DELTA BEVERAGE GROUP INC
8-K, 1999-06-28
BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS
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                          SECURITIES AND EXCHANGE COMMISSION
                               WASHINGTON, D.C.  20549

                               -----------------------

                                      FORM 8-K


                                   CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF THE
                          SECURITIES EXCHANGE ACT OF 1934




                                   JUNE 28, 1999
                  Date of report (Date of earliest event reported)


                             DELTA BEVERAGE GROUP, INC.
                 (Exact Name of Registrant as Specified in Charter)



            DELAWARE                __________               75-2048317
  (State or Other Jurisdiction     (Commission             (IRS Employer
       of Incorporation)           File Number)        Identification Number)




                                  2221 DEMOCRAT ROAD
                               MEMPHIS, TENNESSEE 38132
             (Address of Principal Executive Offices, including Zip Code)




                                    (901) 344-7100
                 (Registrant's Telephone Number, including Area Code)

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ITEM 5    OTHER EVENTS

     Reference is made to the press release issued to the public by Delta
     Beverage Group, Inc. on June 25, 1999, and attached hereto as an exhibit,
     relating to the agreement in principle to combine with Pepsi-Cola Puerto
     Rico Bottling Company.  Completion of the transaction is subject to a
     number of conditions, including approval by the shareholders of Pepsi-Cola
     Puerto Rico Bottling Company, the negotiation of final agreements and
     franchisor consents.

ITEM 7    FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS

     (c)  Exhibits

          99.1   Press release, dated June 25, 1999.


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                                  SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized on June 28, 1999.

                          DELTA BEVERAGE GROUP, INC.


                          By: /s/ John F. Bierbaum
                             -----------------------------------------
                                  John F. Bierbaum
                                  Chief Financial Officer and
                                  Director


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                                 EXHIBIT INDEX
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EXHIBIT
NUMBER    DESCRIPTION
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<S>      <C>
99.1      Press release, dated June 25, 1999.

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                                                                    EXHIBIT 99.1

DELTA BEVERAGE GROUP ANNOUNCES PLAN TO COMBINE BOTTLER FRANCHISES


MEMPHIS, Tenn., June 25 /PRNewswire/ - Delta Beverage Group today announced
agreements in principle to combine with two Pepsi-Cola bottlers, Pepsi-Cola
Puerto Rico Bottling Company (NYSE: PPO - NEWS) and Dakota Beverage Company.
The three companies generated combined revenues in 1998 of $530 million.
PepsiCo, Inc. (NYSE: PEP - NEWS) will hold a 24% equity interest in the combined
companies, which will be PepsiCo's third largest anchor bottler.  All three
companies have been under common management since Pohlad Companies of
Minneapolis, Minn., purchased a controlling interest in Pepsi-Cola Puerto Rico
in July 1998, through a joint venture with PepsiCo.

Completion of the transactions is subject to a number of conditions, including
the approval of PepsiCola Puerto Rico's shareholders, the negotiation of final
agreements and franchiser consents.  PepsiCola Puerto Rico will call a special
shareholders' meeting to approve the transactions.

The combined companies will manufacture, distribute and market PepsiCo soft
drinks in exclusive franchise territories that include Puerto Rico and portions
of Arkansas, Iowa, Louisiana, Minnesota, Mississippi, North Dakota, South
Dakota, Tennessee and Texas.  Cadbury Schweppes and Proctor & Gamble products
are also important offerings in much of this territory.




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