GO2NET INC
10-Q, 1999-05-04
COMPUTER PROCESSING & DATA PREPARATION
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<PAGE>

                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(Mark One)

/x/  QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
     OF 1934 FOR THE QUARTERLY PERIOD ENDED MARCH 31, 1999

/ /  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
     OF 1934 FOR THE TRANSITION PERIOD FROM __________ TO __________

COMMISSION FILE NUMBER  0-22047

                                  GO2NET, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

           DELAWARE                                        91-1710182
- -------------------------------                 -------------------------------
(State or other jurisdiction of                         (I.R.S. Employer
incorporation or organization)                       Identification Number)

                          999 Third Avenue, Suite 4700
                                Seattle, WA 98104
                                -----------------
                    (Address of principal executive offices)

                                 (206) 447-1595
                                 --------------
              (Registrant's telephone number, including area code)

Check whether the registrant: (1) filed all reports required to be filed by 
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for 
such shorter period that the registrant was required to file such reports), 
and (2) has been subject to such filing requirements for the past 90 days.

                 (1)     Yes    X                     No
                              ------                      ------


As of May 3, 1999, there were 12,971,763 shares of the Registrant's common 
stock outstanding.

<PAGE>

<TABLE>
<CAPTION>
                                                                                                       PAGE
PART I                FINANCIAL INFORMATION                                                           NUMBER
<S>          <C>                                                                                      <C>
ITEM 1:      Financial Statements (Unaudited)

             Condensed Balance Sheets as of March 31, 1999
                      and September 30, 1998.......................................................     3
             Condensed Statements of Operations for the three and six
                      months ended March 31, 1999 and 1998.........................................     4
             Condensed Statements of Cash Flows for the six
                      months ended March 31, 1999 and 1998.........................................     5
             Notes to Financial Statements.........................................................     6

ITEM 2:      Management's Discussion and Analysis of Financial

                      Condition and Results of Operations..........................................     9

ITEM 3:      Quantitative and Qualitative Disclosures about Market Risk............................    14

PART II               OTHER INFORMATION

ITEM 1:      Legal Proceedings.....................................................................    15

ITEM 2:      Changes in Securities.................................................................    15

ITEM 3:      Defaults Upon Senior Securities.......................................................    15

ITEM 4:      Submission of Matters to a Vote of Security Shareholders..............................    15

ITEM 5:      Other Information.....................................................................    16

ITEM 6:      Exhibits and Reports on Form 8-K......................................................    16

             SIGNATURES............................................................................    17

Exhibit 27   Financial Data Schedule...............................................................    18

</TABLE>

                                       2
<PAGE>


                                  Go2Net, Inc.

                            CONDENSED BALANCE SHEETS


<TABLE>
<CAPTION>
                                                                                     March 31,      September 30,
                                                                                       1999              1998
                                                                                       ----              ----
<S>                                                                              <C>                 <C>
ASSETS
Current assets:
  Cash and cash equivalents...............................................          $ 129,882,994      $    941,351
  Short-term investments..................................................             44,294,249         7,944,249
  Trade account receivables, net..........................................              1,979,453         1,402,340
  Other account receivables...............................................              1,046,105            48,043
  Prepaid expenses........................................................                491,272           445,874
                                                                                    -------------      ------------
     Total current assets.................................................            177,694,073        10,781,857

Property and equipment, net...............................................              1,277,384         1,315,168
Other assets, net.........................................................                150,465           138,181
Long-term investments.....................................................              5,055,656                 -
Deposits..................................................................                250,000           300,000
                                                                                    -------------      ------------
     Total assets.........................................................          $ 184,427,578      $ 12,535,206
                                                                                    -------------      ------------
                                                                                    -------------      ------------
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Accounts payable and accrued expenses...................................          $   1,646,994      $    770,387
  Accrued compensation and benefits.......................................                395,782           269,240
  Short term debt.........................................................                 13,229            90,616
  Deferred revenue........................................................              1,429,914           503,798
                                                                                    -------------      ------------
     Total current liabilities............................................              3,485,919         1,634,041

COMMITMENTS AND CONTINGENCIES                                                                  --                --

Shareholders' equity:
  Preferred stock, $0.01 par value, authorized 1,000,000 shares, outstanding
     167,507 shares at March 31, 1999 and 0 shares at September 30, 1998;.            219,712,624                 -
  Common stock, $0.01 par value, authorized 49,000,000 shares;
     outstanding 12,899,412 shares at March 31, 1999 and 12,550,354 shares at
     September 30, 1998...................................................             18,206,747         15,347,048
  Accumulated deficit.....................................................           (56,977,712)        (4,445,883)
                                                                                    -------------      ------------
     Total shareholders' equity...........................................            180,941,659        10,901,165
                                                                                    -------------      ------------
     Total liabilities and shareholders' equity...........................          $ 184,427,578      $ 12,535,206
                                                                                    -------------      ------------
                                                                                    -------------      ------------
</TABLE>

                  See notes to condensed financial statements.

                                       3

<PAGE>


                                  Go2Net, Inc.

                       CONDENSED STATEMENTS OF OPERATIONS
                                   (Unaudited)

<TABLE>
<CAPTION>
                                                    Three Months     Three Months            Six Months             Six Months 
                                                       Ended             Ended                  Ended                 Ended
                                                   March 31, 1999    March 31, 1998        March 31, 1999         March 31, 1998
                                                   --------------    --------------        --------------         --------------
<S>                                                <C>               <C>                    <C>                   <C>
Revenue ........................................     $ 4,325,243       $ 1,543,395            $ 6,925,283          $  2,653,284
Cost of revenue ................................         938,666           568,057              1,626,758               916,661
                                                    ------------      ------------           ------------          ------------
 Gross profit ..................................       3,386,577           975,338              5,298,525             1,736,623

Operating expenses:                                                                                               
    Sales and marketing ........................       1,216,420           470,450              2,137,303               915,445
    Product development ........................         422,767           329,660                817,693               631,899
    General and administrative .................       1,213,164           492,354              1,946,725               868,559
    Merger and acquisition related costs........              --                --                650,257                    --
    Stock compensation .........................           6,320            35,474                 77,267                70,948
                                                    ------------      ------------           ------------          ------------
Total operating expenses .......................       2,858,671         1,327,938              5,629,245             2,486,851
                                                                                                                  
Income (loss) from operations...................         527,906          (352,600)              (330,720)             (750,228)
Interest income, net ...........................         613,406           123,265                729,178               248,170
                                                    ------------      ------------           ------------          ------------
Net income (loss)                                      1,141,312          (229,335)               398,458              (502,058)
                                                                                                                  
Preferred stock dividend                              52,930,286                --             52,930,286                    --
                                                    ------------      ------------           ------------          ------------
Net loss applicable to common shareholders          $(51,788,974)     $   (229,335)          $(52,531,828)         $   (502,058)
                                                    ------------      ------------           ------------          ------------
                                                    ------------      ------------           ------------          ------------
                                                                                                                  
Basic and diluted net loss per share (Note 2)       $      (4.07)     $       (.02)          $      (4.15)         $       (.04)
                                                    ------------      ------------           ------------          ------------
                                                    ------------      ------------           ------------          ------------
Number of shares used in computing basic and                                                                      
diluted net loss per share applicable to common                                                                   
shareholders                                          12,714,525        12,155,475             12,653,634            12,130,579
</TABLE>

                  See notes to condensed financial statements.

                                       4
<PAGE>



                                  Go2Net, Inc.

                        CONDENSED STATEMENT OF CASH FLOWS
                                   (Unaudited)

<TABLE>
<CAPTION>
                                                                                      Six Months          Six Months
                                                                                         Ended              Ended
                                                                                    March 31, 1999      March 31, 1998
                                                                                    --------------      --------------
<S>                                                                                 <C>                 <C>
   Operating activities:
     Net income (loss)..............................                              $     398,458        $  (502,058)
     Adjustments to reconcile net income (loss) to
        net cash provided by (used in) operating activities:
        Depreciation and amortization.............                                      388,864             297,813
        Stock compensation........................                                       77,267              70,948
     Changes in working capital:
        Receivables...............................                                  (1,575,175)           (685,644)
        Prepaid expenses and other assets.........                                     (80,182)              25,749
        Deferred revenue..........................                                      926,116              80,028
        Accounts payable and accrued expenses.....                                    1,003,149             215,650
                                                                                  -------------        ------------
   Net cash provided by (used in) operating activities                                1,138,497           (497,514)
   Investing activities:
     Purchases of available for sale investments..                                 (42,797,900)         (8,620,844)
     Maturities of available for sale investments.                                    1,700,000           1,220,844
     Acquisition of property and equipment........                                    (336,353)           (597,507)
     Minority equity investments..................                                    (249,983)                   -
                                                                                  -------------        ------------
   Net cash used in investing activities..........                                 (41,684,236)         (7,997,507)
   Financing activities:
     Proceeds from issuance of preferred stock, net..                               166,782,338                   -
     Proceeds from issuance of common stock, net.....                                         -              89,751
     Proceeds from exercise of stock options.........                                 2,782,431                   -
     Borrowing on line of credit.....................                                         -             200,000
     Payment on line of credit.......................                                         -           (200,000)
     Payments on short term borrowing................                                  (77,387)            (33,993)
                                                                                  -------------        ------------
   Net cash provided by financing activities.........                               169,487,382              55,758
                                                                                  -------------        ------------
   Net increase (decrease) in cash and cash
     equivalents.....................................                               128,941,643         (8,439,263)
   Cash and cash equivalents at beginning
     of period......................................                                    941,351          11,070,089
                                                                                  -------------        ------------
   Cash and cash equivalents at end of period........                             $ 129,882,994        $  2,630,826
                                                                                  -------------        ------------
                                                                                  -------------        ------------

</TABLE>

                  See notes to condensed financial statements.

                                       5
<PAGE>

                                  GO2NET, INC.

                    NOTES TO FINANCIAL STATEMENTS (UNAUDITED)

1    THE COMPANY AND BASIS OF PRESENTATION

Go2Net, Inc. ("the Company") (http://www.go2net.com) offers through the World 
Wide Web a network of branded, technology and community-driven Web sites 
focused on the following categories: personal finance, search and directory, 
commerce, and games. The Company also develops Web-related software. Go2Net's 
properties include: Silicon Investor (http://www.siliconinvestor.com), the 
Web's premier financial discussion site; StockSite 
(http://www.stocksite.com), which offers proprietary articles, portfolio 
tracking tools, company research and news relating to business and finance; 
MetaCrawler (http://www.metacrawler.com), a metasearch service that combines 
various existing search/index guides into one service; HyperMart 
(http://www.hypermart.net), the Web's leading provider of free business 
hosting services; WebMarket (http://www.webmarket.com), a one-stop comparison 
shopping service; PlaySite (http://www.playsite.com), a Java-based 
multiplayer online games site; and 100hot (http://www.100hot.com), a 
directory of the most popular sites on the Web.

     The unaudited condensed financial statements included herein have been 
prepared by the Company in accordance with generally accepted accounting 
principles and reflect all adjustments, which in the opinion of management 
are necessary to fairly state the Company's financial position, result of 
operations and cash flows for the periods presented.

     In December 1998, the Company acquired Web21, Inc. through a merger of a 
wholly-owned subsidiary into Web21 in a transaction accounted for as a 
pooling of interests. All financial information has been retroactively 
adjusted to reflect the combined operations of the Company and Web21.

     These financial statements should be read in conjunction with the 
Company's audited financial statements and related notes included in the 
Company's Annual Report on Form 10-K for the year ended September 30, 1998. 
The results of operations for the period ended March 31, 1999 are not 
necessarily indicative of the results to be expected for any subsequent 
quarter or for the entire fiscal year ending September 30, 1999.

2.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     REVENUE RECOGNITION
     The Company's revenue is derived principally from the sale of 
advertisements on short-term contracts. Advertising revenue is recognized 
ratably in the period in which the advertisement is displayed, provided that 
no significant Company obligations remain and collection of the resulting 
receivable is probable. To the extent that minimum guarantees are not met, 
the Company defers recognition of the corresponding revenue until the 
remaining guaranteed levels are achieved.

     The Company has also entered into a number of longer-term advertising 
and commerce sponsorship agreements. These agreements generally involve more 
integration with the Company's services and provide for more varied sources 
of revenue to the Company over the term of the agreements. The portion of 
revenues that is attributable to ongoing service obligations is generally 
recognized ratably over the term of the agreements, provided that the Company 
does not have any significant remaining obligations and collection of the 
resulting receivable is probable.

     Deferred revenue is comprised of billings in excess of recognized 
revenue relating to contracts.

     USE OF ESTIMATES
     The preparation of financial statements in conformity with generally 
accepted accounting principles requires management to make estimates and 
assumptions that affect the amounts reported in the financial statements and 
accompanying notes. Actual results may differ from those estimates, and such 
differences may be material to the financial statements.

                                       6
<PAGE>

     INVESTMENTS
     The Company principally invests its excess cash in money market funds,
short term municipal debt instruments and in high-quality corporate issuers. All
highly liquid instruments with an original maturity of three months or less are
considered cash equivalents, those with original maturities greater than three
months and current maturities less than twelve months from the balance sheet
date are considered short-term investments, and those with maturities greater
than twelve months from the balance sheet date are considered long-term
investments.

     The Company accounts for marketable securities under Statement of 
Financial Accounting Standards No. 115, "Accounting for Certain Investments 
in Debt and Equity Securities" (SFAS 115). SFAS 115 establishes the 
accounting and reporting requirements for all debt securities and for 
investments in equity securities that have readily determinable fair value. 
The Company classifies its investments as available for sale. At March 31, 
1999 the difference between fair market value and cost was immaterial, 
accordingly, unrealized gains and losses on these securities have not been 
reflected in the accompanying financial statements. The cost of securities 
sold is based on specific identification.

     CONCENTRATIONS OF CREDIT RISK
     Financial instruments that potentially subject the Company to 
concentration of credit risk consist primarily of accounts receivable at 
March 31, 1999. Allowance for doubtful accounts was approximately $173,000 at 
March 31, 1999 and $328,000 at September 30, 1998. Generally, the Company 
does not require collateral or other security to support customer 
receivables. The Company performs periodic credit evaluations of its 
customers and maintains an allowance for potential credit losses based on 
historical experience and other information available to management. Actual 
credit losses may differ significantly from estimated amounts included in the 
allowance for doubtful accounts and such difference could be material to the 
financial statements.

     NET LOSS PER SHARE
     In 1997, the Financial Accounting Standards Board issued Statement No. 
128, Earnings Per Share. Statement No. 128 replaced the calculation of 
primary and fully diluted earnings per share with basic and diluted earnings 
per share. Basic earnings per share also excludes any dilutive effects of 
options, warrants and convertible securities. Diluted earnings per share is 
very similar to the previously reported fully diluted earnings per share. The 
computation of basic and diluted earnings per share is set forth in the 
statement of operations.

     RECLASSIFICATIONS
     Certain prior years' balances have been reclassified to conform to the 
current year presentation.

3.   STOCK SPLIT

     In January 1999, the Company's Board of Directors approved a two-for-one 
common stock split. Shareholders of record on February 5, 1999 (the record 
date) received one additional share of the Company's common stock for every 
share held on February 23, 1999. All share and per share amounts presented in 
the condensed financial statements have been restated to reflect the stock 
split.

4.   PREFERRED STOCK

     The Company entered into a Stock Purchase Agreement under which the 
Company agreed to issue and sell to Vulcan Ventures Incorporated ("Vulcan") 
300,000 shares of the Company's Series A Convertible Preferred Stock, par 
value $.01 per share for a purchase price of $1,000 per share, in two 
separate issuances of 167,507 (the "First Issuance") and 132,493 shares (the 
"Second Issuance"). The Series A Preferred Stock is initially convertible at 
a conversion price of $66.11 per share into 4,537,891 shares of Common Stock. 
The First Issuance was consummated concurrently with the execution of the 
Stock Purchase Agreement on March 15, 1999. Simultaneously with the closing 
of the First Issuance of preferred stock, the Company and Vulcan entered into 
a Registration Rights Agreement, and Vulcan entered into a Management 
Agreement with each director of the Company pursuant to which Vulcan will 
purchase 1,403,312 shares of Common Stock from the directors of the Company, 
three of whom are executive officers of the Company, at a price of $90.00 per 
share. The Second Issuance is subject to shareholder approval. On March 19, 
1999, pursuant to the Stock Purchase Agreement, Vulcan commenced a tender 
offer to purchase 3,596,688 shares of Common Stock for a purchase price of 
$90.00 per share. The tender offer expired on April 15, 1999 with no shares 
being tendered.

                                       7
<PAGE>

     On the date of the First Issuance, the price of the Series A Convertible 
Preferred Stock was at a discount to the price of the common stock into which 
the preferred stock was then convertible. The discount was recognized as a 
return to the preferred shareholder and reflected as a dividend.

5.   RELATED PARTY TRANSACTION

     During the quarter, the Company entered into advertising and licensing 
agreements with DirectWeb, Inc., the CEO of which is a member of the Board of 
Directors. The Company recognized revenues of $206,496 under the agreements 
with DirectWeb, Inc. during the three months ended March 31, 1999.

6.       BUSINESS COMBINATIONS

         On April 16, 1999, the Company entered into a definitive merger 
agreement to acquire Haggle Online (http://www.haggle.com/) in exchange for 
41,032 shares of the Company's Common Stock valued at approximately $6.5 
million as of April 16, 1999. The transaction will be accounted for under the 
purchase method of accounting, and accordingly, the purchase price will be 
allocated to assets acquired and liabilities assumed based on their 
respective fair values.

     On April 28, 1999, the Company entered into a definitive merger 
agreement to acquire Virtual Avenue (http://www.virtualave.net/) and USA 
Online (http://www.usaol.com/) in exchange for 150,000 shares of the 
Company's Common Stock valued at approximately $23 million as of April 28, 
1999. The transaction will be accounted for under the purchase method of 
accounting, and accordingly, the purchase price will be allocated to assets 
acquired and liabilities assumed based on their respective fair values.


                                       8
<PAGE>


                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

     The matters discussed in this report contain forward-looking statements 
that involve risks and uncertainties. The Company's actual results could 
differ materially from those discussed herein. Factors that could cause or 
contribute to such differences include, but are not limited to, those 
discussed below in "Additional Factors that May Affect Future Results" as 
well as those discussed in this section and elsewhere in this Report, and the 
risks discussed in the "Additional Factors that May Affect Future Results" 
section included in the Company's Annual Report on Form 10-K for the year 
ended September 30, 1998.

OVERVIEW

Go2Net, Inc. ("The Company") (http://www.go2net.com) offers through the World 
Wide Web a network of branded, technology and community-driven Web sites 
focused on the following categories: personal finance, search and directory, 
commerce, and games. The Company also develops Web-related software. Go2Net's 
properties include: Silicon Investor (http://www.siliconinvestor.com), the 
Web's premier financial discussion site; StockSite 
(http://www.stocksite.com), which offers proprietary articles, portfolio 
tracking tools, company research and news relating to business and finance; 
MetaCrawler (http://www.metacrawler.com), a metasearch service that combines 
various existing search/index guides into one service; HyperMart 
(http://www.hypermart.net), the Web's leading provider of free business 
hosting services; WebMarket (http://www.webmarket.com), a one-stop comparison 
shopping service, PlaySite (http://www.playsite.com), a Java-based 
multiplayer online games site; and 100hot (http://www.100hot.com), a 
directory of the most popular sites on the Web. The Go2Net Labs division 
develops innovative technologies to enhance the features and functionality of 
the Go2Net sites and for licensing to other Internet companies. The Company 
focuses on utilizing innovative technologies to deliver its content and to 
enhance the attractiveness and utility of its product offerings.

The Company has a limited operating history upon which an evaluation of its 
prospects can be based. The Company anticipates that advertising revenues 
from Internet sites will constitute a majority of the revenues during the 
foreseeable future. The Company believes that its success will depend upon 
its ability to generate revenues from advertising and subscription fees from 
its Internet sites, which cannot be assured. The Company's ability to 
generate revenues is subject to substantial uncertainty. The Company's 
prospects must be considered in light of the risks, expenses and difficulties 
frequently encountered by emerging growth companies in general, and 
specifically with respect to the new and rapidly evolving market for 
Internet-based products and services. To address these risks, the Company 
must, among other things, effectively establish, develop and maintain 
relationships with advertising customers, advertising agencies and other 
third parties, enter into distribution relationships and strategic alliances 
to drive traffic to its Websites, provide original and compelling products 
and services to Internet users, develop and upgrade its technology, respond 
to competitive developments, attract new qualified personnel and retain 
existing qualified personnel. There can be no assurance that the Company will 
succeed in addressing such risks and the failure to do so would have a 
material adverse effect on the Company's business, financial condition and 
operating results. Additionally, the Company's lack of an extensive operating 
history makes prediction of future operating results difficult. Accordingly, 
there can be no assurance that the Company will be able to generate 
significant revenues or that the Company will achieve, or maintain 
profitability or generate revenues from operations in the future. Since 
inception, the Company has incurred significant losses on an annual basis 
and, as of March 31, 1999, had an accumulated deficit of $56,977,712 of which 
$4,047,426 was from operations. The Company currently intends to 
substantially increase its operating expenses in order to, among other 
things, expand and improve its Internet operations, fund increased 
advertising and marketing efforts, expand and improve its Internet user 
support capabilities and develop new Internet technologies, applications and 
other products and services.

     The Company's quarterly operating results may fluctuate significantly as 
a result of a variety of factors, many of which are outside of the Company's 
control. Factors that may adversely affect the Company's quarterly operating 
results include the level of use of the Internet, demand for advertising, 
seasonal trends in both Internet use and advertising placements, the addition 
or loss of advertisers, advertising budgeting cycles of individual 
advertisers, the level of use of the Company's Internet sites, the amount and 
timing of capital expenditures and other costs relating to the development, 
costs and expenses relating to acquisitions, operation and expansion of the 
Company's Internet operations, the introduction of new sites and services by 
the Company or its competitors, price competition or pricing changes in the 
industry, technical difficulties or system failures, general economic 
conditions and economic conditions specific to the Internet and Internet 
media. In seeking to effectively implement its 

                                       9
<PAGE>

operating strategy, the Company may elect from time to time to make certain 
advertising and marketing or acquisition decisions that could have a material 
adverse effect on the Company's business, financial condition and operating 
results. The Company believes that period to period comparisons of its 
operating results are not meaningful and should not be relied upon for an 
indication of future performance. Due to all of the foregoing factors, it is 
likely that in some future quarters, the Company's operating results may be 
below the expectations of public market analysts and stockholders. In such 
event, the price of the Company's Common Stock would likely be materially 
adversely affected.

RESULTS OF OPERATIONS

     REVENUE

     Total revenues for the three and six months ended March 31, 1999 were 
$4,325,243 and $6,925,283, respectively. Revenues for the comparable periods 
in 1998 were $1,543,395 and $2,653,284, respectively. The increase in revenue 
is the result of the development and increase in usage of the Company's Web 
sites over the last year resulting in an increase in the number of 
advertisers purchasing advertising banners on the Company's Web sites, an 
increase in sponsorship advertising revenue, and an increase in sales of 
targeted advertisements with higher rates. This increase is also the result 
of an increase in subscription revenues and partnership license fees 
year-over-year.

     COSTS OF REVENUE

     Cost of revenue consists primarily of expenses associated with the 
production, enhancement, maintenance and support of the Company's Web sites. 
These costs consist primarily of fees paid to third parties for content 
included in the online properties, Internet connection charges, personnel 
costs, equipment depreciation, and overhead allocations. Costs of revenue 
also include, for all periods presented, expenses associated with license 
agreements and royalties for revenue sharing agreements and other services.

     For the three and six months ended March 31, 1999, costs of revenue were 
$938,666 and $1,626,758, respectively. Costs of revenue for the comparable 
periods in 1998 were $568,057 and $916,661, respectively. The increase is due 
primarily to increases in support and maintenance costs as a result of the 
increase in traffic, along with increased royalties associated with the 
increase in revenues.

     Cost of revenues in future periods are expected to increase in absolute 
dollars and may increase as a percentage of revenues as the Company increases 
costs to support expanded services and content.

     GROSS PROFIT

     Gross profit as a percentage of revenue was 78% for the three months 
ended March 31, 1999 compared to 63% for the comparable period in 1998. Gross 
profit as a percentage of revenue was 76% for the six months ended March 31, 
1999 compared to 65% for the comparable period in 1998. The increase in the 
gross profit in absolute dollars and as a percentage of revenue was due 
primarily to the fact that revenues have increased at a faster rate than 
costs to support those revenues, a favorable mix of advertising rates and the 
reduction of amortization of licensed technology.

     In the future, the types of advertisements sold and revenue sharing 
provisions of content agreements may affect gross margins. Advertisements 
that target a specific audience typically have higher gross margins than 
advertisements which target a broader demographic. Furthermore, in certain 
circumstances, the Company shares advertising revenue with third party 
content providers based upon the number of consumers directed to specific 
areas within its sites. A decrease in targeted advertising sold, advertising 
rates or an increase in revenue sharing obligations could adversely affect 
gross margins.

     Increases in service and content offerings will also adversely affect 
gross margins. Furthermore, pursuant to the provisions of certain agreements 
with content providers, the Company shares advertising revenues upon select 
co-branded pages within its network. An increase in targeted advertising 
rates or an increase in the Company's advertising revenue within these 
co-branded areas could adversely affect gross margins in the future.

                                       10
<PAGE>

     OPERATING EXPENSES

     The Company's operating expenses have increased since inception through 
March 31, 1999. This reflects the Company's investment in infrastructure and 
personnel costs to develop, market and sell its services. The Company 
believes that continued expansion of operations is essential to achieving and 
maintaining market share. As a result, the Company intends to continue to 
increase expenditures in all operating areas for the foreseeable future.

     SALES AND MARKETING. Sales and marketing expenses consist primarily of 
sales and marketing personnel costs, agency and consulting fees, travel, and 
promotional and advertising expenses. Sales and marketing expenses incurred 
by the Company for the three and six months ended March 31, 1999 were 
$1,216,420 and $2,137,303, respectively. Sales and marketing expenses for the 
comparable periods in 1998 were $470,450 and $915,445, respectively. The 
increase is primarily attributable to the hiring of additional sales staff, 
increased commissions associated with higher sales, and expenses associated 
with the Company's expanded marketing and public relations campaign. The 
Company intends to significantly increase its sales and marketing expenses in 
future periods.

     PRODUCT DEVELOPMENT. Product development expenses consist of expenses 
incurred by the Company in its development and creation of its Internet sites 
as well as enhancements to the sites. Product development expenses include 
compensation and related expenses, costs of computer hardware and software, 
and the cost of acquiring, designing and developing Internet technologies, 
products and services. All of the costs incurred to date in connection with 
the development of the Company's Internet sites have been expensed. Product 
development expenses incurred by the Company for the three and six months 
ended March 31, 1999 were $422,767 and $817,693, respectively. Product 
development expenses for the comparable periods in 1998 were $329,660 and 
$631,899, respectively. The overall increase in research and development 
expenses was primarily due to increased engineering staffing to continue to 
develop and enhance the Company's expanded product offerings. The Company 
believes that significant investments in enhancing its Internet sites will be 
necessary to be competitive. As a result, the Company may continue to incur, 
or increase the level of, product development expenses.

     GENERAL AND ADMINISTRATIVE. General and administrative expenses consist 
primarily of compensation not otherwise attributable to development expenses, 
rent expense, fees for professional services and other general corporate 
purposes. General and administrative expenses for the three and six months 
ended March 31, 1999 were $1,213,164 and $1,946,725, respectively. General 
and administrative expenses for the comparable periods in 1998 were $492,354 
and $868,559, respectively. The increase was primarily attributable to an 
increase in personnel and facilities costs to support the Company's growth. 
In addition, general overhead costs increased along with the Company's 
growth. The Company anticipates that its general and administrative expenses 
may continue to increase in absolute dollars as the Company expands its 
administrative and executive staff, adds infrastructure and integrates 
acquired technologies and businesses.

     MERGER AND ACQUISITION RELATED EXPENSES. During the six months ended 
March 31, 1999, the Company incurred $650,257 related to the merger with 
Web21, Inc. The expenses were primarily for investment banking, legal, 
accounting and other professional fees. The Company may in the future, 
acquire businesses, technologies, and other Web sites.

     STOCK COMPENSATION CHARGES. Compensation charges associated with the 
granting of stock options to a consultant and employees for the three and six 
months ended March 31, 1999 were $6,320 and $77,267, respectively. 
Compensation charges associated with these stock options for the three and 
six months ended March 31, 1998 were $35,474 and $70,948, respectively. These 
charges relate to the assumption of stock options granted to selling and 
marketing consultants and employees of companies acquired during the 
respective periods.

     INTEREST INCOME. Interest income for the three and six months ended 
March 31, 1999 was $613,406 and $729,178, respectively. Interest income for 
the comparable periods in 1998, was $123,265 and $248,170, respectively. 
Interest income was higher in 1999 as compared to 1998 as a result of 
interest earned on cash received from the sale of Preferred Stock.

     INCOME TAXES. For the three and six months ended March 31, 1999 the Company
has not recorded an income tax expense because it has utilized net operating
losses carryforwards. In prior periods the Company did not 

                                       11
<PAGE>

recognize the tax benefit associated with net operating losses because of the 
uncertainty of the Company being able to utilize the operating losses.

LIQUIDITY AND CAPITAL RESOURCES

     At March 31, 1999, the Company's principal source of liquidity was 
$129,882,994 in cash and cash equivalents, along with $44,294,249 in 
short-term investments, derived primarily from the sale of the Company's 
preferred and common equity securities. The Company also has a $1,000,000 
revolving line of credit with a commercial bank that expires on December 13, 
1999. All borrowings under such line of credit accrue interest at such bank's 
prime annual lending rate. As of March 31, 1999, no amounts were outstanding 
under this line of credit.

     Capital expenditures were approximately $336,353 and $597,507 for the 
six months ended March 31, 1999 and March 31, 1998, respectively. The Company 
has no material commitments for capital expenditures other than approximately 
$525,000 relating to the purchase of computer hardware and software. The 
Company anticipates a substantial increase in its capital expenditures 
through the remainder of fiscal 1999 consistent with its anticipated growth. 
Additionally, the Company will continue to evaluate possible acquisitions of, 
or investments in businesses, products, and technologies that are 
complementary to those of the Company, which may require the use of cash.

     The Company currently believes that available funds, cash flows 
generated from the completion of the Second Issuance of preferred stock, cash 
flows expected to be generated from operations, if any, and the existing line 
of credit will be sufficient to fund its working capital and capital 
expenditures requirements for at least the next twelve months. Thereafter, 
the Company may need to raise additional funds. The Company's ability to grow 
will depend in part on the Company's ability to expand and improve its 
Internet operations, expand its advertising and marketing efforts, expand and 
improve its Internet user support capabilities and develop new Internet-based 
products and services. In connection therewith, the Company may need to raise 
additional capital in the foreseeable future from public or private equity or 
debt sources in order to finance such possible growth. In addition, the 
Company may need to raise additional funds in order to avail itself to 
unanticipated opportunities (such as more rapid expansion, acquisitions of 
complementary businesses or the development of new products or services), to 
react to unforeseen difficulties (such as the loss of key personnel or the 
rejection by Internet users or potential advertisers of the Company's 
Internet-based products and services) or to otherwise respond to 
unanticipated competitive pressures. If additional funds are raised through 
the issuance of equity securities, then the percentage ownership of the 
Company's then existing stockholders will be reduced, stockholders may 
experience additional and significant dilution and such equity securities may 
have rights, preferences or privileges senior to those of the Company's 
Common Stock. There can be no assurance that additional financing will be 
available on terms acceptable to the Company or at all. If adequate funds are 
not available or are not available on terms acceptable to the Company, the 
Company may be unable to implement its business, sales or marketing plans, 
respond to competitive forces or take advantage of perceived business 
opportunities, which could have a material adverse effect on the Company's 
business, financial condition and operating results.

YEAR 2000 RISKS

     The "Year 2000" issue concerns the potential exposures related to the 
automated generation of business and financial misinformation resulting from 
the application of computer programs which have been written using two 
digits, rather than four, to define the applicable year of business 
transactions. The Company has completed its review of the potential impact of 
year 2000 issues and does not anticipate any significant costs, problems or 
uncertainties associated with becoming Year 2000 compliant.

     The supplier of the Company's current financial and accounting software 
has informed the Company that such software is year 2000 compliant. Further, 
the Company relies, upon various vendors, financial institutions, utility 
companies, telecommunications service companies, delivery service companies 
and other service providers who are outside of the Company's control. While 
the Company has surveyed some, but not all of it's major vendors, there is no 
assurance that such parties will not suffer a year 2000 business disruption, 
which could have a material adverse effect on the Company's financial 
condition and results of operations.

                                       12
<PAGE>

     To date, the Company has not incurred any material expenditures in 
connection with identifying or evaluating year 2000 compliance issues. Most 
of its expenses have related to the opportunity cost of time spent by 
employees of the Company evaluating its systems and year 2000 compliance 
matters generally.

The Company has not developed a year 2000-specific contingency plan. If year 
2000 compliance issues are discovered, the Company then will evaluate the 
need for contingency plans relating to such issues.

ADDITIONAL FACTORS THAT MAY AFFECT FUTURE RESULTS

     The Company has a limited operating history upon which an evaluation of 
the Company and its prospects can be based. The Company and its prospects 
must be considered in light of the risks, expenses and difficulties 
frequently encountered by companies in their early stage of development, 
particularly companies in new and rapidly evolving markets. To address these 
risks, the Company must, among other things, respond to competitive 
developments, continue to attract, retain and motivate qualified persons and 
continue to upgrade its technologies and commercialize products and services 
incorporating such technologies. There can be no assurance that the Company 
will be successful in addressing such risks. The limited operating history of 
the Company makes the prediction of future results of operations difficult or 
impossible, and therefore there can be no assurance that the Company will 
achieve revenue growth or profitability.

     As a result of the Company's limited operating history, the Company does 
not have historical financial data for any significant period of time on 
which to base planned operating expenses. The Company's expense levels are 
based in part on its expectations as to future revenues and to a large extent 
are fixed. Quarterly sales and operating results generally depend on 
advertising revenues, which are difficult to forecast. The Company may be 
unable to adjust spending in a timely manner to compensate for any unexpected 
revenue shortfall. Accordingly, any significant shortfall in relation to the 
Company's expectations would have an immediate adverse impact on the 
Company's business, results of operations and financial condition. In 
addition, the Company plans to significantly increase its operating expenses 
to fund greater levels of research and development, increase its sales and 
marketing operations, broaden its customer support capabilities and establish 
brand identity and strategic alliances. To the extent that such expenses 
precede or are not subsequently followed by increased revenues, the Company's 
business, results of operations and financial condition will be materially 
adversely affected.

     The Company's operating results may fluctuate significantly in the 
future as a result of a variety of factors, some of which are outside of the 
Company's control. These factors include general economic conditions, 
specific economic conditions in the Internet industry, usage of the Internet, 
demand for Internet advertising, seasonal trends in advertising sales, the 
advertising budgeting cycles of individual advertisers, capital expenditures 
and other costs relating to the expansion of operations, costs and expenses 
relating to acquisitions, the introduction of new products or services by the 
Company or its competitors, the mix of services sold, the channels through 
which those services are sold and pricing changes. As a strategic response to 
a changing competitive environment, the Company may elect from time to time 
to make certain pricing, service or marketing decisions or acquisitions that 
could have a material adverse effect on the Company's business, results of 
operations and financial condition. The Company believes that period to 
period comparisons of its operating results are not meaningful and should not 
be relied upon for an indication of future performance. The Company also 
expects that, in the future, it may experience seasonality in its business, 
with advertising revenues being somewhat lower during the summer and year-end 
vacation and holiday periods, when usage of the Company's Internet sites and 
services may be expected to decline. Due to all of the foregoing factors, it 
is likely that in some future quarter, the Company's operating results may be 
below the expectations of public market analysts and investors. In such 
event, the price of the Company's common stock would likely be materially 
adversely affected.

     The Company derives the majority of its revenues from the sale of 
advertising, including advertisements on the Company's various Web sites. 
Many of the Company's customers purchasing advertisements purchase these 
advertisements on a short-term basis, and many of these customers may 
terminate their commitments at any time without penalty. Consequently, there 
can be no assurance that these customers will continue or increase their 
level of advertising on the Company's Web sites or that these customers will 
not move their advertising to competing Web sites or to other forms of media. 
Therefore, there can be no assurance that the Company will be successful in 
maintaining or increasing the amount of advertising on the Company's Web 
sites, and the failure to do so would have a material adverse effect on the 
Company's business, results of operations and financial condition.

                                       13
<PAGE>

     In addition, there is intense competition in the sale of advertising on 
the Web, resulting in a wide range of rates and a variety of pricing models 
offered by different vendors for a variety of advertising services, which 
makes it difficult to project future levels of advertising revenues and 
rates. It is also difficult to predict which pricing models the industry or 
advertisers will adopt. For example, advertising rates based on the number of 
"click throughs", or user requests for additional information made by 
clicking on the advertisement from the Company's network to the advertiser's 
Web pages, instead of rates based solely on the number of impressions 
displayed on users' computer screens, could materially adversely affect the 
Company's revenues. As a result of these risks, there can be no assurance 
that the Company will be successful in generating significant future 
advertising revenues from Web-based advertising, and the failure to do so 
would have a material adverse effect on the Company's business, results of 
operations and financial condition.

     The Company operates in a rapidly changing environment that involves a 
number of risks and uncertainties, some of which are beyond the Company's 
control. In addition to the factors discussed in this report, factors that 
could cause or contribute to such differences include, but are not limited 
to, those discussed in the "Additional Factors that May Affect Future 
Results" section included in the Company's Annual Report on Form 10-K for the 
year ended September 30, 1998.

           QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

     The primary objective of the Company's investment activities is to 
preserve the principal while at the same time maximizing yields without 
significantly increasing risk. To achieve this objective, the Company 
maintains its portfolio of cash equivalents and short-term investments in a 
variety of securities, including both municipal and corporate obligations and 
money market funds. As of March 31, 1999, approximately 97% of the Company's 
total portfolio matures in one year or less, with the remainder maturing in 
less than three years. The average rate on the entire portfolio was 
approximately 4.94% as of March 31, 1999. See Note 2 of Notes to Financial 
Statements.

                                       14
<PAGE>


PART II OTHER INFORMATION

ITEM 1:  Legal Proceedings.

          None.

ITEM 2:  Changes in Securities

          The Company has agreed to issue and sell to Vulcan Ventures
          Incorporated ("Vulcan") 300,000 shares of the Company's Series A
          Convertible Preferred Stock (the "Series A Preferred Stock") for a
          purchase price of $1,000 per share, in two separate issuances 
          of 167,507 shares (the "First Issuance") and 132,493 shares 
          (the "Second Issuance"). The Series A Preferred Stock is initially 
          convertible at a conversion price of $66.11 per share into 4,537,891 
          shares of Common Stock. The First Issuance was consummated 
          concurrently with the execution of the Stock Purchase Agreement 
          on March 15, 1999. Simultaneously with the closing of the First 
          Issuance, the Company and Vulcan entered into a Registration 
          Rights Agreement (the "Registration Rights Agreement") and 
          Vulcan entered into a Stock Purchase and Voting Agreement with each 
          director of the Company (the "Management Stock Agreements"). The
          Second Issuance is expected to be consummated in the third fiscal
          quarter.

ITEM 3:  Defaults Upon Senior Securities

          None.

ITEM 4:  Submission of Matters to a Vote of Security Shareholders

          At the Annual Meeting of the Stockholders held on March 23, 1999, the
          Company's nominees for directors to serve until the 1999 Annual
          Meeting of Stockholders were elected, and the following proposals were
          approved; (i) an amendment to the Go2Net, Inc. 1996 Stock Option Plan
          to increase the number of shares covered thereby from 5,000,000 to
          8,000,000, (ii) the selection of Ernst & Young LLP as the independent
          auditors of the Company for fiscal 1999 and (iii) adopt the Company's
          1999 Employee Stock Purchase Plan.

          With respect to the election of directors, the voting was as follows:

<TABLE>
<CAPTION>
                                 Nominee                              For                         Withheld
                                 -------                              ---                         --------
<S>                                                                <C>                            <C>
                  Russell C. Horowitz                              4,676,441                       2,360
                  John Keister                                     4,676,541                       2,260
                  Dennis Cline                                     4,676,491                       2,310
                  Michael J. Riccio, Jr.                           4,676,541                       2,260
                  Martin L. Schoffstall                            4,676,541                       2,260
                  Dr. Oren Etzioni                                 4,676,491                       2,310
</TABLE>

          With respect to the approval of the amendment to the Go2Net, Inc. 1996
          Stock Option Plan, the voting was as follows:

<TABLE>
<CAPTION>
                             For                    Against                 Abstain                 Non-Votes
                             ---                    -------                 -------                 ---------
<S>                                                 <C>                     <C>                     <C>
                          2,338,020                 181,590                  5,057                  2,154,134
</TABLE>

          With respect to the approval of the selection of Ernst & Young LLP,
          the voting was as follows:

<TABLE>
<CAPTION>
                             For                    Against                 Abstain                 Non-Votes
                             ---                    -------                 -------                 ---------
<S>                                                 <C>                     <C>                     <C>
                          4,629,981                  3,779                   3,319                      0
</TABLE>

                                       15
<PAGE>

          With respect to the approval of the Company's 1999 Employee Stock
          Purchase Plan, the voting was as follows:

<TABLE>
<CAPTION>
                             For                    Against                 Abstain                 Non-Votes
                             ---                    -------                 -------                 ---------
<S>                                                  <C>                     <C>                     <C>
                          2,491,728                  23,477                  9,462                  2,154,134
</TABLE>


ITEM 5:  Other Information.

          On April 16, 1999 the Company entered into an agreement and plan of
          merger with respect to the acquisition of Haggle, Inc. See notes to
          financial statements - Business Combinations.

          On April 28, 1999 the Company entered into an agreement and plan of
          merger with respect to the acquisition of Virtual Avenue and USA
          Online. See notes to financial statements - Business Combinations.

ITEM 6:Exhibits and Reports on Form 8-K

          Form 8K was filed with the SEC on January 12, 1999. The Company filed
          Form 8-K with the Securities and Exchange Commission on April 12, 1999
          with respect to the proposed transaction with Vulcan Ventures, Inc.

          Exhibit 2.1 - Russell C. Horowitz Amended and Restated Employment
          Agreement

          Exhibit 2.2 - John Keister Amended and Restated Employment Agreement.

          Exhibit 2.3 - Michael J. Riccio, Jr. Employment Agreement.

          Exhibit 27 - Financial Data Schedule

                                       16
<PAGE>

                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.

                                   GO2NET, INC.

Date:  May 4, 1999
                                    By:   /s/ Russell C. Horowitz            .
                                       --------------------------------------
                                      Russell C. Horowitz
                                      President, Chief Executive Officer, Chief
                                      Financial Officer and Director
                                      (Principal Executive and Accounting
                                      Officer)


                                       17

<PAGE>


                      AMENDED AND RESTATED EMPLOYMENT AGREEMENT


     This Agreement is made as of the  1st day of  March, 1999 between 
Go2Net, Inc., a Delaware corporation (the "Company"), and Russell C. 
Horowitz, an individual residing at 800 5th  Avenue, #171, Seattle, 
Washingtion  98104 (the "Executive"). This Agreement amends and restates in 
its entirety the Employment Agreement dated as of  March 1, 1996 between the 
Company and the Executive.

                                       RECITALS

     WHEREAS, the Company currently employs the Executive as the Chief 
Executive Officer of  the Company, and the Executive desires to continue to 
serve as the Chief Executive  Officer of the Company, on the terms and 
conditions hereinafter set forth.

     NOW, THEREFORE, in consideration of the mutual covenants and promises 
contained herein, the parties hereto, each intending to be legally bound 
hereby, agree as follows:

     1.   EMPLOYMENT.  The Company hereby employs the Executive as the Chief 
Executive Officer of the Company, and the Executive accepts such employment 
for the term of employment specified in Section 3 below (the "Employment 
Term"). During the Employment Term, as the Chief Executive Officer of the 
Company, the Executive shall, subject to the direction of the Board of 
Directors of the Company, perform such duties consistent with those duties 
ordinarily and customarily performed by a person holding such position in 
similar organizations, as may from time to time be reasonably assigned to him 
by the Board of Directors of the Company.  During the Employment Term, the 
Executive will also be entitled to continue to serve as a member of the 
Company's Board of Directors.

     2.   PERFORMANCE; LOCATION OF EMPLOYMENT.  The Executive agrees to 
devote his reasonable best efforts and substantially all of his business time 
to the performance of his duties hereunder during the Employment Term.  From 
the date of this Agreement through January 31, 2001, the Executive will 
perform his duties hereunder at the Company's executive offices located in 
Seattle, Washington. Thereafter, the Executive may elect to perform his 
duties hereunder at an office located in California.

     3.   EMPLOYMENT TERM.  The term of employment under this Agreement shall
begin on the date of this Agreement and continue until January 31, 2002 (the
"Initial Employment Term").  Employment shall thereafter continue on the basis
hereby established for successive one year terms unless, more than ninety days
prior to the expiration of the Initial Employment Term or any successive one
year term, either the Executive or the Company provides the other with written
notice that this Agreement will not be renewed (the "Subsequent Employment Term"
and 


                                       -1-
<PAGE>

with the Initial Employment Term, the "Employment Term").  Employment during 
the Employment Term shall be subject to earlier termination in accordance 
with the terms of this Agreement.

     4.   COMPENSATION.

          (a)  SALARY.  During the Employment Term, the Company shall pay the 
Executive a base salary, payable in equal installments in accordance with the 
Company's then current compensation practices for all of its executives, 
subject to withholding and other applicable taxes, at an annual rate of 
Thirty Six Thousand Dollars ($36,000.00).  The base salary may be reviewed 
periodically by the Board of Directors, provided that the base salary shall 
not be decreased during the Employment Term.

          (b)  BONUS.  The Executive shall be eligible to participate in a 
bonus plan of the Company pursuant to which he will be entitled to receive an 
annual bonus equal to a specified percentage of the annual base salary then 
in effect, subject to achieving specified performance objectives.  The actual 
amount of such bonus and the performance objectives for the payment thereof 
shall be as mutually established by the Executive and the Compensation 
Committee of the Board of Directors of the Company.

          (c)  INSURANCE; OTHER BENEFITS.  The Executive and his dependants 
shall be entitled to receive full family medical, dental and disability 
insurance, at the Company's expense.  The Executive shall also be entitled to 
participate in all executive benefit plans now existing or hereinafter 
established by the Company, including, but not limited to, family medical and 
dental plans, group life and disability insurance plans, life insurance plan; 
pension, 401(k), profit sharing or bonus plans, and any other benefit plan or 
arrangement made available to executive officers of the Company.  In 
addition, the Executive shall be entitled to the use of an automobile of like 
quality used by other executives of the Company and a parking space in the 
Company's building, which shall be paid for by the Company.

          (d)  VACATION.  The Executive shall be entitled to the same paid 
vacation benefits as the other executive officers of the Company, but in no 
case shall it be less than three weeks of paid vacation during each year of 
the Employment Term to be taken at such time or times as shall be mutually 
convenient and consistent with his duties and obligations to the Company.

     5.   EXPENSES.  The Executive shall be reimbursed by the Company for all 
reasonable expenses incurred by him in connection with the performance of his 
duties hereunder in accordance with policies established by the Board of 
Directors from time to time and upon receipt of appropriate documentation.

                                       -2-
<PAGE>

     6.   TERMINATION.

          (a)  TERMINATION AT END OF TERM.  The employment of the Executive 
hereunder shall terminate at the end of the Initial Employment Term or any 
Subsequent Employment Term if either party provides notice of termination at 
least 90 days prior to expiration of the Initial Employment Term or 
Subsequent Employment Term, or if earlier terminated by the Board of 
Directors of the Company pursuant to this Section 6.

          (b)  TERMINATION BY THE COMPANY WITH CAUSE.  The Company shall have 
the right at any time to terminate the Executive's employment hereunder upon 
the occurrence of any of the following (any such termination being referred 
to as a termination for "Cause"): (i) the Executive has misappropriated or 
done material, intentional damage to the Company or its business or financial 
situation, or (ii) the Executive has been convicted of a felony involving 
moral turpitude.

          (c)  TERMINATION UPON DEATH OR DISABILITY.  The Executive's 
employment hereunder shall automatically terminate upon the Executive's death 
or upon his inability to perform his duties hereunder by reason of any 
mental, physical or other disability for a period of at least six consecutive 
months, or six months within any 18 month period, as determined by a 
qualified physician selected by the Company and reasonably acceptable to the 
Executive or his guardian, in the case where the Executive is incapacitated.

          (d)  TERMINATION BY THE COMPANY WITHOUT CAUSE.  The Company shall 
have the right to terminate the Executive's employment at any time prior to 
the expiration of the Initial Employment Term or any Subsequent Employment 
Term for any reason without Cause with at least ninety days written notice.

          (e)  TERMINATION BY THE EXECUTIVE FOR GOOD REASON.  The Executive 
shall have the right to terminate his employment at any time for Good Reason 
upon written notice to the Company.  For purposes of this Agreement, "Good 
Reason" shall mean (a) the failure to elect or appoint the Executive as Chief 
Executive Officer and to the Board of Directors of the Company,  (b) the 
Executive's authority or duties are materially changed without the prior 
consent of the Executive, which change is not remedied within ten (10) 
business days after written notice thereof is delivered to the Company by the 
Executive,  (c) any material breach of this Agreement by the Company, which 
breach is not remedied within ten (10) business days after written notice 
thereof is delivered to the Company by the Executive, or (d) the relocation 
of Executive's place of work more than 30 miles from the  Seattle, Washington 
area.  For purposes of this Agreement, the Executive's authority or duties 
shall be deemed to be "materially changed" if, without the Executive's 
consent, there is any diminution or adverse modification in the Executive's 
title, compensation, responsibilities or reporting relationship.

                                       -3-
<PAGE>

          (f)  VOLUNTARY RESIGNATION.  In addition to the right to terminate 
his employment for Good Reason under Section 6(e) above, the Executive may 
voluntarily terminate his employment at any time upon thirty days notice.  
The provisions of Section 8 relating to non-disclosure shall immediately 
become effective upon the Executive's resignation without Good Reason.

     7.   EFFECT OF TERMINATION OF EMPLOYMENT.

          (a)  WITH CAUSE; RESIGNATION; DEATH OR DISABILITY.  If the 
Executive's employment is terminated with Cause pursuant to Section 6(b), if 
the Executive's employment is terminated by the death or disability of the 
Executive pursuant to Section 6(c) or if the Executive elects to terminate 
his employment voluntarily under Section 6(f) (other than for Good Reason), 
the Executive's salary and other benefits specified in Section 4 shall cease 
at the time of such termination; provided, however, that (i)  the Executive 
shall be entitled to continue to participate in the Company's medical benefit 
plans to the extent required by law and shall be entitled to the 
reimbursement for expenses incurred by him through the date of termination 
pursuant to Section 5, and (ii) in the case of termination due to death or 
disability, the Executive or his estate shall continue to receive his then 
current annual base salary payable under Section 4(a) for a period of three 
months from the date of termination.

          (b)  WITHOUT CAUSE BY THE COMPANY.  If the Executive's employment 
is terminated either by the Company without Cause pursuant to Section 6(d) or 
by the Executive for Good Reason pursuant to Section 6(e), in each case, 
prior to the expiration of the Initial Employment Term or any Subsequent 
Employment Term, the Executive's salary and other benefits specified in 
Section 4 shall cease at the time of such termination, and the Executive 
shall  be entitled to receive his then current annual base salary payable 
under Section 4(a) for a period equal to the longer of the remainder of the 
Employment Term or six months from the date of termination.  In addition, in 
any of such events or if the Company does not renew this Agreement beyond the 
Initial Employment Term or any Subsequent Employment Term (i) the Executive 
shall also be entitled to receive any bonus accrued or earned by the 
Executive through the date of termination pursuant to Section 4(b) and the 
amount of any expenses incurred by the Executive through the date of 
termination pursuant to Section 5, (ii) all stock options to purchase Common 
Stock then held by the Executive shall immediately vest and become 
exercisable, and (iii) the Executive shall continue to receive the insurance 
benefits specified in Section 4, at the Company's expense, until the 
expiration of the Employment Term.   The Company agrees that, in the event 
that the Company accelerates the vesting of any options held by any other 
employee of the Company in connection with a change of control of the 
Company, then all options held by the Executive shall be accelerated and 
become vested and exercisable in the same manner as such other options are 
accelerated.

          (c)  TAX PAYMENTS.  In the event that any compensation payable by the

                                       -4-
<PAGE>

Company under this Agreement or otherwise (including any deemed compensation 
attributable to the acceleration of stock options) constitutes an excess 
parachute payment which is subject to tax under Section 4999 of the Internal 
Revenue Code of 1986, as amended (the "Excise Tax"), the Company shall pay to 
the Executive an additional amount (the "Gross-Up Amount") which, after the 
payment of all Federal, state and local income taxes thereon (assuming the 
Executive is at the highest marginal Federal and applicable state and local 
tax rate in effect on the date of payment of the Gross-Up Amount) and payment 
of the Excise Tax on the Gross-Up Amount, is equal to the Excise Tax payable 
by the Executive on such excess parachute payment.  The Gross-Up Amount 
payable with respect to each excess parachute payment shall be paid by the 
Company coincident with payment of such excess parachute payment.

     8.   NON-DISCLOSURE OF BUSINESS INFORMATION.  The Executive acknowledges 
and agrees that by virtue of his employment with the Company, the Executive 
will obtain such knowledge, know-how, training and experience that is not 
generally known by those engaged in the Internet or World Wide Web industry 
("Trade Secrets"), and there is a possibility that such knowledge, know-how, 
training and experience could be used by a competitor of the Company to the 
Company's detriment.  Therefore, the Executive covenants and agrees, as 
follows: (a)  the Executive agrees that he will not, at any time during or 
after the Employment Term, disclose, reproduce, assign or transfer to any 
person, firm, corporation or other business entity, except as required by 
law, any Trade Secrets concerning the business, finances, patents, affairs, 
business plans, strategies, methods, software, hardware, results from ongoing 
investigations from others, and present and future plans of the Company, any 
subsidiary or affiliate thereof or any company formed or founded by the 
Company at any time for any reason  or purpose whatsoever, without the 
Company's express written consent; nor shall the Executive make use of any 
such Trade Secrets for his own purpose or for the benefit of any person, 
firm, corporation or other business entity, except the Company or any 
subsidiary or affiliate thereof and upon the termination of the Executive's 
employment for any reason, the Executive will immediately return all books, 
files, papers, records and documents of any kind (including those contained 
in computer disks) relating to the business of the Company; (b) during the 
period  which the Executive is employed by the Company and for a period of 
one year thereafter, the Executive shall not, without the prior written 
consent of the Company, engage in, for any purpose whatsoever, any activity 
that competes directly with the Company, except that the Executive shall have 
no obligations under this clause (b) in the event he is terminated by the 
Company without Cause or he elects to terminate his employment for Good 
Reason, and (c) the Executive shall not, without the prior written consent of 
the Company, within the one year period following the termination of his 
employment solicit any employee of the Company to join the Executive as a 
partner, employee or consultant in any Internet or World Wide Web related 
enterprise that competes directly with the Company.

     9.   REPRESENTATIONS, WARRANTIES AND COVENANTS OF THE EXECUTIVE.  The
Executive represents that he has the capacity and desire to enter into this
Agreement, and the voluntary 

                                       -5-
<PAGE>

execution, delivery and performance of the Agreement and compliance with its 
provisions will not conflict with or result in any breach of any of the 
terms, conditions, obligations, covenants or provisions of, or constitute a 
default under, any note, mortgage, agreement, contract or instrument to which 
the Executive is a party or by which he may be bound or affected, including 
specifically any pre-existing or existing consulting, employment, or 
independent contractor arrangements, understandings, or agreements whether 
written or oral.  Furthermore, the Executive agrees to indemnify the Company 
against any claims brought by any predecessor employer alleging breach of 
employment contract or fiduciary responsibilities.

     10.  INSURANCE.  The Company may purchase insurance on the life of the 
Executive, and if it does so, the Executive shall cooperate fully by 
performing all the requirements of the life insurer which are necessary 
conditions precedent to the issuance of the life insurance policy issued by 
it.  If the Company elects to purchase such insurance, the Executive may 
elect to designate a beneficiary for up to $1 million of such insurance.

     11.  NOTICE.  Any notices required or permitted hereunder shall be in 
writing and shall be deemed to have been given when personally delivered or 
when mailed, certified or registered mail, postage prepaid, to the following 
addresses or such other address as to which notice is given in the manner 
provided herein:

          If to the Executive:

                    Russell C. Horowitz
                    800 5th Avenue, #171
                    Seattle, WA 98104

          If to the Company:

                    Go2Net, Inc.
                    999 Third Avenue
                    Suite 4700
                    Seattle, WA   98104
                    Attn.:  President
     12.  GENERAL.

          (a)  GOVERNING LAW; SUBMISSION TO JURISDICTION.  The terms of this 
Agreement shall be governed by and construed under the laws of the State of 
Washington without regard to its principles of conflicts of laws.  
Accordingly, to the extent a restriction contained in this Agreement is more 
restrictive than permitted by the laws of any jurisdiction where this 
Agreement may be subject to review and interpretation, the terms of such 
restriction, for the purpose only of the operation of such restriction in 
such jurisdiction, shall be the maximum 

                                       -6-
<PAGE>

restriction allowed by the laws of such jurisdiction and such restriction 
shall be deemed to have been revised accordingly herein.  The parties hereto 
irrevocably agree that all claims relating to this Agreement shall be 
submitted exclusively to federal and state courts located in the County of 
King and the State of Washington and irrevocably consent to the jurisdiction 
and venue of such courts and service of process by certified or registered 
mail, return receipt requested, directed to the parties at the addresses set 
forth herein or as otherwise provided by law.

          (b)  REMEDY FOR BREACH OF SECTION 8. It is acknowledged by the 
Executive that he will be devoting his work efforts towards establishing 
relationships for the Company; that the Executive will be knowledgeable in 
all aspects of the business, including the type of transactions the Company 
is involved with, thus, the Executive would be able to enter the same 
business as the Company and unfairly compete against the Company to its 
detriment.  Thus, the restrictions contained in Section 8 and the provisions 
contained in this Section regarding injunctive relief are reasonable and 
justified.  The Executive agrees that irreparable injury to the Company will 
inevitably occur in the event of any breach of the terms and conditions of 
this Agreement and, specifically, if Section 8 is breached by the Executive.  
The Executive agrees in such event that the Company shall be entitled, in 
addition to any other remedies available to it, without proof of monetary or 
immediate damage, to seek an action for any injunction to retrain any 
violation of this Agreement by the Executive and all persons acting for or 
with the Executive.

          (c)  ASSIGNABILITY.  The Executive may not assign his interest in 
or delegate his duties under this Agreement.  The Company may not assign the 
Agreement or the rights and obligations hereunder without written consent of 
Executive.

          (d)  BINDING EFFECT.  This Agreement shall be binding upon and 
inure to the benefit of the Company, its permitted successors and assigns, 
and the Executive, his representatives and heirs.

          (e)  ENTIRE AGREEMENT; MODIFICATION.  This Agreement constitutes 
the entire agreement of the parties hereto with respect to the subject matter 
hereof and it may not be modified or amended in any way except in writing by 
the parties hereto.

          (f)  DURATION.  Notwithstanding the term of employment hereunder, 
this Agreement shall continue for so long as any obligations remain under 
this Agreement.

                                   *      *      *


                                       -7-
<PAGE>


     IN WITNESS WHEREOF, the parties hereto, intending to be legally bound, 
have hereunto executed this Agreement the day and year first written above.

                                    GO2NET, INC.


                                    By:
                                       -----------------------------------
                                         Name: John Keister
                                         Title:  President


                                    EXECUTIVE



                                    --------------------------------------
                                    Russell C. Horowitz

                                       -8-


<PAGE>


                      AMENDED AND RESTATED EMPLOYMENT AGREEMENT


     This Agreement is made as of the  1st day of  March, 1999 between 
Go2Net, Inc., a Delaware corporation (the "Company"), and John Keister, an 
individual residing at 2125 1st Avenue, Seattle, Washingtion  (the 
"Executive"). This Agreement amends and restates in its entirety the 
Employment Agreement dated as of  March 1, 1996 between the Company and the 
Executive.

                                       RECITALS

     WHEREAS, the Company currently employs the Executive as the President of 
the Company, and the Executive desires to continue to serve as the President 
of the Company, on the terms and conditions hereinafter set forth.

     NOW, THEREFORE, in consideration of the mutual covenants and promises 
contained herein, the parties hereto, each intending to be legally bound 
hereby, agree as follows:

     1.   EMPLOYMENT.  The Company hereby employs the Executive as the 
President of the Company, and the Executive accepts such employment for the 
term of employment specified in Section 3 below (the "Employment Term").  
During the Employment Term, as the President of the Company, the Executive 
shall, subject to the direction of the Chief Executive Officer of the Company 
and the Board of Directors of the Company, perform such duties consistent 
with those duties ordinarily and customarily performed by a person holding 
such position in similar organizations, as may from time to time be 
reasonably assigned to him by the Chief Executive Officer or the Board of 
Directors of the Company.  During the Employment Term, the Executive will 
also be entitled to continue to serve as a member of the Company's Board of 
Directors.

     2.   PERFORMANCE; LOCATION OF EMPLOYMENT.  The Executive agrees to 
devote his reasonable best efforts and substantially all of his business time 
to the performance of his duties hereunder during the Employment Term.  From 
the date of this Agreement through January 31, 2001, the Executive will 
perform his duties hereunder at the Company's executive offices located in 
Seattle, Washington.  Thereafter, the Executive may elect to perform his 
duties hereunder at an office located in California.

     3.   EMPLOYMENT TERM.  The term of employment under this Agreement shall
begin on the date of this Agreement and continue until January 31, 2002 (the
"Initial Employment Term").  Employment shall thereafter continue on the basis
hereby established for successive one year terms unless, more than ninety days
prior to the expiration of the Initial Employment Term or any successive one
year term, either the Executive or the Company provides the other with written
notice that this Agreement will not be renewed (the "Subsequent Employment Term"
and 

                                       -1-
<PAGE>

with the Initial Employment Term, the "Employment Term").  Employment during 
the Employment Term shall be subject to earlier termination in accordance 
with the terms of this Agreement.

     4.   COMPENSATION.

          (a)  SALARY.  During the Employment Term, the Company shall pay the 
Executive a base salary, payable in equal installments in accordance with the 
Company's then current compensation practices for all of its executives, 
subject to withholding and other applicable taxes, at an annual rate of 
Seventy Two Thousand Dollars ($72,000.00).  The base salary may be reviewed 
periodically by the Board of Directors, provided that the base salary shall 
not be decreased during the Employment Term.

          (b)  BONUS.  The Executive shall be eligible to participate in a 
bonus plan of the Company pursuant to which he will be entitled to receive an 
annual bonus equal to a specified percentage of the annual base salary then 
in effect, subject to achieving specified performance objectives.  The actual 
amount of such bonus and the performance objectives for the payment thereof 
shall be as mutually established by the Executive and the Compensation 
Committee of the Board of Directors of the Company.

           (c) INSURANCE; OTHER BENEFITS.  The Executive and his dependants 
shall be entitled to receive full family medical, dental and disability 
insurance, at the Company's expense.  The Executive shall also be entitled to 
participate in all executive benefit plans now existing or hereinafter 
established by the Company, including, but not limited to, family medical and 
dental plans, group life and disability insurance plans, life insurance plan; 
pension, 401(k), profit sharing or bonus plans, and any other benefit plan or 
arrangement made available to executive officers of the Company.  In 
addition, the Executive shall be entitled to the use of an automobile of like 
quality used by other executives of the Company and a parking space in the 
Company's building, which shall be paid for by the Company.

          (d)  VACATION.  The Executive shall be entitled to the same paid 
vacation benefits as the other executive officers of the Company, but in no 
case shall it be less than three weeks of paid vacation during each year of 
the Employment Term to be taken at such time or times as shall be mutually 
convenient and consistent with his duties and obligations to the Company.

     5.   EXPENSES.  The Executive shall be reimbursed by the Company for all 
reasonable expenses incurred by him in connection with the performance of his 
duties hereunder in accordance with policies established by the Board of 
Directors from time to time and upon receipt of appropriate documentation.

                                       -2-
<PAGE>

     6.   TERMINATION.

          (a)  TERMINATION AT END OF TERM.  The employment of the Executive 
hereunder shall terminate at the end of the Initial Employment Term or any 
Subsequent Employment Term if either party provides notice of termination at 
least 90 days prior to expiration of the Initial Employment Term or 
Subsequent Employment Term, or if earlier terminated by the Board of 
Directors of the Company pursuant to this Section 6.

          (b)  TERMINATION BY THE COMPANY WITH CAUSE.  The Company shall have 
the right at any time to terminate the Executive's employment hereunder upon 
the occurrence of any of the following (any such termination being referred 
to as a termination for "Cause"): (i) the Executive has misappropriated or 
done material, intentional damage to the Company or its business or financial 
situation, or (ii) the Executive has been convicted of a felony involving 
moral turpitude.

          (c)  TERMINATION UPON DEATH OR DISABILITY.  The Executive's 
employment hereunder shall automatically terminate upon the Executive's death 
or upon his inability to perform his duties hereunder by reason of any 
mental, physical or other disability for a period of at least six consecutive 
months, or six months within any 18 month period, as determined by a 
qualified physician selected by the Company and reasonably acceptable to the 
Executive or his guardian, in the case where the Executive is incapacitated.

          (d)  TERMINATION BY THE COMPANY WITHOUT CAUSE.  The Company shall 
have the right to terminate the Executive's employment at any time prior to 
the expiration of the Initial Employment Term or any Subsequent Employment 
Term for any reason without Cause with at least ninety days written notice.

          (e)  TERMINATION BY THE EXECUTIVE FOR GOOD REASON.  The Executive 
shall have the right to terminate his employment at any time for Good Reason 
upon written notice to the Company.  For purposes of this Agreement, "Good 
Reason" shall mean (a) the failure to elect or appoint the Executive as the 
President of the Company and to the Board of Directors of the Company,  (b) 
the Executive's authority or duties are materially changed without the prior 
consent of the Executive, which change is not remedied within ten (10) 
business days after written notice thereof is delivered to the Company by the 
Executive,  (c) any material breach of this Agreement by the Company, which 
breach is not remedied within ten (10) business days after written notice 
thereof is delivered to the Company by the Executive, or (d) the relocation 
of Executive's place of work more than 30 miles from the  Seattle, Washington 
area.  For purposes of this Agreement, the Executive's authority or duties 
shall be deemed to be "materially changed" if, without the Executive's 
consent, there is any diminution or adverse modification in the Executive's 
title, compensation, responsibilities or reporting relationship.

                                       -3-
<PAGE>

          (f)  VOLUNTARY RESIGNATION.  In addition to the right to terminate 
his employment for Good Reason under Section 6(e) above, the Executive may 
voluntarily terminate his employment at any time upon thirty days notice.  
The provisions of Section 8 relating to non-disclosure shall immediately 
become effective upon the Executive's resignation without Good Reason.

     7.   EFFECT OF TERMINATION OF EMPLOYMENT.

          (a)  WITH CAUSE; RESIGNATION; DEATH OR DISABILITY.  If the 
Executive's employment is terminated with Cause pursuant to Section 6(b), if 
the Executive's employment is terminated by the death or disability of the 
Executive pursuant to Section 6(c) or if the Executive elects to terminate 
his employment voluntarily under Section 6(f) (other than for Good Reason), 
the Executive's salary and other benefits specified in Section 4 shall cease 
at the time of such termination; provided, however, that (i)  the Executive 
shall be entitled to continue to participate in the Company's medical benefit 
plans to the extent required by law and shall be entitled to the 
reimbursement for expenses incurred by him through the date of termination 
pursuant to Section 5, and (ii) in the case of termination due to death or 
disability, the Executive or his estate shall continue to receive his then 
current annual base salary payable under Section 4(a) for a period of three 
months from the date of termination.

          (b)  WITHOUT CAUSE BY THE COMPANY.  If the Executive's employment 
is terminated either by the Company without Cause pursuant to Section 6(d) or 
by the Executive for Good Reason pursuant to Section 6(e), in each case, 
prior to the expiration of the Initial Employment Term or any Subsequent 
Employment Term, the Executive's salary and other benefits specified in 
Section 4 shall cease at the time of such termination, and the Executive 
shall  be entitled to receive his then current annual base salary payable 
under Section 4(a) for a period equal to the longer of the remainder of the 
Employment Term or six months from the date of termination.  In addition, in 
any of such events or if the Company does not renew this Agreement beyond the 
Initial Employment Term or any Subsequent Employment Term (i) the Executive 
shall also be entitled to receive any bonus accrued or earned by the 
Executive through the date of termination pursuant to Section 4(b) and the 
amount of any expenses incurred by the Executive through the date of 
termination pursuant to Section 5, (ii) all stock options to purchase Common 
Stock then held by the Executive shall immediately vest and become 
exercisable, and (iii) the Executive shall continue to receive the insurance 
benefits specified in Section 4, at the Company's expense, until the 
expiration of the Employment Term.   The Company agrees that, in the event 
that the Company accelerates the vesting of any options held by any other 
employee of the Company in connection with a change of control of the 
Company, then all options held by the Executive shall be accelerated and 
become vested and exercisable in the same manner as such other options are 
accelerated.

          (c)  TAX PAYMENTS.  In the event that any compensation payable by the

                                       -4-
<PAGE>

Company under this Agreement  or otherwise (including any deemed compensation 
attributable to the acceleration of stock options) constitutes an excess 
parachute payment which is subject to tax under Section 4999 of the Internal 
Revenue Code of 1986, as amended (the "Excise Tax"), the Company shall pay to 
the Executive an additional amount (the "Gross-Up Amount") which, after the 
payment of all Federal, state and local income taxes thereon (assuming the 
Executive is at the highest marginal Federal and applicable state and local 
tax rate in effect on the date of payment of the Gross-Up Amount) and payment 
of the Excise Tax on the Gross-Up Amount, is equal to the Excise Tax payable 
by the Executive on such excess parachute payment.  The Gross-Up Amount 
payable with respect to each excess parachute payment shall be paid by the 
Company coincident with payment of such excess parachute payment.

     8.   NON-DISCLOSURE OF BUSINESS INFORMATION.  The Executive acknowledges 
and agrees that by virtue of his employment with the Company, the Executive 
will obtain such knowledge, know-how, training and experience that is not 
generally known by those engaged in the Internet or World Wide Web industry 
("Trade Secrets"), and there is a possibility that such knowledge, know-how, 
training and experience could be used by a competitor of the Company to the 
Company's detriment.  Therefore, the Executive covenants and agrees, as 
follows: (a)  the Executive agrees that he will not, at any time during or 
after the Employment Term, disclose, reproduce, assign or transfer to any 
person, firm, corporation or other business entity, except as required by 
law, any Trade Secrets concerning the business, finances, patents, affairs, 
business plans, strategies, methods, software, hardware, results from ongoing 
investigations from others, and present and future plans of the Company, any 
subsidiary or affiliate thereof or any company formed or founded by the 
Company at any time for any reason  or purpose whatsoever, without the 
Company's express written consent; nor shall the Executive make use of any 
such Trade Secrets for his own purpose or for the benefit of any person, 
firm, corporation or other business entity, except the Company or any 
subsidiary or affiliate thereof and upon the termination of the Executive's 
employment for any reason, the Executive will immediately return all books, 
files, papers, records and documents of any kind (including those contained 
in computer disks) relating to the business of the Company; (b) during the 
period which the Executive is employed by the Company and for a period of one 
year thereafter, the Executive shall not, without the prior written consent 
of the Company, engage in, for any purpose whatsoever, any activity that 
competes directly with the Company, except that the Executive shall have no 
obligations under this clause (b) in the event he is terminated by the 
Company without Cause or he elects to terminate his employment for Good 
Reason, and (c) the Executive shall not, without the prior written consent of 
the Company, within the one year period following the termination of his 
employment solicit any employee of the Company to join the Executive as a 
partner, employee or consultant in any Internet or World Wide Web related 
enterprise that competes directly with the Company.

     9.   REPRESENTATIONS, WARRANTIES AND COVENANTS OF THE EXECUTIVE.  The
Executive represents that he has the capacity and desire to enter into this
Agreement, and the voluntary 

                                       -5-
<PAGE>

execution, delivery and performance of the Agreement and compliance with its 
provisions will not conflict with or result in any breach of any of the 
terms, conditions, obligations, covenants or provisions of, or constitute a 
default under, any note, mortgage, agreement, contract or instrument to which 
the Executive is a party or by which he may be bound or affected, including 
specifically any pre-existing or existing consulting, employment, or 
independent contractor arrangements, understandings, or agreements whether 
written or oral.  Furthermore, the Executive agrees to indemnify the Company 
against any claims brought by any predecessor employer alleging breach of 
employment contract or fiduciary responsibilities.

     10.  INSURANCE.  The Company may purchase insurance on the life of the 
Executive, and if it does so, the Executive shall cooperate fully by 
performing all the requirements of the life insurer which are necessary 
conditions precedent to the issuance of the life insurance policy issued by 
it.  If the Company elects to purchase such insurance, the Executive may 
elect to designate a beneficiary for up to $1 million of such insurance.

     11.  NOTICE.  Any notices required or permitted hereunder shall be in 
writing and shall be deemed to have been given when personally delivered or 
when mailed, certified or registered mail, postage prepaid, to the following 
addresses or such other address as to which notice is given in the manner 
provided herein:

          If to the Executive:

                    John Keister
                    2125 1st Avenue, #2503
                    Seattle, WA 98121

          If to the Company:

                    Go2Net, Inc.
                    999 Third Avenue
                    Suite 4700
                    Seattle, WA   98104
                    Attn.:  Chief Executive Officer
     12.  GENERAL.

          (a)  GOVERNING LAW; SUBMISSION TO JURISDICTION.  The terms of this 
Agreement shall be governed by and construed under the laws of the State of 
Washington without regard to its principles of conflicts of laws.  
Accordingly, to the extent a restriction contained in this Agreement is more 
restrictive than permitted by the laws of any jurisdiction where this 
Agreement may be subject to review and interpretation, the terms of such 
restriction, for the 

                                       -6-
<PAGE>

purpose only of the operation of such restriction in such jurisdiction, shall 
be the maximum restriction allowed by the laws of such jurisdiction and such 
restriction shall be deemed to have been revised accordingly herein.  The 
parties hereto irrevocably agree that all claims relating to this Agreement 
shall be submitted exclusively to federal and state courts located in the 
County of King and the State of Washington and irrevocably consent to the 
jurisdiction and venue of such courts and service of process by certified or 
registered mail, return receipt requested, directed to the parties at the 
addresses set forth herein or as otherwise provided by law.

          (b)  REMEDY FOR BREACH OF SECTION 8. It is acknowledged by the 
Executive that he will be devoting his work efforts towards establishing 
relationships for the Company; that the Executive will be knowledgeable in 
all aspects of the business, including the type of transactions the Company 
is involved with, thus, the Executive would be able to enter the same 
business as the Company and unfairly compete against the Company to its 
detriment.  Thus, the restrictions contained in Section 8 and the provisions 
contained in this Section regarding injunctive relief are reasonable and 
justified.  The Executive agrees that irreparable injury to the Company will 
inevitably occur in the event of any breach of the terms and conditions of 
this Agreement and, specifically, if Section 8 is breached by the Executive.  
The Executive agrees in such event that the Company shall be entitled, in 
addition to any other remedies available to it, without proof of monetary or 
immediate damage, to seek an action for any injunction to retrain any 
violation of this Agreement by the Executive and all persons acting for or 
with the Executive.

          (c)  ASSIGNABILITY.  The Executive may not assign his interest in 
or delegate his duties under this Agreement.  The Company may not assign the 
Agreement or the rights and obligations hereunder without written consent of 
Executive.

          (d)  BINDING EFFECT.  This Agreement shall be binding upon and 
inure to the benefit of the Company, its permitted successors and assigns, 
and the Executive, his representatives and heirs.

          (e)  ENTIRE AGREEMENT; MODIFICATION.  This Agreement constitutes 
the entire agreement of the parties hereto with respect to the subject matter 
hereof and it may not be modified or amended in any way except in writing by 
the parties hereto.

          (f)  DURATION.  Notwithstanding the term of employment hereunder, 
this Agreement shall continue for so long as any obligations remain under 
this Agreement.

                                   *      *      *

                                       -7-
<PAGE>

     IN WITNESS WHEREOF, the parties hereto, intending to be legally bound, 
have hereunto executed this Agreement the day and year first written above.

                                       GO2NET, INC.



                                       By:
                                          ------------------------------------
                                          Name: Russell C. Horowitz
                                          Title:  Chief Executive Officer


                                       EXECUTIVE


                                       ---------------------------------------
                                       John Keister


                                       -8-

<PAGE>

                                 EMPLOYMENT AGREEMENT


     This Agreement is made as of the 13th day of October, 1998 between 
go2net, Inc., a Delaware corporation (the "Company"), and Michael J. Riccio, 
Jr., an individual residing at 330 Dartmouth Street, Boston, Massachusetts 
02116 (the "Executive").

                                       RECITALS

     WHEREAS, the Company desires to employ the Executive as the Chief 
Operating Officer  of the Company, and the Executive desires to serve as the 
Chief Operating Officer of the Company, on the terms and conditions 
hereinafter set forth.

     NOW, THEREFORE, in consideration of the mutual covenants and promises 
contained herein, the parties hereto, each intending to be legally bound 
hereby, agree as follows:

     1.   EMPLOYMENT.  The Company hereby employs the Executive as an 
employee of the Company, and the Executive accepts such employment for the 
term of employment specified in Section 3 below (the "Employment Term").  
Effective January 1, 1999, the Executive shall become Chief Operating Officer 
of the Company. On and after January 1, 1999 and during the remainder of the 
Employment Term, as the Chief Operating Officer of the Company, the Executive 
shall, subject to the direction of the Chief Executive Officer of the 
Company, perform such duties consistent with those duties ordinarily and 
customarily performed by a person holding such position in similar 
organizations, as may from time to time be reasonably assigned to him by the 
Chief Executive Officer or the Board of Directors of the Company.  During the 
Employment Term, the Executive will also be entitled to continue to serve as 
a member of the Company's Board of Directors.

     2.   PERFORMANCE; LOCATION OF EMPLOYMENT; OTHER ACTIVITIES.

          (a)  The Executive agrees to devote his reasonable best efforts 
and substantially all of his business time to the performance of his duties 
hereunder during the Employment Term, except that from the period commencing 
on the date hereof and ending on January 31, 1999, the Executive may continue 
to be based in the Boston, Massachusetts area.  From January 31, 1999 through 
January 31, 2001, the Executive will perform his duties hereunder at the 
Company's executive offices located in Seattle, Washington.  Thereafter, the 
Executive may elect to perform his duties hereunder at an office located in 
the Boston, Massachusetts area.

          (b)  During the Employment Term, the Executive agrees that, unless 
he has the express prior written approval of the Chief Executive Officer of 
the Company, he shall not accept 

                                       -1-
<PAGE>

a membership on a Board of Directors of, or act as an officer, employee or 
consultant to, any entity which is in a similar or competing business of the 
Company that would in any way conflict with the business of the Company or 
the time needed by the Executive to perform his duties hereunder.

     3.   EMPLOYMENT TERM.  The term of employment under this Agreement shall 
begin on the date of this Agreement and continue until January 31, 2002 (the 
"Initial Employment Term").  Employment shall thereafter continue on the 
basis hereby established for successive one year terms unless, more than 
ninety days prior to the expiration of the Initial Employment Term or any 
successive one year term, either the Executive or the Company provides the 
other with written notice that this Agreement will not be renewed (the 
"Subsequent Employment Term" and with the Initial Employment Term, the 
"Employment Term").  Employment during the Employment Term shall be subject 
to earlier termination in accordance with the terms of this Agreement.

     4.   COMPENSATION.

          (a)  SALARY.  During the Employment Term, the Company shall pay the 
Executive a base salary, payable in equal installments in accordance with the 
Company's then current compensation practices for all of its executives, 
subject to withholding and other applicable taxes, at an annual rate of One 
Hundred Fifty Thousand Dollars ($150,000.00), provided that the Executive 
will not receive any salary from the date hereof through December 31, 1998.  
The base salary may be reviewed annually by the Board of Directors, provided 
that the base salary shall not be decreased during the Employment Term.

          (b)  BONUS.  The Executive shall be eligible to participate in a 
bonus plan of the Company pursuant to which he will be entitled to receive an 
annual bonus equal to a specified percentage of the annual base salary then 
in effect, subject to achieving specified performance objectives.  The actual 
amount of such bonus and the performance objectives for the payment thereof 
shall be as mutually established by the Executive and the Chief Executive 
Officer of the Company.  In addition, in consideration of the Executive's 
willingness to relocate to the Seattle, Washington area, upon the Executive's 
relocation, the Executive will be paid a bonus of $25,000.

          (c)  STOCK OPTIONS.  Upon the execution and delivery of this 
Agreement, the Executive shall be granted non-qualified stock options (the 
"Options") to purchase 300,000 shares of Common Stock of the Company (the 
"Common Stock") at an exercise price equal to $16.125 per share, representing 
the closing market price of the Common Stock as reported on the Nasdaq 
National Market on the date of this Agreement.  Of the Options, (i) Options 
to purchase 35,000 shares of Common Stock shall be immediately  vested and 
exercisable on the date hereof, (ii) Options to purchase an additional 
215,000 shares of Common Stock shall vest in nine equal 

                                       -2-
<PAGE>

quarterly installments of 23,889 shares commencing on December 31, 1998,  and 
(iii) Options to purchase the remaining 50,000 shares of Common Stock shall 
vest in four equal quarterly installments of 12,500 shares commencing on 
March 31, 2001.  In the event the Executive's employment is terminated by the 
Company without Cause (as defined herein) or by the Executive for Good Reason 
(as defined herein), all Options shall immediately become vested and 
exercisable.  In the event that the Company accelerates the vesting of any 
options held by any other employee of the Company in connection with a change 
of control of the Company, then all Options held by the Executive shall be 
accelerated and become vested and exercisable in the same manner as such 
other options are accelerated.

          (d)  RELOCATION EXPENSES.   The Executive shall be reimbursed for 
all reasonable out-of-pocket expenses incurred by him and his immediate 
family in relocating to the Seattle, Washington area upon receipt of 
appropriate documentation.

          (e)  INSURANCE; OTHER BENEFITS.  The Executive and his dependants 
shall be entitled to receive full family medical, dental and disability 
insurance, at the Company's expense.  The Executive shall also be entitled to 
participate in all executive benefit plans now existing or hereinafter 
established by the Company, including, but not limited to, family medical and 
dental plans, group life and disability insurance plans, life insurance plan; 
pension, 401(k), profit sharing or bonus plans, and any other benefit plan or 
arrangement made available to executive officers of the Company.  In 
addition, the Executive shall be entitled to the use of an automobile of like 
quality used by other executives of the Company and a parking space in the 
Company's building, which shall be paid for by the Company.

          (f)  VACATION.  The Executive shall be entitled to the same paid 
vacation benefits as the other executive officers of the Company, but in no 
case shall it be less than three weeks of paid vacation during each year of 
the Employment Term to be taken at such time or times as shall be mutually 
convenient and consistent with his duties and obligations to the Company.

     5.   EXPENSES.  The Executive shall be reimbursed by the Company for all 
reasonable expenses incurred by him in connection with the performance of his 
duties hereunder in accordance with policies established by the Board of 
Directors from time to time and upon receipt of appropriate documentation.

     6.   TERMINATION.

          (a)  TERMINATION AT END OF TERM.  The employment of the Executive 
hereunder shall terminate at the end of the Initial Employment Term or any 
Subsequent Employment Term if either party provides notice of termination at 
least 90 days prior to expiration of the Initial Employment Term or 
Subsequent Employment Term, or if earlier terminated by the Board of 

                                       -3-
<PAGE>

Directors of the Company pursuant to this Section 6.

          (b)  TERMINATION BY THE COMPANY WITH CAUSE.  The Company shall have 
the right at any time to terminate the Executive's employment hereunder upon 
the occurrence of any of the following (any such termination being referred 
to as a termination for "Cause"): (i) the Executive has misappropriated or 
done material, intentional damage to the Company or its business or financial 
situation, or (ii) the Executive has been convicted of a felony involving 
moral turpitude.

          (c)  TERMINATION UPON DEATH OR DISABILITY.  The Executive's 
employment hereunder shall automatically terminate upon the Executive's death 
or upon his inability to perform his duties hereunder by reason of any 
mental, physical or other disability for a period of at least six consecutive 
months, or six months within any 18 month period, as determined by a 
qualified physician selected by the Company and reasonably acceptable to the 
Executive or his guardian, in the case where the Executive is incapacitated.

          (d)  TERMINATION BY THE COMPANY WITHOUT CAUSE.  The Company shall 
have the right to terminate the Executive's employment at any time prior to 
the expiration of the Initial Employment Term or any Subsequent Employment 
Term for any reason without Cause with at least ninety days written notice.

          (e)  TERMINATION BY THE EXECUTIVE FOR GOOD REASON.  The Executive 
shall have the right to terminate his employment at any time for Good Reason 
upon written notice to the Company.  For purposes of this Agreement, "Good 
Reason" shall mean (a) the failure to elect or appoint the Executive as Chief 
Operating  Officer and to the Board of Directors of the Company, (b) the 
Executive's authority or duties are materially changed without the prior 
consent of the Executive, which change is not remedied within ten (10) 
business days after written notice thereof is delivered to the Company by the 
Executive,  (c) any material breach of this Agreement by the Company, which 
breach is not remedied within ten (10) business days after written notice 
thereof is delivered to the Company by the Executive, or (d) the relocation 
of Executive's place of work more than 30 miles from the  Seattle, Washington 
or the Boston, Massachusetts area.  For purposes of this Agreement, the 
Executive's authority or duties shall be deemed to be "materially changed" 
if, without the Executive's consent, there is any diminution or adverse 
modification in the Executive's title, compensation, responsibilities or 
reporting relationship.

          (f)  VOLUNTARY RESIGNATION.  In addition to the right to terminate 
his employment for Good Reason under Section 6(e) above, the Executive may 
voluntarily terminate his employment at any time upon thirty days notice.  
The provisions of Section 8 relating to non-disclosure shall immediately 
become effective upon the Executive's resignation without Good Reason.

                                       -4-
<PAGE>

     7.   EFFECT OF TERMINATION OF EMPLOYMENT.

          (a)  WITH CAUSE; RESIGNATION; DEATH OR DISABILITY.  If the 
Executive's employment is terminated with Cause pursuant to Section 6(b), if 
the Executive's employment is terminated by the death or disability of the 
Executive pursuant to Section 6(c) or if the Executive elects to terminate 
his employment voluntarily under Section 6(f) (other than for Good Reason), 
the Executive's salary and other benefits specified in Section 4 shall cease 
at the time of such termination; provided, however, that (i)  the Executive 
shall be entitled to continue to participate in the Company's medical benefit 
plans to the extent required by law and shall be entitled to the 
reimbursement for expenses incurred by him through the date of termination 
pursuant to Section 5, and (ii) in the case of termination due to death or 
disability, the Executive or his estate shall continue to receive his then 
current annual base salary payable under Section 4(a) for a period of three 
months from the date of termination.

          (b)  WITHOUT CAUSE BY THE COMPANY.  If the Executive's employment 
is terminated either by the Company without Cause pursuant to Section 6(d) or 
by the Executive for Good Reason pursuant to Section 6(e), in each case, 
prior to the expiration of the Initial Employment Term or any Subsequent 
Employment Term, the Executive's salary and other benefits specified in 
Section 4 shall cease at the time of such termination, and the Executive 
shall  be entitled to receive his then current annual base salary payable 
under Section 4(a) for a period equal to the longer of the remainder of the 
Employment Term or six months from the date of termination.  In addition, in 
any of such events or if the Company does not renew this Agreement beyond the 
Initial Employment Term or Subsequent Employment Term (i) the Executive shall 
also be entitled to receive any guaranteed bonus and any bonus accrued or 
earned by the Executive through the date of termination pursuant to Section 
4(b) and the amount of any expenses incurred by the Executive through the 
date of termination pursuant to Section 5, (ii) all stock options then held 
by the Executive shall immediately vest and become exercisable, and (iii) the 
Executive shall continue to receive the insurance benefits specified in 
Section 4, at the Company's expense, until the expiration of the Employment 
Term.

          (c)  TAX PAYMENTS.  In the event that any compensation payable by 
the Company under this Agreement or otherwise (including any deemed 
compensation attributable to the acceleration of stock options) constitutes 
an excess parachute payment which is subject to tax under Section 4999 of the 
Internal Revenue Code of 1986, as amended (the "Excise Tax"), the Company 
shall pay to the Executive an additional amount (the "Gross-Up Amount") 
which, after the payment of all Federal, state and local income taxes thereon 
(assuming the Executive is at the highest marginal Federal and applicable 
state and local tax rate in effect on the date of payment of the Gross-Up 
Amount) and the payment of the Excise Tax on the Gross-Up Amount, is equal to 
the Excise Tax payable by the Executive on such excess parachute payment.  
The Gross-Up Amount payable with respect to each excess parachute payment 
shall be paid by the Company coincident with the payment of such excess 
parachute payment.

                                       -5-
<PAGE>

     8.   NON-DISCLOSURE OF BUSINESS INFORMATION.  The Executive acknowledges 
and agrees that by virtue of his employment with the Company, the Executive 
will obtain such knowledge, know-how, training and experience that is not 
generally known by those engaged in the Internet or World Wide Web industry 
("Trade Secrets"), and there is a possibility that such knowledge, know-how, 
training and experience could be used by a competitor of the Company to the 
Company's detriment.  Therefore, the Executive covenants and agrees, as 
follows: (a)  the Executive agrees that he will not, at any time during or 
after the Employment Term, disclose, reproduce, assign or transfer to any 
person, firm, corporation or other business entity, except as required by 
law, any Trade Secrets concerning the business, finances, patents, affairs, 
business plans, strategies, methods, software, hardware, results from ongoing 
investigations from others, and present and future plans of the Company, any 
subsidiary or affiliate thereof or any company formed or founded by the 
Company at any time for any reason  or purpose whatsoever, without the 
Company's express written consent; nor shall the Executive make use of any 
such Trade Secrets for his own purpose or for the benefit of any person, 
firm, corporation or other business entity, except the Company or any 
subsidiary or affiliate thereof and upon the termination of the Executive's 
employment for any reason, the Executive will immediately return all books, 
files, papers, records and documents of any kind (including those contained 
in computer disks) relating to the business of the Company; (b) during the 
period which the Executive is employed by the Company and for a period of one 
year thereafter, the Executive shall not, without the prior written consent 
of the Company, engage in, for any purpose whatsoever, any activity that 
competes directly with the Company, except that the Executive shall have no 
obligations under this clause (b) in the event he is terminated by the 
Company without Cause or he elects to terminate his employment for Good 
Reason, and (c) the Executive shall not, without the prior written consent of 
the Company, within the one year period following the termination of his 
employment solicit any employee of the Company to join the Executive as a 
partner, employee or consultant in any Internet or World Wide Web related 
enterprise that competes directly with the Company.

     9.   REPRESENTATIONS, WARRANTIES AND COVENANTS OF THE EXECUTIVE.  The 
Executive represents that he has the capacity and desire to enter into this 
Agreement, and the voluntary execution, delivery and performance of the 
Agreement and compliance with its provisions will not conflict with or result 
in any breach of any of the terms, conditions, obligations, covenants or 
provisions of, or constitute a default under, any note, mortgage, agreement, 
contract or instrument to which the Executive is a party or by which he may 
be bound or affected, including specifically any pre-existing or existing 
consulting, employment, or independent contractor arrangements, 
understandings, or agreements whether written or oral.  Furthermore, the 
Executive agrees to indemnify the Company against any claims brought by any 
predecessor employer alleging breach of employment contract or fiduciary 
responsibilities.

     10.  INSURANCE.  The Company may purchase insurance on the life of the 
Executive, 

                                       -6-
<PAGE>

and if it does so, the Executive shall cooperate fully by performing all the 
requirements of the life insurer which are necessary conditions precedent to 
the issuance of the life insurance policy issued by it.  If the Company 
elects to purchase such insurance, the Executive may elect to designate a 
beneficiary for up to $1 million of such insurance.

     11.  NOTICE.  Any notices required or permitted hereunder shall be in 
writing and shall be deemed to have been given when personally delivered or 
when mailed, certified or registered mail, postage prepaid, to the following 
addresses or such other address as to which notice is given in the manner 
provided herein:

          If to the Executive:

                    Michael J. Riccio, Jr.
                    330 Dartmouth Street
                    Boston, MA   02116

          If to the Company:

                    go2net, Inc.
                    999 Third Avenue
                    Suite 4700
                    Seattle, WA   98104
                    Attn.:  Russell C. Horowitz
     12.  GENERAL.

          (a)  GOVERNING LAW; SUBMISSION TO JURISDICTION.  The terms of this 
Agreement shall be governed by and construed under the laws of the State of 
Washington without regard to its principles of conflicts of laws.  
Accordingly, to the extent a restriction contained in this Agreement is more 
restrictive than permitted by the laws of any jurisdiction where this 
Agreement may be subject to review and interpretation, the terms of such 
restriction, for the purpose only of the operation of such restriction in 
such jurisdiction, shall be the maximum restriction allowed by the laws of 
such jurisdiction and such restriction shall be deemed to have been revised 
accordingly herein.  The parties hereto irrevocably agree that all claims 
relating to this Agreement shall be submitted exclusively to federal and 
state courts located in the County of King and the State of Washington and 
irrevocably consent to the jurisdiction and venue of such courts and service 
of process by certified or registered mail, return receipt requested, 
directed to the parties at the addresses set forth herein or as otherwise 
provided by law.

          (b)  REMEDY FOR BREACH OF SECTION 8. It is acknowledged by the 
Executive that he will be devoting his work efforts towards establishing 
relationships for the Company; that the Executive will be knowledgeable in 
all aspects of the business, including the type of transactions 

                                       -7-
<PAGE>

the Company is involved with, thus, the Executive would be able to enter the 
same business as the Company and unfairly compete against the Company to its 
detriment.  Thus, the restrictions contained in Section 8 and the provisions 
contained in this Section regarding injunctive relief are reasonable and 
justified.  The Executive agrees that irreparable injury to the Company will 
inevitably occur in the event of any breach of the terms and conditions of 
this Agreement and, specifically, if Section 8 is breached by the Executive.  
The Executive agrees in such event that the Company shall be entitled, in 
addition to any other remedies available to it, without proof of monetary or 
immediate damage, to seek an action for any injunction to retrain any 
violation of this Agreement by the Executive and all persons acting for or 
with the Executive.

          (c)  ASSIGNABILITY.  The Executive may not assign his interest in 
or delegate his duties under this Agreement.  The Company may not assign the 
Agreement or the rights and obligations hereunder without written consent of 
Executive.

          (d)  BINDING EFFECT.  This Agreement shall be binding upon and 
inure to the benefit of the Company, its permitted successors and assigns, 
and the Executive, his representatives and heirs.

          (e)  ENTIRE AGREEMENT; MODIFICATION.  This Agreement and the Option 
Grant Agreement constitute the entire agreement of the parties hereto with 
respect to the subject matter hereof and they and may not be modified or 
amended in any way except in writing by the parties hereto.

          (f)  DURATION.  Notwithstanding the term of employment hereunder, 
this Agreement shall continue for so long as any obligations remain under 
this Agreement.

                                   *      *      *


                                       -8-
<PAGE>

     IN WITNESS WHEREOF, the parties hereto, intending to be legally bound, 
have hereunto executed this Agreement the day and year first written above.

                                GO2NET, INC.



                                By:
                                   --------------------------------------------
                                   Name: Russell C. Horowitz
                                   Title:  President and Chief Executive Officer


                                EXECUTIVE


                                -----------------------------------------------
                                Michael J. Riccio, Jr.


                                       -9-

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