GO2NET INC
424B3, 1999-04-27
COMPUTER PROCESSING & DATA PREPARATION
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                                 717,390 SHARES

                                  GO2NET, INC.

                                  COMMON STOCK

         This  Prospectus  relates  to the public  offering,  which is not being
underwritten, of up to 717,390 shares of Common Stock, par value $0.01 per share
(the "Shares"),  of Go2Net, Inc. The selling stockholders may offer their Go2Net
common stock through public or private transactions, on or off the United States
exchanges,  at prevailing market prices, or at privately  negotiated  prices. We
will  receive no part of the  proceeds of these  sales.  All of the Shares being
offered were  originally  issued by us in  connection  with our  acquisition  of
Web21,  a  California  corporation,  by and  through a merger of a  wholly-owned
subsidiary of Go2Net,  WTO Acquisition  Corp.,  with and into Web21.  The Shares
were issued pursuant to an exemption from the  registration  requirements of the
Securities Act of 1933, as amended, provided for in Section 4(2) thereunder. The
Shares are being registered by the Company pursuant to the Agreement and Plan of
Merger dated as of December 31, 1998 by and among Go2Net, WTO Acquisition Corp.
and certain shareholders of Web21.

         Go2Net's  common  stock is listed on the Nasdaq  National  Stock Market
with the ticker symbol  "GNET." On April 5, 1999, the closing price of one share
of Go2Net  common stock on the Nasdaq  National  Stock Market was  $129.5625 per
share.
                            -------------------------

                               SEE "RISK FACTORS"
                           BEGINNING ON PAGE 3 HEREOF.

                            -------------------------


                 THE DATE OF THIS PROSPECTUS IS April 27, 1999




<PAGE>



                       WHERE YOU CAN FIND MORE INFORMATION

         We file annual,  quarterly and special  reports,  proxy  statements and
other information with the Securities and Exchange Commission  ("SEC").  You may
read and copy any reports,  statements or other information  Go2Net files at the
SEC's  public  reference  rooms in  Washington,  D.C.,  New  York,  New York and
Chicago, Illinois. Please call the SEC at 1-800-SEC-0330 for further information
on the public  reference rooms. Our SEC filings are also available to the public
from commercial document retrieval services and at the Website maintained by the
SEC at www.sec.gov.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The SEC allows us to "incorporate by reference" the information we file
with them,  which means that we can  disclose  important  information  to you by
referring you to those documents.  The information  incorporated by reference is
considered to be part of this  prospectus,  and later  information  that we file
with the SEC will  automatically  update  and  supersede  this  information.  We
incorporate by reference the documents  listed below and any future filings made
with the SEC under Sections 13(a),  13(c),  14 or 15 of the Securities  Exchange
Act of 1934 until the selling  stockholders sell all the shares. This prospectus
is part of a registration statement we filed with the SEC (Registration No.
333-76069).

<TABLE>
<S>      <C>      <C> 

         -        Go2Net's Annual Report on Form 10-K for the year ended September 30, 1998, filed on December 29, 1998.

         -        Go2Net's Definitive Proxy Statement dated January 28, 1999, filed in connection with Go2Net's March 22, 1999
                  Annual Meeting of Stockholders.

         -        Go2Net's Current Reports on Form 8-K filed on January 12, 1999 and April 12, 1999.

         -        Go2Net's Quarterly Reports on Form 10-Q for the quarter ended December 31, 1998, filed on February 16, 1999.

         -        All  documents  subsequently  filed by Go2Net  under  Sections
                  13(a),  13(c),  14 or 15(d) of the Securities  Exchange Act of
                  1934 (e.g.,  Forms 10-Q, 10-K, 8-K and Proxy Statements) after
                  the date of this prospectus.

         -        All other reports filed pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 since the end
                  of the fiscal year ended September 30, 1998.
</TABLE>



         If there is any contrary  information  in a previously  filed  document
that is  incorporated  by reference,  then you should rely on the information in
this prospectus.

         If  you  are a  stockholder,  you  can  obtain  any  of  the  documents
incorporated by reference through Go2Net or the SEC.  Documents  incorporated by
reference are available from Go2Net without charge,  excluding all exhibits. You
may obtain documents  incorporated by reference in this prospectus by requesting
them in writing to the following address or by telephone:

                                  Go2Net, Inc.
                          Attention: Investor Relations
                          999 Third Avenue, Suite 4700
                            Seattle, Washington 98104
                                 (206) 447-1595

         You  should  rely  on the  information  contained  or  incorporated  by
reference in this prospectus or any supplement. We have not authorized anyone to
provide you with  information  that is different  from what is contained in this
prospectus.  This  prospectus  does  not  constitute  an  offer  to  sell  or  a
solicitation of an offer to buy any securities,  or the solicitation of a proxy,
in any  jurisdiction  in which, or to any person to whom, it is unlawful to make
any such offer or solicitation.


                                      - 2 -

<PAGE>



                                   THE COMPANY

         Go2Net, Inc.  (http://www.go2net.com) offers through the World Wide Web
a network of branded,  technology and  community-driven Web sites focused on the
following  categories:  personal finance,  search and directory,  commerce,  and
games. We also develop Web-related  software.  Our properties  include:  Silicon
Investor   (http://www.siliconinvestor.com),   the   Web's   premier   financial
discussion site; StockSite (http://www.stocksite.com),  which offers proprietary
articles,  portfolio  tracking  tools,  company  research  and news  relating to
business and  finance;  MetaCrawler  (http://www.metacrawler.com),  a metasearch
service that combines  various  existing  search/index  guides into one service;
HyperMart  (http://www.hypermart.net),   the  Web's  leading  provider  of  free
business  hosting  services;  WebMarket  (http://www.webmarket.com),  a one-stop
comparison shopping service;  PlaySite  (http://www.playsite.com),  a Java-based
multiplayer online games site; and 100hot  (http://www.100hot.com),  a directory
of the most popular sites on the Web in various categories.

         We believe  that the  traffic  and user  demographics  on our Web sites
provide an attractive  platform for  measurable,  targeted,  cost-effective  and
interactive advertising on the Internet.  Since our inception, the source of the
majority of our revenue has been derived from advertising  sales. As of December
31, 1999, we had relationships  with over 225 advertisers.  In order to leverage
our  marketing  resources  and to  facilitate  the  distribution  of some of our
services, we enter into strategic co-branding relationships.

     We  have  agreed  to  issue  and  sell  to  Vulcan  Ventures   Incorporated
("Vulcan"),  and Vulcan has agreed to purchase  from us,  300,000  shares of our
Series A Convertible  Preferred Stock, par value $.01 per share, in two separate
issuances  (the "First  Issuance" and "Second  Issuance") of 167,507  shares and
132,493 shares. Our primary purposes for issuing the shares are (i) providing us
with significant cash resources,  (ii) providing us with a beneficial  strategic
partner and (iii)  permitting us to continue to utilize publicly traded stock as
consideration  in  acquisitions  of other  businesses,  since the  Common  Stock
permitting  us to continue  to trade on the Nasdaq  National  Market.  The First
Issuance was consummated  concurrently  with the execution of the Stock Purchase
Agreement on March 15, 1999. Assuming  consummation of the Second Issuance,  the
Series A Convertible  Preferred  Stock  initially  will be  convertible  into an
aggregate of 4,537,891 shares of Common Stock.  Simultaneously  with the closing
of the First  Issuance,  Go2Net and Vulcan  entered into a  Registration  Rights
Agreement,  and Vulcan  entered into an agreement  with each director of Go2Net,
pursuant to which  Vulcan  agreed to purchase  1,403,312  shares of Common Stock
from the directors of Go2Net, three of whom are executive officers of Go2Net, at
a price of $90.00 per share.  On March 19, 1999,  pursuant to the Stock Purchase
Agreement,  Vulcan commenced a tender offer to purchase  3,596,688 shares of the
Common  Stock for a purchase  price of $90.00  per  share,  net to the seller in
cash. For additional information regarding the various transactions  consummated
or to be consummated with Vulcan, you should read our Form 8-K filed on April 9,
1999,  which sets forth  excerpts  from our Schedule  14d-9 filed in response to
Vulcan's tender offer.


                                  RISK FACTORS

         You  should  carefully  consider  the  following  risk  factors  before
purchasing  the shares of Go2Net  common stock offered by this  prospectus.  The
discussion contained in this prospectus contains forward-looking statements that
involve risk and  uncertainties.  These forward looking  statements use language
such as "believes,"  "expects,"  "may," "will,"  "should," or  "anticipates"  or
similar  expressions and may include  discussions of future  strategy.  The risk
factors described below apply to all  forward-looking  statements  wherever they
appear in this prospectus.  Our actual results could differ  materially from the
forward-looking statements.  Important factors that could cause or contribute to
such differences include those discussed below.

WE HAVE A LIMITED OPERATING HISTORY ON WHICH TO EVALUATE US

         We were incorporated in February 1996.  Accordingly,  we have a limited
operating history for you to use in evaluating us and our prospects.  You should
consider  the  risks,  expenses  and  uncertainties  frequently  encountered  by
companies in their early stages of development  that operate  exclusively in new
and rapidly evolving markets. Our success will depend on our ability to:


                                      - 3 -

<PAGE>

<TABLE>
         <S>     <C> 


         *        effectively establish, develop and maintain relationships with advertising customers, advertising agencies and
                  other third parties;

         *        enter into distribution relationships and strategic alliances to drive traffic to our Websites;

         *        provide original and compelling products and services to Internet users;

         *        develop and upgrade our technology;

         *        effectively respond to competitive developments;

         *        attract new qualified personnel; and

         *        retain existing qualified personnel.

</TABLE>


         There can be no  assurance  that we will  succeed in  addressing  these
risks.

WE ANTICIPATE INCREASED OPERATING EXPENSES AND MAY EXPERIENCE LOSSES

         Since inception, we have incurred significant losses on an annual basis
and, as of December 31,1998, had an accumulated deficit of $5,234,095.  Our lack
of an extensive  operating  history makes prediction of future operating results
difficult.  We  believe  that a  comparison  of  our  quarterly  reports  is not
meaningful. As a result, you should not rely on the results for any period as an
indication  of our future  performance.  Accordingly,  although  we  reported an
operating profit (before  one-time  charges) for the quarter ended September 30,
1998,  there can be no assurance that we will generate  significant  revenues or
that we will sustain  this level of  profitability  in the future.  We currently
intend to increase  substantially our operating  expenses in order to expand and
improve our  Internet  operations,  fund  increased  advertising  and  marketing
efforts,  expand and improve our Internet user support  capabilities and develop
new Internet technologies, products and services. As a result, we may experience
significant losses on a quarterly and annual basis.

WE DEPEND SIGNIFICANTLY ON ADVERTISING CONTRACTS, AND THEREFORE, OUR QUARTERLY
OPERATING RESULTS MAY FLUCTUATE

         Our quarterly operating results may fluctuate significantly as a result
of a variety of factors, many of which are outside of our control. These factors
include but are not limited to:

<TABLE>
         <S>      <C> 

         *        advertising  sales in traditional media are generally lower in
                  the first and third calendar quarters of each year than in the
                  second and fourth quarters;

         *        advertising expenditures fluctuate significantly with economic cycles;

         *        demand for Internet advertising may fluctuate;

         *        level of use of our Websites may fluctuate;

         *        seasonal trends and budgeting cycles in advertising sales may fluctuate;

         *        incurrence of costs relating to the development, operation and expansion of our Internet operations;

         *        introduction of new products and services by us and our competitors;

         *        price competition or pricing changes in the industry;


                                      - 4 -

<PAGE>



         *        technical difficulties or system failures; and

         *        general economic conditions and economic conditions specific to the Internet and Internet media.

</TABLE>


         In response to an evolving  competitive  market, we may elect from time
to time to make  advertising  and marketing or acquisition  decisions that could
adversely affect our business,  financial  condition and operating results. As a
result, it is likely that in future quarters, our operating results may be below
the expectations of public market analysts and stockholders.  Consequently,  the
price of our Common Stock would likely be adversely impacted.

OUR SUCCESS DEPENDS ON OUR ABILITY TO MAINTAIN ADVERTISING REVENUES

         We  derive  a  significant  portion  of our  revenues  from the sale of
advertising on our Internet  sites.  For the quarter ended December 31, 1998, we
generated  $2,600,040 in revenues,  of which  approximately 83% of revenues were
attributable  to advertising.  Many of our  relationships  with  advertisers are
terminable  within a short period of time.  Accordingly,  we will not be able to
maintain or increase our  advertising  revenues in the future if our advertising
customers move their  advertising to competing  Internet sites or to traditional
forms of media. Additionally,  in selling Internet-based  advertising, we depend
in part on advertising  agencies,  which exercise  substantial  control over the
placement  of  advertising  for their  clients.  Our success  will depend on our
ability  to  retain,  broaden  and  diversify  our  future  base of  advertising
customers. In order to generate significant advertising revenues, we will depend
on the  development  of a  larger  base of users of our  Internet  sites  having
demographic  characteristics  attractive  to  advertisers.  If we are  unable to
retain  paying  advertising  customers  or we are  forced  to offer  lower  than
anticipated  advertising  rates in order to retain  advertising  customers or to
attract  new  advertising  customers,  our  business,  financial  condition  and
operating  results  will  be  adversely  affected  and  we  may  cease  to  be a
commercially viable enterprise.

OUR SUCCESS DEPENDS ON QUARTERLY REVENUES

         As a result of our limited operating history and the emerging nature of
the Internet,  including Internet-based  advertising,  subscription services and
electronic  commerce,  we are  unable to  forecast  our  expenses  and  revenues
accurately. Our current and future estimated expense levels are based largely on
our  estimates  of  future  revenues  and  may  increase  because  many  of  our
significant  operating expenses are either fixed, such as rent for office space,
or subject to likely  increases.  Few, if any, of our operating  expenses can be
quickly or easily  reduced in a manner which would not cause a material  adverse
effect to our business,  financial condition and operating results. In addition,
we may be unable to adjust  spending in a timely  manner to  compensate  for any
unexpected  expenditures;  and a  shortfall  in actual  revenues  as compared to
estimated  revenues  would  have an  immediate  material  adverse  effect on our
business, financial condition and operating results.

OUR ARRANGEMENTS WITH ADVERTISERS AND SPONSORS MAY EXPOSE US TO SIGNIFICANT 
FINANCIAL RISKS

         We enter into  advertising  arrangements  with third parties to provide
services on our Websites which involve a unique rate structure. Specifically, we
receive  sponsorship fees as well as a portion of transaction  revenues received
by third party sponsors from users  originated  through our Websites,  in return
for  minimum  levels  of  user  impressions  or  user  requests  for  additional
information made by clicking on the promotional  hyperlink or advertisement.  To
the extent implemented,  these arrangements expose us to potentially significant
financial  risks,  including the risk that we fail to deliver  required  minimum
levels of user impressions (in which case, these  agreements  typically  provide
for adjustments to the fees payable  thereunder or "make good" periods) and that
third party sponsors do not renew the agreements at the end of their terms. Some
of these  arrangements  also require us to integrate  advertisers'  or sponsors'
content with our  services,  which  requires  the  dedication  of resources  and
significant  programming  and  design  efforts  to  accomplish.  There can be no
assurance that we will be able to attract additional  advertisers or sponsors or
that we  will be able to  renew  existing  advertising  arrangements  when  they
expire.  In addition,  we have  granted  exclusivity  provisions  to some of our
sponsors, and may in the future grant additional exclusivity  provisions.  These
exclusivity provisions may have the effect of preventing us, for the duration of
the  exclusivity   arrangements,   from  accepting  advertising  or  sponsorship
arrangements  within a particular  subject  matter in our Websites or across our
entire service. Our inability to enter into further sponsorships or advertising

                                      - 5 -

<PAGE>



arrangements as a result of our exclusivity  arrangements  could have a material
adverse impact our business, financial condition and operating results.

WE DEPEND ON THE CONTINUED GROWTH OF THE INTERNET AS AN ADVERTISING MEDIUM

         Use of the Internet by  consumers  is at an early stage of  development
and  market   acceptance   of  the   Internet  as  a  medium  for   information,
entertainment, commerce and advertising is subject to a level of uncertainty. We
believe that our success depends upon our ability to obtain significant revenues
from our Internet operations, which will require the continued acceptance of the
Internet  as an  advertising  medium.  We  believe  that  most  advertisers  and
advertising agencies have limited experience with the Internet as an advertising
medium  and  most  advertisers  and  advertising  agencies  have not  devoted  a
significant portion of their advertising budgets to Internet-related advertising
to  date.  In  order  for  us to  continue  to  generate  advertising  revenues,
advertisers  and  advertising  agencies must direct more of their budgets to the
Internet as a whole,  and  specifically to our Internet  sites.  There can be no
assurance that  advertisers  or  advertising  agencies will continue to allocate
larger portions of their budgets to Internet-based advertising or that they will
find  Internet-based  advertising  to be  more  effective  than  advertising  in
traditional media such as television,  print or radio. There can be no assurance
that the Internet  advertising  market will continue to develop as an attractive
and sustainable medium. If Internet-based  advertising is not widely accepted by
advertisers  and advertising  agencies,  our business,  financial  condition and
operating results will be adversely affected.

THE MARKET FOR OUR PRODUCTS AND SERVICES IS UNCERTAIN

         The market for our  products  and  services  is new and  evolving,  and
therefore,  it is  difficult to predict  whether the  Internet  will develop the
necessary  infrastructure.  Market  demand  and  acceptance  of  newly  released
products and services is highly  uncertain.  Our future success depends upon our
ability to develop and provide on the Internet original and compelling  products
and services  that will  continue to attract and retain  users with  demographic
characteristics  valuable to the various advertisers and advertising agencies we
target and to charge users a subscription fee for access to specific portions of
our  products  and  services.  There can be no  assurance  that our products and
services will be attractive  enough to a sufficient  number of Internet users to
generate advertising revenues or to allow the charging of a subscription fee for
our products and services.  There also can be no assurance  that we will be able
to anticipate,  monitor and successfully  respond to rapidly  changing  consumer
tastes  and  preferences  so as to  attract  a  growing  number  of users to our
Internet sites with  characteristics  desirable to advertisers  and  advertising
agencies  or those  users who are  otherwise  willing to pay to access  specific
portions of our products and services.  Internet  users can freely  navigate and
instantly  switch  among a large number of Internet  sites,  many of which offer
competitive products and services, making it difficult for us to distinguish our
product  offerings and attract  users.  In addition,  many other  Internet sites
offer very specific, highly targeted products and services that may have greater
appeal than the products and services  offered on our Internet  sites. If we are
unable to develop original and compelling  Internet-based products and services,
we will be unable to generate sufficient  advertising or subscription  revenues,
and our business,  financial  condition and operating  results will be adversely
affected.

WE MUST CONTINUE TO RESPOND QUICKLY TO TECHNOLOGICAL CHANGE TO REMAIN 
COMPETITIVE

         The market for  Internet  products  and  services is rapidly  evolving.
Competition  among  Internet  sites  is  intense  and is  expected  to  increase
significantly  in the  future.  To compete  successfully,  we must  develop  and
deliver  popular,  original,  entertaining,  informative and compelling  product
offerings to attract Internet users and to support  advertising and subscription
fees.  If  we  are  unable  to  adapt  quickly  to  technological  changes,  our
competitors  may attract our current users to their services and,  consequently,
dissuade  them from  accessing  our  Internet  sites.  Consequently,  our future
success depends on our ability to respond quickly to technological  change so as
to attract a significant number of Internet users to our Internet sites.

THE MARKET FOR OUR PRODUCTS AND SERVICES HAS A LOW BARRIER OF ENTRY

         The market for Internet-based  products and services is relatively new,
intensely competitive and rapidly evolving. There are minimal barriers to entry,
and current and new  competitors  can launch new Internet  sites at a relatively
low cost within relatively short time periods.  In addition,  we compete for the
time and attention of Internet users with thousands of non-profit Internet sites
operated by individuals,  government and educational institutions.  Existing and
potential competitors also include magazine and newspaper

                                      - 6 -

<PAGE>



publishers,  cable television  companies and start-up ventures  attracted to the
Internet market. As a result, we expect competition to persist and intensify and
the number of competitors to increase significantly in the future. As we attempt
to expand the scope of our Internet sites and product offerings, we will compete
with a  greater  number of  Internet  sites and  other  companies.  Because  the
operations and strategic plans of existing and future competitors are undergoing
rapid change, it is extremely difficult for us to anticipate which companies are
likely to offer competitive products and services in the future. There can be no
assurance that our Internet sites will compete successfully.

OUR COMPETITORS HAVE GREATER RESOURCES THAN WE DO

         Many,  if  not  all,  of our  competitors  have  significantly  greater
resources than we do. In particular,  our  competitors  have greater  financial,
editorial,  technical  and  marketing  resources,  longer  operating  histories,
greater name recognition,  and greater experience than we do. Additionally,  our
competitors have established relationships with more advertisers and advertising
agencies.  And they are able to undertake  more extensive  marketing  campaigns,
adopt more  aggressive  advertising and  subscription  price policies and devote
substantially more resources to developing  Internet-based products and services
than we  are.  There  can be no  assurance  that  we  will  be  able to  compete
successfully against current or future competitors or that competitive pressures
faced  by us will  not  materially  adversely  affect  our  business,  financial
condition and operating results.

WE MUST DEVELOP AND MAINTAIN A "BRAND IDENTITY" FOR OUR PRODUCTS

         We believe that maintaining and building the Go2Net brand is a critical
aspect of our efforts to attract an Internet audience.  In addition,  we believe
that the importance of brand  recognition  will increase due to the  anticipated
increase  in the number of Internet  sites and the  relatively  low  barriers to
entry to providing  Internet-based  products and services.  Promoting the Go2Net
brand name will depend on our continued  ability to develop and deliver original
and compelling  Internet- based products and services.  If Internet users do not
continue  to  perceive  our  Internet  sites to be of  sufficient  interest  and
usefulness,  we will be  unsuccessful in promoting and maintaining our brand. If
we expand the focus of our  operations  beyond  providing  our current  Internet
sites,  we risk  diluting  our  brand,  confusing  users  and  advertisers,  and
decreasing  the  attractiveness  of our  audience  to  advertisers.  In order to
respond to  competitive  pressures,  we may find it  necessary  to increase  our
budget for  developing  our  products  and  services  or  otherwise  to increase
substantially  our financial  commitment to creating and  maintaining a distinct
brand loyalty among users. If we are unable to provide  Internet-based  products
and services or otherwise  fail to promote and maintain the Go2Net brand,  or we
incur significant expenses in an attempt to improve our products and services or
promote and maintain our brand, our business,  financial condition and operating
results will be adversely affected.

WE MAY HAVE DIFFICULTY MANAGING OUR GROWTH

         Since our inception, we have grown rapidly and as of March 31, 1999 had
102 full-time employees and 9 independent  contractors.  This growth has placed,
and is expected to continue to place,  a significant  strain on our  management,
physical  and  capital  resources.  It is  expected  that we  will  need to hire
additional key personnel in order to fully implement our business  strategy.  We
can make no  assurances as to whether,  when,  if ever,  and under what terms we
will  be  able to  attract  new  personnel.  In  order  to  manage  this  growth
successfully,  we will be required to implement and manage our  operational  and
financial systems on a timely basis and to train,  manage and expand our growing
employee base.  There can be no assurance that our current  personnel,  systems,
procedures and quality and  accounting  controls will be adequate to support our
future  operations,  that  management  will be able to  identify,  hire,  train,
motivate or manage needed and qualified  personnel,  or that  management will be
able to identify and exploit  existing and  potential  opportunities.  If we are
unable to  effectively  manage  growth,  our business,  financial  condition and
operating results will be adversely affected.

WE MAY BE SUBJECT TO RISKS ASSOCIATED WITH FUTURE ACQUISITIONS

         In the future, we may pursue acquisitions of companies, technologies or
assets that  complement our business.  There can be no assurance that we will be
able  to  identify  suitable  acquisition   candidates  available  for  sale  at
reasonable  prices,  consummate any  acquisition or  successfully  integrate any
acquired   business  into  our  operations.   Acquisitions  may  result  in  the
potentially dilutive issuance of equity securities, the incurrence of additional
debt, the write-off of in-process research and development or software

                                      - 7 -

<PAGE>



acquisition and development  costs,  and the amortization of expenses related to
goodwill and other intangible assets, any of which could have a material adverse
effect  on  our  business,   financial  condition  and  results  of  operations.
Acquisitions would involve numerous additional risks,  including difficulties in
the  assimilation  of the  operations,  services,  products and personnel of the
acquired  company,  the diversion of management's  attention from other business
concerns  along with the risks  involved  in  entering  markets in which we have
little or no  experience.  We have, and may in the future,  make  investments in
companies  involved in the  development  of  technologies  or services  that are
complementary or related to our operations.  Problems with an acquired  business
could have a material adverse effect on our performance as a whole.

WE MAY BE AFFECTED BY THE ISSUANCE OF SERIES A CONVERTIBLE PREFERRED STOCK

         We  agreed  to issue  and sell to  Vulcan  300,000  shares  of Series A
Convertible  Preferred  Stock,  par  value  $.01 per  share,  of which we issued
167,507  shares in the  First  Issuance  and we  intend  to issue the  remaining
132,493 in the Second Issuance.  Our primary purposes for issuing the shares are
(i)  providing us with  significant  cash  resources,  (ii)  providing us with a
beneficial  strategic  partner  and (iii)  permitting  us to continue to utilize
publicly traded stock as  consideration  in  acquisitions  of other  businesses,
since the Common Stock would  continue to trade on The Nasdaq  National  Market.
Assuming consummation of the Second Issuance, the preferred stock initially will
be  convertible  into an  aggregate of 4,537,891  shares of Common  Stock.  Upon
completion  of the tender  offer,  if all  3,596,668  shares of Common Stock are
tendered and  purchased  pursuant to the terms of the tender  offer,  and Vulcan
acquires all  1,403,312  shares of Common Stock from the  directors  pursuant to
their agreements with Vulcan,  then Vulcan will own  approximately  54.9% of the
outstanding Common Stock (including shares issuable upon conversion of preferred
stock). If no shares are tendered but Vulcan closes the Second Issuance and buys
shares  from the  directors,  then Vulcan  will own  approximately  34.2% of the
outstanding  Common Stock  (including  shares  issuable  upon  conversion of the
preferred stock).  Vulcan also has the right to designate at least two directors
to serve on the Board of Directors of the Company pursuant to the Stock Purchase
Agreement  with us dated March 15, 1999.  In addition,  after the closing of the
Second  Issuance  and as long as 50% of the  shares of  preferred  stock  remain
outstanding, we may not engage in certain actions, including certain mergers and
acquisitions,  without  the  consent  of  the  holders  of  a  majority  of  the
outstanding  shares of  preferred  stock.  Assuming  consummation  of the Second
Issuance, the preferred stock initially will be convertible into an aggregate of
4,537,891 shares of Common Stock. Accordingly,  consummation of the transactions
could permit Vulcan to control most, and in certain cases all,  actions taken by
the Board or us and could  limit the  ability  of our  current  stockholders  to
affect or  influence  the  direction of our company and the  composition  of the
Board. Upon a voluntary or involuntary liquidation, dissolution or winding up of
our  business,  the  Series  A  Convertible  Preferred  Stock is  entitled  to a
liquidation  preferences  of  $1,000  per share  plus any  declared  and  unpaid
dividends prior to any payment to the Common Stock. In such an event,  there may
not be any assets  available  for  distribution  to the holders of Common  Stock
after satisfaction of the liquidation preferences of the preferred stock.

WE MAY NOT COMPLETE THE PROPOSED DISTRIBUTION ARRANGEMENT WITH VULCAN'S 
AFFILIATED CABLE COMPANIES

         There can be no assurance that we will be able to reach  agreement with
Vulcan's  affiliated cable companies  regarding a distribution  arrangement,  or
that if such an agreement is reached, that it will be profitable to us.

WE ARE DEPENDENT ON KEY PERSONNEL

     Our future success depends to a significant degree on the skill, experience
and efforts of Russell C. Horowitz, Michael J. Riccio, Jr., John Keister and the
other  members of our  management  team, as well as on our ability to retain and
motivate our officers and key employees.  The loss of Mr. Horowitz,  Mr. Riccio,
Mr.  Keister or the other members of our  management  team could have a material
adverse effect on our business,  operating results and financial  condition.  We
also depend on the ability of our executive officers and other members of senior
management  to work  effectively  as a team.  We have  entered  into  employment
agreements with Messrs.  Horowitz,  Keister and Riccio. We maintain  $10,000,000
"key man" life insurance policies on the lives of Mr. Riccio and Mr. Keister and
a $20,000,000 "key man" life insurance policy on the life of Mr. Horowitz.

                                      - 8 -

<PAGE>



WE MUST HIRE AND RETAIN SKILLED PERSONNEL IN A TIGHT LABOR MARKET

         Qualified  personnel  are in great  demand  throughout  the  technology
industry.  Our future success  depends on our continuing  ability to attract and
retain highly  qualified  technical and  managerial  personnel.  There can be no
assurance that we will be able to retain our existing  employees and independent
contractors  or  that  we  will  be  able  to  attract,   assimilate  or  retain
sufficiently  qualified  personnel in the future.  The  inability to attract and
retain  the  necessary  technical,  managerial,  design,  editorial,  sales  and
marketing  personnel  could  have a  material  adverse  effect on our  business,
financial condition and operating results.

WE DEPEND UPON THIRD PARTIES FOR CRITICAL ELEMENTS OF OUR BUSINESS

         We depend upon third parties in order to advertise  our Internet  sites
on other  Internet  sites.  In  addition,  the  willingness  of the  owners  and
operators of such sites to direct users to our Internet sites through  hypertext
links are  critical to the success of our Internet  operations.  There can be no
assurance that we will establish or maintain such arrangements in the future.

WE DEPEND ON THIRD PARTIES FOR CONTENT DEVELOPMENT OF OUR INTERNET SITES

         Our ability to develop original and compelling  Internet-based products
and  services is also  dependent  on  maintaining  relationships  with and using
products   provided  by  third-party   vendors.   Developing   and   maintaining
satisfactory  relationships  with third parties could become more  difficult and
more expensive as competition  increases  among Internet sites. If we are unable
to develop and maintain satisfactory,  relationships with third parties on terms
acceptable  to us, or if our  competitors  are  better  able to  leverage  these
relationships,  our business,  financial condition and operating results will be
materially  adversely  affected.  We have  relied,  and  will  continue  to rely
substantially,  on the product and service development efforts of third parties.
For example, we rely on S&P Comstock,  Dow Jones & Company. Inc., New York Stock
Exchange,  Inc.,  The Nasdaq Stock  Market,  Inc.,  News Alert,  Junglee,  Edgar
Online,  Reuters and Market Guide, Inc. to provide a significant  portion of the
information  included on our Internet  sites.  There can be no assurance we will
maintain these  relationships in the future.  Any failure of these third parties
to provide this  information  to us could have a material  adverse effect on our
business, financial condition and operating results.

OUR PERFORMANCE DEPENDS ON THE SUCCESS OF THE METACRAWLER LICENSE

         We entered into a License Agreement with Netbot, Inc. (the "MetaCrawler
License  Agreement"),  in which Netbot, Inc. granted us an exclusive (subject to
some limited exceptions),  worldwide license to provide the MetaCrawler Service.
As part of the  MetaCrawler  License  Agreement,  we have the exclusive right to
operate,  modify and  reproduce  the  MetaCrawler  Service  (including,  without
limitation,   the  exclusive  right  to  use,  modify  and  reproduce  the  name
"MetaCrawler"  and the  MetaCrawler  URL in connection with the operation of the
MetaCrawler Service). A substantial portion of the traffic to our Internet sites
is currently derived from users of the MetaCrawler Service. A termination of the
MetaCrawler  License Agreement or the inability of Go2Net to continue to provide
access to the search engines included in the MetaCrawler  Service,  could have a
material  adverse  effect on our  business,  financial  condition  and operating
results.  Netbot has licensed the MetaCrawler Service and the other intellectual
property  rights  associated  therewith  from the University of Washington on an
exclusive  basis.  The license has been  granted to us by Netbot on an exclusive
basis, but Netbot has reserved the right to use,  modify,  reproduce and license
the  MetaCrawler  search  engine for any purpose other than the provision of the
MetaCrawler  Service.  The license is subject to the rights of the University of
Washington  to use,  modify and  reproduce  the  MetaCrawler  search  engine and
derivatives  of the  MetaCrawler  site to operate  Internet  sites for  internal
purposes  within the  University  of  Washington  domain and to use,  modify and
reproduce  any of the licensed  technologies  for  research,  instructional  and
academic purposes.  The search technology underlying the MetaCrawler Service and
the  MetaCrawler  trademark is licensed to or owned by Netbot and sublicensed to
use pursuant to the MetaCrawler License Agreement.

WE MUST CONTINUE TO DIVERSIFY OUR REVENUE STREAMS

         The  long-term  success  of our  business  strategy  will  depend  to a
significant extent on our ability to successfully diversify our revenue streams.
We currently  derive  revenue from  advertising,  licensing,  subscriptions  and
electronic commerce.  However, we are largely dependent on advertising revenues,
and continue to seek out ways to develop  these other  sources of revenue.  This
includes the  investigation  of new business areas.  Expansion into new business
areas and new Internet sites may bring us into direct competition

                                      - 9 -

<PAGE>



with new competitors.  Any expansion of product offerings or operations,  or new
Internet sites  developed and launched by us that are not favorably  received by
Internet users could damage our  reputation or the Go2Net brand.  Expansion into
new business areas or the  development  and launching of new Internet sites will
also  require   significant   additional  expenses  and  programming  and  other
resources.  It will  also  strain  our  management,  financial  and  operational
resources.

         From time to time, the Company may entertain new business opportunities
and ventures in a broad range of areas.  For  example,  the Company has acquired
Silicon Investor,  Hypermart and Web21.  Typically,  such opportunities  require
extended negotiations,  the outcome of which cannot be predicted. If the Company
were to enter into such a venture,  the  Company  could be  required to invest a
substantial amount of capital, which could have a material adverse effect on the
Company's financial condition and its ability to implement its existing business
strategy.  Such an investment could also result in large and prolonged operating
losses for the  Company.  Further,  such  negotiations  or ventures  could place
additional,  substantial burdens on the Company's  management  personnel and its
financial and operational systems. There can be no assurance that such a venture
would ever  achieve  profitability,  and a failure by the Company to recover the
substantial  investment required to launch and operate such a venture would have
a material  adverse effect on the Company's  business,  financial  condition and
operating results.

WE ARE SUBJECT TO SYSTEM DISRUPTIONS AND CAPACITY CONSTRAINTS

         The  satisfactory  performance,  reliability  and  availability  of our
Internet  sites  and  our  computer  network   infrastructure  are  critical  to
attracting  Internet  users  and  maintaining   relationships  with  advertising
customers.  Our Internet-based  advertising revenues will be directly related to
the number of advertisement  impressions  delivered by us. System  interruptions
that result in the unavailability of our Internet sites or slower response times
for users would  reduce the number of  advertisements  delivered  and reduce the
attractiveness of our Internet sites to users and advertisers. We may experience
periodic system interruptions from time to time in the future. Additionally, any
substantial  increase in traffic on our Internet  sites may require us to expand
and adapt our computer network  infrastructure.  Our inability to add additional
computer  software,  hardware and bandwidth to accommodate  increased use of our
Internet sites may cause  unanticipated  system disruptions and result in slower
response  times.  There can be no  assurance  that we will be able to expand our
computer  network  infrastructure  on a timely basis to meet  increased use. Any
system interruptions or slower response times resulting from these factors could
have  a  material  adverse  effect  on our  business,  financial  condition  and
operating results. We are dependent on third parties for uninterrupted  Internet
access. In addition, we are dependent on various third parties for substantially
all of our news and information.  Loss of these services from any one or more of
third  parties may have a material  adverse  effect on our  business,  financial
condition and operating results.  No assurance can be given as to whether, or on
what terms,  we would be able to obtain these  services from other third parties
in the event of the loss of any of these services.

         Our  Internet  operations  are  vulnerable  to  interruption  by  fire,
earthquake,  power loss,  telecommunications failure and other events beyond our
control.  There can be no  assurance  that  interruptions  in  service  will not
materially  adversely  affect  our  operations  in the  future.  While  we carry
business  interruption  insurance  to  compensate  us for losses that may occur,
there can be no assurance  that  insurance will be sufficient to provide for all
losses or damages that we incur.

WE MAY BE SUBJECT TO NEW GOVERNMENT REGULATIONS

         There are currently few laws and regulations directly applicable to the
Internet.  However, it is possible that new laws and regulations will be adopted
covering  issues  which  relate  to our  products  and  services.  This  type of
legislation  could dampen the growth of the Internet  generally and decrease the
acceptance of the Internet as an advertising  medium. As a result,  this type of
legislation  could have a material  adverse  effect on our  business,  financial
condition and operating results.

WE MAY BE SUBJECT TO A VARIETY OF LEGAL UNCERTAINTIES THAT IMPAIR OUR BUSINESS

         As a publisher and a distributor of content over the Internet,  we face
potential liability for defamation,  negligence,  copyright, patent or trademark
infringement  and other claims based on the nature and content of the  materials
that we publish or  distribute.  In  addition,  we could be exposed to liability
with respect to the content or unauthorized  duplication of material  indexed in
our search services.  Although we carry liability  insurance,  our insurance may
not cover  potential  claims of this type or may not be adequate to indemnify us
for all liability that may be imposed.

                                     - 10 -

<PAGE>




OUR PERFORMANCE WILL DEPEND ON ADVANCEMENT OF INTERNET SECURITY

         We have instituted  security  measures designed to protect our Internet
sites and other  operations  from  unauthorized  use and access.  These measures
cannot  guarantee  complete  security,  however,  and a  party  who is  able  to
circumvent our security measures could misappropriate proprietary information or
cause  interruptions  in our Internet  operations.  We may be required to expend
significant capital and resources to protect against the threat of such security
breaches or to alleviate  problems  caused by such  breaches.  Concerns over the
security of Internet  transactions and the privacy of users may also inhibit the
growth  of  the  Internet  generally,  particularly  as a  means  of  conducting
commercial transactions. To the extent that our activities or those of any third
party   contractors   involve  the  storage  and   transmission  of  proprietary
information,  security  breaches could expose us to a risk of loss or litigation
and possible  liability.  There can be no assurance that contractual  provisions
attempting  to  limit  our  liability  in  such  areas  will  be  successful  or
enforceable,  or that parties will accept those types of contractual  provisions
as part of the our agreements.

WE DEPEND ON LICENSED TECHNOLOGY IN OUR PRODUCTS AND SERVICES

         We are dependent upon obtaining existing third party technology related
to our operations. To the extent new technological  developments are unavailable
to us on terms  acceptable  to us or if at all,  we may be unable to continue to
execute our business  plan and our business,  financial  condition and operating
results would be materially adversely affected.

OUR SUCCESS DEPENDS ON OUR ABILITY TO PROTECT OUR PROPRIETARY TECHNOLOGY

         Our success is  dependent  upon our ability to protect and leverage the
value  of  our  original  Internet  technologies,   software,  content  and  our
trademarks,  trade names,  service  marks,  domain  names and other  proprietary
rights we either currently have or may have in the future. We have filed service
marks for our logo and name,  as well as for the names of each of our sites.  In
addition,  given the uncertain  application of existing  copyright and trademark
laws to the Internet,  there can be no assurance that existing laws will provide
adequate  protection  for our  technologies,  sites or  domain  names.  Policing
unauthorized use of our technologies,  content and other  intellectual  property
rights  entails  significant  expenses  and  could  otherwise  be  difficult  or
impossible to do given the global nature of the Internet.

WE MAY BECOME INVOLVED IN INTELLECTUAL PROPERTY LITIGATION

         From time to time, we may be subject to legal proceedings and claims in
the ordinary course of business, including claims of alleged infringement of the
trademarks  and  other  intellectual  property  of  third  parties  by us or our
licensees.  Such claims could result in the expenditure of significant financial
and managerial resources. We are not currently aware of any legal proceedings or
claims  that we believe  will have a material  adverse  effect on our  business,
financial condition and operating results.

OUR SUCCESS DEPENDS ON OUR ABILITY TO OBTAIN ADDITIONAL CAPITAL

         We intend to enhance and expand our Internet  sites in order to improve
our   competitive   position  and  meet  the  increasing   demands  for  quality
Internet-based   products   and  services  and   competitive   advertising   and
subscription  pricing. Our ability to grow will depend in part on our ability to
expand and improve our Internet operations, expand our advertising and marketing
efforts,  expand and improve our Internet user support  capabilities and develop
new Internet  technologies,  products and services.  As a result, we may need to
raise additional capital in the foreseeable future from public or private equity
or debt sources in order to finance such possible  growth.  In addition,  we may
need to raise  additional  funds in order to avail  ourselves  of  unanticipated
opportunities  (such as more  rapid  expansion,  acquisitions  of  complementary
businesses  or the  development  of new  products  or  services),  to  react  to
unforeseen  difficulties  (such as the loss of key personnel or the rejection by
Internet  users or potential  advertisers  of our Internet-  based  products and
services) or to otherwise  respond to unanticipated  competitive  pressures.  If
additional  funds are raised  through  the  issuance of equity  securities,  the
percentage  ownership  of our  then  existing  stockholders  would  be  reduced,
stockholders may experience  additional and significant  dilution and the equity
securities  may have rights,  preferences  or privileges  senior to those of the
holders of Common Stock.  There can be no assurance  that  additional  financing
will be available on terms acceptable to us or at all. If adequate funds are not
available or are not  available on terms  acceptable  to us, we may be unable to
implement our business, sales or

                                     - 11 -

<PAGE>



marketing  plan,  respond to  competitive  forces or take advantage of perceived
business  opportunities,  which  could  have a  material  adverse  effect in the
Company's business, financial condition and operating results.

WE MAY BE AFFECTED BY GENERAL ECONOMIC CONDITIONS

         Our business, financial condition and operating results will be subject
to fluctuations  based upon general economic  conditions.  If there were to be a
general economic  downturn or a recession,  however slight,  then we expect that
business entities,  including our advertisers and potential  advertisers,  could
substantially and immediately reduce their advertising and marketing budgets. In
addition,  our  ability  to charge  subscription  fees for  access  to  specific
portions of our Internet  sites or to engage in commerce via the Internet  would
be adversely  affected,  thereby  resulting in a material  adverse effect on the
Company's business, financial condition and operating results.

VOLATILITY OF STOCK PRICE

         Our stock price, like that of other technology companies, is subject to
significant   volatility.   The  announcement  of  new  products,   services  or
technological innovations by us or our competitors,  quarterly variations in our
results  of  operations,  changes  in  revenue  or  earnings  estimates  by  the
investment  community and  speculation in the press or investment  community are
among the factors affecting our stock price. In addition, the stock price may be
affected by general market  conditions and domestic and  international  economic
factors  unrelated to our performance.  Because of these reasons,  recent trends
should not be considered reliable indicators of future stock prices or financial
results.

WE MAY BE ADVERSELY IMPACTED BY YEAR 2000 ISSUES

         Many currently  installed  computer  systems and software  products are
dependent upon internal  calendars coded to accept only two digit entries in the
date code field.  These date code fields will need to accept four digit  entries
to distinguish 21st century dates from 20th century dates.  Computer systems and
software  used by many  companies  may need to be  upgraded  to comply with such
"Year 2000"  requirements.  We have completed our review of the potential impact
of Year 2000 issues and do not anticipate  any  significant  costs,  problems or
uncertainties  associated with becoming Year 2000 compliant.  Our failure or our
software  providers'  failure to  adequately  address  the Year 2000 issue could
result in misstatement of reported financial  information or otherwise adversely
affect the Company's business operations.

STATE OF READINESS

We have  completed  our  assessment of all current  versions of our  information
technology  systems and we believe we are year 2000  compliant.  The supplier of
our current financial and accounting software has informed us that such software
is year 2000 compliant. We have been informed by our financial institutions that
they are in the process of making their information systems year 2000 compliant,
and that this process will be complete by the beginning of 1999.

COSTS

To date,  we have not incurred  any  material  expenditure  in  connection  with
identifying or evaluating year 2000 compliance issues. Most of our expenses have
related to the retention of an outside  consultant to evaluate our financial and
accounting  software,  and the  opportunity  cost of time spent by our employees
evaluating this software and year 2000 compliance matters generally. Although we
are not  aware of any  material  operational  issues  or costs  associated  with
preparing  our internal  systems for the year 2000,  there can be no  assurances
that we will not experience serious  unanticipated  negative consequences and/or
material costs caused by undetected  errors or defects in the technology used in
our internal systems,  which are comprised  predominantly of acquired technology
and our own software developments. We believe that internally generated funds or
available  cash would be sufficient to cover the costs of year 2000  compliance.
At this time, based upon the information provided to us, we do not believe there
exists a material impact of year 2000  compliance  issues relating to our non-IT
systems, our vendors, our customers and other parties. We continue to update our
assessment of year 2000 issues as it relates to our non-IT systems, our vendors,
our customers and other parties.

CONTINGENCY PLAN

As we are not aware of any material  year 2000  compliance  issues,  we have not
developed  a year  2000-specific  contingency  plan.  We  continue to assess the
impacts of year 2000 issues,  and if year 2000 compliance issues are discovered,
we will  evaluate the need for one or more  contingency  plans  relating to such
issues.

<PAGE>

                             USE OF PROCEEDS
                               

         All  net  proceeds  from  the  sale  of  the  Shares  will  go  to  the
stockholders who offer and sell their Shares.  Accordingly,  we will not receive
any proceeds from sales of the Shares.



                                     - 12 -

<PAGE>



                              SELLING STOCKHOLDERS

         The shares  listed below  represent all of the shares that each selling
stockholder currently owns:

<TABLE>
<CAPTION>

                                                                                  SHARES WHICH                                 
                                               SHARES BENEFICIALLY                 MAY BE SOLD                     SHARES
                                                      OWNED (1)                   PURSUANT TO               BENEFICIALLY OWNED
                                                  PRIOR TO OFFERING             THIS PROSPECTUS             AFTER OFFERING (2)
                                                                                ---------------
                                            ------------------------------                            -----------------------------
           SELLING STOCKHOLDER                  NUMBER         PERCENT                                    NUMBER         PERCENT
           -------------------                  ------         -------                                    ------         -------
<S>                                         <C>                <C>                    <C>                 <C>            <C> 


Bert F. Fornaciari (3)                             704,342      4.56%                 658,842              __              *

Catapult Partners, Inc.                              6,524        *                     6,524              __              *

Graham Cameron                                       6,524        *                     6,524              __              *

</TABLE>

*   Less than 1.0% of the Company's outstanding Common Stock.

(1)      The number and percentage of shares beneficially owned is determined in
         accordance  with Rule 13d-3 of the Exchange Act, and the information is
         not  necessarily  indicative  of  beneficial  ownership  for any  other
         purpose.  Under such rule,  beneficial ownership includes any shares as
         to which the  individual  has sole or shared voting power or investment
         power and also any shares which the individual has the right to acquire
         within 60 days of the date of this  Prospectus  through the exercise of
         any stock  option or other  right.  Unless  otherwise  indicated in the
         footnotes,  each person has sole voting and investment power (or shares
         such powers with his or her spouse) with respect to the shares shown as
         beneficially owned.

(2)      Assumes that each selling  stockholder  will sell all of the Shares set
         forth  above  under   "Shares  Which  May  Be  Sold  Pursuant  to  This
         Prospectus".  There can be no assurance  that the selling  stockholders
         will sell all or any of the Shares offered under this prospectus.

(3)      Includes an aggregate of 45,500 options  which,  subject to stockholder
         approval of the Vulcan transaction, will be exercisable within 60 days.
         Includes an aggregate of shares of Common Stock  beneficially  owned by
         the Selling Stockholders that have been deposited in escrow pursuant to
         the  Merger   Agreement  to  secure  the   respective   indemnification
         obligations  of the  Selling  Stockholders  thereunder  (the  "Escrowed
         Shares").  The Escrowed Shares will be released from escrow on December
         31, 1999 only to the extent  that no claims have been made  against the
         Escrowed  Shares  and Go2Net has  received  a signed  opinion  from its
         independent  auditors certifying Go2Net's financial  statements for the
         fiscal  year  ending  September  30,  1999  in  connection  with  their
         completion  of the audit of such  financial  statements.  The  Escrowed
         Shares may not be sold by the Selling  Stockholders  until the Escrowed
         Shares are released from the Escrow.



                                     - 13 -

<PAGE>



                              PLAN OF DISTRIBUTION

         The selling stockholders may offer their Shares at various times in one
or more of the following transactions:
<TABLE>
         <S>      <C>    

         *        on any of the United States securities exchanges where our capital stock is listed, including The Nasdaq National
                  Market;

         *        in the over-the-counter market;

         *        in transactions other than on such exchanges or in the over-the-counter market;

         *        in connection with short sales of the Shares;

         *        by pledge to secure debts and other obligations;

         *        in connection with the writing of non-traded and exchange-traded call options, in hedge transactions and in
                  settlement of other transactions in standardized or over-the-counter options; or

         *        in a combination of any of the above transactions.

</TABLE>


         The  selling  stockholders  may sell  their  shares  at  market  prices
prevailing  at the time of sale,  at prices  related to such  prevailing  market
prices, at negotiated prices or at fixed prices.

         The selling  stockholders may use  broker-dealers to sell their shares.
If this happens,  broker-dealers  will either  receive  discounts or commissions
from the selling stockholders,  or they will receive commissions from purchasers
of shares for whom they acted as agents.

         We have  agreed  to keep  the  Registration  Statement  of  which  this
prospectus constitutes a part effective until December 31, 1999.

                                  LEGAL MATTERS

         The  validity  of the  Shares  offered  hereby  will be passed  upon by
Hutchins, Wheeler & Dittmar, A Professional Corporation,  Boston, Massachusetts,
counsel to the Company.

                                     EXPERTS

         Ernst & Young LLP,  independent  auditors,  have audited our  financial
statements  included  in our  Annual  Report  on Form  10-K for the  year  ended
September  30, 1998,  as set forth in their  report,  which is  incorporated  by
reference in this prospectus and elsewhere in the  registration  statement.  Our
financial  statements are incorporated by reference in reliance on Ernst & Young
LLP's report, given on their authority as experts in accounting and auditing.




                                     - 14 -

<PAGE>
<TABLE>
<S>                                               <C>   



NO ONE (INCLUDING ANY SALESMAN OR BROKER)                    TABLE OF CONTENTS
IS AUTHORIZED TO PROVIDE ORAL OR WRITTEN                         
INFORMATION ABOUT THIS OFFERING THAT IS NOT       PAGE
INCLUDED IN THIS PROSPECTUS.                      Where You Can Find More Information........................2
                                                  Incorporation of Certain Documents By Reference............2
       ______________________                     The Company................................................3
                                                  Risk Factors...............................................4
                                                  Use of Proceeds...........................................13
                                                  Selling Stockholders......................................14
                                                  Plan of Distribution......................................15
                                                  Legal Matters.............................................15
                                                  Experts...................................................15


</TABLE>



                                  GO2NET, INC.

                                 717,390 SHARES

                                       OF

                                  COMMON STOCK

                                   PROSPECTUS


                                 April 27, 1999


                                     - 15 -



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