MOTORS & GEARS INC
8-K, EX-99.1, 2001-01-09
MOTORS & GENERATORS
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                                                   FOR IMMEDIATE RELEASE
                                                   Date:        January 8, 2001
                                                   Contact:     Norman Bates
                                                   Kinetek Inc: (847) 267-4431



                      Motors & Gears, Inc. Introduces
                          New Corporate Brand Name

                              "Kinetek, Inc."


Chicago, IL- Motors and Gears, Inc., is proud to announce its name change
and to unveil its newly developed corporate brand identity, "Kinetek, Inc."
The name Kinetek (Kin'- -tek) was developed through association with kinetic
energy and innovative technology. Also, the word kinetic, synonymous with
dynamic and energetic, represents the entrepreneurial spirit that drives
Kinetek companies to pursue opportunities that provide additional value to
their customers.

Kinetek President & CEO Ron Sansom comments: "Kinetek has been developed to
reflect the brand values that unite our member companies. Our new identity
and message convey our dedication to providing customized engineering
solutions and technology innovation through a partnering approach with our
customers in order to enhance their success."

Kinetek provides advanced design and manufacturing of a variety of motors,
components, and control systems. The member companies and subsidiaries of
Kinetek include such companies as Advanced DC Motors, Electrical Design &
Control Company, Imperial Electric Co., Merkle-Korff Industries, Motion
Control Engineering, and FIR S.p.A. Electric Motors. These Kinetek
companies enjoy dominant market shares and greatly respected brand names
within their respective niche industries.

Kinetek's products and services are used in many markets and applications
including vending equipment, refrigeration, pump applications, commercial
floor care equipment, golf cars, commercial dishwashers, appliances,
battery electric vehicles, hoist products, elevator/escalator equipment and
automated conveyoring systems.

Kinetek is owned and managed by parent company Jordan Industries, Inc.
Jordan Industries, Inc., with total revenues of over $1.0B, participates in
markets as diverse as motors and motion control systems, automotive
products, specialty plastics, specialty printing and labeling, and point of
purchase and specialty advertising.

For more information about Kinetek, Inc., please contact Norman R. Bates
(847-267-4431 or [email protected]) and watch for our new website
currently under construction at http://www.kinetekinc.com.

KINETEK, TECHNOLOGY IN MOTION, and the KINETEK Logo are the trademarks and
service marks of Kinetek, Inc. Advanced DC Motors, Electrical Design &
Control Company, Imperial Electric Co., Merkle-Korff Industries, Motion
Control Engineering, and FIR S.p.A. Electric Motors are the trademarks
and/or service marks of each respective company

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