DELTA BEVERAGE GROUP INC
10-Q, 1998-08-13
BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS
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                      SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, DC 20549

                               _________________

                                  FORM 10-Q




/X/  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED JUNE 30, 1998



/ /  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934



                     COMMISSION FILE NUMBER _____________


                   DELTA BEVERAGE GROUP, INC.
     (Exact Name of Registrant as Specified in Its Charter)
                                       
           DELAWARE                             75-2048317
 (State or Other Jurisdiction                (I.R.S. Employer
of Incorporation or Organization)          Identification No.)


         2221 DEMOCRAT ROAD, MEMPHIS, TENNESSEE 38132
 (Address of Principal Executive Offices, including Zip Code)

                         (901) 344-7100
     (Registrant's Telephone Number, including Area Code)


     As of August 12, 1998, the issuer had outstanding:  (i) 5,978.15 shares 
of Series AA Preferred Stock, $5,000 stated value, (ii) 20,301.87 shares of 
voting Common Stock, $.01 par value, and (iii) 32,949.93 shares of nonvoting 
Common Stock.

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<PAGE>

                       TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                              Page
                                                              ----
<S>                                                           <C>
PART I.......................................................    1

     ITEM 1.   Financial Statements..........................    1
     ITEM 2.   Management's Discussion and Analysis of 
               Financial Condition and Results of Operations.    6

PART II......................................................   11

     ITEM 6.   Exhibits and Reports on Form 8-K..............   11
</TABLE>


<PAGE>

                             PART I


ITEM 1.   Financial Statements

           DELTA BEVERAGE GROUP, INC. AND SUBSIDIARY
                  CONSOLIDATED BALANCE SHEETS

                           Unaudited

                     (Dollars in thousands)

<TABLE>
<CAPTION>
                                                      DECEMBER 31,      JUNE 30,
                                                          1997            1998
                                                      ------------      --------
<S>                                                   <C>               <C>
ASSETS

CURRENT ASSETS:
 Cash and cash equivalents                               $  4,680       $  4,995
 Receivables, net of allowance for doubtful
  accounts of $562 and $461
   Trade                                                   19,644         26,322
   Marketing and advertising                                7,228          4,796
   Other                                                    2,924          2,251
 Inventories, at cost                                      18,153         18,112
 Pallets, tanks and shells, at deposit value                6,340          6,390
 Prepaid expenses and other                                   986          3,044
 Deferred income taxes                                      5,747          5,554
                                                         --------       --------
   Total current assets                                    65,702         71,464
                                                         --------       --------

PROPERTY AND EQUIPMENT:
 Land                                                       4,639          4,662
 Buildings and improvements                                16,286         17,718
 Machinery and equipment                                   90,211         99,623
                                                         --------       --------
                                                          111,136        122,003
 Less accumulated depreciation and amortization           (55,880)       (59,913)
                                                         --------       --------
                                                           55,256         62,090
                                                         --------       --------

OTHER ASSETS:
 Cost of franchises in excess of net assets
  acquired, net of accumulated amortization
  of $50,652 and $52,471                                  112,634        110,815
 Deferred income taxes                                     19,481         20,750
 Deferred financing costs and other                         7,841          9,063
                                                         --------       --------
                                                          139,956        140,628
                                                         --------       --------
                                                         $260,914       $274,182
                                                         --------       --------
                                                         --------       --------
</TABLE>

     The accompanying notes are an integral part of these balance sheets.


                                      1

<PAGE>

              DELTA BEVERAGE GROUP, INC. AND SUBSIDIARY
               CONSOLIDATED BALANCE SHEETS (CONTINUED)

                              Unaudited

            (Dollars in thousands, except per share data)

<TABLE>
<CAPTION>
                                                        DECEMBER 31,   JUNE 30,
                                                           1997          1998
                                                        ------------   --------
<S>                                                     <C>            <C>
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
 Revolving credit line and current maturities 
  of long-term debt                                      $    215       $  5,775
 Accounts payable                                           9,530         14,357
 Accrued liabilities                                       16,088         17,582
                                                         --------       --------
     Total current liabilities                             25,833         37,714
                                                         --------       --------

LONG-TERM DEBT AND OTHER LIABILITIES                      170,189        172,783

MINORITY INTEREST                                           4,575          3,975

STOCKHOLDERS' EQUITY:
 Preferred stock:
  Series AA, $5,000 stated value, 30,000 shares
   authorized, 5,802.77 and 5,978.15 shares
   issued and outstanding                                  29,014         29,891
 Common stock:
  Voting, $.01 par value, 60,000 shares authorized,
   20,301.87 shares issued and outstanding                      -              -
  Nonvoting, $.01 par value, 35,000 shares authorized,
   32,949.93 shares issued and outstanding                      -              -
  Additional paid-in capital                              115,765        115,765
  Accumulated deficit                                     (84,456)       (85,942)
  Deferred compensation                                        (6)            (4)
                                                         --------       --------
                                                           60,317         59,710
                                                         --------       --------
                                                         $260,914       $274,182
                                                         --------       --------
                                                         --------       --------
</TABLE>

    The accompanying notes are an integral part of these balance sheets.


                                      2

<PAGE>

                  DELTA BEVERAGE GROUP, INC. AND SUBSIDIARY
                    CONSOLIDATED STATEMENTS OF OPERATIONS

                                  Unaudited

                            (Dollars in thousands)

<TABLE>
<CAPTION>
                                                           THREE MONTHS ENDED              SIX MONTHS ENDED
                                                                JUNE 30                        JUNE 30
                                                         -------------------------    -------------------------
                                                            1997           1998          1997           1998
                                                         ----------     ----------    ----------     ----------
<S>                                                      <C>            <C>           <C>            <C>
OPERATIONS:
    Net sales                                            $  85,867      $  96,045     $  157,147     $  171,778
    Cost of sales                                           57,437         65,867        105,715        119,259
                                                         ---------      ---------     ----------     ----------
        Gross profit                                        28,430         30,178         51,432         52,519

    Selling, general and administrative expenses            20,291         22,369         40,617         43,368
    Amortization of franchise costs and other
      intangibles                                              911            912          1,825          1,824
                                                         ---------      ---------     ----------     ----------
        Operating income                                     7,228          6,897          8,990          7,327
                                                         ---------      ---------     ----------     ----------

OTHER EXPENSES:
    Interest                                                 4,515          4,718          8,906          9,358
    Other, net                                                   6              3            117             57
                                                         ---------      ---------     ----------     ----------
                                                             4,521          4,721          9,023          9,415
                                                         ---------      ---------     ----------     ----------

INCOME (LOSS) BEFORE INCOME TAXES
  AND MINORITY INTEREST                                      2,707          2,176            (33)        (2,088)
    Income tax (provision) benefit                            (360)        (1,430)           564          1,264
    Minority interest, net of taxes                           (197)           (77)           (19)           214
                                                         ---------      ---------     ----------     ----------

NET INCOME (LOSS)                                        $   2,150      $     669     $      512     $     (610)
                                                         ---------      ---------     ----------     ----------
                                                         ---------      ---------     ----------     ----------
</TABLE>

        The accompanying notes are an integral part of these statements.


                                      3

<PAGE>

                 DELTA BEVERAGE GROUP, INC. AND SUBSIDIARY
                   CONSOLIDATED STATEMENTS OF CASH FLOWS
                      FOR THE SIX MONTHS ENDED JUNE 30

                                 Unaudited
                           (Dollars in thousands)

<TABLE>
<CAPTION>
                                                               1997          1998
                                                            --------       --------
<S>                                                         <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net income (loss)                                          $    512       $   (610)
 Adjustments to reconcile net income (loss) to net cash
  provided by operating activities:
   Depreciation and amortization                               5,677          6,558
   Non-cash interest on long-term debt                         2,682          2,879
   Change in deferred income taxes                              (670)        (1,076)
   Minority interest, before taxes                               126           (258)
   Net (payments) expense under deferred compensation plans     (149)           529
   Changes in current assets and liabilities:
    Receivables                                               (3,160)        (3,573)
    Inventories                                               (4,356)            41
    Pallets, tanks, and shells                                   148            (50)
    Prepaid expenses and other                                (1,309)        (2,058)
    Accounts payable and accrued liabilities                   1,730          5,992
                                                             -------        -------
     Net cash provided by operating activities                 1,231          8,374
                                                             -------        -------

CASH FLOWS FROM INVESTING ACTIVITIES:
 Capital expenditures                                         (9,238)       (10,928)
 Purchase of other assets                                       (942)        (2,164)
 Proceeds from sales of property and equipment                    30             37
 Other                                                           (98)           (21)
                                                             -------        -------
  Net cash used in investing activities                      (10,248)       (13,076)
                                                             -------        -------

CASH FLOWS FROM FINANCING ACTIVITIES:
 Borrowings under revolving line of credit                    12,000         10,000
 Payments on revolving line of credit                         (7,000)        (4,500)
 Principal payments on long-term debt and other
  liabilities                                                   (347)          (141)
 Cash distribution to minority interest holder                  (266)          (342)
                                                             -------        -------
  Net cash provided by financing
   activities                                                  4,387          5,017
                                                             -------        -------


NET CHANGE IN CASH AND CASH EQUIVALENTS                       (4,630)           315
CASH AND CASH EQUIVALENTS, beginning of period                12,171          4,680
                                                             -------        -------
CASH AND CASH EQUIVALENTS, end of period                    $  7,541       $  4,995
                                                             -------        -------
                                                             -------        -------
</TABLE>

        The accompanying notes are an integral part of these statements.
                                       

                                      4

<PAGE>

                    DELTA BEVERAGE GROUP, INC. AND SUBSIDIARY
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                   Unaudited

1.        BASIS OF PRESENTATION:

The accompanying unaudited consolidated financial statements of Delta 
Beverage Group, Inc. (the "Company", a Delaware corporation) and subsidiary 
(collectively, the "Companies") have been prepared in accordance with 
generally accepted accounting principles for interim financial information 
and, in the opinion of management, include all adjustments (consisting of 
normal and recurring adjustments) which are considered necessary for a fair 
presentation of financial position, results of operations and cash flows as 
of June 30, 1998, and for all interim periods presented.  These condensed 
interim financial statements do not include all of the financial information 
and disclosures required by generally accepted accounting principles for 
complete financial statements, and should be read in conjunction with the 
Companies' audited consolidated financial statements and related notes 
thereto for the year ended December 31, 1997.  Also, the results of 
operations for the interim periods presented may not be indicative of the 
results for the entire year.

2.        RECLASSIFICATIONS:

Certain prior year balances have been reclassified to conform to the current 
year presentation.

3.        PREFERRED STOCK:

Authorized preferred stock consists of 30,000 designated Series AA preferred 
shares.  Series AA preferred stockholders receive cumulative dividends at an 
annual rate of 6% based on the $5,000 stated value per share.  Dividends are 
paid quarterly in cash or in additional shares of Series AA preferred stock. 
During the six months ended June 30, 1998, the Company issued additional 
preferred shares as payment-in-kind dividends on preferred stock of 
approximately $877,000.  The additional preferred shares are included in 
stockholders' equity as of June 30, 1998.

4.        LONG-TERM DEBT AND OTHER LIABILITIES:

The Company maintains a $30.0 million bank revolving line of credit which 
matures on December 16, 2001, and bears interest, at the Company's option, at 
LIBOR or a defined margin over the higher of (1) the bank's prime rate or (2) 
the federal funds rate plus 0.5%.  Borrowings are limited to the sum of 
approximately 80% of the Company's eligible receivables and approximately 50% 
of the Company's eligible inventory.  The line of credit includes a $10.0 
million limit for the issuance of letters of credit.  Borrowings under the 
line are secured by the Company's accounts receivable and inventory.  
Borrowings outstanding under the line of credit approximated $5.5 million as 
of June 30, 1998.


                                      5

<PAGE>

ITEM 2.   Management's Discussion and Analysis of Financial Condition and
          Results of Operations

     THE FOLLOWING DISCUSSION AND ANALYSIS DESCRIBES CERTAIN FACTORS 
AFFECTING THE RESULTS OF OPERATIONS OF DELTA BEVERAGE GROUP, INC. (THE 
"COMPANY") FOR THE FISCAL QUARTER AND SIX MONTHS ENDED JUNE 30, 1998, AND ITS 
FINANCIAL CONDITION AS OF JUNE 30, 1998.  THIS DISCUSSION AND ANALYSIS SHOULD 
BE READ IN CONJUNCTION WITH THE COMPANY'S ANNUAL REPORT ON FORM 10-K FOR THE 
FISCAL YEAR ENDED DECEMBER 31, 1997.

     CERTAIN OF THE STATEMENTS IN THE FOLLOWING DISCUSSION CONSTITUTE 
FORWARD-LOOKING STATEMENTS WHICH ARE MADE PURSUANT TO THE SAFE HARBOR 
PROVISIONS OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.  VARIOUS 
FACTORS MAY CAUSE ACTUAL RESULTS OF OPERATIONS AND FINANCIAL CONDITION TO 
VARY SIGNIFICANTLY FROM THOSE EXPRESSED IN ANY FORWARD-LOOKING STATEMENT MADE 
HEREIN OR IN OTHER REPRESENTATIONS MADE BY THE COMPANY'S MANAGEMENT OR BY 
OTHERS ON BEHALF OF THE COMPANY.  PLEASE REFER TO THE COMPANY'S ANNUAL  
REPORT ON FORM 10-K FOR THE FISCAL YEAR ENDED DECEMBER 31, 1997, FOR A 
DESCRIPTION OF THE FACTORS KNOWN TO THE COMPANY THAT MAY CAUSE ACTUAL RESULTS 
TO VARY.

GENERAL BUSINESS OVERVIEW

     Delta Beverage Group, Inc., a Delaware corporation, was acquired by its 
current owners in March 1988.  The Company has accomplished a number of 
business combinations since 1988, the most significant of which have been (i) 
combining in 1992 its PepsiCo based sales operation in southern Louisiana 
with a Seven-Up based sales operation in the same territory through a joint 
venture in which the Company is majority owner and managing venturer and (ii) 
acquiring in April 1995 the distribution rights for Miller products in a 
significant portion of the joint venture territory.

     The Company's primary measurement of unit volume is franchise case 
sales, which are case-sized quantities of the various packages in which 
products are produced.  Franchise case sales refers to physical cases of 
beverages sold. The Company also sells premix or draft products 
(ready-to-serve beverages which are sold in tanks or kegs) and postmix 
products (fountain syrups to which carbonated water must be added). Premix 
and postmix products, while effectively containing the identical beverages as 
packaged product, are not included in case sales measurements as they are not 
the primary focus of the Company's selling efforts.

     The Company's primary source of revenue is franchise case sales, which 
are sales of the Company's branded products directly to retailers whether of 
package, premix or postmix configuration.  Another source of revenue is 
contract sales, which are sales, primarily of products in cans, to 
unaffiliated companies that hold soft drink franchises.  Contract sales, 
which historically represent approximately 10.0% of total net sales and may 
fluctuate from year to year, are made at relatively low prices and gross 
profit margins due to the competition for such sales.  Contract sales are not 
a primary focus of management in determining the Company's business strategy. 
 As a result, management believes that changes in franchise case sales more 
accurately measure growth than changes in total net sales.

RESULTS OF OPERATIONS

QUARTER ENDED JUNE 30, 1998, COMPARED TO QUARTER ENDED JUNE 30, 1997

     Net sales, excluding contract sales, for the three months ended June 30, 
1998, increased by 8.4% to $84.8 million compared to $78.2 million for the 
same period in 1997.  The increase was due primarily to a 7.6% increase in 
franchise case sales, of which (i) 7.3% was attributable to increased sales 
of the Company's soft drink products, and (ii) 0.3% was attributable to 
increased sales of the Company's beer products.  


                                      6

<PAGE>

Consumer demand for single-serve soft drink products grew in part due to the 
expanded placement of single-serve marketing equipment.  Consumers also took 
advantage of the increased promotion of take-home soft drink products.  
Average unit selling price for soft drink products was 1.5% higher and for 
beer products was 0.7% lower.  The increase in average unit selling price for 
soft drink products represents a 7.9% increase in the price of single-serve 
packages offset by the Company's take-home soft drink packages.  Contract 
sales for the three months ended June 30, 1998, increased 46.9% compared to 
the same period in 1997 due to the addition of bottled product sales to an 
existing can product customer.  Contract sales represented 11.8% of net sales 
for the three months ended June 30, 1998, as contrasted to 8.9% of net sales 
for the same period in 1997.  As a result of the foregoing, aggregate net 
sales for the three months ended June 30, 1998, increased 11.9% to $96.0 
million compared to $85.9 million for the same period in 1997.

     Cost of sales for the three months ended June 30, 1998, increased to 
$65.9 million compared to $57.4 million for the same period in 1997.  The 
increase was due primarily to the increase in contract net sales (although at 
thin margins) and the 7.6% increase in franchise case sales.  In addition, 
unit prices for certain soft drink raw materials, principally packaging 
materials and concentrate, increased.  As a percentage of net sales, cost of 
sales for the three months ended June 30, 1998, increased to 68.6% compared 
to 66.9% for the same period in 1997, reflecting the increase in low margin 
contract production.  As a result of the foregoing, gross profit for the 
three months ended June 30, 1998, was $30.2 million or 6.1% greater than the 
gross profit of $28.4 million for the same period in 1997.

     Selling, general, and administrative expenses for the three months ended 
June 30, 1998, increased to $22.4 million compared to $20.3 million for the 
same period in 1997.  Selling, general, and administrative expenses are 
comprised of selling, distribution and warehousing expenses ("S&D"), 
advertising and marketing expenses, and general and administrative expenses 
("G&A").  S&D increased by $1.1 million  due to expenses related to the 
increased franchise case sales and an emphasis on the placement of equipment 
dedicated to single-serve packages of soft drinks, including depreciation of 
the equipment.  G&A increased by $1.0 million due primarily to increased 
personnel costs and provisions of certain expense reserves related to 
accounts receivable and self-insurance.

     As a result of the above factors, income from operations for the three 
months ended June 30, 1998, decreased to $6.9 million, or 7.2% of net sales, 
compared to $7.2 million, or 8.4% of net sales, for the same period in 1997. 
The Company's operating results are affected by seasonal demand for its 
products which generally results in higher sales and operating income in the 
second and third quarters of each fiscal year.

     Interest expense for the three months ended June 30, 1998, increased to 
$4.7 million from $4.5 million for the same period in 1997.  The increase is 
due in large part to the additional interest associated with additional "PIK 
Notes" issued by the Company to pay the interest on the Subordinated Notes. 
The increase is also due to greater usage (based on number of days used) of 
the Company's credit facility to fund the expanded placement of marketing 
equipment.

     As a result of the above factors, the Company had income before income 
taxes and minority interest of $2.2 million for the three months ended June 
30, 1998, compared to $2.7 million for the same period in 1997.

     The Company's effective income tax rate differs from statutory rates due 
to several factors.  The most significant factors are the 
non-tax-deductibility of franchise cost amortization and separate reporting 
of the income tax effect of minority interest.  The effective income tax rate 
provision for the three months ended June 30, 1998, is greater than for the 
same period in 1997 because these factors are more significant to the 
reported pre-tax results.


                                      7

<PAGE>

     As a result of the foregoing factors, the Company had net income of 
$700,000 for the three months ended June 30, 1998, compared to net income of 
$2.2 million for the same period in 1997.

SIX MONTHS ENDED JUNE 30, 1998, COMPARED TO SIX MONTHS ENDED JUNE 30, 1997

     Net sales, excluding contract sales, for the six months ended June 30, 
1998, increased by 5.3% to $151.9 million compared to $144.2 million for the 
same period in 1997.  The increase was due in part to a 3.5% increase in 
soft-drink franchise case sales.  There was strong consumer demand for the 
Company's soft drink products in single-serve packages which was in part the 
result of expanded placement of single-serve marketing equipment.  The effect 
of the demand for single-serve packages was, however,  partially offset by 
the effect of competition on net pricing in the Company's take-home soft 
drink packages. Contract net sales for the six months ended June 30, 1998, 
increased 53.7% compared to the same period in 1997.  As a result of the 
foregoing, total net sales for the six months ended June 30, 1998, increased 
9.3% to $171.8 million compared to $157.1 million for the same period in 1997.

     Cost of sales for the six months ended June 30, 1998, increased to 
$119.3 million compared to $105.7 million for the same period in 1997.  The 
increase was due primarily to a increase in the unit prices paid by the 
Company for certain soft drink raw materials, principally packaging materials 
and concentrate, as well as by the higher unit cost of purchasing beer from 
breweries and by the 3.6% increase in franchise case sales.  As a percentage 
of net sales, cost of sales for the six months ended June 30, 1998, increased 
to 69.4% compared to 67.3% for the same period in 1997.  The improved margin 
associated with single-serve packages of soft drinks and the increase in soft 
drink franchise case sales resulted in gross profit for the six months ended 
June 30, 1998, of $52.5 million or 2.1% greater than the gross profit of 
$51.4 million for the same period in 1997.

     Selling, general, and administrative expenses for the six months ended 
June 30, 1998, increased to $43.4 million compared to $40.6 million for the 
same period in 1997.  S&D increased by $1.7 million due to expenses related 
to the increased franchise case sales and the emphasis on the placement of 
equipment dedicated to single-serve packages of soft drinks, including 
depreciation of the equipment.  G&A increased by $1.1 million due to 
increased personnel costs and provisions for accounts receivable and 
self-insurance.

     As a result of the above factors, income from operations for the six 
months ended June 30, 1998, decreased to $7.3 million, or 4.3% of net sales, 
from $9.0 million, or 5.7% of net sales, for the same period in 1997.  The 
Company's operating results are affected by seasonal demand for its products 
which generally results in higher sales and operating income in the second 
and third quarters of each fiscal year.

     Interest expense for the six months ended June 30, 1998, increased to 
$9.4 million from $8.9 million for the same period in 1997.  The increase is 
due in large part to the additional interest associated with additional "PIK 
Notes" issued by the Company to pay the interest on the Subordinated Notes.  
The increase is also due to greater usage (based on number of days used) of 
the Company's credit facility to fund the expanded placement of marketing 
equipment.

     As a result of the above factors, the Company had a loss before income 
taxes and minority interest of $2.1 million for the six months ended June 30, 
1998, compared to a loss before income taxes and minority interest of $33,000 
for the same period in 1997.


                                      8

<PAGE>

     The Company's effective income tax rate differs from statutory rates due 
to several factors.  The most significant factors are the 
non-tax-deductibility of franchise cost amortization and separate reporting 
of the income tax effect of minority interest.  The effective income tax rate 
(benefit) for the six months ended June 30, 1998, is greater than for the 
same period in 1997 because these factors are less significant to the 
reported pre-tax results.

     As a result of the foregoing factors, the Company had net loss of 
$610,000 for the six months ended June 30, 1998, compared to net income of 
$512,000 for the same period in 1997.

FINANCIAL CONDITION, LIQUIDITY, AND CAPITAL RESOURCES

     The Company is highly leveraged, and there are no significant reductions 
in debt scheduled before December 2003.  The Company's principal use of funds 
until 2003 will be the payment of interest and investment in capital assets 
and strategic acquisitions.  It is expected that the Company's primary source 
of funds for its future activities will be funds from operations.  While the 
Company does not currently anticipate utilizing the funds available under its 
credit agreement for other than seasonal working capital requirements, such 
funds may be used to augment operating cash flow.  Pursuant to the credit 
agreement, the Company has a borrowing capacity of up to $30.0 million, 
including $10.0 million available for the issuance of letters of credit.  At 
June 30, 1998, letters of credit of $9.2 million had been issued and $5.5 
million had been drawn for seasonal working capital requirements.  The credit 
facility will mature in 2001.

     The Company had cash of $5.0 million and working capital of $34.5 
million at June 30, 1998, compared to cash of $4.7 million and working 
capital of $35.4 million at December 31, 1997.  Working capital represents 
current assets (excluding cash and cash equivalents) less current liabilities 
(excluding advances under the credit agreement, current maturities of 
long-term debt, and other long-term liabilities).

     The $300,000 increase in cash from December 31, 1997, to June 30, 1998, 
resulted from net cash provided by operations of $8.4 million, augmented by 
$5.0 million provided by financing activities, less the cash used in 
investing activities of $13.1 million during the six months ended June 30, 
1998.  The cash provided by operations included a $900,000 decrease in 
working capital. In the same period in 1997, cash decreased by $4.6 million, 
decrease represented net cash provided by operations of $1.2 million, plus 
$4.4 million of additional cash provided by financing activities, less $10.2 
million of cash used in investing activities.

     Cash used in investing activities of $13.1 million during the six months 
ended June 30, 1998, represented a $2.8 million increase over cash used in 
the same period of 1997.  The increase in cash used was primarily related to 
capital expenditures for marketing equipment related to single-serve packages 
of soft drinks and to expenditures for long-term marketing agreements.  
Capital expenditures of this type will be less significant in the balance of 
fiscal year 1998.

     Financing activities during the six months ended June 30, 1998, provided 
$5.0 million in net cash which represented a $600,000 increase over the $4.4 
million in net cash provided during the same period of 1997.  This increase 
in net cash provided resulted from credit agreement net advances of $5.5 
million, offset by long-term debt repayments and distributions to the 
minority interest holder aggregating $500,000.


                                      9

<PAGE>

     Management believes that the Company's production facilities will be 
sufficient to meet anticipated unit growth for the next several years. 
Accordingly, management anticipates that capital expenditures in respect of 
such facilities will consist of expenditures to maintain operating 
efficiency. Capital expenditures will be required primarily for the Company's 
automobile and truck fleet, vending machines, and routine plant, bottling, 
and canning equipment additions.  During the six months ended June 30, 1998 
and 1997, capital expenditures totaled $10.9 million and $9.2 million, 
respectively.  The Company anticipates that capital expenditures will total 
approximately $15.0 million for fiscal year 1998 and will be reduced 
significantly in fiscal year 1999.

     Management believes that the Company's future operating activities will 
generate sufficient cash flows to repay borrowings under the credit agreement 
as they become due and payable.  However, based on such anticipated operating 
results, management does not expect that the Company's future operating 
activities will generate sufficient cash flows to repay in their entirety its 
Senior Notes payable (with a balance of $120.0 million at June 30, 1998) at 
their maturity on December 15, 2003.  While management believes that the 
Company will be able to refinance the Senior Notes at or prior to their 
maturity, or raise sufficient funds through equity or asset sales to repay 
such indebtedness, or effect a combination of the foregoing, there can be no 
assurance that it will be able to do so.

     The Company had Subordinated Notes payable with a balance of $46.0 
million at June 30, 1998, which mature on December 23, 2003.  However, the 
maturity of the Subordinated Notes can be extended to December 23, 2004, and 
then to December 23, 2005, if any debt incurred to refinance the Company's 
1993 Senior Notes is then outstanding.  The Subordinated  Notes have an 
interest rate of 11.0% which can be paid under certain conditions with 
additional Subordinated Notes ("PIK Notes").  Management expects those 
conditions will exist until December 1998 and that it will make payments of 
interest in PIK Notes to conserve cash.  Management does not expect that the 
Company's future operating activities will generate sufficient cash flows to 
repay the Subordinated Notes at their maturity.  While management believes 
that the Company will be able to refinance the Subordinated Notes, including 
any PIK Notes, at or prior to their maturity, or raise sufficient funds 
through equity or asset sales to repay such indebtedness, or effect a 
combination of the foregoing, there can be no assurance that it will be able 
to do so.                             


                                      10

<PAGE>

                                    PART II

ITEM 6.   Exhibits and Reports on Form 8-K

          (a) Exhibit 27.1 - Financial Data Schedule

          (b) Not applicable


                                      11

<PAGE>

                                   SIGNATURES


      Pursuant to the requirements of the Securities Exchange Act of 1934, 
the registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized on August 12, 1998.


                                        DELTA BEVERAGE GROUP, INC.


                                        By: /s/ John F. Bierbaum
                                            ------------------------------
                                            John F. Bierbaum
                                            Chief Financial Officer


                                      12

<PAGE>

                                 EXHIBIT INDEX

<TABLE>
<CAPTION>

EXHIBIT
NUMBER          DESCRIPTION
- -------         ------------
<S>             <C>
   27.1         Financial Data Schedule

</TABLE>


                                      13


<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               JUN-30-1998
<CASH>                                           4,995
<SECURITIES>                                         0
<RECEIVABLES>                                   33,830
<ALLOWANCES>                                       461
<INVENTORY>                                     18,112
<CURRENT-ASSETS>                                71,464
<PP&E>                                         122,003
<DEPRECIATION>                                  59,913
<TOTAL-ASSETS>                                 274,182
<CURRENT-LIABILITIES>                           37,714
<BONDS>                                        178,558
                                0
                                     29,891
<COMMON>                                             0
<OTHER-SE>                                      29,891
<TOTAL-LIABILITY-AND-EQUITY>                   274,182
<SALES>                                        171,778
<TOTAL-REVENUES>                               171,778
<CGS>                                          119,259
<TOTAL-COSTS>                                  119,259
<OTHER-EXPENSES>                                45,249
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               9,358
<INCOME-PRETAX>                                (2,088)
<INCOME-TAX>                                   (1,264)
<INCOME-CONTINUING>                              (610)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     (610)
<EPS-PRIMARY>                                  (27.92)
<EPS-DILUTED>                                  (27.92)
        

</TABLE>


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