GO2NET INC
SC 14D9, 1999-03-19
COMPUTER PROCESSING & DATA PREPARATION
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
 
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                                 SCHEDULE 14D-9
                     Solicitation/Recommendation Statement
                      Pursuant to Section 14(d) (4) of the
                        Securities Exchange Act of 1934
 
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                                  GO2NET, INC.
                           (Name of Subject Company)
 
                     Common Stock, $.01 par value per share
                         (Title of Class of Securities)
 
                               ----------------
 
                                  383586 10 7
                     (CUSIP Number of Class of Securities)
 
                               ----------------
 
                              Russell C. Horowitz
                            Chief Executive Officer
                          999 Third Avenue, Suite 4700
                           Seattle, Washington 98104
                                 (206)447-1595
                 (Name, address and telephone number of person
              authorized to receive notices and communications on
                   behalf of the person(s) filing statement)
 
                               ----------------
 
                                With a copy to:
 
                              Thomas M. Camp, Esq.
                          Hutchins, Wheeler & Dittmar
                           A Professional Corporation
                               101 Federal Street
                          Boston, Massachusetts 02110
                                 (617) 951-6600
 
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Item 1. Security and Subject Company.
 
  The name of the subject company is Go2Net, Inc., a Delaware corporation (the
"Company"), and the address of the principal executive offices of the Company
is 999 Third Avenue, Suite 4700, Seattle, Washington 98104. The title of the
class of equity securities to which this statement relates is the common
stock, $.01 par value per share, of the Company (the "Common Stock").
 
Item 2. Tender Offer of Purchaser.
 
  This statement relates to a cash tender offer by Vulcan Ventures
Incorporated, a Washington corporation (the "Purchaser"), disclosed in a
Tender Offer Statement on Schedule 14D-1 (the "Schedule 14D-1"), dated March
19, 1999, to purchase up to 3,596,688 shares of Common Stock (the "Shares"),
upon the terms and subject to the conditions set forth in the Offer to
Purchase, dated March 19, 1999 and the related Letter of Transmittal (which
together constitute the "Offer") at a price of $90.00 per share (such amount,
or any greater amount per share paid pursuant to the Offer, being hereafter
referred to as the "Offer Price"), net to the seller in cash.
 
  The Offer is being made pursuant to a Stock Purchase Agreement dated March
15, 1999 by and between the Company and the Purchaser (the "Stock Purchase
Agreement").
 
  Based on the information in the Offer, the address of the principal
executive offices of the Purchaser is 110 110th Avenue N.E. Suite 550
Bellevue, Washington 98004.
 
Item 3. Identity and Background.
 
  (a) The name and address of the Company, which is the person filing this
statement, are set forth in Item 1 above.
 
  (b) Except as set forth below or in the Amended Proxy Statement for the
Annual Meeting of Stockholders, dated February 22, 1999, a copy of which has
been filed as Exhibit (c) 5 to the Solicitation/Recommendation Statement on
Schedule 14D-9 (the "Schedule 14D-9"), dated March 19, 1999 and is
incorporated herein by reference, none of the officers or directors of the
Company is presently a party to any transaction with the Company (other than
for services as employees, officers and directors), including without
limitation any material contract, agreement, arrangement or understanding
(i) providing for the furnishing of services to or by, (ii) providing for
rental of real or personal property to or from, or (iii) otherwise requiring
payments to or from, any officer or director, any member of the family of any
officer or director or any corporation, partnership, trust or other entity in
which any officer or director has a substantial interest or is an officer,
director, trustee or partner.
 
 Stock Options
 
  Pursuant to agreements under the Company's 1996 Stock Option Plan, the
directors and executive officers have been granted options to purchase Common
Stock. As of March 15, 1999, Russell C. Horowitz held options to purchase
510,000 shares of Common Stock of which 300,000 were vested and exercisable,
John Keister held options to purchase 560,000 shares of Common Stock of which
312,500 were vested and exercisable, Michael J. Riccio, Jr. held options to
purchase 650,000 shares of Common Stock of which 167,778 were vested and
exercisable, Dennis Cline held options to purchase 20,000 shares of Common
Stock all of which were vested and exercisable, and Dr. Oren Etzioni held
options to purchase 60,000 shares of Common Stock of which 25,000 were vested
and exercisable.
 
  As permitted by the Stock Purchase Agreement, the Board of Directors has
voted to accelerate 35% of the options granted under the 1996 Stock Option
Plan which are unvested as of the closing of the Second Issuance (as
hereinafter defined), including unvested options held by executive officers
and directors of the Company.
 
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<PAGE>
 
 Employment Agreements
 
  Effective October 13, 1998, the Company entered into an employment agreement
with Michael J. Riccio, Jr. Effective March 1, 1999, the Company entered into
amended and restated employment agreements with Russell C. Horowitz and John
Keister. Mr. Horowitz's agreement provides for his employment as Chief
Executive Officer of the Company at an annual base salary of $36,000. Mr.
Keister's agreement provides for his employment as President of the Company at
an annual base salary of $72,000. Mr. Riccio's agreement provides for his
employment as Chief Operating Officer at an annual base salary of $150,000. In
addition, each executive is eligible to receive bonuses upon the achievement
by the executive of specified performance objectives determined by the
executive and the Company's Compensation Committee. Mr. Riccio's agreement
also provides for a one-time $25,000 bonus in consideration of his willingness
to relocate to the Seattle, Washington area. Each of the employment agreements
extends until January 31, 2002, with annual renewals thereafter unless
terminated prior thereto in accordance with their respective terms. In the
event that any of the foregoing agreements are terminated, under certain
circumstances, the executive is entitled to compensation for the longer of the
term of the agreement or six months from the date of termination and to the
acceleration of vesting of all stock options.
 
  Each of the employment agreements described above provides for certain
employee benefits, including, without limitation, participation in the
Company's stock option plan or any other incentive or bonus plan which the
Company may institute in the future, as well as health insurance. Each of the
employment agreements provides for a one-year non-competition period following
termination of the employment agreement.
 
 DirectWeb Agreement
 
  On March 1, 1999, the Company entered into agreements with DirectWeb, Inc.
("DirectWeb") in which the Company agreed to develop and license to DirectWeb
co-branded start pages as well as a co-branded version of PlaySite. In
addition, under the agreements, the Company sold to DirectWeb lifetime
subscriptions to Silicon Investor, one of the Company's branded Web sites,
which would be offered to users of DirectWeb services, and DirectWeb purchased
advertising on the Company's Web sites. Dennis Cline, a director of the
Company, is also a director, the Chief Executive Officer and a significant
stockholder of DirectWeb.
 
Actual and Potential Conflicts of Interest
 
  Indemnification of Officers and Directors. The Company's Restated
Certificate of Incorporation, as amended contains a provision which states
that no director shall be personally liable to the corporation or its
stockholders for monetary damages for breach of fiduciary duty as a director.
 
  The Company's Bylaws provide that the Company shall, to the full extent
permitted by the Delaware General Corporation Law as currently in effect,
indemnify and advance expenses to each of its currently acting and former
directors, officers, employees and agents arising in connection with their
acting in such capacities. Additionally, the Company's Bylaws provide that the
Company may maintain insurance on behalf of any current acting and former
directors, officers, employees and agents arising in connection with their
acting in such capacities.
 
Stock Purchase Agreement
 
  The following summary of certain terms of the Stock Purchase Agreement does
not purport to be complete and is qualified in its entirety by reference to
the complete text of the Stock Purchase Agreement, which has been filed as
Exhibit (c)1 to the Schedule 14D-9 and is incorporated herein by reference.
Capitalized terms used herein and not otherwise defined shall have the meaning
ascribed to them in the Stock Purchase Agreement.
 
  The Share Issuances. The Company has agreed to issue and sell to the
Purchaser, and the Purchaser has agreed to purchase from the Company, 300,000
shares of the Company's Series A Convertible Preferred Stock (the "Series A
Preferred Stock") for a purchase price of $1,000 per share, in two separate
issuances (the "First Issuance" and "Second Issuance") of 167,507 shares (the
"First Issuance Shares") and 132,493 shares (the
 
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"Second Issuance Shares"). Subject to compliance with the Hart-Scott-Rodino
Antitrust Improvements Act of 1976, as amended (the "HSR Act"), the Series A
Preferred Stock is initially convertible at a conversion price of $66.11 per
share into 4,537,891 shares of Common Stock. The First Issuance was
consummated concurrently with the execution of the Stock Purchase Agreement on
March 15, 1999. Simultaneously with the closing of the First Issuance, the
Company and the Purchaser entered into a Registration Rights Agreement (the
"Registration Rights Agreement") and the Purchaser entered into a Stock
Purchase and Voting Agreement with each director of the Company (the
"Management Stock Agreements").
 
  The closing of the Second Issuance is to occur as soon as practicable (but
not more than three business days) after the satisfaction or waiver of all of
the closing conditions set forth in the Stock Purchase Agreement. These
closing conditions include: (i) the prior approval by the Company's
stockholders, at a special stockholder's meeting to be called by the Company
(the "Stockholders Meeting"), of the purchase of the Second Issuance Shares
("Second Preferred Stock Purchase") and the purchase of Common Stock pursuant
to the Management Stock Agreements ("Management Stock Purchases") (together,
the "Purchaser Acquisitions"); (ii) the receipt of all necessary governmental
approvals relating to the Purchaser Acquisitions, including those required by
the HSR Act; (iii) the election of the Purchaser's designees to the Company's
Board of Directors, who shall constitute a majority of the Board of Directors,
by a vote of the Company's stockholders at the Stockholders Meeting; (iv) the
absence of a material adverse change in the Company's business, properties,
results of operations or financial condition after March 15, 1999; (v) the
truth and accuracy at the closing of the representations and warranties made
by the parties in the Stock Purchase Agreement; (vi) the parties' material
compliance with their respective obligations under the Stock Purchase
Agreement; and (vii) other customary conditions.
 
  The Offer. Under the terms of the Stock Purchase Agreement, the Purchaser
was required to commence the Offer no later than five business days after the
date of the Agreement. The obligations of the Purchaser to accept for payment,
and pay for, any Shares tendered pursuant to the Offer are subject to certain
conditions set forth in the Offer ("the Offer Conditions"). The Purchaser may
increase the Offer Price and may make any other changes in the terms and
conditions of the Offer; except that the Purchaser may not without the
Company's consent decrease the Offer Price, change the form of consideration
to be paid in the Offer, increase or decrease the maximum number of shares
sought pursuant to the Offer (the "Maximum Tender Number"), add to or modify
the Offer Conditions, terminate the Offer other than in accordance with its
terms, extend the expiration date of 12:00 midnight, New York City time on
Thursday, April 15, 1999 (the "Expiration Date") to a date later than August
31, 1999, or otherwise amend the Offer in a manner adverse to the Company's
stockholders.
 
  The Purchaser is not obligated to keep the Offer open until the Stockholders
Meeting occurs. In addition, in the event the parties' obligations to
consummate the Second Issuance are terminated as discussed below, the
Purchaser may elect, in its sole discretion, to continue to conduct the Offer
and may increase the Maximum Tender Number to 5,000,000 shares of Common
Stock.
 
  Subject to the Offer Conditions, the Purchaser is required to accept for
payment, purchase, and pay for, in accordance with the terms of the Offer,
Shares validly tendered and not withdrawn pursuant to the Offer at the
earliest time following expiration of the Offer that all conditions to the
Offer and its consummation have been satisfied or waived by the Purchaser. The
Offer Conditions are for the sole benefit of the Purchaser and may be asserted
by the Purchaser regardless of the circumstances giving rise to any such
condition (including without limitation any action or inaction by the
Purchaser) or may be waived by the Purchaser, in whole or in part at any time
and from time to time, in the Purchaser's sole discretion.
 
  Board Composition. In accordance with the requirements of the Stock Purchase
Agreement, the Purchaser shall be entitled to designate two directors to serve
on the Board of Directors of the Company, subject to expiration or early
termination of the applicable waiting periods under the HSR Act. The Company
shall, as soon as practicable after such time, take all action necessary to
cause such individuals to be appointed to the Board of Directors and to have
at least one such individual on each committee of the Board, including either
increasing the size of the Board or securing the resignations of incumbent
directors or both. The Company is also required to nominate for election at
the Stockholders Meeting a new Board comprised of a slate of director
candidates
 
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reasonably acceptable to the Purchaser. This slate will include three
candidates designated by the Purchaser (the "Purchaser Designees"), the
existing Chief Executive Officer of the Company (the "Management Designee")
and one candidate selected by the Purchaser and the Company who is not an
affiliate or employee of either the Purchaser or the Company and who must
otherwise constitute an "independent director" under the rules of The Nasdaq
Stock Market (the "Outside Designee"). The Purchaser has agreed, to the extent
permitted under applicable law, to vote its shares at the Stockholders Meeting
in favor of the election of the Outside Designee and the Management Designee,
as well as in favor of the Purchaser Acquisitions.
 
  If, following the Stockholders Meeting but prior to the closing of the
Second Preferred Stock Purchase, the Company terminates its obligation to
issue and sell the Second Issuance Shares for certain specified reasons, a
Purchaser Designee will resign from the Company's Board if necessary to cause
the Purchaser's allocation of board seats to be proportionate to the
Purchaser's economic interest in the Company (rounded down to the nearest
whole number of directors). However, in no event will the Purchaser have fewer
than two Purchaser Designees on the Company's Board of the Directors following
such reallocation.
 
  So long as the Purchaser owns at least 50% of the total shares of Common
Stock purchased in the First Issuance and the Offer (assuming conversion of
the Series A Preferred Stock into Shares of Common Stock), the Company's Board
of Directors, subject to its fiduciary duties, will nominate at each
stockholder meeting at which the election of directors is considered at least
two Purchaser representatives for election to the Board. The Purchaser has
agreed, so long as the current Management Designee is the Chief Executive
Officer of the Company, to vote its shares in favor of such person's election
at each stockholder meeting at which the election of directors is considered.
 
  The Stockholders Meeting. The Stock Purchase Agreement requires the Company
to call and hold, as soon as reasonably practicable, the Stockholders Meeting
for the purpose of voting on the approval of the Purchaser Acquisitions and
the election to the Company's Board of Directors of the nominees discussed
above. The Company has agreed that the proxy materials for the Stockholders
Meeting will contain the recommendation of the Board of Directors that the
stockholders approve the Purchaser Acquisitions and will state that the
Company is neutral with respect to, or recommends, the Offer.
 
  Representations and Warranties. The Stock Purchase Agreement contains
various customary representations and warranties of the parties, including
representations by the Company as to (i) the absence of a material adverse
change to the business or financial condition of the Company, (ii) the absence
of certain other changes or events concerning the Company, and (iii)
compliance with law, litigation, employee benefit plans, intellectual
property, taxes and material contracts.
 
  Conduct of Business of the Company. The Stock Purchase Agreement provides
that until the closing of the Second Issuance, the business of the Company and
each of its subsidiaries will be conducted in the ordinary course of business
and in accordance with past practice. Accordingly, without the Purchaser's
prior consent, neither the Company nor any of its subsidiaries may, prior to
such closing, engage or agree to engage in an enumerated list of actions
generally characterized as being outside the ordinary course of business. Such
actions requiring the Purchaser's prior approval include, among other things
(but subject to certain exceptions stated in the Stock Purchase Agreement),
(i) making new commitments for capital expenditures in excess of specified
levels, (ii) granting any bonus, severance or termination pay or increasing
executive officer compensation except in the ordinary course of business
consistent with past practice and except severance agreements with up to ten
key employees providing for six months severance and acceleration of options
following a termination by the Company without cause or by the employee for
good reason, (iii) granting stock options, (iv) entering into business
combinations, acquiring assets above specified limits, and selling assets
other than in the ordinary course of business, (v) declaring or paying
dividends or redeeming equity securities, or (vi) issuing equity securities
other than under specified circumstances. The Stock Purchase Agreement permits
the Company to accelerate the vesting, effective as of the closing of the
Second Issuance, of up to 35% of the unvested portion of outstanding stock
options.
 
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  Distribution Agreement. In the Stock Purchase Agreement, the Company and the
Purchaser acknowledged that an important consideration for the Company
entering into the Stock Purchase Agreement was the fact that the Purchaser,
through its affiliated entities, Marcus Cable and Charter Communications (the
"Cable Companies"), operates cable systems that serve over 2 million cable
subscribers and that such Cable Companies will provide an opportunity for the
Company to establish a distribution or other relationship with them. The Stock
Purchase Agreement provides that, after the consummation of the transactions
contemplated by the Stock Purchase Agreement, the Company and the Cable
Companies will promptly commence negotiations with respect to the
establishment of a distribution or other relationship to offer the Company's
content to the Cable Companies' subscribers. The Stock Purchase Agreement also
provides that the parties will negotiate in good faith and use reasonable
efforts to establish a distribution or other relationship, although none of
the parties will have any legal obligation to any other party if such a
relationship is not established.
 
  Other Covenants of the Parties. The Stock Purchase Agreement provides that
if the Company issues any equity securities after March 15, 1999, the
Purchaser will have the right (subject to certain exceptions) to acquire
shares on comparable terms in such issuance in order to enable the Purchaser
to maintain its percentage interest in the Company. This right expires if the
Purchaser ceases to own a specified percentage of the Company's stock or if
the Second Issuance is not consummated. The Stock Purchase Agreement also
prohibits the Purchaser from selling more than a specified amount of Company
stock in a privately-negotiated transaction for a cash price exceeding the
stock market price of the Common Stock, unless the buyer in such transaction
has agreed to make an offer to purchase an equivalent percentage of the Common
Stock held by other stockholders of the Company.
 
  In addition, the Company has agreed to permit the Purchaser and its
affiliates (as well as certain other entities in which the Purchaser and its
affiliates have an interest), to use up to 10% of the Company's unsold
advertising inventory in existence from time to time, subject to certain
specified conditions. This obligation expires on March 15, 2004, or at any
time after March 15, 2000 upon the Purchaser ceasing to own at least 10% of
the Company's outstanding stock.
 
  Other Potential Bidders and Transactions. The Stock Purchase Agreement
requires the Company and its affiliates and their respective officers,
directors, employees, investment bankers, attorneys, accountants and other
representatives and agents to immediately cease any existing discussions or
negotiations with any third party with respect to (i) any merger,
consolidation, share exchange, business combination or other similar
transaction or series of related transactions involving the Company or a
subsidiary, (ii) any sale or other disposition of more than 20% of the assets
of the Company or any subsidiary, (iii) any acquisition of a substantial
equity interest in the Company or any equity interest in any of its
subsidiaries, (iv) any offer to purchase, tender offer, exchange offer or
similar transaction involving the capital stock of the Company or any
subsidiary, and (v) a liquidation or dissolution of the Company (each a
"Transaction Proposal"). Except as provided in the next paragraph, the
Company, its affiliates and their respective representatives and agents may
not directly or indirectly, initiate, solicit, encourage or participate in
discussions relating to, or provide information to a third party concerning,
or otherwise facilitate the making of, any inquiry, offer or proposal
regarding a Transaction Proposal, or agree to approve or recommend any
Transaction Proposal.
 
  The Stock Purchase Agreement permits the Company to participate in
discussions with or furnish information to an unaffiliated third party that
makes an unsolicited bona fide Transaction Proposal in writing, if: (i) the
proposal specifies a price to be paid for the Company's stock or assets that
the Company's Board of Directors has determined, after consultation with the
Company's investment bankers, if such transaction were consummated, would be
financially more favorable to the Company's stockholders than the Offer
(assuming for these purposes that the Offer is for 5,000,000 shares of Common
Stock) (a "Superior Proposal"); (ii) the Board of Directors has determined,
after consultation with the Company's investment bankers, that such third
party is financially capable of consummating the Superior Proposal and that
the Superior Proposal is at least as likely to be consummated, and is not
subject to materially greater conditions, than the transactions contemplated
by the Stock Purchase Agreement; (iii) the Board of Directors has determined,
after consultation with its outside legal counsel, that the failure to
participate in discussions or negotiations with or furnish information to such
third party would result in a substantial risk of liability to the Board
members for a breach of their fiduciary duties
 
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under Delaware law; and (iv) the Company informs the Purchaser in writing of
the principal terms of the proposal. The Company is prohibited from accepting
or entering into any agreement concerning a Superior Proposal for at least 36
hours after the Company notifies the Purchaser of the Superior Proposal, and
is required to afford the Purchaser an opportunity to discuss the Purchaser's
desired response to the proposal.
 
  The Stock Purchase Agreement permits the Company, after the occurrence of
the events discussed above and the satisfaction of certain other conditions,
to (i) change its recommendations concerning the Purchaser Acquisitions, (ii)
accept the Superior Proposal, and (iii) enter into an agreement with the third
party concerning the Superior Proposal. In such event, the Company would be
required to pay immediately to the Purchaser a $17.5 million cash fee. Such
cash fee would constitute liquidated damages and, except for fraud in
connection with the Stock Purchase Agreement, would constitute Purchaser's
sole and exclusive remedy under the Stock Purchase Agreement.
 
  Termination. The Stock Purchase Agreement permits either the Purchaser or
the Company to terminate its obligations to consummate the Second Issuance if
(i) consummation is prohibited by a final, non-appealable governmental order,
provided that the party seeking to terminate its obligations must have used
its best efforts to prevent entry of and to remove such order, (ii) the
Company's stockholders do not approve the Purchaser Acquisitions at the
Stockholders Meeting, (iii) the closing of the Second Preferred Stock Issuance
does not occur by August 31, 1999 and the failure to close on or before such
date did not result from the failure by the party seeking termination to
perform any obligation required to be performed by such party prior to such
time, or (iv) the party seeking to terminate has not committed a material
uncured breach of any representation, warranty, covenant or agreement and
there has been a material breach by the other party of any representation,
warranty, covenant or agreement that has not been cured within five days
notice of such breach and causes the failure of a closing condition.
 
  The Company may terminate its obligation to sell and issue the Second
Issuance Shares if (i) any change is made to the Offer in violation of the
Stock Purchase Agreement or the Offer Conditions, (ii) the Company's Board of
Directors withdraws or modifies in a manner adverse to the Purchaser the
Board's approval of the Stock Purchase Agreement, or (iii) the Board of
Directors accepts a Superior Proposal after complying with the applicable
requirements described above.
 
  The Purchaser may terminate its obligation to purchase the Second Issuance
Shares if the Company's Board of Directors (i) fails to recommend, or
withdraws, modifies or changes in a manner adverse to the Purchaser (or
resolves to do so) its approval or recommendation of the transactions
contemplated by the Stock Purchase Agreement, (ii) submits or recommends to
its stockholders or approves a Transaction Proposal, (iii) accepts or
recommends to its stockholders a Superior Proposal, or (iv) publicly announces
its intention to do any of the foregoing. The Purchaser may also terminate its
obligation to purchase the Second Issuance Shares if the Company or its
affiliates breach the Company's obligations described above regarding the non-
solicitation of a Transaction Proposal.
 
  Under the Stock Purchase Agreement, the Company will be required to pay to
the Purchaser liquidated damages of $17.5 million in case of a termination by
the Purchaser for the Company's uncured material breach, the Company's breach
of its non-solicitation obligations, or for any of the reasons specified in
the first sentence of the immediately preceding paragraph. In addition, these
liquidated damages will be payable in case of a termination by the Company
after its Board of Directors has withdrawn or modified in a manner adverse to
the Purchaser the Board's recommendation of the Stock Purchase Agreement or
has accepted or recommended a Superior Proposal. These liquidated damages will
also be payable if the Company's stockholders do not approve the Purchaser
Acquisitions at the Stockholders Meeting and prior to the meeting a
Transaction Proposal was made known to the Company or was made directly to its
stockholders or any person publicly announced an intention to make a
Transaction Proposal.
 
  Transaction Expenses. The Company has agreed to pay to the Purchaser, upon
the closing of the Second Issuance, $8,000,000 for the Purchaser's fees and
expenses in connection with the transactions contemplated by the Stock
Purchase Agreement. Except for such payment and the amount of any liquidated
damages that may be payable in case of a termination as described above, the
Company and the Purchaser have agreed that each of the parties will pay its
own costs and expenses incurred in connection with the transactions.
 
                                       6
<PAGE>
 
Management Stock Agreements
 
  The following summary of certain terms of the Management Stock Agreements
does not purport to be complete and is qualified in its entirety by reference
to the complete text of the forms of Management Stock Agreements, which have
been filed as Exhibits (c) 4.1 and 4.2 to the Schedule 14D-9 and are
incorporated herein by reference. Capitalized terms used herein and not
otherwise defined shall have the meaning ascribed to them in the Management
Stock Agreements.
 
  Agreement to Purchase. As a condition to entering into the Stock Purchase
Agreement, Purchaser and each director of the Company, including directors who
are executive officers of the Company (each a "Management Stockholder"),
entered into a Management Stock Agreement with the Purchaser. Under the
Management Stock Agreement, on the date of the closing of the Second Preferred
Stock Purchase, the Purchaser shall purchase from each Management Stockholder
a number of shares equal to 36% of such Management Stockholder's interest in
the Company, which interest is represented by the sum of (i) the number of
Shares of Common Stock held by the Management Stockholder on March 15, 1999
and (ii) the number of Shares that the Management Stockholder has the right to
acquire within thirty days of such date, at a purchase price of $90.00 per
share or, if higher, the purchase price paid by the Company in the Offer (the
"Management Shares"). A Management Stockholder who does not hold a sufficient
number of shares of Common Stock to meet his obligation under his Management
Stock Agreement must exercise the number of stock options necessary to permit
him to deliver the number of Management Shares required to be delivered under
his Management Stock Agreement.
 
  Conditions to Closing. The Management Stock Agreements provide that the
obligations of each of the Management Stockholder and the Purchaser are
subject to the following conditions: (i) the representations and warranties of
the other party to the Management Stock Agreement shall be true and correct on
the date of the closing of the Second Preferred Stock Purchase; (ii) all
waiting periods under the HSR Act shall have either expired or terminated and
(iii) there shall be no injunction or other order issued by a governmental
body and nor statute, rule or regulation prohibiting or otherwise restraining
such sale. In addition, the Purchaser's obligations are also conditioned on
the Purchaser having received all regulatory approvals required under the
Stock Purchase Agreement and on there being no pending or threatened
litigation or proceeding in respect of the transactions contemplated by the
Management Stock Agreement.
 
  Agreement Not To Tender. Under the Management Stock Agreements, the
Management Stockholders are prohibited from tendering the shares of Common
Stock owned beneficially or of record by them in the Offer.
 
  Voting Agreement. Under the Management Stock Agreements, each Management
Stockholder has agreed to vote all of the Shares of Common Stock owned
beneficially or of record by him (i) in favor of the Second Preferred Stock
Purchase and the Management Stock Purchases and any matter that could
reasonably be expected to facilitate such transactions and (ii) against any
action that would (a) result in a breach by the Company or such Management
Stockholder of any covenant, obligation, or representation and warranty under
the Stock Purchase Agreement or the Management Stock Agreements, respectively
or (b) that would interfere with or delay the Second Preferred Stock Purchase
and the Management Stock Purchases and the other transactions contemplated by
the Stock Purchase Agreement or the Management Stock Agreements. Each
Management Stockholder's voting obligations expire (i) on or after the date of
the Second Preferred Stock Purchase or (ii) upon a termination of the
Company's and Purchaser's obligations to consummate the Second Issuance
pursuant to the Stock Purchase Agreement.
 
  Additional Covenants. Subject to the Management Stockholders' fiduciary
duties as directors of the Company, the Management Stock Agreements prohibit
the Management Stockholders from directly or indirectly soliciting,
responding, or proposing a Transaction Proposal. In addition, the Purchaser
has the right to be notified in the event that a Transaction Proposal is
received by the Company.
 
  Termination of Stock Purchase Agreement. In the event of a termination of
the Company's and the Purchaser's obligations to consummate the Second
Issuance pursuant to the terms of the Stock Purchase
 
                                       7
<PAGE>
 
Agreement, the obligations of the Management Stockholders and the Company to
consummate the Management Stock Purchases will also terminate. However, in the
case of Management Stockholders who are executive officers of the Company, the
Purchaser will have a 30-day option to purchase one-half of their Management
Shares for $90.00 per share, unless the termination of the Second Preferred
Stock Purchase was due to the Purchaser's breach of the Stock Purchase
Agreement.
 
  The Management Stockholders are Russell C. Horowitz, John Keister, Michael
J. Riccio, Jr., Dennis Cline, Martin L. Schoffstall and Dr. Oren Etzioni, all
of whom are directors of the Company. Messrs. Horowitz, Keister and Riccio are
executive officers of the Company.
 
Certificate of Designation
 
  The following summary of the Certificate of Designation does not purport to
be complete and is qualified in its entirety by reference to the complete text
of the Certificate of Designation, which has been filed as Exhibit (c) 2 to
Schedule 14D-9 and is incorporated herein by reference. Capitalized terms used
herein and not otherwise defined shall have the meaning ascribed to them in
the Certificate of Designation.
 
  The Series A Preferred Stock is entitled to the rights, preferences and
privileges set forth in the Certificate of Designation.
 
  Number of Shares. The Certificate of Designation designates 300,000 shares
of the Company's authorized Preferred Stock, $.01 par value, to constitute the
Series A Preferred Stock.
 
  Dividends. Pursuant to the Certificate of Designation (i) the Series A
Preferred Stock is not entitled to receive dividends unless and until, among
other things, the Board of Directors of the Company declares a dividend on the
Common Stock and (ii) the Board of Directors may not declare or pay such a
dividend on the Common Stock unless there shall be simultaneous declaration or
payment, as applicable, of a dividend upon the Series A Preferred Stock and
after the payment of the dividends upon the Common Stock and the Series A
Preferred Stock, the Company's net worth exceeds the aggregate liquidation
preference of the Series A Preferred Stock, and (iii) the dividend which is
declared upon each share of Series A Preferred Stock shall be equal in amount
to the dividend payable upon that number of shares of Common Stock acquirable
upon conversion of a share of Series A Preferred Stock immediately before the
declaration of such dividend on the Series A Preferred Stock.
 
  Liquidation, Dissolution or Winding Up. Upon a voluntary or involuntary
liquidation, dissolution or winding up of the Company, (i) the Series A
Preferred Stock shall rank senior to the Common Stock and any other Company
stock that is junior to the Series A Preferred Stock (collectively, the
"Junior Stock"), and (ii) the Series A Preferred Stock shall be entitled to
$1,000 per share (the "Liquidation Preference") plus declared and unpaid
dividends prior to any payment to Junior Stock. Except as set forth in the
previous sentence, holders of shares of Series A Preferred Stock shall not be
entitled to any distribution in the event of liquidation, dissolution or
winding up of the Company.
 
  Voting. Each holder of shares of Series A Preferred Stock shall have the
right to one vote for each share of Common Stock into which such holder's
shares of Series A Preferred Stock could then be converted and, except as
otherwise required by law, shall be entitled to vote with respect to any
question upon which holders of Common Stock have the right to vote; provided,
however, that the shares of Series A Preferred Stock shall not have any voting
power with respect to the election of directors unless and until the making of
any necessary filings required by, and the expiration or termination of any
applicable waiting periods under, the HSR Act.
 
  In addition, the consent of the holders of Series A Preferred Stock, voting
as a class, is required to effect certain corporate actions, including without
limitation, to amend or modify the Company's Certificate of Incorporation or
By-Laws or the Certificate of Designation in any manner that would adversely
affect the powers, preferences or special rights of the Series A Preferred
Stock.
 
  Upon the consummation of the Second Preferred Stock Purchase, and continuing
as long as a majority of the Series A Preferred Stock remains outstanding, the
consent of holders of a majority of the Series A Preferred
 
                                       8
<PAGE>
 
Stock is also required for any of the following corporate actions: (i) any
lease, sale or transfer of at least 30% of the Company's assets; (ii) any
merger, consolidation or other reorganization of the Company which would
result in the stockholders of the Company immediately prior to such
transaction holding less than 66-2/3% of the voting securities of the
surviving corporation; (iii) the acquisition of another entity or business by
any means where the consideration involved has a value of at least
$100,000,000; (iv) the liquidation, dissolution or winding up of the Company;
(v) the commencement by the Company of any voluntary bankruptcy proceeding;
and (vi) the redemption or repurchase of any Junior Stock or stock ranking on
liquidation on parity with the Series A Preferred Stock other than a
repurchase in connection with the termination of employees of the Company.
 
  Conversion Rights. Subject to compliance with the HSR Act, each share of
Series A Preferred Stock is convertible at any time at the option of the
holder into a number of shares of Common Stock equal to the result of dividing
(i) the sum of (A) the aggregate Liquidation Preference of all the Series A
Preferred Stock to be converted plus (B) any declared but unpaid dividends on
such shares, by (ii) the Conversion Price, which initially is set at $66.11
per share of Common Stock, subject to adjustment from time to time for stock
dividends, subdivisions, reclassifications or combinations and for certain
other events. In addition, shares of Series A Preferred Stock will
automatically be converted on the same basis into shares of Common Stock if
(x) a holder transfers such shares to an unaffiliated party or (y) the Company
consummates a transaction which will result in the transfer of 50% or greater
of the voting securities of the Company to an unrelated party.
 
  Anti-dilution. The Certificate of Designation includes certain customary
anti-dilution provisions that are triggered if the Company (i) declares a
dividend or makes a distribution on its Common Stock of shares of Common
Stock; (ii) subdivides or reclassifies the outstanding shares of Common Stock
into a greater number of shares; or (iii) combines or reclassifies the
outstanding Common Stock into a smaller number of shares.
 
  No Redemption Rights. The Series A Preferred Stock is not subject to
mandatory or optional redemption.
 
Registration Rights Agreement
 
  The following summary of the Registration Rights Agreement does not purport
to be complete and is qualified in its entirety by reference to the complete
text of the Registration Rights Agreement, which has been filed as Exhibit (c)
3 to the Schedule 14D-9 and is incorporated herein by reference. Capitalized
terms used herein and not otherwise defined shall have the meaning ascribed to
them in the Registration Rights Agreement.
 
  The Registration Rights Agreement was entered into concurrently with the
Stock Purchase Agreement. The Registration Rights Agreement provides, among
other things, that at any time beginning 180 days after March 15, 1999, the
Holders (defined as the Purchaser and all of its Affiliates and certain
transferees) of a majority of the shares of Common Stock held by all Holders
at the time of any request for registration shall have the right by written
notice (a "Demand Notice") to require the Company to file a registration
statement under the Securities Act; provided, however, that this right may be
exercised on no more than three occasions. Under the Registration Rights
Agreement, a registration request will not be deemed to have been made if the
Registration Statement does not become effective under the Securities Act or
if an order or an injunction interferes or prevents the contemplated method of
distribution.
 
  Pursuant to the Registration Rights Agreement, the Company has the right to
include a primary offering of additional shares of Common Stock, including
shares held by other stockholders of the Company, in any Registration
Statement filed pursuant to a Demand Notice. If the managing underwriter of
such an offering (the "Underwriter") determines in good faith that if all the
shares of Common Stock that the other stockholders (the "Selling Holders") and
the Company wish to include in the Registration Statement were included, the
success of the offering would be materially and adversely affected, then the
total number of shares to be included in the Registration Statement shall be
reduced to the amount recommended by the Underwriter. If the event of such a
reduction in the number of shares to be registered, then (i) unless the
Registration Statement includes all of the Common Stock designated for sale by
all Selling Holders participating in the demand registration, the Registration
Statement shall not include any shares to be offered by the Company or sold by
other stockholders, and (ii) if the Registration Statement does not include
all of the Common Stock designated for sale by such
 
                                       9
<PAGE>
 
Selling Holders, the Common Stock included in the Registration Statement shall
be allocated among such Selling Holders pro rata (based on the number of
shares held by each). The Registration Rights Agreement provides that if the
number of shares requested to be registered is reduced by 15% of more pursuant
to the recommendation of the Underwriter, then the Demand Notice shall not be
deemed to have been made.
 
  In addition, the Registration Rights Agreement allows the Company to defer
the filing of a Registration Statement made pursuant to a Demand Notice under
certain circumstances. In addition to registration rights pursuant to a Demand
Notice, the Registration Rights Agreement provides that the Holders shall have
certain incidental or "piggy-back" registration rights with respect to most
offerings of Common Stock. The Holders' incidental registration rights are,
however, more limited than their registration rights pursuant to a Demand
Notice. The Registration Rights Agreement also includes certain Hold-Back
Agreements, applicable to both the Selling Holders and the Company.
 
  The Registration Rights Agreement provides that expenses relating to the
registration of shares (other than the Selling Holders' legal expenses and
commissions) will be paid by the Company and otherwise contains terms that are
customary to registration rights agreements of its type, including, but not
limited to, rights of indemnification and contribution.
 
Item 4. The Solicitation or Recommendation.
 
  (a) Recommendation of the Board of Directors.
 
  The Board of Directors has unanimously approved the Stock Purchase Agreement
and the transactions contemplated thereby, including the Offer. The Board of
Directors expresses no opinion, however, as to whether stockholders should
accept the Offer and tender their Shares thereunder.
 
  (b) Background; Reasons for the Recommendation.
 
  Background. As part of an on-going strategic effort to expand its business,
the Company has been considering financing alternatives for several months. On
January 18, 1999, a meeting was arranged among representatives of the
Purchaser and Russell C. Horowitz, Chairman and Chief Executive Officer, and
Dino Christofilis, Vice President of Corporate Development, of the Company to
discuss the possibility of an investment in the Company by the Purchaser. At
the meeting, Mr. Horowitz expressed an interest in raising at least $50
million from a strategic investor and stated that although the Company was not
for sale, he was interested in discussing the merits of a strategic
relationship with the Purchaser and wished further to explore the potential
benefits of any relationship.
 
  During late January and the first half of February 1999, representatives of
the Purchaser held numerous discussions with Messrs. Horowitz and
Christofilis, Michael J. Riccio, Jr., a director and Chief Operating Officer
and John Keister, a director and President of the Company, to discuss a
strategic investment by Purchaser in the Company. During these discussions,
the parties considered an investment by the Purchaser of at least $100 million
to $200 million to acquire a significant ownership interest in the Company,
and discussed issues relating to board representation and approval rights for
the Purchaser.
 
  During middle and late February 1999, the Purchaser, together with
representatives of NationsBanc Montgomery Securities LLC, Purchaser's
financial advisor, held a series of meetings and conference calls with the
Company for the purpose of, among other things, conducting financial due
diligence regarding the Company.
 
  During this period, the Purchaser and the Company discussed various
possibilities for the structure of the proposed transaction. The parties
agreed that the Purchaser's investment would be partially or wholly in the
form of a new series of convertible preferred stock. The parties also
discussed the potential terms of the preferred stock, including liquidation
and dividend preferences, voting rights, anti-dilution protection and various
negative covenants. In addition, some of the transaction proposals considered
by the parties contemplated that the Purchaser would obtain majority
representation on the Company's Board of Directors.
 
                                      10
<PAGE>
 
  Throughout late February and early March 1999, the parties continued to hold
discussions to address both the Purchaser's and the Company's concerns and to
evaluate the feasibility of various structures for transactions. On or about
February 27, 1999, the Purchaser delivered a written proposal to the Company
proposing a $200,000,000 investment by the Purchaser in a new series of
convertible preferred stock. The Purchaser and the Company thereafter
exchanged proposals regarding the amount of the investment that would be made
by the Purchaser and the terms of the preferred stock. Throughout these
discussions the Purchaser indicated that, depending on the scope of the
strategic investment it might make, it may have to obtain majority
representation on the Board of Directors. The Company requested that the
Purchaser agree, in addition to purchasing newly-issued preferred stock from
the Company, to conduct a tender offer for a significant number of shares of
the Company's common stock as part of the transaction structure to provide
liquidity to the Company's existing stockholders and to provide the Company
with certain distribution rights through the Purchaser's cable assets. The
Company also indicated that members of the Company's management were prepared
to commit to tender a percentage of their shares in connection with any tender
offer.
 
  On or about March 10, 1999, the Company and the Purchaser agreed on the
basic structure of the transaction, which would involve the acquisition by the
Purchaser of $300 million of a new series of convertible preferred stock, as
well as a tender offer by the Purchaser for a portion of the outstanding
shares of the Company's common stock, although the conversion price for the
preferred stock, the number of shares that the Purchaser would tender for and
the tender price were not agreed to at that time.
 
  On March 10, 1999, the Company's Board of Directors held a telephonic
meeting to discuss the benefits of the proposed transaction with the
Purchaser. The Board discussed the material components of the transaction
including (i) the sale of Series A Convertible Preferred Stock to the
Purchaser, (ii) the Offer and (iii) the potential strategic relationship
between the Company and the other entities which the Purchaser controls. At
the meeting, the Board received the advice of the Company's legal counsel
concerning the legal issues associates with such transactions by publicly held
companies. At such meeting, the Board authorized the engagement of Broadview
International LLC ("Broadview") to review the fairness of the proposed
transaction, from a financial point of view, to the Company's stockholders.
The Board discussed the benefits of a transaction which would include
(i) providing the stockholders with liquidity while retaining a significant
interest in the Company, (ii) providing the Company with significant cash
resources, (iii) providing the Company with a beneficial strategic partner and
(iv) permitting the Company to continue to utilize publicly traded stock as
consideration in acquisitions of other businesses since the Common Stock would
continue to trade on the Nasdaq Stock Market. The Board authorized Messrs.
Horowitz, Riccio, Keister and members of management to continue negotiations
with the Purchaser with the assistance of the Company's financial and legal
advisors.
 
  On March 10, 1999, the Purchaser's counsel provided the Company and its
counsel with preliminary drafts of the transaction documents. On March 11,
1999, the counsel for the Company provided its comments on the transaction
documents. During the next several days, management with the assistance of
their counsel negotiated the terms of the transaction documents. The Purchaser
and the Company, together with their representatives (including legal
counsel), proceeded to negotiate the definitive terms of the stock purchase
agreement, the preferred stock and related agreements. During this process,
the parties continued to negotiate the exact terms of the transaction,
including the conversion price and other rights, preferences and privileges of
the preferred stock, the number of shares to be tendered for, the tender price
and the nature of Company management's participation. Following extensive
negotiations, the parties agreed on the terms of the new series of preferred
stock to be purchased by the Purchaser, the specifics of the tender offer to
be conducted by the Purchaser and the form of Company management's
participation in the transaction.
 
  A meeting of the Board of Directors of the Company was held telephonically
at 4:30 A.M. Pacific Time, on March 15, 1999. The Board received a report on
the status of negotiations with the Purchaser from members of management and
legal counsel, which informed the Board that all material issues had been
resolved. The Board had a full discussion of the sale of Series A Preferred
Stock, the Offer and the sale of stock by management and the various possible
outcomes of the Offer. Additionally, the Board reviewed in detail the terms of
the proposal embodied in the various agreements. The Board again discussed the
various benefits of a transaction which would include (i) providing the
stockholders with liquidity while retaining a significant interest in the
Company,
 
                                      11
<PAGE>
 
(ii) providing the Company with significant cash resources, (iii) providing
the Company with a beneficial strategic partner and (iv) permitting the
Company to continue to utilize publicly traded stock as consideration in
acquisitions of other businesses, since the Common Stock would continue to
trade on the Nasdaq Stock Market. The Board of Directors also discussed the
proposed (i) sale to the Purchaser by the executive officers and directors of
36% of their respective stock holdings including vested options (determined as
of April 4, 1999), and (ii) accceleration of vesting of 35% of all outstanding
unvested options held by all optionees. The Board considered the sale of
shares to Purchaser by the executive officers and directors to be equitable
since the Purchaser would be making a tender offer to purchase 36% of the
outstanding Common Stock at the same price at which such executives and
directors will sell their shares of Common Stock. The Board considered the
acceleration of a portion of all outstanding options to be equitable in light
of the Purchaser's significant cash investment in the Company, and the public
stockholders' opportunity to obtain liquidity for up to 36% of the outstanding
shares of Common Stock in the aggregate. Broadview rendered an oral opinion
(which opinion was subsequently confirmed by delivery of a written opinion
dated March 15, 1999) to the effect that, as of the date of such opinions and
based upon and subject to certain matters stated therein, the transactions
contemplated by the Stock Purchase Agreement are fair, from a financial point
of view, to the holders of the Common Stock. In addition, the Board voted
unanimously to approve the Stock Purchase Agreement, the Offer, the
Registration Rights Agreement, the Certificate of Designation and the
Management Stock Agreements.
 
  On March 15, 1999, the Company and Purchaser executed and delivered the
transaction agreements, including the Stock Purchase Agreement and the
Registration Rights Agreement, and the Purchaser and the Company's directors,
including three directors who are executive officers of the Company, executed
and delivered the Management Stock Agreements.
 
 Recommendation of the Board of Directors.
 
  The Board of Directors, by unanimous vote of all of the directors, has
approved the Stock Purchase Agreement and the transactions contemplated
thereby, including the Offer. The Board has expressed no opinion, however, as
to whether stockholders should accept the Offer and tender their Shares
thereunder. The Board remains neutral as to whether stockholders should tender
their Shares primarily because the Company will remain a publicly traded
company following the consummation of the Offer. As a result, the fair market
value of its shares will remain subject to market fluctuations and public
stockholders may realize greater profits by holding their shares than by
tendering them. Each stockholder should consider carefully the terms of the
Offer when determining whether or not to tender shares.
 
  In approving the Stock Purchase Agreement and the transactions contemplated
thereby, the Board of Directors considered the following material factors:
 
    (i) The terms of the Stock Purchase Agreement, the Registration Rights
  Agreement, the Certificate of Designation and the Management Stock
  Agreements, which were the product of arm's length negotiations among the
  parties;
 
    (ii) The Company's increased cash resources as a result of the Company's
  cash infusion by the Purchaser;
 
    (iii) The opportunity to provide both public and employee stockholders
  with an opportunity to obtain liquidity for a portion of their equity
  holdings in the Company;
 
    (iv) The oral opinion of Broadview delivered to the Board at the March
  15, 1999 meeting (which was subsequently confirmed in writing), more fully
  described below; and
 
    (v) The potential strategic benefit to the Company from a distribution
  agreement with cable companies operated by affiliates of the Purchaser,
  which agreement the parties would negotiate in good faith after the closing
  of the Second Issuance.
 
  The Board of Directors did not assign relative weight to the above factors
or determine that any factor was of particular importance. Rather, the Board
of Directors view this position and its recommendations as being based on the
totality of the information presented to it and considered by it.
 
                                      12
<PAGE>
 
  Opinion of Financial Advisor. The Board of Directors of the Company retained
Broadview to act as its financial advisor and to render an opinion to the
Board of Directors of the Company as to the fairness of the Offer, from a
financial point of view, to be received by the stockholders of the Company. On
March 15, 1999, Broadview delivered its oral opinion to the Board of Directors
of the Company and on March 15, 1999, Broadview delivered its written opinion
to the Board of Directors of the Company to the effect that, as of such date,
the Offer Price to be received by the Company's stockholders in the Offer was
fair, from a financial point of view, to the stockholders of the Company (the
"Broadview Opinion"). No restrictions were imposed by the Company's Board of
Directors upon Broadview with respect to investigations made or procedures
followed by Broadview in rendering its opinion.
 
  The full text of the Broadview Opinion is attached hereto and has been filed
as Exhibit (c)6 to the Schedule 14D-9. The Company stockholders are urged to,
and should, read the Broadview Opinion carefully in its entirety for
assumptions made, matters considered and limits of the review by Broadview.
The Broadview Opinion is addressed to the Board of Directors of the Company
and does not constitute a recommendation to any holder of Shares as to how
such holder should respond to the Offer.
 
Item 5. Persons Retained, Employed or to Be Compensated.
 
  For its services in connection with the Transactions, the Company is
obligated to pay Broadview a total transaction fee of approximately $450,000
(the "Transaction Fee"). The Transaction Fee became payable upon delivery of
the Broadview Opinion in writing. The Company also has agreed to reimburse
Broadview for its out-of-pocket expenses, including reasonable fees and
expenses of its legal counsel, not in excess of $20,000 and to indemnify
Broadview and certain related persons or entities against liabilities arising
out of its engagement.
 
Item 6. Recent Transactions and Intent with Respect to Securities.
 
  (a) No transactions in the Shares have been effected during the past sixty
(60) days by the Company or, to the best of the Company's knowledge, by any
executive officer, director, affiliate or subsidiary of the Company.
 
  (b) None of the Company's directors or executive officers will tender Shares
pursuant to the Offer. Each of the Company's directors and executive officers
has entered into a Management Stock Purchase Agreement pursuant to which he
will sell shares to the Purchaser at the Offer Price.
 
Item 7. Certain Negotiations and Transactions by Subject Company.
 
  (a) Except as set forth herein, the Company is not engaged in any
negotiation in response to the Offer which relates to or would result in (i)
an extraordinary transaction, such as a merger or reorganization, involving
the Company or any subsidiary of the Company; (ii) a purchase, sale or
transfer of a material amount of assets by the Company or any subsidiary of
the Company; (iii) a tender offer for or other acquisition of securities by or
of the Company; or (iv) any material change in the present capitalization or
dividend policy of the Company.
 
  (b) Except as set forth herein, there are no transactions, Board of
Directors' resolutions, agreements in principle or signed contracts in
response to the Offer that relate to or would result ion one or more of the
events referred to in Item 7(a) above.
 
Item 8. Additional Information to Be Furnished.
 
  There is no additional information necessary to make the required
statements, in light of the circumstances under which they were made, not
materially misleading.
 
                                      13
<PAGE>
 
Item 9. Material to Be Filed as Exhibits.
 
<TABLE>
<CAPTION>
 Exhibit
   No.
 -------
 <C>     <S>
 (a)     Not Applicable
 
 (b)     Not Applicable
 
 (c)
         Exhibit-1 Stock Purchase Agreement, dated March 15, 1999, by and
                   between Go2Net, Inc. and Vulcan Ventures Incorporated.
   
         Exhibit-2 Certificate of Designation.
 
         Exhibit-3 Registration Rights Agreement, dated March 15, 1999, by and
                   between Go2Net, Inc. and Vulcan Ventures Incorporated.
 
         Exhibit-4.1 Form of Stock Purchase and Voting Agreement, dated March
                     15, 1999, between the Vulcan Ventures Incorporated and each
                     non-executive officer director of the Company.
 
         Exhibit-4.2 Form of Stock Purchase and Voting Agreement, dated March
                     15, 1999 between the Vulcan Ventures Incorporated and each
                     executive officer director of the Company.
 
         Exhibit-5 Amended Proxy Statement for the Annual Meeting of
                   Stockholders filed February 17, 1999.
 
         Exhibit-6 Opinion of Broadview International LLC *
 
         Exhibit-7 Press Release issued by Go2Net, Inc., dated March 15, 1999.
 
         Exhibit-8 Letter to Shareholders of Go2Net, Inc. *
 
 (d)     Not Applicable
 
 (e)     Not Applicable
 
 (f)     Not Applicable
</TABLE>
- --------
* Included in copies mailed to shareholders.
 
                                       14
<PAGE>
 
                                   SIGNATURE
 
  After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
 
Dated: March 19, 1999                     GO2NET, INC..
 
                                          By: /s/ Russell C. Horowitz
                                            ---------------------------------
                                          Russell C. Horowitz
                                          Chief Executive Officer
 
                                      15

<PAGE>
 
                                                                       EXHIBIT 1

                           STOCK PURCHASE AGREEMENT
                           -------------------------

                                    BETWEEN
                                    -------

                                  GO2NET, INC.
                                  ------------

                                      AND
                                      ---

                          VULCAN VENTURES INCORPORATED
                          ----------------------------

                                 MARCH 15, 1999
                                 --------------
<PAGE>
 
                            STOCK PURCHASE AGREEMENT
                            ------------------------

     This STOCK PURCHASE AGREEMENT is made as of March 15, 1999 between GO2NET,
INC. (the "Company"), a corporation organized under the laws of the State of
Delaware, and VULCAN VENTURES INCORPORATED, a corporation organized under the
laws of the State of Washington ("Purchaser").

     WHEREAS, the Company wishes to sell to Purchaser 300,000 shares of the
Company's Series A Convertible Preferred Stock, $.01 par value (the "Series A
Preferred Stock"), on the terms and conditions hereinafter provided;

     WHEREAS, as an inducement to Purchaser to enter into this Agreement,
certain executive officers and directors of the Company (the "Management
Stockholders") have entered into agreements with Purchaser (the "Management
Agreements") pursuant to which, among other things (i) each Management
Stockholder has agreed to sell to Purchaser, and Purchaser has agreed to
purchase from him, certain of his shares of the Company's Common Stock, $.01 par
value (the "Common Stock") (including certain shares of Common Stock issuable
pursuant to the exercise of vested stock options) aggregating a total of
1,403,312 shares of Common Stock under all the Management Agreements taken
together, at $90 per share, and (ii) each Management Stockholder has agreed to
vote all of his shares of Common Stock in favor of the issuance to Purchaser of
the Series A Preferred Stock to be issued at the Second Closing (as defined
below), in each case upon the terms and subject to the conditions set forth
therein; and

     WHEREAS, Purchaser will commence, within five (5) business days of the date
hereof, at a price of $90 per share net to the seller in cash, a tender offer
(the "Offer") for up to 3,596,688 shares of Common Stock (the "Offer Shares"),
which shares, together with the maximum number of shares of Series A Preferred
Stock that may be purchased by Purchaser under this Agreement, would equal at
least 51% of the outstanding shares of Common Stock (assuming conversion into
Common Stock, at the initial conversion rate, of all such shares of Series A
Preferred Stock).

     NOW, THEREFORE, in consideration of the foregoing and the mutual covenants
contained in this Agreement, the Company and Purchaser agree as follows:

     1.  Purchase and Sale of Shares.  On the terms and subject to the
         ---------------------------
conditions set forth herein, the Company agrees to issue and sell to Purchaser,
and Purchaser agrees to purchase from the Company, (a) at the First Closing (as
defined below), 167,507 shares (the "First Issuance Shares") of Series A
Preferred Stock, and (b) at the Second Closing (as defined below), an additional
132,493 shares of Series A Preferred Stock (the "Second Issuance Shares," and
collectively with the First Issuance Shares, the "Shares"), in each case for a
purchase price of One Thousand Dollars ($1,000) per share. The Series A
Preferred Stock shall have the terms designated in the Certificate of
Designation of Series A Convertible Preferred Stock attached hereto as Exhibit A
                                                                       ---------
(the "Certificate of Designation").

                                      -1-
<PAGE>
 
     2.  Closing; Deliveries.
         ------------------- 

         2.1.  First Closing.  The closing of the purchase and sale of the 
               -------------
First Issuance Shares (the "First Closing") shall occur at the offices of Irell
& Manella LLP ("I&M"), 1800 Avenue of the Stars, Suite 900, Los Angeles,
California 90067, concurrently with the execution of this Agreement. At the
First Closing, the Company shall deliver to Purchaser one or more stock
certificates evidencing the First Issuance Shares registered in the name of
Purchaser and Purchaser shall pay to the Company the purchase price for the
First Issuance Shares $25,000 by check or wire transfer and the balance in the
form of a promissory note in the form of Exhibit B hereto. At the First Closing,
                                         ---------
the parties will also duly execute and deliver the Registration Rights Agreement
in the form of Exhibit C hereto (the "Registration Rights Agreement") and the
               ---------
Purchaser shall receive an opinion from Hutchins, Wheeler & Dittmar as to
certain matters. The date on which the First Closing occurs is hereinafter
referred to as the "First Closing Date." The First Closing shall occur prior to
any public announcement of the tender offer contemplated hereby.

          2.2.    Second Closing.  The closing of the purchase and sale
                  --------------
of the Second Issuance Shares (the "Second Closing") shall occur at the offices
of I&M as soon as practicable (but not more than three (3) business days) after
the satisfaction or waiver of all of the conditions to the Second Closing set
forth herein, or at such other place and time as the Company and Purchaser may
agree. At the Second Closing, the Company shall deliver to Purchaser one or more
stock certificates evidencing the Second Issuance Shares registered in the name
of Purchaser and Purchaser shall pay to the Company the purchase price for the
Second Issuance Shares by check or wire transfer. The date on which the Second
Closing occurs is hereinafter referred to as the "Second Closing Date."

     3.  Representations and Warranties of the Company.  The Company hereby
         ---------------------------------------------                     
represents and warrants to Purchaser as follows (it being agreed that for
purposes of the representations and warranties set forth in this Section 3, the
term the "Company" shall be deemed to refer to the Company and each of its
subsidiaries on a consolidated basis, except where the context reasonably
indicates otherwise):

          3.1.  Organization and Qualification.  The Company is a corporation
                ------------------------------
duly organized, validly existing and in good standing under the laws of its
state of incorporation, has all requisite corporate power and authority to
conduct its business as currently conducted and to enter into and to carry out
and perform its obligations under the Transaction Documents. For purposes of
this Agreement, "Transaction Documents" shall mean (a) this Agreement, (b) the
Registration Rights Agreement, and (c) the Certificate of Designation. The
Company is duly qualified as a foreign corporation and is in good standing in
each jurisdiction in which the failure to be so qualified or in good standing
could reasonably be expected to have a material adverse effect on the business,
properties, results of operations or financial condition of the Company and its
subsidiaries taken as a whole, other than any adverse effect following the date
of this Agreement that the Company shall have demonstrated is substantially
attributable to (i) the transactions contemplated by this Agreement or the
announcement of the transactions contemplated by this Agreement or (ii) any
material economic downturn in the Internet industry generally or any material
national economic downturn (a "Material Adverse Effect").

                                      -2-
<PAGE>
 
          3.2.  Authorized Capital Stock.  As of the date hereof, the
                ------------------------
authorized capital stock of the Company consists of (a) 50,000,000 shares of
Common Stock, and (b) 1,000,000 shares of Preferred Stock, $.01 par value per
share, 300,000 shares of which are designated as Series A Preferred Stock. As of
March 11, 1999, there were 12,732,545 shares of Common Stock outstanding and no
shares of Preferred Stock outstanding. All of the outstanding shares of Common
Stock have been duly authorized and validly issued and are fully paid and
nonassessable. The Company has reserved for issuance upon conversion of the
Series A Preferred Stock 4,537,891 shares of Common Stock. The Company has
reserved for issuance upon exercise of options granted under its 1996 Stock
Option Plan ("Company Option Plan") and outside such plan an aggregate of
5,182,293 shares of Common Stock. The Company's Board of Directors has
authorized an increase in the number of shares of Common Stock reserved for
issuance under the Company Option Plan from 5,000,000 to 8,000,000 shares of
Common Stock, subject to stockholder approval. The Company also assumed the
outstanding options under the former Silicon Investor and Web21 stock option
plans (the "Assumed Option Plans"), the shares under which are in addition to
the shares available under the Company Option Plan. An aggregate of 121,944
shares of Common Stock are reserved for issuance upon exercise of options
pursuant to the Assumed Option Plans. As of March 11, 1999, there were not
outstanding or existing any options, warrants, rights (including conversion or
preemptive rights) or agreements for the purchase or acquisition from the
Company of any shares of its capital stock or any securities exercisable for or
convertible into shares of its capital stock, except for options to purchase an
aggregate of 5,304,237 shares of Common Stock outstanding under the Company
Option Plan and the Assumed Option Plans.

          3.3.  Subsidiaries.    Except as set forth in Schedule 3.3, the 
                ------------                            ------------
Company (a) owns no equity securities of any other corporation, limited
partnership or similar entity, and (b) is not a participant in any joint
venture, partnership or similar arrangement.

          3.4.  Due Execution, Delivery and Performance of the Agreement; 
                --------------------------------------------------------
No Conflict.
- -----------
      
                3.4.1.  Subject only to approval of the issuance and sale to
Purchaser of the Second Issuance Shares by the holders of the Common Stock, the
execution, delivery and performance of the Transaction Documents have been duly
authorized by all necessary corporate action on the part of the Company. The
Company's Board of Directors has approved the Certificate of Designation. This
Agreement has been, and when executed and delivered at the First Closing or the
Second Closing (as the case may be) the other Transaction Documents will be,
duly executed and delivered by the Company and constitutes, or when executed and
delivered at the First Closing or the Second Closing (as the case may be) will
constitute, valid and binding obligations of the Company, enforceable against it
in accordance with their respective terms, except as may be limited by
bankruptcy, insolvency, reorganization, moratorium and other similar laws and
equitable principles relating to or limiting creditors' rights generally.

                3.4.2.  The execution, delivery and, subject to obtaining the
consents set forth in Schedule 3.4, performance by the Company of the
                      ------------ 
Transaction Documents and the consummation of the transactions contemplated
thereby will not, except in each case where the effect of non-compliance could
not, individually or in the aggregate, reasonably 

                                      -3-
<PAGE>
 
be expected to have a Material Adverse Effect, (i) modify, breach or constitute
grounds for the occurrence or declaration of a default under or give rise to a
right to terminate any agreement, license, indenture, undertaking or other
instrument to which the Company is a party or by which it or any of its assets
may be bound or affected, (ii) violate any provision of law or any regulation or
any order, judgment, or decree of any court or other agency of government to
which the Company is subject, (iii) violate any provision of the Restated
Certificate of Incorporation (the "Certificate of Incorporation") or By-Laws of
the Company, or (iv) result in the creation or imposition of (or the obligation
to create or impose) any liens, mortgages, pledges, charges, claims or other
encumbrances (collectively, "Liens") on any of the Company's properties.

          3.5.  State Takeover Statutes. The Board, at a meeting duly called (or
                -----------------------
for which notice was duly waived by all directors of the Company) and held on
March 14, 1999, has unanimously approved the terms of this Agreement and the
other Transaction Documents and the consummation of the transactions
contemplated hereby and thereby (including without limitation the sale and
issuance to Purchaser of the Shares pursuant to this Agreement, and Purchaser's
acquisition of shares of Common Stock pursuant to the Management Agreements and
the Offer) and such approval constitutes approval of such transactions by the
Board under the provisions of Section 203 of the Delaware General Corporation
Law (the "DGCL") and Chapter 23B.19 of the Washington Business Corporation Act
(the "WBCA"), and constitutes all actions necessary to ensure that the
restrictions contained in Section 203 of the DGCL and Chapter 23B.19 of the WBCA
will not apply to Purchaser in connection with or following such transactions.
To its knowledge, no other state takeover statute is applicable to the
transactions contemplated by this Agreement and the other Transaction Documents.

          3.6.  Issuance, Sale and Delivery of the Shares.
                ----------------------------------------- 

                3.6.1.  When issued in compliance with the provisions of this
Agreement, the Shares will be validly issued, fully paid and nonassessable, and
will be free of any Liens, other than restrictions on transfer under state
and/or federal securities laws. The sale of the Shares is not subject to any
preemptive rights or rights of first refusal that have not been properly waived
or complied with. Upon the filing with the Delaware Secretary of State and
effectiveness of the Certificate of Designation, the rights, privileges and
preferences of the Series A Preferred Stock set forth in the Certificate of
Designation will constitute the valid and binding obligations of the Company,
enforceable against it in accordance with their respective terms, except as may
be limited by bankruptcy, insolvency, reorganization, moratorium and other
similar laws and equitable principles relating to or limiting creditors' rights
generally.

                3.6.2.  The shares of Common Stock that are issuable upon
conversion of the Series A Preferred, when so issued, will be validly issued,
fully paid and nonassessable, and will be free of any Liens, other than
restrictions on transfer under state and/or federal securities laws. Issuance of
such shares of Common Stock is not subject to any preemptive rights or rights of
first refusal that have not been properly waived or complied with.

                                      -4-
<PAGE>
 
          3.7.  Governmental Consent. No consent, approval or authorization of,
                --------------------
or declaration or filing with, any governmental authority on the part of the
Company is required for the execution and delivery of the Transaction Documents
or the sale of the Shares to Purchaser pursuant to this Agreement, except for
the filing of the Certificate of Designation and, to the extent applicable, the
required filing under the Hart-Scott-Rodino Antitrust Improvements Act of 1976,
as amended (the "HSR Act"), and the expiration or early termination of the
waiting period thereunder.

          3.8.  SEC Reports; Financial Statements.
                --------------------------------- 

                3.8.1.  The Company has filed all forms, reports and documents
(except for employment agreements with certain executive officers of the
Company, copies of which have been provided to Purchaser (the "Executive
Employment Agreements")) required to be filed by it with the Securities and
Exchange Commission (the "SEC") since and including the filing date of the
Registration Statement with respect to the Company's initial public offering
(the "SEC Reports"). The SEC Reports (x) were prepared in accordance with the
requirements of the Securities Act of 1933, as amended (the "Securities Act")
and the Exchange Act, as the case may be, and the rules and regulations
thereunder and (y) did not at the time they were filed, contain any untrue
statement of a material fact or omit to state a material fact required to be
stated therein or necessary in order to make the statements made therein, in the
light of the circumstances under which they were made, not misleading.

                3.8.2.  Each of the financial statements (including, in each
case, any notes thereto) of the Company included in the SEC Reports (the
"Financial Statements"), was prepared in accordance with GAAP (subject, in the
case of unaudited statements, to the absence of footnotes thereto and to normal
and recurring year-end adjustments which were not and are not expected to be
material in amount) and each fairly presented the financial position, results of
operations and cash flows of the Company as at the respective dates thereof and
for the respective periods indicated therein (except as may be indicated in the
notes thereto) in all material respects.

                3.8.3.  Except as set forth in Schedule 3.8 hereto, to the
                                               ------------
Company's knowledge, the Company has no liability or obligation (whether
accrued, absolute, contingent or otherwise) other than (a) liabilities and
obligations reflected on the unaudited balance sheet of the Company as of
December 31, 1998 contained in the Financial Statements (the "Unaudited Balance
Sheet"), and (b) liabilities or obligations incurred since December 31, 1998 in
the ordinary course of business consistent with past practice or that,
individually or in the aggregate, could not reasonably be expected to have a
Material Adverse Effect.

                3.9.  Proxy Statement; Offer Documents. The Proxy Statement
                      --------------------------------
described in Section 5.3, including any amendments or supplements thereto, shall
not, at the time filed with the SEC, as of the date mailed to the Company's
stockholders or at the time of the Stockholders Meeting (as defined in Section
5.2), contain any untrue statement of a material fact or omit to state any
material fact required to be stated therein or necessary in order to make the
statements therein, in light of the circumstances under which they are made, not
misleading. Neither the Schedule 14D-9 (as defined in Section 7.8), nor any of
the 

                                      -5-
<PAGE>
 
information supplied by the Company for inclusion in the Offer Documents (as
defined in Section 7.7), shall, at the respective times such Schedule 14D-9, the
Offer Documents or any amendments or supplements thereto are filed with the SEC
or are first published, sent or given to shareholders, as the case may be,
contain any untrue statement of a material fact or omit to state any material
fact required to be stated therein or necessary in order to make the statements
therein, in the light of the circumstances under which they were made, not
misleading. Notwithstanding the foregoing, the Company makes no representation
or warranty with respect to any information provided by Purchaser specifically
for use in the Proxy Statement or the Schedule 14D-9. The Proxy Statement and
the Schedule 14D-9 will comply as to form in all material respects with the
provisions of the Exchange Act and the rules and regulations thereunder.

          3.10.  Absence of Litigation. Except as set forth on Schedule 3.10
                 ---------------------                         -------------
hereto, there is no claim, action, proceeding or investigation pending or, to
the knowledge of the Company, threatened against the Company, any director or
officer of the Company or any property or asset of the Company, before any
court, arbitrator or administrative, governmental or regulatory authority or
body, domestic or foreign that individually or in the aggregate could reasonably
be expected to have a Material Adverse Effect on the Company. Except as set
forth on Schedule 3.10 hereto, neither the Company nor any of its properties or
         -------------
assets is subject to any order, writ, judgment, injunction, decree,
determination or award that individually or in the aggregate could reasonably be
expected to have a Material Adverse Effect on the Company.

          3.11.  Absence of Certain Changes or Events. Except as disclosed in
                 ------- -- ------- ------- -- ------
the Company's Annual Report on Form 10-K for the fiscal year ending September
30, 1998, the Quarterly Report on Form 10-Q for the period ending December 31,
1998 or in Schedule 3.11, or as specifically contemplated by this Agreement,
           -------------
since September 30, 1998 there has not been (i) any transaction, commitment,
dispute or other event or condition (financial or otherwise) of any character
(whether or not in the ordinary course of business) individually or in the
aggregate which has had or could reasonably be expected to have a Material
Adverse Effect; (ii) any damage, destruction or loss, whether or not covered by
insurance, which, individually or in the aggregate, could reasonably be expected
to have a Material Adverse Effect; (iii) any declaration, setting aside or
payment of any dividend or other distribution (whether in cash, stock or
property) with respect to the capital stock of the Company; (iv) except for
normal increases in the ordinary course of business and except for the execution
of amended and restated employment agreements entered into with certain
executive officers (copies of which have been provided to Purchaser), any
increases by the Company in the wages, salaries, compensation, pension or other
fringe benefits or perquisites payable to any executive officer or director,
grants by the Company of any severance or termination pay, execution by the
Company of any contract to make or grant any severance or termination pay, or
payments by the Company of any bonus, in each case with respect to any such
executive officer or director, other than pursuant to preexisting agreements or
arrangements; or (v) entry into any commitment or transaction material to the
Company (including, without limitation, any borrowing or sale of assets) except
in the ordinary course of business consistent with past practice.

                                      -6-
<PAGE>
 
          3.12.  Compliance with Laws; Permits. The Company has at all times
                 -----------------------------
complied, and it currently in compliance, with all applicable statutes, rules,
regulations and orders of the United States or any state in which the Company is
engaged in business and has obtained all required licenses, permits and other
approvals of any governmental authority, except where a failure to comply or
obtain such approvals, individually or in the aggregate, could not reasonably be
expected to have a Material Adverse Effect.

          3.13.  Material Contracts. Each of the contracts required to be filed
                 ------------------
as contracts as exhibits to the SEC Reports (the "Material Contracts")
(including all amendments, modifications and waivers) (a) except for the
Executive Employment Agreements, has been filed with the SEC, (b) has been duly
authorized, executed and delivered by the parties thereto, (c) remains in full
force and effect to the extent of its terms without any amendment, modification
or waiver not reflected in the Material Contracts, (d) is binding on the parties
thereto in accordance with and to the extent of its terms and applicable laws,
and (e) is not subject to, and the Company has not received any written notice
threatening or declaring, termination as a result of any alleged uncured breach
or default. The Company has performed all material obligations required to be
performed by it to date under each Material Contract, and the Company is not in
material breach or default under any Material Contract. To the Company's
knowledge, without a specific review having been conducted by the Company, no
other party to any Material Contract is in material breach or default thereunder
or in material violation thereof, and no condition exists that with notice or
lapse of time or both would constitute a material violation thereof or a
material default thereunder.

          3.14.  Intellectual Property Rights.
                 ---------------------------- 

                 3.14.1.  The Company owns or has licenses to use registered
copyrights, copyright registration and copyright applications, trademark
registrations and applications for registration, patents and patent
applications, trademarks, service marks, trade names, Internet domain names and
other intellectual property rights (collectively, "Intellectual Property
Rights") which are sufficient to carry on the business of the Company as
presently conducted, except where a failure to own or license Intellectual
Property Rights could not, either individually or in the aggregate, reasonably
be expected to have a Material Adverse Effect on the Company.

                3.14.2.  To the Company's knowledge, the operation of the
business of the Company does not, and except as identified on Schedule 3.14, the
                                                              -------------
Company has not received any notice from any person claiming that the business
of the Company does infringe or misappropriate the Intellectual Property Rights
of any person, violate any export control law or regulation, violate the rights
of any person (including rights to privacy or publicity), or constitute unfair
competition or trade practices under any applicable laws.

                3.14.3.  Except as set forth on Schedule 3.14, to the 
                                                -------------
knowledge of the Company, no person is infringing or misappropriating any
Intellectual Property Rights owned or licensed by the Company or engaging in
other conduct that may diminish or undermine such Intellectual Property Rights,
such as the disclosure of Company confidential information, except for any such
infringements that, individually or in the aggregate, could not reasonably be
expected to have a Material Adverse Effect.

                                      -7-
<PAGE>
 
                3.14.4.  The Company has taken all reasonable steps to protect
the Company's rights in confidential information and trade secrets of the
Company or provided by any other person to the Company subject to a duty of
confidentiality. Without limiting the foregoing, the Company has, and enforces,
a policy requiring each of its executive officers and research and development
personnel to execute proprietary information, confidentiality and invention and
copyright assignment agreements, and all such individuals have executed such an
agreement.

          3.15.  Certain Matters Regarding Employees. To the best knowledge of
                 -----------------------------------
the Company, no officer or key employee of the Company is subject to any
contract, agreement, undertaking, commitment or instrument (including any no
hire or non-competition agreements) which would impair his or her ability to
perform the services on behalf of Company contemplated to be performed by such
officers or key employee.

          3.16.  Tax Matters.
                 ----------- 

                 3.16.1.  The Company (i) has timely filed all material Tax
Returns required to be filed by it as of the date hereof, (ii) has used its
commercially reasonable efforts to maintain all required records with respect to
any liability for Taxes for taxable years with respect to which the statute of
limitations has not yet expired, regardless of whether such liability has been
previously assessed in whole or in part or is assessed in whole or in part after
the date of this Agreement, and (iii) has timely paid, or has made appropriate
provision on its balance sheet (in accordance with GAAP) for, all Taxes due or
claimed to be due from it by any Governmental Body with respect to any liability
for Taxes except where such failure, individually or in the aggregate, could not
reasonably be expected to have a Material Adverse Effect on the Company. All Tax
Returns described in clause (i) are true, correct and complete in all material
respects. With respect to periods commencing on or after September 30, 1996, the
Company has not incurred any liability for Taxes which could reasonably be
expected to have a Material Adverse Effect other than (i) as set forth on
Schedule 3.16, (ii) as reflected on the audited balance sheet of the Company as
- -------------
of September 30, 1998 contained in the Financial Statements (the "Audited
Balance Sheet") or the Unaudited Balance Sheet, or (iii) federal and state
income taxes payable on the Company's income after December 31, 1998. There are
no material Liens with respect to Taxes upon any of the Company's properties or
assets, except for current Taxes not yet due. 

                3.16.2. Except as set forth in Schedule 3.16, to the Company's
knowledge, none of the Tax Returns of the Company have been or is currently
being audited or examined by the Internal Revenue Service (the "IRS"). Except to
the extent reserved for in the Audited Balance Sheet, no material issue of which
the Company has received notice has been raised by a Governmental Body in any
audit or examination which reasonably could be expected to result in a proposed
deficiency, penalty or interest for any other period, which could reasonably be
expected to have a Material Adverse Effect on the Company.

                3.16.3.  There are no outstanding agreements or waivers
extending the statutory period of limitation applicable to any Tax Returns
required to be filed by, or which include or are treated as including, the
Company.

                                      -8-
<PAGE>
 
                3.16.4.  The Company is not involved in or subject to any joint
venture, partnership or other arrangement or contract which is treated as a
partnership for federal, state, local or foreign income tax purposes.

                3.16.5.  All material elections with respect to Taxes affecting
the Company as of the date hereof are set forth in Schedule 3.16. No consent to
                                                   -------------
the application of section 341(f)(2) of the Code (as defined below) has been
filed with respect to any property or assets held, acquired, or to be acquired
by the Company.

                3.16.6.  There are no tax sharing agreements or similar
arrangements with respect to or involving the Company.

                3.16.7.  The Company was not included and is not includible in
any consolidated or unitary Tax Return with any corporation other than such a
return of which the Company is the common parent corporation.

                3.16.8.  The Company has not agreed to and is not required to
make any material adjustment under section 481(a) of the Internal Revenue Code
of 1986, as amended (the "Code").

                3.16.9.   "Tax" or "Taxes", as the context may require, include:
(i) any income, alternative or add-on minimum tax, gross income, gross receipts,
franchise, profits, sales, use, ad valorem, business license, withholding,
payroll, employment, excise, stamp, transfer, recording, occupation, premium,
property, value added, custom duty, severance, windfall profit or license tax,
including estimated taxes relating to any of the foregoing, or other similar tax
or other like assessment or charge of similar kind whatsoever together with any
interest and any penalty, addition to tax or additional amount imposed by any
Governmental Body responsible for the imposition of any such Tax; or (ii) any
liability of a Person for the payment of any taxes, interest, penalty, addition
to tax or like additional amount resulting from the application of Treas. Reg.
(S) 1.1502-6 or comparable provisions of any Governmental Body in respect of a
consolidated or combined return.

                3.16.10.  "Tax Return" means any return (including any
information return), report, statement, schedule, notice, form, or other
document or information filed with or submitted to, or required to be filed with
or submitted to, any Governmental Body in connection with the determination,
assessment, collection, or payment of any Tax or in connection with the
administration, implementation, or enforcement of or compliance with any Law
relating to any Tax.

          3.17.  Title to Properties; Liens and Encumbrances. The Company has
                 -------------------------------------------
good and marketable title to all of its material owned properties and assets and
such properties and assets are not subject to any Liens, except for (a) Liens
under the line of credit between the Company and Imperial Bank, (b) immaterial
Liens which arise in the ordinary course of business (including without
limitation Liens from current taxes not yet due and payable), and (c) Liens
which individually or in the aggregate could not reasonably be expected to have
a Material Adverse Effect on the Company or its material properties. All
material leases, subleases, conditional sale contracts and other agreements
pursuant to which the Company leases or otherwise uses real or personal property
(collectively, "Leases") are in 

                                      -9-
<PAGE>
 
good standing and are valid and effective in accordance with their respective
terms. The Company has performed its obligations in all material respects to
date under all such Leases.

          3.18.  Employee Benefit Plans.  Except as listed in Schedule 3.18
                 ----------------------                       -------------
or as described in the SEC Reports or as could not, either individually or in
the aggregate, reasonably be expected to have a Material Adverse Effect, the
Company does not maintain, sponsor, or contribute to any program or arrangement
that is an "employee welfare benefit plan," as that term is defined in Section
3(1) of the Employee Retirement Income Security Act of 1974, as amended
("ERISA"), or any similar employment, severance or other arrangement or policy
of the Company (whether written or oral) providing for insurance coverage
(including self-insured arrangements), workers' compensation, disability
benefits, supplemental unemployment benefits, vacation benefits, fringe benefits
or for deferred compensation, bonuses, stock options, stock appreciation or
other forms of incentive compensation or post-retirement insurance, compensation
or benefits (a "Plan"). Neither the Company nor or any member of the same
controlled group of businesses as the Company within the meaning of Section
4001(a)(14) of ERISA (an "ERISA Affiliate") maintains or is obligated to
contribute to, or has ever maintained or been obligated to contribute to, any
"pension plan" within the meaning of Section 3(2) of ERISA, or any
"multiemployer plan" within the meaning of Section 3(37) of ERISA (a "Pension
Plan"). Each Plan which is subject to ERISA is in substantial compliance with
ERISA. None of the Plans provides or provided post-retirement medical or health
benefits. None of the Plans is or was a "welfare benefit fund," as defined in
Section 419(e) of the Code, or an organization described in Sections 501(c)(9)
or 501(c)(20) of the Code. The Company is not and never has been a party to any
collective bargaining agreement. Except as disclosed in the SEC Reports, the
Company has not announced or otherwise made any commitment to create or amend
any Plan, and neither the Company nor any ERISA Affiliate has announced or
otherwise made any commitment to create or begin contributing to any Pension
Plan. All contributions required to be made under the terms of each Plan have
been timely made. Each Plan which is required to comply with the provisions of
Sections 4980B and 4980C of the Code, or with the requirements referred to in
Section 4980D(a) of the Code, has complied in all material respects. Each Plan
intended to meet the requirements for tax-favored treatment under Subchapter B
of Chapter 1 of the Code meets such requirements. Except as provided in Section
5.4(e), the execution and performance of this Agreement will not (i) result in
any obligation or liability (with respect to accrued benefits or otherwise) of
the Company to any Plan, or any present or former employee of the Company, (ii)
be a trigger event under any Plan that will result in any payment (whether of
severance pay or otherwise) becoming due to any present or former employee,
officer, director, stockholder, contractor, or consultant, or any of their
dependents, or (iii) except as otherwise expressly contemplated by this
Agreement, accelerate the time of payment or vesting, or increase the amount, of
compensation due to any employee, officer, director, stockholder, contractor, or
consultant of the Company.

          3.19.  Year 2000 Compliance. The Company has completed its assessment
                 --------------------
of all current versions (including products and services currently operating or
under development) of its information technology systems (including systems
utilized in the operation of its Internet sites) and believes they are year 2000
compliant. The Company has made appropriate inquiries of its key vendors and
suppliers and has been assured that such 

                                     -10-
<PAGE>
 
persons have also taken appropriate actions to assure that there shall be no
material adverse change to its business and electronic systems related to year
2000 issues. Based upon the information provided to the Company and its own
internal assessment, the Company does not believe that its year 2000 issues will
have a Material Adverse Effect on the Company.

          3.20.  Fairness Opinion. The Company has received the opinion of
                 ----------------
Broadview International LLC (the "Company Financial Advisor") that the
transactions contemplated hereby, including the issuance of the Class A
Preferred Stock [and the acquisition by Purchaser of shares of Common Stock
pursuant to the Offer,] are fair to the Company's stockholders from a financial
point of view.

          3.21.  Finders' Fees. There is no investment banker, broker, finder or
                 -------------
other intermediary that has been retained by or is authorized to act on behalf
of Company who might be entitled to any fee or commission upon consummation of
the transactions contemplated by this Agreement and each of the other
Transaction Documents other than the Company Financial Advisor.

      4.  Representations and Warranties of Purchaser. Purchaser hereby
          -------------------------------------------
represents and warrants to the Company as follows:

          4.1.  Organization and Qualification.  Purchaser is a corporation duly
                ------------------------------
organized, validly existing and in good standing under the laws of the State of
Washington.  Purchaser has all requisite corporate power and authority to
conduct its business as currently conducted and to enter into and to carry out
and perform its obligations under the Transaction Documents.

          4.2.  Due Execution, Delivery and Performance of the Agreement. The
                --------------------------------------------------------
execution, delivery and performance of the Transaction Documents have been duly
authorized by all necessary corporate action on the part of Purchaser. This
Agreement has been, and when executed and delivered at the First Closing or the
Second Closing (as the case may be) the other Transaction Documents will be,
duly executed and delivered by Purchaser and constitutes, or when executed and
delivered at the First Closing or the Second Closing (as the case may be) will
constitute, valid and binding obligations of Purchaser, enforceable against it
in accordance with their respective terms, except as may be limited by
bankruptcy, insolvency, reorganization, moratorium and other similar laws and
equitable principles relating to or limiting creditors' rights generally.

          4.3.  Evaluation; Purchase for Investment, Illiquid Investment.
                -----------------------------------
Purchaser has been furnished any and all materials relating to the Company and
its Affiliates (as defined below) and the offering of the Shares that Purchaser
has requested and Purchaser has been afforded the opportunity to obtain any
additional information necessary to verify the accuracy of any such information.
Purchaser is a sophisticated investor capable of evaluating the merits and risks
of the purchase of the Shares. Purchaser is purchasing the Shares for its own
account as principal, for investment and not with a view to the resale or
distribution of all or any part thereof. Purchaser recognizes that the Shares
being purchased pursuant to this Agreement have not been registered under
applicable Federal or State securities laws, and that such Shares are being
offered and sold in reliance upon the exemptions from registration provided in
the Securities Act and applicable exemptions 

                                     -11-
<PAGE>
 
under State securities laws. Purchaser is an accredited investor (as that term
is defined in Regulation D under the Securities Act) and has the economic
ability to maintain its investment in such Shares for an indefinite period of
time. For purposes of this Agreement, "Affiliate" shall have the meaning set
forth in Rule 501(d) under the Securities Act.

          4.4.  Proxy Statement; Offer Documents. All information included in
                --------------------------------
the Proxy Statement (as defined in Section 5.3) furnished by Purchaser will not,
at the date of mailing of the Proxy Statement to the stockholders of the
Company, contain any untrue statement of a material fact or omit to state a
material fact necessary in order to make the statements therein, in light of the
circumstances under which made, not misleading. Neither the Offer Documents (as
defined in Section 7.7)nor any of the information supplied by Purchaser for
inclusion in the Schedule 14D-9 shall, at the respective times such Offer
Documents and Schedule 14D-9 are filed with the SEC or are first published, sent
or given to shareholders, as the case may be, contain any untrue statement of a
material fact or omit to state any material fact required to be stated or
incorporated by reference therein or necessary in order to make the statements
therein, in light of the circumstances under which they were made, not
misleading. Notwithstanding the foregoing, Purchaser makes no representation or
warranty with respect to any information supplied by the Company or any of its
representatives which is contained in the Offer Documents. The Schedule 14D-1
will comply in all material respects as to form with the requirements of the
Exchange Act and the rules and regulations promulgated thereunder.

          4.5.  Finders' Fees. Except for NationsBanc Montgomery Securities LLC,
                -------------
there is no investment banker, broker, finder or other intermediary that has
been retained by or is authorized to act on behalf of Purchaser who might be
entitled to any fee or commission upon consummation of the transactions
contemplated by this Agreement and each of the other Transaction Documents.

          4.6.  Financial Condition. As of the date hereof, Purchaser has
                -------------------
sufficient resources to fulfill its financial obligations under this
Agreement and the transactions contemplated hereby.

          4.7.  Cable Subscribers. As of the date hereof, Purchaser controls,
                -----------------
directly or indirectly, cable television companies which have an aggregate
number of subscribers of not less than 2,000,000.

          4.8.  Ownership. As of the date hereof, Purchaser and its Affiliates
                ---------
are the record and beneficial owner of not more than 40,000 shares of Common
Stock in the aggregate.

          4.9.  Interested Stockholder. In each case within the meaning of
                ----------------------
Section 203 of the Delaware General Corporation Law:

                    (a)  at no time since immediately prior to the time the
     Company's Board of Directors approved the transactions contemplated by this
     Agreement through the time of the signing hereof, has Purchaser or any
     "affiliate" or "associate" of Purchaser "owned" fifteen percent (15%) or
     more of the Company's "voting stock"; and

                                     -12-
<PAGE>
 
                    (b)  there are no facts known to Purchaser or any
     "affiliate" or "associate" of Purchaser, that have not been disclosed to
     the Company that relate to whether Purchaser or any "affiliate" or
     "associate" of Purchaser, directly or indirectly, through one or more
     intermediaries, "controls" or "controlled" or is or was "controlled by" or
     is or was "under common control with" the Company.

          4.10.  Acquiring Person. At no time since immediately prior to the
                 ----------------
time the Company's Board of Directors approved the transactions contemplated by
this Agreement through the time of the signing hereof, has Purchaser or any
group of which Purchaser is a part become an "acquiring person" under Section
23B.19 of the Washington Business Corporation Act.

     5.  Covenants of the Company.  The Company hereby covenants and agrees with
         ------------------------                                               
Purchaser as follows:

          5.1.  Access.  At all times through the Second Closing, the Company
                ------
will permit Purchaser and its authorized representatives, at reasonable times
during ordinary business hours and upon reasonable advance notice, access to all
of the books, records, personnel and properties of the Company and its
subsidiaries for the purpose of verifying the accuracy of the Company's
representations and warranties contained herein and the satisfaction of
Purchaser's conditions to the Second Closing and the Offer contained in Section
8.1 and Annex A, respectively.

          5.2.  Stockholders Meeting.  The Company shall cause a meeting of its
                --------------------
stockholders to be duly called and held as soon as reasonably practicable for
the purpose of voting on the approval of the issuance and sale to Purchaser of
the Second Issuance Shares and the acquisition of Common Stock pursuant to the
Management Agreements and the election of directors pursuant to this Agreement (
the "Stockholders Meeting"). The proxy materials relating to such meeting shall
(i) contain the recommendation of the Board that the stockholders approve the
issuance and sale to Purchaser of the Second Issuance Shares pursuant to this
Agreement and Purchaser's acquisition of Common Stock pursuant to the Management
Agreement (collectively, the "Purchaser Acquisitions"), and (ii) state that the
Company is neutral with respect to or recommends the Offer.

          5.3.  Proxy Statement. As promptly as practicable after the date of
                ---------------
this Agreement, the Company shall prepare and cause to be filed with the SEC a
Proxy Statement in connection with the transactions contemplated hereby (the
"Proxy Statement"), and the Company shall respond promptly to any comments of
the SEC or its staff with respect thereto. The Company will afford Purchaser a
reasonable opportunity to review and comment on the proposed form of Proxy
Statement prior to its filing with the SEC. Purchaser shall promptly furnish to
the Company all information concerning Purchaser and its stockholders as may be
required or reasonably requested in connection with any action contemplated by
this Section 5.3. The Company shall (a) notify Purchaser promptly of the receipt
of any comments from the SEC or its staff and of any request by the SEC or its
staff for amendments or supplements to the Proxy Statement or for additional
information and (b) supply Purchaser with copies of all correspondence with the
SEC or its staff with respect to the Proxy Statement. Whenever any event occurs
that should be set forth in an amendment or supplement to the Proxy Statement,
Purchaser or the Company, as 

                                     -13-
<PAGE>
 
the case may be, shall promptly inform the other of such occurrence and shall
cooperate in filing with the SEC or its staff, and, if appropriate, mailing to
stockholders of the Company, such amendment or supplement.

          5.4.  Conduct of Business. From the date hereof through the Second
                -------------------
Closing, the Company shall and shall cause each of its subsidiaries to, as
contemplated by this Agreement, or as consented to by Purchaser in writing,
operate its businesses in the ordinary course of business and in accordance with
past practice and not take any action inconsistent with this Agreement or with
the consummation of the Second Closing. Without limiting the generality of the
foregoing, the Company shall not and shall cause each of its subsidiaries not
to, except as specifically contemplated by this Agreement or as consented to by
Purchaser in writing :

                        (a)  change or amend the Certificate of Incorporation
      or By-Laws of the Company;

                        (b)  enter into, extend, materially modify, terminate 
      or renew any Material Contract, except in the ordinary course of business;
     
                        (c)  sell, assign, transfer, convey, lease, mortgage, 
      pledge dispose of or encumber any assets, or any interests therein, 
      except in the ordinary course of business;

                        (d)  make new commitments for capital expenditures in 
      excess of $2,000,000 in any one quarter;
     
                        (e)  take any action with respect to the grant of any
      bonus, severance or termination pay or with respect to any increase of
      benefits payable (including the grant of stock options) under its
      severance or termination pay policies or agreements in effect on the date
      hereof or increase in any manner the compensation or benefits of any
      executive officer except in the ordinary course of business consistent
      with past practice or pay any benefit not required by any existing
      employee benefit plan or policy (except that the Company shall not be
      permitted to grant stock options or accelerate the vesting of stock
      options except as permitted by the following proviso); provided, however,
      that the Company shall be permitted (i) to accelerate, effective on the
      Second Closing, the vesting of up to 35% of the unvested portion
      (determined as of the Second Closing) of the shares issuable upon exercise
      of all outstanding options; provided that (a) the Company accelerates the
      vesting of the options that would otherwise vest closest in time to the
      date of the Second Closing and (b) the Company receives written waivers
      prior to any such acceleration from any officer or employee (including the
      Company's Chief Executive Officer, President and Chief Operating Officer)
      of any right they may have under any agreement or arrangement with the
      Company which would otherwise require that, as a result of such
      acceleration, a greater percentage of their unvested options be
      accelerated than the percentage of options that the Company proposes to
      accelerate for other employees generally, (ii) grant options to bona fide
      new employees hired after the date hereof (provided that the Company shall
      consult with Purchaser regarding the hiring or appointment of any
      executive officer of the Company who would have the

                                     -14-
<PAGE>
 
      title of Vice President or higher) in the ordinary course of business, but
      in no event covering more than the number of shares of Common Stock set
      forth in Schedule 5.3(e) hereto for the position of such new employee,
               --------------  
      (iii) grant options covering up to 5,000 shares of Common Stock to an
      employee as part of his or her normal review, (iv) adopt the 1999 Employee
      Stock Purchase Plan as described in the Proxy Statement for the annual
      meeting of Stockholders dated February 22, 1999, (v) to pay to and hold
      harmless its officers, on an after-tax basis, for any excise taxes
      (including any "gross-up" payments) in an aggregate amount not to exceed
      $3,000,000 incurred by them in connection with the acceleration of options
      under (i) above (which amount the Company represents is based on the stock
      price of the Company's Common Stock as of March 12, 1999, and which amount
      the parties understand may increase due to increases in the Common Stock
      price), so long as such payments are not made prior to the time such tax
      payments are actually due; and (vi) the Company will be permitted to enter
      into severance agreements with certain key employees (not to exceed 10
      persons) providing for six months severance and the acceleration of all
      options currently held by such a key employee in the event of a
      termination of such key employee's employment by the Company "without
      cause" or by the employee for "good reason" (as such terms are defined in
      the Company's currently existing employment agreements with its executive
      officers);

                        (f)  make any change in the key management structure,
     including, without limitation, the hiring of additional executive officers
     or the termination of existing executive officers;

                        (g)  acquire by merger or consolidation with, or merge
     or consolidate with, or purchase substantially all of the assets of, or
     otherwise acquire any material assets or business of any corporation,
     partnership, association or other business organization or division
     thereof; provided, however, that the Company shall be permitted to
     consummate any such transaction involving the payment by the Company of
     cash or the issuance by the Company of shares of Common Stock with an
     aggregate value per transaction not to exceed $10,000,000 and on an
     aggregate basis not to exceed $100,000,000;

                        (h)  declare, set aside, make or pay any dividend or
     other distribution in respect of its capital stock, other than a split of
     the Common Stock or a dividend payable in shares of Common Stock pro rata
     to all holders of the Common Stock;

                        (i)  fail to comply in all material respects with all
     legal requirements applicable to it, its assets and its business;

                        (j)  intentionally do any other act which would cause
     any representation or warranty of the Company in this Agreement to be or
     become untrue in any material respect;

                        (k)  issue, repurchase or redeem or commit to issue,
     repurchase or redeem, any shares of its capital stock, any options or other
     rights to acquire such stock or any securities convertible into or
     exchangeable for such stock, 

                                     -15-
<PAGE>
 
     other than the following: (i) issuance of shares in connection with the
     consummation of a Superior Proposal (as defined in Section 5.5.2) or in
     connection with stock issuances permitted under Section 5.4(g) (subject to
     the provisions of Section 5.6), (ii) issuance of shares by employees,
     consultants and directors of the Company pursuant to stock options existing
     as of the date hereof and those permitted to be granted by Section 5.4(e)
     above, (iii) repurchases of shares from employees or consultants in
     connection with the termination of their employment or consultancy with the
     Company, and (iv) the issuance of up to an aggregate of $10,000,000 in
     value of shares of the Company's capital stock (subject to the provisions
     of Section 5.6);

                        (l)  fail to use its reasonable best efforts to (i)
     retain its key employees and (ii) maintain existing relationships with
     material suppliers, customers and others having business dealings with it
     and (iii) otherwise preserve the goodwill of its business so that such
     relationships and goodwill will be preserved on and after the Second
     Closing Date; or

                        (m)  enter into any agreement, or otherwise become
     obligated, to do any action prohibited under this Section 5.4.

          5.5.  No Solicitation.
                --------------- 

                5.5.1.  Subject to Section 5.5.3 the Company shall not, and the
Company shall cause its Affiliates and the respective officers, directors,
employees, investment bankers, attorneys, accountants and other representatives
and agents (collectively, "Representatives") of the Company and its Affiliates
not to, directly or indirectly, initiate, solicit, encourage or participate in
negotiations or discussions relating to, or provide any information to any
person concerning, or take any action to facilitate the making of, any offer or
proposal which constitutes or is reasonably likely to lead to any Transaction
Proposal (as defined below), or any inquiry with respect thereto, or agree to
approve or recommend any Transaction Proposal. The Company shall, and shall
cause its Affiliates and the respective Representatives of the Company and its
Affiliates to, immediately cease and cause to be terminated all existing
activities, discussions and negotiations, if any, with any parties conducted
heretofore with respect to any of the foregoing.

                5.5.2.  For purposes of this Agreement, "Transaction Proposal"
shall mean any proposal (other than any proposal by Purchaser or its Affiliates)
regarding (i) any merger, consolidation, share exchange, business combination or
other similar transaction or series of related transactions involving the
Company or a subsidiary of the Company (other than a merger involving a newly-
formed subsidiary of the Company in order to effect an acquisition permitted
under Section 5.4(g)); (ii) any sale, lease, exchange, transfer or other
disposition of more than twenty percent (20%) of the assets of the Company or
any subsidiary of the Company; (iii) any acquisition of a substantial equity
interest in the Company or any equity interest in any of its subsidiaries (with
"substantial equity interest" meaning (a) in the case of an institutional
investor acquiring such interest for investment purposes only, equity interests
representing at least 20% of the Company's outstanding capital stock (by voting
power or otherwise) prior to such investment and (b) in any other 

                                     -16-
<PAGE>
 
case, at least 10% of the Company's outstanding capital stock (by voting power
or otherwise) prior to such investment); (iv) any offer to purchase (whether
from the Company or otherwise), tender offer, exchange offer or similar
transaction involving the capital stock of the Company or any subsidiary of the
Company; and (v) a liquidation or dissolution of the Company.

                5.5.3.  Notwithstanding anything to the contrary contained in
this Section 5.5 or elsewhere in this Agreement, the Company may, in response to
an unsolicited bona fide Transaction Proposal from an unaffiliated third party,
participate in discussions or negotiations with or furnish information to the
third party making such Transaction Proposal, if all of the following events
have occurred: (a) such third party has made a written proposal to the Board of
Directors of the Company to consummate a Transaction Proposal which proposal
identifies a price to be paid for the capital stock or assets of the Company
that the Board has determined, after consultation with the investment bankers
for the Company, if such transaction is consummated, would be financially more
favorable than the Offer (assuming for these purposes that the Offer is for
5,000,000 shares of Common Stock) to the stockholders of the Company (a
"Superior Proposal"); (b) the Board has determined, after consultation with the
Company's investment bankers, that such third party is financially capable of
consummating such Superior Proposal and that such Superior Proposal is at least
as likely to be consummated, and is not subject to materially greater
conditions, than the transactions contemplated by this Agreement; (c) the Board
shall have determined, after consultation with its outside legal counsel, that
the failure to participate in discussions or negotiations with or furnish
information to such third party would result in a substantial risk of liability
for a breach of the fiduciary duties of the members of such Board under
applicable Delaware law; and (d) Purchaser shall have been notified in writing
of such Transaction Proposal, including its principal financial and other
material terms and conditions, including the identity of the person and its
Affiliates (if relevant) making such Transaction Proposal.

     Notwithstanding the foregoing, the Company shall not provide any non-public
information to such third party unless (a) it has prior to the date thereof
provided such information to Purchaser or its Representatives, and (b) it has
provided such non-public information pursuant to a non-disclosure agreement with
terms which are at least as restrictive as the nondisclosure agreement
heretofore entered into between the Company and Purchaser.  In addition to the
foregoing, the Company shall not accept or enter into any agreement concerning a
Superior Proposal nor issue any securities or agree to pay a termination or
break-up fee in connection with a Superior Proposal for a period of not less
than 36 hours after Purchaser's receipt of the notification in clause (d) of the
preceding paragraph, and the Company will afford Purchaser an opportunity to
discuss with the Company what, if any, response Purchaser may desire to make
with to such Transaction Proposal.  Upon the occurrence of all of the events in
the preceding paragraph and this paragraph, the Company shall be entitled to (1)
change its recommendations concerning the Purchaser Acquisitions, (2) accept
such Superior Proposal, and (3) enter into an agreement with such third party
concerning a Superior Proposal provided that the Company shall immediately make
payment in full to Purchaser of the cash fee provided for in Section 10.2.
Company will promptly communicate to Purchaser the principal terms of any
proposal or inquiry, including the identity of the person and its Affiliates
making the same, that it may 

                                     -17-
<PAGE>
 
receive in respect of any such Transaction Proposal, or of any such information
requested from it or of any such negotiations or discussions being sought to be
initiated with it regarding a Transaction Proposal.

                        5.5.4.  Notwithstanding anything to the contrary
contained in this Section 5.4.3 or elsewhere in the Agreement, at any time after
the date hereof, the Company may file with the Commission a Current Report on
Form 8-K with respect to this Agreement and may file a copy of this Agreement
and any related agreement as an exhibit to such Report.

                5.6.  Additional Issuances.
                      -------------------- 

                        5.6.1.  At any time after the date hereof, so long as
Purchaser (together with its Affiliates) holds of record or beneficially owns at
least fifteen percent (15%) of the outstanding Common Stock of the Company
(measured as of the date of this Agreement if the Additional Issuance is prior
to the Second Closing and measured as of the date of the Additional Issuance if
occurring after the Second Closing) (the "Minimum Percentage") (assuming
conversion into Common Stock, at the conversion rate then in effect, of all
shares of Series A Preferred Stock held of record or beneficially owned by
Purchaser and its Affiliates), in the event the Company shall issue (an
"Additional Issuance") any capital stock, including securities of any type that
are, or may become, convertible into or exercisable or exchangeable for capital
stock of the Company (the "Additional Securities"), Purchaser shall have the
right to subscribe for and to purchase that number of Additional Securities such
that Purchaser holds the same percentage of the Company's outstanding capital
stock immediately prior to and immediately following the Additional Issuance
(the "Pro Rata Share"); provided, however, that this Section 5.6 shall not apply
                        --------  -------
to shares issued:

                        (a)  to employees, officers or directors of, or
     consultants or advisors to the Company or any subsidiary, pursuant to stock
     purchase, Company Option Plans, Assumed Option Plans or other option plans
     or arrangements approved by the Board;

                        (b)  pursuant to any options, warrants, conversion
     rights or other rights or agreements outstanding as of the date of this
     Agreement or pursuant to the conversion of the shares of Series A Preferred
     Stock contemplated to be issued pursuant to this Agreement;

                        (c)  in connection with any stock split, stock dividend
     or recapitalization by the Company;
                        
                        (d)  pursuant to a Superior Proposal if this Agreement
     is terminated in connection therewith;

                        (e)  in any Additional Issuance that reduces the
     Purchaser's equity percentage by less than 10% of its holdings, so long as
     at the time of an Additional Issuance which either solely or considered
     together with prior Additional Issuances that reduced the Purchaser's
     equity percentage by less than 10% is an
 
                                     -18-
<PAGE>
 
     Additional Issuance of greater than 10%, the Purchaser has the right to
     purchase common stock in order to retain the percentage ownership it had at
     the time of the first Additional Issuance which did not exceed 10%; or

                        (f)  pursuant to any equipment leasing arrangement or
     debt financing from a bank or similar financial institution, not to exceed
     100,000 shares of Common Stock in the aggregate;

provided further, Purchaser's rights under this Section 5.6 shall 
- -------- -------
terminate if the Second Closing is not consummated. 

                5.6.2.  If the Company proposes an Additional Issuance, the
Company shall, at least five (5) business days prior to the proposed closing
date of such issuance, give written notice to Purchaser and offer to sell to
Purchaser its Pro Rata Share of the Additional Securities at the lowest price
per share, and otherwise on the same terms and conditions (or, if the nature of
the transaction involves an exchange of assets or securities which cannot be
delivered by Purchaser, then for cash on the same economic terms), offered to
other investors. Such notice shall describe the type of Additional Securities
which the Company is offering to Purchaser, the price of the Additional
Securities and the general terms upon which the Company will issue same.
Purchaser shall have five (5) business days from the date of mailing of any such
notice to agree to purchase its Pro Rata Share of such Additional Securities for
the price and upon the general terms specified in the notice by giving written
notice to the Company and stating therein the quantity of Additional Securities
to be purchased. Sale and issuance of the Additional Securities which Purchaser
has elected to purchase shall be effected concurrently with the closing of the
issuance of securities which gave rise to Purchaser's right to buy such
securities, but only after compliance with all governmental regulations,
including but not limited to the expiration or early termination of the
applicable waiting periods under the HSR Act, if applicable.

                5.6.3.  In the event that, at any time, the percentage of the
outstanding Common Stock held of record or beneficially owned by Purchaser and
its affiliates (assuming conversion into Common Stock, at the conversion rate
then in effect, of all shares of Series A Preferred Stock held of record or
beneficially owned by Purchaser and its affiliates) shall be decreased as a
result of (i) any transfer by Purchaser or any of its affiliates to one or more
transferees that are not affiliates of Purchaser of any Shares or other
securities held of record or beneficially owned by Purchaser or its affiliates,
or (ii) Purchaser's not purchasing the full amount of Additional Securities
offered for purchase pursuant to this Section 5.6, a new percentage ownership
level shall be established based on the percentage ownership of Purchaser and
its affiliates in effect immediately following such transfer or Additional
Issuance (the "Reduced Percentage Ownership"), and thereafter the Company shall
be required to offer to Purchaser only such number of Additional Securities
pursuant to this Section 5.6 as would permit Purchaser to maintain the Reduced
Percentage Ownership.

           5.7.  Tag Along. From and after the Second Closing, Purchaser shall
                 ---------
not consummate a Tag-Along Sale (as defined below) unless, in connection
therewith, the buying parties in such Tag-Along Sale shall have agreed to make,
as soon as practicable after the closing of the Tag-Along Sale, an offer to
purchase from each other stockholder of 

                                     -19-
<PAGE>
 
the Company (by merger, tender offer or otherwise) an Equivalent Percentage (as
defined below) of the shares of Common Stock held by such other stockholder
(including, in the case of Company employees, shares of Common Stock purchasable
upon exercise of vested employee stock options), on terms no less favorable than
those received by Purchaser in the Tag-Along Sale. "Tag-Along Sale" shall mean a
sale for cash by Purchaser, in a privately negotiated transaction (other than to
an Affiliate of Purchaser (with a person or entity to be deemed to be an
Affiliate of Purchaser for purposes of this Section 5.7, Section 7.9 and Section
12.4 only if the control relationship involves direct or indirect ownership of
at least a majority of the outstanding voting interests of the applicable
entity, it being understood that any entity that is majority owned (directly or
indirectly) by a person or entity that directly or indirectly owns a majority of
the outstanding voting interests of Purchaser shall be an Affiliate of Purchaser
for these purposes)), in which (a) Purchaser's sale price per share of Common
Stock (assuming conversion into Common Stock of any Series A Preferred Stock
included in the Tag-Along Sale) exceeds the average closing trading price of the
Common Stock for the ten consecutive trading days prior to the date of
announcement of the proposed Tag-Along Sale, and (b) the number of shares of
Common Stock sold by Purchaser (assuming conversion into Common Stock of any
Series A Preferred Stock included in the Tag-Along Sale) represents greater than
twenty-five percent (25%) of the sum of (i) the total number of shares of Common
Stock acquired by Purchaser pursuant to the Management Agreements and the Offer
and (ii) the total number of shares of Common Stock underlying the shares of
Series A Preferred Stock that is purchased by Purchaser in the First Closing and
the Second Closing. "Equivalent Percentage" shall mean the percentage the number
of shares of Common Stock sold by Purchaser in the Tag-Along Sale bears to
Purchaser's total holdings of Common Stock immediately prior to such sale
(assuming conversion into Common Stock, prior to the Tag-Along Sale, of the
Series A Preferred Stock).

     6.  Covenants of Purchaser.  Purchaser hereby covenants and agrees with the
         ----------------------
Company as follows:

         6.1.  Transfer Restrictions.  Purchaser agrees that it will not sell or
               ---------------------
otherwise transfer any Shares unless such sale or transfer is made under an
effective Securities Act registration statement or pursuant to an available
exemption from the registration requirements of the Securities Act and Purchaser
shall have delivered to the Company an opinion of securities counsel to
Purchaser, in form and substance reasonably satisfactory to the Company, to the
forgoing effect.  Each certificate representing any Shares shall contain a
legend to the following effect:

               THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN
               REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE
               "SECURITIES ACT"), AND MAY NOT BE SOLD OR OTHERWISE TRANSFERRED
               UNLESS SUCH SALE OR TRANSFER IS MADE UNDER AN EFFECTIVE
               SECURITIES ACT REGISTRATION STATEMENT OR PURSUANT TO AN AVAILABLE
               EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES
               ACT.

                                     -20-
<PAGE>
 
     Notwithstanding the foregoing, certificates issued after the date hereof
and representing Shares shall not contain the foregoing legend to the extent
that Purchaser shall have delivered to the Company an opinion of securities
counsel to Purchaser, in form and substance reasonably satisfactory to the
Company, to the effect that the statements made in such legend are no longer
relevant.

          6.2. Distribution Arrangement. The Company and Purchaser acknowledge
               ------------------------
that an important consideration for the Company entering into this Agreement is
the fact that the Purchaser, through its affiliated entities Marcus Cable and
Charter Communications (the "Cable Companies"), operates cable systems that
serve over 2 million cable subscribers and that such Cable Companies will
provide an opportunity for the Company to establish a distribution or other
relationship with them. Accordingly, after the consummation of the transactions
contemplated by this Agreement, the Company shall promptly commence negotiations
with the Cable Companies, and Purchaser shall cause the Cable Companies to
commence such negotiations, with respect to the establishment of a distribution
or other relationship to offer the Company's content to their subscribers. The
parties will negotiate in good faith and use reasonable efforts to establish
such distribution or other relationship, but neither Purchaser nor the Cable
Companies, on the one hand, or the Company, on the other hand, shall have any
legal obligation to the other if such a relationship is not established.

     7.  Additional Covenants of the Parties.
         ----------------------------------- 

         7.1.  Conditions to the Second Closing. The Company and Purchaser agree
               --------------------------------
to use their respective best efforts to ensure that the conditions set forth in
Section 8 are satisfied, insofar as such matters are within their respective
control.

         7.2.  Board Composition.
               ----------------- 

               7.2.1.  Immediately upon expiration or early termination of the
waiting period under the HSR Act applicable to the transactions contemplated
hereby, Purchaser shall be entitled to designate two (2) directors to serve on
the Board of Directors of the Company. The Company shall, as soon as practicable
after such time, take all action necessary to cause such individuals to be
appointed to the Board and to have at least one such individual on each
committee of the Board, including either increasing the size of the Board or
securing the resignations of incumbent directors or both.

               7.2.2.   In connection with the Stockholders Meeting, the Company
shall (i) set the size of its Board at five directors and (ii) nominate for
election at the Stockholders Meeting a slate of director candidates reasonably
acceptable to Purchaser, which shall include three candidates designated by
Purchaser ("Purchaser Designees"), the existing Chief Executive Officer (the
"Management Designee") and one candidate selected by the Purchaser and the
Company who shall not be an Affiliate or employee of either the Purchaser or the
Company and shall otherwise constitute an "independent director" under the rules
of the The Nasdaq Stock Market (the "Outside Designee"), and the Company shall,
at such time, promptly take all action necessary to cause the Purchaser
Designees, the Management Designee and the Outside Designee to be so elected,
including either increasing the size of the Board or securing the resignations
of incumbent directors or both. 

                                     -21-
<PAGE>
 
To the extent that Purchaser is otherwise permitted to vote in the election of
directors at the Stockholders Meeting, Purchaser agrees to vote any shares of
the Series A Preferred Stock or Common Stock it owns in favor of the election of
the Outside Designee and the Management Designee at the Stockholders Meeting. To
the extent that the Purchaser Designees and the Management Designee are elected
as directors, the Company will use its reasonable best efforts to cause the
number of Purchaser Designees and Management Designee, respectively, to
constitute the same percentage as they represent on the Board of each committee
of the Board. Nothing in this Section 7.2.2 shall be deemed to constitute an
admission that any of the Purchaser Designees are not "independent directors"
for purposes of the rules of The Nasdaq Stock Market. In connection with the
Stockholders Meeting, Purchaser agrees to vote all shares of the Series A
Preferred Stock and Common Stock owned by it in favor of the Purchaser
Acquisitions.

               7.2.3.  If the Company terminates the Second Issuance Agreements
pursuant to Section 9.1.4, then to the extent that three Purchaser Designees
have been elected to the Company's Board of Directors at the Stockholders
Meeting, then Purchaser agrees to cause such number of Purchaser Designees to
resign from the Company's Board of Directors so as to reflect a reallocation of
board seats (based on a five-person Board of Directors) proportionate to
Purchaser's economic interest in the Company, rounded down to the nearest whole
number of directors; provided however, that in no event shall Purchaser have
                     ----------------
fewer than two Purchaser Designees on the Company's Board of the Directors
following such reallocation.

               7.2.4.  At each annual or other meeting after the Stockholders
Meeting at which the election of directors is considered, so long as Purchaser
owns not less than one-half of the aggregate shares of Common Stock (including
those issuable upon conversion of the Series A Preferred Stock) purchased in the
Offer and in the First Closing, the Board of Directors of the Company, subject
to its fiduciary duties, shall continue to nominate at least two representatives
of Purchaser for election to the Board. Purchaser agrees that, so long as the
current Management Designee is the Chief Executive Officer, Purchaser will vote
its shares in favor of such person's election at each annual or other meeting
after the Stockholders Meeting at which the election of directors is considered.

               7.3.  Transaction Documents. At the Second Closing, each party
                     ---------------------
shall, and shall cause each of its Affiliates to, execute and deliver to the
other party the Transaction Documents that are to be delivered at the Second
Closing.

               7.4.  Regulatory Approval. The Company and Purchaser shall use
                     -------------------
commercially reasonable efforts to file, as soon as practicable after the date
of this Agreement, all notices, reports and other documents required to be filed
with any federal, state, local, municipal, foreign or other governmental body
("Governmental Body") with respect to the transactions contemplated by this
Agreement, and to submit promptly any additional information requested by any
such Governmental Body. Without limiting the generality of the foregoing, the
Company and Purchaser shall, promptly after the date of this Agreement, prepare
and file the notifications required under the HSR Act in connection with the
transactions contemplated by this Agreement. The Company and Purchaser shall
respond as promptly as practicable to (i) any inquiries or requests received
from the Federal Trade Commission or the Department of Justice for additional
information or documentation 

                                     -22-
<PAGE>
 
and (ii) any inquiries or requests received from any state attorney general or
other Governmental Body in connection with antitrust or related matters. Each of
the Company and Purchaser shall (A) give the other party prompt notice of the
commencement of any action, suit, litigation, arbitration, preceding or
investigation ("Legal Proceeding") by or before any Governmental Body with
respect to the transactions contemplated by this Agreement, (B) keep the other
party informed as to the status of any such Legal Proceeding, and (C) promptly
inform the other party of any communication to or from the Federal Trade
Commission, the Department of Justice or any other Governmental Body regarding
the transactions contemplated by this Agreement.

               7.5.  Amendment of Certificate of Incorporation or By-Laws. The
                     ----------------------------------------------------
Company shall take all steps reasonably necessary to amend the Certificate of
Incorporation and By-Laws to implement the rights and obligations of the parties
contained herein to the extent necessary or appropriate under Delaware law.

               7.6.  Disclosure; Public Announcements. At all times at or before
                     --------------------------------
the Second Closing, no party hereto will issue or make any reports, statements
or releases to the public with respect to this Agreement or the transactions
contemplated hereby without the consent of the other party hereto, which consent
shall not be unreasonably withheld. If either party hereto is unable to obtain,
after reasonable effort, the approval of its public report, statement or release
from the other party hereto and such report, statement or release is, in the
opinion of legal counsel to such party, required by law in order to discharge
such party's disclosure obligations, then such party may make or issue the
legally required report, statement or release and promptly furnish the other
parties with a copy thereof. Each party hereto will also obtain the prior
approval of the other party hereto of any press release to be issued announcing
the consummation of the transactions contemplated by this Agreement; provided,
however, no such press release shall be issued prior to consummation of the
First Closing.

               7.7.  Tender Offer.
                     ------------ 

                     7.7.1.  Within five (5) business days after the date
hereof, Purchaser shall commence the Offer to purchase up to 3,596,688 shares of
the Company's Common Stock (the "Maximum Tender Number") at $90 per share in
cash (the "Offer Price"), subject only to the conditions set forth in Annex A
                                                                      -------
hereto.

                     7.7.2.  On the date of commencement of the Offer, Purchaser
shall file with the SEC a Tender Offer Statement on Schedule 14D-1 (together
with all amendments and supplements thereto, the "Schedule 14D-1") with respect
to the Offer. The Schedule 14D-1 shall contain or shall incorporate by reference
an offer to purchase (the "Offer to Purchase") and forms of the related letter
of transmittal and any related summary advertisement (the Schedule 14D-1, the
Offer to Purchase and such other documents, together with all supplements and
amendments thereto, being referred to herein collectively as the "Offer
Documents"). Purchaser and the Company agree to promptly correct any information
provided by either of them for use in the Offer Documents which shall have
become false or misleading, and Purchaser further agrees to take all steps
necessary to cause the Schedule 14D-1 as so corrected to be filed with the SEC
and the other Offer Documents as so corrected to be disseminated to holders of
shares of Common Stock, in each case as 

                                     -23-
<PAGE>
 
and to the extent required by applicable federal securities laws. Purchaser
agrees to provide the Company with a written copy of any comments it or its
counsel may receive from time to time from the SEC or its staff with respect to
the Schedule 14D-1 promptly after receipt of such comments.

                     7.7.3.  Purchaser shall not, without the prior written
consent of the Company, (i) terminate the Offer other than in accordance with
its terms, (ii) extend the Expiration Date to a date later than August 31, 1999,
or (iii) amend the Offer, other than as permitted in Annex A; provided, however,
                                                     -------  --------  -------
it is understood that i) Purchaser shall have the right to close the Offer and
accept and pay for tendered shares of Common Stock at any time it may be
permitted to under applicable law, (ii) Purchaser is not obligated to keep the
Offer open until the Stockholders Meeting occurs and (iii) in the event that the
Second Issuance Agreements are terminated, Purchaser may elect, in its sole
discretion, to continue to conduct the Offer and may increase the Maximum Tender
Number to 5,000,000 shares of Common Stock.

                     7.7.4.  The Company's obligations hereunder shall not be
conditioned on the number of shares tendered to Purchaser. Purchaser shall
purchase all shares of Common Stock tendered pursuant to the Offer up to the
Maximum Tender Number. Purchaser shall not have any right hereunder to acquire
the Second Issuance Shares if Purchaser fails to acquire in contravention of the
terms of Annex A all shares of Common Stock tendered pursuant to the Offer up to
         -------
the Maximum Tender Number.

               7.8.  Company Action.
                     -------------- 

                     7.8.1.  The Company shall use its reasonable best efforts
to cause the Company Financial Adviser to permit the inclusion of the fairness
opinion referred to in Section 3.21 (or a reference thereto) in the Schedule
14D-9 referred to below and the Proxy Statement referred to in Section 5.3 and a
reference to such opinion in the Offer Documents. The Company hereby consents to
the inclusion in the Offer Documents of the recommendations of the Board
described in Section 5.2.

                     7.8.2.  The Company shall file with the SEC,
contemporaneously with the commencement of the Offer pursuant to Section 7.7, a
Solicitation/ Recommendation Statement on Schedule 14D-9 (together with all
amendments and supplements thereto, the "Schedule 14D-9") containing the
statements of the Board described in Section 5.2, and shall promptly mail the
Schedule 14D-9 to the shareholders of the Company. The Schedule 14D-9 and all
amendments thereto will comply in all material respects with the Exchange Act
and the rules and regulations promulgated thereunder. The Company and Purchaser
each agrees promptly to correct any information provided by it for use in the
Schedule 14D-9 that shall have become false or misleading in any material
respect, and the Company further agrees to take all steps necessary to cause the
Schedule 14D-9 as so corrected to be filed with the SEC and disseminated to
holders of shares of Common Stock, in each case as and to the extent required by
applicable federal securities laws.
               
                     7.8.3.  In connection with the Offer, the Company shall
promptly furnish Purchaser with mailing labels, security position listings, any
non-objecting beneficial 

                                     -24-
<PAGE>
 
owner lists and any available listings or computer files containing the names
and addresses of the record holders of shares of Common Stock, each as of a
recent date, and shall promptly furnish Purchaser with such additional
information (including but not limited to updated lists of shareholders, mailing
labels, security position listings and non-objecting beneficial owner lists) and
such other assistance as Parent, Purchaser or their agents may reasonably
require in communicating the Offer to the record and beneficial holders of
shares of Common Stock. Subject to the requirements of applicable law, and
except for such steps as are appropriate to disseminate the Offer Documents and
any other documents necessary to consummate the Preferred Stock Sale, Purchaser
and its affiliates, associates, agents and advisors shall use the information
contained in any such labels, listings and files only in connection with the
Offer and the Preferred Stock Sale, and, if this Agreement shall be terminated,
will deliver to the Company all copies of such information then in their
possession.

         7.9.  Advertising. As an inducement to Purchaser to enter into this
               -----------
Agreement, the Company agrees that, Purchaser shall have the right to use up to
ten percent of the Company's unsold advertising inventory in existence from time
to time. Purchaser shall have such right for a period of five years from the
date hereof , provided that, following the first anniversary of the date hereof,
Purchaser shall have such right for the balance of such five-year period only so
long as Purchaser (together with its Affiliates) holds of record or beneficially
owns at least ten percent (10%) of the outstanding Common Stock of the Company
(assuming conversion into Common Stock, at the conversion rate then in effect,
of all shares of Series A Preferred Stock held of record or beneficially by
Purchaser and its Affiliates). The Company and Purchaser shall cooperate in
establishing procedures to implement this agreement, including the provision of
reasonable advance notice by the Company to Purchaser of the advertising space
available. Purchaser agrees to comply with all of the Company's generally-
applicable advertising guidelines, as they may be in effect from time to time.
The Company agrees that Purchaser may allocate some or all of the advertising
space to which it may become entitled to any entity in which it or an Affiliate
(as defined in Section 5.7) has at least a five percent voting or economic
equity interest, provided that neither Purchaser nor any such entity may
commercially resell any of such advertising space. The parties agree that
advertising space that the Company trades for goods and services or other
promotions in "barter" transactions shall not be deemed to be unsold for
purposes of this Section. Notwithstanding any provision to the contrary in this
Agreement, this covenant will survive any termination of this Agreement or the
Second Issuance Agreements. In no event will Purchaser or any other entity that
is permitted to use advertising under this Section 7.9 be entitled to use
advertising that the Company reasonably determines conflicts or competes with
the Company's products or services or the Company's contractual arrangements
with third parties.

     8.  Conditions to the Second Closing.
     -------------------------------- 

         8.1.  Conditions to Purchaser's Obligations at the Second Closing.
               -----------------------------------------------------------
Purchaser's obligations to purchase the Second Issuance Shares at the Second
Closing are subject to the satisfaction (or waiver by Purchaser), at or prior to
the Second Closing, of the following conditions:

                                     -25-
<PAGE>
 
               8.1.1.  Representations and Warranties True. The representations
                       -----------------------------------
and warranties of the Company set forth in Section 3 hereof shall be true and
correct (determined without regard to any materiality qualifiers, including
without limitation "Material Adverse Effect," contained in the specific
representation or warranty) (i) as of the date hereof and (ii) as of the Second
Closing Date as if made on such date (provided that in the cases of clauses (i)
and (ii) any such representation and warranty made as of a specific date shall
be true and correct as of such specific date), except for such inaccuracies in
the cases of clauses (i) and (ii) that individually or in the aggregate could
not reasonably be expected to have a Material Adverse Effect.

               8.1.2.  Performance of Obligations. The Company shall have
                       --------------------------
performed in all material respects all covenants and obligations herein required
to be performed or observed by it on or prior to the Second Closing.

               8.1.3.  Consents, Permits, and Waivers. On or prior to the Second
                       ------------------------------
Closing Date, Purchaser and the Company shall have obtained any and all
consents, permits and waivers necessary for consummation of the transactions
contemplated by this Agreement and the other Transaction Documents (except for
such as may be properly obtained subsequent to the Second Closing) unless the
failure to obtain such consents, permits or waivers is a result of a breach by
Purchaser or would not have a Material Adverse Effect. All waiting periods under
the HSR Act shall have expired or terminated.

               8.1.4.  Absence of Restraint. No order to restrain, enjoin or
                       --------------------
otherwise prevent the consummation of the transactions contemplated hereby shall
have been entered by any court or other governmental authority and not rescinded
or overturned. No litigation instituted by any governmental body or other
regulatory authority shall be pending to restrain or invalidate any material
part of the transactions contemplated by this Agreement.

               8.1.5.  Absence of Material Adverse Change. There shall not have
                       ----------------------------------
occurred after the date hereof any material adverse change in the business,
properties, results of operation or financial condition of the Company and its
subsidiaries taken as a whole, other than any adverse change following the date
of this Agreement that the Company shall have demonstrated is substantially
attributable to (i) the transactions contemplated by this Agreement or the
announcement of the transactions contemplated by this Agreement or (ii) any
material economic downturn in the Internet industry generally or any material
national economic downturn.

               8.1.6.  Stockholder Approval. On or prior to the Second Closing
                       --------------------
Date, the Purchaser Acquisitions shall have been approved by the affirmative
vote of the holders of a majority of the capital stock of the Company
represented and voting on such matters (the "Requisite Vote").

               8.1.7.  Board of Directors. As of the Second Closing, all of the
                       ------------------
Purchaser Designees shall have been duly elected to the Board by a vote of the
Company's stockholders and shall constitute a majority of the entire Board.

                                     -26-
<PAGE>
 
               8.1.8.  Compliance Certificate. The Company shall have delivered
                       ----------------------
to Purchaser or its counsel a Compliance Certificate, executed by the President
and the Chief Financial Officer of the Company, dated as of the Closing Date, to
the effect that the conditions specified in Sections 8.1.1 through 8.1.7 have
been satisfied.

               8.1.9.  Legal Opinion. Purchaser shall have received from
                       ------------- 
Hutchins, Wheeler & Dittmar an opinion addressed to it, dated as of the Second
Closing date, covering the matters set forth in Exhibit D and otherwise in form
and substance satisfactory to Purchaser.

               8.1.10.  Management Agreements. Each Management Agreement
                        ---------------------
executed as of the date hereof shall be in full force and effect and no breach
shall have occurred on the part of any Management Stockholder under such
agreement.

         8.2.  Conditions to Obligations of the Company. The Company's
               ----------------------------------------
obligation to issue and sell the Second Issuance Shares at the Second Closing is
subject to the satisfaction (or waiver by the Company), on or prior to the
Second Closing, of the following conditions:

               8.2.1.  Representations and Warranties True. The representations
                       -----------------------------------
and warranties of Purchaser set forth in Section 4 hereof shall be true and
correct in all material respects (i) as of the date hereof and (ii) as of the
Second Closing Date as if made on such date (provided that in the cases of
clauses (i) and (ii) any such representation and warranty made as of a specific
date shall be true and correct in all material respects as of such specific
date).

               8.2.2.  Performance of Obligations. Purchaser shall have
                       --------------------------
performed in all material respects all covenants and obligations herein required
to be performed or observed by it on or prior to the Second Closing.

               8.2.3.  Consents, Permits, and Waivers. On or prior to the Second
                       ------------------------------
Closing Date, Purchaser and the Company shall have obtained any and all
consents, permits and waivers necessary or appropriate for consummation of the
transactions contemplated by this Agreement and the other Transaction Documents
(except for such as may be properly obtained subsequent to the Second Closing)
unless the failure to obtain such consents, permits or waivers is a result of a
breach by the Company. All waiting periods under the HSR Act shall have expired
or terminated.

               8.2.4.  Absence of Restraint. No order to restrain, enjoin or
                       --------------------  
otherwise prevent the consummation of the transactions contemplated hereby shall
have been entered by any court or other governmental authority.

               8.2.5.  Stockholder Approval. On or prior to the Second Closing
                       --------------------
Date, the issuance and sale to Purchaser of the Second Issuance Shares and the
purchase of Common Stock pursuant to the Management Agreements shall have been
approved by the Requisite Vote of the Company's stockholders.

                                     -27-
<PAGE>
 
               8.2.6.  Tender Offer. The Purchaser shall have made the Offer and
                       ------------
shall not have terminated such Offer except in accordance with its terms, and
shall have purchased all shares tendered thereby in accordance with the Offer up
to the Maximum Tender Number.

               8.2.7.  Legal Opinion. The Company shall have received from Irell
                       -------------
& Manella LLP an opinion addressed to it, dated as of the Second Closing
date, covering the matters set forth in Exhibit E and otherwise in form
and substance satisfactory to the Company.

      9.  Termination.
          ----------- 

          9.1.  Termination.  The obligations of the parties contained herein
                -----------
relating to the sale and purchase of the Second Issuance Shares (including
without limitation the agreements contained in Sections 1(b), 2.2, 5.1, 5.2,
5.3, 5.4, 5.5, 7.3, 7.4 (relating to the Second Issuance only, but not to
approvals under the HSR Act and other regulatory approvals in connection with
the First Issuance, the Offer or the Management Agreements), 7.7 (relating to
Purchaser's obligation to conduct the Offer only, but not its right to conduct
the Offer) and 7.8 (the "Second Issuance Agreements") may be terminated at any
time prior to the Second Closing Date:

                9.1.1.  By mutual agreement of the Company and Purchaser;

                9.1.2.  By either the Company or Purchaser if :
      
                (a)  this Agreement shall not have been consummated by August
      31, 1999, unless extended by mutual agreement or unless the failure to
      consummate the Agreement is attributable to a failure on the part of the
      party seeking to terminate this Agreement to perform any obligation
      required to be performed by such party at or prior to the Closing Date;

                (b)  the Requisite Vote of the Company's stockholders shall not
      have been obtained at the Stockholders Meeting duly convened and finally
      adjourned;

                (c)  any Governmental Body shall have issued an injunction,
      order or decree (a "Restraint") or taken any other action permanently
      enjoining, restraining or otherwise prohibiting the consummation of the
      transactions contemplated by this Agreement and such Restraint or other
      action shall become final and non-appealable, provided the party seeking
      to terminate this Agreement shall have used its best efforts to prevent
      entry of and to remove such Restraint.

        9.1.3.  By Purchaser if:
                (a)  the Board (i) shall have failed to recommend, or shall have
      withdrawn, modified or changed in a manner adverse to Purchaser its
      approval or recommendation, of the Transaction Documents, the Purchaser
      Acquisitions or the other transactions contemplated thereby, or the Board
      or any committee thereof shall 

                                     -28-
<PAGE>
 
      have resolved to take any of the foregoing actions, (ii) shall have
      submitted or recommended to the stockholders of the Company or shall have
      approved a Transaction Proposal, (iii) shall have accepted or recommended
      to its stockholders a Superior Proposal, or (iv) shall have publicly
      announced its intention to do any of the foregoing;

                (b)  the Company shall have breached or failed to perform in any
      material respect any of its representations or warranties (with respect to
      materiality, in a manner such that the condition in Section 8.1.1 would
      not be satisfied), or covenants or other agreements contained in this
      Agreement, which breach or failure to perform cannot be or has not been
      cured within five days after the giving of written notice to the Company
      of such breach and which, as a result of such breach, considered either
      individually or in the aggregate, any condition to Purchaser's obligations
      to consummate the Second Closing set forth in Section 8.1 would not at
      that time be satisfied (a "Company Material Breach") (provided that
      Purchaser is not then in Purchaser Material Breach (as defined below) of
      any representation, warranty, covenant or other agreement contained in
      this Agreement); or

               (c)  the Company shall have breached or failed to perform in any
      respect any of its obligations under Section 5.5; provided the Company
                                                        --------
      shall be deemed to have breached its obligations under Section 5.5 if any
      Affiliate of the Company, or any Representative of the Company and its
      Affiliates, shall have engaged in any activities prohibited by Section
      5.5.

        9.1.4.  By the Company, if (i) Purchaser shall have breached or failed
to perform in any material respect any of its representations or warranties
(with respect to materiality, in a manner such that the condition in Section
8.2.1 would not be satisfied), or covenants or other agreements contained in
this Agreement, which breach or failure to perform cannot be or has not been
cured within five days after the giving of written notice to Purchaser of such
breach and which, as a result of such breach, considered either individually or
in the aggregate, any condition to the Company's obligations to consummate the
Second Closing set forth in Section 8.2 would not at that time be satisfied (a
"Parent Material Breach") (provided that the Company is not then in Company
Material Breach of any representation, warranty, covenant or other agreement
contained in this Agreement), (ii) Purchaser has failed to commence the Offer
within five (5) business days following the date hereof, (iii) any change is
made to the Offer in contravention of Section 7.7.3 or the provisions of
Annex A, (iv) the Board of Directors shall have withdrawn or modified in a
- -------
manner adverse to Purchaser the Board's approval of the Transaction Documents or
(v) the Board has accepted a Superior Proposal in accordance with the provisions
of Section 5.5 hereof. Notwithstanding anything in this Agreement to the
contrary, following any such termination by the Company hereunder Purchaser may
continue to pursue the Offer in accordance with Section 7.7.3.

     9.2.  Effect of Termination. In the event of the termination of the Second
           ---------------------
Issuance Agreements pursuant to Section 9.1, the Second Issuance Agreements
shall become void and have no effect, without any liability on the part of any
party or its directors, officers or stockholders, except as set forth in Section
10. Notwithstanding the foregoing, nothing in 

                                     -29-
<PAGE>
 
this Section 9.2 or in Section 10 shall relieve any party to this Agreement of
liability for fraud in connection with this Agreement.

     10.  Fees and Expenses.
          ----------------- 

          10.1.  Except as contemplated by Sections 10.2 or 10.3, all costs
and expenses incurred in connection with this Agreement and the consummation of
the transactions contemplated hereby shall be paid by the party incurring such
expenses.

          10.2.  The Company shall pay or cause to be paid to Purchaser a cash
fee in an amount equal to $17,500,000 if:

                      (a)  the Company or Purchaser shall terminate the Second
     Issuance Agreements pursuant to Section 9.1.2(b) hereof and prior to the
     Stockholders Meeting, a Transaction Proposal shall have been made known to
     the Company or shall have been made directly to its stockholders or any
     person shall have publicly announced an intention (whether or not
     conditional) to make a Transaction Proposal;

                      (b)  Purchaser shall terminate the Second Issuance
     Agreements pursuant to Section 9.1.3(a) or (c) or the Company shall
     terminate the Second Issuance Agreements pursuant to clauses (iv) or (v) of
     Section 9.1.4; or

                      (c)  Purchaser shall terminate the Second Issuance
     Agreements pursuant to Section 9.1.3(b) for a Company Material Breach.


          10.3.  Upon the Second Closing, the Company will pay to Purchaser the
sum of $8,000,000 on account of Purchaser's fees and expenses in connection with
the transactions contemplated by this Agreement.

          10.4.  Except as provided in Section 5.5.3, any payments to which
Purchaser may become entitled pursuant to this Section 10 shall be payable by
the Company within two (2) business days after the relevant triggering event.

          10.5.  The parties agree that it would be speculative, impractical and
extremely difficult to determine or estimate the damages that would be suffered
by Purchaser in the event the Second Closing is not consummated. The parties
hereby agree that the cash fee specified in Section 10.2 is a reasonable
estimate of the total net detriment that Purchaser would suffer as a result of
any failure to consummate the Second Closing. Such fee shall constitute
liquidated damages and, except for fraud in connection with this Agreement,
shall constitute Purchaser's sole and exclusive remedy hereunder. This
liquidated damages provision shall not limit and shall be in addition to
Purchaser's rights to obtain injunctive and other equitable relief against the
Company.

     11.  [Intentionally Omitted.]

                                     -30-
<PAGE>
 
     12.  Miscellaneous.
          -------------
         
          12.1.  Survival of Representations, Warranties and Agreement.  
                 -----------------------------------------------------
Notwithstanding any investigation made by any party to this Agreement, the
representations and warranties made by the Company and Purchaser in connection
with the First Closing and the Second Closing shall not survive the First
Closing and Second Closing, respectively (other than the representations and
warranties of the Company set forth in Sections 3.4.1, 3.4.2(iii), 3.5 and 3.6,
which shall survive indefinitely), and shall thereafter be of no further force
or effect, except in the case of fraud in connection with this Agreement. All
covenants and agreements contained in this Agreement (except to the extent the
Second Issuance Agreements are terminated pursuant to Section 10) shall survive
the First Closing Date and Second Closing Date in accordance with their terms.

          12.2.  Notices. All notices, requests, consents and other
                 -------
communications hereunder shall be in writing, shall be in writing, shall be
mailed by first-class registered or certified airmail, or nationally recognized
overnight express courier postage prepaid, and shall be deemed given when so
mailed and shall be delivered as follows:

                 if to the Company, to:

                    Go2Net, Inc.
                    999 Third Avenue, Suite 4700
                    Seattle, WA  98104
                    Attention:  Russell C. Horowitz

                 with a copy so mailed to:

                    Hutchins Wheeler & Dittmar, A Professional Corporation
                    101 Federal Street
                    Boston, MA  02110
                    Attention:  Thomas M. Camp, Esq.

                 if to Purchaser,

                    Vulcan Ventures Incorporated
                    110 110th Avenue, N.E., Suite 550
                    Bellevue, WA  98004
                    Attention:  William D. Savoy

                 with a copy so mailed to:

                    Irell & Manella LLP
                    1800 Avenue of the Stars, Suite 900
                    Los Angeles, CA  90067
                    Attention:  Al Segel, Esq.


          12.3.  Adjustments. In the event of any change in the Common Stock by
                 -----------
reason of a stock dividend, split-up, recapitalization, combination, conversion,
exchange of shares or other similar change in the corporate or capital structure
of the Company, the type 

                                     -31-
<PAGE>
 
and number of shares or securities subject to various provisions of this
Agreement (and the per share price of such shares or securities) shall, where
applicable, be adjusted appropriately, so that Purchaser's rights under this
Agreement shall be preserved as nearly as practicable. Without limiting the
generality of the foregoing, any such change in the Common Stock shall cause a
proportionate change in the Maximum Tender Number and the Offer Price.

           12.4.  Assignability and Enforceability. This Agreement shall be
                  --------------------------------
binding on and enforceable by the parties and their respective successors and
permitted assigns. No party may assign any of its rights, benefits or
obligations under this Agreement to any person without the prior written consent
of the other party; provided, however, that Purchaser may assign its rights,
                    ------------------
benefits or obligations under this Agreement, without the prior consent of the
Company, to an Affiliate (as defined in Section 5.7). No such assignment shall
relieve the Purchaser of its obligations under this Agreement.

            12.5.  Amendments and Waivers. No amendment or waiver of any
                   ----------------------
provision of this Agreement shall be binding on any party unless consented to in
writing by such party. No waiver of any provision of this Agreement shall be
construed as a waiver of any other provision nor shall any waiver constitute a
continuing waiver unless otherwise expressly provided. No provision of this
Agreement shall be deemed waived by a course of conduct including the act of
Closing unless such waiver is in writing signed by all parties and stating
specifically that it was intended to modify this Agreement.

            12.6.  Entire Agreement. This Agreement and the other Transaction
                   ----------------
Documents, including the Schedules and Exhibits and any agreements or documents
referred to herein or therein or executed contemporaneously herewith or
therewith, constitutes the entire agreement among the parties with respect to
the subject matter hereof and supersedes all prior agreements, understandings,
negotiations and discussions, whether written or oral. There are no conditions,
covenants, agreements, representations, warranties or other provisions, express
or implied, collateral, statutory or otherwise, relating to the subject matter
hereof except as herein provided.

            12.7.  Headings. The headings of the various sections of this
                   --------
Agreement have been inserted for convenience of reference only and shall not be
deemed to be part of this Agreement.

            12.8.  Severability. In case any provision contained in this
                   ------------
Agreement should be invalid, illegal or unenforceable in any respect, the
validity, legality and enforceability of the remaining provisions contained
herein shall not in any way be affected or impaired thereby.

            12.9.  Governing Law. This Agreement shall be governed by and
                   -------------
construed in accordance with the laws of the State of Delaware as to matters
between the Company and its stockholders and other matters of corporate
governance and, as to all other matters, with the laws of the State of
Washington, without regard to the choice of law provisions thereof, and the
federal law of the United States of America.

                                     -32-
<PAGE>
 
           12.10.  Counterparts.  This Agreement may be executed in two or more
                   ------------
counterparts, each of which shall constitute an original, but all of which, when
taken together, shall constitute but one instrument, and shall become effective
when one or more counterparts have been signed by each party hereto and
delivered to the other parties.

                  [Remainder of Page Intentionally Left Blank]

                                     -33-
<PAGE>
 
     IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed by their duly authorized representatives as of the day and year first
above written.

                              GO2NET, INC.

                              By: /s/ Russell C. Horowitz
                                 ---------------------------------------------
                                  Russell C. Horowitz, Chief Executive Officer


                              VULCAN VENTURES INCORPORATED

                              By: /s/ William D. Savoy
                                 ---------------------------------------------
                                  William D. Savoy, Vice President

                                     -34-
<PAGE>
 
                                          ANNEX A

                        CONDITIONS TO THE TENDER OFFER

     Notwithstanding any other provision of the Offer or the Stock Purchase
Agreement, and in addition to (and not in limitation of) Purchaser's rights to
extend and amend the Offer at any time in its sole discretion (subject to the
provisions of the Agreement and this Annex A), and subject to any applicable
rules and regulations of the SEC, including Rule 14e-1(c) relating to the
Purchaser's obligation to pay for or return tendered shares of Common Stock
("Offer Shares") after termination of the Offer, the Purchaser's obligation to
accept for payment or pay for any Common Shares tendered pursuant to the Offer
is subject to the condition that the Second Issuance Agreements (as defined in
the Stock Purchase Agreement) shall not have been terminated and to the
satisfaction of the following conditions (together, the "Offer Conditions"):

     (a) there shall not have occurred (i) any general suspension of, or
limitation on prices for, trading in securities on The Nasdaq Stock Market for
at least one full trading day, (ii) any decline, measured from the close of
business on March 12, 1999, in the Nasdaq Composite Index by an amount in excess
of 15% at any time during any three trading days in a ten consecutive trading
day period, (iii) a declaration of a banking moratorium or any suspension of
payments in respect of banks in the United States (whether or not mandatory),
(iv) a declaration of a war or other international or national calamity directly
or indirectly involving the United States, or (v) in the case of any of the
foregoing matters described in clauses (iii) through (v) existing at the time of
commencement of the Offer, a material acceleration or worsening thereof;

     (b) no statute, rule, regulation, judgment, order, decree, ruling,
injunction, litigation or other action shall have been entered, promulgated,
enforced, initiated or threatened by any governmental, quasi-governmental,
judicial, or regulatory agency or entity or subdivision thereof with
jurisdiction over the Company or the Purchaser or any of their subsidiaries or
the purchase and sale of the Offer Shares or Second Issuance Shares or any of
the other transactions contemplated by the Stock Purchase Agreement that
purports, seeks, or threatens to (i) prohibit, restrain, enjoin, or restrict in
a material manner, the purchase and sale of any Offer Shares or the Second
Issuance Shares as contemplated by the Stock Purchase Agreement, or (ii) impose
material adverse terms or conditions (not set forth in the Stock Purchase
Agreement) upon the purchase and sale of any Second Issuance Shares or the Offer
Shares as contemplated by the Stock Purchase Agreement;

     (c) the Purchaser and the Company shall have obtained any and all consents,
permits and waivers necessary for consummation of the transactions contemplated
by the Stock Purchase Agreement and the other Transaction Documents (except for
such as may be properly obtained subsequent to the consummation of the Offer)
unless the failure to obtain such consents, permits or waivers is a result of a
breach by the Purchaser or would not have a Material Adverse Effect; all waiting
periods under the HSR Act shall have expired or terminated;

     (d) the representations and warranties of the Company set forth in the
Agreement hereof shall be true and correct (determined without regard to any
materiality qualifiers, 

                                     -35-
<PAGE>
 
including without limitation "Material Adverse Effect," contained in the
specific representation or warranty) (i) as of the date hereof and (ii) as of
the date of consummation of the Offer if made on such date (provided that in the
cases of clauses (i) and (ii) any such representation and warranty made as of a
specific date shall be true and correct as of such specific date), except in the
case of clauses (i) and (ii), for such inaccuracies that individually or in the
aggregate would not reasonably be expected to have a Material Adverse Effect;

     (e) the Company shall have performed in all material respects all covenants
and obligations herein required to be performed or observed by it on or prior to
the Second Closing;

     (f) There shall not have occurred after the date hereof any material
adverse change in the business, properties, results of operation or financial
condition of the Company and its subsidiaries taken as a whole, other than any
adverse change following the date of the Stock Purchase Agreement that the
Company shall have demonstrated is substantially attributable to (i) the
transactions contemplated by the Stock Purchase Agreement or the announcement of
the transactions contemplated by the Stock Purchase Agreement or (ii) any
material economic downturn in the Internet industry generally or any material
national economic downturn;

     (g) the Company shall have appointed to its Board of Directors two persons
designated by the Purchaser in accordance with Section 7.2.1 of the Stock
Purchase Agreement, and the Company shall have complied with all of its other
obligations under Section 7.2 of the Stock Purchase Agreement;

     (h) the Company shall have delivered to the Purchaser or its counsel a
Compliance Certificate, executed by the President and the Chief Financial
Officer of the Company, dated as of the consummation of the Offer, to the effect
that the conditions specified in clauses (c) through (h) have been satisfied;

     (i) the Purchaser shall have received from Hutchins, Wheeler & Dittmar, A
Professional Corporation, an opinion addressed to it, dated as of the
consummation of the Offer, covering the items listed in Exhibit D in form and
                                                        ---------            
substance satisfactory to the Purchaser;

     (j) Each Management Agreement executed as of the date of the Agreement
shall be in full force and effect and no breach shall have occurred on the part
of any Management Stockholder under such agreement.

     The Purchaser may delay acceptance for payment of or, subject to the
restrictions referred to above, the payment for, any tendered Shares, and may
terminate the Offer as to any Shares not then paid for, if such Offer Conditions
are not satisfied.

     The foregoing conditions are for the sole benefit of the Purchaser and may
be asserted by the Purchaser regardless of the circumstances giving rise to any
such condition (including without limitation any action or inaction by the
Purchaser, other than actions Purchaser is required to take under Section 7.1 of
the Stock Purchase Agreement), or may be 

                                     -36-
<PAGE>
 
waived by the Purchaser, in whole or in part at any time and from time to time,
in the Purchaser's sole discretion. The Purchaser is not obligated to keep the
Offer open until the Stockholders Meeting occurs. In the event that the Second
Issuance Agreements are terminated, the Purchaser may elect, in its sole
discretion, to continue to conduct the Offer.

     The failure by the Purchaser at any time to exercise any of the foregoing
rights shall not be deemed a waiver of any such rights and each such right shall
be deemed an ongoing right which may be asserted at any time and from time to
time.  Any determination (which shall be made in good faith) by the Purchaser
with respect to any of the foregoing conditions (including without limitation
the satisfaction of such conditions) will be final and binding on all parties.

     The Purchaser may increase the Offer Price and may make any other changes
in the terms and conditions of the Offer; provided, however, that, except as
permitted under Section 7.7.3 of this Agreement or unless previously approved by
the Company in writing, the Purchaser may not (i) decrease the Offer Price, (ii)
change the form of consideration payable in the Offer, (iii) increase or
decrease the maximum number of Shares sought pursuant to the Offer, (iv) add to
or modify the Offer Conditions, or (v) otherwise amend the Offer in any manner
adverse to the Company's stockholders.

     The Purchaser may, without the Company's consent, (i) extend the Offer if
at the scheduled Expiration Date of the Offer if any of the conditions to the
Purchaser's obligation to accept for payment, and pay for, the Offer Shares
shall not have been satisfied or waived, until such time as such conditions are
satisfied or waived, (ii) extend the Offer for any period required by any rule,
regulation, interpretation or position of the SEC or the staff thereof
applicable to the Offer and (iii) extend the Offer for any reason on one or more
occasions for an aggregate period of not more than ten business days beyond the
latest Expiration Date that would otherwise be permitted under clauses (i) or
(ii) of this sentence.  As used herein, "business day" means any day other than
a Saturday, Sunday or United States federal holiday and consists of the time
period from 12:01 a.m. through 12:00 midnight, New York City time.

                                     -37-
<PAGE>
 
                                   EXHIBIT A
                                   ---------

                         CERTIFICATE OF DESIGNATION OF
                     SERIES A CONVERTIBLE PREFERRED STOCK
                                      OF
                                 GO2NET, INC.

     Go2Net, Inc., (hereinafter called the "Corporation"), a corporation 
organized and existing under and by virtue of the General Corporation Law of the
State of Delaware, does hereby certify:

     1.  The name of the Corporation is Go2Net, Inc.

     2.  The certificate of incorporation of the Corporation authorizes the 
issuance of 1,000,000 shares of Preferred Stock, $.01 par value, and expressly 
vests in the Board of Directors of the Corporation the authority provided 
therein to provide for the issuance of said shares in series and by filing a 
certificate pursuant to the applicable law of the State of Delaware, to 
establish from time to time the numbers of shares to be included in each such 
series, and to fix the designation, powers, preferences and rights of the shares
of each such series and the qualifications, limitations, or restrictions 
thereof.

     3.  The Board of Directors of the Corporation, pursuant to the authority 
expressly vested in it as aforesaid, has adopted the following resolutions 
creating a "Series A Convertible" issue of Preferred Stock:

     RESOLVED, that a series of the class of authorized Preferred Stock of the 
Corporation be and hereby is created, and that the designation and amount 
thereof and the voting powers, preferences and relative participating, optional 
and other special rights of the shares of such series, and the qualifications, 
limitations or restrictions thereof as follows:

                     SERIES A CONVERTIBLE PREFERRED STOCK
                     ------------------------------------

     1.  Designation And Amount. The shares of such series shall be designated 
         ----------------------
"Series A Convertible Preferred Stock" (the "Series A Preferred Stock") and the 
number of shares constituting such series shall be 300,000.

     2.  Dividends.
         ---------

         (a)  The Series A Preferred Stock shall not be entitled to receive 
dividends unless and until the Board of Directors declares a dividend in respect
of the Common Stock out of legally available funds therefor; provided, however,
                                                             --------  -------
that no dividends shall be declared or paid upon the Common Stock (other than 
dividends payable upon the Common Stock solely in additional shares of Common 
Stock, provided that an appropriate adjustment in the Conversion Price is made 
under Section 6(a) hereof) or any other stock ranking on liquidation junior to
the Series A Preferred Stock (such stock being referred to hereinafter 
collectively as "Junior Stock") unless (i) after the payment of the dividend on 
the Common Stock and Junior Stock (and the simultaneous dividend on the Series A
Preferred Stock) the Corporation's net worth exceeds the aggregate liquidation 
preference of the Series A Preferred Stock (provided that this clause (i) shall 
not apply if the dividend is approved by the holders of a majority of the 
outstanding shares of Series A Preferred Stock) and (ii) there
<PAGE>
 
shall be simultaneous declaration or payment, as applicable, of a dividend upon 
the Series A Preferred Stock.

     (b)  In the case of any dividend being declared upon the Common Stock, the 
dividend which shall be declared upon each share of Series A Preferred Stock as 
a condition to such dividend upon the Common Stock shall be equal in amount to 
the dividend payable upon that number of shares of Common Stock acquirable upon 
conversion of a share of Series A Preferred Stock immediately before the 
declaration of such dividend, with such conversion being based on the then 
applicable Conversion Price determined in accordance with Section 6 as of the 
record date for the declaration of such dividend on the Common Stock.

     (c)  In the case of any dividend being declared upon any class of Junior 
Stock that is convertible into Common Stock, the amount of the dividend which 
shall be declared upon each share of Series A Preferred Stock as a condition to 
such dividend on Junior Stock, divided by the number of shares of Common Stock 
acquirable upon conversion of a share of Series A Preferred Stock, shall equal 
the amount of the dividend declared upon each share of such class of Junior
Stock, divided by the number of shares of Common Stock acquirable upon
conversion of a share of such class of Junior Stock, in each case assuming such
conversion occurred immediately before the declaration of such dividend.

     (d)  No dividend shall be declared or paid upon any class of Junior Stock 
(other than Common Stock) that is not convertible into Common Stock without the 
consent of holders of at least a majority of the outstanding shares of Series A 
Preferred Stock.

     (e)  Holders of shares of Series A Preferred Stock shall be entitled to 
share equally, share for share, in all such dividends declared upon the Series A
Preferred Stock.

   3.  Liquidation, Dissolution Or Winding Up.
       ---------------------------------------

     (a)  In the event of any voluntary or involuntary liquidation, dissolution
or winding up of the Corporation, the holders of shares of Series A Preferred
Stock then outstanding shall be entitled to be paid out of the assets of the
Corporation available for distribution to its stockholders, after and subject to
the payment in full of all amounts required to be distributed to the holders of
any Preferred Stock of the Corporation ranking on liquidation prior and in
preference to the Series A Preferred Stock (such Preferred Stock that is senior
to the Series A Preferred Stock being referred to hereinafter as "Senior Stock")
upon such liquidation, dissolution or winding up, but before any payment shall
be made to the holders of Common Stock or other Junior Stock, an amount equal to
the sum of (i) $1,000 per share (the "Liquidation Preference") (subject to
adjustment in the event of any stock dividend, stock split, stock distribution
or combination with respect to such shares), and (ii) the amount of all declared
but unpaid dividends on the Series A Preferred Stock. If upon any such
liquidation, dissolution or winding up of the Corporation, the remaining assets
of the Corporation available for the distribution to its stockholders after
payment in full of amounts required to be paid or distributed to holders of any
other Senior Stock shall be insufficient to pay the holders of shares of Series
A Preferred Stock the full amount to
<PAGE>
 
which they shall be entitled, the holders of shares of Series A Preferred Stock,
and any class of stock ranking on liquidation on a parity with the Series A
Preferred Stock (such Preferred Stock ranking on liquidation on parity with the
Series A Preferred Stock being referred to as "Parity Stock"), shall share
ratably in any distribution of the remaining assets and funds of the Corporation
in proportion to the respective amounts which would otherwise be payable with
respect to the shares held by them upon such distribution if all amounts payable
on or with respect to said shares were paid in full. Except as set forth in this
clause (a), holders of shares of Series A Preferred Stock shall not be entitled
to any distribution in the event of liquidation, dissolution or winding up of
the Corporation.

               (b)     The merger or consolidation of the Corporation with or 
into any other corporation or entity, or the sale or conveyance of all or 
substantially all the assets of the Corporation, shall not be deemed to be a
liquidation, dissolution or winding up of the Corporation for purposes of this 
Section 3.

     4.        Voting.
               ------

               (a)     Each holder of shares of Series A Preferred Stock shall 
have the right to one vote for each share of Common Stock into which such 
holder's shares of Series A Preferred Stock could then be converted, and with 
respect to such vote, such holder shall have full voting rights and powers equal
to the voting rights and powers of the holders of Common Stock, except as 
otherwise provided in Sections 4(b) and 4(c) hereof, or as required by law, and 
shall be entitled, notwithstanding any provision hereof, to notice of any 
shareholders' meeting in accordance with the Bylaws of the Corporation, and 
shall be entitled to vote, together with holders of Common Stock, with respect 
to any question upon which holders of Common Stock have the right to vote; 
provided, however, that the shares of Series A Preferred Stock shall not have 
- --------  -------
any voting power with respect to the election of directors unless and until the 
making of any necessary filings required by, and the expiration or termination 
of any applicable waiting periods under, the Hart-Scott-Rodino Antitrust 
Improvements Act of 1976, as amended (the "HSR Act").

               (b)     The consent of holders of at least a majority of the 
outstanding shares of Series A Preferred Stock, voting separately as a single 
class, in person or by proxy, either in writing without a meeting or at a 
special or annual meeting of stockholders called for such purpose, shall be 
necessary to amend, modify or repeal any provision of the Certificate of 
Incorporation (including any provision of the Certificate of Designation of
Series A Convertible Preferred Stock) or Bylaws of the Corporation in any manner
which would adversely affect the powers, preferences or special rights of the
Series A Preferred Stock. The authorization or creation of any shares of any
class or series of Senior Stock or Parity Stock of the Corporation or the
reclassification of any authorized stock of the Corporation or security
convertible into or evidencing the right to purchase shares of any such Senior
Stock or Parity Stock shall be deemed to adversely affect the Series A Preferred
Stock. The authorization or creation of any shares of any class or series of
Junior Stock of the Corporation or the reclassification of any authorized stock
of the Corporation into any such Junior Stock, or the creation or authorization
of any obligation or security convertible into or evidencing the right to
purchase shares of any such Junior Stock shall be deemed not to adversely affect
the powers, preferences or special rights of the Series A Preferred Stock.



<PAGE>
 
           (c) Unless the vote or consent of the holders of a greater number of
shares shall then be required by law and so long as there is outstanding at
least 50% of the Series A Preferred Stock, the consent of the holders of at
least a majority of the outstanding shares of Series A Preferred Stock, voting
together as a separate class, in person or proxy, either in writing without a
meeting or at a special or annual meeting of stockholders called for such
purpose, shall be necessary to authorize or effect (i) any sale, lease, transfer
or other disposition of assets (including without limitation by merger) having a
fair market value of at least 30% of the fair market value of the assets of the
Corporation and its subsidiaries on a consolidated basis; (ii) any merger or
consolidation or other reorganization of the Corporation with or into another
corporation in one transaction or a series of related transactions pursuant to
which the stockholders of the Corporation immediately prior to consummation of
such transaction would hold less than 66-2/3% of the voting securities of the
entity surviving the transaction; (iii) the acquisition by the Corporation or
any subsidiary thereof of another entity or business whether by means of a
purchase of equity interests or the purchase of all or substantially all of the
assets of such entity or merger, consolidation, reorganization, issuance or
exchange of securities or otherwise where the consideration involved (including
non-cash consideration) has a value of at least $100,000,000; (iv) a
liquidation, winding up or dissolution of the corporation or adoption of any
plan of the same; (v) the commencement by the Corporation of a voluntary case or
proceeding under applicable bankruptcy laws or any other insolvency,
receivership, reorganization, moratorium or similar laws providing relief to
debtors; and (vi) any redemption or repurchase by the Corporation of any Junior
Stock or Parity Stock or any securities convertible into Junior Stock or Parity
Stock, other than the repurchase of shares in connection with the termination of
employees of the Corporation pursuant to rights under written agreements:
provided, however, except to the extent provided by law, the holders of the
- -----------------
Series A Preferred Stock shall not have any consent rights under this Section
4(c) until the Second Closing (as defined in that certain Stock Purchase
Agreement dated March 15, 1999, between this Corporation and Vulcan Ventures
Incorporated) shall have occurred, but this proviso shall not in any way impair
or restrict the voting rights of the holders of the Series A Preferred Stock in
any other respect, including without limitation, the right to vote together with
the holders of the Common Stock pursuant to Section 4(a) or the voting right
under Section 4(b).

      5.   Conversion Rights.  
           -----------------

           (a)  Exercise of Conversion Rights. Subject to Compliance with
                -----------------------------
the HSR Act, each holder of Series A Preferred Stock shall have the right, at
its option, at any time, to convert, subject to the terms and provisions of this
Section 5, all or any portion of its Series A Preferred Stock then outstanding
into such number of fully paid and non-assessable shares of Common Stock as
results from dividing (i) the sum of (A) the aggregate Liquidation Preference of
all shares of Series A Preferred Stock to be converted plus (B) any declared but
unpaid dividends on such shares, by (ii) the applicable Conversion Price (as
defined in Section 6 below) on the Conversion Date (as defined below). Such
conversion shall be deemed to have been made at the close of business on the
date that the certificate or certificates for shares of Series A Preferred Stock
shall have been surrendered for conversion and written notice shall have been
received as provided in Section 5(b) (the "Conversion Date"), so that the person
or persons entitled to receive the shares of Common
<PAGE>
 
Stock upon conversion of such shares of Series A Preferred Stock shall be
treated for all purposes as having become the record holder or holders of such
shares of Common Stock at such time and such conversion shall be at the
Conversion Price in effect at such time. Upon conversion of any shares of Series
A Preferred Stock pursuant to this Section 5, the rights of the holder of such
shares upon the Conversion Date shall be the rights of a holder of Common Stock
only, and each such holder shall not have any rights in its former capacity as a
holder of shares of Series A Preferred Stock.

        (b)     Notice to the Corporation.  In order to convert all or any 
                -------------------------
portion of its outstanding Series A Preferred Stock into shares of Common Stock,
the holder of such Series A Preferred Stock shall deliver the shares of Series A
Preferred Stock to be converted to the Corporation at its principal office,
together with written notice that it elects to convert those shares of Series A
Preferred Stock in to shares of Common Stock in accordance with the provisions
of this Section 5. Such notice shall specify the number of shares of Series A
Preferred Stock to be converted and the name or names in which the holder wishes
the certificates for shares of Common Stock to be registered, together with the
address or addresses of the person or persons so named , and, if so required by
the Corporation, shall be accompanied by a written instrument or instruments of
transfer in form reasonably satisfactory to the Corporation, duly executed by
the registered holder of the shares of Series A Preferred Stock to be converted
or by its attorney duly authorized in writing.


        (c)     Delivery of Certificate.  As promptly as practicable after the
                -----------------------
surrender as hereinabove provided of shares of Series A Preferred Stock for
conversion into shares of Common Stock, the Corporation shall deliver or cause
to be delivered to the holder, or the holder's designees, certificates
representing the number of fully paid and non-assessable shares of Common Stock
into which the shares of Series A Preferred Stock are entitled to be converted,
together with a cash adjustment in respect of any fraction of a share to which
the holder shall be entitled as provided in Section 5(d), and, if less than the
entire number of shares of Series A Preferred Stock represented by the
certificate or certificates surrendered is to be converted, a new certificate
for the number of shares of Series A Preferred Stock not so converted. So long
as any shares of Series A Preferred Stock remain outstanding, the Corporation
shall not close its Common Stock transfer books. The issuance of certificates
for shares of Common Stock upon the conversion of shares of Series A Preferred
Stock shall be made without charge to the holder for any tax in respect of the
issuance of such certificates (other than any transfer, withholding or other tax
if the shares of Common Stock are to be registered in a name different from that
of the registered holder of Series A Preferred Stock).

        (d)     Fractional Shares.  No fractional shares of Common Stock or 
                -----------------
scrip representing fractional shares of Common Stock shall be issued upon any
conversion of any shares of Series A Preferred Stock, but, in lieu thereof,
there shall be paid an amount in cash equal to the same fraction of the Market
Price of a whole share of Common Stock as of the Conversion Date. The "Market
Price" of a share of Common Stock on or with respect to any day shall mean (i)
the closing sales price on the immediately preceding trading day of a share of
Common Stock on the principal national securities exchange or automated
quotation system on which the shares of Common Stock are listed or admitted to
trading or, if not listed or admitted to trading on any national securities
exchange or automated

<PAGE>
 
quotation system, the average of the last reported bid and asked prices on such 
immediately preceding trading day in the over-the-counter market as furnished 
by the National Association of Securities Dealers, Inc., or, if such firm is 
not then engaged in the business of reporting such prices, as furnished by any 
similar firm then engaged in such business selected in good faith by the Company
or, if there is no such firm, as furnished by any member of the National 
Association of Securities Dealers, Inc., selected in good faith by the Company, 
or (ii) if the shares of Common Stock are not then traded on any such exchange 
or system, the amount determined in good faith by the Board to represent the 
fair value of a share of Common Stock.

          (e)  Reservation of Shares.  The Corporation shall at all times 
               ---------------------
reserve and keep available out of its authorized but unissued shares of Common 
Stock, solely for the purpose of effecting the conversion of shares of Series A 
Preferred Stock, the full number of whole shares of Common Stock then 
deliverable upon the conversion of all shares of Series A Preferred Stock then 
outstanding.  The Corporation shall take at all times such corporate action as 
shall be necessary in order that the Corporation may validly and legally issue 
fully paid and non-assessable shares of Common Stock upon the conversion of 
shares of Series A Preferred Stock in accordance with the provisions of this 
Section 5.

          (f)  Registration.  If any shares of Common Stock to be reserved for
               ------------
the purpose of conversion of Series A Preferred Stock require registration or 
listing with, or approval of, any governmental authority, stock exchange or 
other regulatory body under any federal or state law or regulation or otherwise,
before such shares may be validly issued or delivered upon conversion, the 
Corporation shall, in good faith and as expeditiously as possible, endeavor to 
secure such registration, listing or approval, as the case may be.

          (g)  Shares Validly Issued and Non-Assessable.  All shares of Common
               ----------------------------------------
Stock that may be issued, fully paid and nonassessable and free from all taxes,
liens and charges with respect to the issuance thereof.

          (h)  Retirement of Shares.  Any shares of Series A Preferred Stock 
               --------------------
converted pursuant to the provisions of this Section 6 shall be retired and 
given the status of authorized and unissued Preferred Stock, undesignated as to 
series, subject to reissuance by the Corporation as shares of Preferred Stock of
one or more series, as may be determined from time to time by the Board.

          (i)  Automatic Conversion.
               --------------------

               (i)  Transfer of Shares.  In the event that a holder of shares of
                    ------------------
Series A Preferred Stock desires to transfer some or all of such shares to an 
unaffiliated party, each share of Series A Preferred Stock so transferred shall 
be converted into the number of fully paid and non-assessable shares of Common 
Stock into which such share is then convertible pursuant to Section 5 hereof 
automatically and without further action, immediately upon the transfer of such 
shares.

               (ii) Transaction.  In the event that the Corporation enters into 
a transaction which will result in the transfer of 50% or greater of the voting 
securities of the 

<PAGE>
 
Company to an unrelated party, then each share of Series A Preferred Stock
outstanding shall be converted into the number of fully paid and non-assessable
shares of Common Stock into which such share is then convertible pursuant to
Section 6 hereof automatically and without further action, immediately upon the
transfer of such shares.

                (iii)   Mechanics of Automatic Conversion.  Upon any automatic
                        ---------------------------------
conversion of shares of Series A Preferred Stock into shares of Common Stock
pursuant to this Section 5(i), the holders of such converted shares shall
surrender the certificates formerly representing such shares at the office of
the Corporation or of any transfer agent for Common Stock. Thereupon, there
shall be issued and delivered to each such holder, promptly at such office and
in his, her or its name as shown on such surrendered certificate or
certificates, a certificate or certificates for the number of shares of Common
Stock into which such shares of Series A Preferred Stock were so converted and
cash as provided in Section 5(d) above in respect of any fraction of a share of
Common Stock issuable upon such conversion. The Corporation shall not be
obligated to issue certificates evidencing the shares of Common Stock issuable
upon such conversion unless and until certificates formerly evidencing the
converted shares of Series A Preferred Stock are either delivered to the
Corporation or its transfer agent, as hereinafter provided, or the holder
thereof notifies the Corporation or such transfer agent that such certificates
have been lost, stolen, or destroyed and executes and delivers an agreement to
indemnity the Corporation from any loss incurred by it in connection therewith.

     6.    Conversion Price. As used herein, the "Conversion Price" shall
           ----------------
initially be $66.11 per share of Common Stock, subject to adjustment as set 
forth below.  The Conversion Price shall be subject to adjustment from time to 
time as follows:
     
          (a)  Stock Dividends, Subdivisions, Reclassifications or 
               --------------------------------------------------
Combinations.  If the Corporation shall (i) declare a dividend or make a  
- ------------  
distribution on its Common Stock in shares of its Common Stock, (ii) subdivide 
or reclassify the outstanding shares of Common Stock into a greater number of 
shares, or (iii) combine or reclassify the outstanding Common Stock into a 
smaller number of shares, the Conversion Price in effect at the time of the 
record date for such dividend or distribution or the effective date of such 
subdivision, combination or reclassification shall be proportionately adjusted 
so that the holder of any shares of Series A Preferred Stock surrendered for 
conversion after such date shall be entitled to receive the number of shares of 
Common Stock which he would have owned or been entitled to receive had such 
shares of Series A Preferred Stock been converted immediately prior to such 
date.  Successive adjustment in the Conversion Price shall be made whenever 
any event specified above shall occur.
      
          (b)  Other Distributions.  In case the Corporation shall fix a record
               -------------------
date for the making of a distribution to all holders of shares of its Common
Stock (i) of shares of any class other than its Common Stock, (ii) of evidence
of indebtedness of the Corporation or any subsidiary of the Corporation (iii) of
assets, or (iv) of rights or warrants, in each such case all holders of shares
of its Series A Preferred Stock shall receive a distribution (i) of shares of
any class other than its Common Stock, (ii) of evidence of indebtedness of the
Corporation or any subsidiary of the Corporation, (iii) of assets, or (iv) of
rights or warrants, as applicable, equal in amount to the distribution which
they would have received had such










<PAGE>
 
holders converted their shares of Series A Preferred Stock into Common Stock 
immediately prior to the distribution.

          (c)  Consolidation, Merger, Sale, Lease or Conveyance or
               ---------------------------------------------------
Reclassifications or Reorganizations.  In case of any consolidation with or
- ------------------------------------
merger of the Corporation with or into another corporation or other entity, or 
in case of any sale, lease or conveyance to another entity of the assets of the 
Corporation as an entirety or substantially as an entirety, or in the event of 
any reclassification, recapitalization or other change of the Common Stock in 
which the Common Stock is changed into the same or a different number of shares
of any class or classes of stock, then each share of Series A Preferred Stock 
shall after the date of such consolidation, merger, sale, lease or conveyance or
such reclassification, reorganization or other change be convertible into the 
number of shares of stock or other securities or property (including cash) to 
which the Common Stock issuable (at the time of such consolidation, merger, 
sale, lease or conveyance or such reclassification, recapitalization or other 
change) upon conversion of such share of Series A Preferred Stock would have 
been entitled upon such consolidation, merger, sale, lease or conveyance or 
such reclassification, recapitalization or other change; and in any case, if 
necessary, the provisions set forth herein with respect to the rights and 
interests thereafter of the holders of the shares of Series A Preferred Stock 
shall be appropriately adjusted so as to be applicable, as nearly as may 
reasonably be, to any shares of stock or other securities or property 
thereafter deliverable on the conversion of the shares of Series A Preferred 
Stock.

          (d)  Notice to Holders.  In the event the Corporation shall propose
               -----------------
to take any action of the type described in subsections (a), (b) and (c) of 
this Section 6, the Corporation shall give notice to each holder of shares of 
Series A Preferred Stock, which notice shall specify the record date, if any, 
with respect to any such action and the approximate date on which such action 
is to take place.  Such notice shall also set forth such facts with respect 
thereto as shall be reasonably necessary to indicate the effect of such action 
on the Conversion Price and the number, kind or class of shares or other 
securities or property which shall be deliverable upon conversion of shares of 
Series A Preferred Stock.  In the case of any action which would require the 
fixing of a record date, such notice shall be given at least 15 days prior to 
the date so fixed, and in the case of all other action, such notice shall be 
given at least 20 days prior to the taking of such proposed action.

          (e)  Statement Regarding Adjustments.  Upon the occurrence of each
               -------------------------------
adjustment or readjustment of the Conversion Price of the Series A Preferred 
Stock pursuant to this Section 6, the Corporation shall compute such adjustment 
or readjustment in accordance with the terms hereof and prepare and furnish to 
each holder a certificate setting forth such adjustment or readjustment and 
showing in detail the facts upon which such adjustment or readjustment is 
based.  Each such statement shall be signed by the Corporation's public 
accountants.

          (f)  Treasury Stock.  For the purposes of this Section 6, the sale or
               --------------
other disposition of any Common Stock theretofore held in the Corporation's 
treasury shall be deemed to be an issuance thereof.

          (g)  Good Faith.  The Corporation shall not, by amendment of its 
               ----------
Certificate of Incorporation or through any reorganization, transfer of assets, 
consolidation,

<PAGE>
 
merger, dissolution, issuance or sale of securities or any other voluntary
action, avoid or seek to avoid the observance or performance of any of the terms
to be observed or performed hereunder by the Corporation, but shall at all times
in good faith assist in the carrying out of all the provisions of this Section 6
and in the taking of all such action as may be necessary or appropriate in order
to protect the conversion rights of the holders of the shares of Series A
Preferred Stock shares against impairment of any kind.

    7.     No Redemption Rights.  The Series A Preferred Stock shall not be
           --------------------
subject to redemption, whether at the option of either the Corporation or any 
holder of the Series A Preferred Stock.

    FURTHER RESOLVED, that the statements contained in the foregoing resolutions
creating and designating the said Series A Convertible issue of Preferred Shares
and fixing the number, powers, preferences and relative, optional, 
participating, and other special rights and the qualifications, limitations, 
restrictions, and other distinguishing characteristics thereof shall, upon the 
effective date of said series, be deemed to be included in and be a part of the 
certificate of incorporation of the Corporation pursuant to the provisions of 
Sections 104 and 151 of the General Corporation Law of the State of Delaware.

           [The remainder of this page is intentionally left blank.]

<PAGE>
 
     IN WITNESS WHEREOF, said Corporation has caused this Certificate to be 
signed by its Chief Executive Officer, this 15th day of March, 1999. The 
signature below shall constitute the affirmation or acknowledgment of the 
signatory, under penalties of perjury, that the instrument is the act and deed 
of the Corporation and that the facts stated herein are true.



                                               ---------------------------
                                               Russell C. Horowitz
                                               Chief Executive Officer  
<PAGE>
 
                                   EXHIBIT B
                                   ---------

                                PROMISSORY NOTE


$167,482,000.00                                            Bellevue, Washington
                                                           March 15, 1999
                                                           
                                                   
     FOR VALUE RECEIVED, the undersigned, VULCAN VENTURES INCORPORATED, a
Washington corporation ("Maker"), hereby promises to pay to the order of GO2NET,
INC., a Delaware corporation ("Holder"), the principal sum of One Hundred Sixty-
Seven Million Four Hundred Eighty-Two Thousand Dollars ($167,482,000.00), plus
interest on the unpaid principal balance from time to time after the date hereof
at the rate of 8% per annum.

     The entire outstanding principal amount of this Note and all accrued but
unpaid interest thereon shall be due and payable on March 22, 1999.

     All payments hereunder shall be made in lawful money of the United States
of America to Holder at 999 Third Avenue, Suite 4700, Seattle, Washington 98004,
or at such other address as shall be designated in writing from time to time by
Holder.

     Interest shall be computed on the actual number of days in a year, for the
number of days actually elapsed.

     If Maker fails to make any payment of principal or interest when required
under this Note, then Holder may, at its sole option with notice to Maker,
declare immediately due and payable the entire unpaid principal balance of this
Note.

     This Note may be prepaid in whole or in part at any time, without penalty
or fee of any kind.

     If this Note is not paid when due, Maker promises to pay all reasonable
costs of collection incurred by Holder.

     All persons or entities now or at any time liable for payment of the
indebtedness evidenced by this Note, expressly waive presentment for payment,
notice of dishonor, protest, notice of protest and diligence in collection and
consent that the time of the payments or any part of the payments may be
extended by Holder.

     This Note shall be governed by and construed under the laws of the State of
Delaware.

                              "Maker"

                              VULCAN VENTURES INCORPORATED


                              By: 
                                 ---------------------------------
                                  William D. Savoy, Vice President
<PAGE>
 

                                   EXHIBIT C
                                   ---------

                         REGISTRATION RIGHTS AGREEMENT

     THIS REGISTRATION RIGHTS AGREEMENT (the "Agreement") is entered into this
15th day of March, 1999, by and among GO2NET, INC., a Delaware corporation (the
"Company"), and VULCAN VENTURES INCORPORATED, a Washington corporation
("Vulcan").

     A.  Concurrently with the execution of this Agreement, Vulcan is purchasing
167,507 shares of the Company's Series A Convertible Preferred Stock, $.01 par
value (the "Series A Preferred Stock"), pursuant to that certain Stock Purchase
Agreement dated March 15, 1999, between the Company and Vulcan (the "Stock
Purchase Agreement").  The Stock Purchase Agreement also contemplates Vulcan's
acquisition of additional shares of the Series A Preferred Stock and certain
shares of the Company's Common Stock, $.01 par value (the "Common Stock").

     B.  The parties hereto desire to set forth the respective rights of the
Company and Vulcan with respect to the registration of the shares of the
Company's Common Stock that Vulcan may acquire.

     NOW, THEREFORE, in consideration of the foregoing recitals and the mutual
promises contained herein, the parties hereto agree as follows:

     1.  Definitions.
         -----------
 
         1.1  As used in this Agreement, the following capitalized terms shall
have the following meanings:

         Affiliate:  A Person that directly, or indirectly through one or more
         ---------                                                            
intermediaries, controls or is controlled by, or is under common control with,
Vulcan; provided that such control relationship involves direct or indirect
ownership of at least a majority of the outstanding voting interests of the
applicable Person.  Without limiting the generality of the foregoing, it is
understood that any entity that is majority owned (directly or indirectly) by a
Person that directly or indirectly owns a majority of the outstanding voting
interests of Vulcan shall be an Affiliate of Vulcan.

         Common Stock:  All shares now or hereafter authorized of any class of
         ------------                                                         
common stock of the Company, and any other equity securities of the Company,
howsoever designated, which have the right (subject always to prior rights of
any class or series of preferred shares) to participate in the distribution of
the assets and the earnings of the Company without limit as to per share amount.

         Exchange Act:  The Securities Exchange Act of 1934, as amended from
         ------------                                                       
time to time.

         Holders:  Vulcan, all of its Affiliates (including without limitation
         -------                                                              
Paul G. Allen), any Person to which Common Stock is transferred by Vulcan and
its Affiliates for purposes of Paul G. Allen's estate planning, and any Person
to which Common Stock is 
<PAGE>
 
transferred by Vulcan and its Affiliates that has registration rights pursuant
to Section 10 below.

         Majority Holders:  Holders of a majority of the Registrable Securities
         ----------------                                                      
held by all Holders at the time of any request for registration pursuant to
Section 2.1(a).

         Person:  An individual, corporation, partnership, limited liability
         ------                                                             
company, trust, unincorporated organization or a government or any agency or
political subdivision thereof.

         Prospectus:  The definitive prospectus included in any Registration
         ----------                                                         
Statement, as amended or supplemented by any prospectus supplement with respect
to the terms of the offering of any portion of the Registrable Securities
covered by the Registration Statement and by all other amendments and
supplements to the prospectus, including post-effective amendments and all
material incorporated by reference in such prospectus.

         Registrable Securities:  Those shares of Common Stock now or hereafter
         ----------------------                                                
owned of record or beneficially by the Holders (including, without limitation,
any shares of Common Stock acquired by the Holders upon conversion of the Series
A Preferred Stock) plus any shares received from the Company with respect to or
in replacement of such shares by reason of splits, dividends and
recapitalizations and other changes in the Company's capital structure , but
excluding any shares which may be then immediately sold to the public without
registration pursuant to Rule 144  under the Securities Act.

         Registration Expenses:  See Section 6 hereof.
         ---------------------                        

         Registration Statement:  Any registration statement of the Company
         ----------------------                                            
filed under the Securities Act which covers Registrable Securities pursuant to
the provisions of this Agreement, including the Prospectus, amendments and
supplements to such Registration Statement, including post-effective amendments,
all exhibits and all material incorporated by reference in such Registration
Statement.

         SEC:  The Securities and Exchange Commission.
         ---                                          

         Securities Act:  The Securities Act of 1933, as amended from time to
         --------------                                                      
time.

         Selling Holders:  Holders of Registrable Securities who seek to sell
         ---------------                                                     
such securities under any Registration Statement.

     2.  Registration Rights.
         ------------------- 

         2.1  Registration Upon Request.
              ------------------------- 

              (a)  At any time beginning 180 days after the date hereof, the 
Majority Holders may request by written notice (a "Demand Notice") to the
Company that the Company effect the registration under the Securities Act of a
number of Registrable Securities at least equal to 5% of the shares of the
Common Stock then outstanding, stating the intended method of disposition of
such shares. The registration rights contemplated by this Section 2.1 may be
exercised only three (3) times by the Majority Holders during the 

                                      -2-
<PAGE>
 
term of this Agreement; provided, however, the request for registration shall
                        --------  -------
not be deemed made if either (i) the Registration Statement does not become
effective under the Securities Act (including without limitation if the Selling
Holders withdraw the Registration Statement, provided in case of such withdrawal
the request for registration will be deemed made unless the Selling Holders
reimburse the Company for its reasonable expenses in connection with such
Registration Statement) or a stop order, injunction or other order interferes or
prevents the contemplated method of distribution or (ii) the number of
Registrable Securities requested to be included in the registration is reduced
by 15% or more pursuant to Section 2.1(c). Within five (5) business days after
receipt of a Demand Notice, the Company shall notify all other Holders and offer
to them the opportunity to include their Registrable Securities in such
registration.

              (b)  Upon receipt of such request, the Company shall, as soon as
practicable, prepare and file a Registration Statement with the SEC on an
appropriate form under the Securities Act with respect to all of the Registrable
Securities that Holders of such securities have requested that the Company
register, and use its best efforts to cause such Registration Statement to
become effective.

              (c)  In connection with any Registration Statement filed in 
response to such request, the Company, at its option, may include a primary
offering of additional shares of Common Stock and/or may include shares to be
sold by other stockholders of the Company; provided, however, that if the
                                           --------  -------     
managing underwriter of such offering reasonably determines in good faith and
delivers to the Selling Holders a written opinion that the number of shares
otherwise to be included in the Registration Statement is such that the success
of the underwritten offering would be materially and adversely affected and,
accordingly, the total number of shares to be included in the Registration
Statement is reduced to the amount recommended by such underwriter, then (i)
unless the Registration Statement includes all of the Registrable Securities
designated for sale by all Selling Holders participating in the demand
registration pursuant to Section 2.1(a), the Registration Statement shall not
include any shares to be offered by the Company or sold by other stockholders
(including other Holders exercising incidental registration rights pursuant to
Section 2.2), and (ii) if the Registration Statement does not include all of the
Registrable Securities designated for sale by such Selling Holders, the number
of Registrable Securities included in the Registration Statement shall be
allocated among such Selling Holders pro rata (based on the number of
Registrable Securities held by each).

              (d)  Notwithstanding the foregoing, upon delivery of written 
notice (deliverable no later than 10 days after delivery of the Demand Notice)
to the person(s) who delivered the Demand Notice, the Company shall be entitled
to postpone filing of the Registration Statement, and may withhold efforts to
cause the Registration Statement to become effective, for a reasonable period of
time (not to exceed the shorter of 90 days or the Company's termination of
consideration of a Company Offering (as defined below) or completion of any
Transaction (as defined below), as the case may be) if (i) the Company is
contemplating filing a registration statement in connection with the offering of
its securities (a "Company Offering") within 90 days of delivery of the Demand
Notice, or (ii) the Company determines in good faith that a registration
pursuant to the Demand Notice might interfere with or adversely affect the
negotiations or completion of any transaction that is

                                      -3-
<PAGE>
 
being contemplated by the Company at the time the right to delay is exercised (a
"Transaction").

         2.2  Incidental Registration.
              -----------------------
 
              (a)  If at any time after the date hereof the Company proposes to
register any shares of Common Stock under the Securities Act (except pursuant to
a registration statement filed on Form S-8 or Form S-4 or such other form as
shall be prescribed under the Securities Act for the same purposes, or a
registration statement filed on Form S-3 covering exclusively shares issued in
acquisitions pursuant to Section 4(2) under the Securities Act), or if any other
stockholder is being afforded an opportunity to register shares of Common Stock
(including pursuant to Section 2.1(a)), the Company will at each such time give
written notice to the Holders (other than Holders participating in a demand
registration pursuant to Section 2.1(a)) as provided in Section 11.4 hereof of
its intention to do so. Within twenty (20) days after receipt of such notice,
such Holders may request that the Company register all or part of the
Registrable Securities, stating in such request the intended method of
distribution of such securities (the "Designated Securities"). Upon receipt of
such request, the Company shall use its best efforts to effect the registration
of the Designated Securities by including the Designated Securities in such
Registration Statement.

              (b)  In the event that securities of the same class as the 
Registrable Securities are being registered by the Company in such Registration
Statement and such securities as well as any of the Designated Securities are to
be distributed in an underwritten offering, such Designated Securities shall be
included in such underwritten offering on the same terms and conditions as the
securities being issued by the Company for distribution pursuant to such
underwritten offering; provided, however, that if the managing underwriter of
                       --------  ------- 
such underwritten offering reasonably determines in good faith and advises the
parties that the inclusion in such underwritten offering of all the Designated
Securities would materially and adversely affect the success of the underwritten
offering, then the number of Designated Securities to be included in the
Registration Statement shall be reduced to the amount recommended in good faith
by and set forth in the opinion of such managing underwriter; provided, further,
                                                              --------  -------
that as to the Selling Holders exercising incidental registration rights
pursuant to this Section 2.2, such reduction shall be pro rata (based on the
number of shares held by each) with respect to the Designated Securities with
other Persons holding contractual incidental or "piggy-back" registration rights
in such underwritten offering.

              (c)  No registration effected under this Section 2.2 shall 
relieve the Company of its obligations to effect registrations at the request of
the Holders under Section 2.1.

     3.  Hold-Back Agreements.
         -------------------- 

         3.1  Restrictions on Public Sale by Holders.  Each Selling Holder whose
              --------------------------------------                            
Registrable Securities are covered by a Registration Statement filed pursuant to
Section 2 hereof agrees, if requested by the managing underwriters in an
underwritten offering, not to effect any public sale or distribution of
securities of the Company of the same class as the 

                                      -4-
<PAGE>
 
securities included in such Registration Statement during a period, not to
exceed 90 days, beginning on the closing date of each underwritten offering made
pursuant to such Registration Statement, to the extent timely notified in
writing by the managing underwriters.

         3.2  Restrictions on Public Sale by the Company and Others.  The 
              -----------------------------------------------------        
Company agrees not to effect any public sale or distribution of its Common
Stock, during a period, not to exceed 45 days, beginning on the closing date of
an underwritten offering made pursuant to a Registration Statement filed under
Section 2 hereof to the extent timely notified in writing by the managing
underwriters (except as part of such underwritten registration or pursuant to
registrations on Forms S-4 or S-8 or any successor form to such Forms).

     4.  Registration Procedures.  In connection with the Company's registration
         -----------------------                                                
obligations pursuant to Section 2 hereof, the Company will use its best efforts
to effect such registration to permit the sale of such Registrable Securities in
accordance with the intended method or methods of disposition thereof, and
pursuant thereto the Company will:

         4.1  Preparation of Registration Statement.  Prepare and file with the
              ------------------------------------- 
SEC, within the time periods specified in Section 2, a Registration Statement on
such form as may be appropriate under the Securities Act, and use its best
efforts to cause such registration Statement to become effective.

         4.2  Maintaining Effectiveness.  Promptly prepare and file with the 
              -------------------------   
SEC such amendments to the Registration Statement as may be necessary to keep
such Registration Statement effective for a period of not more than 180 days
(or, in the case of an underwritten offering, no more than 5 business days), or
such shorter period which will terminate when all Registrable Securities covered
by such Registration Statement have been sold.

         4.3  Notification.  Immediately notify the Selling Holders and the 
              ------------ 
managing underwriters, if any, and (if requested by any such Person) confirm
such advice in writing, (i) when a Prospectus or any Prospectus supplement or
post-effective amendment has been filed, and, with respect to a Registration
Statement or any post-effective amendment, when the same has become effective,
(ii) of the issuance by the SEC of any stop order suspending the effectiveness
of the Registration Statement or the initiation of any proceeding for that
purpose, (iii) of the receipt by the Company of any notification with respect to
the suspension of the qualification of any of the Registrable Securities for
sale in any jurisdiction or the initiation or threatening of any proceeding for
such purpose, and (iv) of the happening of any event which makes any statement
made in the Registration Statement, the Prospectus or any document incorporated
therein by reference untrue or which requires the making of any changes in the
Registration Statement, the Prospectus, or any document incorporated therein by
reference so that they will not contain any untrue statement of a material fact
or omit to state any material fact required to be stated therein or necessary to
make the statement therein not misleading.

                                      -5-
<PAGE>
 
         4.4  Stop Orders.  Make every reasonable effort to obtain the 
              -----------  
withdrawal of any order suspending the effectiveness of a Registration Statement
or the qualification of any Registrable Securities for sale in any jurisdiction
at the earliest possible moment.

         4.5  Consultation with Holders.  Prior to the filing of any 
              -------------------------                               
Registration Statement or amendment thereto, provide copies of such document to
the Selling Holders and to the managing underwriters, if any, make the Company's
representatives and the Company's counsel available for discussion of such
document and make such changes in such document relating to the Selling Holders
prior to the filing thereof as such Selling Holders, counsel for such Selling
Holders, or underwriters may reasonably request.

         4.6  Copies of Registration Statements. Furnish to each Selling Holder
              ---------------------------------
and each managing underwriter, if any, without charge, at least one originally
executed copy of the Registration Statement and any post-effective amendment
thereto, including financial statements and schedules, all documents
incorporated therein by reference and all exhibits (including those incorporated
by reference).

         4.7  Prospectuses.  Deliver to each Selling Holder and the 
              ------------   
underwriters, if any, without charge, as many copies of the Prospectus (and each
preliminary prospectus) and any amendment or supplement thereto as such Persons
may reasonably request so long as the Registration Statement to which such
Prospectus or any amendment or supplement thereto relates is effective.

         4.8  Blue Sky Laws.  Prior to any public offering of Registrable 
              -------------  
Securities, use its best efforts to register or qualify or cooperate with the
Selling Holders, the underwriters, if any, and their respective counsel in
connection with the registration or qualification of such Registrable Securities
for offer and sale under the securities or blue sky laws of such jurisdictions
within the United States as any Selling Holder or underwriter reasonably
requests, and do any and all other acts or things necessary or advisable to
enable the disposition in such jurisdictions of the Registrable Securities
covered by the Registration Statement; provided, however, that the Company will
                                       --------  -------     
not be required to qualify generally to do business in any jurisdiction where it
is not then so qualified or to take any action which would subject it to general
service of process or taxation in any such jurisdiction where it is not then so
subject.

         4.9  Amendments Upon Changes.  Upon the occurrence of any event 
              -----------------------    
contemplated by Sections 4.3(ii), (iii) or (iv) or 4.4 above, prepare, as
promptly as practicable, a supplement or post-effective amendment to the
Registration Statement or related Prospectus or any document incorporated
therein by reference, or file any other required document so that, as thereafter
delivered to the purchasers of the Registrable Securities being sold thereunder,
such Prospectus will not contain an untrue statement of a material fact or omit
to state any material fact necessary to make the statements therein not
misleading.

         4.10  Underwriting Agreements.  Enter into such customary agreements 
               ----------------------- 
(including an underwriting agreement) and take all such other actions reasonably
required in connection therewith in order to expedite or facilitate the
disposition of such Registrable Securities.

                                      -6-
<PAGE>
 
         4.11  Compliance with Laws; Section 11(a).  Otherwise use its best 
               -----------------------------------  
efforts to comply with all applicable federal and state securities laws
(including without limitation the rules and regulations of the SEC), and make
generally available to its security holders earning statements satisfying the
provisions of Section 11(a) of the Securities Act no later than 45 days after
the end of each 12-month period (or within 90 days after the end of a fiscal
year).

         4.12  Opinions.  At the request of any Selling Holder, use its best 
               --------     
efforts to furnish on the date that the Registrable Securities are delivered to
that Holder and any underwriter for sale in connection with a registration
pursuant to this Agreement (i) an opinion of the counsel representing the
Company for the purposes of such registration, and (ii) a letter from the
independent certified public accountants of the Company, each dated such date
and in form and substance as is customarily given by counsel and independent
certified public accountants to underwriters in an underwritten public offering,
addressed to any Selling Holders' underwriter and to the Selling Holders.

    5.   Selling Holders' Obligations.
         ---------------------------- 

         5.1  Provision of Information.  The Company may require each Selling 
              ------------------------  
Holder of Registrable Securities as to which any registration is being effected
to furnish to the Company such information regarding the distribution of such
securities by, and such other information relevant to, the Selling Holder for
inclusion in such Registration Statement, as the Company may from time to time
reasonably request in writing.

         5.2  Discontinued Use of Prospectus.  Each Holder of Registrable 
              ------------------------------    
Securities agrees by execution of this Agreement that, upon receipt of any
written notice from the Company of the happening of any event of the kind
described in clauses (ii), (iii) or (iv) of Section 4.3 or Section 4.4 hereof,
such Holder will forthwith discontinue disposition of Registrable Securities
until such Holder's receipt of the copies of the supplemented or amended
Prospectus contemplated by Section 4.9 hereof, or until it is advised in writing
(the "Advice") by the Company that the use of the Prospectus may be resumed, and
has received copies of any additional or supplemental filings which are
incorporated by reference in such Prospectus, and, if so directed by the Company
such Holder will deliver to the Company (at the Company's expense) all copies,
other than permanent file copies then in such Holder's possession, of the
Prospectus covering such Registrable Securities current at the time of receipt
of such notice. In the event the Company shall give any such notice, the time
period mentioned in Section 4.2 hereof shall be extended by the number of days
during the period from and including the date of the giving of such notice to
and including the date when each Selling Holder shall have received the copies
of the supplemental or amended Prospectus contemplated by Section 4.9 hereof or
the Advice.

         5.3  Underwriting Agreement.  Each Selling Holder participating in an
              ----------------------                                          
underwritten offering pursuant to Section 2.1 or 2.2 will enter into a customary
underwriting agreement on terms reasonably satisfactory to the managing
underwriter.

                                      -7-
<PAGE>
 
    6.  Registration Expenses.  The Company shall bear all expenses other than
        ---------------------                                                 
Selling Holder Expenses (defined below) incurred in connection with any
Registration Statement, including without limitation all registration and filing
fees, fees with respect to any filings required to be made with the National
Association of Securities Dealers, listing fees relative to any stock exchange
or national market system, fees and expenses of compliance with state securities
or blue sky laws (including reasonable fees and expenses of counsel for the
underwriters in connection therewith), printing expenses, fees and disbursements
of counsel for the Company, and fees and disbursements of all independent public
accountants of the Company.  Each Selling Holder shall bear his or its pro rata
share of any Selling Holder Expenses.  "Selling Holder Expenses" shall consist
of and be limited to (i) the Selling Holder's legal costs, including the fees
and expenses of any counsel selected by the Selling Holder to represent him or
it, and (ii) the proportionate share of brokerage or underwriting commissions
attributable to the Selling Holder's shares.

    7.  Indemnification.
        --------------- 

        7.1  Indemnification by the Company.  The Company agrees to indemnify 
             ------------------------------  
and hold harmless each Holder of Registrable Securities, each Person who
controls such Holder (within the meaning of the Securities Act or the Exchange
Act) (a "controlling person"), and each officer, director, employee and agent of
such Holder and each controlling person and each underwriter or selling agent
(the "indemnified parties") from and against all losses, claims, damages,
liabilities and expenses caused by any untrue or alleged untrue statement of a
material fact contained in any Registration Statement, Prospectus or preliminary
prospectus or any amendment or supplement thereto or any omission or alleged
omission to state therein a material fact required to be stated therein or
necessary to make the statements therein not misleading, except insofar as (i)
the Company has demonstrated that the same are caused by or contained in any
information furnished to the Company by such Holder, expressly for use therein,
or (ii) the Company has advised such Holders' Representative in writing of a
Section 4.3(iv) event and the Holder has sold Registrable Securities
notwithstanding receipt of such notice prior to receipt of a supplement or
amended Prospectus pursuant to Section 4.9 herein; provided, however, that the
                                                   --------  -------
Company shall not be liable in any such case to the extent that any such loss,
claim, damage, liability or expense arises out of or is based upon an untrue
statement or alleged untrue statement or omission or alleged omission made in
any preliminary prospectus if (i) such Holder failed to send or deliver a copy
of the Prospectus with or prior to the delivery of written confirmation of the
sale of Registrable Securities and (ii) the Prospectus would have corrected such
untrue statement or omission; provided, further, that the Company shall not be
                              --------  -------   
liable in any such case to the extent that any such loss, claim, damage,
liability or expense arises out of or is based upon an untrue statement or
alleged untrue statement or omission or alleged omission in the Prospectus, if
such untrue statement or alleged untrue statement, omission or alleged omission
is corrected in an amendment or supplement to the Prospectus and if, having
previously been furnished by or on behalf of the Company with copies of the
Prospectus as so amended or supplemented, such Holder thereafter fails to
deliver such Prospectus as so amended or supplemented, prior to or concurrently
with the sale of a Registrable Security to the Person asserting such loss,
claim, damage, liability or expense who purchased such Registrable Security
which is the subject thereof from such Holder. The indemnity provided herein
shall remain in full force and effect regardless of any investigation made by or
on

                                      -8-
<PAGE>
 
behalf of an indemnified party and shall survive the transfer of Registrable
Securities by the Selling Holder.

         7.2  Indemnification by Holders.  In connection with the Registration
              -------------------------- 
Statements hereunder, each Selling Holder agrees to indemnify, to the full
extent permitted by law, the Company, and each Person who controls the Company
(within the meaning of the Securities Act or the Exchange Act) and each
director, officer, employee and agent of each such Person from and against any
losses, claims, damages, liabilities and expenses caused by any untrue statement
of a material fact or any omission of a material fact required to be stated in
any Registration Statement or Prospectus or preliminary prospectus or necessary
to make the statements therein not misleading, to the extent, but only to the
extent, that the Company has demonstrated that such untrue statement or omission
is contained in any information or affidavit so furnished by such Holder to the
Company specifically for inclusion in such Registration Statement or Prospectus.
In no event, however, shall the liability of any Selling Holder hereunder be
greater in amount than the dollar amount of the proceeds (net of underwriters'
discounts and commissions) received by such Holder upon the sale of the
Registrable Securities giving rise to such indemnification obligation. The
Company shall be obligated to give to, and shall be entitled to receive from,
underwriters, selling brokers, dealer managers and similar securities industry
professionals participating in the distribution customary indemnities.

         7.3  Conduct of Indemnification Proceedings.  Any Person entitled to
              --------------------------------------                         
indemnification hereunder will (i) give prompt notice to the indemnifying party
of any claim with respect to which it seeks indemnification and (ii) permit such
indemnifying party to assume the defense of such claim with counsel reasonably
satisfactory to the indemnified party; provided, however, that any person
                                       --------  -------                 
entitled to indemnification hereunder shall have the right to employ separate
counsel and to participate in the defense of such claim, but the fees and
expenses of such counsel shall be at the expense of such Person unless (a) the
indemnifying party has agreed to pay such fees or expenses, or (b) the
indemnifying party shall have failed to assume within a reasonable period of
time the defense of such claim and employ counsel reasonably satisfactory to
such person or (c) in the reasonable judgment of any such Person, based upon
written advice of its counsel, a conflict of interest may exist between such
Person and the indemnifying party with respect to such claims or such Person may
have separate or additional defenses (in which case, if the Person notifies the
indemnifying party in writing that such Person elects to employ separate counsel
at the expense of the indemnifying party, the indemnifying party shall not have
the right to assume the defense of such claim on behalf of such Person).  If
such defense is not assumed by the indemnifying party, the indemnifying party
will not be subject to any liability for any settlement made without its consent
(but such consent will not be unreasonably withheld).  No indemnifying party
will consent to entry of any judgment or enter into any settlement which does
not include as an unconditional term thereof the giving by the claimant or
plaintiff to such indemnified party of a release from all liability in respect
to such claim or litigation.  An indemnifying party who is not entitled to, or
elects not to, assume the defense of a claim will not be obligated to pay the
fees and expenses of more than one principal and one local counsel for all
parties indemnified by such indemnifying party with respect to such claim.

                                      -9-
<PAGE>
 
         7.4  Contribution.  If the indemnification provided for in Sections 
              ------------  
7.1 or 7.2 is unavailable to the indemnified parties in respect of any losses,
claims, damages or liabilities referred to herein, then each such indemnifying
party, in lieu of indemnifying such indemnified party, shall contribute to the
amount paid or payable by such indemnified party as a result of such losses,
claims, damages or liabilities (i) as between the Company and the Selling
Holders on the one hand and the underwriters on the other hand, in such
proportion as is appropriate to reflect the relative benefits received by the
Company and the Selling Holders on the one hand and the underwriters on the
other hand from the offering of all of the securities sold in the offering, or
if such allocation is not permitted by applicable law, in such proportion as is
appropriate to reflect not only the relative benefits but also the relative
fault of the Company and the Selling Holders on the one hand and of the
underwriters on the other hand in connection with the statements or omissions
which resulted in such losses, claims, damages or liabilities, as well as any
other relevant equitable considerations and (ii) as between the Company on the
one hand and each Selling Holder on the other hand, in such proportion as is
appropriate to reflect the relative fault of the Company and of each Selling
Holder in connection with such statements or omissions, as well as any other
relevant equitable considerations. The relative benefits received by the Company
and the Selling Holders on the one hand and the underwriters on the other hand
shall be deemed to be in the same proportion as the total proceeds from the
offering (net of underwriting discounts and commissions but before deducting
expenses) received by the Company and the Selling Holders bear to the total
underwriting discounts and commissions received by the underwriters, in each
case as set forth in the table on the cover page of the Prospectus. The relative
fault of the Company and the Selling Holders on the one hand and of the
underwriters on the other hand shall be determined by reference to, among other
things, whether the untrue or alleged untrue statement of a material fact or the
omission or alleged omission to state a material fact relates to information
supplied by the Company and the Selling Holders or by the underwriters. The
relative fault of the Company on the one hand and of each Selling Holder on the
other hand shall be determined by reference to, among other things, whether the
untrue or alleged untrue statement of a material fact or the omission or alleged
omission to state a material fact relates to information supplied by such party,
and the parties' relative intent, knowledge, access to information and
opportunity to correct or prevent such statement or omission.

     The Company and the Selling Holders agree that it would not be just and
equitable if contribution pursuant to this Section 7.4 were determined by pro
rata allocation (even if the underwriters were treated as one entity for such
purpose) or by any other method of allocation which does not take account of the
equitable considerations referred to in the immediately preceding paragraph.
The amount paid or payable by an indemnified party as a result of the losses,
claims, damages or liabilities referred to in the immediately preceding
paragraph shall be deemed to include, subject to the limitations set forth
above, any legal or other expenses reasonably incurred by such indemnified party
in connection with investigating or defending any such action or claim.
Notwithstanding the provisions of this Section 7.4, no underwriter shall be
required to contribute any amount in excess of the amount by which the total
price at which the Common Stock underwritten by it and distributed to the public
was offered to the public exceeds the amount of any damages which such
underwriter has otherwise been required to pay by reason of such untrue or
alleged untrue statement or omission or alleged omission, and no Selling Holder
shall be required to 

                                     -10-
<PAGE>
 
contribute any amount in excess of the amount by which the total price at which
the securities of such Selling Holder were offered to the public exceeds the
amount of any damages which such Selling Holder has otherwise been required to
pay by reason of such untrue or alleged untrue statement or omission or alleged
omission. No person guilty of fraudulent misrepresentation (within the meaning
of Section 11(f) of the Securities Act) shall be entitled to contribution from
any person who was not guilty of such fraudulent misrepresentation. The Selling
Holders' obligations to contribute pursuant to this Section 7.4 are several in
proportion to the proceeds of the offering received by each Selling Holder bears
to the total proceeds of the offering received by all the Selling Holders and
not joint.

    8.  Selection of Underwriters.  In connection with any request for 
        -------------------------  
registration under Section 2.1 hereof, the Company shall be entitled to select
the managing underwriter if it is also registering shares on its own behalf. The
Selling Holders, however, shall be entitled to select the co-managing
underwriter. If the Registration Statement covers only shares being sold by the
Selling Holders, then the Selling Holders shall be entitled to select the
managing underwriter, subject to approval by the Company, which approval shall
not be unreasonably withheld. In connection with any registration under Section
2.2, the Selling Holders shall have no right to select underwriters.

    9.  Rule 144  The Company covenants that, after it has filed a registration
        --------                                                               
pursuant to Section 12 of the Exchange Act or a registration statement under the
Securities Act becomes effective, it will file the reports required to be filed
by it under the Securities Act and the Exchange Act and the rules and
regulations adopted by the SEC thereunder, and it will take such further action
as may be reasonably and customarily requested by any Holder of Registrable
Securities, all to the extent required from time to time to enable such Holder
to sell Registrable Securities without registration under the Securities Act
within the limitation of the exemptions provided by (a) Rule 144 under the
Securities Act, as such Rule may be amended from time to time, or (b) any
similar rule or regulation hereafter adopted by the SEC.  Upon the request of
any Holder of Registrable Securities, the Company will deliver to such Holder a
written statement as to whether it has complied with such information and
requirements.

    10.  Transfer of Registration Rights.  The registration rights granted 
         -------------------------------   
pursuant to this Agreement shall be available to a transferee of any Registrable
Securities if (i) the transferring Holder gives the Company written notice of
such transfer, identifying the name and address of the transferee and the
securities involved; (ii) the transferee agrees in writing to be bound by the
provisions of this Agreement; and (iii) as a result of such transfer, the
transferee holds at least 5% (or, if the "Second Closing" under the Stock
Purchase Agreement shall have been consummated, 10%) of the shares of Common
Stock outstanding as of the date of the transfer.

    11.  Miscellaneous.
         ------------- 

         11.1  Remedies.  In the event of a breach by the Company of its 
               -------- 
obligations under this Agreement, each Holder of Registrable Securities, in
addition to being entitled to exercise all rights granted by law, including
recovery of damages, will be entitled to specific performance of its rights
under this Agreement. The Company agrees that monetary damages would not be
adequate compensation for any loss incurred by reason of a breach by

                                     -11-
<PAGE>
 
it of any of the provisions of this Agreement and hereby waives the defense in
any action for specific performance that a remedy at law would be adequate.

    11.2  No Inconsistent Agreements.  The Company will not on or after the 
          --------------------------
date of this Agreement enter into any agreement with respect to its securities
which is inconsistent with or limits or impairs the rights granted to the
Holders in this Agreement or otherwise conflicts with the provisions hereof.

    11.3  Adjustments Affecting Registrable Securities.  The Company will not 
          --------------------------------------------                
take any action, or permit any change to occur, with respect to the Registrable
Securities which would adversely affect the ability of the Holders of
Registrable Securities to include such Registrable Securities in a registration
undertaken pursuant to this Agreement.

    11.4  Notices.  All notices or other communications hereunder shall be in
          -------                                                            
writing and shall be given by (i) personal delivery, (ii) courier or other
delivery service which obtains a receipt evidencing delivery, (iii) registered
or certified mail (postage prepaid and return receipt requested), or (iv)
facsimile or similar electronic device, to such address as may be designated
from time to time by the relevant party, and which shall initially be:  (i) in
the case of the Company, 999 Third Avenue, Seattle, Washington 98004, Attention:
Russell C. Horowitz, facsimile (206) 447-1646, with a copy to Hutchins, Wheeler
& Dittmar, A Professional Corporation, 101 Federal Street, Boston, MA 02110,
Attn: Thomas M. Camp, Esq., facsimile (617) 951-1295; and (ii) in the case of
Vulcan, 110 110th Avenue N.E., Suite 550, Bellevue, Washington 98004, attention:
William D. Savoy, facsimile (425) 453-1985, with a copy to Irell & Manella LLP,
1800 Avenue of the Stars, Suite 900, Los Angeles, CA 90067, Attn: Alvin G.
Segel, Esq., facsimile (310) 203-7199.  All notices and other communications
shall be deemed to have been given (i) if delivered by the United States mail,
three business days after mailing (five business days if delivered to an address
outside of the United States), (ii) if delivered by a courier or other delivery
service, one business day after dispatch (two business days if delivered to an
address outside of the United States), and (iii) if personally delivered or sent
by facsimile or similar electronic device, upon receipt by the recipient or its
agent or employee (which, in the case of a notice sent by facsimile or similar
electronic device, shall be the time and date indicated on the transmission
confirmation receipt).  No objection may be made by a party to the manner of
delivery of any notice actually received in writing by an authorized agent of
such party.

    11.5  Complete Agreement; Modifications.  This Agreement and any documents
          ---------------------------------                                   
referred to herein or executed contemporaneously herewith constitute the
parties' entire agreement with respect to the subject matter hereof and
supersede all agreements, representations, warranties, statements, promises and
understandings, whether oral or written, with respect to the subject matter
hereof.  This Agreement may be amended, altered or modified only by a writing
signed by the Company, the Majority Holders.

    11.6  Successors and Assigns.  Except as provided herein to the contrary, 
          ----------------------                                     
this Agreement shall be binding upon and inure to the benefit of the parties,
their respective successors and permitted assigns, including without limitation
and without the need for an express assignment, subsequent Holders of
Registrable Securities.

                                     -12-
<PAGE>
 
    11.7  Governing Law.  All questions with respect to the Agreement and the 
          -------------
rights and liabilities of the parties shall be governed by the laws of the State
of Delaware, regardless of the choice of laws provisions of Delaware or any
other jurisdiction.

    11.8  Attorneys' Fees.  Should any litigation be commenced (including any
          ---------------                                                    
proceedings in a bankruptcy court) between the parties hereto or their
representatives concerning any provision of this Agreement or the rights and
duties of any Person or entity hereunder, the party or parties prevailing in
such proceeding shall be entitled, in addition to such other relief as may be
granted, to the reasonable attorneys' fees and court costs incurred by reason of
such litigation.

    11.9  Headings.  The Article and Section headings in this Agreement are 
          --------      
inserted only as a matter of convenience, and in no way define, limit, extend or
interpret the scope of this Agreement or of any particular Article or Section.

    11.10  Severability.  In the event that any one or more of the provisions
           ------------                                                      
contained herein, or the application thereof in any circumstances, is held
invalid, illegal or unenforceable, the validity, legality and enforceability of
any such provision in every other respect and of the remaining provisions
contained herein shall not be affected or impaired thereby.

    11.11  Gender.  Throughout this Agreement, as the context may require, the
           ------                                                             
masculine gender includes the feminine and neuter; and the neuter gender
includes the masculine and feminine.

    11.12  Counterparts.  This Agreement may be executed in any number of
           ------------                                                  
counterparts and by the parties hereto in separate counterparts, each of which
when so executed shall be deemed to be an original and all of which taken
together shall constitute one and the same agreement.

               [Remainder of this page intentionally left blank.]

                                     -13-
<PAGE>
 
                SIGNATURE PAGE TO REGISTRATION RIGHTS AGREEMENT

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of
the date first set forth hereinabove.

                              GO2NET, INC.


                              By:______________________________

                              Its:______________________________


                              VULCAN VENTURES INCORPORATED


                              By:______________________________

                              Its:______________________________

                                     -14-
<PAGE>
 
                                                                       EXHIBIT D

     [HUTCHINS, WHEELER & DITTMAR, A PROFESSIONAL CORPORATION LETTERHEAD]

                                 March 15, 1999


Vulcan Ventures Incorporated
110th Avenue N.E., Suite 550
Bellevue, Washington 98004

     Re:  Stock Purchase Agreement dated as of March 15, 1999
          ---------------------------------------------------

Ladies and Gentlemen:

     This opinion is furnished to you in connection with the execution and
delivery by Go2Net, Inc., a Delaware corporation (the "Company") of the Stock
Purchase Agreement dated as of March 15, 1999 (the "Purchase Agreement") by and
between the Company and Vulcan Ventures Incorporated (the "Purchaser").  This
opinion is rendered to you, at the request of the Company, pursuant to Section
2.1 of the Purchase Agreement.  Capitalized terms not otherwise defined herein
shall have the meanings set forth in the Purchase Agreement.

     We have acted as counsel to the Company in connection with the preparation,
execution and delivery of the Purchase Agreement and the transactions
contemplated therein.  In connection with such representation, we have examined
originals, or copies identified to our satisfaction as being true copies, of the
following:

     (1)  The Purchase Agreement;

     (2)  The Registration Rights Agreement;

     (3)  The Certificate of Designation;

     (4)  The Officer's Certificate attached hereto as Exhibit A;
                                                       --------- 

     (5)  The By-laws of the Company, as amended to date, certified by its
          Secretary;

     (6)  The Restated Certificate of Incorporation of the Company, as amended
          to date, certified by its Secretary;

     (7)  Resolutions of the directors of the Company certified by its
          Secretary, approving 
<PAGE>
 
HUTCHINS, WHEELER & DITTMAR

Vulcan Ventures Incorporated
March 15, 1999
Page 2

          the transactions contemplated by the Transaction Documents (as
          hereinafter defined) to which it is a party; and

     (8)  Certificates of the Secretary of State of the State of Delaware
          regarding the legal existence and corporate good standing of the
          Company dated as of March 15, 1999.

     The agreements, documents and instruments referred to in clauses (1)
through (3) above are referred to in this letter as the "Transaction Documents."

     We have also examined originals or copies, certified or otherwise
identified to our satisfaction, of such agreements and instruments, corporate
records, certificates of public officials and of officers of the Company,
including the Officer's Certificate attached hereto as Exhibit A, and such other
                                                       ---------                
documents and records and such matters of law as we have deemed necessary as a
basis for the opinions set forth below.  As to questions of fact material to
such opinions, we have relied, without independent verification, upon
certificates of public officials and of officers of the Company, copies of which
have been delivered to you, and the factual accuracy and completeness of all the
representations and warranties made by the parties to the Company and the other
documents executed by the Company in connection with the transactions
contemplated by the Transaction Documents.  The opinions expressed herein as to
the valid existence and good standing of the Company are as of the date of the
certificate referred to in clause (8) above and are based solely on such
certificate.

     As used in this opinion and unless otherwise specified herein, the phrases
"to our knowledge," "known to us" and the like refer to the actual present
knowledge of lawyers currently in this firm who have performed substantive legal
services on behalf of the Company in connection with the transactions referred
to herein, without any independent investigation or file or docket review.
 
     For purposes of this opinion, we have assumed, with your permission and
without independent verification, (a) the genuineness of all signatures, (b) the
legal capacity of all natural persons who have signed documents examined by us,
(c) the authenticity of all documents submitted to us as originals and the
conformity to original documents of all documents submitted to us as certified
or photostatic copies, (d) that the parties to the Transaction Documents other
than the Company have each duly authorized, executed and delivered such
Transaction Documents and all other relevant documents and instruments, and (e)
that each of the parties to the Transaction Documents other than the Company has
all requisite power and authority to enter into and perform its respective
obligations in connection with the transactions described in the Transaction
Documents to which it is a party.

     We express no opinion as to the laws of any jurisdiction other than the
federal laws of the 
<PAGE>
 
HUTCHINS, WHEELER & DITTMAR

Vulcan Ventures Incorporated
March 15, 1999
Page 3

United States of America, the laws of The Commonwealth of Massachusetts, and the
General Corporation Law of the State of Delaware. Accordingly, to the extent
that any laws of any jurisdiction other than any of the foregoing govern any of
the matters as to which we express an opinion below, we have assumed, with your
permission and without independent investigation, that the law of such
jurisdiction is the same as the substantive state laws of the Commonwealth of
Massachusetts (and we express no opinion as to whether such assumption is
reasonable or correct). We note that the Transaction Documents are governed by
Delaware law and Washington law. We express no opinion regarding the effect of
federal or state antitrust laws, including, without limitation, the Hart-Scott-
Rodino Antitrust Improvements Act of 1976, as amended.

     Based upon the foregoing and in reliance thereon and subject to the
assumptions, limitations, qualifications and exceptions set forth below, we are
of the opinion that:

     1.   The Company is duly incorporated and validly existing under the laws
of the State of Delaware.

     2.   Each of the Transaction Documents to which the Company is a party has
been duly and validly authorized by all necessary corporate action, and has been
duly and validly executed and delivered by the Company.

     3.   The Certificate of Designation has been duly authorized by all
necessary corporate action and has been filed with the Secretary of State of the
State of Delaware.

     4.   The Shares have been duly and validly authorized for issuance and sale
to Purchaser by the Company, and the First Issuance Shares have been validly
issued and are outstanding.  Assuming delivery of the cash and promissory note
contemplated by the Purchase Agreement concurrently with the execution of the
Purchase Agreement, the First Issuance Shares will be fully paid and non-
assessable and will be entitled to the rights, preferences and privileges set
forth in the Certificate of Designation.

     5.   The shares of Common Stock issuable upon conversion of the First
Issuance Shares have been duly and validly authorized for issuance and, when
issued upon conversion of Shares in accordance with the Certificate of
Designation, will be validly issued, fully paid and non-assessable, free of any
preemptive rights.

     6.   Each of the Transaction Documents to which the Company is a party is a
valid and legally binding obligation of the Company, enforceable against the
Company in accordance with its terms.

     7.   Prior to the execution and delivery of the Purchase Agreement, the
Board of 
<PAGE>
 
HUTCHINS, WHEELER & DITTMAR

Vulcan Ventures Incorporated
March 15, 1999
Page 4

Directors of the Company took all action necessary under the provisions of
Section 203 of the Delaware General Corporation Law and such action constitutes
all action necessary to ensure that the restrictions contained in Section 203 of
the Delaware General Corporation Law will not apply to Purchaser in connection
with or following the consummation of the First Closing, the Second Closing or
the other transactions contemplated by the Transaction Documents.

     8.   The execution, delivery and, subject to obtaining the consents set
forth in Schedule 3.4 of the Purchase Agreement, performance by the Company of
         ------------                                                         
the Transaction Documents and the consummation of the transaction contemplated
thereby will not, except in each case where the effect of non-compliance could
not, individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect, (i) violate any provision of law or any regulation customarily
applicable to transactions of the type contemplated by the Purchase Agreement
or, to the extent actually known to such counsel, any order, judgment, or decree
of any court or other agency of government to which the Company is subject, or
(ii) violate any provision of the Restated Certificate of Incorporation or By-
Laws of the Company.

     The opinions contained herein are subject to the following conditions and
qualifications:

     (A)  We have not been requested to render, and with your permission we do
not express, an opinion as to the application of any fraudulent conveyance,
fraudulent transfer, fraudulent obligation or similar laws.

     (B)  Our opinions in paragraph 6 above, with respect to the validity,
binding effect and enforceability of the agreements or provisions thereof
referred to in such paragraph, are subject to the following:  (i) bankruptcy,
insolvency, reorganization, moratorium, receivership and other laws now or
hereafter in effect relating to or affecting the enforcement of creditors'
rights, (ii) the effect of general principles of equity, including, without
limitation, concepts of materiality, reasonableness, good faith and fair
dealing, and the possible unavailability of specific performance or injunctive
relief, whether considered in a proceeding in equity or at law, and to the
discretion of the court before which any such proceeding may be brought and
(iii) public policy considerations or court decisions which may limit the rights
of any party to obtain certain remedies and to indemnification, including
indemnification for tortious or criminal acts or violations of law.

     The opinions set forth in this letter are limited to the specific issues
addressed herein and to statutes, regulations, rules, decisions, decrees and
facts existing on the date hereof.  In rendering such opinions, we disclaim any
obligation to advise any party to whom this opinion is addressed of any change
in any of these sources of law or of any subsequent legal or factual
developments which might affect any matters addressed or opinions set forth
herein.

     The opinions set forth herein are rendered solely to the parties to whom
this letter is 
<PAGE>
 
HUTCHINS, WHEELER & DITTMAR

Vulcan Ventures Incorporated
March 15, 1999
Page 5

addressed, are solely for the benefit of such parties in connection with the
transactions contemplated by the Purchase Agreement, and may not be relied upon
by them for any other purpose. This letter is not to be quoted in whole or in
part or otherwise referred to in any financial statements or other public
releases, nor is it to be filed with any governmental agency or other person or
entity, without the prior written consent of this firm. This letter may not be
delivered to or relied upon by any other person or entity for any purpose
without the prior written consent of this firm.

                                Very truly yours,



                                Hutchins, Wheeler & Dittmar
                                A Professional Corporation
<PAGE>
 
                                                                       EXHIBIT E
                                                                       ---------

                       [IRELL & MANELLA LLP LETTERHEAD]

                               March 15, 1999  

 
Go2Net, Inc.
999 Third Avenue, Suite 4700
Seattle, Washington 98004



     Re:  Stock Purchase Agreement, dated March 15, 1999, between Go2Net, Inc.
          --------------------------------------------------------------------
          and Vulcan Ventures Incorporated (the "Agreement")
          --------------------------------------------------

Gentlemen:

     We have acted as legal counsel to Vulcan Ventures Incorporated, a
Washington corporation (the "Purchaser"), in connection with the transactions
contemplated by the Agreement, and we are rendering this opinion pursuant to the
Agreement.

     For the purposes of rendering this opinion, in addition to the Agreement,
we have reviewed the following documents, each dated the date hereof:

     (a)  Registration Rights Agreement between Purchaser and Go2Net, Inc. (the
          "Company");
     (b)  Promissory Note in the principal amount of $167,482,000, executed by
          Purchaser in the Company's favor (the "Note");
     (c)  Stock Purchase and Voting Agreement between Purchaser and Russell
          Horowitz;
     (d)  Stock Purchase and Voting Agreement between Purchaser and John
          Keister;
     (e)  Stock Purchase and Voting Agreement between Purchaser and Michael
          Riccio;
     (f)  Stock Purchase and Voting Agreement between Purchaser and Dennis
          Cline;
     (g)  Stock Purchase and Voting Agreement between Purchaser and Martin
          Schoffstall; and
     (h)  Stock Purchase and Voting Agreement between Purchaser and Oren
          Etzioni.

     For purposes of this opinion, the Agreement and the documents listed in
clauses (a) through (h) above shall hereinafter be referred to collectively as
the "Transaction Documents" and each as a "Transaction Document."

<PAGE>
 
Go2Net, Inc.
March 15, 1999
Page 2

     We have reviewed such matters of fact and law and documents as we have
deemed necessary or relevant as a basis for this opinion.  In our review, we
have assumed, without investigation, the legal capacity of all natural persons
signing documents in their respective individual capacities, the genuineness of
all signatures not witnessed by us, the authenticity of all documents submitted
to us as originals, the lack of any undisclosed modifications, waivers or
amendments to any agreements reviewed by us, the conformity to original
documents of all documents submitted to us as certified, photostatic or
telecopied copies, and the authenticity of the originals of such copies.  In
addition, we have obtained and relied upon such certificates and assurances from
public officials as we have deemed necessary.  We have also assumed that the
execution, delivery and performance of any agreements or consents are within the
powers of each signatory (other than Purchaser) and have been duly authorized
and validly carried out by each such signatory.  Furthermore, we have examined,
relied upon and assumed to be complete and correct the representations and
warranties contained in the Transaction Documents as to matters of fact (other
than facts constituting conclusions of law).

     Based upon and subject to the foregoing, and subject to the qualifications
set forth herein, we are of the opinion that:

     1.  Purchaser is a corporation validly existing and in good standing under
the laws of the State of Washington.

     2.  The Transaction Documents have been duly authorized, executed and
delivered by Purchaser.

     3.  Assuming due authorization, execution and delivery of the Transaction
Documents by the other parties thereto, the Transaction Documents (including,
without limitation, the Note) constitute the legal, valid and binding
obligations of Purchaser, enforceable against Purchaser in accordance with their
respective terms.

     4.  Neither the execution and delivery of the Transaction Documents, nor 
the consummation of the transactions contemplated thereby, violates (i) any
provision of the articles of incorporation or bylaws of Purchaser, or (ii) any
federal or California statute, ordinance or regulation applicable to Purchaser
that, in our experience, is normally applicable to Purchaser in transactions of
the nature contemplated by the Transaction Documents.

     The opinions expressed above are subject to and limited by the following
qualifications:

<PAGE>
 
Go2Net, Inc.
March 15, 1999
Page 3

     (a) the effect of bankruptcy, insolvency, reorganization, moratorium and 
other similar laws and legal and equitable principles relating to, limiting or
affecting the enforcement of creditors' rights generally;

     (b) the effect of general principles of equity including, without 
limitation, concepts of materiality, reasonableness, good faith and fair dealing
and the possible unavailability of specific performance or injunctive relief
regardless of whether considered in a proceeding in equity or at law;

     (c) the unenforceability under certain circumstances of provisions waiving
vaguely or broadly stated rights or unknown future rights and of provisions
stating that rights or remedies are not exclusive, that every right or remedy is
cumulative and may be exercised in addition to or with any other right or
remedy, or that the election of some particular remedy or remedies does not
preclude recourse to one or more others;

     (d) the effect of (i) any federal or state securities laws, or (ii) 
federal or state antitrust laws, including, without limitation, the Hart-Scott-
Rodino Antitrust Improvements Act of 1976, as amended; and

     (e) we express no opinion as to the effect on rights to indemnification and
contribution to the extent such rights may be limited by federal or state
securities laws or public policy relating thereto.

     Our opinions expressed herein are limited to the laws of the State of
California and the federal law of the United States, in each case to the extent
not specifically excluded herein and as in effect on the date hereof, and we do
not express herein any opinion as to any other laws.  In this regard, we note
that the Transaction Documents and certain other agreements and instruments to
be executed and delivered by Purchaser purport to be governed by the laws of the
State of Delaware or the State of Washington.  For purposes of this opinion, we
have assumed, without investigation, that the governing law of the Transaction
Documents and such other agreements and instruments is in all material respects
identical to the laws of the State of California although the results might
differ from those that would be obtained by applying Delaware or Washington law
or the law of any jurisdiction other than California, and we express no opinion
as to the similarity of Delaware, Washington and California law or the law of
any other jurisdiction.  No opinion is expressed as to whether a court would
recognize and enforce the provisions of the Transaction Documents and such other
agreements and instruments providing that the laws of a particular state shall
govern.

<PAGE>
 
Go2Net, Inc.
March 15, 1999
Page 4

     This opinion is solely for your benefit pursuant to the Agreement and is
not to be made available to or relied upon by any other person or entity or by
you for any other purpose or in any other context without our express prior
written consent.


                              Very truly yours,



                              IRELL & MANELLA LLP


<PAGE>
 
                                                                       EXHIBIT 2

                         CERTIFICATE OF DESIGNATION OF
                     SERIES A CONVERTIBLE PREFERRED STOCK
                                      OF
                                 GO2NET, INC.

     Go2Net, Inc., (hereinafter called the "Corporation"), a corporation 
organized and existing under and by virtue of the General Corporation Law of the
State of Delaware, does hereby certify:

     1.  The name of the Corporation is Go2Net, Inc.

     2.  The certificate of incorporation of the Corporation authorizes the 
issuance of 1,000,000 shares of Preferred Stock, $.01 par value, and expressly 
vests in the Board of Directors of the Corporation the authority provided 
therein to provide for the issuance of said shares in series and by filing a 
certificate pursuant to the applicable law of the State of Delaware, to 
establish from time to time the numbers of shares to be included in each such 
series, and to fix the designation, powers, preferences and rights of the shares
of each such series and the qualifications, limitations, or restrictions 
thereof.

     3.  The Board of Directors of the Corporation, pursuant to the authority 
expressly vested in it as aforesaid, has adopted the following resolutions 
creating a "Series A Convertible" issue of Preferred Stock:

     RESOLVED, that a series of the class of authorized Preferred Stock of the 
Corporation be and hereby is created, and that the designation and amount 
thereof and the voting powers, preferences and relative participating, optional 
and other special rights of the shares of such series, and the qualifications, 
limitations or restrictions thereof as follows:

                     SERIES A CONVERTIBLE PREFERRED STOCK
                     ------------------------------------

     1.  Designation And Amount. The shares of such series shall be designated 
         ----------------------
"Series A Convertible Preferred Stock" (the "Series A Preferred Stock") and the 
number of shares constituting such series shall be 300,000.

     2.  Dividends.
         ---------

         (a)  The Series A Preferred Stock shall not be entitled to receive 
dividends unless and until the Board of Directors declares a dividend in respect
of the Common Stock out of legally available funds therefor; provided, however,
                                                             --------  -------
that no dividends shall be declared or paid upon the Common Stock (other than 
dividends payable upon the Common Stock solely in additional shares of Common 
Stock, provided that an appropriate adjustment in the Conversion Price is made 
under Section 6(a) hereof) or any other stock ranking on liquidation junior to
the Series A Preferred Stock (such stock being referred to hereinafter 
collectively as "Junior Stock") unless (i) after the payment of the dividend on 
the Common Stock and Junior Stock (and the simultaneous dividend on the Series A
Preferred Stock) the Corporation's net worth exceeds the aggregate liquidation 
preference of the Series A Preferred Stock (provided that this clause (i) shall 
not apply if the dividend is approved by the holders of a majority of the 
outstanding shares of Series A Preferred Stock) and (ii) there
<PAGE>
 
shall be simultaneous declaration or payment, as applicable, of a dividend upon 
the Series A Preferred Stock.

     (b)  In the case of any dividend being declared upon the Common Stock, the 
dividend which shall be declared upon each share of Series A Preferred Stock as 
a condition to such dividend upon the Common Stock shall be equal in amount to 
the dividend payable upon that number of shares of Common Stock acquirable upon 
conversion of a share of Series A Preferred Stock immediately before the 
declaration of such dividend, with such conversion being based on the then 
applicable Conversion Price determined in accordance with Section 6 as of the 
record date for the declaration of such dividend on the Common Stock.

     (c)  In the case of any dividend being declared upon any class of Junior 
Stock that is convertible into Common Stock, the amount of the dividend which 
shall be declared upon each share of Series A Preferred Stock as a condition to 
such dividend on Junior Stock, divided by the number of shares of Common Stock 
acquirable upon conversion of a share of Series A Preferred Stock, shall equal 
the amount of the dividend declared upon each share of such class of Junior
Stock, divided by the number of shares of Common Stock acquirable upon
conversion of a share of such class of Junior Stock, in each case assuming such
conversion occurred immediately before the declaration of such dividend.

     (d)  No dividend shall be declared or paid upon any class of Junior Stock 
(other than Common Stock) that is not convertible into Common Stock without the 
consent of holders of at least a majority of the outstanding shares of Series A 
Preferred Stock.

     (e)  Holders of shares of Series A Preferred Stock shall be entitled to 
share equally, share for share, in all such dividends declared upon the Series A
Preferred Stock.

   3.  Liquidation, Dissolution Or Winding Up.
       ---------------------------------------

     (a)  In the event of any voluntary or involuntary liquidation, dissolution
or winding up of the Corporation, the holders of shares of Series A Preferred
Stock then outstanding shall be entitled to be paid out of the assets of the
Corporation available for distribution to its stockholders, after and subject to
the payment in full of all amounts required to be distributed to the holders of
any Preferred Stock of the Corporation ranking on liquidation prior and in
preference to the Series A Preferred Stock (such Preferred Stock that is senior
to the Series A Preferred Stock being referred to hereinafter as "Senior Stock")
upon such liquidation, dissolution or winding up, but before any payment shall
be made to the holders of Common Stock or other Junior Stock, an amount equal to
the sum of (i) $1,000 per share (the "Liquidation Preference") (subject to
adjustment in the event of any stock dividend, stock split, stock distribution
or combination with respect to such shares), and (ii) the amount of all declared
but unpaid dividends on the Series A Preferred Stock. If upon any such
liquidation, dissolution or winding up of the Corporation, the remaining assets
of the Corporation available for the distribution to its stockholders after
payment in full of amounts required to be paid or distributed to holders of any
other Senior Stock shall be insufficient to pay the holders of shares of Series
A Preferred Stock the full amount to
<PAGE>
 
which they shall be entitled, the holders of shares of Series A Preferred Stock,
and any class of stock ranking on liquidation on a parity with the Series A
Preferred Stock (such Preferred Stock ranking on liquidation on parity with the
Series A Preferred Stock being referred to as "Parity Stock"), shall share
ratably in any distribution of the remaining assets and funds of the Corporation
in proportion to the respective amounts which would otherwise be payable with
respect to the shares held by them upon such distribution if all amounts payable
on or with respect to said shares were paid in full. Except as set forth in this
clause (a), holders of shares of Series A Preferred Stock shall not be entitled
to any distribution in the event of liquidation, dissolution or winding up of
the Corporation.

               (b)     The merger or consolidation of the Corporation with or 
into any other corporation or entity, or the sale or conveyance of all or 
substantially all the assets of the Corporation, shall not be deemed to be a
liquidation, dissolution or winding up of the Corporation for purposes of this 
Section 3.

     4.        Voting.
               ------

               (a)     Each holder of shares of Series A Preferred Stock shall 
have the right to one vote for each share of Common Stock into which such 
holder's shares of Series A Preferred Stock could then be converted, and with 
respect to such vote, such holder shall have full voting rights and powers equal
to the voting rights and powers of the holders of Common Stock, except as 
otherwise provided in Sections 4(b) and 4(c) hereof, or as required by law, and 
shall be entitled, notwithstanding any provision hereof, to notice of any 
shareholders' meeting in accordance with the Bylaws of the Corporation, and 
shall be entitled to vote, together with holders of Common Stock, with respect 
to any question upon which holders of Common Stock have the right to vote; 
provided, however, that the shares of Series A Preferred Stock shall not have 
- --------  -------
any voting power with respect to the election of directors unless and until the 
making of any necessary filings required by, and the expiration or termination 
of any applicable waiting periods under, the Hart-Scott-Rodino Antitrust 
Improvements Act of 1976, as amended (the "HSR Act").

               (b)     The consent of holders of at least a majority of the 
outstanding shares of Series A Preferred Stock, voting separately as a single 
class, in person or by proxy, either in writing without a meeting or at a 
special or annual meeting of stockholders called for such purpose, shall be 
necessary to amend, modify or repeal any provision of the Certificate of 
Incorporation (including any provision of the Certificate of Designation of
Series A Convertible Preferred Stock) or Bylaws of the Corporation in any manner
which would adversely affect the powers, preferences or special rights of the
Series A Preferred Stock. The authorization or creation of any shares of any
class or series of Senior Stock or Parity Stock of the Corporation or the
reclassification of any authorized stock of the Corporation or security
convertible into or evidencing the right to purchase shares of any such Senior
Stock or Parity Stock shall be deemed to adversely affect the Series A Preferred
Stock. The authorization or creation of any shares of any class or series of
Junior Stock of the Corporation or the reclassification of any authorized stock
of the Corporation into any such Junior Stock, or the creation or authorization
of any obligation or security convertible into or evidencing the right to
purchase shares of any such Junior Stock shall be deemed not to adversely affect
the powers, preferences or special rights of the Series A Preferred Stock.



<PAGE>
 
           (c) Unless the vote or consent of the holders of a greater number of
shares shall then be required by law and so long as there is outstanding at
least 50% of the Series A Preferred Stock, the consent of the holders of at
least a majority of the outstanding shares of Series A Preferred Stock, voting
together as a separate class, in person or proxy, either in writing without a
meeting or at a special or annual meeting of stockholders called for such
purpose, shall be necessary to authorize or effect (i) any sale, lease, transfer
or other disposition of assets (including without limitation by merger) having a
fair market value of at least 30% of the fair market value of the assets of the
Corporation and its subsidiaries on a consolidated basis; (ii) any merger or
consolidation or other reorganization of the Corporation with or into another
corporation in one transaction or a series of related transactions pursuant to
which the stockholders of the Corporation immediately prior to consummation of
such transaction would hold less than 66-2/3% of the voting securities of the
entity surviving the transaction; (iii) the acquisition by the Corporation or
any subsidiary thereof of another entity or business whether by means of a
purchase of equity interests or the purchase of all or substantially all of the
assets of such entity or merger, consolidation, reorganization, issuance or
exchange of securities or otherwise where the consideration involved (including
non-cash consideration) has a value of at least $100,000,000; (iv) a
liquidation, winding up or dissolution of the corporation or adoption of any
plan of the same; (v) the commencement by the Corporation of a voluntary case or
proceeding under applicable bankruptcy laws or any other insolvency,
receivership, reorganization, moratorium or similar laws providing relief to
debtors; and (vi) any redemption or repurchase by the Corporation of any Junior
Stock or Parity Stock or any securities convertible into Junior Stock or Parity
Stock, other than the repurchase of shares in connection with the termination of
employees of the Corporation pursuant to rights under written agreements:
provided, however, except to the extent provided by law, the holders of the
- -----------------
Series A Preferred Stock shall not have any consent rights under this Section
4(c) until the Second Closing (as defined in that certain Stock Purchase
Agreement dated March 15, 1999, between this Corporation and Vulcan Ventures
Incorporated) shall have occurred, but this proviso shall not in any way impair
or restrict the voting rights of the holders of the Series A Preferred Stock in
any other respect, including without limitation, the right to vote together with
the holders of the Common Stock pursuant to Section 4(a) or the voting right
under Section 4(b).

      5.   Conversion Rights.  
           -----------------

           (a)  Exercise of Conversion Rights. Subject to Compliance with
                -----------------------------
the HSR Act, each holder of Series A Preferred Stock shall have the right, at
its option, at any time, to convert, subject to the terms and provisions of this
Section 5, all or any portion of its Series A Preferred Stock then outstanding
into such number of fully paid and non-assessable shares of Common Stock as
results from dividing (i) the sum of (A) the aggregate Liquidation Preference of
all shares of Series A Preferred Stock to be converted plus (B) any declared but
unpaid dividends on such shares, by (ii) the applicable Conversion Price (as
defined in Section 6 below) on the Conversion Date (as defined below). Such
conversion shall be deemed to have been made at the close of business on the
date that the certificate or certificates for shares of Series A Preferred Stock
shall have been surrendered for conversion and written notice shall have been
received as provided in Section 5(b) (the "Conversion Date"), so that the person
or persons entitled to receive the shares of Common
<PAGE>
 
Stock upon conversion of such shares of Series A Preferred Stock shall be
treated for all purposes as having become the record holder or holders of such
shares of Common Stock at such time and such conversion shall be at the
Conversion Price in effect at such time. Upon conversion of any shares of Series
A Preferred Stock pursuant to this Section 5, the rights of the holder of such
shares upon the Conversion Date shall be the rights of a holder of Common Stock
only, and each such holder shall not have any rights in its former capacity as a
holder of shares of Series A Preferred Stock.

        (b)     Notice to the Corporation.  In order to convert all or any 
                -------------------------
portion of its outstanding Series A Preferred Stock into shares of Common Stock,
the holder of such Series A Preferred Stock shall deliver the shares of Series A
Preferred Stock to be converted to the Corporation at its principal office,
together with written notice that it elects to convert those shares of Series A
Preferred Stock in to shares of Common Stock in accordance with the provisions
of this Section 5. Such notice shall specify the number of shares of Series A
Preferred Stock to be converted and the name or names in which the holder wishes
the certificates for shares of Common Stock to be registered, together with the
address or addresses of the person or persons so named , and, if so required by
the Corporation, shall be accompanied by a written instrument or instruments of
transfer in form reasonably satisfactory to the Corporation, duly executed by
the registered holder of the shares of Series A Preferred Stock to be converted
or by its attorney duly authorized in writing.


        (c)     Delivery of Certificate.  As promptly as practicable after the
                -----------------------
surrender as hereinabove provided of shares of Series A Preferred Stock for
conversion into shares of Common Stock, the Corporation shall deliver or cause
to be delivered to the holder, or the holder's designees, certificates
representing the number of fully paid and non-assessable shares of Common Stock
into which the shares of Series A Preferred Stock are entitled to be converted,
together with a cash adjustment in respect of any fraction of a share to which
the holder shall be entitled as provided in Section 5(d), and, if less than the
entire number of shares of Series A Preferred Stock represented by the
certificate or certificates surrendered is to be converted, a new certificate
for the number of shares of Series A Preferred Stock not so converted. So long
as any shares of Series A Preferred Stock remain outstanding, the Corporation
shall not close its Common Stock transfer books. The issuance of certificates
for shares of Common Stock upon the conversion of shares of Series A Preferred
Stock shall be made without charge to the holder for any tax in respect of the
issuance of such certificates (other than any transfer, withholding or other tax
if the shares of Common Stock are to be registered in a name different from that
of the registered holder of Series A Preferred Stock).

        (d)     Fractional Shares.  No fractional shares of Common Stock or 
                -----------------
scrip representing fractional shares of Common Stock shall be issued upon any
conversion of any shares of Series A Preferred Stock, but, in lieu thereof,
there shall be paid an amount in cash equal to the same fraction of the Market
Price of a whole share of Common Stock as of the Conversion Date. The "Market
Price" of a share of Common Stock on or with respect to any day shall mean (i)
the closing sales price on the immediately preceding trading day of a share of
Common Stock on the principal national securities exchange or automated
quotation system on which the shares of Common Stock are listed or admitted to
trading or, if not listed or admitted to trading on any national securities
exchange or automated

<PAGE>
 
quotation system, the average of the last reported bid and asked prices on such 
immediately preceding trading day in the over-the-counter market as furnished 
by the National Association of Securities Dealers, Inc., or, if such firm is 
not then engaged in the business of reporting such prices, as furnished by any 
similar firm then engaged in such business selected in good faith by the Company
or, if there is no such firm, as furnished by any member of the National 
Association of Securities Dealers, Inc., selected in good faith by the Company, 
or (ii) if the shares of Common Stock are not then traded on any such exchange 
or system, the amount determined in good faith by the Board to represent the 
fair value of a share of Common Stock.

          (e)  Reservation of Shares.  The Corporation shall at all times 
               ---------------------
reserve and keep available out of its authorized but unissued shares of Common 
Stock, solely for the purpose of effecting the conversion of shares of Series A 
Preferred Stock, the full number of whole shares of Common Stock then 
deliverable upon the conversion of all shares of Series A Preferred Stock then 
outstanding.  The Corporation shall take at all times such corporate action as 
shall be necessary in order that the Corporation may validly and legally issue 
fully paid and non-assessable shares of Common Stock upon the conversion of 
shares of Series A Preferred Stock in accordance with the provisions of this 
Section 5.

          (f)  Registration.  If any shares of Common Stock to be reserved for
               ------------
the purpose of conversion of Series A Preferred Stock require registration or 
listing with, or approval of, any governmental authority, stock exchange or 
other regulatory body under any federal or state law or regulation or otherwise,
before such shares may be validly issued or delivered upon conversion, the 
Corporation shall, in good faith and as expeditiously as possible, endeavor to 
secure such registration, listing or approval, as the case may be.

          (g)  Shares Validly Issued and Non-Assessable. All shares of Common
               ----------------------------------------
Stock that may be issued upon conversion of the Series A Preferred Stock shall
upon issuance by the Corporation by validly issued, fully paid and nonassessable
and free from all taxes, liens and charges with respect to the issuance thereof.

          (h)  Retirement of Shares.  Any shares of Series A Preferred Stock 
               --------------------
converted pursuant to the provisions of this Section 6 shall be retired and 
given the status of authorized and unissued Preferred Stock, undesignated as to 
series, subject to reissuance by the Corporation as shares of Preferred Stock of
one or more series, as may be determined from time to time by the Board.

          (i)  Automatic Conversion.
               --------------------

               (i)  Transfer of Shares.  In the event that a holder of shares of
                    ------------------
Series A Preferred Stock desires to transfer some or all of such shares to an 
unaffiliated party, each share of Series A Preferred Stock so transferred shall 
be converted into the number of fully paid and non-assessable shares of Common 
Stock into which such share is then convertible pursuant to Section 5 hereof 
automatically and without further action, immediately upon the transfer of such 
shares.

               (ii) Transaction.  In the event that the Corporation enters into 
a transaction which will result in the transfer of 50% or greater of the voting 
securities of the 

<PAGE>
 
Company to an unrelated party, then each share of Series A Preferred Stock
outstanding shall be converted into the number of fully paid and non-assessable
shares of Common Stock into which such share is then convertible pursuant to
Section 6 hereof automatically and without further action, immediately upon the
transfer of such shares.

                (iii)   Mechanics of Automatic Conversion.  Upon any automatic
                        ---------------------------------
conversion of shares of Series A Preferred Stock into shares of Common Stock
pursuant to this Section 5(i), the holders of such converted shares shall
surrender the certificates formerly representing such shares at the office of
the Corporation or of any transfer agent for Common Stock. Thereupon, there
shall be issued and delivered to each such holder, promptly at such office and
in his, her or its name as shown on such surrendered certificate or
certificates, a certificate or certificates for the number of shares of Common
Stock into which such shares of Series A Preferred Stock were so converted and
cash as provided in Section 5(d) above in respect of any fraction of a share of
Common Stock issuable upon such conversion. The Corporation shall not be
obligated to issue certificates evidencing the shares of Common Stock issuable
upon such conversion unless and until certificates formerly evidencing the
converted shares of Series A Preferred Stock are either delivered to the
Corporation or its transfer agent, as hereinafter provided, or the holder
thereof notifies the Corporation or such transfer agent that such certificates
have been lost, stolen, or destroyed and executes and delivers an agreement to
indemnity the Corporation from any loss incurred by it in connection therewith.

     6.    Conversion Price. As used herein, the "Conversion Price" shall
           ----------------
initially be $66.11 per share of Common Stock, subject to adjustment as set 
forth below.  The Conversion Price shall be subject to adjustment from time to 
time as follows:
     
          (a)  Stock Dividends, Subdivisions, Reclassifications or 
               --------------------------------------------------
Combinations.  If the Corporation shall (i) declare a dividend or make a  
- ------------  
distribution on its Common Stock in shares of its Common Stock, (ii) subdivide 
or reclassify the outstanding shares of Common Stock into a greater number of 
shares, or (iii) combine or reclassify the outstanding Common Stock into a 
smaller number of shares, the Conversion Price in effect at the time of the 
record date for such dividend or distribution or the effective date of such 
subdivision, combination or reclassification shall be proportionately adjusted 
so that the holder of any shares of Series A Preferred Stock surrendered for 
conversion after such date shall be entitled to receive the number of shares of 
Common Stock which he would have owned or been entitled to receive had such 
shares of Series A Preferred Stock been converted immediately prior to such 
date.  Successive adjustment in the Conversion Price shall be made whenever 
any event specified above shall occur.
      
          (b)  Other Distributions.  In case the Corporation shall fix a record
               -------------------
date for the making of a distribution to all holders of shares of its Common
Stock (i) of shares of any class other than its Common Stock, (ii) of evidence
of indebtedness of the Corporation or any subsidiary of the Corporation (iii) of
assets, or (iv) of rights or warrants, in each such case all holders of shares
of its Series A Preferred Stock shall receive a distribution (i) of shares of
any class other than its Common Stock, (ii) of evidence of indebtedness of the
Corporation or any subsidiary of the Corporation, (iii) of assets, or (iv) of
rights or warrants, as applicable, equal in amount to the distribution which
they would have received had such










<PAGE>
 
holders converted their shares of Series A Preferred Stock into Common Stock 
immediately prior to the distribution.

          (c)  Consolidation, Merger, Sale, Lease or Conveyance or
               ---------------------------------------------------
Reclassifications or Reorganizations.  In case of any consolidation with or
- ------------------------------------
merger of the Corporation with or into another corporation or other entity, or 
in case of any sale, lease or conveyance to another entity of the assets of the 
Corporation as an entirety or substantially as an entirety, or in the event of 
any reclassification, recapitalization or other change of the Common Stock in 
which the Common Stock is changed into the same or a different number of shares
of any class or classes of stock, then each share of Series A Preferred Stock 
shall after the date of such consolidation, merger, sale, lease or conveyance or
such reclassification, reorganization or other change be convertible into the 
number of shares of stock or other securities or property (including cash) to 
which the Common Stock issuable (at the time of such consolidation, merger, 
sale, lease or conveyance or such reclassification, recapitalization or other 
change) upon conversion of such share of Series A Preferred Stock would have 
been entitled upon such consolidation, merger, sale, lease or conveyance or 
such reclassification, recapitalization or other change; and in any such case,
if necessary, the provisions set forth herein with respect to the rights and
interests thereafter of the holders of the shares of Series A Preferred Stock
shall be appropriately adjusted so as to be applicable, as nearly as may
reasonably be, to any shares of stock or other securities or property thereafter
deliverable on the conversion of the shares of Series A Preferred Stock.

          (d)  Notice to Holders.  In the event the Corporation shall propose
               -----------------
to take any action of the type described in subsections (a), (b) and (c) of 
this Section 6, the Corporation shall give notice to each holder of shares of 
Series A Preferred Stock, which notice shall specify the record date, if any, 
with respect to any such action and the approximate date on which such action 
is to take place.  Such notice shall also set forth such facts with respect 
thereto as shall be reasonably necessary to indicate the effect of such action 
on the Conversion Price and the number, kind or class of shares or other 
securities or property which shall be deliverable upon conversion of shares of 
Series A Preferred Stock.  In the case of any action which would require the 
fixing of a record date, such notice shall be given at least 15 days prior to 
the date so fixed, and in the case of all other action, such notice shall be 
given at least 20 days prior to the taking of such proposed action.

          (e)  Statement Regarding Adjustments.  Upon the occurrence of each
               -------------------------------
adjustment or readjustment of the Conversion Price of the Series A Preferred 
Stock pursuant to this Section 6, the Corporation shall compute such adjustment 
or readjustment in accordance with the terms hereof and prepare and furnish to 
each holder a certificate setting forth such adjustment or readjustment and 
showing in detail the facts upon which such adjustment or readjustment is 
based.  Each such statement shall be signed by the Corporation's public 
accountants.

          (f)  Treasury Stock.  For the purposes of this Section 6, the sale or
               --------------
other disposition of any Common Stock theretofore held in the Corporation's 
treasury shall be deemed to be an issuance thereof.

          (g)  Good Faith.  The Corporation shall not, by amendment of its 
               ----------
Certificate of Incorporation or through any reorganization, transfer of assets, 
consolidation,

<PAGE>
 
merger, dissolution, issuance or sale of securities or any other voluntary
action, avoid or seek to avoid the observance or performance of any of the terms
to be observed or performed hereunder by the Corporation, but shall at all times
in good faith assist in the carrying out of all the provisions of this Section 6
and in the taking of all such action as may be necessary or appropriate in order
to protect the conversion rights of the holders of the shares of Series A
Preferred Stock shares against impairment of any kind.

    7.     No Redemption Rights.  The Series A Preferred Stock shall not be
           --------------------
subject to redemption, whether at the option of either the Corporation or any 
holder of the Series A Preferred Stock.

    FURTHER RESOLVED, that the statements contained in the foregoing resolutions
creating and designating the said Series A Convertible issue of Preferred Shares
and fixing the number, powers, preferences and relative, optional, 
participating, and other special rights and the qualifications, limitations, 
restrictions, and other distinguishing characteristics thereof shall, upon the 
effective date of said series, be deemed to be included in and be a part of the 
certificate of incorporation of the Corporation pursuant to the provisions of 
Sections 104 and 151 of the General Corporation Law of the State of Delaware.

           [The remainder of this page is intentionally left blank.]

<PAGE>
 
     IN WITNESS WHEREOF, said Corporation has caused this Certificate to be 
signed by its Chief Executive Officer, this 15th day of March, 1999. The 
signature below shall constitute the affirmation or acknowledgment of the 
signatory, under penalties of perjury, that the instrument is the act and deed 
of the Corporation and that the facts stated herein are true.


                                               /s/ Russell C. Horowitz
                                               ---------------------------
                                               Russell C. Horowitz
                                               Chief Executive Officer  

<PAGE>
 
                                                                       EXHIBIT 3

                         REGISTRATION RIGHTS AGREEMENT
                         -----------------------------

     THIS REGISTRATION RIGHTS AGREEMENT (the "Agreement") is entered into this
15th day of March, 1999, by and among GO2NET, INC., a Delaware corporation (the
"Company"), and VULCAN VENTURES INCORPORATED, a Washington corporation
("Vulcan").

     A.  Concurrently with the execution of this Agreement, Vulcan is purchasing
167,507 shares of the Company's Series A Convertible Preferred Stock, $.01 par
value (the "Series A Preferred Stock"), pursuant to that certain Stock Purchase
Agreement dated March 15, 1999, between the Company and Vulcan (the "Stock
Purchase Agreement").  The Stock Purchase Agreement also contemplates Vulcan's
acquisition of additional shares of the Series A Preferred Stock and certain
shares of the Company's Common Stock, $.01 par value (the "Common Stock").

     B.  The parties hereto desire to set forth the respective rights of the
Company and Vulcan with respect to the registration of the shares of the
Company's Common Stock that Vulcan may acquire.

     NOW, THEREFORE, in consideration of the foregoing recitals and the mutual
promises contained herein, the parties hereto agree as follows:

     1.  Definitions.
         -----------
 
         1.1  As used in this Agreement, the following capitalized terms shall
have the following meanings:

         Affiliate:  A Person that directly, or indirectly through one or more
         ---------                                                            
intermediaries, controls or is controlled by, or is under common control with,
Vulcan; provided that such control relationship involves direct or indirect
ownership of at least a majority of the outstanding voting interests of the
applicable Person.  Without limiting the generality of the foregoing, it is
understood that any entity that is majority owned (directly or indirectly) by a
Person that directly or indirectly owns a majority of the outstanding voting
interests of Vulcan shall be an Affiliate of Vulcan.

         Common Stock:  All shares now or hereafter authorized of any class of
         ------------                                                         
common stock of the Company, and any other equity securities of the Company,
howsoever designated, which have the right (subject always to prior rights of
any class or series of preferred shares) to participate in the distribution of
the assets and the earnings of the Company without limit as to per share amount.

         Exchange Act:  The Securities Exchange Act of 1934, as amended from
         ------------                                                       
time to time.

         Holders:  Vulcan, all of its Affiliates (including without limitation
         -------                                                              
Paul G. Allen), any Person to which Common Stock is transferred by Vulcan and
its Affiliates for purposes of Paul G. Allen's estate planning, and any Person
to which Common Stock is 
<PAGE>
 
transferred by Vulcan and its Affiliates that has registration rights pursuant
to Section 10 below.

         Majority Holders:  Holders of a majority of the Registrable Securities
         ----------------                                                      
held by all Holders at the time of any request for registration pursuant to
Section 2.1(a).

         Person:  An individual, corporation, partnership, limited liability
         ------                                                             
company, trust, unincorporated organization or a government or any agency or
political subdivision thereof.

         Prospectus:  The definitive prospectus included in any Registration
         ----------                                                         
Statement, as amended or supplemented by any prospectus supplement with respect
to the terms of the offering of any portion of the Registrable Securities
covered by the Registration Statement and by all other amendments and
supplements to the prospectus, including post-effective amendments and all
material incorporated by reference in such prospectus.

         Registrable Securities:  Those shares of Common Stock now or hereafter
         ----------------------                                                
owned of record or beneficially by the Holders (including, without limitation,
any shares of Common Stock acquired by the Holders upon conversion of the Series
A Preferred Stock) plus any shares received from the Company with respect to or
in replacement of such shares by reason of splits, dividends and
recapitalizations and other changes in the Company's capital structure , but
excluding any shares which may be then immediately sold to the public without
registration pursuant to Rule 144  under the Securities Act.

         Registration Expenses:  See Section 6 hereof.
         ---------------------                        

         Registration Statement:  Any registration statement of the Company
         ----------------------                                            
filed under the Securities Act which covers Registrable Securities pursuant to
the provisions of this Agreement, including the Prospectus, amendments and
supplements to such Registration Statement, including post-effective amendments,
all exhibits and all material incorporated by reference in such Registration
Statement.

         SEC:  The Securities and Exchange Commission.
         ---                                          

         Securities Act:  The Securities Act of 1933, as amended from time to
         --------------                                                      
time.

         Selling Holders:  Holders of Registrable Securities who seek to sell
         ---------------                                                     
such securities under any Registration Statement.

     2.  Registration Rights.
         ------------------- 

         2.1  Registration Upon Request.
              ------------------------- 

              (a)  At any time beginning 180 days after the date hereof, the 
Majority Holders may request by written notice (a "Demand Notice") to the
Company that the Company effect the registration under the Securities Act of a
number of Registrable Securities at least equal to 5% of the shares of the
Common Stock then outstanding, stating the intended method of disposition of
such shares. The registration rights contemplated by this Section 2.1 may be
exercised only three (3) times by the Majority Holders during the 

                                      -2-
<PAGE>
 
term of this Agreement; provided, however, the request for registration shall
                        --------  -------
not be deemed made if either (i) the Registration Statement does not become
effective under the Securities Act (including without limitation if the Selling
Holders withdraw the Registration Statement, provided in case of such withdrawal
the request for registration will be deemed made unless the Selling Holders
reimburse the Company for its reasonable expenses in connection with such
Registration Statement) or a stop order, injunction or other order interferes or
prevents the contemplated method of distribution or (ii) the number of
Registrable Securities requested to be included in the registration is reduced
by 15% or more pursuant to Section 2.1(c). Within five (5) business days after
receipt of a Demand Notice, the Company shall notify all other Holders and offer
to them the opportunity to include their Registrable Securities in such
registration.

              (b)  Upon receipt of such request, the Company shall, as soon as
practicable, prepare and file a Registration Statement with the SEC on an
appropriate form under the Securities Act with respect to all of the Registrable
Securities that Holders of such securities have requested that the Company
register, and use its best efforts to cause such Registration Statement to
become effective.

              (c)  In connection with any Registration Statement filed in 
response to such request, the Company, at its option, may include a primary
offering of additional shares of Common Stock and/or may include shares to be
sold by other stockholders of the Company; provided, however, that if the
                                           --------  -------     
managing underwriter of such offering reasonably determines in good faith and
delivers to the Selling Holders a written opinion that the number of shares
otherwise to be included in the Registration Statement is such that the success
of the underwritten offering would be materially and adversely affected and,
accordingly, the total number of shares to be included in the Registration
Statement is reduced to the amount recommended by such underwriter, then (i)
unless the Registration Statement includes all of the Registrable Securities
designated for sale by all Selling Holders participating in the demand
registration pursuant to Section 2.1(a), the Registration Statement shall not
include any shares to be offered by the Company or sold by other stockholders
(including other Holders exercising incidental registration rights pursuant to
Section 2.2), and (ii) if the Registration Statement does not include all of the
Registrable Securities designated for sale by such Selling Holders, the number
of Registrable Securities included in the Registration Statement shall be
allocated among such Selling Holders pro rata (based on the number of
Registrable Securities held by each).

              (d)  Notwithstanding the foregoing, upon delivery of written 
notice (deliverable no later than 10 days after delivery of the Demand Notice)
to the person(s) who delivered the Demand Notice, the Company shall be entitled
to postpone filing of the Registration Statement, and may withhold efforts to
cause the Registration Statement to become effective, for a reasonable period of
time (not to exceed the shorter of 90 days or the Company's termination of
consideration of a Company Offering (as defined below) or completion of any
Transaction (as defined below), as the case may be) if (i) the Company is
contemplating filing a registration statement in connection with the offering of
its securities (a "Company Offering") within 90 days of delivery of the Demand
Notice, or (ii) the Company determines in good faith that a registration
pursuant to the Demand Notice might interfere with or adversely affect the
negotiations or completion of any transaction that is

                                      -3-
<PAGE>
 
being contemplated by the Company at the time the right to delay is exercised (a
"Transaction").

         2.2  Incidental Registration.
              -----------------------
 
              (a)  If at any time after the date hereof the Company proposes to
register any shares of Common Stock under the Securities Act (except pursuant to
a registration statement filed on Form S-8 or Form S-4 or such other form as
shall be prescribed under the Securities Act for the same purposes, or a
registration statement filed on Form S-3 covering exclusively shares issued in
acquisitions pursuant to Section 4(2) under the Securities Act), or if any other
stockholder is being afforded an opportunity to register shares of Common Stock
(including pursuant to Section 2.1(a)), the Company will at each such time give
written notice to the Holders (other than Holders participating in a demand
registration pursuant to Section 2.1(a)) as provided in Section 11.4 hereof of
its intention to do so. Within twenty (20) days after receipt of such notice,
such Holders may request that the Company register all or part of the
Registrable Securities, stating in such request the intended method of
distribution of such securities (the "Designated Securities"). Upon receipt of
such request, the Company shall use its best efforts to effect the registration
of the Designated Securities by including the Designated Securities in such
Registration Statement.

              (b)  In the event that securities of the same class as the 
Registrable Securities are being registered by the Company in such Registration
Statement and such securities as well as any of the Designated Securities are to
be distributed in an underwritten offering, such Designated Securities shall be
included in such underwritten offering on the same terms and conditions as the
securities being issued by the Company for distribution pursuant to such
underwritten offering; provided, however, that if the managing underwriter of
                       --------  ------- 
such underwritten offering reasonably determines in good faith and advises the
parties that the inclusion in such underwritten offering of all the Designated
Securities would materially and adversely affect the success of the underwritten
offering, then the number of Designated Securities to be included in the
Registration Statement shall be reduced to the amount recommended in good faith
by and set forth in the opinion of such managing underwriter; provided, further,
                                                              --------  -------
that as to the Selling Holders exercising incidental registration rights
pursuant to this Section 2.2, such reduction shall be pro rata (based on the
number of shares held by each) with respect to the Designated Securities with
other Persons holding contractual incidental or "piggy-back" registration rights
in such underwritten offering.

              (c)  No registration effected under this Section 2.2 shall 
relieve the Company of its obligations to effect registrations at the request of
the Holders under Section 2.1.

     3.  Hold-Back Agreements.
         -------------------- 

         3.1  Restrictions on Public Sale by Holders.  Each Selling Holder whose
              --------------------------------------                            
Registrable Securities are covered by a Registration Statement filed pursuant to
Section 2 hereof agrees, if requested by the managing underwriters in an
underwritten offering, not to effect any public sale or distribution of
securities of the Company of the same class as the 

                                      -4-
<PAGE>
 
securities included in such Registration Statement during a period, not to
exceed 90 days, beginning on the closing date of each underwritten offering made
pursuant to such Registration Statement, to the extent timely notified in
writing by the managing underwriters.

         3.2  Restrictions on Public Sale by the Company and Others.  The 
              -----------------------------------------------------        
Company agrees not to effect any public sale or distribution of its Common
Stock, during a period, not to exceed 45 days, beginning on the closing date of
an underwritten offering made pursuant to a Registration Statement filed under
Section 2 hereof to the extent timely notified in writing by the managing
underwriters (except as part of such underwritten registration or pursuant to
registrations on Forms S-4 or S-8 or any successor form to such Forms).

     4.  Registration Procedures.  In connection with the Company's registration
         -----------------------                                                
obligations pursuant to Section 2 hereof, the Company will use its best efforts
to effect such registration to permit the sale of such Registrable Securities in
accordance with the intended method or methods of disposition thereof, and
pursuant thereto the Company will:

         4.1  Preparation of Registration Statement.  Prepare and file with the
              ------------------------------------- 
SEC, within the time periods specified in Section 2, a Registration Statement on
such form as may be appropriate under the Securities Act, and use its best
efforts to cause such registration Statement to become effective.

         4.2  Maintaining Effectiveness.  Promptly prepare and file with the 
              -------------------------   
SEC such amendments to the Registration Statement as may be necessary to keep
such Registration Statement effective for a period of not more than 180 days
(or, in the case of an underwritten offering, no more than 5 business days), or
such shorter period which will terminate when all Registrable Securities covered
by such Registration Statement have been sold.

         4.3  Notification.  Immediately notify the Selling Holders and the 
              ------------ 
managing underwriters, if any, and (if requested by any such Person) confirm
such advice in writing, (i) when a Prospectus or any Prospectus supplement or
post-effective amendment has been filed, and, with respect to a Registration
Statement or any post-effective amendment, when the same has become effective,
(ii) of the issuance by the SEC of any stop order suspending the effectiveness
of the Registration Statement or the initiation of any proceeding for that
purpose, (iii) of the receipt by the Company of any notification with respect to
the suspension of the qualification of any of the Registrable Securities for
sale in any jurisdiction or the initiation or threatening of any proceeding for
such purpose, and (iv) of the happening of any event which makes any statement
made in the Registration Statement, the Prospectus or any document incorporated
therein by reference untrue or which requires the making of any changes in the
Registration Statement, the Prospectus, or any document incorporated therein by
reference so that they will not contain any untrue statement of a material fact
or omit to state any material fact required to be stated therein or necessary to
make the statement therein not misleading.

                                      -5-
<PAGE>
 
         4.4  Stop Orders.  Make every reasonable effort to obtain the 
              -----------  
withdrawal of any order suspending the effectiveness of a Registration Statement
or the qualification of any Registrable Securities for sale in any jurisdiction
at the earliest possible moment.

         4.5  Consultation with Holders.  Prior to the filing of any 
              -------------------------                               
Registration Statement or amendment thereto, provide copies of such document to
the Selling Holders and to the managing underwriters, if any, make the Company's
representatives and the Company's counsel available for discussion of such
document and make such changes in such document relating to the Selling Holders
prior to the filing thereof as such Selling Holders, counsel for such Selling
Holders, or underwriters may reasonably request.

         4.6  Copies of Registration Statements. Furnish to each Selling Holder
              ---------------------------------
and each managing underwriter, if any, without charge, at least one originally
executed copy of the Registration Statement and any post-effective amendment
thereto, including financial statements and schedules, all documents
incorporated therein by reference and all exhibits (including those incorporated
by reference).

         4.7  Prospectuses.  Deliver to each Selling Holder and the 
              ------------   
underwriters, if any, without charge, as many copies of the Prospectus (and each
preliminary prospectus) and any amendment or supplement thereto as such Persons
may reasonably request so long as the Registration Statement to which such
Prospectus or any amendment or supplement thereto relates is effective.

         4.8  Blue Sky Laws.  Prior to any public offering of Registrable 
              -------------  
Securities, use its best efforts to register or qualify or cooperate with the
Selling Holders, the underwriters, if any, and their respective counsel in
connection with the registration or qualification of such Registrable Securities
for offer and sale under the securities or blue sky laws of such jurisdictions
within the United States as any Selling Holder or underwriter reasonably
requests, and do any and all other acts or things necessary or advisable to
enable the disposition in such jurisdictions of the Registrable Securities
covered by the Registration Statement; provided, however, that the Company will
                                       --------  -------     
not be required to qualify generally to do business in any jurisdiction where it
is not then so qualified or to take any action which would subject it to general
service of process or taxation in any such jurisdiction where it is not then so
subject.

         4.9  Amendments Upon Changes.  Upon the occurrence of any event 
              -----------------------    
contemplated by Sections 4.3(ii), (iii) or (iv) or 4.4 above, prepare, as
promptly as practicable, a supplement or post-effective amendment to the
Registration Statement or related Prospectus or any document incorporated
therein by reference, or file any other required document so that, as thereafter
delivered to the purchasers of the Registrable Securities being sold thereunder,
such Prospectus will not contain an untrue statement of a material fact or omit
to state any material fact necessary to make the statements therein not
misleading.

         4.10  Underwriting Agreements.  Enter into such customary agreements 
               ----------------------- 
(including an underwriting agreement) and take all such other actions reasonably
required in connection therewith in order to expedite or facilitate the
disposition of such Registrable Securities.

                                      -6-
<PAGE>
 
         4.11  Compliance with Laws; Section 11(a).  Otherwise use its best 
               -----------------------------------  
efforts to comply with all applicable federal and state securities laws
(including without limitation the rules and regulations of the SEC), and make
generally available to its security holders earning statements satisfying the
provisions of Section 11(a) of the Securities Act no later than 45 days after
the end of each 12-month period (or within 90 days after the end of a fiscal
year).

         4.12  Opinions.  At the request of any Selling Holder, use its best 
               --------     
efforts to furnish on the date that the Registrable Securities are delivered to
that Holder and any underwriter for sale in connection with a registration
pursuant to this Agreement (i) an opinion of the counsel representing the
Company for the purposes of such registration, and (ii) a letter from the
independent certified public accountants of the Company, each dated such date
and in form and substance as is customarily given by counsel and independent
certified public accountants to underwriters in an underwritten public offering,
addressed to any Selling Holders' underwriter and to the Selling Holders.

    5.   Selling Holders' Obligations.
         ---------------------------- 

         5.1  Provision of Information.  The Company may require each Selling 
              ------------------------  
Holder of Registrable Securities as to which any registration is being effected
to furnish to the Company such information regarding the distribution of such
securities by, and such other information relevant to, the Selling Holder for
inclusion in such Registration Statement, as the Company may from time to time
reasonably request in writing.

         5.2  Discontinued Use of Prospectus.  Each Holder of Registrable 
              ------------------------------    
Securities agrees by execution of this Agreement that, upon receipt of any
written notice from the Company of the happening of any event of the kind
described in clauses (ii), (iii) or (iv) of Section 4.3 or Section 4.4 hereof,
such Holder will forthwith discontinue disposition of Registrable Securities
until such Holder's receipt of the copies of the supplemented or amended
Prospectus contemplated by Section 4.9 hereof, or until it is advised in writing
(the "Advice") by the Company that the use of the Prospectus may be resumed, and
has received copies of any additional or supplemental filings which are
incorporated by reference in such Prospectus, and, if so directed by the Company
such Holder will deliver to the Company (at the Company's expense) all copies,
other than permanent file copies then in such Holder's possession, of the
Prospectus covering such Registrable Securities current at the time of receipt
of such notice. In the event the Company shall give any such notice, the time
period mentioned in Section 4.2 hereof shall be extended by the number of days
during the period from and including the date of the giving of such notice to
and including the date when each Selling Holder shall have received the copies
of the supplemental or amended Prospectus contemplated by Section 4.9 hereof or
the Advice.

         5.3  Underwriting Agreement.  Each Selling Holder participating in an
              ----------------------                                          
underwritten offering pursuant to Section 2.1 or 2.2 will enter into a customary
underwriting agreement on terms reasonably satisfactory to the managing
underwriter.

                                      -7-
<PAGE>
 
    6.  Registration Expenses.  The Company shall bear all expenses other than
        ---------------------                                                 
Selling Holder Expenses (defined below) incurred in connection with any
Registration Statement, including without limitation all registration and filing
fees, fees with respect to any filings required to be made with the National
Association of Securities Dealers, listing fees relative to any stock exchange
or national market system, fees and expenses of compliance with state securities
or blue sky laws (including reasonable fees and expenses of counsel for the
underwriters in connection therewith), printing expenses, fees and disbursements
of counsel for the Company, and fees and disbursements of all independent public
accountants of the Company.  Each Selling Holder shall bear his or its pro rata
share of any Selling Holder Expenses.  "Selling Holder Expenses" shall consist
of and be limited to (i) the Selling Holder's legal costs, including the fees
and expenses of any counsel selected by the Selling Holder to represent him or
it, and (ii) the proportionate share of brokerage or underwriting commissions
attributable to the Selling Holder's shares.

    7.  Indemnification.
        --------------- 

        7.1  Indemnification by the Company.  The Company agrees to indemnify 
             ------------------------------  
and hold harmless each Holder of Registrable Securities, each Person who
controls such Holder (within the meaning of the Securities Act or the Exchange
Act) (a "controlling person"), and each officer, director, employee and agent of
such Holder and each controlling person and each underwriter or selling agent
(the "indemnified parties") from and against all losses, claims, damages,
liabilities and expenses caused by any untrue or alleged untrue statement of a
material fact contained in any Registration Statement, Prospectus or preliminary
prospectus or any amendment or supplement thereto or any omission or alleged
omission to state therein a material fact required to be stated therein or
necessary to make the statements therein not misleading, except insofar as (i)
the Company has demonstrated that the same are caused by or contained in any
information furnished to the Company by such Holder, expressly for use therein,
or (ii) the Company has advised such Holders' Representative in writing of a
Section 4.3(iv) event and the Holder has sold Registrable Securities
notwithstanding receipt of such notice prior to receipt of a supplement or
amended Prospectus pursuant to Section 4.9 herein; provided, however, that the
                                                   --------  -------
Company shall not be liable in any such case to the extent that any such loss,
claim, damage, liability or expense arises out of or is based upon an untrue
statement or alleged untrue statement or omission or alleged omission made in
any preliminary prospectus if (i) such Holder failed to send or deliver a copy
of the Prospectus with or prior to the delivery of written confirmation of the
sale of Registrable Securities and (ii) the Prospectus would have corrected such
untrue statement or omission; provided, further, that the Company shall not be
                              --------  -------   
liable in any such case to the extent that any such loss, claim, damage,
liability or expense arises out of or is based upon an untrue statement or
alleged untrue statement or omission or alleged omission in the Prospectus, if
such untrue statement or alleged untrue statement, omission or alleged omission
is corrected in an amendment or supplement to the Prospectus and if, having
previously been furnished by or on behalf of the Company with copies of the
Prospectus as so amended or supplemented, such Holder thereafter fails to
deliver such Prospectus as so amended or supplemented, prior to or concurrently
with the sale of a Registrable Security to the Person asserting such loss,
claim, damage, liability or expense who purchased such Registrable Security
which is the subject thereof from such Holder. The indemnity provided herein
shall remain in full force and effect regardless of any investigation made by or
on

                                      -8-
<PAGE>
 
behalf of an indemnified party and shall survive the transfer of Registrable
Securities by the Selling Holder.

         7.2  Indemnification by Holders.  In connection with the Registration
              -------------------------- 
Statements hereunder, each Selling Holder agrees to indemnify, to the full
extent permitted by law, the Company, and each Person who controls the Company
(within the meaning of the Securities Act or the Exchange Act) and each
director, officer, employee and agent of each such Person from and against any
losses, claims, damages, liabilities and expenses caused by any untrue statement
of a material fact or any omission of a material fact required to be stated in
any Registration Statement or Prospectus or preliminary prospectus or necessary
to make the statements therein not misleading, to the extent, but only to the
extent, that the Company has demonstrated that such untrue statement or omission
is contained in any information or affidavit so furnished by such Holder to the
Company specifically for inclusion in such Registration Statement or Prospectus.
In no event, however, shall the liability of any Selling Holder hereunder be
greater in amount than the dollar amount of the proceeds (net of underwriters'
discounts and commissions) received by such Holder upon the sale of the
Registrable Securities giving rise to such indemnification obligation. The
Company shall be obligated to give to, and shall be entitled to receive from,
underwriters, selling brokers, dealer managers and similar securities industry
professionals participating in the distribution customary indemnities.

         7.3  Conduct of Indemnification Proceedings.  Any Person entitled to
              --------------------------------------                         
indemnification hereunder will (i) give prompt notice to the indemnifying party
of any claim with respect to which it seeks indemnification and (ii) permit such
indemnifying party to assume the defense of such claim with counsel reasonably
satisfactory to the indemnified party; provided, however, that any person
                                       --------  -------                 
entitled to indemnification hereunder shall have the right to employ separate
counsel and to participate in the defense of such claim, but the fees and
expenses of such counsel shall be at the expense of such Person unless (a) the
indemnifying party has agreed to pay such fees or expenses, or (b) the
indemnifying party shall have failed to assume within a reasonable period of
time the defense of such claim and employ counsel reasonably satisfactory to
such person or (c) in the reasonable judgment of any such Person, based upon
written advice of its counsel, a conflict of interest may exist between such
Person and the indemnifying party with respect to such claims or such Person may
have separate or additional defenses (in which case, if the Person notifies the
indemnifying party in writing that such Person elects to employ separate counsel
at the expense of the indemnifying party, the indemnifying party shall not have
the right to assume the defense of such claim on behalf of such Person).  If
such defense is not assumed by the indemnifying party, the indemnifying party
will not be subject to any liability for any settlement made without its consent
(but such consent will not be unreasonably withheld).  No indemnifying party
will consent to entry of any judgment or enter into any settlement which does
not include as an unconditional term thereof the giving by the claimant or
plaintiff to such indemnified party of a release from all liability in respect
to such claim or litigation.  An indemnifying party who is not entitled to, or
elects not to, assume the defense of a claim will not be obligated to pay the
fees and expenses of more than one principal and one local counsel for all
parties indemnified by such indemnifying party with respect to such claim.

                                      -9-
<PAGE>
 
         7.4  Contribution.  If the indemnification provided for in Sections 
              ------------  
7.1 or 7.2 is unavailable to the indemnified parties in respect of any losses,
claims, damages or liabilities referred to herein, then each such indemnifying
party, in lieu of indemnifying such indemnified party, shall contribute to the
amount paid or payable by such indemnified party as a result of such losses,
claims, damages or liabilities (i) as between the Company and the Selling
Holders on the one hand and the underwriters on the other hand, in such
proportion as is appropriate to reflect the relative benefits received by the
Company and the Selling Holders on the one hand and the underwriters on the
other hand from the offering of all of the securities sold in the offering, or
if such allocation is not permitted by applicable law, in such proportion as is
appropriate to reflect not only the relative benefits but also the relative
fault of the Company and the Selling Holders on the one hand and of the
underwriters on the other hand in connection with the statements or omissions
which resulted in such losses, claims, damages or liabilities, as well as any
other relevant equitable considerations and (ii) as between the Company on the
one hand and each Selling Holder on the other hand, in such proportion as is
appropriate to reflect the relative fault of the Company and of each Selling
Holder in connection with such statements or omissions, as well as any other
relevant equitable considerations. The relative benefits received by the Company
and the Selling Holders on the one hand and the underwriters on the other hand
shall be deemed to be in the same proportion as the total proceeds from the
offering (net of underwriting discounts and commissions but before deducting
expenses) received by the Company and the Selling Holders bear to the total
underwriting discounts and commissions received by the underwriters, in each
case as set forth in the table on the cover page of the Prospectus. The relative
fault of the Company and the Selling Holders on the one hand and of the
underwriters on the other hand shall be determined by reference to, among other
things, whether the untrue or alleged untrue statement of a material fact or the
omission or alleged omission to state a material fact relates to information
supplied by the Company and the Selling Holders or by the underwriters. The
relative fault of the Company on the one hand and of each Selling Holder on the
other hand shall be determined by reference to, among other things, whether the
untrue or alleged untrue statement of a material fact or the omission or alleged
omission to state a material fact relates to information supplied by such party,
and the parties' relative intent, knowledge, access to information and
opportunity to correct or prevent such statement or omission.

     The Company and the Selling Holders agree that it would not be just and
equitable if contribution pursuant to this Section 7.4 were determined by pro
rata allocation (even if the underwriters were treated as one entity for such
purpose) or by any other method of allocation which does not take account of the
equitable considerations referred to in the immediately preceding paragraph.
The amount paid or payable by an indemnified party as a result of the losses,
claims, damages or liabilities referred to in the immediately preceding
paragraph shall be deemed to include, subject to the limitations set forth
above, any legal or other expenses reasonably incurred by such indemnified party
in connection with investigating or defending any such action or claim.
Notwithstanding the provisions of this Section 7.4, no underwriter shall be
required to contribute any amount in excess of the amount by which the total
price at which the Common Stock underwritten by it and distributed to the public
was offered to the public exceeds the amount of any damages which such
underwriter has otherwise been required to pay by reason of such untrue or
alleged untrue statement or omission or alleged omission, and no Selling Holder
shall be required to 

                                     -10-
<PAGE>
 
contribute any amount in excess of the amount by which the total price at which
the securities of such Selling Holder were offered to the public exceeds the
amount of any damages which such Selling Holder has otherwise been required to
pay by reason of such untrue or alleged untrue statement or omission or alleged
omission. No person guilty of fraudulent misrepresentation (within the meaning
of Section 11(f) of the Securities Act) shall be entitled to contribution from
any person who was not guilty of such fraudulent misrepresentation. The Selling
Holders' obligations to contribute pursuant to this Section 7.4 are several in
proportion to the proceeds of the offering received by each Selling Holder bears
to the total proceeds of the offering received by all the Selling Holders and
not joint.

    8.  Selection of Underwriters.  In connection with any request for 
        -------------------------  
registration under Section 2.1 hereof, the Company shall be entitled to select
the managing underwriter if it is also registering shares on its own behalf. The
Selling Holders, however, shall be entitled to select the co-managing
underwriter. If the Registration Statement covers only shares being sold by the
Selling Holders, then the Selling Holders shall be entitled to select the
managing underwriter, subject to approval by the Company, which approval shall
not be unreasonably withheld. In connection with any registration under Section
2.2, the Selling Holders shall have no right to select underwriters.

    9.  Rule 144  The Company covenants that, after it has filed a registration
        --------                                                               
pursuant to Section 12 of the Exchange Act or a registration statement under the
Securities Act becomes effective, it will file the reports required to be filed
by it under the Securities Act and the Exchange Act and the rules and
regulations adopted by the SEC thereunder, and it will take such further action
as may be reasonably and customarily requested by any Holder of Registrable
Securities, all to the extent required from time to time to enable such Holder
to sell Registrable Securities without registration under the Securities Act
within the limitation of the exemptions provided by (a) Rule 144 under the
Securities Act, as such Rule may be amended from time to time, or (b) any
similar rule or regulation hereafter adopted by the SEC.  Upon the request of
any Holder of Registrable Securities, the Company will deliver to such Holder a
written statement as to whether it has complied with such information and
requirements.

    10.  Transfer of Registration Rights.  The registration rights granted 
         -------------------------------   
pursuant to this Agreement shall be available to a transferee of any Registrable
Securities if (i) the transferring Holder gives the Company written notice of
such transfer, identifying the name and address of the transferee and the
securities involved; (ii) the transferee agrees in writing to be bound by the
provisions of this Agreement; and (iii) as a result of such transfer, the
transferee holds at least 5% (or, if the "Second Closing" under the Stock
Purchase Agreement shall have been consummated, 10%) of the shares of Common
Stock outstanding as of the date of the transfer.

    11.  Miscellaneous.
         ------------- 

         11.1  Remedies.  In the event of a breach by the Company of its 
               -------- 
obligations under this Agreement, each Holder of Registrable Securities, in
addition to being entitled to exercise all rights granted by law, including
recovery of damages, will be entitled to specific performance of its rights
under this Agreement. The Company agrees that monetary damages would not be
adequate compensation for any loss incurred by reason of a breach by

                                     -11-
<PAGE>
 
it of any of the provisions of this Agreement and hereby waives the defense in
any action for specific performance that a remedy at law would be adequate.

    11.2  No Inconsistent Agreements.  The Company will not on or after the 
          --------------------------
date of this Agreement enter into any agreement with respect to its securities
which is inconsistent with or limits or impairs the rights granted to the
Holders in this Agreement or otherwise conflicts with the provisions hereof.

    11.3  Adjustments Affecting Registrable Securities.  The Company will not 
          --------------------------------------------                
take any action, or permit any change to occur, with respect to the Registrable
Securities which would adversely affect the ability of the Holders of
Registrable Securities to include such Registrable Securities in a registration
undertaken pursuant to this Agreement.

    11.4  Notices.  All notices or other communications hereunder shall be in
          -------                                                            
writing and shall be given by (i) personal delivery, (ii) courier or other
delivery service which obtains a receipt evidencing delivery, (iii) registered
or certified mail (postage prepaid and return receipt requested), or (iv)
facsimile or similar electronic device, to such address as may be designated
from time to time by the relevant party, and which shall initially be:  (i) in
the case of the Company, 999 Third Avenue, Seattle, Washington 98004, Attention:
Russell C. Horowitz, facsimile (206) 447-1646, with a copy to Hutchins, Wheeler
& Dittmar, A Professional Corporation, 101 Federal Street, Boston, MA 02110,
Attn: Thomas M. Camp, Esq., facsimile (617) 951-1295; and (ii) in the case of
Vulcan, 110 110th Avenue N.E., Suite 550, Bellevue, Washington 98004, attention:
William D. Savoy, facsimile (425) 453-1985, with a copy to Irell & Manella LLP,
1800 Avenue of the Stars, Suite 900, Los Angeles, CA 90067, Attn: Alvin G.
Segel, Esq., facsimile (310) 203-7199.  All notices and other communications
shall be deemed to have been given (i) if delivered by the United States mail,
three business days after mailing (five business days if delivered to an address
outside of the United States), (ii) if delivered by a courier or other delivery
service, one business day after dispatch (two business days if delivered to an
address outside of the United States), and (iii) if personally delivered or sent
by facsimile or similar electronic device, upon receipt by the recipient or its
agent or employee (which, in the case of a notice sent by facsimile or similar
electronic device, shall be the time and date indicated on the transmission
confirmation receipt).  No objection may be made by a party to the manner of
delivery of any notice actually received in writing by an authorized agent of
such party.

    11.5  Complete Agreement; Modifications.  This Agreement and any documents
          ---------------------------------                                   
referred to herein or executed contemporaneously herewith constitute the
parties' entire agreement with respect to the subject matter hereof and
supersede all agreements, representations, warranties, statements, promises and
understandings, whether oral or written, with respect to the subject matter
hereof.  This Agreement may be amended, altered or modified only by a writing
signed by the Company, the Majority Holders.

    11.6  Successors and Assigns.  Except as provided herein to the contrary, 
          ----------------------                                     
this Agreement shall be binding upon and inure to the benefit of the parties,
their respective successors and permitted assigns, including without limitation
and without the need for an express assignment, subsequent Holders of
Registrable Securities.

                                     -12-
<PAGE>
 
    11.7  Governing Law.  All questions with respect to the Agreement and the 
          -------------
rights and liabilities of the parties shall be governed by the laws of the State
of Delaware, regardless of the choice of laws provisions of Delaware or any
other jurisdiction.

    11.8  Attorneys' Fees.  Should any litigation be commenced (including any
          ---------------                                                    
proceedings in a bankruptcy court) between the parties hereto or their
representatives concerning any provision of this Agreement or the rights and
duties of any Person or entity hereunder, the party or parties prevailing in
such proceeding shall be entitled, in addition to such other relief as may be
granted, to the reasonable attorneys' fees and court costs incurred by reason of
such litigation.

    11.9  Headings.  The Article and Section headings in this Agreement are 
          --------      
inserted only as a matter of convenience, and in no way define, limit, extend or
interpret the scope of this Agreement or of any particular Article or Section.

    11.10  Severability.  In the event that any one or more of the provisions
           ------------                                                      
contained herein, or the application thereof in any circumstances, is held
invalid, illegal or unenforceable, the validity, legality and enforceability of
any such provision in every other respect and of the remaining provisions
contained herein shall not be affected or impaired thereby.

    11.11  Gender.  Throughout this Agreement, as the context may require, the
           ------                                                             
masculine gender includes the feminine and neuter; and the neuter gender
includes the masculine and feminine.

    11.12  Counterparts.  This Agreement may be executed in any number of
           ------------                                                  
counterparts and by the parties hereto in separate counterparts, each of which
when so executed shall be deemed to be an original and all of which taken
together shall constitute one and the same agreement.

               [Remainder of this page intentionally left blank.]

                                     -13-
<PAGE>
 
                SIGNATURE PAGE TO REGISTRATION RIGHTS AGREEMENT

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of
the date first set forth hereinabove.

                              GO2NET, INC.


                              By:  /s/ Russell C. Horowitz
                                 --------------------------------------------
                                 Russell C. Horowitz, Chief Executive Officer


                              VULCAN VENTURES INCORPORATED


                              By:  /s/ William D. Savoy
                                 --------------------------------------------
                                 William D. Savoy, Vice President


                                     -14-

<PAGE>
 
                                                                EXHIBIT 4.1

                      STOCK PURCHASE AND VOTING AGREEMENT
                           (Non-Executive Directors)

     This Stock Purchase and Voting Agreement (the "Agreement") is made as of
March 15, 1999 between Vulcan Ventures Incorporated, a Washington corporation
("Purchaser"), and ________________, an individual ("Seller"), with reference to
the following facts:

     Concurrently herewith Purchaser is entering into an agreement (the "Stock
Purchase Agreement") with Gordon, Inc., a Delaware corporation (the "Company")
to purchase shares of the Company's Series A Convertible Preferred Stock (the
"Series A Preferred Stock") in two issuances (the "First Issuance" and "Second
Issuance," respectively).

     Purchaser would be unwilling to enter into the Stock Purchase Agreement
without the agreements of Seller contained herein.

     As an inducement to cause Purchaser to enter into the Stock Purchase
Agreement, Seller has agreed to enter into this Agreement.

     In consideration of the foregoing premises and the mutual covenants and
promises contained herein, Purchaser and Seller hereby agree as follows:

     1.  Purchase and Sale of Shares.
         ---------------------------

         1.1  Agreement to Purchase.
              ---------------------

              (a) On the terms and subject to the conditions set forth herein,
Seller agrees to sell to Purchaser, and Purchaser agrees to purchase from
Seller, at the Closing (as defined in Section 1.1(d)), ____________ shares (the
"Shares") of the Company's Common Stock, $.01 par value (the "Common Stock"), at
a purchase price per share (the "Purchase Price") equal to the greater of $90.00
or the price paid by the Company in the Offer (as defined below). The parties'
obligations under this Section 1 shall terminate concurrently with a termination
of the Second Issuance Agreements (as defined in the Stock Purchase Agreement)
pursuant to Section 9 of the Stock Purchase Agreement.

              (b) The obligation of Seller to close the sale of Shares pursuant
to this Section 1 is subject to the following conditions, any of which may be
waived by Seller in his or her sole discretion: (i) the representations and
warranties of Purchaser in Section 4 of this Agreement shall be true and correct
in all material respects on the Closing Date with the same effect as if made on
and as of such date; (ii) all waiting periods under the Hart Scott Rodino
Antitrust Improvements Act of 1976, as amended (the "HSR Act"), shall have
expired or been terminated; and (iii) there shall be no preliminary or permanent
injunction or other order, decree or ruling issued by any governmental body, nor
any statute, rule, regulation or order promulgated or enacted by any
governmental body prohibiting, or otherwise restraining, such sale.
<PAGE>
 
              (c) The obligation of Purchaser to close the purchase of the
Shares pursuant to this Section 1 is subject to the following conditions, any of
which may be waived by Purchaser in its sole discretion: (i) the representations
and warranties of Seller in Section 3 of this Agreement shall be true and
correct on the Closing Date with the same effect as if made on and as of such
date; (ii) at the Closing, there shall not be in effect any injunction, writ or
temporary restraining order or any other order of any nature issued by a court
or agency of competent jurisdiction directing that the transaction provided for
herein not be consummated as herein provided nor shall there by any litigation
or proceeding pending or threatened in respect of the transactions contemplated
hereby; and (iii) Purchaser shall have received all regulatory approvals under
the Stock Purchase Agreement, including the expiration or termination of the
waiting period under the HSR Act.

              (d) The closing of the purchase of Shares pursuant to this Section
1 (the "Closing") shall take place concurrently with, and at the same place as,
the "Second Closing" under the Stock Purchase Agreement if such Second Closing
occurs; provided, however, that if as of the Second Closing any of the
        --------  -------
conditions specified in Section 1.1(c) hereof shall not have been satisfied or
waived, Purchaser may postpone the Closing until a date within two business days
after such conditions are satisfied or waived; provided further, the Closing
                                               -------- ------- 
shall not precede the Company's public release of its financial results for its
fiscal quarter ending March 31, 1999, and the Closing shall be postponed until
such date if necessary; provided further, upon consummation of the Second
                        ----------------
Closing and the Offer, the conditions to the Closing set forth in Sections
1.1(b)(i) and 1.1(c)(i) above shall be deemed to be satisfied, other than with
respect to Seller's representations and warranties contained in Section 3.1. The
date of the Closing is hereinafter referred to as the "Closing Date."

     At the Closing, Seller will deliver to Purchaser the certificates
representing the Shares being purchased pursuant to this Section 1.1, without
restrictive legends (other than with regard to the registration requirements
under the Securities Act of 1933, as amended) and duly endorsed or accompanied
by stock powers duly executed in blank.  At such Closing, Purchaser shall either
(i) wire transfer to the account designated by Seller or (ii) deliver to Seller
a certified or bank cashier's check payable to or upon the order of Seller, in
either case in an amount equal to the sum of the number of Shares being
purchased from Seller at such Closing multiplied by the Purchase Price in
immediately available funds.

              (e) In the event of any change in the Common Stock by reason of a
 stock dividend, split-up, recapitalization, combination, conversion, exchange
 of shares or other similar change in the corporate or capital structure of the
 Company, the type and number of shares or securities subject to this Section 1,
 and the Purchase Price, shall be adjusted appropriately, and proper provision
 shall be made in the agreements governing such transaction, so that Purchaser
 shall receive at the Closing the same class and number of outstanding shares or
 other securities or property that Purchaser would have received in respect of
 the Common Stock if the Closing had occurred immediately prior to such event,
 or the record date therefor, as applicable.

         1.2 Agreement Not to Tender. If Purchaser commences a tender offer (the
             ----------------------- 
"Offer") for the Common Stock pursuant to the Stock Purchase Agreement, Seller
shall not tender any shares of Common Stock that he owns beneficially or of
record in such Offer.
<PAGE>
 
         1.3  Covered Option Shares. The parties acknowledge and agree that the
              ---------------------
Shares subject to this Section 1 include _________ shares of Common Stock (the
"Covered Option Shares") that Seller has the right to acquire within thirty (30)
days of the date hereof through exercise of vested options to purchase Common
Stock ("Stock Options"). Seller agrees to exercise a sufficient number of Stock
Options sufficiently in advance of the Closing, and to take all action necessary
to have certificates issued with respect to the shares issuable upon exercise of
such Stock Options, to permit Seller to deliver the number of Covered Option
Shares to Purchaser pursuant to this Agreement at such Closing.

     2.  Voting Agreement.
         ---------------- 

         2.1  Except as provided in Section 2.2, Seller agrees that at every
meeting of the stockholders of the Company called with respect to any of the
following, and at every adjournment or postponement thereof, and on every action
or approval by written consent of the stockholders of the Company with respect
to any of the following, Seller will vote (or cause to be voted) all of the
shares of the Company owned beneficially or of record by Seller (including,
without limitation, any shares as to which Seller becomes the record or
beneficial owner after the date hereof) (a) in favor of approval of (i)
Purchaser's acquisition of the Company's capital stock pursuant to the Second
Issuance, the Offer, and this Agreement and similar agreements with other
officers, directors and employees of the Company (together, the "Purchaser
Acquisitions"), and (ii) any matter that could reasonably be expected to
facilitate the Purchaser Acquisitions and the other transactions contemplated by
the Stock Purchase Agreement (including the election of a Board of Directors of
the Company consistent with the provisions of the Stock Purchase Agreement); (b)
against any action or agreement that would result in a breach in any respect of
any covenant, representation or warranty or any other obligation or agreement of
the Company under the Stock Purchase Agreement or of Seller under this
Agreement; and (c) against any action or agreement that is intended, or might
reasonably be expected, to impede, interfere with, delay, postpone or attempt to
discourage or adversely affect the Purchaser Acquisitions and the other
transactions contemplated by this Agreement and the Stock Purchase Agreement.

         2.2  Exceptions. Notwithstanding anything herein to the contrary,
              ----------
Seller shall not be obligated to vote any Shares or any other capital stock in
the manner described in Section 2.1 on or after the first to occur of the
Closing or a termination of the parties' obligations under Section 1.


     3.  Representations and Warranties of Seller. As a material inducement to
         ----------------------------------------
Purchaser to enter into this Agreement, Seller represents and warrants to
Purchaser that as of the date hereof and as of the Closing Date:

         3.1  Sole Ownership of Shares; No Encumbrances.  On the date hereof,
              -----------------------------------------
Seller is the record owner of (a) ___________ shares of Common Stock (the
"Existing Shares"), and (b) Stock Options to purchase ________ shares of Common
Stock (the "Existing Options"), which Stock Options will be vested as to
________ shares of Common Stock within 30 days of the date hereof. On the date
hereof, such shares and Stock Options constitute all of the shares of Common
Stock and Stock Options owned of record and beneficially by Seller. Seller has
sole voting power, sole power of disposition and sole power to agree to all of
the matters set forth in this Agreement with respect to the Existing
<PAGE>
 
Shares and the shares of Common Stock purchasable upon exercise of the Existing
Options, with no limitations, qualifications or restrictions on such rights, and
Seller does not possess such powers over any other shares of Common Stock. The
Existing Shares and the certificates representing such shares are now, and at
all times during the term hereof the Existing Shares and any shares of Common
Stock that Seller acquires through the exercise of Stock Options will be, held
by Seller free and clear of all liens, claims, security interests, proxies,
voting trusts or agreements, understandings or arrangements or any other
encumbrances whatsoever and, in connection with the transfer of Shares to
Purchaser in the Offer, Seller shall transfer to and unconditionally vest in
Purchaser good and valid title to such Shares, free and clear of all claims,
liens, restrictions, security interests, pledges, limitations and encumbrances
whatsoever.

         3.2  Validity; Binding Effect; No Conflict. This Agreement has been
              -------------------------------------
duly and validly executed by Seller and constitutes the valid and binding
obligation of Seller enforceable against Seller in accordance with its terms,
except as enforceability may be limited by bankruptcy, insolvency or similar
laws affecting the enforcement of creditors' rights generally and the
availability of equitable remedies may be limited by equitable principles of
general applicability. The execution and delivery of this Agreement does not and
the consummation of the transactions contemplated hereby will not, (i) violate
or conflict with any law, ordinance, rule, regulations, orders, judgment, or
decree to which Seller is subject or by which Seller is bound; or (ii) violate
or conflict with or constitute a default (or an event which, with notice or the
lapse of time, or both, would constitute a default) under, or will result in the
termination of, or accelerate the performance required by or result in the
creation of any lien, security interest, change or encumbrance upon any of the
properties or assets under, any term or provision of any contract, commitment,
understanding, arrangement, agreement or restriction of any kind or character to
which Seller is a party or by which any of her assets may be bound or affected.
Except for required approvals under the HSR Act, no consent, approval,
authorization or action by or any filings with any federal, state or local
governmental agency or any other third party are required in connection with the
execution and delivery by Seller of this Agreement or the consummation by Seller
of the transactions contemplated hereby.

         3.3  Brokerage. No investment banker, broker, financial advisor, finder
              ---------
or other person is entitled to a commission or fee from Seller in respect of
this Agreement or the transactions contemplated hereby based upon any
arrangement or agreement made by or on behalf of Seller.

         3.4  Reliance by Purchaser. Seller understands and acknowledges that
              ---------------------    
Purchaser is entering into the Stock Purchase Agreement in reliance upon
Seller's execution and delivery of this Agreement and the representations,
warranties and covenants of Seller set forth herein.

     4.  Representations and Warranties of Purchaser. As a material inducement  
         -------------------------------------------
to Seller to enter into this Agreement, Purchaser represents and warrants to
Seller that as of the date hereof and as of the Closing Date:

         4.1  Validity; Binding Effect; No Conflict. This Agreement has been
              -------------------------------------
duly and validly executed by Purchaser and constitutes the valid and binding
obligation of
<PAGE>
 
Purchaser enforceable against Purchaser in accordance with its terms, except as
enforceability may be limited by bankruptcy, insolvency or similar laws
affecting the enforcement of creditors' rights generally and the availability of
equitable remedies may be limited by equitable principles of general
applicability. The execution and delivery of this Agreement does not and the
consummation of the transactions contemplated hereby will not, (i) violate or
conflict with any law, ordinance, rule, regulations, orders, judgment, or decree
to which Purchaser is subject or by which Purchaser is bound; or (ii) violate or
conflict with or constitute a default (or an event which, with notice or the
lapse of time, or both, would constitute a default) under, or will result in the
termination of, or accelerate the performance required by or result in the
creation of any lien, security interest, change or encumbrance upon any of the
properties or assets under, any term or provision of any contract, commitment,
understanding, arrangement, agreement or restriction of any kind or character to
which Purchaser is a party or by which any of her assets may be bound or
affected. Except for required approvals under the HSR Act, no consent, approval,
authorization or action by or any filings with any federal, state or local
governmental agency or any other third party are required in connection with the
execution and delivery by Purchaser of this Agreement or the consummation by
Purchaser of the transactions contemplated hereby.

         4.2  Brokerage. Except for NationsBanc Montgomery Securities LLC, no
              ---------
investment banker, broker, financial advisor, finder or other person is entitled
to a commission or fee from Purchaser in respect of this Agreement or the
transactions contemplated hereby based upon any arrangement or agreement made by
or on behalf of Purchaser.

     5.  Additional Covenants.
         -------------------- 

         5.1  No Solicitation. Seller shall not, and shall direct and use
              ---------------
Seller's best efforts to cause his or her agents and representatives not to,
directly or indirectly solicit (including by way of furnishing information) or
respond to any inquires or the making of any proposal by any person or entity
(other than Purchaser) concerning any Transaction Proposal (as defined in the
Stock Purchase Agreement); provided, however, nothing herein shall preclude
                           --------  -------
Seller, in his as a director of the Company, from exercising his fiduciary
duties in accordance with Section 5.5 of the Stock Purchase Agreement. If Seller
receives any such inquiry or proposal with respect to the sale of Shares, then
Seller shall promptly inform Purchaser in the same manner as set forth in
Section 12.2 of the Stock Purchase Agreement. Seller shall immediately cease and
cause to be terminated any existing activities, discussions or negotiations with
any parties conducted heretofore with respect to any of the foregoing.

         5.2  Notice of Additional Shares. Seller hereby agrees to promptly
              ---------------------------
notify Purchaser in writing of the number of shares of Common Stock that may be
acquired by Seller, if any, after the date hereof.

         5.3  Further Assurances. From time to time, at the other party's
              ------------------ 
request and without further consideration, each party hereto shall execute and
 deliver such additional documents and take all such further action as may be
 necessary or desirable to consummate and make effective, in the most
 expeditious manner practicable, the transactions contemplated by this
 Agreement.
<PAGE>
 
         5.4  Restrictions on Transfers. Prior to the first to occur of the
              -------------------------
Closing or a termination of the parties' obligations under Section 1, Seller
shall not sell, transfer, encumber or otherwise dispose of any of the Shares,
and shall not take any action inconsistent with his or her obligations
hereunder.

     6.  Miscellaneous.
         ------------- 

         6.1  Survival of Representations, Warranties and Agreements. All
              ------------------------------------------------------
representations, warranties and agreements made by Seller or Purchaser pursuant
hereto shall survive Closing.

         6.2  Binding Agreement; Assignments; Third-Party Beneficiaries. This
              ---------------------------------------------------------
Agreement shall be binding on and enforceable by the parties and their
respective successors and permitted assigns. No party may assign any of its
rights, benefits or obligations under this Agreement to any person without the
prior written consent of the other party; provided, however, that Purchaser may
                                          --------  -------
assign its rights, benefits or obligations under this Agreement, without the
prior consent of the Company, to an Affiliate of Purchaser (as defined in
Section 5.7 of the Stock Purchase Agreement). No such assignment shall relieve
the Purchaser of its obligations under this Agreement. Nothing contained in this
Agreement shall confer any rights or remedies upon any other person, firm or
corporation.

         6.3  Waiver of Provisions. The terms, covenants, representations,
              --------------------
warranties and conditions of this Agreement may be waived only by a written
instrument executed by the party waiving compliance. The failure of any party at
any time or times to require performance of any provision of this Agreement
shall in no manner affect the right at a later date to enforce the same. No
waiver by any party of any condition or the breach of any provision, term,
covenant, representation or warranty contained in this Agreement, whether by
conduct or otherwise, in any one or more instances shall be deemed to be or
construed as further or continuing waiver of any such condition or of the breach
of any other provision, term, covenant, representation or warranty of this
Agreement.

         6.4  Specific Performance.  Each of the parties hereto recognizes and
              --------------------
acknowledges that a breach by it of any covenants or agreements contained in
this Agreement will cause the other party to sustain damages for which it would
not have an adequate remedy at law for money damages, and therefore each of the
parties hereto agrees that in the event of any such breach the aggrieved party
shall be entitled to the remedy of specific performance of such covenants and
agreements and injunctive and other equitable relief in addition to any other
remedy to which it may be entitled, at law or in equity.

         6.5  Notices. Any notice or other communication required or permitted
              -------
hereunder shall be expressed in writing and delivered in person or sent by
certified or registered mail, return receipt requested, or sent by overnight
courier service such as Federal Express and confirmed by certified or registered
mail, return receipt requested, or sent by facsimile (receipt confirmed) to (a)
Purchaser at its address specified in the Stock Purchase Agreement, and (b) to
Seller at the addresses set forth on the signature page hereof, or at such other
addresses as the parties shall designate by written notice to the other. All
notices shall be deemed received on the third business day after mailing or the
first business day
<PAGE>
 
after delivery to the overnight courier service or the same business day if
personally delivered or sent by facsimile.

         6.6  Cooperation. Each party shall cooperate and use its best efforts
              -----------
to consummate the transaction contemplated herein. In addition, each party shall
cooperate and take such action and execute such other and further documents as
reasonably may be requested by any other party from time to time after the
consummation of the transactions contemplated herein to carry out the terms and
provisions and intent of this Agreement.

         6.7  Severability. If any term, provision, covenant or restriction of
              ------------ 
this Agreement is held by a court of competent jurisdiction or other authority
to be invalid, void, unenforceable or against its regulatory policy, the
remainder of the terms, provisions, covenants and restrictions of this Agreement
shall remain in full force and effect and shall in no way be affected, impaired
or invalidated.

         6.8  Entire Agreement; Modification. This Agreement contains the entire
              ------------------------------
agreement between the parties and supersedes all prior agreements and
understandings, both written and oral, among the parties with respect to the
subject matter hereof. This Agreement may be amended, modified and supplemented
in any and all respects by written agreement of the parties hereto.

         6.9  Governing Law. The Agreement shall be governed by and construed
              -------------
under the laws of the State of Washington.

         6.10 Counterparts. This Agreement may be executed in one or more
              ------------
counterparts, all of which taken together shall constitute one instrument.
<PAGE>
 
                               SIGNATURE PAGE TO
                      STOCK PURCHASE AND VOTING AGREEMENT

     IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement as
of the date first above set forth.

                              PURCHASER:

                              Vulcan Ventures Incorporated


                              By:
                                 ------------------------------
                                  Name:

                                  Title:

                              SELLER:


                              Signature:
                                        ---------------------------

                              Print Name:
                                         --------------------------

                              Address:
                                      -----------------------------
                                      
                              Facsimile:
                                        ----------------------------

<PAGE>
 
                                                                     EXHIBIT 4.2

                      STOCK PURCHASE AND VOTING AGREEMENT
                             (Executive Officers)

     This Stock Purchase and Voting Agreement (the "Agreement") is made as of
March 15, 1999 between Vulcan Ventures Incorporated, a Washington corporation
("Purchaser"), and ________________, an individual ("Seller"), with reference to
the following facts:

     Concurrently herewith Purchaser is entering into an agreement (the "Stock
Purchase Agreement") with Gordon, Inc., a Delaware corporation (the "Company")
to purchase shares of the Company's Series A Convertible Preferred Stock (the
"Series A Preferred Stock") in two issuances (the "First Issuance" and "Second
Issuance," respectively).

     Purchaser would be unwilling to enter into the Stock Purchase Agreement
without the agreements of Seller contained herein.

     As an inducement to cause Purchaser to enter into the Stock Purchase
Agreement, Seller has agreed to enter into this Agreement.

     In consideration of the foregoing premises and the mutual covenants and
promises contained herein, Purchaser and Seller hereby agree as follows:

     1.  Purchase and Sale of Shares.
         --------------------------- 
         1.1  Agreement to Purchase; Option.
              ----------------------------- 
              (a) On the terms and subject to the conditions set forth herein,
Seller agrees to sell to Purchaser, and Purchaser agrees to purchase from
Seller, at the Closing (as defined in Section 1.1(d)), ____________ shares (the
"Shares") of the Company's Common Stock, $.01 par value (the "Common Stock"), at
a purchase price per share (the "Purchase Price") equal to the greater of $90.00
or the price paid by the Company in the Offer (as defined below).
Notwithstanding the foregoing, in the event of a termination of the Second
Issuance Agreements (as defined in the Stock Purhase Agreement) pursuant to
Section 9 of the Stock Purchase Agreement (other than on account of Purchaser's
breach), Purchaser shall instead have the option (the "Option") (but not the
obligation) in its sole and absolute discretion to purchase from Seller, at the
Closing, one-half of the Shares for the Purchase Price. The Option shall be
exercisable in whole or in part by Purchaser by written notice to Seller (the
"Exercise Notice"), specifying the total number of Shares Purchaser intends to
purchase pursuant to such exercise, within thirty (30) days after such
termination of the Second Issuance Agreements. In the event of a termination of
the Second Issuance Agreements on account of Purchaser's breach, all obligations
of the parties under this Section 1 will immediately terminate and Purchaser
shall not be entitled to exercise the Option.

              (b) The obligation of Seller to close the sale of Shares pursuant
to this Section 1 is subject to the following conditions, any of which may be
waived by Seller in his or her sole discretion: (i) the representations and
warranties of Purchaser in Section 4 of this Agreement shall be true and correct
in all material respects on the Closing Date with 
<PAGE>
 
the same effect as if made on and as of such date; (ii) all waiting periods
under the Hart Scott Rodino Antitrust Improvements Act of 1976, as amended (the
"HSR Act"), shall have expired or been terminated; and (iii) there shall be no
preliminary or permanent injunction or other order, decree or ruling issued by
any governmental body, nor any statute, rule, regulation or order promulgated or
enacted by any governmental body prohibiting, or otherwise restraining, such
sale .

              (c) The obligation of Purchaser to close the purchase of the
Shares pursuant to this Section 1 is subject to the following conditions, any of
which may be waived by Purchaser in its sole discretion: (i) the representations
and warranties of Seller in Section 3 of this Agreement shall be true and
correct on the Closing Date with the same effect as if made on and as of such
date; (ii) at the Closing, there shall not be in effect any injunction, writ or
temporary restraining order or any other order of any nature issued by a court
or agency of competent jurisdiction directing that the transaction provided for
herein not be consummated as herein provided nor shall there by any litigation
or proceeding pending or threatened in respect of the transactions contemplated
hereby; and (iii) Purchaser shall have received all regulatory approvals under
the Stock Purchase Agreement, including the expiration or termination of the
waiting period under the HSR Act.

              (d) The closing of the purchase of Shares pursuant to this Section
1 (the "Closing") shall take place (i) concurrently with, and at the same place
as, the "Second Closing" under the Stock Purchase Agreement if such Second
Closing occurs, or (ii) if Purchaser exercises the Option, on the date and at
the time and place specified in the Exercise Notice; provided, however, that if
                                                     --------  -------
as of the Second Closing or the date for closing specified in the Exercise
Notice (as applicable) any of the conditions specified in Section 1.1(c) hereof
shall not have been satisfied or waived, Purchaser may postpone the Closing
until a date within two business days after such conditions are satisfied or
waived; provided further, the Closing shall not precede the Company's public
        -------- -------
release of its financial results for its fiscal quarter ending March 31, 1999,
and the Closing shall be postponed until such date if necessary; provided
                                                                 --------
further,upon consummation of the Second Closing and the Offer, the conditions to
- -------
the Closing set forth in Sections 1.1(b)(i) and 1.1(c)(i) above shall be deemed
to be satisfied, other than with respect to Seller's representations and
warranties contained in Section 3.1. The date of the Closing is hereinafter
referred to as the "Closing Date."

     At the Closing, Seller will deliver to Purchaser the certificates
representing the Shares being purchased pursuant to this Section 1.1, without
restrictive legends (other than with regard to the registration requirements
under the Securities Act of 1933, as amended) and duly endorsed or accompanied
by stock powers duly executed in blank.  At such Closing, Purchaser shall either
(i) wire transfer to the account designated by Seller or (ii) deliver to Seller
a certified or bank cashier's check payable to or upon the order of Seller, in
either case in an amount equal to the sum of the number of Shares being
purchased from Seller at such Closing multiplied by the Purchase Price in
immediately available funds.

              (e) In the event of any change in the Common Stock by reason of a
stock dividend, split-up, recapitalization, combination, conversion, exchange of
shares or other similar change in the corporate or capital structure of the
Company, the type and number of shares or securities subject to this Section 1,
and the Purchase Price, shall be

                                      -2-
<PAGE>
 
adjusted appropriately, and proper provision shall be made in the agreements
governing such transaction, so that Purchaser shall receive at the Closing the
same class and number of outstanding shares or other securities or property that
Purchaser would have received in respect of the Common Stock if the Closing had
occurred immediately prior to such event, or the record date therefor, as
applicable.

         1.2 Agreement Not to Tender. If Purchaser commences a tender offer
             -----------------------
(the "Offer") for the Common Stock pursuant to the Stock Purchase Agreement,
Seller shall not tender any shares of Common Stock that he owns beneficially or
of record in such Offer.

         1.3 Covered Option Shares. The parties acknowledge and agree that
             ---------------------
the Shares subject to this Section 1 include _________ shares of Common Stock
(the "Covered Option Shares") that Seller has the right to acquire within thirty
(30) days of the date hereof through exercise of vested options to purchase
Common Stock ("Stock Options"). Seller agrees to exercise a sufficient number of
Stock Options sufficiently in advance of the Closing, and to take all action
necessary to have certificates issued with respect to the shares issuable upon
exercise of such Stock Options, to permit Seller to deliver the number of
Covered Option Shares to Purchaser pursuant to this Agreement at such Closing.

     2.  Voting Agreement.
         ---------------- 

         2.1 Except as provided in Section 2.2, Seller agrees that at every
meeting of the stockholders of the Company called with respect to any of the
following, and at every adjournment or postponement thereof, and on every action
or approval by written consent of the stockholders of the Company with respect
to any of the following, Seller will vote (or cause to be voted) all of the
shares of the Company owned beneficially or of record by Seller (including,
without limitation, any shares as to which Seller becomes the record or
beneficial owner after the date hereof) (a) in favor of approval of (i)
Purchaser's acquisition of the Company's capital stock pursuant to the Second
Issuance, the Offer, and this Agreement and similar agreements with other
officers, directors and employees of the Company (together, the "Purchaser
Acquisitions"), and (ii) any matter that could reasonably be expected to
facilitate the Purchaser Acquisitions and the other transactions contemplated by
the Stock Purchase Agreement (including the election of a Board of Directors of
the Company consistent with the provisions of the Stock Purchase Agreement); (b)
against any action or agreement that would result in a breach in any respect of
any covenant, representation or warranty or any other obligation or agreement of
the Company under the Stock Purchase Agreement or of Seller under this
Agreement; and (c) against any action or agreement that is intended, or might
reasonably be expected, to impede, interfere with, delay, postpone or attempt to
discourage or adversely affect the Purchaser Acquisitions and the other
transactions contemplated by this Agreement and the Stock Purchase Agreement.

         2.2  Exceptions. Notwithstanding anything herein to the contrary,
              ----------
Seller shall not be obligated to vote any Shares or any other capital stock in
the manner described in Section 2.1 on or after the first to occur of the
Closing or a termination of the parties' obligations under Section 1.

                                      -3-
<PAGE>
 
     3.  Representations and Warranties of Seller.  As a material inducement to
         ----------------------------------------                              
Purchaser to enter into this Agreement, Seller represents and warrants to
Purchaser that as of the date hereof and as of the Closing Date:

         3.1 Sole Ownership of Shares; No Encumbrances. On the date hereof,
             -----------------------------------------        
Seller is-the record owner of (a) ___________ shares of Common Stock (the
"Existing Shares"), and (b) Stock Options to purchase ________ shares of Common
Stock (the "Existing Options"), which Stock Options will be vested as to
________ shares of Common Stock within 30 days of the date hereof. On the date
hereof, such shares and Stock Options constitute all of the shares of Common
Stock and Stock Options owned of record and beneficially by Seller. Seller has
sole voting power, sole power of disposition and sole power to agree to all of
the matters set forth in this Agreement with respect to the Existing Shares and
the shares of Common Stock purchasable upon exercise of the Existing Options,
with no limitations, qualifications or restrictions on such rights, and Seller
does not possess such powers over any other shares of Common Stock. The Existing
Shares and the certificates representing such shares are now, and at all times
during the term hereof the Existing Shares and any shares of Common Stock that
Seller acquires through the exercise of Stock Options will be, held by Seller
free and clear of all liens, claims, security interests, proxies, voting trusts
or agreements, understandings or arrangements or any other encumbrances
whatsoever and, in connection with the transfer of Shares to Purchaser in the
Offer, Seller shall transfer to and unconditionally vest in Purchaser good and
valid title to such Shares, free and clear of all claims, liens, restrictions,
security interests, pledges, limitations and encumbrances whatsoever.

         3.2 Validity; Binding Effect; No Conflict. This Agreement has been duly
             -------------------------------------
and validly executed by Seller and constitutes the valid and binding obligation
of Seller enforceable against Seller in accordance with its terms, except as
enforceability may be limited by bankruptcy, insolvency or similar laws
affecting the enforcement of creditors' rights generally and the availability of
equitable remedies may be limited by equitable principles of general
applicability. The execution and delivery of this Agreement does not and the
consummation of the transactions contemplated hereby will not, (i) violate or
conflict with any law, ordinance, rule, regulations, orders, judgment, or decree
to which Seller is subject or by which Seller is bound; or (ii) violate or
conflict with or constitute a default (or an event which, with notice or the
lapse of time, or both, would constitute a default) under, or will result in the
termination of, or accelerate the performance required by or result in the
creation of any lien, security interest, change or encumbrance upon any of the
properties or assets under, any term or provision of any contract, commitment,
understanding, arrangement, agreement or restriction of any kind or character to
which Seller is a party or by which any of her assets may be bound or affected.
Except for required approvals under the HSR Act, no consent, approval,
authorization or action by or any filings with any federal, state or local
governmental agency or any other third party are required in connection with the
execution and delivery by Seller of this Agreement or the consummation by Seller
of the transactions contemplated hereby.

         3.3 Brokerage. No investment banker, broker, financial advisor, finder
             --------- 
or other person is entitled to a commission or fee from Seller in respect of
this Agreement or

                                      -4-
<PAGE>
 
the transactions contemplated hereby based upon any arrangement or agreement
made by or on behalf of Seller.

         3.4  Reliance by Purchaser.  Seller understands and acknowledges that
              ---------------------
Purchaser is entering into the Stock Purchase Agreement in reliance upon
Seller's execution and delivery of this Agreement and the representations,
warranties and covenants of Seller set forth herein.

     4.  Representations and Warranties of Purchaser. As a material
         -------------------------------------------
inducement to Seller to enter into this Agreement, Purchaser represents and
warrants to Seller that as of the date hereof and as of the Closing Date:

         4.1  Validity; Binding Effect; No Conflict.  This Agreement has been
              ------------------------------------- 
duly and validly executed by Purchaser and constitutes the valid and binding
obligation of Purchaser enforceable against Purchaser in accordance with its
terms, except as enforceability may be limited by bankruptcy, insolvency or
similar laws affecting the enforcement of creditors' rights generally and the
availability of equitable remedies may be limited by equitable principles of
general applicability. The execution and delivery of this Agreement does not and
the consummation of the transactions contemplated hereby will not, (i) violate
or conflict with any law, ordinance, rule, regulations, orders, judgment, or
decree to which Purchaser is subject or by which Purchaser is bound; or (ii)
violate or conflict with or constitute a default (or an event which, with notice
or the lapse of time, or both, would constitute a default) under, or will result
in the termination of, or accelerate the performance required by or result in
the creation of any lien, security interest, change or encumbrance upon any of
the properties or assets under, any term or provision of any contract,
commitment, understanding, arrangement, agreement or restriction of any kind or
character to which Purchaser is a party or by which any of her assets may be
bound or affected. Except for required approvals under the HSR Act, no consent,
approval, authorization or action by or any filings with any federal, state or
local governmental agency or any other third party are required in connection
with the execution and delivery by Purchaser of this Agreement or the
consummation by Purchaser of the transactions contemplated hereby.

         4.2  Brokerage.  Except for NationsBanc Montgomery Securities LLC, no
              ---------
investment banker, broker, financial advisor, finder or other person is entitled
to a commission or fee from Purchaser in respect of this Agreement or the
transactions contemplated hereby based upon any arrangement or agreement made by
or on behalf of Purchaser.

     5.  Additional Covenants.
         -------------------- 

         5.1  No Solicitation.  Seller shall not, and shall direct and use
              ---------------
Seller's best efforts to cause his or her agents and representatives not to,
directly or indirectly solicit (including by way of furnishing information) or
respond to any inquires or the making of any proposal by any person or entity
(other than Purchaser) concerning any Transaction Proposal (as defined in the
Stock Purchase Agreement); provided, however, nothing herein shall preclude
                           --------  -------
Seller, in his capacity as a director of the Company, from exercising his
fiduciary duties in accordance with Section 5.5 of the Stock Purchase Agreement.
If Seller receives any such inquiry or proposal with respect to the sale of
Shares, then Seller shall

                                      -5-
<PAGE>
 
promptly inform Purchaser in the same manner as set forth in Section 12.2 of the
Stock Purchase Agreement. Seller shall immediately cease and cause to be
terminated any existing activities, discussions or negotiations with any parties
conducted heretofore with respect to any of the foregoing.

         5.2  Notice of Additional Shares.  Seller hereby agrees to promptly
              ---------------------------      
notify Purchaser in writing of the number of shares of Common Stock that may be
acquired by Seller, if any, after the date hereof.

         5.3  Further Assurances. From time to time, at the other party's
              ------------------
request and without further consideration, each party hereto shall execute and
deliver such additional documents and take all such further action as may be
necessary or desirable to consummate and make effective, in the most expeditious
manner practicable, the transactions contemplated by this Agreement.

         5.4  Restrictions on Transfers. Prior to the first to occur of the
              -------------------------
Closing or a termination of the parties' obligations under Section 1, Seller
shall not sell, transfer, encumber or otherwise dispose of any of the Shares,
and shall not take any action inconsistent with his or her obligations
hereunder.

         5.5  Right of First Refusal
              ----------------------
              (a)  Except for Permitted Transfers, so long as Purchaser owns 
beneficially or of record shares of Common Stock (including shares of Common 
Stock issuable upon the conversion of Series A Preferred Stock) representing at 
least 15% of the outstanding Common Stock, Seller shall not Transfer after 
consummation of the Second Closing any shares of the Common Stock (whether owned
as of the date hereof or acquired thereafter) (such shares of Common Stock are 
hereinafter referred to as the "Subject Shares"), or any right or interest 
therein, unless Seller shall have first given at least two full business days' 
advance written notice (the "Right of First Refusal Notice") to Purchaser of 
Seller's intent to do so and such Transfer is thereafter completed in accordance
with this Section 5.5. The Right of First Refusal Notice shall specify the terms
of the proposed Transfer, including without limitation the number of Subject
Shares proposed to be Transferred, the consideration per share, the timing of
the transaction, and the name of the proposed transferee if Seller has received
a bona fide offer to acquire Subject Shares. Purchaser shall have the right,
exercisable by written notice to Seller ("Purchaser's Notice") within such two
business day period, to purchase from Seller such number of the Subject Shares
Seller proposes to Transfer as described in Purchaser's Notice on the terms set
forth in the Right of First Refusal Notice (provided that if the proposed
Transfer is not for cash, then Purchaser may deliver cash equal to the fair
market value of such non-cash consideration); provided, however, that if Seller
                                              -----------------
proposes to Transfer Subject Shares pursuant to a bona fide written offer which
is disclosed in the Right of First Refusal Notice, then Purchaser may not
exercise its right of first refusal with respect to less than all of the Subject
Shares Seller proposes to Transfer pursuant to such bona fide written offer. In
the event that Purchaser does not exercise its right of first refusal with
respect to a proposed Transfer described in a Right of First Refusal Notice,
Seller shall have the right, for a period of ninety (90) days from the date of
the Right of First Refusal Notice, to Transfer such number of Subject Shares
described in such Right of First Refusal Notice at the price and on

                                      -6-
<PAGE>
 
the terms set forth in such Right of First Refusal Notice. No Transfer of the 
Subject Shares specified in the Right of First Refusal Notice shall be made 
after the expiration of such 90-day period, nor shall any change in the terms of
Transfer or change in the transferee (if specified) be made, without a new Right
of First Refusal Notice and compliance with the terms of this Section 5.5.

               (b)  The term "Permitted Transfer" for purposes of this Section 
5.5 shall mean (i) any Transfer of Subject Shares pursuant to a merger or other 
reorganization which would be tax-free to Seller (without regard to the amount 
of the gain or loss), provided that Purchaser's right of first refusal shall, 
with respect to such Subject Shares, be applicable to the securities or other 
consideration acquired in such merger or other reorganization, (ii) any sales 
pursuant to the manner of sale restrictions and unsolicited broker's transaction
provisions of Rule 144(f) and (g) under the Securities Act of 1933, as amended, 
(iii) bona fide gifts of no more than an aggregate of 5% of the Subject Shares 
in any 360-day period, (iv) Transfers to trusts for the benefit of Seller or his
immediate family for estate planning purposes where the transferee has agreed in
writing to be bound by Seller's obligations under this Section 5.5. The term 
"Transfer" shall mean any sale, transfer, assignment, hypothecation, encumbrance
or other disposition, whether voluntary or involuntary, whether by gift, bequest
or otherwise, of any interest in the Subject Shares.

              (c)  Purchaser's rights under this Section 5.5 all terminate 180 
days after the date on which Seller ceases to be an officer of the Company.

     6.  Miscellaneous.
         ------------- 

         6.1  Survival of Representations, Warranties and Agreements.  All
              ------------------------------------------------------
representations, warranties and agreements made by Seller or Purchaser pursuant
hereto shall survive Closing.

         6.2  Binding Agreement; Assignments; Third-Party Beneficiaries. This
              ---------------------------------------------------------   
Agreement shall be binding on and enforceable by the parties and their
respective successors and permitted assigns. No party may assign any of its
rights, benefits or obligations under this Agreement to any person without the
prior written consent of the other party; provided, however, that Purchaser may
                                          --------  ------- 
assign its rights, benefits or obligations under this Agreement, without the
prior consent of the Company, to an Affiliate of Purchaser (as defined in
Section 5.7 of the Stock Purchase Agreement). No such assignment shall relieve
the Purchaser of its obligations under this Agreement. Nothing contained in this
Agreement shall confer any rights or remedies upon any other person, firm or
corporation.

         6.3  Waiver of Provisions. The terms, covenants, representations,
              --------------------
warranties and conditions of this Agreement may be waived only by a written
instrument executed by the party waiving compliance. The failure of any party at
any time or times to require performance of any provision of this Agreement
shall in no manner affect the right at a later date to enforce the same. No
waiver by any party of any condition or the breach of any provision, term,
covenant, representation or warranty contained in this Agreement, whether by
conduct or otherwise, in any one or more instances shall be deemed to be or
construed as further or continuing waiver of any such condition or of the breach
of any other provision, term, covenant, representation or warranty of this
Agreement.

                                      -7-
<PAGE>
 
         6.4  Specific Performance. Each of the parties hereto recognizes and
              --------------------
acknowledges that a breach by it of any covenants or agreements contained in
this Agreement will cause the other party to sustain damages for which it would
not have an adequate remedy at law for money damages, and therefore each of the
parties hereto agrees that in the event of any such breach the aggrieved party
shall be entitled to the remedy of specific performance of such covenants and
agreements and injunctive and other equitable relief in addition to any other
remedy to which it may be entitled, at law or in equity.

         6.5 Notices. Any notice or other communication required or permitted
             -------
hereunder shall be expressed in writing and delivered in person or sent by
certified or registered mail, return receipt requested, or sent by overnight
courier service such as Federal Express and confirmed by certified or registered
mail, return receipt requested, or sent by facsimile (receipt confirmed) to (a)
Purchaser at its address specified in the Stock Purchase Agreement, and (b) to
Seller at the addresses set forth on the signature page hereof, or at such other
addresses as the parties shall designate by written notice to the other. All
notices shall be deemed received on the third business day after mailing or the
first business day after delivery to the overnight courier service or the same
business day if personally delivered or sent by facsimile.

         6.6 Cooperation. Each party shall cooperate and use its best efforts to
             -----------
consummate the transaction contemplated herein. In addition, each party shall
cooperate and take such action and execute such other and further documents as
reasonably may be requested by any other party from time to time after the
consummation of the transactions contemplated herein to carry out the terms and
provisions and intent of this Agreement.

         6.7 Severability. If any term, provision, covenant or restriction of
             ------------
this Agreement is held by a court of competent jurisdiction or other authority
to be invalid, void, unenforceable or against its regulatory policy, the
remainder of the terms, provisions, covenants and restrictions of this Agreement
shall remain in full force and effect and shall in no way be affected, impaired
or invalidated.

         6.8 Entire Agreement; Modification. This Agreement contains the entire
             ------------------------------
agreement between the parties and supersedes all prior agreements and
understandings, both written and oral, among the parties with respect to the
subject matter hereof. This Agreement may be amended, modified and supplemented
in any and all respects by written agreement of the parties hereto.

         6.9 Governing Law. The Agreement shall be governed by and construed
             -------------
under the of the State of Washington.

         6.10 Counterparts. This Agreement may be executed in one or more
              ------------
counterparts, all of which taken together shall constitute one instrument.

                                      -8-
<PAGE>
 
                               SIGNATURE PAGE TO
                      STOCK PURCHASE AND VOTING AGREEMENT

     IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement as
of the date first above set forth.

                              PURCHASER:

                              Vulcan Ventures Incorporated


                              By:
                                 ------------------------------
                                  Name:
                                  
                                  Title:

                              SELLER:


                              Signature:
                                        ---------------------------

                              Print Name:
                                         --------------------------

                              Address:
                                      -----------------------------

                                      -----------------------------

                              Facsimile:
                                        ----------------------------

                                      -9-

<PAGE>
 
                                                                       EXHIBIT 5

                                 GO2NET, INC.

                        ANNUAL MEETING OF STOCKHOLDERS

 
To Our Stockholders:

 
  The Annual Meeting of the Stockholders of Go2Net, Inc. will be held on Monday,
March 22, 1999, at 11:00 a.m., Local Time, at The Washington Athletic Club,
1325 Sixth Avenue, The Noble Room, Seattle,  Washington,  for the following
purposes:
 
     1. To elect six  directors  of the  Company to serve  until the next Annual
Meeting  of  Stockholders  as more fully  described  in the  accompanying  Proxy
Statement.
 
     2. To consider  and act upon a proposal  to ratify,  confirm and approve an
amendment to the Go2Net,  Inc.  1996 Stock Option Plan to increase the number of
shares reserved for grant thereunder from 5,000,000 to 8,000,000.
 
     3.  To consider and act upon a proposal to ratify, confirm and approve the
Go2Net, Inc. 1999 Employee Stock Purchase Plan.
 
     4. To consider  and act upon a proposal to ratify,  confirm and approve the
selection of Ernst & Young LLP as the independent  certified public  accountants
of the Company for fiscal year 1999.
 
     5. To consider  and act upon any other  business  which may  properly  come
before the meeting.
 
  The Board of Directors has fixed the close of business on February 18, 1999 as
the record date for the  meeting.  All  stockholders  of record on that date are
entitled to notice of and to vote at the meeting.


PLEASE COMPLETE AND RETURN THE ENCLOSED PROXY IN THE ENVELOPE PROVIDED WHETHER
OR NOT YOU INTEND TO BE PRESENT AT THE MEETING IN PERSON.

                 By order of the Board of Directors



                 ETHAN CALDWELL
                 Secretary


 
Seattle, Washington
February 22, 1999
<PAGE>
 
                                 GO2NET, INC.
 
                                PROXY STATEMENT
 
  This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors of Go2Net, Inc. (the "Company") for use at the
1999 Annual Meeting of Stockholders to be held on Monday, March 22, 1999, at the
time and place set forth in the notice of the meeting, and at any adjournments
thereof. The approximate date on which this Proxy Statement and form of proxy
are first being sent to stockholders is February 22, 1999.
 
  If the enclosed proxy is properly executed and returned, it will be voted in
the manner directed by the stockholders. If no instructions are specified with
espect to any particular matter to be acted upon, proxies will be voted in favor
thereof. Any person signing the enclosed form of proxy has the power to revoke
it by voting in person at the meeting, or by giving written notice of revocation
to the Secretary of the Company at any time before the proxy is exercised.
 
  The holders of a majority in interest of all Common Stock issued, outstanding
and entitled to vote are required to be present in person or be represented by
proxy at the meeting in order to constitute a quorum for the transaction of
business. The election of the nominees for director will be decided by plurality
vote. The affirmative vote of the holders of at least a majority of the shares
of Common Stock voting in person or by proxy at the meeting is required to
approve all other matters listed in the notice of the meeting.
 
  The Company will bear the cost of the solicitation. It is expected that the
solicitation will be made primarily by mail, but regular employees or
representatives of the Company (none of whom will receive any extra compensation
for their activities) may also solicit proxies by telephone, telecopier and in
person and arrange for brokerage houses and other custodians, nominees and
fiduciaries to send proxies and proxy materials to their principals at the
expense of the Company.
 
  The Company's principal executive offices are located at 999 Third Avenue,
Suite 4700, Seattle, Washington 98104, (206) 447-1595.
 
                       RECORD DATE AND VOTING SECURITIES
 
  Only stockholders of record at the close of business on February 18, 1999 are
entitled to notice of and to vote at the meeting. On February 12, 1999, the
Company had outstanding and entitled to vote 12,696,182 shares of Common Stock,
par value $.01 per share ("Company's Common Stock" or "Common Stock"), as
adjusted to give effect to a 2 for 1 stock split payable on February 22, 1999.
All share and option amounts stated in this Proxy Statement have been adjusted
to give effect to the stock split. Each outstanding share of the Company's
Common Stock entitles the record holder to one vote. All votes will be tabulated
by employees of Continental Stock Transfer & Trust Company, the Company's
transfer agent for the Common Stock, who will serve as inspectors of election.
Abstentions and broker non-votes are each included in the determination of the
number of shares present but are not counted on any matters brought before the
meeting.
 
                             ELECTION OF DIRECTORS
 
  The Board of Directors has fixed the number of directors at six for the coming
year. It is proposed that each of the nominees listed below will be elected to
hold office until the next Annual Meeting of Stockholders and until his
successor is duly elected and qualified or until he sooner dies, resigns or is
removed.
 
  The persons named in the accompanying proxy will vote, unless authority is
 withheld, for the election of the nominees named below. If any nominee should
 become unavailable for election, which is not anticipated, the persons named in
 the accompanying proxy will vote for such substitute as the Board of Directors
 may recommend. No nominee is related to any other executive officer of the
 Company.
<PAGE>
 
Nominees
 
  The nominees for election as directors, their ages, their positions with the
Company, the period during which they have served as directors and their
principal occupations and other directorships held by them are set forth below.
 
  Russell C. Horowitz, 32 years old, is a founder of the Company and has served
as its Chief Executive Officer, Chief Financial Officer and a director since its
inception in February 1996 and as President from inception through January 1999.
In March 1996, Mr. Horowitz founded Xanthus Capital, L.P., a Seattle, 
Washington-based merchant bank that focuses primarily on developing companies in
emerging growth industries or special situations. Mr. Horowitz serves as the
Chief Executive Officer and a director of Xanthus Management, L.L.C., the
general partner of Xanthus Capital, L.P., and of DMR Investments, L.L.C., the
investment advisor to Xanthus Capital, L.P. In July 1992, Mr. Horowitz was a
founder of Active Apparel Group, Inc., a New York-based apparel supplier. From
1992 until April 1994, Mr. Horowitz served as its Chief Financial Officer; and
from May 1994 until May 1997, Mr. Horowitz served as its Director of Corporate
Development and Investor Relations. Prior to July 1992, Mr. Horowitz served as a
financial advisor to start-up and developing companies. Mr. Horowitz received a
B.A. in Economics from Columbia College of Columbia University in 1988.
 
  John Keister, 32 years old, is a founder of the Company and has served as the
Company's President since January 1999, its Chief Operating Officer from its
inception in February 1996 through January 1999 and a director since September
1997. From 1994 to February 1996, Mr. Keister served as the President, Chief
Operating Officer and a director of ViewCom Technology International, Inc., a
Seattle, Washington-based computer software developer. From 1992 to 1994, Mr.
Keister managed European marketing operations for Dorian International, Inc., a
White Plains, New York-based export management company. Mr. Keister received a
B.A. in International Affairs and Philosophy from Occidental College in 1989.
 
  Michael J.  Riccio,  Jr.,  37 years old,  has  served as the  Company's  Chief
Operating  Officer  since  January  1999,  and a director of the  Company  since
September 1997. From 1989 through December 1998, Mr. Riccio was an attorney with
Hutchins, Wheeler & Dittmar, a Boston-based law firm, most recently serving as a
shareholder  of the Firm.  Prior to joining  Hutchins,  Wheeler &  Dittmar,  Mr.
Riccio was an associate of Willkie Farr & Gallagher,  a New York-based law firm.
Mr. Riccio received a B.S. in Business  Administration  from Bucknell University
in 1983 and a J.D. from Albany Law School of Union University in 1986.
 
  Dennis Cline, 38 years old, has served as a director of the Company since
December 1996. Mr. Cline currently serves as the Executive Vice-President of
Worldwide Sales for Network Associates, Inc., formerly known as McAfee
Associates, Inc., a leading provider of network security and management tools
for corporate accounts whose common stock is trading on the Nasdaq National
Market System under the symbol "NETA." Mr. Cline has served in a variety of
executive sales positions for McAfee Associates, Inc. since 1994. From January
1993 to November 1993, Mr. Cline was Vice President of Worldwide Sales for Fifth
Generation Systems, a software utilities company. Prior to 1993, Mr. Cline
worked in sales management for various technology companies including: GCC
Technologies, Inc., a manufacturer of computer printers, Alias Research, a
graphic software company, Claris Corporation, an application software company,
and the Microsoft Corporation.

  Martin L. Schoffstall, 38 years old, has served as a director of the Company
since August 1996. Mr. Schoffstall was a co-founder of PSINet, Inc., an Internet
access and service provider whose common stock is quoted for trading on the N
asdaq National Market System under the symbol "PSIX." Mr. Schoffstall had been a
Senior Vice President, Chief Technology Officer and a director of PSINet, Inc.
since its inception in 1990 until 1996. In 1996 Mr. Schoffstall founded
Conducent Technologies, Inc., an Internet content provider of software and
technology for the World Wide Web. Mr. Schoffstall serves as the President,
Chief Executive Officer and Chairman of the Board of Conducent Technologies,
Inc. Since June 1996, Mr. Schoffstall has served as a director of Ascend
Communications, Inc., a world-wide provider of remote computer networking
solutions whose common stock is quoted for trading on the Nasdaq National Market
System under the symbol "ASND." Prior to forming PSINet, Inc. and Conducent
Technologies, Inc., Mr. Schoffstall was co-founder of, and from January 1987 to
December 1989, served as Vice President for Technology and Marketing for,
NYSERNet. From May 1985 until December 1988, Mr. Schoffstall was an instructor
at Rensselaer Polytechnic Institute. Mr. Schoffstall also served, from May 1984
until May 1985, as a Senior Systems Engineer for Cadmus Computer Systems and,
from June 1982 until May 1984, as a systems engineer for Internet protocols at
Bolt, Beranek & Newman Inc. Mr. Schoffstall co-authored the national standard
network management software, Simple Network Management Protocol. Mr. Schoffstall
received a E.C.S.C. from Rensselaer Polytechnic Institute in 1982.

  Dr. Oren Etzioni, 35 years old, has served as a director of the Company since
October 1998. Dr. Etzioni is a professor at the University of Washington's
Department of Computer Science. Dr. Etzioni is the co-creator of the renowned
MetaCrawler online search service and also co-founded Netbot, Inc., which was
acquired by Excite, Inc. in 1997. Dr. Etzioni has published more than 50
technical

                                       2                   
<PAGE>
 
papers on intelligent software agents, Web search technology and machine
learning, among other topics. His work has been featured in The New York Times,
Newsweek, Forbes Magazine, Business Week, The Economist and Discover Magazine.
He received a bachelor's degree in computer science from Harvard University and
Ph.D. from Carnegie Mellon University.

 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE ELECTION OF THE ABOVE
NOMINEES.

                                       3
<PAGE>
 
                 INFORMATION CONCERNING THE BOARD OF DIRECTORS
 
  During fiscal 1998, there were three meetings of the Board of Directors of the
Company. All of the directors attended at least 75% of the aggregate of (i) the
total number of meetings of the Board of Directors during which they served as
director and (ii) the total number of meetings held by committees of the Board
of Directors on which they served. The Board of Directors does not have a
Nominating Committee. None of the directors received compensation for serving as
directors of the Company, except that each of Messrs. Cline, Riccio, Schoffstall
and Etzioni received options to acquire shares of Common Stock of the Company
under the Company's 1996 Stock Option Plan, and Messrs. Horowitz, Keister and
Riccio received compensation as employees of the Company. Directors are
reimbursed for reasonable out-of-pocket expenses incurred in attending Meetings
of the Board or committees thereof.
 
  The Board of Directors has a Compensation Committee whose present members are
 Messrs. and Etzioni. The Compensation Committee determines the compensation to
 be paid to key officers of the Company and administers the Company's stock
 option plans. During fiscal 1998, there was one meeting of the Compensation
 Committee.
 
  The Company also has an Audit Committee whose resent members are Messrs. Cline
and Schoffstall. The Audit Committee reviews with the Company's independent
auditors the scope of the audit for the year, the results of the audit when
completed and the independent auditors' fee for services performed. The Audit
Committee also recommends independent auditors to the Board of Directors and
reviews with management various matters related to its internal accounting
controls. During fiscal 1998, there was one meeting of the Audit Committee.
 
                                       4
  
<PAGE>
 
                   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                              OWNERS AND MANAGEMENT
 
  The following table sets forth certain information regarding beneficial
ownership of the Company's Common Stock as of February 18, 1999 (i) by each
person who is known by the Company to own beneficially more than five percent
(5%) of the Company's Common Stock, (ii) by each of the Company's directors,
(iii) by each executive officer of the Company, and (iv) by all directors and
executive officers who served as directors or executive officers at February 18,
1999 as a group.

<TABLE> 
<CAPTION> 

Name and Address of                                            Amount and Nature of
 Beneficial Owner                                             Beneficial Ownership(1)      Percent of Class
- ------------------                                            ----------------------       ----------------
<S>                                                           <C>                          C>
Russell C. Horowitz (2).....................................        2,774,612                 21.33%
   c/o Go2Net, Inc.                                                                            
   999 Third Avenue                                                                            
   Seattle, Washington  98104                                                                  
John Keister (3)............................................          600,000                  4.61%
   c/o Go2Net, Inc.                                                                            
   999 Third Avenue                                                                            
   Seattle, Washington  98104                                                                  
Michael J. Riccio, Jr. (4)..................................          245,556                  1.91%
   101 Federal Street                                                                          
   Boston, Massachusetts  02110                                                                
Dennis Cline (5)............................................          186,570                  1.47%
   40 Landing Ct.                                                                              
   Moorstown, New Jersey  08057                                                                
Martin L. Schoffstall (6)...................................          120,000                  0.95%
   5790 Devonshire Road                                                                        
   Harrisburg, Pennsylvania  17112                                                             
Dr. Oren Etzioni (7)........................................           33,600                  0.26%
                                                                                               
   c/o Go2Net, Inc.                                                                            
   999 Third Avenue                                                                            
   Seattle, Washington  98104                                                                  
All executive officers and                                                                     
   directors as a group (6 persons) (3).....................        3,960,338                 29.07%
 
</TABLE> 
 
(1) Beneficial  ownership  is  determined  in  accordance  with the rules of the
    Securities  and  Exchange  Commission.  In  computing  the  number of shares
    beneficially owned by a person and the percentage  ownership of that person,
    shares of Common  Stock  subject to  options  held by that  person  that are
    currently  exercisable,  or become  exercisable within 60 days from the date
    hereof,  are  deemed  outstanding.  However,  such  shares  are  not  deemed
    outstanding for purposes of computing the percentage  ownership of any other
    person.  Percentage  ownership is based on 12,696,182 shares of Common Stock
    outstanding as of February 12, 1999.
 
(2) Includes 900,000 shares of Common Stock held by The Porpoise Corporation,  a
    Washington  corporation  wholly owned by Mr.  Horowitz and 203,828 shares of
    Common  Stock held by Xanthus  Management,  LLC, of which Mr.  Horowitz is a
    director  and  an  executive  officer.  Mr.  Horowitz  disclaims  beneficial
    ownership  of the shares  held by  Xanthus  Management,  LLC,  except to the
    extent  of his  pecuniary  interests  therein.  Also,  includes  options  to
    purchase 337,500 shares of Common Stock that are currently  exercisable,  or
    become exercisable within 60 days of the date hereof.
 
(3) Includes  options  to  purchase  350,000  shares  of Common  Stock  that are
    currently  exercisable,  or  become  exercisable  within 60 days of the date
    hereof.

                                       5
<PAGE>
 
(4) Includes options to purchase 215,556 shares of Common Stock that are
    currently exercisable, or become exercisable within 60 days of the date
    hereof.
    
(5) Includes option to purchase 20,000 shares of Common Stock that are currently
    exercisable.

(6) Includes 75,000 shares of Common Stock held by MLS-I, L.L.C., a limited
    liability company of which Mr. Schoffstall is an executive officer.
    
(7)  Includes options to purchase 25,000 shares of Common Stock that are
     currently exercisable. 


                         COMPENSATION COMMITTEE REPORT
                           ON EXECUTIVE COMPENSATION

  The Compensation Committee (the "Committee") of the Board of Directors has
furnished the following report on executive compensation.

  The Company's executive compensation program is administered by the Committee.
The Committee, which is composed of two independent directors, establishes and
administers the Company's executive compensation policies and plans and
administers the Company's stock option and other equity-related employee
compensation plans. The Committee considers internal and external information in
determining officers' compensation.

Compensation Philosophy

 The Company's compensation policies for executive officers are based on the
belief that the interests of executives should be closely aligned with those of
the Company's shareholders. The Compensation policies are designed to achieve
the following objectives:

  Offer compensation opportunities that attract highly qualified executives,
 reward outstanding initiative and achievement, and retain the leadership and
 skills necessary to build long-term shareholder value.

  Maintain a significant  portion of executives' total compensation at risk,
 tied to both the annual and long-term  financial  performance of the Company
 and the creation of shareholder value.

  Further the Company's  short and long-term  strategic  goals and values by
 aligning compensation with business objectives and individual performance.

Compensation Program
 
  The Company's executive compensation program has three major integrated
components, base salary, annual incentive awards, and long term incentives.
 
  Base Salary. Base salary levels for executive officers are determined annually
by reviewing the competitive pay practices of Internet companies of similar size
and market capitalization, the skills, performance level, and contribution to
the business of individual executives, and the needs of the Company. Overall,
the Company believes that base salaries for its executive officers are below
competitive salary levels for similar positions in these Internet companies.
 
  Annual Incentive Awards. The Company's executive officers may be eligible to
 receive annual cash bonus awards designed to motivate executives to attain
 short-term and long-term corporate and individual management goals. The
 Committee establishes the annual incentive opportunity for each executive
 officer in relation to his or her base salary. For 1998, there was no formal
 bonus program established for executives.
 
  Long-Term Incentives. The Committee believes that stock options are an
 excellent vehicle for compensating its officers and employees. The Company
 provides long-term incentives through its 1996 Stock Option Plan, the purpose
 of which is to create a direct link between executive compensation and
 increases in shareholder value. Stock options are granted at fair market value
 and vest in installments

                                       6
<PAGE>
 
generally over one to four years. When determining option awards for an
executive officer, the Committee considers the executive's current contribution
to Company performance, the anticipated contribution to meeting the Company's
long term strategic performance goals, and industry practices and norms. Long-
term incentives granted in prior years and existing levels of stock ownership
are also taken into consideration. Because the receipt of value by an executive
officer under a stock option is dependent upon an increase in the price of the
Company's Common Stock, this portion of the executive's compensation is directly
aligned with an increase in shareholder value.

                                       7
<PAGE>
 
Chief Executive Officer Compensation

  Mr. Horowitz's base salary, annual incentive award and long-term incentive
compensation are determined by the Committee based upon the same factors as
those employed by the Committee for executive officers generally. Mr. Horowitz's
current annual base salary is $36,000 subject to annual review and increase by
the Board of Directors of the Company. During fiscal 1998, Mr. Horowitz was
granted options to purchase 150,000 shares of Common Stock at an exercise price
of $9.375 per share, the fair market value of the Company's Common Stock on the
date of the grant. The options have a six year term and provide that one-quarter
of the options vest on each annual anniversary of the option grant.
 
Section 162(m) Limitation
 
  Section 162(m) of the Internal Revenue Code limits the tax deduction to $1
million for compensation paid to certain executives of public companies.
Historically, the combined salary and bonus of each executive officer has been
well below the $1 million limit. The Committee's present intention is to comply
with Section 162(m) unless the Committee feels that required changes would not
be in the best interest of the Company or its shareholders.


                            COMPENSATION COMMITTEE



                            DENNIS CLINE
                            OREN ETZIONI


                                       8
<PAGE>
 
                       COMPENSATION COMMITTEE INTERLOCKS
                           AND INSIDER PARTICIPATION

General

  Messrs. Cline and Etzioni serve as members of the Compensation Committee.
Neither Mr. Cline nor Mr. Etzioni was an officer or employee of the Company or
any of its subsidiaries during fiscal 1998.

  During fiscal 1998, Mr. Riccio, a director and Chief Operating Officer of the
Company, was a shareholder of the law firm Hutchins, Wheeler & Dittmar, which is
general counsel to the Company.

  On November 3, 1998, the Company purchased 13,158 shares of Series D Preferred
Stock of Conducent Technologies, Inc. of which Martin L. Schoffstall, a director
of the Company, is chief executive officer. The terms of the investment were
determined on an arm's length basis, with the purchase price being established
by an independent third party investor.

                                       9
<PAGE>
 
                               PERFORMANCE GRAPH
 
  The graph set forth below compares the change in the Company's cumulative
total stockholder return on its Common Stock (as measured by dividing (i) the
sum of (A) the cumulative amount of dividends for the period indicated, assuming
dividend reinvestment, and (B) the difference between the Company's share price
at the end of the period and April 23, 1997, the date the Company's Common Stock
commenced trading on The Nasdaq SmallCap Market; by (ii) the share price at
April 23, 1997) with the cumulative total return of The Nasdaq Stock Market
(U.S.) Index and the cumulative total return of the NASDAQ stocks business
services index (assuming the investment of $100 in the Company's Common Stock,
the Nasdaq Stock Market (U.S.) Index and the NASDAQ stocks business services
index on April 23, 1997, and reinvestment of all dividends). During fiscal year
1998, the Company paid no dividends.

               Comparison of Five Year-Cumulative Total Returns
                             Performance Graph for
                                 Go2Net, Inc.

Prepared by the Center for Research in Security Prices
Produced on 02/05/99 including data to 09/30/98


<TABLE>
<CAPTION>
 
 
Date                Company Index   Market Index   Peer Index
- ----                -------------   ------------   ----------
<S>                 <C>             <C>            <C>
    09/30/1993                            60.758       43.802
    10/29/1993                            62.123       44.641
    11/30/1993                            60.272       44.625
    12/31/1993                            61.952       44.375
    01/31/1994                            63.833       46.770
    02/28/1994                            63.237       47.211
    03/31/1994                            59.349       45.013
    04/29/1994                            58.578       44.975
    05/31/1994                            58.722       46.940
    06/30/1994                            56.574       44.179
    07/29/1994                            57.735       44.430
    08/31/1994                            61.416       49.085
    09/30/1994                            61.259       49.109
    10/31/1994                            62.463       53.926
    11/30/1994                            60.391       53.161
    12/30/1994                            60.560       53.747
    01/31/1995                            60.905       52.709
    02/28/1995                            64.126       56.653
    03/31/1995                            66.028       60.553
    04/28/1995                            68.108       63.455
    05/31/1995                            69.865       64.325
    06/30/1995                            75.527       71.100
    07/31/1995                            81.079       75.410
    08/31/1995                            82.723       75.428
    09/29/1995                            84.624       77.451
    10/31/1995                            84.136       81.323
    11/30/1995                            86.111       82.101
    12/29/1995                            85.653       81.444
    01/31/1996                            86.074       81.076
    02/29/1996                            89.350       85.931
    03/29/1996                            89.644       86.124
    04/30/1996                            97.080       96.202
    05/31/1996                           101.538       99.447
    06/28/1996                            96.960       96.243
    07/31/1996                            88.314       86.806
    08/30/1996                            93.262       89.258
    09/30/1996                           100.395       98.943
    10/31/1996                            99.286       96.770
    11/29/1996                           105.423      103.099
    12/31/1996                           105.328      101.836
    01/31/1997                           112.814      110.450
    02/28/1997                           106.574      101.337
    03/31/1997                            99.615       93.328
    04/23/1997            100.000        100.000      100.000
    04/30/1997            108.228        102.729      104.223
 
</TABLE>
                                      10
<PAGE>
 
<TABLE>
<CAPTION>
 
<S>                 <C>             <C>            <C>
    05/30/1997             82.278        114.372      116.243
    06/30/1997             62.025        117.875      118.831 
    07/31/1997             68.354        130.316      130.700   
    08/29/1997             68.354        130.117      127.315   
    09/30/1997             89.873        137.807      129.736   
    10/31/1997             81.013        130.673      126.862   
    11/28/1997             72.152        131.326      129.868   
    12/31/1997             69.620        129.220      122.473   
    01/30/1998             98.734        133.296      131.442   
    02/27/1998            165.190        145.811      149.034   
    03/31/1998            172.152        151.196      161.440   
    04/30/1998            273.418        153.763      163.105   
    05/29/1998            250.633        145.324      151.606   
    06/30/1998            298.734        155.574      179.854   
    07/31/1998            273.418        153.931      173.755   
    08/31/1998            224.051        123.751      141.267   
    09/30/1998            151.899        140.843      169.317   
 
</TABLE>

   The index level for all series was set to 100.0 on 04/23/1997.



                 Legend


<TABLE>
<CAPTION>

 Symbol     CRSP Total Returns Index for:      09/1993    09/1994     09/1995   09/1996   09/1997   09/1998
- -------     -----------------------------      -------    -------     -------   -------   -------   -------   
<S>         <C>                                <C>        <C>         <C>       <C>       <C>       <C>

   s        go2Net, Inc.                                     89.9       151.9
   M        Nasdaq Stock Market (US Companies)    60.8       61.3        84.6    100.4     137.8     140.8
   O        NASDAQ Stock (SIC 7300-7399 US        43.8       49.1        77.5     98.9     129.7     169.3
            Companies) Business services
 </TABLE> 
 
Notes:
    A. The lines represent monthly index levels derived from compounded daily
       returns that include all dividends. B. The indexes are reweighted daily,
       using the market capitalization on the previous trading day. C. If the
       monthly interval, based on the fiscal year-end, is not a trading day, the
       preceding trading day is used.

    D. The index level for all series was set to $100.0 on 04/23/97.


                                      11
<PAGE>
 
                            EXECUTIVE COMPENSATION

  The following table sets forth all compensation awarded to, earned by or paid
to the Company's Chief Executive Officer and President for all services rendered
in all capacities to the Company for the Company's fiscal year ended September
30, 1998 (the "Named Executive Officers").

                          Summary Compensation Table

<TABLE>  
<CAPTION> 
                                                                                Long Term
                                                                               Compensation
                                               Annual                          ------------ 
                                             Compensation                       Securities
                                        ----------------------                  Underlying      All Other
Name and Principal Position              Year         Salary        Bonus         Options #    Compensation($)
- ---------------------------             ----          --------      -----       -----------    --------------
<S>                                      <C>          <C>           <C>           <C>          <C>
Russell C. Horowitz............          1998          $36,000       $0           150,000      $15,729
Chief Executive Officer                  1997          $36,000       $0           300,000      $17,791
                                         1996          $21,000       $0                 0      $ 5,292
                                                                           
 John Keister..................          1998          $72,000       $0           200,000      $11,263
  President                              1997          $45,000       $0           300,000      $ 9,459
                                         1996          $26,250       $0                 0      $ 4,549
                                                                   
</TABLE>

Grants of Stock Options

The following table sets forth certain  information with respect to individual
grants of stock options to the Named  Executive  Officers during the fiscal year
ended September 30, 1998.

                             1998 Option Grants(l)


<TABLE>
<CAPTION>
                                                                 
                                                                                                Potential Realization
                                                                                                   Value at Assumed
                                                                                                    Annual Rates of            
                                 Individual                                                           Stock Price
                                   Grants         % of Total                                        Appreciation for
                                 ----------      Options Granted                                       Option Term
                                   Option          to Employees    Exercise      Expiration      -------------------------     
Name                               Grants           in 1998         Price          Date           5%             10%
- ----                             ---------       ---------------   --------      ----------      ---------     -----------  
<S>                                <C>              <C>             <C>            <C>            <C>            <C> 
                                                                  
Russell C. Horowitz                 150,000           5.62%         $9.375         4/3/2004       $478,259       $1,085,008
John Keister......................   50,000           1.87%         $4.375       10/24/2003       $ 74,396       $  168,779
John Keister......................  150,000           5.62%         $9.375        4/3/2004        $478,259       $1,085,008
 
</TABLE> 
 
(1) Potential gains are net of exercise price, but before taxes associated with
    exercise. These amounts represent certain assumed rates of appreciation
    only, based on the Securities and Exchange Commission rules. Actual gains,
    if any, on stock option exercises are dependent on the future performance of
    the Common Stock, the timing of such exercises and the option holder's
    continued employment through the vesting period. The amounts reflected in
    this table may not accurately reflect or predict the actual value of the
    stock options.
    
Stock Option Exercises and September 30, 1998  Stock Option Values

  Set forth in the table below is information concerning the value of stock
options held at September 30, 1998 by the Named Executive Officers of the
Company. None of the Named Executive Officers exercised any stock options during
the year ended September 30, 1998.

                                      12
<PAGE>
 
                   Aggregate Option Exercises in Last Fiscal
                Year and Option values as of September 30, 1998

<TABLE> 
<CAPTION> 
                                                               Number of                   Value of Unexercised
                                                           Unexercised Options             In-The-Money Options
                                                           at September 30, 1998           at September 30, 1997(1)
                                                      -----------------------------      ------------------------------
                       Shares Acquired     Value                      
Name                      on Exercise    Realized      Exercisable    Unexercisable      Exercisable      Unexercisable
- ----                   ---------------   --------     ------------    -------------      -----------      -------------
<S>                         <C>            <C>          <C>             <C>                <C>             <C>    
 
Russell C. Horowitz..        --                --       300,000          150,000      $1,050,000            $0

John Keister.........        --                --       300,000          200,000      $1,089,063         $117,188

</TABLE> 
 
 (1) The amounts set forth represent the difference, if positive, between the
     fair market value of the Common Stock underlying the options at September
     30, 1998 ($15 per share) and the exercise price of the options, multiplied
     by the applicable number of options.

     Employment Agreements
 
  The Company has entered into employment agreements with each of Russell C.
Horowitz, John Keister and Michael Riccio pursuant to which they serve as Chief
Executive Officer, President and Chief Operating Officer, respectively, of the
Company.

  Mr. Horowitz's employment agreement with the Company provides for a four-year
term commencing March 1, 1996. Under this agreement, Mr. Horowitz receives an
annual salary of $36,000. Mr. Keister's employment agreement with the Company
provides for a four-year term commencing March 1, 1996. Under this agreement,
Mr. Keister receives an annual salary of $45,000, which was increased to an
annual salary of $72,000 starting October 1, 1997. Mr. Riccio's employment
agreement with the Company expires January 31, 2002. Under this agreement, Mr.
Riccio receives an annual salary of $150,000, and a signing bonus of $25,000.
Mr. Riccio was also granted options to purchase common stock under the
employment agreement. While Mr. Horowitz's employment agreement provides that he
may be engaged in other non-competing business activities, Mr. Horowitz has
devoted substantially all of his time and effort to performing his duties as an
executive officer of the Company. Mr. Horowitz will continue to devote
substantially all of his time and effort to serving as an executive officer of
the Company until, if ever, replacements or successors to his duties are
employed by the Company.
 
  Each of the employment agreements described above provides for certain
employee benefits, including, without limitation, participation in the Company's
stock option plan or any other incentive or bonus plan which the Company may
institute in the future, as well as health insurance. Each of the employment
agreements provides for a one-year non-competition period following termination
of the employment agreement.


                         APPROVAL OF AMENDMENT OF THE
                      GO2NET, INC. 1996 STOCK OPTION PLAN
 
General
 
  The Go2Net,  Inc.  1996 Stock Option Plan (the "1996 Plan") was adopted by the
Board of Directors and approved by the Company's shareholders in March 1996. The
purpose of the 1996 Plan is to attract and retain key  employees,  directors and
consultants  of the  Company,  to  provide  an  incentive  for  them to  achieve
long-range performance goals, and to enable them to participate in the long-term
growth of the  Company.  Under the 1996 Plan,  incentive  stock  options  may be
granted  to  employees  and  officers  of  the  Company  or any  subsidiary  and
non-qualified stock options may be granted to employees, officers, directors and
consultants of the Company or any subsidiary.
 
Proposed Amendment to the 1996 Plan
 
  The Board of Directors  has adopted an amendment to the 1996 Plan,  subject to
approval by the  shareholders,  to increase the aggregate  number of shares that
may be subject to grants  thereunder  from  5,000,000  to  8,000,000 in order to
ensure that a  sufficient  number of shares are  available  for  issuance in the
future.  The Board of  Directors  has adopted the  amendment to the 1996 Plan to
further the growth and

                                      13
<PAGE>
 
financial success of the Company by aligning the personal interests of employees
(through the ownership of Common Stock) with those of the shareholders of the
Company. The Board of Directors believes that the increase in the number of
shares that may be subject to option grants under the 1996 Plan will enhance the
ability of the Company to attract, retain, compensate and motivate key
employees, directors and consultants, and that the adoption of the amendment
will be important to the future success of the Company.
 
  Set forth below is a summary of the  principal  provisions of the 1996 Plan, a
copy of which may be obtained  from the  Secretary of the Company upon  request.
The  affirmative  vote of the holders of at least a majority of the Common Stock
voting in person or by proxy at the meeting will be required for the approval of
the amendment to the 1996 Plan.
 
Administration
 
  The 1996 Plan is  administered by the  Compensation  Committee of the Board of
Directors,  subject to the  supervision  and  control of the entire  Board.  The
members of the  Compensation  Committee  are appointed by the Board of Directors
and the  Board  may  from  time to time  appoint  a  member  or  members  of the
Compensation  Committee  in  substitution  for or in  addition  to the member or
members  then in office and may fill  vacancies  on the  Compensation  Committee
however caused.  The present members of the  Compensation  Committee are Messrs.
Cline and Etzioni.
 
Eligibility
 
  Subject to the provisions of the 1996 Plan, the Compensation Committee has the
authority to select optionees and to determine the terms of the options granted,
including (i) the number of shares subject to each option,  (ii) when the option
becomes  exercisable,  (iii) the exercise price of the option, (iv) the duration
of the  option  (which  in the case of an  incentive  stock  option  granted  to
employees  or officers  holding  10% or more of the voting  stock of the Company
cannot be in excess of five years), and (v) the time, manner and form of payment
upon exercise of an option.
 
  In determining  the  eligibility of an individual to be granted an option,  as
well as in  determining  the number of shares to be optioned to any  individual,
the Compensation  Committee takes into account the position and responsibilities
of the individual being  considered,  the nature and value to the Company or its
subsidiaries of the individual's service and accomplishments, his or her present
and potential  contribution  to the success of the Company or its  subsidiaries,
and such other factors as the Compensation Committee deems relevant.
 
Terms of Options
 
  Options  granted under the 1996 Plan are  exercisable at such times and during
such period as is set forth in the option  agreement,  but cannot have a term in
excess  of ten years  from the date of  grant.  The  Compensation  Committee  is
entitled to accelerate  the date of exercise of any  installment  of any option,
except that  without the consent of the  optionee,  the  Compensation  Committee
shall not accelerate the exercise date of any installment of any incentive stock
option  if  such  acceleration  would  violate  the  annual  vesting  limitation
contained  in Section  422(d) of the Internal  Revenue Code of 1986,  as amended
(the "Code"). The option agreement may contain such provisions and conditions as
may be determined by the Compensation  Committee.  The option exercise price for
options designated as non-qualified stock options granted under the 1996 Plan is
determined  by  the  Compensation  Committee.  The  option  exercise  price  for
incentive  stock options  granted under the 1996 Plan shall be no less than fair
market  value of the  Common  Stock of the  Company  at the time the  option  is
granted and no less than 110% of the fair market  value in the case of employees
or officers  holding  10% or more of the voting  stock of the  Company.  Options
granted under the 1996 Plan may provide for the payment of the exercise price by
delivery of cash or a check  payable to the Company or shares of Common Stock of
the Company owned by the optionee  having a fair market value equal in amount to
the exercise price of the options being exercised,  or any combination  thereof.
The maximum  number of shares of Common Stock with respect to which an option or
options may be granted to any  employee in any one calendar  year cannot  exceed
500,000 shares.
 
  An option is not transferable by the optionee except by will or by the laws of
descent  and  distribution.  Options  are  exercisable  only while the  optionee
remains in the employ of the Company or for a limited period of time thereafter.

Termination or Amendment of the 1996 Plan

  Unless sooner terminated, the 1996 Plan shall terminate on March 10, 2006, ten
years from the date on which the 1996 Plan was adopted by the Board of Directors
of the Company. The Board of Directors may at any time terminate the 1996 Plan
or make such modification or amendment as it deems advisable; provided, however,
that the Board of Directors may not, without shareholder approval, increase the

                                      14
<PAGE>
 
maximum number of shares for which options may be granted or change the
designation of the class of persons eligible to receive options under the 1996
Plan or make any other change in the 1996 Plan which requires shareholder
approval under applicable law or regulations. The Compensation Committee may
terminate, amend or modify any outstanding option without the consent of the
option holder, provided however that, without the consent of the optionee, the
Compensation Committee shall not change the number of shares subject to an
option, or the exercise price or term thereof.
 
Recapitalization; Reorganization; Change of Control
 
  The 1996 plan provides that the number and kind of shares as to which options
may be granted thereunder and as to which outstanding options then unexercised
shall be exercisable shall be adjusted to prevent dilution in the event of any
reorganization or recapitalization (other than as the result of an Acquisition,
as such term is hereinafter defined), reclassification, stock subdivision,
combination of shares or dividends payable in capital stock. If the Company is
to be consolidated with or acquired by another entity in a merger or in a sale
of all or substantially all of the Company's assets or otherwise (an
"Acquisition"), the Compensation Committee or the Board of Directors of any
entity assuming the obligations of the Company (the "Successor Board"), shall,
as to outstanding options, either (i) make appropriate provision for the
continuation of such options by substituting on an equitable basis for the
shares then subject to such options the consideration payable with respect to
the outstanding shares of Common Stock in connection with the Acquisition, (ii)
upon written notice to the optionees, provide that all options must be exercised
(to the extent then exercisable) within a specified number of days of the date
of such notice, at the end of which period the options shall terminate, or (iii)
terminate all options in exchange for a cash payment equal to the excess of the
fair market value of the shares subject to such options (to the extent then
exercisable) over the exercise price thereof.
 
  Upon dissolution or liquidation of the Company, all options granted under the
1996 Plan shall terminate.

Tax Effects of Participation in the 1996 Plan

  Incentive Stock Options. Except as provided below with respect to the
alternative minimum tax, the optionee will not recognize taxable income upon the
grant or exercise of an incentive stock option. In addition, if the optionee
holds the shares received pursuant to the exercise of the option for more than
one year after the date of transfer of stock to the optionee upon exercise of
the option and for more than two years after the option is granted, the optionee
will recognize long-term capital gain or loss upon the disposition of the stock
measured by the difference between the option exercise price and the amount
received for such shares upon disposition.
 
  In the event that the optionee disposes of the stock prior to the expiration
 of the required holding periods (a "disqualifying disposition"), the optionee
 generally will recognize ordinary income to the extent of the lesser of (i) the
 fair market value of the stock at the time of exercise over the exercise price,
 or (ii) the amount received for the stock upon disposition over the exercise
 price. The basis in the stock acquired upon exercise of the option will equal
 the amount of income recognized by the optionee plus the option exercise price.
 Upon eventual disposition of the stock, the optionee will recognize long-term
 or short-term capital gain or loss, depending on the holding period of the
 stock and the difference between the amount realized by the optionee upon
 disposition of the stock and his basis in the stock.
 
  For alternative minimum tax purposes, the excess of the fair market value of
stock on the date of the exercise of the incentive stock option over the
exercise price of the option is included in alternative minimum taxable income
for alternative minimum tax purposes. If the alternative minimum tax does apply
to the optionee, an alternative minimum tax credit may reduce the regular tax
upon eventual disposition of the stock.
 
  The Company will not be allowed an income tax deduction upon the grant or
exercise of an incentive stock option. Upon a disqualifying disposition of
shares by the optionee acquired upon exercise of the incentive stock option, the
Company generally will be allowed a deduction in an amount equal to the ordinary
income recognized by the optionee.
 
  Under proposed regulations issued by the Internal Revenue Service, the
exercise of an option with previously acquired stock of the Company will be
treated as, in effect, two separate transactions. Pursuant to Section 1036 of
the Code, the first transaction will be a tax-free exchange of the previously
acquired shares for the same number of new shares. The new shares will retain
the basis and, except, as provided below, the holding periods of the previously
acquired shares. The second transaction will be the issuance of additional new
shares having a value equal to the difference between the aggregate fair market
value of all of the new shares being acquired and the aggregate option exercise
price for those shares. Because the exercise of an incentive stock option does
not result in the recognition by the optionee of income, this issuance will also
be tax-free (unless the alternative minimum tax applies, as described above).
The optionee's basis in

                                      15
<PAGE>
 
these additional shares will be zero and the optionee's holding period for these
shares  will  commence  on the date on which the  shares  are  transferred.  For
purposes of the one and two-year holding period  requirements  which must be met
for favorable incentive stock option tax treatment to apply, the holding periods
of previously acquired shares are disregarded.

                                      16
<PAGE>
 
  Non-Qualified Stock Options. As in the case of incentive stock options, no
income is recognized by the optionee on the grant of a nonqualified stock
option. On the exercise by an optionee of a non-qualified option, generally the
excess of the fair market value of the stock when the option is exercised over
its cost to the optionee will be (a) taxable to the optionee as ordinary income
and (b) generally deductible for income tax purposes by the Company. The
optionee's tax basis in his stock will equal his cost for the stock plus the
amount of ordinary income he had to recognize with respect to the non-qualified
stock option.
 
  The Internal Revenue Service will treat the exercise of a non-qualified  stock
option with already owned stock of the Company as two transactions. First, there
will be a tax-free  exchange  of the old shares for a like  number of new shares
under Section 1036 of the Code,  with the exchanged  shares  retaining the basis
and  holding  periods of the old  shares.  Second,  there will be an issuance of
additional new shares  representing  the spread between the fair market value of
all the new  shares  (including  the  exchanged  shares and the  additional  new
shares) and the aggregate  option price  therefor.  The fair market value of the
additional  new shares will be taxable as ordinary  income to the employee under
Section 83 of the Code. The additional new shares will have a basis equal to the
fair market value of the additional new shares.
 
  Accordingly, upon a subsequent disposition of stock acquired upon the exercise
of a non-qualified  option, the optionee will recognize  short-term or long-term
capital gain or loss,  depending  upon the holding  period of the stock equal to
the difference  between the amount realized upon disposition of the stock by the
optionee and his basis in the stock.
 
New Plan Benefits
 
  It is not possible to state the persons who will receive stock options under
the 1996 Plan in the future, nor the amount of options which will be granted
thereunder. The following table provides information as to options granted under
the 1996 Plan during fiscal 1998.

<TABLE> 
<CAPTION> 

                                                1998
                                         -------------------             
                                         Dollar     Number
Name and Position                        Value      of Units
- -----------------                        -----      --------
<S>                                       <C>       <C>
Russell C. Horowitz....................   (1)         150,000
John Keister...........................   (1)         200,000
Executive officers as a Group..........   (1)         350,000
Non-Executive Officer Employee Group...   (1)       2,319,200
- --------- 
</TABLE>

(1) The dollar value of options is equal to the difference between the exercise
    price of the options granted and the fair market value of the Company's
    Common Stock at the date of exercise. Accordingly, such dollar value is not
    readily ascertainable.

     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE PROPOSED AMENDMENT.

                         APPROVAL OF THE GO2NET, INC.
                       1999 EMPLOYEE STOCK PURCHASE PLAN

 
General Information

 The 1999 Employee Stock Purchase Plan (the "Stock Purchase Plan") is intended
to provide a means whereby eligible employees may purchase Common Stock of the
Company through payroll deductions. The Stock Purchase Plan is intended to
provide a further incentive for employees to promote the best interests of the
Company and to encourage stock ownership by employees in order that they may
participate in the Company's economic growth.
 
  Two Hundred Fifty Thousand (250,000) shares of the Common Stock of the Company
may be issued pursuant to the Stock Purchase Plan. The shares issued pursuant to
the Stock Purchase Plan shall be either shares of the Company's authorized but
unissued Common Stock or shares of Common Stock reacquired by the Company and
held as treasury shares. The number of shares issuable under the Stock Purchase
Plan is subject to appropriate adjustment in the event of a stock split, a
subdivision or consolidation of shares of Common Stock, capital adjustments or
payments of stock dividends or distributions or other increases or decreases in
the outstanding shares of Common Stock effected without receipt of consideration
by the Company.

                                      17
<PAGE>
 
  Set forth below is a summary of the principal provisions of the Stock Purchase
Plan.
 
Eligibility
 
  All persons employed by the Company and any subsidiaries are eligible to
participate in the Stock Purchase Plan, except (i) persons whose customary
employment is less than twenty hours per week or five months or less per year;
and (ii) persons who have been employed by the Company for less than three
months on the first day of the purchase period, with the exception of persons
previously eligible. In addition, persons who are deemed for purposes of Section
423(b)(3) of the Code, to own stock possessing 5% or more of the total combined
voting power or value of all classes of stock of the Company or a subsidiary are
ineligible to participate in the Stock Purchase Plan. Employment will be treated
as continuing intact while a participating employee is on military leave or
other bona fide leave of absence, for up to 90 days or for so long as such
employee's right to re-employment is guaranteed by statute or contract, if
longer than 90 days.
 
Administration
 
  The Stock Purchase Plan shall be administered by the Board of Directors or the
Committee appointed from time to time by the Board of Directors. Committee
members shall be ineligible to participate under the Stock Purchase Plan. All
members of the Committee shall serve at the discretion of the Board. The Board
of Directors or the Committee, if one has been appointed, is vested with full
authority to make, administer and interpret such equitable rules and regulations
regarding the Stock Purchase Plan as it may deem advisable. Determinations by
the Board of Directors, or the Committee, as to the interpretation and operation
of the Stock Purchase Plan shall be final and conclusive.
 
  The Stock Purchase Plan was adopted by the Board of Directors on January 28,
1999. The Stock Purchase Plan will continue in effect through January 28, 2009,
provided, however, that the Board of Directors shall have the right to terminate
the Stock Purchase Plan at any time. In the event of the expiration of the Stock
Purchase Plan or its termination, all options then outstanding under the Stock
Purchase Plan shall automatically be cancelled and the entire amount credited to
the account of each participant hereunder shall be refunded to each such
participant. In addition, the Board of Directors may amend the Stock Purchase
Plan at any time without the consent of the participants, but no such amendment
shall adversely affect options previously granted under the Stock Purchase Plan
and no such amendment (without approval by the Company's stockholders) may: (a)
increase the total number of shares of Common Stock which may be purchased by
all participants, (b) change the class of employees eligible to receive options
under the Stock Purchase Plan; (c) decrease the purchase price; (d) extend a
purchase period thereunder; or (e) extend the term of the Stock Purchase Plan.
The termination of the Stock Purchase Plan is not to be deemed an action which
adversely affects options previously granted under the Stock Purchase Plan.
peration of the Stock Purchase Plan

Operation of the Stock Purchase Plan
 
  There shall be two "purchase periods" within each full calendar year, one
commencing on April 1 of each calendar year and continuing through September 30
of such calendar year, and the second commencing on October 1 of each calendar
year and continuing through March 31 of such calendar year. Eligible employees
may elect to become participants in the Stock Purchase Plan for a purchase
period by completing a stock purchase agreement prior to the first day of the
purchase period for which the election is made. The election to participate is
effective for the purchase period for which it is made and there is no limit on
the number of purchase periods for which an eligible employee may elect to
become a participant in the Stock Purchase Plan. In the stock purchase
agreement, the participating employee authorizes regular payroll deductions
amounting to such full percentage of the participant's regular compensation as
the participant shall designate. Such payroll deductions cannot amount to less
than one percent (1%) nor more than ten percent (10%) of the participant's
regular compensation and cannot exceed $25,000 per year.
 
  All sums deducted from the regular compensation of participants will be
credited to a stock purchase account established for each participant on the
books of the Company, but prior to use of such funds for the purchase of shares
of the Company's Common Stock in accordance with the Stock Purchase Plan, the
Company may use such funds for any valid corporate purpose. The Company is under
no obligation to pay interest on funds credited to a participant's stock
purchase account in any event.
 
  The purchase price of shares of the Company's Common Stock under the Stock
Purchase Plan is the lower of (i) eighty-five percent (85%) of the fair market
value of a share of Common Stock for the first business day of the relevant
purchase period, or (ii) eighty-five percent (85%) of such value for the
relevant exercise date. The fair market value on a given day is the mean between
the
                                      18
<PAGE>
 
high and low sales prices of a share of Common Stock of the Company in the over-
the-counter market. Each participating employee receives an option, effective on
the first day of the purchase period, to purchase shares of Common Stock on the
exercise date, which is the last business day of the purchase period. The number
of shares which a participant may purchase under the option is the quotient of
the aggregate payroll deductions in the purchase period authorized by the
participant, divided by the purchase price. No employee can be granted an option
under the Stock Purchase Plan to purchase shares of the Company's Common Stock
having a fair market value (as of the date the option to purchase is granted) in
any one calendar year of in excess of $25,000. No employee can be granted an
option in one purchase period for more than 1,000 shares, or such other number
of shares as determined from time to time by the Board or the Committee, as the
case may be. The Stock Purchase Plan defines basic compensation as the regular
rate of salary or wages in effect immediately prior to a purchase period, before
any deductions or withholdings, and excluding overtime, bonuses, sales
commissions and amounts paid in reimbursement for expenses.
 
  Each participating employee automatically and without any act on his part will
be deemed to have exercised his option on the exercise date of the purchase
period in which he is participating, to the extent that the balance in the
participant's account under the Stock Purchase Plan is sufficient to purchase,
at the purchase price in effect for the purchase period, whole shares of the
Company's stock subject to his option. A participant has the right to cancel his
participation in the Stock Purchase Plan for a purchase period by delivering a
notice of cancellation to the Company not later than ten (10) days before the
exercise date for such purchase period. In the event of such cancellation, the
participant will receive in cash the amount credited to his account. Any
participant who so withdraws from the Stock Purchase Plan may again become a
participant at the start of the next purchase period.
 
  Upon dissolution or liquidation of the Company or a merger or consolidation in
which the Company is not the surviving entity, every option outstanding under
the Stock Purchase Plan shall terminate, and each participant shall be refunded
the sums then in his account.
 
  Shares of Common Stock purchased under the Stock Purchase Plan shall be deemed
to have been issued and sold at the close of business on the exercise date, and
prior to that date a participant shall not have any rights or privileges as a
shareholder of the Company with respect to such shares. Shares purchased under
the Stock Purchase Plan shall be registered either in the participant's name or
jointly in the names of the participant and his spouse as the participant shall
designate in his stock purchase agreement. Such designation may be changed at
any time by filing notice with the Company.
 
  Upon the participant's death or other termination of employment, his
participation in the Stock Purchase Plan shall cease and the entire balance
credited to his account under the Stock Purchase Plan shall be automatically
refunded to him, or (in the event of death) to the participant's designated
beneficiary, if any, under a group insurance plan of the Company covering him,
or otherwise to his estate.
 
  The right to purchase shares of Common Stock under the Stock Purchase Plan is
exercisable only by the participant during his lifetime and is not transferable
by him. The grant of an option under the Stock Purchase Plan does not imply any
right to continued employment with the Company for any participant.
 
  The high and low sale prices of the Company's Common Stock on the Nasdaq
National Market on January 27, 1999 were $108 and $97, respectively.
 
Federal Tax Effects
 
  The Stock Purchase Plan is designed to satisfy the requirements of Section 423
of the Internal Revenue Code (as amended). Accordingly, an employee incurs no
tax liability on the grant of an option to purchase shares under the Stock
Purchase Plan nor on the acquisition of the shares upon exercise of the option.
 
  An employee will obtain favorable tax treatment on the disposition of shares
acquired under the Stock Purchase Plan if the shares are held by the employee
for at least two years from the first day of the purchase period in which the
shares are purchased. Dispositions of the shares after the expiration of the two
year period are called "qualifying dispositions." Upon a qualifying disposition,
there will be included in the employee's gross income as compensation taxable at
ordinary income rates (and not as capital gain) the lesser of (1) fifteen
percent (15%) of the fair market value of the shares on the first day of the
purchase period or (2) the amount by which the fair market value of the shares
at the time of disposition exceeded the actual purchase price. The basis of the
employee's shares, which is initially equal to the actual purchase price, is
increased by an amount equal to the amount includable as

                                      19
<PAGE>
 
compensation in his or her gross income, and any gain or loss computed with
reference to such adjusted basis which is recognized at the time of the
disposition will be long-term capital gain or loss.
 
  If an employee sells the shares before the expiration of the required holding
period, which is a disqualifying disposition, the employee realizes ordinary
income (compensation) in the year of the disposition to the extent of the excess
of the fair market value of the shares on the last day of the purchase period
over the actual purchase price. The basis of the employee's shares, which is
initially equal to the actual purchase price, is increased by an amount equal to
the amount includable as compensation in his or her gross income, and any gain
or loss computed with reference to such adjusted basis which is recognized at
the time of disposition will be capital gain or loss, either short term or long
term, depending upon the holding period for the shares.
 
  The Company is not entitled to a deduction for amounts treated as ordinary
income to an employee except to the extent of ordinary income recognized by an
employee upon a disqualifying disposition.


        THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE PROPOSED PLAN.

                        INDEPENDENT PUBLIC ACCOUNTANTS

  The Board of Directors has appointed Ernst & Young LLP as independent
certified public accountants to audit the consolidated financial statements of
the Company and its subsidiaries for the fiscal year ending September 30, 1999.
Ernst & Young LLP has served as independent accountants since 1996 to audit the
financial statements of the Company.
 
  A representative of Ernst & Young LLP is expected to be present at the Annual
Meeting and will have the opportunity to make a statement if he or she so
desires and to respond to appropriate questions.
 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE APPOINTMENT OF ERNST & YOUNG
LLP.
 
  SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
   Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
officers and directors and persons owning more than 10% of the outstanding
Common Stock of the Company to file reports of ownership and changes in
ownership with the Securities and Exchange Commission. Officers, directors and
greater than 10% holders of Common Stock of the Company are required by
Securities and Exchange Commission regulations to furnish the Company with
copies of all Section 16(a) forms they file.
 
  Based solely on copies of such forms furnished as provided above, management
believes that through the date hereof all Section 16(a) filing requirements
applicable to its officers, directors and owners of greater than 10% of its
Common Stock were complied with.
 
                 TIME FOR SUBMISSION OF STOCKHOLDER PROPOSALS
 
   Under regulations adopted by the Securities and Exchange Commission, any
proposal submitted for inclusion in the Company's Proxy Statement relating to
the Annual Meeting of Stockholders to be held in 1999 must be received at the
Company's principal executive offices in Seattle, Washington on or before
September 20, 1998. Receipt by the Company of any such proposal from a qualified
stockholder in a timely manner will not ensure its inclusion in the proxy
material because there are other requirements in the proxy rules for such
inclusions.
 
                                 OTHER MATTERS
 
   Management knows of no matters which may properly be and are likely to be
brought before the meeting other than the matters discussed herein. However, if
any other matters properly come before the meeting, the persons named in the
enclosed proxy will vote in accordance with their best judgment.
 
  The cost of this solicitation will be borne by the Company. It is expected
that the solicitation will be made primarily by mail, but regular employees or
representatives of the Company (none of whom will receive any extra compensation
for their activities) may also solicit proxies by telephone, telecopier and in
person and arrange for brokerage houses and other custodians, nominees and
fiduciaries to send

                                      20
<PAGE>
 
proxies and proxy material to their principals at the expense of the Company.
 
                                  10-K REPORT

 
  THE COMPANY WILL PROVIDE EACH  BENEFICIAL  OWNER OF ITS SECURITIES WITH A COPY
OF AN  ANNUAL  REPORT ON FORM  10-K,  INCLUDING  THE  FINANCIAL  STATEMENTS  AND
SCHEDULES  THERETO,  REQUIRED  TO BE FILED  WITH  THE  SECURITIES  AND  EXCHANGE
COMMISSION  FOR THE COMPANY'S  MOST RECENT  FISCAL YEAR,  WITHOUT  CHARGE,  UPON
RECEIPT OF A WRITTEN  REQUEST FROM SUCH PERSON.  SUCH REQUEST  SHOULD BE SENT TO
RUSSELL C.  HOROWITZ,  GO2NET,  INC.,  999 THIRD  AVENUE,  SUITE 4700,  SEATTLE,
WASHINGTON 98104.

                                      21
<PAGE>
 
                                VOTING PROXIES

  The Board of Directors recommends an affirmative vote on all proposals
specified. Proxies will be voted as specified. If signed proxies are returned
without specifying an affirmative or negative vote on any proposal, the shares
represented by such proxies will be voted in favor of the Board of Directors'
recommendations.


                         By order of the Board of Directors


                         ETHAN CALDWELL
                         Secretary

February 22, 1999


                                      22

<PAGE>
 
                                                                       EXHIBIT 6

BROADVIEW
 
                                                                 March 15, 1999
 
                                                                   CONFIDENTIAL
                                                                   ------------ 
Board of Directors
Go2Net, Inc.
999 3rd Avenue
Suite 4700
Seattle, WA 98104
 
Dear Members of the Board:
 
  We understand that Go2Net, Inc. ("Go2Net" or the "Company") and Vulcan
Ventures Inc. ("Vulcan") propose to enter into a Stock Purchase Agreement (the
"Agreement") pursuant to which Go2Net agrees to issue and sell to Vulcan
300,000 shares of Go2Net's Series A Preferred Stock ("Preferred Shares") for a
purchase price of $1,000 per share (the "Stock Purchase"), payable in cash and
a short-term promissory note. Vulcan shall have the right, at its option, at
any time, to convert, subject to the terms of the Certificate of Designation
of Series A Convertible Preferred Stock (the "Certificate") all or any portion
of its Preferred Shares into that number of shares of Go2Net common stock
equal to (i) the sum of (A) the purchase price of all Preferred Shares to be
converted plus (B) any declared but unpaid dividends on such shares, divided
by (ii) $66.11 (the "Conversion Price"), subject to adjustment according to
the Certificate. The issuance and sale of 132,493 of the Preferred Shares
pursuant to the Stock Purchase (the "Second Issuance") is conditioned upon,
among other things (i) Vulcan's purchase of all common shares tendered (the
"Tender Offer") up to 3,574,278 shares of Go2Net's Common Stock at a purchase
price of $90.00 per share (the "Tender Price") in cash, and (ii) the election
of a number of candidates designated by Vulcan that would constitute a
majority of the directors of Go2Net's Board. In addition, Go2Net management
has agreed to sell 1,425,722 shares of Go2Net common stock to Vulcan for
$90.00 per share. The terms and conditions of the Stock Purchase and Tender
Offer (together, the "Transaction") are more fully described in the Agreement.
 
  You have requested our opinion as to whether the Conversion Price and Tender
Price are fair, from a financial point of view, to Go2Net shareholders.
 
  Broadview International LLC focuses on providing merger and acquisition
advisory services to information technology ("IT"), communications and media
companies. In this capacity, we are continually engaged in valuing such
businesses, and we maintain an extensive database of IT, communications and
media mergers and acquisitions for comparative purposes. We will receive a fee
from Go2Net upon the delivery of this opinion.
 
  In rendering our opinion, we have, among other things:
 
  1.) reviewed the terms of the Agreement, the Certificate and the Stock
      Purchase and Voting Agreement in the form of drafts dated March 14,
      1999 furnished to us by Go2Net's legal counsel on March 14, 1999,
      which, for the purposes of this opinion, we have assumed, with your
      permission, to be identical in all material respects to the agreements
      and certificate to be executed, except that we have been informed by
      Go2Net management that the agreements to be executed will provide for:
 
      (a) the sale of 300,000 Preferred Shares with 167,507 sold at the First
          Closing (as defined in the Agreement), and 132,493 being sold at
          the Second Closing (as defined in the Agreement);
 
      (b) a Conversion Price of $66.11 per share;
 
      (c) a Maximum Tender Number (as defined in the Agreement) of 3,574,278
          and a Tender Price of $90.00 per share;
 
      (d) the sale of 1,425,722 shares of Go2Net common stock by Go2Net
          management to Vulcan for $90.00 per share; and
 
      (e) payment of $8 million of transaction fees by Go2Net pursuant to
          Section 10.3 of the Agreement;
<PAGE>
 
  2.) reviewed Go2Net's Form 10-K for its fiscal year ended September 30,
      1998, including the audited financial statements included therein, and
      Go2Net's Form 10-Q for the three months ended December 31, 1998,
      including the unaudited financial statements included therein;
 
  3.) reviewed quarterly financial projections for Go2Net for its fiscal
      years ending September 30, 1999 through September 30, 2001 prepared and
      provided to us by Go2Net management;
 
  4.) participated in discussions with Go2Net management concerning the
      operations, business strategy, financial performance and prospects for
      Go2Net;
 
  5.) discussed with Go2Net management its view of the strategic rationale
      for the Transaction;
 
  6.) discussed with Vulcan management its view of the strategic rationale
      for the Transaction;
 
  7.) reviewed recent equity analyst reports covering Go2Net;
 
  8.) reviewed the reported closing prices and trading activity for Go2Net
      Common Stock;
 
  9.) compared certain aspects of the financial performance of Go2Net with
      public companies we deemed comparable;
 
 10.) considered the implications on the Company's capital structure
      resulting from the Transaction, including the accelerated vesting of
      existing options to purchase Go2Net common stock;
 
 11.) analyzed available information, both public and private, concerning
      other mergers and acquisitions we believe to be comparable in whole or
      in part to the Transaction;
 
 12.) conducted other financial studies, analyses and investigations as we
      deemed appropriate for purposes of this opinion.
 
  In rendering our opinion, we have relied, without independent verification,
on the accuracy and completeness of all the financial and other information
(including without limitation the representations and warranties contained in
the Agreement) that was publicly available or furnished to us by Go2Net. With
respect to the financial projections examined by us, we have assumed that they
were reasonably prepared and reflected the best available estimates and good
faith judgments of the management of Go2Net as to the future performance of
Go2Net. We have neither made nor obtained an independent appraisal or
valuation of any of Go2Net's assets.
 
  Based upon and subject to the foregoing, we are of the opinion that the
Conversion Price and Tender Price are fair, from a financial point of view, to
Go2Net shareholders.
 
  For purposes of this opinion, we have assumed that Go2Net is not currently
involved in any material transaction other than the Transaction and those
activities undertaken in the ordinary course of conducting its business. Our
opinion is necessarily based upon market, economic, financial and other
conditions as they exist and can be evaluated as of the date of this opinion,
and any change in such conditions may impact this opinion. We express no
opinion as to the price at which Go2Net Common Stock will trade at any time.
 
  This opinion speaks only as of the date hereof. It is understood that this
opinion is for the information of the Board of Directors of Go2Net in
connection with its consideration of the Transaction and does not constitute a
recommendation to any Go2Net shareholder as to how such shareholder should
vote on the Second Issuance or as to whether such shareholder should tender
pursuant to the Tender Offer. This opinion may not be published or referred
to, in whole or part, without our prior written permission, which shall not be
unreasonably withheld. Broadview International LLC hereby consents to
references to and the inclusion of this opinion in its entirety in the Proxy
Statement and Schedule 14D-9 to be distributed to Go2Net shareholders in
connection with the Transaction.
                                          Sincerely,
 
                                          /s/ Broadview International LLC
                                          Broadview International LLC

<PAGE>
 
                                                                       EXHIBIT 7
NEWS RELEASE

Go2Net to Receive $300 Million Investment From Paul G. Allen; Allen Also 
Initiates Cash Tender Offer for 5 Million Shares of Go2Net at $90 per Share For 
Controlling Interest in the Company

Allen Plans to Integrate and Offer Go2Net Portal Services Over Cable Systems

     SEATTLE, March 15/PRNewswire/ -- Go2Net (Nasdaq:  GNET - news), a network
                                                       ----   ----
of branded, technology- and community-driven Web sites, today announced a $300 
million investment by Paul G. Allen through the sale of convertible preferred 
stock to Vulcan Ventures Inc., Mr. Allen's investment organization.  Today, 
Vulcan Ventures purchased approximately $165 million of convertible preferred 
stock, with the remainder of the preferred stock to be purchased upon 
shareholder approval.  As part of the transaction, Vulcan Ventures entered into 
agreements to purchase 1.4 million shares of common stock from Go2Net's 
executive officers and Directors, and agreed to also commence a tender offer to 
purchase up to 3.6 million shares of Go2Net's outstanding common stock at $90 
per share in cash.  Assuming that all the shares being tendered for are 
purchased and the remainder of the preferred stock is purchased by Vulcan, Allen
will own more than 54% of Go2Net's outstanding shares.  Go2Net CEO Russell C. 
Horowitz and the company's existing management team will continue to manage the 
company and lead its strategic expansion.  "Go2Net's association with Paul Allen
is significant for a number of reasons:  It provides Go2Net the capital and 
strategic resources necessary to build the Go2Net brand, extend our acquisition 
strategy, and enhance our existing properties and infrastructure, while setting
the stage for the Go2Net Network to become a primary platform for content 
delivery and value creation in the broadband world," said Russell C. Horowitz, 
Go2Net Chief Executive Officer.  "Paul Allen's vision and commitment to the 
future of our industry are unmatched.  We're excited about the prospect of 
having an opportunity to provide Go2Net's premier content and services to 
certain Paul Allen assets, including one of the nation's largest and 
fastest-growing networks of cable systems."

     In addition to supporting the ongoing growth and development of the Go2Net 
Network, the agreement indicates that Go2Net will work with Allen's affiliated 
cable companies to provide those companies' subscribers  with access to Go2Net's
portal services.  Allen's cable assets, which include Charter Communications 
Inc. and Marcus Cable Company, currently comprise the nation's 7th largest cable
operation.  He is also a significant shareholder of Denver-based High Speed 
Access Corporation (HSA), a leading provider of high speed Internet cable 
services.

     "Comprehensive portal services such as Go2Net delivered directly to set top
boxes will be a critical development in the future of cable," said Allen.  "I 
look forward to working with Go2Net to develop these services for the customers
of our cable systems, and to

<PAGE>
 
forging relationships between Go2Net and my cable holdings to further enhance 
the companies' existing offerings."

     One of the most significant cash investments involving the Internet sector 
to-date, Allen's investment enables Go2Net to greatly enhance the development of
the Go2Net Network, currently focused on the categories of search, finance, 
ecommerce and games.

Additional Terms of the Agreement

     Paul G. Allen agrees to purchase an aggregate of $300 million worth of a 
new series of convertible preferred stock of Go2Net, convertible into 
approximately 26% of Go2Net's common stock. Approximately $165 million of 
convertible preferred stock was purchased today, with the remaining shares to be
purchased upon shareholder approval. Pursuant to the agreement with the company,
Allen also agreed that Vulcan Ventures Inc., his investment organization, would 
commence a tender offer to purchase up to 3.6 million shares of common stock of 
the company at $90 per share in cash on or before Friday, Mach 19, 1999. Certain
members of the company's management and Board of Directors have entered into 
agreements under which Allen will buy an aggregate of 1.4 million shares of 
Go2Net's common stock at $90 per share and have agreed to vote all of their 
Go2Net stock in favor of the transaction. Assuming that all of the shares being 
tendered for are purchased and the preferred stock sale is consummated, Allen 
will own approximately 54% of the outstanding shares of the company, assuming 
conversion of the preferred stock. Broadview International LLC was the financial
advisor to Go2Net for this transaction and NationsBanc Montgomery Securities 
represented Paul G. Allen and Vulcan Ventures Inc.

About Go2Net, Inc.

     Go2Net is a network of branded, technology-and community-driven Web sites 
focused on the following categories: personal finance, search, commerce, and 
games. The company also develops Web-related software. The Go2Net Network's 
properties include:Go2Net Personal (http://www.go2net.com), which provides users
                                    ---------------------
with a comprehensive Internet start page offering customizable news, discussion,
and stock information, as well as direct access to Go2Net's own finance, search,
free Web hosting, shopping and Java multiplayer game sites; Silicon Investor 
(http://www.siliconinvestor.com), the Web's premier financial discussion site; 
 ------------------------------
StockSite (http://www.stocksite.com), which offers proprietary articles, 
           ------------------------      
portfolio tracking tools, company research and news relating to business and 
finance; MetaCrawler (http://www.metacrawler.com), a metasearch service that 
                      ---------------------------
combines various existing search/index guides into one service; 100hot      
(http://www.100hot.com), the Internet's premier category-by-category ranking 
 ---------------------   
index of Web sites; HyperMart (http://www.hypermart.net), the Web's leading 
                               ------------------------
provider of free business hosting services; WebMarket 
(http://www.webmarket.com), a one-stop comparison shopping service; and PlaySite
 ------------------------

(http://www.playsite.com), the Web's premier Java-based multi-player games 
 -----------------------
site. The company's Go2Net Labs division develops innovative technologies to
enhance the features and functionality of the go2Net sites and for licensing to
other Internet companies.

<PAGE>
 
About Paul G. Allen

     Paul G. Allen owns and invests in a suite of companies exploring the 
potential of digital communications. Allen's business strategy includes 
encouraging communications and synergy between his companies for mutual benefit.
His primary companies include Asymetrix Learning Systems (Nasdaq: ASYM - news), 
                                                                  ----   ----
Vulcan Ventures Inc. and Vulcan Northwest Inc., all of Bellevue, Wash., and 
Interval Research Corp. of Palo Alto, Calif. Allen recently acquired limited 
partnership interest of Marcus Cable of Dallas and Charter Communications of St.
Louis. Allen is owner of the Portland Trail Blazers NBA team and the NFL's 
Seattle Seahawks franchise, is a partner in the entertainment studio Dream Works
SKG and holds investments in more than 50 new media companies which further his 
vision of a Wired World. Allen co-founded Microsoft Corp. with Bill Gates in 
1975 and served as the company's executive vice president of research and new 
product development, the company's senior technology post, until 1983. Allen 
gives back to the community through the six Allen Charitable Foundations, which 
support arts, medical, forest protection and other charitable needs in the 
Pacific Northwest, and is the founder of Experience Music Project in Seattle.

     This announcement contains forward-looking statements that involve risks 
and uncertainties, including those relating to the company's ability to grow its
user and advertiser base. Actual results may differ materially from the results 
predicted and reported results should not be considered as an indication of 
future performance. The potential risks and uncertainties include, among others,
the company's limited operating history, the competitive environment in which 
the company competes, the early stage of the Web as an advertising and 
electronic commerce medium, the company's dependence on advertising and 
sponsorship revenues, the company's dependence on strategic relationships to 
drive traffic to its Web sites, consumer acceptance of the company's new 
products and services, the company's ability to develop and integrate new 
technologies and services into its existing services, and the increased use of 
the Web for commerce. More information about the potential factors that could 
affect the company's business and financial results is included in the company's
Annual Report on Form 10-K for the year ended September 30, 1998 and Quarterly 
Report on Form 10-Q for the quarter ended December 31, 1998, which are on file 
with the Securities and Exchange Commission.

CONTACT: Mark S. Peterson of Go2Net, Inc., 206-447-1595, or [email protected]; or
                                                            ---------------
Susan Pierson Brown, 425-453-1940, or [email protected], for Paul G. Allen/Vulcan
                                      --------------   
Ventures Inc.

                                      -3-


<PAGE>
 
                                                                       EXHIBIT 8
                                 Go2Net, Inc.
                         999 Third Avenue, Suite 4700
                           Seattle, Washington 98140
 
                                March 19, 1999
 
To our Stockholders:
 
  On behalf of the Board of Directors of Go2Net, Inc. (the "Company"), we are
pleased to inform you that, on March 15, 1999, the Company entered into a
Stock Purchase Agreement (the "Stock Purchase Agreement") with Vulcan Ventures
Incorporated, pursuant to which Vulcan Ventures Incorporated has today
commenced a cash tender offer (the "Offer") to purchase up to 3,596,688 shares
of the Company's Common Stock at $90.00 per share.
 
  Your Board of Directors has unanimously approved the Stock Purchase
Agreement and related transactions, including the Offer. The Board of
Directors of the Company expresses no opinion, however, as to whether you
should accept the Offer and tender your shares hereunder.
 
  In arriving at its decision to approve the Stock Purchase Agreement, the
Board of Directors gave careful consideration to a number of factors described
in the attached Schedule 14D-9 that is being filed today with the Securities
and Exchange Commission, including, among other things, the terms and
conditions of the Stock Purchase Agreement and the opinion of Broadview
International LLC, the Company's financial advisor, to the effect that, as of
the date of such opinion and based upon the assumptions and other matters set
forth therein, the Offer and the transactions contemplated by the Stock
Purchase Agreement are fair to the Company's stockholders from a financial
point of view.
 
  In addition to the attached Schedule 14D-9 relating to the Offer, also
enclosed is the Offer to Purchase, dated March 19, 1999, of Vulcan Ventures
Incorporated, together with related materials, including a Letter of
Transmittal, to be used for tendering your Shares, if you decide to do so.
These documents set forth the terms and conditions of the Offer and provide
instructions as to how to tender your shares. We urge you to read the enclosed
material carefully in making your decision with respect to tendering your
shares pursuant to the Offer.
 
                                          On behalf of the Board of Directors
 

                                          /s/ Russell C. Horowitz

                                          Russell C. Horowitz
                                          Chairman and Chief Executive Officer


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