GENERAL CIGAR HOLDINGS INC
10-Q, 1999-10-05
TOBACCO PRODUCTS
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________________________________________________________________________________


                                    FORM 10-Q
                                 _______________

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                 _______________

(Mark One)
[ X ]   QUARTERLY  REPORT  PURSUANT  TO  SECTION  13 OR 15(d) OF THE  SECURITIES
        EXCHANGE ACT OF 1934 for the 13 Weeks ended August 28, 1999

                                       OR

[   ]   TRANSITION  REPORT  PURSUANT  TO SECTION  13 OR 15(d) OF THE  SECURITIES
        EXCHANGE ACT OF 1934 for the transition period from ....................
        to ....................

                                 _______________

                        Commission file number: (1-12757)

                                 _______________

                          GENERAL CIGAR HOLDINGS, INC.
             (Exact name of registrant as specified in its charter)

          Delaware                                             13-3922128
(State or other jurisdiction of                             (I.R.S. Employer
incorporation or organization)                            Identification Number)
                                 _______________

      387 Park Avenue South                                     10016-8899
        New York, New York                                      (Zip Code)
(Address of principal executive offices)

       Registrant's telephone number, including area code: (212) 448-3800
                                 _______________

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes [ X ]  No [  ]

As of September 30, 1999,  12,926,136  shares of Class A common stock, par value
$0.01 per share, and 13,629,009  shares of Class B common stock, par value $0.01
per share, were outstanding.

________________________________________________________________________________

================================================================================
<PAGE>

                                TABLE OF CONTENTS



PART I.   FINANCIAL INFORMATION:

  Item 1.   FINANCIAL STATEMENTS (UNAUDITED):
  -------------------------------------------

      Condensed Consolidated Statement of Operations for the
        13 Weeks ended August 28, 1999 and August 29, 1998 and
        for the 39 Weeks ended August 28, 1999 and August 29, 1998...   Page 3

      Condensed Consolidated Balance Sheet as
        of August 28, 1999 and November 28, 1998.....................   Page 4

      Condensed Consolidated Statement of Cash Flows for the
        39 Weeks ended August 28, 1999 and August 29, 1998...........   Page 5

      Condensed Consolidated Statement of Stockholders' Equity
        for the 39 Weeks ended August 28, 1999.......................   Page 6

      Notes to Consolidated Financial Statements.....................   Page 7


  Item 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
  -----------------------------------------------------------
            CONDITION AND RESULTS OF OPERATIONS....................     Page 11
            -----------------------------------

  Item 3.   QUANTITATIVE AND QUALITATIVE DISCLOSURE
  -------------------------------------------------
            ABOUT MARKET RISK......................................     Page 15
            -----------------


PART II.  OTHER INFORMATION:

  Item 6.   EXHIBITS AND REPORTS ON FORM 8-K.......................     Page 16
  ------------------------------------------


SIGNATURE..........................................................     Page 17


EXHIBIT INDEX......................................................     Page E-1

<PAGE>


                          PART I. FINANCIAL INFORMATION

Item 1. Financial Statements
- ----------------------------
                          GENERAL CIGAR HOLDINGS, INC.

                 CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS

                     (in thousands except per share data)
                                 (Unaudited)

                                           13 WEEKS ENDED       39 WEEKS ENDED
                                         __________________   __________________
                                         AUG. 28,  AUG. 29,   AUG. 28,  AUG. 29,
                                             1999      1998       1999      1998
                                         --------  --------   --------  --------
NET SALES...............................  $38,698   $41,892   $107,930  $135,150
Cost of goods sold......................   18,747    19,621     52,705    64,192
                                           ------    ------    -------   -------

GROSS PROFIT............................   19,951    22,271     55,225    70,958
Selling, general and
  administrative expenses...............   13,442    16,376     40,638    45,449
                                           ------    ------    -------   -------

OPERATING PROFIT........................    6,509     5,895     14,587    25,509
Nonoperating income.....................       88       145        298       515
Interest income.........................    1,833        34      2,588       127
Interest expense........................      317     1,251      1,973     3,203
                                           ------    ------    -------   -------
Income from continuing operations
   before provision for income taxes....    8,113     4,823     15,500    22,948
Provision for income taxes..............    2,758     1,712      5,270     8,147
                                           ------    ------    -------   -------

INCOME FROM CONTINUING OPERATIONS.......    5,355     3,111     10,230    14,801

Income from discontinued operations,
   net of  income taxes.................       -      1,902      2,264     4,665
Gain on sale of discontinued
   operations, net of  income taxes.....       -         -      94,402        -
                                           ------    ------    -------   -------
NET INCOME..............................  $ 5,355   $ 5,013   $106,896  $ 19,466
                                           ======    ======    =======   =======

BASIC EARNINGS PER SHARE:
   Continuing operations................   $ 0.20    $ 0.11     $ 0.39    $ 0.54
   Discontinued operations..............       -       0.07       0.08      0.17
   Gain on sale of
     discontinued operations............       -         -        3.56        -

     Basic net income per share.........   $ 0.20    $ 0.18     $ 4.03    $ 0.71
                                           ======    ======     ======    ======
     Weighted average common
       shares outstanding...............   26,555    27,179     26,500    27,464
                                           ======    ======     ======    ======

DILUTED EARNINGS PER SHARE:
   Continuing operations................   $ 0.20    $ 0.11     $ 0.38    $ 0.52
   Discontinued operations..............       -       0.07       0.08      0.17
   Gain on sale of
     discontinued operations............       -         -        3.48        -

     Diluted net income per share.......   $ 0.20    $ 0.18     $ 3.94    $ 0.69
                                           ======    ======     ======    ======
     Weighted average common shares
        and equivalents outstanding.....   27,129    27,856     27,138    28,324
                                           ======    ======     ======    ======

See Notes to Consolidated Financial Statements.

                                        3
<PAGE>

                                 PART I (Cont.)


                          GENERAL CIGAR HOLDINGS, INC.

                      CONDENSED CONSOLIDATED BALANCE SHEET

                  (dollars in thousands except per share data)
                                   (Unaudited)
                                                            ________   ________
                                                            AUG. 28,   NOV. 28,
                          ASSETS                                1999       1998
                                                            --------   --------
CURRENT ASSETS:
  Cash and cash equivalents...............................  $104,864   $  3,985
  Receivables, less allowance of $1,109  (1998-- $1,327)..    26,854     39,666
  Inventories.............................................   165,119    157,862
  Other current assets....................................     8,939      7,852
                                                             -------    -------
           TOTAL CURRENT ASSETS...........................   305,776    209,365
Property and equipment, net...............................    59,051     76,809
Intangible assets, net,
  principally trademarks and goodwill.....................    68,684     71,170
Investments held-to-maturity..............................    24,250         -
Other assets..............................................     1,009      1,959
                                                             -------    -------
           TOTAL ASSETS...................................  $458,770   $359,303
                                                             =======    =======

           LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Accounts payable and accrued liabilities................  $ 36,168   $ 41,518
  Long-term debt due within one year......................       220      1,457
  Income taxes............................................    53,875      3,087
                                                             -------    -------
           TOTAL CURRENT LIABILITIES......................    90,263     46,062
Long-term debt............................................    10,447     66,291
Accrued retirement benefits...............................    12,629     12,892
Deferred income taxes.....................................    10,877      9,852
Other noncurrent liabilities..............................    10,780      9,033
                                                             -------    -------
           TOTAL LIABILITIES..............................   134,996    144,130
                                                             -------    -------
Minority interest in preferred stock of subsidiary........     3,300         -
                                                             -------    -------
Commitments and Contingencies (Note 8)

STOCKHOLDERS' EQUITY:
  Preferred stock, par value $0.01 -- authorized:
    20,000,000 shares; Issued: none.......................        -          -
  Class B common stock, par value $0.01 -- authorized:
    25,000,000 shares; Issued: 13,682,147 shares
    (1998 -- 13,997,799 shares)...........................       137        140
  Class A common stock, par value $0.01 -- authorized:
    50,000,000 shares; Issued: 14,106,698 shares
    (1998 -- 13,635,050 shares)...........................       141        136
  Additional paid-in capital..............................   166,407    165,598
  Retained earnings.......................................   164,498     57,602
                                                             -------    -------
                                                             331,183    223,476
  Less:  Cost of Class A common stock held in treasury,
         1,233,700 shares (1998-- 974,800 shares).........   (10,709)    (8,303)
                                                             -------    -------
           TOTAL STOCKHOLDERS' EQUITY.....................   320,474    215,173
                                                             -------    -------
           TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY.....  $458,770   $359,303
                                                             =======    =======

See Notes to Consolidated Financial Statements.

                                        4
<PAGE>

                                 PART I (Cont.)


                          GENERAL CIGAR HOLDINGS, INC.

                 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS

                             (dollars in thousands)
                                   (Unaudited)

                                                              39 WEEKS ENDED
                                                            -------------------
                                                            AUG. 28,   AUG. 29,
                                                                1999       1998
                                                            --------    -------
CASH FLOW FROM OPERATING ACTIVITIES:
   Net income.............................................  $106,896    $19,466
   Adjustments to reconcile net income to net cash
     (used in) operating activities:
    Income from discontinued operations...................    (2,264)    (4,665)
    Gain on sale of discontinued operations...............   (94,402)        -
    Depreciation and amortization.........................     6,363      5,646
    Changes in assets and liabilities net
    of effects from disposition:
      Decrease in accounts receivable.....................    12,812     14,948
      Increase in inventories.............................   (20,227)   (52,326)
      Decrease in accounts payable
        and accrued liabilities...........................   (26,774)    (2,407)
      (Decrease) increase in income taxes payable.........    (1,046)     3,252
      Increase in deferred income taxes...................     1,025      2,478
      Other, net..........................................       376     (1,672)
                                                             -------     ------
    NET CASH (USED IN) OPERATING ACTIVITIES...............   (17,241)   (15,280)
                                                             -------     ------

CASH FLOW FROM INVESTING ACTIVITIES:
   Proceeds from sale of discontinued operations..........   200,000         -
   Purchase of long-term securities.......................   (20,950)        -
   Additions to property and equipment....................    (3,619)   (11,573)
                                                             -------     ------
    NET CASH PROVIDED BY (USED IN) INVESTING ACTIVITIES...   175,431    (11,573)
                                                             -------     ------

CASH FLOW FROM FINANCING ACTIVITIES:
   Net (repayment) borrowing under
     revolving credit facility............................   (51,000)    27,000
   Purchase of treasury stock.............................    (2,406)    (6,638)
   Payments of other debt.................................    (4,357)      (514)
   Proceeds from exercise of stock options................       452        129
                                                             -------     ------
    NET CASH (USED IN) PROVIDED BY FINANCING ACTIVITIES...   (57,311)    19,977
                                                             -------     ------

Net increase (decrease) in cash and cash equivalents......   100,879     (6,876)
Cash and cash equivalents at beginning of period..........     3,985      8,976
                                                             -------     ------
CASH AND CASH EQUIVALENTS AT END OF PERIOD................  $104,864    $ 2,100
                                                             =======     ======


SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Cash paid during the period for:
   Interest...............................................   $ 2,104    $ 3,027
   Income taxes...........................................   $12,124    $ 7,421
Non-cash transaction:
   Issuance of subsidiary preferred
     stock for long-term securities.......................   $ 3,300    $    -


See Notes to Consolidated Financial Statements.

                                        5
<PAGE>
<TABLE>
                                 PART I (Cont.)


                          GENERAL CIGAR HOLDINGS, INC.

            CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY

                             (dollars in thousands)
                                   (Unaudited)



<CAPTION>
                                          Class B              Class A
                                       Common Stock         Common Stock       Additional                              Total
                                    ------------------   ------------------     Paid-in     Retained    Treasury   Stockholders'
                                    Shares      Amount   Shares      Amount     Capital     Earnings      Stock       Equity
                                    ----------  ------   ----------  ------     -------     --------      -----       ------
<S>                                 <C>           <C>    <C>           <C>     <C>          <C>         <C>         <C>
BALANCE AT NOVEMBER 28, 1998......  13,997,799    $140   13,635,050    $136    $165,598     $ 57,602    $(8,303)    $215,173

Exercise of stock options.........          -       -       155,996       2         450           -          -           452
Exchange of shares................    (315,652)     (3)     315,652       3          -            -          -            -
Tax benefit arising from
  exercise of employee
  stock options...................          -       -            -       -          359           -          -           359
Purchase of treasury stock........          -       -            -       -           -            -      (2,406)      (2,406)
Net income........................          -       -            -       -           -       106,896         -       106,896
                                    ----------     ---   ----------     ---     -------      -------     ------      -------
BALANCE AT AUGUST 28, 1999........  13,682,147    $137   14,106,698    $141    $166,407     $164,498   $(10,709)    $320,474
                                    ==========     ===   ==========     ===     =======      =======     ======      =======


See Notes to Consolidated Financial Statements.
</TABLE>

                                        6
<PAGE>

                                 PART I (CONT.)


                          GENERAL CIGAR HOLDINGS, INC.

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                  (dollars in thousands except per share data)
                                   (Unaudited)



(1)  INTERIM FINANCIAL PRESENTATION

     The interim  Condensed  Consolidated  Financial  Statements  are unaudited;
     however,  they  have  been  prepared  in  accordance  with  Rule  10-01  of
     Regulation  S-X adopted by the  Securities  and  Exchange  Commission  (the
     "Commission") and in the opinion of management reflect all adjustments (all
     of which are of a normal,  recurring nature) which are necessary for a fair
     statement of the financial condition, results of operations, cash flows and
     changes in  stockholders'  equity  for the  periods  presented.  Results of
     operations  for the 13 weeks and 39 weeks  ended  August  28,  1999 are not
     necessarily  indicative  of the results that may be expected for the entire
     year ending November 27, 1999.

     As used in these Notes,  references  to the  "Company"  mean General  Cigar
     Holdings, Inc. and its direct and indirect subsidiaries: General Cigar Co.,
     Inc. ("General Cigar"),  Villazon & Company, Inc.  ("Villazon"),  GCMM Co.,
     Inc.  ("GCMM"),  Club  Macanudo,  Inc. and Club  Macanudo  (Chicago),  Inc.
     (collectively  "Club  Macanudo"),  and  387  PAS  Corp.  ("387  PAS").  The
     accompanying  financial  statements  reflect the results of  operations  of
     these  businesses  and  assets  for  all  of  the  periods  presented.  The
     operations of Club Macanudo, which operates cigar bars in New York City and
     Chicago,  and 387 PAS,  which owns and operates the Company's  headquarters
     building,  were not material to the Company's  results of operations in any
     of the periods presented.

     The accompanying Condensed Consolidated Financial Statements should be read
     in  conjunction  with  the  Company's  audited  1998  financial  statements
     included in Form 10-K,  as filed with the  Commission on February 26, 1999,
     and should be read in conjunction with the Notes to Consolidated  Financial
     Statements appearing in that report.

(2)  CASH AND CASH EQUIVALENTS

     Cash and cash  equivalents  include cash  deposited  in demand  deposits at
     banks and highly liquid investments with original  maturities of 90 days or
     less. The cost of these investments  approximates fair value. Cash and cash
     equivalents are placed with major international banks.

(3)  INVESTMENTS HELD-TO-MATURITY

     During the third  quarter of 1999,  the Company  invested  $24.3 million in
     long-term  securities,  including  $21.3 million in certain bonds issued by
     the Russian Federation.  At August 28, 1999, all securities were classified
     as  held-to-maturity  and carried at cost. The  realization of interest and
     principal is subject to credit and foreign  exchange  risks,  including the
     convertibility of the currency.  Accretion of the bond discount will not be
     recorded currently,  and interest on the bonds, which carry a coupon of 14%
     payable  semiannually,  will  be  recognized  when  interest  proceeds  are
     converted into, and repatriated in, U.S. dollars.


                                       7
<PAGE>

     The tax basis in the bonds is $157.0  million  greater than the book basis.
     The related tax benefit of  approximately  $60.0  million  will be realized
     upon  maturity  or  earlier  disposition  of the  bonds.  The  Company  has
     recognized  the $60.0 million future tax benefit as a deferred tax asset in
     its  financial  statements,  but has offset this asset with a $60.0 million
     valuation  reserve  until the actual  benefit  is  reviewed,  approved  and
     realized.  Accordingly,  the  transaction  had no effect  on the  Company's
     results for the period ended August 28, 1999.

(4)  DISCONTINUED OPERATIONS

     On April 30, 1999, the Company  completed the sale of its Mass-Market Cigar
     business to Swedish Match North  America Inc.,  for $200 million in cash. A
     portion of the proceeds was used to prepay $54.8 million of bank debt and a
     $3.8 million  equipment  loan.  The Company  recorded a gain on the sale of
     $152.3 million ($94.4 million,  or $3.48 per diluted share, after tax). The
     results of the Mass-Market Cigar business have been reported  separately as
     discontinued  operations  and prior periods have been  reclassified  in the
     Condensed Consolidated Statement of Operations.

     Net sales and income from the discontinued operations are as follows:

                                           13 Weeks Ended       39 Weeks Ended
                                         ------------------   ------------------
                                         Aug. 28,  Aug. 29,   Aug. 28,  Aug. 29,
                                             1999      1998       1999      1998
                                         --------  --------   --------  --------
        Net sales......................   $    -    $21,506    $32,372   $64,233
        Operating profit...............        -      2,949      3,431     7,232
        Provision for income taxes.....        -      1,047      1,167     2,567
        Net income from
          discontinued operations......        -      1,902      2,264     4,665

     Net assets of  discontinued  operations at November 28, 1998 are summarized
     as follows:
                                                                       Nov. 28,
                                                                           1998
                                                                       --------
        Current assets, primarily inventory..........................   $10,867
        Property and equipment, net..................................    11,960
        Current liabilities..........................................    (2,164)
        Long-term debt...............................................    (1,195)
                                                                         ------
           Net assets of discontinued operations.....................   $19,468
                                                                         ======

     In connection with the sale of the Mass-Market Cigar business,  the Company
     entered into a five year Supply  Agreement with the buyer to supply tobacco
     for use in the Mass-Market Cigar operations.  Under the Agreement,  tobacco
     grown by General Cigar is sold at market value, and tobacco  purchased from
     third  parties is sold at the purchase  price.  General Cigar also receives
     interest calculated on the average balance of such tobacco in inventory.


                                       8
<PAGE>

(5)  MINORITY INTEREST IN PREFERRED STOCK OF SUBSIDIARY

     The $3.3 million of preferred stock of subsidiary  represents  3,300 shares
     of convertible  participating  preferred stock issued by GCMM in connection
     with  the  acquisition  of  $21.3  million  of  long-term  securities.  The
     remaining  investment  in  long-term  securities  was  funded in cash.  The
     preferred stock carries a coupon of 7% payable quarterly.

(6)  EARNINGS PER SHARE

     Basic  and  diluted  earnings  per  share  are  calculated  based  upon the
     provisions of Statement of Financial  Accounting Standards ("SFAS") No. 128
     "Earnings per Share", adopted in 1998, using the following data:

                                     13 Weeks Ended           39 Weeks Ended
                                 ----------------------   ----------------------
                                   Aug. 28,    Aug. 29,     Aug. 28,    Aug. 29,
                                       1999        1998         1999        1998
                                 ----------  ----------   ----------  ----------
Weighted average common
shares outstanding
for basic calculation..........  26,555,145  27,179,416   26,499,450  27,463,553
Add: Effect of stock options...     573,550     676,562      638,253     860,444
                                 ----------  ----------   ----------  ----------
Weighted average common shares
and equivalents outstanding....  27,128,695  27,855,978   27,137,703  28,323,997
                                 ==========  ==========   ==========  ==========

     The  calculation  of weighted  average  common shares  outstanding  for the
     diluted  calculation  excludes  the  consideration  of  stock  options  for
     1,067,662 shares in the 1999 third quarter and 1,228,444 shares in the 1998
     third quarter,  because the options'  exercise prices were greater than the
     average market price of the common shares.

(7)  STOCK REPURCHASE PROGRAM

     During 1998 and the 1999 first quarter, the Company repurchased 974,800 and
     258,900 shares of Class A common stock for an aggregate of $8.3 million and
     $2.4 million,  respectively,  under its stock repurchase program. No shares
     were repurchased during the second and third quarters of 1999.


                                       9
<PAGE>

(8)  COMMITMENTS AND CONTINGENCIES

     The  Company   believes  that  the  outcome  of  currently   pending  legal
     proceedings  will not, in the aggregate,  have a material adverse effect on
     the Company's financial position and results of operations.

(9)  RECLASSIFICATIONS

     Certain  amounts  in the  prior  period's  financial  statements  have been
     reclassified to conform to the current periods' presentation.

(10) INVENTORIES

     Inventories consist of:
                                                            Aug. 28,    Nov. 28,
                                                                1999        1998
                                                            --------    --------
        Raw materials and supplies........................  $126,174    $108,327
        Work-in-process...................................     7,396       6,968
        Finished goods....................................    31,549      42,567
                                                             -------     -------
                                                            $165,119    $157,862
                                                             =======     =======

(11) USE OF ESTIMATES

     The  preparation  of financial  statements  in  conformity  with  generally
     accepted  accounting  principles  requires management to make estimates and
     assumptions  that affect the reported amounts of assets and liabilities and
     disclosure  of  contingent  assets  and  liabilities  at  the  date  of the
     financial  statements,  and revenue,  costs and expenses  during the period
     reported.  Actual results could differ from those estimates.  Estimates are
     used when accounting for allowance for uncollectible  accounts  receivable,
     depreciation  and   amortization,   employee  benefit  plans,   taxes,  and
     contingencies, among others.

(12) NEW ACCOUNTING PRONOUNCEMENTS

     In June 1998, the Financial Accounting Standards Board issued SFAS No. 133,
     "Accounting  for  Derivative  Instruments  and  Hedging  Activities".  This
     statement  requires that all  derivative  instruments be recognized at fair
     value as either  assets or  liabilities.  SFAS No. 133 is effective for all
     fiscal  quarters of fiscal years beginning after June 15, 2000. The Company
     is currently evaluating the impact of adopting SFAS No. 133.


                                       10
<PAGE>

                                PART I (CONT.)


                         GENERAL CIGAR HOLDINGS, INC.


ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
- --------------------------------------------------------------------------------
        OF OPERATIONS
        -------------

As used herein,  references to the "Company" mean General Cigar  Holdings,  Inc.
and its direct and indirect  subsidiaries:  General  Cigar Co.,  Inc.  ("General
Cigar"),  Villazon & Company, Inc. ("Villazon"),  GCMM Co., Inc. ("GCMM"),  Club
Macanudo,  Inc.  and  Club  Macanudo  (Chicago),   Inc.   (collectively,   "Club
Macanudo"), and 387 PAS Corp. ("387 PAS").

LIQUIDITY AND CAPITAL RESOURCES

On April 30,  1999,  the Company  completed  the sale of its  Mass-Market  Cigar
business to Swedish  Match North  America  Inc.,  for $200  million in cash.  In
addition,  as part of the sale,  the Company has entered into a five year Supply
Agreement  with the buyer to supply  tobacco  for use in the  Mass-Market  Cigar
operations. Net proceeds from the sale were used to prepay $54.8 million of bank
debt and a $3.8 million  equipment loan, and provide funds for  operations.  The
sale of the Mass-Market Cigar business significantly  strengthened the Company's
financial position.

As of August 28, 1999, cash and cash  equivalents of $104.9 million  included in
the accompanying condensed consolidated balance sheet included principally money
market funds and time  deposits  with  maturities  of 90 days or less,  yielding
approximately  5% annually.  In June 1999, the Company invested $24.3 million in
long-term  securities,  including  $21.3  million in certain bonds issued by the
Russian Federation.  The face value of the bonds at the current exchange rate is
approximately  $94.0 million.  Because of the deep discount on these bonds,  any
appreciation  in their value that is realized  upon  disposal may  significantly
leverage the return on the investment.  However,  these are not investment grade
securities  and the  realization  of interest and principal is subject to credit
and foreign  exchange  risks,  including  the  convertibility  of the  currency.
Accretion of the bond discount will not be recorded  currently,  and interest on
the bonds, which carry a coupon of 14% payable semiannually,  will be recognized
when interest proceeds are converted into, and repatriated in, U.S. dollars.

The  Company  intends  to hold  the  bonds to their  maturity,  September  2001.
Accordingly,  the bonds are included in the balance sheet in non-current  assets
at cost, which at August 28, 1999 was approximately equal to their market value.

The tax basis in the bonds is $157.0  million  greater than the book basis.  The
related  tax  benefit of  approximately  $60.0  million  will be  realized  upon
maturity or earlier  disposition  of the bonds.  The Company has  recognized the
$60.0  million  future  tax  benefit as a  deferred  tax asset in its  financial
statements,  but has offset this asset with a $60.0  million  valuation  reserve
until the actual benefit is reviewed,  approved and realized.  Accordingly,  the
transaction  had no effect on the Company's  results for the period ended August
28, 1999.

The Company is  considering a number of business  investment  options  including
acquisitions of select premium cigar brands,  and expansion of its  distribution
and  marketing  activities,  in both  international  and domestic  markets.  The
Company also plans to complete purchases of approximately $34 million of tobacco
over the next nine to twelve months, under earlier existing commitments. Tobacco
commitments have been significantly  curtailed effective with the 2000 crop year
and such curtailment will continue until  inventories are reduced to appropriate
levels.


                                       11
<PAGE>

Net cash used in operating activities was $17.2 million in the nine months ended
August 28, 1999 (the "1999  Period")  compared to net cash of $15.3 million used
in the nine months ended August 29, 1998 (the "1998 Period").  The higher use of
cash from operating  activities in the 1999 Period occurred  largely as a result
of lower income from continuing  operations  partially  offset by changes in the
balances of certain current assets and liabilities,  excluding the effect of the
sale of the Mass-Market Cigar business.

Inventory   levels,   particularly   filler   and  binder   tobacco,   increased
significantly  in both the 1999 and 1998 Periods,  but to a lesser extent in the
1999 Period.  These increases were primarily  attributable to the combination of
lower cigar sales, and higher tobacco purchases which were initiated in response
to the  substantial  increase in cigar sales in 1997 and early 1998. The Company
has begun to  curtail  its  tobacco  purchases  and its  commitments  for future
supplies.  As of August 28,  1999,  the  Company's  raw  materials  and supplies
include approximately $15 million of raw tobacco for use in the previously owned
Mass-Market Cigar business,  under the terms of the Supply  Agreement.  Accounts
payable and accrued  liabilities  decreased $26.7 million during the 1999 Period
principally  as a result of lower  purchases  of raw  tobacco.  The  decrease in
accounts  receivable  during the 1999  Period was mainly the result of  seasonal
sales in the fourth  quarter of 1998 and lower sales in the 1999 Period.  Income
taxes  payable  decreased by $1.0 million  reflecting  payments for income taxes
during the 1999 Period.

Net cash provided by investing  activities was $175.4 million in the 1999 Period
compared  to net  cash of  $11.6  million  used in the  1998  Period.  Investing
activities in the 1999 Period include  proceeds of $200 million from the sale of
the  Mass-Market  Cigar  business,  $21.0  million  of  purchases  of  long-term
securities,  and $3.6 million of purchases of property and  equipment  including
expenditures to complete the computer system  replacement  project.  In the 1998
Period, investing activities consisted of purchases of property and equipment.

Net cash used in  financing  activities  was $57.3  million  in the 1999  Period
compared to net cash of $20.0 million provided in the 1998 Period. The financing
activities in the 1999 Period included a $58.6 million prepayment of outstanding
debt and  repurchase  of the  Company's  Class A common shares for $2.4 million.
Prepayment of outstanding  debt was funded by the cash proceeds from the sale of
the  Company's  Mass-Market  Cigar  business.  As of August 28, 1999,  1,233,700
shares at an aggregate cost of $10.7 million, representing approximately 4.5% of
the  outstanding  shares,  had  been  repurchased  under  a  repurchase  program
announced by the Company's  Board of Directors on May 21, 1998. This program has
authorized  the purchase of up to 5% of the Company's  common stock from time to
time in open market  transactions.  No shares were repurchased during the second
and third quarters of 1999.

The Company's  working  capital  increased to $215.5 million at August 28, 1999,
from $163.3 million at November 28, 1998,  principally  due to net proceeds from
the sale of the Company's Mass-Market Cigar business. As a result of the sale of
the  Mass-Market  Cigar business,  the Company  reduced its previous  commitment
under the  revolving  line of credit  from $92.5  million to $50.0  million  and
terminated its related interest rate swap agreements with commercial banks.

Based on its current  cash  position and existing  credit  facility,  management
believes  the Company has  adequate  financial  resources  to meet its  expected
business requirements.


                                       12
<PAGE>

RESULTS OF OPERATIONS

Three Month and Nine Month  Periods  Ended  August 28, 1999 as Compared to Three
Month and Nine Month Periods Ended August 29, 1998

In the third  quarter of 1999,  the  Company  reported  income  from  continuing
operations  of $5.4  million,  or $0.20 per diluted  share,  compared  with $3.1
million, or $0.11 per diluted share, for the prior years' third quarter. For the
nine month period, income from continuing operations was $10.2 million, or $0.38
per diluted share,  compared with $14.8 million, or $0.52 per diluted share, for
the prior years' nine month  period.  Prior  periods have been  reclassified  to
reflect the results of the Company's  Mass-Market  Cigar business as income from
discontinued operations.

Net sales decreased 7.6%, or $3.2 million, to $38.7 million in the third quarter
of 1999 ("1999 Third  Quarter")  from $41.9 million in the third quarter of 1998
("1998  Third  Quarter").  Net sales in the 1999 Period were $107.9  million,  a
decrease of 20.1%  compared to net sales of $135.2  million in the 1998  Period.
These  decreases  reflected a lower unit sales  compared to higher  sales in the
1998 Period when customers  continued to purchase  cigars in excess of demand in
order  to  avoid   potential   short  supply.   Management   believes  that  the
significantly  lower decline in net sales during the 1999 Third Quarter compared
to the decline in the 1999 Period reflects a decrease in this down trend.

Gross profit decreased 10.4%, or $2.3 million to $20.0 million in the 1999 Third
Quarter from $22.3 million in the 1998 Third Quarter.  Gross margin decreased to
51.6% in the 1999  Third  Quarter  from  53.2% in the 1998  Third  Quarter.  The
decrease  in gross  margin  reflected  a change in sales  mix and the  effect of
relatively  higher  costs of raw  materials.  In the 1999  Period,  gross profit
decreased  22.2%,  or $15.7  million to $55.2  million from $70.9 million in the
1998 Period.  Gross margin also decreased to 51.2% in the 1999 Period from 52.5%
in the 1998 Period.

Selling, general and administrative expenses ("SG&A") decreased to $13.4 million
in the 1999 Third Quarter from $16.4 million in the 1998 Third Quarter.  For the
1999 Period,  SG&A expenses decreased to $40.6 million from $45.5 million in the
1998 Period.  As a percentage of net sales,  SG&A expenses were 34.7% and 37.7%,
in the 1999 Third Quarter and 1999 Period,  respectively,  compared to 39.1% and
33.6%,  in the 1998  Third  Quarter  and 1998  Period.  The  reductions  in SG&A
expenses reflect  primarily certain  nonrecurring  expenses included in the 1998
Period and expense reduction initiatives  undertaken during the 1999 Period. The
increase  in SG&A  expenses  as a  percentage  of net  sales in the 1999  Period
reflect primarily the effect of lower sales.

Operating profit  increased 10.4%, or $0.6 million,  to $6.5 million in the 1999
Third Quarter from $5.9 million in the 1998 Third Quarter  primarily as a result
of lower SG&A expenses.  Operating  margin  increased to 16.8% from 14.1% in the
1999 Third Quarter.  In the 1999 Period,  operating profit was $14.6 million, or
13.5% of net sales, as compared to $25.5 million,  or 18.9% of net sales, in the
1998 Period.

Interest  income in the 1999 Third  Quarter and the 1999 Period  relates to cash
invested in highly liquid  investments as a result of the completion of the sale
of the Company's Mass-Market Cigar business.


                                       13
<PAGE>

Interest  expense  decreased to $0.3 million in the 1999 Third Quarter from $1.3
million  in the 1998  Third  Quarter.  For the  1999  Period,  interest  expense
decreased to $2.0 million  from $3.2 million in the 1998 Period.  The  decreases
reflect  lower  average  borrowings  during 1999 as a result of prepaying  $58.6
million of outstanding debt.

The  provision  for income taxes was $2.8  million in the 1999 Third  Quarter as
compared to $1.7 million in the 1998 Third  Quarter.  For the 1999 Period income
tax  provision  was $5.3 million as compared to $8.1 million in the 1998 Period.
The lower effective tax rate of 34.0% in 1999 compared to 35.5% in 1998 reflects
an increase in earnings in lower tax jurisdictions.

The gain of $94.4 million, net of taxes, on the sale of discontinued  operations
is comprised of proceeds less transaction and disposition costs.

As a result of the changes described above, income from continuing operations in
the 1999 Third Quarter  increased 72.1% to $5.4 million compared to $3.1 million
in the 1998 Third  Quarter.  Excluding the results of  discontinued  operations,
income  from  continuing  operations  for the 1999 Period was $10.2  million,  a
decrease  of 30.9% from net  income of $14.8  million  in the 1998  Period.  Net
income in the 1999 Third Quarter  increased  6.8% to $5.4 million,  or $0.20 per
diluted share,  compared to $5.0 million,  or $0.18 per diluted  share,  for the
prior years' third quarter,  which  included $1.9 million,  or $0.07 per diluted
share,  for the  discontinued  operations.  For the 1999 Period,  net income was
$106.9  million,  or $3.94 per diluted share,  compared with $19.5  million,  or
$0.69 per diluted share, for the prior years' nine month period,  which included
$4.7 million, or $0.17 per diluted share, for the discontinued  operations.  The
1999  Period  results  reflect a $94.4  million  net gain,  or $3.48 per diluted
share, on the sale of the Company's  Mass-Market Cigar business and $2.3 million
in net income, or $0.08 per diluted share, from this business.

YEAR 2000 COMPLIANCE

The Company is  addressing  the Year 2000 issue by both  replacing and modifying
its existing  critical  computer  systems.  In 1997, the Company began a company
wide  system  replacement  project  with  Oracle  Corporation  to  install a new
Enterprise  Resource Planning ("ERP") system.  The implementation and testing of
the new Oracle ERP system has been substantially completed. Substantially all of
the  Company's  critical  computer  systems  have been  tested and are Year 2000
compliant.  Final  implementation  and  testing  of the  remaining  systems  are
scheduled to be  completed  during the fourth  quarter of 1999.  The Company has
satisfactorily  completed a company  wide review of the  remaining  non-critical
systems, including hardware, software and control systems.

The cost of the Oracle ERP system will be approximately $7 million.  Through the
1999 Third Quarter,  $6.5 million has been incurred on this project. The cost of
the modifications  for its non-critical  systems is not expected to be material.
The Company has communicated  with its major customers,  suppliers and financial
institutions to determine the extent to which the Company is vulnerable to those
third  parties'  failure  to remedy  their own Year 2000  issues.  Most of those
contacted have  indicated  that they have Year 2000  readiness  programs or they
anticipate being Year 2000 compliant on or before December 31, 1999. The Company
is  continuing  to assess the  progress  of its  critical  business  partners in
reaching Year 2000 readiness.


                                       14
<PAGE>

The Company  currently  believes that its efforts to address the Year 2000 issue
should be successful. However, a failure of critical third parties to adequately
address their  respective Year 2000 issues could have a material  adverse effect
on the  Company's  business,  financial  condition  and  results of  operations.
Therefore,   the  Company's  Year  2000  Program  includes  the  development  of
contingency  plans for continuing  operations in the event such problems  arise.
However,  there  can  be no  assurance  that  such  contingency  plans  will  be
sufficient to address all problems that may arise.

FORWARD-LOOKING STATEMENTS

This Quarterly Report on Form 10-Q contains  forward-looking  statements  within
the  meaning of Section  27A of the  Securities  Act of 1933,  as  amended,  and
Section 21E of the Securities Exchange Act of 1934, as amended.  Such statements
include,  without  limitations,  the Company's beliefs about trends in the cigar
industry  and its views  about the  long-term  future  of the  industry  and the
Company.  The  following  factors,  among  others,  could  cause  the  Company's
financial   performance  to  differ  materially  from  that  expressed  in  such
statements:  (i) changes in consumer  preferences  resulting in a decline in the
demand for and consumption of cigars,  (ii) an inability to reduce SG&A expenses
as expected,  (iii) an increase in the price of raw materials,  (iv)  additional
governmental regulation of tobacco or further tobacco litigation,  (v) enactment
of new or significant  increases in existing excise taxes, (vi) political and/or
economic  instability  in foreign  countries  where the Company has  operations,
(vii)  failure  to  remediate  Year  2000  issues  and  (viii)  other  risks and
uncertainties  set forth in the Company's  other filings with the Securities and
Exchange Commission.


ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK
- ------------------------------------------------------------------

Refer  to  Market  Risk in the  Management's  Discussion  and  Analysis  section
included in the  Company's  Annual  Report to  Shareholders  for the fiscal year
ended November 28, 1998.


                                       15
<PAGE>

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K
- -----------------------------------------

(a)  EXHIBITS

      The exhibit  listed in the following  table has been filed as part of this
      Report.

      EXHIBIT
      NUMBER                      DESCRIPTION OF EXHIBIT
      --------------------------------------------------------------------------

      27        Financial Data Schedule for the 13 Weeks ended August 28, 1999
                  (for Commission use only)


(b)  REPORTS ON FORM 8-K

      No Report on Form 8-K was filed  during the  quarter for which this Report
      is filed.



                                       16
<PAGE>

                          GENERAL CIGAR HOLDINGS, INC.


                                    SIGNATURE


Pursuant  to the  requirement  of the  Securities  Exchange  Act  of  1934,  the
registrant  has duly  caused  this  Report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                          GENERAL CIGAR HOLDINGS, INC.

Date:  October 5, 1999                    By: /s/ Joseph C. Aird
                                              ------------------
                                              Joseph C. Aird
                                              Senior Vice President,
                                              Chief Financial Officer,
                                              Treasurer and Acting Controller



                                       17
<PAGE>

                          GENERAL CIGAR HOLDINGS, INC.

                                  EXHIBIT INDEX



EXHIBIT NO.   DESCRIPTION
- --------------------------------------------------------------------------------

    27        Financial Data Schedule for the 13 Weeks ended August 28, 1999
                (for Commission use only)



                                       E-1

<TABLE> <S> <C>

<ARTICLE>                          5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY CONSOLIDATED FINANCIAL INFORMATION EXTRACTED FROM
THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF GENERAL CIGAR HOLDINGS,  INC.
INCLUDED IN ITS QUARTERLY  REPORT ON FORM 10-Q FOR THE 13 WEEKS ENDED AUGUST 28,
1999  AND  IS  QUALIFIED  IN  ITS  ENTIRETY  BY  REFERENCE  TO  SUCH   CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS.
</LEGEND>
<CIK>                              0001029456
<NAME>                             GENERAL CIGAR HOLDINGS, INC.
<MULTIPLIER>                       1,000

<S>                                          <C>
<PERIOD-TYPE>                                3-MOS
<FISCAL-YEAR-END>                            NOV-27-1999
<PERIOD-START>                               MAY-30-1999
<PERIOD-END>                                 AUG-28-1999
<CASH>                                           104,864
<SECURITIES>                                           0
<RECEIVABLES>                                     27,963
<ALLOWANCES>                                       1,109
<INVENTORY>                                      165,119
<CURRENT-ASSETS>                                 305,776
<PP&E>                                           109,395
<DEPRECIATION>                                    50,344
<TOTAL-ASSETS>                                   458,770
<CURRENT-LIABILITIES>                             90,263
<BONDS>                                           10,447
                                  0
                                            0
<COMMON>                                             278
<OTHER-SE>                                       320,196
<TOTAL-LIABILITY-AND-EQUITY>                     458,770
<SALES>                                           38,698
<TOTAL-REVENUES>                                  38,698
<CGS>                                             18,747
<TOTAL-COSTS>                                     18,747
<OTHER-EXPENSES>                                       0
<LOSS-PROVISION>                                     516
<INTEREST-EXPENSE>                                   317
<INCOME-PRETAX>                                    8,113
<INCOME-TAX>                                       2,758
<INCOME-CONTINUING>                                    0
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                       5,355
<EPS-DILUTED>                                       0.20 <F1>
<EPS-BASIC>                                       0.20 <F1>
<FN>
<F1>  The  EPS-PRIMARY  amount  represents  basic net  income  per share and the
      EPS-DILUTED  amount represents  diluted net income per share,  computed in
      accordance  with  Statement of  Financial  Accounting  Standards  No. 128,
      "Earnings Per Share."
</FN>


</TABLE>


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