GENERAL CIGAR HOLDINGS INC
10-Q, 2000-04-11
TOBACCO PRODUCTS
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________________________________________________________________________________


                                    FORM 10-Q
                                 _______________

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                 _______________

(Mark One)
[ X ]   QUARTERLY  REPORT  PURSUANT  TO  SECTION  13 OR 15(d) OF THE  SECURITIES
        EXCHANGE ACT OF 1934 for the 13 Weeks ended February 26, 2000

                                       OR

[   ]   TRANSITION  REPORT  PURSUANT  TO SECTION  13 OR 15(d) OF THE  SECURITIES
        EXCHANGE ACT OF 1934 for the transition period from ....................
        to ....................

                                 _______________

                        Commission file number: (1-12757)

                                 _______________

                          GENERAL CIGAR HOLDINGS, INC.
             (Exact name of registrant as specified in its charter)

          Delaware                                             13-3922128
(State or other jurisdiction of                             (I.R.S. Employer
incorporation or organization)                            Identification Number)
                                 _______________

      387 Park Avenue South                                     10016-8899
        New York, New York                                      (Zip Code)
(Address of principal executive offices)

       Registrant's telephone number, including area code: (212) 448-3800
                                 _______________

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes [ X ]  No [  ]

As of March 31, 2000, 13,602,541 shares of Class A common stock, par value $0.01
per share,  and 13,436,859  shares of Class B common stock,  par value $0.01 per
share, were outstanding.

________________________________________________________________________________

================================================================================
<PAGE>

                                TABLE OF CONTENTS



PART I.   FINANCIAL INFORMATION:

  Item 1.   FINANCIAL STATEMENTS (UNAUDITED):
  -------------------------------------------

      Condensed Consolidated Statement of Operations for the
        13 Weeks ended February 26, 2000 and February 27, 1999.......   Page 3

      Condensed Consolidated Balance Sheet as
        of February 26, 2000 and November 27, 1999...................   Page 4

      Condensed Consolidated Statement of Cash Flows for the
        13 Weeks ended February 26, 2000 and February 27, 1999.......   Page 5

      Condensed Consolidated Statement of Stockholders' Equity
        for the 13 Weeks ended February 26, 2000.....................   Page 6

      Notes to Consolidated Financial Statements.....................   Page 7


  Item 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
  -----------------------------------------------------------
            CONDITION AND RESULTS OF OPERATIONS....................     Page 11
            -----------------------------------

  Item 3.   QUANTITATIVE AND QUALITATIVE DISCLOSURE
  -------------------------------------------------
            ABOUT MARKET RISK......................................     Page 13
            -----------------


PART II.  OTHER INFORMATION:

  Item 6.   EXHIBITS AND REPORTS ON FORM 8-K.......................     Page 14
  ------------------------------------------


SIGNATURE..........................................................     Page 15


EXHIBIT INDEX......................................................     Page E-1

<PAGE>


                          PART I. FINANCIAL INFORMATION

Item 1. Financial Statements
- ----------------------------

                          GENERAL CIGAR HOLDINGS, INC.

                 CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS

                      (in thousands except per share data)
                                   (Unaudited)


                                                               13 WEEKS ENDED
                                                            --------------------
                                                            FEB. 26,    FEB. 27,
                                                                2000        1999
                                                            --------    --------
NET SALES.................................................   $32,791     $52,495
Cost of goods sold........................................    18,259      27,801
                                                              ------      ------

GROSS PROFIT..............................................    14,532      24,694
Selling, general and administrative expenses..............    12,898      17,693
                                                              ------      ------

OPERATING PROFIT..........................................     1,634       7,001
Gain on sale of marketable securities.....................     4,999          -
Nonoperating income.......................................       190         107
Interest income...........................................     3,073          53
Interest expense..........................................       344       1,152
                                                              ------      ------

Income before provision for income taxes..................     9,552       6,009
Provision for income taxes................................     3,058       2,043
                                                              ------      ------

NET INCOME................................................   $ 6,494     $ 3,966
                                                              ======      ======


Basic net income per share................................    $ 0.24      $ 0.15
                                                              ======      ======
Weighted average common shares outstanding................    26,827      26,456
                                                              ======      ======

Diluted net income per share..............................    $ 0.24      $ 0.15
                                                              ======      ======
Weighted average common shares
  and equivalents outstanding.............................    27,261      27,164
                                                              ======      ======


See Notes to Consolidated Financial Statements.

                                        3
<PAGE>

                                 PART I (Cont.)


                          GENERAL CIGAR HOLDINGS, INC.

                      CONDENSED CONSOLIDATED BALANCE SHEET

                  (dollars in thousands except per share data)
                                   (Unaudited)
                                                           ________    ________
                                                           FEB. 26,    NOV. 27,
                          ASSETS                               2000        1999
                                                           --------    --------
 CURRENT ASSETS:
   Cash and cash equivalents.............................  $125,511    $111,932
   Marketable securities.................................    17,055      12,751
   Receivables, less allowance of $819 (1999-$808).......    25,556      31,027
   Inventories...........................................   138,836     137,090
   Other current assets..................................    13,016      13,067
                                                           --------    --------
          TOTAL CURRENT ASSETS...........................   319,974     305,867
 Property and equipment, net.............................    59,911      60,185
 Intangible assets, net, principally
   trademarks and goodwill...............................    65,112      65,738
 Investments in marketable securities....................     6,190      12,603
 Other assets............................................     2,073         777
                                                           --------    --------
          TOTAL ASSETS...................................  $453,260    $445,170
                                                           ========    ========

            LIABILITIES AND STOCKHOLDERS' EQUITY

 CURRENT LIABILITIES:
   Accounts payable and accrued liabilities..............  $ 23,033    $ 26,957
   Long-term debt due within one year....................       220         253
   Income taxes..........................................     2,256         902
                                                           --------    --------
          TOTAL CURRENT LIABILITIES......................    25,509      28,112
 Long-term debt..........................................    10,269      10,259
 Accrued retirement benefits.............................    10,269      10,558
 Deferred income taxes...................................    15,474      14,832
 Other noncurrent liabilities............................    55,401      57,707
                                                           --------    --------
          TOTAL LIABILITIES..............................   116,922     121,468
                                                           --------    --------
 Minority interest in preferred stock of subsidiary......     3,300       3,300
                                                           --------    --------
 Commitments and Contingencies (Note 9)

 STOCKHOLDERS' EQUITY:
   Preferred stock, par value $0.01-- authorized:
    20,000,000 shares; Issued: none......................        -           -

   Class B common stock, par value $0.01--authorized:
    25,000,000 shares;
      Issued: 13,458,720 shares at February 26, 2000;
      Issued: 13,566,044 shares at November 27, 1999.....       135         136

   Class A common stock, par value $0.01--authorized:
    50,000,000 shares;
      Issued: 14,814,380 shares at February 26, 2000;
      Issued: 14,222,801 shares at November 27, 1999.....       148         142

   Additional paid-in capital............................   168,847     166,407
   Accumulated other comprehensive income................     4,177         399
   Retained earnings.....................................   170,440     164,027
                                                           --------    --------
                                                            343,747     331,111
   Less:  Cost of Class A common stock held
            in treasury, 1,233,700 shares................   (10,709)    (10,709)
                                                           --------    --------
          TOTAL STOCKHOLDERS' EQUITY.....................   333,038     320,402
                                                           --------    --------
          TOTAL LIABILITIES, MINORITY INTEREST
             AND STOCKHOLDERS' EQUITY....................  $453,260    $445,170
                                                           ========    ========


See Notes to Consolidated Financial Statements.

                                        4
<PAGE>

                                 PART I (Cont.)


                          GENERAL CIGAR HOLDINGS, INC.

                 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS

                             (dollars in thousands)
                                   (Unaudited)

                                                               13 WEEKS ENDED
                                                            -------------------
                                                            FEB. 26,   FEB. 27,
                                                                2000       1999
                                                            --------   --------
CASH FLOW FROM OPERATING ACTIVITIES:
  Net income..............................................   $ 6,494    $ 3,966
  Adjustments to reconcile net income to
    net cash provided by operating activities:
   Depreciation and amortization..........................     1,967      2,444
   Gain on sale of marketable securities..................    (4,999)        -
  Changes in assets and liabilities:
   Decrease in accounts receivable........................     5,471     11,495
   Increase in inventories................................    (1,746)    (2,292)
   Decrease in accounts payable and accrued liabilities...    (4,601)   (14,603)
   Increase (decrease) in income taxes payable............     3,059     (1,151)
   Increase in deferred income taxes......................         4        208
   Other, net.............................................      (420)     2,164
                                                             -------    -------
    NET CASH PROVIDED BY OPERATING ACTIVITIES.............     5,229      2,231
                                                             -------    -------
CASH FLOW FROM INVESTING ACTIVITIES:
  Net proceeds from sale of marketable securities.........    12,647         -
  Payments of contingent purchase price for subsidiary....    (2,250)      (656)
  Additions to property and equipment.....................    (1,086)    (2,033)
                                                             -------    -------
    NET CASH PROVIDED BY (USED IN) INVESTING ACTIVITIES...     9,311     (2,689)
                                                             -------    -------
CASH FLOW FROM FINANCING ACTIVITIES:
  Net borrowing on credit facility........................        -       3,000
  Transaction costs relating to proposed merger...........    (1,429)        -
  Purchase of treasury stock..............................        -      (2,406)
  Payments of debt........................................       (23)      (198)
  Proceeds from exercise of stock options.................       491         -
                                                             -------    -------
    NET CASH (USED IN) PROVIDED BY FINANCING ACTIVITIES...      (961)       396
                                                             -------    -------

Net increase (decrease) in cash and cash equivalents......    13,579        (62)
Cash and cash equivalents at beginning of period..........   111,932      3,985
                                                             -------    -------
CASH AND CASH EQUIVALENTS AT END OF PERIOD................  $125,511    $ 3,923
                                                             =======    =======


SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Cash paid during the period for:
  Interest................................................   $   340    $ 1,123
  Income taxes............................................   $    60    $ 2,986


See Notes to Consolidated Financial Statements.

                                        5
<PAGE>

                                 PART I (Cont.)


                          GENERAL CIGAR HOLDINGS, INC.

            CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY

                             (dollars in thousands)
                                   (Unaudited)


<TABLE>
<CAPTION>

                                                                               Accumulated
                                   Class B             Class A                       Other                           Total
                                 Common Stock        Common Stock    Additional    Compre-                           Stock-
                              -----------------    ----------------     Paid-in    hensive   Retained   Treasury   holders'
                              Shares     Amount    Shares    Amount     Capital     Income   Earnings      Stock     Equity
- ----------------------------------------------------------------------------------------------------------------------------
<S>                           <C>          <C>   <C>           <C>     <C>            <C>     <C>        <C>       <C>
BALANCE AT
     NOVEMBER 27, 1999....... 13,566,044   $136  14,222,801    $142    $166,407       $399   $164,027  $(10,709)   $320,402

Comprehensive income:
 Net income..................         -      -           -       -           -          -       6,494        -        6,494
 Unrealized gains on
   marketable securities,
   net of taxes..............         -      -           -       -           -       3,778         -         -        3,778
                              ----------    ---  ----------     ---     -------      -----    -------    ------     -------
Total comprehensive income...         -      -           -       -           -       3,778      6,494        -       10,272

Exercise of stock options....         -      -      484,255       5         486         -          -         -          491
Exchange of shares...........   (107,324)    (1)    107,324       1          -          -          -         -           -
Tax benefit arising from
  exercise of employee
  stock options..............         -      -           -       -        1,954         -          -         -        1,954
Dividends on
     preferred stock.........         -      -           -       -           -          -         (81)       -          (81)
                              ----------    ---  ----------     ---     -------      -----    -------    ------     -------
BALANCE AT
     FEBRUARY 26, 2000....... 13,458,720   $135  14,814,380    $148    $168,847     $4,177   $170,440  $(10,709)   $333,038
                              ==========    ===  ==========     ===     =======      =====    =======    ======     =======
</TABLE>


See Notes to Consolidated Financial Statements.

                                        6
<PAGE>

                                 PART I (CONT.)


                          GENERAL CIGAR HOLDINGS, INC.

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                  (dollars in thousands except per share data)
                                   (Unaudited)



(1)  INTERIM FINANCIAL PRESENTATION

     The interim  Condensed  Consolidated  Financial  Statements  are unaudited;
     however,  they  have  been  prepared  in  accordance  with  Rule  10-01  of
     Regulation  S-X adopted by the  Securities  and  Exchange  Commission  (the
     "Commission") and in the opinion of management reflect all adjustments (all
     of which are of a normal,  recurring nature) which are necessary for a fair
     statement of the financial condition, results of operations, cash flows and
     changes in  stockholders'  equity  for the  periods  presented.  Results of
     operations  for the 13 weeks ended  February  26, 2000 are not  necessarily
     indicative  of the results  that may be expected for the entire year ending
     November 25, 2000.

     As used in these Notes,  references  to the  "Company"  mean General  Cigar
     Holdings, Inc. and its direct and indirect subsidiaries: General Cigar Co.,
     Inc. ("General Cigar"),  Villazon & Company, Inc.  ("Villazon"),  GCMM Co.,
     Inc.  ("GCMM"),  Club  Macanudo,  Inc. and Club  Macanudo  (Chicago),  Inc.
     (collectively  "Club  Macanudo"),  and  387  PAS  Corp.  ("387  PAS").  The
     accompanying  financial  statements  reflect the results of  operations  of
     these businesses for all of the periods  presented.  The operations of Club
     Macanudo,  which operates cigar bars in New York City and Chicago,  and 387
     PAS, which owns and operates the Company's headquarters building,  were not
     material  to the  Company's  results of  operations  in any of the  periods
     presented.

     The accompanying Condensed Consolidated Financial Statements should be read
     in conjunction  with: (i) the Company's  audited 1999 financial  statements
     included  in Form 10-K and Form  10-K/A,  as filed with the  Commission  on
     February  25,  2000 and March  24,  2000,  respectively,  (ii) the Notes to
     Consolidated  Financial Statements appearing in those reports and (iii) the
     Company's Proxy Statement filed in connection with an Agreement and Plan of
     Merger, as filed with the Commission on April 10, 2000.

(2)  AGREEMENT AND PLAN OF MERGER

     On January 19, 2000,  the Company  entered  into an  Agreement  and Plan of
     Merger (the "Merger Agreement") with Swedish Match AB ("Swedish Match") and
     Swedish Match's wholly owned  subsidiary,  SM Merger  Corporation  ("Merger
     Sub").  The Merger  Agreement  provides that upon  satisfaction  of certain
     conditions,  Merger  Sub will  merge  into  the  Company  with the  Company
     surviving  the merger  (the  "Merger").  The Merger  will result in Swedish
     Match  owning  a 64%  interest  in the  Company.  Pursuant  to  the  Merger
     Agreement,  each share of common  stock of the Company  owned by the public
     will be  purchased  for $15.25 per share in cash.  The  Cullman  family has
     agreed to sell  approximately  one third of their holdings to Swedish Match
     for $15.00 per share in cash immediately  prior to the Merger pursuant to a
     stock purchase  agreement  (the "Stock  Purchase  Agreement").  The Cullman
     family,  which has managed the Company since 1961,  will hold the remaining
     36% of the  Company  following  the Merger and will  continue to manage the
     Company.  The Merger  requires the approval of the Company's  stockholders,
     including  the vote of a majority  of the Class A shares,  other than those
     held by the  Cullman  family,  voting  separately  as a class.  The Cullman
     family has agreed  pursuant to a voting  agreement  with Swedish Match (the
     "Voting Agreement") to vote all of their Class B shares in their capacities
     as  stockholders in favor of the Merger and against any competing offer for
     a period of  eighteen  months in the event of a  termination  of the Merger
     Agreement.  The Board of Directors of the Company unanimously  approved the
     Merger based upon the unanimous  recommendation  of a special  committee of
     independent directors.  The Company has set May 8, 2000 as the date for its
     special  meeting to vote on the Merger.  Stockholders of record on April 7,
     2000 of both  Class A and Class B shares  will be  entitled  to vote on the
     Merger.


                                       7
<PAGE>

     The aggregate  cost of the  transaction  is  approximately  $330 million of
     which $170 million will be paid by Swedish  Match to buy certain  shares of
     the Cullman family at $15.00 per share and to provide part of the financing
     for the Company to buy public shares at $15.25 per share. The Company plans
     to finance the remaining $160 million of the transaction with a combination
     of existing cash and  equivalents,  marketable  securities,  and borrowings
     under a new credit facility which is currently being negotiated.  Under the
     terms  of  the  Merger  Agreement,   the  Company  is  expected  to  borrow
     approximately  $55 million to finance the transaction  which is expected to
     close during the second quarter of 2000.

     The  consolidated  financial  statements  of the Company do not reflect the
     effect of the Merger Agreement.

(3)  CASH AND CASH EQUIVALENTS

     Cash and cash  equivalents  include cash  deposited  in demand  deposits at
     banks and highly liquid investments with original  maturities of 90 days or
     less. The cost of these investments  approximates fair value. Cash and cash
     equivalents are placed with major international banks.

(4)  GAIN ON SALE OF MARKETABLE SECURITIES

     The Company has commenced the sale of its Russian bond portfolio to provide
     a portion of the funds necessary for the proposed Merger.  During the first
     quarter of 2000,  the Company  sold certain of these bonds for net proceeds
     of $12.6  million and a gain of $5.0 million  before  taxes.  The remaining
     $13.6  million of such bonds are included in current  assets as  securities
     available-for-sale at an estimated fair value of $17.1 million.

(5)  MARKETABLE SECURITIES

     At February 26, 2000, the Company has classified all marketable  securities
     as  available-for-sale.  The cost, gross unrealized  holding gains and fair
     value of the  available-for-sale  securities  at February  26, 2000 were as
     follows:

                                                                Gross
                                                           Unrealized
                                                              Holding       Fair
                                                     Cost       Gains      Value
                                                  ------------------------------
        Classified as current assets:
           Russian bonds ......................   $13,602      $3,453    $17,055
                                                   ------       -----     ------
        Total .................................   $13,602      $3,453    $17,055
                                                   ======       =====     ======

        Classified as noncurrent assets:
           Russian equity funds ...............   $ 3,500      $2,690    $ 6,190
                                                   ------       -----     ------
        Total .................................   $ 3,500      $2,690    $ 6,190
                                                   ======       =====     ======

     Net unrealized gains and losses,  net of the related income tax effect,  on
     available-for-sale  securities are excluded from earnings and reported as a
     separate component of stockholders' equity until realized.

(6)  SALE OF MASS-MARKET CIGAR BUSINESS

     On April 30,  1999,  the Company  sold its  Mass-Market  Cigar  business to
     Swedish Match North America Inc. ("SMNA"),  for $204.5 million in cash (the
     "Mass-Market  Sale").  Net proceeds from the Mass-Market  Sale were used to
     prepay certain debt and provide funds for operations and investments.

     Net sales and operating profit from the Mass-Market  Cigar business,  which
     are included in the accompanying financial statements, are as follows:

                                                             13 Weeks Ended
                                                           ------------------
                                                           Feb. 26,  Feb. 27,
                                                               2000      1999
                                                           --------  --------
        Net sales........................................   $    -    $18,385
        Operating profit.................................        -      2,235



                                       8
<PAGE>

     In connection  with the  Mass-Market  Sale, the Company entered into a five
     year  Supply  Agreement  with  SMNA  to  supply  tobacco  for  use  in  the
     Mass-Market Cigar operations. Under the Agreement, tobacco grown by General
     Cigar is sold at market  value,  and tobacco  purchased  from third parties
     subsequent  to the date of the  Supply  Agreement  is sold at the  purchase
     price. During the 2000 first quarter,  the Company recorded $0.4 million of
     interest  income  calculated on the average balance of tobacco in inventory
     maintained for SMNA.

(7)  EARNINGS PER SHARE

     Basic  and  diluted  earnings  per  share  are  calculated  based  upon the
     provisions of Statement of Financial  Accounting Standards ("SFAS") No. 128
     "Earnings per Share", adopted in 1998, using the following data:


                                                            13 Weeks Ended
                                                       -----------------------
                                                         Feb. 26,     Feb. 27,
                                                             2000         1999
                                                       ----------   ----------
        BASIC AND DILUTED EPS COMPUTATION:
        Net income...................................     $ 6,494      $ 3,966
        Less:  Preferred stock dividends.............         (81)          -
                                                       ----------   ----------
        Net income available to common stockholders..     $ 6,413      $ 3,966
                                                       ==========   ==========
        Weighted average number of
          common shares outstanding:
             Basic...................................  26,826,541   26,455,579
             Add: Effect of stock options............     434,445      708,636
                                                       ----------   ----------
             Diluted.................................  27,260,986   27,164,215
                                                       ==========   ==========


        BASIC NET INCOME PER SHARE....................     $ 0.24       $ 0.15
                                                            =====        =====
        DILUTED NET INCOME PER SHARE..................     $ 0.24       $ 0.15
                                                            =====        =====

     The  calculation  of weighted  average  common shares  outstanding  for the
     diluted calculation excludes the consideration of stock options for 565,535
     shares in the 2000 first  quarter  and  1,067,662  shares in the 1999 first
     quarter, because the options' exercise prices were greater than the average
     market price of the common shares.

(8)  STOCK REPURCHASE PROGRAM

     During 1999,  the Company  repurchased  1,233,700  shares of Class A common
     stock for an aggregate of $10.7 million under its stock repurchase program.
     No shares were repurchased during the first quarter of 2000.

(9)  COMMITMENTS AND CONTINGENCIES

     The  Company   believes  that  the  outcome  of  currently   pending  legal
     proceedings  will not, in the aggregate,  have a material adverse effect on
     the Company's financial position, result of operations, and cash flows.

     As of February  26,  2000,  the Company  had firm  commitments  for capital
     expenditures   of   approximately   $3.0   million   principally   for  the
     establishment  of a new consolidated  distribution and service center.  The
     Company also plans to complete  purchases of  approximately  $34 million of
     tobacco  over  the next  nine to  twelve  months,  under  earlier  existing
     commitments.


                                       9
<PAGE>

(10) RECLASSIFICATIONS

     Certain  amounts  in the  prior  period's  financial  statements  have been
     reclassified to conform to the current periods' presentation.

(11) INVENTORIES

     Inventories consist of:
                                                            Feb. 26,    Nov. 27,
                                                                2000        1999
                                                            --------    --------
        Raw materials and supplies........................  $110,687    $106,086
        Work-in-process...................................     6,241       6,617
        Finished goods....................................    21,908      24,387
                                                             -------     -------
                                                            $138,836    $137,090
                                                             =======     =======

(12) USE OF ESTIMATES

     The  preparation  of financial  statements  in  conformity  with  generally
     accepted  accounting  principles  requires management to make estimates and
     assumptions  that affect the reported amounts of assets and liabilities and
     disclosure  of  contingent  assets  and  liabilities  at  the  date  of the
     financial  statements,  and revenue,  costs and expenses  during the period
     reported.  Actual results could differ from those estimates.  Estimates are
     used when accounting for allowance for uncollectible  accounts  receivable,
     depreciation  and   amortization,   employee  benefit  plans,   taxes,  and
     contingencies, among others.

(13) NEW ACCOUNTING PRONOUNCEMENTS

     In June 1998, the Financial Accounting Standards Board issued SFAS No. 133,
     "Accounting  for  Derivative  Instruments  and  Hedging  Activities".  This
     statement  requires that all  derivative  instruments be recognized at fair
     value as either  assets or  liabilities.  SFAS No. 133 is effective for all
     fiscal  quarters of fiscal years beginning after June 15, 2000. The Company
     is currently evaluating the impact, if any, of adopting SFAS No. 133.

(14) SUBSEQUENT EVENT -  NEW CREDIT FACILITY

     In March 2000, the Company signed a commitment  letter with two banks for a
     five-year revolving credit facility in an amount not to exceed $85,000,000,
     including a $25,000,000  364-day  revolving  facility,  which converts to a
     four-year term loan facility (the "Credit Facilities"). The proceeds of the
     Credit Facilities are intended to be used to provide a portion of the funds
     necessary for the proposed Merger,  pay transaction  costs, and for general
     corporate and working capital purposes of the Company.  Upon the completion
     of the proposed  Merger and under the terms of the Credit  Facilities,  the
     Company will terminate its existing credit agreement.


                                       10
<PAGE>

                                PART I (CONT.)


                         GENERAL CIGAR HOLDINGS, INC.


ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
- --------------------------------------------------------------------------------
        OF OPERATIONS
        -------------

As used herein,  references to the "Company" mean General Cigar  Holdings,  Inc.
and its direct and indirect  subsidiaries:  General  Cigar Co.,  Inc.  ("General
Cigar"),  Villazon & Company, Inc. ("Villazon"),  GCMM Co., Inc. ("GCMM"),  Club
Macanudo,  Inc.  and  Club  Macanudo  (Chicago),   Inc.   (collectively,   "Club
Macanudo"), and 387 PAS Corp. ("387 PAS").

LIQUIDITY AND CAPITAL RESOURCES

On January 19, 2000,  the Company  entered into an Agreement  and Plan of Merger
(the "Merger  Agreement")  with Swedish  Match AB ("Swedish  Match") and Swedish
Match's wholly owned  subsidiary,  SM Merger  Corporation  ("Merger  Sub").  The
Merger Agreement provides that upon satisfaction of certain  conditions,  Merger
Sub will merge into the  Company  with the  Company  surviving  the merger  (the
"Merger").  The Merger will result in Swedish Match owning a 64% interest in the
Company.  Pursuant to the Merger  Agreement,  each share of common  stock of the
Company owned by the public will be purchased for $15.25 per share in cash.  The
Cullman family has agreed to sell  approximately  one third of their holdings to
Swedish  Match for  $15.00  per share in cash  immediately  prior to the  Merger
pursuant to a stock purchase  agreement (the "Stock  Purchase  Agreement").  The
Cullman  family,  which  has  managed  the  Company  since  1961,  will hold the
remaining  36% of the Company  following  the Merger and will continue to manage
the Company.  The Merger  requires the approval of the  Company's  stockholders,
including the vote of a majority of the Class A shares, other than those held by
the Cullman family,  voting separately as a class. The Cullman family has agreed
pursuant to a voting  agreement  with Swedish Match (the "Voting  Agreement") to
vote all of their Class B shares in their capacities as stockholders in favor of
the Merger and against any  competing  offer for a period of eighteen  months in
the event of a termination  of the Merger  Agreement.  The Board of Directors of
the  Company   unanimously   approved  the  Merger  based  upon  the   unanimous
recommendation of a special committee of independent directors.  The Company has
set May 8,  2000 as the  date for its  special  meeting  to vote on the  Merger.
Stockholders  of record on April 7, 2000 of both Class A and Class B shares will
be entitled to vote on the Merger.

The aggregate  cost of the  transaction is  approximately  $330 million of which
$170 million will be paid by Swedish Match to buy certain  shares of the Cullman
family at $15.00 per share and to provide part of the  financing for the Company
to buy public  shares at $15.25  per share.  The  Company  plans to finance  the
remaining  $160 million of the  transaction  with a combination of existing cash
and  equivalents,  marketable  securities,  and  borrowings  under a new  credit
facility which is currently being negotiated.  (See "Note 13: Subsequent Event -
New Credit Facility" of the Notes to Consolidated Financial  Statements).  Under
the  terms  of  the  Merger  Agreement,   the  Company  is  expected  to  borrow
approximately  $55 million to finance the transaction which is expected to close
during the second quarter of 2000. The consolidated  financial statements of the
Company do not reflect the effect of the Merger Agreement.

The Company has  commenced  the sale of its Russian bond  portfolio to provide a
portion of the funds necessary for the proposed Merger. During the first quarter
of 2000,  the  Company  sold  certain of these  bonds for net  proceeds of $12.6
million and a gain of $5.0 million before taxes.  The remaining $13.6 million of
such bonds are included in current assets as securities available-for-sale at an
estimated fair value of $17.1 million.

As of February 26, 2000, cash and cash equivalents of $125.5 million included in
the accompanying condensed consolidated balance sheet included principally money
market funds and time  deposits  with  maturities  of 90 days or less,  yielding
approximately 5% annually.

Net cash provided by operating  activities was $5.2 million in the first quarter
of 2000 ("2000 First Quarter") compared to net cash of $2.2 million in the first
quarter of 1999 ("1999 First  Quarter").  The  increase in net cash  provided by
operating  activities occurred largely as a result of changes in the balances of
certain  current assets and  liabilities  which more than offset the decrease in
operating  profit.  Accounts  payable and  accrued  liabilities  decreased  $4.6
million during the 2000 First Quarter principally as a result of lower purchases
of raw tobacco.  Inventory levels  increased by $1.7 million  principally due to
tobacco  purchases.  The Company has  curtailed  its tobacco  purchases  and its
commitments for future supplies.  The Company has commitments for  approximately
$34 million of tobacco to be delivered to the Company,  principally in 2000. The
decrease in  accounts  receivable  during the 2000 First  Quarter was mainly the
result of  seasonal  sales in the fourth  quarter of 1999 and lower sales in the
2000 First Quarter.  Income taxes payable  increased by $3.1 million  reflecting
the provision for income taxes on the 2000 First Quarter.


                                       11
<PAGE>

Net cash  provided by  investing  activities  was $9.3 million in the 2000 First
Quarter  compared to net cash of $2.7  million  used in the 1999 First  Quarter.
Investing  activities  in the 2000 First  Quarter  include net proceeds of $12.6
million  from the sale of  marketable  securities,  $2.3  million of  contingent
purchase price payment for the acquisition of General Cigar  International,  and
$1.0 million of purchases of property and equipment.  In the 1999 First Quarter,
investing  activities  consisted of $0.7 million of  contingent  purchase  price
payment for the acquisition of General Cigar  International  and $2.0 million of
purchases of property and equipment.

Net cash used in financing activities was $0.9 million in the 2000 First Quarter
compared to net cash of $0.4  million  provided in the 1999 First  Quarter.  The
financing  activities in the 2000 First Quarter  included a $1.4 million payment
of  transaction  costs  relating  to the  proposed  Merger  and $0.5  million of
proceeds from the exercise of employee stock options.

During the 1999 second quarter,  the Company sold its Mass-Market Cigar business
to  Swedish  Match  North  America  Inc.,   for  $204.5  million  in  cash  (the
"Mass-Market  Sale"). Net proceeds from the Mass-Market Sale were used to prepay
certain debt and provide funds for operations and investments.

Excluding the effects of unrealized  gains and  reclassification  of the Russian
bonds to securities available-for-sale,  the Company's working capital increased
to $287.7  million at February  26,  2000,  from $277.8  million at November 27,
1999, principally due to proceeds from the sale of marketable securities.

In March  2000,  the  Company  signed a  commitment  letter with two banks for a
five-year  revolving  credit  facility  in an amount not to exceed  $85,000,000,
including  a  $25,000,000  364-day  revolving  facility,  which  converts  to  a
four-year  term loan  facility  (the "Credit  Facilities").  The proceeds of the
Credit  Facilities  are  intended  to be used to  provide a portion of the funds
necessary  for the  proposed  Merger,  pay  transaction  costs,  and for general
corporate and working  capital  purposes of the Company.  Upon the completion of
the proposed  Merger and under the terms of the Credit  Facilities,  the Company
will terminate its existing credit agreement.

Based on its  current  projections  of cash  flows  and the  anticipated  credit
facility,  management  believes the Company has adequate financial  resources to
meet its expected business  requirements,  including the funds necessary for the
proposed Merger and transaction costs.

RESULTS OF OPERATIONS

13 Weeks Ended February 26, 2000 as Compared to 13 Weeks Ended February 27, 1999

Net sales decreased 37.5%, or $19.7 million,  to $32.8 million in the 2000 First
Quarter from $52.5 million in the 1999 First Quarter.  The decrease in net sales
was  largely  attributable  to the  effect  of the  Mass-Market  Sale  in  1999.
Excluding the effect of the  Mass-Market  Sale in 1999, net sales decreased $1.3
million.

Gross profit  decreased  41.2%,  or $10.2 million,  to $14.5 million in the 2000
First  Quarter  from  $24.7  million  in the 1999 First  Quarter.  Gross  margin
decreased  to 44.3% in the  2000  First  Quarter  from  47.0% in the 1999  First
Quarter.  The decline in gross profit was largely the result of the  Mass-Market
Sale in 1999. Excluding the effect of the Mass-Market Sale in 1999, gross profit
declined  17.0% from  $17.5  million,  or 51.3% of net sales,  in the 1999 First
Quarter.  These decreases reflected  principally the negative effects of certain
manufacturing  issues, and tobacco quality for which the supplier is expected to
make partial  restitution.  Management  believes that since these issues are non
recurring,  the lower gross  margin for this  quarter is not  indicative  of the
gross margin that may be expected for the full year.

Selling, general and administrative expenses ("SG&A") decreased to $12.9 million
in the 2000 First  Quarter from $17.7  million in the 1999 First  Quarter.  As a
percentage  of net sales,  SG&A expenses were 39.3% in the 2000 First Quarter as
compared to 33.7% in the 1999 First  Quarter.  The  reduction  in SG&A  expenses
reflect  primarily  the  effect  of the  Mass-Market  Sale in 1999  and  expense
reduction  initiatives  undertaken  during 1999. SG&A expenses in the 2000 First
Quarter  include $0.5 million charge from adoption of a  supplemental  executive
benefit plan.

Operating profit decreased  primarily as a result of the sale of the Mass-Market
cigar business in 1999, and higher cost resulting from manufacturing  issues and
tobacco quality in the 2000 First Quarter.

In the 2000 First Quarter, the Company's results included a gain of $5.0 million
from the sale of marketable securities.

Interest income in the 2000 First Quarter  relates to earnings from  investments
in securities, with the proceeds from the Mass-Market Sale in 1999.


                                       12
<PAGE>

Interest  expense  decreased to $0.3 million in the 2000 First Quarter from $1.2
million  in  the  1999  First  Quarter.  The  decrease  reflects  lower  average
borrowings during 2000 as a result of prepaying outstanding debt in 1999.

The  provision  for income  taxes was $3.1  million  in the 2000  First  Quarter
compared to $2.0 million in the 1999 First Quarter. The lower effective tax rate
of 32.0% in the 2000 First  Quarter  compared to 34.0% in the 1999 First Quarter
reflects an increase in earnings in lower tax jurisdictions.

YEAR 2000 COMPLIANCE

The Company has  addressed  the Year 2000 issue by both  replacing and modifying
its existing  critical  computer  systems.  In 1997, the Company began a company
wide  system  replacement  project  with  Oracle  Corporation  to  install a new
Enterprise  Resource Planning ("ERP") system. The new Oracle ERP system provided
significantly  enhanced systems  capabilities and addressed the Year 2000 issue.
The new system and  modifications to the Company's  existing critical system was
completed in November  1999.  The Company also  completed the work  necessary to
make its non-critical systems, including hardware,  software and control systems
Year 2000  compliant.  No  problems  have been  noted  with  internal  Year 2000
compliance as of the filing date of this Form 10-Q.

In addition, the Company has been in contact with its major customers, suppliers
and  financial  institutions  to  determine  the extent to which the  Company is
vulnerable to those third parties' failure to remedy their own Year 2000 issues.
The Company  conducted  an  assessment  of the Year 2000  readiness of its major
customers and  suppliers  and no matters have come to the  Company's  attention,
which could give rise to the need for  remedial  measures.  The  Company  cannot
currently  predict the future  effect of third  parties' Year 2000 issues on its
business. As of the filing date of this Form 10-Q there have been no indications
of material matters which have or could impact the Company's business from third
parties.

The cost of the Oracle ERP system was  approximately  $6.6  million.  No further
expenses of a material nature are anticipated.

FORWARD-LOOKING STATEMENTS

This Quarterly Report on Form 10-Q contains  forward-looking  statements  within
the  meaning of Section  27A of the  Securities  Act of 1933,  as  amended,  and
Section 21E of the Securities Exchange Act of 1934, as amended.  Such statements
include,  without  limitations,  the Company's beliefs about trends in the cigar
industry  and its views  about the  long-term  future  of the  industry  and the
Company.  The  following  factors,  among  others,  could  cause  the  Company's
financial   performance  to  differ  materially  from  that  expressed  in  such
statements:  (i) changes in consumer  preferences  resulting in a decline in the
demand for and consumption of cigars,  (ii) an inability to reduce SG&A expenses
as expected,  (iii) an increase in the price of raw materials,  (iv)  additional
governmental regulation of tobacco or further tobacco litigation,  (v) enactment
of new or significant  increases in existing excise taxes, (vi) political and/or
economic  instability in foreign  countries where the Company has operations and
(vii) other risks and  uncertainties  set forth in the  Company's  other filings
with the Securities and Exchange Commission.


ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK
- ------------------------------------------------------------------

Refer  to  Market  Risk in the  Management's  Discussion  and  Analysis  section
included  in the  Company's  Annual  Report on Form 10-K and Form 10-K/A for the
fiscal year ended November 27, 1999.




                                       13
<PAGE>


                           PART II. OTHER INFORMATION


                          GENERAL CIGAR HOLDINGS, INC.


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K
- -----------------------------------------

(a)  EXHIBITS

      The exhibit  listed in the following  table has been filed as part of this
      Report.

      EXHIBIT
      NUMBER                      DESCRIPTION OF EXHIBIT
      --------------------------------------------------------------------------

      27        Financial Data Schedule for the 13 Weeks ended February 26, 2000
                  (for Commission use only)


(b)  REPORTS ON FORM 8-K

      On January 21,  2000,  the Company  filed a report on Form 8-K,  reporting
      under Item 5 and 7(c),  disclosing the  announcement  that the Company and
      Swedish  Match AB had entered  into an  Agreement  and Plan of Merger that
      will result in Swedish Match AB owning a 64% interest in the Company.


                                       14
<PAGE>

                          GENERAL CIGAR HOLDINGS, INC.


                                    SIGNATURE


Pursuant  to the  requirement  of the  Securities  Exchange  Act  of  1934,  the
registrant  has duly  caused  this  Report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                          GENERAL CIGAR HOLDINGS, INC.

Date:  April 11, 2000                     By: /s/ Joseph C. Aird
                                              ------------------
                                              Joseph C. Aird
                                              Senior Vice President,
                                              Chief Financial Officer,
                                              Treasurer and Acting Controller



                                       15
<PAGE>

                          GENERAL CIGAR HOLDINGS, INC.


                                  EXHIBIT INDEX



EXHIBIT NO.   DESCRIPTION
- --------------------------------------------------------------------------------

    27        Financial Data Schedule for the 13 Weeks ended February 26, 2000
                (for Commission use only)



                                       E-1

<TABLE> <S> <C>

<ARTICLE>                          5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY CONSOLIDATED FINANCIAL INFORMATION EXTRACTED FROM
THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF GENERAL CIGAR HOLDINGS,  INC.
INCLUDED IN ITS  QUARTERLY  REPORT ON FORM 10-Q FOR THE 13 WEEKS ENDED  FEBRUARY
26, 2000  AND IS  QUALIFIED  IN ITS  ENTIRETY  BY  REFERENCE  TO SUCH  CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS.
</LEGEND>
<CIK>                              0001029456
<NAME>                             GENERAL CIGAR HOLDINGS, INC.
<MULTIPLIER>                       1,000

<S>                                          <C>
<PERIOD-TYPE>                                3-MOS
<FISCAL-YEAR-END>                            NOV-25-2000
<PERIOD-START>                               NOV-28-1999
<PERIOD-END>                                 FEB-26-2000
<CASH>                                           125,511
<SECURITIES>                                      17,055
<RECEIVABLES>                                     26,375
<ALLOWANCES>                                         819
<INVENTORY>                                      138,836
<CURRENT-ASSETS>                                 319,974
<PP&E>                                           109,499
<DEPRECIATION>                                    49,588
<TOTAL-ASSETS>                                   453,260
<CURRENT-LIABILITIES>                             25,509
<BONDS>                                           10,269
                                  0
                                            0
<COMMON>                                             283
<OTHER-SE>                                       332,755
<TOTAL-LIABILITY-AND-EQUITY>                     453,260
<SALES>                                           32,791
<TOTAL-REVENUES>                                  32,791
<CGS>                                             18,259
<TOTAL-COSTS>                                     18,259
<OTHER-EXPENSES>                                       0
<LOSS-PROVISION>                                      30
<INTEREST-EXPENSE>                                   344
<INCOME-PRETAX>                                    9,552
<INCOME-TAX>                                       3,058
<INCOME-CONTINUING>                                6,494
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                       6,494
<EPS-BASIC>                                         0.24
<EPS-DILUTED>                                       0.24


</TABLE>


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