GENERAL CIGAR HOLDINGS INC
PREM14A, 2000-02-18
TOBACCO PRODUCTS
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                                  SCHEDULE 14A
                                 (RULE 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14a INFORMATION
           PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

Filed by the Registrant /X/
Filed by a Party other than the Registrant / /

Check the appropriate box:
/X/ Preliminary Proxy Statement    / /  Confidential, For Use of the Commission
                                        Only (as permitted by Rule 14a-6(e)(2))

/ / Definitive Proxy Statement
/ / Definitive Additional Materials
/ / Soliciting Material Under Rule 14a-12

                          General Cigar Holdings, Inc.
- -------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

- -------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):
    / / No fee required.
    /X/ Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
   (1) Title of each class of securities to which transaction applies:

                 Class A Common Stock and Class B Common Stock

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   (2) Aggregate number of securities to which transaction applies:


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   (3) Per unit price or other underlying value of transaction computer pursuant
to Exchange Act Rule 0-11 (set forth in the amount on which the filing fee is
calculated and state how it was determined): The amount assumes (i) the
purchase of approximately 17.1 million shares of common stock, par value
$0.01 per share, of General Cigar Holdings, Inc., a Delaware corporation (the
"Company"), at a price of $15.25 per share in cash and (ii) a cash-out of
approximately 1.2 million options at a price of $15.25 per share in cash,
less an average exercise price of $9.80.

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   (4) Proposed maximum aggregate value of transaction:
                                          $267,500,000

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   (5) Total fee paid:
                                       $53,500

- -------------------------------------------------------------------------------
    // Fee paid previously with preliminary materials:

- -------------------------------------------------------------------------------
    // Check box if any part of the fee is offset as provided by
Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting
fee was paid previously. Identify the previous filing by registration statement
number, or the form or schedule and the date of its filing.
   (1) Amount previously paid:

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   (2) Form, Schedule or Registration Statement No:

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   (3) Filing Party:

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   (4) Date Filed:

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                As filed with the Commission on February 18, 2000

                                PRELIMINARY COPY

                          GENERAL CIGAR HOLDINGS, INC.

                              387 PARK AVENUE SOUTH
                            NEW YORK, NEW YORK 10016

                                 (212) 448-3800

Dear Stockholder:                                                _________, 2000

         You are cordially invited to attend a Special Meeting of Stockholders
of General Cigar Holdings, Inc. to be held at ______, ______, _______ on
_______, ______ at __:00 a.m., local time.

         At the special meeting, we are asking you to consider and vote upon
adoption of a merger agreement providing for the merger of the Company with a
subsidiary of Swedish Match AB, in which you will be entitled to receive
$15.25 in cash, without interest, for each of your shares of common stock of
General Cigar, and a related amendment to the Company's certificate of
incorporation. In connection with the merger, members of the Cullman/Ernst
family have agreed to sell to Swedish Match, immediately prior to the merger,
approximately 3.5 million shares, or approximately one-third of their current
holdings, for a price of $15.00 per share in cash. Following the stock
purchase and the merger, General Cigar will be owned 64% by Swedish Match and
36% by members of the Cullman/Ernst family, and we will continue to manage
the Company. The accompanying proxy statement provides detailed information
about the proposed merger. We encourage you to read the entire proxy
statement, including the appendices, completely and carefully.

         The board, acting on the unanimous recommendation of a special
committee of disinterested directors, has unanimously approved the Merger
Agreement and the related charter amendment. The special committee and the
entire board of directors believe that the terms and provisions of the Merger
Agreement and the proposed merger are fair to you and in your best interest.
Therefore, THE BOARD OF DIRECTORS, BASED ON THE RECOMMENDATION OF THE SPECIAL
COMMITTEE, RECOMMENDS THAT YOU VOTE IN FAVOR OF THE ADOPTION OF THE MERGER
AGREEMENT AND THE APPROVAL OF THE CHARTER AMENDMENT. In reaching its
decision, the board considered, among other things, the written opinion of
Deutsche Banc Alex. Brown through Deutsche Bank Securities Inc., a registered
broker dealer, the special committee's financial advisor, that, as of January
19, 2000, the $15.25 per share cash consideration to be received by you in
the proposed merger was fair to you from a financial point of view. The price
of $15.25 per share represents a 76.8% premium to the closing price of the
common stock on January 18, 2000 (the day before the Special Committee
reached its recommendation) and a 93.7% premium to the closing price for the
common stock on December 17, 1999, a month prior to the announcement of the
proposed transaction.

         Your vote is very important. The proposed merger cannot occur unless,
among other things, the Merger Agreement is adopted and the charter amendment is
approved by the affirmative vote of the holders of a majority of all outstanding
shares of Class A common stock of General Cigar held by the public stockholders.
Whether or not you plan to attend the special meeting, we urge you to sign, date
and promptly return the enclosed proxy card. YOUR FAILURE TO VOTE WILL HAVE THE
SAME EFFECT, AS IF YOU VOTED AGAINST ADOPTION OF THE MERGER AGREEMENT AND
APPROVAL OF THE CHARTER AMENDMENT.


                              Sincerely,

                              Edgar M. Cullman, Sr.

                              CHAIRMAN
                              OF THE BOARD OF DIRECTORS



                              Edgar M. Cullman, Jr.

                              PRESIDENT AND CHIEF EXECUTIVE OFFICER

         THIS TRANSACTION HAS NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES
AND EXCHANGE COMMISSION NOR HAS THE COMMISSION PASSED UPON THE FAIRNESS OR
MERITS OF SUCH TRANSACTION NOR UPON THE ACCURACY OR ADEQUACY OF THE INFORMATION
CONTAINED IN THIS DOCUMENT. ANY REPRESENTATION TO THE CONTRARY IS UNLAWFUL.

         This proxy statement and proxy are being mailed to General Cigar's
stockholders beginning about ______, 2000.


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                          GENERAL CIGAR HOLDINGS, INC.
                              387 PARK AVENUE SOUTH
                            NEW YORK, NEW YORK 10016
                                 (212) 448-3800

                    NOTICE OF SPECIAL MEETING OF STOCKHOLDERS


To the Stockholders:


         Notice is hereby given that a special meeting of the stockholders of
General Cigar Holdings, Inc. will be held at ______, ________, _________, on
_______, 2000 at __, local time, for the following purposes:

     -    To consider and vote upon the Agreement and Plan of Merger, dated as
          of January 19, 2000, by and among Swedish Match AB, SM Merger
          Corporation and General Cigar Holdings, Inc., as it may be amended
          from time to time, pursuant to which SM Merger Corporation will merge
          with and into General Cigar, with General Cigar as the surviving
          corporation, and stockholders of General Cigar (other than members of
          the Cullman/Ernst family) will be entitled to receive $15.25 in cash,
          without interest, for each share of General Cigar's common stock.

     -    To consider and vote upon an amendment to General Cigar's Certificate
          of Incorporation to permit the merger to occur.

     -    To consider any other matters that may properly be brought before the
          special meeting or any adjournment(s) or postponement(s) thereof.

         Only stockholders of record at the close of business on _______, 2000
are entitled to notice of, and to vote at, the special meeting. During the ten
day period prior to the special meeting, any stockholder may examine a list of
General Cigar's stockholders of record, for any purpose related to the special
meeting, during ordinary business hours at the offices of General Cigar: 387
Park Avenue South, New York, New York 10016.

         Stockholders of General Cigar who do not vote in favor of the Merger
Agreement will have the right to seek appraisal of the fair value of their
shares if the merger is completed, but only if they submit a written demand for
such an appraisal prior to the taking of the vote on the Merger Agreement and
they comply with the other Delaware law procedures explained in the accompanying
proxy statement.

         The merger and related charter amendment are described in the
accompanying proxy statement, which you are urged to read carefully. A copy of
the Agreement and Plan of Merger is attached as Annex A to the accompanying
proxy statement.

                                              By Order of the Board of Directors

                                              -------------------------
                                              SECRETARY

New York, New York
____________, 2000


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<TABLE>
<CAPTION>
                                TABLE OF CONTENTS

                                                                                             PAGE
<S>                                                                                           <C>
QUESTIONS AND ANSWERS ABOUT THE MERGER.........................................................1
SUMMARY........................................................................................4
         The Special Meeting (see page 31).....................................................4
         Special Factors (see page 8)..........................................................4
         The Merger Agreement (see page 33)....................................................5
         The Voting Agreement (see page 41)....................................................5
         The Shareholders' Agreement (see page 42).............................................5
         The Stock Purchase Agreement (see page 41)............................................5
         The Merger Consideration (see page 34)................................................5
         Conditions to the Merger (see page 35)................................................5
         Termination of the Merger Agreement (see page 40).....................................6
         Acquisition Proposals (see page 39)...................................................6
         Appraisal Rights (see page 42)........................................................6
         Selected Consolidated Financial Data of the Company...................................6
THE PARTIES....................................................................................8
         The Company...........................................................................8
         Swedish Match.........................................................................8
         SM Merger Corp........................................................................8
SPECIAL FACTORS................................................................................8
         Background of the Merger..............................................................8
         Recommendation of the Special Committee and Board of Directors;
         Fairness of the Merger...............................................................12
         Opinion of Financial Advisor to the Special Committee................................16
         Certain Projections..................................................................20
         Purpose and Reasons for the Merger...................................................21
         Interests of Certain Persons in the Merger; Certain Relationships....................22
         Retained Equity Interest.............................................................23
         Directors and Management of the Surviving Corporation................................23
         Management Employment Agreements.....................................................24
         Certain Effects of The Merger........................................................24
         Plans For the Company After the Merger...............................................25
         Conduct of the Business of the Company if the Merger Is Not Consummated..............25
         Accounting Treatment.................................................................25
         Financing of The Merger..............................................................25
         Regulatory Requirements; Third Party Consents........................................26
MATERIAL FEDERAL INCOME TAX CONSEQUENCES OF THE MERGER........................................26
         Treatment of Holders of Common Stock other than the Family...........................27
         Treatment of the Family..............................................................28
         Backup Withholding...................................................................28
FEES AND EXPENSES.............................................................................29
INFORMATION CONCERNING THE SPECIAL MEETING....................................................31
         Time, Place and Date.................................................................31
         Purpose of the Special Meeting.......................................................31
         Record Date; Voting at the Meeting; Quorum...........................................32
         Required Vote........................................................................32
         Voting and Revocation of Proxies.....................................................32
         Action To Be Taken at the Special Meeting............................................33
         Proxy Solicitation...................................................................33
</TABLE>


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<TABLE>
<S>                                                                                          <C>
PROPOSAL ONE:  ADOPTION OF THE MERGER AGREEMENT...............................................33
         The Merger Agreement.................................................................33
         The Voting Agreement.................................................................41
         The Stock Purchase Agreement.........................................................41
         The Shareholders' Agreement..........................................................42
         Appraisal Rights.....................................................................42
PROPOSAL TWO:  APPROVAL OF AMENDMENT TO THE CERTIFICATE OF INCORPORATION......................46
MARKET FOR THE COMMON STOCK...................................................................46
         Common Stock Market Price Information; Dividend Information..........................46
         Common Stock Purchase Information....................................................47
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT................................47
DIRECTORS AND MANAGEMENT......................................................................49
         The Company..........................................................................49
         Swedish Match AB and SM Merger Corporation...........................................51
OTHER BUSINESS................................................................................51
INDEPENDENT ACCOUNTANTS.......................................................................51
STOCKHOLDER PROPOSALS.........................................................................51
WHERE YOU CAN FIND MORE INFORMATION...........................................................52
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS.....................................52
AVAILABLE INFORMATION.........................................................................53
LIST OF DEFINED TERMS.........................................................................55

Index to Financial Statements................................................................F-1

ANNEX A--Agreement and Plan of Merger, dated as of January 19, 2000, by and among
    Swedish Match AB, SM Merger Corporation, and General Cigar Holdings, Inc.................A-1

ANNEX B--Opinion of Deutsche Bank Securities Inc.............................................B-1

ANNEX C--Section 262 of the General Corporation Law of the
    State of Delaware........................................................................C-1
</TABLE>


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                     QUESTIONS AND ANSWERS ABOUT THE MERGER

Q:       WHAT IS THE PROPOSED TRANSACTION?

A:       Swedish Match will acquire a 64% interest in General Cigar through a
         stock purchase and a merger of its wholly owned subsidiary, SM
         Merger Corporation, into General Cigar. Members of the Cullman/Ernst
         Family, who have had, in the aggregate, a controlling interest in
         General Cigar and its predecessors for many years (the "Family")
         will sell approximately 3.5 million shares to Swedish Match for
         $15.00 per share in cash immediately prior to the merger, and will
         hold 36% of the surviving corporation following the stock purchase
         and merger. Following the merger, the Family will have certain put
         rights, and Swedish Match will have certain call rights, with
         respect to the Family's retained equity. To review the Family's put
         and call rights see page 42.

Q:       WHAT WILL I BE ENTITLED TO RECEIVE IN THE MERGER?

A:       Each holder of General Cigar's Class A and Class B shares (other than
         members of the Family) will be entitled to receive $15.25 per share in
         cash.

Q:       WHY IS THE BOARD OF DIRECTORS RECOMMENDING THAT I VOTE FOR THE MERGER
         AGREEMENT AND THE RELATED CHARTER AMENDMENT?

A:       The board of directors has determined, based upon the unanimous
         recommendation of a special committee of three disinterested directors,
         that the terms and provisions of the Merger Agreement and the proposed
         merger are fair to and in the best interests of General Cigar's public
         stockholders, and the board of directors has accordingly unanimously
         approved the Merger Agreement and related charter amendment required to
         permit the merger. To review the background and reasons for the merger
         in greater detail, see pages 8 to 12.

Q:       SINCE CERTAIN DIRECTORS WILL CONTINUE TO BE STOCKHOLDERS OF GENERAL
         CIGAR AFTER THE MERGER, WHAT CONFLICTS OF INTEREST DID THE BOARD OF
         DIRECTORS HAVE IN MAKING ITS RECOMMENDATION?

A:       Four of the Company's eleven directors have a conflict of interest in
         recommending adoption of the Merger Agreement because, as members of
         the Family, they will continue to have an equity interest in the
         Surviving Corporation. As a result, they will receive the benefits
         of future earnings, growth and increased value of General Cigar, and be
         subject to the risks of such ownership, while you will no longer
         receive any such benefit or be subject to such risks. The board's
         recommendation is based on the unanimous recommendation of the special
         committee, which did not have a conflict of interest in making the
         recommendation. To review the factors considered by the special
         committee and the board of directors in approving the Merger Agreement,
         see pages 12 to 19. To review the interests of the Family directors in
         the merger see page 22.

Q:       HOW DID THE BOARD OF DIRECTORS DECIDE THAT THE PRICE PER SHARE I WILL
         RECEIVE IN THE PROPOSED MERGER IS FAIR TO ME?

A:       The board of directors formed the Special Committee to evaluate and
         negotiate certain terms of the Merger Agreement with Swedish Match.
         The Special Committee independently selected and retained legal and
         financial advisors to assist it in the negotiation, and received an
         opinion from its financial advisor, Deutsche Banc Alex. Brown,
         through Deutsche Bank Securities Inc., a registered broker dealer,
         that as of its date the $15.25 per share you will receive in the
         proposed merger is fair to you from a financial point of view. Both
         the Special Committee and the entire board of directors considered
         this opinion, among other things, in arriving at their
         recommendations with respect to the merger. The opinion, and
         analyses performed in

                                       1
<PAGE>


         rendering the opinion, are described on pages 16 to 20 and the opinion
         is included as Annex B to this proxy statement.

Q:       WHO ARE THE MEMBERS OF THE SPECIAL COMMITTEE?

A:       The Special Committee is comprised of three experienced financial
         executives: Dan W. Lufkin, Chairman, was a co-founder of Donaldson,
         Lufkin & Jenrette and serves on the board of Allen & Co.; Francis T.
         Vincent, Jr. held senior executive positions at Columbia Pictures and
         Coca Cola and is a director of Time Warner, Inc.; and Thomas C. Israel
         is Chairman of A.C. Israel Enterprises, Inc., an investment firm. Each
         has been a director of the Company for more than ten years and will
         have no role in the Surviving Corporation after the merger.

Q:       WHAT ARE THE DISADVANTAGES TO ME OF MERGING GENERAL CIGAR WITH SM
         MERGER CORPORATION?

A:       Following the proposed merger, you will no longer benefit from the
         earnings or growth of General Cigar.

Q:       WHAT VOTE IS REQUIRED TO APPROVE THE MERGER?

A:       There are three votes required to approve the merger and the related
         charter amendment:

          -    the affirmative vote of a majority of all outstanding General
               Cigar common stock, voting as a single class, with Class B shares
               having ten votes per share and Class A shares having one vote per
               share,

          -    the affirmative vote of a majority of the outstanding Class A
               common stock, voting separately as a class, and

          -    the affirmative vote of a majority of the outstanding Class B
               common stock of General Cigar, voting separately as a class.

         The Family has agreed to vote all of their shares of Class B common
         stock in favor of the Merger Agreement and the charter amendment, so
         that the first two votes are assured. However, the merger cannot occur
         without the approval of the merger and the related charter amendment by
         the Class A stockholders, and the Family has agreed to vote the 162
         shares of Class A common stock held by them pro rata in accordance with
         the vote of the public Class A stockholders.

Q:       WHAT IF THE STOCKHOLDERS DO NOT APPROVE THE MERGER AGREEMENT AND THE
         CHARTER AMENDMENT?

A:       The merger will not occur and the Company will continue to operate
         as a publicly traded Company. In addition, it is unlikely that
         another transaction could occur for at least 18 months after
         termination of the merger, because the Family has agreed in the
         Voting Agreement that it will not vote its common stock in favor of
         any other transaction for such period. The Voting Agreement is
         described on page 41.

Q:       WHAT DO I NEED TO DO NOW?

A:       Please mark your vote on, sign, date and mail your proxy card in the
         enclosed return envelope as soon as possible, so that your shares may
         be represented at the special meeting.


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Q:       WHAT RIGHTS DO I HAVE IF I OPPOSE THE MERGER?

A:       Stockholders who oppose the merger may seek appraisal of the fair value
         of their shares, but only if they comply with all of the Delaware law
         procedures explained on pages 42 to 46 and in Annex C to this proxy
         statement.

Q:       WHO CAN VOTE ON THE MERGER?

A:       All Class A and Class B stockholders of record as of the close of
         business on _________, 2000 will be entitled to notice of, and to vote
         at, the special meeting.

Q:       IF MY SHARES ARE HELD IN "STREET NAME" BY MY BROKER, WILL MY BROKER
         VOTE MY SHARES FOR ME?

A:       Your broker will vote your shares ONLY if you provide instructions on
         how to vote. You should follow the directions provided by your broker
         regarding how to instruct your broker to vote your shares.

Q:       MAY I CHANGE MY VOTE AFTER I HAVE MAILED MY SIGNED PROXY CARD?

A:       Yes. You may change your vote before the special meeting by delivering,
         or instructing your broker or other nominee to deliver, a written
         revocation or another signed proxy card with a later date to
         [solicitation agent], before the special meeting or, if you hold your
         shares directly, by attending the special meeting and voting in person.

Q:       SHOULD I SEND MY STOCK CERTIFICATES NOW?

A:       No. After the merger is completed, we will send you a transmittal form
         and written instructions for exchanging your share certificates for
         $15.25 per share.

Q:       WHEN DO YOU EXPECT THE MERGER TO BE COMPLETED?

A:       We are working toward completing the merger as quickly as possible. If
         the Merger Agreement is adopted and the related charter amendment is
         approved and the other conditions to the merger are satisfied, we
         expect to complete the merger shortly after the special meeting.

Q:       WHAT ARE THE U.S. FEDERAL INCOME TAX CONSEQUENCES OF THE MERGER TO ME?

A:       The cash you receive for your shares generally will be taxable for U.S.
         federal income tax purposes and should be taxable as a capital gain. To
         review the federal income tax consequences to stockholders in greater
         detail, see pages 26 to 31.

Q:       WHAT OTHER MATTERS WILL BE VOTED ON AT THE SPECIAL MEETING?

A:       We do not expect that any other matters will be voted upon at the
         special meeting.

Q:       WHO CAN HELP ANSWER MY QUESTIONS?

A:       If you have more questions about the merger or would like additional
         copies of this proxy statement, you should contact [solicitation agent]
         or A. Ross Wollen, General Counsel of General Cigar at (212) 448-3800.


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                                     SUMMARY

         THE FOLLOWING SUMMARY HIGHLIGHTS SELECTED INFORMATION CONTAINED
ELSEWHERE IN THIS PROXY STATEMENT. THIS SUMMARY MAY NOT CONTAIN ALL OF THE
INFORMATION THAT IS IMPORTANT TO YOU, AND IS QUALIFIED IN ITS ENTIRETY BY THE
MORE DETAILED INFORMATION CONTAINED ELSEWHERE IN THIS PROXY STATEMENT, INCLUDING
THE ANNEXES TO IT, AND IN THE DOCUMENTS INCORPORATED BY REFERENCE. TO UNDERSTAND
THE PROPOSED MERGER FULLY AND FOR A MORE COMPLETE DESCRIPTION OF THE TERMS OF
THE PROPOSED MERGER, YOU SHOULD READ CAREFULLY THIS ENTIRE PROXY STATEMENT,
INCLUDING THE ANNEXES TO IT, AND THE DOCUMENTS INCORPORATED BY REFERENCE.

THE SPECIAL MEETING (SEE PAGE 31)

         A Special Meeting of Stockholders of General Cigar will be held at
__:00 a.m., local time, on ______, _______, 2000 at ________, _________,
_________, _________. At the special meeting, you will be asked to consider and
vote on a proposal to adopt the Merger Agreement and approve the related charter
amendment described in this proxy statement.

         Only holders of shares of General Cigar common stock who are holders of
record at the close of business on the record date, _______, 2000, will be
entitled to notice of, and to vote at, the special meeting. On the record date,
there were ___________ shares of common stock outstanding and entitled to vote
held by approximately _____ stockholders of record, including ______ shares of
Class A common stock and ___ shares of Class B common stock.

         Each share of Class A common stock is entitled to one vote per share.
Each share of Class B common stock is entitled to ten votes per share. As of
_______, 2000, __________ votes were eligible to be cast at the special meeting.

         There are three votes required to approve the merger and the related
charter amendment. The affirmative vote of a majority of all outstanding
General Cigar common stock is required to adopt the Merger Agreement and
approve the related charter amendment with Class B shares having ten votes
per share and Class A shares having one vote per share. In addition, the
affirmative vote of a majority of the outstanding Class A common stock of
General Cigar and the affirmative vote of a majority of the outstanding Class
B common stock of General Cigar, each voting separately as a class, is
required to approve the merger and the related charter amendment. The Family
currently owns approximately 74% of General Cigar's Class B common stock in
the aggregate, which they have agreed to vote in favor of the Merger
Agreement and the charter amendment. However, the merger cannot occur without
the approval of the merger and the related charter amendment by the Class A
stockholders, voting separately as a class. The Family has agreed to vote the
162 shares Class A common stock held by them pro rata in accordance with the
vote of the public Class A stockholders. To review a more detailed
description of the interests of the Family, see page 22.

SPECIAL FACTORS (SEE PAGE 8)

         There are a number of factors that you should consider in connection
with voting your shares. They include:

          -    the background of the merger;

          -    the factors considered by the special committee and the board of
               directors;

          -    the opinion of the financial advisor to the special committee;

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          -    the recommendation of the special committee and the board of
               directors;

          -    the purpose and effect of the merger;

          -    the interests of certain persons in the merger; and

          -    the financing of the merger.

         These factors, in addition to several other factors to be considered in
connection with the merger, are described in this proxy statement. For a
detailed discussion of each of these factors, see pages 8 to 25.

THE MERGER AGREEMENT (SEE PAGE 33)

THE VOTING AGREEMENT (SEE PAGE 41)

THE SHAREHOLDERS' AGREEMENT (SEE PAGE 42)

THE STOCK PURCHASE AGREEMENT (SEE PAGE 41)

THE MERGER CONSIDERATION (SEE PAGE 34)

         If the merger is completed, you will be entitled to receive $15.25 per
share in cash for each share of General Cigar common stock you own, without
interest.

CONDITIONS TO THE MERGER (SEE PAGE 35)

         A number of conditions must be satisfied before General Cigar, Swedish
Match AB and SM Merger Corporation are obligated to complete the merger,
including, among others, the following:

          -    there are three votes required to approve the merger and the
               related charter amendment. The affirmative vote of a majority of
               all outstanding General Cigar common stock is required to adopt
               the Merger Agreement and approve the related charter amendment
               with Class B shares having ten votes per share and Class A shares
               having one vote per share. In addition, the affirmative vote of a
               majority of the outstanding Class A common stock of General Cigar
               and the affirmative vote of a majority of the outstanding Class B
               common stock of General Cigar, each voting separately as a class,
               is required to approve the merger and the related charter
               amendment;

          -    the expiration or termination of the waiting period under the
               Hart Scott Rodino Antitrust Improvements Act; and

          -    the absence of any legal or judicial restraints or prohibitions
               preventing completion of the merger.

         Additional conditions involving compliance with representations,
warranties and covenants must be satisfied by General Cigar or waived by Swedish
Match AB or SM Merger Corporation before either Swedish Match AB or SM Merger
Corporation is obligated to complete the merger.

         Additional conditions involving the compliance with representations,
warranties and covenants must be satisfied by Swedish Match AB or SM Merger
Corporation or waived by General Cigar before General Cigar is obligated to
complete the merger.

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                                       5
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- -------------------------------------------------------------------------------

TERMINATION OF THE MERGER AGREEMENT (SEE PAGE 40)

         General Cigar and Swedish Match may agree at any time (including any
time after the Special Meeting) to terminate the Merger Agreement. In addition,
either General Cigar or Swedish Match may terminate the Merger Agreement without
the agreement of the other party under certain circumstances.

ACQUISITION PROPOSALS (SEE PAGE 39)

         In the Merger Agreement, General Cigar agrees not to solicit or
encourage any acquisition proposal for a material portion of General Cigar's
assets or for its common stock, or except under limited circumstances, to
engage in any discussions or provide access to information about General
Cigar with respect to any acquisition proposal for a material portion or more
of General Cigar's assets or for its stock. The Family has agreed in the
Voting Agreement that it will not vote its common stock in favor of any other
transaction for a period of 18 months following any termination of the merger.

APPRAISAL RIGHTS (SEE PAGE 42)

         Stockholders who do not wish to accept $15.25 per share cash
consideration in the merger have the right under Delaware law to have their
shares appraised by the Delaware Chancery Court. This "right of appraisal" is
subject to a number of restrictions and technical requirements. Generally, in
order to exercise appraisal rights, among other things:

          -    you must NOT vote in favor of the Merger Agreement; and

          -    you must make a written demand for appraisal in compliance with
               Delaware law BEFORE the vote on the Merger Agreement.

         Merely voting against the Merger Agreement will not preserve your
right of appraisal under Delaware law. Annex C to this proxy statement
contains the Delaware statute relating to your right of appraisal. If you
hold shares in the name of a broker or other nominee, you must instruct your
nominee to take such steps. Failure by you or your nominee to follow all of
the steps required by this statute will result in the loss of your right of
appraisal.

SELECTED CONSOLIDATED FINANCIAL DATA OF THE COMPANY

         The following table sets forth selected consolidated financial data
for General Cigar and its subsidiaries as of and for each of the two years in
the period ended November 28, 1998 and the 39 weeks ended August 29, 1998 and
August 28, 1999. No separate financial information is provided for Swedish
Match AB or SM Merger Corporation. No pro forma data giving effect to the
proposed merger is provided because General Cigar does not believe such
information is material to stockholders in evaluating the proposed merger and
Merger Agreement since (1) the proposed merger consideration by public
stockholders is all cash and (2) if the proposed merger is completed, the
public stockholders will no longer have any equity interest in the Company.

         The financial data for General Cigar as of and for each of the two
fiscal years in the period ended November 28, 1998 has been derived from the
audited Consolidated Financial Statements of General Cigar. The financial
data for General Cigar as of and for the 39 weeks ended August 29, 1998 and
August 28,1999, has been derived from the unaudited Consolidated Financial
Statements of General Cigar which, in the opinion of General Cigar's
management, include all adjustments necessary for a fair presentation of
General Cigar's financial position and results of operations. All such
adjustments are of a normal recurring nature. The results of operations for
the 39 weeks ended August 28, 1999, are not necessarily indicative of the
results that may be achieved for the full fiscal year, and cannot be used to
indicate financial performance

- -------------------------------------------------------------------------------


                                       6
<PAGE>


- -------------------------------------------------------------------------------

for the entire year. The following financial data should be read in
conjunction with the Consolidated Financial Statements of General Cigar and
the notes thereto included in General Cigar's Annual Report on Form 10-K for
the fiscal year ended November 28, 1998, and Quarterly Reports on Form 10-Q
for the fiscal quarters ended August 29, 1998 and August 28, 1999, which are
incorporated into this proxy statement by reference.

                          GENERAL CIGAR HOLDINGS, INC.
                             SELECTED FINANCIAL DATA
                 (Amounts in thousands, except per share data)

<TABLE>
<CAPTION>

                                                           52 WEEKS ENDED               39 WEEKS ENDED
                                                      ------------------------       ---------------------

                                                      November       November        August          August
                                                       29, 1997      28, 1998        29,1998        28, 1999
                                                      ---------     ----------      --------        ---------
STATEMENT OF OPERATIONS DATA:
<S>                                                   <C>            <C>            <C>            <C>
Net sales ......................................       $262,833       $271,185       $199,383       $140,302
Special charges ................................           --            8,227           --             --
Operating profit ...............................         59,959         40,139         32,741         18,018
Gain on insurance settlement ...................           --            3,753           --             --
Gain on sale of business .......................           --             --             --          152,261
Net income .....................................         36,064         25,815         19,466        106,896
Diluted net income per share ...................       $   1.26       $   0.92       $   0.69       $   3.94
Ratio of earnings to fixed charges and preferred
   dividends ...................................         15.37x          8.36x          8.79x         60.06x
Ratio of earnings to fixed charges and preferred
   dividends (A)................................         15.37x          7.67x          8.79x          7.52x
BALANCE SHEET DATA:
   Working capital .............................       $133,129       $163,303       $163,191       $215,513
   Property and equipment, net .................         67,489         76,809         78,136         59,051
   Total assets ................................        320,205        359,303        357,883        458,770
   Long-term debt ..............................         47,540         66,291         74,629         10,447
   Book value per share ........................       $   7.16       $   8.07       $   7.84       $  12.07
</TABLE>

- ---------------------------------
(A) Excludes the gain on insurance settlement and gain on sale of business.


                                       7
<PAGE>


                                   THE PARTIES

THE COMPANY

         General Cigar Holdings, Inc. ("General Cigar" or the "Company"),
which traces its roots to 1906, is a leading manufacturer and marketer of
premium cigar brands including Macanudo, Partagas, Punch and Hoyo de
Monterrey. The Company is also a major grower of high-quality Connecticut
shade wrapper tobacco, and owns and operates the Club Macanudo cigar bars in
New York City and Chicago.

         For additional information concerning the Company, see "Where You Can
Find More Information" and "Available Information" on pages 52 and 53,
respectively.

SWEDISH MATCH

         Swedish Match AB ("Swedish Match") is an international group with
headquarters in Stockholm, Sweden. Swedish Match manufactures a broad range of
tobacco products, matches and disposable lighters that are sold in approximately
140 countries. Consolidated total sales for the twelve-month period ended
December 31, 1999 amounted to approximately 9,400 MSEK. Swedish Match is listed
on Stockholm Stock Exchange and on NASDAQ (SWMAY).

SM MERGER CORP.

         SM Merger Corporation ("SM Merger Corp.") was incorporated in
Delaware on January 13, 2000 by Swedish Match in connection with the proposed
merger. SM Merger Corp. has not been engaged in any business activities other
than those in connection with the merger. The principal office and business
address of SM Merger Corp. is c/o Swedish Match North America Inc., 6600 West
Broad Street, Richmond, VA 23230. The telephone number of SM Merger Corp. is
(804) 287-3200.

                                 SPECIAL FACTORS

BACKGROUND OF THE MERGER

         The Company, through its predecessors Culbro Corporation and General
Cigar Co., Inc., has been operated as a publicly traded company since 1906.
In recent decades, although cigars have always been its principal business,
its predecessors also diversified into snack foods, plastics, real estate,
and nursery operations. In 1997 those operations not previously sold were
spun off to the stockholders of the Company, and the Company, as a single
purpose cigar company, was brought public on February 28, 1997, by issuing
6,900,000 shares of Class A Common Stock at $18.00 per share with an
aggregate value of $111,500,000.

         The Company's initial public offering occurred during a period of
significant growth in the cigar business and favorable public valuations of
cigar companies. Since the initial public offering, however, public valuations
for companies in the cigar industry have fallen, on a relative basis, below
those of other industries. The public marketplace has been wary of protracted
regulatory uncertainty and the potential impact on the Company of potential
liability for the sale of tobacco products. In addition, the increased demand
for cigars from 1993-1997 combined with relatively low barriers to entry led to
many new entrants in the premium cigar manufacturing business. The Company
believes this resulted in excess inventories and a flood of poor quality cigars
which in turn led to the financial markets downgrading their enthusiasm for the
industry and the publicly traded cigar companies, including the Company. Also at
this time the press coverage of the cigar industry which had been positive
through the 1990's became increasingly negative with many articles focusing on
the declining popularity of cigars. The Company


                                       8
<PAGE>


believes that, over time, these factors had a significant effect on the market's
perception of the Company's value.

         Since the Company's initial public offering, trading volumes for the
shares have been, on average, relatively low, resulting in a relatively
illiquid trading market for the shares. In addition, two of the Company's
main competitors have ceased to be publicly held companies and the number of
securities analysts following the cigar industry on the whole, and the
Company in particular, has declined.

         As a result of the foregoing, certain of the Company's objectives in
going public were not being met. At the same time, a number of public
stockholders conveyed their dissatisfaction with the Company's stock price to
management. In May 1998 the Company instituted a share repurchase program
pursuant to which 1,233,700 shares were bought in the open market at an average
price of $8.63 per share ranging from a low of $5.56 per share to a high of
$10.38 per share from May 26, 1998 until January 14, 1999.

         In early 1999, Edgar M. Cullman, Sr. and Edgar M. Cullman, Jr., the
Chairman and Chief Executive Officer, respectively, together with other
members of management, began to investigate and consider various strategies
to enhance stockholder value. The board determined at that point to engage
Peter J. Solomon Company Limited ("PJSC") to help the Company to consider any
potential strategic plans. The Company determined that it would be in the
best interest of the stockholders to divest the Company of its mass-market
cigar business in order to focus exclusively on the premium cigar business.
The Company management believed the mass-market sale would allow them to
focus their efforts on the premium cigar business where they believed they
could add the greatest strategic value due to their expertise. The Company
considered a number of potential buyers with the goal of selling the
mass-market business.

         On April 30, 1999, Swedish Match North America acquired the Company's
mass-market business for $200 million in cash. The Company and Swedish Match
also entered into several agreements to source tobacco and distribute cigars.
Throughout the summer and fall of 1999, there were numerous contacts
between the Company and Swedish Match relating to the transition matters
following the sale of the mass-market business and their various agreements. As
a relationship developed between representatives of Swedish Match and Company
management, Swedish Match management recognized that their strengths, experience
and resources complemented those of the Company: while the Company's strengths
are in the United States premium cigar business, Swedish Match possesses
extensive international cigar and smokeless tobacco experience, as well as an
international reputation and an established network of international contacts
and resources.

         Despite the mass-market sale and the value of the Company's ongoing
relationship with Swedish Match there was little appreciation in the Company's
stock price. However, the sale did enable the Company, as planned, to focus on
the premium cigar market, in which management believed the Company had a
competitive advantage.

         Beginning in early fall 1999 Swedish Match indicated on several
occasions that they were interested in the possibility of forming a strategic
partnership with the Company's current management and the Family by purchasing
the equity in the Company held by the public stockholders.

         At the November 4, 1999 meeting of the Company's board of directors,
the Chairman and Chief Executive Officer discussed news reports about the
pending merger of


                                       9
<PAGE>


Seita, S.A., and Tabacalera, S.A., to form Altadis, S.A. As a result of the
merger, Altadis, S.A. would own the Company's U.S. competitors, Consolidated
Cigar and Havatampa, and manufacturing facilities in the Dominican Republic
and Honduras, and the premium brand Romeo and Julieta. The board members
discussed the merger at length, particularly the strong financial ties each
of the merging companies had to Cuba and the brands and distribution power
the merged company would now have in the United States. At the end of the
meeting, the Company's Chief Executive Officer initiated a general discussion
of the future of the cigar industry and his desire to consider strategic
alternatives for the Company to enhance stockholder value. Mr. Cullman also
mentioned that he had been approached by Swedish Match about the possibility
of a strategic alliance between the Company and Swedish Match. The board
agreed that management should pursue discussions with Swedish Match with the
assistance of PJSC. Edgar M. Cullman, Sr. and Edgar M. Cullman, Jr. indicated
to the board that the Family had not reached any decision as to whether or
not the Family would support any alliance with Swedish Match. During the
month of November, members of Company management met several times with PJSC
and solicited advice on various scenarios for a possible transaction with
Swedish Match.

         At the December 2, 1999 board meeting, Edgar M. Cullman, Sr. and
Edgar M. Cullman, Jr. apprised the Company's board of directors that a senior
representative of Swedish Match had invited them to meet with him and other
senior representatives of Swedish Match in London on December 7 and 8.

         At the meetings on December 7 and 8 in London, Swedish Match indicated
a high level of interest in making a significant strategic investment in the
Company. The Company's management and its representatives presented Swedish
Match with certain financial information relating to the Company in order to
allow Swedish Match to assess an appropriate valuation of the Company. The
Company's management also presented Swedish Match with a confidentiality
agreement which Swedish Match subsequently signed and returned to the Company.
Swedish Match indicated that although they were interested in acquiring a
significant equity stake in the Company, they wanted Edgar M. Cullman, Sr. and
Edgar M. Cullman, Jr. to maintain management responsibility and day-to-day
control of General Cigar.

         On December 9, 1999, upon their return to New York, the Chairman and
the Chief Executive Officer informed the board in a conference call that Swedish
Match had expressed a high level of interest in a strategic alliance with the
Company and that senior representatives of Swedish Match planned to come to New
York on December 19 and 20 to discuss further the possible alliance between
Swedish Match and the Company. The board also discussed that day's announcement
by Habanos, S.A., the Cuban cigar marketing and sales entity, of its intention
to sell a 50% interest to Altadis S.A. and the resulting further consolidation
of the world leadership in the cigar market.

         On December 19, 20 and 21, 1999, representatives of Swedish Match,
the Company and the Family met at the offices of PJSC to further discuss the
terms of a potential equity investment by Swedish Match in the Company. The
Company made management representatives including the Chief Financial Officer
available to Swedish Match in order to permit Swedish Match to begin their
due diligence process. During the discussion Swedish Match again indicated
that they were interested in acquiring a significant stake in the Company but
also indicated their desire to have Edgar M. Cullman, Sr. and Edgar M.
Cullman, Jr. remain as Chairman and Chief Executive Officer and continue to
control the Company's day-to-day operations. The Family indicated their
desire to retain the majority of their equity in the Company, to have Edgar
M. Cullman, Sr. and Edgar M. Cullman, Jr. to continue to control the
day-to-day operations, and to have a mechanism to provide further liquidity
with respect to their retained ownership.

         The parties developed a potential transaction structure to
accomplish their objectives which would consist of a sale by the Family to
provide liquidity with respect to approximately one third of the Family's
aggregate equity in the Company to Swedish Match followed immediately by a
merger in which the Family would retain their remaining equity interest in
the Surviving Corporation. In addition, pursuant to the proposed transaction,
Swedish Match and representatives of the Family discussed potential terms for
put and call arrangements pursuant

                                       10
<PAGE>


to which the Family could sell and Swedish Match could acquire the retained
equity interests of the Family. Representatives of the Family and Swedish
Match also discussed potential terms of a shareholders agreement pursuant to
which Edgar M. Cullman, Sr. and Edgar M. Cullman, Jr. would continue to be
responsible for day-to-day management of the Surviving Corporation and
members of the Family would designate a majority of the board of directors of
the Surviving Corporation.

         Given Swedish Match's continuing strong interest, the Company's board
of directors, in late December 1999, authorized the formation of special
committee (the "Special Committee") of three disinterested directors and the
retention by the Special Committee of financial and legal advisors independent
of the Company in order to be prepared to respond to an offer from Swedish
Match, if one were received. The Special Committee was authorized to advise, and
make recommendations to, the board concerning the fairness of the structure and
terms of any transaction with Swedish Match. Neither it nor any of its advisors
were authorized to solicit any offers by any third party with respect to any
acquisition of stock. Following meetings with law firms and investment banking
firms selected by the Special Committee for their familiarity with transactions
of the type being contemplated, the Special Committee retained the law firm of
Wachtell, Lipton, Rosen & Katz ("Wachtell, Lipton") as counsel to the Special
Committee, and Deutsche Bank Securities Inc. ("Deutsche Bank ") as financial
advisor to the Special Committee, to assist in its consideration of, and
negotiations with respect to, a transaction.

         Through early January, Swedish Match continued to review the
transaction with its management in Stockholm and commenced its legal and
financial due diligence. During this period, the Special Committee and its legal
counsel conducted a detailed review of the transaction under discussion. At the
same time, Deutsche Bank conducted its due diligence review of the Company,
including interviews of senior management of the Company, with respect to the
Company's business prospects and other issues. The Special Committee met or
participated in telephone conference calls with its financial and legal advisors
to discuss the terms of the transaction and the progress of Deutsche Bank's due
diligence review of the Company and its business. Counsel to the Company and
Swedish Match drafted and negotiated forms of a Merger Agreement, stockholders'
agreement, voting agreement and stock purchase agreement to reflect the most
likely structure for the transaction. These form agreements were delivered by
Company counsel to Wachtell, Lipton, Deutsche Bank and the Special Committee in
early January for their review and comment.

         During the week of January 10th, representatives from Swedish Match
flew to New York and negotiations continued throughout the week of January
10th and into the following week. During the same time, drafting of the
transaction documents and due diligence by Swedish Match and the Special
Committee continued.

         Between January 17 and January 19, negotiations took place among the
representatives of the Family, Swedish Match and, on behalf of the public
stockholders, the Special Committee, regarding the terms of the transaction
as a result of which Swedish Match agreed at the request of the Special
Committee to increase the price to be paid to public stockholders in the
merger from $15.00 to $15.25 per share and, in connection therewith, the
Family agreed to increase from twelve to eighteen months the period they
would be prohibited from pursuing other transactions. The Family also agreed
that 3.5 million of their shares would be sold to Swedish Match for $15.00
per share.

         At a meeting of the Special Committee held on January 19, 2000,
Deutsche Bank delivered their oral opinion to the Special Committee,
subsequently confirmed in writing as of the same date, as to the fairness,
from a financial point of view, of the merger consideration to be paid to the
public stockholders. Following its receipt of Deutsche Bank's opinion,
described under "Special Factors -- Fairness of the Merger" and "Special
Factors -- Opinion of Financial Advisor to the Special Committee," and advice
that the Family was prepared to support the transaction, subject
to its forthcoming meeting with Swedish Match executives, the Special
Committee unanimously decided to recommend the transaction to the full

                                       11
<PAGE>


board of directors. Immediately following the meeting of the Special
Committee, a meeting of the entire board of directors was held. Deutsche Bank
reviewed the terms of the opinion it delivered to the Special Committee and
Latham & Watkins and Wachtell, Lipton discussed the terms of the transaction
documents. The board of directors then, upon the unanimous recommendation of
the Special Committee, unanimously approved and declared the advisability of
the Merger Agreement (the "Merger Agreement"), the charter amendment, all
other related agreements and the transactions contemplated thereby, including
the merger of SM Merger Corp. with and into the Company, with the Company as
the surviving corporation (the "Surviving Corporation"), and the board
subsequently authorized the execution and delivery of the agreements. After
the meeting of the board on January 19, 2000, Swedish Match representatives
and Company management met at the offices of Latham & Watkins, counsel to the
Company, in New York where the agreements were executed and delivered by
representatives of each party to such agreements. A public announcement was
made prior to the opening of business in New York on January 20, 2000.

                     RECOMMENDATION OF THE SPECIAL COMMITTEE
                 AND BOARD OF DIRECTORS; FAIRNESS OF THE MERGER

         As discussed under "Special Factors -- Background of the Merger," the
Special Committee unanimously recommended the Merger Agreement and the merger
to the board, determining the Merger Agreement and the merger to be fair to
and in the best interests of the public stockholders. In reaching this
conclusion, the Special Committee considered a number of factors, including,
among other things, the Deutsche Bank opinion which states that, as of the
date and subject to the assumptions and limitations stated in the opinion,
the consideration to be received by public stockholders pursuant to the
Merger Agreement is fair from a financial point of view to the public
stockholders. The full text of the Deutsche Bank opinion, which sets forth
the opinion expressed, procedures followed, matters considered and
limitations on review undertaken in connection with the opinion, is attached
as Annex B to this proxy statement. We urge you to read the opinion in its
entirety.

         REASONS FOR THE SPECIAL COMMITTEE'S DETERMINATION. In reaching its
recommendation, the Special Committee considered the following material factors:

                  -        The terms of the proposed merger, most importantly
         the price of $15.25 per share to be paid to the public stockholders,
         which represents a 76.8% premium to the closing price of the common
         stock on January 18, 2000 (the day before the Special Committee reached
         its recommendation) and a 93.7% premium to the closing price for the
         common stock on December 17, 1999, one month prior to the announcement
         of the proposed transaction. The Special Committee determined that
         these terms, which were the product of arm's-length negotiations
         between Swedish Match on the one hand and Company management and
         members of the Family on the other hand, as well as between Swedish
         Match and the Special Committee, provide public stockholders with a
         transaction that, taking into account the risks and potential
         rewards of continued investment in the Company, is very favorable to
         the public stockholders and more attractive to the public
         stockholders than retaining their shares of common stock.

                  -        The presentation and opinion of Deutsche Bank which
         included, among other things, analyses of the value of the Company and
         comparisons with similar companies and similar acquisition
         transactions, details of which are described under "Special Factors
         -- Opinion of Financial Advisor to the Special Committee," and which
         indicated that the consideration to be received by the public
         stockholders was fair to such holders from a financial point of view.
         In this regard, the Special Committee noted especially that Deutsche
         Bank had not been authorized to solicit, and did not solicit, interest
         from any other potential acquirer of the Company or its assets. The
         Special Committee concluded that each of the three valuation


                                       12
<PAGE>


         analyses performed by Deutsche Bank supported the Special Committee's
         conclusion that the merger is fair to and in the best interest of the
         public stockholders.

                  -        Other provisions of the Merger Agreement and the
         agreements between Swedish Match and members of the Family. In
         particular, the Special Committee considered the provisions of the
         Merger Agreement that prohibit the Company from soliciting other
         potential acquirers, and the provisions of the Voting Agreement
         between Swedish Match and members of the Family that require the
         Family to vote their Class B shares, constituting a majority of the
         voting power of the Company's common stock, in favor of the merger
         and against any alternative acquisition of the Company during the
         term of the Merger Agreement and for 18 months after termination of
         the Merger Agreement in the event the Merger Agreement is terminated
         prior to closing. The Special Committee recognized that these
         provisions could deter a potential acquirer from proposing a
         transaction that might be more favorable to the public stockholders
         than the merger. However, the Special Committee did not consider it
         likely that an alternative buyer would be willing to pay a higher
         price than Swedish Match is offering the public stockholders. The
         Special Committee also considered statements by members of the
         Family that they would not consider a sale of its entire interest in
         the Company at the present time.

                  -        Although members of the Family were retaining a
         substantial investment in the Company after the merger, subject to
         put and call agreements with Swedish Match, they had agreed to sell
         3,500,000 shares to Swedish Match immediately before the merger at a
         price of $15.00 per share.

                  -        The Company's business, conditions and prospects. In
         this respect, the Special Committee considered that the projections
         provided by the Company for the years 2000 through 2005 showed
         year-to-year increases in net income and profit margins. The Special
         Committee noted, however, that in the recent past the Company has been
         unable to predict its own financial performance or the conditions
         prevailing in its industry with any regularity, and that both have
         exhibited high volatility.

                  -        The current and historical trading prices for the
         Company's shares. In this respect, the Special Committee considered
         that although the Company's shares were initially offered to the public
         at a price of $18.00 per share in February 1997 and had traded as high
         as $34.00 in that year, the shares had not traded above $15.00 since
         May 1998 and had traded for as little as $5.625 per share during the
         last quarter of 1999.

                  -        The risks to public stockholders associated with the
         common stock, including, without limitation, the risks associated with
         tobacco liability litigation and possible governmental action that
         would have the effect of reducing demand for tobacco products,
         including likely new requirements for health warnings on products
         packaging and advertising. The Special Committee believed that the
         uncertainty relating to these risks could be an obstacle to realizing
         stockholder value, and the Special Committee recognized that the merger
         would eliminate these risks to public stockholders.

                  -        The risks associated with the Company's investment in
         Russian securities and the uncertainty in valuing those securities.

                  -        The fact that the merger requires approval of the
         charter amendment by the holders of a majority of the outstanding
         shares of Class A common stock voting as a


                                       13
<PAGE>


         separate class, with any Class A shares held by the Family voting in
         the same proportion as votes cast by the public stockholders.

         The Special Committee also noted that the $15.25 per share represented
a 26.3% premium to the book value of the Company per share at November 27, 1999
of $12.07. However, the Special Committee did not consider this to be of
particular significance, because it did not believe that a reliable correlation
exists between book value and fair market value for businesses such as the
Company, where such a significant portion of the value of the business consists
of ongoing relationships with customers.

         In view of the fact that Swedish Match and members of the Family had
indicated to the Special Committee their intention to continue to operate the
business of the Company, the Special Committee did not perform, or ask
Deutsche Bank to perform, a formal liquidation analysis of the Company.
However, due to the nature of the Company's tangible assets, which consist
primarily of inventory and accounts receivable, the Special Committee
believed that there was no practical possibility that a liquidation of the
Company would produce greater value to the public stockholders than the
merger. Instead, the Special Committee focused primarily on the Company's
value as a going concern, as reflected in the various analyses described
under "Special Factors -- Opinion of Financial Advisor to the Special
Committee" on page 16.

         The foregoing discussion of the information and factors considered and
given weight by the Special Committee is not intended to be exhaustive. In view
of the wide variety of the factors considered in connection with its evaluation
of the proposed merger, the Special Committee did not find it practicable to,
and did not, quantify or otherwise attempt to assign relative weights to the
foregoing factors or determine that any factor was of particular importance.
Rather, the Special Committee viewed its position and recommendation as being
based on the totality of the information presented and considered by it.

         REASONS FOR THE BOARD'S DETERMINATION. In reaching its decision to
approve the Merger Agreement, the board relied on the Special Committee's
recommendation and the factors relied on by the Special Committee as described
above. In view of the wide variety of factors considered in connection with its
evaluation of the proposed merger, the board did not find it practicable to, and
did not, quantify or otherwise attempt to assign relative weights to the
foregoing factors or determine that any factor was of particular importance.
Rather, the board viewed its position as being based on the totality of the
information presented and considered by it. In connection with its consideration
of the determination by the Special Committee, as part of its determination with
respect to the fairness of the consideration to be received by holders of common
stock pursuant to the Merger Agreement, the board adopted the conclusion, and
the analyses underlying such conclusion, of the Special Committee, based upon
its view as to the reasonableness of such analyses.

         FAIRNESS OF THE MERGER TO UNAFFILIATED STOCKHOLDERS. The board
believes that the merger is fair to and in the best interests of unaffiliated
stockholders for all of the reasons set forth above. In addition, in light of
the fact that certain members of the Company's board, as members of the
Family or as senior executives of the Company, have interests in the merger
that differ from those of the public stockholders, the Company formed the
Special Committee, consisting of three independent directors of the Company,
none of whom are members of the Family or officers or employees of the
Company, Swedish Match or their respective affiliates, to consider Swedish
Match's proposal. The Special Committee engaged independent counsel and
Deutsche Bank. The merger consideration of $15.25 per share was the highest
price obtained following arm's-length negotiations between the Special
Committee and representatives of Swedish Match. Deutsche Bank considered the
fairness of the consideration to be received by the public stockholders
pursuant to the Merger Agreement. The Special Committee unanimously
determined that the Merger Agreement and the merger and related charter
amendment are fair to and in the best interests of the public stockholders.
Finally, the board considered

                                       14
<PAGE>


the fact that the merger requires the approval of the charter amendment by
the holders of a majority of the outstanding shares of Class A common stock,
with any shares held by the Family voted in the same proportion as those
owned by public stockholders.

         In light of all of the foregoing, none of the Special Committee, the
board and a majority of the directors who are not employees of the Company
considered it necessary to, and both the Special Committee and the board believe
the proposed transaction is fair despite the fact they did not retain an
unaffiliated representative to act solely on behalf of unaffiliated stockholders
for purposes of negotiating the terms of the merger and the Merger Agreement.

         In reaching this conclusion, both the Special Committee and the
board considered it significant that (i) all members of the Special Committee
were independent of the Company, the Family and Swedish Match, (ii) all
members of the Special Committee were highly experienced and sophisticated in
business and financial matters and were well-informed about the business and
operations of the Company, (iii) the Special Committee had retained
independent financial and legal advisors that had extensive experience with
transactions similar to the merger and (iv) Deutsche Bank had been retained
to advise the Special Committee as to the fairness, from a financial point of
view, of the proposal received from Swedish Match and had reached the
conclusions expressed in their opinion.

         THE CULLMAN FAMILY. Edgar M. Cullman, Sr. and Edgar M. Cullman, Jr.
(the "Cullmans") believe that the terms of the merger are fair to the public
stockholders. In determining the fairness of the merger, the Cullmans
considered a number of factors collectively and, other than as specifically
indicated below, did not assign relative weights to them in reaching its
conclusion. However, the order of the discussion of the factors below
reflects generally their view of the relative importance of the various
factors, with the most important factors being discussed first. The Cullmans
did not consider any one factor as decisive. In connection with its
consideration of the determination by the Special Committee, as part of its
determination with respect to the fairness of the consideration to be
received by holders of common stock pursuant to the Merger Agreement, the
Cullmans adopted the conclusion, and the analyses underlying such conclusion,
of the Special Committee, based upon their view as to the reasonableness of
such analyses.

        -       PREMIUM OVER RECENT MARKET PRICES. The Cullmans placed
considerable weight on the fact that the $15.25 per share to be paid to the
public stockholders pursuant to the merger represented a premium of more than
76.8% over the closing price per Share as reported on the NYSE on January 18,
2000, the last trading day prior to the signing of the Merger Agreement. For
additional historical prices of the stock, see page 47.

        -       SALE OF CERTAIN CULLMAN FAMILY SHARES. The Cullmans
considered the fact that certain members of the Family agreed to sell 3.5
million shares or approximately one-third of their holdings to Swedish Match
immediately prior to the merger for $15.00 per share.

        -       VALUE OF STRATEGIC ALLIANCE. The Cullmans also considered
that there were numerous strategic advantages to an alliance between Swedish
Match and the Company, which they believed would cause Swedish Match to place
a higher value on the Company than would other potential investors.

        -       RECOMMENDATION OF THE SPECIAL COMMITTEE. The Cullmans placed
considerable weight on the fact that the Special Committee, with the
assistance of Deutsche Bank and the Special Committee's independent legal
counsel, participated in the negotiations of the terms of the Merger
Agreement, and that the merger was recommended by the Special Committee for
approval by the Company's board of directors. The Cullmans also noted that
the members of the Special Committee, have been directors of the Company and
the Company's predecessor for many years and possess a substantial knowledge
of and familiarity with the Company's business and the cigar industry.

                                       15
<PAGE>


     -   FAIRNESS OPINION. The Cullmans placed significant weight on the fact
that the Special Committee had received the opinion of Deutsche Bank that the
consideration to be paid to the public stockholders in the merger is fair to
the public stockholders from a financial point of view, although the Cullmans
recognize that such opinion was not addressed to them, nor for their use or
benefit. In connection with their consideration of the Deutsche Bank opinion,
as part of the determination with respect to the fairness of the merger, the
Cullmans adopted the financial analyses underlying such opinion based upon
their review as to the reasonableness of such analyses. A copy of Deutsche
Bank's opinion, which sets forth the assumptions made, matters considered and
limitations of the review undertaken, is attached as Annex B to this Proxy
Statement and should be read in its entirety by each stockholder. See
"Special Factors -- Opinion of Financial Advisor to the Special Committee."

     -   OTHER FACTORS. The Cullmans took into consideration that the public
stockholders will not have the opportunity to participate in any future
growth of the Company following consummation of the merger. The Cullmans also
considered that in addition to the required adoption of the Merger Agreement
and approval of the charter amendment by the Class A stockholders, public
stockholders who do not vote in favor of the merger will have the right to
demand appraisal of the fair value of their shares under the DGCL. See
"Proposal One: Adoption of the Merger Agreement -- Appraisal Rights."

OPINION OF FINANCIAL ADVISOR TO THE SPECIAL COMMITTEE

         Deutsche Bank has acted as financial advisor to the Special Committee
in connection with the merger. At the January 19, 2000 meeting of the Special
Committee, Deutsche Bank delivered its oral opinion, subsequently confirmed in
writing as of the same date, to the Special Committee to the effect that, as of
the date of such opinion, based upon and subject to the assumptions made,
matters considered and limits of the review undertaken by Deutsche Bank, the
$15.25 per share price was fair, from a financial point of view, to the
Company's public stockholders.

         THE FULL TEXT OF DEUTSCHE BANK'S WRITTEN OPINION, DATED JANUARY 19,
2000, WHICH SETS FORTH, AMONG OTHER THINGS, THE ASSUMPTIONS MADE, MATTERS
CONSIDERED AND LIMITS ON THE REVIEW UNDERTAKEN BY DEUTSCHE BANK IN CONNECTION
WITH THE OPINION, IS ATTACHED AS ANNEX B TO THIS PROXY STATEMENT AND IS
INCORPORATED HEREIN BY REFERENCE. YOU ARE URGED TO READ THE OPINION IN ITS
ENTIRETY. THE SUMMARY OF THE OPINION SET FORTH IN THIS PROXY STATEMENT IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO THE FULL TEXT OF THE OPINION.

         In connection with Deutsche Bank's role as financial advisor to the
Special Committee, and in arriving at its opinion, Deutsche Bank has, among
other things, reviewed certain publicly available financial information and
other information concerning the Company and certain internal analyses and
other information furnished to it by the Company. Deutsche Bank also held
discussions with members of the senior management of the Company regarding
its business and prospects. In addition, Deutsche Bank (i) reviewed the
reported prices and trading activity for the common stock of the Company (ii)
compared certain financial and stock market information for the Company with
similar information for selected companies whose securities are publicly
traded, (iii) reviewed the financial terms of selected recent business
combinations which it deemed comparable in whole or in part to the
transaction with Swedish Match, (iv) reviewed the terms of the Merger
Agreement and certain related documents, (v) considered the potential value
of the Company's long term investments, which consisted primarily of Russian
bonds, which have a carrying value of $21.2 million ($0.75 per share)
and face value of approximately $58 million (approximately $2.00 per share),
and (vi) performed such other studies and analyses and considered such other
factors as it deemed appropriate.


                                       16
<PAGE>


         In preparing its opinion, Deutsche Bank did not assume responsibility
for the independent verification of, and did not independently verify, any
information, whether publicly available or furnished to it, concerning the
Company, including, without limitation, any financial information, forecasts or
projections, considered in connection with the rendering of its opinion.
Accordingly, for purposes of its opinion, Deutsche Bank assumed and relied upon
the accuracy and completeness of all such information. Deutsche Bank did not
conduct a physical inspection of any of the properties or assets, and did not
prepare or obtain any independent evaluation or appraisal of any of the assets
or liabilities of the Company. With respect to the financial forecasts and
projections made available to Deutsche Bank and used in its analysis, Deutsche
Bank has assumed that they have been reasonably prepared on bases reflecting the
best currently available estimates and judgments of the management of the
Company as to the matters covered thereby. In rendering its opinion, Deutsche
Bank expressed no view as to the reasonableness of such forecasts and
projections or the assumptions on which they are based. The opinion was
necessarily based upon economic, market and other conditions as in effect on,
and the information made available to Deutsche Bank as of, the date of such
opinion.

         For purposes of rendering its opinion, Deutsche Bank has assumed that,
in all respects material to its analyses, the representations and warranties of
the Company and Swedish Match contained in the Merger Agreement are true and
correct, that the Company and Swedish Match will each perform all of the
covenants and agreements to be performed by them under the Merger Agreement and
that all conditions to the obligation of each of the Company and Swedish Match
to consummate the merger will be satisfied without any waiver thereof. Deutsche
Bank has also assumed that all material governmental, regulatory or other
approvals and consents required in connection with the consummation of the
transactions contemplated by the Merger Agreement will be obtained and that in
connection with obtaining any necessary governmental, regulatory or other
approvals and consents, or any amendments, modifications or waivers to any
agreements, instruments or orders to which either the Company or Swedish Match
is a party or subject or by which it is bound, no limitations, restrictions or
conditions will be imposed, or amendments, modifications or waivers made, that
would have an adverse effect on the Company or Swedish Match or materially
reduce the contemplated benefits of the merger to the Company.

         In connection with Deutsche Bank's role as financial advisor to the
Special Committee and in arriving at its opinion, Deutsche Bank was not
authorized to solicit, and did not solicit, interest from any other person with
respect to the acquisition of the Company or any of its assets.

         Set forth below is a brief summary of certain financial analyses
performed by Deutsche Bank in connection with its opinion and reviewed first at
the meeting of the Special Committee and then at meeting of the entire board on
January 19, 2000:

         HISTORICAL STOCK PERFORMANCE. Deutsche Bank reviewed and analyzed
recent and historical market prices and trading volume for the Company common
stock and compared such market prices to certain stock market and industry
indices.

         ANALYSIS OF SELECTED PUBLICLY TRADED COMPANIES. Deutsche Bank compared
certain financial information and commonly used valuation measurements for the
Company to corresponding information and measurements for a group of seven
publicly traded tobacco industry companies (consisting of Holt's Cigar Holdings,
Inc., 800-JR Cigar, Inc., Altadis, S.A., Gallaher Group plc, Imperial Tobacco
Group plc, RJ Reynolds Tobacco Holdings, Inc. and Sousa Cruz, S.A.
(collectively, the "Selected Companies")). Such financial information and
valuation measurements included, among other things, (i) common equity market
valuation; (ii) operating performance; (iii) ratios of common equity market
value as adjusted for debt and cash ("Enterprise Value") to earnings before
interest expense, income taxes and depreciation and amortization ("EBITDA"), and
earnings before interest expense and income taxes ("EBIT"); and (iv) ratios of
common equity market prices per share ("Price") to earnings per share ("EPS").
To calculate the


                                       17
<PAGE>


trading multiples for the Company and the Selected Companies, Deutsche Bank used
publicly available information concerning historical and projected financial
performance, including published historical financial information and earnings
estimates reported by research analysts and the Institutional Brokers Estimate
System ("IBES"). IBES is a data service that monitors and publishes compilations
of earnings estimates by selected research analysts regarding companies of
interest to institutional investors. Deutsche Bank calculated that the multiple
of Enterprise Value to estimated calendar year 1999 EBITDA was 4.3x for the
Company, compared to a range of 1.3x to 8.4x, with a mean of 5.7x, for the
Selected Companies; and the multiple of Enterprise Value to estimated calendar
year 1999 EBIT was 6.0x for the Company, compared to a range of 1.9x to 8.9x
with a mean of 6.4x, for the Selected Companies. Deutsche Bank further
calculated that the multiple of Price to estimated calendar year 1999 EPS was
13.7x for the Company, compared to a range of 5.7x to 14.8x, with a mean of
8.5x, for the Selected Companies. Deutsche Bank concluded that this analysis
yielded a range of value of $5.75 to $10.25 per share.

         None of the companies utilized as a comparison were identical to the
Company. Accordingly, Deutsche Bank believes the analysis of publicly traded
comparable companies is not simply mathematical. Rather, it involves complex
considerations and qualitative judgments, reflected in Deutsche Bank's opinion,
concerning differences in financial and operating characteristics of the
comparable companies and other factors that could affect the public trading
value of the comparable companies.

         ANALYSIS OF SELECTED PRECEDENT TRANSACTIONS. Deutsche Bank reviewed
the financial terms, to the extent publicly available, of five completed
mergers and acquisition transactions since September 1, 1997 involving
companies in the cigar and tobacco industries (the "Selected Transactions").
Deutsche Bank calculated various financial multiples and premiums over market
value based on certain publicly available information for each of the
Selected Transactions and compared them to corresponding financial multiples
and premiums over market value for the merger. Deutsche Bank calculated that
the multiple of Enterprise Value to one year forward EBITDA was 3.7x for the
merger compared to a range of 5.5x to 8.8x, with a mean of 7.0x, for the
Selected Transactions; the multiple of Enterprise Value to one year forward
EBIT was 5.0x for the merger compared to a range of 6.0x to 7.8x, with a mean
of 7.2x, for the Selected Transactions. Deutsche Bank further calculated that
the multiple of Price times the total number of outstanding shares of common
stock to one year forward net income was 24.0x for the merger compared to a
range of 8.3x to 15.1x, with a mean of 11.3x, for the Selected Transactions.
Deutsche Bank also calculated that the Selected Transactions were effected at
a premium to the acquired companies' per share market price one month prior
to the announcement of the transaction and to the acquired companies' per
share market price one week prior to announcement of the transaction with a
median of 67.0%, and 33.5%, respectively, compared to premiums of 93.7% and
75.5%, respectively, for the merger. All multiples for the Selected
Transactions were based on public information available at the time of
announcement of such transaction, without taking into account differing
market and other conditions during the two-year period during which the
Selected Transactions occurred. Deutsche Bank concluded that this analysis
yielded a range of value of $7.25 - $14.00 per share.

         Because the reasons for, and circumstances surrounding, each of the
Selected Transactions analyzed were so diverse, and due to the inherent
differences between the operations and financial conditions of the Company and
the companies involved in the Selected Transactions, Deutsche Bank believes that
a comparable transaction analysis is not simply mathematical. Rather, it
involves complex considerations and qualitative judgments, reflected in Deutsche
Bank's opinion, concerning differences between the characteristics of these
transactions and the merger that could affect the value of the subject companies
and businesses and the Company.

         DISCOUNTED CASH FLOW ANALYSIS. Deutsche Bank performed a discounted
cash flow analysis for General Cigar Holdings, Inc. Deutsche Bank calculated the
discounted cash flow values for the Company


                                       18
<PAGE>


as the sum of the net present values of (i) the estimated future cash flow that
the Company will generate for the years 2000 through 2005 plus (ii) the terminal
value of the Company at the end of such period. The estimated future cash flows
were based on the financial projections for the years 2000 through 2005 prepared
by the Company. The terminal values of the Company were calculated based on
projected EBITDA for 2005 and a range of multiples of 3.0x to 5.0x. Deutsche
Bank used discount rates ranging from 11.0% to 13.0%. Deutsche Bank used such
discount rates based on its judgment of the estimated weighted average cost of
capital of the Selected Companies, and used such multiples based on its review
of the trading characteristics of the common stock of the Selected Companies.
This analysis indicated a range of values of $11.62 to $14.44 per share.

         The foregoing summary describes all analyses and factors that Deutsche
Bank deemed material in its presentation to the Special Committee, but is not a
comprehensive description of all analyses performed and factors considered by
Deutsche Bank in connection with preparing its opinion. The preparation of a
fairness opinion is a complex process involving the application of subjective
business judgment in determining the most appropriate and relevant methods of
financial analysis and the application of those methods to the particular
circumstances and, therefore, is not readily susceptible to summary description.
Deutsche Bank believes that its analyses must be considered as a whole and that
considering any portion of such analyses and of the factors considered without
considering all such analyses and factors could create a misleading view of the
process underlying the opinion. In arriving at its opinion, Deutsche Bank did
not assign specific weights to any particular analyses or factors.

         In conducting its analyses and arriving at its opinions, Deutsche
Bank utilized a variety of generally accepted valuation methods. The analyses
were prepared solely for the purpose of enabling Deutsche Bank to provide its
opinion to the Special Committee as to the fairness to the public
stockholders of the Company of the $15.25 per share price and do not purport
to be appraisals or necessarily reflect the prices at which businesses or
securities actually may be sold, which are inherently subject to uncertainty.
In connection with its analyses, Deutsche Bank made, and was provided by the
Company management with, numerous assumptions with respect to industry
performance, general business and economic conditions and other matters, many
of which are beyond the control of the Company or its advisors. Analyses
based on estimates or forecasts of future results are not necessarily
indicative of actual past or future values or results, which may be
significantly more or less favorable than suggested by such analyses. Because
such analyses are inherently subject to uncertainty, being based upon
numerous factors or events beyond the control of the Company, or its
advisors, neither the Company nor Deutsche Bank nor any other person assumes
responsibility if future results or actual values are materially different
from these forecasts or assumptions.

         The terms of the merger were determined through negotiations among
the Company, the Special Committee and Swedish Match and were approved by the
Company board of directors. Although Deutsche Bank provided advice to the
Special Committee during the course of these negotiations, the decision to
enter into the merger and the terms thereof were solely that of the Company's
board of directors. As described above, the opinion and presentation of
Deutsche Bank to the Special Committee were only one of a number of factors
taken into consideration by the Special Committee and the Company's board of
directors in making their determination to approve the transaction. Deutsche
Bank's opinion was provided to the Special Committee to assist its in
connection with it consideration of the merger and does not constitute a

                                       19
<PAGE>


recommendation to any holder of the Company common stock as to how to vote with
respect to the merger.

         The Special Committee selected Deutsche Bank as financial advisor in
connection with the merger based on Deutsche Bank's qualifications, expertise,
reputation and experience in mergers and acquisitions. The Special Committee
retained Deutsche Bank pursuant to a letter agreement dated January 7, 2000 (the
"Engagement Letter"). As compensation for Deutsche Bank's services in connection
with the merger, the Company has agreed to pay Deutsche Bank a cash fee of
$500,000, regardless of whether the merger is consummated. The Company has also
agreed to reimburse Deutsche Bank for reasonable fees and disbursements of
Deutsche Bank's counsel and all of Deutsche Bank's reasonable travel and other
out-of-pocket expenses incurred in connection with the merger or otherwise
arising out of the retention of Deutsche Bank under the Engagement Letter. The
Company has also agreed to indemnify Deutsche Bank and certain related persons
to the full extent lawful against certain liabilities, including certain
liabilities under the federal securities laws arising out of its engagement or
the merger.

         Deutsche Bank is an internationally recognized investment banking firm
experienced in providing advice in connection with mergers and acquisitions and
related transactions. Deutsche Bank and its affiliates may actively trade
securities of the Company or Swedish Match for their own account or the account
of their customers and, accordingly, may from time to time hold a long or short
position in such securities.

CERTAIN PROJECTIONS

         The Company does not as a matter of course make public forecasts as to
future operations, but the Company did prepare certain projections in December
1999 which it provided to Deutsche Bank in connection with their analysis of the
Swedish Match proposal and the financial evaluation of the Company at that time.
The projections set forth below are included in this proxy statement solely
because such information was available to Swedish Match, was provided by the
Company to Deutsche Bank in December 1999 and was used in connection with
Deutsche Bank's January 19, 2000 fairness opinion and related presentation to
the Special Committee. See "Special Factors--Background of the Merger" and
"Special Factors--Opinion of Financial Advisor to the Special Committee" on
pages 8 and 16, respectively.

         THE PROJECTIONS SET FORTH BELOW WERE NOT PREPARED BY THE COMPANY
WITH A VIEW TO PUBLIC DISCLOSURE OR COMPLIANCE WITH PRESENTATION AND
DISCLOSURE GUIDELINES ESTABLISHED BY THE SEC OR THE AMERICAN INSTITUTE OF
CERTIFIED PUBLIC ACCOUNTANTS REGARDING PROSPECTIVE FINANCIAL INFORMATION. THE
PROJECTED FINANCIAL INFORMATION INCLUDED IN THIS PROXY HAS BEEN PREPARED BY,
AND IS THE RESPONSIBILITY OF, THE COMPANY'S MANAGEMENT.
PRICEWATERHOUSECOOPERS HAS NEITHER EXAMINED NOR COMPILED THE ACCOMPANYING
PROJECTED FINANCIAL INFORMATION AND, ACCORDINGLY, PRICEWATERHOUSECOOPERS DOES
NOT EXPRESS AN OPINION OR ANY OTHER FORM OF ASSURANCE WITH RESPECT THERETO.
THE PRICEWATERHOUSECOOPERS REPORT INCORPORATED BY REFERENCE IN THIS PROXY
STATEMENT RELATES TO THE COMPANY'S HISTORICAL FINANCIAL INFORMATION. IT DOES
NOT EXTEND TO THE PROJECTED FINANCIAL INFORMATION AND SHOULD NOT BE READ TO
DO SO. THE PROJECTIONS REFLECT NUMEROUS ASSUMPTIONS, ALL MADE BY MANAGEMENT
OF THE COMPANY AS OF DECEMBER 19, WITH RESPECT TO INDUSTRY PERFORMANCE,
GENERAL BUSINESS, ECONOMIC, MARKET AND FINANCIAL CONDITIONS AND OTHER
MATTERS, ALL OF WHICH ARE DIFFICULT TO PREDICT AND MANY OF WHICH ARE BEYOND
THE COMPANY'S CONTROL. ACCORDINGLY, THERE CAN BE NO ASSURANCE THAT THE
ASSUMPTIONS MADE IN PREPARING THE PROJECTIONS SET FORTH BELOW

                                       20
<PAGE>


WILL PROVE ACCURATE. MOREOVER, THERE WILL USUALLY BE DIFFERENCES BETWEEN
PROJECTED AND ACTUAL RESULTS BECAUSE EVENTS AND CIRCUMSTANCES DO NOT OCCUR AS
EXPECTED AND THESE DIFFERENCES MAY BE MATERIAL. THE INCLUSION OF THE PROJECTIONS
IN THIS PROXY STATEMENT SHOULD NOT BE REGARDED AS AN INDICATION THAT THE COMPANY
OR SWEDISH MATCH OR ANY OF THEIR RESPECTIVE FINANCIAL ADVISORS OR OTHER
REPRESENTATIVES, OR THEIR RESPECTIVE OFFICERS AND DIRECTORS, CONSIDER SUCH
INFORMATION TO BE AN ACCURATE PREDICTION OF FUTURE EVENTS OR NECESSARILY
ACHIEVABLE. IN LIGHT OF THE UNCERTAINTIES INHERENT IN FORWARD LOOKING
INFORMATION OF ANY KIND, WE CAUTION AGAINST UNDUE RELIANCE ON SUCH INFORMATION.
WE DO NOT INTEND TO UPDATE, REVISE OR CORRECT SUCH PROJECTIONS IF THEY BECOME
INACCURATE (EVEN IN THE SHORT TERM).

<TABLE>
<CAPTION>

                                                              Projected Selected Unaudited Financial Data
                                                                         (Amounts in Millions)
                                                    --------------------------------------------------------------
FISCAL YEAR ENDED NOVEMBER                             2000      2001       2002      2003       2004      2005
                                                    --------- ---------- --------- ---------- --------- ----------
<S>                                                   <C>       <C>        <C>       <C>        <C>       <C>
Net Sales (a)                                         $153.0    $160.6     $165.4    $170.4     $178.9    $184.3
Gross Profit                                            76.9      84.6       87.1      89.7       98.3     101.2
Income Before Interest and Taxes (b)                    27.0      35.5       39.0      42.7       48.9      50.3
EBITDA (c)                                              36.0      44.1       47.4      50.9       56.8      58.2
</TABLE>

- -----------------------
Source:  Company management.

         The following sets forth certain material assumptions used in the
Company's preparation of the foregoing projections and other relevant
information:

(a)    Assumes: a 3.0% growth in units sold in 2000, 2002, 2003 and 2005; a 5.0%
       price increase is charged to the end user in 2001 and 2004.

(b)    Includes income from the Company's headquarters office building. Does
       not include any potential profits from sale or liquidation of the
       Company's Russian investments.

(c)    EBITDA consists of earnings before income taxes plus net interest expense
       and depreciation and amortization expense. EBITDA should not be
       considered an alternative to measures of operating performance measured
       in accordance with generally accepted accounting principles or as a
       measure of the Company's operating results and cash flows or as a measure
       of the Company's liquidity. The Company's EBITDA calculation may not be
       comparable to similarly titled measures reported by other companies.

PURPOSE AND REASONS FOR THE MERGER

         PURPOSE. The purpose of the merger is to create a strategic alliance
through the purchase by Swedish Match of a significant equity stake in the
Company as a privately held entity. As more fully described below, Swedish
Match has entered into a stock purchase agreement (the "Stock Purchase
Agreement") as a result of which it will acquire 3.5 million shares directly
from the Family immediately prior to the merger. Upon completion of the
merger, Swedish Match will own approximately 64% of the Surviving
Corporation's common stock, and the Family will own approximately 36% of the
Surviving Corporation's common stock.

                                      21
<PAGE>

         As described under "Special Factors -- Background of the Merger,"
public valuations for cigar companies such as the Company have fallen, on a
relative basis, below those of other industries since the Company's initial
public offering. In addition, certain factors specific to the Company's business
have had, over time, in the Company's view, a significant effect on the market's
perception of the Company's value. As a result, certain of the company's
objectives for going public were not being realized. The Company and its
financial advisor, PJSC, discussed a number of strategic alternatives for the
Company and they analyzed and explored certain of these alternatives in greater
detail. However, Swedish Match's expressed desire to obtain a significant equity
interest in the Company with the accompanying control of the Company resulted in
management coming to the view that a strategic investor, which could benefit
directly and indirectly from an alliance with the Company, would place a higher
valuation on the Company than a passive investor who would not achieve added
value from its minority investment. At the same time, the business strategy
developed by the Company's management to grow the Company's business and
diversify internationally made it timely for the Company to develop a strategic
partnership with an entity whose experience in international cigar and smokeless
tobacco products would be complemented by the Company's United States expertise.

         The parties believe that the merger is desirable because the companies'
strengths, experience and resources complement one another: While the Company's
strengths are in the United States premium cigar market, Swedish Match possesses
extensive European cigar and smokeless tobacco experience, as well as an
international reputation and an established network of international contacts
and resources. Management of the Company believes that the alliance with Swedish
Match, which has substantial experience and a significant presence in countries
that the Company has targeted for future development, will enable the Company to
identify and obtain more projects and access such new international markets at
lower cost than would be required to enter such markets on its own.

         STRUCTURE. The structure of the transactions contemplated by the Merger
Agreement as a one-step merger was required by the Company's certificate of
incorporation. The structure provides that the merger will not be completed
until the charter amendment is effected. The primary benefit of the merger to
the public stockholders of shares is the opportunity to receive a price for
their shares that is fair to such stockholders and which represents a premium of
approximately 93% over recent market prices for the shares.

INTERESTS OF CERTAIN PERSONS IN THE MERGER; CERTAIN RELATIONSHIPS

         In considering the recommendation of the Special Committee and the
board with respect to the merger, stockholders should be aware that certain
members of the board and of the Company's management have interests that may
present actual, potential or the appearance of potential conflicts of
interest in connection with the merger. Certain members of the Family,
Edgar M. Cullman, Sr., Edgar M. Cullman, Jr., Susan R. Cullman and John L.
Ernst are members of the Company's board of directors. Peter J. Solomon,
whose firm PJSC served as the Company's financial advisor, sits on the
Company's board of directors. The Special Committee and the board were aware
of these potential or actual conflicts of interest and considered them along
with other matters described under "Special Factors--Recommendation of the
Special Committee and Board of Directors; Fairness of the Merger."

                                       22
<PAGE>

RETAINED EQUITY INTEREST

         The Family beneficially owns an aggregate of 9,935,152 shares
of common stock, representing approximately 37% of the total outstanding shares
of common stock.

         Pursuant to the Stock Purchase Agreement dated as of January 19,
2000, the Family will sell approximately 3.5 million shares of General Cigar
common stock directly to Swedish Match for $15.00 per share immediately prior
to the consummation of the merger. Following the merger and the sale pursuant
to the Stock Purchase Agreement, the Family will own approximately 36% of the
Surviving Corporation as compared to the 37% of the company owed by them
prior to the merger.

         None of the members of the Special Committee will own any interest in
Swedish Match or the Surviving Corporation following the effective time of the
merger.

DIRECTORS AND MANAGEMENT OF THE SURVIVING CORPORATION

         The Merger Agreement provides that the initial board of directors of
the Surviving Corporation will consist of seven members: Edgar M. Cullman,
Sr., Edgar M. Cullman, Jr., David Danziger and Bruce Barnett designated by
the Family and Lennart Sunden, Sven Hindrikes and Lennart Freeman, designated
by Swedish Match. The management of the Company immediately prior to the
Effective Time of the merger will be the management of the Surviving
Corporation immediately after the merger, with two exceptions: (i) Swedish
Match has the right to name one person to serve as an officer of the
Surviving Corporation and (ii) because A. Ross Wollen's duties as General
Counsel, Secretary and Investor Relations officer in a public company will be
eliminated, Mr. Wollen has informed the Company he will exercise his
termination rights pursuant to his employment agreement. The termination of
Mr. Wollen's employment pursuant to the merger will result in his receipt of
a payment under his employment agreement in an amount equal to three times
his current salary of $270,000. In addition, Mr. Wollen will receive a
transaction and retention bonus of $200,000 upon closing of the merger.

         Employment and other agreements currently in effect will become
obligations of the Surviving Corporation following the merger. Any outstanding
stock options will be cashed out at the Effective Time of the merger.

         The Board has approved transaction and retention bonus plans.
Approximately 40 employees will receive retention bonuses in the aggregate
amount of $3.5 million, 30% of which will be paid on the closing date of the
merger, 40% of which will be paid on the last day of fiscal year 2000, and
30% of which will be paid on the last day of fiscal year 2001. The Company
expects to enter into a phantom stock plan prior to the closing of the
merger, allowing for the award of 1,000,000 shares of phantom stock to
approximately 35 Company employees on the closing date of the proposed
merger. The Company's senior management will determine the number of shares
granted to any employee. The notional exercise price will be $15.25 per
share, and the stock awards will vest 20% on the last day of fiscal year
2001, 40% on the last day of fiscal year 2002 and 40% on the last day of
fiscal year 2003, subject in each case to the employee's continued employment
with the Surviving Corporation on such date. All awards will be cashed out
automatically as of the vesting date for an amount per share equal to the
then fair market value per share, calculated upon a multiple of 9 x "Adjusted
EBITDA" (as that term is defined in the Shareholder's Agreement), less the
notional exercise price. In addition six senior executives will be entitled
to receive a bonus based on a percentage of any gain from the sale or other
disposition of the Russian bonds held by the Company.

         The Merger Agreement provides that the Surviving Corporation will, for
a period of six years after the Effective Time, maintain all rights to
indemnification in favor of such officers and directors to



                                       23
<PAGE>

the same extent and upon the terms and conditions provided in the Company's and
its subsidiaries' certificates of incorporation, and bylaws as in effect on the
date of the Merger Agreement. The Merger Agreement also provides that the
Surviving Corporation will maintain its existing (or appropriate substitute)
policies of directors' and officers' liability insurance for a period of six
years after the Effective Time, subject to certain limitations.

MANAGEMENT EMPLOYMENT AGREEMENTS

         As Edgar M. Cullman, Sr. and Edgar M. Cullman, Jr. will continue as
officers of the Surviving Corporation following the merger, it is
contemplated that employment agreements will be entered into prior to that
time with the terms described below. Edgar M. Cullman, Sr. will continue as
Chairman of the Board and will receive a salary of $325,000. Edgar M.
Cullman, Jr. will continue as the President and Chief Executive Officer and
will receive a salary of $350,000. Edgar M. Cullman, Jr. also may receive
phantom stock and other incentive compensation, including annual bonuses and
Edgar M. Cullman, Sr. and Edgar M. Cullman, Jr. may receive severance payments
upon termination. Both Edgar M. Cullman, Sr. and Edgar M. Cullman, Jr. have
agreed not to compete with the Surviving Corporation, solicit employees of
the Surviving Corporation or solicit those with a business relationship with
the Surviving Corporation from the Effective Time of the merger to the
earlier of (i) three years from their termination date or (ii) five years
from the sale of all Family holdings to Swedish Match.

         Additionally, Term Sheets for employment agreements for Joseph C.
Aird, Daniel Nunez, David Danziger, Mike Conder and Janet Krajewski have also
been proposed. These officers' salaries range from $160,000 to $300,000, with
three-year terms . The officers may receive retention bonuses, phantom stock
and other incentive compensation, including annual bonuses. The officers will
further agree to maintain the confidentiality of the Company's and Surviving
Corporation's information and not to compete with the Surviving Corporation
following their termination of employment for periods ranging from 18 months
to two years.

         Reaching a final agreement on the terms of the employment agreements is
not a condition to consummation of the merger.

CERTAIN EFFECTS OF THE MERGER

         If the merger is consummated, the public stockholders will no longer
have any interest in, and will not be stockholders of the Company and,
therefore, will not benefit from any future earnings or growth of the Company
or from any increases in the value of the Company and will no longer bear the
risk of any decreases in value of the Company. Instead, each stockholder,
other than the Company and its wholly-owned subsidiaries, Swedish Match,
members of the Family and Dissenting Stockholders (as that term is defined in
"Proposal One: Adoption of the Merger Agreement--Appraisal Rights" on page
42), will have the right to receive upon consummation of the merger $15.25 in
cash for each share of common stock they hold, without interest. The benefit
to the holders of common stock of the transaction is the payment of a
premium, in cash, above the market value for such common stock prior to the
announcement of the transaction. This cash payment assures that all public
stockholders will receive the same amount for their shares, rather than
taking the risks associated with attempting to sell their shares in the open
market. The detriment to such holders is their inability to participate as
continuing stockholders in the possible future growth of the Company. If the
merger is consummated, the Family, together with the stockholders of Swedish
Match, will indirectly hold the entire equity interest in the Company and
will therefore be the sole beneficiaries of any future earnings or growth of
the Company and any increases in value of the Company. See "Special
Factors--Recommendation of the Special Committee and the Board of Directors;
Fairness of the Merger."

                                       24
<PAGE>

         The common stock is currently registered under the Securities Exchange
Act of 1934, as amended (the "Exchange Act"). As a result of the merger, the
common stock will be delisted from the New York Stock Exchange, the registration
of the common stock under the Exchange Act will be terminated, the Company will
be relieved of the obligation to comply with the proxy rules of Regulation 14A
under Section 14 of the Exchange Act, and its officers, directors and beneficial
owners of more than 10% of the common stock will be relieved of the reporting
requirements and "short-swing" trading provisions under Section 16 of the
Exchange Act. Further, the Company will no longer be subject to periodic
reporting requirements of the Exchange Act and will cease filing information
with the SEC.

         The certificate of incorporation and bylaws of the Company will be
amended as of the Effective Time and, as amended, will be the certificate of
incorporation and bylaws of the Surviving Corporation until thereafter amended.

PLANS FOR THE COMPANY AFTER THE MERGER

         Each of Swedish Match and the Family expects that, except as
described in this proxy statement, the business and operations of the
Surviving Corporation will be continued substantially as they are currently
being conducted by the Company and its subsidiaries.

         Except as described in this proxy statement, none of the Family,
Swedish Match, SM Merger Corp. or the Company has any present plans or
proposals involving the Company or its subsidiaries which relate to or would
result in an extraordinary corporate transaction such as a merger,
reorganization, liquidation, sale or transfer of a material amount of assets,
or any material change in the present dividend policy, indebtedness or
capitalization, or any other material change in the Company's corporate
structure or business. Pursuant to the shareholders' agreement (the
"Shareholders' Agreement"), the Family and Swedish Match will review
proposals or may propose the acquisition or disposition of assets or other
changes in the Surviving Corporation's business, corporate structure,
capitalization, management or dividend policy which they consider to be in
the best interests of the Surviving Corporation and its stockholders.

CONDUCT OF THE BUSINESS OF THE COMPANY IF THE MERGER IS NOT CONSUMMATED

         If the merger is not consummated, the board expects to seek to retain
the Company's current management team, although there can be no assurance it
will be successful in doing so. There are no plans in such circumstances to
operate the Company's business in a manner substantially different than
presently operated.

FINANCING OF THE MERGER

         The following is a summary of the sources and uses of funds related to
the proposed merger.

                                       25

<PAGE>
(AMOUNTS IN MILLIONS)

<TABLE>
<CAPTION>
     USES OF CASH                                                   SOURCES OF CASH
     <S>                                               <C>          <C>                                         <C>
     Purchase of Public Shares (a)                     $261.0       Swedish Match and SM Merger Corp.           $170.0
     Purchase of Cullman Family Shares (b)               52.5       Company Cash                                 105.0
     Cash out of Stock Options (c)                        6.5       Company Borrowings (d)                        55.0
                                                                                                                ------
     Estimated Transaction Costs and Expenses            10.0       Total Sources of Cash                       $330.0
                                                       ------
     Total Uses of Cash                                $330.0
</TABLE>

- ----------------
(a)  Represents approximately 17.1 million public shares at $15.25 per share.
(b)  Represents approximately 3.5 million Cullman Family shares at $15.00 per
     share.
(c)  Represents approximately 1.2 million options at $15.25 per share less an
     average strike price of $9.80 per share.
(d)  The Company has represented to Swedish Match that it will be able to obtain
     this financing and has begun preparations to secure the funding.


REGULATORY REQUIREMENTS; THIRD PARTY CONSENTS

         The Company does not believe that any material federal or state
regulatory approvals, filings or notices are required by the Company in
connection with the merger other than:

               -    such approvals, filings or notices required pursuant to
                    federal and state securities laws;

               -    a Premerger Notification under the Hart-Scott-Rodino
                    Antitrust Improvements Act of 1976, as amended (the "HSR
                    Act"); and

               -    the filing of the certificate of merger with the Secretary
                    of State of the State of Delaware.

         The Company's cigar bars are subject to licensing and regulation by a
number of governmental authorities regarding alcoholic beverages. As a result of
the merger, various subsidiaries of the Company will be required to satisfy
various notification requirements imposed by the Federal Bureau of Alcohol,
Tobacco and Firearms (BATF), as well as state and municipal licensing
authorities where its restaurants are located. Filing requirements for
notification vary by agency. Subject to the timely submission of notices, which
the Company intends to do prior to the merger, the Company will be duly licensed
and able to continue business as usual throughout the notification period.
Failure to appropriately and timely file notices could pose a risk of loss or
suspension of the affected license.

         The Company does not believe any material third party consents will be
required by the Company in connection with the merger.

             MATERIAL FEDERAL INCOME TAX CONSEQUENCES OF THE MERGER

         The following discussion is a summary of the material federal income
tax consequences expected to result to stockholders whose shares of common stock
are converted into a right to receive cash in the merger or who receive cash
pursuant to the exercise of appraisal rights. This summary does not purport to
be a complete analysis of all potential tax effects of the merger. For example,
the summary does not consider the effect of any applicable state, local or
foreign tax laws. In addition, the summary does not address all aspects of
federal income taxation that may affect particular stockholders in light of
their particular circumstances and is not intended for stockholders that may be
subject to special federal income tax rules (including insurance companies,
tax-exempt organizations, mutual funds, financial institutions or
broker-dealers, stockholders who hold their common stock as part of a hedge,
straddle or conversion transaction, stockholders who acquired their common stock
pursuant to the exercise of an employee stock option or otherwise as
compensation, and stockholders who are not citizens or residents of the United
States or that are foreign corporations, foreign partnerships or foreign estates
or trusts as to the United States). The following summary also does not address
holders of stock options and, except as



                                       26
<PAGE>

noted, does not address tax consequences to the Family. The following
summary assumes that stockholders have held their common stock as "capital
assets" (generally, property held for investment) under the Internal Revenue
Code of 1986, as amended (the "Code").

         This summary is based on the current provisions of the Code, applicable
Treasury Regulations, judicial authority and administrative rulings and
practice. There can be no assurance that the Internal Revenue Service (the
"IRS") will not take a contrary view. No ruling from the IRS has been or will be
sought with respect to any aspect of the transactions described herein. Future
legislative, judicial or administrative changes or interpretations could alter
or modify the statements and conclusions set forth herein, and any such changes
or interpretations could be retroactive and could affect the tax consequences to
stockholders.

         EACH STOCKHOLDER IS URGED TO CONSULT ITS OWN TAX ADVISOR WITH RESPECT
TO THE PARTICULAR TAX CONSEQUENCES TO IT OF THE TRANSACTIONS DESCRIBED HEREIN,
INCLUDING THE APPLICABILITY AND EFFECT OF ANY STATE, LOCAL OR FOREIGN TAX LAWS,
AND OF CHANGES IN APPLICABLE TAX LAWS.

TREATMENT OF HOLDERS OF COMMON STOCK OTHER THAN THE FAMILY

         For the United States federal income tax purposes, SM Merger Corp. will
be disregarded as transitory, with the result that the stockholders will be
deemed to have sold a portion of their General Cigar common stock to Swedish
Match (or its affiliates) (I.E., a "Sale Transaction") and to have had a portion
of their General Cigar common stock redeemed by General Cigar (I.E., a
"Redemption Transaction").

         General Cigar intends to take the position that, for each stockholder,
the portion of the General Cigar common stock disposed of in the merger or
pursuant to the exercise of appraisal rights that is allocable to the Sale
Transaction is the percentage equivalent of a fraction the numerator of which is
the amount of equity contributed to General Cigar by Swedish Match (or its
affiliates) and used as a part of the consideration for General Cigar common
stock in connection with the merger and the denominator of which is the
aggregate amount of cash paid to stockholders in connection with the merger. The
remainder of the stockholder's General Cigar common stock disposed of in the
merger or pursuant to the exercise of appraisal rights will be treated as having
been redeemed in the Redemption Transaction.

         The conversion of common stock in the merger for the right to receive
cash and the receipt of cash pursuant to the exercise of appraisal rights will
be fully taxable to stockholders. The determination of the character of the gain
or loss could vary depending on whether such gain or loss results from a Sale
Transaction or a Redemption Transaction. To the extent that a stockholder is
considered to have sold General Cigar common stock to Swedish Match (or its
affiliates) in a Sale Transaction, such stockholder will recognize capital gain
or loss equal to the difference between the amount realized on the deemed sale
(i.e., the cash proceeds properly allocated thereto) and the stockholder's
adjusted tax basis in General Cigar common stock deemed surrendered in such
sale. Generally, a stockholder's tax basis in his or her common stock will be
equal to such stockholder's cost therefor. In the case of a stockholder who is
an individual, such capital gain or loss will be taxable at a maximum capital
gains rate of 20% if the holder held the common stock for more than one year at
the time of the merger.

         To the extent that General Cigar is deemed to be the source of a
portion of the cash consideration paid to the stockholders, the receipt of such
cash in exchange for such stockholder's common stock in the merger will be
treated as a Redemption Transaction. If, taking into account the constructive
ownership rules of Section 318 of the Code, a stockholder's interest in the
Company will completely terminate as a



                                       27
<PAGE>

result of the merger (or pursuant to the exercise of appraisal rights), then the
stockholder will receive sale or exchange treatment (i.e., capital gain or loss
treatment) as described in the preceding paragraph.

         If a stockholder's interest in the Surviving Corporation, taking into
account the constructive ownership rules of Section 318 of the Code, is not
terminated as a result of the merger (or pursuant to the exercise of appraisal
rights), then the stockholder will recognize capital gain or loss as described
above only if the deemed redemption is either "not essentially equivalent to a
dividend" or "substantially disproportionate" within the meaning of Section 302
of the Code. While such determination is based on a stockholder's particular
facts and circumstances, the IRS has indicated in published rulings that for a
minority stockholder in a publicly held corporation that had minimal control
over the corporate matters, even a small reduction in the stockholder's
proportionate equity interest may be treated as a meaningful reduction, which
would result in capital gain treatment. Stockholders are urged to consult their
tax advisors with respect to the potential applicability of these provisions.

         A foreign stockholder is any stockholder who is, for United States
federal income tax purposes, a foreign corporation, a non-resident alien
individual, a foreign partnership, a foreign estate or a foreign trust, as those
terms are defined in the Code (a "Foreign Stockholder"). In the case of any
Foreign Stockholder, the exchange agent may be required to withhold 30% of the
amount paid to redeem or purchase the shares of General Cigar common stock from
the stockholder in order to satisfy certain United States withholding
requirements. In order to avoid the application of any such withholding
requirements, the Foreign Stockholder may be required to prove in a manner
satisfactory to General Cigar and the exchange agent that either (i) the
redemption or sale of its General Cigar common stock pursuant to the merger will
qualify as a sale or exchange under Section 302 of the Code, rather than as a
dividend for United States federal income tax purposes, in which case no
withholding will be required, (ii) the Foreign Stockholder is eligible for a
reduced tax treaty rate with respect to dividend income, in which case the
exchange agent will withhold at the reduced treaty rate or (iii) no United
States withholding is otherwise required. In addition, if a Foreign
Stockholder's gain in the merger is effectively connected with the conduct of a
trade or business in the United States or if a Foreign Stockholder is an
individual present in the United States for 183 or more days during the taxable
year of the merger, the gain may be subject to United States federal income tax.
Foreign Stockholders are urged to consult their own tax advisers regarding the
application to them of these withholding rules and other tax consequences of the
merger to them.

TREATMENT OF THE FAMILY

         Immediately prior to the merger, the Family will sell directly to
Swedish Match (or its affiliates) approximately 3.5 million shares which
constitute one-third of the Family's holdings for a price of $15.00 per share
in cash. As a result of such sale, members of the Family will recognize
capital gain or loss measured by the difference between the amount of cash
received and the tax basis of such shares.

         The remaining shares of Class B common stock owned by the Family, SM
Merger Corp. and Swedish Match will be converted into the right to receive
shares of stock in the Surviving Corporation in the merger (the "SM Capital
Exchange"). See "Special Factors--Interests Of Certain Persons In The Merger;
Certain Relationships." The SM Capital Exchange will qualify as a tax-free
recapitalization pursuant to which gain or loss is not recognized under
Section 368 of the Code.

BACKUP WITHHOLDING

         A stockholder whose common stock is converted to cash pursuant to the
merger or the exercise of appraisal rights may be subject to backup withholding
at the rate of 31% with respect to the gross



                                       28
<PAGE>

proceeds from the conversion of such common stock unless such stockholder (1) is
a corporation or other exempt recipient and, when required, establishes this
exemption, (2) provides its correct taxpayer identification number, certifies
that it is not currently subject to backup withholding and otherwise complies
with applicable requirements of the backup withholding rules or (3) provides a
certificate of foreign status and makes any other required certification. A
stockholder who does not provide the Surviving Corporation with its correct
taxpayer identification number or otherwise properly establish an exemption when
required may be subject to penalties imposed by the IRS. Any amount withheld
under these rules will be creditable against the stockholder's federal income
tax liability.

         The Surviving Corporation will report to non-exempt stockholders and to
the IRS the amount of any reportable payments (including payments made to
stockholders pursuant to the merger or the exercise of appraisal rights) and any
amount withheld pursuant to the merger or the exercise of appraisal rights.

FEES AND EXPENSES

         Whether or not the merger is consummated and except as otherwise
provided herein, all fees and expenses incurred in connection with the merger
will be paid by the party incurring such fees and expenses, except that:

               -    the Company will pay for all costs and expenses relating to
                    the printing and mailing of this proxy statement; and

               -    if the merger is consummated, the Surviving Corporation will
                    pay any real property transfer tax imposed on the holders of
                    shares of capital stock of the Company resulting from the
                    merger.


                                       29
<PAGE>

         Estimated fees and expenses (rounded to the nearest thousand) to be
incurred in connection with the merger, the financing and related transactions
are as follows:

<TABLE>
<S>                                                                  <C>
PJSC Fees .................................................          $ 3,300,000
Special Committee's Financial Advisor's Fees(1) ...........              500,000
SEC Filing Fees............................................               53,500
Legal and Accounting Fees and Expenses.....................            1,500,000
Printing and Solicitation Fees and Expenses................              110,000
Special Committee Fees ....................................              100,000
Other expenses.............................................            4,436,500
                                                                     -----------
     Total ................................................          $10,000,000
                                                                     ===========
</TABLE>

         To the extent not paid prior to the Effective Time by Swedish Match or
the Company, all such fees and expenses will be paid by the Surviving
Corporation if the merger is consummated. If the merger is not consummated, each
party will bear its respective fees and expenses, except as otherwise provided
in the Merger Agreement. See "The Merger Agreement--Fees and Expenses."



- ---------------
(1)  See "Special Factors--Opinion of Financial Advisor to the Special
     Committee"



                                       30
<PAGE>

                   INFORMATION CONCERNING THE SPECIAL MEETING

TIME, PLACE AND DATE

         This proxy statement is furnished in connection with the solicitation
by the board of proxies from the holders of shares of common stock, par value
$.01 per share, of the Company for use at a Special Meeting of Stockholders (the
"Special Meeting") to be held at __:00 a.m., local time, on ______, ______,
2000, at ______, ______, or at any adjournment(s) or postponement(s) thereof,
pursuant to the enclosed Notice of Special Meeting of Stockholders.

PURPOSE OF THE SPECIAL MEETING

         At the Special Meeting, the stockholders will be asked to consider and
vote upon the adoption of the Merger Agreement and approval of the charter
amendment. A copy of the Merger Agreement is attached to this proxy statement as
Annex A. Pursuant to the Merger Agreement, each outstanding share of common
stock (other than (1) common stock held in the treasury of the Company or by any
of its wholly owned subsidiaries, (2) common stock subject to the Stock Purchase
Agreement, or (3) common stock held by the Dissenting Stockholders) will be
converted into the right to receive the merger consideration.

         The Special Committee was appointed by the board to, among other
things, review and evaluate the terms of the merger and the transactions
contemplated thereby and to make a recommendation to the board regarding the
fairness of the merger to the holders of common stock. The Special Committee
was composed of Messrs. Lufkin, Vincent and Israel, none of whom are
employees of the Company or will have any continuing equity interest in the
Surviving Corporation. Mr. Vincent and Mr. Israel selected Mr. Lufkin as
chairman of the Special Committee. The Special Committee concluded that the
terms and provisions of the Merger Agreement and the merger are fair to and
in the best interests of the public stockholders (other than the Family and
their affiliates), and unanimously recommended that the board approve and
declare advisable the Merger Agreement and the related charter amendment. At
a meeting held on January 19, 2000, acting on the unanimous recommendation of
the Special Committee, the board unanimously approved the Merger Agreement
and the related charter amendment, concluded that the terms and provisions of
the Merger Agreement and the charter amendment are advisable and that the
Merger Agreement, the merger and the related charter amendment, are fair to
and in the best interests of the public stockholders (other than the Family
and their affiliates), and approved a recommendation that the public
stockholders adopt the Merger Agreement and approve the related charter
amendment. The Special Committee and the board, in reaching their respective
decisions, considered a number of factors, including the opinion of Deutsche
Bank, the financial advisor to the Special Committee, that, as of the date of
such opinion and based upon and subject to various considerations,
assumptions and limitations stated therein, the $15.25 per share cash
consideration to be received by the public stockholders in the merger was
fair to the public stockholders of the Company from a financial point of
view. A copy of Deutsche Bank's opinion is attached as Annex B to this proxy
statement. See "Special Factors--Recommendation of the Special Committee and
Board of Directors; Fairness of the Merger" and "Special Factors--Opinion of
Financial Advisor to the Special Committee."

         BASED ON THE UNANIMOUS RECOMMENDATION OF THE SPECIAL COMMITTEE, THE
BOARD UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE FOR ADOPTION OF THE MERGER
AGREEMENT AND APPROVAL OF THE CHARTER AMENDMENT.



                                       31
<PAGE>

RECORD DATE; VOTING AT THE MEETING; QUORUM

         Acting under authority granted to it by the board, the Special
Committee has fixed the close of business on ________, 2000 as the record date
(the "Record Date") for the Special Meeting. Only stockholders of record as of
the close of business on ________, 2000 will be entitled to notice of and to
vote at the Special Meeting.

         As of the close of business on the Record Date, the Company had
outstanding __________ shares of Class A common stock, held of record by
approximately ____ registered holders and ____ shares of Class B common stock,
held of record by approximately ____ registered holders. Holders of the Class A
common stock are entitled to one vote per share and holders of Class B common
stock are entitled to ten votes per share. The presence in person or by proxy of
the holders of not less than a majority of the voting power of the outstanding
common stock entitled to vote at the Special Meeting constitutes a quorum.
Broker non-votes and shares as to which a stockholder abstains will be included
in determining whether there is a quorum at the Special Meeting.

REQUIRED VOTE

         Under Delaware law, the Merger Agreement must be adopted and the
charter amendment must be approved by the affirmative vote of the holders of
a majority of the voting power of the outstanding shares of common stock with
Class A common stock having one vote per share and Class B common stock
having ten votes per share. Under the Merger Agreement, the Merger Agreement
must also be adopted and the charter amendment must also be approved by the
affirmative vote of the holders of a majority of Class A common stock and
Class B common stock, each voting separately as a class. The Family currently
owns 9,935,152 shares of Class B common stock in the aggregate, representing
approximately 74% of the outstanding shares of Class B common stock and a
majority of the voting power of the outstanding shares of common stock as of
the Record Date. See "Special Factors--Interests of Certain Persons in the
Merger; Certain Relationships." The Family has entered into a voting
agreement (the "Voting Agreement"), which provides, among other things, that
each of them will vote their Class B shares in favor of the Merger Agreement
and the transactions contemplated thereby. See "The Voting Agreement" on page
41. As a result of these arrangements, adoption of the Merger Agreement and
approval of the related charter amendment by the holders of Class B common
stock is assured. However, adoption of the Merger Agreement and approval of
the related charter amendment is subject to approval of the holders of Class
A common stock, and the Family has agreed to vote any Class A shares held by
them pro rata in accordance with the vote of the public stockholders.

         Because the vote required under Delaware law and the Merger Agreement
is determined by reference to outstanding shares, failure to return an executed
proxy card or to vote in person at the Special Meeting or abstaining from the
vote will constitute, in effect, a vote against adoption of the Merger Agreement
and approval of the related charter amendment. Similarly, broker non-votes will
have the same effect as a vote against adoption of the Merger Agreement and the
related charter amendment.

VOTING AND REVOCATION OF PROXIES

         The enclosed proxy card is solicited on behalf of the board. The giving
of a proxy does not preclude the right to vote in person should any stockholder
giving the proxy so desire. Stockholders have an unconditional right to revoke
their proxy at any time prior to its exercise, either by filing with the
Company's Secretary at the Company's principal executive offices a written
revocation or a duly executed proxy bearing a later date or by voting in person
at the Special Meeting. Attendance at the Special Meeting without casting a
ballot will not, by itself, constitute revocation of a proxy. Any written notice
revoking a proxy should be sent to the solicitation agent.



                                       32
<PAGE>

ACTION TO BE TAKEN AT THE SPECIAL MEETING

         All shares of common stock represented at the Special Meeting by
properly executed proxies received prior to or at the Special Meeting, unless
previously revoked, will be voted at the Special Meeting in accordance with the
instructions on the proxies. Unless contrary instructions are indicated, proxies
will be voted "FOR" the adoption of the Merger Agreement and "FOR" the approval
of the charter amendment. As explained below in the section entitled "Appraisal
Rights," a vote in favor of the Merger Agreement means that the stockholder
owning those shares will not have the right to seek appraisal of the fair value
of such stockholder's shares. The Company does not know of any matters, other
than as described in the Notice of Special Meeting of Stockholders, which are to
come before the Special Meeting. If any other matters are properly presented at
the Special Meeting for action, including, among other things, consideration of
a motion to adjourn such meeting to another time and/or place (including,
without limitation, for the purpose of soliciting additional proxies or allowing
additional time for the satisfaction of conditions to the merger), the persons
named in the enclosed proxy card and acting thereunder generally will have
discretion to vote on such matters in accordance with their best judgment,
absent instruction to the contrary. Notwithstanding the foregoing, the persons
named in the enclosed proxy card will not use their discretionary authority to
use proxies voting against the Merger Agreement or the charter amendment to vote
in favor of adjournment or postponement of the Special Meeting. The merger is
also subject to a number of additional conditions. See "The Merger
Agreement--Conditions."

PROXY SOLICITATION

         The cost of preparing, assembling and mailing this proxy statement, the
Notice of Special Meeting of Stockholders and the enclosed proxy card will be
borne by the Company. The Company is requesting that banks, brokers and other
custodians, nominees and fiduciaries forward copies of the proxy material to
their principals and request authority for the execution of proxies. The Company
may reimburse such persons for their expenses in so doing. In addition to the
solicitation of proxies by mail, the directors, officers and employees of the
Company and its subsidiaries may, without receiving any additional compensation,
solicit proxies by telephone, telefax, telegram or in person.

         The Company has retained ________ to assist it in soliciting proxies
from stockholders. ________ will receive a fee of approximately $_______ as
compensation for its services and reimbursement of its out-of-pocket expenses.

         No person is authorized to give any information or make any
representation not contained in this proxy statement, and if given or made, such
information or representation should not be relied upon as having been
authorized.

         COMPANY STOCKHOLDERS SHOULD NOT SEND ANY CERTIFICATES REPRESENTING
SHARES OF COMMON STOCK WITH THEIR PROXY CARD. IF THE MERGER IS CONSUMMATED, THE
PROCEDURE FOR THE EXCHANGE OF CERTIFICATES REPRESENTING SHARES OF COMMON STOCK
WILL BE AS SET FORTH IN THIS PROXY STATEMENT. SEE "THE MERGER AGREEMENT--THE
EXCHANGE FUND; PAYMENT FOR SHARES OF COMMON STOCK" AND "THE MERGER
AGREEMENT--TRANSFERS OF COMMON STOCK."

                 PROPOSAL ONE: ADOPTION OF THE MERGER AGREEMENT

THE MERGER AGREEMENT

         The following is a summary of the material provisions of the Merger
Agreement, a copy of which is attached as Annex A to this proxy statement. Such
summary is qualified in its entirety by reference to the full text of the Merger
Agreement.



                                       33
<PAGE>

         THE MERGER; MERGER CONSIDERATION. The Merger Agreement provides that
the merger will become effective upon the filing of a certificate of merger with
the Secretary of State of the State of Delaware or at such other time as the
parties may agree and specify in the certificate of merger (the "Effective
Time"). If the Merger Agreement is adopted at the Special Meeting by the
stockholders of the Company and the other conditions to the merger are satisfied
or waived, it is currently anticipated that the merger will become effective as
soon as practicable after the Special Meeting; however, there can be no
assurance as to the timing of the consummation of the merger or that the merger
will be consummated.

         At the Effective Time, SM Merger Corp. will be merged with and into the
Company, the separate corporate existence of SM Merger Corp. will cease and the
Company will continue as the Surviving Corporation. In the merger and at the
Effective Time:

               -    each share of common stock issued and outstanding
                    immediately prior to the Effective Time (other than common
                    stock held by the Family, the Company, its wholly-owned
                    subsidiaries, Swedish Match or Dissenting Stockholders)
                    will, by virtue of the merger and without any action on the
                    part of the holder thereof, be converted into and become
                    the right to receive the merger consideration;

               -    each share of common stock issued and outstanding
                    immediately prior to the Effective Time that is owned by the
                    Company or its wholly-owned subsidiaries will automatically
                    be canceled and cease to exist and no payment will be made
                    with respect thereto;

               -    each share of common stock issued and outstanding
                    immediately prior to the Effective Time that is owned by
                    Swedish Match, SM Merger Corp. and the Family will
                    be converted into and become one share of common stock of
                    the Surviving Corporation and will constitute the only
                    outstanding shares of capital stock of the Surviving
                    Corporation;

               -    Dissenting Stockholders who do not vote to adopt the Merger
                    Agreement, who deliver to the Company a written demand for
                    approval of their shares prior to the taking of the vote on
                    the Merger Agreement and who otherwise strictly comply with
                    the provisions of the DGCL regarding statutory appraisal
                    rights have the right to seek a determination of the fair
                    value of their shares of common stock and payment in cash
                    therefor in lieu of the merger consideration. See "Appraisal
                    Rights"; and

               -    each certificate representing shares of common stock that
                    has been converted into the right to receive cash under the
                    terms of the Merger Agreement (a "Certificate") will, after
                    the Effective Time, evidence only the right to receive, upon
                    the surrender of such certificate, $15.25 in cash per share.

         THE EXCHANGE FUND; PAYMENT FOR SHARES OF COMMON STOCK. On or before
the closing date of the merger, the Company will enter into an agreement with
a bank, trust company or other exchange agent selected by the Company (the
"Paying Agent"). As of the Effective Time, the Surviving Corporation will
deposit or cause to be deposited with the Paying Agent, cash in the amount
equal to the aggregate merger consideration (such amount being hereinafter
referred to as the "Exchange Fund") for the benefit of holders of shares of
the common stock converted into the right to receive the cash consideration
pursuant to the Merger Agreement.

         Promptly following the Effective Time, the Company shall cause the
Paying Agent to mail to each holder of record of shares of common stock that
have been converted pursuant to the Merger



                                       34
<PAGE>

Agreement into the right to receive merger consideration, a letter of
transmittal and instructions for use in surrendering Certificates in exchange
for the merger consideration. No stockholder should surrender any Certificates
until the stockholder receives the letter of transmittal and other materials for
such surrender. Upon surrender of a Certificate for cancellation to the Paying
Agent, together with a letter of transmittal, duly executed, and such other
customary documents as may be required pursuant to the instructions, the holder
of such Certificate will be entitled to receive in exchange therefor the merger
consideration into which the number of shares of common stock previously
represented by such Certificate(s) shall have been converted into the right to
receive $15.25 in cash pursuant to the Merger Agreement, without any interest
thereon, and the Certificates so surrendered will be canceled.

         If payment of the merger consideration is to be made to a person other
than the person in whose name the Certificate surrendered is registered, it will
be a condition of payment that the Certificate so surrendered will be properly
endorsed (together with signature guarantees on such Certificate) or otherwise
be in proper form for transfer and that the person requesting such payment pay
to the Paying Agent any transfer or other taxes required by reason of the
payment of the merger consideration to a person other than the registered holder
thereof or establish to the satisfaction of the Paying Agent that such tax has
been paid or is not applicable.

         STOCKHOLDERS SHOULD NOT SEND THEIR CERTIFICATES NOW AND SHOULD SEND
THEM ONLY PURSUANT TO INSTRUCTIONS SET FORTH IN THE LETTERS OF TRANSMITTAL TO BE
MAILED TO STOCKHOLDERS PROMPTLY AFTER THE EFFECTIVE TIME. IN ALL CASES, THE
MERGER CONSIDERATION WILL BE PROVIDED ONLY IN ACCORDANCE WITH THE PROCEDURES SET
FORTH IN THIS PROXY STATEMENT AND SUCH LETTERS OF TRANSMITTAL.

         One hundred and eighty (180) days after the Effective Time, the Paying
Agent will deliver to the Surviving Corporation or otherwise at the direction of
the Surviving Corporation any portion of the Exchange Fund that remains
undistributed to or unclaimed by the holders of Certificates (including the
proceeds of any investments thereof), and any holders of Certificates who have
not theretofore complied with the above-described procedures to receive payment
of the merger consideration may look only to the Surviving Corporation for
payment of the merger consideration to which they are entitled.

         TRANSFERS OF COMMON STOCK. After the Effective Time, the stock transfer
books of the Company will be closed, and there will be no further transfers of
Certificates on the records of the Company or its transfer agent. If, after the
Effective Time, Certificates are presented to the Paying Agent or the Surviving
Corporation, they will be canceled and exchanged for the merger consideration as
provided above and pursuant to the terms of the Merger Agreement (subject to
applicable law in the case of Dissenting Stockholders).

         TREATMENT OF STOCK OPTIONS. At the Effective Time, each outstanding
option to acquire common stock will be canceled. In consideration of such
cancellation, the Surviving Corporation will pay to the holder of each such
canceled stock option, as soon as practicable after the Effective Time, the
difference between $15.25 and the option price in cash for each stock option
held by such holder.

         Prior to the Effective Time, the Company will use its best efforts to
make any amendments to the terms of any stock option agreements with the holder
of stock options granted under the Company's stock option plans that are
necessary or appropriate to consummate the transactions contemplated by the
Merger Agreement.

         CONDITIONS. The respective obligations of Swedish Match and SM Merger
Corp. and of the Company to consummate the merger are subject to the following
conditions, among others:



                                       35
<PAGE>

               -    the adoption of the Merger Agreement by the required
                    stockholder votes;

               -    the amendment to the Company's certificate of incorporation
                    attached as Exhibit A to the Merger Agreement shall have
                    been filed with the Delaware Secretary of State;

               -    all material governmental consents, approvals and licenses
                    shall have been obtained;

               -    the expiration or termination of the waiting period under
                    the HSR Act applicable to the merger; and

               -    the absence of any governmental action or order that makes
                    the merger illegal or otherwise prohibits consummation of
                    the merger.

         The obligations of Swedish Match and SM Merger Corp. to effect the
merger are subject to the following additional conditions:

               -    the representations and warranties of the Company being true
                    and correct as of the Effective Time as though made on and
                    as of the Effective Time, except where, among other things,
                    the failure to be true and correct, individually or in the
                    aggregate, would not have a material adverse effect on the
                    Company (without giving effect to qualifications as to
                    materiality contained within such representations and
                    warranties);

               -    the Company having performed or complied with all of its
                    obligations and covenants required to be performed by the
                    Company under the Merger Agreement at or prior to the
                    Effective Time;

               -    the Family shall have performed their obligations
                    under the Stock Purchase Agreement and their obligations
                    under the Shareholders' Agreement required to be performed
                    on the Closing Date; and

               -    the Company shall have received, and provided Swedish Match
                    with copies of, the resignations of certain directors, and
                    the board of directors shall have elected certain persons
                    designated by Swedish Match.

         The obligations of the Company to effect the merger are also subject to
the following additional conditions:

               -    the representations and warranties of Swedish Match and SM
                    Merger Corp. being true and correct as of the Effective Time
                    as though made on and as of the Effective Time;

               -    Swedish Match and SM Merger Corp. having performed or
                    complied with all of their respective obligations and
                    covenants required to be performed by them under the Merger
                    Agreement at or prior to the Effective Time; and

               -    Swedish Match shall have performed its obligations under the
                    Stock Purchase Agreement.

         REPRESENTATIONS AND WARRANTIES. The Merger Agreement contains
representations and warranties of Swedish Match, SM Merger Corp. and the
Company.



                                       36
<PAGE>

         The representations of Swedish Match and SM Merger Corp. relate to,
among other things:

               -    their respective organization and qualification to do
                    business, ownership, and authority to enter into the Merger
                    Agreement, the Shareholders' Agreement and the Stock
                    Purchase Agreement;

               -    the absence of a conflict of the Merger Agreement, the
                    Shareholders' Agreement and the Stock Purchase Agreement,
                    and the transactions contemplated thereby, with laws
                    applicable to, and material agreements of, Swedish Match and
                    SM Merger Corp.;

               -    the consents and filings required with respect to the Merger
                    Agreement, the Shareholders' Agreement and the Stock
                    Purchase Agreement and the transactions contemplated
                    thereby;

               -    the availability of financing; and

               -    the accuracy of the information provided by Swedish Match
                    and SM Merger Corp. for inclusion in this proxy statement
                    and in filings to be made with the SEC with respect to the
                    proposed merger.

         The representations of the Company relate to, among other things:

               -    the organization and qualification to do business of the
                    Company and its subsidiaries;

               -    the capitalization of the Company and its subsidiaries;

               -    the Company's authority to enter into the Merger Agreement;

               -    the absence of a conflict of the Merger Agreement and the
                    transactions contemplated thereby with laws applicable to
                    and material agreements of the Company and its subsidiaries;

               -    the real property of the Company;

               -    the intellectual property of the Company;

               -    the compliance by the Company with environmental laws;

               -    the inventory of the Company;

               -    the customers of the Company;

               -    the consents and filings required with respect to the Merger
                    Agreement, the Shareholders' Agreement and the Stock
                    Purchase Agreement and the transactions contemplated
                    thereby;

               -    filings made with the SEC;

               -    the compliance with law and accuracy of the proxy statement
                    and filings made with the SEC with respect to the proposed
                    merger;

               -    the absence of changes in the business of the Company;



                                       37
<PAGE>

               -    the required vote of the stockholders of the Company with
                    respect to the proposed merger;

               -    the action of the board approving the Merger Agreement and
                    the transactions contemplated thereby; and

               -    the opinion of Deutsche Bank.

         COVENANTS. The Company has agreed to operate, and cause each of its
subsidiaries to operate, their respective businesses in the ordinary and usual
course prior to the Effective Time. In this regard, the Company has agreed that
it will not, without the consent of Swedish Match (which consent may not be
unreasonably withheld or delayed), engage in certain types of transactions.
Specifically, the Company has agreed that prior to the Effective Time, the
Company will not, and will not permit any of its subsidiaries to, among other
things:

               -    declare or pay dividends;

               -    split, combine or reclassify their respective capital stock;

               -    repurchase, redeem or acquire any of their respective
                    capital stock;

               -    amend their respective certificates of incorporation or
                    bylaws;

               -    incur additional indebtedness except as permitted by the
                    Merger Agreement (subject to certain ordinary course
                    allowances);

               -    increase or agree to increase the compensation payable to
                    its officers or enter into any collective bargaining
                    agreement;

               -    enter into non-competition agreements;

               -    merge or sell substantially all of its assets;

               -    enter into or amend employment, consulting or severance
                    agreements;

               -    change its method of accounting;

               -    acquire substantially all of the assets of any other person;

               -    grant, confer or award any options, warrants, conversion
                    rights or other rights or equity securities (other than
                    Company common stock issued upon exercise of options in
                    accordance with their terms) not existing on the date
                    hereof;

               -    materially change any practice with respect to taxes, tax
                    elections, settle or compromise any material dispute
                    involving a tax liability or permit any material insurance
                    policy naming it as a beneficiary or a loss payable payee to
                    be canceled or terminated;

               -    issue, deliver, sell, pledge or otherwise encumber any of
                    its equity securities (other than the issuance of Company
                    common stock upon the exercise of options);



                                       38
<PAGE>

               -    settle or compromise any material lawsuit or modify or
                    terminate any material Company contract or waive, release or
                    assign any material right or claim;

               -    fail to pay its trade payables or to maintain its inventory
                    in the ordinary course of business; or

               -    make material capital expenditures or commitments.

         Swedish Match has agreed to make a cash contribution to SM Merger Corp.
in the amount of $117.5 million prior to the Effective Time; to maintain
provisions in the organizational documents of the Surviving Corporation
regarding the indemnification of directors and officers following the Effective
Time; and to continue in force the Company's directors' and officers' liability
insurance for six years following the Effective Time.

         Swedish Match and the Company have made further agreements regarding,
among other things, advising each other of representations or warranties
contained in the Merger Agreement becoming untrue, of their respective failure
to comply with or satisfy covenants, conditions or agreements contained in the
Merger Agreement and of any change, event or circumstance that could reasonably
be expected to have a material adverse effect on such party or on its ability to
consummate the proposed merger; cooperating in the preparation of required
governmental filings, in obtaining required permits and regulatory approvals and
in the release of public announcements; and granting access to information and
maintaining confidentiality.

         ACQUISITION PROPOSALS. The Merger Agreement provides that neither the
Company nor any of its Subsidiaries will (whether directly or indirectly through
advisors, agents or other intermediaries), nor will the Company or any of its
Subsidiaries authorize or permit any of its or their officers, directors,
agents, representatives, advisors or Subsidiaries to:

               -    solicit, initiate or take any action knowingly to facilitate
                    the submission of inquiries, proposals or offers from any
                    person or group, other than Swedish Match and its
                    representatives and Affiliates, relating to (i) any
                    acquisition or purchase of a material portion of the assets
                    or any equity securities of the Company, (ii) any tender
                    offer or exchange offer that if consummated would result in
                    any person beneficially owning any equity securities of the
                    company, (iii) any merger, consolidation, recapitalization,
                    sale of all or substantially all of the assets, liquidation,
                    dissolution or similar transaction involving the Company or
                    any of its subsidiaries whose assets, individually or in the
                    aggregate, constitute a material portion of the assets other
                    than the transactions contemplated by the Merger Agreement
                    or (iv) any other transaction the consummation of which
                    could reasonably be expected to interfere with, prevent or
                    materially delay the merger or which could reasonably be
                    expected to materially dilute the benefits to Swedish Match
                    of the transactions contemplated hereby (each such
                    transaction being referred to herein as an "Acquisition
                    Proposal"), or agree to or endorse any Acquisition Proposal;

               -    continue, enter into or participate in, any discussions or
                    negotiations with, furnish any information to any person
                    (other than Swedish Match and its representatives and
                    affiliates) in connection with, or otherwise knowingly take
                    any other action to facilitate or encourage any effort or
                    attempt by, any person (other than Swedish Match and its
                    representatives and affiliates) to make, an Acquisition
                    Proposal; or



                                       39
<PAGE>

               -    grant any waiver or release under any standstill or similar
                    agreement with respect to any equity securities of the
                    Company or any of its subsidiaries;

PROVIDED, HOWEVER, that the foregoing shall not prohibit the Company (either
directly or indirectly through advisors, agents or other intermediaries), prior
to a stockholder vote at the Special Meeting, in connection with the merger
from:

               -    furnishing information pursuant to an appropriate
                    confidentiality letter concerning the Company and its
                    businesses, properties or assets to any person or group, (a
                    "Third Party") who has made a bona fide Acquisition
                    Proposal;

               -    engaging in discussions or negotiations with a Third Party
                    who has made a bona fide Acquisition Proposal;

               -    taking and disclosing to its stockholders a position
                    contemplated by Rule 14e-2(a) under the Exchange Act or
                    otherwise making disclosure to its stockholders; or

               -    taking any non-appealable, final action ordered to be taken
                    by the Company by any court of competent jurisdiction, but
                    in each case referred to in the preceding three clauses,
                    only to the extent that the board shall have concluded in
                    good faith, upon the recommendation of the Special Committee
                    that such Acquisition Proposal, if accepted, is reasonably
                    likely to be consummated, taking into account all legal,
                    financial and regulatory aspects of the proposal and the
                    Person or entity making the proposal and would, if
                    consummated, result in a transaction that is more favorable
                    to the public stockholders of the Company than the merger;

PROVIDED, FURTHER, that the board shall not take any of the foregoing actions
and until after giving 72 hours' notice to Swedish Match and informing parent of
the terms and conditions of such proposal and the identity of the person making
it and providing Swedish Match with a copy of any such proposal in writing. The
Company shall, at all times, promptly inform Swedish Match of the status and
terms of any discussions regarding any Acquisition Proposal with any other
person.

         TERMINATION. The Merger Agreement may be terminated at any time prior
to the Effective Time, whether before or after the approval of the proposed
merger by the stockholders of the Company, by the mutual written consent of the
Company and Swedish Match, or by either the Company or Swedish Match if:

               -    any permanent injunction, judgment, order, decree, ruling or
                    other action of any governmental entity prohibiting the
                    consummation of the merger has become final and
                    nonappealable;

               -    the merger has not been consummated by December 31, 2000
                    (provided that such termination will not be available to any
                    party who is in breach in any material respect of any of its
                    obligations under the Merger Agreement); or

               -    the required stockholder approvals are not obtained at the
                    Special Meeting.

         FEES AND EXPENSES. Whether or not the merger is consummated and except
as otherwise provided in the Merger Agreement, all fees and expenses incurred in
connection with the merger will be paid by the party incurring such fees and
expenses, except that the transfer taxes, sales taxes, stamp taxes and other
similar taxes (including real property transfer taxes) incurred as a result of
the merger.



                                       40
<PAGE>

         AMENDMENT/WAIVER. Before or after approval of the Merger Agreement by
the stockholders, the Merger Agreement may be amended by the written agreement
of the parties thereto at any time prior to the Effective Time if such amendment
is approved on behalf of the Company by the board, based on the recommendation
of the Special Committee, and on behalf of Swedish Match or SM Merger Corp. by
their respective boards of directors or duly authorized committees thereof;
provided that, after any such stockholder approval has been obtained, no
amendment may be made which under applicable law or New York Stock Exchange
rules requires the approval of the stockholders of the Company if such approval
has not been obtained.

         At any time prior to the Effective Time, the Company, Swedish Match and
SM Merger Corp. may extend the time for performance of any of the obligations or
other acts of the other parties to the Merger Agreement, waive any inaccuracies
in the representations and warranties contained in the Merger Agreement or in
any document delivered pursuant to the Merger Agreement, or waive compliance
with any agreements or conditions contained in the Merger Agreement. Any
extension or waiver will be valid only if set forth in writing and signed by the
party making such extension or waiver.

THE VOTING AGREEMENT

         On January 19, 2000, the Family entered into the Voting Agreement,
under the terms of which each member agreed:

               -    to vote or execute a written consent with respect to the
                    shares of common stock of the Company subject to the Voting
                    Agreement in favor of the approval of the Merger Agreement
                    and the charter amendment (provided that any Class A shares
                    shall be voted pro rata in accordance with the vote of the
                    public stockholders) and not to vote in favor of any other
                    transaction for a period of 18 months following any
                    termination of the Merger Agreement and to authorize Edgar
                    M. Cullman, Sr. and Edgar M. Cullman, Jr. to act as their
                    representatives, with respect to such shares and to appoint
                    such individuals as their attorneys-in-fact to so vote or
                    act by written consent;

               -    to inform the Company and the Special Committee of the
                    receipt of any Acquisition Proposal; and

               -    other than as contemplated by the Voting Agreement and the
                    Stock Purchase Agreement, to refrain from selling, pledging
                    or transferring their shares of Class B common stock and
                    Class A common stock of the Company subject to the Voting
                    Agreement and the Stock Purchase Agreement, or entering
                    into any voting agreement or granting any proxy with
                    respect thereto.

         The Voting Agreement applies to an aggregate of 9,935,152 shares of
Class B common stock and 162 shares of Class A common stock owned by the
Family, representing approximately 37% of the outstanding shares of common
stock as of such date. Shares acquired by any of the Family after January 19,
2000 will also be subject to the terms of the Voting Agreement. The Voting
Agreement terminates on the earliest of the Effective Time, the last day of
the 18th full calendar month following the date of termination of the Merger
Agreement or at any time upon notice by Swedish Match to the Family's
representative.

THE STOCK PURCHASE AGREEMENT

         On January 19, 2000, Swedish Match and the Family entered into the
Stock Purchase Agreement, under the terms of which Swedish Match will
purchase immediately prior to the Effective

                                       41
<PAGE>

Time from certain members of the Family an aggregate of 3,500,000 shares of
Company common stock (at a price of $15.00 per share in cash).

         The purchase and sale of shares pursuant to the Stock Purchase
Agreement are subject to the conditions of the parties in the Merger Agreement
(other than such purchase and sale) and terminates upon termination of the
Merger Agreement.

THE SHAREHOLDERS' AGREEMENT

         On January 19, 2000, Swedish Match and the Family entered into the
Shareholders' Agreement. The Shareholders' Agreement becomes effective at the
Effective Time and will govern the management of the Company following the
merger, including the composition of the Company's board of directors and
super-majority votes for certain fundamental actions. Following the merger,
the board will consist of seven directors, with four directors being
nominated by the Family, including Edgar M. Cullman Jr., Edgar M. Cullman,
Sr., David Danziger and Bruce A. Barnet and three directors being nominated
by Swedish Match, including Lennart Sunden, Sven Hendrikes and Lennart
Freeman; provided, that if the Family ceases to own at least one-third of the
shares they hold immediately following the Effective Time, and between the
third anniversary and the sixth anniversary of the Effective Time, Swedish
Match will be entitled to nominate four out of the seven board members and
the Family will be entitled to nominate three out of the seven board members.
In addition, and if after the sixth anniversary of the Effective Time, the
Family ceases to own at least 15% of the then outstanding common stock of the
Company, Swedish Match will be entitled to nominate four out of the seven
board members and the Family will be entitled to nominate three out of the
seven board members.

         The Shareholders' Agreement also provides rights for the Family to
sell their remaining shares of Company common stock to Swedish Match over a
three-year period following the third anniversary of the Effective Time and
for Swedish Match to buy the Family's remaining shares over a three-year
period following the third anniversary of the Effective Time, each at periods
as specified therein. The Agreement provides certain price ranges for the put
and call rights of the Family and Swedish Match. The price at which the
Family can require Swedish Match to purchase their retained equity interest
in the Company increases over the three year period, is based upon a multiple
of 9x "Adjusted EBITDA" (as that term is defined in the Shareholders'
Agreement) and can never be lower than $15.00 per share or higher than $28.50
per share. The price at which Swedish Match can require the Family to sell
their retained equity interest also increases over the three year period and
is based upon a multiple of 10x "Adjusted EBITDA." The call price can never
be lower than $23.00 per share but is not capped at any level.

APPRAISAL RIGHTS

         Under Section 262 of the General Corporation Law of the State of
Delaware ("DGCL"), any holder of common stock who does not wish to accept $15.25
per share in cash for such stockholders shares of common stock (a "Dissenting
Stockholder") may elect to have the fair value of such stockholder's shares of
common stock (exclusive of any element of value arising from the accomplishment
or expectation of the merger) judicially determined and paid to such stockholder
in cash, together with a fair rate of interest, if any, provided that such
stockholder complies with the provisions of Section 262.

         The following discussion is not a complete statement of the law
pertaining to appraisal rights under the DGCL, and is qualified in its entirety
by the full text of Section 262, which is provided in its entirety as Annex C to
this proxy statement. All references in Section 262 and in this summary to a
"stockholder" are to the record holder of the shares of common stock as to which
appraisal rights are



                                       42
<PAGE>

asserted. A PERSON HAVING A BENEFICIAL INTEREST IN SHARES OF COMMON STOCK HELD
OF RECORD IN THE NAME OF ANOTHER PERSON, SUCH AS A BROKER OR NOMINEE, MUST ACT
PROMPTLY TO CAUSE THE RECORD HOLDER TO FOLLOW PROPERLY THE STEPS SUMMARIZED
BELOW AND IN TIMELY MANNER TO PERFECT APPRAISAL RIGHTS.

         Under Section 262, where a proposed merger is to be submitted for
approval at a meeting of stockholders, as in the case of the Special Meeting,
the corporation, not less than 20 days prior to the meeting, must notify each of
its stockholders entitled to appraisal rights that such appraisal rights are
available and include in such notice a copy of Section 262. This proxy statement
will constitute such notice to the holders of common stock and the applicable
statutory provisions of the DGCL are attached to this proxy statement as Annex
C. Any stockholder who wishes to exercise such appraisal rights or who wishes to
preserve the right to do so should review carefully the following discussion and
Annex C to this proxy statement. FAILURE TO COMPLY WITH THE PROCEDURES SPECIFIED
IN SECTION 262 TIMELY AND PROPERLY WILL RESULT IN THE LOSS OF APPRAISAL RIGHTS.
Moreover, because of the complexity of the procedures for exercising the right
to seek appraisal of the common stock, the Company believes that stockholders
who consider exercising such rights should seek the advice of counsel.

         Any holder of common stock wishing to exercise the right to demand
appraisal under Section 262 of the DGCL must satisfy each of the following
conditions:

               -    the holder must deliver to the Company a written demand for
                    appraisal of such stockholder's shares before the vote on
                    the Merger Agreement at the Special Meeting, which demand
                    will be sufficient if it reasonably informs the Company of
                    the identity of the stockholder and that the stockholder
                    intends thereby to demand the appraisal of such holder's
                    shares;

               -    the holder must not vote the holder's shares of common stock
                    in favor of the Merger Agreement; a proxy which does not
                    contain voting instructions will, unless revoked, be voted
                    in favor of the Merger Agreement, therefore, a stockholder
                    who votes by proxy and who wishes to exercise appraisal
                    rights must vote against the Merger Agreement or abstain
                    from voting on the Merger Agreement; and

               -    the holder must continuously hold such shares from the date
                    of making the demand through the Effective Time; a
                    stockholder who is the record holder of shares of common
                    stock on the date the written demand for appraisal is made
                    but who thereafter transfers such shares prior to the
                    Effective Time will lose any right to appraisal in respect
                    of such shares.

         Neither voting (in person or by proxy) against, abstaining from voting
on or failing to vote on the proposal to adopt the Merger Agreement will
constitute a written demand for appraisal within the meaning of Section 262. The
written demand for appraisal must be in addition to and separate from any such
proxy or vote.

         Only a holder of record of shares of common stock issued and
outstanding immediately prior to the Effective Time is entitled to assert
appraisal rights for the shares of common stock registered in that holder's
name. A demand for appraisal should be executed by or on behalf of the
stockholder of record, fully and correctly, as such stockholder's name appears
on such stock certificates, should specify the stockholder's name and mailing
address, the number of shares of common stock owned and that such stockholder
intends thereby to demand appraisal of such stockholder's common stock. If the
shares are owned of record by one in a fiduciary capacity, such as a trustee,
guardian or custodian, execution of the demand should be made in that capacity.
If the shares are owned of record by more than one person as in



                                       43
<PAGE>

a joint tenancy or tenancy in common, the demand should be executed by or on
behalf of all owners. An authorized agent, including one or more joint owners,
may execute a demand for appraisal on behalf of a stockholder; however, the
agent must identify the record owner or owners and expressly disclose the fact
that, in executing the demand, the agent is acting as agent for such owner or
owners. A record holder such as a broker who holds shares as nominee for several
beneficial owners may exercise appraisal rights with respect to the shares held
for one or more beneficial owners while not exercising such rights with respect
to the shares held for one or more beneficial owners; in such case, the written
demand should set forth the number of shares as to which appraisal is sought,
and where no number of shares is expressly mentioned the demand will be presumed
to cover all shares held in the name of the record owner. STOCKHOLDERS WHO HOLD
THEIR SHARES IN BROKERAGE ACCOUNTS OR OTHER NOMINEE FORMS AND WHO WISH TO
EXERCISE APPRAISAL RIGHTS ARE URGED TO CONSULT WITH THEIR BROKERS TO DETERMINE
AND APPROPRIATE PROCEDURES FOR THE MAKING OF A DEMAND FOR APPRAISAL BY SUCH
NOMINEE.

         A stockholder who elects to exercise appraisal rights pursuant to
Section 262 should mail or deliver a written demand to: General Cigar Holdings,
Inc., 387 Park Avenue South, New York, New York 10016, A. Ross Wollen, General
Counsel.

         Within ten days after the Effective Time, the Company as the surviving
corporation in the merger must send a notice as to the effectiveness of the
merger to each former stockholder of the Company who has made a written demand
for appraisal in accordance with Section 262 and who has not voted to adopt the
Merger Agreement. Within 120 days after the Effective Time, but not thereafter,
either the Surviving Corporation or any dissenting stockholder who has complied
with the requirements of Section 262 may file a petition in the Delaware Court
of Chancery demanding a determination of the value of the shares of common stock
held by all dissenting stockholders. The Company is under no obligation to and
has no present intent to file a petition for appraisal, and stockholders seeking
to exercise appraisal rights should not assume that the Surviving Corporation
will file such a petition or that the Surviving Corporation will initiate any
negotiations with respect to the fair value of such shares. Accordingly,
stockholders who desire to have their shares appraised should initiate any
petitions necessary for the perfection of their appraisal rights within the time
periods and in the manner prescribed in Section 262. Inasmuch as the Company has
no obligation to file such a petition, the failure of a stockholder to do so
within the period specified could nullify such stockholder's previous written
demand for appraisal.

         Under the Merger Agreement, the Company has agreed to give Swedish
Match prompt notice of any demands for appraisal received by the Company.
Swedish Match has the right to participate in and approve all negotiations and
proceedings with respect to demands for appraisal under the DGCL. The Company
will not, except with the prior written consent of Swedish Match, make any
payment with respect to any demands for appraisal, or offer to settle, or
settle, any such demands.

         Within 120 days after the Effective Time, any stockholder who has
complied with the provisions of Section 262 to that point in time will be
entitled to receive from the Surviving Corporation, upon written request, a
statement setting forth the aggregate number of shares not voted in favor of the
Merger Agreement and with respect to which demands for appraisal have been
received and the aggregate number of holders of such shares. The Surviving
Corporation must mail such statement to the stockholder within 10 days of
receipt of such request or within 10 days after expiration of the period for
delivery of demands for appraisals under Section 262, whichever is later.

         A stockholder timely filing a petition for appraisal with the Court of
Chancery must deliver a copy to the Surviving Corporation, which will then be
obligated within 20 days to file with the Delaware Register in Chancery with a
duly verified list containing the names and addresses of all stockholders who
have demanded appraisal of their shares and with whom agreements as to the value
of their shares have not been reached. After notice to such stockholders, the
Delaware Court of Chancery is empowered to



                                       44
<PAGE>

conduct a hearing on the petition to determine which stockholders are entitled
to appraisal rights. The Delaware Court of Chancery may require stockholders who
have demanded an appraisal for their shares and who hold stock represented by
certificates to submit their certificates to the Register in Chancery for
notation thereon of the pendency of the appraisal proceedings, and if any
stockholder fails to comply with the requirement, the Delaware Court of Chancery
may dismiss the proceedings as to that stockholder.

         After determining the stockholders entitled to an appraisal, the
Delaware Court of Chancery will appraise the "fair value" of their shares,
exclusive of any element of value arising from the accomplishment or expectation
of the merger, together with a fair rate of interest, if any, to be paid upon
the amount determined to be the fair value. The costs of the action may be
determined by the Delaware Chancery Court and taxed upon the parties as the
Delaware Chancery Court deems equitable. Upon application of a stockholder, the
Delaware Chancery Court may also order that all or a portion of the expenses
incurred by any stockholder in connection with the appraisal proceeding,
including, without limitation, reasonable attorneys' fees and the fees and
expenses of experts, be charged pro rata against the value of all of the shares
entitled to appraisal. STOCKHOLDERS CONSIDERING SEEKING APPRAISAL SHOULD BE
AWARE THAT THE FAIR VALUE OF THEIR SHARES AS DETERMINED UNDER SECTION 262 COULD
BE MORE THAN, THE SAME AS OR LESS THAN THE MERGER CONSIDERATION THEY WOULD
RECEIVE PURSUANT TO THE MERGER AGREEMENT IF THEY DID NOT SEEK APPRAISAL OF THEIR
SHARES. STOCKHOLDERS SHOULD ALSO BE AWARE THAT INVESTMENT BANKING OPINIONS ARE
NOT OPINIONS AS TO FAIR VALUE UNDER SECTION 262.

         In determining fair value and, if applicable, a fair rate of interest,
the Delaware Chancery Court is to take into account all relevant factors. IN
WEINBERGER V. UOP, INC., the Delaware Supreme Court discussed the factors that
could be considered in determining fair value in an appraisal proceeding,
stating that "proof of value by any techniques or methods that are generally
considered acceptable in the financial community and otherwise admissible in
court" should be considered, and that "fair price obviously requires
consideration of all relevant factors involving the value of a company." The
Delaware Supreme Court stated that, in making this determination of fair value,
the court must consider market value, asset value, dividends, earnings
prospects, the nature of the enterprise and any other facts that could be
ascertained as of the date of the merger that throw any light on future
prospects of the merged corporation. In Weinberger, the Delaware Supreme Court
stated that "elements of future value, including the nature of the enterprise,
that are known or susceptible of proof as of the date of the merger and not the
product of speculation, may be considered." Section 262 provides that fair value
is to be "exclusive of any element of value arising from the accomplishment or
expectation of the merger."

         Any stockholder who has duly demanded an appraisal in compliance with
Section 262 will not, after the Effective Time, be entitled to vote the shares
subject to such demand for any purpose or be entitled to the payment of
dividends or other distributions on those shares (except dividends or other
distributions payable to holders of record of shares as of a record date prior
to the Effective Time).

         Any stockholder may withdraw its demand for appraisal and accept the
merger consideration by delivering to the Surviving Corporation a written
withdrawal of such stockholder's demands for appraisal, except that (1) any such
attempt to withdraw made more than 60 days after the Effective Time will require
written approval of the Surviving Corporation and (2) no appraisal proceeding in
the Delaware Chancery Court shall be dismissed as to any stockholder without the
approval of the Delaware Chancery Court, and such approval may be conditioned
upon such terms as the Delaware Chancery Court deems just. If the Surviving
Corporation does not approve a stockholder's request to withdraw a demand for
appraisal when such approval is required or if the Delaware Chancery Court does
not approve the dismissal of an appraisal proceeding, the stockholder would be
entitled to receive only the appraised value



                                       45
<PAGE>

determined in any such appraisal proceeding, which value could be lower than the
value of the merger consideration.

         FAILURE TO COMPLY STRICTLY WITH ALL OF THE PROCEDURES SET FORTH IN
SECTION 262 OF THE DGCL WILL RESULT IN THE LOSS OF A STOCKHOLDER'S STATUTORY
APPRAISAL RIGHTS. CONSEQUENTLY, ANY STOCKHOLDER WISHING TO EXERCISE APPRAISAL
RIGHTS IS URGED TO CONSULT LEGAL COUNSEL BEFORE ATTEMPTING TO EXERCISE SUCH
RIGHTS.

            PROPOSAL TWO: APPROVAL OF AMENDMENT TO THE CERTIFICATE OF
                                  INCORPORATION

         The following is a summary of the Certificate of Amendment of Amended
and Restated Certificate of Incorporation of General Cigar Holdings, Inc. (the
"Charter Amendment"), a copy of which is attached as Exhibit A to the Merger
Agreement attached as Annex A to this proxy statement. Such summary is qualified
in its entirety by reference to the full text of the Charter Amendment.

         Subsection (b)(4) of Article Fourth of the certificate of incorporation
provides that the holders of shares of Class A and B common stock must receive
the same consideration for their shares in the event of a merger, consolidation,
purchase or acquisition of property or stock, or other reorganization.

         In order to consummate the merger, pursuant to which the public
stockholders (other than dissenting stockholders) will receive $15.25 per
share in cash and certain members of the Family will receive common stock in
the surviving corporation in exchange for their shares, as agreed in the
Merger Agreement, the Company's certificate of incorporation must be amended.

         The proposed Charter Amendment will delete Subsection (b)(4) and
replace it with language allowing for different consideration to be paid to the
holders of different classes of common stock ONLY in the event of the merger
contemplated by the Merger Agreement.

         Approval of the above Charter Amendment by a majority of the
outstanding Class A common stock and a majority of the outstanding Class B
common stock, each voting separately as a class, is a condition to consummation
of the merger.

         The Board, based on the advice of the Special Committee, recommends a
vote "FOR" approval of the Charter Amendment.

                           MARKET FOR THE COMMON STOCK

COMMON STOCK MARKET PRICE INFORMATION; DIVIDEND INFORMATION

         The Company's Class A common stock is traded on the New York Stock
Exchange under the symbol "MPP." The following table shows, for the fiscal
quarters indicated, the per share high and low closing sale prices of the
Class A common stock on the New York Stock Exchange based on published
financial sources. The Class B common stock is not publicly traded because it
converts automatically to Class A Common Stock upon sale. No cash dividends
have been declared on either class of the Company's common stock.

                                       46
<PAGE>

<TABLE>
<CAPTION>

                                                                                    HIGH                   LOW
                                                                              -------------          ---------------
FISCAL YEAR ENDING NOVEMBER 28, 1998
<S>                                                                           <C>                    <C>
   First Quarter.....................................................         $     23 9/16          $     15 1/4
   Second Quarter....................................................               18 9/16                 9 15/16
   Third Quarter.....................................................               11                      5 7/8
   Fourth Quarter....................................................               10 7/16                 5 1/2

FISCAL YEAR ENDING NOVEMBER 27, 1999
   First Quarter.....................................................         $     10 1/4           $      7 1/8
   Second Quarter....................................................               10 1/2                  7 3/16
   Third Quarter.....................................................               8 3/8                   6 1/16
   Fourth Quarter....................................................                7 1/2                  5 5/8

</TABLE>

     On January 19, 2000, the last full trading day prior to the day on which
the execution of the Merger Agreement was publicly announced, the high and low
sales prices for the Class A common stock on the New York Stock Exchange were $8
15/16 and $ 8 1/2 , respectively, and the closing sale price was $8 15/16 . On
February 14, 2000, the closing price for the Class A common stock on the New
York Stock Exchange was $14 9/16. The Company's Class B common stock converts
automatically to Class A common stock upon transfer other than to certain
permitted transferees. The Class A and Class B shares are identical except that
the Class A shares have one vote each and the Class B shares have ten votes
each. The market price for the Company's common stock is subject to fluctuation
and stockholders are urged to obtain current market quotations.

COMMON STOCK PURCHASE INFORMATION

     Except as described in this proxy statement or through the exercise of
certain stock options as set forth below, none of the Company, its executive
officers or directors, Swedish Match or SM Merger Corp. has engaged in any
transaction with respect to the common stock within the past 60 days.

<TABLE>
<CAPTION>

PURCHASER                     GRANT DATE            EXERCISE DATE          OPTIONS EXERCISED         EXERCISE PRICE
<S>                           <C>                   <C>                    <C>                       <C>
Jay Green...................April 8, 1994          January 6, 2000              444,556               $   0.8041
Jay Green..................January 27, 1993        January 6, 2000               39,699               $   3.3673

</TABLE>

     The Company purchased General Cigar common stock during the last two years
as described below.

<TABLE>
<CAPTION>                                                                                                     RANGE
                                                                                  AGGREGATE           ---------------------
                                   SHARES                 AVG. $/SH                 VALUE                 HIGH        LOW
                                   ------                 ---------                 -----                 ----        ---
<S>                                <C>                    <C>                     <C>                 <C>          <C>
First quarter 1998 ...........       --                   $   --                  $    --             $    --      $   --
Second quarter 1998 ..........    238,100                 $ 10.1214               $  2,409,894        $ 10.3750    $ 9.5000
Third quarter 1998 ...........    532,500                 $  7.8683               $  4,189,869        $ 10.0375    $ 6.0000
Fourth quarter 1998 ..........    204,200                 $  8.1046               $  1,654,969        $ 10.0565    $ 5.5625
First quarter 1999 ...........    258,900                 $  9.2414               $  2,392,603        $  9.7488    $ 8.5670
                                ---------                                         ------------
                                1,233,700                 $  8.6304               $ 10,647,335        $ 10.3750    $ 5.5625
                                =========                                         ============
</TABLE>


         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth certain information as of January 19,
2000, except as otherwise indicated, concerning the beneficial ownership of
the Company's common stock by (1) each person or group known by the Company
to beneficially own more than 5% of the outstanding shares of common stock of
either Class A or Class B shares; (2) each director of the Company; (3) the
Chief Executive Officer and other four most highly compensated executive
officers of the Company; and (4) all of the Company's directors and executive
officers as a group. Information with respect to the Class A common stock
held by each person or group of persons and percentage thereof includes all
shares of Class A common stock issuable upon conversion of shares of Class B
common stock, such that each share of Class B common stock is also reflected
as a share of Class A common stock. Edgar M. Cullman, Sr. and Edgar M.
Cullman, Jr. have been appointed to represent the Cullman-Ernst Group and all
such shares are included in their totals. See footnotes (2) and (4).

<TABLE>
<CAPTION>

                                                           CLASS A COMMON STOCK            CLASS B COMMON STOCK
                                                          SHARES                           SHARES
                                                       BENEFICIALLY     PERCENT OF      BENEFICIALLY     PERCENT OF
NAME AND ADDRESS (1)                                     OWNED(2)        TOTAL(3)        OWNED (2)        TOTAL(3)
                                                       -------------   -------------  ---------------   -------------
<S>                                                     <C>                 <C>          <C>                 <C>
Edgar M. Cullman, Sr. (4)........................        9,935,152           36.7%        9,935,152           73.5%
Edgar M. Cullman, Jr. (4)........................        9,935,152           36.7%        9,935,152           73.5%
Louise B. Cullman (4)............................        3,679,829           13.6%        3,679,829           27.2%
Susan R. Cullman (4).............................        3,384,906           12.5%        3,384,906           25.0%
Lucy C. Danziger (4).............................        4,600,582           17.0%        4,600,582           34.0%

</TABLE>

                                       47

<PAGE>

<TABLE>
<CAPTION>

<S>                                                     <C>                  <C>         <C>                 <C>
John L. Ernst (4)................................        1,860,498            6.9%        1,860,498           13.8%
B. Bros. Realty Limited Partnership (5)..........        1,039,339            3.8%        1,039,338            7.7%
Gabelli Funds, Inc. (6)..........................        7,923,256           29.3%        2,250,695           16.7%
Wellington Management Company, LLP (7)...........          849,700            3.1%
Gilder Gagnon Howe & Co. LLC (8).................          968,667            3.5%
Knight, Bain, Seath & Holbrook Capital Management          678,300            2.5%
Inc.(9)                                                     18,226            *                 444            *
Bruce A. Barnet..................................
John L. Bernbach.................................            2,667            *               2,667            *
Thomas C. Israel.................................           40,010            *              22,228            *
Dan W. Lufkin....................................          137,237            1.0            62,237            *
Graham V. Sherren................................            2,222            *               2,222            *
Peter J. Solomon.................................           22,227            *               4,445            *
Francis T. Vincent, Jr...........................           22,227            *               4,445            *
Joseph C. Aird...................................           71,208            *              53,323            *
Janet A. Krajewski                                          58,950            *             20,116             *
A. Ross Wollen...................................          166,355            1.2            75,859            *
All directors and executive officers collectively,
consisting of 14 persons.........................       10,476,481           38.7%       10,160,800           75.2%

</TABLE>

- ---------------
*   Less than 1%

(1)  Unless otherwise indicated, the address of each person listed is c/o
     General Cigar Holdings, Inc., 387 Park Avenue South, New York, New York
     10016.

(2)  This information reflects the definition of beneficial ownership adopted by
     the Securities and Exchange Commission. Beneficial ownership reflects sole
     investment and voting power, except as reflected in footnote 4. Where more
     than one person shares investment and voting power in the same shares, such
     shares may be shown more than once. Such shares are reflected only once,
     however, in the total for all directors and officers. Excluded are shares
     held by charitable foundations and trusts of which members of the Cullman
     and Ernst families, including persons referred to in footnote 4, are
     officers and directors. As of January 19, 2000, a group (the "Cullman &
     Ernst Group," referred to elsewhere in this proxy statement as the
     Family) consisting of Edgar M. Cullman, Sr., Edgar M. Cullman, Jr., Susan
     R. Cullman, direct members of their families and trusts for their benefit;
     John L. Ernst, his sister and direct members of their families and trusts
     for their benefit; a partnership in which members of the Cullman and Ernst
     families hold substantial direct and indirect interests and charitable
     foundations and trusts of which members of the Cullman and Ernst families
     are directors or trustees, owned an aggregate of approximately 9,935,152
     shares of the Class B common stock (approximately 74% of the outstanding
     shares of Class B common stock). Among others, Edgar M. Cullman, Sr., Edgar
     M. Cullman, Jr., their wives, Susan R. Cullman and Mr. Ernst hold
     investment and voting power or shared investment and voting power over such
     shares. Certain of such shares are pledged as security for loans payable
     under standard pledge arrangements. The Cullman & Ernst Group has entered
     into the Stock Purchase Agreement, the Voting Agreement and the
     Shareholders' Agreement.

(3)  Other than 162 shares of Class A common stock, all stock held by the
     Cullman & Ernst group is Class B common stock.

(4)  Included within the shares shown as beneficially owned by Edgar M. Cullman,
     Sr. are 9,935,152 shares of Class B common stock in which he holds shared
     investment and/or voting power following his appointment as representative
     in connection with the proposed merger discussed herein; included within
     the shares shown as beneficially owned by John L. Ernst are 1,828,567
     shares of Class B common stock in which he holds shared investment and/or
     voting power; included within the shares shown as beneficially owned by
     Edgar M. Cullman, Jr. are 9,935,152 shares of Class B common stock in which
     he holds shared investment and/or voting power following his appointment as
     representative in connection with the proposed merger discussed herein; and
     included within the shares shown as beneficially owned by Susan R. Cullman
     are 2,994,740 shares of Class B common stock in which she holds shared
     investment and/or voting power. Included within the shares shown as
     beneficially owned by Louise B. Cullman are 3,220,112 shares of Class B
     common stock in which she holds shared investment and/or voting power; and
     included within the shares shown as beneficially owned by Lucy C. Danziger
     are 4,236,747 shares of Class B common stock in which she holds shared
     investment and/or voting power. Excluded in each case are shares held by
     charitable foundations and trusts in which such persons or their families
     or trusts for their benefit are officers and directors. Messrs. Cullman,
     Ernst and Cullman, Jr. and Susan R. Cullman disclaim beneficial interest in
     all shares over which there is shared investment and/or voting power and in
     all excluded shares. Louise B. Cullman is the wife of Edgar M. Cullman;
     Susan R. Cullman and Lucy R. Danziger are the daughters of Edgar M. Cullman
     and Louise B. Cullman.

(5)  The address of B. Bros. Realty Limited Partnership is 641 Lexington Avenue,
     New York, New York 10022.

(6)  Such person's percentage of the total outstanding shares of Class A common
     stock has been calculated assuming the conversion of all shares of Class B
     common stock held by all holders of Class B common stock. Assuming that
     such person (and no other holder of Class B common stock) were to convert
     all of such person's shares of Class B common stock into shares of Class A
     Common Stock, such person's percentage of the total outstanding shares of
     Class A common stock would be 50.2%. The address of such person is Gabelli
     Funds, Inc., One Corporate Center, Rye, New York, New York 10580. A form
     filed with the Securities and Exchange Commission in September 1991 and
     amended as of February 9, 2000 by Gabelli Funds, Inc., indicates that the
     securities have been acquired by Gabelli Funds, Inc. and its wholly-owned
     subsidiaries on behalf of their investment advisory clients. The

                                       48

<PAGE>

     Company has been informed that no individual client of Gabelli Funds, Inc.
     has ownership of more than 5% of the Company's outstanding common stock.

(7)  The address of Wellington Management Company, LLP ("WMC") is 75 State
     Street, Boston, Massachusetts 02109. A form filed with the Securities and
     Exchange Commission as of December 31, 1999 by WMC indicates that these
     shares are held in individual customer accounts. A separate form with
     respect to the same shares was filed by Hartford Mutual Funds, Inc. on
     behalf of the Hartford Capital Appreciation Fund.

(8)  The address of Gilder Gagnon Howe & Co. LLC ("Gilder Gagnon") is 1775
     Broadway, New York, New York 10019. A form filed with the Securities and
     Exchange Commission on February 14, 2000 by Gilder Gagnon indicates that
     most of these shares are held in individual customer accounts.

(9)  The address of Knight, Bain, Seath & Holbrook Capital Management Inc.
     ("Knight, Bain") is 1 Toronto Street, Suite 708, Toronto, Ontario M5C 2V6.
     A form filed with the Securities and Exchange Commission on January 20,
     1999 by Knight, Bain indicates that most of theses shares are held in
     individual customer accounts. The EDGAR system revealed no subsequent forms
     being filed by such person.


                            DIRECTORS AND MANAGEMENT

THE COMPANY

     Set forth below are the names of each director and executive officer of the
Company, the present principal occupation or employment of each such person and
the name and principal business of the corporation or other organization in
which such occupation or employment of each such person is conducted. Also set
forth below are the material occupations, positions, offices and employment of
each such person and the name and principal business of any corporation or other
organization in which any material occupation, position, office or employment of
each such person was held during the last five years. Each person listed below
is a citizen of the United States.

                                       49

<PAGE>

<TABLE>
<CAPTION>


                                       DATE SINCE NAMED
NAME (LETTERS REFER TO                 INDIVIDUAL HAS        PRINCIPAL OCCUPATION AND          ALSO SERVES AS A DIRECTOR
COMMITTEE MEMBERSHIPS,                 CONTINUOUSLY SERVED   BUSINESS EXPERIENCE DURING        OF THE FOLLOWING
IDENTIFIED BELOW) (1)          AGE     AS A DIRECTOR (1)      PAST FIVE YEARS (2)              CORPORATIONS
- -----------------------       -----   --------------------   --------------------------        --------------------------
Directors
<S>                            <C>     <C>                   <C>                               <C>
Bruce A. Barnet...........     54      1990                  Private Investor; President       Mainspring Communications;
(a, b, g)                                                    and Chief Executive               Commerce, Inc. and Yapa,
                                                             Officer of Cahners Business       Inc.
                                                             Information (1996-1999);
                                                             President and Chief Executive
                                                             Officer of Cowles Enthusiast
                                                             Media (1993-1996); Private
                                                             Investor

John L. Bernbach..........     56      1988                  Chairman and Chief Executive      North American
(a, e, f, g)                                                 Officer of The Bernbach Group,    Television, Inc.;
                                                             Inc.-- consulting
                                                             (1994); Northbridge
                                                             Programming,
                                                             Chairman and Chief
                                                             Executive Inc.;
                                                             Officer of North
                                                             American
                                                             Sportsworld Media
                                                             Group Television,
                                                             Inc.--television
                                                             distribution; Vice
                                                             Chairman of DDB
                                                             Needham Worldwide,
                                                             Inc.
                                                             (1993-1994)

Edgar M. Cullman, Sr. (3).     82      1961                  Chairman of the Board of          Centaur Communications
(c, d, e)                                                    Directors (1996); Chief           Limited;
                                                             Executive Officer of Culbro       Bloomingdale Properties,
                                                             Corporation (1962-1996)           Inc.;
                                                                                               Griffin Land & Nurseries,
                                                                                               Inc.; (5)

Edgar M. Cullman, Jr. (3).     53      1982                  President and Chief Executive     Bloomingdale Properties,
(c, d, f, g)                                                 Officer (1996); Chief Executive   Inc.;
                                                             Officer of Culbro Corporation     Doral Financial
                                                             (1996-1997); President and        Corporation; (5)
                                                             Chief Operating Officer of
                                                             Culbro Corporation (1984-1996);
                                                             President of Culbro Land
                                                             Resources, Inc. (1995)
                                                             (1992-1993)

Susan R. Cullman (3)......     49      1997                  Co-Chairperson; Republican        Choate Rosemary Hall
(c, f, g)                                                    Pro-Choice Coalition (1995)       Foundation

John L. Ernst (4).........     59      1983                  Chairman of the Board and         Doral Financial
(b, c, e)                                                    President of Bloomingdale         Corporation;
                                                             Properties, Inc.                  Griffin Land & Nurseries,
                                                                                               Inc.

Thomas C. Israel..........     55      1989                  Chairman of A.C. Israel
(b, g)                                                       Enterprises, Inc.--investments

Dan W. Lufkin.............     68      1976                  Private investor                  Allen & Co., Inc.;
(a, b, c, d, e)                                                                                Syratech, Inc.

Graham V. Sherren.........     62      1987                  Chairman and Chief Executive      Duplo International Ltd.;
(g)                                                          Officer of Centaur                Gieves
                                                             Communications                    Group Ltd.; Hundred Acre
                                                             Limited--publisher of magazines   Securities Ltd.; InType
                                                             and trade periodicals in the      Ltd.
                                                             United Kingdom

Peter J. Solomon..........     61      1980                  Chairman of Peter J. Solomon      Monro Muffler Brake,
(b, d)                                                       Company Limited and Peter J.      Inc.; Office Depot, Inc.;
                                                             Solomon Securities Company        Phillips- Van Heusen
                                                             Limited                           Corporation

Francis T. Vincent, Jr....     61      1992                  Vincent Enterprises; Private      Oakwood Homes Corp.; Time
(a, b, g)                                                    investor                          Warner, Inc.; Westfield
                                                                                               America, Inc.

Executive Officers

A. Ross Wollen............     56      1977                  Senior Vice President (1983)      None
General Counsel (1980)                                       Secretary (1987)

Joseph C. Aird............     55      1987                  Senior Vice President-            None
Senior Vice President,                                       Controller (1987)
Chief Financial Officer,
Treasurer and Acting
Controller

David M. Danziger.........     34      1996                  Vice President Corporate          None
Vice President                                               Development (1996)
Sales and Marketing (1999)                                   Senior Vice President-Villazon
                                                             & Company (a subsidiary of
                                                             General Cigar) (1998)
                                                             Director of Operational Projects
                                                             - The Eli Witt Company (7/95-1/96);
                                                             Harvard Business School (MBA)
                                                             (9/92-6/94)

Janet A. Krajewski........     45      1993                  None                              None
Vice President-Taxes (1993)

</TABLE>

Member of the: (a) Audit Committee; (b) Compensation Committee; (c) Executive
Committee; (d) Finance Committee; (e) Nominating Committee; (f) Public Policy
Committee; and (g) Strategic Planning Committee

(1)  The business address and business telephone number of each director and
     executive officer, as well as the Company, is 387 Park Avenue South,
     New York, NY 10016-8899, (212) 448-3800.

                                       50

<PAGE>

(2)  Except for Susan R. Cullman, who was elected as a director of General Cigar
     in 1997, each director shown as serving on the Board of Directors prior to
     1997 served as a director of Culbro, which was merged into General Cigar.
(3)  Except as otherwise indicated each director has had the same principal
     occupation during the past five years. Positions not
     otherwise identified are with the Company.
(4)  Mr. Cullman is the father of Mr. Cullman, Jr. and Ms. Cullman.
(5)  Mr. Ernst is the nephew of Mr. Edgar M. Cullman.
(6)  Messrs. Cullman served as directors of The Eli Witt Company, which filed
     for relief from its creditors under Chapter 11 of the Federal Bankruptcy
     Code in November 1996.


SWEDISH MATCH AB AND SM MERGER CORPORATION

     Set forth below are the names of each director and executive officer of
Swedish Match, the present principal occupation or employment of each
such person and the name and principal business of the corporation or other
organization in which such occupation or employment of each such person is
conducted. Also set forth below are the material occupations, positions,
offices and employment of each such person and the name and principal
business of any corporation or other organization in which any material
occupation, position, office or employment of each such person was held
during the last five years.

1. OFFICE OF SWEDISH MATCH AB:

Principal Employer and Current Business Address for the following people:

<TABLE>
<CAPTION>

                  Present Principal Position/
Name              Year began                      Other Positions                   Other Previous Positions, Last Five Years
- ----              ---------------------------     ---------------                   -----------------------------------------

<S>               <C>                             <C>                               <C>
Lennart Sunden    President and CEO (1998)        Director (1999)                   Electrolux, President Electrolux Floor Care and
                                                                                    Light Appliances (1993-1998), and also Senior
                                                                                    Vice  President, Electrolux AB (1998)

Massimo Rossi     Executive Vice President and                                      Swedish Match, President Lights Division
                  Deputy CEO (1992)                                                 (1992-1997)

Sven Hindrikes    Exeuctive Vice President and                                      Swedish Match, Senior Vice President and CFO
                  CFO (2000)                                                        (1998-2000)
                                                                                    Linjebuss, Executive Vice President and CFO
                                                                                    (1994-1998)

Bo Aulin          Senior Vice President, Corporate                                  Svenska Tobaks AB, a Swedish Match,
                  Affairs, Secretary, and General                                   Subsidiary,
                  Counsel (1996)                                                    Vice President, Secretary and
                                                                                    General Counsel (1990-1996)
</TABLE>


2. OFFICERS OF SM MERGER CORP.:

Principal Employer and Current Business Address for the following people:
Swedish Match AB, SE-118 85 Stockholm, Sweden

<TABLE>
<CAPTION>

                    Present Principal Position/
Name                Year began                         Other Positions              Other Previous Positions, Last Five Years
- ----                ---------------------------        ---------------              -----------------------------------------

<S>                 <C>                                <C>                          <C>
Massimo Rossi       President (1999)                                                Swedish Match, President Lights Division
                                                                                    (1992-1997)

Sven Hindrikes      Vice President                                                  Swedish Match, Senior Vice President and CFO
                                                                                    (1998-2000)
                                                                                    Linjebuss, Executive Vice President and CFO
                                                                                    (1994-1998)




Lin McKinnie        Vice President Strategic and                                    Swedish Match, Vice President
                    Financial Planning (1999)                                       Strategic Planning (1998-1999)

                                                                                    Swedish Match North America
                                                                                    Inc., Director/Manager,
                                                                                    Financial Planning & Analysis
                                                                                    (1993-1997)

</TABLE>


                                 OTHER BUSINESS

     The board does not know of any other matters to be presented for action at
the Special Meeting other than as set forth in this proxy statement. If any
other business should properly come before the Special Meeting, the persons
named in the enclosed proxy card intend to vote thereon in accordance with their
best judgment on the matter except as may be otherwise indicated therein.

                             INDEPENDENT ACCOUNTANTS

     The consolidated financial statements of the Company as of November 28,
1998, and for each of the three years in the period ended November 28, 1998
have been audited by PricewaterhouseCoopers LLP as stated in their report,
which is incorporated by reference in the Company's Annual Report on Form
10-K. It is expected that representatives of PricewaterhouseCoopers LLP will
be present at the Special Meeting, both to respond to appropriate questions
of stockholders of the Company and to make a statement if they so desire.

                              STOCKHOLDER PROPOSALS

     If the merger is consummated, there will be no public stockholders of the
Company and no public participation in any future meetings of stockholders of
the Company. However, if the merger is not consummated, the Company's public
stockholders will continue to be entitled to attend and participate in Company
stockholders' meetings. Pursuant to Rule 14a-8 under the Exchange Act
promulgated by the SEC, any stockholder of the Company who wishes to present a
proposal at the next Annual Meeting of Stockholders of the Company (in the event
the merger is not consummated), and who wishes to have such proposal included in
the Company's proxy statement for that meeting, must have delivered a copy of
such proposal to the Company at 387 Park Avenue South, New York, New York 10016,
Attention: Corporate Secretary, so that it was received no later than
[___________ __, 2000]. In order for proposals by stockholders not submitted in
accordance with Rule 14a-8 to have been timely within the meaning of Rule
14a-4(c) under the Exchange Act, such proposal must have been submitted so that
it was received no later than [_____________ __, 2000].

                                       51

<PAGE>

                       WHERE YOU CAN FIND MORE INFORMATION

     The SEC allows the Company to "incorporate by reference" information into
this proxy statement, which means that the Company can disclose important
information by referring you to another document filed separately with the SEC.
The following documents previously filed by the Company with the SEC are
incorporated by reference in this proxy statement and are deemed to be a part
hereof:

     (1) The Company's Annual Report on Form 10-K for the fiscal year ended
November 28, 1998;

     (2) The Company's Quarterly Report on Form 10-Q for the fiscal quarter
ended February 27, 1999;

     (3) The Company's Quarterly Report on Form 10-Q for the fiscal quarter
ended May 29, 1999;

     (4) The Company's Quarterly Report on Form 10-Q for the fiscal quarter
ended August 28, 1999; and

     (5) The Company's Current Report on Form 8-K dated January 21, 2000.

     Any statement contained in a document incorporated by reference herein
shall be deemed to be modified or superseded for all purposes to the extent that
a statement contained in this proxy statement modifies or replaces such
statement.

     The Company undertakes to provide by first class mail, without charge and
within one business day of receipt of any written or oral request, to any person
to whom a copy of this proxy statement has been delivered, a copy of any or all
of the documents referred to above which have been incorporated by reference in
this proxy statement, other than exhibits to such documents (unless such
exhibits are specifically incorporated by reference therein). Requests for such
copies should be directed to Corporate Secretary, General Cigar Holdings, Inc.,
387 Park Avenue South, New York, New York 10016; telephone number: (212)
448-3800.

            CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

     This proxy statement contains or incorporates by reference certain
forward-looking statements and information relating to General Cigar that are
based on the beliefs of management as well as assumptions made by and
information currently available to General Cigar. Forward-looking statements
include statements concerning plans, objectives, goals, strategies, future
events or performance, and underlying assumptions and other statements which are
other than statements of historical facts, including statements regarding the
completion of the proposed merger. When used in this document, the words
"anticipate," "believe," "estimate," "expect," "plan," "intend," "project,"
"predict," "may," and "should" and similar expressions, are intended to identify
forward-looking statements. Such statements reflect the current view of General
Cigar with respect to future events, including the completion of the proposed
merger, and are subject to numerous risks, uncertainties and assumptions. Many
factors could cause the actual results, performance or achievements of General
Cigar to be materially different from any future results, performance or
achievements that may be expressed or implied by such forward-looking
statements, including, among others:

    o    delays in receiving required regulatory and other approvals;

    o    the failure of stockholders to adopt the Merger Agreement or approve
         the charter agreement;

                                       52

<PAGE>

    o    changes in business strategy;

    o    availability of financing on acceptable terms to fund future growth;

    o    ability to hire and train increasing numbers of management, staff and
         other personnel;

    o    fluctuations in consumer demand and tastes including a decrease in
         consumers' preference for high quality, more flavorful cigars;

    o    acceptance of products in new markets;

    o    competitive conditions in General Cigar's markets;

    o    general economic or market conditions;

    o    adverse weather conditions;

    o    operating restrictions and costs associated with governmental
         regulations;

    o    regulatory limitations regarding common ownership of cigar
         manufacturing companies in certain states; and

    o    various other factors, both referenced and not referenced in this proxy
         statement.

     Should one or more of these risks or uncertainties materialize, or should
underlying assumptions prove incorrect, actual results may vary materially from
those described herein as anticipated, believed, estimated, expected, planned or
intended. General Cigar does not intend, or assume any obligation, to update
these forward-looking statements to reflect actual results, changes in
assumptions or changes in the factors affecting such forward-looking statements.

                              AVAILABLE INFORMATION

     No person is authorized to give any information or to make any
representations, other than as contained in this proxy statement, in connection
with the Merger Agreement or the merger, and, if given or made, such information
or representations may not be relied upon as having been authorized by the
Company, Swedish Match or SM Merger Corp. The delivery of this proxy statement
shall not, under any circumstances, create any implication that there has been
no change in the information set forth herein or in the affairs of the Company
since the date hereof.

     Because the merger is a "going private" transaction, the Company has
filed with the SEC a Rule 13e-3 Transaction Statement on Schedule 13E-3 under
the Exchange Act with respect to the merger. This proxy statement does not
contain all of the information set forth in the Schedule 13E-3 and the
exhibits thereto. Copies of the Schedule 13E-3 and the exhibits thereto are
available for inspection and copying at the principal executive offices of
the Company during regular business hours by any interested stockholder of
the Company, or a representative who has been so designated in writing, and
may be inspected and copied, or obtained by mail, by written request directed
to Corporate Secretary, General Cigar Holdings, Inc., 387 Park Avenue South,
New York, New York 10016, or from the SEC as described below.

     The Company is currently subject to the information requirements of the
Exchange Act and in accordance therewith files periodic reports, proxy
statements and other information with the SEC relating

                                       53

<PAGE>

to its business, financial and other matters. Copies of such reports, proxy
statements and other information, as well as the Schedule 13E-3 and the exhibits
thereto, may be copied (at prescribed rates) at the public reference facilities
maintained by the SEC at Room 1024, 450 Fifth Street, N.W., Judiciary Plaza,
Washington, D.C. 20549 and at the following Regional Offices of the SEC: 500
West Madison Street, Suite 1400, Chicago, Illinois 60661; and Seven World Trade
Center, Suite 1300, New York, New York 10048. For further information concerning
the SEC's public reference rooms, you may call the SEC at 1-800-SEC-0330. Some
of this information may also be accessed on the World Wide Web through the SEC's
Internet address at "http://www.sec.gov." The Company's common stock is listed
on the New York Stock Exchange (ticker symbol: MPP), and materials may also be
inspected at its offices, 20 Broad Street, seventh floor, New York, New York
10005.

                                 By Order of the Board of Directors
                                 A. Ross Wollen
                                 SECRETARY

New York, New York
__________, 2000

                                       54

<PAGE>


                                               LIST OF DEFINED TERMS

<TABLE>
<CAPTION>

TERM                                                                                                                  PAGE
- ----                                                                                                                  ----
<S>                                                                                                                    <C>
Certificate.............................................................................................................34
Company..................................................................................................................8
Deutsche Bank...........................................................................................................11
DGCL....................................................................................................................42
EBIT....................................................................................................................18
EBITDA..................................................................................................................18
Effective Time..........................................................................................................34
Engagement Letter.......................................................................................................20
Enterprise Value........................................................................................................18
EPS.....................................................................................................................18
Exchange Act............................................................................................................24
Exchange Fund...........................................................................................................34
Foreign Stockholder.....................................................................................................28
HSR Act.................................................................................................................26
IBES....................................................................................................................18
Merger Agreement........................................................................................................12
Paying Agent............................................................................................................34
PJSC.....................................................................................................................9
Price...................................................................................................................18
Record Date.............................................................................................................32
Sale Transaction........................................................................................................27
Selected Companies......................................................................................................17
Selected Transactions...................................................................................................18
SM Capital Exchange.....................................................................................................28
SM Merger Corp...........................................................................................................8
Special Committee.......................................................................................................11
Special Meeting.........................................................................................................31
Surviving Corporation...................................................................................................12
Swedish Match............................................................................................................8
Voting Agreement........................................................................................................32
Wachtell, Lipton........................................................................................................11

</TABLE>

                                       55

<PAGE>


                          INDEX TO FINANCIAL STATEMENTS


UNAUDITED INTERIM CONSOLIDATED FINANCIAL STATEMENTS:

<TABLE>
         <S>                                                                                                     <C>
         Condensed Consolidated Statement of Operations for the 13 Weeks ended
                  August 28, 1999 and August 29, 1998 and for the 39 Weeks
                  ended August 28, 1999 and August 29, 1998......................................................F-2

         Condensed Consolidated Balance Sheet as of August 28, 1999 and
                  November 28, 1998..............................................................................F-3

         Condensed Consolidated Statement of Cash Flows for the 39 Weeks ended
                  August 28, 1999 and August 29, 1998............................................................F-4

         Condensed Consolidated Statement of Stockholders' Equity for the 39
                  Weeks ended August 28, 1999....................................................................F-5

         Notes to Consolidated Financial Statements..............................................................F-6

         Computation of Ratio of Earnings to Fixed Charged Charges and
                  Preferred Dividends............................................................................Exhibit 1

         Computation of Ratio of Earnings to Fixed Charged Charges and
                  Preferred Dividends............................................................................Exhibit 2
</TABLE>


                                      F-1

<PAGE>


                          GENERAL CIGAR HOLDINGS, INC.

                 CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS

                      (in thousands except per share data)
                                   (Unaudited)

<TABLE>
<CAPTION>

                                           13 WEEKS ENDED       39 WEEKS ENDED
                                         ------------------   ------------------
                                         AUG. 28,  AUG. 29,   AUG. 28,  AUG. 29,
                                             1999      1998       1999      1998
                                         --------  --------   --------  --------
<S>                                       <C>       <C>       <C>       <C>
NET SALES...............................  $38,698   $63,398   $140,302  $199,383
Cost of goods sold......................   18,747    32,441     72,743   103,549
                                           ------    ------    -------   -------

GROSS PROFIT............................   19,951    30,957     67,559    95,834
Selling, general and
  administrative expenses...............   13,442    22,113     49,541    63,093
                                           ------    ------    -------   -------

OPERATING PROFIT........................    6,509     8,844     18,018    32,741
Gain on sale of business (Note 4).......       -         -     152,261        -
Nonoperating income.....................       88       145        298       515
Interest income.........................    1,833        34      2,588       127
Interest expense........................      317     1,251      1,973     3,203
                                           ------    ------    -------   -------
Income before provision
  for income taxes......................    8,113     7,772    171,192    30,180
Provision for income taxes..............    2,758     2,759     64,296    10,714
                                           ------    ------    -------   -------

NET INCOME..............................  $ 5,355   $ 5,013   $106,896  $ 19,466
                                           ======    ======    =======   =======


Basic net income per share..............   $ 0.20    $ 0.18     $ 4.03    $ 0.71
                                           ======    ======     ======    ======
Weighted average common
  shares outstanding....................   26,555    27,179     26,500    27,464
                                           ======    ======     ======    ======

Diluted net income per share............   $ 0.20    $ 0.18     $ 3.94    $ 0.69
                                           ======    ======     ======    ======
Weighted average common shares
  and equivalents outstanding...........   27,129    27,856     27,138    28,324
                                           ======    ======     ======    ======
</TABLE>

See Notes to Consolidated Financial Statements.

                                      F-2

<PAGE>


                          GENERAL CIGAR HOLDINGS, INC.

                      CONDENSED CONSOLIDATED BALANCE SHEET

                                (Unaudited)

                  (dollars in thousands except per share data)

<TABLE>
<CAPTION>

                                                                            AUG. 28, 1999        NOV. 28, 1998
                                                                            --------------       --------------
                                ASSETS
CURRENT ASSETS:
<S>                                                                             <C>                   <C>
   Cash and cash equivalents......................................              $104,864              $ 3,985
   Receivables, less allowance of $1,109  (1998-- $1,327).........                26,854               39,666
   Inventories....................................................               165,119              157,862
   Other current assets...........................................                 8,939                7,852
                                                                            -------------        -------------
       TOTAL CURRENT ASSETS.......................................               305,776              209,365
Property and equipment, net.......................................                59,051               76,809
Intangible assets, net,
   principally trademarks and goodwill............................                68,684               71,170
Investments held-to-maturity......................................                24,250                    -
Other assets......................................................                 1,009                1,959
                                                                            -------------        -------------
       TOTAL ASSETS...............................................              $458,770             $359,303
                                                                            =============        =============
       LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
   Accounts payable and accrued liabilities.......................              $ 36,168             $ 41,518
   Long-term debt due within one year.............................                   220                1,457
   Income taxes...................................................                53,875                3,087
                                                                           --------------        -------------
       TOTAL CURRENT LIABILITIES..................................                90,263               46,062

Long-term debt....................................................                10,447               66,291
Accrued retirement benefits.......................................                12,629               12,892
Deferred income taxes.............................................                10,877                9,852
Other noncurrent liabilities......................................                10,780                9,033
                                                                           --------------        -------------
       TOTAL LIABILITIES..........................................               134,996              144,130
                                                                           ==============        =============
Minority interest in preferred stock of subsidiary................                 3,300                    -
                                                                           --------------        -------------
Commitments and Contingencies (Note 8)

STOCKHOLDERS' EQUITY:
   Preferred stock, par value $0.01 - authorized:
     20,000,000 shares; Issued: none..............................                     -                    -
   Class B common stock, par value $0.01 - authorized:
     25,000,000 shares; Issued: 13,682,147 shares
     (1998 -- 13,997,799 shares)..................................                   137                  140
   Class A common stock, par value $0.01 - authorized:
     50,000,000 shares; Issued: 14,106,698 shares
     (1998 -- 13,635,050 shares)..................................                   141                  136
   Additional paid-in capital.....................................               166,407              165,598
   Retained earnings..............................................               164,498               57,602
                                                                           --------------        -------------
                                                                                 331,183              223,476
Less:  Cost of Class A common stock held in treasury,
   1,233,700 shares (1998-- 974,800 shares).......................               (10,709)              (8,303)
                                                                           --------------        -------------
       TOTAL STOCKHOLDERS' EQUITY.................................               320,474              215,173
                                                                           --------------        -------------
       TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY.................              $458,770             $359,303
                                                                           ==============        =============
</TABLE>

See Notes to Consolidated Financial Statements.

                                      F-3

<PAGE>

<TABLE>
<CAPTION>



                          GENERAL CIGAR HOLDINGS, INC.

                 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS

                             (dollars in thousands)
                                   (Unaudited)

                                                               39 WEEKS ENDED
                                                            -------------------
                                                            AUG. 28,   AUG. 29,
                                                                1999       1998
                                                            --------    -------
<S>                                                         <C>         <C>
CASH FLOW FROM OPERATING ACTIVITIES:
   Net income.............................................  $106,896    $19,466
   Adjustments to reconcile net income to net cash
     (used in) operating activities:
    Gain on sale of business..............................  (152,261)        -
    Depreciation and amortization.........................     6,761      6,498
    Changes in assets and liabilities net
    of effects from disposition:
      Decrease in accounts receivable.....................    12,244     14,948
      Increase in inventories.............................   (20,756)   (52,326)
      Decrease in accounts payable
        and accrued liabilities...........................   (24,483)    (1,886)
      Increase in income taxes payable....................    55,798      1,019
      Increase in deferred income taxes...................       873      2,144
      Other, net..........................................       (22)    (1,672)
                                                             -------     ------
    NET CASH (USED IN) OPERATING ACTIVITIES...............   (14,950)   (11,809)
                                                             -------     ------

CASH FLOW FROM INVESTING ACTIVITIES:
   Proceeds from sale of business.........................   200,000         -
   Purchase of long-term securities.......................   (20,950)        -
   Additions to property and equipment....................    (5,910)   (15,044)
                                                             -------     ------
    NET CASH PROVIDED BY (USED IN) INVESTING ACTIVITIES...   173,140    (15,044)
                                                             -------     ------

CASH FLOW FROM FINANCING ACTIVITIES:
   Net (repayment) borrowing under
     revolving credit facility............................   (51,000)    27,000
   Purchase of treasury stock.............................    (2,406)    (6,638)
   Payments of other debt.................................    (4,357)      (514)
   Proceeds from exercise of stock options................       452        129
                                                             -------     ------
    NET CASH (USED IN) PROVIDED BY FINANCING ACTIVITIES...   (57,311)    19,977
                                                             -------     ------

Net increase (decrease) in cash and cash equivalents......   100,879     (6,876)
Cash and cash equivalents at beginning of period..........     3,985      8,976
                                                             -------     ------
CASH AND CASH EQUIVALENTS AT END OF PERIOD................  $104,864    $ 2,100
                                                             =======     ======


SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Cash paid during the period for:
   Interest...............................................   $ 2,104    $ 3,027
   Income taxes...........................................   $12,124    $ 7,421
Non-cash transaction:
   Issuance of subsidiary preferred
     stock in exchange for long-term securities...........   $ 3,300    $    -

</TABLE>

See Notes to Consolidated Financial Statements.


                                      F-4

<PAGE>


                          GENERAL CIGAR HOLDINGS, INC.

            CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY

                             (dollars in thousands)
                                   (Unaudited)

<TABLE>
<CAPTION>

                                            Class B               Class A         Additional                           Total
                                         Common Stock           Common Stock        Paid-in    Retained   Treasury  Stockholders'
                                     -------------------------------------------
                                       Shares     Amount     Shares      Amount     Capital    Earnings    Stock       Equity
                                     ----------   ------   ----------    ------    --------    --------    --------  ---------
<S>                                  <C>          <C>      <C>           <C>       <C>         <C>         <C>       <C>
BALANCE AT NOVEMBER 28, 1998.....    13,997,799      $140  13,635,050       $136   $165,598    $ 57,602    $(8,303)  $215,173
Exercise of stock options........            -          -     155,996          2        450           -          -        452
Exchange of shares...............     (315,652)        (3)    315,652          3          -           -          -          -
Tax benefit arising from exercise
    of employee stock options....            -          -           -          -        359           -          -        359
Purchase of treasury stock.......            -          -           -          -          -           -     (2,406)    (2,406)
Net income.......................            -          -           -          -          -     106,896          -    106,896
                                     ----------   -------  ----------     ------   --------    --------   ---------  ---------
BALANCE AT AUGUST 28, 1999.......    13,682,147      $137  14,106,698       $141   $166,407    $164,498   $(10,709)  $320,474
                                     ==========   =======  ==========     ======   ========    ========   =========  =========

</TABLE>

See Notes to Consolidated Financial Statements.

                                      F-5

<PAGE>


                          GENERAL CIGAR HOLDINGS, INC.

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                  (dollars in thousands except per share data)
                                   (Unaudited)

(1)  INTERIM FINANCIAL PRESENTATION

     The interim Condensed Consolidated Financial Statements are unaudited;
     however, they have been prepared in accordance with Rule 10-01 of
     Regulation S-X adopted by the Securities and Exchange Commission (the
     "Commission") and in the opinion of management reflect all adjustments (all
     of which are of a normal, recurring nature) which are necessary for a fair
     statement of the financial condition, results of operations, cash flows and
     changes in stockholders' equity for the periods presented. Results of
     operations for the 13 weeks and 39 weeks ended August 28, 1999 are not
     necessarily indicative of the results that may be expected for the entire
     year ending November 27, 1999.

     As used in these Notes, references to the "Company" mean General Cigar
     Holdings, Inc. and its direct and indirect subsidiaries: General Cigar Co.,
     Inc. ("General Cigar"), Villazon & Company, Inc. ("Villazon"), GCMM Co.,
     Inc. ("GCMM"), Club Macanudo, Inc. and Club Macanudo (Chicago), Inc.
     (collectively "Club Macanudo"), and 387 PAS Corp. ("387 PAS"). The
     accompanying financial statements reflect the results of operations of
     these businesses and assets for all of the periods presented. The
     operations of Club Macanudo, which operates cigar bars in New York City and
     Chicago, and 387 PAS, which owns and operates the Company's headquarters
     building, were not material to the Company's results of operations in any
     of the periods presented.

     The accompanying Condensed Consolidated Financial Statements should be read
     in conjunction with the Company's audited 1998 financial statements
     included in Form 10-K, as filed with the Commission on February 26, 1999,
     and should be read in conjunction with the Notes to Consolidated Financial
     Statements appearing in that report.

(2)  CASH AND CASH EQUIVALENTS

     Cash and cash equivalents include cash deposited in demand deposits at
     banks and highly liquid investments with original maturities of 90 days or
     less. The cost of these investments approximates fair value. Cash and cash
     equivalents are placed with major international banks.

(3)  INVESTMENTS HELD-TO-MATURITY

     During the third quarter of 1999, the Company invested $24.3 million in
     long-term securities, including $21.3 million in certain bonds issued by
     the Russian Federation. At August 28, 1999, all securities were classified
     as held-to-maturity and carried at cost. The realization of interest and
     principal is subject to credit and foreign exchange risks, including the
     convertibility of the currency. Accretion of the bond discount will not be
     recorded currently, and interest on the bonds, which carry a coupon of 14%
     payable semiannually, will be recognized when interest proceeds are
     converted into, and repatriated in, U.S. dollars.

     The tax basis in the bonds is $157.0 million greater than the book basis.
     The related tax benefit of approximately $60.0 million will be realized
     upon maturity or earlier disposition of the bonds. The Company has
     recognized the $60.0 million future tax benefit as a deferred tax asset in
     its financial statements, but has offset this asset with a $60.0 million
     valuation reserve until the actual benefit is reviewed, approved and
     realized. Accordingly, the transaction had no effect on the Company's
     results for the period ended August 28, 1999.

                                      F-6

<PAGE>


(4)  GAIN ON SALE OF BUSINESS

     On April 30, 1999, the Company sold its Mass-Market Cigar business to
     Swedish Match North America Inc., for $200 million in cash. A portion of
     the proceeds was used to prepay $54.8 million of bank debt and a $3.8
     million equipment loan. The Company recorded a gain on the sale of $152.3
     million ($94.4 million, or $3.48 per diluted share, after tax).

     Net sales and operating profit from the Mass-Market Cigar business are
     as follows:

<TABLE>
<CAPTION>

                                                                13 Weeks Ended                 39 Weeks Ended
                                                         ----------------------------   -----------------------------
                                                         Aug. 28, 1999  Aug. 29, 1998   Aug. 28, 1999   Aug. 29, 1998
                                                         -------------  -------------   -------------   -------------
<S>                                                         <C>            <C>            <C>             <C>
        Net sales...................................        $    -         $21,506        $32,372         $64,233
        Operating profit............................             -           2,949          3,431           7,232

</TABLE>

     Net assets of Mass-Market Cigar business at November 28, 1998 are
summarized as follows:

<TABLE>
<CAPTION>

                                                                                                     Nov. 28, 1998
                                                                                                     -------------
<S>                                                                                                       <C>
       Current assets, primarily inventory..................................................              $10,867
       Property and equipment, net..........................................................               11,960
       Current liabilities..................................................................               (2,164)
       Long-term debt.......................................................................               (1,195)
                                                                                                     -------------
            Net assets of Mass Market Cigar business........................................              $19,468
                                                                                                     =============

</TABLE>

     In connection with the sale of the Mass-Market Cigar business, the Company
     entered into a five year Supply Agreement with the buyer to supply tobacco
     for use in the Mass-Market Cigar operations. Under the Agreement, tobacco
     grown by General Cigar is sold at market value, and tobacco purchased from
     third parties is sold at the purchase price. General Cigar also receives
     interest calculated on the average balance of such tobacco in inventory.

(5)  MINORITY INTEREST IN PREFERRED STOCK OF SUBSIDIARY

     The $3.3 million of preferred stock of subsidiary represents 3,300 shares
     of convertible participating preferred stock issued by GCMM in connection
     with the acquisition of $21.3 million of long-term securities. The
     remaining investment in long-term securities was funded in cash. The
     preferred stock carries a coupon of 7% payable quarterly.

(6)  EARNINGS PER SHARE

     Basic and diluted earnings per share are calculated based upon the
     provisions of Statement of Financial Accounting Standards ("SFAS") No. 128
     "Earnings per Share," adopted in 1998, using the following data:

                                      F-7

<PAGE>

<TABLE>
<CAPTION>

                                                                13 Weeks Ended                 39 Weeks Ended
                                                         ----------------------------   -----------------------------
                                                         Aug. 28, 1999  Aug. 29, 1998   Aug. 28, 1999   Aug. 29, 1998
                                                         -------------  -------------   -------------   -------------
<S>                                                      <C>            <C>             <C>             <C>
        Weighted average common
        shares outstanding
        for basic calculation.......................      26,555,145      27,179,416     26,499,450      27,463,553
        Add: Effect of stock options................         573,550         676,562        638,253         860,444
                                                         ------------   ------------    ------------    ------------
        Weighted average common shares
        and equivalents outstanding.................      27,128,695      27,855,978     27,137,703      28,323,997
                                                         ============   ============    ============    ============

</TABLE>

     The calculation of weighted average common shares outstanding for the
     diluted calculation excludes the consideration of stock options for
     1,067,662 shares in the 1999 third quarter and 1,228,444 shares in the 1998
     third quarter, because the options' exercise prices were greater than the
     average market price of the common shares.

(7)  STOCK REPURCHASE PROGRAM

     During 1998 and the 1999 first quarter, the Company repurchased 974,800 and
     258,900 shares of Class A common stock for an aggregate of $8.3 million and
     $2.4 million, respectively, under its stock repurchase program. No shares
     were repurchased during the second and third quarters of 1999.

(8)  COMMITMENTS AND CONTINGENCIES

     The Company believes that the outcome of currently pending legal
     proceedings will not, in the aggregate, have a material adverse effect on
     the Company's financial position and results of operations.

(9)  RECLASSIFICATIONS

     Certain amounts in the prior period's financial statements have been
     reclassified to conform to the current periods' presentation.

(10) INVENTORIES

     Inventories consist of:

<TABLE>
<CAPTION>

                                                                        Aug. 28, 1999    Nov. 28, 1998
                                                                        -------------    -------------
<S>                                                                        <C>              <C>
       Raw materials and supplies...............................           $126,174         $108,327
       Work-in-process..........................................              7,396            6,968
       Finished goods...........................................             31,549           42,567
                                                                        -------------    -------------
                                                                           $165,119         $157,862
                                                                        =============    =============
</TABLE>

(11) USE OF ESTIMATES

     The preparation of financial statements in conformity with generally
     accepted accounting principles requires management to make estimates and
     assumptions that affect the reported amounts of assets and liabilities and
     disclosure of contingent assets and liabilities at the date of the
     financial statements, and revenue, costs and expenses during the period
     reported. Actual results could differ from those estimates. Estimates are
     used when accounting for allowance for uncollectible accounts receivable,
     depreciation and amortization, employee benefit plans, taxes, and
     contingencies, among others.

                                      F-8

<PAGE>


(12) NEW ACCOUNTING PRONOUNCEMENTS

     In June 1998, the Financial Accounting Standards Board issued SFAS No. 133,
     "Accounting for Derivative Instruments and Hedging Activities". This
     statement requires that all derivative instruments be recognized at fair
     value as either assets or liabilities. SFAS No. 133 is effective for all
     fiscal quarters of fiscal years beginning after June 15, 2000. The Company
     is currently evaluating the impact of adopting SFAS No. 133.

                                      F-9

<PAGE>

EXHIBIT 1

                          GENERAL CIGAR HOLDINGS, INC.
   COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES AND PREFERRED DIVIDENDS

                         (IN THOUSANDS, EXCEPT RATIOS)

<TABLE>
<CAPTION>
                                            52 WEEKS ENDED      39 WEEKS ENDED
                                          ------------------  ------------------
                                          Nov. 29,  Nov. 28,  Aug. 29,  Aug. 28,
                                              1997      1998      1998      1999
- --------------------------------------------------------------------------------
<S>                                        <C>       <C>       <C>       <C>
Pre-tax income (a) .....................   $57,669   $36,271   $30,180   $18,931
                                           -------   -------   -------   -------

Fixed charges:
  Interest expense .....................   $ 3,198   $ 4,546   $ 3,203   $ 1,973
  Appropriate portion (one-third)
    of rent expense ....................       500       567       425       607
  Amortization of debt expense .........       314       327       245       242
                                           -------   -------   -------   -------
  Total fixed charges ..................     4,012     5,440     3,873     2,822
                                           -------   -------   -------   -------
Pre-tax income plus fixed charges (a) ..   $61,681   $41,711   $34,053   $21,753
                                           =======   =======   =======   =======

Preferred dividend requirements ........   $  --     $  --     $  --     $    47
                                           -------   -------   -------   -------

Ratio of pre-tax income to after-tax
  income ...............................      1.60      1.55      1.55      1.51
                                           -------   -------   -------   -------

  Preferred dividend factor ............      --        --        --          71
  Total fixed charges ..................     4,012     5,440     3,873     2,822
                                           -------   -------   -------   -------

  Total fixed charges plus
    preferred dividend factor ..........   $ 4,012   $ 5,440   $ 3,873   $ 2,893
                                           =======   =======   =======   =======

RATIO OF EARNINGS TO FIXED CHARGES
  AND PREFERRED DIVIDENDS (a) ..........    15.37x     7.67x     8.79x     7.52x
</TABLE>

- --------------------------------------------------------------------------------
(a) Excludes the gain on insurance settlement and gain on sale of business.
<PAGE>

EXHIBIT 2

                          GENERAL CIGAR HOLDINGS, INC.
   COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES AND PREFERRED DIVIDENDS

                         (IN THOUSANDS, EXCEPT RATIOS)

<TABLE>
<CAPTION>
                                            52 WEEKS ENDED      39 WEEKS ENDED
                                          ------------------  ------------------
                                          Nov. 29,  Nov. 28,  Aug. 29,  Aug. 28,
                                              1997      1998      1998      1999
- --------------------------------------------------------------------------------
<S>                                        <C>       <C>       <C>      <C>
Pre-tax income .........................   $57,669   $40,024   $30,180  $171,192
                                           -------   -------   -------  --------

Fixed charges:
  Interest expense .....................   $ 3,198   $ 4,546   $ 3,203  $  1,973
  Appropriate portion (one-third)
    of rent expense ....................       500       567       425       607
  Amortization of debt expense .........       314       327       245       242
                                           -------   -------   -------  --------
  Total fixed charges ..................     4,012     5,440     3,873     2,822
                                           -------   -------   -------  --------
Pre-tax income plus fixed charges ......   $61,681   $45,464   $34,053  $174,014
                                           =======   =======   =======  ========

Preferred dividend requirements ........   $  --     $  --     $  --    $     47
                                           -------   -------   -------  --------

Ratio of pre-tax income to after-tax
  income ...............................      1.60      1.55      1.55      1.60
                                           -------   -------   -------  --------
  Preferred dividend factor ............      --        --        --          75
  Total fixed charges ..................     4,012     5,440     3,873     2,822
                                           -------   -------   -------  --------
  Total fixed charges plus
    preferred dividend factor ..........   $ 4,012   $ 5,440   $ 3,873  $  2,897
                                           =======   =======   =======  ========

RATIO OF EARNINGS TO FIXED CHARGES
  AND PREFERRED DIVIDENDS ..............    15.37x     8.36x     8.79x    60.06x
</TABLE>

<PAGE>

                                                                         ANNEX A

                                                                  EXECUTION COPY

================================================================================



                          AGREEMENT AND PLAN OF MERGER

                                  by and AMONG


                          GENERAL CIGAR HOLDINGS, INC.,
                             a Delaware corporation,


                                SWEDISH MATCH AB,
                        a Kingdom of Sweden corporation,


                                       and


                             SM MERGER CORPORATION,
                             a Delaware corporation




                             Dated: January 19, 2000



================================================================================





<PAGE>

                                TABLE OF CONTENTS

<TABLE>
<CAPTION>

                                                                                                                Page
                                                                                                                ----
<S>      <C>                                                                                                     <C>
ARTICLE I.DEFINITIONS.............................................................................................1

         1.1      DEFINED TERMS...................................................................................1
         1.2      OTHER DEFINED TERMS.............................................................................8

ARTICLE II.THE MERGER.............................................................................................8

         2.1      THE MERGER......................................................................................8
         2.2      EFFECTIVE TIME..................................................................................9
         2.3      CLOSING.........................................................................................9
         2.4      CERTIFICATE OF INCORPORATION AND BY-LAWS........................................................9
         2.5      DIRECTORS.......................................................................................9
         2.6      OFFICERS........................................................................................9

ARTICLE III.EFFECT OF MERGER ON SECURITIES OF SUB AND THE COMPANY.................................................9

         3.1      CONVERSION OF SUB COMMON STOCK..................................................................9
         3.2      CONVERSION OF COMPANY COMMON STOCK.............................................................10
         3.3      OPTIONS........................................................................................10
         3.4      EXCHANGE OF CERTIFICATES.......................................................................11
         3.5      DISSENTING SHARES..............................................................................12

ARTICLE IV.REPRESENTATIONS AND WARRANTIES OF THE COMPANY.........................................................12

         4.1      ORGANIZATION AND CAPITALIZATION................................................................13
         4.2      AUTHORIZATION..................................................................................14
         4.3      SUBSIDIARIES...................................................................................14
         4.4      ABSENCE OF CERTAIN CHANGES OR EVENTS...........................................................15
         4.5      REAL PROPERTY..................................................................................15
         4.6      MATERIAL CONTRACTS AND COMMITMENTS.............................................................16
         4.7      NO CONFLICT OR VIOLATION.......................................................................16
         4.8      CONSENTS AND APPROVALS.........................................................................17
         4.9      SEC DOCUMENTS; FINANCIAL STATEMENTS, ETC.......................................................17
         4.10     UNDISCLOSED LIABILITIES........................................................................17
         4.11     LITIGATION.....................................................................................18
         4.12     LABOR MATTERS..................................................................................18
         4.13     COMPLIANCE WITH LAW............................................................................18
         4.14     NO BROKERS.....................................................................................18
         4.15     INTELLECTUAL PROPERTY..........................................................................19
         4.16     EMPLOYEE BENEFITS..............................................................................20
         4.17     TAX MATTERS....................................................................................22
         4.18     AFFILIATED TRANSACTIONS........................................................................23

</TABLE>


                                       i
<PAGE>

<TABLE>
<CAPTION>

                                                                                                                Page
                                                                                                                ----

<S>      <C>                                                                                                    <C>
         4.19     COMPLIANCE WITH ENVIRONMENTAL LAWS.............................................................23
         4.20     OPINION OF FINANCIAL ADVISOR...................................................................24
         4.21     BOARD RECOMMENDATION...........................................................................24
         4.22     REQUIRED COMPANY VOTE..........................................................................24
         4.23     PROXY STATEMENT; SCHEDULE 13E-3................................................................24
         4.24     INVENTORY......................................................................................24
         4.25     CUSTOMERS......................................................................................25
         4.26     AVAILABLE FUNDS................................................................................25

ARTICLE V.REPRESENTATIONS AND WARRANTIES OF PARENT AND SUB.......................................................25

         5.1      ORGANIZATION, ETC..............................................................................25
         5.2      AUTHORIZATION..................................................................................26
         5.3      CONSENTS AND APPROVALS.........................................................................26
         5.4      NO CONFLICT OR VIOLATION.......................................................................26
         5.5      PROXY STATEMENT................................................................................26
         5.6      FINANCING......................................................................................27

ARTICLE VI.COVENANTS OF THE COMPANY, PARENT AND SUB..............................................................27

         6.1      MAINTENANCE OF BUSINESS PRIOR TO CLOSING.......................................................27
         6.2      INVESTIGATION BY PARENT AND SUB................................................................29
         6.3      CONSENTS AND EFFORTS...........................................................................30
         6.4      OTHER OFFERS...................................................................................30
         6.5      MEETING OF STOCKHOLDERS........................................................................31
         6.6      PROXY STATEMENT................................................................................32
         6.7      DIRECTOR AND OFFICER LIABILITY.................................................................32
         6.8      NOTICES OF CERTAIN EVENTS......................................................................33
         6.9      FURTHER ASSURANCES.............................................................................34
         6.10     CASH CONTRIBUTION..............................................................................34

ARTICLE VII.CONDITIONS TO THE MERGER.............................................................................34

         7.1      CONDITIONS TO THE OBLIGATIONS OF EACH PARTY....................................................34
         7.2      CONDITIONS TO THE OBLIGATIONS OF THE COMPANY...................................................35
         7.3      CONDITIONS TO THE OBLIGATIONS OF PARENT AND SUB................................................35

ARTICLE VIII.MISCELLANEOUS.......................................................................................36

         8.1      TERMINATION....................................................................................36
         8.2      ASSIGNMENT.....................................................................................37
         8.3      NOTICES........................................................................................37
         8.4      ENTIRE AGREEMENT; WAIVERS......................................................................38
         8.5      MULTIPLE COUNTERPARTS..........................................................................38
         8.6      INVALIDITY.....................................................................................39
         8.7      TITLES.........................................................................................39
         8.8      FEES AND EXPENSES..............................................................................39

</TABLE>

                                       ii
<PAGE>

<TABLE>
<CAPTION>

                                                                                                                Page
                                                                                                                ----

<S>      <C>                                                                                                    <C>
         8.9      CUMULATIVE REMEDIES............................................................................39
         8.10     GOVERNING LAW..................................................................................39
         8.11     AMENDMENT......................................................................................39
         8.12     PUBLIC ANNOUNCEMENTS...........................................................................39
         8.13     ENFORCEMENT OF AGREEMENT.......................................................................40
         8.14     NON-SURVIVAL OF REPRESENTATIONS, WARRANTIES....................................................40
         8.15     INTERPRETIVE PROVISIONS........................................................................40

</TABLE>


EXHIBITS

         A.       Amendment
         B.       Shareholders' Agreement
         C.       Stock Purchase Agreement
         D.       Voting Agreement
         E.       Form of Amended and Restated Certificate of Incorporation of
                  the Company


                                      iii
<PAGE>


                          AGREEMENT AND PLAN OF MERGER

                  This Agreement and Plan of Merger (this "AGREEMENT"), dated
January 19, 2000, is by and among General Cigar Holdings, Inc., a Delaware
corporation (the "COMPANY"), Swedish Match, a Kingdom of Sweden corporation
("PARENT") and SM Merger Corporation, a Delaware corporation and wholly owned
subsidiary of Parent ("SUB").

                                    RECITALS

                  A. This Agreement provides for the merger (the "MERGER") of
Sub with and into the Company, with the Company as the surviving corporation in
such merger, all in accordance with the provisions of this Agreement.

                  B. Simultaneously herewith, Parent is entering into a Stock
Purchase Agreement (the "STOCK PURCHASE AGREEMENT") with the C&E Shareholders
pursuant to which Parent has agreed to purchase directly from the C&E
Shareholders 3.5 million shares of Company Common Stock held by such
stockholders at a price equal to $15.00 per share (the "STOCK PURCHASE"), a
Voting Agreement (defined below) with the C&E Shareholders and a Shareholders'
Agreement (defined below) with the C&E Shareholders.

                  C. The respective Boards of Directors of Parent, Sub and the
Company have approved this Agreement and declared it to be advisable and in the
best interests of their respective companies and stockholders to consummate the
Merger, and, simultaneously herewith, Parent is approving and adopting this
Agreement as the sole stockholder of Sub. The Company intends promptly to submit
this Agreement to its Stockholders for adoption.

                  D. The parties desire to make certain representations,
warranties, covenants and agreements in connection with the Merger and also to
prescribe various conditions to the Merger.

                                    AGREEMENT

                  NOW, THEREFORE, in consideration of the mutual covenants and
promises contained herein, and for other good and valuable consideration, the
receipt and adequacy of which are hereby acknowledged, the parties hereto agree
as follows:

                                   ARTICLE I.
                                   DEFINITIONS

         1.1 DEFINED TERMS. As used herein, the terms below shall have the
following meanings:

                  "AFFILIATE" shall mean, with respect to any Person or entity
(the "REFERENT PERSON"), any Person or entity which controls the referent
person, any Person or entity which the referent person controls, or any Person
or entity which is under common control with the referent person. For purposes
of the preceding sentence, the term "control" shall mean the power, direct or
indirect, to direct or cause the direction of the management and policies of a
Person or entity through voting securities, by contract or otherwise.


<PAGE>

                  "AMENDMENT" shall mean that amendment to the Company's
Certificate of Incorporation set forth on EXHIBIT A hereto.

                  "ASSETS" shall mean all of the Company's and its Subsidiaries'
right, title and interest in and to all properties, assets and rights of any
kind, whether tangible or intangible, real or personal, owned by the Company or
its Subsidiaries or in which the Company or any of its Subsidiaries has any
interest whatsoever.

                  "C&E SHAREHOLDERS" shall mean the Persons listed on the
signature pages of the Shareholders' Agreement other than the Company and
Parent.

                  "CLASS A COMMON STOCK" shall mean the Class A common stock,
par value $0.01 per share, of the Company.

                  "CLASS B COMMON STOCK" shall mean the Class B common stock,
par value $0.01 per share, of the Company.

                  "CODE" shall mean the Internal Revenue Code of 1986, as
amended, and any successor statute.

                  "COMPANY COMMON STOCK" shall mean the Class A and Class B
Common Stock.

                  "CONTRACT" shall mean any agreement, contract, lease, note,
loan, evidence of indebtedness, purchase order, letter of credit, franchise
agreement, undertaking, covenant not to compete, employment agreement, license,
instrument, obligation, commitment, purchase and sales order, quotation and
other executory commitment to which the Company or its Subsidiaries is a party
or which relates to the Company's or its Subsidiaries' businesses or any of the
Assets, whether oral or written, express or implied, and which pursuant to its
terms has not expired, terminated or been fully performed by the parties
thereto.

                  "DGCL" shall mean the General Corporation Law of the State of
Delaware.

                  "DISSENTING STOCKHOLDERS" shall mean those Stockholders who
hold Dissenting Shares.

                  "DISSENTING SHARES" shall mean any shares held by Stockholders
who are entitled to an appraisal of their shares under the DGCL, and who have
properly exercised, perfected and not subsequently withdrawn or lost their
appraisal rights with respect to their Company Common Stock in accordance with
the DGCL.

                  "ENCUMBRANCE" shall mean any claim, lien, pledge, option,
charge, easement, security interest, deed of trust, mortgage, right-of-way,
encroachment, building or use restriction, encumbrance or other right of third
parties, whether voluntarily incurred or arising by operation of law, and
includes, without limitation, any agreement to give any of the foregoing in the
future, and any contingent or conditional sale agreement or other title
retention agreement or lease in the nature thereof.


                                       2
<PAGE>

                  "ENVIRONMENTAL CLAIMS" shall mean all accusations,
allegations, notices of violation, liens, claims, demands, suits, or causes of
action for any damage, including, without limitation, personal injury, property
damage (including, without limitation, any depreciation or diminution of
property values), lost use of property or consequential damages, arising
directly or indirectly out of Environmental Conditions or Environmental Laws. By
way of example only (and not by way of limitation), Environmental Claims include
(i) violations of or obligations under any contract related to Environmental
Laws or Environmental Conditions between the Company or its Subsidiaries and any
other Person, (ii) actual or threatened damages to natural resources, (iii)
claims for nuisance or its statutory equivalent, (iv) claims for the recovery of
response costs, or administrative or judicial orders directing the performance
of investigations, responses or remedial actions under any Environmental Laws,
(v) requirements to implement "corrective action" pursuant to any order or
permit issued pursuant to the Resource Conservation and Recovery Act, as
amended, or similar provisions of applicable state law, (vi) claims related to
Environmental Laws or Environmental Conditions for restitution, contribution, or
indemnity, (vii) fines, penalties or liens of any kind against property related
to Environmental Laws or Environmental Conditions, (viii) claims related to
Environmental Laws or Environmental Conditions for injunctive relief or other
orders or notices of violation from federal, state or local agencies or courts,
and (ix) with regard to any present or former employees, claims relating to
exposure to or injury from Environmental Conditions.

                  "ENVIRONMENTAL CONDITIONS" shall mean the state of the
environment, including natural resources (E.G., flora and fauna), soil, surface
water, ground water, any present or potential drinking water supply, subsurface
strata or ambient air.

                  "ENVIRONMENTAL LAWS" shall mean all applicable foreign,
federal, state, district and local laws, all rules or regulations promulgated
thereunder, and all orders, consent orders, judgments, notices, permits or
demand letters issued, promulgated or entered with respect to the Company or any
of its Subsidiaries pursuant thereto, relating to pollution or protection of the
environment (including, without limitation, ambient air, surface water, ground
water, land surface, or subsurface strata), including, without limitation, (i)
laws relating to emissions, discharges, releases or threatened releases of
pollutants, contaminants, chemicals, industrial materials, wastes or other
substances into the environment and (ii) laws relating to the identification,
generation, manufacture, processing, distribution, use, treatment, storage,
disposal, recovery, transport or other handling of pollutants, contaminants,
chemicals, industrial materials, wastes or other substances. Environmental Laws
shall include, without limitation, the Comprehensive Environmental Response,
Compensation and Liability Act of 1980, as amended ("CERCLA"), the Toxic
Substances Control Act, as amended, the Hazardous Materials Transportation Act,
as amended, the Resource Conservation and Recovery Act, as amended ("RCRA"), the
Clean Water Act, as amended, the Safe Drinking Water Act, as amended, the Clean
Air Act, as amended, the Occupational Safety and Health Act, as amended, and all
analogous laws promulgated or issued by any state or other governmental
authority.

                  "ENVIRONMENTAL REPORTS" shall mean any and all written
analyses, summaries or explanations, in the possession or control of the Company
or its Subsidiaries, of (a) any Environmental Conditions in, on or about the
properties of the Company or its Subsidiaries or (b) the Company's or its
Subsidiaries' compliance with Environmental Laws.


                                       3
<PAGE>

                  "EQUITY SECURITIES" shall mean (i) shares of capital stock or
other equity securities, (ii) subscriptions, calls, warrants, options or
commitments of any kind or character relating to, or entitling any Person or
entity to purchase or otherwise acquire, any capital stock or other equity
securities and (iii) securities convertible into or exercisable or exchangeable
for shares of capital stock or other equity securities.

                  "ERISA" shall mean the Employee Retirement Income Security Act
of 1974, as amended.

                  "ERISA AFFILIATE" shall mean any entity which is (or at any
relevant time was) a member of a "controlled group of corporations" with, under
"common control" with, or a member of an "affiliated service group" with, or
otherwise required to be aggregated with, the Company or its Subsidiaries as set
forth in Section 414(b), (c), (m) or (o) of the Code.

                  "EXCHANGE ACT" shall mean the Securities Exchange Act of 1934,
as amended.

                  "FACILITIES" shall mean all plants, offices, manufacturing
facilities, stores, warehouses, administration buildings and all real property
and related facilities owned or leased by the Company or its Subsidiaries.

                  "FIXTURES AND EQUIPMENT" shall mean all of the furniture,
fixtures, furnishings, machinery, equipment, spare parts, appliances and
vehicles owned by the Company or its Subsidiaries, wherever located, including
all warranty rights with respect thereto.

                  "GAAP" shall mean, with respect to any Person, generally
accepted accounting principles in the United States of America, as in effect
from time to time, consistently applied.

                  "GOVERNMENTAL AUTHORITY" shall mean any foreign, domestic,
federal, state or local government authority, quasi-governmental authority,
instrumentality, court, government or self-regulatory organization, commission,
tribunal or organization or any regulatory, administrative or other agency, or
any political or other subdivision, department or branch of any of the
foregoing.

                  "HAZARDOUS SUBSTANCES" shall mean all pollutants,
contaminants, chemicals, wastes, and any other carcinogenic, ignitable,
corrosive, reactive, toxic or otherwise hazardous substances or materials
(whether solids, liquids or gases) subject to regulation, control or remediation
under Environmental Laws. By way of example only, the term Hazardous Substances
includes petroleum, urea formaldehyde, flammable, explosive and radioactive
materials, PCBs, pesticides, herbicides, asbestos, sludge, slag, acids, metals,
solvents and waste waters.

                  "HSR ACT" shall mean the Hart-Scott-Rodino Antitrust
Improvements Act of 1976, as amended, and the rules and regulations promulgated
thereunder.

                  "INTELLECTUAL PROPERTY" shall mean all patents and
applications, including all reissues, continuations, divisions,
continuations-in-part, renewals or extensions thereof; trademarks, service
marks, trade names, trade dress, domain names, logos, business and product
names, slogans, and registrations and applications for registration or renewal
thereof; copyrights



                                       4
<PAGE>

and registrations or renewals thereof; inventions, process, designs, formulae,
trade secrets, know-how, confidential and technical information; all other
intellectual property and proprietary rights; copies and tangible embodiments
thereof (in whatever form or medium, including electronic media); and licenses
of any of the foregoing.

                  "INVENTORY" shall mean the inventory owned by the Company and
used in connection with the business of the Company, consisting of supplies, raw
materials (tobacco), work in progress, finished goods, packaging materials and
machine parts.

                  "LAWS" shall mean (a) all applicable laws, statutes,
ordinances, regulations, rules and orders of every federal, state, local or
foreign government and every federal, state, local or foreign court or other
governmental or regulatory agency, department, authority, body or
instrumentality and (b) any judgment, decision, decree or order of any court or
governmental or regulatory agency, department, authority, body or
instrumentality.

                  "LEASES" shall mean all of the leases or subleases for any
Facility used or occupied by the Company or any of its Subsidiaries to which the
Company or any of its Subsidiaries is a party or by which the Company or any of
its Subsidiaries is bound.

                  "MATERIAL ADVERSE EFFECT" or "MATERIAL ADVERSE CHANGE" or a
similar phrase shall mean, with respect to any Person, any material adverse
effect on or change with respect to (i) the business, operations, assets (taken
as a whole), liabilities (taken as a whole), condition (financial or otherwise)
or results of operations of such Person and its Subsidiaries, taken as a whole
or (ii) the right or ability of such Person or its Subsidiaries to consummate
any of the transactions contemplated hereby; provided, however, that such terms
shall not include any material adverse effect resulting from an adverse trend or
trends in the cigar industry as a whole.

                  "NYSE" shall mean the New York Stock Exchange, Inc.

                  "OPTIONS" shall mean (i) the options to purchase in the
aggregate 1,160,207 shares of Company Common Stock issued to certain executive
employees and non-employee directors of the Company pursuant to the Stock Option
Plan and (ii) the options to purchase in the aggregate 15,000 shares of Company
Common Stock issued to Jim Morgan, a consultant to the Company.

                  "PBGC" shall mean the Pension Benefit Guaranty Corporation.

                  "PERMITS" shall mean all licenses, permits, franchises,
approvals, authorizations, consents or orders of, or filings with, or
notifications to, any governmental authority, whether foreign, federal, state or
local, or any other Person, necessary or desirable for the past, present or
currently anticipated conduct of, or relating to the operation of the business
of, the Company or its Subsidiaries.

                  "PERMITTED ENCUMBRANCES" shall mean (a) liens for Taxes (i)
not yet due and payable or (ii) being contested in good faith, if a reserve or
other appropriate provision, if any, as shall be required by GAAP shall have
been made therefor, (b) statutory liens of landlords, liens of carriers,
warehouse persons, mechanics and other liens imposed by law incurred in the
ordinary course of business, (c) liens incurred or deposits made in connection
with workers'



                                       5
<PAGE>

compensation, unemployment insurance and other similar types of social security
programs or to secure the performance of tenders, statutory obligations, surety
and appeal bonds, bids, leases, government contracts, performance and return of
money bonds and similar obligations, in each case in the ordinary course of
business, consistent with past practice, (d) purchase money liens incurred in
the ordinary course of business, consistent with past practice, and (e)
easements, rights-of-way, restrictions and other similar charges or
encumbrances, in each case, which do not materially interfere with the ordinary
conduct of business of the Company and its Subsidiaries and do not materially
detract from the value of the property to which such encumbrance relates.

                  "PERSON" shall mean any person or entity, whether an
individual, trustee, corporation, partnership, limited partnership, limited
liability company, trust, unincorporated organization, business association,
firm, joint venture, governmental agency or authority, or any other form of
entity.

                  "PERSONNEL" shall mean all directors, officers and employees
of the Company or any of its Subsidiaries.

                  "REQUISITE STOCKHOLDER APPROVAL" shall mean the approval and
adoption of this Agreement, the Amendment and the Merger by each of the
following: (i) the affirmative vote of the holders of a majority of the
outstanding shares of the Class A Common Stock of the Company voting as a single
class; (ii) the affirmative vote of the holders of a majority of the outstanding
shares of the Class B Common Stock of the Company voting as a single class; and
(iii) the affirmative vote of the holders representing a majority of the entire
voting power of the outstanding Class A and Class B Common Stock voting together
as a single class (with Class A Common Stock having one vote per share and Class
B Common Stock having ten votes per share).

                  "RETURNS" shall mean any and all returns, reports,
declarations, schedules, forms and information statements and any other similar
documents with respect to Taxes required to be filed by or on behalf of the
Company or its Subsidiaries with any governmental authority or Tax authority or
agency, whether domestic or foreign, including, without limitation,
consolidated, combined and unitary returns and all amendments thereto or
thereof.

                  "SEC" shall mean the Securities and Exchange Commission.

                  "SEC REPORTS" shall mean the 10-K Annual Report of the Company
for the year ended November 28, 1998, the Form 10-Q Quarterly Reports of the
Company for the periods ended February 27, 1999, May 29, 1999 and August 28,
1999 and the Definitive Proxy Statement on Schedule 14A for the Company's 1999
annual stockholders meeting.

                  "SECURITIES ACT" shall mean the Securities Act of 1933, as
amended.

                  "SHAREHOLDERS' AGREEMENT" shall mean the agreement among the
Company, Parent and the C&E Stockholders, dated as of the date hereof, and
attached as EXHIBIT B hereto.

                  "SOFTWARE" shall mean all computer software, including but not
limited to, application software and system software, including all source code
and object code versions thereof, in any and all forms and media, whether
recorded on paper, magnetic media or other



                                       6
<PAGE>

electronic or non-electronic media (including data and related documentation,
user manuals, training materials, flow charts, diagrams, descriptive tests and
programs, computer print-outs, underlying tapes, computer databases and similar
items), integrated circuits, embedded systems, and other electro-mechanical or
processor based systems.

                  "STOCKHOLDERS" shall mean the record holders of Company Common
Stock.

                  "STOCK OPTION PLAN" shall mean the 1997 Stock Plan of the
Company.

                  "STOCK PURCHASE AGREEMENT" shall mean the agreement among
Parent and the C&E Stockholders, dated as of the date hereof attached as EXHIBIT
C hereto.

                  "SUBSIDIARY" shall mean, with respect to any of the parties to
this Agreement, any corporation or other business entity, whether or not
incorporated, of which at least 50% of the securities or interests having, by
their terms, ordinary voting power to elect members of the board of directors,
or other persons performing similar functions with respect to such entity, are
held, directly or indirectly, by such party.

                  "TAX(ES)" shall mean all taxes, estimated taxes, withholding
taxes, assessments, levies, imposts, fees and other charges, including, without
limitation, any interest, penalties, additions to tax or additional amounts that
may become payable in respect thereof, imposed by any foreign, federal, state or
local government or taxing authority, which taxes shall include, without
limitation, all income taxes, alternative minimum, windfall profits, payroll and
employee withholding taxes, unemployment insurance, social security, sales and
use taxes, value-added taxes, excise taxes, franchise taxes, capital net worth,
gross receipts taxes, occupation taxes, real and personal property taxes, stamp
taxes, transfer taxes, workers' compensation and other obligations of the same
or of a similar nature.

                  "TRADEMARKS" shall mean the trademarks set forth in Section
4.15(a) of the Disclosure Schedule.

                  "TREASURY SECURITIES" shall mean Company Common Stock and
Options owned by the Company or any of its Subsidiaries.

                  "VOTING AGREEMENT" shall mean the agreement among the Company,
Parent and the C&E Stockholders, dated as of the date hereof, and attached as
EXHIBIT D hereto.

                  "YEAR 2000 PROBLEM" shall mean any inability or failure of any
Software, hardware or equipment containing embedded microcontrollers used in the
business of the Company or its Subsidiaries that contains or calls on a calendar
function, including but not limited to any function that is indexed to a
computer processing unit clock, provides specific days, dates or times, or
calculates spans of dates or times, to record, store, process, calculate,
compare, sequence and provide true and accurate day, date, and time data from,
into and between the twentieth and the twenty-first centuries, including but not
limited to with respect to the years 1999, 2000 and 2001 and leap year
calculations.


                                       7
<PAGE>

         1.2 OTHER DEFINED TERMS. In addition to the terms defined in the
Recitals to this Agreement and Section 1.1, the following terms shall have the
meanings defined for such terms in the Sections set forth below:

<TABLE>
<CAPTION>

                  Term                                                        Section
                  ----                                                        -------
                  <S>                                                           <C>
                  "Acquisition Proposal"........................................6.4
                  "Actions".....................................................4.11
                  "Cash Contribution Amount.....................................6.10
                  "Cash Merger Consideration"...................................3.2(a)
                  "Closing".....................................................2.3
                  "Closing Date"................................................2.3
                  "Company Contracts"...........................................4.6
                  "Company Reports".............................................4.9
                  "Confidentiality Letter"......................................6.2
                  "Disclosure Schedule" ........................................Article IV Preamble
                  "Effective Time"..............................................2.2
                  "Employee"....................................................4.16(a)
                  "ERISA Plan...................................................4.16(a)
                  "Exchange Fund"...............................................3.5(d)
                  "Financial Statements"........................................4.9
                  "Leased Property".............................................4.5(b)
                  "Merger"......................................................Recitals
                  "Paying Agent.................................................3.5(a)
                  "Plans".......................................................4.16(a)
                  "Preferred Stock".............................................4.1(b)
                  "Proxy Statement".............................................6.6(a)
                  "Roll-Over Share".............................................3.2(c)
                  "Schedule 13E-3"..............................................6.7
                  "Special Committee"...........................................6.4
                  "Special Meeting".............................................4.23
                  "Stock Purchase"..............................................Recitals
                  "Subject Litigation"..........................................6.7(b)
                  "Surviving Corporation".......................................2.1
                  "Surviving Corporation Common Stock"..........................3.1
                  "Third Party".................................................6.4

</TABLE>

                                  ARTICLE II.
                                  THE MERGER

         2.1 THE MERGER. Upon the terms and subject to the satisfaction or
waiver, if permissible, of the conditions hereof, and in accordance with the
DGCL, at the Effective Time, Sub shall be merged with and into the Company. Upon
the effectiveness of the Merger, the separate corporate existence of Sub shall
cease and the Company, under the name General Cigar Holdings, Inc., shall
continue as the surviving corporation (the "SURVIVING CORPORATION"). The Merger
shall have the effects specified under the DGCL.


                                       8
<PAGE>

         2.2 EFFECTIVE TIME. On the Closing Date, the parties shall cause the
Merger to be consummated by causing a certificate of merger with respect to the
Merger to be executed and filed in accordance with the relevant provisions of
the DGCL and shall make all other filings or recordings required under the DGCL.
The Merger shall become effective at the time of filing of the certificate of
merger or at such later time as is specified therein (the "EFFECTIVE TIME").

         2.3 CLOSING. Upon the terms and subject to the conditions of this
Agreement, the closing of the Merger (the "Closing") shall take place (a) at the
offices of Latham & Watkins, 885 Third Avenue, New York, New York at 10:00 a.m.,
local time, on the first business day immediately following the day on which the
last to be satisfied or waived of the conditions set forth in Article VII shall
be satisfied or waived in accordance herewith (other than those conditions that
by their nature are to be satisfied at the Closing, but subject to the
satisfaction or waiver of those conditions) or (b) at such other time, date or
place as Sub and the Company may agree. The date on which the Closing occurs is
herein referred to as the "CLOSING DATE."

         2.4 CERTIFICATE OF INCORPORATION AND BY-LAWS.

         (a) At the Effective Time, and without any further action on the part
of the Company or Sub, the certificate of incorporation of the Company, as in
effect immediately prior to the Effective Time, shall be amended and restated so
as to read in its entirety in the form set forth as EXHIBIT E hereto, and, as so
amended and restated, until thereafter further amended as provided therein and
under the DGCL, it shall be the certificate of incorporation of the Surviving
Corporation following the Merger.

         (b) At the Effective Time, and without any further action on the part
of the Company or Sub, the by-laws of Sub as in effect immediately prior to the
Effective Time shall be the by-laws of the Surviving Corporation following the
Merger until thereafter changed or amended as provided therein or by applicable
law.

         2.5 DIRECTORS. The initial Board of Directors of the Surviving
Corporation shall consist of seven members, four of whom shall be designated
prior to the Effective Time by the C&E Shareholders and three of whom shall be
designated by Parent.

         2.6 OFFICERS. The officers of the Company immediately prior to the
Effective Time shall be the initial officers of the Surviving Corporation and
shall hold office until their respective successors are duly elected and
qualified, or their earlier death, resignation or removal.

                                  ARTICLE III.
              EFFECT OF MERGER ON SECURITIES OF SUB AND THE COMPANY

         3.1 CONVERSION OF SUB COMMON STOCK. At the Effective Time, by virtue of
the Merger and without any action on the part of the holder thereof, the common
shares, no par value, of Sub issued and outstanding immediately prior to the
Effective Time shall automatically be converted into and thereafter represent
such number of validly issued, fully paid and non-assessable shares of Common
Stock, par value $0.01 per share (the "SURVIVING CORPORATION COMMON STOCK"), of
the Surviving Corporation equal to the Cash Contribution Amount divided by
$15.25.


                                       9
<PAGE>

         3.2 CONVERSION OF COMPANY COMMON STOCK.

         (a) At the Effective Time, by virtue of the Merger and without any
action on the part of the holder thereof, each share of Company Common Stock
outstanding immediately prior to the Effective Time (other than (i) Treasury
Securities, (ii) Roll-Over Shares and (iii) Dissenting Shares, if any) shall
automatically be converted into the right to receive, and each certificate which
immediately prior to the Effective Time represented a share of Company Common
Stock shall be cancelled and shall cease to exist and evidence solely the right
to receive, $15.25 in cash (the "CASH MERGER Consideration") upon surrender of
the certificate formerly representing Company Common Stock as provided in
Section 3.4.

         (b) All Treasury Securities shall, by virtue of the Merger and without
any action on the part of the holder thereof, automatically be canceled and
cease to exist at and after the Effective Time and no consideration shall be
paid with respect thereto.

         (c) At the Effective Time, each share of Class B Common Stock held by
the C&E Stockholders and each share of Class A Common Stock held by Parent as a
result of the purchase of shares of Company Common Stock pursuant to the Stock
Purchase Agreement (each a "ROLL-OVER SHARE") shall be converted into and
thereafter represent one fully-paid and non-assessable share of Surviving
Corporation Common Stock.

         (d) At the Effective Time, the holders (other than the C&E Shareholders
and Parent) of certificates representing shares of Company Common Stock shall
cease to have any rights as stockholders of the Company, and their sole right
shall be the right to surrender such certificates or certificates in exchange
for payment of the Cash Merger Consideration. At the Effective Time, the C&E
Shareholders and Parent shall cease to have any rights as stockholders of the
Company, and their sole right shall be the right to surrender such certificates
in exchange for Surviving Corporation Common Stock.

         3.3 OPTIONS.

         (a) Immediately prior to the Effective Time, each outstanding Option
whether or not then exercisable, shall be canceled by the Company, and at the
Effective Time, or as soon as practicable thereafter, the former holder thereof
shall be entitled to receive from the Company in consideration for such
cancellation an amount in cash equal to the product of (i) the number of shares
of Company Common Stock previously subject to such Option and (ii) the excess,
if any, of the Cash Merger Consideration per share over the exercise price per
share, if any, previously subject to such Option (the "NET VALUE"), reduced by
the amount of withholding or other taxes required by law to be withheld.

         (b) Except as provided herein or as otherwise agreed by the parties,
the Stock Option Plan and any other plan, program or arrangement providing for
the issuance or grant of any other interest in respect of the capital stock of
the Company or any Subsidiary shall terminate as of the Effective Time, and the
Company shall exercise its reasonable best efforts to ensure that following the
Effective Time, no current or former employee, officer, director or consultant
shall have any Option to purchase Company Common Stock or any other equity
interest in the Company under the Stock Option Plan or any other Employee Plan
maintained by the Company.


                                       10
<PAGE>

         (c) Prior to the Effective Time, the Board of Directors (or, if
appropriate, any committee administering the Stock Option Plan) shall adopt such
resolutions or take such actions as are necessary, subject, if necessary, to
obtaining consents of the holders thereof, to carry out the terms of this
Section 3.3.

         3.4 EXCHANGE OF CERTIFICATES.

         (a) From and after the Effective Time, a bank or trust company to be
designated by the Company (the "PAYING AGENT") shall act as paying agent in
effecting the exchange of the Cash Merger Consideration for certificates
representing shares of Company Common Stock entitled to payment pursuant to
Section 3.2(a) (the "CERTIFICATES"). At the Effective Time, the Company shall
deposit with the Paying Agent an amount of cash (which shall include the Cash
Contribution Amount) necessary to enable the Paying Agent to exchange the Cash
Merger Consideration for Certificates received by the Paying Agent.

         (b) Promptly after the Effective Time, the Surviving Corporation shall
cause the Paying Agent to mail to each holder of an outstanding Certificate or
Certificates, a form letter of transmittal (which shall specify that delivery
shall be effected, and risk of loss and title to the Certificates shall pass,
only upon proper delivery of the Certificates to the Paying Agent) and
instructions for effecting the surrender of the Certificates for payment
therefor. As soon as practicable after the Effective Time, each holder of an
outstanding Certificate or Certificates upon surrender to the Paying Agent of
such Certificate or Certificates, together with such letter of transmittal duly
executed and completed in accordance with the instructions thereon and any other
items specified by such letter, and the acceptance thereof by the Paying Agent,
shall be entitled to receive in exchange therefor the Cash Merger Consideration
multiplied by the number of shares of Company Common Stock formerly represented
by such Certificate or Certificates. No interest will be paid on or accrue on
the Cash Merger Consideration. The Paying Agent shall accept such Certificates
upon compliance with such reasonable terms and conditions as the Paying Agent
may impose to effect an orderly exchange thereof in accordance with customary
exchange practices. After the Effective Time, there shall be no further transfer
on the records of the Company or its transfer agent of Certificates and if such
Certificates are presented to the Company for transfer, they shall be canceled
against delivery of such cash. Until surrendered as contemplated by this Section
3.4(b), each Certificate shall be deemed at any time after the Effective Time to
represent only the right to receive upon such surrender the Cash Merger
Consideration, net of any applicable withholding tax, for each share of Company
Common Stock.

         (c) All cash paid upon the surrender for exchange of Certificates shall
be deemed to have been paid in full satisfaction of all rights pertaining to the
shares formerly represented by such Certificates.

         (d) Any cash deposited with the Paying Agent pursuant to this SECTION
3.4 (the "EXCHANGE FUND") which remains undistributed to the holders of the
Certificates 180 days after the Effective Time shall be delivered to the
Surviving Corporation at such time and any former holders of shares of Company
Common Stock (other than Roll-Over Shares) prior to the Merger who have not
theretofore complied with this Article III shall thereafter look only to the
Surviving



                                       11
<PAGE>

Corporation and only as general unsecured creditors thereof for payment of their
claim, if any, for the Cash Merger Consideration.

         (e) None of Parent, Sub, the Company or the Paying Agent shall be
liable to any Person in respect of any cash from the Exchange Fund delivered to
a public office pursuant to any applicable abandoned property, escheat or
similar law. If any Certificates shall not have been surrendered prior to one
year after the Effective Time (or immediately prior to such earlier date on
which any cash in respect of such Certificate would otherwise escheat to or
become the property of any federal, state, local, or municipal, foreign or other
government or subdivision, branch, department or agency thereof and any
governmental or quasi-governmental authority of any nature, including any court
or other tribunal), any such cash in respect of such Certificate shall, to the
extent permitted by applicable law, become the property of the Surviving
Corporation, free and clear of all claims or interest of any Person previously
entitled thereto.

         (f) In the event any Certificate shall have been lost, stolen or
destroyed, upon the making of an affidavit of that fact by the Person claiming
such Certificate to be lost, stolen or destroyed and, if required by Surviving
Corporation, the posting by such Person of a bond in such reasonable amount as
Surviving Corporation may direct as indemnity against any claim that may be made
against it with respect to such Certificate, the Paying Agent will pay, in
exchange for such lost, stolen or destroyed Certificate the Cash Merger
Consideration deliverable in respect thereof pursuant to this Agreement.

         3.5 DISSENTING SHARES. Notwithstanding SECTION 3.2 hereof, Dissenting
Shares shall not be converted into a right to receive the consideration
specified in SECTION 3.2(a). The holders thereof shall be entitled only to such
rights as are granted by Section 262 of the DGCL. Each holder of Dissenting
Shares who becomes entitled to payment for such shares pursuant to Section 262
of the DGCL shall receive payment therefor from the Surviving Corporation in
accordance with the DGCL; PROVIDED, HOWEVER, that (i) if any such holder of
Dissenting Shares shall have failed to establish his entitlement to appraisal
rights as provided in Section 262 of the DGCL, (ii) if any such holder of
Dissenting Shares shall have effectively withdrawn his demand for appraisal
rights with respect to such shares or lost his right to appraisal and payment
for his shares under Section 262 of the DGCL, or (iii) if neither any holder of
Dissenting Shares nor the Surviving Corporation shall have filed a petition
demanding a determination of the value of all Dissenting Shares within the time
provided in Section 262 of the DGCL, such holder shall forfeit the right to
appraisal of such shares and each such share shall be treated as if it had been
converted, as of the Effective Time, into the right to receive the Cash Merger
Consideration, without interest thereon, from the Surviving Corporation as
provided in Section 3.2. The Company shall give Parent prompt notice of any
demands received by the Company for appraisal of shares, and Parent shall have
the right to participate in all negotiations and proceedings with respect to
such demands. The Company shall not, except with the prior written consent of
Parent, make any payment with respect to, or settle or offer to settle, any such
demands.

                                  ARTICLE IV.
                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

                  As an inducement to Parent and Sub to enter into this
Agreement, the Company hereby makes, as of the date hereof and as of the Closing
Date, the following representations and


                                       12
<PAGE>

warranties to Parent and Sub, except as otherwise set forth in an SEC Report
filed by the Company prior to the date hereof or in a written disclosure
schedule (the "DISCLOSURE SCHEDULE") (provided that the listing of an item in
one schedule of the Disclosure Schedule shall be deemed to be a listing in each
schedule of the Disclosure Schedule and to apply to any other representation and
warranty of the Company in this Agreement to the extent that it is reasonably
apparent from a reading of the disclosure of such item in such first schedule
that such item would also qualify or apply to such other schedule or
representation and warranty) delivered by the Company to Sub on or prior to the
date hereof.

         4.1 ORGANIZATION AND CAPITALIZATION.

         (a) ORGANIZATION. The Company is duly organized, validly existing and
in good standing under the laws of the State of Delaware and has full corporate
power and authority to conduct its business as it is presently being conducted
and to own and lease its Assets. The Company is duly qualified to do business as
a foreign corporation and is in good standing in each jurisdiction in which such
qualification is necessary under applicable law except where the failure to be
so qualified and in good standing would not reasonably be expected to have a
Material Adverse Effect on the Company. The Company has delivered to Parent
true, correct and complete copies of its certificate of incorporation and
by-laws (in each case, as amended to date). The Company is not in default under
or in violation of any provision of its certificate of incorporation or by-laws.

         (b) CAPITALIZATION. The authorized capital stock of the Company
consists of (i) 75 million shares of Company Common Stock, consisting of 50
million shares of Class A Common Stock and 25 million shares of Class B Common
Stock of the Company and (ii) 20 million shares of preferred stock of the
Company, par value $0.01 per share (the "PREFERRED STOCK"). As of January 14,
2000, (i) 27,039,400 shares of Company Common Stock were issued and outstanding,
consisting of 13,525,152 shares of Class A Common Stock and 13,514,248 shares of
Class B Common Stock, (ii) no shares of Preferred Stock were issued and
outstanding, (iii) Options to acquire 1,175,207 shares of Company Common were
outstanding and 3,315,000 shares of Company Common Stock were reserved for
issuance upon the exercise of stock options, and (iv) 1,233,700 shares of Class
A Common Stock of the Company were held by the Company in treasury. SCHEDULE
4.1(b) includes a complete and correct list of outstanding Options (including
the number of Options, the exercise price of each such Option and the vesting
schedule for each such Option). Except as set forth on SCHEDULE 4.1(b), the
Company has no outstanding subscriptions for shares of Company Common Stock and
no outstanding bonds, debentures, notes or other obligations the holders of
which have the right to vote (or which are convertible into or exercisable for
securities having the right to vote) with the stockholders of the Company on any
matter. All issued and outstanding shares of capital stock of the Company are
duly authorized, validly issued, fully paid, non-assessable and free of
preemptive rights. After the Effective Time, the Surviving Corporation will have
no obligation to issue, transfer or sell any shares of capital stock or other
securities of the Company or the Surviving Corporation. Except as set forth in
this Section 4.1(b), there are no (i) outstanding Equity Securities of the
Company or (ii) commitments or obligations of any kind or character for (A) the
issuance of any Equity Securities of the Company or (B) the repurchase,
redemption or other acquisition of any Equity Securities of the Company.


                                       13
<PAGE>

         (c) VOTING TRUSTS, PROXIES, ETC. Except as set forth on Schedule
4.1(c), there are to the Company's knowledge, no stockholder agreements, voting
trusts, proxies or other agreements or understandings with respect to or
concerning the purchase, sale or voting of any Equity Securities of the Company.

         4.2 AUTHORIZATION. The Company has all necessary corporate power and
authority to execute and deliver this Agreement and all agreements and documents
contemplated hereby. Subject only to the Requisite Stockholder Approval, the
consummation by the Company of the transactions contemplated hereby has been
duly authorized by all requisite corporate action. This Agreement has been duly
authorized, executed and delivered by the Company, subject to the Requisite
Stockholder Approval, and is a legal, valid and binding obligation of the
Company, enforceable against the Company in accordance with its terms, except as
the enforceability thereof may be limited by (a) applicable bankruptcy,
insolvency, moratorium, reorganization, fraudulent conveyance or similar laws in
effect which affect the enforcement of creditors' rights generally or (b)
general principles of equity, whether considered in a proceeding at law or in
equity.

         4.3 SUBSIDIARIES.

         (a) OWNERSHIP; CAPITALIZATION. Except as set forth on SCHEDULE 4.3(a),
the Company has no investments (whether through the acquisition of an equity
interest, the making of a loan or advance or otherwise), directly or indirectly,
in any other Person. Each of the Company's Subsidiaries are set forth on
SCHEDULE 4.3(a). Except as set forth on SCHEDULE 4.3(a), the Company is the
beneficial owner of all of the outstanding shares of capital stock of each
Subsidiary, free and clear of any and all Encumbrances. The authorized, issued
and outstanding capital stock, and the record ownership of all such shares of
capital stock, of each Subsidiary is as set forth on SCHEDULE 4.3(a). All of the
shares of capital stock of each Subsidiary have been duly authorized and validly
issued and are fully paid and non-assessable. No Subsidiary has any outstanding
bonds, debentures, notes or other obligations the holders of which have the
right to vote (or which are convertible into or exercisable for securities
having the right to vote) with the stockholders of such Subsidiary on any
matter. Except as set forth on SCHEDULE 4.3(a), there are no (i) outstanding
Equity Securities of any of the Company's Subsidiaries, (ii) commitments or
obligations of any kind or character for (A) the issuance of Equity Securities
of any of the Company's Subsidiaries or (B) the repurchase, redemption or other
acquisition of any Equity Securities of any of the Company's Subsidiaries, or
(iii) stockholder agreements, voting trusts, proxies or other agreements or
understandings with respect to or concerning the purchase, sale or voting of any
Equity Securities of any of the Company's Subsidiaries.

         (b) ORGANIZATION. Each of the Company's Subsidiaries is duly organized,
validly existing and in good standing under the laws of the jurisdiction of its
incorporation and has full corporate power and authority to conduct its business
as it is presently being conducted and to own and lease its Assets. Each of the
Company's Subsidiaries is duly qualified to do business as a foreign corporation
and is in good standing in each jurisdiction in which such qualification is
necessary under applicable law except whether the failure to be so qualified and
in good standing would not reasonably be expected to have a Material Adverse
Effect on the Company. The Company has delivered to Parent true, correct and
complete copies of each of its Subsidiaries' certificate of incorporation and
by-laws (in each case, as amended to date).


                                       14
<PAGE>

         4.4 ABSENCE OF CERTAIN CHANGES OR EVENTS. Since August 28, 1999, (x)
the Company and its Subsidiaries have been operated in the ordinary course of
business, consistent with past practice, (y) there has been no Material Adverse
Change and to the knowledge of the Company, no events or developments have
occurred that, individually or in the aggregate, would reasonably be expected to
result in a Material Adverse Change, with respect to the Company and (z) without
limiting the generality of the foregoing, neither the Company nor its
Subsidiaries has taken any action of the type contemplated by Section
6.1(a)(iii) and (vi) - (xvii) hereof, except in the case of clauses (x) or (z)
as set forth on SCHEDULE 4.4.

         4.5 REAL PROPERTY.

         (a) OWNED REAL PROPERTY. SCHEDULE 4.5(a) hereto sets forth all
Facilities owned by the Company and its Subsidiaries. With respect to each
parcel of owned real property except as set forth on SCHEDULE 4.5(a), (A) the
Company or its Subsidiaries has good and marketable fee simple title to such
parcel of real property, free and clear of any and all Encumbrances other than
Permitted Encumbrances, (B) there are no leases, subleases, licenses, options,
rights, concessions or other agreements, written or oral, granting to any party
or parties the right of use or occupancy of any portion of such parcel of real
property, (C) there are no outstanding options, rights of first refusal or other
contractual right in favor of any other party to purchase any such parcel of
real property or any portion thereof or interest therein, and (D) there are no
parties (other than the Company and its Subsidiaries) who are in possession of
or who are using any such parcel of real property.

         (b) LEASED REAL PROPERTY. SCHEDULE 4.5(b) sets forth all Leases, true
and correct copies of which have been delivered to Sub. The Company or one of
its Subsidiaries has good and valid leasehold title to, and enjoy peaceful and
undisturbed possession of, all leased property described in such leases (the
"LEASED PROPERTY"), free and clear of any and all Encumbrances other than any
Permitted Encumbrances which would not permit the termination of the Lease
therefor by the lessor, and none of the Company or any of its Subsidiaries or,
to the knowledge of the Company, any third party has entered into any sublease,
license, option, right, concession or other agreement or arrangement, written or
oral, granting to any Person (other than the Company or a Subsidiary) the right
to use or occupy such Leased Property or any portion thereof or interest therein
with respect to each Lease. With respect to each material lease relating to the
Leased Property: (A) there has been no material default under any such Lease by
the Company or its Subsidiary, as applicable, or, to the knowledge of the
Company, by any other party, (B) such Lease is a valid and binding obligation of
the Company or such Subsidiary, is in full force and effect with respect to the
Company or such Subsidiary and is enforceable against the Company or such
Subsidiary in accordance with its terms, except as the enforceability thereof
may be limited by (1) applicable bankruptcy, insolvency, moratorium,
reorganization, fraudulent conveyance or similar laws in effect which affect the
enforcement of creditors' rights generally or (2) general principles of equity,
whether considered in a proceeding at law or in equity, and (C) no action has
been taken by the Company or such Subsidiary and no event has occurred which,
with notice or lapse of time or both, would permit termination, modification or
acceleration by a party thereto other than the Company or such Subsidiary,
without the consent of the Company or such Subsidiary.


                                       15
<PAGE>

         4.6 MATERIAL CONTRACTS AND COMMITMENTS.

         (a) The term "Company Contract" means each Contract to which the
Company or any of its Subsidiaries is a party or by which it is bound which: (i)
has been or would be required to be filed by the Company as an exhibit to a
Company Report under Item 10 of Rule 601 of Regulation S-K under the Exchange
Act, or (ii) (x) the loss of which would have a Material Adverse Effect, or (y)
pursuant to which the Company or any of its Subsidiaries is required to pay or
is scheduled to receive (assuming full performance pursuant to the terms
thereof) $500,000 or more during the 12-month period following the date of this
Agreement. Except as set forth on Schedule 4.6(a), the Company Reports filed
prior to the date hereof contain an accurate and complete listing of all Company
Contracts.

         (b) Except as set forth on SCHEDULE 4.6(b) neither the Company nor any
of its Subsidiaries is a party to or is bound by any contract which contains
covenants limiting the freedom of the Company or any of its Subsidiaries to
engage in any line of business in any geographic area or to compete with any
person or entity or restricting the ability of the Company or any of its
Subsidiaries to acquire equity securities of any Person or entity. Unless the
same has expired in accordance with its terms or the Company or a Subsidiary
thereof has elected to terminate the same in compliance with the terms thereof,
each of such contracts, leases, agreements and understandings is in full force
and effect and (a) none of the Company or any of its Subsidiaries or, to the
best knowledge of the Company, any other party thereto, has breached or is in
default thereunder, (b) no event has occurred which, with the passage of time or
the giving of notice would constitute such a breach or default thereunder, or
would permit modification, acceleration or termination thereof, (c) no claim of
material default thereunder has, to the best knowledge of the Company, been
asserted or threatened and (d) none of the Company or any of its Subsidiaries
or, to the best knowledge of the Company, any other party thereto is seeking the
renegotiation thereof of substitute performance thereunder, except (i) as
disclosed in the Company Reports filed prior to the date hereof or as set forth
on SCHEDULE 4.6 of the Disclosure Schedule and (ii) where such breach or
default, modification, acceleration or termination or attempted renegotiation or
substitute performance, individually or in the aggregate, does not have and
would not be reasonably expected to have a Material Adverse Effect on the
Company.

         4.7 NO CONFLICT OR VIOLATION. Neither the execution, delivery and
performance of this Agreement, nor the consummation of the transactions
contemplated hereby, by the Company or its Subsidiaries will result in (a) a
violation of or a conflict with any provision of the certificate of
incorporation or by-laws or other organizational documents of the Company or any
of its Subsidiaries, (b) a breach of, or a default under, or the creation of any
right of any party to accelerate, terminate or cancel pursuant to (including,
without limitation, by reason of the failure to obtain a consent or approval
under any such Contract), any term or provision of any Contract, Lease,
Encumbrance, Permit, authorization or concession to which the Company or its
Subsidiaries is a party or by which any of the Assets are bound, (c) a violation
by the Company or any of its Subsidiaries of any Law applicable to the Company
or such Subsidiary, (d) an impairment of any right of the Company or any of its
Subsidiaries under any Contract to which it is a party or by which its Assets
are bound or under any Permit relating to the operation of its business, or (e)
an imposition of any Encumbrance (other than Permitted Encumbrances),
restriction or charge on the business of the Company or any of its Subsidiaries
or on any of their Assets,



                                       16
<PAGE>

except in the case of clauses (b), (c), (d) and (e), where such breach, default,
creation of any right, impairment or imposition would not reasonably be expected
to have, individually or in the aggregate, a Material Adverse Effect on the
Company.

         4.8 CONSENTS AND APPROVALS. No consent, waiver, agreement, approval,
Permit or authorization of, or declaration, filing, notice or registration to or
with, any federal, state, local or foreign governmental or regulatory authority
or body or other Person or entity is required to be made or obtained by the
Company or its Subsidiaries in connection with the execution, delivery and
performance of this Agreement and the consummation of the transactions
contemplated hereby other than (a) filings required in connection with or in
compliance with the provisions of the HSR Act, any applicable foreign regulatory
filings and the Exchange Act (collectively, the "REGULATORY FILINGS"), (b) the
filing of a Certificate of Amendment to the Certificate of Incorporation of the
Company with respect to the Amendment under DGCL, (c) the filing of the
Certificate of Merger with respect to the Merger under the DGCL, and (d) those
consents, waivers, agreements, approvals, authorizations, declarations, filings,
notices or registrations, that have been, or will be prior to the Closing Date,
obtained or made, as set forth on SCHEDULE 4.8.

         4.9 SEC DOCUMENTS; FINANCIAL STATEMENTS, ETC. The Company has filed all
forms, reports and documents required to be filed by it with the SEC since
January 1, 1998 (collectively, the "COMPANY REPORTS"). As of their respective
dates, the Company Reports (i) complied in all material respects with the
applicable requirements of the Securities Act, the Exchange Act, and the rules
and regulations thereunder and (ii) did not contain any untrue statement of a
material fact or omit to state a material fact required to be stated therein or
necessary to make the statements made therein, in the light of the circumstances
under which they were made, not misleading. The consolidated financial
statements of the Company included in or incorporated by reference in the
Company Reports (the "FINANCIAL STATEMENTS") are complete and correct in all
material respects, were prepared from, and are in accordance with, the books and
records of the Company and its consolidated Subsidiaries, comply as to form in
all material respects with applicable accounting requirements and the published
rules and regulations of the SEC with respect thereto and present fairly the
financial condition of the Company and its Subsidiaries as of the respective
dates thereof and the results of operations, stockholders' equity and cash flows
for the periods covered thereby in accordance with GAAP, consistently applied
throughout the periods covered (subject, in the case of the unaudited interim
financial statements, to normal, year-end audit adjustments). Since November 30,
1998, there has been no change in any of the significant accounting (including
tax accounting) policies, practices or procedures of the Company or any of its
Subsidiaries except as required by GAAP or applicable law.

         4.10 UNDISCLOSED LIABILITIES. Since August 28, 1999, neither the
Company nor any of its Subsidiaries has incurred any liabilities or obligations
(whether absolute, accrued, fixed, contingent, liquidated, unliquidated or
otherwise and whether due or to become due) of any nature, which would be
required by GAAP, as of the date hereof, to be set forth on a consolidated
balance sheet of the Company and its Subsidiaries or in the notes thereto except
liabilities, obligations or contingencies (a) which are disclosed reflected or
reserved for on the unaudited balance sheet of the Company and its Subsidiaries
as of August 28, 1999 (including the notes thereto) or in this Agreement or in
Schedule 4.10 of the Disclosure Schedule or (b) which (i) were incurred in the
ordinary course of business after August 28, 1999 and consistent with past
practices or (ii) are disclosed or reflected or reserved for in the Company
Reports filed



                                       17
<PAGE>

after August 28, 1999 and prior to the date hereof, or (c) which were incurred
as a result of actions taken or refrained from being taken (i) in furtherance of
the transactions contemplated by this Agreement, or (ii) at the request of
Parent and Sub.

         4.11 LITIGATION. Except as set forth in the Company Reports or on
SCHEDULE 4.11, there are no outstanding actions, orders, writs, injunctions,
judgments or decrees or any claims, suits, charges, proceedings, labor disputes,
arbitrations, governmental audits or investigations (collectively, "ACTIONS")
pending or, to the knowledge of the Company, threatened against or related to
the Company or any of its Subsidiaries, or other than routine claims for
benefits, any Employee Plan of the Company or any of its Subsidiaries or any
trust or funding instrument, fiduciary or administrator thereof; except for
those Actions that would not reasonably be expected to have, individually or in
the aggregate, a Material Adverse Effect on the Company.

         4.12 LABOR MATTERS. There is no (and within the past five years, there
has been no) labor strike, slow-down or other work stoppage or labor disturbance
pending or, to the knowledge of the Company, threatened against the Company or
its Subsidiaries nor, to the knowledge of the Company, is any grievance
currently being asserted. Except as set forth in Schedule 4.12, neither the
Company nor any of its Subsidiaries has received any notice of any claim, or has
knowledge of any facts which, in the reasonable judgment of the Company, are
likely to give rise to any claim, that it has not complied in any material
respect with any Federal, State or local laws relating to the employment of
labor, including, without limitation, any provisions thereof relating to wages,
hours, collective bargaining, the payment of social security and similar taxes,
equal employment opportunity, employment discrimination or employment safety.

         4.13 COMPLIANCE WITH LAW. The Company and its Subsidiaries have not
violated and are in compliance with (a) all Federal, State and local United
States Laws, and (b) to the Company's knowledge all foreign Laws, in each case,
relating to the Assets, business or operations of the Company or its
Subsidiaries, except to the extent that any such violation or failure to comply
is not reasonably likely, individually or in the aggregate, to have a Material
Adverse Effect on the Company. Neither the Company nor its Subsidiaries has
received any written notice to the effect that, or otherwise has any knowledge
that, (i) the Company and its Subsidiaries are not currently in compliance with,
or are in violation of, any applicable Laws or (ii) any currently existing
circumstances are likely to result in a failure of the Company or its
Subsidiaries to comply with, or a violation by the Company or its Subsidiaries
of, any Laws, which such failure to comply or violation would be reasonably
likely, individually or in the aggregate, to have a Material Adverse Effect on
the Company. Each of the Company and each of its Subsidiaries has in effect all
Permits necessary for it to own, lease or operate its properties and assets and
to carry on its business as now conducted, and there has occurred no default
under any such Permit, except such as would not in each case, individually or in
the aggregate, have a Material Adverse Effect. No representation or warranty is
made in this Section 4.13 with respect to compliance with Laws relating to the
matters covered in Sections 4.16 (Employee Benefits), 4.17 (Tax Matters) and
4.19 (Compliance with Environmental Laws).

         4.14 NO BROKERS. Other than Peter J. Solomon Company Limited and
Deutsche Bank Securities Inc. the arrangements with which have been disclosed in
writing to Parent prior to the date hereof, none of the Company, its
Subsidiaries or any of their officers, directors, employees,



                                       18
<PAGE>

stockholders or other Affiliates has employed or made any agreement with any
broker, finder or similar agent or any Person or firm to pay any finder's fee,
brokerage fee or commission or similar payment in connection with the
transactions contemplated hereby.

         4.15 INTELLECTUAL PROPERTY.

         (a) TRADEMARKS. Section 4.15(a)(1) of the Disclosure Schedule contains
a complete list of all trademarks that are material to the business of the
Company and its Subsidiaries as it is currently conducted (the "TRADEMARKS").
Section 4.15(a)(2) of the Disclosure Schedule sets forth the trademark
registrations and/or pending applications therefor that are owned by the Company
and its Subsidiaries, relating to the Trademarks as well as other marks. Except
as set forth in Section 4.15(a)(3) of the Disclosure Schedule the Company and
its Subsidiaries own the Trademarks which have been registered or applied for in
the United States Patent and Trademark Office (hereinafter "U.S. TRADEMARKS"),
free and clear of all Encumbrances. The Company and its Subsidiaries own the
Trademarks in those foreign countries and jurisdictions where they have been
registered ("Foreign Trademarks"), free and clear of all Encumbrances, except
such Encumbrances as would not reasonably be expected to have a Material Adverse
Effect on the Company. All appropriate actions have been taken by the Company
and its Subsidiaries to maintain the validity and enforceability of the U.S.
Trademarks, including payment of all required fees. All appropriate actions have
been taken by the Company and its Subsidiaries to maintain the validity and
enforceability of the Foreign Trademarks, including payment of all required
fees, except where non-action would not reasonably be expected to have a
Material Adverse Effect on the Company. Except as set forth in Section
4.15(a)(3) of the Disclosure Schedule, no judicial or administrative proceeding
of any kind is pending or, to the knowledge of the Company, has been threatened
against the Company or its Subsidiaries in the United States involving (a) the
ownership, validity, enforceability, infringement, misuse or misappropriation of
any Trademarks or (b) the ownership, validity, enforceability, infringement,
misuse or misappropriation by the Company or its Subsidiaries of Intellectual
Property rights of any third party which proceeding would reasonably be expected
to have a Material Adverse Effect on the Company. The Company has no knowledge
of the infringement or misappropriation of any of the Trademarks by a third
party which could have a Material Adverse Effect on the Company. The Company and
its Subsidiaries have not received written notice of any infringement or
liability of any kind for the use of intellectual property rights of others with
respect to the Intellectual Property within the last three (3) years which could
have a Material Adverse Effect on the Company. None of the Company, its
Subsidiaries or any of their Affiliates have granted any license or right to
use, option, release or covenant not to sue or non-assertion assurance to any
third person with respect to, or granted any outstanding lien or security
interest in, any of the U.S. Trademarks or the Foreign Trademarks, except where
such grant would not have a Material Adverse Effect on the Company. There is no
existing or contemplated agreement, understanding, or grant of permission
between the Company, its Subsidiaries or any of their Affiliates and any third
person that encumbers or otherwise affects the Company's right to use the U.S.
Trademarks or the Foreign Trademarks, except where such agreement,
understanding, or grant of permission would not have a Material Adverse Effect
on the Company. Immediately after the Merger, the Surviving Corporation shall
own or have the right to use all of the Trademarks currently used in the
business of the Company and its Subsidiaries, in each case free from any
Encumbrances, and on the same terms and conditions as in effect prior to the
Merger.


                                       19
<PAGE>

         (b) The Company owns or has the right to use all Intellectual Property
that is material to the business of the Company or its Subsidiaries. The conduct
of the business of the Company and its Subsidiaries does not infringe upon,
conflict in any way with or misappropriate any Intellectual Property of any
third party, except for infringements, conflicts or misappropriations that,
individually and in the aggregate, would not have a Material Adverse Effect on
the Company. None of the Intellectual Property used in the business of the
Company and its Subsidiaries is being infringed or used by any third party,
except for such infringements or uses as, individually and in the aggregate,
would not have a Material Adverse Effect on the Company.

         (c) To the Company's knowledge, none of the Intellectual Property which
is used in the United States and owned by the Company and its Subsidiaries is
subject to any outstanding order, ruling, decree, judgment or stipulation by or
with any Governmental Authority.

         (d) To the Company's knowledge, neither the Company nor any of its
Subsidiaries has experienced any material disruption or Material Adverse Change
in the conduct of the businesses as a result of the Year 2000 Problem.

         4.16 EMPLOYEE BENEFITS.

         (a) SCHEDULE 4.16(a) lists as of the date hereof each material
"employee pension benefit plan," as that term is defined in Section 3(2) of
ERISA, each material "employee welfare benefit plan," as that term is defined in
Section 3(1) of ERISA (such plans being hereinafter referred to collectively as
the "ERISA PLANS"), each material other retirement, pension, profit-sharing,
money purchase, deferred compensation, incentive compensation, bonus, stock
option, stock purchase, severance pay, unemployment benefit, vacation pay,
health, life or other insurance, fringe benefit, or other employee benefit plan,
program, agreement or arrangement maintained or contributed to as of the date
hereof by the Company or its Affiliates in respect of or for the benefit of any
employee of the Company or its Subsidiaries (an "EMPLOYEE") or former Employee,
and separately identifies any such plan, program, agreement or arrangement
maintained or contributed to solely in respect of or for the benefit of
Employees or former Employees employed or formerly employed by the Company or
its Subsidiaries outside of the United States (collectively, together with the
ERISA Plans, referred to hereinafter as the "PLANS").

         (b) Except as set forth on SCHEDULE 4.16(b), with respect to the ERISA
Plans:

                  (i) Neither the Company nor any of its ERISA Affiliates, any
of the ERISA Plans, any trust created thereunder, or any trustee or
administrator thereof, has engaged in any transaction as a result of which the
Company or its Subsidiaries would reasonably be expected to be subject to any
liability pursuant to Section 409 of ERISA or to either a civil penalty assessed
pursuant to Section 502(i) of ERISA or a tax imposed pursuant to Section 4975 of
the Code, excluding any liability, penalty or tax that would not constitute a
Material Adverse Effect; and

                  (ii) Since the effective date of ERISA, no material liability
under Title IV of ERISA has been incurred by the Company or its Subsidiaries
(other than liability for premiums due to the PBGC) unless such liability has
been, or prior to the Closing Date will be, satisfied in full.



                                       20
<PAGE>

         (c) Except as set forth on SCHEDULE 4.16(c), with respect to the ERISA
Plans other than those ERISA Plans identified on SCHEDULE 4.16(d) as
"multiemployer plans":

                  (i) The PBGC has not instituted proceedings to terminate any
such ERISA Plan that is subject to Title IV of ERISA;

                  (ii) None of such ERISA Plans has incurred an "accumulated
funding deficiency" (as defined in Section 302 of ERISA and Section 412 of the
Code), whether or not waived, as of the last day of the most recent fiscal year
of each of the ERISA Plans ended prior to the date of this Agreement;

                  (iii) Each of such ERISA Plans has been operated and
administered in all material respects in accordance with its provisions and with
all applicable Laws;

                  (iv) Each of such ERISA Plans that is intended to be
"qualified" within the meaning of Section 401(a) of the Code has been determined
by the IRS to be so qualified, and to the knowledge of the Company nothing has
occurred since the date of the most recent such determination (other than the
effective date of certain amendments to the Code the remedial amendment period
for which has not yet expired) that would adversely affect the qualified status
of any of such ERISA Plans; and

                  (v) As of the date hereof, there are no pending material
claims by or on behalf of any of the ERISA Plans, by any employee or beneficiary
covered under any such ERISA Plan against any such ERISA Plan, or otherwise
involving any such ERISA Plan (other than routine claims for benefits and
routine expenses).

                  (d) Except as set forth on SCHEDULE 4.16(d), (i) none of the
ERISA Plans is a "multiemployer plan," as that term is defined in Section 3(37)
of ERISA, and (ii) with respect to any such multiemployer plans (as so defined),
neither the Company nor any of its Subsidiaries have made or incurred a
"complete withdrawal" or a "partial withdrawal," as such terms are respectively
defined in Sections 4203 and 4205 of ERISA. To the Company's knowledge, if the
Company and each of its ERISA Affiliates were to withdraw from each
multiemployer plan in which they participate as of the date hereof, the
Company's and its Subsidiaries' withdrawal liability would not have a Material
Adverse Effect on the Company or its Subsidiaries.

                  (e) Except as set forth on SCHEDULE 4.16(e), no amount that
could be received (whether in cash or property or the vesting of property) as a
result of the Merger or any of the other transactions contemplated by this
Agreement, either alone or together with other events, by any employee, officer
or director of the Company or any of its affiliates who is a "disqualified
individual" (as such term is defined in Proposed Treasury Regulation Section
1.280G-1) under any employment, severance or termination agreement, other
compensation arrangement or any Plan currently in effect would be characterized
as an "excess parachute payment" (as such term is defined in Section 280G(b)(1)
of the Code). Neither the Company nor any of its Subsidiaries is a party to any
contract, agreement or other arrangement which would result in the payment of
amounts prior to the Effective Time that will be nondeductible by reason of
Section 162(m) of the Code.


                                       21
<PAGE>

         4.17 TAX MATTERS.

         (a) FILING OF TAX RETURNS AND PAYMENT OF TAXES. Each of the Company and
its Subsidiaries has filed all material Tax Returns and reports required to be
filed by it or requests for extensions to file such Returns or reports have been
timely filed, granted and have not expired. All Returns filed by the Company and
each of its Subsidiaries are complete and accurate in all material respects. The
Company and each of its Subsidiaries have paid (or the Company has paid on its
behalf) all material Taxes required to be paid by the Company or any of its
Subsidiaries, and the most recent financial statements contained in the Company
Filed SEC Documents reflect an adequate reserve for all Taxes payable by the
Company and its Subsidiaries for all taxable periods and portions thereof
accrued through the date of such financial statements.

         (b) NO MATERIAL DEFICIENCIES. Except as disclosed in SCHEDULE 4.17(b),
no material deficiencies for any Taxes have been proposed, asserted or assessed
against the Company or any of its Subsidiaries that are not adequately reserved
for, and no requests for waivers or extension of the time to assess or collect
any material Taxes of the Company or any of its Subsidiaries have been granted
or are pending.

         (c) WITHHOLDING. All material Taxes required to be withheld by the
Company or any of its Subsidiaries have been duly withheld and paid to the
proper taxing authority or properly set aside in accounts for such purpose.

         (d) AFFILIATED GROUP. Neither the Company nor any of its Subsidiaries
is or has been at any time since January 1, 1990 for purposes of filing any
income tax Return a member of any affiliated, consolidated, combined or unitary
group of which a corporation (other than the Company and its Subsidiaries) is or
was the common parent.

         (e) AUDITS. Except as disclosed in SCHEDULE 4.17(b), (i) no Taxes of
the Company or any of its Subsidiaries are currently under audit by any taxing
authority, and no taxing authority is now asserting against the Company or any
of its Subsidiaries any material deficiency or claim for additional Taxes or any
material adjustment of Taxes and (ii) since January 1, 1990, no material claim
has been made by any taxing authority in any jurisdiction where the Company or
any of its Subsidiaries does not file Returns that the Company or such
Subsidiary is or may be subject to taxation by that jurisdiction.

         (f) TAX SHARING AGREEMENTS. Except as disclosed in SCHEDULE 4.17(F),
(i) neither the Company nor any of its Subsidiaries is a party to or bound by or
has any obligation under any Tax sharing agreement, allocation, indemnity or
other similar arrangement entered into with any person (other than the Company
or any of its Subsidiaries) and (ii) neither the Company nor any of its
Subsidiaries may be held liable for Taxes of any other Person as a transferee or
successor of such Person.

         (g) ASSETS. None of the Assets is: (A) property that is required to be
treated as being owned by any other Person pursuant to the so-called safe harbor
lease provisions of former Section 168(f)(8) of the Code; (B) "tax-exempt use
property" within the meaning of Section



                                       22
<PAGE>

168(h) of the Code; or (C) property that directly or indirectly secures any debt
the interest on which is tax-exempt under Section 103(a) of the Code.

         (h) SECTION 481 ADJUSTMENTS, ETC. Except as disclosed in SCHEDULE
4.17(h), (i) there are no outstanding material adjustments under Section 481 of
the Code or other similar adjustments as a result of changes in methods of
accounting applicable to the Company or any of its Subsidiaries, (ii) there are
no Tax rulings, requests for rulings or closing agreements relating to the
Company or any of its Subsidiaries which would be reasonably expected to affect
its liability for Taxes for any period after the Closing and (iii) none of the
assets of the Company or any of its Subsidiaries are subject to any Tax liens
(other than liens for Taxes which are not yet due and payable).

         4.18 AFFILIATED TRANSACTIONS. Except as disclosed in the Company
Reports filed prior to the date hereof or as contemplated by this Agreement,
there are no contracts, leases, agreements or understandings, whether written or
oral, with or on behalf of any Affiliate of the Company, to which the Company or
any of its Subsidiaries is a party or is otherwise bound which would be required
to be described in a report or schedule filed with the SEC or filed as an
exhibit thereto pursuant to the Exchange Act and the applicable rules and
regulations thereunder, other than contracts, leases, agreements or
understandings which are not, singly or in the aggregate material to the Company
and its Subsidiaries, taken as a whole, or which have been disclosed in writing
to Parent.

         4.19 COMPLIANCE WITH ENVIRONMENTAL LAWS. Except as set forth on
SCHEDULE 4.19:

         (a) The Company and its Subsidiaries are in material compliance with
all Federal, State and local United States Environmental Laws and to the
Company's knowledge it is materially in compliance with all foreign
Environmental Laws, including, without limitation, all Permits required
thereunder to conduct their business as currently being conducted or proposed to
be conducted.

         (b) There are no material Environmental Claims pending or to the
knowledge of the Company threatened against the Company or any of its
Subsidiaries, nor have any of them received any written notification nor does
the Company otherwise have any knowledge, of any allegation of any actual, or
potential responsibility for, or any inquiry or investigation regarding, any
disposal, release or threatened release at any location of any Hazardous
Substance generated or transported by the Company or any of its Subsidiaries.

         (c) (i) No underground tank or other underground storage receptacle for
Hazardous Substances is currently located on any Facility and (ii) to the
knowledge of the Company there have been no releases (i.e., any past or present
releasing, spilling, leaking, pumping, pouring, emitting, emptying, discharging,
injecting, escaping, leaching, disposing, or dumping) of Hazardous Substances
on, upon or into any Facility other than those authorized by Environmental Laws
including, without limitation, the Permits required thereunder, except in the
case of clause (i) or (ii) as would not individually or in the aggregate have a
Material Adverse Effect on the Company.


                                       23
<PAGE>

         (d) Except as would not have a Material Adverse Effect on the Company,
there are no PCBs or asbestos-containing materials located at or on any
Facility.

         (e) Neither Company nor any of its Subsidiaries is a party, whether as
a direct signatory or as successor, assign or third-party beneficiary, or
otherwise bound, to any Lease or other Contract under which the Company or its
Subsidiaries are obligated by any representation, warranty, indemnification,
covenant, restriction or other undertaking concerning Environmental Conditions
or compliance with Environmental Laws.

         (f) True and correct copies of the Environmental Reports, as well as
all other written environmental reports, audits or assessments which have been
conducted either by the Company or its Subsidiaries or any Person engaged by the
Company or its Subsidiaries for such purpose, at any current or former
Facilities have been made available to Parent and a list of all such reports,
audits and assessments is set forth on SCHEDULE 4.19(f).

         4.20 OPINION OF FINANCIAL ADVISOR. The Company has received the opinion
of Deutsche Bank Securities Inc., dated the date of this Agreement, to the
effect that, as of such date, the Cash Merger Consideration to be received in
connection with the Merger by the holders of Company Common Stock is fair to
such holders from a financial point of view, a signed copy of which opinion has
been delivered to Parent.

         4.21 BOARD RECOMMENDATION. The Board of Directors of the Company, at a
meeting duly called and held, has by unanimous vote (i) declared the
advisability of this Agreement and the Amendment, determined that this Agreement
and the transactions contemplated hereby, including the Merger, taken together
are fair to and in the best interests of the stockholders of the Company and
(ii) resolved to recommend that the holders of Company Common Stock adopt this
Agreement and approve the Amendment.

         4.22 REQUIRED COMPANY VOTE. There are no votes of the holders of any
class or series of the Company's securities necessary to approve this Agreement,
the Merger, the Amendment and the other transactions contemplated hereby other
than the Requisite Stockholder Vote.

         4.23 PROXY STATEMENT; SCHEDULE 13E-3. The Proxy Statement to be mailed
to the Stockholders in connection with the special meeting of the Stockholders
(the "SPECIAL MEETING") and the Schedule 13E-3, and any amendment thereof or
supplement thereto (excluding any information supplied in writing by Parent or
Sub specifically for inclusion therein), when, in the case of the Proxy
Statement, mailed and at the time of the Special Meeting, and in the case of the
Schedule 13E-3, when filed, shall not contain any untrue statement of a material
fact, or omit to state any material fact required to be stated therein or
necessary to make the statements therein, in light of the circumstances under
which they were made, not false or misleading, and shall comply with all
requirements of the Exchange Act. Notwithstanding the foregoing, the Company
makes no representation or warranty with respect to any information furnished in
writing by Parent or Sub or its representatives specifically for inclusion in
any of the foregoing documents.

         4.24 INVENTORY. Except as provided for or reserved against on the
Company's consolidated balance sheet, dated as of August 28, 1999, the finished
product Inventory of the



                                       24
<PAGE>

Company and its Subsidiaries is merchantable and fit for the use for which it
was procured or manufactured and legally qualified for export and sale, and all
other Inventory of the Company and its Subsidiaries is in good and usable
condition. Except as set forth in SCHEDULE 4.24, all Inventory of the Company
and its Subsidiaries is in good and marketable condition and salable in the
normal course of the business of the Company or its Subsidiaries. The Inventory
of the Company and its Subsidiaries (excluding inventory of raw materials) is
sufficient for and not materially or substantially in excess of the requirements
of the business of the Company and its Subsidiaries.

         4.25 CUSTOMERS. The Company has not received any notice nor has any
reason to believe that any material customer of the Company or its Subsidiaries
(i) has ceased, or will cease, to purchase or will significantly reduce its
purchases, in the aggregate, from the Company or its Subsidiaries, (ii) has
reduced, or will reduce, its use of products or goods of the Company or its
Subsidiaries or (iii) has sought, or is seeking, to reduce the price it will pay
for products or goods of the Company or its Subsidiaries, such as would in the
case of clauses (i), (ii) and (iii), individually or in the aggregate, have a
Material Adverse Effect. To the Company's knowledge the rate of return of
products of the Company or any of its Subsidiaries sold prior to or following
the Effective Time by any customer of the Company or its Subsidiaries is not
expected to be materially greater than the rate of return of products
experienced by the Company and its Subsidiaries for the past three years.

         4.26 AVAILABLE FUNDS. The Company has, or will have immediately prior
to the Closing, sufficient funds available, which when added to the Cash
Contribution Amount, will permit the Company to perform its obligations under
SECTION 3.4(a).

                                   ARTICLE V.
                REPRESENTATIONS AND WARRANTIES OF PARENT AND SUB

                  As an inducement to the Company to enter into this Agreement,
Parent and Sub hereby, jointly and severally, make the following representations
and warranties as of the date hereof and as of the Closing Date to the Company:

         5.1 ORGANIZATION, ETC.

         (a) Sub is duly organized, validly existing and in good standing under
the laws of the state of Delaware. Sub has been formed for the purpose of
effecting the Merger, has no commitments or obligations other than those
relating thereto and its obligations under this Agreement, does not conduct any
business and has no assets or liabilities.

         (b) Parent is duly organized, validly existing and in good standing
under the laws of the Kingdom of Sweden and has full corporate power and
authority to conduct its business as it is presently being conducted and to own
and lease its Assets. Parent is duly qualified to do business as a foreign
corporation and is in good standing in each jurisdiction in which such
qualification is necessary under applicable law except where the failure to be
so qualified and in good standing would not reasonably be expected to have a
Material Adverse Effect on the Parent.


                                       25
<PAGE>

         5.2 AUTHORIZATION.

         (a) Sub has all necessary corporate power and authority to, and has
taken all corporate action necessary on its part to, execute and deliver this
Agreement and to consummate the transactions contemplated hereby. This Agreement
has been duly executed and delivered by Sub and is a legal, valid and binding
obligation of Sub, enforceable against Sub in accordance with its terms, except
as the enforceability thereof may be limited by (a) applicable bankruptcy,
insolvency, moratorium, reorganization, fraudulent conveyance or similar laws in
effect which affect the enforcement of creditors' rights generally or (b)
general principles of equity, whether considered in a proceeding at law or in
equity.

         (b) Parent has all necessary corporate power and authority to execute
and deliver this Agreement and each of the Shareholders' Agreement and the Stock
Purchase Agreement and all agreements and documents contemplated hereby and
thereby. The consummation by the Parent of the transactions contemplated hereby
and thereby have been duly authorized by all requisite corporate action. This
Agreement, the Shareholders' Agreement and the Stock Purchase Agreement have
each been duly authorized, executed and delivered by the Parent and are each
legal, valid and binding obligations of the Parent, enforceable against the
Parent in accordance with their respective terms, except as the enforceability
thereof may be limited by (a) applicable bankruptcy, insolvency, moratorium,
reorganization, fraudulent conveyance or similar laws in effect which affect the
enforcement of creditors' rights generally or (b) general principles of equity,
whether considered in a proceeding at law or in equity.

         5.3 CONSENTS AND APPROVALS. No consent, waiver, agreement, approval,
Permit or authorization of, or declaration, filing, notice or registration to or
with, any federal, state, local or foreign governmental or regulatory authority
or body is required to be made or obtained by Parent or Sub in connection with
the execution, delivery and performance of this Agreement and the consummation
of the transactions contemplated hereby other than any Regulatory Filings and
pursuant to the DGCL.

         5.4 NO CONFLICT OR VIOLATION. Neither the execution, delivery and
performance of this Agreement, the Shareholders' Agreement or the Stock Purchase
Agreement nor the consummation of the transactions contemplated hereby or, by
Parent or Sub will result in (a) a violation of or a conflict with any provision
of the certificate of incorporation or by-laws of Parent or Sub, or (b) a breach
of, or a default under, or the creation of any right of any party to accelerate,
terminate or cancel pursuant to (including, without limitation, by reason of the
failure to obtain a consent or approval under any such contract), any term or
provision of any contract, encumbrance or permit to which Parent or Sub is a
party or by which any of its assets are bound, which breach, default or creation
of any such right would reasonably be expected to have a Material Adverse Effect
on Parent or Sub.

         5.5 PROXY STATEMENT. The information concerning Parent or Sub, their
officers, directors, employees and stockholders furnished in writing to the
Company by Parent or Sub specifically for use in the Proxy Statement will not,
when mailed to the Stockholders or at the time of the Stockholders Meeting,
contain any untrue statement of a material fact or omit to state any material
fact required to be stated therein or necessary in order to make the statements
therein, in light of the circumstances under which they were made, not
misleading.



                                       26
<PAGE>

Notwithstanding the foregoing, Parent and Sub make no representation or warranty
with respect to any information supplied by the Company or any of its
representatives which is contained in or incorporated by reference in any of the
foregoing documents.

         5.6 FINANCING. Parent has, or will have immediately prior to the
Closing and the closing under the Stock Purchase Agreement, sufficient funds to
perform its obligations hereunder and thereunder.

                                  ARTICLE VI.
                    COVENANTS OF THE COMPANY, PARENT AND SUB

                  The Company, Parent and Sub covenant and agree with each other
that from the date hereof through the Closing:

         6.1 MAINTENANCE OF BUSINESS PRIOR TO CLOSING.

         (a) Prior to the Effective Time, except as set forth in SECTION 6.1 of
the Disclosure Schedule or as contemplated by any other provision of this
Agreement, unless Parent has consented in writing thereto, the Company:

                  (i) shall, and shall cause each of its Subsidiaries to,
conduct its operations and business according to their usual, regular and
ordinary course consistent with past practice;

                  (ii) shall use its reasonable best efforts, and shall cause
each of its Subsidiaries to use reasonable efforts, to preserve intact their
business organizations and goodwill, keep available the services of their
respective officers and employees and maintain satisfactory relationships with
suppliers, distributors, customers and other Persons having business
relationships with them;

                  (iii) shall not, and shall cause its Subsidiaries not to,
amend their respective certificates of incorporation or by-laws or comparable
governing instruments, other than as expressly provided by the terms of this
Agreement;

                  (iv) shall promptly notify Parent of (i) any Material Adverse
Change in the Company and will confer on a regular and frequent basis with
representatives of Parent to report on the status of operations, (ii) any
material litigation or material governmental complaints, investigations or
hearings (or communications indicating that the same may be contemplated), or
(iii) the material breach of any representation or warranty contained herein;

                  (v) shall promptly deliver to Parent correct and complete
copies of any report, statement or schedule filed with the SEC subsequent to the
date of this Agreement;

                  (vi) shall not, and shall not permit any of its Subsidiaries
to, authorize, propose or announce an intention to authorize or propose, or
enter into an agreement with respect to, any merger, consolidation or business
combination (other than the Merger), release or relinquishment of any material
contract rights, or any acquisition or disposition of Assets or securities;


                                       27
<PAGE>

                  (vii) shall not, and shall not permit any of its Subsidiaries
to grant, confer or award any options, warrants, conversion rights or other
rights or Equity Securities (other than Company Common Stock issued upon
exercise of Options in accordance with their terms) not existing on the date
hereof;

                  (viii) except to the extent necessary to conform to changed
laws or regulations, shall not, and shall not permit any of its Subsidiaries to,
amend the terms of any Employee Plan, including, without limitation, any
employment, severance or similar agreements or arrangements in existence on the
date hereof, or adopt any new employee benefit plans, programs or arrangements
or any employment, severance or similar agreements or arrangements;

                  (ix) shall not, and shall not permit any of its Subsidiaries
to, (i) increase or agree to increase the compensation payable or to become
payable to its officers or, other than increases in accordance with past
practice which are not material, to its employees or (ii) enter into any
collective bargaining agreement;

                  (x) shall not, and shall not permit any of its Subsidiaries
to, (i) incur, create, assume or otherwise become liable for borrowed money or
assume, guarantee, endorse or otherwise become responsible or liable for the
obligations of any other individual, corporation or other entity or (ii) make
any loans or advances to any other Person, except (x) borrowings between the
Company and its consolidated Subsidiaries; (y) in the case of clause (i) for
borrowings under existing credit facilities in the ordinary course of business
and borrowings of up to $65 million under new credit facilities in connection
with consummation of the Merger (pursuant to which the Company and its
Subsidiaries shall be permitted to grant a security interest in their Assets,
including with respect to the Company's headquarters at 387 Park Avenue South);
and (z) in the case of clause (ii) for advances consistent with past practice in
the ordinary course of business which are not material;

                  (xi) shall not, and shall not permit any of its Subsidiaries
to, (i) materially change any practice with respect to Taxes, (ii) make, change
or revoke any material Tax election, (iii) settle or compromise any material
dispute involving a Tax liability or (iv) permit any material insurance policy
naming it as a beneficiary or a loss payable payee to be canceled or terminated;

                  (xii) shall not, and shall not permit any of its Subsidiaries
to, (i) declare, set aside or pay any dividend or make any other distribution or
payment with respect to any shares of its capital stock or other ownership
interests, (ii) directly or indirectly redeem, purchase or otherwise acquire any
shares of its capital stock or capital stock of any of its Subsidiaries, or make
any commitment for any such action or (iii) split, combine or reclassify any of
its capital stock or issue or authorize the issuance of any other securities in
respect of, in lieu of or in substitution for share of its capital stock;

                  (xiii) shall not, and shall not permit any of its Subsidiaries
to, issue, deliver, sell, pledge or otherwise encumber any of its Equity
Securities (other than the issuance of Company Common Stock upon the exercise of
Options);


                                       28
<PAGE>

                  (xiv) shall not, and shall not permit any of its Subsidiaries
to, make or agree to make any capital expenditure that when added with all
capital expenditures since December 1, 1999 would exceed in the aggregate $3
million;

                  (xv) shall not, and shall not permit any of its Subsidiaries
to, change any accounting principles or practices, except to the extent
necessary to conform to changed laws or regulations;

                  (xvi) shall not, and shall not permit any of its Subsidiaries
to, pay, discharge, settle or satisfy any claims, liabilities or obligations
(absolute, accrued, asserted or unasserted, contingent or otherwise), other than
the payment, discharge or satisfaction, in the ordinary course of business
consistent with past practice or in accordance with their terms, of liabilities
reflected or reserved against in the most recent consolidated financial
statements (or the notes thereto) of the Company included in the Company Reports
or incurred thereafter in the ordinary course of business consistent with past
practice, or waive any benefits of, or agree to modify in any respect, any
confidentiality, standstill, non-solicitation or similar agreement to which the
Company or any Subsidiary is a party;

                  (xvii) shall not (i) acquire (by merger, consolidation,
acquisition of stock, other securities or assets or otherwise), (ii) make a
capital investment in (whether through the acquisition of an equity interest,
the making of a loan or advance or otherwise) or (iii) guarantee indebtedness
for borrowed money of, (A) any Person or (B) any portion of the assets of any
Person that constitutes a division or operating unit of such Person;

                  (xviii) shall not, and shall not permit any of its
Subsidiaries (x) to settle or compromise any pending or threatened suit, action
or claim related to tobacco or (y) to settle or compromise any other pending or
threatened suit, action or claim in which the amount involved is greater than
$100,000 or which is material to the Company and its Subsidiaries taken as a
whole or which relates to the transactions contemplated hereby, or (z) to
modify, amend or terminate any material Company Contract or waive, release or
assign any material right or claim;

                  (xix) shall not, and shall not permit any of its Subsidiaries,
to fail to pay its trade payables or to maintain its Inventory in the ordinary
course of business consistent with past practices; and

                  (xx) shall not, and shall not permit any of its Subsidiaries
to take, or agree (in writing or otherwise) or resolve to take, any of the
foregoing actions.

         (b) Prior to the Effective Time, unless Company has consented in
writing thereto, Sub shall not, and Parent shall not cause Sub to, engage in any
activities of any nature except as provided in or contemplated by this
Agreement.

         6.2 INVESTIGATION BY PARENT AND SUB. The Company shall allow Parent,
Sub, and their counsel, accountants and other representatives during regular
business hours upon reasonable notice, to make such reasonable inspection of the
Assets, Facilities, business and operations of the Company and its Subsidiaries
and to inspect and make copies of Contracts, books and records and all other
documents and information reasonably requested by Parent and related to the
operations and business of the Company and its Subsidiaries including, without
limitation,



                                       29
<PAGE>

historical financial information concerning the business of the Company and its
Subsidiaries and to meet with designated Personnel of the Company or its
Subsidiaries and/or their representatives. The Company and its Subsidiaries
shall furnish to Parent promptly upon request (a) all additional documents and
information with respect to the affairs of the Company and its Subsidiaries
relating to their businesses and (b) access to the Personnel and to the
Company's and its Subsidiaries' accountants and counsel as Parent, or its
counsel or accountants, may from time to time reasonably request and the Company
and its Subsidiaries shall instruct their Personnel, accountants and counsel to
cooperate with Parent, and to provide such documents and information as Parent
and its representatives may reasonably request. Parent and Sub will hold, and
will use reasonable best efforts to cause their counsel, accountants and other
representatives to hold all documents and information in confidence to the
extent required by, and in accordance with, that certain confidentiality letter,
dated December 6, 1999, between the Company and Parent (the "CONFIDENTIALITY
LETTER").

         6.3 CONSENTS AND EFFORTS.

         (a) Upon the terms and subject to the conditions set forth in this
Agreement, each of the parties agrees to (A) promptly make its respective
filings under the HSR Act with respect to the Merger and (B) use its
commercially reasonable efforts to take, or cause to be taken, all actions, and
to do, or cause to be done, and to assist and cooperate with the other parties
in doing, all things necessary, proper or advisable under applicable laws and
regulations to consummate and make effective, in the most expeditious manner
practicable, the Merger, the Stock Purchase and the other transactions
contemplated by this Agreement. Parent, Sub and the Company will use their
reasonable best efforts and cooperate with one another (i) in promptly
determining whether any filings are required to be made or consents, approvals,
waivers, licenses, permits or authorizations are required to be obtained (or,
which if not obtained, would result in an event of default, termination or
acceleration of any agreement or any put right under any agreement) under any
applicable law or regulation or from any governmental authorities or third
parties, including parties to loan agreements or other debt instruments, in
connection with the transactions contemplated by this Agreement, including the
Merger and the Stock Purchase, and (ii) in promptly making any such filings, in
furnishing information required in connection therewith and in timely seeking to
obtain any such consents, approvals, permits or authorizations.

         (b) Each of the parties agrees to cooperate with each other in taking,
or causing to be taken, all actions necessary to delist the Company Common Stock
from the NYSE, PROVIDED, that such delisting shall not be effective until after
the Effective Time. The parties also acknowledge that the common stock of the
Surviving Corporation following the Merger will not be listed on any national
securities exchange or quoted on the NASDAQ Stock Market Inc.'s National Market.

         6.4 OTHER OFFERS. Neither the Company nor any of its Subsidiaries shall
(whether directly or indirectly through advisors, agents or other
intermediaries), nor shall the Company or any of its Subsidiaries authorize or
permit any of its or their officers, directors, agents, representatives,
advisors or Subsidiaries to, (x) solicit, initiate or take any action knowingly
to facilitate the submission of inquiries, proposals or offers from any Person
or group, other than Parent and its representatives and Affiliates, relating to
(i) any acquisition or purchase of a material portion of the assets or any
Equity Securities of the Company, (ii) any tender offer



                                       30
<PAGE>

(including a self tender offer) or exchange offer that if consummated would
result in any Person beneficially owning any Equity Securities of the Company,
(iii) any merger, consolidation, recapitalization, sale of all or substantially
all of the assets, liquidation, dissolution or similar transaction involving the
Company or any of its Subsidiaries whose assets, individually or in the
aggregate, constitute a material portion of the Assets other than the
transactions contemplated by this Agreement or (iv) any other transaction the
consummation of which could reasonably be expected to impede, interfere with,
prevent or materially delay the Merger or which could reasonably be expected to
materially dilute the benefits to Parent of the transactions contemplated hereby
(each such transaction being referred to herein as an "ACQUISITION PROPOSAL"),
or agree to or endorse any Acquisition Proposal, (y) continue, enter into or
participate in, any discussions or negotiations with, furnish any information to
any Person (other than Parent and its representatives and Affiliates) in
connection with, or otherwise knowingly take any other action to facilitate or
encourage any effort or attempt by, any Person (other than Parent and its
representatives and Affiliates) to make, an Acquisition Proposal or, (z) grant
any waiver or release under any standstill or similar agreement with respect to
any Equity Securities of the Company or any of its Subsidiaries; PROVIDED,
HOWEVER, that the foregoing shall not prohibit the Company (either directly or
indirectly through advisors, agents or other intermediaries), prior to a
shareholder vote at the Special Meeting, in connection with the Merger from (i)
furnishing information pursuant to an appropriate confidentiality letter (which
letter shall not be less favorable to the Company in any material respect than
the Confidentiality Letter, and a copy of which shall be provided for
informational purposes only to Parent) concerning the Company and its
businesses, properties or Assets to any Person or group, (a "THIRD PARTY") who
has made a bona fide Acquisition Proposal, (ii) engaging in discussions or
negotiations with a Third Party who has made a bona fide Acquisition Proposal,
(iii) taking and disclosing to its stockholders a position contemplated by Rule
14e-2(a) under the Exchange Act or otherwise making disclosure to its
stockholders, or (iv) taking any non-appealable, final action ordered to be
taken by the Company by any court of competent jurisdiction, but in each case
referred to in the foregoing clauses (i) through (iii), only to the extent that
the Board of Directors of the Company shall have concluded in good faith, upon
the recommendation of the Special Committee of the Board of Directors of the
Company (the "SPECIAL COMMITTEE"), that such Acquisition Proposal, if accepted,
is reasonably likely to be consummated, taking into account all legal, financial
and regulatory aspects of the proposal and the Person or entity making the
proposal and would, if consummated, result in a transaction that is more
favorable to the stockholders of the Company (other than the C&E Shareholders)
than the transaction contemplated by this Agreement; PROVIDED, FURTHER, that the
Board of Directors of the Company shall not take any of the foregoing actions
referred to in clauses (i) through (iii) until after giving 72 hours' notice to
Parent with respect to its intent to take such action and informing Parent of
the terms and conditions of such proposal and the identity of the Person making
it and providing Parent with a copy of any such proposal in writing. The Company
shall, at all times, promptly inform Parent of the status and terms of any
discussions regarding any Acquisition Proposal with any other Person.

         6.5 MEETING OF STOCKHOLDERS. The Company shall take all action
necessary in accordance with applicable law and its certificate of incorporation
and by-laws, including the timely mailing of the Proxy Statement, to convene the
Special Meeting as promptly as practicable to consider and vote upon the
approval and adoption of this Agreement and the approval of the Amendment. The
Board of Directors of the Company shall recommend such



                                       31
<PAGE>

approval, shall not withdraw or modify such recommendation and shall take all
lawful action to solicit such approval; PROVIDED that the Board of Directors of
the Company may fail to make or withdraw or modify such recommendation, but only
to the extent that the Board of Directors of the Company, upon the
recommendation of the Special Committee, shall have concluded in good faith
after consultation with outside counsel that such action is required to prevent
the Board of Directors of the Company from breaching its fiduciary duties to the
stockholders of the Company under applicable law (including but not limited to
the circumstances contemplated by the proviso of Section 6.4). Without limiting
the generality of the foregoing, in the event that the Board of Directors of the
Company withdraws or modifies its recommendation, the Company nonetheless shall
cause the Special Meeting to be convened and a vote taken with respect to this
Agreement, the Merger and the Amendment.

         6.6 PROXY STATEMENT.

         (a) Parent and the Company shall cooperate and prepare, and the Company
shall file with the SEC as soon as practicable, a proxy statement with respect
to the Special Meeting of the Stockholders in connection with the Merger (the
"PROXY STATEMENT"), respond to comments of the staff of the SEC, clear the Proxy
Statement with the staff of the SEC and promptly thereafter mail the Proxy
Statement to all holders of record of Company Common Stock. The Company shall
comply in all respect with the requirements of the Exchange Act and the
Securities Act and the rules and regulations of the SEC thereunder applicable to
the Proxy Statement and the solicitation of proxies for the Special Meeting
(including any requirement to amend or supplement the Proxy Statement) and each
party shall furnish to the other such information relating to it and its
Affiliates and the transactions contemplated by this Agreement and such further
and supplemental information as may be reasonably requested by the other party.
The Proxy Statement shall include the recommendation of the Company's Board of
Directors in favor of the Merger, unless otherwise required by the fiduciary
duties of the directors under applicable law as contemplated hereby.

         (b) No amendment or supplement to the Proxy Statement shall be made by
the Company without the approval of Parent which approval shall not be
unreasonably withheld or delayed. The Company shall advise Parent of any
comments (whether written or oral) and any requests by the SEC relating to the
Proxy Statement, including any requests for additional information or for the
amendment of such statement. In addition, the Company shall furnish Parent with
any written comments and summaries of oral comments of the SEC relating to the
Proxy Statement and all requests by the SEC for additional information or the
amendment of such statement, and shall, prior to furnishing to the SEC any
responses to such comments or requests, consult with Parent and its advisors.

         6.7 DIRECTOR AND OFFICER LIABILITY.

                  (a) For a period of six years after the Effective Time, the
Surviving Corporation and the Parent shall jointly and severally indemnify and
hold harmless the present and former officers and directors of the Company in
respect of acts or omissions occurring prior to the Effective Time to the extent
provided under the Company's certificate of incorporation and by-laws in effect
on the date hereof; PROVIDED that such indemnification shall be subject to any
limitation imposed from time to time under applicable law. To the maximum extent




                                       32
<PAGE>

permitted by the DGCL, such indemnification shall be mandatory rather than
permissive and the Surviving Corporation shall advance expenses in connection
with such indemnification. The by-laws of the Surviving Corporation shall
contain provisions substantially similar in terms of the rights granted to the
provisions with respect to indemnification and insurance set forth in the
Company's certificate of incorporation, which provisions shall not be amended in
any manner that would adversely affect the rights under those by-laws of the
Company's employees, agents, directors or officers for acts or omissions on or
prior to the Effective Time, except if such amendment is required by law. For a
period of six years after the Effective Time, Parent will cause the Surviving
Corporation to use its reasonable best efforts to provide officers' and
directors' liability insurance in respect of acts or omissions occurring prior
to the Effective Time covering each such Person currently covered by the
Company's officers' and directors' liability insurance policy on terms with
respect to coverage and amount no less favorable than those of such policy in
effect on the date hereof, PROVIDED that in satisfying its obligation under this
Section 6.7, the Surviving Corporation shall not be required to pay premiums in
excess of 125% of the amount per annum the Company paid in its last full fiscal
year.

                  (b) In furtherance of and not in limitation of the preceding
paragraph, the officers and directors of the Company that are defendants in all
litigation commenced by stockholders of the Company with respect to (x) the
performance of their duties as such officers and/or directors under federal or
state law (including litigation under federal and state securities laws) and (y)
the Merger, including, without limitation, any and all such litigation commenced
on or after the date of this Agreement (the "SUBJECT LITIGATION") shall be
entitled to be represented, at the reasonable expense of the Company or the
Surviving Corporation, in the Subject Litigation by one counsel (and Delaware
counsel if appropriate and one local counsel in each jurisdiction in which a
case is pending) each of which such counsel shall be selected by a plurality of
such director defendants; PROVIDED that Company or the Surviving Corporation
shall not be liable for any settlement effected without its prior written
consent (which consent shall not be unreasonably withheld) and that a condition
to the indemnification payments provided in Section 6.8(a) shall be that such
officer/director defendant not have settled any Subject Litigation without the
consent of the Company or the Surviving Corporation (such consent not to be
unreasonably withheld) and, prior to the Closing, Parent; and PROVIDED FURTHER
that neither the Company nor the Surviving Corporation shall have any obligation
hereunder to any officer/director defendant when and if a court of competent
jurisdiction shall ultimately determine, and such determination shall have
become final and non-appealable, that indemnification of such officer/director
defendant in the manner contemplated hereby is prohibited by applicable law.

                  (c) In the event the Surviving Corporation or any of its
successors or assigns (i) consolidates with or merges into any other Person and
shall not be the continuing or surviving corporation or entity of such
consolidation or merger or (ii) transfers all or substantially all of its
properties and assets to any Person, then, and in each such case, proper
provisions shall be made so that the successors and assigns of the Surviving
Corporation shall assume its obligations set forth in this Section 6.8.

         6.8 NOTICES OF CERTAIN EVENTS. Each of the Company and Parent shall
promptly notify the other party of:


                                       33
<PAGE>

         (a) any notice or other communication from any Person alleging that the
consent of such Person is or may be required in connection with the transactions
contemplated by this Agreement;

         (b) any notice or other communication from any governmental or
regulatory agency or authority in connection with the transactions contemplated
by this Agreement; and

         (c) with respect to the Company, any Actions commenced or, to the best
of its knowledge, threatened against, relating to or involving or otherwise
affecting the Company or any Subsidiary which, if pending on the date of this
Agreement, would have been required to have been disclosed pursuant to Section
4.12 or which relate to the consummation of the transactions contemplated by
this Agreement.

         6.9 FURTHER ASSURANCES. At and after the Effective Time, the officers
and directors of the Surviving Corporation will be authorized to execute and
deliver, in the name and on behalf of the Company or Sub, any deeds, bills of
sale, assignments or assurances and to take and do, in the name and on behalf of
the Company or Sub, any other actions and things to vest, perfect or confirm of
record or otherwise in the Surviving Corporation any and all right, title and
interest in, to and under any of the rights, properties or assets of the Company
acquired or to be acquired by the Surviving Corporation as a result of, or in
connection with, the Merger.

         6.10 CASH CONTRIBUTION. Prior to the Effective Time, Parent will make a
cash equity contribution to Sub in the amount of $117.5 million (the "CASH
CONTRIBUTION AMOUNT") and Parent will ensure that Sub will have no outstanding
liabilities as of the Effective Time and no Assets other than the Cash
Contribution Amount. Prior to the Effective Time, the Company will take such
actions as are required to have sufficient funds available (including through
borrowings of up to $65 million under existing credit facilities or credit
facilities entered into with the approval of Parent) to permit, taking into
account the Cash Contribution Amount, the Company to perform its obligations
under Section 3.4(a).

                                  ARTICLE VII.
                            CONDITIONS TO THE MERGER

         7.1 CONDITIONS TO THE OBLIGATIONS OF EACH PARTY. The obligations of the
Company, on the one hand, and Parent and Sub on the other hand, to consummate
the transactions contemplated hereby on the Closing Date are subject to the
satisfaction, on or prior to the Closing Date, of each of the following
conditions:

         (a) The Requisite Stockholder Approval shall have been obtained;

         (b) The Amendment shall have been filed with the Delaware Secretary of
State;

         (c) All consents, approvals and licenses of any governmental or other
regulatory body required in connection with the execution, delivery and
performance of this Agreement, and for the Surviving Corporation to conduct the
business of the Company in substantially the manner now conducted, shall have
been obtained, unless the failure to obtain such consents, authorizations,
orders or approvals would not, individually or in the aggregate, have a Material




                                       34
<PAGE>

Adverse Effect on the Company after giving effect to the transactions
contemplated by this Agreement;

         (d) Any applicable waiting period under the HSR Act relating to the
Merger shall have expired or been terminated; and

         (e) No provision of any applicable law or regulation and no judgment,
order, decree or injunction shall prohibit or restrain the consummation of the
Merger or make such consummation illegal.

         7.2 CONDITIONS TO THE OBLIGATIONS OF THE COMPANY. The obligations of
the Company to consummate the transactions contemplated hereby on the Closing
Date are subject, in the sole discretion of the Company, to the satisfaction, on
or prior to the Closing Date, of the following additional conditions, which may
be waived by the Company in accordance with Section 8.4: (a) all representations
and warranties of Parent and Sub contained in this Agreement shall be true and
correct in all material respects at and as of the Closing Date, as if such
representations and warranties were made at and as of the Closing Date (except
to the extent that any such representations and warranties were made as of a
specified date, which representations and warranties shall continue on the
Closing Date to be true as of such specified date), (b) Parent and Sub shall
each have performed in all material respects all obligations arising under the
agreements and covenants required hereby to be performed by it prior to or on
the Closing Date, (c) Parent shall have performed its obligations under the
Stock Purchase Agreement and (d) the Company shall have received, at or prior to
the Closing, a certificate executed by the President of each of Parent and Sub
certifying that, as of the Closing Date, the conditions set forth in Section
7.2(a), (b) and (c) have been satisfied.

         7.3 CONDITIONS TO THE OBLIGATIONS OF PARENT AND SUB. The obligations of
Parent and Sub to consummate the transactions contemplated hereby on the Closing
Date are subject, in the sole discretion of Parent, to the satisfaction, on or
prior to the Closing Date, of each of the following additional conditions, any
of which may be waived by Parent in accordance with Section 8.4:

         (a) REPRESENTATIONS, WARRANTIES AND COVENANTS.

                  (i) All representations and warranties of the Company
contained in this Agreement shall be true and correct at and as of the Closing
Date as if such representations and warranties were made at and as of the
Closing Date (except to the extent that any such representations and warranties
were made as of a specified date, such representations and warranties shall
continue on the Closing Date to have been true in all material respects as of
such specified date), except where the untruth or incorrectness of such
representations and warranties would not, singly or in the aggregate, have a
Material Adverse Effect on the Company. For purposes of this Section 7.3(a)(i),
the representations and warranties of the Company contained in this Agreement
shall be deemed to have been made without any qualification as to knowledge or
materiality and, accordingly, all references in such representations and
warranties to "material," "Material Adverse Effect," "in all material respects,"
"Material Adverse Change," "knowledge" and similar terms and phrases (including,
without limitation, references to the dollar thresholds therein) shall be deemed
to be deleted therefrom, PROVIDED that the foregoing



                                       35
<PAGE>

clause shall not apply solely for the purpose of determining the truth and
correctness of the lists set forth in certain informational representations and
warranties that require disclosure of lists of items of a material nature or
above a specified threshold.

                  (ii) The Company shall have performed in all material respects
all obligations arising under the agreements and covenants required hereby to be
performed by it prior to or on the Closing Date.

                  (iii) The C&E Stockholders shall have performed their
obligations under the Stock Purchase Agreement and shall have performed any
obligations under the Shareholders' Agreement required to be performed on the
Closing Date.

                  (iv) Sub shall have received, at or prior to the Closing, a
certificate executed by the President and the Chief Financial Officer of the
Company certifying that, as of the Closing Date, the conditions set forth in
Sections 7.3(a) and (b) have been satisfied.

         (b) The Company shall have received, and provided Parent with copies
of, the resignations of certain directors, and the Board of Directors shall have
elected certain persons designated by Parent (and Parent shall have been
provided with resolutions confirming such election), such that at the Effective
Time, the Board of Directors of the Company shall consist of the directors
identified in Schedule II to the Shareholders' Agreement.

                                 ARTICLE VIII.
                                 MISCELLANEOUS

         8.1 TERMINATION.

         (a) TERMINATION. This Agreement may be terminated prior to the
Effective Time as follows (notwithstanding any adoption of this Agreement by the
stockholders of the Company):

                  (i) by mutual written consent of Parent and the Company at any
time;

                  (ii) by Parent or the Company if the Closing shall not have
occurred on or before December 31, 2000, provided that the party seeking to
exercise such right is not then in breach in any material respect of any of its
obligations under this Agreement;

                  (iii) by either the Company or Parent, if there shall be any
law or regulation that makes consummation of the Merger illegal or otherwise
prohibited or if any judgment, injunction, order or decree enjoining Sub or the
Company from consummating the Merger is entered and such judgment, injunction,
order or decree shall become final and non-appealable; or

                  (iv) by either the Company or Parent if, at the Special
Meeting the Required Stockholder Approval shall not have been obtained.

                  The party desiring to terminate this Agreement pursuant to
Sections 8.1(a)(ii)-(iv) shall give written notice of such termination to the
other party in accordance with Section 8.3.


                                       36
<PAGE>

         (b) EFFECT OF TERMINATION. If this Agreement is terminated pursuant to
Section 8.1, this Agreement shall become void and of no effect with no liability
on the part of any party hereto or such party's officers, directors, employees
or representatives, except (i) that the agreements contained in Sections 6.2,
8.8 and 8.13 hereof shall survive the termination hereof and (ii) nothing herein
shall relieve any party from liability for any breach of this Agreement.

         (c) PROCEDURE UPON TERMINATION. In the event of termination of this
Agreement pursuant to Section 8.1:

                  (i) Each party shall redeliver all documents, work papers and
other material of any other party and any and all copies thereof relating to the
transactions contemplated hereby, whether obtained before or after the execution
hereof, to the party furnishing the same;

                  (ii) No confidential information received by any party with
respect to the business of any other party or its Affiliates shall be disclosed
to any third party, unless required by law; and

                  (iii) The Confidentiality Letter shall survive in accordance
with its terms.

         8.2 ASSIGNMENT. Neither this Agreement nor any of the rights or
obligations hereunder may be assigned, in whole or in part, by operation of law
or otherwise by any party without the prior written consent of all other parties
to this Agreement, PROVIDED that the Parent shall be entitled to assign its
rights and obligations under this Agreement to any Subsidiary of Parent,
PROVIDED FURTHER that in such event Parent remains liable for all of the
obligations of such Subsidiary hereunder. Subject to the foregoing, this
Agreement shall be binding upon and inure to the benefit of the parties hereto
and their respective successors and assigns, and, with respect to the provisions
of Article III and Section 6.7 hereof, shall inure to the benefit of the persons
or entities benefiting from the provisions thereof who are intended to be
third-party beneficiaries thereof, and no other Person shall have any right,
benefit or obligation hereunder.

         8.3 NOTICES. All notices, requests, demands and other communications
which are required or may be given under this Agreement shall be in writing and
shall be deemed to have been duly given when received, if personally delivered;
when transmitted, if transmitted by telecopy, upon receipt of telephonic or
electronic confirmation; the day after it is sent, if sent for next day delivery
to a domestic address by recognized overnight delivery service (e.g., Federal
Express); and upon receipt, if sent by certified or registered mail, return
receipt requested. In each case notice shall be sent to:

                  If to the Company, addressed to:

                           General Cigar Holdings, Inc.
                           387 Park Avenue South
                           New York, New York 10016
                           Attention:  Chief Executive Officer
                           Telecopy:  (212) 561-8791


                                       37
<PAGE>

                  With a copy to:

                           Latham & Watkins
                           885 Third Avenue
                           Suite 1000
                           New York, NY  10022
                           Attention:  R. Ronald Hopkinson, Esq.
                           Telecopy:  (212) 751-4864

                           and

                           Wachtell, Lipton, Rosen & Katz
                           51 West 52nd Street
                           New York, NY  10019
                           Attention:  Elliott Stein, Esq.
                           Telecopy:  (212) 403-2000

                  If to Parent or Sub, addressed to:

                           Swedish Match AB
                           SE - 118 85 Stockholm
                           Sweden
                           Attention:  Senior Vice President and Legal Counsel
                           Telecopy:  (46-8) 720-7656

                  With a copy to:

                           Debevoise & Plimpton
                           875 Third Avenue
                           New York, NY  10022
                           Attention:  Paul S. Bird, Esq.
                           Telecopy:  (212) 909-6836

or to such other place and with such other copies as either party may designate
as to itself by written notice to the others.

         8.4 ENTIRE AGREEMENT; WAIVERS. This Agreement, together with all
exhibits and schedules hereto (including, without limitation, the Disclosure
Schedule), and the other agreements referred to herein, constitute the entire
agreement among the parties pertaining to the subject matter hereof and
supersedes all prior agreements, understandings, negotiations and discussions,
whether oral or written, of the parties. No waiver of any of the provisions of
this Agreement shall be deemed or shall constitute a waiver of any other
provision hereof (whether or not similar), nor shall such waiver constitute a
continuing waiver unless otherwise expressly provided. The Confidentiality
Letter shall terminate at the Effective Time.

         8.5 MULTIPLE COUNTERPARTS. This Agreement may be executed in one or
more counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument.


                                       38
<PAGE>

         8.6 INVALIDITY. In the event that any one or more of the provisions
contained in this Agreement or in any other instrument referred to herein,
shall, for any reason, be held to be invalid, illegal or unenforceable in any
respect, then to the maximum extent permitted by law, such invalidity,
illegality or unenforceability shall not affect any other provision of this
Agreement or any other such instrument.

         8.7 TITLES. The titles, captions or headings of the Articles and
Sections herein are inserted for convenience of reference only and are not
intended to be a part of or to affect the meaning or interpretation of this
Agreement.

         8.8 FEES AND EXPENSES. All costs and expenses incurred in connection
with this Agreement shall be paid by the party incurring such cost or expense.
Transfer taxes, sales taxes, stamp taxes and other similar taxes (including real
property transfer taxes) directly or indirectly incurred as a result of the
transactions contemplated by this Agreement, including such taxes that would not
have been imposed but for such transactions, shall be paid by the Company.

         8.9 CUMULATIVE REMEDIES. All rights and remedies of either party hereto
are cumulative of each other and of every other right or remedy such party may
otherwise have at law or in equity, and the exercise of one or more rights or
remedies shall not prejudice or impair the concurrent or subsequent exercise of
other rights or remedies.

         8.10 GOVERNING LAW. THIS AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED
IN ACCORDANCE WITH, THE LAWS OF THE STATE OF DELAWARE, REGARDLESS OF THE LAWS
THAT MIGHT OTHERWISE GOVERN UNDER APPLICABLE PRINCIPLES OF CONFLICTS OF LAWS.

         8.11 AMENDMENT. This Agreement may be amended by the parties hereto at
any time by action of their respective boards of directors (provided that such
action by the Company shall also require approval by the Special Committee)
before or after approval of matters presented in connection with the Merger by
the stockholders of the Company, but after any such stockholder approval, no
amendment shall be made which by law requires the further approval of
stockholders without obtaining such further approval. This Agreement may not be
amended except by an instrument in writing signed on behalf of each of the
parties hereto shall terminate at the Effective Time.

         8.12 PUBLIC ANNOUNCEMENTS. Neither Parent or Sub, on the one hand, nor
the Company, on the other hand, will issue any press release or public statement
with respect to the transactions contemplated by this Agreement, including the
Merger, without the other party's prior consent (such consent not to be
unreasonably withheld or delayed), except as may be required by applicable law,
court process or the listing requirements of NYSE. In addition to the foregoing,
Parent and Sub and the Company will consult with each other before issuing, and
provide each other the opportunity to review and comment upon, any such press
release or other public statements with respect to such transactions. The
parties agree that the initial press release or releases to be issued with
respect to the transactions contemplated by this Agreement shall be mutually
agreed upon prior to the issuance thereof.


                                       39
<PAGE>

         8.13 ENFORCEMENT OF AGREEMENT. The parties hereto agree that
irreparable damage would occur in the event that any of the provisions of this
Agreement was not performed in accordance with its specific terms or was
otherwise breached. It is accordingly agreed that the parties shall be entitled
to an injunction or injunctions to prevent breaches of this Agreement and to
enforce specifically the terms and provisions hereof, this being in addition to
any other remedy to which they are entitled at law or in equity.

         8.14 NON-SURVIVAL OF REPRESENTATIONS, WARRANTIES. The representations
and warranties in this Agreement or in any instrument delivered pursuant to this
Agreement shall terminate at the Effective Time.

         8.15 INTERPRETIVE PROVISIONS.

         (a) The words "hereof," "herein," "hereby" and "hereunder" and words of
similar import refer to this Agreement as a whole and not to any particular
Article, Section or other subdivision hereof.


                            [Signature Page Follows]



                                       40
<PAGE>


                  IN WITNESS WHEREOF, the parties hereto have caused this
Agreement and Plan of Merger to be duly executed on their respective behalf, by
their respective officers thereunto duly authorized, all as of the day and year
first above written.


                                          GENERAL CIGAR HOLDINGS, INC.

                                          By: /s/ Edgar M. Coleman, Jr.
                                             ----------------------------
                                          Name:

                                          Title:

                                          SWEDISH MATCH AB

                                          By: /s/ Massimo Rossi
                                             ----------------------------
                                          Name:
                                          Title:

                                          SM MERGER CORPORATION

                                          By: Massimo Rossi
                                             ----------------------------
                                          Name:
                                          Title:


<PAGE>




                            CERTIFICATE OF AMENDMENT
                                       OF
                              AMENDED AND RESTATED
                          CERTIFICATE OF INCORPORATION
                                       OF
                          GENERAL CIGAR HOLDINGS, INC.

         GENERAL CIGAR HOLDINGS, INC., a corporation duly organized and existing
under the General Corporation Law of the State of Delaware (the "Corporation"),
does hereby certify that:

         1.   The Amended and Restated Certificate of Incorporation of the
Corporation is hereby amended by deleting Subsection (b)(4) of Article Fourth
thereof and inserting the following in lieu thereof:

              "In the event of any corporate merger, consolidation, purchase or
acquisition of property or stock, or other reorganization other than the merger
contemplated by the Merger Agreement dated January 19, 2000 by and among GENERAL
CIGAR HOLDINGS, INC., SWEDISH MATCH AB and SM MERGER CORPORATION, as such may be
amended from time to time, in which any consideration is to be received by the
holders of shares of Class A Common Stock or the holders of shares of Class B
Common Stock, the holders of shares of Class A Common Stock and the holders of
shares of Class B Common Stock shall receive the same consideration on a per
share basis; provided that, if such consideration consists in any part of voting
securities (or of options or warrants to purchase or of securities convertible
into or exchangeable for, voting securities), the holders of shares of Class B
Common Stock may receive, on a per share basis, voting securities with ten (10)
times the number of votes per share as those voting securities to be received by
the holders of shares of Class A Common Stock (or options or warrants to
purchase, or securities convertible into or exchangeable for, voting securities
with ten (10) times the number of votes per share as those voting securities
issuable upon exercise of the options or warrants to be received by the holders
of the shares of Class A Common Stock, or into which the convertible or
exchangeable securities to be received by the holders of the shares of Class A
Common Stock may be converted or exchanged)."

         2.   The foregoing amendment was duly adopted in accordance with the
provisions of Sections 242 of the General Corporation Law of the State of
Delaware.

         IN WITNESS WHEREOF, GENERAL CIGAR HOLDINGS, INC. has caused this
Certificate to be executed by [NAME], its [OFFICE], on this __st day of
__________, ____.


                                  GENERAL CIGAR HOLDINGS, INC.

                                  By:
                                     ----------------------------
                                     Name:
                                     Office

<PAGE>


- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------


                                                                EXHIBIT B



                             SHAREHOLDERS' AGREEMENT

                                      among

                                Swedish Match AB,

                the Persons listed on the signature pages hereof,

                                       and

                          General Cigar Holdings, Inc.

                          Dated as of January 19, 2000






- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------


<PAGE>


                                TABLE OF CONTENTS


<TABLE>
<CAPTION>

                                                                               Page
                                                                               ----
<S>                                                                             <C>
ARTICLE I
    DEFINITIONS..................................................................2

ARTICLE II
    REPRESENTATIONS AND WARRANTIES...............................................8
    Section 2.1.    Representations and Warranties of each C&E Shareholder.......8
    Section 2.2.    Representations and Warranties of Swedish Match.............10

ARTICLE III
    CORPORATE GOVERNANCE AND MANAGEMENT.........................................10
    Section 3.1.    Composition of the Board....................................10
    Section 3.2.    Removal of Directors........................................11
    Section 3.3.    Vacancies...................................................11
    Section 3.4.    Meetings of the Board.......................................12
    Section 3.5.    Action by the Board.........................................12
    Section 3.6.    Executive Officers..........................................16
    Section 3.7.    Conflicting Charter or Bylaw Provision......................17

ARTICLE IV

    RESTRICTIONS ON TRANSFER....................................................17
    Section 4.1.    General.....................................................17
    Section 4.2.    Transfers to Permitted Transferees..........................17
    Section 4.3.    Put Right of C&E Shareholders...............................17
    Section 4.4.    Call Right of Swedish Match.................................19
    Section 4.5.    Designated Purchaser........................................22
    Section 4.6.    Disagreement over Put Price or Call Price...................22
    Section 4.7.    Legend......................................................23

ARTICLE V

    OTHER COVENANTS AND AGREEMENTS..............................................23
    Section 5.1.    C&E Representative..........................................23
    Section 5.2.    Confidentiality.............................................24
    Section 5.3.    Financial Information and Other Reports.....................25
    Section 5.4.    Trust and Security Agreement................................26
    Section 5.5.    Non-Competition; Non-Solicitation...........................27
    Section 5.6.    Further Assurances..........................................28

</TABLE>


<PAGE>


<TABLE>
<S>                                                                             <C>
ARTICLE VI
    MISCELLANEOUS...............................................................28
    Section 6.1.    Effectiveness; Termination..................................28
    Section 6.2.    Governing Law...............................................28
    Section 6.3.    Jurisdiction; Waiver of Jury Trial..........................28
    Section 6.4.    Amendment, Waivers, etc.....................................29
    Section 6.5.    Assignment; No Third Party Beneficiaries....................29
    Section 6.6.    Notices.....................................................30
    Section 6.7.    Remedies....................................................31
    Section 6.8.    Specific Performance........................................31
    Section 6.9.    Severability................................................31
    Section 6.10.   Integration.................................................31
    Section 6.11.   Section Headings............................................31
    Section 6.12.   Counterparts................................................32
    Section 6.13.   Indemnity...................................................32

</TABLE>


Schedule I:     C&E Shareholders
Schedule II:    Initial Directors

Exhibit A:  Terms of Company Retention and Incentive Plan


<PAGE>


                             SHAREHOLDERS' AGREEMENT

         SHAREHOLDERS' AGREEMENT, dated as of January 19, 2000, among Swedish
Match AB, a company organized under the laws of Sweden ("SWEDISH MATCH"), the
Persons listed on the signature pages hereof (the "C&E SHAREHOLDERS"), and
General Cigar Holdings, Inc., a company organized under the laws of the State of
Delaware (the "COMPANY").

                                    RECITALS

         A. Concurrently with the execution and delivery of this Agreement, the
Company, Swedish Match and SM Merger Corporation, a company organized under the
laws of the State of Delaware ("SM ACQUISITION"), are entering into an Agreement
and Plan of Merger, dated as of the date hereof (as the same may from time to
time be modified, supplemented or restated, the "MERGER AGREEMENT"), providing
for the merger of SM Acquisition with and into the Company (the "MERGER") upon
the terms and subject to the conditions set forth therein.

         B. Currently with the execution and delivery of this Agreement, (I) the
C&E Shareholders and Swedish Match are entering into a Stock Purchase Agreement,
dated as of the date hereof (as the same may from time to time be modified,
supplemented or restated, the "STOCK PURCHASE AGREEMENT"), providing for the
sale by the C&E Shareholders to Swedish Match of an aggregate of 3,500,000
shares of common stock of the Company upon the terms and subject to the
conditions set forth therein, and (II) the C&E Shareholders and Swedish Match
are entering into a C&E Voting Agreement, dated as of the date hereof (as the
same may from time to time be modified, supplemented or restated, the "C&E
VOTING AGREEMENT"), providing for the voting of shares of the Company by the C&E
Shareholders in favor of the adoption of the Merger Agreement and certain other
matters.

         C. Following the Merger, (I) Swedish Match, directly or through a
subsidiary, will own, beneficially and of record, 63.52% of the then outstanding
shares of the common stock, par value $0.01 per share (the "COMMON STOCK"), of
the Company and (II) the C&E Shareholders will own, beneficially and of record,
in the aggregate, 36.48% of the then outstanding shares of Common Stock.

         D. The parties hereto desire to enter into this Agreement to govern
certain of their rights, duties and obligations relating to their ownership of
stock of the Company


<PAGE>


following the Merger. The parties understand and acknowledge that, except for
Article II, this Agreement shall be effective, and the rights and obligations of
the parties under this Agreement shall commence, as of the Effective Time.

         NOW, THEREFORE, the parties hereto agree as follows:

                                    ARTICLE I
                                   DEFINITIONS

              The following terms, as used in this Agreement, have the following
meanings:

              "ADJUSTED EBITDA" means, for any period, consolidated net income
of the Company for such period, minus (I) net extraordinary or non-recurring or
unusual gains of the Company for such period, plus, without duplication, (II) to
the extent deducted in calculating such consolidated net income, net
extraordinary or non-recurring or unusual losses, net consolidated income tax
expense, net consolidated interest expense, and consolidated depreciation and
amortization expense of the Company for such period, in each case determined in
accordance with GAAP consistently applied; PROVIDED that (A) if, since the
beginning of such period, the Company or any Subsidiary has made a disposition
or acquisition not in the ordinary course of business or undertaken any other
material transaction not in the ordinary course of business, Adjusted EBITDA
shall be calculated after giving pro forma effect to such disposition,
acquisition or other material transaction as if such disposition, acquisition or
other material transaction had taken place on the first day of such period, and
(B) no gain or loss arising, resulting from or related to any investment in or
disposition of bonds issued by the Russian Federation and currently held by the
Company shall be included in the calculation of Adjusted EBITDA.

              "AFFILIATE" means, with respect to any Person, (I) any other
Person directly or indirectly controlling, controlled by or under common control
with, such Person, and (II) if a C&E Shareholder, any Permitted Transferee of
such C&E Shareholder. Control of any Person shall consist of the power to direct
the management and policies of such Person (whether through the ownership of
voting securities, by contract, as trustee or executor or otherwise) and shall
be deemed to exist upon the ownership of securities entitling the holder thereof
to exercise more than 50% of the voting power in the election of directors of
such Person (or other persons or body performing similar functions). For
purposes of this Agreement, neither Swedish Match nor any C&E Shareholder shall
constitute an Affiliate of the Company.


              "AFFILIATE AGREEMENT" means any agreement, commitment,
understanding or


                                       2

<PAGE>


arrangement between the Company or any Subsidiary, on the one hand, and any
Shareholder or any Affiliate of a Shareholder, on the other hand.

              "ANNUAL STATEMENT" has the meaning given in Section 5.3(a).

              "ARBITRATOR" has the meaning given in Section 4.6(a).

              "AVERAGE ADJUSTED EBITDA" means, as of any date of determination,
(I) the aggregate amount of Adjusted EBITDA for the most recent consecutive
eight-quarter period ending prior to the date of determination for which Annual
Statements or SemiAnnual Statements, as the case may be, are available for the
fiscal year or six-month period ending on the last day of such eight-quarter
period, divided by (II) 2.0.

              "BOARD" means the board of directors of the Company immediately
following the Effective Time and at all times thereafter.

              "C&E REPRESENTATIVE" has the meaning given in Section 5.1.

              "C&E SHARES" means the shares of Common Stock owned from time to
time by the C&E Shareholders.

              "C&E SHAREHOLDER" has the meaning given in the Introduction and
includes any Permitted Transferee of a C&E Shareholder that acquires Equity
Securities in accordance with this Agreement.

              "C&E VOTING AGREEMENT" has the meaning given in Recital B.

              "CALL FORMULA" means, with respect to the exercise of any Call
Right, (I) the Average Adjusted EBITDA for the most recent eight-quarter period
ending prior to the exercise of such Call Right multiplied by 10.0, plus (II)
the amount of cash and cash equivalents of the Company and its Subsidiaries on a
consolidated basis as of the last day of such eight-quarter period, determined
in accordance with GAAP consistently applied, minus (III) Total Debt as of the
last day of such eight-quarter period.

              "CALL NOTICE" has the meaning given in Section 4.4(a).

              "CALL PRICE" has the meaning given in Section 4.4(c).

              "CALL RIGHT" has the meaning given in Section 4.4(a).

              "COMMENCEMENT DATE" means (I) June 1, 2000, if the Effective
Time occurs

                                       3

<PAGE>


on or prior to such date, (II) December 1, 2000, if the Effective Time occurs on
or prior to such date but after June 1, 2000, and (III) June 1, 2001, if the
Effective Time occurs after December 1, 2000.

              "COMMON STOCK" has the meaning given in Recital C, and includes
any stock having ordinary power to vote for election of Directors into which
such common stock may thereafter be converted or exchanged.

              "COMPANY" has the meaning given in the Introduction and includes
any successor thereto, whether by merger, consolidation or otherwise.

              "DIRECTOR" means a member of the Board.

              "EFFECTIVE TIME" means the effective time of the Merger.

              "EQUITY SECURITIES" means (i) shares of capital stock, whether
common or preferred, of the Company, (ii) options, warrants or other rights to
acquire shares of capital stock, whether common or preferred, of the Company,
and (iii) any other securities or instruments convertible or exchangeable into
shares of capital stock, whether common or preferred, of the Company.

              "EXCHANGE ACT" means the Securities Exchange Act of 1934, as
amended.

              "EXECUTIVE OFFICER" means Chairman of the Board and the Chief
Executive Officer of the Company.

              "EXERCISE PERIOD" means any Year 4 Exercise Period, Year 5
Exercise Period or Year 6 Exercise Period. For avoidance of doubt, it is agreed
and acknowledged that each Exercise Period shall begin and end at exactly the
same time for both the Put Right and the Call Right.

              "FUNDAMENTAL ACTION" has the meaning given in Section 3.5(b).

              "GAAP" means the accounting principles and practices generally
accepted from time to time in the United States.

              "INITIAL C&E SHARES" means 6,435,152 shares of Common Stock
(representing the number of C&E Shares immediately following the Effective
Time), adjusted for any stock split, stock dividend, reclassification, reverse
stock split or similar event.


                                       4

<PAGE>


              "INITIAL CREDIT FACILITY" means the credit or loan agreement to be
entered into by the Company prior to the Merger, as agreed upon by the C&E
Representative and Swedish Match.

              "INITIAL INCENTIVE PLAN" means the Company Retention and Incentive
Plan for the benefit of the employees of the Company having the terms set forth
on Exhibit A and such other terms agreed upon prior to the Merger by the
Company, Swedish Match and the C&E Representative.

              "LIEN" means any mortgage, lien, pledge, charge, encumbrance,
security interest or other adverse claim.

              "MERGER" has the meaning given in Recital A.

              "MERGER AGREEMENT" has the meaning given in Recital A.

              "PERMITTED TRANSFEREE" means (i) in the case of Swedish Match, any
Affiliate of Swedish Match, and (ii) in the case of a C&E Shareholder, (A) any
other C&E Shareholder, (B) a spouse or lineal descendant (whether natural or
adopted), sibling, parent, heir, executor, administrator, testamentary trustee,
lifetime trustee or legatee of such C&E Shareholder, (C) any charitable
organization described in Section 170(c) of the U.S. Internal Revenue Code of
1986, as amended, (D) any trust, the trustees of which include only the Persons
named in clause (A) or (B) and the beneficiaries of which include only the
Persons named in clause (A), (B) or (C), (E) any corporation, limited liability
company or partnership, the stockholders, members or general or limited partners
of which include only the Persons named in clause (A) or (B), or (F) if such C&E
Shareholder is a trust, the beneficiary or beneficiaries authorized or entitled
to receive distributions from such trust.

              "PERSON" means an individual, corporation, limited liability
company, partnership, trust or other entity, including a governmental or
political subdivision or an agency or instrumentality thereof.

              "PRINCIPAL C&E SHAREHOLDER" means each of Edgar M. Cullman, Sr.
and Edgar M. Cullman, Jr.

              "PRO RATA CALL AMOUNT" means, with respect to any C&E Shareholder,
at any time, the number of C&E Shares owned beneficially by such C&E Shareholder
at such time multiplied by a fraction, (i) the numerator of which is the number
of C&E Shares owned by such C&E Shareholder at such time and the (ii)
denominator of which is the total number of C&E Shares outstanding at such time.


                                       5

<PAGE>


              "PRO RATA PUT AMOUNT" means, with respect to any C&E Shareholder
who has given notice of the exercise of a Put Right to the C&E Representative
pursuant to Section 5.1(b) (the "EXERCISING C&E SHAREHOLDER"), the number of C&E
Shares that such Exercising C&E Shareholder desires to sell during such Exercise
Period multiplied by a fraction, (i) the numerator of which is the number of C&E
Shares that such Exercising C&E Shareholder desires to sell during such Exercise
Period and (ii) the denominator of which is the total number of C&E Shares that
all C&E Shareholders desire to sell by the exercise of the Put Right during such
Exercise Period.

              "PUT FORMULA" means, with respect to the exercise of any Put
Right, (i) the Average Adjusted EBITDA for the most recent eight-quarter ending
period prior to the exercise of such Put Right multiplied by 9.0, plus (ii) the
amount of cash and cash equivalents of the Company and its Subsidiaries on a
consolidated basis as of the last day of such eight-quarter period, determined
in accordance with GAAP consistently applied, minus (iii) Total Debt as of the
last day of such eight-quarter period.

              "PUT NOTICE" has the meaning given in Section 4.3(a).

              "PUT PRICE" has the meaning given in Section 4.3(c).

              "PUT RIGHT" has the meaning given in Section 4.3(a).

              "RESTRICTED PERIOD" means, with respect to either Principal C&E
Shareholder, the period beginning on the Effective Time and ending on the
earlier of (i) the third anniversary of the termination of employment of such
Principal C&E Shareholder with the Company and (ii) the fifth anniversary of the
sale of all of the C&E Shares of such Principal C&E Shareholder pursuant to this
Agreement.

              "SECURITIES ACT" means the Securities Act of 1933, as amended.

              "SECURITY AGREEMENT" has the meaning given in Section 5.4.

              "SEMI-ANNUAL STATEMENT" has the meaning given in Section 5.3(a).

              "SHAREHOLDER" means Swedish Match, any C&E Shareholder and each
Person (other than the Company and its subsidiaries) who is or shall become a
party to this Agreement, whether as an original party to this Agreement as of
the date hereof, pursuant to Section 4.2 or otherwise. A Person shall cease to
be a Shareholder when such Person ceases to own, beneficially or of record, any
Equity Securities; PROVIDED that so long as a Permitted Transferee of Swedish
Match owns, beneficially or of record, any Equity Securities, Swedish Match
shall be a Shareholder for all purposes of this Agreement.


                                       6

<PAGE>


              "SM ACQUISITION" has the meaning given in Recital A.

              "SM OFFICER" has the meaning given in Section 3.6(b).

              "STOCK PURCHASE AGREEMENT" has the meaning given in Recital B.

              "SUBSIDIARY" means any corporation, limited liability company,
partnership or other entity of which the stock or membership, general or limited
partnership or other ownership interests having ordinary power to elect a
majority of the board of directors (or other persons or bodies performing
similar functions) are directly or indirectly owned by the Company.

              "SWEDISH MATCH" has the meaning given in the Introduction and
includes any Permitted Transferee of Swedish Match that acquires Equity
Securities in accordance with this Agreement.

              "TOTAL DEBT" means, as of any date of determination, the total
consolidated Indebtedness of the Company and its Subsidiaries as of such date,
determined in accordance with GAAP consistently applied. For avoidance of doubt,
it is stipulated that Indebtedness of the Company or its Subsidiaries to Swedish
Match or its Affiliates shall be included in the calculation of Total Debt.
"INDEBTEDNESS" means (i) obligations for borrowed money, (ii) obligations
evidenced by bonds, debentures, notes or other similar instruments, (iii)
reimbursement obligations with respect to letters of credit, bankers'
acceptances or similar facilities (other than reclamation bonds, surety bonds,
performance bonds and letters of credit required by statutes, governmental
authorities, customers or suppliers and issued in the ordinary course of
business), (iv) obligations issued or assumed as deferred purchase price of
property or services or conditional sales obligations (other than current trade
liabilities incurred in the ordinary course of business and payable in
accordance with customary practices), and (v) liabilities in respect of capital
or financing leases that would be required to be capitalized on a balance sheet,
in each case determined in accordance with GAAP consistently applied.

              "TRANSFER" has the meaning given in Section 4.1(a).

              "TRIGGER EVENT" means the purchase by Swedish Match or its
designee of C&E Shares pursuant to the exercise of a Put Right resulting in the
C&E Shareholders owning, in the aggregate, one-third or less of the Initial C&E
Shares.

              "YEAR 4" means the twelve-month period beginning on the third
anniversary of the Commencement Date and ending on the day preceding the fourth
anniversary of the Commencement Date.


                                       7

<PAGE>


              "YEAR 4 EXERCISE PERIODS" means the 30-day periods following the
delivery of the Semi-Annual Statements for the first six months of Year 4 and
the Annual Statements for Year 4.

              "YEAR 4 EXERCISED SHARES" means the C&E Shares purchased by
Swedish Match or its designees upon the exercises of Put Rights and/or the Call
Rights during the Year 4 Exercise Periods.

              "YEAR 5" means the twelve-month period beginning on the fourth
anniversary of the Commencement Date and ending on the day preceding the fifth
anniversary of the Commencement Date.

              "YEAR 5 EXERCISE PERIODS" means the 30-day periods following the
delivery of the Semi-Annual Statements for the first six months of Year 5 and
the Annual Statements for Year 5.

              "YEAR 5 EXERCISED SHARES" means the C&E Shares purchased by
Swedish Match or its designees upon the exercises of Put Rights and/or Call
Right during the Year 5 Exercise Periods.

              "YEAR 6" means the twelve-month period beginning on the fifth
anniversary of the Commencement Date and ending on the day preceding the sixth
anniversary of the Commencement Date.

              "YEAR 6 EXERCISE PERIODS" means the 30-day periods following the
delivery of the Semi-Annual Statements for the first six months of Year 6 and
the Annual Statements for Year 6.


                                   ARTICLE II
                         REPRESENTATIONS AND WARRANTIES

              Section 2.1. REPRESENTATIONS AND WARRANTIES OF EACH C&E
SHAREHOLDER. Each C&E Shareholder, severally and not jointly, represents and
warrants to Swedish Match as follows:

              (a) AUTHORITY FOR THIS AGREEMENT. Such C&E Shareholder has all
         requisite power and authority to enter into this Agreement and to
         consummate the transactions contemplated hereby. This Agreement has
         been duly authorized, executed and delivered by such C&E Shareholder
         and constitutes a valid and binding obligation of each C&E Shareholder
         enforceable in accordance with its


                                       8

<PAGE>


         terms. If such C&E Shareholder is married and the C&E Shares of such
         C&E Shareholder constitute community property or otherwise need spousal
         or other approval for this Agreement to be legal, valid and binding
         with respect to such C&E Shares, this Agreement has been duly
         authorized, executed and delivered by, and constitutes a valid and
         binding agreement of, such C&E Shareholder's spouse, enforceable
         against such spouse in accordance with its terms. If such C&E
         Shareholder is a trust, no consent of any beneficiary is required for
         the execution and delivery of this Agreement or the consummation of the
         transactions contemplated hereby.

              (b) AUTHORITY FOR SECURITY AGREEMENT. Such C&E Shareholder has all
         requisite power and authority to enter into the Security Agreement and
         to consummate the transactions contemplated thereby. The execution,
         delivery and performance of the Security Agreement has been duly
         authorized by all requisite action on the part of such C&E Shareholder.
         Upon the execution and delivery of the Security Agreement by such C&E
         Shareholder, the Security Agreement will constitute a valid and binding
         obligation of such C&E Shareholder enforceable in accordance with its
         terms. If such C&E Shareholder is married and the C&E Shares of such
         C&E Shareholder constitute community property or otherwise need spousal
         or other approval for the Security Agreement to be legal, valid and
         binding with respect to such C&E Shares, the execution and delivery of
         the Security Agreement has been duly authorized by such C&E
         Shareholder's spouse, and upon its execution and delivery by such
         spouse will constitute a valid and binding agreement of such spouse,
         enforceable against such spouse in accordance with its terms. If such
         C&E Shareholder is a trust, no consent of any beneficiary is required
         for the execution and delivery of the Security Agreement or the
         consummation of the transactions contemplated thereby.

              (c) NO CONFLICTS. Neither the execution and delivery of this
         Agreement or the Security Agreement, nor the consummation of the
         transactions contemplated hereby or thereby nor compliance with the
         terms hereof or thereof will violate, conflict with or result in a
         breach, or constitute a default (with or without notice of lapse of
         time or both) under any provision of, any trust agreement, loan or
         credit agreement, note, bond, mortgage, indenture, lease or other
         agreement, instrument, permit, concession, franchise, license,
         judgment, order, notice, decree, statute, law, ordinance, rule or
         regulation applicable to such C&E Shareholder or to such C&E
         Shareholder's property or assets.

              (d) THE SUBJECT SHARES. Immediately following the Effective Time,
         such C&E Shareholder will be the record and beneficial owner of, or is
         trustee of a trust that is the record holder of and whose beneficiaries
         are the beneficial owners


                                       9

<PAGE>


         of, and has good and marketable title to, the C&E Shares set forth
         opposite such C&E Shareholder's name on Schedule I hereto (subject to
         any adjustments in the number of shares to be sold by certain C&E
         Shareholders pursuant to the Stock Purchase Agreement in accordance
         with Section 1.1 thereof), in each case free and clear of all Liens. As
         of the Effective Time such C&E Shareholder will have the sole right to
         vote, or to dispose, of such C&E Shares, and none of such C&E Shares
         will be subject to any agreement, arrangement or restriction with
         respect to the voting of such C&E Shares, except as contemplated by
         this Agreement. Except for this Agreement, the Stock Purchase
         Agreement, the Security Agreement, and, if such C&E Shareholder is a
         trust, in accordance with the terms of such trust, (I) there are, and
         as of the Effective Time there will be, no agreements or arrangements
         of any kind, contingent or otherwise, obligating such C&E Shareholder
         to Transfer any of the C&E Shares, and (II) no Person has, nor as of
         the Effective Time any Person will have, any contractual or other right
         or obligation to purchase or otherwise acquire any of the C&E Shares of
         such C&E Shareholder.

              Section 2.2. REPRESENTATIONS AND WARRANTIES OF SWEDISH MATCH.
Swedish Match hereby represents and warrants to each C&E Shareholder that
Swedish Match has all requisite corporate power and authority to enter into this
Agreement and to consummate the transactions contemplated hereby. The execution
and delivery of this Agreement by Swedish Match, and the consummation of the
transactions contemplated hereby, have been duly authorized by all necessary
corporate action on the part of Swedish Match. This Agreement has been duly
executed and delivered by Swedish Match and constitutes a valid and binding
obligation of Swedish Match enforceable in accordance with its terms. Neither
the execution and delivery of this Agreement, nor the consummation of the
transactions contemplated hereby and thereby and compliance with the terms
hereof and thereof will violate, conflict with or result in a breach, or
constitute a default (with or without notice or lapse of time or both) under any
provision of, the articles of association of Swedish Match, any trust agreement,
loan or credit agreement, note, bond, mortgage, indenture, lease or other
agreement, instrument, permit, concession, franchise, license, judgment, order,
notice, decree, statute, law, ordinance, rule or regulation applicable to
Swedish Match or to Swedish Match's property or assets.

                                   ARTICLE III
                       CORPORATE GOVERNANCE AND MANAGEMENT

              Section 3.1. COMPOSITION OF THE BOARD. (a) The Board shall consist
of seven Directors. Such Directors shall be designated as follows:


                                       10

<PAGE>


                   (i) Prior to the sixth anniversary of the Effective Time,
              until such time as of a Trigger Event has occurred, four of the
              Directors shall be nominated by the C&E Representative on behalf
              of the C&E Shareholders and three of the Directors shall be
              nominated by Swedish Match.

                   (ii) Prior to the sixth anniversary of the Effective Time,
              following the occurrence of a Trigger Event, four of the Directors
              shall be nominated by Swedish Match and three of the Directors
              shall be nominated by the C&E Representative on behalf of the C&E
              Shareholders.

                   (iii)After the sixth anniversary of the Effective Time, so
              long as the C&E Shareholders own, in the aggregate, 15% or more of
              the then outstanding shares of Common Stock, four of the Directors
              shall be nominated by the C&E Representative on behalf of the C&E
              Shareholders and three of the Directors shall be nominated by
              Swedish Match.

                   (iv) After the sixth anniversary of the Effective Time, upon
              the C&E Shareholders owning, in the aggregate, less than 15% of
              the then outstanding shares of Common Stock, four of the Directors
              shall be nominated by Swedish Match and three of the Directors
              shall be nominated by the C&E Representative on behalf of the C&E
              Shareholders.

              (b) Each Shareholder agrees that it shall vote its shares of
         Common Stock or execute consents, as the case may be, and take all
         other necessary action in order to ensure that the composition of the
         Board is as set forth in Section 3.1. The Board immediately after the
         Effective Time shall consist of the individuals listed on Schedule II.

              Section 3.2. REMOVAL OF DIRECTORS. Each Shareholder agrees that
if, at any time, it is then entitled to vote for the removal of Directors, it
will not vote any of its shares of Common Stock in favor of the removal of any
Director who shall have been designated or nominated pursuant to Section 3.1(a)
unless such Director or the Person(s) entitled to designate or nominate such
Director shall have consented to such removal in writing; PROVIDED that if the
Persons entitled to designate or nominate any Director pursuant to Section
3.1(a) shall request the removal of such Director in writing, such Shareholder
shall vote its shares of Common Stock in favor of such removal.

              Section 3.3. VACANCIES. If, as a result of death, disability,
retirement, resignation, removal or otherwise, there shall exist or occur any
vacancy on the Board:

              (a) the Shareholder(s) entitled under Section 3.1(a) to nominate
         such Director whose death, disability, retirement, resignation or
         removal resulted in


                                       11

<PAGE>


         such vacancy, may, subject to the provisions of Section 3.1(a) nominate
         another individual to fill such vacancy and serve as a Director; and

              (b) subject to Section 3.1(a), each Shareholder then entitled to
         vote for the election of such nominee as a Director agrees that it will
         vote its shares of Common Stock, or execute a written consent, as the
         case may be, in order to ensure that such nominee is elected to the
         Board.

              Section 3.4. MEETINGS OF THE BOARD. (a) The Board shall meet at
least once in every quarter. The Chairman of the Board shall provide at least 30
calendar days' prior notice of such regular meetings of the Board (or such
shorter period consented to by all the Directors). The Chairman or any two
Directors may call a special meeting of the Board by delivery of at least ten
calendar days' prior notice to all Directors (or such shorter period consented
to by all the Directors).

              (b) A quorum of the Board shall consist of at least five
         Directors; PROVIDED that if all of the Directors designated by the C&E
         Shareholders or Swedish Match fail to attend two consecutive Board
         meetings (including an adjournment, for more than five calendar days,
         of a meeting called in accordance with Section 3.4(a)), then the
         presence of four Directors shall constitute a quorum of the Board.

         Section 3.5. ACTION BY THE BOARD. (a) All actions of the Board shall
require the affirmative vote of at least a majority of the Directors at a duly
convened meeting of the Board at which a quorum is present or the unanimous
written consent of the Board.

              (b) Notwithstanding Section 3.5(a), none of the following actions
         (collectively, the "FUNDAMENTAL ACTIONS") may validly be taken by the
         Company without the prior approval of at least six of the Directors at
         a duly convened meeting of the Board at which a quorum is present or
         the unanimous written consent of the Board, except as otherwise
         provided in Section 3.5(c):

                   (i) the authorization, declaration or payment of any dividend
              or other distribution on any Equity Security;

                   (ii) any recapitalization, capital increase or capital
              reduction by the Company, or the issuance, sale, repurchase,
              redemption or other acquisition of any Equity Securities;

                   (iii) the issuance by a Subsidiary to any Person (other than
              the Company or a Subsidiary) of any common or preferred stock or
              other equity securities (including options, warrants or other
              rights to acquire shares of capital stock, or


                                       12

<PAGE>


              other securities or instruments convertible or exchangeable into
              shares of capital stock), or the repurchase, redemption or other
              acquisition of any shares of common or preferred stock or other
              equity securities (including options, warrants or other rights to
              acquire shares of capital stock, or other securities or
              instruments convertible or exchangeable into shares of capital
              stock) of a Subsidiary from any Person (other than the Company or
              a Subsidiary);

                   (iv) other than the Initial Incentive Plan, the adoption of
              any stock option, stock appreciation, stock purchase, phantom
              stock or other equity-based, performance or other employee or
              retiree benefit or compensation plan, program, policy or
              arrangement for current or former employees of the Company or
              Subsidiaries, it being understood that salaries of and annual
              bonus for employees (other than the Executive Officers) and the
              grant of awards or benefits to employees pursuant to any such
              plan, program, policy or arrangement previously approved by the
              Board in accordance with this clause (iv) (including the Initial
              Incentive Plan) shall not require a supermajority vote of the
              Board pursuant to this clause (iv);

                   (v) the appointment, dismissal or removal of any Executive
              Officer or the SM Officer, it being understood that any such
              appointment, dismissal or removal shall also take place in
              accordance with Section 3.6;

                   (vi) the determination or modification of the compensation
              paid to any Executive Officer, including the grant of awards or
              benefits to any Executive Officer pursuant to the Initial
              Incentive Plan and plans, programs, policies or arrangements
              approved by the Board in accordance with clause (iv) of this
              Section 3.5(b);

                   (vii) the purchase or other acquisition of capital or fixed
              assets, in a single transaction or series of related transactions,
              if after giving effect thereto, the Company would have expended
              (A) in excess of $500,000 or equivalent on the purchase or other
              acquisition of such capital or fixed assets, or (B) in excess of
              $5 million on all purchases or other acquisitions of capital and
              fixed assets during the applicable fiscal year (other than
              purchases or acquisitions approved pursuant to clause (A)); or
              entering into any agreement involving the foregoing;

                   (viii) the purchase or other acquisition of any asset or
              group of related assets (other than raw materials in the ordinary
              course of business), in a single transaction or series of related
              transactions, if after giving effect thereto, the Company would
              have expended (A) in excess of $500,000 or equivalent on such
              purchase or other acquisition, or (B) in excess of $5 million or
              equivalent on all


                                       13

<PAGE>


              purchases or other acquisitions of assets during the applicable
              fiscal year (other than purchases or other acquisitions approved
              pursuant to clause (A)); or entering into any agreement involving
              the foregoing;

                   (ix) the lease by the Company of any asset or group of
              related assets, in a single transaction or series of related
              transactions, involving aggregate lease payments by the Company of
              in excess of $1 million or equivalent;

                   (x) the sale, lease or other disposition of any asset or
              group of related assets of the Company (other than inventory in
              the ordinary course of business), in a single transaction or
              series of related transactions (A) having a fair market value in
              excess of $500,000 or equivalent or (B) if after giving effect
              thereto, the Company would have sold, leased or otherwise disposed
              of assets during the applicable fiscal year having a fair market
              value in excess of $5 million or equiv alent (other than sales,
              leases or other dispositions approved pursuant to clause (A)); or
              entering into any agreement involving the foregoing;

                   (xi) the transfer of or the grant of a license to any
              material trademark or trade name of the Company or any Subsidiary
              (including trademarks or trade names used by the Company or a
              Subsidiary under license), other than (A) licenses of the "Club
              Macanudo" trademark or trade name in a manner consistent with past
              practice, (B) licenses for production or sale of tobacco
              accessories, and (C) customary licenses for sales promotions in
              the ordinary course.;

                   (xii) the entry into, modification, extension, termination or
              replacement of any financing or credit agreement, facility or
              other arrangement (A) providing for total borrowings by the
              Company in excess of $5 million or equivalent, or (B) such that
              the aggregate amount of the outstanding borrowings of the Company
              thereafter exceeds $10 million or equivalent, EXCEPT for the entry
              into the Initial Credit Facility and drawdowns or borrowings under
              the Initial Credit Facility, provided that the Company provides
              Swedish Match at least 10 days prior notice of any drawdowns or
              other borrowing under the Initial Credit Facility of an amount in
              excess of $10 million or equivalent;

                   (xiii) other than borrowings under the Initial Credit
              Facility, the issuance or sale of any bond, debenture, note or
              other similar instruments (A) for an amount in excess of $5
              million or equivalent, and the redemption or repurchase, or the
              modification of the terms of, any such bond, debenture, note or
              similar instrument or (B) resulting in the aggregate amount of the
              outstanding borrowings of the Company thereafter exceeding $10
              million or equivalent;



                                       14

<PAGE>


                   (xiv) the modification, extension or termination of the
              Initial Credit Facility;

                   (xv) incurrence of any guaranty obligation with respect to
              any indebtedness, liability or other obligation of any Person,
              other than any Subsidiary, (A) not in the ordinary course of
              business consistent with past practice, or (B) such that the
              aggregate amount of outstanding obligations guaranteed by the
              Company after incurring such guaranty obligation exceed $1.5
              million or equivalent;

                   (xvi) other than with respect to purchases of raw materials
              and distribution or marketing of products in the ordinary course
              of business (excluding exclusive distribution or agency agreements
              or arrangements), entering into any agreement, commitment,
              understanding or arrangement, (A) having a term in excess of three
              years, or (B) if the aggregate amount reasonably expected to be
              received or paid thereunder by the Company exceeds $3 million or
              equivalent;

                   (xvii) the commencement or settlement by the Company of any
              suit, action or other proceeding (A) relating to alleged or actual
              health effects from use of tobacco products or the regulation of
              the production, sale or distribution of tobacco products, or (B)
              in which the amount involved (for such suit, action or other
              proceeding together related suits, actions or other proceedings)
              exceeds $500,000 or equivalent (without regard to whether the
              matter in question is covered by insurance or any indemnity,
              contribution or similar agreement or arrangement by or with any
              other Person);

                   (xviii) the appointment or dismissal of the Company's
              independent auditors or legal counsel;

                   (xix) the adoption or modification of any material accounting
              or tax principle or practice of the Company;

                   (xx) the entry by the Company into any new significant
              business activity or line of business;

                   (xxi) the modification, whether by amendment or supplement,
              of the Company's certificate of incorporation or bylaws; and

                                       15

<PAGE>

                   (xxii) the liquidation, petition for bankruptcy, winding-up,
              merger, consolidation, dissolution, split up or other similar
              transaction of or involving the Company.


              (c) In addition to any vote of the Directors required by
         applicable law or Section 3.5(a) or (b), in the event the Company or
         any Subsidiary proposes to enter into any Affiliate Agreement, or to
         modify or terminate any Affiliate Agreement, and in enforcing or
         abandoning the rights of the Company or any Subsidiary under or
         pursuant to any Affiliate Agreement (including the commencement or
         settlement of any suit or action), the approval of the directors not
         nominated by Swedish Match (if the Affiliate Agreement is with Swedish
         Match or any of its Affiliates) or the C&E Shareholders (if the
         Affiliate Agreement is with a C&E Shareholder or an Affiliate of a C&E
         Shareholder) shall be required to authorize the Company to take such
         action.

              (d) The parties agree and acknowledge that all requirements set
         forth in Section 3.5(b) regarding the approval of the taking of
         Fundamental Actions shall apply to all Subsidiaries, both individually
         and on a consolidated basis. The Shareholders further agree and
         acknowledge that all the requirements and thresholds set forth in
         Section 3.5(b) are intended to apply to the Company on both a
         consolidated and unconsolidated basis.

         Section 3.6. EXECUTIVE OFFICERS. (a) The Executive Officers shall be
appointed by the Board from among the individuals designated by the party hereto
having the right to designate a majority of the Directors pursuant to Section
3.1(a). If at any time the Person having the right to designate the nominees for
Executive Officer proposes the removal of an Executive Officer, each of the
Shareholders shall take all necessary action in their capacities as shareholders
in order to cause the removal of such Executive Officer (including requesting
the Directors nominated by them to vote for such removal). Upon any death,
disability, retirement, resignation or removal of an Executive Officer, the
replacement therefor shall be designated for appointment by the Board in
accordance with the first sentence of this Section 3.6. The initial Chairman of
the Board shall be Edgar M. Cullman, Sr., and the initial Chief Executive
Officer shall be Edgar M. Cullman, Jr.

              (b) Swedish Match shall have the right to designate for approval
         by the Board at least one senior executive for a position with the
         Company to be agreed upon among Swedish Match, the C&E Representative
         and the Company (the "SM OFFICER"), and to remove or replace the SM
         Officer at any time. If at any time Swedish Match proposes the removal
         of the SM Officer, each of the Shareholders shall take all necessary
         action in their capacities as shareholder to cause the removal of the
         SM Officer (including requesting the Directors nominated by them to
         vote for such removal). Upon the death disability, retirement,
         resignation or removal of the SM Officer, the replacement therefor
         shall be designated by Swedish Match for appointment by the Board.


                                       16

<PAGE>


              Section 3.7. CONFLICTING CHARTER OR BYLAW PROVISION. Each
Shareholder shall vote its shares of Common Stock, and shall take all other
actions reasonably necessary, to ensure that the Company's certificate of
incorporation and bylaws (I) facilitate compliance with this Agreement,
including the management and governance of the Company in accordance with this
Article III, and (II) do not at any time conflict with any provision of this
Agreement.

                                   ARTICLE IV
                            RESTRICTIONS ON TRANSFER

              Section 4.1. GENERAL. (a) After the Effective Time, none of the
Shareholders or any of their successors in interest may, directly or indirectly,
sell, transfer, assign, grant a participation in, option, pledge, hypothecate or
otherwise dispose of or encumber (collectively, "TRANSFER") any of their Equity
Securities, except (I) subject to Section 4.2, to a Permitted Transferee of such
proposed transferor, (II) pursuant to Section 4.3 or 4.4, or (III) in the case
of Equity Securities that are not Common Stock, pursuant to the terms and
conditions of the agreement or instrument pursuant to which the applicable
Equity Security was issued (as the same may be modified from time to time).

              (b) Any attempt by any Shareholder to transfer any Equity
         Securities not in compliance with this Agreement shall be null and
         void, and the Company shall not, and shall cause any transfer agent not
         to, give effect in the Company's stock records to any such attempted
         Transfer.

              Section 4.2. TRANSFERS TO PERMITTED TRANSFEREES. No share of
Common Stock shall be Transferred pursuant to clause (i) of Section 4.1 to any
Permitted Transferee of the applicable Shareholder unless and until such
Permitted Transferee shall have agreed in writing, in a manner acceptable in
form and substance to Swedish Match (in the case of a proposed Transfer by a C&E
Shareholder) and the C&E Representative (in the case of a proposed Transfer by
Swedish Match), (I) to accept the shares of Common Stock Transferred to it
subject to the terms and conditions of this Agreement, and (II) to be bound by
this Agreement and to agree and acknowledge that such Person shall constitute a
Shareholder, and, if applicable, a C&E Shareholder, for all purposes of this
Agreement.

              Section 4.3. PUT RIGHT OF C&E SHAREHOLDERS. (a) At any time during
an Exercise Period, the C&E Shareholders shall have the right, upon the delivery
of notice by the C&E Representative to Swedish Match in accordance with Section
4.3(d) (each, a "PUT NOTICE"), to sell all or a portion of the C&E Shares to
Swedish Match or its designee in accordance with this Section 4.3 (each, a "PUT
RIGHT").


                                       17

<PAGE>


              (b) The number of C&E Shares with respect to which the Put Right
         may be exercised during Year 4 Exercise Periods and Year 5 Exercise
         Periods shall be subject to the following limitations:

                   (i) In the case of a Put Right exercised during a Year 4
              Exercise Period, the number of C&E Shares with respect to which
              such Put Right may be exercised, when added to all C&E Shares
              previously sold to Swedish Match or its designee upon the exercise
              of Put Rights or Call Rights or to be sold to Swedish Match or its
              designee upon the exercise of such Put Right, may not exceed
              one-third of the Initial C&E Shares.

                   (ii) In the case of a Put Right exercised during a Year 5
              Exercise Period, the number of C&E Shares with respect to which
              such Put Right may be exercised, when added to all C&E Shares
              previously sold to Swedish Match or its designee upon the exercise
              of Put Rights or Call Rights or to be sold to Swedish Match or its
              designee upon the exercise of such Put Right, may not exceed
              two-thirds of the Initial C&E Shares.

              (c) The price for the sale of each C&E Share to Swedish Match upon
         the exercise of a Put Right shall be as follows (the "PUT PRICE"):

                   (i) In the case of a Put Right exercised during a Year 4
              Exercise Period, the amount equal to (A) the Put Formula divided
              by (B) the number of outstanding shares of Common Stock at the
              time of the exercise of the Put Right; PROVIDED that such price
              shall not exceed $23.00 nor be less than $15.00.

                   (ii) In the case of a Put Right exercised during a Year 5
              Exercise Period, the amount equal to (A) the Put Formula divided
              by (B) the number of outstanding shares of Common Stock at the
              time of the exercise of the Put Right; PROVIDED that such price
              shall not exceed $26.00 nor be less than $15.00.

                   (iii) In the case of a Put Right exercised during a Year 6
              Exercise Period, the amount equal to (A) the Put Formula divided
              by (B) the number of outstanding shares of Common Stock at the
              time of the exercise of the Put Right, PROVIDED that such price
              shall not exceed $28.50 nor be less than $15.00.

              (d) Each Put Notice shall specify (i) the number of C&E Shares to
         be sold to Swedish Match by each selling C&E Shareholder in connection
         with the exercise of such Put Right, which number may not exceed the
         amounts specified in Section 4.3(b) in the case of the exercise of a
         Put Right during a Year 4 Exercise Right or a Year 5 Exercise Right,
         (ii) the date for the closing of the purchase and sale of such C&E
         Shares,


                                       18

<PAGE>


         which date shall not be less than 20 days nor more than 45 days from
         the date of the Put Notice, and (iii) the calculation of the Put Price
         to be paid for the sale of such C&E Shares to Swedish Match pursuant to
         Section 4.3(c).

              (e) Upon the delivery of a Put Notice by the C&E Representative to
         Swedish Match, each C&E Shareholder named in the Put Notice shall be
         obligated to sell to Swedish Match, and Swedish Match shall be
         obligated to purchase from each such C&E Shareholder the number of C&E
         Shares specified in the Put Notice. A closing in respect of the
         purchase and sale of the C&E Shares specified in the Put Notice shall
         occur at the headquarters of the Company on the date for the closing
         specified in the Put Notice (or at such other place or date as Swedish
         Match and the C&E Representative may agree upon); PROVIDED that if
         Swedish Match shall have delivered a notice of disagreement of the Put
         Price specified in the Put Notice, such closing shall occur within ten
         days of the resolution of such disagreement pursuant to Section 4.6. At
         the closing:

                   (i) the C&E Representative shall deliver, or cause to be
              delivered, to Swedish Match or its designee, free and clear of all
              Liens, one or more stock certificates, duly endorsed or
              accompanied by stock powers duly endorsed in blank, evidencing all
              the C&E Shares being sold to Swedish Match or its designee in
              connection with the exercise of such Put Right;

                   (ii) Swedish Match or its designee shall deliver by wire
              transfer of immediately available funds to the bank account
              designated by the C&E Representative at least five days prior to
              such closing, an amount equal to the aggregate Put Price for all
              C&E Shares being sold in connection with the exercise of such Put
              Right; and

                   (iii) the Company shall deliver (A) to Swedish Match a new
              stock certificate or certificates, duly executed and issued in the
              name of Swedish Match or its designee, evidencing all the C&E
              Shares sold to Swedish Match or its designee at such closing, and
              (B) to the C&E Representative a new stock certificate or
              certificates, duly executed and issued in the name of the selling
              C&E Shareholders, evidencing the C&E Shares owned by such C&E
              Shareholders following such closing

All the foregoing deliverables shall be deemed to be made simultaneously, and
none shall be deemed completed until all have been completed.

              Section 4.4. CALL RIGHT OF SWEDISH MATCH. (a) At any time during
an Exercise Period, Swedish Match or its designee shall have the right, upon the
delivery of notice to the C&E Representative in accordance with Section 4.4(d)
(each, a "CALL


                                       19

<PAGE>


NOTICE"), to purchase all or a portion of the C&E Shares from the C&E
Shareholders, on a pro rata basis (except as otherwise determined by the C&E
Representative in accordance with the first sentence of Section 4.4(e)), in
accordance with this Section 4.4 (each, a "CALL RIGHT").

              (b) The number of C&E Shares with respect to which the Call Right
         may be exercised during Year 4 Exercise Periods and Year 5 Exercise
         Periods shall be subject to the following limitations:

                   (i) In the case of a Call Right exercised during a Year 4
              Exercise Period, the number of C&E Shares with respect to which
              such Call Right may be exercised, when added to all C&E Shares
              previously purchased by Swedish Match or its designee upon the
              exercise of Put Rights or Call Rights or to be purchased by
              Swedish Match or its designee upon the exercise of such Call
              Right, may not exceed one-third of the Initial C&E Shares.

                   (ii) In the case of a Call Right exercised during a Year 5
              Exercise Period, the number of C&E Shares with respect to which
              such Call Right may be exercised, when added to all C&E Shares
              previously purchased by Swedish Match or its designee upon the
              exercise of Put Rights or Call Rights or to be purchased by
              Swedish Match or its designee upon the exercise of such Call
              Right, may not exceed two-thirds of the Initial C&E Shares.

              (c) The price for the sale of each C&E Share to Swedish Match upon
         the exercise of a Call Right shall be as follows (the "CALL PRICE"):

                   (i) In the case of a Call Right exercised during a Year 4
              Exercise Period, the greater of (A) $23.00 and (B) the amount
              equal to (x) the Call Formula divided by (y) the number of
              outstanding shares of Common Stock at the time of the exercise of
              the Call Right.

                   (ii) In the case of a Call Right exercised during a Year 5
              Exercise Period, the greater of (A) $26.00 and (B) the amount
              equal to (x) the Call Formula divided by (y) the number of
              outstanding shares of Common Stock at the time of the exercise of
              the Call Right.

                   (iii) In the case of a Call Right exercised during a Year 6
              Exercise Period, the greater of (A) $28.50 and (B) the amount
              equal to (x) the Call Formula divided by (y) the number of
              outstanding shares of Common Stock at the time of the exercise of
              the Call Right.


                                       20

<PAGE>


              (d) Each Call Notice shall specify (i) the number of C&E Shares to
         be purchased by Swedish Match in connection with the exercise of such
         Call Right, which number may not exceed the amounts specified in
         Section 4.4(b) in the case of the exercise of a Call Right during a
         Year 4 Exercise Right or a Year 5 Exercise Right, (ii) the date for the
         closing of the purchase and sale of such C&E Shares, which date shall
         not be less than 20 days nor more than 45 days from the date of the
         Call Notice, and (iii) the calculation of the Call Price to be paid for
         the purchase of such C&E Shares by Swedish Match pursuant to Section
         4.4(c).

              (e) Upon the delivery of a Call Notice by Swedish Match to the C&E
         Representative, Swedish Match shall be obligated to purchase from each
         C&E Shareholder, and each such C&E Shareholder shall be obligated to
         sell to Swedish Match, such C&E Shareholder's Pro Rata Call Amount of
         the C&E Shares; PROVIDED that the C&E Representative has the right to
         modify the number of C&E Shares that each C&E Shareholder shall be
         obligated to sell to Swedish Match so long as (x) the total number of
         C&E Shares to be purchased by Swedish Match is the same as the number
         specified by Swedish Match in the Call Notice, and (y) neither
         Principal C&E Shareholder may sell more than his Pro Rata Call Amount
         pursuant to any Call Notice. A closing in respect of the purchase and
         sale of the C&E Shares specified in the Call Notice shall occur at the
         headquarters of the Company on the date for the closing specified in
         the Call Notice (or at such other place or date as Swedish Match and
         the C&E Representative may agree upon); PROVIDED that if the C&E
         Representative shall have delivered a notice of disagreement of the
         Call Price specified in the Call Notice, such closing shall occur
         within ten days of the resolution of such disagreement pursuant to
         Section 4.6. At the closing:

                   (i) the C&E Representative shall deliver, or cause to be
              delivered, to Swedish Match or its designee, free and clear of all
              Liens, one or more stock certificates, duly endorsed or
              accompanied by stock powers duly endorsed in blank, evidencing all
              the C&E Shares being purchased by Swedish Match or its designee in
              connection with the exercise of such Call Right;

                   (ii) Swedish Match or its designee shall deliver by wire
              transfer of immediately available funds to the bank account
              designated by the C&E Representative at least five days prior to
              such closing, amount equal to the aggregate Call Price for all C&E
              Shares being purchased in connection with the exercise of such
              Call Right; and

                   (iii) The Company shall deliver (A) to Swedish Match a new
              stock certificate or certificates, duly executed and issued in the
              name of Swedish Match or its designee, evidencing all the C&E
              Shares purchased by Swedish Match or its designee at such closing
              and (B) to the C&E Representative a new stock


                                       21

<PAGE>


              certificate or certificates, duly executed and issued in the name
              of each selling C&E Shareholder, evidencing the C&E Shares owned
              by each C&E Shareholder following such closing.

All the foregoing deliverables shall be deemed to be made simultaneously, and
none shall be deemed completed until all have been completed.

              Section 4.5. DESIGNATED PURCHASER. If Swedish Match is required to
purchase any C&E Shares upon the exercise of a Put Right, or has the right to
purchase any C&E Shares upon the exercise of a Call Right, Swedish Match may, at
its option, designate one or more of its Affiliates to purchase all or a portion
of such C&E Shares. In such event, Swedish Match shall cause its designee to pay
the applicable Put Price or Call Price, as the case may be, and shall be liable
for the performance by its designee of all obligations with respect to the
purchase of the C&E Shares pursuant to the exercise of the Put Right or Call
Right, as the case may be.

              Section 4.6. DISAGREEMENT OVER PUT PRICE OR CALL PRICE. (a) In the
event Swedish Match disagrees with the calculation of a Put Price specified in a
Put Notice, or the C&E Representatives disagree with the calculation of a Call
Price specified in a Call Notice, Swedish Match or the C&E Representatives, as
the case may be, shall, within 15 days of the delivery of the Put Notice or Call
Notice, as the case may be, deliver written notice of such disagreement to the
other party, together with an explanation of its disagreement. Thereafter,
Swedish Match and the C&E Representatives shall negotiate in good faith to
resolve such disagreement. If Swedish Match and the C&E Representatives are
unable to reach a resolution within 15 days of the delivery of the notice of
disagreement, Swedish Match and the C&E Representatives shall promptly submit
such disagreement for resolution to an internationally recognized, independent
accounting firm mutually acceptable to Swedish Match and the C&E Representative
(the "ARBITRATOR"). The Arbitrator shall, within 15 days after submission
(unless an audit of Semi-Annual Statements is requested pursuant to Section
4.6(b), in which case within 45 days after submission), determine and report to
Swedish Match and the C&E Representatives its determination of the Put Price or
Call Price, as the case may be, and such determination shall be final and
binding on the parties.

              (b) In the event that Swedish Match or the C&E Representatives
         deliver a notice of disagreement with a Put Price or a Call Price, as
         the case may be, pursuant to Section 4.6(a) and the applicable Put
         Right or the Call Right is exercised during an Exercise Period
         following the delivery of Semi-Annual Statements, then the party
         delivering such notice of disagreement may, by written notice to the
         other parties hereto within 15 days of the delivery of the notice of
         disagreement, demand an audit of such SemiAnnual Statements by the
         Arbitrator and the Company shall promptly request the


                                       22

<PAGE>


         Arbitrator to conduct such audit. The Arbitrator shall, within 45 days
         of such request, audit such Semi-Annual Statements and deliver its
         opinion with respect to such SemiAnnual Statements. The Company shall
         provide such books and records and other information to the Arbitrator
         as may be necessary or appropriate with respect to such audit and shall
         make such adjustments and modifications to the Semi-Annual Statements
         as may be required or deemed appropriate by the Arbitrator for the
         delivery of an unqualified opinion with respect to such Semi-Annual
         Statements.

              (e) The fees and expenses of the Arbitrator shall be borne
         one-half by Swedish Match and one-half by the C&E Representatives;
         PROVIDED that if Swedish Match or the C&E Representatives request an
         audit of Semi-Annual Statements pursuant to Section 4.6(b) and the
         determination of the Put Price or Call Price, as the case may be, by
         the Arbitrator following such audit deviates by 3% or less than the Put
         Price or Call Price proposed in the applicable Put Notice or Call
         Notice, the party requesting such audit shall bear all the fees and
         expenses of the Arbitrator in connection with such audit.

              Section 4.7. LEGEND. Any certificate for any share of Common Stock
that is issued to any Shareholder on or after the Effective Time shall bear a
legend in substantially the following form:

         THIS SECURITY HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933,
         AS AMENDED, OR ANY STATE SECURITIES LAWS AND MAY NOT BE OFFERED OR SOLD
         EXCEPT IN COMPLIANCE THEREWITH. THIS SECURITY IS ALSO SUBJECT TO
         RESTRICTIONS ON TRANSFER SET FORTH IN THE SHAREHOLDERS' AGREEMENT DATED
         AS OF JANUARY 19, 2000, AS MAY BE AMENDED FROM TIME TO TIME, COPIES OF
         WHICH MAY BE OBTAINED UPON REQUEST FROM THE COMPANY OR ANY SUCCESSOR
         THERETO.

                                    ARTICLE V
                         OTHER COVENANTS AND AGREEMENTS

              Section 5.1. C&E REPRESENTATIVE. (a) Each C&E Shareholder hereby
designates and appoints (and each Permitted Transferee of each such C&E
Shareholder is hereby deemed to have so designated and appointed) each Principal
C&E Shareholder, acting jointly or individually, as its attorney(s)-in-fact with
full power of substitution for each of them (each, in such capacity, a "C&E
REPRESENTATIVE"), to serve as the representative(s) of each such C&E Shareholder
to perform all such acts as are required, authorized or contemplated by this
Agreement to be performed by such person and hereby


                                       23

<PAGE>


acknowledges that the C&E Representatives shall be the only persons authorized
to take any action so required, authorized or contemplated by this Agreement by
each such C&E Shareholder. Each such C&E Shareholder further acknowledges that
the foregoing appointment and designation shall be deemed to be coupled with an
interest and shall survive the death or incapacity of such C&E Shareholder. Each
such C&E Shareholder hereby authorizes (and each such Permitted Transferee shall
be deemed to have authorized) the other parties hereto to disregard any notices
or other action taken by such C&E Shareholder pursuant to this Agreement, except
for notice and actions taken by any C&E Representatives. The other parties
hereto are and will be entitled to rely on any action so taken or any notice
given by the C&E Representatives and are and will be entitled and authorized to
give notices only to the C&E Representatives for any notice contemplated by this
Agreement to be given to any such C&E Shareholder. A successor to the C&E
Representatives may be chosen by a majority in interest of the C&E Shareholders;
PROVIDED that notice thereof is given by the new C&E Representative to the
Company and to Swedish Match.

              (b) In the event that any C&E Shareholder desires to exercise a
         Put Right during any Exercise Period, such C&E Shareholder shall notify
         the C&E Representative, no later than 20 days prior to the last day of
         such Exercise Period, of such C&E Shareholder's desire to exercise a
         Put Right during such Exercise Period. Each notice given to the C&E
         Representative pursuant to this Section 5.1(b) shall specify the name
         of the C&E Shareholder desiring to exercise the Put Right and the
         number of C&E Shares proposed to be sold by such C&E Shareholder during
         the applicable Exercise Period. In the event that the C&E
         Representatives receive from C&E Shareholders notices representing a
         greater number of C&E Shares than are permitted be sold in such
         Exercise Period pursuant to Section 4.3(b), the C&E Representative
         shall reduce the number of shares proposed to be sold by each C&E
         Shareholder's Pro Rata Put Amount (unless the C&E Representatives and
         the C&E Shareholders desiring to sell shares during such Exercise
         period agree to modify the number of C&E Shares being sold by each such
         C&E Shareholder). Notwithstanding the foregoing, Swedish Match may, at
         all times, rely on the Put Notice delivered pursuant to Section 4.3,
         and Swedish Match shall have no obligation to purchase any C&E Shares
         pursuant to the exercise of a Put Right until the receipt by Swedish
         Match of a Put Notice from the C&E Representative in accordance with
         Section 4.3.

              Section 5.2. CONFIDENTIALITY. (a) No Shareholder shall, and each
Shareholder shall cause its Affiliates not to, use for any purpose or disclose
to any Person (other than to other Shareholders), any Confidential Information,
except as required by applicable laws or regulations. In the event any
Shareholder or any of its Affiliates is required to disclose any Confidential
Information under any law or regulation (including complying with any oral or
written questions, interrogatories, requests for information or


                                       24

<PAGE>


documents, subpoena, civil investigative demand or process to which a
Shareholder is subject), such Person shall, to the extent practicable, promptly
notify the other parties of such requirement so that such other parties may seek
an appropriate protective order or similar relief.

              (b) "CONFIDENTIAL INFORMATION" means (i) any information
         concerning the Company and Subsidiaries, and Persons which become
         Subsidiaries, or the financial condition, business, operations or
         prospects of the Company and, Persons which become Subsidiaries in the
         possession of or furnished to any Shareholder (including by virtue of
         its present or former right to designate a Director) and (ii) any
         information concerning this Agreement or the transactions contemplated
         by this Agreement; PROVIDED that the term "Confidential Information"
         does not include information which (x) is or becomes generally
         available to the public other than as a result of a disclosure by a
         Shareholder or its partners, directors, officers, employees, agents,
         counsel, investment advisers or representatives (collectively,
         "REPRESENTATIVES") in violation of this Agreement, (y) is or was
         available to such Shareholder on a nonconfidential basis prior to its
         disclosure to such Shareholder or its Representatives by the Company or
         (z) was or becomes available to such Shareholder on a non-confidential
         basis from a source other than the Company, provided that such source
         is or was (at the time of receipt of the relevant information) not, to
         the best of such Shareholder's knowledge, bound by a confidentiality
         agreement with (or other confidentiality obligation to) the Company or
         another Person.

              Section 5.3. FINANCIAL INFORMATION AND OTHER REPORTS. The Company
shall prepare and furnish to Swedish Match and the C&E Representative:

              (a) as soon as available and in any event, within 30 days after
         the end of each fiscal year of the Company, an audited consolidated
         balance sheet of the Company and the consolidated Subsidiaries as at
         the end of such year and the related audited consolidated statement of
         operations, changes in equity (deficit) and cash flows for such year,
         setting forth in each case in comparative form the figures for the
         previous year, together with all notes and schedules required by GAAP,
         and audited by PricewaterhouseCoopers, LLP (the "ANNUAL STATEMENTS");

              (b) as soon as available and in any event within 30 days after the
         end of the second quarter of each fiscal year of the Company, an
         audited consolidated balance sheet of the Company and the consolidated
         Subsidiaries as of the end of such quarter and the related audited
         consolidated statement of operations, changes in equity (deficit) and
         cash flows for such six-month period, setting forth in each case in
         comparative form the figures for such six-month period in the


                                       25

<PAGE>


         previous fiscal year and for the corresponding portion of the previous
         year (the "SEMIANNUAL STATEMENTS");

              (c) as soon as available and in any event within 20 days after the
         end of each of the first and third quarters of each fiscal year, a
         consolidated balance sheet of the Company and the consolidated
         Subsidiaries as of the end of such quarter, and the related
         consolidated statement of operations, changes in equity (deficit) and
         cash flows for such quarter and for the current fiscal year to date,
         setting forth in each case in comparative form the figures for such
         quarter in the previous fiscal year and for the corresponding portion
         of the previous fiscal year; and

              (d) as soon as available and in any event within five days after
         the end of each month, a consolidated balance sheet of the Company and
         the consolidated Subsidiaries as of the end of such month, and the
         related consolidated statement of operations for such month and for the
         current fiscal year to date, setting forth in each case in comparative
         form the figures for such month in the previous fiscal year and the
         corresponding portion of the previous fiscal year.

All such financial statements shall present fairly in all material respects the
consolidated financial condition of the Company and the consolidated
Subsidiaries as at the applicable dates, and the consolidated results of their
operations, changes in equity (deficit) and cash flows for the periods reflected
therein, and shall be prepared in reasonable detail and in accordance with GAAP
applied consistently throughout the periods reflected therein and with prior
periods (in the case of the financial statements referred to in Sections 5.3(b),
(c) and (d), subject to normal year-end audit procedures).

              Section 5.4. TRUST AND SECURITY AGREEMENT. Immediately following
the Effective Time, each C&E Shareholder and Swedish Match shall execute and
deliver a trust and security agreement, having such terms and conditions as
Swedish Match and the C&E Representatives shall agree upon, with a security
agent mutually acceptable to Swedish Match and the C&E Representatives, pursuant
to which (i) each C&E Shareholder shall pledge, and grant a valid perfected
security interest in, its C&E Shares to the security agent for the benefit of
Swedish Match to secure the due and prompt performance by such C&E Shareholder
of its obligations upon the exercise by Swedish Match of Call Rights, and (ii)
Swedish Match shall pledge, and grant a valid perfected security interest in,
its shares of Common Stock to the security agent for the benefit of the C&E
Shareholders to secure the due and prompt performance by Swedish Match of its
obligations upon the exercise by the C&E Shareholders of the Put Rights.


                                       26

<PAGE>


              Section 5.5. NON-COMPETITION; NON-SOLICITATION. (a) At all times
during the Restricted Period, neither Principal C&E Shareholder shall, directly
and indirectly, (i) become employed by, (ii) engage in business with, (iii)
serve as an agent or consultant to, or (iv) become a partner, member, principal
or stockholder (other than a holder of less than 5% of any outstanding publicly
held security) of, any Person that competes in any material way with any part of
the business of the Company or any Subsidiary. Each Principal C&E Shareholder
agrees and acknowledges that the Company and the Subsidiaries are engaged in
business in each of the states of the United States and throughout the world.

              (b) At all times during the Restricted Period, neither Principal
         C&E Shareholder shall, directly and indirectly, for his own account or
         for the account of any other Person, (i) solicit for employment, employ
         or otherwise interfere with the relationship of the Company or any
         Subsidiary with any person throughout the world who is or was employed
         by or otherwise engaged to perform services for the Company or any
         Subsidiary other than any such solicitation or employment on behalf of
         the Company or any Subsidiary, or (ii) induce any employee of the
         Company or any Subsidiary who is a member of management to engage in
         any activity which the Principal C&E Shareholder is prohibited from
         engaging in under this Section 5.5 or to terminate his employment with
         the Company or such Subsidiary.

              (c) At all times during the Restricted Period, neither Principal
         C&E Shareholder shall, directly and indirectly, for his own account or
         for the account of any other Person, solicit or otherwise attempt to
         establish any business relationship with any Person, which is or was a
         supplier, customer, client or distributor of the Company or any
         Subsidiary, with respect to any business or activity that competes or
         would compete, directly or indirectly, in any material way with any
         part of the business of the Company or any Subsidiary.

              (d) Each Principal C&E Shareholder acknowledges and agrees that
         (i) the covenants, obligations and agreements of such Principal C&E
         Shareholder contained in this Section 5.5 relate to special, unique and
         extraordinary matters, (ii) Swedish Match is and will be relying on
         such covenants in connection with purchases of C&E Shares pursuant to
         the Put Rights or Call Rights, and (iii) a violation of any of the
         terms of such covenants, obligations or agreements will cause the
         Company and Swedish Match irreparable injury for which adequate
         remedies are not available at law. Therefore, each Principal C&E
         Shareholder agrees that the Company and Swedish Match shall be entitled
         to an injunction, restraining order or such other equitable relief
         (without the requirement to post bond) as a court of competent
         jurisdiction may deem necessary or appropriate to restrain such
         Principal C&E Shareholder from committing any violation of such
         covenants,


                                       27

<PAGE>


         obligations or agreements. These injunctive remedies are cumulative and
         in addition to any other rights and remedies the Company and Swedish
         Match may have.

              Section 5.6. FURTHER ASSURANCES. Each Shareholder shall, from time
to time, execute and deliver, or cause to be executed and delivered, such
additional documents and instruments as the other parties may reasonably request
to carry out the intent and purposes of this Agreement and consummate the
transactions contemplated by this Agreement.


                                   ARTICLE VI
                                  MISCELLANEOUS

              Section 6.1. EFFECTIVENESS; TERMINATION. (a) Except for Article
II, this Agreement shall be effective, and the rights and obligations of the
parties under this Agreement shall commence, without any action or notice by any
party, as of the Effective Time. No party shall have any right or obligation
under this Agreement prior to the Effective Time, other than for any inaccuracy
in or breach of any representation or warranty of such party in Article II.

              (b) This Agreement shall terminate without any action or notice by
         any party (i) upon the C&E Shareholders ceasing to own any shares of
         Common Stock, or (ii) at any time by written agreement of Swedish
         Match, the C&E Representative (on behalf of the C&E Shareholders) and
         the Company, or (iii) the termination of the Merger Agreement in
         accordance with the terms thereof; PROVIDED that, in the event of the
         termination of this Agreement pursuant to clause (i) or (ii) of this
         Section 6.1(b), the obligations of each Principal C&E Shareholders
         under Section 5.5, and Sections 6.2, 6.3, 6.6, 6.7, 6.8 and 6.9, shall
         survive such termination until the expiration of the Restricted Period
         for such C&E Principal Shareholder.

              Section 6.2. GOVERNING LAW. THIS AGREEMENT SHALL BE GOVERNED BY
AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF DELAWARE, WITHOUT
REGARD TO ANY PRINCIPLES OR RULES OF CONFLICTS OF LAWS THEREOF.

              Section 6.3. JURISDICTION; WAIVER OF JURY TRIAL. (a) Each of the
parties hereto irrevocably and unconditionally (i) agrees that any legal suit,
action or proceeding brought by any party hereto arising out of or based upon
this Agreement or the transactions contemplated hereby may be brought in the
Courts of Delaware or the United States District Court for the District of
Delaware (each, a "DELAWARE COURT"), (ii) waives, to the fullest extent it may
effectively do so, any objection which it may now or hereafter


                                       28

<PAGE>


have to the laying of venue of any such proceeding brought in any Delaware
Court, and any claim that any such action or proceeding brought in any Delaware
Court has been brought in an inconvenient forum, and (iii) submits to the
non-exclusive jurisdiction of Delaware Courts in any suit, action or proceeding.
Each of the parties agrees that a judgment in any suit, action or proceeding
brought in a Delaware Court shall be conclusive and binding upon it and may be
enforced in any other courts to whose jurisdiction it is or may be subject, by
suit upon such judgment.

              (b) Each of the parties agrees and acknowledges that any
         controversy that may arise under this Agreement is likely to involve
         complicated and difficult issues, and therefore each such party hereby
         irrevocably and unconditionally waives any right such party may have to
         a trial by jury in respect of any litigation directly or indirectly
         arising out of or relating to this Agreement, or the breach,
         termination or validity of this Agreement.

              Section 6.4. AMENDMENT, WAIVERS, ETC. Neither this Agreement nor
any term hereof may be amended or otherwise modified other than by an instrument
in writing signed by Swedish Match, the C&E Representative and the Company. No
provision of this Agreement may be waived, discharged or terminated other than
by an instrument in writing signed by the party against whom the enforcement of
such waiver, discharge or termination is sought.

              Section 6.5. ASSIGNMENT; NO THIRD PARTY BENEFICIARIES. (a) This
Agreement shall not be assignable or otherwise transferable by a party without
the prior consent of the other parties, and any attempt to so assign or
otherwise transfer this Agreement without such consent shall be void and of no
effect; PROVIDED that (i) any Person acquiring shares of Common Stock in
accordance with this Section 4.2 shall, upon the delivery of the documents
contemplated by Section 4.2, become a "Shareholder", and if such Person is a
Permitted Transferee of a C&E Shareholder, such Person shall also be deemed a
"C&E Shareholder", and (ii) Swedish Match may, in its sole discretion, assign or
transfer all or any of its rights, interests and obligations under this
Agreement to any Permitted Transferee of Swedish Match, provided that no such
assignment or transfer shall relieve Swedish Match of any liability under this
Agreement, and Swedish Match shall be jointly and severally liable for the
obligations of its Permitted Transferee under this Agreement.

              (b) This Agreement shall be binding upon the respective heirs,
         successors, legal representatives and permitted assigns of the parties
         hereto. Nothing in this Agreement shall be construed as giving any
         Person, other than the parties hereto and their heirs, successors,
         legal representatives and permitted assigns, any right, remedy or claim
         under or in respect of this Agreement or any provision hereof.


                                       29
<PAGE>


              Section 6.6. NOTICES. All notices, consents, requests,
instructions, approvals and other communications provided for in this Agreement
shall be in writing and shall be deemed validly given upon personal delivery or
one day after being sent by overnight courier service or by telecopy (so long as
for notices or other communications sent by telecopy, the transmitting telecopy
machine records electronic conformation of the due transmission of the notice),
at the following address or telecopy number, or at such other address or
telecopy number as a party may designate to the other parties:

              (i)     if to Swedish Match to:

                      Swedish Match AB
                      SE-118 85 Stockholm
                      Sweden
                      Attn: Senior Vice President and Legal Counsel
                      Telecopy: (46-8) 720-7656

                      with a copy to:
                      Debevoise & Plimpton
                      875 Third Avenue
                      New York, New York  10022
                      Attn.:  Paul S. Bird
                      Telecopy: (1-212) 909-6836;

              (ii)    if to any C&E Shareholder to:

                      Edgar M. Cullman, Sr.
                      Edgar M. Cullman, Jr.
                      c/o General Cigar Holdings, Inc.
                      387 Park Avenue South
                      New York, New York   10016-8899
                      Fax: (1-212) 561-8791

                      with a copy to:
                      Latham & Watkins
                      885 Third Avenue
                      New York, New York 10022-4802
                      Attn:  R. Ronald Hopkinson
                      Telecopy:  (1-212) 751-4864


                                       30

<PAGE>


              (iii)   if to the Company to:

                      General Cigar Holdings, Inc.
                      387 Park Avenue South
                      New York, New York 10016-8899
                      Attn.: General Counsel
                      Telecopy: (1-212) 561-8791

              Section 6.7. REMEDIES. No failure or delay by any party in
exercising any right, power or privilege under this Agreement shall operate as a
waiver thereof nor shall any single or partial exercise thereof preclude any
other or further exercise thereof or the exercise of any other right, power or
privilege. The rights and remedies provided herein shall be cumulative and not
exclusive of any rights or remedies provided by law.

              Section 6.8. SPECIFIC PERFORMANCE. Each of the parties hereto
acknowledges that there may be no adequate remedy at law for the failure by such
party to comply with the provisions of this Agreement and that such failure
would cause immediate harm that would not be adequately compensable in damages.
Accordingly, each of the parties hereto agrees that its agreement contained
herein may be specifically enforced without the requirement of posting a bond or
other security, in addition to all other remedies available to the parties
hereto under this Agreement.

              Section 6.9. SEVERABILITY. If any provision of this Agreement is
held to be invalid or unenforceable for any reason, it shall be adjusted rather
than voided, if possible, in order to achieve the intent of the parties hereto
to the maximum extent possible. In any event, the invalidity or unenforceability
of any provision of this Agreement in any jurisdiction shall not affect the
validity or enforceability of the remainder of this Agreement in that
jurisdiction or the validity or enforceability of this Agreement, including that
provision, in any other jurisdiction.

              Section 6.10. INTEGRATION. This Agreement, including the Schedules
hereto, the Stock Purchase Agreement and the C&E Voting Agreement constitute the
full and entire understanding and agreement of the parties with respect to the
subject matter hereof and thereof and supersede any and all prior understandings
or agreements relating to the subject matter hereof and thereof.

              Section 6.11. SECTION HEADINGS. The article and section headings
of this Agreement are for convenience of reference only and are not to be
considered in construing this Agreement.


                                       31

<PAGE>


              Section 6.12. COUNTERPARTS. This Agreement may be executed in one
or more counterparts, each of which shall be an original, with the same effect
as if the signatures thereto and hereto were upon the same instrument.

              Section 6.13. INDEMNITY. The C&E Shareholders, severally and not
jointly, hereby agree to, and shall, indemnify the C&E Representative and hold
the C&E Representative harmless from and against any and all loss, cost,
liability, expense, claims, injuries, or other detriment (including without
limitation payment of court costs and attorneys' fees) that the C&E
Representative shall incur from or with respect to its performance under this
Agreement except to the extent caused by the C&E Representative's intentionally
wrongful conduct or negligence.


                                       32

<PAGE>


              IN WITNESS WHEREOF, the parties hereto have executed this
Agreement as of the day and date above written.

                                  GENERAL CIGAR HOLDING, INC.

                                  By: /s/Edgar M. Cullman
                                     ---------------------------------
                                     Name:
                                     Title:

                                  SWEDISH MATCH AB

                                  By: /s/Edgar M. Cullman, Jr.
                                     ---------------------------------
                                     Name:
                                     Title:

Each of the undersigned hereby acknowledges
and accepts his appointment as a C&E
Representative pursuant to Section 5.1(a):


/s/Edgar M. Cullman
- ------------------------
Edgar M. Cullman


/s/Edgar M. Cullman, Jr.
- ------------------------
Edgar M. Cullman, Jr.


                                       33
<PAGE>


I.       TRUSTS OF WHICH LOUISE B. CULLMAN IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
2.       Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         John L. Ernst:                                                    4,890         1             13-6100132


3.       Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         John L. Ernst:                                                   13,696                       13-6100135

7.       Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of John L. Ernst
         Descendants:                                                     11,469                       13-6100141

8.       Trust Created by Susan B. Ernst
         Dated 4/9/52 For the Benefit of John L. Ernst
         Descendants:                                                     19,400                       13-6100138

9.       Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For the Benefit of John L. Ernst
         Descendants:                                                     14,199                       13-6100143

10.      Trust Created U/C/O/W Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                     21,098         1             13-6387289

11.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                    173,990                       13-6100148

14.      Trust Created by Susan B. Ernst
         Dated 4/9/52 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     17,088                       13-1000139

15.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of Carolyn S. Fabrici:              6,223                       13-6100136

16.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Carolyn S. Fabrici:             6,735                       13-6100130

17.      Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of Carolyn S. Fabrici
         Descendants                                                      52,017         1             13-6100139


</TABLE>

<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
18.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     15,675         1             13-6100144

19.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                    173,990                       13-6100149

23.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst :             17,666                       13-6100134

24.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100131

28.      Trust Created by Rita G. Bloomingdale
         Dated 11/27/31 For The Benefit of
         Louise B. Cullman                                               133,367                       13-6045860

30.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger:                                               129,775         1             13-6102584

31.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger                                                 24,086         1             13-6103585

32.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Lucy C. Danziger:                                               171,234                       13-6102586

33.      Trust Created by Louise B. Cullman
         Dated 12/16/43 For The Benefit of
         Lucy C. Danziger:                                                98,976         1             13-6102581

34.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Lucy C. Danziger:                                                77,441         1             13-6102593

41.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Lucy C. Danziger Descendants:                                   108,471         1             13-6102590

42.      Trust Created by U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Lucy C. Danziger Descendants:                                    85,479         1             13-6102592

43.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    48,145         1             13-6100167

55.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                           11,165         1             13-6102595

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
56.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                           44,340                       13-6102596

57.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of

         Edgar M. Cullman, Jr.:                                          178,667                       113-6102597

58.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Edgar M. Cullman, Jr:                                            61,215         1             13-6102603

66.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               68,497         1             13-6100165

67.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              152,260         1             13-6102601

68.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Edgar M. Cullman, Jr. Descendants                                90,387         1             13-6102602

76.      Trust Created by Samuel J. & Rita G. Bloomingdale
         Dated 1/10/50 For The Benefit of
         Susan R. Cullman                                                226,190                       13-6102604

77.      Trust Created by Edgar M. Cullman & Louise B. Cullman
         Dated 3/21/50 For The Benefit of
         Susan R. Cullman                                                 83,194         1             13-6102605

78.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman, Trustees:                                     115,584         1             13-6102606

79.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman:                                                52,635         1             13-6102607

80.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Susan R. Cullman:                                               178,222         1             13-6102591

81.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Susan R. Cullman:                                                88,973         1             13-6102613

83.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    63,127         1             13-6100169

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
84.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Susan R. Cullman Descendants:                                   168,762         1             13-6102611

85.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Susan R. Cullman Descendants:                                    76,419         1             13-6102612


                                                                  /s/ Louise B. Cullman
                                                                  -------------------------------------
                                                                  Louise B. Cullman, not in her individual
                                                                  capacity but solely as a trustee of the
                                                                  above named trusts

27.      Louise B. Cullman - personal                                    459,716                       ###-##-####


                                                                  /s/ Louise B. Cullman
                                                                  -----------------------------------
                                                                  Louise B. Cullman, in her individual capacity

</TABLE>


<PAGE>


II.      TRUSTS OF WHICH EDGAR M. CULLMAN IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
10.      Trust Created U/C/O/W Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                     21,098         1             13-6387289

11.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                    173,990                       13-6100148

18.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     15,675         1             13-6100144

20.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                    173,990                       13-6100149

26.      Trust Created U/W/O Joseph F. Cullman, Jr.
         Dated 6/30/50 For The Benefit of
         Edgar M. Cullman:                                               339,854                       13-6828719

30.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger:                                               129,775         1             13-6102584

31.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger:                                                24,086         1             13-6103585

32.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Lucy C. Danziger:                                               171,234                       13-6102586

33.      Trust Created by Louise B. Cullman
         Dated 12/16/43 For The Benefit of
         Lucy C. Danziger:                                                98,976         1             13-6102581

34.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Lucy C. Danziger:                                                77,441         1             13-6102593

44.      Trust Created by Samuel J. Bloomingdale
         Dated 4/15/66 For The Benefit of
         David M. Danziger:                                               55,676         1             13-6214196

45.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Lucy C. Danziger Descendants:                                   108,471         1             13-6102590

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
46       Trust Created by U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Lucy C. Danziger Descendants:                                    85,479         1             13-6102592

47.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    31,118         1             13-6102589

48.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Lucy C. Danziger Descendants:                                    46,233         1             13-6102587

50.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Lucy C. Danziger Descendants:                                   115,335         1             13-6102588

55.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                          111,165         1             13-6102595

56.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                           44,340                       13-6102596

57.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Edgar M. Cullman, Jr.:                                          178,667         1             13-6102597

58.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Edgar M. Cullman, Jr.:                                           61,215         1             13-6102603

68.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              220,064         1             13-6102599

70.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               53,898         1             13-6102600

71.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              152,260         1             13-6102601

72.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               90,387         1             13-6102602

73.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                                7,877                       13-6102598

76.      Trust Created by Samuel J. & Rita G.Bloomingdale
         Dated 1/10/50 For The Benefit of
         Susan R. Cullman:                                               226,190                       13-6102604

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
77.      Trust Created by Edgar M. Cullman & Louise B. Cullman
         Dated 3/21/50 For The Benefit of
         Susan R. Cullman:                                                83,194         1             13-6102605

78.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman:                                               115,584         1             13-6102606

79.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman:                                                52,635         1             13-6102607

80.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Susan R. Cullman:                                               178,222         1             13-6102591

81.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Susan R. Cullman:                                                88,973         1             13-6102613

85.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Susan R. Cullman Descendants:                                   116,847         1             13-6102608

86.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Susan R. Cullman Descendants:                                   159,498                       3-6102609

88.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    60,459         1             13-6102610

89.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Susan R. Cullman Descendants:                                   168,762         1             13-6102611

90.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Susan R. Cullman Descendants:                                    76,419         1             13-6102612


                                                              /s/ Edgar M. Cullman
                                                              ---------------------------------------
                                                              Edgar M. Cullman, not in his individual
                                                              capacity but solely as a trustee of the
                                                              above named trusts.

25.      Edgar M. Cullman - personal                                     494,071       101             ###-##-####


                                                               /s/ Edgar M. Cullman
                                                               --------------------------------------------
                                                               Edgar M. Cullman, in his individual capacity

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
92.      Samuel J. Bloomingdale Foundation                                87,319                       13-6099790

93.      Louise B. & Edgar M. Cullman Foundation                          28,451                       13-6100041

95.      Justus Heijmans Foundation                                          889                       13-6272082


                                                              /s/ Edgar M. Cullman
                                                              ---------------------------------------
                                                              Edgar M. Cullman, not in his individual
                                                              capacity but solely as President for
                                                              the above named Foundations.

</TABLE>


<PAGE>


III.     TRUSTS OF WHICH LUCY C. DANZIGER IS A TRUSTEE


<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
26.      Trust Created U/W/O Joseph F. Cullman, Jr.
         Dated 6/30/50 For The Benefit of
         Edgar M. Cullman:                                               339,854                       13-6828719

30.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger:                                               129,775         1             13-6102584

31.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger:                                                24,086         1             13-6103585

32.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Lucy C. Danziger:                                               171,234                       13-6102586

37.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         Rebecca D. Gamzon:                                               80,020         1             13-6585287

39.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Rebecca D. Gamzon:                                               72,018         1             13-6737018

41.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         David M. Danziger:                                               79,131         1             13-6585286

43.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         David M. Danziger:                                               71,129         1             13-6737013

44.      Trust Created by Samuel J. Bloomingdale
         Dated 4/15/66 For The Benefit of
         David M. Danziger:                                               55,676         1             13-6214196

45.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Lucy C. Danziger Descendants:                                   108,471         1             13-6102590

46.      Trust Created by U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Lucy C. Danziger Descendants :                                   85,479         1             13-6102592

47.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    31,118         1             13-6102589

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
48.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Lucy C. Danziger Descendants:.                                   46,233         1             13-6102587

49.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    48,145         1             13-6100167

50.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Lucy C. Danziger Descendants:                                   115,335         1             13-6102588

60.      Trust Created by Edgar M. Cullman,Jr.
         Dated 12/25/76 For The Benefit of
         Edgar M. Cullman, III:                                           32,008         1             13-6736143

61.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Edgar M. Cullman, III:                                           90,689         1             13-6737012

63.      Trust Created by Edgar M. Cullman, Jr.
         Dated 12/25/76 For The Benefit of
         Samuel B. Cullman:                                               32,008         1             13-6736142

64.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Samuel B. Cullman:                                               90,689         1             13-6737011

66.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Georgina D. Cullman:                                             88,911         1             13-6737017

67.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              173,270         1             13-6102598

68.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              220,064         1             13-6102599

69.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               68,497         1             13-6100165

70.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               53,898         1             13-6102600

71.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              152,260         1             13-6102601

73.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                                7,877                       13-6102598

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
83.      Trust Created by Susan R. Cullman
         Dated 12/25/76 For The Benefit of
         Carolyn B. Sicher:                                               62,237         1             13-6736147

84.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Carolyn B. Sicher:                                               71,129         1             13-6736170

85.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Susan R. Cullman Descendants:                                   116,847         1             13-6102608

86.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Susan R. Cullman Descendants:                                   159,498                       13-6102609

87.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    63,127         1             13-6100169

88.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    60,459         1             13-6102610

89.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Susan R. Cullman Descendants:                                   168,762         1             13-6102611


                                                              /s/ Lucy C. Danziger
                                                              ---------------------------------------
                                                              Lucy C. Danziger, not in her individual
                                                              capacity but solely as a trustee of
                                                              the above named trusts.

29.      Lucy C. Danziger - personal                                     363,834         1             ###-##-####


                                                               /s/ Lucy C. Danziger
                                                               --------------------------------------------
                                                               Lucy C. Danziger, in her individual capacity

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
91.      B. Bros. Realty Limited Partnership
         Lucy C. Danziger & John L. Ernst
         General Partners                                              1,039,338         1             13-3313591


                                                              /s/ Lucy C. Danziger
                                                              ---------------------------------------
                                                              Lucy C. Danziger, not in her individual
                                                              capacity but sole as General Partner
                                                              for the above named Partnership

</TABLE>


<PAGE>


IV.      TRUSTS OF WHICH EDGAR M. CULLMAN, JR. IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
19.      Trust Created U/C/O/W Richard C. Ernst
         Dated 6/19/84 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     26,655         1             13-6896905

21.      Trust Created U/W/O Susan B. Ernst
         Dated 4/19/81 For The Benefit of Carolyn S. Fabrici
         Family:                                                           8,891                       13-6810526

26.      Trust Created U/W/O Joseph F. Cullman, Jr.
         Dated 6/30/50 For The Benefit of
         Edgar M. Cullman:                                               339,854                       13-6828719

34.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Lucy C. Danziger:                                                77,441         1             13-6102593

37.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         Rebecca D. Gamzon:                                               80,020         1             13-6585287

38       Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         Rebecca D. Gamzon:                                               14,225         1             13-6736178

39.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Rebecca D. Gamzon:                                               72,018         1             13-6737018

41.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         David M. Danziger:                                               79,131         1             13-6585286

42.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         David M. Danziger:                                               14,225         1             13-6736410

43.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         David M. Danziger:                                               71,129         1             13-6737013

45.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Lucy C. Danziger Descendants:                                   108,471         1             13-6102590

47.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    31,118         1             13-6102589

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
48.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Lucy C. Danziger Descendants:                                    46,233         1             13-6102587

49.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    48,145         1             13-6100167

50.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Lucy C. Danziger Descendants:                                    15,335         1             13-6102588

55.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                          111,165         1             13-6102595

56.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                           44,340                       13-6102596

57.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Edgar M. Cullman, Jr.:                                          178,667         1             13-6102597

58.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Edgar M. Cullman, Jr.:                                           61,215         1             13-6102603

61.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Edgar M. Cullman, III:                                           90,689         1             13-6737012

64.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Samuel B. Cullman:                                               90,689         1             13-6737011

66.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Georgina D. Cullman:                                             88,911         1             13-6737017

67.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                             173,270          1             13-6102598

68.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              220,064         1             13-6102599

69.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               68,497         1             13-6100165

70.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               53,898         1             13-6102600

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
71.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              152,260         1             13-6102601

72.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               90,387         1             13-6102602

73.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                                7,877                       13-6102598

81.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Susan R. Cullman:                                                88,973         1             13-6102613

83.      Trust Created by Susan R. Cullman
         Dated 12/25/76 For The Benefit of
         Carolyn B. Sicher:                                               62,237         1             13-6736147

84.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Carolyn B. Sicher:                                               71,129         1             13-6736170

85.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Susan R. Cullman Descendants:                                   116,847         1             13-6102608

86.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Susan R. Cullman Descendants:                                   159,498                       13-6102609

87.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    63,127         1             13-6100169

88.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    60,459         1             13-6102610


                                                              /s/ Edgar M. Cullman
                                                              ----------------------------------
                                                              Edgar M. Cullman, Jr. not in his individual
                                                              capacity but solely as a trustee of
                                                              the above named trusts.

</TABLE>

<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
54.      Edgar M. Cullman, Jr. - personal                                539,252         1             ###-##-####

                                                                  /s/ Edgar M. Cullman
                                                                  -------------------------------------------
                                                                  Edgar M. Cullman, in his individual capacity

</TABLE>

<PAGE>


V.       TRUSTS OF WHICH SUSAN R. CULLMAN IS A TRUSTEE:

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
26.      Trust Created U/W/O Joseph F. Cullman, Jr.
         Dated 6/30/50 For The Benefit of
         Edgar M. Cullman:                                               339,854                       13-6828719

38.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         Rebecca D. Gamzon:                                               14,225         1             13-6736178

39.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Rebecca D. Gamzon:                                               72,018         1             13-6737018

42.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         David M. Danziger:                                               14,225         1             13-6736410

43.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         David M. Danziger:                                               71,129         1             13-6737013

47.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    31,118         1             13-6102589

48.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Lucy C. Danziger Descendants:                                    46,233         1             13-6102587

49.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    48,145         1             13-6100167

50.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Lucy C. Danziger Descendants:                                   115,335         1             13-6102588

60.      Trust Created by Edgar M. Cullman,Jr.
         Dated 12/25/76 For The Benefit of
         Edgar M. Cullman, III:                                           32,008         1             13-6736143

61.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Edgar M. Cullman, III:                                           90,689         1             13-6737012

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
64.      Trust Created by Edgar M. Cullman, Jr.
         Dated 12/25/76 For The Benefit of
         Samuel B. Cullman:                                               32,008         1             13-6736142

65.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Samuel B. Cullman:                                               90,689         1             13-6737011

66.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Georgina D. Cullman:                                             88,911         1             13-6737017

67.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              173,270         1             13-6102598

68.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              220,064         1             13-6102599

69.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               68,497         1             13-6100165

70.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               53,898         1             13-6102600

73.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                                7,877         1             13-6102598

76.      Trust Created by Samuel J. & Rita G. Bloomingdale
         Dated 1/10/50 For The Benefit of
         Susan R. Cullman:                                               226,190                       13-6102604

77.      Trust Created by Edgar M. Cullman & Louise B. Cullman
         Dated 3/21/50 For The Benefit of
         Susan R. Cullman:                                                83,194         1             13-6102605

78.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman:                                               115,584         1             13-6102606

79.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman:                                                52,635         1             13-6102607

80.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Susan R. Cullman:                                               178,222         1             13-6102591

84.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of

</TABLE>


<PAGE>


VII.     TRUSTS OF WHICH JOHN L. ERNST IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
2.       Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         John L. Ernst:                                                    4,890         1             13-6100132


3.       Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         John L. Ernst:                                                   13,696                       13-6100135

7.       Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of John L. Ernst
         Descendants:                                                     11,469                       13-6100141

8.       Trust Created by Susan B. Ernst
         Dated 4/9/52 For the Benefit of John L. Ernst
         Descendants:                                                     19,400                       13-6100138

9.       Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For the Benefit of John L. Ernst
         Descendants:                                                     14,199                       13-6100143

10.      Trust Created U/C/O/W Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                     21,098         1             13-6387289

11.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                    173,990                       13-6100148

12.      Trust Created U/W/P Susan B. Ernst
         Dated 4/19/81 For The Benefit of John L. Ernst
         Family:                                                          33,155         1             13-6810525

14.      Trust Created by Susan B. Ernst
         Dated 4/9/52 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     17,088                       13-1000139

15.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of Carolyn S. Fabrici:              6,223                       13-6100136

16.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Carolyn S. Fabrici:             6,735                       13-6100130

17.      Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of Carolyn S. Fabrici
         Descendants                                                      52,017         1             13-6100139


</TABLE>

<PAGE>


VIII.    TRUST OF WHICH ALEXANDRA ERNST IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
2.       Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         John L. Ernst:                                                    4,890         1             13-6100132


3.       Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         John L. Ernst:                                                   13,696                       13-6100135

7.       Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of John L. Ernst
         Descendants:                                                     11,469                       13-6100141

8.       Trust Created by Susan B. Ernst
         Dated 4/9/52 For the Benefit of John L. Ernst
         Descendants:                                                     19,400                       13-6100138

9.       Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For the Benefit of John L. Ernst
         Descendants:                                                     14,199                       13-6100143

10.      Trust Created U/C/O/W Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                     21,098         1             13-6387289

11.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                    173,990                       13-6100148

14.      Trust Created by Susan B. Ernst
         Dated 4/9/52 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     17,088                       13-1000139

15.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of Carolyn S. Fabrici:              6,223                       13-6100136

16.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Carolyn S. Fabrici:             6,735                       13-6100130

17.      Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of Carolyn S. Fabrici
         Descendants                                                      52,017         1             13-6100139

18.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     15,675         1             13-6100144

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
23.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100134

24.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100131


                                                              /s/ Alexandra Ernst
                                                              --------------------------------------
                                                              Alexandra Ernst, not in her individual
                                                              capacity but solely as a trustee of the
                                                              above named trusts.

4.       Alexandra Ernst - personal                                        6,881                       ###-##-####


                                                              /s/ Alexandra Ernst
                                                              -------------------------------------------
                                                              Alexandra Ernst, in her individual capacity

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
18.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     15,675         1             13-6100144

19.      Trust Created U/C/O/W Richard C. Ernst
         Dated 6/19/84 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     26,655         1             13-6896905

20.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                    173,990                       13-6100149

21.      Trust Created U/W/O Susan B. Ernst
         Dated 4/19/81 For The Benefit of Carolyn S. Fabrici
         Family:                                                           8,891                       13-6810526

23.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100134

24.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100131

38.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         Rebecca D. Gamzon:                                               14,225         1             13-6736178

42.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         David M. Danziger:                                               14,225         1             13-6736410

60.      Trust Created by Edgar M. Cullman,Jr.
         Dated 12/25/76 For The Benefit of
         Edgar M. Cullman, III:                                           32,008         1             13-6736143

63.      Trust Created by Edgar M. Cullman, Jr.
         Dated 12/25/76 For The Benefit of
         Samuel B. Cullman:                                               32,008         1             13-6736142

83.      Trust Created by Susan R. Cullman
         Dated 12/25/76 For The Benefit of
         Carolyn B. Sicher:                                               62,237         1             13-6736147


                                                               /s/ John L. Ernst
                                                               ------------------------------------
                                                               John L. Ernst, not in his individual
                                                               capacity but solely as a trustee of
                                                               the above named trusts

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
1.       John L. Ernst - personal                                         26,673         1             ###-##-####

                                                               /s/ John L. Ernst
                                                               -----------------------------------------
                                                               John L. Ernst, in his individual capacity

5.       Jessica P. Ernst - personal                                       5,556                       101-66-910

                                                                /s/ John L. Ernst
                                                                --------------------------------------------------
                                                                John L. Ernst, not in his individual capacity, but
                                                                as Parent of the above named minor child

22.      Dorothy P. Ernst - personal
         John L. Ernst, Guardian                                          11,909         1             065-38-791


                                                               /s/ John L. Ernst
                                                               -------------------------------------
                                                               John L. Ernst, not in his individual
                                                               capacity but solely as Guardian for the
                                                               above named individual

</TABLE>

<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
         Carolyn B. Sicher:                                               71,129         1             13-6736170

85.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Susan R. Cullman Descendants:                                   116,847         1             13-6102608

86.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Susan R. Cullman Descendants:                                   159,498                       13-6102609

87.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    63,127         1             13-6100169

88.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    60,459         1             13-6102610

89.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Susan R. Cullman Descendants:                                   168,762         1             13-6102611

90.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Susan R. Cullman Descendants:                                    76,419         1             13-6102612



                                                              /s/ Susan R. Cullman
                                                              --------------------------------------------
                                                              Susan R. Cullman, not in her individual
                                                              capacity but solely as a trustee of the above
                                                              named trusts

75.      Susan R. Cullman - personal                                     390,165                       ###-##-####


                                                              /s/ Susan R. Cullman
                                                              ---------------------------------------------
                                                              Susan R. Cullman, in her individual capacity

</TABLE>

<PAGE>


VI.      TRUSTS OF WHICH CAROLYN S. FABRICI IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
10.      Trust Created U/C/O/W Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                     21,098         1             13-6387289

11.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                    173,990                       13-6100148

14.      Trust Created by Susan B. Ernst
         Dated 4/9/52 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     17,088                       13-1000139

15.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of Carolyn S. Fabrici:              6,223                       13-6100136

16.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Carolyn S. Fabrici:             6,735                       13-6100130

17.      Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of Carolyn S. Fabrici
         Descendants                                                      52,017         1             13-6100139

18.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                      5,675         1             13-6100144

19.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     26,655         1             13-6896905

20.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                    173,990                       13-6100149

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
23.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst :             17,666                       13-6100134

24.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100131



                                                               /s/ Carolyn S. Fabrici
                                                              -----------------------------------------
                                                              Carolyn S. Fabrici, not in her individual
                                                              capacity but solely as a trustee of the
                                                              above named trusts.

13.      Carolyn S. Fabrici - personal                                   106,062                       ###-##-####



                                                              /s/ Carolyn S. Fabrici
                                                              ---------------------------------------------
                                                              Carolyn S. Fabrici, in her individual capacity

</TABLE>

<PAGE>


IX.      TRUSTS OF WHICH FREDERICK M. DANZIGER IS A TRUSTEE


<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
12.      Trust Created U/W/O Susan B. Ernst
         Dated 4/19/81 For The Benefit of John L. Ernst
         Family:                                                          33,155         1             13-6810525

19.      Trust Created U/C/O/W Richard C. Ernst
         Dated 6/19/84 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     26,655         1             13-6896905

36.      Trust Created by Lucy C. Danziger
         Dated 12/24/69 For The Benefit of
         Rebecca D. Gamzon:                                              101,358         1             13-6345528

37.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         Rebecca D. Gamzon:                                               80,020         1             13-6585287

38.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         Rebecca D. Gamzon:                                               14,225         1             13-6736178

39.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Rebecca D. Gamzon:                                               72,018         1             13-6737018

41.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         David M. Danziger:                                               79,131         1             13-6585286

42.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         David M. Danziger:                                               14,225         1             13-6736410

43.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         David M. Danziger:                                               71,129         1             13-6737013

44.      Trust Created by Samuel J. Bloomingdale
         Dated 4/15/66 For The Benefit of
         David M. Danziger:                                               55,676         1             13-6214196

52.      Trust Created by Elsie B. Paskus
         Dated 8/26/64 For The Benefit of
         Frederick M. Danziger:                                            6,223                       13-6159963

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
53.      Trust Created by Elsie B. Paskus
         Dated 8/26/64 For The Benefit of
         Richard M. Danziger:                                             13,336                       13-6159970

66.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Georgina D. Cullman:                                             88,911         1             13-6737017



                                                     /s/ Frederick M. Danziger
                                                     --------------------------------------------
                                                     Frederick M. Danziger, not in his individual
                                                     capacity but solely as a trustee of the above
                                                     named trusts


51.      Frederick M. Danziger - personal                                 73,538                       ###-##-####


                                                     /s/ Frederick M. Danziger
                                                     ------------------------------------------------
                                                     Frederick M. Danziger in his individual capacity

</TABLE>


<PAGE>


TRUSTS OF WHICH ELISSA F. CULLMAN IS A TRUSTEE


<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
60.      Trust Created by Edgar M. Cullman,Jr.
         Dated 12/25/76 For The Benefit of
         Edgar M. Cullman, III:                                           32,008         1             13-6736143

61.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Edgar M. Cullman, III:                                           90,689         1             13-6737012

63.      Trust Created by Edgar M. Cullman, Jr.
         Dated 12/25/76 For The Benefit of
         Samuel B. Cullman:                                               32,008         1             13-6736142

64.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Samuel B. Cullman:                                               90,689         1             13-6737011



                                                                      /s/ Elissa F. Cullman
                                                                      ----------------------------------------
                                                                      Elissa F. Cullman, not in her individual
                                                                      capacity but solely as a trustee of the
                                                                      above named trusts

74.      Elissa F. Cullman - personal                                     75,574                       ###-##-####


                                                                      /s/ Elissa F. Cullman
                                                                      ---------------------------------------------
                                                                      Elissa F. Cullman, in her individual capacity

</TABLE>

<PAGE>


XI.      TRUSTS OF WHICH MARGOT P. ERNST IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
2.       Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         John L. Ernst:                                                    4,890         1             13-6100132


3.       Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         John L. Ernst:                                                   13,696                       13-6100135

7.       Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of John L. Ernst
         Descendants:                                                     11,469                       13-6100141

8.       Trust Created by Susan B. Ernst
         Dated 4/9/52 For the Benefit of John L. Ernst
         Descendants:                                                     19,400                       13-6100138

9.       Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For the Benefit of John L. Ernst
         Descendants:                                                     14,199                       13-6100143



                                                                      /s/ Margot P. Ernst
                                                                      -----------------------------------
                                                                      Margot P. Ernst, not in her individual
                                                                      capacity but solely as a trustee of the above
                                                                      named trusts

</TABLE>

<PAGE>


XII. TRUSTS OF WHICH RICHARD M. DANZIGER IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
36.      Trust Created by Lucy C. Danziger
         Dated 12/24/69 For The Benefit of
         Rebecca D. Gamzon:                                              101,358         1             13-6345528

52.      Trust Created by Elsie B. Paskus
         Dated 8/26/64 For The Benefit of
         Frederick M. Danziger:                                            6,223                       13-6159963

53.      Trust Created by Elsie B. Paskus
         Dated 8/26/64 For The Benefit of
         Richard M. Danziger                                              13,336                       13-6159970



                                                                      /s/ Richard M. Danziger
                                                                      ---------------------------------------------
                                                                      Richard M. Danziger, not in his individual
                                                                      capacity but solely as a trustee of the above
                                                                      named trusts

</TABLE>


<PAGE>

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
91.      B. Bros. Realty Limited Partnership
         Lucy C. Danziger & John L. Ernst
         General Partners                                              1,039,338         1             13-3313591


                                                                  /s/ Lucy C. Danziger
                                                                  ---------------------------------
                                                                  Lucy C. Danziger, as General Partner

                                                                  /s/ John L. Ernst
                                                                  ---------------------------------
                                                                  John L. Ernst, as General Partner


92.      Samuel J. Bloomingdale Foundation                                87,319                       13-6099790


                                                                  /s/ Susan R. Cullman
                                                                  -----------------------------------
                                                                  Susan R. Cullman, as President


93.      Louise B. & Edgar M. Cullman Foundation                          28,451                       13-6100041


                                                                  /s/ Susan R. Cullman
                                                                  ------------------------------------
                                                                  Susan R. Cullman, as President


95.      Justus Heijmans Foundation                                          889                       13-6272082


                                                                  /s/ Edgar M. Cullman
                                                                  -------------------------------------
                                                                  Edgar M. Cullman, as Trustee


94.      Richard C. & Susan B. Ernst Foundation                           53,560                       13-6153761


                                                                  /s/ John L. Ernst
                                                                  --------------------------------------
                                                                   John L. Ernst, as President

</TABLE>

<PAGE>


<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>

4.       Alexandra Ernst - personal                                        6,881                       ###-##-####

         /s/ Alexandra Ernst
         ---------------------------


6.       Matthew L. Ernst - personal                                       5,556                       ###-##-####

         /s/ Matthew L. Ernst
         ---------------------------


59.      Edgar M. Cullman, III - personal                                 60,431         1             ###-##-####

         /s/ Edgar M. Cullman
         ---------------------------


62.      Samuel B. Cullman - personal                                     83,550         1             ###-##-####

         /s/ Samuel B. Cullman
         ---------------------------


65.      Georgina D. Cullman - personal                                   34,577         1             ###-##-####

         /s/ Georgina D. Cullman
         ---------------------------


82.      Carolyn B. Sicher - personal                                     95,233         1             ###-##-####

         /s/ Carolyn B. Sicher
         ---------------------------

</TABLE>


<PAGE>

                                                                      EXHIBIT C


                            STOCK PURCHASE AGREEMENT

                  STOCK PURCHASE AGREEMENT (the "AGREEMENT"), dated as of
January 19, 2000, between certain shareholders signatories hereto (each a "C&E
SHAREHOLDER" and together the "C&E SHAREHOLDERS") of General Cigar Holdings,
Inc., a Delaware corporation (the "COMPANY"), and Swedish Match AB, a Kingdom of
Sweden corporation ("SWEDISH MATCH").


                                    RECITALS


                  A. Whereas, Swedish Match desires to purchase from C&E
Shareholders and C&E Shareholders desire to sell to Swedish Match, an aggregate
of 3.5 million shares of Class B Common Stock of the Company (the "STOCK
PURCHASE").

                  B. Whereas concurrently with the execution and delivery of
this Agreement Swedish Match, the Company and SM Merger Corporation, a Delaware
corporation ("SM ACQUISITION"), are entering into an Agreement and Plan of
Merger (the "MERGER AGREEMENT") which provides for the merger of SM Acquisition
with and into the Company (the "MERGER").

                  C. All terms used herein and not otherwise defined herein
shall have the meanings assigned to them in the Merger Agreement.


                                    AGREEMENT


                  NOW, THEREFORE, In consideration of the mutual covenants and
promises contained herein and for other good and valuable consideration the
receipt and adequacy of which are hereby acknowledged, the parties hereto agree
as follows:

I.   PURCHASE OF COMPANY SHARES

     1.1 SALE OF THE COMPANY SHARES. Upon the terms and subject to the
conditions contained herein, at the Closing each C&E Shareholder shall sell,
convey, transfer, assign and deliver to Swedish Match the shares of Class B
Common Stock of the Company set forth with respect to such C&E Shareholder on
Schedule A hereto (the "SHARES"), free and clear of all Liens (provided that the
C&E Representative shall have the right, upon notice to Swedish Match, to modify
the allocation of shares set forth on Schedule A among the C&E Shareholders
prior to the Closing as long as (i) the aggregate number of Shares being sold by
all the C&E Shareholders remains unchanged and (ii) Edgar M. Cullman, Sr. and
Edgar M. Cullman, Jr., do not sell more than one third of their current holdings
of shares of Class B Common Stock (owned directly or indirectly) pursuant to
this Agreement.


<PAGE>


     1.2 CONSIDERATION FOR THE SHARES. Upon the terms and subject to the
conditions contained herein, at the Closing, Swedish Match shall pay to the C&E
Shareholders $15.00 per Share, constituting an aggregate of $52.5 million (the "
AGGREGATE PURCHASE PRICE").

     1.3 DELIVERY OF SHARES. At the Closing the C&E Representative will deliver
to Swedish Match a duly issued and executed stock certificate, registered in the
name of Swedish Match and representing all the Shares being sold hereunder.

     1.4 DELIVERY OF PURCHASE PRICE. At the Closing, Swedish Match will deliver
to the C&E Representative the Aggregate Purchase Price in immediately available
funds payable to the account designated by the C&E Representative. Swedish
Match's obligations with respect to the delivery of the purchase price for the
Shares shall terminate upon the delivery of the Aggregate Purchase Price in
accordance with the first sentence of this Section 1.4, and the C&E
Representative shall be solely responsible for the distribution to each C&E
Shareholder of its portion of the Aggregate Purchase Price.

     1.5 THE CLOSING. The Closing of the purchase and sale of the Shares
hereunder (the "CLOSING") shall occur immediately prior to consummation of the
Merger, provided that all conditions precedent to consummation of the Merger
(other than as agreed upon by Swedish Match and the C&E Representative) have
been satisfied.

II.  SWEDISH MATCH'S REPRESENTATIONS AND WARRANTIES

     Swedish Match represents and warrants to the C&E Shareholders as of the
Closing Date as follows:

     2.1 ORGANIZATION AND STANDING. Swedish Match is duly organized, validly
existing and in good standing under the laws of the Kingdom of Sweden and has
full corporate power and authority to conduct its business as it is presently
being conducted and to own and lease its Assets.

     2.2 CORPORATE POWER; AUTHORIZATION. Swedish Match has all requisite
corporate power and authority to enter into this Agreement and to consummate the
transactions contemplated hereby. The execution and delivery of this Agreement
by Swedish Match, and the consummation of the transactions contemplated hereby,
have been duly authorized by all necessary corporate action on the part of
Swedish Match. This Agreement has been duly executed and delivered by Swedish
Match and constitutes a valid and binding obligation of Swedish Match
enforceable in accordance with its terms.

     2.3 NO CONFLICTS. Neither the execution and delivery of this Agreement by
Swedish Match, nor the consummation of the transactions contemplated hereby and
compliance with the terms hereof will violate, conflict with or result in a
breach, or constitute a default (with or without notice or lapse of time or
both) under any provision of, the articles of association of Swedish Match, any
trust agreement, loan or credit agreement, note, bond, mortgage, indenture,
lease or other agreement, instrument, permit, concession, franchise, license,
judgment, order,


<PAGE>


notice, decree, statute, law, ordinance, rule or regulation applicable to
Swedish Match or to Swedish Match's property or assets.

     2.4 FINANCING. Swedish Match has, or will have immediately prior to the
Closing, sufficient funds to perform its obligations hereunder. Such funds
(whether provided by Swedish Match or by a permitted designee, transferee or
assignee of Swedish Match pursuant to SECTION 5.2 hereof) will not come from
General Cigar Holdings, Inc., any of the subsidiaries of General Cigar Holdings,
Inc., SM Acquisition Corporation, or debt whose acquisition or financing was
based upon the profits or assets of General Cigar Holdings, Inc., any of the
subsidiaries of General Cigar Holdings, Inc. or SM Acquisition Corporation.

III. SELLER'S REPRESENTATIONS AND WARRANTIES

     Each C&E Shareholder, severally (and not jointly) represents and warrants
to Swedish Match as of the Closing Date as follows:

     3.1 AUTHORITY. Such C&E Shareholder has all requisite power and authority
to enter into this Agreement and to consummate the transactions contemplated
hereby. This Agreement has been duly authorized, executed and delivered by such
C&E Shareholder and constitutes a valid and binding obligation of such C&E
Shareholder enforceable in accordance with its terms. If any C&E Shareholder is
married and the Shares of such C&E Shareholder constitute community property or
otherwise needs spousal or other approval for this Agreement to be legal, valid
and binding with respect to such Shares, this Agreement has been duly
authorized, executed and delivered by, and constitutes a valid and binding
agreement of, such C&E Shareholder's spouse, enforceable against such spouse in
accordance with its terms. If such C&E Shareholder is a trust, no consent of any
beneficiary is required for the execution and deliver of this Agreement or the
consummation of the transactions contemplated hereby.

     3.2 NO CONFLICTS. None of (i) the execution and delivery of this Agreement;
(ii) the consummation of the transactions contemplated hereby; or (iii)
compliance with the terms hereof will violate, conflict with or result in a
breach, or constitute a default (with or without notice of lapse of time or
both) under any provision of, any trust agreement, loan or credit agreement,
note, bond, mortgage, indenture, lease or other agreement, instrument, permit,
concession, franchise, license, judgment, order, notice, decree, statute, law,
ordinance, rule or regulation applicable to such C&E Shareholder or to such C&E
Shareholder's property or assets.

     3.3 THE SHARES. Such C&E Shareholder is the record and beneficial owner of,
or is trustee of a trust that is the record holder of and whose beneficiaries
are the beneficial owners of, and has good and marketable title to, the Shares
set forth opposite such C&E Shareholder's name on Schedule A hereto, free and
clear of any mortgage, lien, pledge, charge, encumbrance, security interest or
other adverse claim (collectively "LIENS"). To the best of such C&E Shareholder'
knowledge each such Share has been duly authorized and validly issued and is
fully paid and non-assessable. Upon delivery of the stock certificates therefor
at the Closing in accordance with Section 1.3, Swedish Match or its designee
will acquire good, valid and marketable title to the Shares, free and clear of
all Liens. Each C&E Shareholder has the sole


<PAGE>


right to vote, or to dispose, of such Shares, and none of such Shares is subject
to any agreement, arrangement or restriction with respect to the voting of such
Shares. Except for the this Agreement and the C&E Voting Agreement, (i) there
are, and as of the Closing there will be no agreements or arrangements of any
kind, contingent or otherwise, obligating any C&E Shareholder to sell, transfer,
assign, grant a participation interest in, option pledge, hypothecate or
otherwise dispose or encumber (each, a "TRANSFER"), or cause to be Transferred,
any of the Shares, and (ii) no Person has any contractual or other right or
obligation to purchase or otherwise acquire any of the Shares.

IV.  CONDITIONS TO THE STOCK PURCHASE

     4.1 CONDITIONS TO THE OBLIGATIONS OF EACH PARTY. The obligations of the C&E
Shareholders, on the one hand, and Swedish Match on the other hand, to
consummate the transactions contemplated hereby at the Closing are subject to
the satisfaction, on or prior to the Closing Date, of each of the conditions set
forth in Article VII of the Merger Agreement (other than as agreed upon by
Swedish Match and the C&E Representative). In addition unless waived by Swedish
Match, the obligation of Swedish Match to consummate the transactions
contemplated hereby will be subject to all representations and warranties of the
C&E Shareholders contained in this Agreement being true and correct in all
material respects when made and as of the date of the Closing.

V.   MISCELLANEOUS

     5.1 AMENDMENT. This Agreement may be amended, modified or supplemented
only by a written instrument executed by the C&E Representative (on behalf of
the C&E Shareholders) and Swedish Match.

     5.2 ASSIGNMENT. Swedish Match may, in its sole discretion, assign or
transfer all or any of its rights, interests and obligations under this
Agreement to any of its Subsidiaries, PROVIDED, that Swedish Match shall not
assign or transfer any of its rights, interests or obligations under this
Agreement to General Cigar Holdings, Inc. or SM Acquisition and PROVIDED
FURTHER, that no such permissible assignment or transfer shall relieve
Swedish Match of any liability under this Agreement and Swedish Match shall
be jointly and severally liable for the obligations of its transferee or
assignee under this Agreement.

     5.3 APPLICABLE LAW; CONSENT TO JURISDICTION. This Agreement shall be
construed and enforced in accordance with, and be governed by, the internal
laws of the State of New York, without regard to its choice of law rules, and
the parties consent to the exclusive jurisdiction of the federal and state
courts located in the city of New York to resolve any dispute relating to
this Agreement.

     5.4 TERMINATION. This agreement shall terminate upon the termination of the
Merger Agreement, and no part of this Agreement shall survive such termination.

     5.5 SURVIVABILITY. The representations and warranties contained in this
Agreement shall survive the Closing.


<PAGE>


     5.6 COUNTERPARTS. This Agreement may be executed in any number of
counterparts; each of which shall be deemed to be an original and all of which
together shall be deemed to be one and the same instrument.

     5.7 STOCK TRANSFER TAXES. Any applicable stock transfer taxes shall be paid
by the C&E Shareholders.

     5.8 C&E REPRESENTATIVE. Each C&E Shareholder hereby designates and appoints
each of Edgar M. Cullman, Sr. and Edgar M. Cullman, Jr., acting jointly or
individually, as its attorney(s)-in-fact with full power of substitution for
each of them (each, a "C&E REPRESENTATIVE"), to serve as the representative(s)
of each such C&E Shareholder to perform all such acts as are required,
authorized or contemplated by this Agreement to be performed by such person and
hereby acknowledges that the C&E Representatives shall be the only persons
authorized to take any action so required, authorized or contemplated by this
Agreement by each such C&E Shareholder. Each such C&E Shareholder further
acknowledges that the foregoing appointment and designation shall be deemed to
be coupled with an interest and shall survive the death or incapacity of such
C&E Shareholder. Each such C&E Shareholder hereby authorizes (and each such
Permitted Transferee shall be deemed to have authorized) the other parities
hereto to disregard any notices or other action taken by such C&E Shareholder
pursuant to this Agreement, except for notice and actions taken by any C&E
Representatives. The other parties hereto are and will be entitled to rely on
any action so taken or any notice given by the C&E Representatives and are and
will be entitled and authorized to give notices only to the C&E Representatives
for any notice contemplated by this Agreement to be given to any such C&E
Shareholder. A successor to the C&E Representatives may be chosen by a majority
in interest of the C&E Shareholders; provided that notice thereof is given by
the new C&E Representative to the Company and to Swedish Match.

[signature page follows]


<PAGE>


                  IN WITNESS WHEREOF, Swedish Match and C&E Shareholders have
executed this Agreement as of the day and year first above written.

                                  SWEDISH MATCH AB

                                  By: /s/ Massimo Rossi
                                     -----------------------------------
                                       Name:
                                       Title:

Each of the undersigned
hereby acknowledges and
accepts his appointment as a
C&E Representative pursuant
to Section 5.8:

/s/ Edgar M. Cullman
- -------------------------
Edgar M. Cullman

/s/ Edgar M. Cullman, Jr.
- -------------------------
Edgar M. Cullman, Jr.


<PAGE>


I.       TRUSTS OF WHICH LOUISE B. CULLMAN IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
2.       Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         John L. Ernst:                                                    4,890         1             13-6100132


3.       Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         John L. Ernst:                                                   13,696                       13-6100135

7.       Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of John L. Ernst
         Descendants:                                                     11,469                       13-6100141

8.       Trust Created by Susan B. Ernst
         Dated 4/9/52 For the Benefit of John L. Ernst
         Descendants:                                                     19,400                       13-6100138

9.       Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For the Benefit of John L. Ernst
         Descendants:                                                     14,199                       13-6100143

10.      Trust Created U/C/O/W Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                     21,098         1             13-6387289

11.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                    173,990                       13-6100148

14.      Trust Created by Susan B. Ernst
         Dated 4/9/52 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     17,088                       13-1000139

15.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of Carolyn S. Fabrici:              6,223                       13-6100136

16.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Carolyn S. Fabrici:             6,735                       13-6100130

17.      Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of Carolyn S. Fabrici
         Descendants                                                      52,017         1             13-6100139


</TABLE>

<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
18.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     15,675         1             13-6100144

19.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                    173,990                       13-6100149

23.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst :             17,666                       13-6100134

24.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100131

28.      Trust Created by Rita G. Bloomingdale
         Dated 11/27/31 For The Benefit of
         Louise B. Cullman                                               133,367                       13-6045860

30.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger:                                               129,775         1             13-6102584

31.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger                                                 24,086         1             13-6103585

32.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Lucy C. Danziger:                                               171,234                       13-6102586

33.      Trust Created by Louise B. Cullman
         Dated 12/16/43 For The Benefit of
         Lucy C. Danziger:                                                98,976         1             13-6102581

34.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Lucy C. Danziger:                                                77,441         1             13-6102593

41.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Lucy C. Danziger Descendants:                                   108,471         1             13-6102590

42.      Trust Created by U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Lucy C. Danziger Descendants:                                    85,479         1             13-6102592

43.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    48,145         1             13-6100167

55.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                           11,165         1             13-6102595

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
56.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                           44,340                       13-6102596

57.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of

         Edgar M. Cullman, Jr.:                                          178,667                       113-6102597

58.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Edgar M. Cullman, Jr:                                            61,215         1             13-6102603

66.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               68,497         1             13-6100165

67.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              152,260         1             13-6102601

68.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Edgar M. Cullman, Jr. Descendants                                90,387         1             13-6102602

76.      Trust Created by Samuel J. & Rita G. Bloomingdale
         Dated 1/10/50 For The Benefit of
         Susan R. Cullman                                                226,190                       13-6102604

77.      Trust Created by Edgar M. Cullman & Louise B. Cullman
         Dated 3/21/50 For The Benefit of
         Susan R. Cullman                                                 83,194         1             13-6102605

78.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman, Trustees:                                     115,584         1             13-6102606

79.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman:                                                52,635         1             13-6102607

80.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Susan R. Cullman:                                               178,222         1             13-6102591

81.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Susan R. Cullman:                                                88,973         1             13-6102613

83.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    63,127         1             13-6100169

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
84.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Susan R. Cullman Descendants:                                   168,762         1             13-6102611

85.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Susan R. Cullman Descendants:                                    76,419         1             13-6102612


                                                                  /s/ Louise B. Cullman
                                                                  -------------------------------------
                                                                  Louise B. Cullman, not in her individual
                                                                  capacity but solely as a trustee of the
                                                                  above named trusts

27.      Louise B. Cullman - personal                                    459,716                       ###-##-####


                                                                  /s/ Louise B. Cullman
                                                                  -----------------------------------
                                                                  Louise B. Cullman, in her individual capacity

</TABLE>


<PAGE>


II.      TRUSTS OF WHICH EDGAR M. CULLMAN IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
10.      Trust Created U/C/O/W Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                     21,098         1             13-6387289

11.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                    173,990                       13-6100148

18.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     15,675         1             13-6100144

20.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                    173,990                       13-6100149

26.      Trust Created U/W/O Joseph F. Cullman, Jr.
         Dated 6/30/50 For The Benefit of
         Edgar M. Cullman:                                               339,854                       13-6828719

30.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger:                                               129,775         1             13-6102584

31.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger:                                                24,086         1             13-6103585

32.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Lucy C. Danziger:                                               171,234                       13-6102586

33.      Trust Created by Louise B. Cullman
         Dated 12/16/43 For The Benefit of
         Lucy C. Danziger:                                                98,976         1             13-6102581

34.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Lucy C. Danziger:                                                77,441         1             13-6102593

44.      Trust Created by Samuel J. Bloomingdale
         Dated 4/15/66 For The Benefit of
         David M. Danziger:                                               55,676         1             13-6214196

45.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Lucy C. Danziger Descendants:                                   108,471         1             13-6102590

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
46       Trust Created by U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Lucy C. Danziger Descendants:                                    85,479         1             13-6102592

47.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    31,118         1             13-6102589

48.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Lucy C. Danziger Descendants:                                    46,233         1             13-6102587

50.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Lucy C. Danziger Descendants:                                   115,335         1             13-6102588

55.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                          111,165         1             13-6102595

56.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                           44,340                       13-6102596

57.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Edgar M. Cullman, Jr.:                                          178,667         1             13-6102597

58.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Edgar M. Cullman, Jr.:                                           61,215         1             13-6102603

68.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              220,064         1             13-6102599

70.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               53,898         1             13-6102600

71.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              152,260         1             13-6102601

72.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               90,387         1             13-6102602

73.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                                7,877                       13-6102598

76.      Trust Created by Samuel J. & Rita G.Bloomingdale
         Dated 1/10/50 For The Benefit of
         Susan R. Cullman:                                               226,190                       13-6102604

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
77.      Trust Created by Edgar M. Cullman & Louise B. Cullman
         Dated 3/21/50 For The Benefit of
         Susan R. Cullman:                                                83,194         1             13-6102605

78.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman:                                               115,584         1             13-6102606

79.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman:                                                52,635         1             13-6102607

80.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Susan R. Cullman:                                               178,222         1             13-6102591

81.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Susan R. Cullman:                                                88,973         1             13-6102613

85.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Susan R. Cullman Descendants:                                   116,847         1             13-6102608

86.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Susan R. Cullman Descendants:                                   159,498                       3-6102609

88.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    60,459         1             13-6102610

89.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Susan R. Cullman Descendants:                                   168,762         1             13-6102611

90.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Susan R. Cullman Descendants:                                    76,419         1             13-6102612


                                                              /s/ Edgar M. Cullman
                                                              ---------------------------------------
                                                              Edgar M. Cullman, not in his individual
                                                              capacity but solely as a trustee of the
                                                              above named trusts.

25.      Edgar M. Cullman - personal                                     494,071       101             ###-##-####


                                                               /s/ Edgar M. Cullman
                                                               --------------------------------------------
                                                               Edgar M. Cullman, in his individual capacity

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
92.      Samuel J. Bloomingdale Foundation                                87,319                       13-6099790

93.      Louise B. & Edgar M. Cullman Foundation                          28,451                       13-6100041

95.      Justus Heijmans Foundation                                          889                       13-6272082


                                                              /s/ Edgar M. Cullman
                                                              ---------------------------------------
                                                              Edgar M. Cullman, not in his individual
                                                              capacity but solely as a trustee of the
                                                              above named trusts.

</TABLE>


<PAGE>


III.     TRUSTS OF WHICH LUCY C. DANZIGER IS A TRUSTEE


<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
26.      Trust Created U/W/O Joseph F. Cullman, Jr.
         Dated 6/30/50 For The Benefit of
         Edgar M. Cullman:                                               339,854                       13-6828719

30.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger:                                               129,775         1             13-6102584

31.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger:                                                24,086         1             13-6103585

32.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Lucy C. Danziger:                                               171,234                       13-6102586

37.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         Rebecca D. Gamzon:                                               80,020         1             13-6585287

39.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Rebecca D. Gamzon:                                               72,018         1             13-6737018

41.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         David M. Danziger:                                               79,131         1             13-6585286

43.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         David M. Danziger:                                               71,129         1             13-6737013

44.      Trust Created by Samuel J. Bloomingdale
         Dated 4/15/66 For The Benefit of
         David M. Danziger:                                               55,676         1             13-6214196

45.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Lucy C. Danziger Descendants:                                   108,471         1             13-6102590

46.      Trust Created by U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Lucy C. Danziger Descendants :                                   85,479         1             13-6102592

47.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    31,118         1             13-6102589

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
48.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Lucy C. Danziger Descendants:.                                   46,233         1             13-6102587

49.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    48,145         1             13-6100167

50.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Lucy C. Danziger Descendants:                                   115,335         1             13-6102588

60.      Trust Created by Edgar M. Cullman,Jr.
         Dated 12/25/76 For The Benefit of
         Edgar M. Cullman, III:                                           32,008         1             13-6736143

61.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Edgar M. Cullman, III:                                           90,689         1             13-6737012

63.      Trust Created by Edgar M. Cullman, Jr.
         Dated 12/25/76 For The Benefit of
         Samuel B. Cullman:                                               32,008         1             13-6736142

64.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Samuel B. Cullman:                                               90,689         1             13-6737011

66.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Georgina D. Cullman:                                             88,911         1             13-6737017

67.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              173,270         1             13-6102598

68.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              220,064         1             13-6102599

69.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               68,497         1             13-6100165

70.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               53,898         1             13-6102600

71.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              152,260         1             13-6102601

73.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                                7,877                       13-6102598

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
83.      Trust Created by Susan R. Cullman
         Dated 12/25/76 For The Benefit of
         Carolyn B. Sicher:                                               62,237         1             13-6736147

84.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Carolyn B. Sicher:                                               71,129         1             13-6736170

85.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Susan R. Cullman Descendants:                                   116,847         1             13-6102608

86.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Susan R. Cullman Descendants:                                   159,498                       13-6102609

87.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    63,127         1             13-6100169

88.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    60,459         1             13-6102610

89.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Susan R. Cullman Descendants:                                   168,762         1             13-6102611


                                                              /s/ Lucy C. Danziger
                                                              ---------------------------------------
                                                              Lucy C. Danziger, not in her individual
                                                              capacity but solely as a trustee of
                                                              the above named trusts.

29.      Lucy C. Danziger - personal                                     363,834         1             ###-##-####


                                                               /s/ Lucy C. Danziger
                                                               --------------------------------------------
                                                               Lucy C. Danziger, in her individual capacity

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
91.      B. Bros. Realty Limited Partnership
         Lucy C. Danziger & John L. Ernst
         General Partners                                              1,039,338         1             13-3313591


                                                              /s/ Lucy C. Danziger
                                                              ---------------------------------------
                                                              Lucy C. Danziger, not in her individual
                                                              capacity but solely as a trustee of
                                                              the above named trusts.

</TABLE>


<PAGE>


IV.      TRUSTS OF WHICH EDGAR M. CULLMAN, JR. IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
19.      Trust Created U/C/O/W Richard C. Ernst
         Dated 6/19/84 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     26,655         1             13-6896905

21.      Trust Created U/W/O Susan B. Ernst
         Dated 4/19/81 For The Benefit of Carolyn S. Fabrici
         Family:                                                           8,891                       13-6810526

26.      Trust Created U/W/O Joseph F. Cullman, Jr.
         Dated 6/30/50 For The Benefit of
         Edgar M. Cullman:                                               339,854                       13-6828719

34.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Lucy C. Danziger:                                                77,441         1             13-6102593

37.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         Rebecca D. Gamzon:                                               80,020         1             13-6585287

38       Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         Rebecca D. Gamzon:                                               14,225         1             13-6736178

39.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Rebecca D. Gamzon:                                               72,018         1             13-6737018

41.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         David M. Danziger:                                               79,131         1             13-6585286

42.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         David M. Danziger:                                               14,225         1             13-6736410

43.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         David M. Danziger:                                               71,129         1             13-6737013

45.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Lucy C. Danziger Descendants:                                   108,471         1             13-6102590

47.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    31,118         1             13-6102589

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
48.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Lucy C. Danziger Descendants:                                     6,233         1             13-6102587

49.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    48,145         1             13-6100167

50.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Lucy C. Danziger Descendants:                                    15,335         1             13-6102588

55.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                           11,165         1             13-6102595

56.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                           44,340                       13-6102596

57.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Edgar M. Cullman, Jr.:                                          178,667         1             13-6102597

58.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Edgar M. Cullman, Jr.:                                           61,215         1             13-6102603

61.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Edgar M. Cullman, III:                                           90,689         1             13-6737012

64.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Samuel B. Cullman:                                               90,689         1             13-6737011

66.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Georgina D. Cullman:                                             88,911         1             13-6737017

67.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                             173,270          1             13-6102598

68.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              220,064         1             13-6102599

69.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               68,497         1             13-6100165

70.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               53,898         1             13-6102600

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
71.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              152,260         1             13-6102601

72.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               90,387         1             13-6102602

73.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                                7,877                       13-6102598

81.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Susan R. Cullman:                                                88,973         1             13-6102613

83.      Trust Created by Susan R. Cullman
         Dated 12/25/76 For The Benefit of
         Carolyn B. Sicher:                                               62,237         1             13-6736147

84.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Carolyn B. Sicher:                                               71,129         1             13-6736170

85.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Susan R. Cullman Descendants:                                   116,847         1             13-6102608

86.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Susan R. Cullman Descendants:                                   159,498                       13-6102609

87.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    63,127         1             13-6100169

88.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    60,459         1             13-6102610


                                                              /s/ Edgar M. Cullman
                                                              ----------------------------------
                                                              Edgar M. Cullman, Jr. not in his individual
                                                              capacity but solely as a trustee of
                                                              the above named trusts.

</TABLE>

<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
54.      Edgar M. Cullman, Jr. - personal                                539,252         1             ###-##-####

                                                                  /s/ Edgar M. Cullman
                                                                  -------------------------------------------
                                                                  Edgar M. Cullman, in his individual capacity

</TABLE>

<PAGE>


V.       TRUSTS OF WHICH SUSAN R. CULLMAN IS A TRUSTEE:

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
26.      Trust Created U/W/O Joseph F. Cullman, Jr.
         Dated 6/30/50 For The Benefit of
         Edgar M. Cullman:                                               339,854                       13-6828719

38.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         Rebecca D. Gamzon:                                               14,225         1             13-6736178

39.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Rebecca D. Gamzon:                                               72,018         1             13-6737018

42.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         David M. Danziger:                                               14,225         1             13-6736410

43.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         David M. Danziger:                                               71,129         1             13-6737013

47.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    31,118         1             13-6102589

48.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Lucy C. Danziger Descendants:                                    46,233         1             13-6102587

49.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    48,145         1             13-6100167

50.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Lucy C. Danziger Descendants:                                   115,335         1             13-6102588

60.      Trust Created by Edgar M. Cullman,Jr.
         Dated 12/25/76 For The Benefit of
         Edgar M. Cullman, III:                                           32,008         1             13-6736143

61.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Edgar M. Cullman, III:                                           90,689         1             13-6737012

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
64.      Trust Created by Edgar M. Cullman, Jr.
         Dated 12/25/76 For The Benefit of
         Samuel B. Cullman:                                               32,008         1             13-6736142

65.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Samuel B. Cullman:                                               90,689         1             13-6737011

66.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Georgina D. Cullman:                                             88,911         1             13-6737017

67.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              173,270         1             13-6102598

68.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              220,064         1             13-6102599

69.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               68,497         1             13-6100165

70.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               53,898         1             13-6102600

73.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                                7,877         1             13-6102598

76.      Trust Created by Samuel J. & Rita G. Bloomingdale
         Dated 1/10/50 For The Benefit of
         Susan R. Cullman:                                               226,190                       13-6102604

77.      Trust Created by Edgar M. Cullman & Louise B. Cullman
         Dated 3/21/50 For The Benefit of
         Susan R. Cullman:                                                83,194         1             13-6102605

78.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman:                                               115,584         1             13-6102606

79.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman:                                                52,635         1             13-6102607

80.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Susan R. Cullman:                                               178,222         1             13-6102591

84.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of

</TABLE>


<PAGE>


VII.     TRUSTS OF WHICH JOHN L. ERNST IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
2.       Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         John L. Ernst:                                                    4,890         1             13-6100132


3.       Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         John L. Ernst:                                                   13,696                       13-6100135

7.       Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of John L. Ernst
         Descendants:                                                     11,469                       13-6100141

8.       Trust Created by Susan B. Ernst
         Dated 4/9/52 For the Benefit of John L. Ernst
         Descendants:                                                     19,400                       13-6100138

9.       Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For the Benefit of John L. Ernst
         Descendants:                                                     14,199                       13-6100143

10.      Trust Created U/C/O/W Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                     21,098         1             13-6387289

11.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                    173,990                       13-6100148

12.      Trust Created U/W/O Susan B. Ernst
         Dated 4/19/81 For The Benefit of John L. Ernst
         Family                                                           33,155         1             13-6810525

14.      Trust Created by Susan B. Ernst
         Dated 4/9/52 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     17,088                       13-1000139

15.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of Carolyn S. Fabrici:              6,223                       13-6100136

16.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Carolyn S. Fabrici:             6,735                       13-6100130

17.      Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of Carolyn S. Fabrici
         Descendants                                                      52,017         1             13-6100139


</TABLE>

<PAGE>


VIII.    TRUST OF WHICH ALEXANDRA ERNST IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
2.       Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         John L. Ernst:                                                    4,890         1             13-6100132


3.       Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         John L. Ernst:                                                   13,696                       13-6100135

7.       Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of John L. Ernst
         Descendants:                                                     11,469                       13-6100141

8.       Trust Created by Susan B. Ernst
         Dated 4/9/52 For the Benefit of John L. Ernst
         Descendants:                                                     19,400                       13-6100138

9.       Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For the Benefit of John L. Ernst
         Descendants:                                                     14,199                       13-6100143

10.      Trust Created U/C/O/W Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                     21,098         1             13-6387289

11.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                    173,990                       13-6100148

14.      Trust Created by Susan B. Ernst
         Dated 4/9/52 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     17,088                       13-1000139

15.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of Carolyn S. Fabrici:              6,223                       13-6100136

16.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Carolyn S. Fabrici:             6,735                       13-6100130

17.      Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of Carolyn S. Fabrici
         Descendants                                                      52,017         1             13-6100139

18.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     15,675         1             13-6100144

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
23.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100134

24.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100131


                                                              /s/ Alexandra Ernst
                                                              --------------------------------------
                                                              Alexandra Ernst, not in her individual
                                                              capacity but solely as a trustee of the
                                                              above named trusts.

4.       Alexandra Ernst - personal                                        6,881                       ###-##-####


                                                              /s/ Alexandra Ernst
                                                              -------------------------------------------
                                                              Alexandra Ernst, in her individual capacity

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
18.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     15,675         1             13-6100144

19.      Trust Created U/C/O/W Richard C. Ernst
         Dated 6/19/84 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     26,655         1             13-6896905

20.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                    173,990                       13-6100149

21.      Trust Created U/W/O Susan B. Ernst
         Dated 4/19/81 For The Benefit of Carolyn S. Fabrici
         Family:                                                           8,891                       13-6810526

23.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100134

24.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100131

38.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         Rebecca D. Gamzon:                                               14,225         1             13-6736178

42.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         David M. Danziger:                                               14,225         1             13-6736410

60.      Trust Created by Edgar M. Cullman,Jr.
         Dated 12/25/76 For The Benefit of
         Edgar M. Cullman, III:                                           32,008         1             13-6736143

63.      Trust Created by Edgar M. Cullman, Jr.
         Dated 12/25/76 For The Benefit of
         Samuel B. Cullman:                                               32,008         1             13-6736142

83.      Trust Created by Susan R. Cullman
         Dated 12/25/76 For The Benefit of
         Carolyn B. Sicher:                                               62,237         1             13-6736147


                                                               /s/ John L. Ernst
                                                               ------------------------------------
                                                               John L. Ernst, not in his individual
                                                               capacity but solely as a trustee of
                                                               the above named trusts

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
1.       John L. Ernst - personal                                         26,673         1             ###-##-####

                                                               /s/ John L. Ernst
                                                               -----------------------------------------
                                                               John L. Ernst, in his individual capacity

5.       Jessica P. Ernst - personal                                       5,556                       101-66-910

                                                                /s/ John L. Ernst
                                                                --------------------------------------------------
                                                                John L. Ernst, not in his individual capacity, but
                                                                as Parent of the above named minor child

22.      Dorothy P. Ernst - personal
         John L. Ernst, Guardian                                          11,909         1             065-38-791


                                                               /s/ John L. Ernst
                                                               -------------------------------------
                                                               John L. Ernst, not in his individual
                                                               capacity but solely as Guardian for the
                                                               above named individual

</TABLE>

<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
         Carolyn B. Sicher:                                               71,129         1             13-6736170

85.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Susan R. Cullman Descendants:                                   116,847         1             13-6102608

86.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Susan R. Cullman Descendants:                                   159,498                       13-6102609

87.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    63,127         1             13-6100169

88.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    60,459         1             13-6102610

89.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Susan R. Cullman Descendants:                                   168,762         1             13-6102611

90.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Susan R. Cullman Descendants:                                    76,419         1             13-6102612



                                                              /s/ Susan R. Cullman
                                                              --------------------------------------------
                                                              Susan R. Cullman, not in her individual
                                                              capacity but solely as a trustee of the above
                                                              named trusts

75.      Susan R. Cullman - personal                                     390,165                       ###-##-####


                                                              /s/ Susan R. Cullman
                                                              ---------------------------------------------
                                                              Susan R. Cullman, in her individual capacity

</TABLE>

<PAGE>

VI.      TRUSTS OF WHICH CAROLYN S. FABRICI IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
10.      Trust Created U/C/O/W Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                     21,098         1             13-6387289

11.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                    173,990                       13-6100148

14.      Trust Created by Susan B. Ernst
         Dated 4/9/52 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     17,088                       13-1000139

15.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of Carolyn S. Fabrici:              6,223                       13-6100136

16.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Carolyn S. Fabrici:             6,735                       13-6100130

17.      Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of Carolyn S. Fabrici
         Descendants                                                      52,017         1             13-6100139

18.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     15,675         1             13-6100144

19.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     26,655         1             13-6896905

20.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                    173,990                       13-6100149

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
23.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst :             17,666                       13-6100134

24.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100131



                                                               /s/ Carolyn S. Fabrici
                                                              -----------------------------------------
                                                              Carolyn S. Fabrici, not in her individual
                                                              capacity but solely as a trustee of the
                                                              above named trusts.

13.      Carolyn S. Fabrici - personal                                   106,062                       ###-##-####



                                                              /s/ Carolyn S. Fabrici
                                                              ---------------------------------------------
                                                              Carolyn S. Fabrici, in her individual capacity

</TABLE>

<PAGE>


IX.      TRUSTS OF WHICH FREDERICK M. DANZIGER IS A TRUSTEE


<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
12.      Trust Created U/W/O Susan B. Ernst
         Dated 4/19/81 For The Benefit of John L. Ernst
         Family:                                                          33,155         1             13-6810525

19.      Trust Created U/C/O/W Richard C. Ernst
         Dated 6/19/84 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     26,655         1             13-6896905

36.      Trust Created by Lucy C. Danziger
         Dated 12/24/69 For The Benefit of
         Rebecca D. Gamzon:                                              101,358         1             13-6345528

37.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         Rebecca D. Gamzon:                                               80,020         1             13-6585287

38.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         Rebecca D. Gamzon:                                               14,225         1             13-6736178

39.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Rebecca D. Gamzon:                                               72,018         1             13-6737018

41.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         David M. Danziger:                                               79,131         1             13-6585286

42.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         David M. Danziger:                                               14,225         1             13-6736410

43.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         David M. Danziger:                                               71,129         1             13-6737013

44.      Trust Created by Samuel J. Bloomingdale
         Dated 4/15/66 For The Benefit of
         David M. Danziger:                                               55,676         1             13-6214196

52.      Trust Created by Elsie B. Paskus
         Dated 8/26/64 For The Benefit of
         Frederick M. Danziger:                                            6,223                       13-6159963

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
53.      Trust Created by Elsie B. Paskus
         Dated 8/26/64 For The Benefit of
         Richard M. Danziger:                                             13,336                       13-6159970

66.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Georgina D. Cullman:                                             88,911         1             13-6737017



                                                     /s/ Frederick M. Danziger
                                                     --------------------------------------------
                                                     Frederick M. Danziger, not in his individual
                                                     capacity but solely as a trustee of the above
                                                     named trusts


51.      Frederick M. Danziger - personal                                 73,538                       ###-##-####


                                                     /s/ Frederick M. Danziger
                                                     ------------------------------------------------
                                                     Frederick M. Danziger in his individual capacity

</TABLE>


<PAGE>


TRUSTS OF WHICH ELISSA F. CULLMAN IS A TRUSTEE


<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
60.      Trust Created by Edgar M. Cullman,Jr.
         Dated 12/25/76 For The Benefit of
         Edgar M. Cullman, III:                                           32,008         1             13-6736143

61.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Edgar M. Cullman, III:                                           90,689         1             13-6737012

63.      Trust Created by Edgar M. Cullman, Jr.
         Dated 12/25/76 For The Benefit of
         Samuel B. Cullman:                                               32,008         1             13-6736142

64.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Samuel B. Cullman:                                               90,689         1             13-6737011



                                                                      /s/ Elissa F. Cullman
                                                                      ----------------------------------------
                                                                      Elissa F. Cullman, not in her individual
                                                                      capacity but solely as a trustee of the
                                                                      above named trusts

74.      Elissa F. Cullman - personal                                     75,574                       ###-##-####


                                                                      /s/ Elissa F. Cullman
                                                                      ---------------------------------------------
                                                                      Elissa F. Cullman, in her individual capacity

</TABLE>

<PAGE>

XI.      TRUSTS OF WHICH MARGOT P. ERNST IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
2.       Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         John L. Ernst:                                                    4,890         1             13-6100132


3.       Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         John L. Ernst:                                                   13,696                       13-6100135

7.       Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of John L. Ernst
         Descendants:                                                     11,469                       13-6100141

8.       Trust Created by Susan B. Ernst
         Dated 4/9/52 For the Benefit of John L. Ernst
         Descendants:                                                     19,400                       13-6100138

9.       Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For the Benefit of John L. Ernst
         Descendants:                                                     14,199                       13-6100143



                                                                      /s/ Margot P. Ernst
                                                                      -----------------------------------
                                                                      Margot P. Ernst, not in her individual
                                                                      capacity but solely as a trustee of the above
                                                                      named trusts

</TABLE>

<PAGE>

XII.     TRUSTS OF WHICH RICHARD M. DANZIGER IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
36.      Trust Created by Lucy C. Danziger
         Dated 12/24/69 For The Benefit of
         Rebecca D. Gamzon:                                              101,358         1             13-6345528

52.      Trust Created by Elsie B. Paskus
         Dated 8/26/64 For The Benefit of
         Frederick M. Danziger:                                            6,223                       13-6159963

53.      Trust Created by Elsie B. Paskus
         Dated 8/26/64 For The Benefit of
         Richard M. Danziger                                              13,336                       13-6159970



                                                                      /s/ Richard M. Danziger
                                                                      ---------------------------------------------
                                                                      Richard M. Danziger, not in his individual
                                                                      capacity but solely as a trustee of the above
                                                                      named trusts

</TABLE>


<PAGE>

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
91.      B. Bros. Realty Limited Partnership
         Lucy C. Danziger & John L. Ernst
         General Partners                                              1,039,338         1             13-3313591


                                                                  /s/ Lucy C. Danziger
                                                                  ---------------------------------
                                                                  Lucy C. Danziger, as General Partner

                                                                  /s/ John L. Ernst
                                                                  ---------------------------------
                                                                  John L. Ernst, as General Partner


92.      Samuel J. Bloomingdale Foundation                                87,319                       13-6099790


                                                                  /s/ Susan R. Cullman
                                                                  -----------------------------------
                                                                  Susan R. Cullman, as President


93.      Louise B. & Edgar M. Cullman Foundation                          28,451                       13-6100041


                                                                  /s/ Susan R. Cullman
                                                                  ------------------------------------
                                                                  Susan R. Cullman, as President


95.      Justus Heijmans Foundation                                          889                       13-6272082


                                                                  /s/ Edgar M. Cullman
                                                                  -------------------------------------
                                                                  Edgar M. Cullman, as Trustee


94.      Richard C. & Susan B. Ernst Foundation                           53,560                       13-6153761


                                                                  /s/ John L. Ernst
                                                                  --------------------------------------
                                                                   John L. Ernst, as President

</TABLE>

<PAGE>

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>

4.       Alexandra Ernst - personal                                        6,881                       ###-##-####

         /s/ Alexandra Ernst
         ---------------------------


6.       Matthew L. Ernst - personal                                       5,556                       ###-##-####

         /s/ Matthew L. Ernst
         ---------------------------


59.      Edgar M. Cullman, III - personal                                 60,431         1             ###-##-####

         /s/ Edgar M. Cullman
         ---------------------------


62.      Samuel B. Cullman - personal                                     83,550         1             ###-##-####

         /s/ Samuel B. Cullman
         ---------------------------


65.      Georgina D. Cullman - personal                                   34,577         1             ###-##-####

         /s/ Georgina D. Cullman
         ---------------------------


82.      Carolyn B. Sicher - personal                                     95,233         1             ###-##-####

         /s/ Carolyn B. Sicher
         ---------------------------

</TABLE>



<PAGE>

                                                                     EXHIBIT D

                              C&E VOTING AGREEMENT

           C&E VOTING AGREEMENT dated as of January 19, 2000, between Swedish
Match AB, a company organized under the laws of Sweden ("SWEDISH MATCH"), and
the Persons listed on signature pages hereof (each, a "C&E SHAREHOLDER" and,
collectively, the "C&E SHAREHOLDERS").

                                    RECITALS

           A. General Cigar Holdings, Inc. is a company organized under the laws
of the State of Delaware (the "COMPANY"). Each C&E Shareholder owns the number
of shares of Class A Common Stock, par value $0.01 per share, of the Company
(including any common stock into which such common stock may be converted or
exchanged after the date hereof, the "CLASS A COMMON STOCK") and of Class B
Common Stock, par value $0.01 per share, of the Company (including any common
stock into which such common stock may be converted or exchanged after the date
hereof, the "CLASS B COMMON STOCK" and, together with the Class A Common Stock,
the "COMMON STOCK") set forth opposite such C&E Shareholder's name on Schedule A
hereto (such shares of Common Stock, together with any other shares of capital
stock of the Company acquired by any C&E Shareholder after the date hereof and
during the term of this Agreement, being collectively referred to herein as the
"SUBJECT SHARES").

           B. Concurrently with the execution and delivery of this Agreement,
Swedish Match, SM Merger Corporation, a company organized under the laws of the
State of Delaware ("SM ACQUISITION"), and the Company are entering into an
Agreement and Plan of Merger (as the same may from time to time be modified,
supplemented or restated, the "MERGER AGREEMENT") providing for the merger of SM
Acquisition with and into the Company (the "MERGER") upon the terms and subject
to the conditions set forth therein.

           C. Concurrently with the execution and delivery of this Agreement,
Swedish Match and the C&E Shareholders are entering into (i) a Stock Purchase
Agreement (as the same may from time to time be modified, supplemented or
restated, the "STOCK PURCHASE AGREEMENT") providing for the purchase by Swedish
Match of 3,500,000 Subject Shares immediately prior to the effective time of the
Merger (the "EFFECTIVE TIME"), all upon the terms and subject to the conditions
set forth therein, and (ii) a Shareholders' Agreement (as the same may from time
to time be modified supplemented or restated, the "SHAREHOLDERS' AGREEMENT")
with the Company governing certain of the rights, duties and obligations of the
parties thereto relating to their ownership of stock of the Company following
the Merger.


<PAGE>


           D. As a condition to entering into the Merger Agreement and the Stock
Purchase Agreement, Swedish Match has required that the C&E Shareholders enter
into this Agreement, and the C&E Shareholders desire to enter into this
Agreement to induce Swedish Match to enter into the Merger Agreement and Stock
Purchase Agreement.

           NOW, THEREFORE, the parties hereto agree as follows:

           1. REPRESENTATIONS AND WARRANTIES OF EACH C&E SHAREHOLDER. Each C&E
Shareholder, severally and not jointly, represents and warrants to Swedish Match
as follows:

           (a) AUTHORITY. Such C&E Shareholder has all requisite power and
      authority to enter into this Agreement and to consummate the transactions
      contemplated hereby. This Agreement has been duly authorized, executed and
      delivered by such C&E Shareholder and constitutes a valid and binding
      obligation of such C&E Shareholder enforceable in accordance with its
      terms. If such C&E Shareholder is married and the Subject Shares of such
      C&E Shareholder constitute community property or otherwise need spousal or
      other approval for this Agreement to be legal, valid and binding with
      respect to such Subject Shares, this Agreement has been duly authorized,
      executed and delivered by, and constitutes a valid and binding agreement
      of, such C&E Shareholder's spouse, enforceable against such spouse in
      accordance with its terms. If such C&E Shareholder is a trust, no consent
      of any beneficiary is required for the execution and delivery of this
      Agreement or the consummation of the transactions contemplated hereby.

           (b) NO CONFLICTS. Neither the execution and delivery of this
      Agreement, nor the consummation of the transactions contemplated hereby
      and compliance with the terms hereof will violate, conflict with or result
      in a breach, or constitute a default (with or without notice of lapse of
      time or both) under any provision of, any trust agreement, loan or credit
      agreement, note, bond, mortgage, indenture, lease or other agreement,
      instrument, permit, concession, franchise, license, judgment, order,
      notice, decree, statute, law, ordinance, rule or regulation applicable to
      such C&E Shareholder or to such C&E Shareholder's property or assets.

           (c) THE SUBJECT SHARES. Such C&E Shareholder is the record and
      beneficial owner of, or is trustee of a trust that is the record holder of
      and whose beneficiaries are the beneficial owners of, and has good and
      marketable title to, the Subject Shares set forth opposite such C&E
      Shareholder's name on Schedule A hereto, free and clear of any mortgage,
      lien, pledge, charge, encumbrance, security interest or other adverse
      claim. Such C&E Shareholder does not own, of record or beneficially, any
      shares of capital stock of the Company other than the Subject Shares set
      forth opposite such


                                       2
<PAGE>


      C&E Shareholder's name on Schedule A hereto. Such C&E Shareholder has the
      sole right to vote, or to dispose, of such Subject Shares, and none of
      such Subject Shares is subject to any agreement, arrangement or
      restriction with respect to the voting of such Subject Shares, except as
      contemplated by this Agreement or the Shareholders' Agreement. Except for
      the Stock Purchase Agreement and the Shareholders' Agreement, and, if such
      C&E Shareholder is a trust, in accordance with the terms of such trust,
      (i) there are no agreements or arrangements of any kind, contingent or
      otherwise, obligating such C&E Shareholder to sell, transfer, assign,
      grant a participation interest in, option pledge, hypothecate or otherwise
      dispose or encumber (each, a "TRANSFER"), or cause to be Transferred, any
      of the Subject Shares, and (ii) no Person (as defined in the Merger
      Agreement) has any contractual or other right or obligation to purchase or
      otherwise acquire any of the Subject Shares.

           (d) RELIANCE BY SWEDISH MATCH. Such C&E Shareholder understands and
      acknowledges that Swedish Match is entering into, and causing Swedish
      Match to enter into, the Merger Agreement and the Stock Purchase Agreement
      in reliance upon such C&E Shareholder's execution and delivery of this
      Agreement.

           (e) LITIGATION. There is no action, proceeding or investigation
      pending or threatened against such C&E Shareholder that questions the
      validity of this Agreement or any action taken or to be taken by such C&E
      Shareholder in connection with this Agreement.

           2. REPRESENTATIONS AND WARRANTIES OF SWEDISH MATCH. Swedish Match
hereby represents and warrants to each C&E Shareholder that Swedish Match has
all requisite corporate power and authority to enter into this Agreement and to
consummate the transactions contemplated hereby. The execution and delivery of
this Agreement by Swedish Match, and the consummation of the transactions
contemplated hereby, have been duly authorized by all necessary corporate action
on the part of Swedish Match. This Agreement has been duly executed and
delivered by Swedish Match and constitutes a valid and binding obligation of
Swedish Match enforceable in accordance with its terms. Neither the execution
and delivery of this Agreement, nor the consummation of the transactions
contemplated hereby and compliance with the terms hereof will violate, conflict
with or result in a breach, or constitute a default (with or without notice or
lapse of time or both) under any provision of, the articles of association of
Swedish Match, any trust agreement, loan or credit agreement, note, bond,
mortgage, indenture, lease or other agreement, instrument, permit, concession,
franchise, license, judgment, order, notice, decree, statute, law, ordinance,
rule or regulation applicable to Swedish Match or to Swedish Match's property or
assets.


                                       3
<PAGE>


           3. COVENANTS OF EACH C&E SHAREHOLDER. Until the termination of this
Agreement in accordance with Section 6, each C&E Shareholder, severally and not
jointly, agrees as follows:

           (a) At any meeting of shareholders of the Company called to vote upon
      the Merger and the Merger Agreement or at any adjournment thereof or in
      any other circumstances upon which a vote, consent or other approval
      (including by written consent) with respect to the Merger and the Merger
      Agreement is sought, each C&E Shareholder shall vote (or cause to be
      voted) the Subject Shares (and each class thereof) in favor of the
      adoption by the Company of the Merger and the approval of the Merger
      Agreement and each of the transactions contemplated by the Merger
      Agreement; PROVIDED that the C&E Shareholders shall vote (or cause to be
      voted) the Subject Shares that are Class A Common Stock in the same manner
      as the vote of the holders of a majority of the outstanding shares of the
      Class A Common Stock (excluding such Subject Shares) voting as a single
      class.

           (b) At any meeting of shareholders of the Company or at any
      adjournment thereof or in any other circumstances upon which a vote,
      consent or other approval of all or some of the shareholders of the
      Company is sought, each C&E Shareholder shall vote (or cause to be voted)
      its Subject Shares (and each class thereof) against (i) any merger
      agreement or merger (other than the Merger Agreement and the Merger),
      consolidation, combination, sale or transfer of a material amount of
      assets, reorganization, recapitalization, dissolution, liquidation or
      winding up of or by the Company or any Acquisition Proposal (as defined in
      the Merger Agreement), and (ii) any amendment of the Company's certificate
      of incorporation or by-laws or other proposal or transaction involving the
      Company or any of its subsidiaries, which amendment or other proposal or
      transaction would in any manner delay, impede, frustrate, prevent or
      nullify the Merger, the Merger Agreement or any of the other transactions
      contemplated by the Merger Agreement or change in any manner the voting
      rights of each class of Common Stock. Subject to Section 4, each C&E
      Shareholder further agrees not to commit or agree to take any action
      inconsistent with the foregoing.

           (c) Except as provided in the next to the last sentence of this
      Section 3(c), each C&E Shareholder agrees not to, directly or indirectly,
      (i) Transfer or enter into any agreement, option or other arrangement
      (including any profit sharing arrangement) with respect to the Transfer
      of, any Subject Shares to any Person, other than in accordance with the
      Merger Agreement, the Stock Purchase Agreement or the Shareholders'
      Agreement, (ii) grant any proxies, or proxies, deposit any Subject Shares
      into any voting trust or enter into any voting arrangement, whether by
      proxy, voting agreement or otherwise, with respect to the Subject Shares,
      other than


                                       4
<PAGE>


      pursuant to this Agreement and the Shareholders' Agreement, or (iii)
      convert (or cause to be converted) any of the Subject Shares consisting of
      Class B Common Stock into Class A Common Stock. Subject to the next to the
      last sentence of this Section 3(c), each C&E Shareholder further agrees
      not to commit or agree to take any of the foregoing actions.
      Notwithstanding the foregoing, each C&E Shareholder shall have the right
      to Transfer its Subject Shares to a Permitted Transferee (as defined in
      this Section 3(c)) of such C&E Shareholder if and only if such Permitted
      Transferee shall have agreed in writing, in a manner acceptable in form
      and substance to Swedish Match, (i) to accept such Subject Shares subject
      to the terms and conditions of this Agreement, and (ii) to be bound by
      this Agreement and to agree and acknowledge that such Person shall
      constitute a C&E Shareholder for all purposes of this Agreement.
      "PERMITTED TRANSFEREE" means, with respect to any C&E Shareholder, (A) any
      other C&E Shareholder, (B) a spouse or lineal descendant (whether natural
      or adopted), sibling, parent, heir, executor, administrator, testamentary
      trustee, lifetime trustee or legatee of such C&E Shareholder, (C) any
      charitable organization described in section 170(c) of the U.S. Internal
      Revenue Code of 1986, as amended, (D) any trust, the trustees of which
      include only the Persons named in clause (A) or (B) and the beneficiaries
      of which include only the Persons named in clause (A), (B) or (C), (E) any
      corporation, limited liability company or partnership, the stockholders,
      members or general or limited partners of which include only the Persons
      named in clause (A) or (B), or (F) if such C&E Shareholder is a trust, the
      beneficiary or beneficiaries authorized or entitled to receive
      distributions from such trust.

           (d) Subject to the terms of Section 4, no C&E Shareholder shall, nor
      shall any C&E Shareholder permit any investment banker, attorney or other
      adviser or representative of any C&E Shareholder to, such, directly or
      indirectly, initiate, solicit (including by way of furnishing
      information), encourage or respond to or take any other action knowingly
      to facilitate, any inquiries or the making of any proposal by any Person
      (other than Swedish Match or any affiliate of Swedish Match) with respect
      to the Company that constitutes or reasonably may be expected to lead to,
      an Acquisition Proposal, or enter into or maintain or continue discussions
      or negotiate with any person or entity in furtherance of such inquiries or
      to obtain any Acquisition Proposal, or agree to or endorse any Acquisition
      Proposal, or authorize or permit any Person acting on behalf of such C&E
      Shareholder to do any of the foregoing, and no C&E Shareholder shall,
      alone or together with any other Person, make an Acquisition Proposal. If
      any C&E Shareholder receives any inquiry or proposal regarding any
      Acquisition Proposal, such C&E Shareholder shall promptly inform Swedish
      Match of such inquiry or proposal and the details thereof.


                                       5
<PAGE>


           (e) Each C&E Shareholder shall use all reasonable efforts to take, or
      cause to be taken, all actions, and to do, or cause to be done, and to
      assist and cooperate with the other parties in doing, all things
      necessary, proper or advisable to consummate and make effective, in the
      most expeditious manner practicable, the Merger and the other transactions
      contemplated by the Merger Agreement and the Stock Purchase Agreement, and
      to carry out the intent and purposes of this Agreement.

           4. SHAREHOLDER CAPACITY. No Person executing this Agreement who is or
becomes during the term hereof a director or officer of the Company shall be
deemed to make any agreement or understanding in this Agreement in such Person's
capacity as a director or officer. Each C&E Shareholder is entering into this
Agreement solely in its capacity as the record holder or beneficial owner of, or
the trustee of a trust whose beneficiaries are the beneficial owners of, such
C&E Shareholder's Subject Shares and nothing herein shall limit or affect any
actions taken by a C&E Shareholder in its capacity as a director or officer of
the Company to the extent specifically permitted by the Merger Agreement or
following the termination of the Merger Agreement.

           5. C&E REPRESENTATIVE. (a) Each C&E Shareholder hereby designates and
appoints (and each permitted Transferee of each such C&E Shareholder is hereby
deemed to have so designated and appointed) each of Edgar M. Cullman and Edgar
M. Cullman, Jr. (each, a "C&E REPRESENTATIVE"), acting jointly or individually,
as its attorneys-in-fact with full power of substitution for each of them, to
serve as the representative(s) of such C&E Shareholder to perform all such acts
as are required, authorized or contemplated by this Agreement to be performed by
such C&E Shareholder (including the voting of the Subject Shares in accordance
with Sections 3(a) and (b)), and hereby acknowledges that each C&E
Representative shall be authorized to take any action so required, authorized or
contemplated by this Agreement. Each such C&E Shareholder further acknowledges
that the foregoing appointment and designation shall be deemed to be coupled
with an interest and shall survive the death or incapacity of such C&E
Shareholder. Each such C&E Shareholder hereby authorizes (and each such
Permitted Transferee of such C&E Shareholder shall be deemed to have authorized)
the other parties hereto to disregard any notices or other action taken by such
C&E Shareholder pursuant to this Agreement, except for notices and actions taken
by the C&E Representatives. Swedish Match is and will be entitled to rely on any
action so taken or any notice given by any C&E Representative and is and will be
entitled and authorized to give notices only to the C&E Representative for any
notice contemplated by this Agreement to be given to any such C&E Shareholder. A
successor to the C&E Representative may be chosen by a majority in interest of
the C&E Shareholders; PROVIDED that notice thereof is given by the new C&E
Representative to Swedish Match.


                                       6
<PAGE>


           (b) Notwithstanding the generality of Section 5(a), each C&E
Shareholder hereby constitutes and appoints each C&E Representative, acting
jointly or individually, with full power of substitution, as the proxy pursuant
to the provisions of Section 212 of the Delaware General Corporation Law and
attorney of such C&E Shareholder, and hereby authorizes and empowers each C&E
Representative, acting individually or jointly, to represent, vote and otherwise
act (by voting at any meeting of the shareholders of the Company, by written
consent in lieu thereof or otherwise) with respect to the Subject Shares owned
or held by such C&E Shareholder regarding the matters referred to in Sections
3(a) and (b) until the termination of this Agreement, to the same extent and
with the same effect as such C&E Shareholder might or could do under applicable
law, rules and regulations. The proxy granted pursuant to the immediately
preceding sentence is coupled with an interest and shall be irrevocable. Each
C&E Shareholder hereby revokes any and all previous proxies or powers of
attorney granted with respect to any of the Subject Shares owned or held by such
C&E Shareholder regarding the matters referred to in Sections 3(a) and (b).

           6. TERMINATION. This Agreement shall terminate (i) upon the earlier
of (A) the Effective Time and (B) the last day of the 18th full calendar month
following the date of the termination of the Merger Agreement, or (ii) at any
time upon notice by Swedish Match to the C&E Representative. No party hereto
shall be relieved from any liability for breach of this Agreement by reason of
any such termination.

           7. GOVERNING LAW. This Agreement shall be governed by and construed
in accordance with the laws of the State of Delaware, without regard to any
principles or rules of conflicts of laws thereof.

           8. JURISDICTION; WAIVER OF JURY TRIAL. (a) Each of the parties hereto
irrevocably and unconditionally (i) agrees that any legal suit, action or
proceeding brought by any party hereto arising out of or based upon this
Agreement or the transactions contemplated hereby may be brought in the Courts
of Delaware or the United States District Court for the District of Delaware
(each, a "DELAWARE COURT"), (ii) waives, to the fullest extent it may
effectively do so, any objection which it may now or hereafter have to the
laying of venue of any such proceeding brought in any Delaware Court, and any
claim that any such action or proceeding brought in any Delaware Court has been
brought in an inconvenient forum, and (iii) submits to the non-exclusive
jurisdiction of Delaware Courts in any suit, action or proceeding. Each of the
parties agrees that a judgment in any suit, action or proceeding brought in a
Delaware Court shall be conclusive and binding upon it and may be enforced in
any other courts to whose jurisdiction it is or may be subject, by suit upon
such judgment.


                                       7
<PAGE>


           (b) Each of the parties agrees and acknowledges that any controversy
that may arise under this Agreement is likely to involve complicated and
difficult issues, and therefore each such party hereby irrevocably and
unconditionally waives any right such party may have to a trial by jury in
respect of any litigation directly or indirectly arising out of or relating to
this Agreement, or the breach, termination or validity of this Agreement.

           9. SPECIFIC PERFORMANCE. Each C&E Shareholder acknowledges and agrees
that (i) the covenants, obligations and agreements of such C&E Shareholder
contained in this Agreement relate to special, unique and extraordinary matters,
(ii) Swedish Match is and will be relying on such covenants in connection with
entering into the Merger Agreement and the Stock Purchase Agreement, the
performance of its obligations under the Merger Agreement and the purchase of
shares pursuant to the Stock Purchase Agreement, and (iii) a violation of any of
the terms of such covenants, obligations or agreements will cause Swedish Match
irreparable injury for which adequate remedies are not available at law.
Therefore, each C&E Shareholder agrees that Swedish Match shall be entitled to
an injunction, restraining order or such other equitable relief (without the
requirement to post bond) as a court of competent jurisdiction may deem
necessary or appropriate to restrain such C&E Shareholder from committing any
violation of such covenants, obligations or agreements. These injunctive
remedies are cumulative and in addition to any other rights and remedies Swedish
Match may have.

           10. AMENDMENT, WAIVERS, ETC. Neither this Agreement nor any term
hereof may be amended or otherwise modified other than by an instrument in
writing signed by Swedish Match and the C&E Representative. No provision of this
Agreement may be waived, discharged or terminated other than by an instrument in
writing signed by the party against whom the enforcement of such waiver,
discharge or termination is sought.

           11. ASSIGNMENT; NO THIRD PARTY BENEFICIARIES. This Agreement shall
not be assignable or otherwise transferable by a party without the prior consent
of the other parties, and any attempt to so assign or otherwise transfer this
Agreement without such consent shall be void and of no effect; PROVIDED that (i)
any Permitted Transferee acquiring any Subject Shares in accordance with this
Section 3(c) shall, upon the delivery of the documents contemplated by Section
3(c), become a "C&E Shareholder", and (ii) Swedish Match may, in its sole
discretion, assign or transfer all or any of its rights, interests and
obligations under this Agreement to SM Acquisition or any direct or indirect
wholly-owned subsidiary of Swedish Match. This Agreement shall be binding upon
the respective heirs, successors, legal representatives and permitted assigns of
the parties hereto. Nothing in this Agreement shall be construed as giving any
Person, other than the parties hereto and their heirs, successors, legal
representatives and permitted assigns, any right, remedy or claim under or in
respect of this Agreement or any provision hereof.


                                       8
<PAGE>


           12. NOTICES. All notices, consents, requests, instructions, approvals
and other communications provided for in this Agreement shall be in writing and
shall be deemed validly given upon personal delivery or one day after being sent
by overnight courier service or by telecopy (so long as for notices or other
communications sent by telecopy, the transmitting telecopy machine records
electronic conformation of the due transmission of the notice), at the following
address or telecopy number, or at such other address or telecopy number as a
party may designate to the other parties:

           (A) if to Swedish Match to:

                Swedish Match AB
                SE-118 85 Stockholm
                Sweden
                Attn: Senior Vice President
                      and Legal Counsel
                Telecopy:  (46-8) 720-7656

                with a copy to:
                Debevoise & Plimpton
                875 Third Avenue
                New York, New York  10022
                Attn.:  Paul S. Bird
                Telecopy:  (1-212) 909-6836;

           (B) if to any C&E Shareholder to:

                Edgar M. Cullman, Sr.
                Edgar M. Cullman, Jr.
                c/o General Cigar Holdings, Inc.
                387 Park Avenue South
                New York, New York 10016-8899
                Telecopy:  (1-212) 561-8791

                with a copy to:

                Latham & Watkins
                885 Third Avenue
                New York, New York 10022-4802
                Attn.: R. Ronald Hopkinson
                Telecopy: (1-212) 751-4864.


                                       9
<PAGE>


           13. REMEDIES. No failure or delay by any party in exercising any
right, power or privilege under this Agreement shall operate as a waiver thereof
nor shall any single or partial exercise thereof preclude any other or further
exercise thereof or the exercise of any other right, power or privilege. The
rights and remedies provided herein shall be cumulative and not exclusive of any
rights or remedies provided by law.

           14. SEVERABILITY. If any provision of this Agreement is held to be
invalid or unenforceable for any reason, it shall be adjusted rather than
voided, if possible, in order to achieve the intent of the parties hereto to the
maximum extent possible. In any event, the invalidity or unenforceability of any
provision of this Agreement in any jurisdiction shall not affect the validity or
enforceability of the remainder of this Agreement in that jurisdiction or the
validity or enforceability of this Agreement, including that provision, in any
other jurisdiction.

           15. INTEGRATION. This Agreement, including the Schedules hereto, the
Shareholders' Agreement and the Stock Purchase Agreement constitute the full and
entire understanding and agreement of the parties with respect to the subject
matter hereof and thereof and supersede any and all prior understandings or
agreements relating to the subject matter hereof and thereof.

           16. SECTION HEADINGS. The article and section headings of this
Agreement are for convenience of reference only and are not to be considered in
construing this Agreement.

           17. COUNTERPARTS. This Agreement may be executed in one or more
counterparts, each of which shall be an original, with the same effect as if the
signatures thereto and hereto were upon the same instrument.


                                       10
<PAGE>


           IN WITNESS WHEREOF, the parties hereto have executed this Agreement
as of the day and date first above written.

                                SWEDISH MATCH AB

                                By:   /s/ Massimo Rossi
                                     ------------------------------------

                                Name:

                                Title:

Each of the undersigned hereby (i) acknowledges
and accepts his appointment as a C&E
Representative pursuant to Section 5(a)
and the grant of the proxy referred to in
Section 5(b), and (ii) agrees and confirms
that he will vote all Subject Shares in
accordance with Sections 3(a) and (b):


/s/ Edgar M. Cullman, Sr.
- -------------------------------
Edgar M. Cullman, Sr.


/s/ Edgar M. Cullman, Jr.
- -------------------------------
Edgar M. Cullman, Jr.


                                       11
<PAGE>


I.       TRUSTS OF WHICH LOUISE B. CULLMAN IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
2.       Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         John L. Ernst:                                                    4,890         1             13-6100132


3.       Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         John L. Ernst:                                                   13,696                       13-6100135

7.       Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of John L. Ernst
         Descendants:                                                     11,469                       13-6100141

8.       Trust Created by Susan B. Ernst
         Dated 4/9/52 For the Benefit of John L. Ernst
         Descendants:                                                     19,400                       13-6100138

9.       Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For the Benefit of John L. Ernst
         Descendants:                                                     14,199                       13-6100143

10.      Trust Created U/C/O/W Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                     21,098         1             13-6387289

11.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                    173,990                       13-6100148

14.      Trust Created by Susan B. Ernst
         Dated 4/9/52 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     17,088                       13-1000139

15.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of Carolyn S. Fabrici:              6,223                       13-6100136

16.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Carolyn S. Fabrici:             6,735                       13-6100130

17.      Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of Carolyn S. Fabrici
         Descendants                                                      52,017         1             13-6100139


</TABLE>

<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
18.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     15,675         1             13-6100144

19.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                    173,990                       13-6100149

23.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst :             17,666                       13-6100134

24.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100131

28.      Trust Created by Rita G. Bloomingdale
         Dated 11/27/31 For The Benefit of
         Louise B. Cullman                                               133,367                       13-6045860

30.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger:                                               129,775         1             13-6102584

31.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger                                                 24,086         1             13-6103585

32.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Lucy C. Danziger:                                               171,234                       13-6102586

33.      Trust Created by Louise B. Cullman
         Dated 12/16/43 For The Benefit of
         Lucy C. Danziger:                                                98,976         1             13-6102581

34.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Lucy C. Danziger:                                                77,441         1             13-6102593

41.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Lucy C. Danziger Descendants:                                   108,471         1             13-6102590

42.      Trust Created by U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Lucy C. Danziger Descendants:                                    85,479         1             13-6102592

43.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    48,145         1             13-6100167

55.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                           11,165         1             13-6102595

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
56.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                           44,340                       13-6102596

57.      Trust Created by Rita G. Bloomingdale                                           1
         Dated 6/14/51 For The Benefit of
         Edgar M. Cullman, Jr.:                                          178,667                       113-6102597

58.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Edgar M. Cullman, Jr:                                            61,215         1             13-6102603

66.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               68,497         1             13-6100165

67.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              152,260         1             13-6102601

68.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Edgar M. Cullman, Jr. Descendants                                90,387         1             13-6102602

76.      Trust Created by Samuel J. & Rita G. Bloomingdale
         Dated 1/10/50 For The Benefit of
         Susan R. Cullman                                                226,190                       13-6102604

77.      Trust Created by Edgar M. Cullman & Louise B. Cullman
         Dated 3/21/50 For The Benefit of
         Susan R. Cullman                                                 83,194         1             13-6102605

78.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman, Trustees:                                     115,584         1             13-6102606

79.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman:                                                52,635         1             13-6102607

80.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Susan R. Cullman:                                               178,222         1             13-6102591

81.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Susan R. Cullman:                                                88,973         1             13-6102613

83.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    63,127         1             13-6100169

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
84.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Susan R. Cullman Descendants:                                   168,762         1             13-6102611

85.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Susan R. Cullman Descendants:                                    76,419         1             13-6102612


                                                                  /s/ Louise B. Cullman
                                                                  -------------------------------------
                                                                  Louise B. Cullman, not in her individual
                                                                  capacity but solely as a trustee of the
                                                                  above named trusts

27.      Louise B. Cullman - personal                                    459,716                       ###-##-####


                                                                  /s/ Louise B. Cullman
                                                                  -----------------------------------
                                                                  Louise B. Cullman, in her individual capacity

</TABLE>


<PAGE>


II.      TRUSTS OF WHICH EDGAR M. CULLMAN IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
10.      Trust Created U/C/O/W Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                     21,098         1             13-6387289

11.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                    173,990                       13-6100148

18.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     15,675         1             13-6100144

20.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                    173,990                       13-6100149

26.      Trust Created U/W/O Joseph F. Cullman, Jr.
         Dated 6/30/50 For The Benefit of
         Edgar M. Cullman:                                               339,854                       13-6828719

30.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger:                                               129,775         1             13-6102584

31.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger:                                                24,086         1             13-6103585

32.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Lucy C. Danziger:                                               171,234                       13-6102586

33.      Trust Created by Louise B. Cullman
         Dated 12/16/43 For The Benefit of
         Lucy C. Danziger:                                                98,976         1             13-6102581

34.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Lucy C. Danziger:                                                77,441         1             13-6102593

44.      Trust Created by Samuel J. Bloomingdale
         Dated 4/15/66 For The Benefit of
         David M. Danziger:                                               55,676         1             13-6214196

45.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Lucy C. Danziger Descendants:                                   108,471         1             13-6102590

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
46       Trust Created by U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Lucy C. Danziger Descendants:                                    85,479         1             13-6102592

47.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    31,118         1             13-6102589

48.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Lucy C. Danziger Descendants:                                    46,233         1             13-6102587

50.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Lucy C. Danziger Descendants:                                   115,335         1             13-6102588

55.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                          111,165         1             13-6102595

56.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                           44,340                       13-6102596

57.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Edgar M. Cullman, Jr.:                                          178,667         1             13-6102597

58.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Edgar M. Cullman, Jr.:                                           61,215         1             13-6102603

68.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              220,064         1             13-6102599

70.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               53,898         1             13-6102600

71.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              152,260         1             13-6102601

72.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               90,387         1             13-6102602

73.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                                7,877                       13-6102598

76.      Trust Created by Samuel J. & Rita G.Bloomingdale
         Dated 1/10/50 For The Benefit of
         Susan R. Cullman:                                               226,190                       13-6102604

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
77.      Trust Created by Edgar M. Cullman & Louise B. Cullman
         Dated 3/21/50 For The Benefit of
         Susan R. Cullman:                                                83,194         1             13-6102605

78.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman:                                               115,584         1             13-6102606

79.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman:                                                52,635         1             13-6102607

80.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Susan R. Cullman:                                               178,222         1             13-6102591

81.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Susan R. Cullman:                                                88,973         1             13-6102613

85.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Susan R. Cullman Descendants:                                   116,847         1             13-6102608

86.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Susan R. Cullman Descendants:                                   159,498                       3-6102609

88.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    60,459         1             13-6102610

89.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Susan R. Cullman Descendants:                                   168,762         1             13-6102611

90.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Susan R. Cullman Descendants:                                    76,419         1             13-6102612


                                                              /s/ Edgar M. Cullman
                                                              ---------------------------------------
                                                              Edgar M. Cullman, not in his individual
                                                              capacity but solely as a trustee of the
                                                              above named trusts.

25.      Edgar M. Cullman - personal                                     494,071       101             ###-##-####


                                                               /s/ Edgar M. Cullman
                                                               --------------------------------------------
                                                               Edgar M. Cullman, in his individual capacity

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
92.      Samuel J. Bloomingdale Foundation                                87,319                       13-6099790

93.      Louise B. & Edgar M. Cullman Foundation                          28,451                       13-6100041

95.      Justus Heijmans Foundation                                          889                       13-6272082


                                                              /s/ Edgar M. Cullman
                                                              ---------------------------------------
                                                              Edgar M. Cullman, not in his individual
                                                              capacity but solely as a trustee of the
                                                              above named trusts.

</TABLE>


<PAGE>


III.     TRUSTS OF WHICH LUCY C. DANZIGER IS A TRUSTEE


<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
26.      Trust Created U/W/O Joseph F. Cullman, Jr.
         Dated 6/30/50 For The Benefit of
         Edgar M. Cullman:                                               339,854                       13-6828719

30.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger:                                               129,775         1             13-6102584

31.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Lucy C. Danziger:                                                24,086         1             13-6103585

32.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Lucy C. Danziger:                                               171,234                       13-6102586

37.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         Rebecca D. Gamzon:                                               80,020         1             13-6585287

39.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Rebecca D. Gamzon:                                               72,018         1             13-6737018

41.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         David M. Danziger:                                               79,131         1             13-6585286

43.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         David M. Danziger:                                               71,129         1             13-6737013

44.      Trust Created by Samuel J. Bloomingdale
         Dated 4/15/66 For The Benefit of
         David M. Danziger:                                               55,676         1             13-6214196

45.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Lucy C. Danziger Descendants:                                   108,471         1             13-6102590

46.      Trust Created by U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Lucy C. Danziger Descendants :                                   85,479         1             13-6102592

47.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    31,118         1             13-6102589

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
48.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Lucy C. Danziger Descendants:.                                   46,233         1             13-6102587

49.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    48,145         1             13-6100167

50.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Lucy C. Danziger Descendants:                                   115,335         1             13-6102588

60.      Trust Created by Edgar M. Cullman,Jr.
         Dated 12/25/76 For The Benefit of
         Edgar M. Cullman, III:                                           32,008         1             13-6736143

61.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Edgar M. Cullman, III:                                           90,689         1             13-6737012

63.      Trust Created by Edgar M. Cullman, Jr.
         Dated 12/25/76 For The Benefit of
         Samuel B. Cullman:                                               32,008         1             13-6736142

64.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Samuel B. Cullman:                                               90,689         1             13-6737011

66.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Georgina D. Cullman:                                             88,911         1             13-6737017

67.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              173,270         1             13-6102598

68.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              220,064         1             13-6102599

69.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               68,497         1             13-6100165

70.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               53,898         1             13-6102600

71.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              152,260         1             13-6102601

73.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                                7,877                       13-6102598

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
83.      Trust Created by Susan R. Cullman
         Dated 12/25/76 For The Benefit of
         Carolyn B. Sicher:                                               62,237         1             13-6736147

84.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Carolyn B. Sicher:                                               71,129         1             13-6736170

85.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Susan R. Cullman Descendants:                                   116,847         1             13-6102608

86.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Susan R. Cullman Descendants:                                   159,498                       13-6102609

87.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    63,127         1             13-6100169

88.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    60,459         1             13-6102610

89.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Susan R. Cullman Descendants:                                   168,762         1             13-6102611


                                                              /s/ Lucy C. Danziger
                                                              ---------------------------------------
                                                              Lucy C. Danziger, not in her individual
                                                              capacity but solely as a trustee of
                                                              the above named trusts.

29.      Lucy C. Danziger - personal                                     363,834         1             ###-##-####


                                                               /s/ Lucy C. Danziger
                                                               --------------------------------------------
                                                               Lucy C. Danziger, in her individual capacity

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
91.      B. Bros. Realty Limited Partnership
         Lucy C. Danziger & John L. Ernst
         General Partners                                              1,039,338         1             13-3313591


                                                              /s/ Lucy C. Danziger
                                                              ---------------------------------------
                                                              Lucy C. Danziger, not in her individual
                                                              capacity but solely as a trustee of
                                                              the above named trusts.

</TABLE>


<PAGE>


IV.      TRUSTS OF WHICH EDGAR M. CULLMAN, JR. IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
19.      Trust Created U/C/O/W Richard C. Ernst
         Dated 6/19/84 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     26,655         1             13-6896905

21.      Trust Created U/W/O Susan B. Ernst
         Dated 4/19/81 For The Benefit of Carolyn S. Fabrici
         Family:                                                           8,891                       13-6810526

26.      Trust Created U/W/O Joseph F. Cullman, Jr.
         Dated 6/30/50 For The Benefit of
         Edgar M. Cullman:                                               339,854                       13-6828719

34.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Lucy C. Danziger:                                                77,441         1             13-6102593

37.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         Rebecca D. Gamzon:                                               80,020         1             13-6585287

38       Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         Rebecca D. Gamzon:                                               14,225         1             13-6736178

39.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Rebecca D. Gamzon:                                               72,018         1             13-6737018

41.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         David M. Danziger:                                               79,131         1             13-6585286

42.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         David M. Danziger:                                               14,225         1             13-6736410

43.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         David M. Danziger:                                               71,129         1             13-6737013

45.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Lucy C. Danziger Descendants:                                   108,471         1             13-6102590

47.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    31,118         1             13-6102589

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
48.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Lucy C. Danziger Descendants:                                    46,233         1             13-6102587

49.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    48,145         1             13-6100167

50.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Lucy C. Danziger Descendants:                                    15,335         1             13-6102588

55.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                          111,165         1             13-6102595

56.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Edgar M. Cullman, Jr.:                                           44,340                       13-6102596

57.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Edgar M. Cullman, Jr.:                                          178,667         1             13-6102597

58.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Edgar M. Cullman, Jr.:                                           61,215         1             13-6102603

61.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Edgar M. Cullman, III:                                           90,689         1             13-6737012

64.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Samuel B. Cullman:                                               90,689         1             13-6737011

66.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Georgina D. Cullman:                                             88,911         1             13-6737017

67.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                             173,270          1             13-6102598

68.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              220,064         1             13-6102599

69.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               68,497         1             13-6100165

70.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               53,898         1             13-6102600

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
71.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              152,260         1             13-6102601

72.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               90,387         1             13-6102602

73.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                                7,877                       13-6102598

81.      Trust Created U/W/O Frances W. Cullman
         Dated 7/23/59 For The Benefit of
         Susan R. Cullman:                                                88,973         1             13-6102613

83.      Trust Created by Susan R. Cullman
         Dated 12/25/76 For The Benefit of
         Carolyn B. Sicher:                                               62,237         1             13-6736147

84.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Carolyn B. Sicher:                                               71,129         1             13-6736170

85.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Susan R. Cullman Descendants:                                   116,847         1             13-6102608

86.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Susan R. Cullman Descendants:                                   159,498                       13-6102609

87.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    63,127         1             13-6100169

88.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    60,459         1             13-6102610


                                                              /s/ Edgar M. Cullman
                                                              ----------------------------------
                                                              Edgar M. Cullman, Jr. not in his individual
                                                              capacity but solely as a trustee of
                                                              the above named trusts.

</TABLE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
54.      Edgar M. Cullman, Jr. - personal                                539,252         1             ###-##-####

                                                                  /s/ Edgar M. Cullman
                                                                  -------------------------------------------
                                                                  Edgar M. Cullman, in his individual capacity

</TABLE>

<PAGE>


V.       TRUSTS OF WHICH SUSAN R. CULLMAN IS A TRUSTEE:

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
26.      Trust Created U/W/O Joseph F. Cullman, Jr.
         Dated 6/30/50 For The Benefit of
         Edgar M. Cullman:                                               339,854                       13-6828719

38.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         Rebecca D. Gamzon:                                               14,225         1             13-6736178

39.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Rebecca D. Gamzon:                                               72,018         1             13-6737018

42.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         David M. Danziger:                                               14,225         1             13-6736410

43.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         David M. Danziger:                                               71,129         1             13-6737013

47.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    31,118         1             13-6102589

48.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Lucy C. Danziger Descendants:                                    46,233         1             13-6102587

49.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Lucy C. Danziger Descendants:                                    48,145         1             13-6100167

50.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Lucy C. Danziger Descendants:                                   115,335         1             13-6102588

60.      Trust Created by Edgar M. Cullman,Jr.
         Dated 12/25/76 For The Benefit of
         Edgar M. Cullman, III:                                           32,008         1             13-6736143

61.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Edgar M. Cullman, III:                                           90,689         1             13-6737012

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
64.      Trust Created by Edgar M. Cullman, Jr.
         Dated 12/25/76 For The Benefit of
         Samuel B. Cullman:                                               32,008         1             13-6736142

65.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Samuel B. Cullman:                                               90,689         1             13-6737011

66.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Georgina D. Cullman:                                             88,911         1             13-6737017

67.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              173,270         1             13-6102598

68.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                              220,064         1             13-6102599

69.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               68,497         1             13-6100165

70.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                               53,898         1             13-6102600

73.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Edgar M. Cullman, Jr. Descendants:                                7,877         1             13-6102598

76.      Trust Created by Samuel J. & Rita G. Bloomingdale
         Dated 1/10/50 For The Benefit of
         Susan R. Cullman:                                               226,190                       13-6102604

77.      Trust Created by Edgar M. Cullman & Louise B. Cullman
         Dated 3/21/50 For The Benefit of
         Susan R. Cullman:                                                83,194         1             13-6102605

78.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman:                                               115,584         1             13-6102606

79.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         Susan R. Cullman:                                                52,635         1             13-6102607

80.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         Susan R. Cullman:                                               178,222         1             13-6102591

84.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of

</TABLE>


<PAGE>


VII.     TRUSTS OF WHICH JOHN L. ERNST IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
2.       Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         John L. Ernst:                                                    4,890         1             13-6100132


3.       Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         John L. Ernst:                                                   13,696                       13-6100135

7.       Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of John L. Ernst
         Descendants:                                                     11,469                       13-6100141

8.       Trust Created by Susan B. Ernst
         Dated 4/9/52 For the Benefit of John L. Ernst
         Descendants:                                                     19,400                       13-6100138

9.       Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For the Benefit of John L. Ernst
         Descendants:                                                     14,199                       13-6100143

10.      Trust Created U/C/O/W Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                     21,098         1             13-6387289

11.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                    173,990                       13-6100148

12.      Trust Created by Susan B. Ernst
         Dated 4/19/81 For The Benefit of John L. Ernst
         Family:                                                          33,155          1            13-6810525

14.      Trust Created by Susan B. Ernst
         Dated 4/9/52 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     17,088                       13-1000139

15.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of Carolyn S. Fabrici:              6,223                       13-6100136

16.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Carolyn S. Fabrici:             6,735                       13-6100130

17.      Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of Carolyn S. Fabrici
         Descendants                                                      52,017         1             13-6100139


</TABLE>

<PAGE>


VIII.    TRUST OF WHICH ALEXANDRA ERNST IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
2.       Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         John L. Ernst:                                                    4,890         1             13-6100132


3.       Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         John L. Ernst:                                                   13,696                       13-6100135

7.       Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of John L. Ernst
         Descendants:                                                     11,469                       13-6100141

8.       Trust Created by Susan B. Ernst
         Dated 4/9/52 For the Benefit of John L. Ernst
         Descendants:                                                     19,400                       13-6100138

9.       Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For the Benefit of John L. Ernst
         Descendants:                                                     14,199                       13-6100143

10.      Trust Created U/C/O/W Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                     21,098         1             13-6387289

11.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                    173,990                       13-6100148

14.      Trust Created by Susan B. Ernst
         Dated 4/9/52 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     17,088                       13-1000139

15.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of Carolyn S. Fabrici:              6,223                       13-6100136

16.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Carolyn S. Fabrici:             6,735                       13-6100130

17.      Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of Carolyn S. Fabrici
         Descendants                                                      52,017         1             13-6100139

18.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     15,675         1             13-6100144

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
23.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100134

24.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100131


                                                              /s/ Alexandra Ernst
                                                              --------------------------------------
                                                              Alexandra Ernst, not in her individual
                                                              capacity but solely as a trustee of the
                                                              above named trusts.

4.       Alexandra Ernst - personal                                        6,881                       ###-##-####


                                                              /s/ Alexandra Ernst
                                                              -------------------------------------------
                                                              Alexandra Ernst, in her individual capacity

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
18.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     15,675         1             13-6100144

19.      Trust Created U/C/O/W Richard C. Ernst
         Dated 6/19/84 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     26,655         1             13-6896905

20.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                    173,990                       13-6100149

21.      Trust Created U/W/O Susan B. Ernst
         Dated 4/19/81 For The Benefit of Carolyn S. Fabrici
         Family:                                                           8,891                       13-6810526

23.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100134

24.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100131

38.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         Rebecca D. Gamzon:                                               14,225         1             13-6736178

42.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         David M. Danziger:                                               14,225         1             13-6736410

60.      Trust Created by Edgar M. Cullman,Jr.
         Dated 12/25/76 For The Benefit of
         Edgar M. Cullman, III:                                           32,008         1             13-6736143

63.      Trust Created by Edgar M. Cullman, Jr.
         Dated 12/25/76 For The Benefit of
         Samuel B. Cullman:                                               32,008         1             13-6736142

83.      Trust Created by Susan R. Cullman
         Dated 12/25/76 For The Benefit of
         Carolyn B. Sicher:                                               62,237         1             13-6736147


                                                               /s/ John L. Ernst
                                                               ------------------------------------
                                                               John L. Ernst, not in his individual
                                                               capacity but solely as a trustee of
                                                               the above named trusts

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
1.       John L. Ernst - personal                                         26,673         1             ###-##-####

                                                               /s/ John L. Ernst
                                                               -----------------------------------------
                                                               John L. Ernst, in his individual capacity

5.       Jessica P. Ernst - personal                                       5,556                       101-66-910

                                                                /s/ John L. Ernst
                                                                --------------------------------------------------
                                                                John L. Ernst, not in his individual capacity, but
                                                                as Parent of the above named minor child

22.      Dorothy P. Ernst - personal
         John L. Ernst, Guardian                                          11,909         1             065-38-791


                                                               /s/ John L. Ernst
                                                               -------------------------------------
                                                               John L. Ernst, not in his individual
                                                               capacity but solely as Guardian for the
                                                               above named individual

</TABLE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
         Carolyn B. Sicher:                                               71,129         1             13-6736170

85.      Trust Created by Louise B. Cullman
         Dated 1/6/53 For The Benefit of
         Susan R. Cullman Descendants:                                   116,847         1             13-6102608

86.      Trust Created by Louise B. Cullman
         Dated 6/30/54 For The Benefit of
         Susan R. Cullman Descendants:                                   159,498                       13-6102609

87.      Trust Created by Edgar M. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    63,127         1             13-6100169

88.      Trust Created by Louise B. Cullman
         Dated 3/23/55 For The Benefit of
         Susan R. Cullman Descendants:                                    60,459         1             13-6102610

89.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of
         Susan R. Cullman Descendants:                                   168,762         1             13-6102611

90.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of
         Susan R. Cullman Descendants:                                    76,419         1             13-6102612



                                                              /s/ Susan R. Cullman
                                                              --------------------------------------------
                                                              Susan R. Cullman, not in her individual
                                                              capacity but solely as a trustee of the above
                                                              named trusts

75.      Susan R. Cullman - personal                                     390,165                       ###-##-####


                                                              /s/ Susan R. Cullman
                                                              ---------------------------------------------
                                                              Susan R. Cullman, in her individual capacity

</TABLE>


VI.      TRUSTS OF WHICH CAROLYN S. FABRICI IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
10.      Trust Created U/C/O/W Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                     21,098         1             13-6387289

11.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For the Benefit of John L. Ernst
         Descendants:                                                    173,990                       13-6100148

14.      Trust Created by Susan B. Ernst
         Dated 4/9/52 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     17,088                       13-1000139

15.      Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of Carolyn S. Fabrici:              6,223                       13-6100136

16.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Carolyn S. Fabrici:             6,735                       13-6100130

17.      Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of Carolyn S. Fabrici
         Descendants                                                      52,017         1             13-6100139

18.      Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     15,675         1             13-6100144

19.      Trust Created U/C/O/W Richard C. Ernst
         Dated 6/19/84 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     26,655         1             13-6896905

20.      Trust Created U/W/O Rita G. Bloomingdale
         Dated 2/29/56 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                    173,990                       13-6100149

</TABLE>


<PAGE>

<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
23.      Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst :             17,666                       13-6100134

24.      Trust Created by Samuel J. Bloomingdale
         Dated 12/21/50 For The Benefit of Dorothy P. Ernst:              17,666                       13-6100131



                                                               /s/ Carolyn S. Fabrici
                                                              -----------------------------------------
                                                              Carolyn S. Fabrici, not in her individual
                                                              capacity but solely as a trustee of the
                                                              above named trusts.

13.      Carolyn S. Fabrici - personal                                   106,062                       ###-##-####



                                                              /s/ Carolyn S. Fabrici
                                                              ---------------------------------------------
                                                              Carolyn S. Fabrici, in her individual capacity

</TABLE>


IX.      TRUSTS OF WHICH FREDERICK M. DANZIGER IS A TRUSTEE


<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
12.      Trust Created U/W/O Susan B. Ernst
         Dated 4/19/81 For The Benefit of John L. Ernst
         Family:                                                          33,155         1             13-6810525

19.      Trust Created U/C/O/W Richard C. Ernst
         Dated 6/19/84 For The Benefit of Carolyn S. Fabrici
         Descendants:                                                     26,655         1             13-6896905

36.      Trust Created by Lucy C. Danziger
         Dated 12/24/69 For The Benefit of
         Rebecca D. Gamzon:                                              101,358         1             13-6345528

37.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         Rebecca D. Gamzon:                                               80,020         1             13-6585287

38.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         Rebecca D. Gamzon:                                               14,225         1             13-6736178

39.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Rebecca D. Gamzon:                                               72,018         1             13-6737018

41.      Trust Created by Edgar M. Cullman
         Dated 12/26/72 For The Benefit of
         David M. Danziger:                                               79,131         1             13-6585286

42.      Trust Created by Lucy C. Danziger
         Dated 12/25/76 For The Benefit of
         David M. Danziger:                                               14,225         1             13-6736410

43.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         David M. Danziger:                                               71,129         1             13-6737013

44.      Trust Created by Samuel J. Bloomingdale
         Dated 4/15/66 For The Benefit of
         David M. Danziger:                                               55,676         1             13-6214196

52.      Trust Created by Elsie B. Paskus
         Dated 8/26/64 For The Benefit of
         Frederick M. Danziger:                                            6,223                       13-6159963

</TABLE>


<PAGE>


<TABLE>
<S>      <C>                                                             <C>          <C>              <C>
53.      Trust Created by Elsie B. Paskus
         Dated 8/26/64 For The Benefit of
         Richard M. Danziger:                                             13,336                       13-6159970

66.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Georgina D. Cullman:                                             88,911         1             13-6737017



                                                     /s/ Frederick M. Danziger
                                                     --------------------------------------------
                                                     Frederick M. Danziger, not in his individual
                                                     capacity but solely as a trustee of the above
                                                     named trusts


51.      Frederick M. Danziger - personal                                 73,538                       ###-##-####


                                                     /s/ Frederick M. Danziger
                                                     ------------------------------------------------
                                                     Frederick M. Danziger in his individual capacity

</TABLE>


<PAGE>


X.       TRUSTS OF WHICH ELISSA F. CULLMAN IS A TRUSTEE


<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
60.      Trust Created by Edgar M. Cullman,Jr.
         Dated 12/25/76 For The Benefit of
         Edgar M. Cullman, III:                                           32,008         1             13-6736143

61.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Edgar M. Cullman, III:                                           90,689         1             13-6737012

63.      Trust Created by Edgar M. Cullman, Jr.
         Dated 12/25/76 For The Benefit of
         Samuel B. Cullman:                                               32,008         1             13-6736142

64.      Trust Created by Edgar M. Cullman
         Dated 12/23/76 For The Benefit of
         Samuel B. Cullman:                                               90,689         1             13-6737011



                                                                      /s/ Elissa F. Cullman
                                                                      ----------------------------------------
                                                                      Elissa F. Cullman, not in her individual
                                                                      capacity but solely as a trustee of the
                                                                      above named trusts

74.      Elissa F. Cullman - personal                                     75,574                       ###-##-####


                                                                      /s/ Elissa F. Cullman
                                                                      ---------------------------------------------
                                                                      Elissa F. Cullman, in her individual capacity

</TABLE>



XI.      TRUSTS OF WHICH MARGOT P. ERNST IS A TRUSTEE

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
2.       Trust Created by Rita G. Bloomingdale
         Dated 12/21/50 For The Benefit of
         John L. Ernst:                                                    4,890         1             13-6100132


3.       Trust Created by Rita G. Bloomingdale
         Dated 6/14/51 For The Benefit of
         John L. Ernst:                                                   13,696                       13-6100135

7.       Trust Created by Susan B. Ernst
         Dated 1/6/53 For The Benefit of John L. Ernst
         Descendants:                                                     11,469                       13-6100141

8.       Trust Created by Susan B. Ernst
         Dated 4/9/52 For the Benefit of John L. Ernst
         Descendants:                                                     19,400                       13-6100138

9.       Trust Created by Samuel J. Bloomingdale
         Dated 8/2/55 For the Benefit of John L. Ernst
         Descendants:                                                     14,199                       13-6100143



                                                                      /s/ Margot P. Ernst
                                                                      -----------------------------------
                                                                      Margot P. Ernst, not in her individual
                                                                      capacity but solely as a trustee of the above
                                                                      named trusts

</TABLE>

XI.      TRUSTS OF WHICH RICHARD M. DANZIGER IS A TRUSTEE


<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
36.      Trust Created by Lucy C. Danziger
         Dated 12/24/69 For The Benefit of
         Rebecca D. Gamzon:                                              101,358         1             13-6345528

52.      Trust Created by Elsie B. Paskus
         Dated 8/26/64 For The Benefit of
         Frederick M. Danziger:                                            6,223                       13-6159963

53.      Trust Created by Elsie B. Paskus
         Dated 8/26/64 For The Benefit of
         Richard M. Danziger                                              13,336                       13-6159970



                                                                      /s/ Richard M. Danziger
                                                                      ---------------------------------------------
                                                                      Richard M. Danziger, not in his individual
                                                                      capacity but solely as a trustee of the above
                                                                      named trustees

</TABLE>


<PAGE>

<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>
91.      B. Bros. Realty Limited Partnership
         Lucy C. Danziger & John L. Ernst
         General Partners                                              1,039,338         1             13-3313591


                                                                  /s/ Lucy C. Danziger
                                                                  ---------------------------------
                                                                  Lucy C. Danziger, as General Partner

                                                                  /s/ John L. Ernst
                                                                  ---------------------------------
                                                                  John L. Ernst, as General Partner


92.      Samuel J. Bloomingdale Foundation                                87,319                       13-6099790


                                                                  /s/ Susan R. Cullman
                                                                  -----------------------------------
                                                                  Susan R. Cullman, as President


93.      Louise B. & Edgar M. Cullman Foundation                          28,451                       13-6100041


                                                                  /s/ Susan R. Cullman
                                                                  ------------------------------------
                                                                  Susan R. Cullman, as President


95.      Justus Heijmans Foundation                                          889                       13-6272082


                                                                  /s/ Edgar M. Cullman
                                                                  -------------------------------------
                                                                  Edgar M. Cullman, as Trustee


94.      Richard C. & Susan B. Ernst Foundation                           53,560                       13-6153761


                                                                  /s/ John L. Ernst
                                                                  --------------------------------------
                                                                   John L. Ernst, as President

</TABLE>


<TABLE>
<CAPTION>

                                                                          "B"          "A"
                                                                         SHARES       SHARES            TAX ID#
                                                                         ------       ------            -------
<S>      <C>                                                             <C>          <C>              <C>

4.       Alexandra Ernst - personal                                        6,881                       ###-##-####

         /s/ Alexandra Ernst
         ---------------------------


6.       Matthew L. Ernst - personal                                       5,556                       ###-##-####

         /s/ Matthew L. Ernst
         ---------------------------


59.      Edgar M. Cullman, III - personal                                 60,431         1             ###-##-####

         /s/ Edgar M. Cullman
         ---------------------------


62.      Samuel B. Cullman - personal                                     83,550         1             ###-##-####

         /s/ Samuel B. Cullman
         ---------------------------


65.      Georgina D. Cullman - personal                                   34,577         1             ###-##-####

         /s/ Georgina D. Cullman
         ---------------------------


82.      Carolyn B. Sicher - personal                                     95,233         1             ###-##-####

         /s/ Carolyn B. Sicher
         ---------------------------

</TABLE>




<PAGE>

                                                                     EXHIBIT E


        FORM OF AMENDED AND RESTATED CERTIFICATE OF INCORPORATION
                                    OF
                       GENERAL CIGAR HOLDINGS, INC.

     General Cigar Holdings, Inc. (the "Corporation"), a corporation
organized and existing under the General Corporation Law of the State of
Delaware (the "DGCL"), does hereby certify as follows.

     1.  The present name of the Corporation is General Cigar Holdings, Inc.
The Corporation was originally incorporated under the name "General Cigar
Holdings, Inc." and its original certificate of incorporation was filed
with the office of the Secretary of State of the State of Delaware on
December 12, 1996. The certificate of incorporation was amended and restated
on February 3, 1997.

     2.  This Amended and Restated Certificate of Incorporation, having been
duly proposed by the Board of Directors of the Corporation (the "Board") and
adopted in accordance with Sections [228], 242, and 245 of the DGCL, further
amends and restates the amended and restated certificate of incorporation of
the Corporation.

     3.  Accordingly, the certificate of incorporation of the Corporation is
hereby further amended and restated to read in its entirety as follows (the
"Certificate of Incorporation"):

     FIRST: The name of the Corporation is General Cigar Holdings, Inc.

     SECOND: The address of the registered office of the Corporation in the
State of Delaware is 1209 Orange Street, Wilmington, Delaware 19801, in the
City of Wilmington, County of New Castle. The name of its registered agent at
that address is The Corporation Trust Company.

     THIRD: The purpose of the Corporation is to engage in any lawful act or
activity for which a corporation may be organized under the DGCL.

     FOURTH: (a)  AUTHORIZED CAPITAL STOCK.  The Corporation is authorized to
issue 26 million shares of capital stock, of which 25 million shares shall be
shares of


- ------------------------

*  To be revised as necessary to reflect certain provisions in the
   Shareholders' Agreement.


<PAGE>

common stock, par value $0.01 per share ("Common Stock"), and 1 million
shares shall be shares of preferred stock, par value $0.01 per share
("Preferred Stock").

     (b) COMMON STOCK. All shares of Common Stock shall be identical and
shall entitle the holders thereof to the same rights and privileges. Without
limiting the generality of the foregoing, except as otherwise required by
law, (i) on all matters submitted to the Corporation's stockholders, the
holders of Common Stock shall be entitled to one vote per share and (ii) when
and as divided or other distributions are declared, whether payable in cash,
in property or in securities of the Corporation, the holders of shares of
Common Stock shall be entitled to share equally, share for share, in such
dividends or other distributions.

     (c) PREFERRED STOCK. The Board is expressly authorized to provide for the
issuance of all or any shares of the Preferred Stock in one or more classes or
series, and to fix for each such class or series such voting powers, full or
limited, or no voting powers, and such designations, preferences and
relative, participating, optional or other special rights and such
qualifications, limitations or restrictions thereof, as shall be stated and
expressed in the resolution or resolutions adopted by the Board providing for
the issuance of such class or series, including, without limitation, the
authority to provide that any such class or series may be (i) subject to
redemption at such time or times and at such price or prices; (ii) entitled
to receive dividends (which may be cumulative or non-cumulative) at such
rates, on such conditions, and at such times, and payable in preference to,
or in such relation to, the dividends payable on any other class or classes
or any other series; (iii) entitled to such rights upon the dissolution of,
or upon any distribution of the assets of, the Corporation; or (iv)
convertible into, or exchangeable for, shares of any other class or classes
of stock, or of any other series of the same or any other class or classes of
stock, of the Corporation at such price or prices or at such rates of
exchange and with such adjustments; all as may be stated in such resolution
or resolutions.

     FIFTH: The following provisions are inserted for the management of the
business and the conduct of the affairs of the Corporation, and for further
definition, limitation and regulation of the powers of the Corporation and of
its directors and stockholders:

     (a) The business and affairs of the Corporation shall be managed by or
under the direction of the Board of Directors.

     (b) The directors shall have concurrent power with the stockholders to
adopt, amend or repeal the By-Laws of the Corporation.


                                      2
<PAGE>

     (c) The number of directors of the Corporation shall be as from time to
time fixed by, or in the manner provided in, the By-Laws of the Corporation.
Election of directors need not be by written ballot unless the By-Laws so
provide.

     (d) No director shall be personally liable to the Corporation or any of
its stockholders for monetary damages for breach of fiduciary duty as a
director, except for liability (i) for any breach of the director's duty of
loyalty to the Corporation or its stockholders, (ii) for acts or omissions
not in good faith or which involve intentional misconduct or a knowing
violation of law, (iii) pursuant to Section 174 of the DGCL or (iv) for any
transaction from which the director derived an improper personal benefit. If
the DGCL is amended hereafter to authorize the further elimination or
limitation of liability of directors, then the liability of a director of the
Corporation shall be eliminated or limited to the fullest extent authorized
by the DGCL, as so amended. Any repeal or modification of this Article FIFTH
by the stockholders of the Corporation shall not adversely affect any right
or protection of a director of the Corporation existing at the time of such
repeal or modification with respect to acts or omissions occurring prior to
such repeal or modification.

     (c) In addition to the powers and authority hereinbefore or by statute
expressly conferred upon them, the directors are hereby empowered to exercise
all such powers and do all such acts and things as may be exercised or done
by the Corporation, subject, nevertheless, to the provisions of the DGCL,
this Certificate of Incorporation and any By-Laws adopted by the
stockholders; PROVIDED that no By-Laws hereafter adopted by the stockholders
shall invalidate any prior act of the directors which would have been valid
if such By-Laws had not been adopted.

     (f) The Corporation expressly elects not to be governed by Section 203
of the DGCL.

     SIXTH: Meetings of stockholders may be held within or without the State
of Delaware, as the By-Laws may provide. The books of the Corporation may be
kept (subject to any provision contained in the DGCL) outside the State of
Delaware at such place or places as may be designated from time to time by
the Board or in the By-Laws.

     SEVENTH: The Corporation shall indemnify its directors and officers to
the fullest extent authorized or permitted by law, as now or hereafter in
effect, and such right to indemnification shall continue as to a person who
has ceased to be a director or officer of the Corporation and shall inure to
the benefit of his or her heirs, executors and personal and legal
representatives; PROVIDED that, except for proceedings to enforce rights to
indemnification, the Corporation shall not be obligated to indemnify any
director or officer (or his or her heirs, executors or personal or legal
representatives) in connection with a


                                       3
<PAGE>

proceeding (or part thereof) initiated by such person unless such proceeding
(or part thereof) was authorized or consented to by the Board of Directors.
The right to indemnification conferred by this Article SEVENTH shall include
the right to be paid by the Corporation the expenses incurred in defending or
otherwise participating in any proceeding in advance of its final disposition.

     The Corporation may, to the extent authorized from time to time by the
Board of Directors, provide rights to indemnification and to the advancement
of expenses to employees and agents of the Corporation similar to those
conferred in this Article SEVENTH to directors and officers of the
Corporation.

     The rights to indemnification and to the advance of expenses conferred
in this Article SEVENTH shall not be exclusive of any other right which any
person may have or hereafter acquire under this Certificate of Incorporation,
the By-Laws, any statute, agreement, vote of stockholders or disinterested
directors or otherwise.

     Any repeal or modification of this Article SEVENTH by the stockholders
of the Corporation shall not adversely affect any rights to indemnification
and to the advancement of expenses of a director or officer of the
Corporation existing at the time of such repeal or modification with respect
to any acts or omissions occurring prior to such repeal or modification.

     EIGHTH: The Corporation reserves the right to amend, alter, change or
repeal any provision contained in this Certificate of Incorporation, in the
manner now or hereafter prescribed in this Certificate of Incorporation, the
By-Laws or the laws of the State of Delaware, and all rights herein conferred
upon stockholders are granted subject to such reservation.

     IN WITNESS WHEREOF, the Corporation has caused this Amended and Restated
Certificate of Incorporation to be duly executed this day of ________________.

                                       GENERAL CIGAR HOLDINGS, INC.


                                       By:
                                           -------------------------
                                           Name:
                                           Title:


                                       4


<PAGE>


                                                                         ANNEX B


                                     [LOGO]



                                                                January 19, 2000




Independent Committee of the Board of Directors
GENERAL CIGAR HOLDINGS, INC.
387 Park Avenue South
New York, New York  10016

ATTN:    Mr. Dan W. Lufkin
         Chairman, Independent Committee

Gentlemen:

         Deutsche Bank Securities Inc. ("Deutsche Bank") has acted as financial
advisor to the Independent Committee of the Board of Directors (the "Independent
Committee") of General Cigar Holdings, Inc. (the "Company") in connection with
the proposed acquisition of a majority ownership interest in the Company by
Swedish Match A.B. ("Swedish Match") pursuant to the Agreement and Plan of
Merger, dated as of January 19, 2000, by and among Swedish Match, the Company
and SM Acquisition Corporation, an indirect wholly owned subsidiary of Swedish
Match ("Merger Sub") (the "Merger Agreement"), which provides, among other
things, for the merger of Merger Sub with and into the Company (the
"Transaction"), as a result of which the Company will become a majority-owned
subsidiary of Swedish Match.

         As set forth more fully in the Merger Agreement and in the
Shareholders' Agreement dated as of January 19, 2000 by and among Swedish Match,
the Company and certain shareholders of the Company (the "C&E Shareholders")
(the "Shareholders' Agreement"), the holders of Class A or Class B Common Stock
of the Company other than the shareholders identified in the two Statements of
Beneficial Ownership on Schedule 13D with respect to the Company filed on
September 9, 1997 with the Securities and Exchange Commission (the "Public
Shareholders") will exchange their outstanding shares of common stock, par value
$0.01 per share (the "Common Stock"), of the Company for cash consideration of
$15.25 per share (the "Cash Merger Consideration"). As a result of the
Transaction, Swedish Match will own, beneficially and of record, approximately
64% of the then outstanding shares of Common Stock of the Company and the C&E
Shareholders will own, in the aggregate, approximately 36% of the then
outstanding shares of Common Stock. The terms and conditions of the Transaction
are more fully set forth in the Merger Agreement and Shareholders' Agreement.

         You have requested Deutsche Bank's opinion, as investment bankers, as
to the fairness, from a financial point of view, to the Public Shareholders of
the Company of the Cash Merger Consideration.

         In connection with Deutsche Bank's role as financial advisor to
Independent Committee, and in arriving at its opinion, Deutsche Bank has
reviewed certain publicly available financial and other information concerning
the Company and certain internal analyses and other information furnished to it



                                      B-1
<PAGE>

by the Company and the Independent Committee. Deutsche Bank has also held
discussions with members of the senior management of the Company regarding the
business and prospects of the Company. In addition, Deutsche Bank has (i)
reviewed the reported prices and trading activity for the Company's Common
Stock, (ii) compared certain financial and stock market information for the
Company with similar information for certain other companies whose securities
are publicly traded, (iii) reviewed the financial terms of certain recent
business combinations which it deemed comparable in whole or in part, (iv)
reviewed the terms of the Merger Agreement and certain related documents, and
(v) performed such other studies and analyses and considered such other factors
as it deemed appropriate.

         Deutsche Bank has not assumed responsibility for independent
verification of, and has not independently verified, any information, whether
publicly available or furnished to it, concerning the Company, including,
without limitation, any financial information, forecasts or projections
considered in connection with the rendering of its opinion. Accordingly, for
purposes of its opinion, Deutsche Bank has assumed and relied upon the accuracy
and completeness of all such information and Deutsche Bank has not conducted a
physical inspection of any of the properties or assets, and has not prepared or
obtained any independent evaluation or appraisal of any of the assets or
liabilities, of the Company. With respect to the financial forecasts and
projections made available to Deutsche Bank and used in its analyses, Deutsche
Bank has assumed that they have been reasonably prepared on bases reflecting the
best currently available estimates and judgments of the management of the
Company as to the matters covered thereby. In rendering its opinion, Deutsche
Bank expresses no view as to the reasonableness of such forecasts and
projections or the assumptions on which they are based. Deutsche Bank's opinion
is necessarily based upon economic, market and other conditions as in effect on,
and the information made available to it as of, the date hereof.

         For purposes of rendering its opinion, Deutsche Bank has assumed that,
in all respects material to its analysis, the representations and warranties of
Swedish Match, Merger Sub and the Company contained in the Merger Agreement are
true and correct, Swedish Match, Merger Sub and the Company will each perform
all of the covenants and agreements to be performed by them under the Merger
Agreement and related documents, and all conditions to the obligations of each
of Swedish Match, Merger Sub and the Company to consummate the Transaction will
be satisfied without any waiver thereof. Deutsche Bank has also assumed that all
material governmental, regulatory or other approvals and consents required in
connection with the consummation of the Transaction will be obtained and that in
connection with obtaining any necessary governmental, regulatory or other
approvals and consents, or any amendments, modifications or waivers to any
agreements, instruments or orders to which either Swedish Match or the Company
is a party or is subject or by which it is bound, no limitations, restrictions
or conditions will be imposed or amendments, modifications or waivers made that
would materially reduce the contemplated benefits of the Transaction to the
Public Shareholders.

         In arriving at its opinion, Deutsche Bank was not authorized to
solicit, and did not solicit, interest from any party with respect to the
acquisition of the Company's shares or any of its assets.

         This opinion is addressed to, and is for the use and benefit of, the
Independent Committee of the Board of Directors of the Company and is not a
recommendation to the Public Shareholders or the other stockholders of the
Company to sell their shares to Swedish Match or approve the Transaction. This
opinion is limited to the fairness, from a financial point of view, to the
Public Shareholders of the Cash Merger Consideration, and Deutsche Bank
expresses no opinion as to the merits of the underlying decision by the Company
to engage in the Transaction.

         Deutsche Bank will be paid a fee for its services as financial advisor
to the Independent Committee in connection with the Transaction. We are an
affiliate of Deutsche Bank AG (together with its affiliates, the "DB Group"). In
the ordinary course of business, members of the DB Group may



                                      B-2
<PAGE>

actively trade in the securities and other instruments and obligations of
Swedish Match or the Company for their own accounts and for the accounts of
their customers. Accordingly, the DB Group may at any time hold a long or short
position in such securities, instruments and obligations.

         Based upon and subject to the foregoing, it is Deutsche Bank's opinion
as investment bankers that the Cash Merger Consideration is fair, from a
financial point of view, to the Public Shareholders of the Company.

                                            Very truly yours,



                                            DEUTSCHE BANK SECURITIES INC.


                                      B-3


<PAGE>

                                                                         ANNEX C


                   SECTION 262 OF THE GENERAL CORPORATION LAW
                            OF THE STATE OF DELAWARE

         262 APPRAISAL RIGHTS. (a) Any stockholder of a corporation of this
State who holds shares of stock on the date of the making of a demand pursuant
to subsection (d) of this section with respect to such shares, who continuously
holds such shares through the effective date of the merger or consolidation, who
has otherwise complied with subsection (d) of this section and who has neither
voted in favor of the merger or consolidation nor consented thereto in writing
pursuant to Section 228 of this title shall be entitled to an appraisal by the
Court of Chancery of the fair value of the stockholder's shares of stock under
the circumstances described in subsections (b) and (c) of this section. As used
in this section, the word "stockholder" means a holder of record of stock in a
stock corporation and also a member of record of a nonstock corporation; the
words "stock" and "share" mean and include what is ordinarily meant by those
words and also membership or membership interest of a member of a nonstock
corporation; and the words "depository receipt" mean a receipt or other
instrument issued by a depository representing an interest in one or more
shares, or fractions thereof, solely of stock of a corporation, which stock is
deposited with the depository.

         (b) Appraisal rights shall be available for the shares of any class or
series of stock of a constituent corporation in a merger or consolidation to be
effected pursuant to Section 251 (other than a merger effected pursuant to
Section 251(g) of this title), Section 252, Section 254, Section 257, Section
258, Section 263 or Section 264 of this title:

                  (1) Provided, however, that no appraisal rights under this
         section shall be available for the shares of any class or series of
         stock, which stock, or depository receipts in respect thereof, at the
         record date fixed to determine the stockholders entitled to receive
         notice of and to vote at the meeting of stockholders to act upon the
         agreement of merger or consolidation, were either (i) listed on a
         national securities exchange or designated as a national market system
         security on an interdealer quotation system by the National Association
         of Securities Dealers, Inc. or (ii) held of record by more than 2,000
         holders; and further provided that no appraisal rights shall be
         available for any shares of stock of the constituent corporation
         surviving a merger if the merger did not require for its approval the
         vote of the stockholders of the surviving corporation as provided in
         subsection (f) of Section 251 of this title.

                  (2) Notwithstanding paragraph (1) of this subsection,
         appraisal rights under this section shall be available for the shares
         of any class or series of stock of a constituent corporation if the
         holders thereof are required by the terms of an agreement of merger or
         consolidation pursuant to Sections 251, 252, 254, 257, 258, 263 and 264
         of this title to accept for such stock anything except:

                           a. Shares of stock of the corporation surviving or
                  resulting from such merger or consolidation, or depository
                  receipts in respect thereof;

                           b. Shares of stock of any other corporation, or
                  depository receipts in respect thereof, which shares of stock
                  (or depository receipts in respect thereof) or depository
                  receipts at the effective date of the merger or consolidation
                  will be either listed on a national securities exchange or
                  designated as a national market system security on an
                  interdealer quotation system by the National Association of
                  Securities Dealers, Inc. or held of record by more than 2,000
                  holders;

                                      C-1
<PAGE>

                           c. Cash in lieu of fractional shares or fractional
                  depository receipts described in the foregoing subparagraphs
                  a. and b. of this paragraph; or

                           d. Any combination of the shares of stock, depository
                  receipts and cash in lieu of fractional shares or fractional
                  depository receipts described in the foregoing subparagraphs
                  a., b. and c. of this paragraph.

                  (3) In the event all of the stock of a subsidiary Delaware
         corporation party to a merger effected under Section 253 of this title
         is not owned by the parent corporation immediately prior to the merger,
         appraisal rights shall be available for the shares of the subsidiary
         Delaware corporation.

         (c) Any corporation may provide in its certificate of incorporation
that appraisal rights under this section shall be available for the shares of
any class or series of its stock as a result of an amendment to its certificate
of incorporation, any merger or consolidation in which the corporation is a
constituent corporation or the sale of all or substantially all of the assets of
the corporation. If the certificate of incorporation contains such a provision,
the procedures of this section, including those set forth in subsections (d) and
(e) of this section, shall apply as nearly as is practicable.

         (d) Appraisal rights shall be perfected as follows:

                  (1) If a proposed merger or consolidation for which appraisal
         rights are provided under this section is to be submitted for approval
         at a meeting of stockholders, the corporation, not less than 20 days
         prior to the meeting, shall notify each of its stockholders who was
         such on the record date for such meeting with respect to shares for
         which appraisal rights are available pursuant to subsections (b) or (c)
         hereof that appraisal rights are available for any or all of the shares
         of the constituent corporations, and shall include in such notice a
         copy of this section. Each stockholder electing to demand the appraisal
         of such stockholder's shares shall deliver to the corporation, before
         the taking of the vote on the merger or consolidation, a written demand
         for appraisal of such stockholder's shares. Such demand will be
         sufficient if it reasonably informs the corporation of the identity of
         the stockholder and that the stockholder intends thereby to demand the
         appraisal of such stockholder's shares. A proxy or vote against the
         merger or consolidation shall not constitute such a demand. A
         stockholder electing to take such action must do so by a separate
         written demand as herein provided. Within 10 days after the effective
         date of such merger or consolidation, the surviving or resulting
         corporation shall notify each stockholder of each constituent
         corporation who has complied with this subsection and has not voted in
         favor of or consented to the merger or consolidation of the date that
         the merger or consolidation has become effective; or

                  (2) If the merger or consolidation was approved pursuant to
         Section 228 or Section 253 of this title, each constituent corporation,
         either before the effective date of the merger or consolidation or
         within ten days thereafter, shall notify each of the holders of any
         class or series of stock of such constituent corporation who are
         entitled to appraisal rights of the approval of the merger or
         consolidation and that appraisal rights are available for any or all
         shares of such class or series of stock of such constituent
         corporation, and shall include in such notice a copy of this section;
         provided that, if the notice is given on or after the effective date of
         the merger or consolidation, such notice shall be given by the
         surviving or resulting corporation to all such holders of any class or
         series of stock of a constituent corporation that are entitled to
         appraisal rights. Such notice may, and, if given on or after the
         effective date of the merger or consolidation, shall, also notify such
         stockholders of the effective date of the merger or consolidation. Any
         stockholder entitled to appraisal rights may, within 20 days after the
         date of



                                      C-2
<PAGE>

         mailing of such notice, demand in writing from the surviving or
         resulting corporation the appraisal of such holder's shares. Such
         demand will be sufficient if it reasonably informs the corporation of
         the identity of the stockholder and that the stockholder intends
         thereby to demand the appraisal of such holder's shares. If such notice
         did not notify stockholders of the effective date of the merger or
         consolidation, either (i) each such constituent corporation shall send
         a second notice before the effective date of the merger or
         consolidation notifying each of the holders of any class or series of
         stock of such constituent corporation that are entitled to appraisal
         rights of the effective date of the merger or consolidation or (ii) the
         surviving or resulting corporation shall send such a second notice to
         all such holders on or within 10 days after such effective date;
         provided, however, that if such second notice is sent more than 20 days
         following the sending of the first notice, such second notice need only
         be sent to each stockholder who is entitled to appraisal rights and who
         has demanded appraisal of such holder's shares in accordance with this
         subsection. An affidavit of the secretary or assistant secretary or of
         the transfer agent of the corporation that is required to give either
         notice that such notice has been given shall, in the absence of fraud,
         be prima facie evidence of the facts stated therein. For purposes of
         determining the stockholders entitled to receive either notice, each
         constituent corporation may fix, in advance, a record date that shall
         be not more than 10 days prior to the date the notice is given,
         provided, that if the notice is given on or after the effective date of
         the merger or consolidation, the record date shall be such effective
         date. If no record date is fixed and the notice is given prior to the
         effective date, the record date shall be the close of business on the
         day next preceding the day on which the notice is given.

         (e) Within 120 days after the effective date of the merger or
consolidation, the surviving or resulting corporation or any stockholder who has
complied with subsections (a) and (d) hereof and who is otherwise entitled to
appraisal rights, may file a petition in the Court of Chancery demanding a
determination of the value of the stock of all such stockholders.
Notwithstanding the foregoing, at any time within 60 days after the effective
date of the merger or consolidation, any stockholder shall have the right to
withdraw such stockholder's demand for appraisal and to accept the terms offered
upon the merger or consolidation. Within 120 days after the effective date of
the merger or consolidation, any stockholder who has complied with the
requirements of subsections (a) and (d) hereof, upon written request, shall be
entitled to receive from the corporation surviving the merger or resulting from
the consolidation a statement setting forth the aggregate number of shares not
voted in favor of the merger or consolidation and with respect to which demands
for appraisal have been received and the aggregate number of holders of such
shares. Such written statement shall be mailed to the stockholder within 10 days
after such stockholder's written request for such a statement is received by the
surviving or resulting corporation or within 10 days after expiration of the
period for delivery of demands for appraisal under subsection (d) hereof,
whichever is later.

         (f) Upon the filing of any such petition by a stockholder, service of a
copy thereof shall be made upon the surviving or resulting corporation, which
shall within 20 days after such service file in the office of the Register in
Chancery in which the petition was filed a duly verified list containing the
names and addresses of all stockholders who have demanded payment for their
shares and with whom agreements as to the value of their shares have not been
reached by the surviving or resulting corporation. If the petition shall be
filed by the surviving or resulting corporation, the petition shall be
accompanied by such a duly verified list. The Register in Chancery, if so
ordered by the Court, shall give notice of the time and place fixed for the
hearing of such petition by registered or certified mail to the surviving or
resulting corporation and to the stockholders shown on the list at the addresses
therein stated. Such notice shall also be given by 1 or more publications at
least 1 week before the day of the hearing, in a newspaper of general
circulation published in the City of Wilmington, Delaware or such publication as
the Court deems advisable. The forms of the notices by mail and by publication
shall be approved by the Court, and the costs thereof shall be borne by the
surviving or resulting corporation.



                                      C-3
<PAGE>

         (g) At the hearing on such petition, the Court shall determine the
stockholders who have complied with this section and who have become entitled to
appraisal rights. The Court may require the stockholders who have demanded an
appraisal for their shares and who hold stock represented by certificates to
submit their certificates of stock to the Register in Chancery for notation
thereon of the pendency of the appraisal proceedings; and if any stockholder
fails to comply with such direction, the Court may dismiss the proceedings as to
such stockholder.

         (h) After determining the stockholders entitled to an appraisal, the
Court shall appraise the shares, determining their fair value exclusive of any
element of value arising from the accomplishment or expectation of the merger or
consolidation, together with a fair rate of interest, if any, to be paid upon
the amount determined to be the fair value. In determining such fair value, the
Court shall take into account all relevant factors. In determining the fair rate
of interest, the Court may consider all relevant factors, including the rate of
interest that the surviving or resulting corporation would have had to pay to
borrow money during the pendency of the proceeding. Upon application by the
surviving or resulting corporation or by any stockholder entitled to participate
in the appraisal proceeding, the Court may, in its discretion, permit discovery
or other pretrial proceedings and may proceed to trial upon the appraisal prior
to the final determination of the stockholder entitled to an appraisal. Any
stockholder whose name appears on the list filed by the surviving or resulting
corporation pursuant to subsection (f) of this section and who has submitted
such stockholder's certificates of stock to the Register in Chancery, if such is
required, may participate fully in all proceedings until it is finally
determined that such stockholder is not entitled to appraisal rights under this
section.

         (i) The Court shall direct the payment of the fair value of the shares,
together with interest, if any, by the surviving or resulting corporation to the
stockholders entitled thereto. Interest may be simple or compound, as the Court
may direct. Payment shall be so made to each such stockholder, in the case of
holders of uncertificated stock forthwith, and the case of holders of shares
represented by certificates upon the surrender to the corporation of the
certificates representing such stock. The Court's decree may be enforced as
other decrees in the Court of Chancery may be enforced, whether such surviving
or resulting corporation be a corporation of this State or of any state.

         (j) The costs of the proceeding may be determined by the Court and
taxed upon the parties as the Court deems equitable in the circumstances. Upon
application of a stockholder, the Court may order all or a portion of the
expenses incurred by any stockholder in connection with the appraisal
proceeding, including, without limitation, reasonable attorney's fees and the
fees and expenses of experts, to be charged pro rata against the value of all
the shares entitled to an appraisal.

         (k) From and after the effective date of the merger or consolidation,
no stockholder who has demanded appraisal rights as provided in subsection (d)
of this section shall be entitled to vote such stock for any purpose or to
receive payment of dividends or other distributions on the stock (except
dividends or other distributions payable to stockholders of record at a date
which is prior to the effective date of the merger or consolidation); provided,
however, that if no petition for an appraisal shall be filed within the time
provided in subsection (e) of this section, or if such stockholder shall deliver
to the surviving or resulting corporation a written withdrawal of such
stockholder's demand for an appraisal and an acceptance of the merger or
consolidation, either within 60 days after the effective date of the merger or
consolidation as provided in subsection (e) of this section or thereafter with
the written approval of the corporation, then the right of such stockholder to
an appraisal shall cease. Notwithstanding the foregoing, no appraisal proceeding
in the Court of Chancery shall be dismissed as to any stockholder without the
approval of the Court, and such approval may be conditioned upon such terms as
the Court deems just.


                                      C-4
<PAGE>

         (l) The shares of the surviving or resulting corporation to which the
shares of such objecting stockholders would have been converted had they
assented to the merger or consolidation shall have the status of authorized and
unissued shares of the surviving or resulting corporation.



                                      C-5
<PAGE>


                                      PROXY

                          GENERAL CIGAR HOLDINGS, INC.
                              387 PARK AVENUE SOUTH
                            NEW YORK, NEW YORK 10016

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
                         OF GENERAL CIGAR HOLDINGS, INC.

         The undersigned stockholder of GENERAL CIGAR HOLDINGS, INC., a Delaware
corporation (the "Company"), hereby appoints Dan Lufkin, Francis T. Vincent and
Thomas C. Israel, and each of them, as proxies, each with the power to appoint
his or her substitute, and hereby authorizes each of them to represent, and to
vote as designated on the reverse side, all the shares of common stock of the
Company held of record by the undersigned on _________, 2000 at the Special
Meeting of Stockholders of the Company, to be held at _______________,
______________, _______________, on _________, 2000 at __:00 a.m., local time
and at all adjournments or postponements thereof upon the following matters,
as set forth in the Notice of Special Meeting of Stockholders and proxy
statement, each dated __________, 2000, copies of which have been received by
the undersigned, hereby revoking any proxy heretofore given.

         THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER
DIRECTED HEREIN BY THE UNDERSIGNED STOCKHOLDER. IF NO DIRECTION IS MADE, THIS
PROXY WILL BE VOTED FOR THE ADOPTION OF THE AGREEMENT AND PLAN OF MERGER AND FOR
APPROVAL OF THE CHARTER AMENDMENT.

             (CONTINUED AND TO BE DATED AND SIGNED ON REVERSE SIDE)

                                                           PLEASE MARK
                                                           YOUR VOTES
                                                          AS INDICATED   /X/
                                                             IN THIS
                                                            EXAMPLE:


<PAGE>

The board of directors of the Company recommends a vote for the Agreement and
Plan of Merger and the related charter amendment.

1.       Proposal to adopt the Agreement and Plan of Merger, dated as of January
         19, 2000, by and among Swedish Match AB, SM Merger Corporation and the
         Company, as heretofore and hereafter amended:

             /  /  FOR            /  /  AGAINST                /  /  ABSTAIN

2.       Proposal to approve the amendment to the Company's certificate of
         incorporation:

             /  /  FOR            /  /  AGAINST                /  /  ABSTAIN

3.       The proxies are hereby authorized to vote in their discretion upon all
         other business as may properly come before the Special Meeting.

                                                 Please sign exactly as your
                                                 name appears on this proxy. If
                                                 the shares represented by this
                                                 proxy are held by joint
                                                 tenants, both must sign. When
                                                 signing as attorney, executor,
                                                 administrator, trustee or
                                                 guardian, please give full
                                                 title as such. If stockholder
                                                 is a corporation, please sign
                                                 in full corporate name by
                                                 President or other authorized
                                                 officer. If stockholder is a
                                                 partnership, please sign in
                                                 partnership name by authorized
                                                 person.

Signature:                                                                Date:

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------

Signature:                                                                Date:

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------




                PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD
              PROMPTLY USING THE ENCLOSED POSTAGE PREPAID ENVELOPE




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