D G JEWELLERY OF CANADA LTD
SB-2/A, 1999-07-14
JEWELRY, PRECIOUS METAL
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      AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JULY 14, 1999
                                            Registration Statement No. 333-81793

                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                        Pre-Effective Amendment No. 1 to
                                    FORM SB-2
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                                   -----------
                          D.G. JEWELLERY OF CANADA LTD.
           (Name of small business issuer as specified in its charter)
                                  ------------


   Ontario, Canada                    3911
   (State or other             (Primary Standard
   jurisdiction of                 Industrial                N/A
   incorporation or              Classification         (IRS Employer
    organization)                 Code Number)             I.D. No.)

                                  ------------
                               1001 Petrolia Road
                        Toronto, Ontario, Canada M3J 2X7
                                 (416) 665-8844
          (Address and telephone number of principal executive offices
                        and principal place of business)

                                   -----------
     Jay M. Kaplowitz, Esq.        Gary Davis, Vice-President Finance and Chief
     Arthur S. Marcus, Esq.                     Financial Officer
GERSTEN, SAVAGE & KAPLOWITZ, LLP          D.G. Jewellery of Canada Ltd.
 101 East 52nd Street, 9th floor                1001 Petrolia Road
    New York, New York 10022             Toronto, Ontario, Canada M3J 2X7
         (212) 752-9700                           (416) 665-8844
      (212) 752-9713 (fax)                     (416) 665-4986 (fax)
           (Name, address and telephone number of agents for service)

                                   -----------
                                   Copies to:
                                   -----------

                             Jay M. Kaplowitz, Esq.
                             Arthur S. Marcus, Esq.
                        GERSTEN, SAVAGE & KAPLOWITZ, LLP
                         101 East 52nd Street, 9th floor
                            New York, New York 10022
                                 (212) 752-9700
                              (212) 752-9713 (fax)

             Approximate date of proposed sale to the public: As soon as
practicable after the effective date of this registration statement.

             If this Form is filed to register additional securities for an
offering pursuant to Rule 462(b) under the Securities Act, please check the
following box and list the Securities Act registration statement number of the
earlier effective registration statement for the same offering. |_|

             If this Form is a post-effective amendment filed pursuant to Rule
462(c) under the Securities Act, check the following box and list the Securities
Act registration statement number of the earlier effective registration
statement for the same offering. |_|

             If delivery of the prospectus is expected to be made pursuant to
Rule 434, please check the following box.   |_|

             If any of the securities being registered on this Form are to be
offered on a delayed or continuous basis pursuant to Rule 415 under the
Securities Act of 1933, check the following box: [x]


THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL FILE
A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION STATEMENT
SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF THE
SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a)
MAY DETERMINE.


<PAGE>

                         CALCULATION OF REGISTRATION FEE


<TABLE>
<CAPTION>
                                                                            Proposed          Proposed
                                                                             Maximum           Maximum        Amount of
                Title of Each Class of                   Amount Being    Offering Price       Offering       Registration
              Securities Being Registered                 Registered     Per Security(1)       Price              Fee

<S>                                                        <C>               <C>           <C>               <C>
Shares of Common Stock, no par value                       977,223(3)        $7.688        $7,512,890.42     $2,088.58

Shares of Common Stock, no par value, issuable on          172,308           $7.688        $1,324,703.90     $  368.27
exercise of warrants

Shares of Common Stock, no par value, issuable on
exercise of options                                          6,250           $7.688        $   48,050.00     $   13.36

Total registration fee                                                                                       $2,470.21
</TABLE>


(1)   Pursuant to Rule 457, estimated solely for the purpose of calculating the
      registration fee. Based upon the last reported sales price of the
      registrant's common stock of the same class as quoted on Nasdaq National
      Market on June 24, 1999.

(2)   Pursuant to Rule 416, under the Securities Act of 1933, as amended, there
      are also being registered such indeterminate number of shares of common
      stock as may be issuable upon conversion of warrants described herein and
      pursuant to the provisions of the warrants regarding determination of the
      applicable conversion price.

(3)   615,385 shares of common stock were directly acquired by the selling
      shareholders in the May private placement offering and 316,693 shares of
      common stock are included to cover any potential adjustment in the amount
      shares acquired by such selling shareholders.


(4)   $2,436.71 of the Total Registration Fee was previously wired to the SEC.


      Information contained herein is subject to completion or amendment. These
      securities may not be sold nor may offers to buy be accepted prior to the
      time the registration statement becomes effective. This prospectus shall
      not constitute an offer to sell or the solicitation of an offer to buy nor
      shall there be any sale of these securities in any State in which such
      offer, solicitation or sale would be unlawful prior to registration or
      qualification under the securities laws of any such State.
<PAGE>

PROSPECTUS


                   Subject to Completion, Dated July 14, 1999
                          D.G. JEWELLERY OF CANADA LTD.
                        1,155,781 Shares of Common Stock

      All of the shares of common stock, no par value, of D.G. Jewellery of
Canada Ltd., an Ontario corporation, offered hereby are being offered by the
selling security holders named in this prospectus under the caption "Selling
Security Holders". 615,385 of such shares to be sold were directly acquired by
the selling shareholders from us in connection with a private placement offering
in May 1999, 45,145 of such shares to be sold were directly acquired by the
selling shareholders in lieu of payment of promissory notes owed by us and 6,250
of such shares issuable upon the exercise of options that were directly acquired
by the selling shareholder for services rendered. We issued the 45,145 shares of
common stock to the selling shareholders in June 1999, pursuant to an agreement
entered into in March 1999. 172,308 of such shares may be sold by the selling
security holders upon the exercise of warrants to purchase our common stock,
which were also acquired in connection with the private placement in May 1999.
We will not receive any of the proceeds from sales of the shares of the selling
security holders, however, we will receive US$1,400,864 upon the exercise of all
of the warrants. We have also registered an additional 316,693 shares of common
stock to cover any potential adjustment in the amount of shares of common stock
purchased in the May private placement. See "Selling Shareholders."

      Our common stock is traded on the Nasdaq National Market under the symbol
"DGJL." On July 9, 1999, the last reported sales price of the common stock was
US$7.688.

                  The date of this Prospectus is July 14, 1999


      THE SECURITIES OFFERED HEREBY HAVE NOT BEEN AND WILL NOT BE QUALIFIED FOR
SALE UNDER THE SECURITIES LAWS OF CANADA OR ANY PROVINCE OR TERRITORY OF CANADA.
THE SECURITIES ARE NOT BEING OFFERED FOR SALE AND MAY NOT BE OFFERED OR SOLD,
DIRECTLY OR INDIRECTLY, IN CANADA, OR TO ANY RESIDENT THEREOF, IN VIOLATION OF
THE SECURITIES LAWS OF ANY PROVINCE OR TERRITORY OF CANADA.

                        ENFORCEMENT OF CIVIL LIABILITIES

      Our headquarters is located in, and our officers, directors and auditors
are residents of, Canada and a substantial portion of our assets are, or may be,
located outside the United States. Accordingly, it may be difficult for
investors to effect service of process within the United States upon
non-resident officers and directors, or to enforce against them judgments
obtained in the United States courts predicated upon the civil liability
provision of the Securities Act of 1933, as amended or state securities laws. We
have been advised by our Canadian legal counsel, Grubner, Krauss, Barristers &
Solicitors, that there is doubt as to the enforceability in Canada against the
us or against any of our directors, controlling persons, officers or the experts
named herein, who are not residents of the United States, in original actions or
in actions for enforcement of judgments of U.S. courts, of liabilities
predicated solely upon U.S. federal securities laws. Service of process may be
effected, however, upon our duly appointed agent for service of process,
Gersten, Savage & Kaplowitz, LLP, New York, New York. If investors have
questions with regard to these issues, they should seek the advice of their
individual counsel. We have also been informed by our Canadian legal counsel,
Grubner, Krauss, Barristers & Solicitors that, pursuant to the Currency Act
(Canada), a judgment by a court in any Province of Canada may only be awarded in
Canadian currency. Pursuant to the provision of the Courts of Justice Act
(Ontario), however, a court in the Province of Ontario shall give effect to the
manner of conversion to Canadian currency of an amount in a foreign currency,
where such manner of conversion is provided for in an obligation enforceable in
Ontario.
<PAGE>

                               EXCHANGE RATE DATA

      We maintain our books of account in Canadian dollars, but have provided
the financial data in this prospectus in United States dollars and on the basis
of generally accepted accounting principles as applied in the United States, and
our audit has been conducted in accordance with generally accepted auditing
standards in the United States. All references to dollar amounts in this
prospectus, unless otherwise indicated, are to United States dollars.

      The following table sets forth, for the periods indicated, certain
exchange rates based on the noon buying rate in New York City for cable
transfers in Canadian dollars. Such rates are the number of United States
dollars per one Canadian dollar and are the inverse of rates quoted by the
Federal Reserve Bank of New York for Canadian dollars per US$1.00. The average
exchange rate is based on the average of the exchange rates on the last day of
each month during such periods. On May 31, 1999, the exchange rate was Cdn$1.00
per US$1.48.

                                             Year Ended December 31,
                                             -----------------------
                                   1994      1995      1996      1997      1998
                                   ----      ----      ----      ----      ----

Rate at end of period            $0.7143   $0.7353   $0.7299   $0.6991   $0.6532

Average rate during period        0.7299    0.7299    0.7353    0.7223    0.6745

High                              0.7092    0.7009    0.7212    0.6945    0.7061

Low                               0.7642    0.7533    0.7526   0.77493    0.6376


                                       2
<PAGE>

                               PROSPECTUS SUMMARY

      The following summary highlights selected information from this prospectus
and may not contain all the information that is important to you. To understand
our business and this offering fully, you should read this entire prospectus,
including the financial statements and the related notes beginning on page F-1.
References in this prospectus to "we", "our" and "us" refer to D.G. Jewellery of
Canada Ltd., an Ontario corporation.

Our Business

      We are primarily engaged in the design, manufacture, merchandising and
distribution of stone-set jewelry for department stores, mass merchants,
catalogue showrooms, television shopping networks and other high volume
retailers and major discounters. We are also seeking to take advantage of
non-traditional wholesale distribution outlets such as Internet wholesale
advertising services, liquidation operations, and consumer product rental
companies.

      Our manufacturing and wholesale distribution business is divided into
three divisions. We have operated in Canada under the DG name (these operations
shall be hereinafter referred to as the DG division for 30 years. The DG
division's principal product is rings, which account for approximately 90% of
the DG division's sales based on both dollars and units. The DG division also
produces pendants and earrings. The jewelry produced by the DG division is made
of gold or silver and most contain one or more precious, semi-precious or
synthetic stones. The stones include diamonds, pearls, gems, cubic zirconia and
other synthetic stones. The average wholesale price of the DG division products
is approximately $150.00 and retail prices for the D.G. Division's better
selling products range from $30.00 to $600.00.

      In November 1997, we acquired our Diamonair division. Diamonair assembles
and wholesales a product line which consists of earrings, rings, bracelets and
necklaces. The products are primarily gold jewelry set with cubic zirconia
stones. The average wholesale price of the Diamonair products is approximately
$100.00 and retail prices for the Diamonair's better selling products range from
$50.00 to $500.00. Approximately 30% of Diamonair's products are manufactured
partly or entirely by the DG Division and we intend to seek to expand this
percentage.

      In February 1998, we acquired our Aviv division. Aviv is a manufacturer
and wholesaler of bridal jewelry. Its products are primarily gold rings set with
diamonds or gem-stones. The average wholesale price of its jewelry is
approximately $700 and retail prices for Aviv's better selling products range
from $500.00 to $1,500.00. Certain Aviv products retail for as much as
$10,000.00.

      We believe we have established our self as a low-cost, high-volume and
quality manufacturer in the value priced jewelry market. Our primary competitive
advantage, particularly for our DG division, is our innovative manufacturing
method which allows for substantially reduced costs per unit, provides
substantial capacity and better quality, and requires minimal skilled labor. Our
merchandising strategy also involves the design of products that we believe will
continually appeal to the mass market. We also assist our customers in
creatively merchandising our jewelry to encourage impulse purchases.

      Growth has been achieved by providing our customers with quality and
services and in recent years, through our manufacturing process, which enables
us to provide our customers with value priced, stone-set mass appeal jewelry at
lower cost than many of our competitors. We maintain long-standing relationships
with Canadian customers such as Reed's Jewellers, The Twain Group and The
Shopping Channel. In the last three years we have focused on the much larger
American market. The DG division established a United States sales office in
Tampa, Florida and currently sells products to customers such as Wal-Mart, Fred
Meyer Inc., Value Vision International Inc., Suarez Corporation, which is a
direct mail order company, and others, including Zales Corporation, the largest
jewelry retailer in the United States. We have also utilized strategic
acquisitions to increase our presence in the United States. Diamonair's
customers include Finlay Fine Jewelry Corp., which operates leased fine jewelry
departments in department stores for retailers such as May Department Stores and
Federated Department Stores. Aviv sells to Zales Corporation and Finlay Fine
Jewelry Corp., as well as many independent jewelers in the


                                       3
<PAGE>

United States. In 1998, approximately 81% of our sales were in the United
States, as compared to 17% and 63% in 1995 and 1997, respectively.

      Manufacturing for the DG division's product line and many of the Diamonair
products occurs at our facility in Toronto, Canada. Our manufacturing process is
a unique lost-wax/cast-in-place manufacturing process which enables us to
produce high volume, quality jewelry, particularly multi-stone rings. We
presently produce an average weekly volume of 3,000 rings at our Toronto
facility. Our management believes our Toronto facilities have the capacity to
produce approximately 20,000 multi-stone rings per week. This special
manufacturing process has positioned us as a major competitor in this product
line, having become a low-cost producer of quality rings for the value priced
jewelry market.

      Currently, manufacturing and other operations for the Aviv product line
are accomplished at our facility in Houston, Texas. We entered into a sublease
agreement for this factory in connection with the acquisition of Aviv. This
facility produces an average weekly volume of 800 rings and Aviv's management
believes its Texas facilities have the capacity to produce approximately 4,500
rings per week.

      Our merchandising strategy is to provide quality, value priced products
and to display our products in varied retail environments. We maintain a broad
base of customers and concentrate on four major jewelry market segments: (i)
department stores such as Sears Roebuck, J.C. Penney and Saks Fifth Avenue (our
products are also sold in Federated Department Stores and May Department Stores
through Finlay Fine Jewelry Corp.); (ii) specialty markets, such as television
shopping networks and jewelry retail outlets; (iii) jewelry chain stores such as
Zales Corporation, Gordons, Freidmans and others; and (iv) mass merchandisers
such as Wal-Mart.

      We have model makers and designers who design jewelry based on industry
trends, consumer tastes, or in some cases, based upon customer's requests.
However, we primarily seek to produce products with enduring styles. This
eliminates the use of faddish styles and reduces risks associated with fashion
jewelry that may not receive customer acceptance and result in increased and
stagnant inventory. This also reduces designer personnel and costs.

      In connection with the acquisition of Aviv, we acquired a retail store
located at the Aviv factory in Texas. This store, called the New York Gold and
Diamond Exchange, sells Aviv products as well as products purchased from other
jewelry manufacturers. We are increasing the amount of our products,
particularly DG division and Diamonair products, in the store.

      We also intend to use strategic partnerships and joint ventures to create
additional revenue for us and to create opportunities for the sale of our
products.

      Our executive offices are located at 1001 Petrolia Road, Toronto, Ontario
M3J 2X7, telephone (416) 665-8844. We maintain a sales office in New Providence,
Rhode Island. Aviv operates from Houston, Texas and Diamonair operates from
Cedar Knolls, New Jersey.


                                       4
<PAGE>

                                  THE OFFERING


Common Stock Offered .................  1,155,781 shares of common stock.
                                        660,530 which may be immediately sold by
                                        the selling security holders, 172,308
                                        which may be sold by the selling
                                        security holders upon the exercise of
                                        all of the warrants and 6,250 which may
                                        be sold by the selling shareholders upon
                                        the exercise of all options. See
                                        "Description of Security:


Shares of Common Stock Outstanding ...  5,960,280


Use of Proceeds ......................  We will not receive any proceeds from
                                        the sale of the shares of common stock
                                        by the selling security holders, but we
                                        would receive the proceeds of the
                                        exercise of any warrants and options
                                        exercised by the selling security
                                        holders which will be applied to working
                                        capital. See "Use of Proceeds."


Common Stock Trading Symbols .........  NASADAQ National Market: DGJL

Risk Factors .........................  An investment in our common stock
                                        involves a high degree of risk and
                                        should be made only after careful
                                        consideration of the significant risk
                                        factors that may affect us. Such risks
                                        include special risks concerning us and
                                        our business. See "Risk Factors".


                                       5
<PAGE>

                     SUMMARY COMBINED FINANCIAL INFORMATION

                                                  Year ended, December 31,
                                                  ------------------------

                                               1996         1997         1998
                                               ----         ----         ----

                                            (in thousands except per share data)
                                            ------------------------------------

Statement of Operations Data

Revenue                                      $14,182      $22,128      $35,350

Gross profit
                                               2,807        6,450       11,495
Net income                                       457        1,045        3,279

Net income per share                            0.11         0.22         0.59

                                                  Year ended, December 31,
                                                  ------------------------

                                               1996         1997         1998
                                               ----         ----         ----

                                            (in thousands except per share data)
                                            ------------------------------------

Balance Sheet Data

Working capital                              $ 3,317      $10,235      $12,408

Total Assets                                  16,773       33,922       43,504

Long-term debt                                 1,081        2,865        2,696

Total liabilities                             13,610       23,327       29,211

Shareholders' equity                           3,163       10,595       14,292


                                       6
<PAGE>

                                  RISK FACTORS

      An investment in the shares of common stock offered hereby is highly
speculative, involves a high degree of risk, and should be made only by
investors who can afford the loss of their entire investment. Prospective
investors, prior to making an investment decision, should carefully consider the
following risk factors, together with the other matters referred to in this
prospectus, including the financial statements and the notes to the financial
statements. Prospective investors should be in a position to risk the loss of
their entire investment. This prospectus contains certain forward-looking
statements that involve certain risks and uncertainties. Our actual results may
differ materially from those anticipated in such forward-looking statements as a
result of certain factors, including those set forth in the following risk
factors and elsewhere in this prospectus.

RISKS SPECIFIC TO US

We may not be able to compete effectively in our industry.

      The manufacture and distribution of jewelry is a highly competitive
industry. We compete with major domestic and international companies, many of
which have significantly greater financial, technical, marketing and human
resources than we have. While we believe that our manufacturing process provides
us with a competitive edge in certain markets, we have not applied for a patent
on the process since we are reluctant to divulge our proprietary secrets. There
can be no assurance that other jewelry manufacturers will not similarly develop
low-cost, high-volume production capabilities or better processes or develop
other competitive advantages over us, thereby providing greater competition for
us and materially effecting our business prospects. See "Business--Competition".

We may be unable to protect our intellectual property.

      We believe one of our significant competitive advantages is our
manufacturing process which utilizes the lost- wax/cast-in-place method allowing
us to use unskilled labor with minimal training to set as many as 8,000 stones
per day, per stone setter, at a significantly lower cost than our competitors.
Although the general concepts of such high volume production are known in the
industry, to our knowledge no-one else has been able to develop and perfect the
unique applications that we have developed to accomplish such high volume
production of stone-set jewelry. We have not applied for a patent for the
application and modifications of the basic processes, since we do not want to
disclose our unique developments and applications. Furthermore, there can be no
assurance that the process would qualify for patents, or to the extent of the
enforceability of any patent that would be granted. See "Business--Patents and
Trademarks." The ability of others to build upon the basic processes and develop
similar, if not better applications to the high volume, lost-wax manufacturing
process, could have an adverse competitive impact. See "Business-Competition"
and "Business-Manufacturing."

Our marketing strategy may not result in success.

      Our business strategy is designed to expand our sales of stone-set
jewelry, in particular rings, in Canada and the United States by taking
advantage of our manufacturing process and promoting our popular designs. Our
ability to implement our plans will depend primarily on the ability to expand
our penetration in the United States and the availability of qualified and cost
effective sales personnel. There are no firm agreements for employment of
additional marketing personnel, and there is no assurance that any of the
expansion factors will be satisfied or that we will be able to establish
additional favorable relationships for merchandising of our jewelry in the
United States. There is no certainty, assuming we could hire the appropriate
marketing personnel and ultimately establish additional merchandising
relationships in the United States, when such events might occur or to what
extent. See "Business-Business Strategy."

      Prior to the acquisition of Aviv, we had not engaged directly in retail
operations. We have never engaged in the


                                       7
<PAGE>

inventory liquidation business or in the operation of retail outlets for jewelry
and watch repair. However, we have hired experienced personnel or entered into
joint ventures with experienced operators of such businesses. Nonetheless, the
prospects for the New York Gold and Diamond Exchange must be considered in light
of the risks, expenses and difficulties frequently encountered by small
businesses in highly competitive industries.

The availability and cost of precious metals and precious and semi-precious
stones could have a material adverse effect on our results of operations and
financial condition.

      The jewelry industry in general is effected by fluctuations in the prices
of precious metals and precious and semi- precious stones. The availability and
prices of gold, diamonds and other precious metals and precious and
semi-precious stones may be influenced by cartels, political instability in
exporting countries and inflation. Shortages of these materials or sharp changes
in their prices could have a material adverse effect on our results of
operations or financial condition.

      Approximately 90% of our products are made of gold, which we obtain from
commodity dealers, banks and gold refiners in U.S. dollars at market prices on a
cash basis. Changes in the market price of gold could require us to reduce the
carrying value of the gold owned by us and recognize a charge against earnings,
which could be substantial, in the period in which the change in market value
occurs. We do not engage in hedging transactions to protect against this
potential risk. See the "Consolidated Financial Statements" and notes attached
hereto.

      Prices for our products generally are determined by reference to the
current market price of gold. Consequently, our sales could be affected by
significant increases, decreases or volatility in the price of gold. While we
believe that our sales have not suffered materially during the periods of rising
or declining gold prices, there can be no assurance, if the price of gold were
to move substantially above or substantially below current price levels and
remain as such for a prolonged period of time, that such increase or decrease
would not have an adverse effect on our results of operations. In addition, our
results of operations may be adversely affected during periods of extreme
volatility in the price of gold since many customers may elect to defer
purchases until the price of gold has become relatively stable.

A significant portion of our sales depend upon purchases by a limited number of
our customers.

      For the year ended December 31, 1998, the major customers accounted for
36% of sales. Value Vision accounted for 21% of sales. Other than Value Vision,
no customer accounted for more than 10% of sales. For the year ended December
31, 1997, three major customers accounted for 42% of sales. Finlay Fine Jewelry
Corp. accounted for 19% of sales, Silvermans Jewelers Consultants, Inc.
accounted for 14% of sales and Wal-Mart accounted for 9% of sales. For the year
ended December 31, 1996, our two largest customers were Wal-Mart (21% of sales)
and Zellers Inc. of Canada (11% of sales). The loss of any of these customers or
a significant reduction in their orders would have a materially adverse effect
on our results of operations. No assurance can be given that such customers will
continue to use us for the design and manufacture of their jewelry requirements.
See "Business--Customers."

We depend upon our senior management and their loss or unavailability could put
us at a competitive disadvantage.

      Our operations have depended to a great extent on the management efforts
of Jack Berkovits, our Chairman, CEO and President and Gadi Beer, the Vice
President of Sales and Marketing for Aviv. Mr. Berkovits has a three year
employment agreement with us which became effective on April 14, 1997. Mr. Beer
has a one year employment agreement which became effective on February 10, 1998.
The loss of these individuals would have a materially adverse effect upon us. We
maintain approximately $840,000 of "key-man" life insurance on Mr. Berkovits.
One policy in the amount of $700,000 has been pledged to secure our line of
credit to The Bank of Nova Scotia. See "Management."


                                       8
<PAGE>

We may not be able to obtain future financing because in order to obtain an
existing line of credit and existing equipment financing, we pledged all of our
assets to the Bank of Nova Scotia as collateral.

      All of our assets have been pledged as collateral to secure our
indebtedness to The Bank of Nova Scotia, a Canadian bank, for a line of credit
and equipment financing provided to us. In the event we default on payment of
our obligations, including the making of required payments of principal and
interest, our indebtedness could be declared immediately due and payable and, in
certain cases, our assets could be foreclosed upon. The aforementioned pledging
of the assets and assignments of insurance to secure outstanding indebtedness
makes such assets unavailable to secure additional debt financing, which most
likely will adversely effect our ability to borrow in the future. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations."

Fluctuations in our quarterly and annual operating results may affect our stock
price.

      We may to experience significant fluctuations in our future quarterly and
annual operating results due to a variety of factors, may of which are outside
our control. Factors that may adversely effect our quarterly operating results
include: technological developments in the mass production of jewelry, our
ability to efficiently meet the design and production requirements of our
customers, and market acceptance of our customers' jewelry. Further factors
impacting the success of our operations are increases in expenses associated
with continued sales growth, our ability to control costs, management's ability
to evaluate the public's taste and new orders to target satisfactory profit
margins, our capacity to develop and manage the introduction of new designed
products, and competition. Quality control is also essential to our operations,
since customers demand compliance with design and product specifications and
consistency of production. There can be no assurance that the revenue growth
will be sustained on a quarterly or annual basis. See "Business" and
"Management's Discussion and Analysis of Financial Condition and Results of
Operations."

      In addition, retail sales of jewelry are greater in the fourth quarter of
the calendar year which includes the holiday selling season. It has been
management's experience that our and our customers' purchases are seasonally
sensitive causing a significant portion of our sales to be concentrated in the
fall in anticipation of the holiday season.

The sale of our jewelry is dependent upon a strong economy.

      Retail jewelry sales are sensitive to fluctuations in the economic cycle.
Unfavorable general economic conditions have an adverse effect on consumer
spending, and therefore on our business. We believe our growth and products are
less sensitive to economic downturns due to our mass manufacturing capabilities,
merchandising, and low-cost products which are impulse purchase items. There can
be no assurance that unfavorable general economic conditions or a downturn in
consumer confidence could in the future have an adverse effect on consumer
spending preferences and, therefore, on our business.

Investors in our common stock are not afforded the same protection or
information generally available to investors in public companies in the United
States because as a foreign private issuer, we are exempt from certain
provisions of the Securities Exchange Act of 1934.

      We are a foreign private issuer within the meaning of rules promulgated
under the Securities Exchange Act of 1934. As such, we are exempt from certain
provisions applicable to United States companies with securities registered
under the Securities Exchange Act of 1934, including the rules under the
Securities Exchange Act of 1934 requiring the filing with the United States
Securities Exchange Commission of quarterly reports on Form 10-Q or current
reports on Form 8-K. Because of these exemptions, investors in our common stock
are not afforded the same protections or information generally available to
investors in public companies organized in the United States.


                                       9
<PAGE>

RISKS RELATING TO THIS OFFERING

Our management will retain substantial influence following this offering,

      As of the date of this prospectus, Jack Berkovits, our Chairman, President
and Chief Executive Officer, beneficially owns, in the aggregate, approximately
44.2% of the outstanding common stock. Accordingly, he is in a position to cause
an increase in the authorized capital or cause the dilution, merger or sale of
assets of us, cause directors to be elected or removed and generally control our
affairs. Assuming that all of the warrants are exercised by the selling security
holders, Mr. Berkovits will beneficially own, in the aggregate, approximately
41.7% of the outstanding common stock (assuming no exercise of any other options
or warrants other than those held by such individuals). Although he would not
represent a majority of our voting securities, his significant beneficial
holdings would enable him to exercise substantial influence over our business.
See "Principal Shareholders."

There is the possibility of conflicts of interest between us and our Chairman
and certain of our employees because in the past we have entered into business
transactions with our Chairman and certain employees.

      There have been transactions in the past and are ongoing transactions
between us and our Chairman, CEO and President, Jack Berkovits and loans from us
to certain of our employees, some of whom are our officers. In the future, all
related party transactions will be disclosed to our board of directors, who will
decide whether such transactions are in our best interests and on terms no less
favorable than could be obtained from unaffiliated third parties. There exists
the potential for conflicts of interest between us and such parties. There can
be no assurance that any further conflicts of interest will be resolved in our
favor. See "Management," "Certain Transactions" and "Principal Shareholders."

The market for the common stock may suffer in the event of de-listing from the
Nasdaq National Market and if our common stock is deemed to be a "penny stock."

      Our common stock is listed on the Nasdaq National Market. In order to
maintain the listing, we must meet the following criteria: (i) either at least
$4,000,000 in net tangible assets, a $50,000,000 market capitalization or total
assets and total revenue each of at least $50,000,000 in two of the three prior
years, (ii) at least 750,000 shares in the public float valued at $5,000,000 or
more, (iii) a minimum common stock bid price of $1.00, (iv) at least four active
market makers, and (v) at least 400 shareholders of common stock. If we are
unable to satisfy the Nasdaq National Market maintenance criteria, our common
stock may be de-listed from trading on the Nasdaq National Market. In such
event, we would seek to have our common stock listed on the Nasdaq SmallCap
Market. In the event we were unsuccessful in listing our common stock on the
Nasdaq SmallCap Market or that our common stock was de-listed from the Nasdaq
SmallCap Market, trading in our common stock would be conducted in the
over-the-counter market on the NASD's OTC Bulletin Board or in the National
Quotation Bureau's "pink sheets." As a consequence, an investor would most
likely find it more difficult to dispose of, or to obtain prompt and accurate
quotations as to the price of our securities, and may be exposed to a risk of a
decline in the market price of the common stock.

      In addition, if our securities are delisted from Nasdaq, and we do not
meet any other exclusion from the definition of a "penny stock" under the
Securities Exchange Act of 1934, our stock would be subject to the penny stock
rules that impose additional sales practice requirements on broker-dealers who
sell such securities to persons other than established customers and accredited
investors (generally defined as investors with net worth in excess of $1,000,000
or annual income exceeding $200,000 or $300,000 together with a spouse). For
transactions covered by these rules, the broker-dealer must make a special
suitability determination for the purchase, and must have received the
purchaser's written consent to the transaction prior to sale. As a result,
de-listing, if it were to occur, could materially adversely effect the ability
of the broker-dealers to sell our common stock and the ability of purchasers in
this offering to sell their shares of common stock in the secondary market.


                                       10
<PAGE>

Our management has broad discretion in the application of net proceeds.

      The proceeds received by us upon exercise of the warrants, if any, will be
used for working capital. Our management will have complete discretion in
determining the use of such proceeds and shareholders may not be provided
advanced information on such plans, facilities or procedures, and will not be
permitted to approve or disapprove such transactions. See "Use of Proceeds."

We have not, and do not intend, to pay cash dividends in the foreseeable future.

      We have not paid any cash dividends on our common stock and do not intend
to pay any cash dividends in the foreseeable future. We intend to retain future
cash earnings, if any, for reinvestment in the development and expansion of our
business. Any credit agreements, which we may enter into with institutional
lenders may restrict our ability to pay dividends. Whether we pay cash dividends
in the future will be at the discretion of our board of directors and will be
dependent upon our financial condition, results of operations, capital
requirements, and any other factors our board of directors decides is relevant.
See "Dividend Policy."

Future sales by our existing shareholders may effect the market for our common
stock.

      Upon consummation of this offering, we will have 6,440,281 shares of
common stock issued and outstanding (assuming issuance of an aggregate of
172,308 shares pursuant to the exercise of the warrants), of which 1,527,250 are
freely tradeable without restriction or registration under the Securities Act of
1933, as amended. All of the 4,193,031 remaining shares of our common stock are
"restricted securities" as defined under Rule 144 of the Securities Act,
including 2,634,975, held by Jack Berkovits, our Chairman, Chief Executive
Officer and President. Mr. Berkovits is deemed an "affiliate" (control person)
of D.G. Jewellery of Canada Ltd. as defined in Rule 144 promulgated under the
Securities Act of 1933, as amended, and may only sell his shares, which are
deemed "restricted securities" as defined under Rule 144 of the Securities Act
of 1933, as amended, absent registration, in accordance with the provisions of
Rule 144, exclusive of Rule 144's one-year holding period. Options granted under
the 1998 Stock Option Plan to our employees, officers and directors, and the
common stock issuable upon exercise of those options, would be deemed
"restricted securities" under Rule 144. Restricted securities may only be
publicly sold pursuant to a registration under the Securities Act of 1933, as
amended, or pursuant to Rule 144 or some other exemption that may be available
from the registration requirements of the Securities Act of 1933, as amended.
Rule 144 entitles each person holding restricted securities for a period of
one-year, and affiliates who own restricted securities for two years, to sell
every three months in ordinary brokerage transactions an amount of shares which
does not exceed the greater of 1% of the common stock outstanding, or assuming
the common stock is then traded on Nasdaq, the average weekly trading volume
during the four calendar weeks prior to said sale. Any substantial sales
pursuant to Rule 144, including the potential sale of Mr. Berkovits' common
stock, may have an adverse effect on the market price of our common stock, and
may hinder our ability to arrange subsequent equity or debt financing or affect
the terms and time of such financing. See "Shares Eligible for Future Sale."

Our results of operations may be materially adversely effected as a result of
currency fluctuations.

      Our consolidated financial statements are prepared in Canadian dollars and
are converted into United States dollars. A portion of our revenues is derived
from activities in the United States. Fluctuations in exchange rates between the
Canadian and United States dollars may have a material adverse effect on our
results of operations. The impact of future exchange rate fluctuations on our
results of operations cannot be accurately predicted. To date, we have not
sought to hedge the risks associated with fluctuation in exchange rates and do
not have a policy relating to hedging. There can be no assurance that any
hedging techniques that we might implement in the future would be successful or
that our results of operations will not be materially adversely effected by
exchange rate fluctuations.


                                       11
<PAGE>

The forward-looking statements included in this prospectus present certain risks
and uncertainties.

      This prospectus contains certain forward-looking statements regarding our
plans and objectives for the future. These forward-looking statements are based
on current expectations that involve numerous risks and uncertainties. Our plans
and objectives are based on a successful execution of our expansion strategy and
are based upon a number of assumptions, including assumptions relating to the
growth of the jewelry manufacturing industry and that there will be no
unanticipated material adverse change in our operations or business. These
assumptions involve judgements with respect to, among other things, future
economic, political, competitive, and market conditions, and future business
decisions, all of which are difficult or impossible to predict accurately and
many of which are beyond our control. Although we believe that the assumptions
underlying our forward-looking statements are reasonable, any of the assumptions
could prove to be inaccurate. In light of the significant uncertainties inherent
in these forward-looking statements, you should not regard these statements as
representations by us or any other person that we will achieve our objectives
and plans.


                                       12
<PAGE>

                                 USE OF PROCEEDS


      We will not receive any of the proceeds from the sale of shares of common
stock owned by the selling security holders. All proceeds from the sales of the
shares of common stock owned by the selling security holders will be for the
account of the selling security holders described below. See "Selling Security
Holders." In the event that all of the warrants and options are exercised, we
will receive an aggregate of $1,400,864 and $27,312.50, respectively which will
be utilized for working capital. There can be no assurance that such warrants
will be exercised.


                           CERTAIN MARKET INFORMATION

      Since the initial public offering of our common stock on April 17, 1997,
our common stock and warrants have been traded on the Nasdaq SmallCap Market
under symbols "DGJL." and "DGJW, respectively, and on the Boston Stock Exchange
under the symbols "DGJ" and "DGJW." On May 27, 1999, our common stock began
trading on the Nasdaq National Market System. Prior to April 1997, there was no
market for our shares of common stock. There is no non-United States trading
market for our securities and there is no limitation on non-Canadians owning
shares of our common stock.

      The following table sets forth the high and the low sales prices for our
common stock as reported by the Nasdaq SmallCap Market during each quarter since
such trading commenced on April 17, 1997.


                                                         Common Stock
                                                         ------------
Quarter                                          High                      Low
- -------                                          ----                      ---
1997
April 18, 1997 - June 30, 1997                  10 1/8                    4 3/4
Third Quarter                                   5                         1 3/4
Fourth Quarter                                  2 11/16                   1 3/4

1998
First Quarter                                   3 5/8                     1 3/4
Second Quarter                                  4 5/8                     3 1/8
Third Quarter                                   5 1/2                     1 7/8
Fourth Quarter                                  9 7/16                    4 1/2

1999
First Quarter                                   9 7/16                    4 1/2
Second Quarter April 1 - June 30, 1999          8 1/2                     5 7/8

      As of June 30, 1999, there were 17 shareholders of record and
approximately 800 beneficial owners.

      On June 30, 1999, the last sale price of our common stock as reported on
the Nasdaq SmallCap Market was $7.688.


                                 DIVIDEND POLICY

      The payment of dividends, if any, in the future is within the discretion
of the board of directors and will depend upon our earnings, capital and legal
requirements and financial condition and such other factors that the board of
directors deems relevant. For the foreseeable future, we intend to retain future
earnings, if any, for reinvestment in the development and


                                       13
<PAGE>

expansion of our business.


                                       14
<PAGE>

                             SELECTED FINANCIAL DATA

      The following selected statement of operations data is for the period from
January 1, 1996 through December 31, 1998. The selected balance sheet data is
for the period from January 1, 1996 through December 31, 1998. The statement of
operations and balance sheet data is derived from our financial statements and
the related notes included elsewhere in this prospectus audited by Schwartz
Levitsky Feldman, Certified Accountants. Our books and records are maintained in
Canadian Dollars, but our auditors have reconciled such financial data to United
States dollars (see "Exchange Rate Data") and the financial statements contained
in this prospectus have been prepared in accordance with generally accepted
auditing standards in the United States. See "Report of Independent Auditors"
and "Consolidated Financial Statements." All information should be read in
conjunction with our consolidated financial statements and the notes contained
elsewhere in this prospectus.

                                                  Year ended, December 31,
                                                  ------------------------

                                             1996           1997           1998
                                             ----           ----           ----

                                            (in thousands except per share data)
                                            ------------------------------------

Statement of Operations Data

Revenue                                    $14,182        $22,128        $35,350

Gross profit                                 2,807          6,450         11,495

Net income                                     457          1,045          3,279

Net income per share                          0.11           0.22           0.59

                                                  Year ended, December 31,
                                                  ------------------------

                                             1996           1997           1998
                                             ----           ----           ----

                                            (in thousands except per share data)
                                            ------------------------------------

Balance Sheet Data

Working capital                             $3,317        $10,235        $12,408

Total Assets                                16,773         33,922         43,504

Long-term debt                               1,081          2,865          2,696

Total liabilities                           13,610         23,327         29,211

Shareholders' equity                         3,163         10,595     14,292,439


                                       15
<PAGE>

          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITIONS
                            AND RESULTS OF OPERATIONS

      The statements contained in this prospectus that are not historical are
forward-looking statements within the meaning of Section 27A of the Securities
Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934,
including statements regarding our expectations, intentions, beliefs or
strategies regarding the future. Forward looking statements include our
statements regarding liquidity, anticipated cash needs and availability and
anticipated expense levels. All forward-looking statements included in this
prospectus are based on information available to us on the date hereof, and we
assume no obligation to update any such forward-looking statement. It is
important to note that our actual results could differ materially from those in
such forward-looking statements.

      Our future success as a manufacturer and distributor of value-priced,
stone-set jewelry will be influenced by several factors including technological
developments in the mass production of jewelry, our ability to efficiently meet
the design and production requirements of our customers, and the market
acceptance of our jewelry. Further factors impacting our operations are
increases in expenses associated with continued sales growth, our ability to
control costs, management's ability to evaluate the public's tastes and orders
to target satisfactory profit margins, the ability to develop and manage the
introduction of new designed products, and competition. Quality control is also
essential to our success, since customers demand compliance with design and
product specifications and consistency of production.

      Our utilization of our high-volume manufacturing techniques sometimes
results in excess inventories. In the past, we either sold these excess
inventories in lots at prices which usually resulted in losses of our investment
in labor and overhead and without recovering our full cost of stones, or our
internally recycled the metal and most stones by disassembling the product,
re-melting the gold or silver and removing the stones. This recycling resulted
in additional incurred labor and overhead costs. Once Diamante established its
factory outlet stores, it provided us with an opportunity to sell our excess
inventories on more favorable terms. By selling to Diamante, we then avoided the
costs and losses that we had incurred in the past and we are afforded a more
advantageous method of dealing with our excess inventories. We are the primary
supplier of products to Diamante and our account receivable from Diamante is
fully secured by all the assets of Diamante, which security interest has been
pledged by us to The Bank of Nova Scotia for our financing facilities. In
addition, we perform certain administrative functions for Diamante.

      Generally, we do not provide products pursuant to long-term contracts. We
have an exclusive jewelry supply contract with Zellers, Inc. of Canada that,
pursuant to its terms, is to terminate in December 2004. Sales to Zellers Inc.
of Canada were $1.6 million in 1996, $550,000 in 1997 and $1,814,000 in 1998.

      On November 21, 1997, we acquired substantially all of the assets of the
wholesale jewelry division of Litton Systems, Inc., which division had operated
under the trade name Diamonair, for approximately $5.8 million. The acquisition
was accounted for using the purchase accounting method. In accordance with the
purchase accounting method, Diamonair's results have been included in our
consolidated financial statements since the acquisition date.

      Sales of Diamonair products in 1998 on a non-consolidated, unaudited basis
were $7,560,993 and the profit margin was approximately 41%. Diamonair purchased
products from approximately 20 suppliers. We believe that it was able to
increase the profit margin on Diamonair products sold by us by increasing the
amount of Diamonair products manufactured by us using our manufacturing process.
We have increased sales of Diamonair products by introducing the Diamonair
products into the distribution lines used by the D.G. division and the Aviv
division.

      On February 10, 1998, we completed our acquisition of substantially all of
the assets of Aviv, Inc., by assuming approximately $4.3 million in debt. The
effective date of the acquisition was June 1, 1997.


                                       16
<PAGE>

      Of Aviv's total sales of approximately $10.3 million, approximately $1.2
million were attributable to the New York Gold and Diamond Exchange, a retail
store at Aviv's facilities in Houston, Texas. We do not anticipate that the cost
of many of the Aviv products will be reduced significantly by our manufacturing
process. Aviv's products generally are made with more expensive metals and
stones than our other products. Therefore, savings in the manufacturing process
do not result in unit cost reductions that are material in relation to the total
price of the Aviv jewelry. We also intend to increase sales of Aviv products by
introducing the Aviv products to the distribution lines used by the D.G.
division and Diamonair division.

      Currently, we are reviewing our administrative costs to determine if there
are areas where expenses could be reduced through further integration and
consolidation of the acquisitions. Although we expect to achieve some level of
consolidation, these potential cost reductions are limited in many areas because
(i) operating in the United States and Canada limits the advantages of
consolidating certain accounting and human resources functions and (ii)
management believes that maintaining the existing Aviv and Diamonair sales
offices and manufacturing facilities will be beneficial for maintenance of those
divisions' existing customer relationships and will increase our opportunities
in the United States.

      Fluctuations in the Canadian dollar against other currencies, especially
the U.S. dollar, may have a material effect on our results of operations. A
substantial portion of our sales and purchases are set in U.S. dollars or are
influenced by local currency against the U.S. dollar. To date, we have not
sought to hedge the risks associated with fluctuations in exchange rates and
currently do not a have a policy relating to hedging.

      Many computer systems and software products worldwide will not function
properly as the year 2000 approaches due to the common programming device of
using just the last two digits of a year in all dates. Currently, we have
installed new computer systems at both DG and Diamonair and are completing
implementing and conversion to avoid this problem. We expect to implement any
necessary changes in Fiscal 1999. We do not believe that the costs of
implementing any additional necessary changes to our computer systems will have
a material adverse effect on our business.

Results of Operations

Year Ended December 31, 1997 as Compared to Year Ended December 31, 1996

      Sales for the year ended December 31, 1997 were $22.1 million, as compared
to $14.2 million for the year ended December 31, 1996. This $7.9 million, or
56%, increase was primarily due to the addition of Aviv revenue of $7.3 million
and Diamonair revenue of $3.8 million. Revenue from the D.G. division decreased
by $3.2 million due to a change in the product and customer mix, which resulted
in lower volumes or more expensive, higher margin goods being sold in the year
ended December 31, 1997.

      Cost of sales increased to $15.7 million in the year ended December
31,1997 as compared to $11.4 million in the year ended December 31, 1996. This
$4.3 million, or 38%, increase was primarily due to the increase in sales. Gross
margin (which is gross profit primarily expressed as a percentage of sales)
increased to 29% in the year ended December 31, 1997 from 20% in the year ended
December 31,1996. Gross margin increased due to a change in the product and
customer mix discussed above.

      Selling, general and administrative costs increased to $3.7 million in the
year ended December 31, 1997 from $1.1 million in the year ended December 31,
1996. This $2.6 million, or 26%, increase is due to the increased expenses
associated with operating from multiple locations and being a public company. In
particular, professional fees increased by $750,000 due to costs associated with
being a public entity and transaction costs associated with the acquisitions.
Executive salaries increased by $417,000, partially due to the increase in the
number of executives required to operate in three locations.

      Interest and other expenses increased to $1.2 million in the year ended
December 31, 1997 from $923,000 in the


                                       17
<PAGE>

year ended December 31, 1996. Interest expense increased by $26,000 in the year
ended December 31, 1997 to 822,000 as a result of increased borrowings, however,
our weighted average interest rate was reduced from 6.58% in the year ended
December 31, 1996 to 5.42% in the year ended December 31, 1997. Other expenses
increased primarily due to a $280,000 write down of receivables from Zellers
Inc. of Canada.

      Due to increased income before taxes, our taxes increased to $541,000 from
$296,000. However, our effective tax rate was reduced to 34% from 39% due to the
increase in the percentage of income from U.S. operations, which has a lower tax
rate than Canada.

      As a result of the foregoing, net income increased to $1.0 million in the
year ended December 31, 1997 from $457,000 in the year ended December 31, 1996.

Year Ended December 31, 1998 Compared to Fiscal Year Ended December 31, 1997

      Sales for the year ended December 31, 1998 increased by $13,222,199
compared to the year ended December 31, 1997. This increase of 59.8% was a
result of the successful integration of the Aviv and Diamonair acquisitions, as
well as the increase in revenues from alternative customers, such as
ValueVision. Gross profit increased by $5,044,889 and represented 32.5% of sales
as compared to 29.1% in the year ended December 31, 1997. Operating expenses
increased to approximately $4,912,686 for the year ended December 31, 1998
compared to $3,651,550 for the year ended December 31, 1997. Operating expenses
represented 13.9% of revenues in the year ended December 31, 1998 compared to
16.5% in the year ended December 31,1997. This improvement was the result of our
ability to control general and administrative costs which were only partially
offset by increases in selling expenses.

      Interest expenses increased by approximately $998,000 as a result of
increased financing to service our growth. Other expenses increased by $698,525
from $389,533 to $1,088,058 primarily as a result of the Zellers Inc. of
Canada's settlement. We had other income of $1,082,239 in the year ended
December 31, 1998, primarily as a result of the settlement with Zellers Inc.
Canada.

      Income before income taxes was $4,756,061 compared to $1,586,657, an
increase of $3,165,404 or approximately 200%. As a result of the higher income,
income taxes increased from $541,423 to $1,477,369 in the year ended December
31, 1998. Net income was $3,278,692 in the year ended December 31,1998 as
compared to net income of $1,045,234 in the year ended December 31, 1997. This
was an increase of 214%.

Liquidity and Capital Resources

      In April 1997, we completed an initial public offering in which we sold
1,265,000 shares of common stock and 1,265,000 warrants to purchase common
stock. We realized net proceeds of $6.7 million from this offering. We may
realize additional proceeds from the exercise of the warrants, although there
can be no assurance that such warrants will be exercised.

      We currently have an operating line of credit with The Bank of Nova Scotia
in the amount of $20.3 million subject to certain margin requirements. The
amount available to us is equal to 75% to 80% of "eligible accounts receivable",
as defined in the Line of Credit Agreement, plus 50% of the inventory values up
to a maximum advance against inventory of approximately $9.7 million. We
utilized the credit line to borrow the $5.8 million and $4.3 million necessary
for the acquisitions of Diamonair and Aviv, respectively.

      Our borrowings under the Line of Credit bear interest at Canadian prime
plus 1/2% which at March 31, 1999 amounted to 6.5%. Interest on any borrowings
is payable monthly. We are in full compliance with all of the banking covenants
(including the financial covenants and ratios) and are required to report to our
bankers on a monthly basis.


                                       18
<PAGE>

      Our obligations under the revolving credit facility are secured by a
security interest on all of our assets, guaranteed by Diamante, a jewelry retail
chain owned by one of our Vice Presidents and are further secured by a mortgage
on the property owned by a limited partnership controlled by Jack Berkovits and
leased to us, which mortgage we have guaranteed.

      For the year ended December 31, 1998, we used cash from operating
activities of $5.1 million, primarily due to an increase of accounts receivable
of $2.7 million and an increase in inventory of $9.7 million.

      Our accounts receivable net of allowances for doubtful accounts as of
December 31, 1998 was $17.6 million, or 50% of revenue for the year ended
December 31, 1998. Accounts receivable is such a large percentage of sales
because (i) accounts receivable include a 7% goods and services tax and a 10%
federal excise tax on most Canadian sales, which taxes are not included in
sales, and (ii) sales volume is generally higher in the fourth quarter and some
customers do not pay us for goods until after the holiday selling season.

      Our inventory as of December 31, 1998 was $20.9 million, or 59% of revenue
for the year ended December 31, 1998. Inventory is such a large percentage of
sales because the inventory reflects needs for all three divisions for their
anticipated expansion and growth in 1999.

      At December 31, 1998, we had loans outstanding to its principal
shareholder, Jack Berkovits, of $2.0 million which bear interest at 10% per
annum.

      In May 1999, we issued 615,385 shares of common stock and an aggregate of
172,308 warrants exercisable at $8.13 per share in connection with a private
placement offering. The exercise price of the warrants is subject to adjustment
in certain circumstances. These warrants are exercisable from May 1999 until May
2004. We issued 615,385 shares of common stock to Haymarket, LLC, 110,769
warrants to purchase common stock to Haymarket, LLC, and 61,539 warrants to
purchase common stock to Oscar Gruss & Son.

      We may be required to issue an additional 316,693 shares of common stock
to cover any potential adjustment in the amount of shares of common stock
purchased in the May private placement offering. Pursuant to the Common Stock
Purchase Agreement between Haymarket, LLC and us, the number of shares purchased
by Haymarket, LLC will be adjusted to reflect a reset in the purchase price of
the shares acquired according to the following terms: (i) the reset price of the
shares will be the average of the lowest twelve bid prices of our common stock
during the applicable reset period (as defined below); (ii) the number of shares
of common stock to be issued upon the expiration of each of the two reset
periods will be calculated by the following formula: (307,692.5 (1/2 the number
of shares purchased)) x (1,500,000 x 115% - the average of the lowest twelve bid
prices of our common stock during the applicable reset period) / (the average of
the lowest twelve bid prices of our common stock during the applicable reset
period); and (iii) there will be two reset periods, each reset period consisting
of thirty trading days, (a) the first reset period covering 306,692.5 of the
shares purchased by Haymarket, LLC to expire on the 30th day after the date this
prospectus is declared effective, and (b) the second reset period covering
306,692.5 of the shares purchased by Haymarket, LLC to expire on the 30th day
after the date of the expiration of the first reset period.

      Pursuant to the terms of the Common Stock Purchase Agreement, we have the
option to sell, and Haymarket, LLC has agreed to buy, up to a maximum of
$2,000,0000 worth of our common stock. The number of shares acquired by
Haymarket, LLC will be calculated according to the following formula: (the
dollar amount of the shares we have an option to issue (up to a maximum of
$2,000,000 worth)) / (($3,000,000 / 100% of the bid price of the shares of our
common stock on the trading day immediately preceding the date of the purchase
of the additional shares). The issuance of the additional shares will occur on
the earlier of (a) November 13, 1999 or (b) 20 days after the expiration of the
second reset period. We are required to exercise our option to sell the
additional shares within 20 days after the earlier of (a) or (b).


                                       19
<PAGE>

      We anticipate that cash flow from operations, as well as borrowings
available under our existing credit line will be sufficient to satisfy our
credit needs for the next twelve months. In addition, we may sell equity
securities to raise additional capital as needed.


                                       20
<PAGE>

                                    BUSINESS

      We are primarily engaged in the design, manufacture, merchandising and
distribution of stone-set jewelry for department stores, mass merchants,
catalogue showrooms, television shopping networks and other high volume
retailers and major discounters. We also taking advantage of non-traditional
wholesale distribution outlets such as Internet wholesale advertising services,
liquidation operations, and consumer product rental companies.

      We believe we have established ourselves as a low-cost, high-volume and
quality manufacturer in the value priced jewelry market. Our primary competitive
advantage, particularly for the DG division, is our innovative manufacturing
methods which allow for substantially reduced costs per unit, provide
substantial capacity and better quality, and require minimal skilled labor. Our
merchandising strategy also involves the design of products that we believe will
continually appeal to the mass market. We also assist our customers in
creatively merchandising our jewelry to encourage impulse purchases.

      Our operations are divided into three divisions. The "DG division"
manufactures and distributes value priced stone- set rings and other jewelry
products. We have operated the DG division in Canada for 30 years. The "Aviv"
division manufactures and assembles bridal jewelry. We acquired Aviv in February
1998, effective June 1, 1997. The "Diamonair" division assembles and distributes
jewelry, primarily set with synthetic stones. We acquired Diamonair in November
1997.

      Growth has been achieved by providing our customers with quality and
service and in recent years through our manufacturing process, which enables us
to provide our customers with value priced stone-set mass appeal jewelry at
lower cost than many of our competitors. We maintain long-standing relationships
with Canadian customers such as Reed's Jewellers, the Twain Group, Zellers, Inc.
and The Shopping Channel. In the last three years, we have also focused on the
much larger American market. The DG division established a United States sales
office in Tampa, Florida and currently sells products to customers such as
Wal-Mart, Fred Meyer Inc., Value Vision International Inc., Suarez Corporation,
which is a direct mail order company, and others, including Zales Corporation,
the largest jewelry retailer in the United States. We have also utilized
strategic acquisitions to increase our presence in the United States.
Diamonair's customers include Finlay Fine Jewelry Corp, which operates leased
fine jewelry departments in department stores for retailers such as May
Department Stores and Federated Department Stores. Aviv sells to Zales
Corporation and Finlay Jewelry Corp., as well as many independent jewelers in
the United States. In 1998, approximately 81% of our sales were in the United
States, as compared to 17% and 63% in 1995 and 1997, respectively.

Business Strategy

      We believe that our business strategy is enabling us to become a leader in
the value priced, stone- set jewelry market. We believe that our business
strategy allows us to leverage the expertise and customer base we have
established in the Canadian market to increase sales in the much larger markets
of the United States. We also believe that we can increase sales of our other
products, including bridal jewelry, by integrating our divisions. Our primary
business strategies are as follows:

Capitalize on Our Manufacturing Processes

      Our manufacturing process allows us to produce mass quantities of
stone-set, value priced jewelry. We are able to offer quality products to our
customers at prices that are competitive with or lower than our competitors
offering similar goods, while maintaining adequate profit margins. Management
believes that our manufacturing process produces goods that are superior to
comparably priced goods produced by competitors. We believe that these
advantages will allow for continued growth in market share of value priced
jewelry.


                                       21
<PAGE>

Integrate the Aviv and Diamonair Acquisitions

      We completed both the Aviv and Diamonair acquisitions in 1997. Although
the DG division manufactures products for Diamonair, the three divisions'
operations have not been fully integrated. We continue to review the Aviv and
Diamonair product lines to determine how to continue to manufacture more of
their product lines with our manufacturing process. We have begun to utilize
each division's distributions lines and customers to promote and "cross-sell"
the products of the other divisions. We believe that we will continue this
cross-promotion to increase the rate of penetration of our products into the
U.S. markets.

Extend Customer Base and Utilize Non-traditional Distribution Lines such as the
Internet

      While we have developed a broad customer base, we currently target our
marketing efforts towards large retailers, such as department stores, mass
merchandisers, television shopping networks, catalogue showrooms and other
discount stores, whose overall share of retail jewelry sales is expected to
increase. These customers typically require a high level of service, and we seek
to build long-term relationships by making it convenient and cost-effective for
these customers to rely on us for essential services such as product design,
inventory control and delivery.

      We also sell our products through non-traditional wholesale distribution
outlets such as Internet wholesale advertising services, liquidation operations
and consumer product rental companies. In 1998 and 1999, we entered into
agreements to sell our products on or through Bid.com, U-Bid, Amazon.com, Lycos,
Go2Net, Egghead and Shop at Home. Management believes that our products are
ideal for many of these non-traditional outlets, which usually feature moderate
and lower priced products. These agreements have been assigned to Xite
Jewelry.Com which is 50% owned by us and 50% owned by two sons of Jack
Berkovits. See "Certain Transactions."

Maintain a Broad Product Mix

      We maintain a broad product mix so that we can meet the varying needs of
our customers, who range from discount stores such as Wal-Mart, Inc. to
department stores such as Saks Fifth Avenue. This also enables us to supply each
customer with a number of different styles of each product, which jewelry
retailers generally like to have in stock. The DG division, Aviv and Diamonair
currently offer our customers approximately 5,000, 4,000 and 600 styles of
rings, respectively. We also offer our customers over 800 other products, the
majority of which consist of pendants and earrings.

      We attempt to provide our customers with rings and other jewelry products
that incorporate traditional styles and designs. While we regularly update our
product lines and offer new products, we seek to avoid designs incorporating
fashion trends that are expected to have short life cycles. This approach
enables us and our customers to avoid accumulating obsolete inventory.
Additionally, we can create specially designed products in response to requests
or pictures submitted to us by our customers. This variety and flexibility
allows us to meet a wide variety of our customers' jewelry needs.

Acquisitions and Joint Ventures

      We have utilized the Aviv and Diamonair acquisitions to increase the rate
of our penetration into the U.S. jewelry markets. Each acquisition also
broadened our product line and increased the number of customers that we work
with, creating cross-selling opportunities. Although we have no current plans or
potential targets, we may make additional acquisitions of manufacturers or
distributors of complementary jewelry products in the future, if such potential
targets offer strategic opportunities for us as a whole.

      We also intend to use strategic partnerships and joint ventures to create
additional revenue and to create opportunities for the sale of our products.


                                       22
<PAGE>

Marketing

      We maintain sales offices at our Toronto headquarters, at the Aviv
manufacturing and office facility in Houston, Texas, at the Diamonair offices in
Cedar Knolls, New Jersey and in Tampa, Florida. Our sales staff promote our
products to a wide range of customers via existing relationships, trade shows
and product presentations.

      We seek to provide value priced, quality products. Price and quality are
of particular importance in the jewelry market because, except at the highest
end of the market, advertising and brand name recognition are minimal. We
believe that our manufacturing process allows us to provide our customers DG
division products at prices that are competitive with or lower than our
competitors' products. Similarly, the incorporation of DG division products and
manufacturing into Diamonair has allowed for competitive pricing of that
division's products. The Aviv products, which usually are made of more expensive
metals and contain more expensive stones, are also competitively priced when
compared with goods of similar quality. Marketing of Aviv products is aided by
Aviv's specialization in bridal jewelry, which allows Aviv's sales people to
focus their marketing efforts on certain market segments.

      Often, retail stores are provided pre-arranged presentation trays. These
trays usually contain our most popular styles in common sizes. We believe that
these trays make it convenient and cost effective for retail stores to display
and promote our products. We believe that retail store operators who utilize
these pre-arranged presentation displays, which may include point- of-purchase
displays, will elicit impulse purchases of our products because the styles are
familiar to customers and are priced at attractive levels. Aviv also utilizes
independent sales representatives, who promote Aviv's products to smaller retail
outlets.

      Management emphasizes maintaining and building upon our relationships with
existing customers. We provide specialized support services to our customers,
including bar-coding and drop shipping to individual customer locations, as well
as central distribution centers. Further, in order to fill customer orders more
quickly and effectively we have implemented an electronic data interchange
program pursuant to which we electronically receive purchase orders from
participating customers and electronically transmit to the customers order
acknowledgments, invoices and advance shipping notices. The electronic data
interchange link and other support options, in management's opinion, assures an
ongoing business relationship. We believe these specialized services, which are
particularly important in marketing to large retailers, enhance our ability to
attract and retain customers.

      Although our sales are generally non-refundable, we may accept returns of
certain items in order to maintain customer goodwill and as part of promotional
programs. Returns of products are not significant and generally are made as part
of stock balancing transactions in which the returned products are replaced with
products better suited to the customer's needs. We have not yet experienced any
difficulty in reselling returned merchandise.

      In 1997, we began listing excess inventory on an Internet wholesale
commerce web site. We intend to continue this practice because it provides an
inexpensive method for disposing of excess inventory on terms favorable to us.

Customers

      We maintain a broad base of customers concentrated in four major jewelry
segments: (i) department stores such as Sears Roebuck, J.C. Penney and Saks
Fifth Avenue (our products are also sold in certain Federated Department Stores
and May Department Stores through, Finlay Fine Jewelry Corp., an operator of
jewelry boutiques within other department stores); (ii) specialty markets, such
as The Shopping Channel (Canada), ValueVision; and (iii) jewelry chain stores
such as Zales Corporation, Gordons, Freidmans and others and (iv) mass
merchandisers such as Zellers, Inc. and Wal-Mart. We generally do not sell
pursuant to any formal or long-term contracts, although we do have a long-term
supply agreement with Zellers, Inc.


                                       23
<PAGE>

      For the year ended December 31, 1998, three major customers accounted for
approximately 36% of sales. For the year ended December 31, 1998 , Value Vision
accounted for approximately 21% of sales. Other than ValueVision, no customer
accounted for more than 10% of sales in the year ended December 31, 1998. For
the year ended on December 31, 1997, Finlay Fine Jewelry Corp. accounted for 19%
of sales, Silverman Jeweller's Consultants, Inc. accounted for 14% of sales and
Wal-Mart accounted for 9% sales. The loss of any of these customers or a
significant reduction in their orders would have an adverse effect on D.G.
Jewellery of Canada Ltd.

Product and Design

      We seek to provide our customers with a broad selection of jewelry
products that incorporate traditional styles and designs. We seek to avoid
designs incorporating fashion trends which are expected to have short life
cycles. This approach enables us and our customers to avoid accumulating
obsolete inventory. Additionally, producing a greater quantity of a particular
product results in a more efficient manufacturing process.

      However, we regularly update our product lines and offer new products. We
maintain a staff of model makers/designers who develop new designs based on
research of the market and surveying stores, catalogues and industry
publications to determine current trends. Additionally, we can create specially
designed products in response to requests or pictures submitted to us by our
customers. New product design prototypes are created, and after evaluation, the
final product design is produced.

      A principal goal of our design program is to maximize the perceived value
of our products through design and manufacturing innovations that enhance the
appearance of the jewelry without causing corresponding increases in product
costs. This design approach assists us in producing quality products reflecting
general consumer tastes. D.G. Jewellery of Canada Ltd., particularly the D.G.
division and Diamonair, seeks products, not as fashion leaders or faddish
styles, but of enduring styles that encourage moderately priced impulse
purchases.

      Rings account for approximately 90% of our sales by units sold and dollar
revenue. The D.G. division currently offers approximately 5,000 styles of rings.
The rings are moderately priced and the average wholesale price of the rings is
approximately $150.00. The retail price of the D.G. division's better selling
products ranges from $30.00 to $600.00, although some products can cost as much
as $1,000. The rings are made principally in 10 karat gold. Our products contain
a variety of stones classified as diamonds, precious (e.g., rubies, sapphires,
emeralds), semi-precious (e.g., garnet, topaz, amethyst, aquamarine, opal) or
synthetics (e.g., cubic zirconia, spinel). The use of stones increases average
unit sales price and results in greater margins. Additionally, the inclusion of
stones creates a greater margin flexibility to insulate us from fluctuation in
the value of gold. The D.G. division manufactures a number of rings with
multiple stones because management believes our manufacturing process allows us
to produce multiple stone items at a cost lower than our competitors.

      Aviv offers approximately 4,000 rings, most of which are intended to be
used as wedding or engagement rings. Aviv's rings are made up of precious
metals, including 22 karat gold and platinum. The average wholesale price of the
Aviv products is $700.00. The retail price of Aviv's better selling products
range from between $500.00 and $1,500.00. Some of Aviv's diamond rings are sold
for more than $5,000.

      Diamonair offers approximately 600 rings, primarily adorned with cubic
zirconia stones. Although many of Diamonair's products are made of precious
metals, the Diamonair products are generally lower priced goods. The average
wholesale price of Diamonair's products is $100. The retail price of Diamonair's
better selling products ranges from $50 to $500. We are planning to introduce
other stones, which may include gem stones as well as other synthetic stones
into the Diamonair products.

      We, through each of our three divisions, offer approximately 800 earrings
and pendants. Many of these products are manufactured through our manufacturing
process, which allows us to produce these items at costs which are competitive
with


                                       24
<PAGE>

or less than our competitors. We also design earrings and pendants to match some
of our rings so that the products can be sold as a set.

Manufacturing Process

      Our manufacturing process is a special process for producing a high-volume
of low-cost multi-stone rings. Our manufacturing process provides us with a
current estimated manufacturing capacity of approximately 20,000 rings per week.
This process is utilized at the Toronto facility for the DG division product
line and certain Diamonair products. The Toronto facility is presently producing
an average of approximately 3,000 rings per week, but sometimes producing as
much as 20,000 rings in a week. We believe that our manufacturing capabilities
distinguish us from most of our competitors and enable us to produce very
competitively priced, quality and consistent products satisfying our customers'
demands for mass merchandising.

      Our manufacturing process combines modern technology, mechanization and
hand craftsmanship to produce fashionable and moderately priced jewelry. Our
manufacturing operations involve combining pure gold with other metals to
produce 10 and 14 karat gold, manufacturing cast jewelry, and finishing
operations such as cleaning, polishing, diamond- cutting, engraving, plating and
other jewelry work. We utilize the lost-wax/cast-in-place method of jewelry
manufacturing to produce high-quality gold rings, earrings, pendants and
bracelets. This is based on an investment casting process used in the jewelry
manufacturing industry. It entails creating wax duplicates of the items which
are encased in a plaster mold. The plaster is hardened in an oven while the heat
melts away the wax, leaving a hollow mold pre-set with stones in place. The mold
is injected with metal, in effect reverse-mounting the stones in the jewelry.
After the casting process, the jewelry undergoes a series of cleaning and
polishing stages before being labeled with the retailer's price tag and bar
codes and shipped. This process allows unskilled labor with virtually no
training to set as many as 8,000 stones per day per stone setter. This compares
to the normal setting process of a skilled setter, setting up to 150 stones per
day, at a cost of up to $1.00 per stone or more. However, the percentage savings
are far more significant when the intrinsic values which make up the jewelry
item are lower. This is so because the greater the labor factor in the product's
cost structure, the greater the percentage savings when such labor factor is
reduced.

      Many of the D.G. division's manufacturing personnel are paid on a
piece-work basis. Management believes this basis provides incentive to maximize
productivity while at the same time, it provides us accuracy in cost accounting.
Our strict quality control guidelines ensure that quality is not sacrificed for
productivity. We use a bar-coded tracking system for all inventory in process.
When a job bag is transferred from one employee to another, it is automatically
electronically "wanded" (UPC bar coded for number of units, style, and other
pertinent customer information) into that employee's custody. This has the
effect of assigning responsibility for the inventory. It also causes the
recipient employee to verify quality of the product prior to his or her
commencement of work, in effect, policing the prior person's work product. If
the previous employee's work product was substandard, the recipient would return
the job to production control who would require the previous employee to correct
the work product with no compensation. Otherwise, the recipient would have to
correct the product at no additional compensation and would further make the
recipient's work more difficult as well as delaying his or her production.
Therefore, the system is self policing.

      Management believes that these significant savings will allow us to
produce jewelry that previously did not warrant large labor costs and,
accordingly have not been produced by anyone else. Specifically, multi-stone
sterling silver products could now be produced en masse to retail at prices
geared to mass merchandiser's "customers" profiles. These products could now
sell in a range from $9.99 to $49.97 retail, and project a quality and perceived
value of several times that amount. Management believes the jewelry industry has
avoided producing this type of product since the sterling silver metal value and
the synthetic stone values did not warrant increased labor costs. Our reduced
labor costs enables us to produce these products profitably.

      Currently, manufacturing and other operations for the Aviv product line
are accomplished at our facility in Texas. The lease to this factory was
assigned to D.G. Jewellery of Canada Ltd. in connection with the acquisition of
Aviv. This four


                                       25
<PAGE>

year old facility produces an average weekly volume of 800 rings and management
believes its current facilities have the capacity to produce approximately 4,500
rings per week.

      Diamonair primarily purchases products from the D.G. division and other
manufacturers in a finished condition. However, Diamonair does do some assembly,
repair and packaging of its products from its facility in Cedar Knolls, New
Jersey.

      The manufacturing process in the jewelry industry results in great volumes
of gold scrap. We have strict controls to minimize waste. Management believes
that our manufacturing processes reduce the handling of the end jewelry product
and accordingly, the quantity of jewelry scrap is greatly reduced. The scrap in
the form of chips, filings, grindings and sweepings, are recovered by us and
sent to refiners to recover the gold. Our recovery from refiners in 1997 and
1998 were 1,565 ounces or approximately $545,000, 4,774 ounces, and $1,406,029,
respectively.

Supply

      We purchase our gold from banks, gold refiners and commodity dealers.
Management believes this arrangement is sufficient to meet our current
requirements. Gold acquired for manufacture is at least .995 fine and is
combined with other metals such as silver, copper, nickel and zinc, to produce
10,14,18, or 22 karat gold of different colors. The term "karat" refers to the
gold content of alloyed gold, measured from a maximum of 24 karats (100% fine
gold). These alloys are in abundant supply and are readily available to us.
Other precious and semi-precious stones are available from many suppliers in
Canada and the United States.

      The world's supply of diamonds comes primarily from De Beers Consolidated
Mines, Limited, a South African company. The continued availability of diamonds
to the jewelry industry is dependent, to some degree, on a continual supply from
De Beers Consolidated Mines, Limited. While several other countries are major
suppliers of diamonds, in the event of an interruption of supply from South
Africa, the Jewelry industry, as a whole, could be adversely effected, which
could impact the supply of diamonds to us.

      We do not presently engage in hedging activities with respect to possible
fluctuations in the prices of precious, semi- precious gemstones or metals. We
believe the risk of price fluctuations can be mitigated by changes in the prices
we charge our customers, which we have historically done in response to such
fluctuations. However, there can be no assurance that a downward trend in the
prices of stones or metals would not have a material adverse impact on the
valuation of our inventories or that an increase in prices would not make it
more difficult or costly for us to acquire inventory.

      We purchase our supplies and raw materials from a variety of suppliers and
we do not believe the loss of any of the suppliers would have a material effect
on our business. Alternative sources of supply for raw materials for production
of jewelry are readily available.

      We carefully inspect all materials sent and received from outside
suppliers, monitor the location and status of all inventory, and have strict
internal control procedures of all jewelry as it proceeds through the
manufacturing process. A complete audited physical inventory of gold, silver and
gemstones is taken at our manufacturing and administrative facilities on an
annual basis, in addition to other physical inventories during the year. We
employ an agency to provide a security staff and have various security
procedures in the hiring of personnel as well as internal-security procedures
regulating employee conduct.

Insurance

      We maintain primary all-risk insurance, with limits in excess of our
current inventory levels, to cover thefts and


                                       26
<PAGE>

damage to inventory located on our premises. We also maintain insurance covering
thefts and damage to the inventory we own which is located off-site. The amount
of coverage available under such policies is limited and may vary by location,
but generally is in excess of the value of the gold supplied by us. We maintain
fidelity insurance which provides coverage against theft or embezzlement by our
employees. Additionally, we maintain director's and officer's liability
insurance in the amount of Cdn$10,000,000.

Competition

      The jewelry manufacturing industry is highly competitive, and our
competitors include domestic and foreign jewelry manufacturers and wholesalers
and importers who may operate on a national, regional and local scale. The
primary competitive factors are price, design, quality, customer service and
established customer relationships.

      The diverse distribution channels in which we market our products
frequently involve different competitive factors. The ability to provide
specialized services is a particularly important competitive factor in our sales
to certain large retailers such as mass merchandisers, discount stores and
warehouse clubs. Product availability and the ability to offer consistent
product quality at competitive prices tend to be the key competitive factors to
the customer segments which we serve. Some of our competitors may specialize in
sales to particular distribution channels and may have relationships with
customers in those distribution channels that make competition by us more
difficult. We believe that the recent trend towards consolidation at the retail
level in the jewelry industry will increase the level of competition in the
markets in which we compete.

      In Canada, management believes we have two primary competitors, A&A
Jewelry of Scarborough, Ontaria and Finecraft Industries Limited, both of which
are larger than D.G. Jewellery of Canada Ltd. A&A Jewelry of Scarborough,
Ontario is Canada's largest jewelry manufacturer. It manufactures both casted
ring products and stamped gold earrings and pendants, and its sales are both in
Canada and the United States. Finecraft Industries Limited is the other major
Canadian manufacturer, which imports from the Far East.

      In the United States, the market, although highly fragmented, does contain
a number of major competitors many of whom import much of their product from the
Far East and many of whom sell higher priced items. The United States
competitors include M. Fabrikant & Sons, Inc., Samuel Aaron Inc., Simon Golub,
PAJ, Inc., Nissko Jewellery Trading, World Pacific Products, Andel, Andin
International Inc., Oroamerica, Inc., Dalow Industries and Michael Anthony
Jewelers Inc.

Patents and Trademarks

      We have received trademarks of certain product names and for patents on
approximately 250 Aviv product designs. These trademarks and patents are not
economically material to us.

      We do not have, nor do we rely, on patents to establish or protect our
market position. We have not applied for patent protection of our manufacturing
processes to avoid disclosing our unique application, modification and
improvements relating to certain basic processes known in the industry. Further,
we cannot be assured that the process which we believe is proprietary would
qualify for a patent, and if a patent would be granted, there is no assurance as
to the extent of its enforceability. There can be no assurance that competitors
will not be able to imitate our manufacturing processes, which could have a
material adverse effect on our business.

The New York Gold and Diamond Exchange

      As part of the acquisition of Aviv, we acquired the New York Gold and
Diamond Exchange, a retail store. New York Gold and Diamond Exchange is located
in a 1,500 square foot area of the Aviv facility in Houston, Texas. New York


                                       27
<PAGE>

Gold and Diamond Exchange sells the products of Aviv and other manufacturers and
offers us an excellent opportunity to profitably dispose of excess inventory of
Aviv products. We intend to increase the amount of DG division and Diamonair
products that we sell in the store.

Employees

      At May 31, 1999, we employed 212 persons on a full-time basis, including
approximately 174 engaged in manufacturing and distribution, 14 salespeople, 17
general and administrative and 7 executives, each of whom performs various other
functions such as sales and marketing.

      We have no unions and believe we have an excellent relationship with our
employees.

Environmental Compliance

      Certain of the manufacturing processes utilized by us require the use of
chemicals and other hazardous materials. We have an ongoing compliance program
to ensure that our manufacturing processes are in compliance with environmental
rules and regulations.

Seasonality

      Retail sales of jewelry are generally weighted to the fourth quarter. For
most manufacturers these sales patterns reflect a business that tends to fall
one-third in the first half of the year with the remaining two-thirds in the
second half of the year. Our sales in the first half of 1998 represented
approximately 40% of total revenues.

      While our sales are subject to seasonal fluctuations, these fluctuations
are mitigated to a degree by the early placement of orders by many of our
customers, particularly for the Christmas holiday season. Further, management
believes that our sales and those of our customers are not as seasonally
effected as most competitor's sales because many of our products are lower
priced goods designed for mass merchandising, which generate year round impulse
purchases. In addition, we do not expect to be as effected because of our
anticipated revenues from alternative customers such as television shopping
networks and sales over the Internet.

Properties

      Our executive and administrative offices and primary manufacturing and
marketing facilities are located in a recently renovated 23,000 square foot
facility in Toronto, Ontario. This facility is leased from 1001 Petrolia Road
Limited Partnership, the general partner being 1013418 Ontario Inc. Jack
Berkovits, Chairman, CEO and President of D.G. Jewellery of Canada Ltd. is the
sole shareholder, officer and director of the general partner, 1013418 Ontario
Inc. The lease is a 10 year net, net lease and expires January 31, 2005. Annual
lease payments are $107,948, increasing each year by the greater of $.37 a
square foot or the percentage increase in the Consumer Price Index for the
Municipality of Metropolitan Toronto. Real estate taxes, utilities, maintenance
and insurance cost us approximately $95,000 for the 12 months ended December 31,
1998. Management is of the opinion that the terms of the lease are as favorable
as could be obtained from unaffiliated third parties. See "Certain
Transactions."


                                       28
<PAGE>

      The general partnership, 1013418 Ontarion Inc, of which Mr. Berkowits is
the sole shareholder, officer and director, originally obtained a $660,000 five
year mortgage on the property from the Canadian Imperial Bank of Commerce in
1993. At March 31, 1999, the mortgage was $515,661. The loan bears interest at
7.8% and was renewed in October 1998 for an additional five years. We are a
guarantor of this mortgage. A second mortgage was obtained to secure our
financing facilities with The Bank of Nova Scotia.

      Effective as of June 1, 1997, we entered into a sublease for the 25,000
square foot manufacturing and office facility in Houston, Texas from which Aviv,
Inc. had operated prior to its acquisition. The sublease is to terminate on the
earliest of (i) May 30, 2003, (ii) four months after we give notice, or (iii)
upon termination of the primary lease on the property. The primary lease is not
due to terminate until March 2014, although it is terminable by the landlord
upon certain events, such as the failure of the tenant to pay rent. We pay
annual rent of $130,476. We use the Houston facility primarily for the
manufacturing and storage of the Aviv products, as well as sales, design and
administrative offices. Also located at the Houston facility is our retail
store, which occupies approximately 1,500 square feet.

      Effective as of November 21, 1997, we entered into a sublease for the
7,880 square foot facility in Cedar Knolls, New Jersey that Litton Systems had
used to operate Diamonair prior to its acquisition. We have the option, upon
thirty days notice, to reduce the total area which it occupies and receive a
proportionate reduction in rent so long as we occupy at least 5,000 square feet.
The sublease terminates on November 20, 1999. We pay annual rent of $84,789. We
use the facility for the assembly and storage of Diamonair products, as well as
sales, design and administrative offices.

      We believe that our facilities are adequate for our current operating
levels and presently foreseeable growth

Legal Proceedings

      On May 29, 1997, Zellers, a department store chain, initiated an action
against us in the Ontario Court of Justice (General Division) alleging a breach
of contract for failure by us to credit certain returns to Zellers' account and
to provide Zellers with replacement merchandise. Zellers had been purchasing
rings from us pursuant to a contract which was to terminate in December 2001.
Zellers sought compensatory damages of $1,800,000, punitive damages of $360,000
and counsel fees and court costs. The parties have settled the matter. We
entered into a long term supply agreement with Zellers for six years from
January 1999.

      On August 13, 1997, L. Luria & Son, Inc., a customer of DG Jewellery of
Canada, Ltd., commenced a Chapter 11 bankruptcy action in the United States
Bankruptcy Court in the Southern District of Florida. The Trustee in Bankruptcy
is seeking to recover preferential transfers of approximately $133,857. The
Trustee alleges, among other claims, that certain payments were fraudulent
conveyance. We believe the allegations are without merit and intends to
vigorously defend its position. The outcome of the litigation can not be
presently determined.

      We are not a party to any other material litigation nor are any such
proceedings pending or threatened.


                                       29
<PAGE>

                                   MANAGEMENT

      The directors and executive officers of the D.G. Jewellery of Canada Ltd.
are as follows.

<TABLE>
<CAPTION>
                                                                                                    Position Held
                  Name                          Age            Position with the                        Since
                                                                    Company
<S>                                              <C>        <C>                                         <C>
Samuel J. Berkovits.....................         47         Chairman of the Board,                      1979
                                                            CEO and President

Gary Davis..............................         51         Vice President-Finance,                     1987
                                                            Chief Financial Officer,
                                                            Controller, Treasurer,
                                                            Secretary

Leonard Fasullo.........................         58         Vice President-Production                   1989

Meyer Feiler............................         46         Director                                    1998

Theodore L. Bonsignore..................         52         General Manager,                            1998
                                                            Diamonair, Director

Ronald Rutman...........................         46         Director                                    1999
</TABLE>

      Samuel Jacob "Jack" Berkovits has served as our President and a Director
since 1979. He is a founding member of the Jeweler's Vigilance Committee
(Canadian Jeweler's Association) and is active in community affairs. Mr.
Berkovits became a member of the Canadian Institute of Chartered Accountants in
1976. He practiced as an accountant in Montreal from 1972 to 1977 when he joined
D.G. Jewellery of Canada Ltd.

      Gary Davis has served as our Chief Financial Officer and Vice President -
Finance since 1987. Prior to that, Mr. Davis served for 12 years as Chief
Financial Officer at a Canadian company engaged in manufacturing jewelry. Mr.
Davis has been a certified general accountant since 1972.

      Leonard Fasullo has been our Vice President-Production since 1989. Mr.
Fasullo joined D.G. Jewellery of Canada Ltd. as a manufacturing foreman in 1984.

      Theodore L. Bonsignore has served as our General Manager of Diamonair
since May, 1998 and as a Director of D.G. Jewellery of Canada Ltd. since July
1998. Mr. Bonsignore works for us on an average of between fifteen - to twenty
hours a week and also operates T.L. Bonsignore Management and Advisory Services,
a consulting firm specializing in the jewelry industry. From 1975 to 1997, Mr.
Bonsignore was employed by Krementz & CO., a jewelry manufacturer, serving as
President since 1990. Mr. Bonsignore has been a Director of the Jewelers Board
of Trade since 1990 and has served as Chairman of that Board since 1998. Mr.
Bonsignore is a certified public accountant.


                                       30
<PAGE>

      Meyer Feiler has been a Director of D.G. Jewellery of Canada Ltd. since
July 1998. Mr. Feiler has served as President of Carmen Incorporated, one of the
largest jewelry companies in Canada since 1993. Mr. Feiler has worked at Carmen
Incorporated since 1979.

      Ronald Rutman has served a Director of D.G. Jewellery of Canada Ltd. since
March 1999. Mr. Rutman is a Chartered Accountant with the firm of Zeifman &
Company where he is a partner. Mr. Rutman has been with Zeifman & Company since
1973. Mr. Rutman specializes in taxation, consulting and bank finance. He has a
particular expertise in the jewelry and health care industries. He has a B.A.
from the University of Toronto.

      There is no family relationship between any of the above named officers or
directors.

      The term of office for directors and officers is one year.

Audit and Compensation Committees

      The Audit Committee consists of Messrs. Berkovits, Rutman and Feiler. The
responsibilities of the Audit Committee include recommending to the board of
directors the firm of independent auditors to serve us, reviewing the
independent auditors reports, services and results of audit, and reviewing the
scope, results and adequacy of our internal control procedures. The Compensation
Committee consists of Messrs. Berkovits, Rutman and Feiler. The Compensation
Committee is expected to periodically review and evaluate officers' compensation
and will administer our 1998 Stock Option Plan and the 1999 Stock Option Plan,
if adopted.

      For a period of three years after the effective date of our Initial Public
Offering on April 17, 1997, we have agreed to invite a designee of Joseph Dillon
& Company to attend all meetings of the board of directors, but such designee
will not be entitled to vote or be compensated.

      It is not expected that any director or committee member will receive any
compensation for acting in such capacity. We will reimburse directors and
committee members for all ordinary and necessary expenses incurred in attending
any meeting of the board or any committee thereof.

Executive Compensation

      The following table sets forth all cash compensation for services rendered
in all capacities to us, for the fiscal years ended December 31, 1998, December
31, 1997 and December 31, 1996 paid to our Chief Executive Officer, and the
other most highly compensated executive officers at the end of the above fiscal
years whose total annual salary plus bonus exceeded $100,000 per annum.


                                       31
<PAGE>

                           Summary Compensation Table

<TABLE>
<CAPTION>
                                                                                      Restricted
Name and Principal          Year/Period        Annual                                 Stock            Options/        Other
Position                    Ended              Compensation          Bonus            Awards           SARs            Compensation
- --------                    -----              ------------          -----            ------           ----            ------------
<S>                         <C>                <C>                   <C>              <C>              <C>             <C>
Jack Berkovits              1998               $216,951              $125,000         0                266,000         $12,000(1)
Chief Executive             1997               $197,242              $187,798         0                377,500         $12,000(1)
Officer and                 1996               $147,061              $0               0                0               $12,000(1)
Chairman

Gadi Beer                   1998               $196,755              $0               0                10,000          $7,710(3)
Vice President of           1997(2)            $109,375              $0               0                0               $0
Sales and Marketing,        1996               --                    --               --               --              --
Aviv
</TABLE>

(1)   Represents monthly auto allowance.

(2)   Mr. Beer's employment with D.G. Jewellery of Canada Ltd. commenced on June
      1, 1997, after our acquisition of Aviv.

(3)   Represents car allowance of $5,628 and health insurance of $2,082.

Employment Contracts

      Jack Berkovits and D.G. Jewellery of Canada Ltd. entered into a three year
employment agreement commencing April 17, 1997 for Mr. Berkovits to serve as
Chief Executive Officer and President at an annual salary of $250,000 with
yearly increases of no less than $10,000. Should Mr. Berkovits die during the
term of this agreement, his estate or designee shall receive, upon his death,
two years full salary. In the event of disability, Mr. Berkovits is to receive
70% of his salary for the remainder of the term of the agreement. The agreement
also provides for us to maintain approximately $2,000,000 in key-man insurance
on the life of Mr. Berkovits. Currently, we are beneficiary of two "key-man"
term policies with a total death benefit of $840,000. The $700,000 policy has
been assigned to secure our financing facilities with The Bank of Nova Scotia.
We maintain a third policy with a death benefit of $1.1 million for which Mr.
Berkovits is the beneficiary.

      Based upon any wrongful termination, which includes changes in the control
of D.G. Jewellery of Canada Ltd. through an acquiring person (any person who has
acquired or announces a tender offer or exchange for 25% of D.G. Jewellery of
Canada ltd.), a sale of substantially all of the assets or merger, acquisition
of us or our consolidation with another, or certain types of board changes, we
shall pay Mr. Berkovits a lump sum payment, based upon his then compensation,
including benefits and perquisites, from such termination. Such payment shall be
the balance of his compensation for the remainder of the term or compensation
for one year whichever is less; provided, if the payment is in excess of
$100,000, then such excess shall be payable in equal quarterly payments with
interest at the legal rate. The employment agreement also contains a one-year
non-competition provision within a 200 mile radius of our primary operation in
Canada or anywhere in the United States.

      We entered into an employment agreement with Gadi Beer, the Vice-President
of Sales and Marketing of Aviv for a term of one year terminating on February 9,
2000. Mr. Beer earns an annual base salary of $120,000 and is entitled to
receive 0.8% of the total sales of Aviv. Mr. Beer has agreed to a covenant not
to compete with D.G. Jewellery of Canada Ltd. for a period of three years from
the date of termination of the agreement. The agreement is renewable for
additional successive one year terms upon the consent of both parties.

      No other officer has an employment contract with D.G. Jewellery of Canada
Ltd.


                                       32
<PAGE>

Compensation of Directors

      There are no standard arrangements for the payment of any fees to
directors of D.G. Jewellery of Canada Ltd. for acting in such capacity.
Directors are reimbursed for expenses for attending meetings.

Stock Options

      In December 1996, the board of directors and shareholders adopted the
1996. Stock Option Plan, pursuant to which 500,000 shares of common stock are
provided for issuance. All of such options have been granted.

      In February 1997, the board of directors granted 172,500 options under the
1996 Stock Option Plan to 20 persons, including officers, directors and key
employees. The options were to be exercisable at $4.50 per share for five years
expiring February 9, 2002. On August 22, 1997, the compensation committee
lowered the exercise price to $1.38, which was our stock price on such date. On
August 22, 1997, we granted an additional 327,500 options exercisable at $1.38
per share to Jack Berkovits. All options granted vest at the rate of 25% every
six months so that the options are fully vested two years from their issuance
date. The table below reflects the options under the 1996 Stock Option Plan
granted to our present officers and directors and the percentage of options
issued to such persons.

<TABLE>
<CAPTION>
Officer and/or
Director             Expiration Date             Options             Percent              Exercise Price
- --------             ---------------             -------             -------              --------------
<S>                  <C>                         <C>                  <C>                     <C>
Jack Berkovits       (1)                         377,500              75.5%                   $1.38

Gary Davis           02/09/02                     15,000               3.0%                   $1.38

Leonard Fasullo      02/09/02                     15,000               3.0%                   $1.38
</TABLE>

- ----------
(1)   327,500 of such options expire on August 21, 2002 and 50,000 expire on
      February 9, 2002.

      In July 1998, the board of directors and shareholders adopted the 1998
Stock Option Plan. In July 1998, the board granted 500,000 options to 42 persons
including officers, directors, consultants and key employees. The options were
exercisable at the following prices; $2.77 (410,000); $3.25 (40,000); and $4.00
(50,000). All options granted vest at the rate of 25% every six months so that
the options are fully vested by July 2000. The table below reflects the options
under the 1998 Stock Option Plan granted to our present officers and directors
and the percentage of options issued to such persons.

<TABLE>
<CAPTION>
    Officer and/or
    Director                      Expiration Date             Options             Percent              Exercise Price
    --------                      ---------------             -------             -------              --------------
<S>                               <C>                         <C>                  <C>                     <C>
Jack Berkovits                    07/14/03                    266,000              53.2%                   $2.77

Gary Davis                        07/14/03                     20,000               4.0%                   $2.77

Leonard Fasullo                   07/14/03                     20,000               4.0%                   $2.77

Theodore L. Bonsignore            07/14/03                     10,000               2.0%                   $2.77
</TABLE>


                                       33
<PAGE>

<TABLE>
<S>                               <C>                          <C>                 <C>                       <C>
Myer Feiler                       07/14/03                     60,000              12.0%                     (1)
</TABLE>

(1)   10,000 of such options are exercisable at $2.77 and the remaining 50,000
      options are exercisable at $4.00 per share.

Indemnification of Officers and Directors

      We shall, to the fullest extent permitted by the laws of the Province of
Ontario, as the same may be amended and supplemented, indemnify under said
section from and against any and all expenses, liabilities or other matters
referred in or covered by said section, and the indemnification provided for
herein shall not be deemed exclusive of any other rights to which those
indemnified may be entitled under any by-law, agreement, vote of stockholders or
disinterested directors or otherwise, both as to action in his or her official
capacity and as to action in another capacity while holding such office, shall
continue as to a person who has ceased to be a director, officer, employee or
agent and shall inure to the benefit of the heirs, executors and administrators
of such a person. We will have the power to purchase and maintain officers' and
directors' liability insurance in order to insure against the liabilities for
which such officers and directors are indemnified pursuant to Article 6.

      Insofar as indemnification for liabilities arising under the Securities
Act of 1933, as amended, it may be permitted to directors, officers and
controlling persons of D.G. Jewellery of Canada Ltd. pursuant to the foregoing
provisions, or otherwise, we have been advised that in the opinion of the United
States Securities and Exchange Commission such indemnification is against public
policy as expressed in the Securities Act of 1933, as amended, and is,
therefore, unenforceable. In the event that a claim for indemnification against
such liabilities (other than the payment by us of expenses incurred or paid by a
director, officer or controlling person of us in the successful defense of any
action, suit or proceeding) is asserted by such director, officer or controlling
person in connection with the securities being registered, we will, unless in
the opinion of counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Securities
Act of 1933, as amended, and will be governed by the final adjudication of such
issue.


                                       34
<PAGE>

                             PRINCIPAL SHAREHOLDERS

      The following table sets forth as of May 31, 1999, the names and
beneficial ownership of our common stock beneficially owned, directly or
indirectly, by (i) each person who is a director or executive officer of the
Company., (ii) all directors and executive officers of the Company as a group,
and (iii) all holders of 5% or more of the outstanding shares of common stock of
the Company.

<TABLE>
<CAPTION>
        Names and Address of Beneficial                Amount and Nature of               Percentage of Shares
                    Owner(1)                          Beneficial Ownership(2)                 Outstanding
                    --------                          -----------------------                 -----------
<S>                                                        <C>                                   <C>
Jack Berkovits..................................           2,634,975(3)                          44.2%
The Berkovits Family Trust......................             426,000                              7.1%
Sheba Berkovits.................................             816,000(4)                          13.7%
Gary Davis......................................              29,000(5)                             *
Leonard Fasullo.................................              20,000(6)                             *
Theodore L. Bonsignore..........................               2,500                                *
Myer Feiler.....................................              50,000(7)                             *
Ronald Rutman...................................                --                                 --
Haymarket, LLC..................................             787,693(8)                          13.2%
All directors and executive officers
as a group (6) persons..........................           2,736,475                             45.9%
</TABLE>

* Less than one %.

      (1)   Except as set forth above, the address of each individual is 1001
            Petrolia Road, Toronto, Ontario, Canada M3J 2X7.

      (2)   Based upon information furnished to us by either the directors and
            executive officers or obtained from our stock transfer books . We
            are informed that these persons hold the sole voting and dispositive
            power with respect to the common stock except as noted herein. For
            purposes of computing "beneficial ownership" and the percentage of
            outstanding common stock held by each person or group of persons
            named above as of May 31, 1999, any security which such person or
            group of persons has the right to acquire within 60 days after such
            date is deemed to be outstanding for the purpose of computing
            beneficial ownership and the percentage ownership of such person or
            persons, but is not deemed to be outstanding for the purpose of
            computing the percentage ownership of any other person. As of May
            31, 1999, we had 5,960,280 shares of common stock outstanding, an
            additional 83,875 shares of common stock provided for issuance under
            the 1996 Stock Option Plan and an additional 411,375 shares of
            common stock provided for issuance under the 1998 Stock Option Plan.


                                       35
<PAGE>

      (3)   Includes (i) 426,000 shares of common stock owned by the Berkovits
            Family Trust of which Mr. Berkovits and his wife are co-trustees;
            (ii) 390,000 shares of common stock owned by his wife and (iii)
            148,375 shares issuable upon options that are currently exercisable
            or exercisable in the next sixty days. Does not include (i) an
            aggregate of 390,000 shares of common stock owned by two of Mr.
            Berkovits' sons who are independent of their father; and (ii)133,000
            shares of common stock underlying the options which are not
            currently exercisable or exercisable in the next sixty days.

      (4)   Includes 426,000 shares of common stock owned by the Berkovits
            Family Trust of which Ms. Berkovits is a co-trustee. Ms. Berkovits
            is the wife of Jack Berkovits.

      (5)   Includes 5,000 shares issuable upon the exercise of options which
            are currently exercisable or exercisable in the next sixty days.

      (6)   Includes 5,000 shares issuable upon the exercise options which are
            currently exercisable or exercisable in the next sixty days.

      (7)   Includes 30,000 shares issuable upon the exercise of options which
            are currently exercisable or exercisable in the next sixty days.

      (8)   Includes 172,308 shares issuable upon the exercise of warrants which
            are currently exercisable or exercisable in the next sixty days.


                                       36
<PAGE>

                              CERTAIN TRANSACTIONS

      In February 1995, we entered into a 10 year lease consisting of 23,000
square feet for our executive offices and manufacturing operations in North
York, Ontario. The lease is with 1001 Petrolia Road Limited Partnership, the
general partner being 1013418 Ontario Inc. Jack Berkovits, our president
Chairman, CEO and President, is the sole owner, officer and director of that
general partner. Current rent is $107,948 and increases each year by the greater
of $.37 a square foot or the percentage increase in the Consumer Price Index for
the Municipality of Metropolitan Toronto. Additionally, we are paying real
estate taxes, utilities and insurance aggregating $95,000 per year for this
facility. See "Properties". Management is of the opinion that the lease is on
terms as favorable as obtainable from unaffiliated third parties.

      1001 Petrolia Road Limited Partnership through 1013418 Ontario, Inc., the
general partner, of which Mr. Berkovits is the sole shareholder, officer and
director, had obtained a five year $660,000 mortgage on the property, which was
renewed in October 1998. On April 30, 1999, the principal amount outstanding was
$515,661. We are a guarantor of this mortgage.

      Jack Berkovits loaned us monies from time to time for operations and
working capital which sums at April 30, 1999 aggregated approximately $2.0
million and the weighted average interest rate was 10%. In 1997, we repaid $1.2
million of such loans, including payments to a third party, Laurbrad Holdings
Limited, who had loaned funds to Mr. Berkovits. Mr. Berkovits loaned the funds
to us on the same terms, which included a 20% annual interest rate. The rate has
now been reduced to 10%.

      Diamante is a Canadian company operating under the name Oromart which has
four retail jewelry stores and operates jewelry departments in six Best Value
Discount Stores. Diamante is owned by one of our Vice Presidents, Leonard
Fasullo, who is also Diamante's President (since 1998). The inventory provided
to Diamante, consists primarily of manufacturing surplus, returns or refurbished
jewelry, and on occasion gold chains and watches purchased by us for resale to
Diamante. The inventory is secured by a registered security agreement covering
the assets of Diamante, which security agreement has been assigned to The Bank
of Nova Scotia which holds a substantial security interest in our assets.
Diamante has guaranteed our bank financing and provided the bank with a direct
security interest in its assets. We consolidated, for financial reporting
purposes, with Diamante until February 7, 1997, the termination date of the
agreement with Diamante reflecting our control over that retail operation. We
perform certain administrative functions for Diamante.

      Diamante leases each facility for its four stores, of which one lease is
guaranteed by D.G. Jewellery of Canada Ltd. This lease is terminable by Diamante
on 90 days written notice, and is for five years, is a net, net lease, with
renewal options for a rental rate of approximately $17,000 per year plus taxes,
maintenance, insurance and utilities.

      In connection with the purchase of Aviv, we agreed to issue the former
owners of Aviv an amount of shares having a value of $325,000 based on the
average closing price in April 1999 in settlement of a note in that amount.
Based on the closing prices we have issued an aggregate of 45,145 shares. All of
the former owners are presently employees of D.G. Jewellery of Canada Ltd.

      We have entered into a supply agreement with Xite Jewelry.Com, Inc., which
is a newly formed company owned 50% by D.G. Jewellery of Canada Ltd. and 50% by
two sons of Jack Berkovits. The agreement provides that Xite will purchase
jewelry from us on the best terms offered to our other customers. In turn, Xite
will sell such jewelry to or through certain Internet companies who have
previously entered into arrangements with D.G. Jewellery of Canada Ltd. We have
assigned certain Internet contracts to Xite. To date, sales through the Internet
do not represent a significant percentage of total sales. Xite has entered into
a letter of intent with a broker-dealer to effect a public offering of its
common stock. There can be no assurance that such public offering will be
effectuated or what the terms of such offering would be.


                                       37
<PAGE>

      All transactions between D.G Jewellery of Canada Ltd., its officers,
directors, principal shareholders or affiliates are, in the opinion of
management, except for the interest rate charges on a portion of Mr. Berkovits'
loans which are above the market rate, on terms no less favorable to us than may
be obtained from unaffiliated third parties. All future transactions and loans
between us and our officers, directors and 5% shareholders are to be on terms no
less favorable than could be obtained from independent, unaffiliated parties and
will be approved by a majority of our independent, disinterested directors.


                                       38
<PAGE>

                            DESCRIPTION OF SECURITIES

General

      The following description of the material terms of the common stock is
subject to the Ontario Business Corporation Act, 1982 and to the provisions
contained in D.G. Jewellery of Canada Ltd.'s articles of incorporation and
by-laws, as amended, copies of which have been filed as exhibits to the
registration statement of which this prospectus is a part.

Common Stock

      We are authorized to issue an unlimited number of shares of common stock,
no par value per share, of which as of the date of this prospectus 5,960,280
shares of common stock are issued and outstanding. All outstanding shares of
common stock are validly authorized, issued, fully paid, and non-assessable.

      The holders of common stock are entitled to one vote for each share held
of record on all matters submitted to a vote of shareholders. Holders of common
stock are entitled to receive ratably dividends as may be declared by the board
of directors out of funds legally available therefor. In the event of our
liquidation, dissolution or winding up, holders of the common stock are entitled
to share ratably in all assets remaining, if any, after payment of liabilities.
Holders of common stock have no preemptive rights and have no rights to convert
their common stock into any other securities.

      Pursuant to the Ontario Business Corporation Act, a shareholder of an
Ontario Corporation has the right to have the corporation pay the shareholder
the fair market value for his shares of the corporation in the event such
shareholder dissents to certain actions taken by the corporation such as
amalgamation or the sale of all or substantially all of the assets of the
corporation and such shareholder follows the procedures set forth in the Ontario
Business Corporation Act.

Warrants

      Pursuant to the initial public offering in April 1997 and a private
placement in May 1999, we have issued an aggregate of 1,437,308 warrants to
purchase our common stock.

      1,265,000 warrants were issued in the initial public offering and pursuant
to a warrant agreement between D.G. Jewellery of Canada Ltd. and American Stock
Transfer & Trust Company, the warrant and transfer agent. Each warrant entitles
its holder to purchase, one share of common stock at an exercise price of $6.25
per share, subject to adjustment in accordance with the anti-dilution and other
provisions referred to below. These warrants are exercisable from April 17, 1998
until April 16, 2002. None of these warrants have been exercised as of the date
of this prospectus.

      Such warrants may be redeemed by us at any time after April 17, 1998, at a
redemption price of $.10 per warrant, on not less than 30 days' prior written
notice to the holders of such warrants, provided that the closing high bid price
of the common stock on Nasdaq, or the last sale price per share of the common
stock, if listed on the Nasdaq National Market or on a national exchange, is at
least 150% ($9.38 per share, subject to adjustment) of the exercise price of the
warrants for a period of 15 consecutive trading days ending on the fifth day
prior to the date the notice of redemption is given. Holders of warrants shall
have exercise rights until the close of the business day preceding the date
fixed for redemption. The exercise price of these warrants should in no event be
regarded as an indication of any future market price of the securities offered
hereby.

      The exercise price and the number of shares of common stock purchasable
upon the exercise of these warrants are subject to adjustment upon the
occurrence of certain events, including stock dividends, stock splits,
combinations or


                                       39
<PAGE>

reclassification of the common stock. The warrants do not confer upon the
holders any voting or any other rights as shareholders of D.G. Jewellery of
Canada Ltd.

      We have agreed to pay Joseph Dillon & Company a fee of five percent of the
exercise price of each warrant exercised, a portion of which fee may be allowed
to the dealer who solicited the exercise. As of the date of this prospectus, we
have not paid Joseph Dillon & Company any commissions.

      In May 1999, 172,308 warrants were issued to investors in a private
placement offering. Each warrant entitles its holder to purchase one share of
common stock at an exercise price of $8.13 per share, subject to adjustment in
accordance with the anti-dilution and other provisions referred to below. These
warrants are exercisable from May 1999 until May 2004.

      The exercise price and the number of shares purchasable upon the exercise
of these warrants are subject to adjustment upon the occurrence of certain
events, including stock splits, stock dividends, combinations or
reclassifications of the common stock. These warrants do not confer upon the
holders any voting or any other rights as the shareholders of D.G. Jewellery of
Canada Ltd.

      The holders of these warrants have the option to pay the exercise price in
cash or pursuant to a cashless exercise.

      None of these warrants have been exercised as of the date of this
prospectus.

Transfer Agent

      The transfer agent of our shares of common stock is American Stock
Transfer & Trust Company, 40 Wall Street, New York, New York 10005. American
Stock Transfer & Trust Company also acts as the warrant agent for our warrants.


                                       40
<PAGE>

                         SHARES ELIGIBLE FOR FUTURE SALE


      No assurance can be given as to effect, if any, that future sales of
common stock will have on the market price of the common stock. Of our shares of
common stock currently outstanding, 4,426,780 are "restricted securities" as the
term is defined in rule 144 under the Securities Act of 1933, as amended, and
under certain circumstances may be sold without registration pursuant to that
rule. Subject to the compliance with the notice and manner of sale requirements
of Rule 144 and provided that we are current in our reporting obligations under
the Securities Exchange Act of 1934, a person who beneficially owns restricted
shares of stock for a period of at least one year is entitled to sell, within
any three month period, shares equal to the greater of 1% of the then
outstanding shares of common stock, or if the common stock is quoted on the
Nasdaq System, the average weekly trading volume of the common stock during the
four calendar weeks preceding the filing of the required notice of sale on the
Form 144, with the United States Securities and Exchange Commission. As of the
date of this prospectus, 4,426,780 shares of common stock, held by beneficial
owners, are eligible for sale pursuant to Rule 144. We are unable to predict the
effect that the sales made under Rule 144 otherwise may have on the market price
of the common stock prevailing at the time of any such sales. Nevertheless,
sales of substantial amounts of the restricted shares of common stock in the
public market could adversely effect the then prevailing market for our common
stock and could impair our ability to raise capital through the sale of our
equity securities.



                                       41
<PAGE>

                            SELLING SECURITY HOLDERS

      The table below sets forth certain information regarding the beneficial
ownership of the common stock by the selling security holders and as adjusted to
give effect to the sale of the shares offered in this prospectus.

      In May 1999, Haymarket LLC acquired 615,385 shares of common stock and
172,308 warrants exercisable at $8.13 per share in connection with a private
placement offering. The exercise price of the warrants is subject to adjustment
in certain circumstances. These warrants are exercisable from May 1999 until May
2004. See "Description of Securities - Warrants."

      We have also registered an additional 316,693 shares of common stock to
cover any potential adjustment in the amount of shares of common stock purchased
in the May private placement offering. Pursuant to the Common Stock Purchase
Agreement between Haymarket, LLC and us, dated May 18, 1999, the number of
shares purchased by Haymarket, LLC will be adjusted to reflect a reset in the
purchase price of the shares acquired according to the following terms: (i) the
reset price of the shares will be the average of the lowest twelve bid prices of
our common stock during the applicable reset period (as defined below); (ii) the
number of shares of common stock to be issued upon the expiration of each the
two reset periods will be calculated by the following formula: (307,692.5 (1/2
the number of shares purchased)) x (1,500,000 x 115% - the average of the lowest
twelve bid prices of our common stock during the applicable reset period) / (the
average of the lowest twelve bid prices of our common stock during the
applicable reset period); and (iii) there will be two reset periods, each reset
period consisting of thirty trading days, (a) the first reset period covering
306,692.5 of the shares purchased by Haymarket, LLC to expire on 30th day after
the date this prospectus is declared effective, and (b) the second reset period
covering 306,692.5 of the shares purchased by Haymarket, LLC to expire on the
30th day after the date of the expiration of the first reset period.

      We issued three promissory notes in the aggregate principal amount of
$325,864.01 as part of the consideration for our February 1998 acquisition of
Aviv. On March 17, 1999 we entered into a settlement agreement with the former
shareholders of Aviv, pursuant to which we issued 45,145 shares of our common
stock to the former shareholders of Aviv in satisfaction of the three promissory
notes of the promissory notes.


      In April 1999 we issued 6,250 options to purchase shares of common stock
to Consultants for Strategic Growth, Inc. The options, were issued for services
rendered in connection with public relations. The options vested immediately and
terminate in April 2004. The options are exercisable at an exercise price of
$4.37 per share.

<TABLE>
<CAPTION>
                                                   Beneficial                                          Percentage of Common
                                                   Ownership of                                        Stock Beneficially
Name of Selling                                    Common Stock            Shares of Common Stock      Owned After the
Security Holder           Position Held            Prior to Sale(1)        to be Sold(1)               Offering(2)
- ---------------           -------------            ----------------        -------------               -----------
<S>                       <C>                      <C>                     <C>                         <C>
Haymarket LLC             None                     1,033,847(3)            1,033,847(3)                1.7%

Oscar Gruss & Son         None                     61,539(4)               61,539(4)                   *

Gadi Beer                 Vice                     20,793(5)               10,793                      *
                          President of
                          Sales and
                          Marketing,
                          Aviv
</TABLE>



                                       42
<PAGE>


<TABLE>
<S>                       <C>                      <C>                     <C>                         <C>
Allen Wayne               Manager,                 18,176(6)               17,176                      *
                          Aviv

Steve Cash                Manager,                 18,176(6)               17,176                      *
                          Aviv

Consultants for           Consultant                6,250(7)                6,250                      *
Strategic Growth, Inc.
</TABLE>


* Less than 1%

      (1)   The number of shares of common stock shown as beneficially owned and
            offered by the selling security holders represents the number of
            shares which we have initially agreed to register. Pursuant to Rule
            146 of the Securities Act of 1933, as amended, the number of shares
            of common stock offered by the selling security holders hereby and
            included in this registration statement of which this prospectus is
            a part, also includes such presently indeterminate number of
            additional shares as may be issued upon the exercise of the warrants
            pursuant to the provisions of the warrant certificates regarding the
            possible adjustment of the exercise price. Accordingly, the actual
            number of shares of the common stock issued or issuable upon the
            exercise of the warrants is subject to adjustment depending upon
            certain events, which we cannot predict at this time, including
            stock dividends, stock splits, combinations or the reclassification
            of the common stock.

      (2)   Assumes all of the shares of common stock offered are sold.

      (3)   The aggregate 1,033,847 shares of common stock includes the 110,769
            shares of common stock underlying the warrants, assuming all of such
            warrants were exercised and 307,693 shares of common stock to
            reflect an adjustment in the amount of shares acquired according to
            the rest provisions discussed above.

      (4)   61,539 shares of common stock underlying the warrants, assuming all
            of such warrants were exercised.

      (5)   Includes 10,000 shares issuable upon the exercise of options which
            are exercisable in the next sixty days.

      (6)   Includes 1,000 shares issuable upon the exercise of options which
            are exercisable in the next sixty days.


      (7)   Includes 6,250 shares issuable upon the exercise of options which
            are exercisable in the next 60 days.


      In recognition of the fact that the selling security holders may wish to
be legally permitted to sell their shares of common stock when they deem
appropriate, we agreed with the selling security holders to file with the United
States Securities and Exchange Commission, under the Securities Act of 1933, as
amended, a registration statement on Form SB-2, of which this prospectus is a
part, with respect to the resale of the shares of common stock, and have agreed
to prepare and file such amendments and supplements to the registration
statement as may be necessary to keep the registration statement effect until
the shares of common stock are no longer required to be registered for the sale
thereof by the selling security holders.


                                       43
<PAGE>

                              PLAN OF DISTRIBUTION

      The shares of common stock offered hereby by the selling security holders
may be sold from time to time by the selling security holders, or by pledgees,
donees, transferees and other successors in interest. Such pledgees, donees,
transferees and other successors in interest will be deemed "selling security
holders" for the purposes of this prospectus. Such sales may be made on one or
more exchanges or in the over-the-counter market (including the OTC Electronic
Bulletin Board), in privately negotiated transactions, through the writing of
private options on the shares, or otherwise at market prices then prevailing or
at prices related to the then-current market price, at fixed prices that may be
changed, or at negotiated prices. The shares of common stock may be sold to or
through brokers or dealers, who may act as agent or principal, or in direct
transactions between the selling security holders and purchasers. In addition,
the selling security holder may, from time to time, sell short the common stock,
and in such instances, this prospectus may be delivered in connection with such
short sale and the shares of common stock offered hereby may be used to cover
such short sale.

      Transactions involving brokers or dealers may include, without limitation,
(a) ordinary brokerage transactions, (b) transactions in which the broker or
dealer solicits purchasers, (c) block trades in which the broker or dealer will
attempt to sell the shares of common stock as agent but may position and resell
a portion of the block as principal to facilitate the transaction, and (d)
purchases by a broker or dealer as a principal and resale by such broker or
dealer for its account. In effecting sales, brokers and dealers engaged by the
selling security holders or the purchasers of the shares of common stock may
arrange for other brokers or dealers to participate. Such brokers or dealers may
receive discounts, concessions or commissions from the selling security holders
and/or the purchasers of the shares of common stock for whom such broker or
dealer may act as agent or to whom they may sell as principal, or both (which
compensation as to a particular broker or dealer may be in excess of customary
commissions). The selling security holders and such brokers and dealers who act
in connection with the sale of the shares of common stock may be deemed to be
"underwriters" within the meaning of the Securities Act of 1933, as amended, and
any commission received by them may be deemed to be underwriting discounts and
commissions under the Securities Act of 1933, as amended.

      We are bearing all of the costs relating to the registration of the shares
of common stock other than certain fees and expenses, if any, of counsel or
other advisors to the selling security holders. Any commissions, discounts or
other fees payable to brokers or dealers in connection with any sale of the
shares of common stock will be borne by the selling security holders, the
purchasers participating in such transaction, or both. None of the proceeds from
the sale of the shares of common stock by the selling security holders will be
received by us, except for the exercise price of the warrants. D.G. Jewellery of
Canada Ltd. and the selling security holders, have each agreed to indemnify the
other against certain liabilities, including liabilities arising under the
Securities Act of 1933, as amended.

      Any shares of covered by this prospectus which qualify for sale pursuant
to Rule 144 under the Securities Act of 1933, as amended, may be sold under Rule
144 rather than pursuant to this prospectus.


                                       44
<PAGE>

      CERTAIN UNITED STATES AND CANADIAN FEDERAL INCOME TAX CONSIDERATIONS

United States

      The following describes the principal United States federal income tax
consequences of the purchase, ownership and disposition of the shares of common
stock by a shareholder, that is a citizen or resident of the United States or a
United States domestic corporation or that otherwise will be subject to United
States federal income tax. This summary is based on the United States Internal
Revenue Code of 1986, as amended, administrative pronouncements, judicial
decisions and existing and proposed Treasury Regulations, changes to any of
which subsequent to the date of this prospectus may affect the tax consequences
described herein. This summary discusses only the principal United States
federal income tax consequences to those beneficial owners holding the
securities as capital assets within the meaning of Section 1221 of the Code and
does not address the tax treatment of a beneficial owner that owns 10% or more
of the shares of common stock. It is for general guidance only and does not
address the consequences applicable to certain specialized classes of taxpayers
such as certain financial institutions, insurance companies, dealers in
securities or foreign currencies, or United States persons whose functional
currency (as defined in Section 985 of the Code) is not the United States
dollar. Persons considering the purchase of these securities should consult
their tax advisors with regard to the application of the United States and other
income tax laws to their particular situations. In particular, a U.S. Holder
should consult his tax advisor with regard to the application of the United
States federal income tax laws to his situation.

      A U.S. Holder generally will realize, to the extent of D.G. Jewellery of
Canada Ltd.'s current and accumulated earnings and profits, foreign source
ordinary income on the receipt of cash dividends, if any, on the shares of
common stock equal to the United States dollar value of such dividends
determined by reference to the exchange rate in effect on the day they are
received by the U.S. Holder (with the value of such dividends computed before
any reduction for any Canadian withholding tax). U.S. Holders should consult
their own tax advisors regarding the treatment of foreign currency gain or loss,
if any, on any dividends received which are converted into United States dollars
on a date subsequent to receipt. Subject to the requirements and limitations
imposed by the United States Internal Revenue Code of 1986, as amended, a U.S.
Holder may elect to claim Canadian tax withheld or paid with respect to
dividends on the shares of common stock as a foreign credit against the United
States federal income tax liability of such holder. Dividends on the shares of
common stock generally will constitute "passive income" or, in the case of
certain U.S. Holders, "financial services income," for United States foreign tax
credit purposes. U.S. Holders who do not elect to claim any foreign tax credits
may claim a deduction for Canadian income tax withheld. Dividends paid on the
shares of common stock will not be eligible for the dividends received deduction
available in certain cases to United States corporations.

      Upon a sale or exchange of a share of common stock, a U.S. Holder will
recognize gain or loss equal to the difference between the amount realized on
such sale or exchange and the tax basis of such share of common stock.

      Generally, any gain or loss recognized as a result of the foregoing will
be a capital gain or loss and will either be long-term or short-term depending
upon the period of time the shares of common stock sold or exchanged, as the
case may be, were held.

      This summary is of general nature only and is not intended to be, and
should not be construed to be, legal or tax advice to any prospective investor
and no representation with respect to the tax consequences to any particular
investor is made.


                                       45
<PAGE>

Canada

      The following is a summary of the principal Canadian federal income tax
considerations generally applicable to the acquisition, holding and disposition
of shares of common stock purchased pursuant to this prospectus by a holder,
who, for the purposes of the Income Tax Act of Canada and the Canada-United
States Income Tax Convention, as applicable and at all relevant times, (i) is
resident in the United States and not resident in Canada, (ii) holds shares of
common stock as capital property, (iii) does not have a "permanent
establishment" or "fixed base" in Canada (as defined in the Convention), and
(iv) deals at arm's length with D.G Jewellery of Canada Ltd. Special rules,
which are not discussed in this summary, may apply to "financial institutions"
as defined in the Investment Tax Act and to non-resident insurers carrying on an
insurance business in Canada and elsewhere.

      This summary is based on the current provisions of the Investment Tax Act
and the regulations thereunder and the Canada-United States Income Tax
Convention, all specific proposals to amend the Investment Tax Act or the
regulations thereunder announced by the Canadian Minister of Finance prior to
the date of this prospectus and the current published administrative practices
of Revenue Canada. This summary does not otherwise take into account or
anticipate any changes in law or administrative practice nor does it take into
account income tax laws or considerations of any province or territory of Canada
or any jurisdiction other than Canada, which may differ from the federal income
tax consequences described herein. This summary is of a general nature only and
is not intended to be, and should not be interpreted as, legal or tax advice to
any particular purchaser of the shares of common stock.

Dividends

      Under the Investment Tax Act and the Canada-United Stated Income Tax
Convention, dividends paid or credited, or deemed to be paid or credited, on the
shares of common stock to a U.S. holder who owns less than 10% of our voting
shares will be subject to Canadian withholding tax at the rate of 15% of the
gross amount of such dividends or deemed dividends.

      Under the Canada-United Stated Income Tax Convention, dividends paid or
credited to certain religious, scientific, charitable and similar tax exempt
organizations and certain pension organizations that are resident, and exempt
from tax, in the United States and that have complied with certain
administrative procedures are exempt from this Canadian withholding tax.

Disposition of Common Shares

      A capital gain realized by a U.S. holder on a disposition or deemed
disposition of the shares of common stock will not be subject to tax under the
Investment Tax Act unless such shares of common stock constitute taxable
Canadian property within the meaning of the Investment Tax Act at the time of
the disposition or deemed disposition. In general, the shares of common stock
will not be "taxable Canadian property" to a U.S. holder unless they are not
listed on a prescribed stock exchange (which includes the Nasdaq SmallCap
Market) or at any time within the five year period immediately preceding the
disposition the U.S. holder, persons with whom the U.S. holder did not deal at
arm's length, or the U.S. holder together with such persons owned or had an
interest in or a right to acquire more than 25% of any class or series of our
shares. A deemed disposition of the shares of common stock will arise on the
death of a U.S. holder.

      If the shares of common stock are taxable Canadian property to a U.S.
holder, any capital gain realized on a disposition or deemed disposition of such
shares of common stock will generally be exempt from tax under the Investment
Tax Act by virtue of the Canada-United Stated Income Tax Convention if the value
of the shares of common stock at the time of the disposition or deemed
disposition is not derived principally from real property (as defined by the
Canada-United Stated Income Tax Convention) situated in Canada. We are of the
view that the shares of common stock do not now derive their value


                                       46
<PAGE>

principally from real property situated in Canada; however, the determination as
to whether Canadian tax would be applicable on a disposition or deemed
disposition of the shares of common stock must be made at the time of the
disposition or deemed disposition.

      This summary is of general nature only and is not intended to be, and
should not be construed to be, legal or tax advice to any prospective investor
and no representation with respect to the tax consequences to any particular
investor is made.


                                       47
<PAGE>

                              INVESTMENT CANADA ACT

      The Investment Canada Act, a Federal Canadian statute, regulates the
acquisition of control of existing Canadian businesses by any non-Canadian (as
that term is defined in the Investment Canada Act).

      We are currently a Canadian (as that term is defined in the Investment
Canada Act). If a non-Canadian seeks to acquire control of us, such acquisition
will be subject to the Investment Canada Act. In general, any transaction which
is subject to the Investment Canada Act is a reviewable transaction if the book
value of our assets, as set out in its most recent financial statements, exceeds
the applicable threshold. If the potential acquiror is a WTO Investor, acquiring
control of us would only be reviewable if the book value of our assets exceeded
Cdn$184 million. (This number is the threshold amount for 1999 and this amount
is increased each year by a factor equal to the increase in the Canadian Nominal
Gross Domestic Product for the previous year). A WTO Investor is defined in the
Investment Canada Act as an investor ultimately controlled by nationals of World
Trade Organization member states, such as the United States of America.

      If the book value of our assets exceeds the applicable threshold for
review, the potential acquiror must file an application for review and obtain
the approval of the Minister of Industry before acquiring control of us. In
deciding whether to approve the reviewable transaction, the Minister considers
whether the investment "is likely to be of net benefit to Canada". This
determination is made on the basis of economic and policy criteria set out in
the Investment Canada Act.

      The approval process begins with an initial review period of 45 days from
the date the completed application is received. However, the Minister of
Industry has authority to extend the review period unilaterally for 30 more
days. If the Minister is not then satisfied that the investment "is likely to be
of net benefit to Canada", the Minister is required to notify the potential
acquiror of the acquiror's right to make representations and submit undertakings
within 30 days or such further period as may be agreed upon by the potential
acquiror and the Minister and the potential acquiror is to be provided a
reasonable opportunity to make representations and to give undertakings as the
acquiror sees fit. After the expiration of that period, the Minister must make a
determination as to whether the Minister is satisfied that the investment is
likely to be of net benefit to Canada or confirm that the Minister is not so
satisfied. In the latter case, the investment is not permitted.


                                       48
<PAGE>

                                  LEGAL MATTERS

      Certain legal matters relating to Canadian law, including the validity of
the issuance of the shares of common stock offered hereby, will be passed upon
for D.G. Jewellery of Canada Ltd. by Grubner, Krauss, Barristers & Solicitors.
Certain legal matters in connection with the offering will be passed upon for
the D.G. Jewellery of Canada Ltd. by its United States counsel, Gersten, Savage
& Kaplowitz, LLP, New York, New York.

                                     EXPERTS

      The financial statements appearing in this prospectus and registration
statement have been audited by Schwartz Levitsky Feldman, Chartered Accountants,
as set forth in their report thereon appearing elsewhere herein and in the
registration statement, and are included in reliance upon such report given upon
the authority of such firm as experts in accounting and auditing.

                             ADDITIONAL INFORMATION

      We are subject to the information requirements of the Exchange Act of 1934
for foreign issuers, and, in accordance therewith will have been filing reports,
proxy statements and other information with the United States Securities and
Exchange Commission. Such reports, proxy statements and other information can be
inspected and copied at the public reference facilities maintained by the United
States Securities and Exchange Commission at Judiciary Plaza, 450 Fifth Street,
N.W., Room 1024, Washington, D.C. 20549 and at the regional offices of the
United States Securities and Exchange Commission located at 7 World Trade
Center, Suite 1300, New York, New York 10048, and Northwestern Atrium Center,
500 West Madison Street, Suite 1400, Chicago, Illinois 60661. Copies of such
materials may be obtained from the Public Reference Section of the Securities
and Exchange Commission, Judiciary Plaza, 450 Fifth Street, N.W., Room 1024,
Washington, D.C. 20549, and its public reference facilities in New York, New
York and Chicago, Illinois upon payment of the prescribed fees. Electronic
registration statements filed through the Electronic Data Gathering, Analysis,
and Retrieval System are publicly available through the United States Securities
and Exchange Commission's Web site (http://www.sec.gov). Further information on
public reference rooms available at the United States Securities and Exchange
Commission is available by contacting the United States Securities and Exchange
Commission at 1-(800) SEC-0330.

                 INDEMNIFICATION FOR SECURITIES ACT LIABILITIES

      We shall, to the fullest extent permitted by the laws of the Province of
Ontario, as the same may be amended and supplemented, indemnify under said
section from and against any and all expenses, liabilities or other matters
referred in or covered by said section, and the indemnification provided for
herein shall not be deemed exclusive of any other rights to which those
indemnified may be entitled under any by-law, agreement, vote of stockholders or
disinterested directors or otherwise, both as to action in his or her official
capacity and as to action in another capacity while holding such office, shall
continue as to a person who has ceased to be a director, officer, employee or
agent and shall inure to the benefit of the heirs, executors and administrators
of such a person. We will have the power to purchase and maintain officers' and
directors' liability insurance in order to insure against the liabilities for
which such officers and directors are indemnified pursuant to Article 6.

      Insofar as indemnification for liabilities arising under the Securities
Act of 1933, as amended, it may be permitted to directors, officers and
controlling persons of D.G. Jewellery of Canada Ltd. pursuant to the foregoing
provisions, or otherwise, we have been advised that in the opinion of the United
States Securities and Exchange Commission such indemnification is against public
policy as expressed in the Securities Act of 1933, as amended, and is,
therefore, unenforceable. In the event that a claim for indemnification against
such liabilities (other than the payment by us of expenses


                                       49
<PAGE>

incurred or paid by a director, officer or controlling person of in the
successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, we will, unless in the opinion of counsel the matter has been
settled by controlling precedent, submit to a court of appropriate jurisdiction
the question whether such indemnification by it is against public policy as
expressed in the Securities Act of 1933, as amended, and will be governed by the
final adjudication of such issue.


                                       50
<PAGE>

                          D.G. JEWELLERY OF CANADA LTD.

                        CONSOLIDATED FINANCIAL STATEMENTS

                  AS OF DECEMBER 31, 1998 AND DECEMBER 31, 1997

                         TOGETHER WITH AUDITORS' REPORT
<PAGE>

                          D.G. JEWELLERY OF CANADA LTD.

                        CONSOLIDATED FINANCIAL STATEMENTS

                  AS OF DECEMBER 31, 1998 AND DECEMBER 31, 1997

                         TOGETHER WITH AUDITORS' REPORT


                                TABLE OF CONTENTS

     Report of Independent Auditors                                       1

     Consolidated Balance Sheets                                          2

     Consolidated Statements of Income                                    3

     Consolidated Statements of Cash Flows                                4

     Consolidated Statements of Stockholders' Equity                      5

     Notes to Consolidated Financial Statements                      6 - 20
<PAGE>

                 [Letterhead of Schwartz Levitsky Feldman LLP]

                         REPORT OF INDEPENDENT AUDITORS

To the Board of Directors and Stockholders of
D.G. Jewellery of Canada Ltd.

We have audited the accompanying consolidated balance sheets of D.G. Jewellery
of Canada Ltd. (incorporated in Canada) as of December 31, 1998 and 1997 and the
related consolidated statements of income, cash flows and changes in
stockholders' equity for each of the years ended December 31, 1998 and 1997.
These consolidated financial statements are the responsibility of the management
of D.G. Jewellery of Canada Ltd. Our responsibility is to express an opinion on
these consolidated financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of D.G. Jewellery of
Canada Ltd. as of December 31, 1998 and 1997 and the consolidated results of its
operations and its cash flows for each of the years ended December 31, 1998 and
1997, in conformity with generally accepted accounting principles in the United
States of America.

                                              /s/ Schwartz Levitsky Feldman LLP
Toronto, Ontario
March 17, 1999                                Chartered Accountants
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
CONSOLIDATED BALANCE SHEETS
AS OF DECEMBER 31
(AMOUNTS EXPRESSED IN US DOLLARS)

<TABLE>
<CAPTION>
                                                                   1998            1997
                                                                     $               $
<S>                                                          <C>             <C>
                                     ASSETS
CURRENT ASSETS

    Cash                                                        305,784         361,347
    Accounts receivable (notes 3, 8 and 10)                  18,974,743      17,197,875
    Inventory (notes 4, 8 and 10)                            20,887,122      12,852,760
    Cash surrender value of life insurance (note 5)              57,232         476,445
    Prepaid expenses and sundry assets                           25,845         169,696
                                                             ----------      ----------

                                                             40,250,726      31,058,123

PROPERTY, PLANT AND EQUIPMENT (notes 6, 8 and 10)             1,974,300       1,888,148

GOODWILL (note 7)                                             1,278,879       1,336,609
                                                             ----------      ----------

                                                             43,503,905      34,282,880
                                                             ==========      ==========
</TABLE>


<PAGE>

D.G. JEWELLERY OF CANADA LTD.
CONSOLIDATED BALANCE SHEETS
AS OF DECEMBER 31
(AMOUNTS EXPRESSED IN US DOLLARS)

<TABLE>
<CAPTION>
                                                                1998           1997
                                                                  $              $
<S>                                                       <C>            <C>
                                   LIABILITIES
CURRENT LIABILITIES

    Bank indebtedness (note 8)                            18,855,201     12,482,179
    Accounts payable and accrued expenses (note 9)         5,016,172      3,891,394
    Income taxes payable                                   2,209,470      1,008,548
    Current portion of loans payable (note 10)               434,788      3,441,109
                                                          ----------     ----------

                                                          26,515,631     20,823,230

LOANS PAYABLE (note 10)                                    2,695,835      2,864,997
                                                          ----------     ----------

                                                          29,211,466     23,688,227
                                                          ----------     ----------

COMMITMENTS AND CONTINGENCIES (notes 16 and 17)

                              STOCKHOLDERS' EQUITY

CAPITAL STOCK (note 11)                                    6,704,986      6,700,827

ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS) (note 12)       55,501       (359,434)

RETAINED EARNINGS                                          7,531,952      4,253,260
                                                          ----------     ----------

                                                          14,292,439     10,594,653
                                                          ----------     ----------

                                                          43,503,905     34,282,880
                                                          ==========     ==========
</TABLE>

   The accompanying notes are an integral part of these financial statements.


                                                                               2
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
CONSOLIDATED STATEMENTS OF INCOME
FOR THE YEARS ENDED DECEMBER 31
(AMOUNTS EXPRESSED IN US DOLLARS)

<TABLE>
<CAPTION>
                                                                 1998                1997
                                                                   $                   $
<S>                                                        <C>                 <C>
Net sales                                                  35,350,022          22,127,825

Cost of sales                                              23,855,178          15,677,870
                                                           ----------          ----------

Gross profit                                               11,494,844           6,449,955

    Other income                                            1,082,239                  -
                                                           ----------          ----------

Gross earnings                                             12,577,083           6,449,955
                                                           ----------          ----------

Operating expenses

    Selling                                                 2,305,130           1,188,308
    General and administrative                              2,607,556           2,463,242
                                                           ----------          ----------

                                                            4,912,686           3,651,550
                                                           ----------          ----------

Operating income                                            7,664,397           2,798,405
                                                           ----------          ----------

Interest expenses                                           1,820,278             822,215
Other expenses                                              1,088,058             389,533
                                                           ----------          ----------

                                                            2,908,336           1,211,748
                                                           ----------          ----------

Income before income taxes                                  4,756,061           1,586,657

Provision for income taxes (note 13)                        1,477,369             541,423
                                                           ----------          ----------

Net income                                                  3,278,692           1,045,234
                                                           ==========          ==========

Earnings per common share (note 14)                              0.63                0.22
                                                           ==========          ==========

Earnings per common share assuming dilution (note 14)            0.59                0.22
                                                           ==========          ==========
</TABLE>

   The accompanying notes are an integral part of these financial statements.


                                                                               3
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED DECEMBER 31
(AMOUNTS EXPRESSED IN US DOLLARS)

<TABLE>
<CAPTION>
                                                              1998           1997
                                                               $              $
<S>                                                    <C>            <C>
Cash flows from operating activities:
    Net income                                           3,278,692      1,045,234
                                                       -----------    -----------

    Adjustments to reconcile net income to
    net cash used in operating activities:
         Amortization                                      509,871        389,603
         Increase in accounts receivable                (2,726,285)    (8,325,895)
         Increase in inventory                          (9,712,446)    (6,073,422)
         Decrease (increase) in cash surrender value
            of life insurance                              397,006       (476,445)
         Decrease (increase) in prepaid expenses
            and sundry assets                              137,778       (102,429)
         Increase in accounts payable
            and accrued expenses                         1,487,961      1,908,971
         Increase in income taxes payable                1,512,698        415,146
                                                       -----------    -----------

         Total adjustments                              (8,393,417)   (12,264,471)
                                                       -----------    -----------

         Net cash used in operating activities          (5,114,725)   (11,219,237)
                                                       -----------    -----------

    Cash flows from investing activities:
         Purchases of property, plant and
            equipment                                     (659,383)    (1,491,736)
         Purchase of goodwill                                 --       (1,200,000)
                                                       -----------    -----------

         Net cash used in investing activities            (659,383)    (2,691,736)
                                                       -----------    -----------

    Cash flows from financing activities:
         Proceeds from bank indebtedness                 6,373,022      4,018,732
         Proceeds from/(repayment of)
            loans payable                               (2,829,520)     3,802,343
         Issuance of capital stock                           4,325      6,705,382
         Redemption of capital stock                          --          (81,067)
                                                       -----------    -----------

         Net cash provided by financing activities       3,547,827     14,445,390
                                                       -----------    -----------
</TABLE>

<PAGE>

D.G. JEWELLERY OF CANADA LTD.
CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED DECEMBER 31
(AMOUNTS EXPRESSED IN US DOLLARS)

<TABLE>
<CAPTION>
                                                          1998             1997
                                                           $                $
<S>                                                 <C>                <C>
Effect of foreign currency exchange
    rate changes                                     2,170,718         (314,723)
                                                    ----------       ----------

Net increase (decrease) in cash and
    cash equivalents                                   (55,563)         219,694
Cash and cash equivalents
    - Beginning of year                                361,347          141,653
                                                    ----------       ----------

    - End of year                                      305,784          361,347
                                                    ==========       ==========

Interest paid                                        1,789,275          822,215
                                                    ==========       ==========

Income taxes paid                                          nil           43,000
                                                    ==========       ==========
</TABLE>

   The accompanying notes are an integral part of these financial statements.


                                                                               4
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
FOR THE YEARS ENDED DECEMBER 31, 1998 AND 1997
(AMOUNTS EXPRESSED IN US DOLLARS)

<TABLE>
<CAPTION>
                                          Common    Issued and
                                           Stock   Outstanding                             Cumulative
                                       Number of        Common                 Retained   Translation
                                          Shares      Warrants     Amount      Earnings   Adjustments
                                                                       $             $             $
                                       ---------     ---------  ---------     ---------   -----------
<S>                                    <C>           <C>        <C>           <C>            <C>
Balance as of December 31, 1996        3,900,000            -          84     3,208,026       (44,711)

Common stock issued (note 11)          1,265,000     1,265,000  6,700,743            -             -

Foreign currency translation                  -             -          -             -       (314,723)

Net income for the year                       -             -          -      1,045,234            -
                                       ---------     ---------  ---------     ---------        ------

Balance as at December 31, 1997        5,165,000     1,265,000  6,700,827     4,253,260      (359,434)

Common stock issued (note 11)              3,000            -       4,159            -             -

Foreign currency translation                  -             -          -             -        414,935

Net income for the year                       -             -          -      3,278,692            -
                                       ---------     ---------  ---------     ---------        ------

Balance as at December 31, 1998        5,168,000     1,265,000  6,704,986     7,531,952        55,501
                                       =========     =========  =========     =========        ======
</TABLE>

   The accompanying notes are an integral part of these financial statements.


                                                                               5
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997
(AMOUNTS EXPRESSED IN US DOLLARS)

       1.  BASIS OF CONSOLIDATED FINANCIAL STATEMENTS PRESENTATION

           These financial statements consolidate, using the purchase method,
           the accounts of the company and its two wholly-owned subsidiaries,
           Diamonair, Inc. and Aviv, Inc. All material intercompany accounts
           have been eliminated. Consolidation commenced with the effective
           dates of acquisition of the operations of the subsidiary companies
           and these financial statements include the financial results of the
           subsidiaries to December 31, 1998 and December 31, 1997.

           Acquisition of the operations of the subsidiaries was effected by the
           purchase of the assets and trade name of Diamonair, Inc. from a third
           party, effective November 21, 1997, and by the purchase of the assets
           and trade name of Aviv, Inc. from a third party, effective June 1,
           1997. The purchases were effected through the company's wholly-owned
           subsidiaries, Diamonair, Inc. and Aviv, Inc. and the final documents
           were signed on November 21, 1997 and February 10, 1998 respectively.

           Total assets acquired and total liabilities assumed by D.G. Jewellery
           of Canada Ltd. as a result of these acquisitions is as follows:

<TABLE>
<CAPTION>
                                                  AVIV, INC.     DIAMONAIR, INC.
                                                          $                   $
<S>                                                <C>                 <C>
           Total assets (exclusive of goodwill)    4,286,000           4,549,000
           Goodwill                                       -            1,200,000
</TABLE>

           The total amount of consideration given by D.G. Jewellery of Canada
           Ltd. as a result of these acquisitions is as follows:

<TABLE>
<CAPTION>
                                                    AVIV, INC.   DIAMONAIR, INC.
                                                            $                 $
<S>                                                <C>                 <C>
           Cash                                             -          5,749,000
           Accounts payable                            988,500                -
           Loans payable (as described in note 10)   3,297,500                -
</TABLE>

       2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

           i)   Principal Activities

                The company was incorporated in Canada on October 18, 1979. The
                company is principally engaged in the production and trading of
                jewellery in Canada and the United States of America.

           ii)  Bank indebtedness and Cash Equivalents

                Bank indebtedness and cash equivalents include cash on hand,
                amounts due to banks and any other highly liquid investments
                purchased with a maturity of three months or less. The carrying
                amount approximates fair value because of the short maturity of
                those instruments.


                                                                               6
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997
(AMOUNTS EXPRESSED IN US DOLLARS)

       2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES   (cont'd)

           iii) Other Financial Instruments

                The carrying amount of the company's other financial instruments
                approximates fair value because of the short maturity of these
                instruments or the current nature of interest rates borne by
                these instruments.

           iv)  Long-term Financial Instruments

                The fair value of each of the company's long-term financial
                assets and debt instruments is based on the amount of future
                cash flows associated with each instrument discounted using an
                estimate of what the company's current borrowing rate for
                similar instruments of comparable maturity would be.

           v)   Accounts Receivable and Accounts Payable

                In certain instances, the company's practice is to sell to and
                purchase from the same entities. In such circumstances, on a
                periodic basis, the payable is set-off against the receivable as
                payment. Until such time as such a set-off occurs, the
                respective receivable and payable amounts are reported on a
                gross basis. At year end, amounts owing to the company from
                customers who participate in this practice was approximately
                $1,050,000 ($100,000 as at December 31, 1997). Of this amount,
                $287,000 ($35,000 as at December 31, 1997) was owed to these
                customers as at December 31, 1998.

           vi)  Inventory

                Raw materials and work-in-process are valued at the lower of
                cost (first-in, first-out basis) or market.

                Finished goods are valued at the lower of cost or market. Cost
                is calculated using selling price less normal gross margin.

           vii) Amortization of capital assets

                Amortization of capital assets is provided over the estimated
                useful lives of the assets, principally using the declining
                balance method.

          viii) Goodwill

                Goodwill is the excess of cost over the value of tangible assets
                acquired. It is amortized on the straight-line basis over 25 to
                40 years.

           ix)  Sales

                Sales represents the invoiced value of goods supplied to
                customers. Sales are recognized upon delivery of goods and
                passage of title to customers.


                                                                               7
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997
(AMOUNTS EXPRESSED IN US DOLLARS)

       2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES   (cont'd)

           x)   Income taxes

                The company accounts for income tax under the provisions of
                Statement of Financial Accounting Standards No. 109, which
                requires recognition of deferred tax assets and liabilities for
                the expected future tax consequences of events that have been
                included in the financial statements or tax returns. Deferred
                income taxes are provided using the liability method. Under the
                liability method, deferred income taxes are recognized for all
                significant temporary differences between the tax and financial
                statement bases of assets and liabilities.

           xi)  Accounting Changes

                On January 1, 1997, the company adopted the provision of SFAS
                No. 121, Accounting for the Impairment of Long-Lived Assets and
                for Long-Lived Assets to be Disposed Of. SFAS No. 121 requires
                that long-lived assets to be held and used by an entity be
                reviewed for impairment whenever events or changes in
                circumstances indicate that the carrying amount of an asset may
                not be recoverable. SFAS No. 121 is effective for financial
                statements for fiscal years beginning after December 15, 1995.
                Adoption of SFAS No. 121 did not have a material impact on the
                company's result of operations.

                In December 1995, SFAS No. 123, Accounting for Stock-Based
                Compensation, was issued. It introduced the use of a fair
                value-based method of accounting f0r stock-based compensation.
                It encourages, but does not require, companies to recognize
                compensation expense for stock-based compensation to employees
                based on the new fair value accounting rules. Companies that
                choose not to adopt the new rules will continue to apply the
                existing accounting rules contained in Accounting Principles
                Board Opinion No. 25, Accounting for Stock Issued to Employees.
                However, SFAS No. 123 requires companies that choose not to
                adopt the new fair value accounting rules to disclose pro forma
                net income and earnings per share under the new method. SFAS No.
                123 is effective for financial statements for fiscal years
                beginning after December 15, 1995. The company has adopted the
                disclosure provisions of SFAS No. 123.

           xii) Foreign Currency Translation

                The translation of the financial statements from Canadian
                dollars ("CDN $") into United States dollars is performed for
                the convenience of the reader. Balance sheet accounts are
                translated using closing exchange rates in effect at the balance
                sheet date and income and expense accounts are translated using
                an average exchange rate prevailing during each reporting
                period. No representation is made that the Canadian dollar
                amounts could have been, or could be, converted into United
                States dollars at the rates on the respective dates and or at
                any other certain rates. Adjustments resulting from the
                translation are included in the cumulative translation
                adjustments in stockholders' equity.


                                                                               8
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997
(AMOUNTS EXPRESSED IN US DOLLARS)

       2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES   (cont'd)

          xiii) Net Income and Fully Diluted Net Income Per Weighted Average
                Common Stock

                Net income per common stock is computed by dividing net income
                for the year by the weighted average number of common stock
                outstanding during the year.

                Fully diluted net income per common stock is computed by
                dividing net income for the year by the weighted average number
                of common stock outstanding during the year, assuming that all
                stock options as described in note 11 were exercised. Stock
                warrants as described in note 11 have not been included in the
                fully diluted net income per common stock calculations as their
                inclusion would have been anti-dilutive.

           xiv) Use of Estimates

                The preparation of financial statements in conformity with
                generally accepted accounting principals in the United States of
                America requires management to make estimates and assumptions
                that affect certain reported amounts of assets and liabilities
                and disclosures of contingent assets and liabilities at the date
                of the financial statements and the reported amounts of revenues
                and expenses during the reporting period. Actual results could
                differ from those estimates.

       3.  ACCOUNTS RECEIVABLE

<TABLE>
<CAPTION>
                                                             1998           1997

                                                               $              $
<S>                                                    <C>            <C>
           Accounts receivable                         19,279,616     17,690,675
           Less:  Allowance for doubtful accounts         304,873        492,800
                                                       ----------     ----------

           Accounts receivable, net                    18,974,743     17,197,875
                                                       ==========     ==========
</TABLE>

           Subsequent to December 31, 1998, an account receivable of $1,327,315
           was used to secure a six year supply contract with the customer. The
           supply contract will commence on January 1, 1999.

       4.  INVENTORY

           Inventory comprised of the following:

<TABLE>
<CAPTION>
                                                            1998          1997

                                                              $             $
<S>                                                   <C>           <C>
           Raw materials                               4,502,270     2,244,686
           Work-in-process                               426,456       590,778
           Finished goods                             15,958,396    10,017,296
                                                      ----------    ----------

                                                      20,887,122    12,852,760
                                                      ==========    ==========
</TABLE>


                                                                               9
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997
(AMOUNTS EXPRESSED IN US DOLLARS)

       5.  CASH SURRENDER VALUE OF LIFE INSURANCE

           The cash surrender value of life insurance represents the value of
           life insurance policies of the former directors of Aviv, Inc.

       6.  PROPERTY, PLANT AND EQUIPMENT

<TABLE>
<CAPTION>
                                                                   1998          1997

                                                                     $             $
<S>                                                           <C>           <C>
           Office equipment                                     315,861       327,565
           Machinery and manufacturing equipment              1,000,806     1,025,183
           Computer equipment and software                      396,637       189,653
           Automobile                                             6,000         6,000
           Leasehold improvements                               362,570       340,906
           Waxes and moulds                                   1,677,943     1,466,264
                                                              ---------     ---------

           Cost                                               3,759,817     3,355,571
                                                              ---------     ---------

           Less:   Accumulated amortization
                   Office equipment                             165,164       130,512
                   Machinery and manufacturing equipment        346,023       265,913
                   Computer equipment and software              148,507       121,260
                   Automobile                                     3,000            -
                   Leasehold improvements                       112,306        68,795
                   Waxes and moulds                           1,010,517       880,943
                                                              ---------     ---------

                                                              1,785,517     1,467,423
                                                              ---------     ---------

           Net                                                1,974,300     1,888,148
                                                              ---------     ---------

       7.  GOODWILL
                                                                   1998          1997

                                                                     $             $

           Cost                                               1,452,506     1,483,848
           Less:  Accumulated amortization                      173,627       147,239
                                                              ---------     ---------

           Net                                                1,278,879     1,336,609
                                                              =========     =========
</TABLE>


                                                                              10
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997
(AMOUNTS EXPRESSED IN US DOLLARS)

       8.  BANK INDEBTEDNESS

           The bank loan bears interest at the bank's prime lending rate plus
           3/4% per annum depending on key financial ratios (7.25% at December
           31, 1998 and 8.0% at December 31, 1997) with interest payable
           monthly. The weighted average interest rates incurred on the bank
           loan were 7.13% and 5.42% per annum for the years ended December 31,
           1998 and December 31, 1997 respectively. As security, the company has
           provided a general assignment of accounts receivable, a general
           security agreement constituting a first charge over all present and
           future personal property of the company and an assignment of key man
           life insurance of a director of $652,188 payable to the bank as of
           December 31, 1998 and $704,225 as of December 31, 1997. The available
           line of credit under the bank loan amounted to $18,913,455 as at
           December 31, 1998.

           The company also provided to the bank an assignment of accounts
           receivable, and a general security agreement constituting a first
           charge over all present and future property with UCC filings of
           security in the appropriate jurisdictions of its subsidiary
           companies, as well as hypothecation of all the shares of these
           subsidiaries. (See note 1). Furthermore, an affiliated company (owned
           wholly by the company's majority stockholders) has provided a general
           security agreement constituting a first charge over its present and
           future property and a corporate guarantee secured by a collateral
           mortgage providing a second fixed charge over its property.
           Furthermore, the company also provided to the bank an assignment of
           all security taken by the company from a related party, Diamante Fine
           Jewellery Limited, over which it has effective control. Certain
           stockholders have provided a postponement of their loans to the
           company.

           The facility contains covenants specifying minimum and maximum
           selected financial ratios. The agreement contains restrictions on
           changes in ownership and line of business, on further encumbrances of
           assets and on the guarantees and other contingent liabilities.

       9.  ACCOUNTS PAYABLE AND ACCRUED EXPENSES

<TABLE>
<CAPTION>
                                                         1998            1997

                                                           $               $
<S>                                                  <C>            <C>
           Trade payables                            4,454,250      3,240,877
           Accrued expenses                            561,922        650,517
                                                     ---------      ---------

                                                     5,016,172      3,891,394
                                                     =========      =========
</TABLE>


                                                                              11
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997
(AMOUNTS EXPRESSED IN US DOLLARS)

       10. LOANS PAYABLE

<TABLE>
<CAPTION>
                                                                                     1998                 1997
                                                                                       $                    $
<S>                                                                             <C>                 <C>
           a)   Loans from stockholders

                Loans are secured by a general assignment of the company's
                assets subject to the prior encumbrances disclosed in note 8,
                subordinated to the company's banker, bear interest at 12% per
                annum (10% for 1997) and not subject to specified
                terms of repayments                                              2,297,267           1,965,148

           b)   Loan is provided by the company's banker, subject to the
                encumbrances disclosed in note 8, bearing interest at the prime
                lending rate of the company's bank plus 1% per annum, repayable
                in 24 equal monthly instalments plus interest
                with the final payment due in November 2000                        833,356           1,369,327

           c)   Loan is provided by the bankers of Aviv, Inc., with no
                specific terms of repayment                                             -            2,971,631
                                                                                 ---------           ---------

                                                                                 3,130,623           6,306,106

                Less:   Current portion                                            434,788           3,441,109
                                                                                 ---------           ---------

                                                                                 2,695,835           2,864,997
                                                                                 =========           =========

                Aggregate maturities of loans payable are as follows:
                                                                                     1998                 1997

                                                                                       $                    $

                Repayable during the following periods:
                    Within one year                                                434,788           3,441,109
                    Over one year but not exceeding two years                      398,568             468,690
                                                                                 ---------           ---------

                                                                                   833,356           3,909,799
                                                                                 =========           =========
</TABLE>

                The weighted average interest rates per annum incurred were 9.9%
                for the year ended December 31, 1998 and 9.5% for the year ended
                December 31, 1997.


                                                                              12
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997
(AMOUNTS EXPRESSED IN US DOLLARS)

       11. CAPITAL STOCK

           a)   Authorized

                    An unlimited number of common stock

<TABLE>
<CAPTION>
                    Issued
                                                                        1998           1997
                                                                          $              $
<S>                             <C>                                <C>            <C>
                    5,168,000   Common stock (5,165,000 in 1997)   6,591,761      6,587,602
                    1,265,000   Warrants                             113,225        113,225
                                                                   ---------      ---------

                                                                   6,704,986      6,700,827
                                                                   =========      =========
</TABLE>

           b)   During 1997, the company issued 1,265,000 common shares
                and 1,265,000 warrants as follows:

<TABLE>
<CAPTION>
<S>                                                                                              <C>
                Proceeds received from issuance                                                  $   7,716,500

                Issue expenses (net of income taxes)                                                 1,015,757
                                                                                                 -------------

                Net proceeds                                                                     $   6,700,743
                                                                                                 =============
</TABLE>

                Net proceeds include the non-cash items of deferred costs of
                public issue and deferred income tax recoveries.

                As at December 31, 1998, the company had warrants outstanding to
                purchase 1,265,000 shares of the common stock at $6.25 per
                share. The warrants expire in 2001.

           d)   In December, 1996, the board of directors and stockholders
                adopted the 1996 D.G. Jewellery of Canada Ltd. Stock Option Plan
                (the "1996 Plan"), pursuant to which 500,000 shares of Common
                Stock are provided for issuance. The 1996 Plan is administered
                by the board of directors.

                The 1996 Plan is for a period of ten years, expiring on December
                15, 2006. Options may be granted to officers, directors,
                consultants, key employees, advisors and similar parties who
                provide their skills and expertise to the Company. Options
                granted under the 1996 Plan may be exercisable for up to ten
                years, may require vesting, and shall be at an exercise price
                all as determined by the board.

                The exercise price of an option may not be less than the fair
                market value per share of Common Stock on the date the option is
                granted in order to receive certain tax benefits under the
                Income Tax Act of Canada (the "ITA"). The exercise price of all
                future options will be at least 85% of the fair market value of
                the Common Stock on the date of granting of the options.


                                                                              13
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997
(AMOUNTS EXPRESSED IN US DOLLARS)

       11. CAPITAL STOCK   (cont'd)

           d)   (cont'd)

                Any unexercised options that expire or that terminate upon an
                employee's ceasing to be employed by the Company become
                available again for issuance under the 1996 Plan.

                The 1996 Plan may be terminated or amended at any time by the
                board of directors, except that the number of shares of Common
                Stock reserved for issuance upon the exercise of options granted
                under the 1996 Plan may not be increased without the consent of
                the stockholders of the Company.

                The Board has granted 500,000 Options to date under the 1996
                Plan to 10 persons, including officers, directors and key
                employees. The options are exercisable at $1.38 per share for
                five years expiring February 9, 2002.

                These options were not exercisable until August 20, 1997 at
                which time they were able to be exercised up to 25% of the
                amount of shares issueable under the Options, and an additional
                25% each six month anniversary date thereafter.

                As at December 31, 1998, 3,00o of these options have been
                exercised (nil in 1997).

           e)   In July 1998, the board of directors and stockholders adopted
                the 1998 D.G. Jewellery of Canada Ltd. Stock Option Plan (the
                "1998 Plan"), pursuant to which 500,000 shares of Common Stock
                are provided for issuance. The 1998 Plan is administered by the
                board of directors.

                The 1998 Plan is for a period of ten years, expiring on July 14,
                2008. Options may be granted to officers, directors,
                consultants, key employees, advisors and similar parties who
                provide their skills and expertise to the Company. Options
                granted under the 1998 Plan may be exercisable for up to ten
                years, may require vesting, and shall be an exercise price all
                as determined by the board.

                The exercise price of an option may not be less than the fair
                market value per share of Common Stock on the date the option is
                granted an order to receive certain tax benefits under the
                Income Tax Act of Canada (the "ITA"). The exercise price of all
                future options will be at least 85% of the fair market value of
                the Common Stock on the date of granting of the options.

                Any unexercised options that expire or that terminate upon an
                employee's ceasing to be employed by the Company become
                available again for issuance under the 1998 Plan.

                The 1998 Plan may be terminated or amended at any time by the
                board of directors, except that the number of shares of Common
                Stock reserved for issuance upon the exercise of options granted
                under the 1998 Plan may not be increased without the consent of
                the stockholders of the Company.

                The Board has granted 500,000 Options to date under the 1998
                Plan to 34 persons, including officers, directors and key
                employees. The options are exercisable at $2.77 per share for
                five years expiring February 9, 2002.


                                                                              14
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997
(AMOUNTS EXPRESSED IN US DOLLARS)

       11. CAPITAL STOCK   (cont'd)

           e)   (cont'd)

                These options were not exercisable until January 14, 1999 at
                which time they were able to be exercised up to 25% of the
                amount of shares issuable under the Options, and an additional
                25% each six month anniversary date thereafter.

                None of these options have been exercised to date.

           f)   The underwriters for the issuance of the common shares in 1997
                hold options to acquire 110,000 common shares at $9.90 and
                110,000 warrants at 16.5(cent). This option expires in 2002.

       12. COMPREHENSIVE INCOME

           The company has adopted Statement of Financial Accounting Standards
           No. 130 "Reporting Comprehensive Income" as of January 1, 1998 which
           requires new standards for reporting and display of comprehensive
           income and its components in the financial statements. However, it
           does not affect net income or total stockholders' equity. The
           components of comprehensive income are as follows:

<TABLE>
<CAPTION>
                                                                                           1998           1997
                                                                                             $              $
<S>                                                                                   <C>            <C>
           Net income                                                                 3,278,692      1,045,234
           Other comprehensive income (loss):
                Foreign currency translation adjustments                                414,935       (314,723)
                                                                                      ---------     ----------

           Comprehensive income                                                       3,693,627        730,511
                                                                                      =========     ==========

           The components of accumulated other comprehensive income (loss) are
as follows:

           Accumulated other comprehensive loss, December 31, 1996                                  $ (44,711)

           Foreign currency translation adjustments for the year ended
                December 31, 1997                                                                    (314,723)
                                                                                                    ----------

           Accumulated other comprehensive loss, December 31, 1997                                   (359,434)

           Foreign currency translation adjustments for the year ended
                December 31, 1998                                                                     414,935
                                                                                                    ----------

           Accumulated other comprehensive income, December 31, 1998                                $  55,501
                                                                                                    ==========
</TABLE>


                                                                              15
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997
(AMOUNTS EXPRESSED IN US DOLLARS)

       12. COMPREHENSIVE INCOME (cont'd)

           The foreign currency translation adjustments are not currently
           adjusted for income taxes since the company is situated in Canada and
           the adjustments relate to the translation of the financial statements
           from Canadian dollars into United States dollars done only for the
           convenience of the reader as disclosed in note 1 (xii).

       13. INCOME TAXES

           The provision for income taxes is current and is calculated based on
           the Federal, State and Provincial rates.

       14. EARNINGS PER COMMON SHARE

           The company has adopted Statement No. 128, Earnings Per Share, which
           requires presentation, in the consolidated statement of income, of
           both basic and diluted earnings per share.

<TABLE>
<CAPTION>

                                                                        1998           1997
                                                                          $              $
<S>                                                                <C>            <C>
           Average common stock outstanding                        5,165,090      4,743,333
           Average common stock issuable                             393,251         62,137
                                                                   ---------      ---------

           Average common stock outstanding assuming dilution      5,558,341      4,805,470
                                                                   =========      =========
</TABLE>

           The outstanding warrants and underwriters' options were not included
           in the computation of earnings per common stock assuming dilution
           because the exercise prices were greater than the average market
           price of the common stock.

       15. RELATED PARTY TRANSACTIONS

<TABLE>
<CAPTION>
                                                                 1998       1997
                                                                   $          $
<S>                                                           <C>        <C>
           Rent paid to a company owned by stockholders       115,502    100,605
           Interest paid to stockholders                      178,103    217,724
</TABLE>

           (See additional related party transactions disclosure in notes 10 and
17).


                                                                              16
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997
(AMOUNTS EXPRESSED IN US DOLLARS)

       16. COMMITMENTS

           The company has an operating lease for leasehold improvements and
           premises which extends through January 31, 2005. Rental and leasing
           expenses for the year ended December 31, 1998 under this lease
           agreement was $115,502.

           Future minimum rental payments as of December 31, 1998 under the
           operating lease agreement are as follows:

<TABLE>
<CAPTION>
           Payable during the following periods:
<S>                                                                 <C>
                Within one year                                     $    104,377

                Over one year but not exceeding two years                111,878
                Over two years but not exceeding three years             119,378
                Over three years but not exceeding four years            126,878
                Over four years but not exceeding five years             134,378
                Thereafter                                               145,576
                                                                    ------------

                                                                    $    742,465
                                                                    ============
</TABLE>

       17. CONTINGENCIES

           The company is contingently liable under contested lawsuits amounting
           to approximately $265,000. In the opinion of management there is no
           merit for these claims and the company has filed counter claims. No
           provision has been recorded in the accounts for possible losses or
           gains. Should any expenditures be incurred by the company for the
           resolution of these lawsuits, they will be charged to the operations
           of the year in which such expenditures are incurred.

           The company is contingently liable to a mortgage corporation for the
           guarantee of a mortgage in the amount of approximately $533,000 given
           to a party related to the major stockholders of the company.

       18. UNCERTAINTY DUE TO THE YEAR 2000 ISSUE

           The Year 2000 Issue arises because many computerized systems use two
           digits rather than four to identify a year. Date-sensitive systems
           may recognize the year 2000 as 1900 or some other date, resulting in
           errors when information using year 2000 dates is processed. In
           addition, similar problems may arise in some systems which use
           certain dates in 1999 to represent something other than a date. The
           effects of the Year 2000 Issue may be experienced before, on, or
           after January 1, 2000, and, if not addressed, the impact on
           operations and financial reporting may range from minor errors to
           significant systems failure which could affect a company's ability to
           conduct normal business operations. It is not possible to be certain
           that all aspects of the Year 2000 Issue affecting the company,
           including those related to the efforts of customers, suppliers, or
           other third parties, will be fully resolved.


                                                                              17
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997
(AMOUNTS EXPRESSED IN US DOLLARS)

       19. SEGMENTED INFORMATION

           a)   Sales to Major Customers

<TABLE>
<CAPTION>
                                                                        1998           1997

<S>                                                              <C>          <C>
                Sales to major customers                         $23,487,403  $  18,042,967
                Percentage of total sales                                66%            82%

                Accounts receivable due from major customers     $10,905,973  $  14,446,215
                Percentage of total accounts receivable                  62%            84%
</TABLE>

                Ongoing credit evaluations of each customer's financial
                condition are performed and, generally, no collateral is
                required. The company maintains reserves for potential credit
                losses and such losses, in the aggregate, have not exceeded
                management's expectations.

           b)   Sales by Geographic Area

<TABLE>
<CAPTION>
                                                             1998           1997
                                                               $              $
<S>                                                    <C>            <C>
                United States of America               28,568,376     13,909,306
                Canada                                  6,729,624      7,848,152
                Other                                      52,022        370,367
                                                       ----------     ----------

                                                       35,350,022     22,127,825
                                                       ==========     ==========
</TABLE>

           c)   Net Income by Geographic Area

                The company's accounting records do not readily provide
                information on net income by geographic area. Management is of
                the opinion that the proportion of net income based principally
                on sales, presented below, would fairly present the results of
                operations by geographic area.

<TABLE>
<CAPTION>
                                                           1998           1997
                                                             $              $
<S>                                                   <C>              <C>
                United States of America              2,649,699        658,371
                Canada                                  624,168        371,458
                Other                                     4,825         15,405
                                                      ---------      ---------

                                                      3,278,692      1,045,234
                                                      =========      =========
</TABLE>


                                                                              18
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997
(AMOUNTS EXPRESSED IN US DOLLARS)

       19. SEGMENTED INFORMATION (cont'd)

           d)   Identifiable Assets by Geographic Area

<TABLE>
<CAPTION>
                                                                1998           1997
                                                                  $              $
<S>                                                       <C>         <C>
                United States of America                   1,273,581      1,155,400
                Canada                                     2,486,236      2,200,171
                                                          ----------  -------------

                                                           3,759,817      3,355,571
                                                          ==========  =============

           e)   Purchases From Major Suppliers
                                                                1998           1997

                Purchases from major suppliers            $8,993,250  $   6,928,865
                Percentage of total purchases                    36%            48%

                Accounts payable due to major suppliers   $1,276,632  $   1,815,001
                Percentage of total suppliers                    29%            56%
</TABLE>

       20. OTHER SUPPLEMENTAL INFORMATION

           The following items were included in the statements of income:

<TABLE>
<CAPTION>
                                                                   1998        1997
                                                                     $           $
<S>                                                           <C>           <C>
           Amortization of property, plant and equipment        484,383     348,248
           Amortization of goodwill                              40,442      41,355
                                                              ---------     -------

                                                                524,825     389,603
                                                              =========     =======

           Operating lease rentals for rental premises          313,862     255,968
                                                              =========     =======

           Interest expense on
                -  bank indebtedness                          1,413,186     604,490
                -  loans payable                                260,706     217,725
                -  other                                        146,386          -
                                                              ---------     -------

                                                              1,820,278     822,215
                                                              =========     =======
</TABLE>


                                                                              19
<PAGE>

D.G. JEWELLERY OF CANADA LTD.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1998 AND 1997
(AMOUNTS EXPRESSED IN US DOLLARS)

       21. COMPARATIVE FIGURES

           Certain figures in the December 31, 1997 consolidated financial
           statements have been reclassified to conform with the basis of
           presentation used in 1998.


                                                                              20
<PAGE>

      No dealer, salesman or other person has been authorized to give any
information or to make any representations other than those contained in this
prospectus, and, if given or made, such information or representation must not
be relied upon as having been authorized by D.G. Jewellery of Canada Ltd. This
prospectus does not constitute an offer or solicitation to any person in any
jurisdiction where such offer or solicitation would be unlawful. Neither
delivery of this prospectus nor any sale of the shares of common stock hereunder
shall, under any circumstances, create any implication that there has been no
change in the affairs of D.G. Jewellery of Canada Ltd. since the date hereof.

                                   -----------

                                TABLE OF CONTENTS

                                                                            Page
                                                                            ----

Enforcement of Civil Liabilities.............................................  1
Exchange Rate Data...........................................................  2
Prospectus Summary...........................................................  3
The Offering.................................................................  5
Summary Combined Financial Information.......................................  6
Risk Factors.................................................................  7
Use of Proceeds.............................................................. 13
Certain Market Information................................................... 13
Dividend Policy.............................................................. 13
Selected Financial Data...................................................... 15
Management's Discussion and Analysis of Financial Condition and
Results of Operations ....................................................... 16
Business..................................................................... 21
Management................................................................... 30
Principal Shareholders....................................................... 35
Certain Transactions......................................................... 37
Description of Securities.................................................... 39
Shares Eligible for Future Sale.............................................. 41
Selling Security Holders..................................................... 42
Plan of Distribution......................................................... 44
Certain United States and Canadian Federal Income Tax Considerations......... 45
Investment Canada Act........................................................ 48
Legal Matters................................................................ 49
Experts...................................................................... 49
Additional Information....................................................... 49
Indemnification of Securities Act Liabilities................................ 49
Financial Statements.........................................................F-1

                                   -----------

      Until             , 1999 (25 days after the date of this prospectus), all
dealers effecting transactions in the registered securities, whether or not
participating in this distribution, may be required to deliver a prospectus.
This is in addition to the obligation of dealers to deliver a prospectus when
acting as underwriters.

                          D.G. JEWELLERY OF CANADA LTD.


                        1,155,781 Shares of Common Stocks


                                   -----------

                                   PROSPECTUS

                                   -----------


                                  July 14, 1999

<PAGE>


                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 24. INDEMNIFICATION OF DIRECTORS AND OFFICERS

      We shall, to the fullest extent permitted by the laws of the Province of
Ontario, as the same may be amended and supplemented, indemnify under said
section from and against any and all expenses, liabilities or other matters
referred in or covered by said section, and the indemnification provided for
herein shall not be deemed exclusive of any other rights to which those
indemnified may be entitled under any by-law, agreement, vote of stockholders or
disinterested directors or otherwise, both as to action in his or her official
capacity and as to action in another capacity while holding such office, shall
continue as to a person who has ceased to be a director, officer, employee or
agent and shall inure to the benefit of the heirs, executors and administrators
of such a person. We will have the power to purchase and maintain officers' and
directors' liability insurance in order to insure against the liabilities for
which such officers and directors are indemnified pursuant to Article 6.

ITEM 25. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

      The following is a statement of the estimated expenses to be paid by D.G.
Jewellery of Canada Ltd. in connection with the issuance and distribution of the
securities being registered:


SEC Registration Fee .......................................          $ 2,470.21


Legal Fees and Expenses* ...................................          $        0

Accounting Fees and Expenses* ..............................          $        0

Miscellaneous* .............................................          $   10,000


      Total ................................................          $12,470.21


- -----------

* estimate


                                            II-1
<PAGE>

ITEM 26. RECENT SALES OF UNREGISTERED SECURITIES

      During the past three years, D.G. Jewellery of Canada has sold
unregistered securities as described below. There were no underwriters involved
in the transactions and there were no underwriting discounts or commissions paid
in connection therewith, except as disclosed below. The issuances of these
securities were considered to be exempt from registration under Section 4(2) of
the Securities Act of 1933, as amended, and the regulations promulgated
thereunder. The purchasers of the securities in such transactions represented
their intention to acquire the securities for investment purposes only and not
with a view to or for sales in connection with any distribution thereof and
appropriate legends were affixed to the certificates for the securities issued
in such transactions. The purchasers of the securities in the transactions had
adequate information about the registrant.

      All of the following issuances were made pursuant to Section 4(2) of the
Securities Act of 1933, as amended:

(i) Shares of common stock to the former shareholders of Aviv

      On February 10, 1998, we completed our acquisition of substantially all of
the assets of Aviv, Inc., by assuming approximately $4.3 million in debt. The
effective date of the acquisition was June 1, 1997. As part of the consideration
for our acquisition of Aviv, we issued three promissory notes to three of the
former shareholders of Aviv in the aggregate principal amount of $325,864.01; a
$77,901.33 principal amount promissory note to Gadi Beer, a $123,981.34
principal amount promissory note to Allen Wayne and a $123,981.01 principal
amount promissory note to Steve Cash. In March 1999 we entered into a settlement
agreement with Gadi Beer, Allen Wayne and Steve Cash, pursuant to which we
agreed to issue an amount of shares equal to the amount of such debts based on
the price of the common stock in April 1999. As such, we issued an aggregate of
45,145 shares of our common stock to the former shareholders of Aviv as payment
in full of the promissory notes. We issued 10,793 shares of common stock to Gadi
Beer, 17,176 shares of common stock to Allen Wayne, and 17,176 shares of common
stock to Steve Cash. The offer and sale of the shares of common stock were
exempt from registration under the Securities Act of 1933, as amended, in
reliance on Section 4(2) thereof, because the offers and the sales were made to
sophisticated investors who had access to information about us and were able to
bear the risk of loss of their entire investment. We did not use a placement
agent in connection with the issuance of these shares and we did not pay any
fees or commissions in connection with issuance of these shares of common stock.

(ii) The May 1999 private placement offering

      In May 1999, we issued 615,385 shares of common stock and an aggregate of
172,308 warrants exercisable at $8.13 per share in connection with a private
placement offering. The exercise price of the warrants is subject to adjustment
in certain circumstances. These warrants are exercisable from May 1999 until May
2004. We issued 615,385 shares of common stock to Haymarket, LLC, 110,769
warrants to purchase common stock to Haymarket, LLC, and 61,539 warrants to
purchase common stock to Oscar Gruss & Son.

      We may be required to issue Haymarket, LLC an additional 316,693 shares of
common stock to cover any potential adjustment in the amount of shares of common
stock purchased in the May private placement offering. Pursuant to the Common
Stock Purchase Agreement between Haymarket, LLC and us, dated May 18, 1999, the
number of shares purchased by Haymarket, LLC will be adjusted to reflect a reset
in the purchase price of the shares acquired according to the following terms:
(i) the reset price of the shares will be the average of the lowest twelve bid
prices of our common stock during the applicable reset period (as defined
below); (ii) the number of shares of common stock to be issued upon the
expiration of each the two reset periods will be calculated by the following
formula: (307,692.5 (1/2 the number of shares purchased)) x (1,500,000 x 115% -
the average of the lowest twelve bid prices of our common stock during the
applicable reset period) / (the average of the lowest twelve bid prices of our
common stock during the applicable reset period); and (iii) there will be two
reset periods, each reset period consisting of thirty trading days, (a) the
first reset period covering 306,692.5 of the shares purchased by Haymarket, LLC
to expire on 30th day after the date this prospectus is declared effective, and
(b) the second reset period


                                      II-2
<PAGE>

covering 306,692.5 of the shares purchased by Haymarket, LLC to expire on the
30th day after the date of the expiration of the first reset period.

      The offer and sale of the shares of common stock and the warrants were
exempt from registration under the Securities Act of 1933, as amended, in
reliance on Section 4(2) thereof, because the offers and the sales were made to
sophisticated investors who had access to information about us and were able to
bear the risk of loss of their entire investment. We did not use a placement
agent in connection with the issuance of these shares and warrants and we did
not pay any fees or commissions in connection with this private placement
offering.

(iii) Options to purchase common stock issued to Consultants for Strategic
Growth, Inc.

      In April 1999 we issued 6,250 options to purchase shares of common stock
to Consultants for Strategic Growth, Inc. The options were issued for services
rendered in connection with public relations. The options vested immediately and
terminate in April 2004. The options are exercisable at an exercise price of
$4.37 per share.


                                      II-3
<PAGE>

ITEM 27. EXHIBITS


  +3.1   Articles of Incorporation
  +3.2   By-laws of the Registrant
  +4.1   Form of Common Stock Certificate of the Registrant
  +4.2   Form of Redeemable Common Stock Purchase Warrant
  +4.2   Form of Underwriters' Options
  +4.3   Form of Warrant Agreement between the Company, American Stock
         Transfer & Trust Co. and Joseph Dillon & Company, Inc.
 **5.1   Opinion of   Grubner, Krauss, Barristers & Solicitors
 +10.1   Lease between 1013418 Ontario Inc., In Trust and the Registrant dated
         February 1, 1995
 +10.2   Operating Credit Line between the registrant and The Bank of Nova
         Scotia dated July 15, 1996
 +10.3   Security Agreement between the Registrant and The Bank of Nova Scotia
         dated November 21, 1994
 +10.4   General Assignment by the Registrant to The Bank of Nova Scotia dated
         November 21, 1994
 +10.5   Assignment of keyman life insurance by the Registrant to The Bank of
         Nova Scotia dated November 29, 1994
 +10.6   Priority Agreement between the Registrant, The Bank of Nova Scotia,
         Laurbrad Holdings Limited and Jack Berkovits dated December 1, 1995
 +10.7   Priority Agreement between The Bank of Nova Scotia, Jack Berkovits and
         Laurbrad Holdings Limited dated December 1, 1995
 +10.8   Priority Agreement between the Registrant, The Bank of Nova Scotia and
         Jack Berkovits dated December 1, 1995
 +10.9   Pledge and Assignment of Security Interest held by the Registrant in
         Diamante Fine Jewellery Limited and The Bank of Nova Scotia dated
         December 1, 1995 including General Security Agreement from Diamante
         Fine Jewellery Limited to the Registrant dated May 11, 1995
 +10.10  Guarantee of payment by 1013418 Ontario, Inc. to The Bank of Nova
         Scotia dated November 21, 1994
 +10.11  Collateral Mortgage from 1013418 Ontario, Inc. to The Bank of Nova
         Scotia dated November 30, 1994
 +10.12  Loan Agreement between the Registrant and Jack Berkovits dated
         May 31, 1995
 +10.13  Promissory Note of the Registrant to Jack Berkovits dated May 31, 1995
 +10.14  Security Agreement granted by the Registrant to Jack Berkovits dated
         May 31, 1995
 +10.15  Loan Agreement between the Registrant, Jack Berkovits and Laurbrad
         Holdings Limited dated November 30, 1995
 +10.16  Loan Agreement between the Registrant and Jack Berkovits dated November
         30, 1995
 +10.17  Promissory Note of the Registrant to Jack Berkovits dated November 30,
         1995
 +10.18  Guarantee by the Registrant of Diamante Fine Jewellery Limited
         Cookstown Mall Lease dated March 24, 1995
 +10.19  Guarantee by the Registrant of Diamante Fine Jewellery Limited St.
         Jacobs Lease dated July 14, 1993
 +10.20  Promissory Note of the Registrant to Sherfam, Inc. dated April 1, 1996
 +10.21  Equipment lease between the Registrant and The Bank of Nova Scotia
         (three equipment leases substantially similar) dated April 29, 1994
 +10.22  General Security Agreement from Diamante Fine Jewellery Limited to The
         Bank of Nova Scotia dated August 4, 1995
 +10.23  Diamante Fine Jewellery Limited Guarantee of the Registrant's Bank
         Financing dated August 1, 1995
 +10.24  1996 Stock Option Plan
 +10.25  1998 Stock Option Plan
**10.26  Common Stock Purchase Agreement between the Registrant and Haymarket,
        LLC, dated May 18, 1999



                                      II-4
<PAGE>


 +10.27  Sale and Purchase Agreement between the Registrant and Aviv dated June
         1, 1997
 +10.28  Settlement Agreement between the Registrant and the former Aviv
         shareholders dated March 17, 1999
 *23.1   Consent of Schwart Levitsky Feldman, independent auditors of the
         Registrant
**23.2   Consent of Gersten, Savage & Kaplowitz, LLP
**23.3   Consent of Grubner, Krauss, Barristers & Solicitors.


- ----------
+     Incorporated herein by reference to the Registrant's Form 20-F as filed on
      June 21, 1999.

*     Filed herewith.


**    Previously filed.


                                      II-5
<PAGE>

ITEM 28. UNDERTAKINGS

      Insofar as indemnification for liabilities arising under the Securities
Act of 1933, as amended, may be permitted to directors, officers and controlling
persons of the small business issuer pursuant to any charter provision, by-law,
contract arrangements, statute, or otherwise, the registrant has been advised
that in the opinion of the United States Securities and Exchange Commission such
indemnification is against public policy as expressed in the Securities Actof
1933, as amended, and is, therefore, unenforceable. In the event that a claim
for indemnification against such liabilities (other than the payment by the
small business issuer in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the small business issuer will,
unless in the opinion of its counsel the matter has been settled by controlling
precedent, submit to a court of appropriate jurisdiction the question whether
such indemnification by it is against public policy as expressed in the
Securities Ac of 1933, as amended,t and will be governed by the final
adjudication of such issue.

      The undersigned small business issuer hereby undertakes:

      (1) To file, during any period in which offers or sales are being made, a
post-effective amendment to this registration statement: (i) to include any
prospectus required by section 10(a)(3) of the Securities Act of 1933, as
amended; (ii) to reflect in the prospectus any facts or events arising after the
effective date of the registration statement (or the most recent post-effective
amendment thereof) which, individually or in the aggregate, represent a
fundamental change in the information set forth in the registration statement;
(iii) to include any material information with respect to the plan of
distribution not previously disclosed in the registration statement or any
material change to such information in the registration statement.

      (2) That, for the purpose of determining any liability under the
Securities Act of 1933, as amended, each such post-effective amendment shall be
deemed to be a new registration statement relating to the securities offered
therein, and the offering of such securities at that time shall be deemed to be
the initial bona fide offering thereof.

      (3) To remove from registration by means of a post-effective amendment any
of the securities being registered which remain unsold at the termination of the
offering.

      (4) For determining any liability under the Securities Act of 1933, as
amended, treat the information omitted from the form of prospectus filed as part
of this registration statement in reliance upon Rule 430A and contained in a
form of prospectus filed by the small business issuer under Rule 424(b)(1), or
(4) or 497(h), under the Securities Act of 1933, as amended, as part of this
registration statement as of the time the United States Securities and Exchange
Commission declared it effective.

      (5) For determining any liability under the Securities Act of 1933, as
amended, treat each post-effective amendment that contains a form of prospectus
as a new registration statement at that time as the initial bona fide offering
of those securities.


                                      II-6
<PAGE>

                                   SIGNATURES

      Pursuant to the requirements of the Securities Act of 1933, as amended,
the registrant certifies that it has reasonable grounds to believe that it meets
all of the requirement for filing on Pre-Effective Amendment No. 1 to the Form
SB-2 and has duly caused this registration statement to be signed on its behalf
by the undersigned, thereunto duly authorized, in the Province of Ontario,
Canada on July 14, 1999.

                                        D.G. JEWELLERY OF CANADA LTD.

                                        By: /s/ GARY DAVIS
                                           -------------------------------------
                                            Gary Davis
                                            Vice President - Finance and Chief
                                            Financial Officer




                                                                    EXHIBIT 23.1

                   CONSENT OF SCHWARTZ, LEVITSKY, FELDMAN, LLP

      The undersigned, Schwartz, Levitsky, Feldman, LLP, hereby consents to the
use of our name and use of our auditor's report dated March 17, 1999 for for
D.G. Jewellery of Canada Ltd. (the "Company") as filed with its Registration
Statement on Form SB-2, and any amendments thereto, being filed by the Company.



                                        /s/ SCHWARTZ, LEVITSKY, FELDMAN, LLP
                                        ----------------------------------------
July 14, 1999                             Schwartz, Levitsky, Feldman, LLP
                                          Chartered Accountants




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