GO2NET INC
DEF 14A, 1999-01-28
COMPUTER PROCESSING & DATA PREPARATION
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                            SCHEDULE 14A INFORMATION

                       PROXY STATEMENT PURSUANT TO SECTION
                             14(A) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
                                 (AMENDMENT NO.)



Filed by the Registrant  [X]

Filed by a Party other than the Registrant [__]

Check the appropriate box:

[__]  Preliminary Proxy Statement  [__] Confidential, for Use of the Commission
                                        Only (as permitted by Rule 14a-6(e)(2))

[X]  Definitive Proxy Statement

[__]  Definitive Additional Materials

[__]  Soliciting Material Pursuant to (S)240.14a-11(c) or (S)240.14a-12

                                  Go2Net, Inc.

                (Name of Registrant as Specified In Its Charter)

                                  Go2Net, Inc.

                   (Name of Person(s) Filing Proxy Statement)


Payment of Filing Fee (check the appropriate box):

[X]  No fee required

[__] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

         (1) Title of each class of securities to which transaction applies:

         (2) Aggregate number of securities to which transaction applies:

         (3) Per  unit  price  or other  underlying  value  of  transaction
             computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
             amount on which the filing fee is calculated  and state how it
             was determined):

         (4) Proposed maximum aggregate value of transaction:

         (5) Total fee paid:

[__]  Fee paid previously with preliminary materials.

[__]  Check  box if any part of the fee is  offset  as  provided  by
      Exchange Act Rule 0-11(a)(2) and identify the filing for which
      the offsetting fee was paid previously.  Identify the previous
      filing  by  registration  statement  number,  or the  Form  or
      Schedule and the date of its filing.

         (1)      Amount Previously Paid:

         (2)      Form, Schedule or Registration Statement No.:

         (3)      Filing Party:


<PAGE>


         (4)      Date Filed:




                                  GO2NET, INC.

                         ANNUAL MEETING OF STOCKHOLDERS

To Our Stockholders:

  The Annual Meeting of the Stockholders of Go2Net, Inc. will be held on Monday,
March 22, 1999, at 11:00 a.m., Local Time, at First Interstate Center, 999 Third
Avenue,  40th Floor  Conference  Room,  Seattle,  Washington,  for the following
purposes:

    1. To elect six  directors  of the  Company to serve  until the next  Annual
Meeting  of  Stockholders  as more fully  described  in the  accompanying  Proxy
Statement.

    2. To  consider  and act upon a proposal  to ratify,  confirm and approve an
amendment to the Go2Net,  Inc.  1996 Stock Option Plan to increase the number of
shares reserved for grant thereunder from 5,000,000 to 8,000,000.

    3. To consider  and act upon a proposal  to ratify,  confirm and approve the
Go2Net, Inc. 1999 Employee Stock Purchase Plan.

    4. To consider  and act upon a proposal  to ratify,  confirm and approve the
selection of Ernst & Young LLP as the independent  certified public  accountants
of the Company for fiscal year 1999.

    5. To consider and act upon any other  business  which may  properly  come
before the meeting.

  The Board of Directors has fixed the close of business on February 18, 1999 as
the record date for the  meeting.  All  stockholders  of record on that date are
entitled to notice of and to vote at the meeting.

  PLEASE COMPLETE AND RETURN THE ENCLOSED PROXY IN THE ENVELOPE PROVIDED WHETHER
OR NOT YOU INTEND TO BE PRESENT AT THE MEETING IN PERSON.


                                   By order of the Board of Directors



                                            ETHAN CALDWELL
                                            Secretary

Seattle, Washington
February 22, 1999


<PAGE>




                                  GO2NET, INC.

                                 PROXY STATEMENT

  This Proxy  Statement is  furnished in  connection  with the  solicitation  of
proxies by the Board of Directors of Go2Net, Inc. (the "Company") for use at the
1998 Annual Meeting of Stockholders to be held on Monday, March 22, 1999, at the
time and place set forth in the notice of the meeting,  and at any  adjournments
thereof.  The  approximate  date on which this Proxy Statement and form of proxy
are first being sent to stockholders is February 22, 1999.

  If the enclosed proxy is properly  executed and returned,  it will be voted in
the manner directed by the  stockholders.  If no instructions are specified with
respect to any  particular  matter to be acted  upon,  proxies  will be voted in
favor  thereof.  Any person  signing the enclosed form of proxy has the power to
revoke it by voting in person at the  meeting,  or by giving  written  notice of
revocation  to the  Secretary  of the  Company  at any time  before the proxy is
exercised.

  The holders of a majority in interest of all Common Stock issued,  outstanding
and entitled to vote are required to be present in person or be  represented  by
proxy at the  meeting in order to  constitute  a quorum for the  transaction  of
business. The election of the nominees for director will be decided by plurality
vote. The  affirmative  vote of the holders of at least a majority of the shares
of Common  Stock  voting in person or by proxy at the  meeting  are  required to
approve all other matters listed in the notice of the meeting.

  The Company will bear the cost of the  solicitation.  It is expected  that the
solicitation   will  be  made  primarily  by  mail,  but  regular  employees  or
representatives of the Company (none of whom will receive any extra compensation
for their  activities) may also solicit proxies by telephone,  telecopier and in
person and arrange  for  brokerage  houses and other  custodians,  nominees  and
fiduciaries  to send  proxies and proxy  materials  to their  principals  at the
expense of the Company.

  The  Company's  principal  executive  offices are located at 999 Third Avenue,
Suite 4700, Seattle, Washington 98104, (206) 447-1595.

                        RECORD DATE AND VOTING SECURITIES

  Only  stockholders of record at the close of business on February 18, 1999 are
entitled to notice of and to vote at the meeting. On January 27, 1999, the 
Company had outstanding  and entitled to vote 12,672,200 shares of Common Stock,
par value $.01 per share ("Company's Common Stock" or "Common Stock"), as 
adjusted to give effect to a 2 for 1 stock split  payable on  February  22,  
1999.  All share and option amounts stated in this Proxy  Statement have been 
adjusted to give effect to the  stock  split.  Each  outstanding  share of the  
Company's  Common  Stock entitles the record holder to one vote. All votes will 
be tabulated by employees of Continental Stock Transfer & Trust Company,  the 
Company's transfer agent for the Common  Stock,  who will serve as inspectors  
of election.  Abstentions  and broker non-votes are each included in the  
determination of the number of shares present but are not counted on any 
matters brought before the meeting.

                              ELECTION OF DIRECTORS

  The Board of Directors has fixed the number of directors at six for the coming
year. It is proposed  that each of the nominees  listed below will be elected to
hold  office  until  the next  Annual  Meeting  of  Stockholders  and  until his
successor is duly elected and  qualified or until he sooner dies,  resigns or is
removed.

  The persons named in the  accompanying  proxy will vote,  unless  authority is
withheld,  for the election of the nominees  named below.  If any nominee should
become unavailable for election, which is not anticipated,  the persons named in
the  accompanying  proxy will vote for such substitute as the Board of Directors
may  recommend.  No nominee is  related  to any other  executive  officer of the
Company.




<PAGE>





Nominees

  The nominees for election as directors,  their ages,  their positions with the
Company,  the  period  during  which  they have  served as  directors  and their
principal occupations and other directorships held by them are set forth below.

  Russell C. Horowitz,  32 years old, is a founder of the Company and has served
as its Chief Executive Officer, Chief Financial Officer and a director since its
inception in February 1996 and as President from inception through January 1999.
In  March  1996,  Mr.  Horowitz  founded  Xanthus  Capital,   L.P.,  a  Seattle,
Washington-based merchant bank that focuses primarily on developing companies in
emerging  growth  industries or special  situations.  Mr. Horowitz serves as the
Chief  Executive  Officer  and a director  of Xanthus  Management,  L.L.C.,  the
general partner of Xanthus Capital,  L.P., and of DMR Investments,  L.L.C.,  the
investment  advisor to Xanthus  Capital,  L.P. In July 1992, Mr.  Horowitz was a
founder of Active Apparel Group,  Inc., a New York based apparel supplier.  From
1992 until April 1994, Mr. Horowitz served as its Chief Financial  Officer;  and
from May 1994 until May 1997, Mr.  Horowitz  served as its Director of Corporate
Development and Investor Relations. Prior to July 1992, Mr. Horowitz served as a
financial advisor to start-up and developing companies.  Mr. Horowitz received a
B.A. in Economics from Columbia College of Columbia University in 1988.

  John Keister,  32 years old, is a founder of the Company and has served as the
Company's  President  since January 1999, its Chief  Operating  Officer from its
inception in February 1996 through  January 1999 and a director since  September
1997.  From 1994 to February 1996,  Mr.  Keister served as the President,  Chief
Operating Officer and a director of ViewCom  Technology  International,  Inc., a
Seattle,  Washington-based  computer software developer.  From 1992 to 1994, Mr.
Keister managed European marketing operations for Dorian International,  Inc., a
White Plains, New York-based export management  company.  Mr. Keister received a
B.A. in International Affairs and Philosophy from Occidental College in 1989.

  Michael J.  Riccio,  Jr.,  37 years old,  has  served as the  Company's  Chief
Operating  Officer  since  January 1999,  and a director of the  Company  since
September 1997. From 1989 through December 1998, Mr. Riccio was an attorney with
Hutchins, Wheeler & Dittmar, a Boston-based law firm, most recently serving as a
shareholder  of the Firm.  Prior to joining  Hutchins,  Wheeler &  Dittmar,  Mr.
Riccio was an associate of Willkie Farr & Gallagher,  a New York-based law firm.
Mr. Riccio received a B.S. in Business  Administration  from Bucknell University
in 1983 and a J.D. from Albany Law School of Union University in 1986.

  Dennis Cline,  38 years old, Mr. Cline has served as a director of the Company
since August 1999. Mr.Cline currently serves as the Executive Vice-President of
Worldwide  Sales  for  Network  Associates,   Inc.,  formerly  known  as  McAfee
Associates,  Inc., a leading  provider of network  security and management tools
for  corporate  accounts  whose common  stock is trading on the Nasdaq  National
Market  System  under the symbol  "NETA."  Mr.  Cline has served in a variety of
executive sales positions for McAfee  Associates,  Inc. since 1994. From January
1993 to November 1993, Mr. Cline was Vice President of Worldwide Sales for Fifth
Generation  Systems,  a software  utilities  company.  Prior to 1993,  Mr. Cline
worked in sales  management  for various  technology  companies  including:  GCC
Technologies,  Inc., a manufacturer  of computer  printers,  Alias  Research,  a
graphic software company,  Claris Corporation,  an application software company,
and the Microsoft Corporation.

  Martin L.  Schoffstall,  38 years old, has served as a director of the Company
since August 1996. Mr. Schoffstall was a co-founder of PSINet, Inc., an Internet
access and  service  provider  whose  common  stock is quoted for trading on the
Nasdaq National Market System under the symbol "PSIX." Mr.  Schoffstall had been
a Senior Vice President, Chief Technology Officer and a director of PSINet, Inc.
since  its  inception  in 1990  until  1996.  In 1996  Mr.  Schoffstall  founded
Conducent  Technologies,   Inc.,  an  Internet  content  provider  of  software
and technology for the World Wide Web. Mr.  Schoffstall serves as
the President,  Chief  Executive  Officer and Chairman of the Board of Conducent
Technologies,  Inc. Since June 1996, Mr. Schoffstall has served as a director of
Ascend Communications, Inc., a world-wide provider of remote computer networking
solutions whose common stock is quoted for trading on the Nasdaq National Market
System under the symbol  "ASND."  Prior to forming  PSINet,  Inc. and  Conducent
Technologies, Inc., Mr. Schoffstall was co-founder of, and from January 1987 to 
December 1989, served as Vice President for Technology  and Marketing for,  
NYSERNet.  From May 1985 until  December  1988,  Mr.  Schoffstall  was an  
instructor at Rensselaer Polytechnic  Institute.  Mr.  Schoffstall  also served,
from May 1984 until May 1985, as a Senior Systems  Engineer for Cadmus Computer
Systems and, from June 1982 until May 1984,  as a systems  engineer  for  
Internet  protocols  at Bolt, Beranek & Newman Inc. Mr. Schoffstall co-authored 
the national standard network management  software,   Simple Network Management
Protocol.  Mr.  Schoffstall received a E.C.S.C. from Rensselaer Polytechnic 
Institute in 1982.

  Dr. Oren Etzioni, 35 years old, has served as a director of the Company since
October 8, 1998.  Dr. Etzioni is a professor at the University of Washington's 
Department of Computer Science.  Dr. Etzioni is the co-creator of the renowned 
MetaCrawler online search service and also co-founded Netbot, Inc., which was 
acquired by Excite, Inc. in 1997.  Dr. Etzioni has published more than 50 
technical

                                        2

<PAGE>
papers on  intelligent  software  agents,  Web  search  technology  and  machine
learning,  among other topics. His work has been featured in The New York Times,
Newsweek,  Forbes Magazine,  Business Week, The Economist and Discover Magazine.
He received a bachelor's degree in computer science from Harvard  University and
Ph.D. from Carnegie Mellon University.

  THE  BOARD OF  DIRECTORS  RECOMMENDS  A VOTE  FOR THE  ELECTION  OF THE  ABOVE
NOMINEES.

                                        3


<PAGE>
                  INFORMATION CONCERNING THE BOARD OF DIRECTORS

  During fiscal 1998, there were three meetings of the Board of Directors of the
Company.  All of the directors attended at least 75% of the aggregate of (i) the
total number of meetings of the Board of  Directors  during which they served as
director and (ii) the total number of meetings  held by  committees of the Board
of  Directors  on which  they  served.  The Board of  Directors  does not have a
Nominating Committee. None of the directors received compensation for serving as
directors of the Company, except that each of Messrs. Cline, Riccio, Schoffstall
and Etzioni  received  options to acquire  shares of Common Stock of the Company
under the Company's  1996 Stock Option Plan, and Messrs.  Horowitz,  Keister and
Riccio  received  compensation  as  employees  of  the  Company.  Directors  are
reimbursed for reasonable  out-of-pocket expenses incurred in attending Meetings
of the Board or committees thereof.

  The Board of Directors has a Compensation  Committee whose present members are
Messrs.   Cline  and  Etzioni.   The  Compensation   Committee   determines  the
compensation  to be paid to key  officers  of the Company  and  administers  the
Company's stock option plans.  During fiscal 1998, there was one meeting of the 
Compensation Committee.

  The Company  also has an Audit  Committee  whose  present  members are Messrs.
Cline  and  Schoffstall.   The  Audit  Committee   reviews  with  the  Company's
independent  auditors  the scope of the audit for the year,  the  results of the
audit when completed and the independent  auditors' fee for services  performed.
The  Audit  Committee  also  recommends  independent  auditors  to the  Board of
Directors and reviews with  management  various  matters related to its internal
accounting  controls.  During  fiscal  1998,  there was one meeting of the Audit
Committee.

                                        4


<PAGE>
                    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                              OWNERS AND MANAGEMENT

  The  following  table  sets forth  certain  information  regarding  beneficial
ownership  of the  Company's  Common  Stock as of February  18, 1999 (i) by each
person who is known by the Company to own  beneficially  more than five  percent
(5%) of the  Company's  Common Stock,  (ii) by each of the Company's  directors,
(iii) by each  executive  officer of the Company,  and (iv) by all directors and
executive officers who served as directors or executive officers at February 18,
1999 as a group.

<TABLE>

Name and Address of                                                                         Amount and Nature of
  Beneficial Owner                                                                         Beneficial Ownership(1)  Percent of Class
<S>                                                                                        <C>                      <C>           


Russell C. Horowitz(2)..............................................................            2,774,612                21.33%
  c/o Go2Net, Inc.
  999 Third Avenue
  Seattle, Washington 98104

John Keister(3).....................................................................              600,000                 4.61%
  c/o Go2Net, Inc.
  999 Third Avenue
  Seattle, Washington 98104

Michael J. Riccio, Jr.(4)...........................................................               245,556                1.91%
  101 Federal Street
  Boston, Massachusetts 02110

Dennis Cline(5).....................................................................               186,570                1.47%
  40 Landing Ct.
  Moorstown, New Jersey 08057

Martin L. Schoffstall(6)............................................................               120,000                0.95%
  5790 Devonshire Road
  Harrisburg, Pennsylvania 17112

Dr. Oren Etzioni(7).................................................................               33,600                 0.26%
  c/o Go2Net, Inc.
  999 Third Avenue
  Seattle, Washington 98104

All executive officers and
  directors as a group (6 persons)(3)...............................................            3,960,338               29.07%

</TABLE>


(1) Beneficial  ownership  is  determined  in  accordance  with the rules of the
    Securities  and  Exchange  Commission.  In  computing  the  number of shares
    beneficially owned by a person and the percentage  ownership of that person,
    shares of Common  Stock  subject to  options  held by that  person  that are
    currently  exercisable,  or become  exercisable within 60 days from the date
    hereof,  are  deemed  outstanding.  However,  such  shares  are  not  deemed
    outstanding for purposes of computing the percentage  ownership of any other
    person.  Percentage  ownership is based on 12,672,200 shares of Common Stock
    outstanding as of January 27, 1999.

(2) Includes 900,000 shares of Common Stock held by The Porpoise Corporation,  a
    Washington corporation wholly owned by Mr. Horowitz and 203,828 shares 
    of Common Stock held by Xanthus Management, LLC, of which Mr. Horowitz is a 
    director and an executive officer.  Mr. Horowitz disclaims beneficial 
    ownership of the shares held by Xanthus Management, LLC, except to the 
    extent of his pecuniary interests therein. Also, includes options to 
    purchase 337,500 shares of Common Stock that are currently exercisable, or 
    become exercisable within 60 days of the date hereof.

(3) Includes  options  to  purchase  312,500  shares of Common  Stock  that are
    currently exercisable, or become exercisable within 60 days of the date 
    hereof.

(4) Includes  options  to  purchase  215,556 shares of Common  Stock  that are
    currently exercisable, or become exercisable within 60 days of the date 
    hereof.

(5) Includes options to purchase 20,000 shares of Common Stock that are
    currently exercisable.

(6) Includes 75,000 shares of Common Stock held by MLS-I, L.L.C., a limited
    liability company of which Mr. Schoffstall is an executive officer.

(7) Includes options to purchase 25,000 shares of Common Stock that are 
    currently exercisable.



                          COMPENSATION COMMITTEE REPORT
                            ON EXECUTIVE COMPENSATION

  The  Compensation  Committee (the  "Committee")  of the Board of Directors has
furnished the following report on executive compensation.

  The Company's executive compensation program is administered by the Committee.
The Committee,  which is composed of two independent directors,  establishes and
administers  the  Company's  executive   compensation  policies  and  plans  and
administers  the  Company's  stock  option  and  other  equity-related  employee
compensation plans. The Committee considers internal and external information in
determining officers' compensation.

 Compensation Philosophy

                                        5


<PAGE>






  The Company's  compensation  policies for executive  officers are based on the
belief that the interests of executives  should be closely aligned with those of
the Company's  shareholders.  The Compensation  policies are designed to achieve
the following objectives:

      Offer compensation opportunities that attract highly qualified executives,
    reward outstanding initiative and achievement, and retain the leadership and
    skills necessary to build long-term shareholder value.

      Maintain a significant  portion of executives' total compensation at risk,
    tied to both the annual and long-term  financial  performance of the Company
    and the creation of shareholder value.

      Further the Company's  short and long-term  strategic  goals and values by
    aligning compensation with business objectives and individual performance.

 Compensation Program

  The  Company's  executive  compensation  program  has three  major  integrated
components, base salary, annual incentive awards, and long term incentives.

  Base Salary. Base salary levels for executive officers are determined annually
by reviewing the competitive pay practices of Internet companies of similar size
and market  capitalization,  the skills,  performance level, and contribution to
the business of individual  executives,  and the needs of the Company.  Overall,
the Company  believes that base  salaries for its  executive  officers are below
competitive salary levels for similar positions in these Internet companies.

  Annual Incentive Awards.  The Company's  executive officers may be eligible to
receive  annual cash bonus  awards  designed to  motivate  executives  to attain
short-term  and  long-term  corporate  and  individual   management  goals.  The
Committee  establishes  the  annual  incentive  opportunity  for each  executive
officer in relation  to his or her base  salary.  For 1998,  there was no formal
bonus program established for executives.

  Long-Term  Incentives.  The  Committee  believes  that  stock  options  are an
excellent  vehicle for  compensating  its  officers and  employees.  The Company
provides long-term incentives through its 1996 Stock Option Plan, the purpose of
which is to create a direct link between executive compensation and increases in
shareholder  value.  Stock  options are granted at fair market value and vest in
installments  generally over one to four years.  When determining  option awards
for an executive  officer,  the  Committee  considers  the  executive's  current
contribution to Company performance, the anticipated contribution to meeting the
Company's  long term strategic  performance  goals,  and industry  practices and
norms.  Long-term incentives granted in prior years and existing levels of stock
ownership are also taken into consideration.  Because the receipt of value by an
executive  officer  under a stock  option is  dependent  upon an increase in the
price  of  the  Company's   Common  Stock,   this  portion  of  the  executive's
compensation is directly aligned with an increase in shareholder value.


                                        6


<PAGE>





Chief Executive Officer Compensation

  Mr.  Horowitz's base salary,  annual  incentive award and long-term  incentive
compensation  are  determined  by the  Committee  based upon the same factors as
those employed by the Committee for executive officers generally. Mr. Horowitz's
current  annual base salary is $36,000  subject to annual review and increase by
the Board of Directors  of the Company.  During  fiscal 1998,  Mr.  Horowitz was
granted options to purchase  150,000 shares of Common Stock at an exercise price
of $9.375 per share,  the fair market value of the Company's Common Stock on the
date of the grant. The options have a 48-month term and provide that one-quarter
of the options vest on each annual anniversary of the option grant.

Section 162(m) Limitation

  Section  162(m) of the Internal  Revenue  Code limits the tax  deduction to $1
million for compensation paid to certain executives of public companies.  
Historically,  the combined salary and bonus of each executive  officer has been
well below the $1 million  limit.  The Committee's  present  intention  is to 
comply  with  Section  162(m)  unless the Committee  feels that required  
changes would not be in the best interest of the Company or its shareholders.


                                     COMPENSATION COMMITTEE



                                         DENNIS CLINE
                                         OREN ETZIONI


                                        7


<PAGE>





                        COMPENSATION COMMITTEE INTERLOCKS
                            AND INSIDER PARTICIPATION

General

  Messrs. Cline and Etzioni serve as members of the Compensation Committee. 
Neither Mr. Cline nor Mr. Etzioni was an officer or employee of the Company or 
any of its subsidiaries during fiscal 1998.

  During fiscal 1998, Mr. Riccio, a director and Chief Operating Officer of the
Company, was a shareholder of the law firm Hutchins, Wheeler & Dittmar, which 
is general counsel to the Company.

  On November 3, 1998, the Company purchased 13,158 shares of Series D Preferred
Stock  of  Conducent  Technologies,   Inc.  ("Conducent")  of  which  Martin  L.
Schoffstall  is  chief  executive  officer.  The  terms of the  investment  were
determined on an arm's length basis,  with the purchase price being  established
by an independent third party investor.

                                        8


<PAGE>

                                PERFORMANCE GRAPH

  The graph set forth  below  compares  the change in the  Company's  cumulative
total  stockholder  return on its Common  Stock (as measured by dividing (i) the
sum of (A) the cumulative amount of dividends for the period indicated, assuming
dividend reinvestment,  and (B) the difference between the Company's share price
at the end of the period and April 23, 1997, the date the Company's Common Stock
commenced  trading on The Nasdaq  SmallCap  Market;  by (ii) the share  price at
April 23,  1997) with the  cumulative  total  return of The Nasdaq  Stock Market
(U.S.)  Index and the  cumulative  total  return of the NASDAQ  stocks  business
services index  (assuming the investment of $100 in the Company's  Common Stock,
the Nasdaq Stock Market  (U.S.) Index and the NASDAQ  stocks  business  services
index on April 23, 1997, and reinvestment of all dividends).  During fiscal year
1998, the Company paid no dividends.

                Comparison of Five Year-Cumulative Total Returns
                              Performance Graph for
                                  Go2Net, Inc.

Prepared by the Center for Research in Security Prices
Produced on 01/26/99 including data to 09/30/98

<TABLE>
  <S>                      <C>          <C>               <C>  

   Measurement Period
  (Fiscal Year Covered)    NASDAQ       STOCK MARKET      Go2Net
                09/30/92   36.932          46.380          0.000
                           39.994          48.206          0.000
                           42.230          52.043          0.000
                           41.726          53.959          0.000
                           43.553          55.495          0.000
                           41.494          53.424          0.000
                           43.625          54.971          0.000
                           40.489          52.624          0.000
                           43.879          55.768          0.000
                           43.591          56.026          0.000
                           40.298          56.092          0.000
                           41.412          58.991          0.000
                09/30/93   43.806          60.748          0.000
                           44.645          62.114          0.000
                           44.625          60.262          0.000
                           44.375          61.942          0.000
                           46.770          63.823          0.000
                           47.212          63.227          0.000
                           45.013          59.339          0.000
                           44.977          58.569          0.000
                           46.941          58.712          0.000
                           44.181          56.565          0.000
                           44.431          57.725          0.000
                           49.084          61.405          0.000
                09/30/94   49.108          61.248          0.000
                           53.923          62.452          0.000
                           53.159          60.380          0.000
                           53.744          60.549          0.000
                           52.711          60.889          0.000
                           56.655          64.109          0.000
                           60.556          66.010          0.000
                           63.458          68.088          0.000
                           64.327          69.845          0.000
                           71.102          75.505          0.000
                           75.414          81.055          0.000
                           75.432          82.698          0.000
                09/30/95   77.455          84.600          0.000
                           81.332          84.115          0.000
                           82.110          86.090          0.000
                           81.453          85.632          0.000
                           81.084          86.054          0.000
                           85.939          89.329          0.000
                           86.133          89.626          0.000


                                        9


<PAGE>






                           96.202          97.061          0.000
                           99.447         101.518          0.000
                           96.243          96.942          0.000
                           86.803          88.307          0.000
                09/30/96   89.257          93.255          0.000
                           98.940         100.389          0.000
                           96.767          99.280          0.000
                          103.096         105.417          0.000
                          101.834         105.323          0.000
                          110.448         112.808          0.000
                          101.334         106.571          0.000
                           93.328          99.614          0.000
                          100.000         100.000        100.000
                          104.223         102.728        108.228
                          116.243         114.375         82.278
                          118.832         117.873         62.025
                          130.692         130.315         68.354
                          127.307         130.117         68.354
                09/30/97  129.729         137.812         89.873
                                                         100.000

                                                          89.063
                                                          85.938
                                                         121.875
                                                         203.913
                                                         212.500
                                                         337.500
                                                         309.375
                                                         368.750
                                                         337.500
                                                         276.563
                9/30/98                                  187.500

</TABLE>


                                     Legend
<TABLE>
<S>           <C>                                 <C>          <C>          <C>         <C>         <C>        <C>

   Symbol     CRSP Total Returns Index for:       09/30/93     09/30/94     09/29/95    09/30/96    09/30/97   09/30/98
                                                   


              Go2Net, Inc.                                                                                                 89.9
s
- - - ---- -- M     Nasdaq Stock Market (US Companies)    60.7         61.2         84.6       100.4        137.8
- - - --------- O   NASDAQ Stock (SIC 7300-7399 US        43.8         49.1         77.5        98.9        129.7
              Companies) Business services
</TABLE>


Notes:
    A. The lines represent  monthly index levels derived from  compounded  daily
    returns that include all  dividends.  B. The indexes are  reweighted  daily,
    using the market  capitalization  on the  previous  trading  day.  C. If the
    monthly  interval,  based on the fiscal year-end,  is not a trading day, the
    preceding trading day is used.
    D. The index level for all services was set to $100.0 on 04/23/97.   

                                    10


<PAGE>


                             EXECUTIVE COMPENSATION

  The following table sets forth all compensation  awarded to, earned by or paid
to the Company's Chief Executive Officer and President for all services rendered
in all capacities to the Company for the Company's  fiscal year ended  September
30, 1998 (the "Named Executive Officers").

                           Summary Compensation Table


<TABLE>
<CAPTION>
                                                                                  Long Term
                                                                                Compensation

                                                      Annual                     Securities
                                                   Compensation                  Underlying       All Other

<S>                                       <C>      <C>                            <C>          <C>   
   
Name and Principal Position               Year         Salary        Bonus        Options #    Compensation($)


Russell C. Horowitz................       1998        $36,000         $0          150,000          $15,729
Chief Executive Officer                   1997        $36,000         $0          300,000          $17,791
                                          1996        $21,000         $0                0          $ 5,292

John Keister.......................       1998        $72,000         $0          200,000        $11,263
  President                               1997        $45,000         $0          300,000        $ 9,459
                                          1996        $26,250         $0                0        $ 4,549
</TABLE>

Grants of Stock Options

  The following table sets forth certain  information with respect to individual
grants of stock options to the Named  Executive  Officers during the fiscal year
ended September 30, 1998.

                              1998 Option Grants(l)

<TABLE>
<CAPTION>

                                                                                    Potential
                                                                                   Realization
                                                                                Value at Assumed
                                                                                 Annual Rates of
                      Individual     % of Total                                    Stock Price
                        Grants     Options Granted                              Appreciation for

                        Option      to Employees     Exercise   Expiration         Option Term

Name                    Grants         in 1998         Price       Date         5%           10%
<S>                   <C>          <C>               <C>        <C>           <C>         <C>



Russell C. Horowitz   150,000       5.62%         $9.375       4/3/2004       $478,259    $1,085,008
John Keister           50,000       1.87%         $4.375     10/24/2003        $74,396      $168,779
John Keister          150,000       5.62%         $9.375       4/3/2004       $478,259    $1,085,008
</TABLE>


(1) Potential gains are net of exercise price,  but before taxes associated with
    exercise.  These amounts  represent  certain  assumed rates of  appreciation
    only, based on the Securities and Exchange  Commission rules.  Actual gains,
    if any, on stock option exercises are dependent on the future performance of
    the Common  Stock,  the  timing of such  exercises  and the option  holder's
    continued  employment  through the vesting period.  The amounts reflected in
    this table may not  accurately  reflect or predict  the actual  value of the
    stock options.

Stock Option Exercises and September 30, 1998 Stock Option Values

  Set  forth in the table  below is  information  concerning  the value of stock
options  held at  September  30,  1998 by the Named  Executive  Officers  of the
Company. None of the Named Executive Officers exercised any stock options during
the year ended September 30, 1998.

                                       11


<PAGE>






                    Aggregate Option Exercises in Last Fiscal
                 Year and Option values as of September 30, 1998

<TABLE>
<CAPTION>

                                                                   Number of                     Value of Unexercised

                                                              Unexercised Options                In-The-Money Options
                          Shares Acquired    Value           at September 30, 1998             at September 30, 1998(1)
                                                            
Name                        on Exercise    Realized      Exercisable      Unexercisable      Exercisable      Unexercisable

<S>                         <C>            <C>           <C>              <C>                <C>              <C>

Russell C. Horowitz..       --             --            300,000          150,000            $1,050,000           $0
John Keister.........       --             --            300,000          200,000            $1,089,063       $117,188
</TABLE>


(1) The amounts set forth  represent the  difference,  if positive,  between the
    fair market  value of the Common Stock  underlying  the options at September
    30, 1998 ($15 per share) and the exercise  price of the options,  multiplied
    by the applicable number of options.

Employment Agreements

  The Company has entered  into  employment  agreements  with each of Russell C.
Horowitz,  John Keister and Michael Riccio pursuant to which they serve as Chief
Executive Officer, President and Chief Operating Officer,  respectively,  of the
Company.

  Mr. Horowitz's employment agreement with the Company provides for a four-year 
term commencing March 1, 1996. Under this agreement, Mr. Horowitz receives an 
annual salary of $36,000. Mr. Keister's employment agreement with the Company 
provides for a four-year term commencing March 1, 1996. Under this agreement, 
Mr. Keister receives an annual salary of $45,000, which was increased
to an annual salary of $72,000 starting October 1, 1997. Mr. Riccio's 
employment agreement with the Company expires January 31, 2002.
Under this agreement, Mr. Riccio receives an annual salary of $150,000, and a 
signing bonus of $25,000.  Mr. Riccio was also granted options to purchase 
common stock under the employment agreement.  While Mr. Horowitz's employment 
agreement provides that he may be engaged in other non-competing business 
activities, Mr. Horowitz has devoted substantially all of his time and effort 
to performing his duties as an executive officer of the Company. Mr. Horowitz
will continue to devote substantially all of his time and effort to serving
as an executive officer of the Company until, if ever, replacements or 
successors to his duties are employed by the Company.

  Each  of the  employment  agreements  described  above  provides  for  certain
employee benefits, including, without limitation, participation in the Company's
stock  option  plan or any other  incentive  or bonus plan which the Company may
institute in the future,  as well as health  insurance.  Each of the  employment
agreements provides for a one-year  non-competition period following termination
of the employment  agreement.  

                          APPROVAL OF AMENDMENT OF THE
                       GO2NET, INC. 1996 STOCK OPTION PLAN

General

  The Go2Net,  Inc.  1996 Stock Option Plan (the "1996 Plan") was adopted by the
Board of Directors and approved by the Company's shareholders in March 1996. The
purpose of the 1996 Plan is to attract and retain key  employees,  directors and
consultants  of the  Company,  to  provide  an  incentive  for  them to  achieve
long-range performance goals, and to enable them to participate in the long-term
growth of the  Company.  Under the 1996 Plan,  incentive  stock  options  may be
granted  to  employees  and  officers  of  the  Company  or any  subsidiary  and
non-qualified stock options may be granted to employees, officers, directors and
consultants of the Company or any subsidiary.

Proposed Amendment to the 1996 Plan

  The Board of Directors  has adopted an amendment to the 1996 Plan,  subject to
approval by the  shareholders,  to increase the aggregate  number of shares that
may be subject to grants  thereunder  from  5,000,000  to  8,000,000 in order to
ensure that a  sufficient  number of shares are  available  for  issuance in the
future.  The Board of  Directors  has adopted the  amendment to the 1996 Plan to
further the growth and

                                       12


<PAGE>





financial success of the Company by aligning the personal interests of employees
(through the  ownership of Common Stock) with those of the  shareholders  of the
Company.  The Board of  Directors  believes  that the  increase in the number of
shares that may be subject to option grants under the 1996 Plan will enhance the
ability  of  the  Company  to  attract,  retain,  compensate  and  motivate  key
employees,  directors  and  consultants,  and that the adoption of the amendment
will be important to the future success of the Company.

  Set forth below is a summary of the  principal  provisions of the 1996 Plan, a
copy of which may be obtained  from the  Secretary of the Company upon  request.
The  affirmative  vote of the holders of at least a majority of the Common Stock
voting in person or by proxy at the meeting will be required for the approval of
the amendment to the 1996 Plan.

Administration

  The 1996 Plan is  administered by the  Compensation  Committee of the Board of
Directors,  subject to the  supervision  and  control of the entire  Board.  The
members of the  Compensation  Committee  are appointed by the Board of Directors
and the  Board  may  from  time to time  appoint  a  member  or  members  of the
Compensation  Committee  in  substitution  for or in  addition  to the member or
members  then in office and may fill  vacancies  on the  Compensation  Committee
however caused.  The present members of the  Compensation  Committee are Messrs.
Cline and Etzioni.

Eligibility

  Subject to the provisions of the 1996 Plan, the Compensation Committee has the
authority to select optionees and to determine the terms of the options granted,
including (i) the number of shares subject to each option,  (ii) when the option
becomes  exercisable,  (iii) the exercise price of the option, (iv) the duration
of the  option  (which  in the case of an  incentive  stock  option  granted  to
employees  or officers  holding  10% or more of the voting  stock of the Company
cannot be in excess of five years), and (v) the time, manner and form of payment
upon exercise of an option.

  In determining  the  eligibility of an individual to be granted an option,  as
well as in  determining  the number of shares to be optioned to any  individual,
the Compensation  Committee takes into account the position and responsibilities
of the individual being  considered,  the nature and value to the Company or its
subsidiaries of the individual's service and accomplishments, his or her present
and potential  contribution  to the success of the Company or its  subsidiaries,
and such other factors as the Compensation Committee deems relevant.

Terms of Options

  Options  granted under the 1996 Plan are  exercisable at such times and during
such period as is set forth in the option  agreement,  but cannot have a term in
excess  of ten years  from the date of  grant.  The  Compensation  Committee  is
entitled to accelerate  the date of exercise of any  installment  of any option,
except that  without the consent of the  optionee,  the  Compensation  Committee
shall not accelerate the exercise date of any installment of any incentive stock
option  if  such  acceleration  would  violate  the  annual  vesting  limitation
contained  in Section  422(d) of the Internal  Revenue Code of 1986,  as amended
(the "Code"). The option agreement may contain such provisions and conditions as
may be determined by the Compensation  Committee.  The option exercise price for
options designated as non-qualified stock options granted under the 1996 Plan is
determined  by  the  Compensation  Committee.  The  option  exercise  price  for
incentive  stock options  granted under the 1996 Plan shall be no less than fair
market  value of the  Common  Stock of the  Company  at the time the  option  is
granted and no less than 110% of the fair market  value in the case of employees
or officers  holding  10% or more of the voting  stock of the  Company.  Options
granted under the 1996 Plan may provide for the payment of the exercise price by
delivery of cash or a check  payable to the Company or shares of Common Stock of
the Company owned by the optionee  having a fair market value equal in amount to
the exercise price of the options being exercised,  or any combination  thereof.
The maximum  number of shares of Common Stock with respect to which an option or
options may be granted to any  employee in any one calendar  year cannot  exceed
500,000 shares.

  An option is not transferable by the optionee except by will or by the laws of
descent  and  distribution.  Options  are  exercisable  only while the  optionee
remains in the employ of the Company or for a limited period of time thereafter.

Termination or Amendment of the 1996 Plan

  Unless sooner terminated, the 1996 Plan shall terminate on March 10, 2006, ten
years from the date on which the 1996 Plan was adopted by the Board of Directors
of the Company.  The Board of Directors may at any time  terminate the 1996 Plan
or make such modification or amendment as it deems advisable; provided, however,
that the Board of Directors may not, without shareholder approval, increase the

                                       13


<PAGE>





maximum  number of  shares  for  which  options  may be  granted  or change  the
designation of the class of persons  eligible to receive  options under the 1996
Plan or make any  other  change  in the 1996  Plan  which  requires  shareholder
approval under  applicable law or regulations.  The  Compensation  Committee may
terminate,  amend or modify any  outstanding  option  without the consent of the
option holder,  provided however that, without the consent of the optionee,  the
Compensation  Committee  shall not  change  the  number of shares  subject to an
option, or the exercise price or term thereof.

Recapitalization; Reorganization; Change of Control

  The 1996 plan  provides that the number and kind of shares as to which options
may be granted  thereunder and as to which outstanding  options then unexercised
shall be exercisable  shall be adjusted to prevent  dilution in the event of any
reorganization or recapitalization  (other than as the result of an Acquisition,
as such  term is  hereinafter  defined),  reclassification,  stock  subdivision,
combination of shares or dividends  payable in capital stock.  If the Company is
to be  consolidated  with or acquired by another entity in a merger or in a sale
of  all  or  substantially   all  of  the  Company's  assets  or  otherwise  (an
"Acquisition"),  the  Compensation  Committee  or the Board of  Directors of any
entity assuming the obligations of the Company (the "Successor  Board"),  shall,
as to  outstanding  options,  either  (i)  make  appropriate  provision  for the
continuation  of such  options by  substituting  on an  equitable  basis for the
shares then  subject to such options the  consideration  payable with respect to
the outstanding shares of Common Stock in connection with the Acquisition,  (ii)
upon written notice to the optionees, provide that all options must be exercised
(to the extent then  exercisable)  within a specified number of days of the date
of such notice, at the end of which period the options shall terminate, or (iii)
terminate  all options in exchange for a cash payment equal to the excess of the
fair  market  value of the shares  subject to such  options  (to the extent then
exercisable) over the exercise price thereof.

  Upon dissolution or liquidation of the Company,  all options granted under the
1996 Plan shall terminate.

Tax Effects of Participation in the 1996 Plan

  Incentive  Stock  Options.  Except  as  provided  below  with  respect  to the
alternative minimum tax, the optionee will not recognize taxable income upon the
grant or exercise of an incentive  stock  option.  In addition,  if the optionee
holds the shares  received  pursuant to the exercise of the option for more than
one year after the date of transfer of stock to the  optionee  upon  exercise of
the option and for more than two years after the option is granted, the optionee
will recognize  long-term capital gain or loss upon the disposition of the stock
measured  by the  difference  between the option  exercise  price and the amount
received for such shares upon disposition.

  In the event that the optionee  disposes of the stock prior to the  expiration
of the required holding periods (a  "disqualifying  disposition"),  the optionee
generally will recognize  ordinary income to the extent of the lesser of (i) the
fair market value of the stock at the time of exercise over the exercise  price,
or (ii) the amount  received  for the stock upon  disposition  over the exercise
price.  The basis in the stock  acquired  upon exercise of the option will equal
the amount of income  recognized by the optionee plus the option exercise price.
Upon eventual disposition of the stock, the optionee will recognize long-term or
short-term  capital gain or loss,  depending on the holding  period of the stock
and the difference  between the amount realized by the optionee upon disposition
of the stock and his basis in the stock.

  For alternative  minimum tax purposes,  the excess of the fair market value of
stock  on the  date of the  exercise  of the  incentive  stock  option  over the
exercise price of the option is included in alternative  minimum  taxable income
for alternative minimum tax purposes.  If the alternative minimum tax does apply
to the optionee,  an  alternative  minimum tax credit may reduce the regular tax
upon eventual disposition of the stock.

  The  Company  will not be allowed an income  tax  deduction  upon the grant or
exercise of an incentive  stock  option.  Upon a  disqualifying  disposition  of
shares by the optionee acquired upon exercise of the incentive stock option, the
Company generally will be allowed a deduction  in an amount  equal to the 
ordinary  income recognized by the optionee.

  Under  proposed  regulations  issued  by the  Internal  Revenue  Service,  the
exercise  of an option with  previously  acquired  stock of the Company  will be
treated as, in effect,  two separate  transactions.  Pursuant to Section 1036 of
the Code, the first  transaction  will be a tax-free  exchange of the previously
acquired  shares for the same number of new  shares.  The new shares will retain
the basis and, except,  as provided below, the holding periods of the previously
acquired shares.  The second  transaction will be the issuance of additional new
shares having a value equal to the difference  between the aggregate fair market
value of all of the new shares being acquired and the aggregate  option exercise
price for those shares.  Because the exercise of an incentive  stock option does
not result in the recognition by the optionee of income, this issuance will also
be tax-free (unless the alternative  minimum tax applies,  as described  above).
The optionee's basis in

                                       14


<PAGE>





these additional shares will be zero and the optionee's holding period for these
shares  will  commence  on the date on which the  shares  are  transferred.  For
purposes of the one and two-year holding period  requirements  which must be met
for favorable incentive stock option tax treatment to apply, the holding periods
of previously acquired shares are disregarded.

                                       15


<PAGE>






  Non-Qualified  Stock Options.  As in the case of incentive  stock options,  no
income  is  recognized  by the  optionee  on the grant of a  nonqualified  stock
option. On the exercise by an optionee of a non-qualified option,  generally the
excess of the fair market value of the stock when the option is  exercised  over
its cost to the optionee will be (a) taxable to the optionee as ordinary  income
and (b)  generally  deductible  for  income tax  purposes  by the  Company.  The
optionee's  tax basis in his stock  will  equal his cost for the stock  plus the
amount of ordinary income he had to recognize with respect to the  non-qualified
stock option.

  The Internal Revenue Service will treat the exercise of a non-qualified  stock
option with already owned stock of the Company as two transactions. First, there
will be a tax-free  exchange  of the old shares for a like  number of new shares
under Section 1036 of the Code,  with the exchanged  shares  retaining the basis
and  holding  periods of the old  shares.  Second,  there will be an issuance of
additional new shares  representing  the spread between the fair market value of
all the new  shares  (including  the  exchanged  shares and the  additional  new
shares) and the aggregate  option price  therefor.  The fair market value of the
additional  new shares will be taxable as ordinary  income to the employee under
Section 83 of the Code. The additional new shares will have a basis equal to the
fair market value of the additional new shares.

  Accordingly, upon a subsequent disposition of stock acquired upon the exercise
of a non-qualified  option, the optionee will recognize  short-term or long-term
capital gain or loss,  depending  upon the holding  period of the stock equal to
the difference  between the amount realized upon disposition of the stock by the
optionee and his basis in the stock.

New Plan Benefits

  It is not possible to state the persons who will receive  stock  options under
the 1996 Plan in the  future,  nor the amount of  options  which will be granted
thereunder. The following table provides information as to options granted under
the 1996 Plan during fiscal 1998.


<TABLE>
<CAPTION>
                                                                                                             1998
                                                                                                      Dollar     Number
Name and Position                                                                                      Value    of Units
<S>                                                                                                   <C>      <C>    


Russell C. Horowitz.........................................................................            (1)      150,000
John Keister................................................................................            (1)      200,000
Executive officers as a Group...............................................................            (1)      350,000
Non-Executive Officer Employee Group........................................................            (1)    2,319,200

</TABLE>

(1) The dollar value of options is equal to the difference  between the exercise
    price of the  options  granted and the fair  market  value of the  Company's
    Common Stock at the date of exercise.  Accordingly, such dollar value is not
    readily ascertainable.

  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE PROPOSED AMENDMENT.

                          APPROVAL OF THE GO2NET, INC.
                        1999 EMPLOYEE STOCK PURCHASE PLAN

General Information

         The 1999 Employee  Stock Purchase Plan (the "Stock  Purchase  Plan") is
intended to provide a means whereby eligible employees may purchase Common Stock
of the Company through payroll  deductions.  The Stock Purchase Plan is intended
to provide a further  incentive for  employees to promote the best  interests of
the Company and to encourage stock ownership by employees in order that they may
participate in the Company's economic growth.

         Two Hundred Fifty Thousand  (250,000) shares of the Common Stock of the
Company may be issued  pursuant to the Stock  Purchase  Plan.  The shares issued
pursuant  to the Stock  Purchase  Plan shall be either  shares of the  Company's
authorized but unissued Common Stock or shares of Common Stock reacquired by the
Company and held as treasury  shares.  The number of shares  issuable  under the
Stock Purchase Plan is subject to appropriate adjustment in the event of a stock
split,  a  subdivision  or  consolidation  of shares of  Common  Stock,  capital
adjustments or payments of stock dividends or  distributions  or other increases
or decreases in the

                                       16


<PAGE>





outstanding shares of Common Stock effected without receipt of consideration 
by the Company.

         Set forth below is a summary of the  principal  provisions of the Stock
Purchase Plan.

Eligibility

         All persons  employed by the Company and any  subsidiaries are eligible
to participate in the Stock  Purchase Plan,  except (i) persons whose  customary
employment  is less than twenty  hours per week or five months or less per year;
and (ii)  persons  who have been  employed  by the  Company  for less than three
months on the first day of the purchase  period,  with the  exception of persons
previously eligible. In addition, persons who are deemed for purposes of Section
423(b)(3) of the Code, to own stock  possessing 5% or more of the total combined
voting power or value of all classes of stock of the Company or a subsidiary are
ineligible to participate in the Stock Purchase Plan. Employment will be treated
as  continuing  intact while a  participating  employee is on military  leave or
other  bona  fide  leave  of  absence,  for up to 90 days or for so long as such
employee's  right to  re-employment  is  guaranteed  by statute or contract,  if
longer than 90 days.

Administration

         The Stock Purchase Plan shall be administered by the Board of Directors
or the  Committee  appointed  from  time  to  time by the  Board  of  Directors.
Committee  members shall be ineligible to  participate  under the Stock Purchase
Plan.  All members of the Committee  shall serve at the discretion of the Board.
The Board of Directors or the Committee,  if one has been  appointed,  is vested
with full authority to make,  administer and interpret such equitable  rules and
regulations  regarding  the  Stock  Purchase  Plan  as it  may  deem  advisable.
Determinations  by  the  Board  of  Directors,  or  the  Committee,  as  to  the
interpretation  and  operation  of the Stock  Purchase  Plan  shall be final and
conclusive.

         The  Stock  Purchase  Plan was  adopted  by the Board of  Directors  on
January 28,  1999.  The Stock  Purchase  Plan will  continue  in effect  through
January 28, 2009, provided,  however, that the Board of Directors shall have the
right to  terminate  the Stock  Purchase  Plan at any time.  In the event of the
expiration  of the Stock  Purchase  Plan or its  termination,  all options  then
outstanding  under the Stock Purchase Plan shall  automatically be cancelled and
the entire amount credited to the account of each participant hereunder shall be
refunded to each such participant. In addition, the Board of Directors may amend
the Stock Purchase Plan at any time without the consent of the participants, but
no such amendment shall adversely  affect options  previously  granted under the
Stock  Purchase Plan and no such  amendment  (without  approval by the Company's
stockholders) may: (a) increase the total number of shares of Common Stock which
may be purchased by all participants, (b) change the class of employees eligible
to receive  options  under the Stock  Purchase  Plan;  (c) decrease the purchase
price;  (d) extend a purchase period  thereunder;  or (e) extend the term of the
Stock  Purchase  Plan.  The  termination of the Stock Purchase Plan is not to be
deemed an action which adversely  affects options  previously  granted under the
Stock Purchase Plan.

Operation of the Stock Purchase Plan

         There shall be two "purchase  periods"  within each full calendar year,
one commencing on April 1 of each calendar year and continuing through September
30 of such  calendar  year,  and the  second  commencing  on  October  1 of each
calendar year and continuing  through March 31 of such calendar  year.  Eligible
employees  may elect to become  participants  in the Stock  Purchase  Plan for a
purchase period by completing a stock purchase  agreement prior to the first day
of the  purchase  period  for  which  the  election  is made.  The  election  to
participate is effective for the purchase  period for which it is made and there
is no limit on the number of purchase periods for which an eligible employee may
elect to become a participant  in the Stock Purchase Plan. In the stock purchase
agreement,  the participating  employee  authorizes  regular payroll  deductions
amounting to such full percentage of the participant's  regular  compensation as
the participant shall designate.  Such payroll  deductions cannot amount to less
than one percent (1%) nor more than ten percent (10%) of the participant's 
regular compensation and cannot exceed $25,000 per year.

         All sums deducted from the regular compensation of participants will be
credited to a stock purchase  account  established  for each  participant on the
books of the Company,  but prior to use of such funds for the purchase of shares
of the Company's  Common Stock in accordance  with the Stock  Purchase Plan, the
Company may use such funds for any valid corporate purpose. The Company is under
no  obligation  to pay  interest  on funds  credited  to a  participant's  stock
purchase account in any event.

         The purchase  price of shares of the  Company's  Common Stock under the
Stock Purchase Plan is the lower of (i) eighty-five

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percent  (85%) of the fair market value of a share of Common Stock for the first
business day of the relevant purchase period, or (ii) eighty-five  percent (85%)
of such value for the relevant  exercise  date. The fair market value on a given
day is the mean between the high and low sales prices of a share of Common Stock
of the  Company in the  over-the-counter  market.  Each  participating  employee
receives  an  option,  effective  on the first day of the  purchase  period,  to
purchase shares of Common Stock on the exercise date, which is the last business
day of the  purchase  period.  The  number of  shares  which a  participant  may
purchase under the option is the quotient of the aggregate payroll deductions in
the  purchase  period  authorized  by the  participant,  divided by the purchase
price.  No employee  can be granted an option under the Stock  Purchase  Plan to
purchase shares of the Company's  Common Stock having a fair market value (as of
the date the option to  purchase  is  granted)  in any one  calendar  year of in
excess of $25,000.  No employee can be granted an option in one purchase  period
for more than 1,000 shares,  or such other number of shares as  determined  from
time to time by the  Board  or the  Committee,  as the case  may be.  The  Stock
Purchase Plan defines basic  compensation as the regular rate of salary or wages
in effect  immediately  prior to a purchase  period,  before any  deductions  or
withholdings,  and excluding  overtime,  bonuses,  sales commissions and amounts
paid in reimbursement for expenses.

         Each  participating  employee  automatically and without any act on his
part will be deemed to have  exercised  his option on the  exercise  date of the
purchase period in which he is participating,  to the extent that the balance in
the  participant's  account  under  the Stock  Purchase  Plan is  sufficient  to
purchase,  at the purchase price in effect for the purchase period, whole shares
of the  Company's  stock subject to his option.  A participant  has the right to
cancel his  participation  in the Stock  Purchase Plan for a purchase  period by
delivering a notice of  cancellation to the Company not later than ten (10) days
before  the  exercise  date  for  such  purchase  period.  In the  event of such
cancellation,  the  participant  will receive in cash the amount credited to his
account. Any participant who so withdraws from the Stock Purchase Plan may again
become a participant at the start of the next purchase period.

         Upon  dissolution  or  liquidation  of  the  Company  or  a  merger  or
consolidation  in which the Company is not the  surviving  entity,  every option
outstanding under the Stock Purchase Plan shall terminate,  and each participant
shall be refunded the sums then in his account.

         Shares of Common Stock purchased under the Stock Purchase Plan shall be
deemed to have been  issued and sold at the close of  business  on the  exercise
date,  and  prior to that  date a  participant  shall  not have  any  rights  or
privileges as a shareholder  of the Company with respect to such shares.  Shares
purchased  under the  Stock  Purchase  Plan  shall be  registered  either in the
participant's  name or jointly in the names of the participant and his spouse as
the  participant  shall  designate  in  his  stock  purchase   agreement.   Such
designation may be changed at any time by filing notice with the Company.

         Upon the participant's  death or other  termination of employment,  his
participation  in the Stock  Purchase  Plan shall  cease and the entire  balance
credited to his account  under the Stock  Purchase  Plan shall be  automatically
refunded  to him,  or (in the event of death)  to the  participant's  designated
beneficiary,  if any, under a group insurance plan of the Company  covering him,
or otherwise to his estate.

         The right to purchase  shares of Common Stock under the Stock  Purchase
Plan is  exercisable  only by the  participant  during his  lifetime  and is not
transferable  by him. The grant of an option under the Stock  Purchase Plan does
not  imply  any  right  to  continued   employment  with  the  Company  for  any
participant.

         The high and low sale prices of the Company's Common Stock on the 
Nasdaq National Market on January 27, 1999 were $108  and $97, respectively.

Federal Tax Effects

         The Stock  Purchase  Plan is designed to satisfy  the  requirements  of
Section 423 of the Internal Revenue Code (as amended).  Accordingly, an employee
incurs no tax  liability on the grant of an option to purchase  shares under the
Stock  Purchase Plan nor on the  acquisition  of the shares upon exercise of the
option.

         An employee will obtain  favorable tax treatment on the  disposition of
shares  acquired  under the Stock  Purchase  Plan if the  shares are held by the
employee  for at least two years  from the first day of the  purchase  period in
which the shares are purchased.  Dispositions of the shares after the expiration
of the two year period are called "qualifying  dispositions."  Upon a qualifying
disposition,   there  will  be  included  in  the  employee's  gross  income  as
compensation  taxable at  ordinary  income  rates (and not as capital  gain) the
lesser of (1) fifteen  percent  (15%) of the fair market  value of the shares on
the first day of the purchase period or (2) the

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amount by which the fair market  value of the shares at the time of  disposition
exceeded the actual purchase price. The basis of the employee's shares, which is
initially equal to the actual purchase price, is increased by an amount equal to
the amount  includable as compensation in his or her gross income,  and any gain
or loss  computed with  reference to such adjusted  basis which is recognized at
the time of the disposition will be long-term capital gain or loss.

         If an employee  sells the shares before the  expiration of the required
holding period,  which is a  disqualifying  disposition,  the employee  realizes
ordinary income  (compensation)  in the year of the disposition to the extent of
the  excess  of the  fair  market  value  of the  shares  on the last day of the
purchase  period over the actual  purchase  price.  The basis of the  employee's
shares,  which is initially  equal to the actual purchase price, is increased by
an amount equal to the amount  includable  as  compensation  in his or her gross
income,  and any gain or loss  computed with  reference to such  adjusted  basis
which is  recognized  at the time of  disposition  will be capital gain or loss,
either  short  term or long  term,  depending  upon the  holding  period for the
shares.

         The  Company is not  entitled to a  deduction  for  amounts  treated as
ordinary  income  to an  employee  except  to  the  extent  of  ordinary  income
recognized by an employee upon a disqualifying disposition.


         THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE PROPOSED PLAN.

                         INDEPENDENT PUBLIC ACCOUNTANTS

  The  Board  of  Directors  has  appointed  Ernst  & Young  LLP as  independent
certified public accountants to audit the consolidated  financial  statements of
the Company and its  subsidiaries for the fiscal year ending September 30, 1999.
Ernst & Young LLP has served as independent  accountants since 1996 to audit the
financial statements of the Company.

  A representative  of Ernst & Young LLP is expected to be present at the Annual
Meeting  and  will  have the  opportunity  to make a  statement  if he or she so
desires and to respond to appropriate questions.

  THE BOARD OF DIRECTORS  RECOMMENDS A VOTE FOR THE APPOINTMENT OF ERNST & YOUNG
LLP.

             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

  Section  16(a) of the  Securities  Exchange Act of 1934 requires the Company's
officers  and  directors  and persons  owning  more than 10% of the  outstanding
Common  Stock of the  Company  to file  reports  of  ownership  and  changes  in
ownership with the Securities and Exchange Commission.  Officers,  directors and
greater  than 10%  holders  of  Common  Stock of the  Company  are  required  by
Securities  and  Exchange  Commission  regulations  to furnish the Company  with
copies of all Section 16(a) forms they file.

  Based solely on copies of such forms furnished as provided  above,  management
believes  that  through the date hereof all Section  16(a)  filing  requirements
applicable  to its  officers,  directors  and owners of greater  than 10% of its
Common Stock were complied with.

                  TIME FOR SUBMISSION OF STOCKHOLDER PROPOSALS

  Under  regulations  adopted by the  Securities  and Exchange  Commission,  any
proposal  submitted for inclusion in the Company's Proxy  Statement  relating to
the Annual  Meeting of  Stockholders  to be held in 1999 must be received at the
Company's  principal  executive  offices  in  Seattle,  Washington  on or before
September 20, 1998. Receipt by the Company of any such proposal from a qualified
stockholder  in a timely  manner  will not  ensure  its  inclusion  in the proxy
material  because  there are  other  requirements  in the  proxy  rules for such
inclusions.

                                  OTHER MATTERS

  Management  knows of no  matters  which may  properly  be and are likely to be
brought before the meeting other than the matters discussed herein.  However, if
any other  matters  properly  come before the meeting,  the persons named in the
enclosed proxy will vote in accordance with their best judgment.

  The cost of this  solicitation  will be borne by the  Company.  It is expected
that the solicitation will be made primarily by mail, but regular

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employees or representatives of the Company (none of whom will receive any extra
compensation  for their  activities)  may also  solicit  proxies  by  telephone,
telecopier and in person and arrange for brokerage houses and other  custodians,
nominees and fiduciaries to send proxies and proxy material to their  principals
at the expense of the Company.

                                   10-K REPORT

  THE COMPANY WILL PROVIDE EACH  BENEFICIAL  OWNER OF ITS SECURITIES WITH A COPY
OF AN  ANNUAL  REPORT ON FORM  10-K,  INCLUDING  THE  FINANCIAL  STATEMENTS  AND
SCHEDULES  THERETO,  REQUIRED  TO BE FILED  WITH  THE  SECURITIES  AND  EXCHANGE
COMMISSION  FOR THE COMPANY'S  MOST RECENT  FISCAL YEAR,  WITHOUT  CHARGE,  UPON
RECEIPT OF A WRITTEN  REQUEST FROM SUCH PERSON.  SUCH REQUEST  SHOULD BE SENT TO
RUSSELL C.  HOROWITZ,  GO2NET,  INC.,  999 THIRD  AVENUE,  SUITE 4700,  SEATTLE,
WASHINGTON 98104.

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                                 VOTING PROXIES

  The  Board  of  Directors  recommends  an  affirmative  vote on all  proposals
specified.  Proxies will be voted as specified.  If signed  proxies are returned
without  specifying an affirmative or negative vote on any proposal,  the shares
represented  by such proxies  will be voted in favor of the Board of  Directors'
recommendations.


                                        By order of the Board of Directors


                                        ETHAN CALDWELL
                                        Secretary

February 22, 1999


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