<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM NATIONWIDE
FINANCIAL SERVICES INC.'S QUARTERLY REPORT ON FORM 10-Q FOR THE QUARTER ENDED
SEPTEMBER 30, 2000, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000,000

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-START>                             JAN-01-2000
<PERIOD-END>                               SEP-30-2000
<DEBT-HELD-FOR-SALE>                            14,857
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                         133
<MORTGAGE>                                       6,113
<REAL-ESTATE>                                      286
<TOTAL-INVEST>                                  22,819
<CASH>                                              28
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                           2,819
<TOTAL-ASSETS>                                  98,242
<POLICY-LOSSES>                                 21,865
<UNEARNED-PREMIUMS>                                  0
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                                0
<NOTES-PAYABLE>                                    298
                              300
                                          0
<COMMON>                                             1
<OTHER-SE>                                       2,818
<TOTAL-LIABILITY-AND-EQUITY>                    98,242
                                         181
<INVESTMENT-INCOME>                              1,239
<INVESTMENT-GAINS>                                (16)
<OTHER-INCOME>                                     147
<BENEFITS>                                       1,063
<UNDERWRITING-AMORTIZATION>                        263
<UNDERWRITING-OTHER>                               510
<INCOME-PRETAX>                                    471
<INCOME-TAX>                                       145
<INCOME-CONTINUING>                                326
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       326
<EPS-BASIC>                                       2.53
<EPS-DILUTED>                                     2.53
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0


</TABLE>



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