GO2NET INC
424B3, 1999-07-28
COMPUTER PROCESSING & DATA PREPARATION
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PROSPECTUS                                   FILING PURSUANT TO RULE 424(b)(3)



                        1,512,514 Shares of Common Stock

                                  GO2NET, INC.


         You should consider  carefully the risk factors  beginning on page 4 of
this  prospectus  before  purchasing  any of the shares of Go2Net  common  stock
offered by this prospectus.

         The selling  shareholders  identified on pages 16-18 of this prospectus
are offering  these shares of common stock.  For  additional  information on the
methods of sale, you should refer to the section entitled "Plan of Distribution"
on page 15. We will not  receive any  portion of the  proceeds  from the sale of
these shares. This offering is not being underwritten.  The selling shareholders
may offer the Shares from time to time through  public or private  transactions,
on or off the United  States  exchanges,  at  prevailing  market  prices,  or at
privately negotiated prices.

         The Shares were issued pursuant to the exemption from the  registration
requirements  set  forth in  Section  4(2) of the  Securities  Act of  1933,  as
amended.  Go2Net's  common stock is listed on the Nasdaq  National  Stock Market
under the ticker symbol "GNET." On July 12, 1999, the closing price of one share
of Go2Net  common  stock on the  Nasdaq  National  Stock  Market was $83 1/4 per
share.

         Neither the SEC nor any state securities  commission has approved these
securities  or  determined  that this  prospectus  is truthful or complete.  Any
representations to the contrary is a criminal offense.

         The  information in this prospectus is not complete and may be changed.
We may not sell these securities until the registration statement filed with the
sec is effective.  This prospectus is not an offer to sell these  securities and
it is not  soliciting  an offer to buy these  securities  in any state where the
offer or sale is not permitted.



                  The Date of this Prospectus Is July 27, 1999




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<PAGE>



                                TABLE OF CONTENTS
<TABLE>
<S>                                                                                                                     <C>

                                                                                                                        PAGE

THE COMPANY................................................................................................................3

FORWARD LOOKING INFORMATION................................................................................................3

RISK FACTORS...............................................................................................................4

USE OF PROCEEDS...........................................................................................................15

ISSUANCE OF COMMON STOCK TO SELLING SHAREHOLDERS..........................................................................15

PLAN OF DISTRIBUTION......................................................................................................15

SELLING SHAREHOLDERS......................................................................................................16

LEGAL MATTERS.............................................................................................................18

EXPERTS...................................................................................................................18

WHERE YOU CAN FIND MORE INFORMATION.......................................................................................19

</TABLE>


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                                   THE COMPANY

         Go2Net,  Inc.  offers  through the World Wide Web a network of branded,
technology and  community-driven Web sites. Our properties available through the
Go2Net Network include:

         o        Go2Net Personal (www.go2net.com),  which provides users with a
                  comprehensive  Internet start page offering customizable news,
                  discussion and portfolio  information as well as direct access
                  to  Go2Net's  own  finance,  search  and  directory,  free Web
                  hosting, shopping, auction and multiplayer game sites;

         o        MetaCrawler (www.metacrawler.com), a metasearch service that
                  combines various existing search/index guides into
                  one service;

         o        Silicon Investor (www.siliconinvestor.com),  the Web's premier
                  financial  discussion  community which also offers proprietary
                  articles, portfolio tracking tools, company research, charting
                  and analytics and business and finance news;

         o        HyperMart (www.hypermart.net) and Virtual Avenue
                  (www.virtualave.net), the Web's leading providers of free
                  business hosting services;

         o        Authorize.net (www.authorize.net), the Internet's leading
                  payment authorization system for online businesses;

         o        Haggle Online (www.haggle.com), a provider of Web based person
                  to person auction services;

         o        WebMarket (www.webmarket.com), a one-step comparison shopping
                  service;

         o        Web21 (www.100hot.com), a leading directory of the Web's most
                  popular sites; and

         o        Playsite (www.playsite.com), a Java-based multiplayer games
                  site;

         The Go2Net Labs division  develops  innovative  technologies to enhance
the features and  functionality of our sites and for licensing to other Internet
companies.  We focus on utilizing innovative technologies to deliver our content
and to enhance the attractiveness and utility of our product offerings.

         Go2Net was incorporated in February,  1996, under the laws of the state
of Delaware.  Our principal  executive  offices are located at 999 Third Avenue,
Suite  4700,  Seattle,  Washington  98104  and our  telephone  number  is  (206)
447-1595. As used in this prospectus,  the terms "we," "us," "our," and "Go2Net"
refer  to  Go2Net,   Inc.,  a  Delaware   corporation,   and  its  wholly  owned
subsidiaries.

                           FORWARD-LOOKING INFORMATION

         This  prospectus  includes  "forward-looking   statements"  within  the
meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act
including,  in particular,  the statements  about  Go2Net's  plans,  strategies,
prospects under the heading "Risk Factors."  Although we believe that our plans,
intentions and  expectations  reflected in or suggested by such  forward-looking
statements are reasonable,  we can give no assurance that such plans, intentions
or  expectations  will be  achieved.  Important  factors that could cause actual
results to differ materially from the forward-looking statements we make in this
prospectus are set forth below and elsewhere in this prospectus.


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<PAGE>




                                  RISK FACTORS


WE HAVE A LIMITED OPERATING HISTORY ON WHICH TO EVALUATE US

         We have a limited  operating  history upon which an  evaluation  of our
prospects can be based.  We anticipate that  advertising  revenues from Internet
sites will constitute a majority of our revenues during the foreseeable  future.
We believe  that our success  will depend upon our ability to generate  revenues
from advertising and subscription fees from our Internet sites,  which cannot be
assured. Our ability to generate revenues is subject to substantial uncertainty.
Our prospects must be considered in light of the risks,  expenses,  difficulties
and uncertainties frequently encountered by emerging growth companies in new and
rapidly evolving  markets for Internet based products and services.  Our success
will depend on our ability to:

         o        effectively establish, develop and maintain relationships with
                  advertising customers, advertising agencies and
                  other third parties;

        o         enter into distribution relationships and strategic alliances
                  to drive traffic to our Websites;

        o         provide original and compelling products and services to
                  Internet users;

        o         develop and upgrade our technology;

        o         effectively respond to competitive developments;

        o         continue to develop and extend the Go2Net brand;

        o         effectively generate revenues through sponsored services and
                  placements;

        o         attract new qualified personnel; and

        o         retain existing qualified personnel.

We may not succeed in addressing these risks.

WE ANTICIPATE INCREASED OPERATING EXPENSES AND MAY EXPERIENCE LOSSES

         Since inception, we have incurred significant losses on an annual basis
and, as of March 31, 1999, had an accumulated  deficit of $56,977,712.  Our lack
of an extensive  operating  history makes prediction of future operating results
difficult.  We  believe  that a  comparison  of  our  quarterly  reports  is not
meaningful. As a result, you should not rely on the results for any period as an
indication  of our future  performance.  Accordingly,  although we reported  pro
forma  income for the quarter  ended March 31,  1999,  there can be no assurance
that we will generate significant revenues or that we will sustain this level of
profitability in the future.  We currently intend to increase  substantially our
operating expenses in order to expand and improve our Internet operations,  fund
increased  advertising  and marketing  efforts,  expand and improve our Internet
user support  capabilities and develop new Internet  technologies,  products and
services.  As a result, we may experience  significant losses on a quarterly and
annual basis.

OUR QUARTERLY OPERATING RESULTS MAY FLUCTUATE  BECAUSE OF A NUMBER OF FACTORS,
MANY OF WHICH ARE OUTSIDE OF OUR CONTROL

         Our quarterly operating results may fluctuate significantly as a result
of a variety of factors, many of which are outside of our control. These factors
include but are not limited to:

         o         the demand for Internet advertising;

         o         the level of usage of the Internet;

         o         the level of user traffic on our Websites;


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<PAGE>



         o         seasonal trends and budgeting cycles in advertising sales;

         o         incurrence of costs relating to the development, operation
                   and expansion of our Internet operations;

         o         introduction of new products and services by us and our
                   competitors;

         o         costs incurred with respect to acquisitions;

         o         price competition or pricing changes in the industry;

         o         technical difficulties or system failures; and

         o         general economic conditions and economic conditions specific
                   to the Internet and Internet media.

         We may from time to time make pricing,  service or marketing  decisions
that may  adversely  affect our  profitability  in a given  quarterly  or annual
period.

         We derive the majority of our revenues from the sale of  advertisements
under  short-term  contracts,  which are difficult to forecast  accurately.  Our
expense  levels are based in part on  expectations  of future  revenue and, to a
large extent,  are fixed. We may be unable to adjust spending  quickly enough to
compensate for any unexpected revenue shortfall.  Accordingly,  the cancellation
or  deferral  of  advertising  or  sponsorship  contracts  could have a material
adverse effect on our financial  results.  Our operating  expenses are likely to
increase  significantly  over the near term and, to the extent that our expenses
increase but our revenues do not, our business, operating results, and financial
condition may be materially and adversely affected.

         Our  advertising  revenue  is also  subject to  seasonal  fluctuations.
Historically,  advertisers  spend less in the first and third calendar  quarters
and user  traffic on our online media  properties  has  historically  been lower
during the summer and during year-end vacation and holiday periods.


OUR SUCCESS DEPENDS ON OUR ABILITY TO MAINTAIN ADVERTISING REVENUES

         We  derive  a  significant  portion  of our  revenues  from the sale of
advertising on our Internet  sites.  We will not be able to maintain or increase
our advertising  revenues in the future if our advertising  customers move their
advertising  to  competing  Internet  sites or to  traditional  forms of  media.
Additionally,  in  selling  Internet-based  advertising,  we  depend  in part on
advertising  agencies,  which exercise substantial control over the placement of
advertising for their clients. Our success will depend on our ability to retain,
broaden and  diversify  our future base of  advertising  customers.  In order to
generate significant  advertising revenues, we will depend on the development of
a larger base of users of our Internet sites having demographic  characteristics
attractive  to  advertisers.  If we are  unable  to  retain  paying  advertising
customers or we are forced to offer lower than anticipated  advertising rates in
order to retain advertising  customers or to attract new advertising  customers,
our  business,  financial  condition  and  operating  results  will be adversely
affected and we may cease to be a commercially viable enterprise.

WE ARE UNABLE TO FORECAST OUR EXPENSES AND REVENUES ACCURATELY

         As a result of our limited operating history and the emerging nature of
the Internet,  including Internet-based  advertising,  subscription services and
electronic  commerce,  we are  unable to  forecast  our  expenses  and  revenues
accurately. Our current and future estimated expense levels are based largely on
our  estimates  of  future  revenues  and  may  increase  because  many  of  our
significant  operating expenses are either fixed, such as rent for office space,
or subject to likely  increases.  Few, if any, of our operating  expenses can be
quickly or easily  reduced in a manner which would not cause a material  adverse
effect to our business,  financial condition and operating results. In addition,
we may be unable to adjust  spending in a timely  manner to  compensate  for any
unexpected  expenditures;  and a  shortfall  in actual  revenues  as compared to
estimated  revenues  would  have an  immediate  material  adverse  effect on our
business, financial condition and operating results.


                                        5

<PAGE>



OUR ARRANGEMENTS WITH ADVERTISERS AND SPONSORS MAY EXPOSE US TO SIGNIFICANT
FINANCIAL RISKS

         We enter into  advertising  arrangements  with third parties to provide
services on our Websites which involve a unique rate structure. Specifically, we
receive  sponsorship  fees  and,  under  certain  circumstances,  a  portion  of
transaction  revenues  received by third party  sponsors  from users  originated
through our Websites,  in return for minimum levels of user  impressions or user
requests  for  additional  information  made  by  clicking  on  the  promotional
hyperlink or advertisement. To the extent implemented, these arrangements expose
us to potentially  significant financial risks,  including the risk that we fail
to deliver  required  minimum levels of user  impressions (in which case,  these
agreements  typically provide for adjustments to the fees payable  thereunder or
"make good"  periods) and that third party  sponsors do not renew the agreements
at the end of  their  terms.  Some of  these  arrangements  also  require  us to
integrate  advertisers' or sponsors'  content with our services,  which requires
the dedication of resources and  significant  programming  and design efforts to
accomplish. There can be no assurance that we will be able to attract additional
advertisers  or sponsors or that we will be able to renew  existing  advertising
arrangements  when  they  expire.  In  addition,  we  have  granted  exclusivity
provisions  to some of our  sponsors,  and may in the  future  grant  additional
exclusivity  provisions.  These  exclusivity  provisions  may have the effect of
preventing us, for the duration of the exclusivity arrangements,  from accepting
advertising or sponsorship  arrangements  within a particular  subject matter in
our Websites or across our entire  service.  Our inability to enter into further
sponsorships  or  advertising  arrangements  as  a  result  of  our  exclusivity
arrangements  could  have a material  adverse  impact  our  business,  financial
condition and operating results.

WE DEPEND ON THE CONTINUED GROWTH OF THE INTERNET AS AN ADVERTISING MEDIUM

         Use of the Internet by  consumers  is at an early stage of  development
and  market   acceptance   of  the   Internet  as  a  medium  for   information,
entertainment, commerce and advertising is subject to a level of uncertainty. We
believe that our success depends upon our ability to obtain significant revenues
from our Internet operations, which will require the continued acceptance of the
Internet  as an  advertising  medium.  We  believe  that  most  advertisers  and
advertising agencies have limited experience with the Internet as an advertising
medium  and  most  advertisers  and  advertising  agencies  have not  devoted  a
significant portion of their advertising budgets to Internet-related advertising
to  date.  In  order  for  us to  continue  to  generate  advertising  revenues,
advertisers  and  advertising  agencies must direct more of their budgets to the
Internet as a whole,  and  specifically to our Internet  sites.  There can be no
assurance that  advertisers  or  advertising  agencies will continue to allocate
larger portions of their budgets to Internet-based advertising or that they will
find  Internet-based  advertising  to be  more  effective  than  advertising  in
traditional media such as television,  print or radio. Advertisers may determine
that banner advertising, which comprises the majority of our revenues, is not an
effective  advertising  medium. We may not be able to effectively  transition to
any other  forms of  Web-based  advertising,  should such other forms prove more
popular.  Advertising  filter software programs have become available that limit
or remove banner  advertising  from Web pages viewed by an Internet  user.  Such
software,  if generally  adopted by users, may have a materially  adverse effect
upon the viability of advertising on the Internet. Our advertising customers may
not accept the internal and third-party  measurements of impressions received by
advertisements  on Go2Net  online media  properties  and such  measurements  may
contain errors.  We rely primarily on our internal  advertising  sales force for
domestic  advertising sales, which involves  additional risks and uncertainties,
including  risks  associated  with  the  recruitment,   retention,   management,
training,  and motivation of sales personnel.  As a result of these factors,  we
may not be able to sustain or increase current advertising sales levels. Failure
to do so will have a material adverse effect on our business, operating results,
and financial position.

WE DEPEND ON CONTINUED GROWTH IN E-COMMERCE AND INTERNET INFRASTRUCTURE
DEVELOPMENT

         Use of the  Internet  by  businesses  and  consumers  as a  medium  for
electronic  commerce  is at an early  stage of  development  and is subject to a
level of  uncertainty.  We  depend  on the  growing  use and  acceptance  of the
Internet as an effective medium of commerce by merchants and customers.  The use
of and interest in the Internet is a relatively recent development. We cannot be
certain that  acceptance  and use of the Internet  will continue to develop as a
medium for commerce or that a sufficiently broad base of merchants and consumers
will adopt, and continue to use, the Internet as a medium of commerce.

         The  emergence of the Internet as a  commercial  marketplace  may occur
more slowly than  anticipated  for a number of  reasons,  including  potentially
inadequate  development  of the  necessary  network  infrastructure  or  delayed
development of enabling technologies and performance improvements. If the number
of Internet users or their use of Internet  resources  continues to grow, it may
overwhelm the existing  Internet  infrastructure.  Delays in the  development or
adoption of new standards and protocols  required to handle  increased levels of
Internet  activity  could also have a  detrimental  effect.  These factors could
result in slower  response  times or  adversely  affect  usage of the  Internet,
resulting in lower numbers of e-commerce  transactions  and lower demand for our
services.



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<PAGE>



WE ARE EXPOSED TO E-COMMERCE SECURITY RISKS

         A  requirement  of the  continued  growth of  e-commerce  is the secure
transmission of confidential information over public networks. We rely on public
key cryptography and digital certificate  technology to provide the security and
authentication  necessary for secure  transmission of confidential  information.
Various  regulatory  and  export  restrictions  may  prohibit  us from using the
strongest and most secure cryptographic  protection available and thereby expose
us to a risk  of data  interception.  A party  who is  able  to  circumvent  our
security measures could misappropriate  proprietary information or interrupt our
operations.  Any such  compromise or  elimination  of our security  could reduce
demand for our services.

         We may be required to expend significant capital and other resources to
protect  against such security  breaches or to address  problems  caused by such
breaches.   Concerns  over  the  security  of  the  Internet  and  other  online
transactions  and the  privacy  of users  may also  inhibit  the  growth  of the
Internet  and  other  online  services  generally,  and the  Web in  particular,
especially as a means of conducting commercial transactions.  Because certain of
our activities involve the storage and transmission of proprietary  information,
such as credit card numbers,  security  breaches could damage our reputation and
expose us to a risk of loss or litigation and possible  liability.  Our security
measures may not prevent security breaches, and failure to prevent such security
breaches may disrupt our operations.


THE MARKET FOR OUR PRODUCTS AND SERVICES IS UNCERTAIN

         The market for our  products  and  services  is new and  evolving,  and
therefore,  it is  difficult to predict  whether the  Internet  will develop the
necessary  infrastructure.  Market  demand  and  acceptance  of  newly  released
products and services is highly  uncertain.  Our future success depends upon our
ability to develop and provide on the Internet original and compelling  products
and services  that will  continue to attract and retain  users with  demographic
characteristics  valuable to the various advertisers and advertising agencies we
target and to charge users a subscription fee for access to specific portions of
our  products  and  services.  There can be no  assurance  that our products and
services will be attractive  enough to a sufficient  number of Internet users to
generate advertising revenues or to allow the charging of a subscription fee for
our products and services.  There also can be no assurance  that we will be able
to anticipate,  monitor and successfully  respond to rapidly  changing  consumer
tastes  and  preferences  so as to  attract  a  growing  number  of users to our
Internet sites with  characteristics  desirable to advertisers  and  advertising
agencies  or those  users who are  otherwise  willing to pay to access  specific
portions of our products and services.  Internet  users can freely  navigate and
instantly  switch  among a large number of Internet  sites,  many of which offer
competitive products and services, making it difficult for us to distinguish our
product  offerings and attract  users.  In addition,  many other  Internet sites
offer very specific, highly targeted products and services that may have greater
appeal than the products and services  offered on our Internet  sites. If we are
unable to develop original and compelling  Internet-based products and services,
we will be unable to generate sufficient  advertising or subscription  revenues,
and our business,  financial  condition and operating  results will be adversely
affected.

THE MARKET FOR OUR PRODUCTS AND SERVICES HAS A LOW BARRIER OF ENTRY

         The market for Internet-based  products and services is relatively new,
intensely competitive and rapidly evolving. There are minimal barriers to entry,
and current and new  competitors  can launch new Internet  sites at a relatively
low cost within relatively short time periods.  In addition,  we compete for the
time and attention of Internet users with thousands of non-profit Internet sites
operated by individuals,  government and educational institutions.  Existing and
potential  competitors  also include  magazine and newspaper  publishers,  cable
television  companies and start-up ventures attracted to the Internet market. As
a result,  we expect  competition  to persist  and  intensify  and the number of
competitors to increase significantly in the future. As we attempt to expand the
scope of our  Internet  sites and  product  offerings,  we will  compete  with a
greater number of Internet sites and other companies. Because the operations and
strategic plans of existing and future  competitors are undergoing rapid change,
it is extremely  difficult  for us to anticipate  which  companies are likely to
offer competitive products and services in the future. There can be no assurance
that our Internet sites will compete successfully.

MARKET CONSOLIDATION IS CREATING MORE FORMIDABLE COMPETITORS.

         In  the  recent  past,   there  have  been  a  number  of   significant
acquisitions  and  strategic  plans  announced  among  and  between  many of our
competitors, including:

         o         The Walt Disney Company acquiring a significant interest in
                   Infoseek;

         o          AOL acquiring Netscape;

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        o         Yahoo! Acquiring GeoCities Corporation and Broadcast.com;

        o         @Home  Networks,  a  provider  of high speed  internet  access
                  serving the cable  television  infrastructure  and the largest
                  stockholder of which is AT&T, acquiring Excite;

        o         NBC announcing that it intends to merge its Internet assets
                  with XOOM.com, Inc. and Snap.com, a subsidiary of
                  CNET; and

        o         CMGI, Inc. announcing its acquisition of AltaVista from
                  Compaq.

     The effect of these completed and pending  acquisitions and strategic plans
on Go2Net cannot be predicted with certainty,  but all of these  competitors are
aligned with companies that are  significantly  larger or more well  established
than Go2Net.  In  particular,  many of them are television  broadcasters  having
substantial marketing resources and capabilities to assist our competitors. As a
result,  each of them  will  have  access to  significantly  greater  financial,
marketing and, in some cases, technical resources than Go2Net.

RECENT  ALLIANCES  MAY MAKE IT MORE  DIFFICULT  TO ACCESS OUR PRODUCTS AND MEDIA
PROPERTIES.

     The recent  acquisitions  and  alliances  discussed  above  will  result in
greater competition as more users of the Internet  consolidate on fewer services
that  incorporate  search and  retrieval  features.  In  addition,  providers of
software and other Internet products and services are  incorporating  search and
retrieval  features into their offerings.  For example,  Web browsers offered by
Netscape and Microsoft  increasingly  incorporate  prominent search buttons that
direct search traffic to competing  services.  These features could make it more
difficult for Internet users to find and use our products and services. Netscape
has  an  agreement  with  Excite  under  which  Excite  is  the  most  prominent
navigational  service  within the Netcenter  website.  In the future,  Netscape,
Microsoft and other browser suppliers may also more tightly  integrate  products
and services similar to ours into their browsers or their browsers' pre-set home
pages.  Any of these  companies  could  take  actions  that  would  make it more
difficult  for  consumers to find and use Go2Net  services.  Microsoft  recently
announced that it will feature and promote Internet search services  provided by
Alta  Vista  and  signed a long  term  partnership  with  LookSmart  to  provide
directory   services  in  the  Microsoft  Network  and  other  Microsoft  online
properties.  Such search services may be tightly integrated into future versions
of the Microsoft  operating system,  the Internet  Explorer  browser,  and other
software  applications,  and  Microsoft  may promote  such  services  within the
Microsoft Network or through other Microsoft  affiliated  end-user services such
as  MSNBC or  WebTV  Networks.  Each of these  situations  creates  a  potential
competitive  advantage over ours because their Internet  navigational  offerings
may be more conveniently accessed by users.

OUR COMPETITORS HAVE GREATER RESOURCES THAN WE DO

     Many, if not all, of our competitors have  significantly  greater resources
than we do. In particular,  our competitors have greater  financial,  editorial,
technical and marketing  resources,  longer  operating  histories,  greater name
recognition,  and greater experience than we do.  Additionally,  our competitors
have established  relationships with more advertisers and advertising  agencies.
And they are able to undertake more extensive  marketing  campaigns,  adopt more
aggressive  advertising and subscription price policies and devote substantially
more resources to developing  Internet-based  products and services than we are.
There can be no assurance that we will be able to compete  successfully  against
current or future competitors or that competitive pressures faced by us will not
materially  adversely  affect our  business,  financial  condition and operating
results.

INCREASED COMPETITION MAY EXERT DOWNWARD PRICING PRESSURE ON ADVERTISING
CONTRACTS.

     We compete with online  services,  other website  operators and advertising
networks,  as well as traditional  offline media such as  television,  radio and
print for a share of advertisers' total advertising budgets. We believe that the
number of companies selling Web-based advertising and the available inventory of
advertising space has recently increased substantially. Accordingly, we may face
increased  pricing pressure for the sale of  advertisements,  which could reduce
our advertising  revenues.  In addition,  our sales may be adversely affected to
the extent that our competitors offer superior  advertising services that better
target users or provide better reporting of advertising results.


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<PAGE>



WE MUST DEVELOP AND MAINTAIN A "BRAND IDENTITY" FOR OUR PRODUCTS

     We believe  that  maintaining  and  building the Go2Net brand is a critical
aspect of our efforts to attract an Internet audience.  In addition,  we believe
that the importance of brand  recognition  will increase due to the  anticipated
increase  in the number of Internet  sites and the  relatively  low  barriers to
entry to providing  Internet-based  products and services.  Promoting the Go2Net
brand name will depend on our continued  ability to develop and deliver original
and compelling  Internet- based products and services.  If Internet users do not
continue  to  perceive  our  Internet  sites to be of  sufficient  interest  and
usefulness,  we will be  unsuccessful in promoting and maintaining our brand. If
we expand the focus of our  operations  beyond  providing  our current  Internet
sites,  we risk  diluting  our  brand,  confusing  users  and  advertisers,  and
decreasing  the  attractiveness  of our  audience  to  advertisers.  In order to
respond to  competitive  pressures,  we may find it  necessary  to increase  our
budget for  developing  our  products  and  services  or  otherwise  to increase
substantially  our financial  commitment to creating and  maintaining a distinct
brand loyalty among users. If we are unable to provide  Internet-based  products
and services or otherwise  fail to promote and maintain the Go2Net brand,  or we
incur significant expenses in an attempt to improve our products and services or
promote and maintain our brand, our business,  financial condition and operating
results will be adversely affected.

THE INTERNET IS CHARACTERIZED BY RAPID TECHNOLOGICAL  CHANGES, AND WE MUST ADAPT
QUICKLY TO THESE CHANGES TO COMPETE EFFECTIVELY.

     The market for Internet  products and  services is  characterized  by rapid
technological  developments,  evolving industry  standards and customer demands,
and frequent new product  introductions  and enhancements.  For example,  to the
extent that higher bandwidth  Internet access becomes more widely available,  we
may be  required  to make  significant  changes to the design and content of our
products  and media  properties.  Failure to  effectively  adapt to these or any
other technological developments could adversely affect our business,  operating
results, and financial condition.

WE MAY HAVE DIFFICULTY MANAGING OUR GROWTH AND INTEGRATING RECENTLY ACQUIRED
COMPANIES

     Our  recent  growth  has  placed a  significant  strain on our  managerial,
operational,  and financial resources. To manage our growth, we must continue to
implement  and  improve our  operational  and  financial  systems and to expand,
train, and manage our employee base. Any inability to manage growth  effectively
could have a material  adverse effect on our business,  operating  results,  and
financial condition.

     The process of managing  advertising  within large,  high traffic  websites
such as ours is an  increasingly  important  and complex  task.  We rely on both
internal and licensed third-party  advertising inventory management and analysis
systems.  To the extent that any extended failure of our advertising  management
system results in incorrect advertising  insertions,  we may be exposed to "make
good"  obligations,  which,  by displacing  advertising  inventory,  could defer
advertising  revenues.   Failure  of  our  advertising   management  systems  to
effectively  scale to higher levels of use or to  effectively  track and provide
accurate and timely reports on advertising  results also could negatively affect
our relationships with advertisers.

     As part of our business  strategy,  we have completed several  acquisitions
and expect to enter  into  additional  business  combinations  and  acquisitions
including our acquisitions of Silicon Investor, Web21, Hypermart, Haggle Online,
Virtual Avenue, IQC and  Authorize.net.  Go2Net expects to enter into additional
business combinations and acquisitions. Acquisition transactions are accompanied
by a number of risks, including:
<TABLE>
     <S>               <C>


     o                 the difficulty of assimilating the operations and personnel of the acquired companies;

     o                 the potential disruption of our ongoing business and distraction of management;

     o                 the difficulty of incorporating acquired technology or content and rights into our products and media
                       properties;

     o                 the correct  assessment  of the relative  percentages  of
                       in-process  research and development expense which can be
                       immediately  written off as compared to the amount  which
                       must be amortized over the appropriate life of the asset;

     o                 the failure to successfully develop an acquired in-process technology resulting in the impairment of amounts
                       currently capitalized as intangible assets;

     o                 unanticipated expenses related to technology integration;

     o                 the maintenance of uniform standards, controls, procedures and policies;


                                        9

<PAGE>




     o                 the impairment of relationships with employees and customers as a result of any integration of new management
                       personnel; and

     o                 the potential unknown liabilities associated with acquired businesses.

</TABLE>

     We may not be successful in  addressing  these risks or any other  problems
encountered in connection with such acquisitions.

WE MAY BE SUBJECT TO RISKS ASSOCIATED WITH FUTURE ACQUISITIONS

     In the future,  we may pursue  acquisitions  of companies,  technologies or
assets that  complement our business.  There can be no assurance that we will be
able  to  identify  suitable  acquisition   candidates  available  for  sale  at
reasonable  prices,  consummate any  acquisition or  successfully  integrate any
acquired   business  into  our  operations.   Acquisitions  may  result  in  the
potentially dilutive issuance of equity securities, the incurrence of additional
debt,  the  write-off  of  in-process   research  and  development  or  software
acquisition and development  costs,  and the amortization of expenses related to
goodwill and other intangible assets, any of which could have a material adverse
effect on our  business,  financial  condition  and  results of  operations.  As
described above, acquisitions would involve numerous additional risks, including
difficulties  in the  assimilation  of the  operations,  services,  products and
personnel of the acquired company, the diversion of management's  attention from
other business  concerns  along with the risks  involved in entering  markets in
which we have little or no  experience.  We have,  and may in the  future,  make
investments in companies involved in the development of technologies or services
that are  complementary or related to our operations.  Problems with an acquired
business could have a material adverse effect on our performance as a whole.

RISKS ASSOCIATED WITH THE ACQUISITION BY VULCAN VENTURES OF GO2NET CAPITAL
STOCK.

     Influence  over  Go2Net  Actions.  Vulcan  Ventures  Incorporated  recently
acquired  approximately  33.95% of Go2Net's  outstanding common stock (including
common stock  issuable upon  conversion of Series A Preferred  Stock).  Vulcan's
ownership  could be sufficient to enable Vulcan to  significantly  influence the
vote on most matters submitted to a vote of the public  shareholders,  including
the  election  of the  Board of  Directors.  Vulcan  has  acquired  the right to
designate two directors to serve on Go2Net's Board of Directors.

     Conflicts of Interest. Conflicts of interest may arise as a consequence of
the relationship between Vulcan and Go2Net, including:

     o        conflicts  between  Vulcan,  as a  shareholder  with a significant
              ownership  interest in Go2Net and  representation  on the Board of
              Directors,  and the other shareholders of Go2Net,  whose interests
              may differ with respect to, among and other things,  the strategic
              direction of Go2Net or significant corporate transactions,

     o        conflicts arising in respect of corporate opportunities that could
              be pursued by Go2Net, on the one hand, or by Vulcan and any of its
              other affiliated entities, on the other hand, or

     o        conflicts arising in respect of any new contractual  relationships
              between Go2Net,  one the one hand, and Vulcan and any of its other
              affiliated entities, on the other hand.

     To the extent that  conflicts  arise as a result of  Vulcan's  relationship
Go2Net,  the Board of Directors  (including  any directors  nominated by Vulcan)
would be guided by its fiduciary  obligations  as directors  under Delaware law,
including  the  directors'  duty of loyalty.  In addition,  Vulcan's  beneficial
ownership of approximately 33.95% of Go2Net's outstanding common stock will make
it more  difficult  for a third  party to  effect a change in  management  or to
acquire  control of Go2Net  without the approval of Vulcan and,  therefore,  may
delay,  prevent or deter a proxy  contest for control of Go2Net or other changes
in management,  or discount bids for a merger,  acquisition or tender offer,  in
which Go2Net's shareholders could receive a premium for their shares.

     Blocking Rights.  Vulcan is not required to sell its block of shares,  even
if an offer is made  that  might be  attractive  to the other  shareholders.  In
addition,  the consent of the holders of Series A Preferred  Stock,  voting as a
class, is required to effect  particular  corporate  actions,  including without
limitation,  to amend Go2Net's Restated  Certificate of Incorporation or By-laws
in any manner that would  adversely  affect the powers,  preferences  or special
rights of the Series A Preferred Stock.

     Distribution Agreement.  One of the important  considerations for Go2Net in
entering  into the Vulcan  transactions  was the fact that  Vulcan,  through its
affiliated  entities,  operates  cable systems that serve over  5,000,000  cable
subscribers  and that such cable companies may provide an opportunity for Go2Net
to establish a distribution or other  relationship with them. As a result of the
Vulcan  transactions,  these cable  companies have commenced  negotiations  with
Go2Net with respect to the establishment of a distribution or other relationship

                                       10

<PAGE>



to offer Go2Net's content to their  subscribers.  There can be no assurance that
an agreement  will be reached or, if an  agreement  is reached,  that it will be
profitable to Go2Net.

WE ARE DEPENDENT ON KEY PERSONNEL

     Our future success depends to a significant degree on the skill, experience
and efforts of Russell C. Horowitz, Michael J. Riccio, Jr., John Keister and the
other  members of our  management  team, as well as on our ability to retain and
motivate our officers and key employees.  The loss of Mr. Horowitz,  Mr. Riccio,
Mr.  Keister or the other members of our  management  team could have a material
adverse effect on our business,  operating results and financial  condition.  We
also depend on the ability of our executive officers and other members of senior
management  to work  effectively  as a team.  We have  entered  into  employment
agreements with Messrs.  Horowitz,  Keister and Riccio. We maintain  $10,000,000
"key man" life insurance policies on the lives of Mr. Riccio and Mr. Keister and
a $20,000,000 "key man" life insurance policy on the life of Mr. Horowitz.

WE MUST HIRE AND RETAIN SKILLED PERSONNEL IN A TIGHT LABOR MARKET

     Qualified personnel are in great demand throughout the technology industry.
Our future  success  depends  on our  continuing  ability to attract  and retain
highly qualified technical and managerial  personnel.  There can be no assurance
that  we  will  be  able  to  retain  our  existing  employees  and  independent
contractors  or  that  we  will  be  able  to  attract,   assimilate  or  retain
sufficiently  qualified  personnel in the future.  The  inability to attract and
retain  the  necessary  technical,  managerial,  design,  editorial,  sales  and
marketing  personnel  could  have a  material  adverse  effect on our  business,
financial condition and operating results.

WE DEPEND UPON THIRD PARTIES FOR CRITICAL ELEMENTS OF OUR BUSINESS

     We depend upon third  parties in order to advertise  our Internet  sites on
other Internet sites.  In addition,  the willingness of the owners and operators
of such sites to direct users to our Internet sites through  hypertext links are
critical to the success of our Internet operations.
There can be no assurance that we will  establish or maintain such  arrangements
in the future.

WE DEPEND ON THIRD PARTIES FOR CONTENT DEVELOPMENT OF OUR INTERNET SITES

     Our ability to develop original and compelling  Internet-based products and
services is also dependent on maintaining  relationships with and using products
provided  by  third-party  vendors.   Developing  and  maintaining  satisfactory
relationships  with third parties could become more difficult and more expensive
as competition  increases  among Internet sites. If we are unable to develop and
maintain  satisfactory,  relationships with third parties on terms acceptable to
us, or if our competitors are better able to leverage these  relationships,  our
business, financial condition and operating results will be materially adversely
affected.  We have  relied,  and will  continue  to rely  substantially,  on the
product and service development  efforts of third parties.  For example, we rely
on S&P Comstock, Dow Jones & Company.  Inc., New York Stock Exchange,  Inc., The
Nasdaq Stock Market, Inc., News Alert, Junglee, Edgar Online, Reuters and Market
Guide, Inc. to provide a significant portion of the information  included on our
Internet sites.  There can be no assurance we will maintain these  relationships
in the future. Any failure of these third parties to provide this information to
us could have a material adverse effect on our business, financial condition and
operating results.

OUR PERFORMANCE DEPENDS ON THE SUCCESS OF THE METACRAWLER LICENSE

     We entered into a License  Agreement  with Netbot,  Inc. (the  "MetaCrawler
License  Agreement"),  in which Netbot, Inc. granted us an exclusive (subject to
some limited exceptions),  worldwide license to provide the MetaCrawler Service.
As part of the  MetaCrawler  License  Agreement,  we have the exclusive right to
operate,  modify and  reproduce  the  MetaCrawler  Service  (including,  without
limitation,   the  exclusive  right  to  use,  modify  and  reproduce  the  name
"MetaCrawler"  and the  MetaCrawler  URL in connection with the operation of the
MetaCrawler Service). A material portion of the traffic to our Internet sites is
currently  derived from users of the MetaCrawler  Service.  A termination of the
MetaCrawler  License Agreement or the inability of Go2Net to continue to provide
access to the search engines included in the MetaCrawler  Service,  could have a
material  adverse  effect on our  business,  financial  condition  and operating
results.  Netbot has licensed the MetaCrawler Service and the other intellectual
property  rights  associated  therewith  from the University of Washington on an
exclusive  basis.  The license has been  granted to us by Netbot on an exclusive
basis, but Netbot has reserved the right to use,  modify,  reproduce and license
the  MetaCrawler  search  engine for any purpose other than the provision of the
MetaCrawler  Service.  The license is subject to the rights of the University of
Washington  to use,  modify and  reproduce  the  MetaCrawler  search  engine and
derivatives  of the  MetaCrawler  site to operate  Internet  sites for  internal
purposes  within the  University  of  Washington  domain and to use,  modify and
reproduce  any of the licensed  technologies  for  research,  instructional  and
academic purposes.  The search technology underlying the MetaCrawler Service and
the  MetaCrawler  trademark is licensed to or owned by Netbot and sublicensed to
use pursuant to the MetaCrawler License Agreement.

                                       11

<PAGE>



WE MUST CONTINUE TO DIVERSIFY OUR REVENUE STREAMS

     The long-term success of our business strategy will depend to a significant
extent  on our  ability  to  successfully  diversify  our  revenue  streams.  We
currently  derive  revenue  from  advertising,   licensing,   subscriptions  and
electronic commerce.  However, we are largely dependent on advertising revenues,
and continue to seek out ways to develop  these other  sources of revenue.  This
includes the  investigation  of new business areas.  Expansion into new business
areas  and new  Internet  sites may bring us into  direct  competition  with new
competitors.  Any expansion of product offerings or operations,  or new Internet
sites  developed and launched by us that are not favorably  received by Internet
users  could  damage our  reputation  or the Go2Net  brand.  Expansion  into new
business areas or the  development and launching of new Internet sites will also
require significant additional expenses and programming and other resources.
It will also strain our management, financial and operational resources.

     From time to time, the Company may entertain new business opportunities and
ventures  in a broad  range of  areas.  Typically,  such  opportunities  require
extended negotiations,  the outcome of which cannot be predicted. If the Company
were to enter into such a venture,  the  Company  could be  required to invest a
substantial amount of capital, which could have a material adverse effect on the
Company's financial condition and its ability to implement its existing business
strategy.  Such an investment could also result in large and prolonged operating
losses for the  Company.  Further,  such  negotiations  or ventures  could place
additional,  substantial burdens on the Company's  management  personnel and its
financial and operational systems. There can be no assurance that such a venture
would ever  achieve  profitability,  and a failure by the Company to recover the
substantial  investment required to launch and operate such a venture would have
a material  adverse effect on the Company's  business,  financial  condition and
operating results.

WE ARE SUBJECT TO SYSTEM DISRUPTIONS AND CAPACITY CONSTRAINTS

     The satisfactory performance,  reliability and availability of our Internet
sites  and our  computer  network  infrastructure  are  critical  to  attracting
Internet users and maintaining  relationships  with advertising  customers.  Our
Internet-based  advertising  revenues will be directly  related to the number of
advertisement  impressions  delivered by us. System interruptions that result in
the  unavailability  of our Internet  sites or slower  response  times for users
would   reduce  the   number  of   advertisements   delivered   and  reduce  the
attractiveness of our Internet sites to users and advertisers. We may experience
periodic system interruptions from time to time in the future. Additionally, any
substantial  increase in traffic on our Internet  sites may require us to expand
and adapt our computer network  infrastructure.  Our inability to add additional
computer  software,  hardware and bandwidth to accommodate  increased use of our
Internet sites may cause  unanticipated  system disruptions and result in slower
response  times.  There can be no  assurance  that we will be able to expand our
computer  network  infrastructure  on a timely basis to meet  increased use. Any
system interruptions or slower response times resulting from these factors could
have  a  material  adverse  effect  on our  business,  financial  condition  and
operating results. We are dependent on third parties for uninterrupted  Internet
access. In addition, we are dependent on various third parties for substantially
all of our news and information.  Loss of these services from any one or more of
third  parties may have a material  adverse  effect on our  business,  financial
condition and operating results.  No assurance can be given as to whether, or on
what terms,  we would be able to obtain these  services from other third parties
in the event of the loss of any of these services.

     Our Internet operations are vulnerable to interruption by fire, earthquake,
power loss,  telecommunications  failure and other  events  beyond our  control.
There can be no assurance  that  interruptions  in service  will not  materially
adversely  affect  our  operations  in  the  future.  While  we  carry  business
interruption  insurance to compensate us for losses that may occur, there can be
no assurance  that  insurance  will be  sufficient  to provide for all losses or
damages that we incur.

WE ARE SUBJECT TO U.S. AND FOREIGN GOVERNMENT REGULATION OF THE INTERNET, THE
IMPACT OF WHICH IS DIFFICULT TO PREDICT.

     There are  currently  few laws or  regulations  directly  applicable to the
Internet. The application of existing laws and regulations to Go2Net relating to
issues  such  as  user  privacy,  defamation,  pricing,  advertising,  taxation,
gambling,  sweepstakes,  promotions, content regulation, quality of products and
services,  and intellectual  property ownership and infringement can be unclear.
In  addition,  we will  also be  subject  to new laws and  regulations  directly
applicable to our activities.  Any existing or new legislation  applicable to us
could  expose  us  to  substantial  liability,  including  significant  expenses
necessary to comply with such laws and regulations, and dampen the growth in use
of the Web.

     Other nations,  including Germany,  have taken actions to restrict the free
flow of material deemed to be  objectionable  on the Web. The European Union has
recently  adopted privacy and copyright  directives  that may impose  additional
burdens  and  costs  on  our  international  operations.  In  addition,  several
telecommunications  carriers,  including America's Carriers'  Telecommunications
Association,  are seeking to have  telecommunications  over the Web regulated by
the FCC in the same manner as other telecommunications services. Many areas with
high Web use have begun to experience  interruptions in phone service, and local
telephone carriers, such as Pacific Bell, have

                                       12

<PAGE>



petitioned the FCC to regulate ISPs and OSPs and to impose access fees. A number
of  proposals  have been made at the  federal,  state and local level that would
impose  additional taxes on the sale of goods and services through the Internet.
If any such proposals are adopted, it could  substantially  impair the growth of
the Internet and adversely affect us.

     Several  recently passed federal laws could have an impact on our business.
The Digital  Millennium  Copyright  Act is intended to reduce the  liability  of
online  service  providers for listing or linking to  third-party  websites that
include  materials  that  infringe  copyrights  or other  rights of others.  The
Children's Online  Protection Act and the Children's  Online Privacy  Protection
Act are intended to restrict the  distribution  of materials  deemed  harmful to
children and impose additional restrictions on the ability of online services to
collect user  information from minors.  In addition,  the Protection of Children
From Sexual  Predators Act of 1998 requires  online service  providers to report
evidence  of   violations  of  federal   child   pornography   laws  under  some
circumstances. We are currently reviewing this legislation, and cannot currently
predict the effect, if any, that it will have on our business.  Such legislation
may  impose  significant  additional  costs on our  business  or  subject  us to
additional liabilities.

     Due to the global nature of the Web, it is possible that the governments of
other states and foreign  countries might attempt to regulate its  transmissions
or prosecute us for violations of their laws. We might  unintentionally  violate
such laws. Such laws may be modified,  or new laws enacted,  in the future.  Any
such developments could have a material adverse effect on our business,  results
of operations, and financial condition.

WE MAY BE SUBJECT TO A VARIETY OF LEGAL UNCERTAINTIES THAT IMPAIR OUR BUSINESS

     As a publisher  and a  distributor  of content over the  Internet,  we face
potential liability for defamation,  negligence,  copyright, patent or trademark
infringement  and other claims based on the nature and content of the  materials
that we publish or  distribute.  In  addition,  we could be exposed to liability
with respect to the content or unauthorized  duplication of material  indexed in
our search services.  Although we carry liability  insurance,  our insurance may
not cover  potential  claims of this type or may not be adequate to indemnify us
for all liability that may be imposed.

     We host a wide  variety of  services  that enable  individuals  to exchange
information,  generate  content,  conduct  business and engage in various online
activities,  including services relating to online auctions and the homesteading
and other  services.  The law  relating to the  liability  of providers of these
online  services for  activities of their users is currently  unsettled.  Claims
could be made  against us for  defamation,  negligence,  copyright  or trademark
infringement,  unlawful activity,  tort,  including  personal injury,  fraud, or
other theories  based on the nature and content of  information  that we provide
links to or that may be posted  online or generated by our users or with respect
to auctioned  materials.  These types of claims have been brought, and sometimes
successfully pressed, against online service providers in the past. In addition,
we are aware that governmental agencies are currently  investigating the conduct
of online auctions.

     We also periodically enter into arrangements to offer third-party products,
services,  or  content  under the  Go2Net  brand or via  distribution  on Go2Net
properties, including stock quotes and trading information. We may be subject to
claims  concerning  these  products,  services  or  content  by  virtue  of  our
involvement in marketing,  branding,  broadcasting or providing  access to them,
even if we do not ourself host,  operate,  provide,  or provide  access to these
products,  services or content.  While our  agreements  with these parties often
provide   that  we  will  be   indemnified   against  such   liabilities,   such
indemnification may not be adequate.

     It is also  possible  that,  if any  information  provided  directly  by us
contains  errors or is otherwise  negligently  provided to users,  third parties
could make claims against us. For example,  we offer  Web-based  email services,
which expose us to potential risks, such as liabilities or claims resulting from
unsolicited  email, lost or misdirected  messages,  illegal or fraudulent use of
email, or interruptions or delays in email service.

WE MAY BECOME INVOLVED IN INTELLECTUAL PROPERTY LITIGATION

     From time to time, we may be subject to legal proceedings and claims in the
ordinary  course of business,  including  claims of alleged  infringement of the
trademarks  and  other  intellectual  property  of  third  parties  by us or our
licensees.  Such claims could result in the expenditure of significant financial
and  managerial  resources.  Two of our  competitors  Excite and Netscape,  were
recently sued by Playboy  Enterprises on trademark  infringement  claims.  These
claims relate to the practice of displaying  banner ads for Playboy  competitors
when users  perform a search on  specific  key words which  include  trade names
belonging to Playboy.  A similar  lawsuit has been filed by Estee Lauder against
Excite and Fragrance  Counter.  These lawsuits call into question the common and
lucrative practice of selling banner ads against specific keywords.  The outcome
of those  cases is unknown at this time.  To this date,  we are not aware of any
legal  proceedings  or claims against us. Such  proceedings or claims could,  if
brought or asserted,  have a material adverse effect on our business,  financial
condition and operating results.


                                       13

<PAGE>



WE DEPEND ON LICENSED TECHNOLOGY IN OUR PRODUCTS AND SERVICES

     We are dependent upon obtaining  existing third party technology related to
our operations. To the extent new technological  developments are unavailable to
us on terms  acceptable  to us or if at all,  we may be  unable to  continue  to
execute our business  plan and our business,  financial  condition and operating
results would be materially adversely affected.

OUR SUCCESS DEPENDS ON OUR ABILITY TO PROTECT OUR PROPRIETARY TECHNOLOGY

     Our success is dependent upon our ability to protect and leverage the value
of our original  Internet  technologies,  software,  content and our trademarks,
trade names,  service marks, domain names and other proprietary rights we either
currently  have or may have in the future.  We have filed  service marks for our
logo and name, as well as for the names of each of our sites. In addition, given
the  uncertain  application  of existing  copyright  and  trademark  laws to the
Internet,  there can be no assurance  that existing  laws will provide  adequate
protection for our technologies,  sites or domain names.  Policing  unauthorized
use of our technologies,  content and other intellectual property rights entails
significant  expenses and could otherwise be difficult or impossible to do given
the global nature of the Internet.

OUR SUCCESS DEPENDS ON OUR ABILITY TO OBTAIN ADDITIONAL CAPITAL

     We intend to enhance and expand our Internet  sites in order to improve our
competitive position and meet the increasing demands for quality  Internet-based
products and services and competitive  advertising and subscription pricing. Our
ability to grow will  depend in part on our  ability to expand and  improve  our
Internet  operations,  expand our advertising and marketing efforts,  expand and
improve  our  Internet  user  support  capabilities  and  develop  new  Internet
technologies,  products  and  services.  As a  result,  we  may  need  to  raise
additional  capital in the  foreseeable  future from public or private equity or
debt sources in order to finance such possible growth. In addition,  we may need
to  raise  additional  funds  in  order  to  avail  ourselves  of  unanticipated
opportunities  (such as more  rapid  expansion,  acquisitions  of  complementary
businesses  or the  development  of new  products  or  services),  to  react  to
unforeseen  difficulties  (such as the loss of key personnel or the rejection by
Internet  users or potential  advertisers  of our Internet-  based  products and
services) or to otherwise  respond to unanticipated  competitive  pressures.  If
additional  funds are raised  through  the  issuance of equity  securities,  the
percentage  ownership  of our  then  existing  shareholders  would  be  reduced,
shareholders may experience  additional and significant  dilution and the equity
securities  may have rights,  preferences  or privileges  senior to those of the
holders of Common Stock.  There can be no assurance  that  additional  financing
will be available on terms acceptable to us or at all. If adequate funds are not
available or are not  available on terms  acceptable  to us, we may be unable to
implement our business,  sales or marketing plan,  respond to competitive forces
or take  advantage  of  perceived  business  opportunities,  which  could have a
material  adverse  effect in the  Company's  business,  financial  condition and
operating results.

WE MAY BE AFFECTED BY GENERAL ECONOMIC CONDITIONS

     Our business,  financial condition and operating results will be subject to
fluctuations  based  upon  general  economic  conditions.  If there were to be a
general economic  downturn or a recession,  however slight,  then we expect that
business entities,  including our advertisers and potential  advertisers,  could
substantially and immediately reduce their advertising and marketing budgets. In
addition,  our  ability  to charge  subscription  fees for  access  to  specific
portions of our Internet  sites or to engage in commerce via the Internet  would
be adversely  affected,  thereby  resulting in a material  adverse effect on the
Company's business, financial condition and operating results.

WE MAY BE ADVERSELY IMPACTED BY YEAR 2000 ISSUES

     Many  currently  installed  computer  systems  and  software  products  are
dependent upon internal  calendars coded to accept only two digit entries in the
date code field.  These date code fields will need to accept four digit  entries
to distinguish 21st century dates from 20th century dates.  Computer systems and
software  used by many  companies  may need to be  upgraded  to comply with such
"Year 2000"  requirements.  We have completed our review of the potential impact
of Year 2000 issues and do not anticipate  any  significant  costs,  problems or
uncertainties  associated with becoming Year 2000 compliant.  Our failure or our
software  providers'  failure to  adequately  address  the Year 2000 issue could
result in misstatement of reported financial  information or otherwise adversely
affect the Company's business operations.

     State  of  Readiness.  We have  completed  our  assessment  of all  current
versions of our information  technology  systems and we believe we are year 2000
compliant.  The supplier of our current  financial and  accounting  software has
informed us that such software is year 2000 compliant.  We have been informed by
our  financial  institutions  that  they  are in the  process  of  making  their
information systems year 2000 compliant,  and that this process will be complete
by the beginning of 1999.


                                       14

<PAGE>



     Costs. To date, we have not incurred any material expenditure in connection
with identifying or evaluating year 2000 compliance issues. Most of our expenses
have related to the retention of an outside consultant to evaluate our financial
and accounting software, and the opportunity cost of time spent by our employees
evaluating this software and year 2000 compliance matters generally. Although we
are not  aware of any  material  operational  issues  or costs  associated  with
preparing  our internal  systems for the year 2000,  there can be no  assurances
that we will not experience serious  unanticipated  negative consequences and/or
material costs caused by undetected  errors or defects in the technology used in
our internal systems,  which are comprised  predominantly of acquired technology
and our own software developments. We believe that internally generated funds or
available  cash would be sufficient to cover the costs of year 2000  compliance.
At this time, based upon the information provided to us, we do not believe there
exists a material impact of year 2000  compliance  issues relating to our non-IT
systems, our vendors, our customers and other parties. We continue to update our
assessment of year 2000 issues as it relates to our non-IT systems, our vendors,
our customers and other parties.

     Contingency  Plan. As we are not aware of any material year 2000 compliance
issues, we have not developed a year 2000-specific contingency plan. We continue
to assess the impacts of year 2000 issues,  and if year 2000  compliance  issues
are  discovered,  we will  evaluate the need for one or more  contingency  plans
relating to such issues.

OUR STOCK PRICE HAS HISTORICALLY BEEN VOLATILE, WHICH MAY MAKE IT MORE DIFFICULT
FOR YOU TO RESELL SHARES WHEN YOU CHOOSE TO AT PRICES YOU FIND ATTRACTIVE.

     The  trading  price of our  common  stock has been and may  continue  to be
subject to wide  fluctuations.  During the first six months of 1999, the closing
sale prices of our common  stock on the Nasdaq  Stock  Market  ranged from $8.84
(adjusted to reflect two stock splits) to $99.50.  The stock price may fluctuate
in response to a number of events and factors,  such as quarterly  variations in
operating  results,  announcements of technological  innovations or new products
and media  properties by us or our competitors,  changes in financial  estimates
and  recommendations  by  securities  analysts,  the  operating  and stock price
performance  of other  companies that  investors may deem  comparable,  and news
reports  relating to trends in our  markets.  In  addition,  the stock market in
general,  and the market prices for  Internet-related  companies in  particular,
have  experienced  extreme  volatility  that  often  has been  unrelated  to the
operating  performance  of such  companies.  These  broad  market  and  industry
fluctuations  may  adversely  affect the price of our stock,  regardless  of our
operating performance.

                                 USE OF PROCEEDS

     All proceeds  from the sale of the Shares are solely for the account of the
selling shareholders.  Accordingly,  we will not receive any proceeds from sales
of the Shares.

                ISSUANCE OF COMMON STOCK TO SELLING SHAREHOLDERS

     On April 15, 1999,  we issued an aggregate of 82,000 shares of common stock
to shareholders of Haggle Online,  Inc., a Delaware  corporation,  pursuant to a
merger agreement. Under the terms of the merger agreement,  Haggle Online became
a wholly-owned subsidiary of Go2Net.

     On April 28, 1999, we issued an aggregate of 300,000 shares of common stock
to shareholders  of USA Online,  Inc., a New Jersey  corporation,  pursuant to a
merger agreement.  Under the terms of the merger agreement,  USA Online became a
wholly-owned subsidiary of Go2Net.

     On May 13, 1999,  we issued an aggregate of 226,626  shares of common stock
to  shareholders of IQC  Corporation,  a California  corporation,  pursuant to a
merger  agreement.  Under  the  terms  of the  merger  agreement,  IQC  became a
wholly-owned subsidiary of Go2Net.

     On July 1, 1999,  we issued an aggregate of 903,888  shares of common stock
to shareholders of Authorize.Net Corporation, a Utah corporation,  pursuant to a
merger  agreement.  Under  the  terms  of the  merger  agreement,  Authorize.Net
Corporation  was  merged  with and into 3I  Acquisition  Corp.,  a  wholly-owned
subsidiary of Go2Net.

                              PLAN OF DISTRIBUTION

     Shares of common stock covered  hereby may be offered and sold from time to
time  by  the  selling   shareholders.   The  selling   shareholders   will  act
independently of us in making  decisions with respect to the timing,  manner and
size of each sale.  The selling  shareholders  may sell the Shares being offered
hereby as follows: (i) on The Nasdaq National Market, or otherwise at prices and
at terms
                                      15
<PAGE>

then  prevailing or at prices related to the then current market price;  or (ii)
in private sales at negotiated  prices  directly or through a broker or brokers,
who may act as agent or as  principal  or by a  combination  of such  methods of
sale.
<TABLE>
        <S>       <C>

        o         on any of the United States securities exchanges where our capital stock is listed, including The Nasdaq National
                  Market;

        o         in the over-the-counter market;

        o         in transactions other than on such exchanges or in the over-the-counter market;

        o         in connection with short sales of the Shares;

        o         by pledge to secure debts and other obligations;

        o         in connection with the writing of non-traded and exchange-traded call options, in hedge transactions and in
                  settlement of other transactions in standardized or over-the-counter options; or

        o         in a combination of any of the above transactions.
</TABLE>

         The  selling  shareholders  may sell  their  shares  at  market  prices
prevailing  at the time of sale,  at prices  related to such  prevailing  market
prices, at negotiated prices or at fixed prices.

         The selling  shareholders may use  broker-dealers to sell their shares.
If this happens,  broker-dealers  will either  receive  discounts or commissions
from the selling shareholders,  or they will receive commissions from purchasers
of shares for whom they acted as agents.

         We have  agreed  to keep  the  Registration  Statement  of  which  this
prospectus constitutes a part effective until July 1, 2000. No sales may be made
pursuant to this  prospectus  after such date unless we amend or supplement this
prospectus   to   indicate   that  it  has  agreed  to  extend  such  period  of
effectiveness. There can be no assurance that the selling shareholders will sell
all or any of the shares of common stock offered hereunder.

                              SELLING SHAREHOLDERS

         All  shares  of  common  stock  registered  for sale  pursuant  to this
prospectus are owned by the selling  shareholders as the former  shareholders of
Haggle  Online,  USA  Online,  IQC and  Authorize.net  and were  acquired by the
selling  shareholders in connection with the Haggle Online,  USA Online, IQC and
Authorize.net   mergers.  None  of  the  selling  shareholders  has  a  material
relationship  with us,  except  that some  selling  shareholders  are or will be
employees of Go2Net.

         The following  table sets forth relevant  information  known to us with
respect to beneficial ownership of Go2Net's common stock as of July 12, 1999, by
each  selling  shareholder.   The  following  table  assumes  that  the  selling
shareholders  sell all of the Shares.  Go2Net is unable to  determine  the exact
number of Shares that actually will be sold.
<TABLE>
<CAPTION>

                                                                                 SHARES WHICH
                                               SHARES BENEFICIALLY                MAY BE SOLD                     SHARES
                                                      OWNED                      PURSUANT TO               BENEFICIALLY OWNED
                                               PRIOR TO OFFERING(1)          THIS PROSPECTUS (2)        AFTER OFFERING (3)
                                               --------------------          -------------------        ------------------
<S>                                        <C>                <C>                   <C>                   <C>              <C>


SELLING SHAREHOLDER                         NUMBER            PERCENT                                     NUMBER           PERCENT

FORMER HAGGLE SHAREHOLDERS

Doug Salot                                   73,800              *                   73,800                    0              *

Carol Feigenbaum                              8,200              *                    8,200                    0              *

FORMER USA ONLINE SHAREHOLDERS

Tian Shan Zhan                              112,000              *                  112,000                    0              *

Zigiang Guo                                  70,000              *                   70,000                    0              *

Ya Qi Li                                     48,000              *                   48,000                    0              *

                                       16

<PAGE>



Zhongwei Zhu                                 36,400              *                   36,400                    0              *

Hong Shi                                     26,400              *                   26,400                    0              *

Jun Ye                                        7,200              *                    7,200                    0              *

FORMER IQC SHAREHOLDERS

Goldenwood International, Inc.               92,916              *                   92,916                    0              *

Eric Wu                                      12,950              *                   12,950                    0              *

Jeff Wu                                       9,712              *                    9,712                    0              *

Eng Tai Wu                                    9,712              *                    9,712                    0              *

I Wei Lai                                     4,208              *                    4,208                    0              *

Yong  Chun Tang                              19,426              *                   19,426                    0              *

Cubic Science, Inc.                           6,476              *                    6,476                    0              *

Jen  Chun Lo                                 19,426              *                   19,426                    0              *

Daqi Lu (4)                                  51,800              *                   25,900                    25,900         *

Weihua Xu (4)                                51,800              *                   25,900                    25,900         *

FORMER AUTHORIZE.NET SHAREHOLDERS

David O. Heaps                              302,841              *                  302,841                    0              *

W. Jeffrey Knowles                          302,841              *                  302,841                    0              *

W. Eric Carlborg                             38,828              *                   38,828                    0              *

Russell H. Day                               23,295              *                    9,467                    13,828         *

InSight Capital Partners III, L.P.           52,103              *                   52,103                    0              *

Steven G. Hatch                               8,415              *                    8,415                    0              *

Patrick O'Keefe                               8,415              *                    8,415                    0              *

Scott R. Nelson                               8,415              *                    8,415                    0              *

Jeffrey Klemin                                8,415              *                    8,415                    0              *

Jeffrey Orr                                   8,415              *                    8,415                    0              *

Gerald M. Williams                            1,262              *                    1,262                    0              *

Galde L. Tregaskis                           27,349              *                   27,349                    0              *

Home Realty Group Inc.                       24,719              *                   24,719                    0              *

Mann L. C.                                    4,734              *                    4,734                    0              *

Larry E. and Janice Jensen                    6,837              *                    6,837                    0              *

David L. and Carol M. Hatch                   6,417              *                    6,417                    0              *

Boyd and Sharon McKnight                      6,837              *                    6,837                    0              *

Ron and Kathy Carlile                         6,837              *                    6,837                    0              *

Kerry and Carol Collings                      8,415              *                    8,415                    0              *

Christian Lovejoy                            10,519              *                   10,519                    0              *

Hugh G. Judge                                10,519              *                   10,519                    0              *

Lynn Turner                                   5,259              *                    5,259                    0              *

                                       17

<PAGE>



Ann T. Reffel                                 1,052             *                     1,052                    0              *

Justin and Melissa O'Driscoll                 1,052             *                     1,052                    0              *

Harvey W. and Patricia A. Hutchings           5,259             *                     5,259                    0              *

Nancy V. Emmons                               2,630             *                     2,630                    0              *

American Pension Services
  FUB Custodian For Nancy V. Emmons
  IRA # 3151                                  2,630             *                     2,630                    0              *

Kirk J. Dunn                                    263             *                       263                    0              *

Geoffrey G. Griffin                           4,208             *                     4,208                    0              *

Randy Burnyeat                                2,104             *                     2,104                    0              *

Jon C. H. Jordan                              4,208             *                     4,208                    0              *

Ellen Tregaskis                               4,208             *                     4,208                    0              *

Evan and Lisa Barrow                          5,259             *                     5,259                    0              *

Darlene Luke                                  3,156             *                     3,156                    0              *

</TABLE>

*   Less than 1.0% of the Company's outstanding Common Stock.

(1)      The number and percentage of shares  beneficially  owned was determined
         in accordance  with Rule 13d-3 of the Exchange Act, and the information
         is not  necessarily  indicative of  beneficial  ownership for any other
         purpose. Under Rule 13d-3,  beneficial ownership includes any shares as
         to which the  individual  has sole or shared voting power or investment
         power and also any shares which the individual has the right to acquire
         within 60 days of the date of this  Prospectus  through the exercise of
         any stock  option or other  right.  Unless  otherwise  indicated in the
         footnotes,  each person has sole voting and investment power (or shares
         such powers with his or her spouse) with respect to the shares shown as
         beneficially owned.

(2)      Includes an  aggregate of 224,068  shares of Common Stock  beneficially
         owned by the selling  shareholders  that have been  deposited in escrow
         pursuant to the Haggle Online, USA Online, IQC and Authorize.Net Merger
         Agreements,  to secure the  indemnification  obligations of the selling
         shareholders.  The  escrowed  shares  may not be  sold  by the  selling
         shareholders until they are released from the escrow.

(3)      Assumes that each selling  shareholder  will sell all of the Shares set
         forth  above  under   "Shares  Which  May  Be  Sold  Pursuant  to  This
         Prospectus".  There can be no assurance  that the selling  shareholders
         will sell all or any of the Shares offered under this prospectus.

(4)      Includes an aggregate of 25,900 options which are exercisable within 60
         days.

                                  LEGAL MATTERS

         The  validity  of the  Shares  offered  hereby  will be passed  upon by
Hutchins, Wheeler & Dittmar, A Professional Corporation,  Boston, Massachusetts,
counsel to the Company.

                                     EXPERTS

         Ernst & Young LLP,  independent  auditors,  have audited our  financial
statements  included  in our  Annual  Report  on Form  10-K for the  year  ended
September  30, 1998,  as set forth in their  report,  which is  incorporated  by
reference in this prospectus and elsewhere in the  registration  statement.  Our
financial  statements are incorporated by reference in reliance on Ernst & Young
LLP's report, given on their authority as experts in accounting and auditing. In
addition,  Ernst & Young LLP have  audited the  financial  statements  of Haggle
Online,  Inc. and USAOnline,  Inc.  included in our current report on Form 8-K/A
filed June 2, 1999, as set forth in their  reports,  which are  incorporated  by
reference in this prospectus and elsewhere in the  registration  statement.  The
financial statements of Haggle Online, Inc. and USAOnline, Inc. are incorporated
by  reference  in  reliance  on  Ernst & Young  LLP's  reports,  given  on their
authority as experts in accounting and auditing.


                                       18

<PAGE>


                       WHERE YOU CAN FIND MORE INFORMATION

         We have filed with the SEC a  registration  statement on Form S-3 under
the  Securities  Act of  1933.  This  prospectus  does  not  contain  all of the
information in the registration  statement. We have omitted certain parts of the
registration  statement,  as permitted by the rules and  regulations of the SEC.
Additionally,  we file annual,  quarterly and special reports,  proxy statements
and other  information  with the SEC. You may inspect and copy the  registration
statement,  including exhibits, and any reports, statements or other information
that we file at the SEC's  public  reference  rooms at 450 Fifth  Street,  N.W.,
Washington,  D.C.  20549.  You can call the SEC at  1-800-SEC-  0330 for further
information about the public reference rooms. In addition,  the SEC maintains an
Internet site  (http://www.sec.gov) that contains reports, proxy and information
statements,  and other information  regarding  issuers that file  electronically
with the SEC. Our common stock is quoted on the Nasdaq National Market. Reports,
proxy and information  statements and other information  concerning Go2Net, Inc.
may be inspected at the Nasdaq  Stock Market at 1735 K Street,  NW,  Washington,
D.C. 20006.

         The SEC allows us to "incorporate by reference" the information we file
with  them,  which  means  that  information  included  in  these  documents  is
considered  part of this  prospectus.  Information  that  we file  with  the SEC
subsequent  to the  date  of  this  prospectus  will  automatically  update  and
supersede this  information.  We  incorporate by reference the documents  listed
below and any future filings made with the SEC under Sections  13(a),  13(c), 14
or 15 of the Securities Exchange Act of 1934 until the selling shareholders have
sold all the shares.

         The  following  documents  filed  with  the  SEC  are  incorporated  by
reference in this prospectus:

         o Our Annual Report on Form 10-K for the year ended September 30, 1998,
filed on December 29, 1998.
<TABLE>
         <S>      <C>

         o        Our Current Reports on Form 8-K filed on January 12, 1999, April 12, 1999, May 3, 1999, May 28, 1999 and July 13,
                  1999.

         o        Our Current Reports on Form 8-K/A filed on July 2, 1999.

         o        Our Quarterly Reports on Form 10-Q for the quarters ended December 31, 1998 and March 31, 1999, filed on
                  February 16, 1999 and May 4, 1999.

         o The  description  of our common  stock set forth in our  Registration Statement on Form S-1, filed on December 31, 1996.
</TABLE>

         We will furnish  without  charge to you, on written or oral request,  a
copy  of any or all of the  documents  incorporated  by  reference,  other  than
exhibits to such  documents.  You should  direct any requests  for  documents to
Go2Net,  Inc.,  Attention:  Investor  Relations,  999 Third Avenue,  Suite 4700,
Seattle, Washington 98104, telephone: (206) 447-1595.



                                       19



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