  approval or waiver would not have a Material  Adverse
Effect.

            7.3. NO  GOVERNMENTAL  OR OTHER  PROCEEDING OR LITIGATION.  No suit,
action, investigation, inquiry or other proceeding by any governmental authority
or other Person shall be pending or threatened  which (i) questions the validity
or legality of the transactions  contemplated  hereby,  (ii) could reasonably be
expected to have a material adverse effect on the financial condition or results
of  operation  of  Seller  if  the  transactions   contemplated   hereunder  are
consummated  or  (iii)  could  reasonably  be  expected  to  cause  any  of  the
transactions   contemplated   by  this  Agreement  to  be  rescinded   following
consummation.

            7.4. OPINION OF COUNSEL. Purchaser shall have delivered to Seller an
opinion or opinions of counsel to  Purchaser,  reasonably  acceptable to Seller,
substantially in the form of Exhibit M hereto.

            7.5.  CERTIFICATES.  Purchaser  shall have  delivered to Seller such
certificates of Purchaser signed by its officers to evidence compliance with the
conditions  set forth in this  Article  VII as may be  reasonably  requested  by
Seller.

            7.6.  RESERVED.

            7.7. HSR ACT. The applicable waiting period, including any extension
thereof, under the HSR Act shall have expired or otherwise been terminated.

            7.8.  ASSUMPTION  DOCUMENT.   Purchaser  shall  have  delivered  the
Assumption Document required by Section 2.5(b) to be delivered by Purchaser.

            7.9.  EXECUTION  OF  ANCILLARY  AGREEMENTS.  Each  of the  Ancillary
Agreements  shall have been duly  executed and  delivered by each party  thereto
other than Seller.


                                       32
<PAGE>
                                  ARTICLE VIII.

                          CONDITIONS TO THE OBLIGATIONS
                          -----------------------------
                                  OF PURCHASER
                                  ------------

            The   obligations  of  Purchaser  to  consummate  the   transactions
contemplated  hereby  are  subject,  in  the  discretion  of  Purchaser,  to the
satisfaction  or  waiver,  on or  prior  to the  Closing  Date,  of  each of the
following conditions:

            8.1. REPRESENTATIONS,  WARRANTIES AND COVENANTS.  Except as they may
have been modified by actions or other changes permitted under Article VI hereof
(other than Section 6.3  hereof),  (a) all  representations  and  warranties  of
Seller  contained  in this  Agreement  shall be true and correct in all material
respects as of the date of this  Agreement and as of the Closing Date as if such
representations  and warranties  were made at and as of the Closing Date and (b)
Seller  shall  have  performed  in all  material  respects  all  agreements  and
covenants  required  hereby to be  performed  by them prior to or at the Closing
Date.  There  shall  be  delivered  to  Purchaser  certificates  (signed  by the
Chairman,  Vice Chairman,  President or a Vice President on behalf of Seller) to
the foregoing effect.

            8.2.  CONSENTS.  All (a) Required  Consents and (b) other  consents,
approvals and waivers from governmental  authorities and other Persons necessary
to permit  Purchaser  to  consummate  the  transactions  contemplated  hereby or
necessary to avoid a breach of, default under or termination of any  Mass-Market
Liability,  Mass-Market Contract or Permit shall have been obtained,  unless the
failure to obtain any such consent, approval or waiver would not have a Material
Adverse Effect.

            8.3. NO  GOVERNMENTAL  OR OTHER  PROCEEDING OR LITIGATION.  No suit,
action, investigation, inquiry or other proceeding by any governmental authority
or other Person shall be pending or threatened  which (i) questions the validity
or legality of the transactions  contemplated  hereby,  (ii) could reasonably be
expected  to have a  Material  Adverse  Effect or a material  adverse  effect on
Purchaser if the transactions contemplated by this Agreement are consummated, or
(iii) could reasonably be expected to cause any of the transactions contemplated
by this Agreement to be rescinded following consummation.

            8.4. OPINION OF COUNSEL. Seller shall have delivered to Purchaser an
opinion or opinions of counsel for Seller,  reasonably  acceptable to Purchaser,
substantially in the form of Exhibit N attached hereto.

            8.5.  CERTIFICATES.  Seller shall have  delivered to Purchaser  such
certificates  of Seller signed by its officers to evidence  compliance  with the
conditions  set forth in this  Article  VIII as may be  reasonably  requested by
Purchaser.

            8.6. HSR ACT. The applicable waiting period, including any extension
thereof, under the HSR Act shall have expired or otherwise been terminated.


                                       33
<PAGE>
            8.7. NO MATERIAL ADVERSE CHANGE.  There shall have been no change in
the condition of the Mass-Market  Assets or the  Mass-Market  Liabilities or the
financial  condition or results of operations of the Mass-Market Cigar Business,
except for (i) changes in the ordinary  course of business and  consistent  with
past practice,  (ii) changes contemplated hereby or relating to the transactions
contemplated hereby or (iii) changes which have not had and could not reasonably
be expected to have a Material Adverse Effect.

            8.8.  EXECUTION  OF  ANCILLARY  AGREEMENTS.  Each  of the  Ancillary
Agreements  shall have been duly  executed and  delivered by each party  thereto
other than Purchaser.

            8.9.  CONVEYANCING  DOCUMENTS.   Seller  shall  have  delivered  the
Conveyancing Instruments required by Section 2.5(a) to be delivered by Seller.

            8.10.  AFFIDAVIT.  Seller  shall  have  delivered  to  Purchaser  an
affidavit  stating  that  Seller is not a foreign  person  pursuant  to  Section
1445(b)(2) of the Code.

            8.11.  ENVIRONMENTAL DUE DILIGENCE.  Purchaser shall have received a
final "Phase I"  environmental  report (or  reports)  with respect to all of the
Dothan Facilities (the "DOTHAN ENVIRONMENTAL  REPORT"). The Dothan Environmental
Report  shall  not  contain  any  information   with  respect  to  Environmental
Conditions at the Dothan  Facilities that could reasonably be expected to result
in a material Mass-Market Liability, after giving effect to remedial action that
either (a) is taken by Seller prior to the Closing Date or (b) Seller,  with the
consent of Purchaser (which consent shall not be unreasonably withheld),  agrees
to commence  and  complete  within 12 months  after the Closing Date at Seller's
sole cost and expense.



                                   ARTICLE IX.

                ACTIONS BY SELLER AND BUYER AFTER THE CLOSING
                ---------------------------------------------

            9.1. BOOKS AND RECORDS.  Seller and Purchaser  agree that so long as
any  Mass-Market  Books and Records or Seller Books and  Records,  to the extent
that they pertain to the operations of the  Mass-Market  Cigar Business prior to
the Closing Date, remain in existence and available, each party (at its expense)
shall have the right to inspect and to make  copies of the same upon  reasonable
written notice at any time during business hours for any proper purpose.

            9.2. FURTHER  ASSURANCES.  On and after the Closing Date, Seller and
Purchaser  will  take  all   appropriate   action  and  execute  all  documents,
instruments  or  conveyances  of any kind which may be  reasonably  necessary or
advisable  to  carry  out  any  of  the  provisions  hereof,  including  without
limitation,  putting  Purchaser  in  possession  and  operating  control  of the
Mass-Market Cigar Business.

            9.3.  NONSOLICITATION.


                                       34
<PAGE>
            (a)  NONSOLICITATION OF EMPLOYEES OF PURCHASER.  If the transactions
contemplated hereby are consummated,  neither Seller, any of its Subsidiaries or
any of their respective Affiliates shall directly or indirectly,  for themselves
or on behalf of any other individual or entity,  induce or attempt to induce any
of the  Mass-Market  Employees or any other  employee of  Purchaser,  any of its
Subsidiaries  or  any  of  their  respective  Affiliates  to  leave  his  or her
employment  with  the  Purchaser,  any of  its  Subsidiaries,  or  any of  their
respective  Affiliates  at any time within five (5) years from the Closing Date.
If the transactions contemplated hereby are not consummated, neither Seller, any
of its Subsidiaries or any of their  respective  Affiliates  shall,  directly or
indirectly,  for  itself or  himself  or on behalf  of any other  individual  or
entity,  induce or attempt to induce any  employee  of  Purchaser,  any of their
respective  Subsidiaries or any of their  respective  Affiliates to leave his or
her employment  with Purchaser,  such Subsidiary or such Affiliate,  at any time
within three (3) years from the date of written  notice of  termination  of this
Agreement.

            (b)  NONSOLICITATION  OF  EMPLOYEES OF SELLER.  If the  transactions
contemplated hereby are consummated,  neither Purchaser, any of its Subsidiaries
or  any of  their  respective  Affiliates  shall  directly  or  indirectly,  for
themselves or on behalf of any other individual or entity,  induce or attempt to
induce  any  employee  of  Seller,  any of  its  Subsidiaries  or  any of  their
respective  Affiliates to leave his or her  employment  with Seller,  any of its
Subsidiaries or any of their respective Affiliates,  at any time within five (5)
years from the Closing Date;  provided that the foregoing  restriction shall not
apply  with  respect  to  the  Mass-Market   Employees.   If  the   transactions
contemplated  hereby  are  not  consummated,   neither  Purchaser,  any  of  its
Subsidiaries  or  any  of  their  respective   Affiliates  shall,   directly  or
indirectly,  for  itself or  himself  or on behalf  of any other  individual  or
entity,  induce or  attempt  to induce  any  employee  of  Seller,  any of their
respective  Subsidiaries or any of their  respective  Affiliates to leave his or
her  employment  with Seller,  such  Subsidiary or such  Affiliate,  at any time
within three (3) years from the date of written  notice of  termination  of this
Agreement.

            9.4.  WARN ACT.  If a plant  closing or a mass  layoff  occurs or is
deemed to occur with respect to the  Mass-Market  Cigar  Business in  connection
with the  transactions  contemplated  in this Agreement or at any time after the
Closing,  Purchaser  shall be  solely  responsible  for  providing  all  notices
required under the Work  Adjustment and Retraining  Notification  Act, 29 U.S.C.
ss.2109 eT Seq. or the regulations  promulgated  thereunder (the "WARN Act") and
for taking all remedial measures,  including without limitation,  the payment of
all amounts, penalties,  liabilities, costs and expenses if such notices are not
provided.

            9.5.  EMPLOYEES AND EMPLOYEE BENEFITS.

            (a) Effective as of the Closing Date,  Purchaser will, in connection
with its acquisition of the Mass-Market Cigar Business, offer employment to each
Mass-Market Employee in the same or substantially comparable position and at the
same or substantially  comparable total compensation  (including base salary and
bonus but excluding stock-based  compensation) as in effect immediately prior to
the Closing. All such individuals who accept the Purchaser's offer of employment
and who  become  employees  of the  Purchaser  are  referred  to  herein  as the
"Transferred  Employees." Such  Transferred  Employees shall become employees of


                                       35
<PAGE>
Purchaser  effective at 12:01 a.m. Eastern Standard Time on the Closing Date (or
the date as of which the  Transferred  Employee is first able to work, if later)
or such later date as may be mutually  agreed upon by any  Transferred  Employee
and  Purchaser  (such date of hire by Purchaser  referred to herein as the "Hire
Date").

            (b) Seller (or its  applicable  Plan or Program) shall be and remain
liable and responsible for any and all liabilities or payments  arising prior to
or in connection  with the Closing in respect to the employment by Seller of the
Mass-Market  Employees or the termination of that employment,  including but not
limited to (i) all claims relating to workers'  compensation whether incurred or
made by the Mass-Market  Employees arising out of events or circumstances  which
occurred prior to or in connection  with the Closing;  (ii) all health  expenses
incurred by the  Mass-Market  Employees  prior to the Hire Date,  whether or not
claims for such expenses have been filed prior to the Hire Date, so long as such
claims are  covered  by and filed in  accordance  with the claims  period of the
applicable  Plan or  Program  of  Seller;  (iii)  any bonus or  incentive  plans
maintained by Seller; (iv) any severance payable to any Mass-Market  Employee by
reason of the  termination of his or her  employment  with Seller prior to or in
connection with the Closing payable under any contract,  policy, Plan or Program
of Seller;  (v) any  severance  payable to any  Transferred  Employee who is not
employed by the  Purchaser as of the 90th day following the Closing Date payable
under any  contract,  policy,  Plan or  Program  of Seller  which  covered  such
Transferred  Employee  immediately  prior to the Closing Date; (vi) any vacation
accrual which is or becomes  payable upon the  termination  of  employment  with
Seller  (provided that Purchaser shall permit each  Transferred  Employee to use
any vacation  time after the Closing  Date that has accrued  through the Closing
Date);  (vii) any benefits  payable to the  Mass-Market  Employees  under any of
Seller's  Plans and  Programs;  (viii) any salary,  wages or other  compensation
payable to the  Mass-Market  Employees for any period of employment  with Seller
prior to the Hire Date; and (ix) any health care  continuation  obligation under
applicable  law or contract  where the  qualifying  event  occurs prior to or in
connection with the Closing.

            (c)  Purchaser  shall  not  assume,  and  Seller  shall  retain  all
obligations  to fund or  otherwise  shall  provide all benefits in respect of or
payable  under,  Seller's  Plans and Programs.  Except as provided in subsection
(g), no assets or  liabilities  of any of Seller's  Plans and Programs  shall be
transferred  from such Plans and Programs to any plan  maintained or established
by Purchaser.

            (d) Purchaser  shall take all action  necessary and  appropriate  to
provide that  Transferred  Employees  shall,  effective as of the Hire Date (but
subject to  subsections  (e) and (f)),  at the option of Purchaser  which may be
applied  on a plan or  program by plan or program  basis  and/or  separately  to
different groups of employees and subject to changes required by applicable law,
be entitled to either:

                  (i) participate in plans or programs established or amended by
      Purchaser that provide coverages and benefits which are not less favorable
      than the  coverages  and  benefits  provided by the Plans and  Programs of
      Seller in which such Transferred Employees participated  immediately prior
      to the Closing Date, or


                                       36
<PAGE>
                  (ii)  participate  in  Purchaser's  then  existing  plans  and
      programs on substantially the same basis as similarly  situated  employees
      of Purchaser  (taking into account all applicable  factors,  including but
      not   limited   to   position,   location   of   employment,    employment
      classification,  age,  length  of  service,  pay,  part  time or full time
      status,  and the like,  as well as changes made in such plans and programs
      in the future);

provided,  however, that in no event shall the coverages and benefits offered by
the Purchaser to the  Transferred  Employees who are full time  employees be, in
the aggregate,  less favorable than coverages and benefits of the Seller's Plans
and Programs in which they  participated  immediately prior to the Closing Date,
and  provided,  further,  that  Purchaser  shall  not be  obligated  to  provide
severance  benefits  for any  Transferred  Employee who ceases to be employed by
Purchaser  before  the 90th day  following  the  Closing  Date.  Subject  to the
preceding sentence,  if a Transferred  Employee did not participate in a plan or
program  of the  Seller  immediately  prior to the  Closing  Date of the same or
substantially  similar type as a particular  plan or program  maintained  by the
Purchaser,  then such  Purchaser  plan or program shall not be required to cover
the Transferred  Employee.  The requirements of this subsection (d) shall expire
on December 31, 2000.

            (e) Subject to restrictions  and  limitations  imposed by applicable
law or by insurance  companies  providing  plan benefits or stop loss  insurance
with  respect to a plan,  Purchaser  shall (i) make  participation  in  employee
welfare  benefit  plans  available to  Transferred  Employees  on, or as soon as
practicable following,  the Hire Date; provided,  however, that Purchaser agrees
to use its best  efforts  to make such  participation  in its  employee  welfare
benefit plans  available to  Transferred  Employees  effective on the Hire Date,
(ii) cause its employee  welfare benefit plans and programs to provide  coverage
to the Transferred Employees without regard to any waiting period,  evidence and
requirement of insurability, preexisting condition, actively at work requirement
or  exclusion  or  limitation  (except  to the extent and in the manner any such
waiting period, evidence and requirement of insurability, preexisting condition,
actively at work  requirement  or exclusion or  limitation  applies  immediately
prior to the Closing,  provided,  however, that Purchaser agrees to use its best
efforts to make coverage in its employee welfare benefit plans available on such
basis to Transferred Employees, and (iii) make participation in employee pension
benefit plans available to Transferred Employees no later than 90 days following
the Closing Date.

            (f) Subject to restrictions  and  limitations  imposed by applicable
law,  Purchaser  agrees (i) for purposes of determining  eligibility to become a
participant  in its employee  pension  benefit  plans and  programs,  to treat a
Transferred  Employee's  service  with  Seller  or any of  its  predecessors  or
affiliates  since  last  date of hire  through  the Hire  Date as  service  with
Purchaser for any Transferred  Employee who is employed by Purchaser on the 90th
day following the Closing Date, (ii) for purposes of determining  vesting in its
employee pension benefit plans and programs,  to treat a Transferred  Employee's
service with Seller or any of its  predecessors or affiliates since last date of
hire  through  the Hire  Date as  service  with  Purchaser  for any  Transferred
Employee who is employed by Purchaser  on the first  anniversary  of the Closing
Date,  (iii) for purposes of determining  eligibility to become a participant in
its  employee  welfare  benefit  plans  and  programs,  to  treat a  Transferred


                                       37
<PAGE>
Employee's  service with Seller or any of its  predecessors or affiliates  since
last date of hire through the Hire Date as service with Purchaser,  and (iv) for
purposes of vacations, seniority and the like, to treat a Transferred Employee's
service with Seller or any of its  predecessors or affiliates since last date of
hire through the Hire Date as service with Purchaser; provided, however, that no
past service credit shall be required for any  post-retirement  health,  life or
other welfare benefits.

            (g) If Seller and Purchaser  mutually  agree,  existing  balances of
Transferred   Employees  in  Seller's  health  care  spending   account  may  be
transferred  to a health care  spending  account  maintained  by Purchaser at or
after the Closing Date.

            (h)  Seller  agrees  to  provide  Purchaser  with  such  records  as
Purchaser may  reasonably  request  regarding  service of and  participation  by
employees  prior  to the  Hire  Date in  employee  benefit  plans  and  programs
maintained or participated in by Seller. Seller agrees to provide Purchaser with
access to (i)  Mass-Market  Employees at least 20 days prior to the Closing Date
for  purposes  of  Purchaser's  explaining  to, and  receiving  elections  from,
Transferred  Employees  regarding its welfare benefits and (ii) to the insurance
companies and other service providers for Seller's Plans and Programs  providing
welfare  benefits at least 30 days prior to the Closing  Date. If such access is
not provided,  Seller agrees that such  inaccessibility  will affect Purchaser's
best efforts to provide welfare benefits effective as of the Closing Date.

            (i)   [intentionally omitted]

            (j)  Notwithstanding  any other  provision  of this Section 9.5, the
parties  understand  and  agree  that  (i) in the  event  that  any  Transferred
Employees  become  represented  by a  collective  bargaining  agent prior to the
Closing  Date,  provision  of benefits to such  Transferred  Employees  shall be
determined  pursuant  to  collective  bargaining  and (ii) in the event that any
Transferred  Employees become covered by a collective bargaining agreement on or
following the Closing Date, provision of benefits to such Transferred  Employees
shall  be  determined  pursuant  to  the  terms  of  the  collective  bargaining
agreement.

            (k) No  provision  in this  Agreement  shall  create any third party
beneficiary rights in any Mass-Market  Employee or Transferred  Employee (or any
beneficiaries,  dependents,  or collective bargaining  representatives thereof),
with respect to the terms and  conditions of employment of any such  Mass-Market
Employee or  Transferred  Employee,  including,  but not limited to, the type or
level of compensation or benefits provided by Purchaser or Seller.


            9.6. COLLECTION OF RECEIVABLES. Purchaser is not purchasing accounts
receivable  of Seller as such exist prior to the  Closing  Date.  Such  accounts
receivable and all risks of collection  thereof shall remain the  responsibility
of Seller.


                                       38
<PAGE>
                                   ARTICLE X.

                                  RISK OF LOSS
                                  ------------

            From the date hereof  through the Closing Date,  all risk of loss or
damage to the Mass-Market  Assets shall be borne by Seller, and thereafter shall
be borne by Purchaser.  If any portion of the Mass-Market Assets is destroyed or
damaged by fire or other cause on or prior to the Closing Date,  other than use,
wear or loss in the  ordinary  course of  business,  Seller  shall give  written
notice to Purchaser as soon as practicable  after,  but in any event within five
(5) calendar  days of,  discovery of such damage or  destruction,  the amount of
insurance,  if any,  covering such Mass-Market  Assets,  and the amount, if any,
which the Seller is otherwise entitled to receive as a consequence. Prior to the
Closing,  Purchaser  shall have the option,  which shall be exercised by written
notice to Seller within ten (10) calendar days after receipt of Seller's  notice
or if there are not ten (10) calendar days prior to the Closing Date, as soon as
practicable prior to the Closing Date, of (a) accepting such Mass-Market  Assets
in their  destroyed  or damaged  condition  in which  event  Purchaser  shall be
entitled to the proceeds of any insurance or other proceeds payable with respect
to such loss and the full  Purchase  Price  shall be paid,  (b)  excluding  such
Mass-Market Assets from this Agreement,  in which event the Purchase Price shall
be reduced by the reasonable  value  allocated to such  Mass-Market  Assets,  as
mutually  agreed  between  the  parties  or (c) if such loss has  resulted  in a
Material  Adverse Effect,  terminating this Agreement in accordance with Section
12.2. If Purchaser accepts such Mass-Market Assets, then after the Closing,  any
insurance or other proceeds shall belong,  and shall be assigned to,  Purchaser;
otherwise, such insurance proceeds shall belong to Seller.



                                   ARTICLE XI.

                          INDEMNIFICATION; SURVIVAL OF
                          ----------------------------
                              REPRESENTATIONS, ETC.
                              ---------------------

            11.1.   SURVIVAL   OF    REPRESENTATIONS,    ETC.   The   covenants,
representations  and warranties  contained herein shall survive the Closing Date
(unless the party for whose benefit any such representation or warranty was made
had  Knowledge of the  inaccuracy of such  representation  or the breach of such
warranty on the Closing Date,  whether in the case of Purchaser,  as a result of
the exercise of Purchaser's  rights under Section 6.3 or otherwise)  until,  and
claims based upon or arising out of such representations and warranties, as well
as any claims based upon or arising out of any covenants and  agreements  herein
or made  hereunder,  may be  asserted  at any time  before,  5:00  p.m.  Eastern
Standard Time on the first  anniversary of the Closing Date, at which time, such
covenants,   agreements,   representations   and  warranties  shall  expire  and
terminate,  provided,  however,  that (i) the  representations and warranties of
Seller  respecting Taxes set forth in Section 4.18 shall survive the Closing for
the applicable statute of limitations;  (ii) the  representations and warranties
of Seller  respecting  environmental  matters  set forth in  Section  4.21 shall
survive  the  Closing  until  5:00  p.m.  Eastern  Standard  Time  on the  fifth
anniversary  of the  Closing  Date,  at  which  time  such  representations  and
warranties shall expire and terminate;  (iii) the representations and warranties


                                       39
<PAGE>
of Seller to the extent they apply solely to title to the Mass-Market Assets set
forth in Sections  4.6,  4.19,  4.20 and 4.22,  and the  obligation of Seller to
indemnify  Purchaser  for  any  loss  arising  out of any  Retained  Liabilities
pursuant to Section 11.2(a)(i),  shall survive the Closing without limitation as
to time;  (iv) the  obligation  of Purchaser  to  indemnify  Seller for any loss
arising out of the  Mass-Market  Liabilities  pursuant  to Section  11.2(a)(ii),
shall  survive the Closing  without  limitation as to time and (v) the covenants
and agreements of Seller or Purchaser under this Agreement to be performed after
Closing Date shall  survive the  Closing,  to the extent  specifically  provided
herein (the  "SURVIVAL  PERIOD").  The  termination of the  representations  and
warranties  provided herein shall not affect the rights of a party in respect of
any claim made by such party in a writing  received  by the other party prior to
the expiration of the applicable  survival period provided herein,  nor shall it
affect  the  rights of a party in respect of any claim made by such party at any
time   hereafter  in  respect  of  any   Mass-Market   Liabilities  or  Retained
Liabilities.

            11.2. INDEMNIFICATION.

            (a)   GENERAL.

                  (i)  Subsequent  to the Closing Date,  Seller shall  indemnify
      Purchaser,  its  Affiliates,  and  each  of  their  respective,  partners,
      officers,  directors,  employees,  stockholders and agents (the "Purchaser
      Indemnified  Parties") against, and hold each of the Purchaser Indemnified
      Parties   harmless  from  any  Losses   incurred  by  any  such  Purchaser
      Indemnified Party, that are incident to, arise out of, in connection with,
      or related  to,  whether  directly  or  indirectly,  (A) the breach of any
      warranty,  representation,  covenant or agreement  of Seller  contained in
      this Agreement, (B) the Retained Liabilities, and (C) the waiver by Seller
      and Purchaser of compliance  with the Bulk Transfer Laws (except for those
      Liabilities with respect to which any Seller Indemnified Party is entitled
      to indemnification from Purchaser pursuant to Section 11.2 (a)(ii)(A)).

                  (ii) Subsequent to the Closing Date, Purchaser shall indemnify
      Seller, its Affiliates,  and each of their respective partners,  officers,
      directors,  employees,  stockholders  and agents,  as the case may be (the
      "Seller  Indemnified  Parties"),  against,  and  hold  each of the  Seller
      Indemnified  Parties  harmless  from,  any Losses  incurred by such Seller
      Indemnified Party, that are incident to, arise out of, in connection with,
      or related  to,  whether  directly  or  indirectly,  (A) the breach of any
      warranty, representation,  covenant or agreement of Purchaser contained in
      this  Agreement,  and (B) the  Mass-Market  Liabilities  (except for those
      Liabilities  with  respect  to which any  Purchaser  Indemnified  Party is
      entitled  to   indemnification   from  Seller  pursuant  to  Section  11.2
      (a)(i)(A).

            (b) PROCEDURE FOR CLAIMS. If a claim for Losses (a "Claim") is to be
made by a person entitled to indemnification hereunder, the person claiming such
indemnification  (the  "Indemnified  Party") shall give written notice (a "Claim
Notice")  to the  indemnifying  person  (the  "Indemnifying  Party")  as soon as
practicable after the Indemnified Party becomes aware of any fact,  condition or


                                       40
<PAGE>
event  which  may give rise to Losses  for which  indemnification  may be sought
under this Section  11.2.  In the case of a Claim  involving  the assertion of a
claim by a third party  (whether  pursuant to a lawsuit or other legal action or
otherwise, a "Third-Party Claim"), (A) the Indemnifying Party shall be entitled,
if it so elects,  at its own cost, risk and expense,  (1) to take control of the
defense  and  investigation  of such  Third-Party  Claim and (2) to  pursue  the
defense  thereof by  appropriate  actions  or  proceedings,  including,  without
limitation,  to  employ  and  engage  attorneys  of its  own  choice  reasonably
acceptable to the  Indemnified  Party to handle and defend the same, and (B) the
Indemnifying  Party shall be entitled (but not obligated),  if it so elects,  to
compromise or settle such claim,  which  compromise or settlement  shall be made
only with the written consent of the Indemnified  Party,  such consent not to be
unreasonably  withheld.  In the event the  Indemnifying  Party  elects to assume
control of the defense and  investigation  of such lawsuit or other legal action
in accordance with this Section 11.2(b),  the Indemnified  Party may, at its own
cost and expense,  participate in the  investigation,  trial and defense of such
Third-Party Claim. If the Indemnifying Party fails to assume the defense of such
Third-Party  Claim in accordance  with this Section 11.2 within 30 calendar days
after  receipt of the Claim  Notice,  the  Indemnified  Party against which such
Third-Party Claim has been asserted shall (upon delivering notice to such effect
to the  Indemnifying  Party) have the right to  undertake,  at the  Indemnifying
Party's cost, risk and expense,  the defense,  compromise and settlement of such
Third-Party  Claim on behalf of and for the account of the  Indemnifying  Party;
provided that such Third-Party Claim shall not be compromised or settled without
the  written  consent of the  Indemnifying  Party,  which  consent  shall not be
unreasonably  withheld.  In the event the Indemnifying Party assumes the defense
of the claim, the Indemnifying Party shall keep the Indemnified Party reasonably
informed of the progress of any such defense,  compromise or settlement,  and in
the  event  the  Indemnified  Party  assumes  the  defense  of  the  claim,  the
Indemnified Party shall keep the Indemnifying  Party reasonably  informed of the
progress of any such defense,  compromise or settlement.  The Indemnifying Party
shall be liable for any settlement of any Third-Party Claim effected pursuant to
and in accordance with this Section 11.2 and for any final judgment  (subject to
any right of appeal),  and the  Indemnifying  Party agrees to indemnify and hold
harmless each  Indemnified  Party from and against any and all Damages by reason
of such settlement or judgment.

            11.3. THRESHOLD; LIMITATIONS ON LIABILITY.

            (a) Except as provided in Section 11.3(e), the Purchaser Indemnified
Parties  shall not be entitled to recover for any Losses  until such time as the
Losses  claimed by the Purchaser  Indemnified  Parties in the  aggregate  exceed
$100,000 (the "Loss Threshold"), and then only to the extent of such excess.

            (b) Except as provided in Section  11.3(e),  the Seller  Indemnified
Parties  shall not be entitled to recover for any Losses  until such time as the
Losses  claimed by the Seller  Indemnified  Parties in the aggregate  exceed the
Loss Threshold, and then only to the extent of such excess.

            (c) Except as provided  in Section  11.3(e),  the maximum  aggregate
amount of Losses for which the  Purchaser  Indemnifying  Parties shall be liable
pursuant to this Article XI shall be $10,000,000 (the "Indemnification Limit").


                                       41
<PAGE>
            (d) Except as provided  in Section  11.3(e),  the maximum  aggregate
amount of  Losses  for which the  Seller  Indemnifying  Parties  shall be liable
pursuant to this Article XI shall be the Indemnification Limit.

            (e) The  thresholds and  limitations  set forth in this Section 11.3
shall not apply with respect to any Claim by an  Indemnified  Party with respect
to:  (i) the  Retained  Liabilities  (in the  case  of a  Claim  by a  Purchaser
Indemnified  Party),  including  Off-Site  Environmental  Liabilities;  (ii) the
Mass-Market  Liabilities (in the case of a Claim by a Seller Indemnified Party);
(iii) the breach of any covenant or agreement by any party to be performed after
the  Closing;  (iv) any  criminally  fraudulent  breach of a  representation  or
warranty discovered by the non-breaching party after the Closing; (v) the breach
of any  representations and warranties of Seller to the extent they apply solely
to title to Mass-market  Assets set forth in Sections 4.6,  4.19,  4.20 and 4.22
(in the case of a Claim by a Purchaser  Indemnified  Party); or (vi) the failure
of a party to comply with the provisions of Section 11.2(b).

            11.4. INSURANCE PROCEEDS. To the extent that any Claim is covered by
insurance  held by the  Indemnified  Party,  such  Indemnified  Party  shall  be
entitled to indemnification pursuant to this Article XI only with respect to the
amount  of  Losses  that are in excess  of the cash  proceeds  received  by such
Indemnified Party pursuant to such insurance. If such Indemnified Party receives
such cash  insurance  proceeds  prior to the time such  Claim is paid,  then the
amount payable by the Indemnifying Party pursuant to such Claim shall be reduced
by the amount of such insurance  proceeds.  If such  Indemnified  Party receives
such cash insurance  proceeds after such Claim is paid, then upon receipt by the
Indemnified  Party of any cash  proceeds  pursuant to such  insurance  up to the
amount of the Losses  incurred by such  Indemnified  Party with  respect to such
Claim,  such Indemnified  Party shall repay any portion of such amount which was
previously  paid  by  the  Indemnifying   Party  to  the  Indemnified  Party  in
satisfaction of such Claim.

            11.5.  INDEMNIFICATION  AS  EXCLUSIVE  REMEDY.  With  respect to any
matter as to which indemnification is provided pursuant to this Article XI, such
indemnification shall be the sole remedy available to the indemnified party.



                                  ARTICLE XII.

                                  MISCELLANEOUS
                                  -------------

            12.1.  BUDGET  AND  PROJECTIONS.   Purchaser  acknowledges  that  no
representations  or warranties  have been made by Seller,  and Purchaser has not
relied upon any  statements  made by Seller,  with respect to projections or the
likelihood of projected results being achieved.

            12.2.  TERMINATION.   This  Agreement  may  be  terminated  and  the
transactions contemplated hereby abandoned (a) by mutual agreement of Seller and
Purchaser,  (b) by either Seller or Purchaser if the conditions to such parties'
obligations  set forth in  Articles  VII and VIII,  as the case may be, have not
been satisfied  (unless waived by the party entitled to the benefit thereof) and


                                       42
<PAGE>
the Closing has not  occurred on or before June 30, 1999,  without  liability of
either party hereto or (c) by Purchaser at any time  following the occurrence of
an event described in Article X(c);  provided,  however,  that no party shall be
released  from  liability  hereunder  if this  Agreement is  terminated  and the
transactions  abandoned by reason of the failure of such party to have performed
its obligations hereunder.  In the event that a condition precedent to a party's
obligations  is not  satisfied,  nothing  contained  herein  shall be  deemed to
require  any  party to  terminate  this  Agreement,  rather  than to waive  such
condition precedent and proceed with the transactions  contemplated  hereby. The
Confidentiality Agreements shall survive any termination of this Agreement.

            12.3.  ASSIGNMENT.  Neither this  Agreement nor any of the rights or
obligations  hereunder  may be  assigned  by Seller  without  the prior  written
consent of  Purchaser,  or by  Purchaser  without the prior  written  consent of
Seller except that Purchaser may assign its rights and obligations to any direct
or indirect  wholly-owned  Subsidiary  of Swedish  Match AB;  provided that such
assignee  shall  agree  in  writing  to be  bound by the  terms  and  conditions
applicable to Purchaser as set forth in this  Agreement;  and provided  further,
that following any such assignment  Purchaser  shall remain liable,  and no such
assignment shall relieve  Purchaser from its obligations,  under this Agreement.
Subject to the foregoing,  this Agreement shall be binding upon and inure to the
benefit of the parties hereto and their respective  successors and assigns,  and
no other Person shall have any right, benefit or obligation hereunder.

            12.4.  BULK  TRANSFER  LAWS.   Seller  and  Purchaser  hereby  waive
compliance  with the  provisions of any  applicable  bulk transfer  laws, or any
other similar laws ("Bulk Transfer  Laws"),  and Seller hereby agrees to defend,
indemnify,  and hold harmless  Purchaser  from and against any costs,  expenses,
liability or claims by any person arising out of or due to the failure to comply
with such Bulk Transfer Laws, including,  without limitation,  any claims by any
person  against all or any part of the  Mass-Market  Assets,  but  excluding any
Mass-Market Liabilities.

            12.5. COSTS AND EXPENSES.  Except as otherwise specifically provided
herein, all costs and expenses incurred by or on behalf of Seller and Purchaser,
including, without limitation, all fees and expenses of agents, representatives,
counsel,   and  accountants  employed  in  connection  with  the  authorization,
preparation,  execution,  and  performance  of this  Agreement or other  matters
relating  thereto  shall be borne solely by the party that incurred the same and
the other party shall have no liability with respect thereof.

            12.6.  TRANSFER  TAXES.  All  sales,  use,  and  transfer  taxes and
recording, filing, title, and registration fees or other charges imposed upon or
incurred  in  connection  with or as a  direct  result  of the  transfer  of the
Mass-Market  Assets  to  Purchaser  and  the  consummation  of the  transactions
contemplated herein shall be borne and paid in accordance with local custom.

            12.7.  REAL ESTATE AND OTHER  TAXES.  All real estate and ad valorem
taxes  imposed  upon or  assessed  against  the Leased  Real  Property  or other
Mass-Market Assets shall be prorated as of the Closing Date.


                                       43
<PAGE>
            12.8.  UTILITIES AND OTHER  CHARGES.  To the extent such amounts are
not  included  in the  Prepaid  Expenses or payables to be retained by Seller as
part of the Retained  Liabilities (a) charges for electricity,  water,  gas, and
other utilities and for telephone  services related to the Mass-Market Assets as
of or for the calendar month in which the Closing occurs shall be prorated as of
the Closing Date;  (b) payments under the Contracts and the Dothan IRB Lease and
the Dominican  Republic Leases and the Personal Property Leases as of or for the
calendar  month in which the Closing  occurs shall be prorated as of the Closing
Date; and (c) other similar prepaid expenses and other charges of Seller related
to the  Mass-Market  Cigar  Business shall be prorated as of the Closing Date as
mutually agreed by Seller and Purchaser.

            12.9.  NOTICES.   Unless  otherwise  provided  herein,  any  notice,
request, instruction or other document to be given hereunder by any party to the
others shall be in writing and effective  when delivered in person or by courier
(with  a  receipt  obtained  therefor),  telegraphed,  telexed  or by  facsimile
transmission  (with an executed copy mailed as described below), or effective on
the date receipt is acknowledged when mailed by certified mail, postage prepaid,
return receipt requested, as follows:


       If to Seller:
                              c/o General Cigar Holdings, Inc.
                              387 Park Avenue South
                              New York, New York  10016
                              Attention:  A. Ross Wollen, Esq.
                              Senior Vice President and General Counsel
                              Facsimile No.:  (212) 561-8791

       With a copy to:        Latham & Watkins
                              885 Third Avenue
                              New York, New York 10022
                              Attention: R. Ronald Hopkinson, Esq.
                              Facsimile No.: (212) 751-4864

       If to Purchaser:       Swedish Match North America Inc.
                              6630 West Broad Street
                              Richmond, Virginia
                              Attention:  Gerard J. Roerty, Jr., Esq.
                              Facsimile No.:(804) 287-3282

       With a copy to:        Mays & Valentine, L.L.P.
                              Nations Bank Center, 23rd Floor
                              1111 East Main Street,
                              Richmond, Virginia  23219
                              Attention:  Elizabeth G. Hester, Esq.
                              Facsimile No.:  (804) 697-1339


                                       44
<PAGE>
       and to:                Swedish Match AB
                              Rosenlundsgaten 36
                              SE-118 85 Stockholm
                              Sweden
                              Attention: Bo Aulin
                              Facsimile No.: 011-46-8-658-7656

or to such other place and with such other copies as either party may  designate
as to itself by written notice to the others.

            12.10. CHOICE OF LAW. This Agreement shall be construed, interpreted
and the rights of the parties determined in accordance with the internal laws of
the State of New York,  without regard to the conflict of law principles thereof
except with respect to matters of law concerning the internal  corporate affairs
of any  corporate  entity which is a party to or the subject of this  Agreement,
and as to those matters the law of the  jurisdiction  under which the respective
entity derives its powers shall govern.

            12.11.  ENTIRE  AGREEMENT;  AMENDMENTS AND WAIVERS.  This Agreement,
together  with  the  Disclosure   Schedule  and  all  exhibits  hereto  and  the
Confidentiality  Agreement,  constitutes the entire  agreement among the parties
pertaining to the subject  matter hereof and  supersedes  all prior  agreements,
understandings,  negotiations and discussions,  whether oral or written,  of the
parties.  No  supplement,  modification  or  waiver of this  Agreement  shall be
binding  unless  executed  in  writing by all  parties.  No waiver of any of the
provisions of this Agreement shall be deemed or shall constitute a waiver of any
other  provision  hereof  (whether  or  not  similar),  nor  shall  such  waiver
constitute a continuing waiver unless otherwise expressly provided.

            12.12.  COUNTERPARTS.  This Agreement may be executed in one or more
counterparts,  each of  which  shall be  deemed  an  original,  but all of which
together shall constitute one and the same instrument.

            12.13.  INVALIDITY.  In  the  event  that  any  one or  more  of the
provisions  contained in this Agreement or in any other  instrument  referred to
herein,  shall, for any reason, be held to be invalid,  illegal or unenforceable
in any respect, such invalidity, illegality or unenforceability shall not affect
any other provision of this Agreement or any other such instrument.

            12.14.  HEADINGS.  The headings of the Articles and Sections  herein
are inserted for convenience of reference only and are not intended to be a part
of or to affect the meaning or interpretation of this Agreement.

            12.15.  PUBLICITY.  The initial  press  release  with respect to the
execution of this Agreement shall be a joint press release reasonably acceptable
to Purchaser  and Seller.  Thereafter,  so long as this  Agreement is in effect,
neither Purchaser,  Seller nor any of their respective Affiliates shall issue or
cause the publication of any press release or other announcement with respect to


                                       45
<PAGE>
this Agreement or the other transactions  contemplated  hereby without the prior
consultation  of the other  party,  except as may be  required  by law or by any
listing agreement with a national securities exchange.


                                       46
<PAGE>
            IN WITNESS WHEREOF, the parties hereto have executed this Agreement,
or have caused this Agreement to be duly executed on their respective  behalf by
their  respective  officers  thereunto duly  authorized,  as of the day and year
first above written.


                                    GENERAL CIGAR CO., INC.


                                    By: /s/ Edgar M. Cullman
                                    ------------------------
                                       Name:  Edgar M. Cullman
                                       Title:  Chairman



                                    SWEDISH MATCH NORTH AMERICA, INC.


                                    By: /s/ William G. McClure, III
                                    -------------------------------
                                       Name:  William G. McClure, III
                                       Title:  Authorized Agent


                                       47


                                                                Exhibit 10.17(b)

________________________________________________________________________________
________________________________________________________________________________


                  SECOND AMENDED AND RESTATED CREDIT AGREEMENT


                           Dated as of April 30, 1999

       (Amending and Restating the Amended and Restated Credit Agreement,
                          dated as of April 29, 1998)

                                      Among

                            GENERAL CIGAR CO., INC.,
                                   as Borrower

                          GENERAL CIGAR HOLDINGS, INC.,
                                 387 PAS CORP.,
                              CLUB MACANUDO, INC.,
                         CLUB MACANUDO (CHICAGO), INC.,
                          VILLAZON & COMPANY, INC., and
                           GCMM CO., INC.as Guarantors

                                       and

                  THE LENDERS FROM TIME TO TIME PARTIES HERETO

                         ------------------------------

                            THE CHASE MANHATTAN BANK,
                             as Administrative Agent

________________________________________________________________________________
________________________________________________________________________________

<PAGE>

            SECOND AMENDED AND RESTATED CREDIT AGREEMENT,  dated as of April 30,
1999 (amending and restating the Amended and Restated Credit Agreement, dated as
of April 29, 1998 (the "FIRST  AMENDED AND  RESTATED  AGREEMENT"))  by and among
General Cigar Co., Inc., a Delaware corporation (the "BORROWER"),  General Cigar
Holdings, Inc., a Delaware corporation  ("HOLDINGS"),  387 PAS Corp., a New York
corporation ("387"), Club Macanudo,  Inc., a New York corporation ("CLUB"), Club
Macanudo (Chicago),  Inc., an Illinois corporation ("CLUB CHICAGO"),  Villazon &
Company,  Inc.,  a Delaware  corporation  ("NEW  VILLAZON"),  GCMM Co.,  Inc., a
Delaware   corporation   ("GCMM"),   the  several  banks  and  other   financial
institutions from time to time parties hereto (collectively, the "LENDERS"), and
The Chase  Manhattan  Bank,  a New York  banking  corporation,  as agent for the
Lenders hereunder (in such capacity, the "ADMINISTRATIVE AGENT").


                            W I T N E S S E T H :
                            ---------------------

            WHEREAS,  the Borrower has entered into a definitive  Asset Purchase
Agreement  dated as of March 26,  1999,  by and between the Borrower and Swedish
Match North America,  Inc. for the sale by the Borrower of its Mass-Market Cigar
Business (as such term is defined in the Sale Agreement);

            WHEREAS,  the  Borrower  has  requested  that  the  Lenders  and the
Administrative  Agent amend and restate the First Amended and Restated Agreement
and consent to the sale of the Mass-Market  Cigar Business,  and the Lenders and
the  Administrative  Agent are  agreeable  to such  requests  upon the terms and
subject to the conditions set forth herein;

            NOW,  THEREFORE,  the parties hereto hereby agree that on the Second
Amendment and Restatement Effective Date (as herein defined),  the First Amended
and Restated Agreement will be amended and restated in its entirety as follows:


                          SUBSECTIONS 1.1 THROUGH 10.7
                          ----------------------------

            Subsections  1.1  through  10.7 of the First  Amended  and  Restated
Agreement,  in each case with their respective  existing  subsection and Section
designations,  are hereby  incorporated  herein by  reference as if set forth in
full herein, except that for purposes of such incorporation by reference:

            1. Section 1 of the First  Amended and Restated  Agreement  shall be
deemed amended by deleting  therefrom the definitions of "Consolidated  Interest
Expense",  "Holdings Loan Party Group",  "Indebtedness" and "Restricted Payment"
and substituting in lieu thereof the following definitions:


                                       1
<PAGE>
                  "CONSOLIDATED  INTEREST  EXPENSE":  as to any  Person  for any
            period,   interest   expense  of  such  Person  and  its  Restricted
            Subsidiaries for such period, including without limitation, interest
            payable  with  respect  to  Loans,   the  interest  portion  of  all
            obligations   under  Financing  Leases  and  dividends   payable  on
            preferred  Capital Stock, all as determined on a consolidated  basis
            in accordance  with GAAP;  PROVIDED that for purposes of determining
            compliance  with  subsection  6.1(c)  for any  period,  Consolidated
            Interest  Expense for such period  shall be reduced by the amount of
            consolidated  interest  income  of such  Person  and its  Restricted
            Subsidiaries for such period, but in no event shall the Consolidated
            Interest Expense be deemed to be less than zero.

                  "HOLDINGS  LOAN PARTY  GROUP":  the  collective  reference  to
            Holdings, the Borrower, 387, Club, Club Chicago,  Villazon, GCMM and
            each  other  Person  that  shall  hereafter  become  a party to this
            Agreement as a guarantor  pursuant to the  provisions  of subsection
            5.8.

                  "INDEBTEDNESS":   of  any   Person  at  any   date,   (a)  all
            indebtedness  of such Person for borrowed  money or for the deferred
            purchase   price  of  property  or  services   (other  than  current
            liabilities  incurred in the ordinary course of business and payable
            in accordance with customary trade  practices) or which is evidenced
            by  a  note,  bond,   debenture  or  similar  instrument,   (b)  all
            obligations (contingent or otherwise) of such Person under Financing
            Leases, (c) all obligations (contingent or otherwise) of such Person
            in respect of letters of credit,  acceptances or similar obligations
            issued  or  created  for  the  account  of  such  Person,   (d)  the
            liquidation value of all redeemable  preferred Capital Stock of such
            Person,  (e) all  liabilities  secured  by any Lien on any  property
            owned by such  Person  even  though  such  Person has not assumed or
            otherwise  become  liable  for  the  payment  thereof  and  (f)  any
            withdrawal  liability of such Person or a Commonly Controlled Entity
            to a  Multiemployer  Plan.  The  Indebtedness  of any  Person  shall
            include any  Indebtedness of any partnership in which such Person is
            a general partner.

                  "RESTRICTED PAYMENT": any declaration or payment of a dividend
            (other than  dividends  payable  solely in common stock of Holdings)
            on,  making of any payment on account of, or setting apart of assets
            for a sinking or other analogous fund for the purchase,  redemption,
            defeasance,  retirement or other  acquisition  of, any shares of any
            class of Capital  Stock of  Holdings  or any  warrants or options to
            purchase  any such  stock  (other  than (a)  payments  on account of
            Holdings' Capital Stock made by Holdings to its management employees


                                       3
<PAGE>
            pursuant to any of its Plans to the extent that the aggregate amount
            of such  payments  subsequent  to the  Closing  Date does not exceed
            $750,000 and (b)  acquisitions of Capital Stock of Holdings from the
            holders  of  stock  options  granted   pursuant  to  said  Plans  in
            consideration  for the  cancellation  of such  options to the extent
            that the aggregate amount paid in respect of such  acquisitions does
            not exceed $1,000,000),  whether now or hereafter  outstanding,  and
            any  making of any other  distribution  in respect  thereof,  either
            directly  or   indirectly,   whether  in  cash  or  property  or  in
            obligations of Holdings or any Subsidiary of Holdings; PROVIDED that
            for purposes of determining  compliance with  subsection  6.1(c) for
            any period of four consecutive fiscal quarters, any amounts up to an
            aggregate of $5,000,000  expended by Holdings  during such period on
            purchases of outstanding  shares of Holdings' common stock shall not
            be deemed Restricted Payments.

            2. Section 1 of the First  Amended and Restated  Agreement  shall be
deemed   amended  by  inserting  the  following  new   definitions   in  correct
alphabetical order:

                  "FIRST AMENDED AND RESTATED AGREEMENT":  as defined
            in the recitals to this Second Amended and Restated
            Agreement.

                  "GCMM PREFERRED STOCK": preferred stock issued by
            GCMM as consideration for any investment made by GCMM
            pursuant to subsection 6.9(e).

                  "MASS-MARKET CIGAR BUSINESS":  as defined in the MMCB
            Sale Agreement.

                  "MMCB CLOSING": the closing of the sale which is the
            subject of the Sale Agreement.

                  "MMCB PURCHASE PRICE": as defined in subsection 6.5.

                  "MMCB SALE AGREEMENT":  the Asset Purchase Agreement
            dated as of March 26, 1999, by and between the Borrower and
            Swedish Match North America, Inc.

                  "SECOND AMENDED AND RESTATED AGREEMENT":  this Second
            Amended and Restated Credit Agreement, as amended,
            supplemented or modified from time to time.


                                       3
<PAGE>
                  "SECOND AMENDMENT AND RESTATEMENT EFFECTIVE DATE":
            the date on which each of the conditions precedent
            specified in subsection 4.4 shall have been satisfied.

            3. Subsection  2.9(b)(i) of the First Amended and Restated Agreement
is amended by inserting the following sentence at the end thereof:

            "Notwithstanding  anything  contained in this subsection  2.9(b)(i),
            the reduction in the Revolving Credit Commitments resulting from the
            receipt of the Net Cash  Proceeds  from the sale of the  Mass-Market
            Cigar Business shall equal  $42,500,000 and shall be allocated among
            the Lenders so that,  after giving effect thereto,  their respective
            Revolving  Credit  Commitments  shall be as set forth on  Schedule I
            hereto."

            4.  Subsection  2.20 of the First  Amended  and  Restated  Agreement
entitied "Expansion Facility" is hereby deemed deleted in its entirety.

            5.  Subsections  3.1(a) and 3.2 of the First  Amended  and  Restated
Agreement shall be deemed amended to read in their entirety as follows:

                  "3.1 FINANCIAL CONDITION. (a) Each of (i) the audited combined
            balance  sheets of Holdings as at November 28, 1998 and November 29,
            1997 and the related audited  combined  statements of operations and
            of cash flows for the fiscal  years ended on  November  28, 1998 and
            November 29, 1997 (said financial  statements having been audited by
            PricewaterhouseCoopers  LLP),  copies of which have  heretofore been
            furnished  to each  Lender,  are  complete  and  correct and present
            fairly the  combined  financial  condition  of  Holdings  as at such
            dates,  and the combined  results of its operations and its combined
            cash flows for the fiscal  periods  then ended.  All such  financial
            statements,  including the related schedules and notes thereto, have
            been   prepared  in  accordance   with  GAAP  applied   consistently
            throughout  the  periods   involved  (except  as  approved  by  such
            accountants,  and as disclosed therein). Neither Holdings nor any of
            its Subsidiaries  had, at the date of the balance sheets referred to
            above, any material Guarantee  Obligation,  contingent  liability or
            liability for taxes,  or any long-term  lease or unusual  forward or
            long-term commitment,  including,  without limitation,  any interest
            rate or foreign currency swap or exchange transaction,  which is not
            reflected  in the  foregoing  statements  or in the  notes  thereto.
            Except for the sale of the Mass-Market  Cigar Business  contemplated
            to be completed in April 1999,  during the period from  November 28,
            1998 to and  including  the  date  hereof  there  has  been no sale,


                                       4
<PAGE>
            transfer or other disposition by Holdings or any of its Subsidiaries
            of any material part of its business or property, and no purchase or
            other acquisition of any business or property (including any Capital
            Stock of any other  Person)  material in  relation  to the  combined
            financial  condition  of Holdings and its  Subsidiaries,  taken as a
            whole, at November 28, 1998."

                  "3.2 NO CHANGE.  Except for the sale of the Mass-Market  Cigar
            Business  contemplated to be completed in April 1999, since November
            28,  1998  there has been no  change,  and no  development  or event
            involving a prospective change, which has had or could reasonably be
            expected to have a Material  Adverse  Effect,  and  Holdings and its
            Subsidiaries have made no Restricted Payments."

            6. Section 3 of the First  Amended and Restated  Agreement  shall be
deemed amended by adding thereto the following new subsection 3.25:

                  "3.25  REPRESENTATIONS  AND WARRANTIES ON SECOND AMENDMENT AND
            RESTATEMENT  EFFECTIVE DATE. The representations and warranties made
            by the Borrower in subsections 3.1 through 3.24 are true and correct
            in all  material  respects  on and as of the  Second  Amendment  and
            Restatement  Effective  Date,  as if  made  on and as of the  Second
            Amendment and Restatement  Effective Date, except to the extent such
            representations and warranties expressly relate to an earlier date."

            7. Section 4 of the First  Amended and Restated  Agreement  shall be
deemed amended by adding thereto the following new subsection 4.4:

                  "4.4  CONDITIONS TO SECOND AMENDMENT AND RESTATEMENT 
            EFFECTIVE DATE.  The Second Amendment and Restatement
            Effective Date shall be the date on which the following
            conditions precedent are satisfied:

                  (a) the  Administrative  Agent  shall have  received a copy of
            this Second  Amended  and  Restated  Agreement,  duly  executed  and
            delivered by the Borrower,  Holdings,  387, Club, Club Chicago,  New
            Villazon, GCMM and the Lenders; and

                  (b) the  Borrower  shall  have  paid to each  Lender  the fees
            separately agreed to by the Borrower with such Lender."

            8.  Subsection  6.1(b)  and (c) of the First  Amended  and  Restated
Agreement shall be deemed amended to read in their entirety as follows:


                                       5
<PAGE>
                  "(b) MAINTENANCE OF NET WORTH.  Permit  Consolidated Net Worth
            of Holdings at any time to be less than the sum of (i)  $280,000,000
            plus (ii) 50% of  cumulative  Consolidated  Net  Income of  Holdings
            (without  deduction for any losses during any quarterly  period) for
            the period  commencing  on November  29, 1998 and ending on the last
            day  of the  then  most  recently  ended  fiscal  period  for  which
            financial  statements  shall  have  been  delivered  to the  Lenders
            pursuant to subsection  5.1(a) or (b); PROVIDED that for purposes of
            this subsection  6.1(b),  Consolidated  Net Income of Holdings shall
            not be deemed to include  any net  income  gained or  recognized  by
            Holdings  from  the  sale  of  the  Mass-Market  Cigar  Business  as
            calculated in  accordance  with GAAP and reported by Holdings in its
            financial statements for the fiscal quarter ended May 28, 1999."

                  (c)  FIXED   CHARGE   COVERAGE.   Permit   the  ratio  of  (i)
            Consolidated  Operating Cash Flow of Holdings for any period of four
            consecutive fiscal quarters less the sum of (x) Capital Expenditures
            of Holdings  during such period and (y) Restricted  Payments  during
            such period to (ii)  Consolidated  Interest  Expense of Holdings for
            such period to be less than 2.5 to 1.0."

            9.  Subsection  6.2 of the First  Amended and Restated  Agreement is
amended by adding the following new clause (k) after the existing clause (j):

                  "(k)  the GCMM Preferred Stock issued pursuant to
            subsection 6.6(f)."

            10.  Subsection  6.5 of the First Amended and Restated  Agreement is
amended by adding the following new clause (d) after the existing clause (c):

                  (d) the Borrower may  consummate  the sale of the Mass- Market
            Cigar Business, provided that:

                        (i) at the MMCB  Closing,  the  Borrower  and GCMM  will
            receive  at least  $190,000,000  in cash on a  pre-tax  basis  (such
            amount to be prior to the application of such proceeds in accordance
            with (ii) and (iv) below) (the "MMCB PURCHASE PRICE");

                        (ii) promptly  upon receipt of the MMCB Purchase  Price,
            the Borrower shall apply the Net Cash Proceeds  resulting  therefrom
            to prepay all then outstanding Revolving Credit Loans, including all
            interest  accrued  thereon  and  fees  payable  to the  date of such
            prepayment;


                                       6
<PAGE>
                        (iii) the MMCB Closing shall have occurred  within sixty
            days of the Second Amendment and Restatement Effective Date; and

                        (iv) in connection  with the MMCB  Closing,  each of the
            following shall have been  terminated:  (a) the indebtedness and the
            guaranty  of the  Borrower  and  Holdings  with  respect  to the IRB
            Indebtedness  (as  defined  in the Sale  Agreement)  respecting  the
            Mass-Market Cigar Business  facility in Dothan,  Alabama and (b) the
            indebtedness with respect to the Borrower's  mortgage to GECC of its
            transportation equipment.

            11.  Subsection  6.6 of the First Amended and Restated  Agreement is
amended by adding the following new clause (f) after the existing clause (e):

                  "(f) the issuance of GCMM Preferred Stock in consideration for
            debt securities  purchased pursuant to subsection  6.9(e),  PROVIDED
            that the aggregate  liquidation  value of the GCMM  Preferred  Stock
            does not exceed $6,000,000."

            12. Subsection 6.9 of the First Amended and Restated Agreement shall
be deemed amended to read in its entirety as follows:

                  "6.9 LIMITATION ON INVESTMENTS,  LOANS AND ADVANCES.  Make any
            advance,  loan, or capital  contribution  to, or purchase any stock,
            bonds,  notes,  debentures  or  other  securities  of or any  assets
            constituting  a business unit of, or make any other  investment  in,
            any Person, except:

                  (a)  extensions of trade credit in the ordinary
            course of business;

                  (b) investments in Cash Equivalents;

                  (c)   investments   or  advances   by  Holdings   (other  than
            investments or advances made directly or indirectly for the purposes
            of  the  development  of  real  estate)  in  or  to  its  Restricted
            Subsidiaries   and   investments  or  advances  by  such  Restricted
            Subsidiaries  in or to  Holdings  and  in  or  to  other  Restricted
            Subsidiaries of Holdings; and

                  (d)  investments  or  advances  by  Holdings  or  any  of  its
            Restricted  Subsidiaries  subsequent  to April 30, 1999 in an amount
            not to  exceed  $35,000,000  in the  aggregate  for the  purpose  of
            acquiring  assets (other than assets covered by subsection  6.11) or


                                       7
<PAGE>
            businesses,  PROVIDED,  that, in the case of the  acquisition of the
            Capital  Stock  of  any  Material   Subsidiary   the  provisions  of
            subsection 5.8 shall be complied with in connection therewith.

                  (e) in addition to investments  otherwise  expressly permitted
            by this subsection 6.9,  investments by GCMM subsequent to April 30,
            1999 in debt securities in an aggregate  amount (valued at cost) not
            to exceed $25,000,000."

            13.  Schedules  I  through  VI to the  First  Amended  and  Restated
Agreement shall each be deemed amended to read in their entirety as set forth in
Schedules I through VI attached hereto, respectively.

            14. Exhibits G and H of the First Amended and Restated Agreement are
hereby deemed deleted in their entirety.


                         SUBSECTIONS 10.8 THROUGH 10.14
                         ------------------------------

            10.8 COUNTERPARTS. This Second Amended and Restated Agreement may be
executed  by one or more of the  parties to this  Second  Amended  and  Restated
Agreement on any number of separate  counterparts,  and all of said counterparts
taken together shall be deemed to constitute one and the same instrument.  A set
of the copies of this Second  Amended and Restated  Agreement  signed by all the
parties shall be lodged with the Borrower and the Administrative Agent.

            10.9 SEVERABILITY. Any provision of this Second Amended and Restated
Agreement which is prohibited or unenforceable in any jurisdiction  shall, as to
such  jurisdiction,  be  ineffective  to  the  extent  of  such  prohibition  or
unenforceability  without  invalidating the remaining provisions hereof, and any
such prohibition or unenforceability in any jurisdiction shall not invalidate or
render unenforceable such provision in any other jurisdiction.

            10.10 INTEGRATION.  This Second Amended and Restated Agreement,  the
Notes and the other Loan  Documents to which the  Borrower is a party  represent
the entire  agreement of the Borrower,  the Guarantors which are parties hereto,
the  Administrative  Agent and the Lenders  with  respect to the subject  matter
hereof  and  thereof,  and  there  are no  promises  or  representations  by the
Borrower, any such Guarantor, the Administrative Agent or any Lender relative to
subject  matter  hereof or thereof  not stated or  referred  to herein or in the
other Loan Documents.

            10.11 GOVERNING LAW. THIS SECOND AMENDED AND RESTATED  AGREEMENT AND
THE NOTES AND THE RIGHTS  AND  OBLIGATIONS  OF THE  PARTIES  UNDER  THIS  SECOND
AMENDED AND RESTATED AGREEMENT AND THE NOTES SHALL BE GOVERNED BY, AND CONSTRUED
AND INTERPRETED IN ACCORDANCE WITH, THE LAW OF THE STATE OF NEW YORK.


                                       8
<PAGE>
            10.12  SUBMISSION  TO  JURISDICTION.  Each of the  Borrower and each
Guarantor which is a party hereto hereby irrevocably and unconditionally:

            (a)  submits  for itself  and its  property  in any legal  action or
      proceeding  relating to this Second  Amended and Restated  Agreement,  the
      Notes  and the  other  Loan  Documents  to  which  it is a  party,  or for
      recognition  and  enforcement of any judgment in respect  thereof,  to the
      non-exclusive  general jurisdiction of the courts of the State of New York
      for New York  County,  the courts of the United  States of America for the
      Southern District of New York, and appellate courts from any thereof;

            (b) consents  that any such action or  proceeding  may be brought in
      such courts and waives any objection  that it may now or hereafter have to
      the venue of any such action or  proceeding in any such court or that such
      action or proceeding was brought in an  inconvenient  court and agrees not
      to plead or claim the same;

            (c) agrees that service of process in any such action or  proceeding
      may be effected by mailing a copy thereof by registered or certified  mail
      (or any  substantially  similar  form of mail),  postage  prepaid,  to the
      Borrower  at its  address  set forth in  subsection  10.2 or at such other
      address  of which  the  Administrative  Agent  shall  have  been  notified
      pursuant thereto; and

            (d) agrees  that  nothing  herein  shall  affect the right to effect
      service of process in any other manner permitted by law or shall limit the
      right to sue in any other jurisdiction.

            10.13 WAIVER OF JURY TRIAL.  THE BORROWER,  THE GUARANTORS WHICH ARE
PARTIES HERETO, THE ADMINISTRATIVE  AGENT AND THE LENDERS HEREBY IRREVOCABLY AND
UNCONDITIONALLY  WAIVE TRIAL BY JURY IN ANY LEGAL ACTION OR PROCEEDING  RELATING
TO THIS SECOND  AMENDED AND  RESTATED  AGREEMENT  OR THE NOTES OR ANY OTHER LOAN
DOCUMENT AND FOR ANY COUNTERCLAIM THEREIN.

            10.14 SCHEDULES AND EXHIBITS.  Schedules VII through IX and Exhibits
A-1  through  F  of  the  First  Amended  and  Restated   Agreement  are  hereby
incorporated by reference as Schedules VII through IX and Exhibits A-1 through F
hereto, respectively.


                                       9
<PAGE>
            IN WITNESS  WHEREOF,  the  parties  hereto  have  caused this Second
Amended and Restated  Agreement to be duly  executed and  delivered in New York,
New York by their  proper and duly  authorized  officers  as of the day and year
first above written.


                                       GENERAL CIGAR CO., INC., as
                                         Borrower

                                       By /s/ A. Ross Wollen
                                       ---------------------
                                          Title: Secretary


                                       GENERAL CIGAR HOLDINGS, INC., as a
                                       Guarantor

                                       By /s/ A. Ross Wollen
                                       ---------------------
                                          Title: Secretary


                                       387 PAS CORP., as a Guarantor

                                       By /s/ A. Ross Wollen
                                       ---------------------
                                          Title: Secretary


                                       CLUB MACANUDO, INC., as a Guarantor

                                       By /s/ A. Ross Wollen
                                       ---------------------
                                          Title: Secretary


                                       10
<PAGE>
                                       CLUB MACANUDO (CHICAGO), INC., as a
                                       Guarantor

                                       By /s/ A. Ross Wollen
                                       ---------------------
                                          Title: Secretary


                                       VILLAZON & COMPANY, INC., as a
                                         Guarantor

                                       By /s/ A. Ross Wollen
                                       ---------------------
                                          Title: Secretary


                                       GCMM CO., INC., as a Guarantor

                                       By /s/ A. Ross Wollen
                                       ---------------------
                                          Title: Secretary


                                       11
<PAGE>
                                       THE CHASE MANHATTAN BANK, as
                                       Administrative Agent and as a Lender

                                       By /s/ [ILLEGIBLE]
                                       ---------------------
                                       Title: Vice-President


                                       THE BANK OF NOVA SCOTIA, as a
                                         Lender

                                       By /s/ [ILLEGIBLE]
                                       ---------------------
                                       Title: Unit Head


                                       FLEET NATIONAL BANK, as a Lender


                                       By /s/ [ILLEGIBLE]
                                       ---------------------
                                       Title: Senior Vice-President


                                       12
<PAGE>
                                                                      Schedule I







                      ADDRESSES AND COMMITMENTS OF LENDERS
                      ------------------------------------

                                                       REVOLVING
                                                        CREDIT
ADDRESS                                               COMMITMENT
- -------                                               ----------

The Chase Manhattan Bank ..........................  $ 16,666,668
270 Park Avenue
New York, NY  10017
Attention:  Karen Sharf

The Bank of Nova Scotia, New York Agency ..........  $ 16,666,666
One Liberty Plaza
New York, NY  10006
Attention:  Michael Kuss

Fleet National Bank ...............................  $ 16,666,666
777 Main Street
Hartford, CT  06115
Attention:  Jeffrey J. White
<PAGE>


                                                                     Schedule II

              MATERIAL SUBSIDIARIES OF GENERAL CIGAR HOLDINGS, INC.
              -----------------------------------------------------

                                                               # OF SHARES
NAME                                   PARENT                  OUTSTANDING
- --------------------------------------------------------------------------

Club Macanudo, Inc.                    Holdings                        100

Club Macanudo (Chicago), Inc.          Holdings                        100

General Cigar Co., Inc.                Holdings                        100

GCMM Co., Inc.                         General Cigar                   100

387 PAS Corp.                          Holdings                        100

387 PAS Enterprises                    387 PAS Corp.                   N/A

Villazon & Co., Inc.                   General Cigar                 1,000



                             NON-MATERIAL OR FOREIGN
                  SUBSIDIARIES OF GENERAL CIGAR HOLDINGS, INC.
                  --------------------------------------------

NAME                                                PARENT
- ----------------------------------------------------------

Cifuentes Free Zone, Ltd.                           General Cigar

Cifuentes Y Cia, Ltd.                               General Cigar

C.T.P. Dominicana S.A.                              General Cigar

Club Macanudo (Services), Inc.                      Holdings

Culbro Dominicana S.A.                              General Cigar

Culbro International, S.A.                          General Cigar

Culbro Tobacco Sales Corporation                    General Cigar

Culbro Tobacco, Inc.                                Holdings

Culbro V.L. Tobacco, S.A.                           General Cigar

General Cigar Dominicana S.A.                       General Cigar

Gradiaz Annis & Co., Inc.                           General Cigar

Honduras American Tabaco, S.A. de C.V.              General Cigar

Industrial Buildings & Properties, Inc.             General Cigar

Jose Escalante & Co.                                General Cigar

Macanudo Cigar Company, Inc.                        General Cigar

Moll Tool & Plastics Corp.                          General Cigar

Partagas Cigar Company, Inc.                        General Cigar

Twenty Seventh & Park, Inc.                         387 PAS Corp.

General Cigar International                         General Cigar
<PAGE>


                                                                    Schedule III


                          GENERAL CIGAR HOLDINGS, INC.
                            SCHEDULE OF INDEBTEDNESS
                              AS OF APRIL 30, 1999
                                    $(000'S)



            Vehicle Leases ...............................  $ 1,808.

            Villazon Installment Notes ...................  $10,000.
<PAGE>


                                                                     Schedule IV


                          GENERAL CIGAR HOLDINGS, INC.
                                SCHEDULE OF LIENS
                              AS OF APRIL 30, 1999
                                    $(000'S)




            None.
<PAGE>


                                                                      Schedule V


                          GENERAL CIGAR HOLDINGS, INC.
                     SCHEDULE OF SALE-LEASEBACK TRANSACTIONS
                              AS OF APRIL 30, 1999



            None.
<PAGE>


                                                                     Schedule VI


                          GENERAL CIGAR HOLDINGS, INC.
                             SCHEDULE OF GUARANTEES
                              AS OF APRIL 30, 1999



Club Macanudo (Chicago)                 5 Year Lease Ending 9/30/2001
                                        Average Annual rental $200,000

Club Macanudo (New York)                10 Year Lease Ending 8/31/2005
                                        Average annual Rental $250,000

General Cigar Co., Inc.                 Guarantee Villazon & Co., Inc.
                                        $10,000,000 Seller Notes

Upper Saddle River (New Jersey)         4 Year Lease Ending 12/31/2000
                                        Average Annual Rental $207,000

General Cigar International (Woking,    25 Year Sublease Ending 12/08/2018
England)                                but can be canceled with three month
                                        notice by either party.
                                        Average Annual Rental $42,000


                                                                      EXHIBIT 99

NEWS FROM:
GENERAL CIGAR HOLDINGS, INC.
387 Park avenue South                                             CONTACT:
New York, NY  10016-8899                                          A. ROSS WOLLEN
212/448-3800                                                      (212) 448-3820


                    GENERAL CIGAR HOLDINGS and SWEDISH MATCH
                            ANNOUNCE CLOSING OF SALE
                            ------------------------
   

NEW YORK--(BUSINESS  WIRE)--April 30, 1999--General Cigar Holdings,  Inc. (NYSE:
MPP - news) and Swedish  Match AB (NASDAQ:  SWMAY - news)  announced  today that
they  had  completed  the  previously  announced  sale by  General  Cigar of its
Mass-Market  cigar business to Swedish Match. The Closing took place in New York
where Edgar M. Cullman,  Jr.,  General  Cigar's  Chief  Executive  Officer,  and
Lennart  Sunden,  Swedish  Match's  Chief  Executive  Officer  said:  "We worked
constructively   together  to  the  Closing  and  we  anticipate  a  continuing,
cooperative effort as we will be partners in many endeavors."

The Mass-Market cigar business includes two  manufacturing  facilities,  Dothan,
Alabama,  USA  and  Santiago,   Dominican  Republic;  machinery  and  equipment;
inventories,  trademarks;  and  other  commercial  assets  and  liabilities.  In
addition, as part of the sale, General Cigar and Swedish Match have entered into
an ongoing  strategic  relationship  through a Tobacco  Supply  Agreement  and a
Master Distribution  Agreement.  Among the Mass-Market brands that were sold are
Garcia y Vega (the number one  selling  Mass-Market  cigar using a natural  leaf
wrapper), White Owl, Tiparillo and Tijuana Smalls.

Swedish Match is an international group with headquarters in Stockholm,  Sweden.
The  company  manufactures  a broad  range  of  tobacco  products,  matches  and
disposable lighters which are sold in approximately 140 countries. Swedish Match
is one of the world's largest cigar  manufacturers  with a turnover in the cigar
operations  of 900 MSEK.  Annual sales in 1998 amounted to  approximately  8,200
MSEK. Swedish Match is listed on the Stockholm Stock Exchange and on NASDAQ.


General  Cigar  Holdings,   which  traces  its  roots  to  1906,  is  a  leading
manufacturer and marketer of premium cigar brands including Macanudo,  Partagas,
Punch  (MPP)  and Hoyo de  Monterrey.  In  addition  to being a major  grower of
high-quality  Connecticut shade wrapper tobacco, General Cigar operates the Club
Macanudo cigar bars in New York City and Chicago.
                                                


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